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How Merchandising Can Make You a Success Story

Many people wonder how merchandising can make you a success story when the economy is

not doing so great. Well, company's are always going to need merchandising services for their

products and new items that are coming out to make sure they are placed in the stores in the

proper places. In addition to the places, such as the end-caps, that the manufacturers have paid

for because retail services don't always do what they say they are going to do and that is why

companies hire merchandisers.

A person who performs retail merchandising Toronto will go into a business such as a big box

store and either put out product or make sure the product has been placed in the proper place.

Plus, the product must have the proper layout or schematic which is provided by the retail

merchandising company.

Sometimes merchandisers will be shipped supplies and products to their home while other

times these items will be shipped directly to the stores. This is dependent on the stores

reliability to hold on to items without misplacing them or putting them out on the sales floor

before the merchandiser arrives. For example, a retail merchandising business hires a

merchandiser to place a new lipstick in a certain row on the makeup isle. This has been cleared

with the department store and everything is a go. When the merchandiser arrives, this

particular lipstick is not in the store room but out on the shelf, in a different location.

The merchandiser should immediately contact their supervisor to handle the matter through

the proper channels. Many times a product company, such as the lipstick, has paid to be


prominently displayed in an isle or on an end-cap and when they are not, they are losing

money. This is one of the most important jobs of a merchandiser, to check or make sure that

the products are placed where they have been set up to be displayed. Get More Info Graphic

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Merchandising Toronto is similar to merchandising in other parts of the country and the United

States in that the merchandiser takes care of resets, returns and product displays. This means

that a product line could be reset on the shelves with new signs to appear to be new and

different even though it is the same product. Everything is rearranged and relabeled and then

some of the old, outdated or recalled products are returned to the manufacturer.

Merchandising companies are hired by a products manufacturers company to make sure

everything is running properly in the department stores, and other stores, because they can't

be everywhere at once. Another example might be a flu and cold medication maker. They

would hire a merchandising company to have one of their people go to the drugstore and check

to make sure their product is notably placed on the end-cap near the other cold remedies.

Sometimes a merchandiser's job is pretty simple. They may need to go into a store and place

coupons for baby wipes on all the diapers. This may be a simple job, but it is time consuming.

Other times their job is pretty difficult. They might have to take down an entire isle of car parts

and redo the isle to look like a drawing someone in the marketing department made so that

more people will purchase a certain item, however the drawing and the actual wall don't really

make sense. Then it is time to speak to the merchandising company supervisor, not the store

personnel. A merchandiser does not work for the store; they work for a merchandising

company who has hired them on behalf of the product manufacturer.

So just how merchandising can make you a success story is dependent on what your definition

of success is. If it is basically working for yourself, having your own hours and making pretty

good money for good days and not so good days, then merchandising would be a good way to

become a success.

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