How Merchandising Can Make You a Success Story
Many people wonder how merchandising can make you a success story when the economy is
not doing so great. Well, company's are always going to need merchandising services for their
products and new items that are coming out to make sure they are placed in the stores in the
proper places. In addition to the places, such as the end-caps, that the manufacturers have paid
for because retail services don't always do what they say they are going to do and that is why
companies hire merchandisers.
A person who performs retail merchandising Toronto will go into a business such as a big box
store and either put out product or make sure the product has been placed in the proper place.
Plus, the product must have the proper layout or schematic which is provided by the retail
Sometimes merchandisers will be shipped supplies and products to their home while other
times these items will be shipped directly to the stores. This is dependent on the stores
reliability to hold on to items without misplacing them or putting them out on the sales floor
before the merchandiser arrives. For example, a retail merchandising business hires a
merchandiser to place a new lipstick in a certain row on the makeup isle. This has been cleared
with the department store and everything is a go. When the merchandiser arrives, this
particular lipstick is not in the store room but out on the shelf, in a different location.
The merchandiser should immediately contact their supervisor to handle the matter through
the proper channels. Many times a product company, such as the lipstick, has paid to be
prominently displayed in an isle or on an end-cap and when they are not, they are losing
money. This is one of the most important jobs of a merchandiser, to check or make sure that
the products are placed where they have been set up to be displayed. Get More Info Graphic
Merchandising Toronto is similar to merchandising in other parts of the country and the United
States in that the merchandiser takes care of resets, returns and product displays. This means
that a product line could be reset on the shelves with new signs to appear to be new and
different even though it is the same product. Everything is rearranged and relabeled and then
some of the old, outdated or recalled products are returned to the manufacturer.
Merchandising companies are hired by a products manufacturers company to make sure
everything is running properly in the department stores, and other stores, because they can't
be everywhere at once. Another example might be a flu and cold medication maker. They
would hire a merchandising company to have one of their people go to the drugstore and check
to make sure their product is notably placed on the end-cap near the other cold remedies.
Sometimes a merchandiser's job is pretty simple. They may need to go into a store and place
coupons for baby wipes on all the diapers. This may be a simple job, but it is time consuming.
Other times their job is pretty difficult. They might have to take down an entire isle of car parts
and redo the isle to look like a drawing someone in the marketing department made so that
more people will purchase a certain item, however the drawing and the actual wall don't really
make sense. Then it is time to speak to the merchandising company supervisor, not the store
personnel. A merchandiser does not work for the store; they work for a merchandising
company who has hired them on behalf of the product manufacturer.
So just how merchandising can make you a success story is dependent on what your definition
of success is. If it is basically working for yourself, having your own hours and making pretty
good money for good days and not so good days, then merchandising would be a good way to
become a success.