May 9, 2021
Enlarged By Creativity
IN THIS ISSUE
4 Cover: Enlarged By Creativity
Fashion : Rules to Wearing Shoes
09 MAY 2021
6 Sexmatics: Spouses That Sleep
Together Stay Together
Beauty : 8 Common Skin Care Mistakes
8 Instagram Moments
The plumetting unemployment
situation and lack of job creation by
government, which has become our
stark reality, has led many Nigerians
especially the youth to look inwards for
the way out.
The youth which make up a chunk
of the nation’s population, have had to
turn to the creative industry, taking
advantage of digital revolution to
advance their skills, and to create and
Of the 13 distinct industries making
up the creative industry, Nigerians have
excelled in crafts, design, designer fashion, film, music,
performing arts, contributing to national wealth and international
A 2016 report by the International Monetary Fund, IMF,
revealed that the Nigerian Film Industry is estimated to account
for almost 1.4% of our Gross Domestic Product (GDP) i.e. over
USD 7 Billion, providing employment for over 1 million people
and releases over 2,500 films a year.
What has become clear is that, there is an abundance of
talent in Nigeria that can bring about structural economic
transformation as well as socio-economic progress.
Tara Fele-Durotoye, Kelechi Amadi Obi, Mudiaga Enajemo,
Jeremiah Ogbodo, Tina Ugo are top drivers in the fahsion and
beauty industries, whose “coasts” have been enlarged by
creativity. The value they created over time, have also brought
them fame and fortune. Read their inspiring story as compiled by
Yemisi Suleiman on page 4-5.
If you love shoes and like to flaunt a nice pair, then follow the
rules. And yes, those rules matter. See what they are on the
To earn a glowing skin like that of
Rita Dominic, then you must avoid
J . E
some common skincare mistakes. Flip
to page 7 to find out what they are.
Our sex coach is on standby for
some between-the-sheets tips. Pg 6.
Enjoy the edition and have a great
“Husband is the HEAD of
the family and wife is the
NECK that turns the head
“I don’t know what the key
to success is, but the key to
failure is trying to please
- Bill Cosby
“You know you are on the
road to success if you would
do your job, and not be paid
- Oprah Winfrey
“Holding on to anger is like
drinking poison and
expecting the other
person to die”.
BAMIYO ISELEMA EMINA
LAYOUT / DESIGN
HEAD OF PRODUCTION
Printed and published by Vanguard Media Ltd
Vanguard Avenue Kirikiri Canal; P.M.B 1007
Rules to Wearing
By - Jemi Ekunkunbor
A great pair of heels is a powerful thing-it
can change your mood, your posture and
your attitude. It can make a boring outfit
instantly remarkable. Your legs look better
in hells. heels. So you see how much power
the high heels have? When dressing up,
start by choosing your shoes first. This way,
it will inspire your whole dressing process.
A great pair of shoes is further enhanced by
following the rules below.
Rules For Wearing
A Pair Of Shoes
Get a pedicure
Don’t even imagine wearing a pair
of peep toe shoes if your toe nails
are not in good shape chipped toe
nail polish and cracked heels are
Invest in a good pair
A few names stand out when it
comes to shoes. Manolo Blannik,
Christian Louboutine, Miu Miu
Show two cracks
Toe cleavage does not get the
attention it deserves but it
matters. Show some toes but not
more than two.
Don’t go too high
Note that if shoes go beyond four
inches, you will not be able to
walk well. also, your posture will
shift and you will not have a good
gait. No matter how good you are
with heels, there is a point where
it gets too high and struggling to
walk correctly will make you look
Hardly anyone can pull off a short
skirt with very high heels without
looking like a hooker. Ensure
your hemline is not too
far up your legs.
May 9, 2021 / 3
Words By - Yemisi Suleiman
The creative industry has emerged
as one of the world’s most
dynamic economic sectors,
offering vast employment
opportunities for today’s youths.
From the very first innovators to the
current boom of fashion entrepreneurs,
there have been incredible individuals who
have paved the way for others in the creative
industry to excel, through their excellent
Feel inspired by some of the incredible
achievements of these personalities who
have changed the face of the creative
industry over the last ten years and beyond.
CEO, House of Tara
Think of Tara Fela-Durotoye and you think of make-up, the first international standard makeup
studios in Nigeria and Africa’s first indigenous makeup brand that caters to women of colour. The
CEO, House of Tara International is credited with bringing glamour and panache to makeup
artistry, making it an attractive career for graduates and well-groomed ladies to feast on.
With a huge interest in beauty and making people look good, Tara Fela-Durotoye started
House of Tara International in 1998 while studying Law at the Lagos State University. She came
to limelight when she was featured in Ovation Magazine as the make-up artist for then TV girl,
Jumobi Adegbesan’s wedding to Richard Mofe-Damijo. Over the years, the brand has grown to
be one of the biggest in the beauty industry in Nigeria and Africa, with about 270 products, 23
stores, 14 beauty schools and 10,000 representatives all around Africa. She is the founder and
CEO of House of Tara International and creator of the Tara Orekelewa Beauty range, Inspired
Perfume and the H.I.P Beauty range.
Her strong passion for female empowerment gave birth to the ‘Beauty Entrepreneur
scheme’, which has helped a number of women to own their own beauty businesses. Mrs.
Fela-Durotoye has also created thousands of jobs, having trained over 7,000 professional
Makeup Artistes (MUA) both at home and abroad. All of these professional MUAs have gone on
to start their own beauty businesses and excelling in them.
Recognising her hard work and giant strides in the industry, Mrs Fela-Durotoye has received
a number of notable awards and accolades. In 2007, Tara Fela-Durotoye was awarded the
Africa SMME Award and the Entrepreneur award in South Africa in 2013. In 2013 also, she was
listed by Forbes Africa as one of “20 Young Power Women in Africa”. A list which illuminated the
brightest stars and Africa’s most outstanding female game changers aged 45 and under.
CEO Mudi Africa
The brand, Mudi Africa is famous for its unique Afrocentric style. Founded in 1993 by Clement Mudiaga
Enajemo, simply known as Mudi, the brand has over the years proven to be one of the most formidable names
in the fashion industry in Africa. Setting out from a humble background, Mudi Africa, which berthed from a
single room at Ikosi-Ketu, now has various branches within and outside Nigeria. Living up to its brand name
Mudi Africa, Mudi as he is fondly called, was the first Nigerian designer to take his products abroad by opening
stores in other African countries; Senegal, South Africa, Kenya and Accra Ghana where he has become
popular. Known to offer top-notch quality to its customers, the brand has over the years assembled a wide
clientele base which cuts across the African continent, among which are Presidents, State Governors, CEOs,
celebrities, models, actors, amongst others. The native of Delta State has received a number of awards for his
sterling craftsmanship including: the Most Influential Person in Fashion (2012), Elegance and Style Award
(2011), Fashion and Style Digest Award (2010), Entrepreneurship Business Development and Innovations by
PILAS, (2017), amongst others.
Interestingly, Mudi does not believe in fashion shows, and you might never see his outfits on the runway.
The designer is of the view that your work should speak for you, as he continues to beautify other parts of the
continent and beyond with his designs.
4 / May 9, 2021
Jeremiah Ogbodo also known as Swankyjerry, has carved a niche for himself as the go-to
stylist in Nigeria. Since his debut with the launch of his brand Swanky Signatures Styling in
June 2012, his brand has since grown to become one of the most popular and influential
brands in the industry. Creative director, celebrity stylist, Image Consultant designer, social
influencer and consultant are just a few titles under his stylish belt.
His avant-garde style endeared him to many; top celebrities, government officials, including
presidents and CEOs.
Aside from styling clients for red carpet appearances and video shoots, coverage of his
work has appeared in numerous magazines and online publications. In 2014, Swankyjerry
won Fashion Stylist of the Year at the Lagos Fashion Awards.
His work was recognised by Forbes Africa at the first-ever Global Citizen Festival in South
Africa late 2018, while accompanying D’Banj, who he styled, and who performed before
the thousands present that day. Amongst other awards, Swankyjerry was listed as Forbes
Icon 2012, and Forbes 30 under 30 class of 2020. Jerry’s love for fashion started at a
young age as he and his family traveled a lot from city to city, wearing clothes of the locals
they visited. He was, however, driven to turn his passion into a career in order to make
money and fend for himself after the death of his father.
Though he came on the scene at a time when fashion styling wasn’t very popular or
respected in Nigeria, he, however, took the risk, turned it into a money-spinner, and today,
he’s very grateful for how the industry has grown and where it has led him.
Artist and Photographer
Ace photographer, artist, and publisher of Mania Magazine, Kelechi Amadi-Obi is a major force to reckon with in the creative scene
in Nigeria. He has been described as one of Nigeria’s groundbreaking celebrity photographer, who paved the way for today’s
young photographers to thrive. His work in photography and visual art has earned him international recognition, and he has been
credited with putting Nigerian photography on the world map. A lawyer by profession, Mr Amadi-Obi abandoned the wig and gown
for the arts. Later, he grew more interested in the art of photography and eventually, after long years of practice, became a
founding member of the Nigerian photography collective, “Depth of Field.”
A lot of his works have been featured in exhibitions within and outside Nigeria, some of which include; 2006 “Snap Judgment”
New Position in Contemporary African Photography, International Centre of Photography, New York, USA, 2005 “Depth of Field”
amongst others. With a long list of enviable clients, such as Guiness Nigeria Plc, MTN Nigeria Plc, PZ Nigeria Plc, Ogilvy, SO&U,
InsightGrey, etc. the arts and fashion photographer has also taken shots of some of the biggest faces in Africa including President
Buhari, Aliko Dangote, Former Miss World Agbani Darego, Genevieve Nnaji, WizKid and more. His works have been exhibited at
the Lagos Photo Festival, Didi Museum, South London Gallery, UK, 2004, “Lagos” Ifa Gallery, Stuttgart, Germany, 2003,
“Transferts” Africalia, Brussels, Belgium. He has a number of awards under his belt including the St.Moritz Style Award for
Photography in 2004. Amadi-Obi’s works have been offered at auction multiple times, with realized prices.
Amadi-Obi has been in the photography industry for over two decades. He is internationally renowned for both his photography
and paintings, and continues to stand out with his dynamic and result-oriented photography for his clients.
CEO Didi Creations
Proudly flying the country’s flag on the international scene is Nigerian-born,
UK-based accessory designer, Tina Ugo, CEO of Didi Creations. A luxury
fashion brand famous for its luxurious hand-crafted handbags designed mostly
with African fabric mixed with fine leather, it also has other models which come
in glass beads with an African edge. Tina who holds a Bachelor of Arts degree
(combined honours) in Philosophy and Political Science from The University of
Ibadan, and an MBA from Edge Hill University, Lancashire, United Kingdom,
set up her fashion business in 2005 after a brief stint in the corporate sector.
Since its Launch Didi Creations have been featured in British Vogue, Elle,
Glamour, Harpers Bazaar, Tatler, BBC Radio 4, Capital FM, Yahoo News,
Reuters, Black Hair and Beauty, Pride Magazine, Working Moms, Genevieve,
Today’s Woman, Complete Fashion, This Day Style, Guardian, etc. Didi has
also showcased her Collections in some of the Worlds fashion Capitals
including London, New York, Paris, Hong Kong, Lagos and Nairobi. She has
won several awards including Super Star Entrepreneur at the Ebony Business
Recognition Awards (London) 2013, and Fashion Designer of the Year Awards
at the Women 4Africa Awards (London) 2014, amongst others. The Brand is
currently incorporated and based in the United Kingdom, with a flagship store in
Lagos, and plans for more stores across the Globe.
A dedicated and result-driven professional, Ms. Ugo is also the founder of
Didi Creations kids, VVIP lingerie limited, Deluxe home and Didi textiles
May 9, 2021 / 5
with Adesuwa 07052403531 | firstname.lastname@example.org
SPOUSES THAT SLEEP TOGETHER
ouples going to bed together allow
room for pillow conversation; thus,
fulfilling the three C’s –
connection, clarity and
communication within the
Making headway to bed together, allows you to
stay on the same schedule. If a partner goes to bed
at a later time, there is the possibility of waking the
sleeping mate and when this becomes a habit,
there is the tendency that anger and resentment
can build up and cause tension in the marriage.
Retiring for the night in unison promotes
intimacy. God wants married couples to be intimate
regularly. So, when you are not in the same place at
the same time, it makes it difficult to do so. Do not
make love and run to the kitchen to wash plates,
watch television or go to read. Know that the time
after copulation is to be used to build the emotional
and relational side of your relationship.
A number of couples take the advantage of
going to bed together, to pray together which is a
great habit to develop. Once in bed together, it
gives you time to talk about your successes in the
day, give thanks to God for what he has done and
entreat him for the day ahead.
One of the common struggles that married couples
face is going to bed together and this process can
actually reinforce good sleeping habits and positive
influence when it comes to keeping reasonable
bedtimes. On the other hand, women who go to bed
earlier or later than their partners, reported lower
relationship satisfaction, the study found.
When spouses don’t sleep together, they may be
losing on the benefits of a shared sleep schedule, one of
which is touching. Studies have suggested that
physical touch between lovebirds releases
oxytocin that helps to promote and maintain
healthy relationship and bonding. Also,
closeness with your partner leads to better
Partners who have the same sleep pattern
are more likely to have regular sex than those
who don’t. Going to bed together gives room
for spontaneous cuddling and touching that can
lead to intercourse not to mention bonding
through physical intimacy.
Sleeping together for couples has a number
of health benefits- You tend to fall asleep faster
and deeper when you sleep as a couple. It
de-stresses you and even protects your heart
and keep it healthy, as sleeping with your mate
allows your brain to tune out quickly and you
sleep off immediately.
You feel safe and secure when you sleep
together; this in turn, affects the quality of your
sleep as it has been discovered that couples
sleep longer when they sleep and huddle
together. It promotes warmth which helps you
to sleep more deeply than you normally do.
If you sleep so well and in such comfort,
you will definitely wake up refreshed. Sleeping
together ensures that you are more energetic
when you wake up and you are ready to take
on the world, all of which begins with sleeping
with your partner.
Although going to bed at the
same time might not always be
practicable, you can try to make it a
regular occurrence as often as
possible. This will introduce a new
level of intimacy to your marriage
So,, if you desire a strong and
flourishing relationship, you will have
to develop those habits that can
empower your marriage to be
greater, of which going to bed
together is one.
Couples who get better sleep are
actually creative and better at
keeping their goals.
TIPS ON HOW TO DESIGN
THE PERFECT LIVING ROOM
Tips for making your living room the ultimate destination.
Start with a plan, not pillows
Before starting a design, some people buy pillows and other accessories for
their rooms, only to discover later that these items don’t fit in the space.
In order to get the most out of the living room, users must consider how they
are going to use the space. “Do
you need media? Should it be a
place where you use your laptops?
How many people are you
expecting in your living room?”
/ May 9, 2021
Have fun with pillows
Bringing color, pattern, and texture into a
room through pillows is another great way
to do it. Go for bold designs.
Invest in Sofa
After functionality is figured out, the first
thing you need to buy is the sofa. It’s
crucial to make sure you buy a longlasting
Put rugs on the floor to
define the space
The rug should be much larger than the
seating area, making the room appear
bigger. Since there are going to be a
number of other elements, it’s imperative
that the rug’s color, texture, and pattern
blend with the entire scheme.
A person’s accessories can tell more than
just a story about their personality and
lifestyle. By weaving these elements into
the design, it will feel like your home.
Use lighting to punctuate
Prioritize natural lighting when planning
the room’s furniture layout and window
treatments. Also, make sure that you
have high and low lighting for this side of
the design. After that, select lamps. Invest
in some beautiful lamps and you’re going
to have them forever in your collection.
Get your friends, coworkers or
sisters to call you out when they spot
you touching your face and don’t
pick at your blemishes in the mirror!
Also, don’t pop your pimples. Just
don’t. This might lead to a major
Skin Care Mistakes
Sleeping on a dirty
by - Rita Okoye
Nowadays, self-care seems to be more
important than ever. While the world
around us continues to go through some
health challenges, it’s really vital that we
do things right to take care of ourselves,
especially our skins.
Here are some of the most common
skincare mistakes you’re probably making,
and how to fix them to get glowing skin.
Your pillowcase has a build up of oils, dirt, and sweat from daily use.
This means they can harbor bacteria and cause allergies. In some cases,
pillowcases can even damage your hair or skin. Experts suggest washing
your pillowcase at least every four days or less.
Not wearing SPF
Ask any dermatologist, esthetician, doctor
or skincare expert, wearing daily Sun
Protection Factor (SPF) is non-negotiable
for skin health. It’s the best protection
from skin cancer, and one of the easiest and most
effective anti-ageing products to use.
Wash your makeup brushes every two weeks
with baby shampoo. Makeup brushes hold on
to a lot of things besides your makeup, like
bacteria and dead skin cells. And if you use a
beauty blender- clean that even more often!
Health experts commonly recommend eight
8-ounce glasses, which equals about 2 liters,
or half a gallon a day. So, you have to make
conscious efforts to have a bottle or cup of
water by you at all times, especially during
long days at work! Also,2 have a glass or two
of water before bed.
Over exfoliation can damage your
skin’s moisture barrier, which in turn
can result in a whole host of problems
- like inflammation, acne, irritation
and sensitivity. If you’re already using
a retinoid regularly, you don’t need to
be using a chemical exfoliant on top.
And if you’re using a physical exfoliant
like a clarisonic brush, you don’t need
to follow that up with a glycolic acid toner. Pick
your favourite form of exfoliation, and do it a
maximum of three times a week.
One of the most common and most harmful skincare
errors is not taking your makeup off at night time.
There really is no excuse for forgetting to take off
your makeup. A great trick to help fight this is by
keeping some makeup remover wipes next to your
bed. That way, you see it right before you go to bed
so you don’t forget, or if you had a little much fun
after a night out, the makeup wipes are right there
waiting for you.
If you’re going to incorporate a new product into
your routine, ease it in. Similarly, if it ain’t broke
don’t fix it when you do. your skin, most especially
your face will suffer the repercussions.
May 9, 2021 / 7
Stories by - Yemisi Suleiman
It’s time to work for my
Chidinma Ekile who
recently switched from
secular music to gospel,
has revealed the real
reason why she decided
to turn to gospel.
At a church service
in Lagos, the ‘Kedike’
crooner told the
congregation that she
decided to switch not
because she wants
to make money or for
fame, as she has all that
already, but because,
“this is the time to work for my father who called
me here. As a matter of fact, I didn’t want to be
here, but Mr. EeZee stood by me throughout this
The new gospel singer who revealed that she
started singing in her church choir when she was
six years old says, God is very intentional bout
her. Chidinma said, “this is a new dimension, new
system and I am going into it with full force. So
most of the time, you may not understand my ways
because you do not know where I am coming from,
and that is because we have wasted so much time
and I need to catch up with time. So as I move,
please move with me because it is your loss if you
do not follow me.”
Chidinma, on Sunday, announced that she
is now a gospel singer and the announcement
coincided with her 30th birthday. She is now
signed to Eezee Concepts, the same label
that signed gospel star, Mercy Chinwo. Under
the label, she has released a new single titled
“Jehova Overdo” which has over two hundred
and twenty seven thousand views on youtube.
Chidinma rose to fame in 2010 after she won
the Project Fame West Africa as a 19-yearold.
Afterward, she released her debut single,
‘Jankoliko’ featuring veteran star, Sound Sultan.
Chidinma’s rebrand took the Nigerian social
media space by storm and was the trending
topic last week.
Omowunmi Akinnifesi gets new
deal with Lasaco
Former Most Beautiful Girl in Nigeria, Omowumi
Akinnifesi has landed a new business deal, as she was
recently unveiled as the new Corporate Ambassador
for Lasaco Assurance.
The new brand ambassador, who is also a former
Miss Tourism International and a lifestyle influencer,
is expected to use her popularity and networks in real
life and on social media, to promote the image and
products of Lasaco Assurance with the objectives of
increasing brand awareness, and driving sales.
For the management of Lasaco, the engagement
of Omowunmi signifies a new resolve of the company,
to widen its scope to attract younger, hardworking
Sharing the news on her social media handle, the
beauty Queen who has been in the UK for further
studies, stated that she is excited “to announce that I
am now the brand ambassador for Lasaco Assurance
Following the spate of sexual
and gender-based violence in
the country and the need to curb
this horrific trend, Women at
Risk International Organization
(WARIF), in partnership with the
Joint EU-UN Spotlight Initiative,
as well as the Lagos State
University, has developed a
protocol document to foster the
prevention of sexual and genderbased
violence in tertiary institutions across
The document which has its preface
written by Ms. Comfort Lamptey, the UN
Country Representative to Nigeria, covers
prevention, response mechanisms as well
as the important duties and responsibilities
of management, as well as students in the
prevention of sexual violence.
A presentation of the document was
made to the Lagos State Commissioner of
Education, Mrs. Folashade Adefisayo and to
the Federal Ministry of Education through its
Deputy Director; Gender – Mrs Abukar Janigo who
commended WARIF on the incredible work being
done in the educational space.
Speaking on the importance of the document;
WARIF’S Founder, Dr. Kemi DaSilva-Ibru, said: “with
the rising rate of rape and sexual violence in tertiary
institutions across Nigeria, a document like this is
necessary to educate students, staff, and governing
bodies about the steps to follow when faced with
WARIF is a non-profit organization, established
to raise awareness and address the prevalence of
rape, sexual violence and trafficking of young girls
Maryjane Orji Wins Beauty
Ambassadors Contest 2021
Miss Maryjane Orji has emerged winner of the maiden
edition of the Beauty Ambassadors Contest held in
April 2021. The online photogenic contest, organised
by Melanin Pride Concept Limited, owners of the Black
and Beautiful Group, is aimed at appreciating the beauty
of the black woman, through a periodic photogenic
contest, with winners chosen by registered voters on the
The platform is dedicated to informing, inspiring,
and celebrating the black woman and her numerous
achievements in various spheres.
Though focused on the black woman, the Black
and Beautiful concept has demonstrated a crossdemographic
appeal, as the beauty, intelligence;
challenges, and successes of the black woman are
equally appealing to men and women of all races.