Construction Monthly Magazine | Houston 2021 Build Expo Show Edition
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JUNE <strong>2021</strong> EDITION | CONSTRUCTIONMONTHLY.COM<br />
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Buyer’s Guide<br />
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MULTIFAMILY HOUSING: HOW IS IT<br />
AFFECTED BY COVID-19?<br />
By: Terry Zelen Pg.8<br />
THE PRESTON HOLLOW HOME<br />
By Specht Architects Pg.14<br />
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SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 3
TABLE OF<br />
CONTENTS<br />
HOUSTON <strong>2021</strong><br />
14<br />
The Preston<br />
Hollow Home<br />
18<br />
Slope It, Shield It,<br />
Shore It!<br />
8<br />
Multifamily Housing: How<br />
is it Affected by COVID-19?<br />
EXHIBITOR LIST<br />
24<br />
FLOOR PLAN<br />
25<br />
SPECIAL HOUSTON BUILD EXPO SHOW EDITION<br />
4 CONSTRUCTIONMONTHLY.COM<br />
June 9 & 10, <strong>2021</strong><br />
NRG Park Center | Hall A1<br />
One NRG Park<br />
<strong>Houston</strong>, TX 77054<br />
Exhibit Hours: 10am - 3pm<br />
Classes start at 9:30 am
20<br />
National<br />
Association<br />
Of Women<br />
Working In<br />
<strong>Houston</strong> To Grow<br />
Women<br />
In <strong>Construction</strong><br />
38<br />
Advocating<br />
for <strong>Houston</strong>’s<br />
Growth<br />
40<br />
What Does the<br />
Future Hold<br />
for the Interior<br />
Design Industry?<br />
44<br />
Solar isn’t coming, solar is here<br />
and it’s here to stay<br />
SEMINARS & WORKSHOPS<br />
26<br />
ADVERTISING RESOURCE GUIDE<br />
46<br />
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BUILDING & CONSTRUCTION SHOW<br />
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SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 5
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The <strong>Construction</strong> <strong>Monthly</strong> Team is excited to bring you<br />
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JP Bryant<br />
ADVERTISING & SALES<br />
Amy Shoulders<br />
amy@constructionmonthly.com<br />
Reserve your Booth<br />
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SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 7
MULTIFAMILY HOUSING:<br />
HOW IS IT AFFECTED BY<br />
COVID-19?<br />
By: Terry Zelen<br />
Learn about updates to design, governmental aid, investments<br />
and technology to understand the impacts of COVID-19 to<br />
multifamily housing.<br />
Before COVID-19 multifamily housing was on the rise. In<br />
fact, 2019 was the sixth year in a row where multifamily<br />
absorption has exceeded 250,000 units. It’s important<br />
to note that millennials make up a large portion of this<br />
multi-family housing demand. Multifamily housing ended<br />
2019 strong, but what are the impacts from a global<br />
pandemic COVID-19?<br />
COVID-19 marks an unprecedented time for not only the<br />
real estate market but for humanity. Many are working<br />
from home now and have become extremely conscious<br />
about maintaining a healthy lifestyle such as encouraging<br />
everyone to wash their hands, avoid large groups of<br />
people, and protect the elderly.<br />
While all of those safe practices will definitely help to<br />
flatten the curve, you are still responsible for running<br />
8 CONSTRUCTIONMONTHLY.COM<br />
your home builder or developer business. If you primarily<br />
build multifamily residences, then I encourage you to<br />
continue reading about how multifamily housing is<br />
impacted by this global virus.<br />
4 Impacts of COVID-19 for Multifamily Housing:<br />
1. Change in Design Preferences<br />
Let’s face it – no one wants to be quarantined in a 500<br />
square foot apartment. Even the most luxurious of<br />
multifamily properties had to limit their amenity usage<br />
for their residents. Not only will the demand for singlefamily<br />
homes increase, but the demand for changes in<br />
multifamily designs will also increase. Here are some<br />
changes to design preferences buyers want:<br />
• Improving the air-quality for multifamily properties to<br />
combat any respiratory diseases and pollutants.<br />
• Incorporating small yards to multifamily units such as<br />
horizontal housing to give people more space and to<br />
socially distance.<br />
• Adding more sanitizing stations in commonly shared<br />
areas such as the clubhouse and gyms within the<br />
complex or community.<br />
• Heavy emphasis on having a “healthy home” for<br />
conscious individuals and families. Examples include<br />
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SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 9
You will see more and more home builders and developer<br />
companies incorporate these design concepts in the years<br />
to come.<br />
2. Shifts in Unemployment & Governmental Aid<br />
It’s an unfortunate truth that people are losing their jobs<br />
from COVID-19. In the two weeks following the national<br />
emergency declaration, 10 million individuals filed jobless<br />
claims. Since the multifamily sector forms the bedrock<br />
of the urban workforce, it was greatly impacted by job<br />
losses and the ability to pay rent. Let’s discuss further:<br />
• Job losses impact rental leases significantly for<br />
those working in industries dependent on consumer<br />
spending such as food services, retail goods, personal<br />
services, and tourism.<br />
• Lenders have experienced an increased volume of<br />
calls from clients concerned with debt obligations.<br />
• Freddie Mac’s multifamily COVID-19 program<br />
provides three months of forbearance for multifamily<br />
borrowers and tenants.<br />
• Other government efforts include further legislation<br />
allowing local jurisdictions to implement prohibitions<br />
on both evictions and foreclosures.<br />
There is also the Coronavirus Aid, Relief, and<br />
Economic Security Act which provides an expansion of<br />
unemployment benefits to those who are not normally<br />
recipients. For small businesses, there is a loan and grant<br />
program to help maintain payrolls during this difficult<br />
time.<br />
3. Updates to Investments<br />
Did you know they’re actually long-term benefits for<br />
multifamily real estate investors? According to Globe<br />
Street, a team of real estate experts monitoring the<br />
market closely, there are many positives despite the<br />
future unknowns. Here is what they found in a recent<br />
study:<br />
• Multifamily real estate is maintaining its reputation to<br />
be a solid investment for pension funds and REITs.<br />
• Tenant turnover is predicted to decrease significantly,<br />
reducing the operating and capital costs of securing<br />
new tenants.<br />
• Young professionals might gravitate to apartment<br />
style living due to a rise in telecommuting.<br />
• Vacancy rates should remain relatively low with the<br />
decline in the construction of new units.<br />
In addition to the data above, George Maravilla, the<br />
Senior Vice President of Tower Capital, shares that<br />
he is seeing lender participation is up from the recent<br />
shutdown. He notes that although it is slow, progress is<br />
being made and extensions are being approved.<br />
4. Increase in Technology for <strong>Construction</strong> and<br />
Home <strong>Build</strong>ing Firms<br />
COVID-19 has forced many home building and developer<br />
companies to prioritize technology spending more heavily<br />
than ever before. Much of the market is experiencing<br />
a shift from selling homes in person to now selling<br />
homes online. Here are more technology changes from<br />
COVID-19:<br />
• Increased consumer demand for virtual tours and<br />
showings so home buyers can continue on their<br />
search for the perfect place in a safe manner.<br />
• Consumers are now paying online with a 12%<br />
increase in electronic payment volume in April 2020<br />
compared to February 2020.<br />
• Even construction has adapted to this disruption. For<br />
instance, mechanical and plumbing contractor UMC<br />
Inc. has applied its design and installation to have<br />
touch-free wash stations for construction sites.<br />
• While AI is already being used on job sites, there is<br />
talk about adding social distancing monitoring to its<br />
feature set.<br />
Pepper Contracting Services Inc is one of the many<br />
companies already taking advantage of AI’s features.<br />
For example, since they are already using AI to identify<br />
workers, they are using it to monitor groups as well. The<br />
AI company, Smartvid.io, dropped everything to fulfill this<br />
request. They added a new tag in their system to detect<br />
crowding as a social distancing software.<br />
If I was an owner of a construction company, I too would<br />
consider incorporating these technological features into<br />
my business to protect my workers. As a home builder<br />
or developer, consider the costs and benefits for what<br />
advanced technology means for your business.<br />
These four impacts for multifamily housing are only the<br />
tip of the COVID-19 impact iceberg. Expect to recognize<br />
even more impacts and shifts within the market as time<br />
passes.<br />
Terry Zelen is a seasoned Creative Director with more than 35 years of experience<br />
in Home <strong>Build</strong>er advertising and marketing.<br />
He is the founder of The Punch List, which is an online blog to help inform home<br />
builders and developers on strategic marketing insights to fuel their firm.<br />
10 CONSTRUCTIONMONTHLY.COM
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SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 11
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THE PRESTON<br />
HOLLOW HOME<br />
By Specht Architects<br />
The award winning residence (Architectural Record –<br />
Record House and AIA Austin Design Award of Merit)<br />
was completed in December of 2019. The design of<br />
Specht’s Preston Hollow 8,000 square foot house was<br />
driven by the desire to blur the lines between inside<br />
and outside while providing a sense of privacy and<br />
seclusion from the street and surrounding neighborhood,<br />
at the homeowners request. Its design is influenced by<br />
strategies common to classic Dallas modern homes of the<br />
1950’s and ‘60’s.<br />
Heavy cast-concrete walls extend from the interior of the<br />
house out into the landscape, breaking the “modern box”<br />
and creating courtyards that allow for a bright, naturefilled<br />
view from every room. This effect is complemented<br />
by the huge glass walls that define each space. A large,<br />
floating, pavilion roof hovers over both the interior<br />
and exterior rooms, defining a special “living precinct”<br />
in the site and further fragmenting the boundary<br />
between interior and exterior. The roof shape and large<br />
cantilevered overhangs were carefully configured to<br />
provide complete shading from the harsh Dallas sun at all<br />
times of day. An “Impluvium” or opening in the center of<br />
14 CONSTRUCTIONMONTHLY.COM<br />
the roof is modeled on those found in traditional Roman<br />
houses and allows rainwater and light to reach the garden<br />
below. Flowing water plays a large part in the design as<br />
well. Beginning at the entry, a narrow channel courses<br />
through the site and to the pool beyond. The stream is<br />
punctuated by a series of cascading terraces and a gentle<br />
waterfall near the main entry. At night, lighting within the<br />
water casts changing patterns on the adjacent textured<br />
concrete surfaces.<br />
A NEW BRUTALISM<br />
The concrete walls in the Preston Hollow house were<br />
cast using custom-fabricated formwork that creates a<br />
corrugated appearance. “This technique, a staple of<br />
brutalist architecture from the 1960’s and ‘70’s creates a<br />
play of shadows and pattern that changes throughout the<br />
day. Unlike the brutalist work from that era, however, the<br />
heavy walls here are countered by delicate steel columns,<br />
thin window frames, and the hovering cantilevered edges<br />
of the roof. The concrete is a grounding element that<br />
provides a contrast to the overall lightness of the spaces,”<br />
says Scott Specht, founder Specht Architects.<br />
TRADITIONS OF DALLAS MODERNISM<br />
Dallas has a long tradition of modern architecture that<br />
faded for decades and is now experiencing a resurgence.<br />
The home sites of Central Dallas, which are urban,<br />
relatively dense, and close to the city center, have
driven a unique residential architecture with shaded<br />
and screened living spaces that are inward-looking and<br />
private. The Preston Hollow house refers to examples<br />
such as Edward Durell Stone’s 1959 Oak Court house,<br />
with its outdoor covered dining room surrounded by<br />
water, and Philip Johnson’s 1963 Beck Residence with its<br />
tree-filled inner courtyards.<br />
SUSTAINABLE DESIGN FEATURES<br />
The design for this house is organized around eliminating<br />
direct solar gain while still allowing for expansive views.<br />
The large pavilion roof and cantilevered roof overhangs<br />
were modeled to provide complete passive shading from<br />
the harsh Dallas sun at all times of day. In addition, the<br />
entire west facade has no openings at all. Large operable<br />
areas of glazing allow for extensive natural ventilation<br />
during appropriate seasons. The “Impluvium” allows<br />
rainwater to reach the courtyard garden and water<br />
collection area below. This rainwater is used for irrigation<br />
and other non-potable uses.<br />
Architect: Specht Architects<br />
Landscape Architect: Hocker Design Group<br />
Interior Design: Magni Kalman Design<br />
Contractor: Sebastian <strong>Construction</strong><br />
Photography: Casey Dunn<br />
SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 15
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16 CONSTRUCTIONMONTHLY.COM
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SLOPE IT, SHIELD IT, SHORE IT!<br />
Excavation and trenching are among the most hazardous<br />
construction operations. The Occupational Safety and<br />
Health Administration’s (OSHA) Excavation standards<br />
found in 29 Code of Federal Regulations (CFR) Part<br />
1926, Subpart P, contain requirements for excavation<br />
and trenching operations. To help create awareness and<br />
reduce the number of excavation and trenching incidents,<br />
OSHA promotes a yearly Trench Safety Stand Down<br />
initiative. This year, it will take place June 14-18th.<br />
OSHA defines an excavation as any man-made cut, cavity,<br />
trench, or depression in the earth’s surface formed by<br />
earth removal. A trench is defined as a narrow excavation<br />
made below the surface of the ground. In general, the<br />
depth of a trench is greater than its width, but the width<br />
of a trench (measured at the bottom) is not greater than<br />
15 feet (4.6 m).<br />
Hazards and Solutions<br />
PROTECT WORKERS<br />
IN TRENCHES<br />
Prevent trench<br />
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SHORE trench walls<br />
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WWW.OSHA.GOV/TRENCHING • 800-321-OSHA (6742) • TTY 877-889-5627<br />
Photo: Efficiency<br />
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Trenching and excavation work presents serious hazards<br />
to all workers involved. Cave-ins pose the greatest risk<br />
and are more likely than some other excavation-related<br />
incidents to result in worker fatalities. One cubic yard of<br />
soil can weigh as much as a car. An unprotected trench<br />
can be an early grave. Employers must ensure that<br />
workers enter trenches only after adequate protections<br />
OSHA 3215-06R 2018<br />
are in place to address cave-in hazards. Other potential<br />
hazards associated with trenching work include falling<br />
loads, hazardous atmospheres, and hazards from mobile<br />
equipment. Of the five workplace fatalities related to<br />
excavation & trenching that took place in the state<br />
of Texas in Fiscal Year (FY) 2020, FOUR took place in<br />
<strong>Houston</strong> or its surrounding areas, two of those were the<br />
result of cave-ins.<br />
OSHA’s regulations apply to open excavations made<br />
on the earths surface, including trenches in workplaces<br />
under its jurisdiction. Following the requirements of the<br />
standards will prevent or greatly reduce the risk of caveins<br />
and other excavation-related incidents.<br />
Some of the compliance methods permitted under the<br />
excavation laws require a competent person to classify<br />
soil and rock deposits as stable rock, type A, B, or C soil.<br />
Appendix A to Subpart P of Part 1926 explains how to<br />
classify soils.<br />
Stable Rock is natural solid mineral matter that can<br />
be excavated with vertical sides and remain intact<br />
while exposed. Type A soils are cohesive soils with an<br />
unconfined compressive strength of 1.5 tons per square<br />
foot (tsf) (144 kPa) or greater, such as clays. Type B soil<br />
includes cohesive soil with an unconfined compressive<br />
strength greater than 0.5 tsf (48 kPa) but less than 1.5<br />
tsf (144 kPa) and granular cohesionless soils (such as<br />
angular gravel, similar to crushed rock, silt, silt loam,<br />
sandy loam, and, in some cases, silty clay loam and<br />
sandy clay loam). Type C soils are cohesive soils with an<br />
unconfined compressive strength of 0.5 tsf (48 kPa) or<br />
less, granular soils (including gravel, sand, and loamy<br />
sand), submerged soil or soil from which water is freely<br />
seeping. Unconfined compressive strength means the<br />
load per unit area at which a soil will fail in compression.<br />
It can be determined by laboratory testing or estimated in<br />
the field using a pocket penetrometer, thumb penetration<br />
tests, or other methods.<br />
Before employees can enter an excavation or trench,<br />
a competent person needs to asses the work area<br />
and determine that it is safe for employees to enter. A<br />
competent person is an individual, designated by the<br />
employer, who is capable of identifying existing and<br />
predictable hazards in the surroundings or working<br />
conditions that are unsanitary, hazardous, or dangerous<br />
to workers, and who is authorized to take prompt<br />
corrective measures to eliminate them.<br />
Under the Excavation standards, tasks performed<br />
by the competent person include classifying soil,<br />
inspecting protective systems, designing structural<br />
ramps, monitoring water removal equipment, and<br />
18 CONSTRUCTIONMONTHLY.COM
conducting site inspections. Employers must ensure that<br />
a competent person inspects all excavations, adjacent<br />
areas, and protective systems daily for possible caveins,<br />
indications of failures in protective systems and<br />
equipment, hazardous atmospheres, and other hazardous<br />
conditions.<br />
No matter how many trenching, shoring, and backfilling<br />
jobs an employer has done in the past, it is important<br />
to approach each new job with care and preparation.<br />
Before starting work, the Excavation standards require<br />
employers to determine the approximate location(s) of<br />
utility installations including but not limited to; sewer,<br />
telephone, fuel, electric, and water lines. Calling 811, the<br />
“Call Before You Dig” number to establish the location<br />
of utilities is a great resource that is available to satisfy<br />
the requirement of determining the location of utility<br />
installations before digging.<br />
OSHA requires that employers protect workers from<br />
cave-ins by sloping or benching the sides of the<br />
excavation, supporting the sides of the excavation, or<br />
placing a shield between the side of the excavation and<br />
the work area. The Excavation standards do not require a<br />
protective system when an excavation is made entirely in<br />
stable rock or when an excavation is less than 5 feet (1.52<br />
meters) deep and a competent person has examined the<br />
ground and found no indication of a potential cave-in.<br />
The Excavation standards require employers to<br />
provide support systems, such as shoring, bracing, or<br />
underpinning when necessary to ensure that adjacent<br />
structures (including adjoining buildings, walls, sidewalks<br />
and pavements) remain stable for the protection of<br />
workers.<br />
OSHA requires employers to provide ladders, steps,<br />
ramps, or other safe means of egress for workers working<br />
in trench excavations 4 feet (1.22 meters) or deeper. The<br />
means of egress must be located so as not to require<br />
workers to travel more than 25 feet (7.62 meters)<br />
laterally within the trench. Any structural ramps used<br />
solely for worker access or egress must be designed by a<br />
competent person.<br />
Please reach out to the Compliance Assistance<br />
Specialist’s in OSHA’s <strong>Houston</strong> North or South Area<br />
offices if you are interested in holding a Trench Safety<br />
Stand Down event, or if you would like more information<br />
on planned events and how to participate.<br />
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SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 19
National<br />
Association<br />
Of Women<br />
Working In<br />
<strong>Houston</strong> To<br />
Grow Women<br />
In <strong>Construction</strong><br />
By: Angela Robbins<br />
I have always been a no-nonsense girl and have<br />
rarely taken ‘no’ for an answer in my career. The<br />
idea of not being allowed to do something simply<br />
because I am a woman is difficult for me to tolerate.<br />
But this has been a reality for women in the<br />
workplace for generations. Although much has been<br />
done to create a more equal career opportunity for<br />
women, hiring practices, bias, and lack of applicants<br />
continue to plague many industries. <strong>Construction</strong><br />
is among them. Addressing this lack of female<br />
employees has been talked about for years and<br />
companies are beginning to pay closer attention.<br />
But in construction women continue to make a<br />
marginal percentage, approximately 9% of the total<br />
workforce. Women working in the male-dominated<br />
construction industry can find great satisfaction in<br />
a variety of roles like project management, design,<br />
safety, and fieldwork.<br />
Many organizations are popping up across the<br />
nation and even globally to try to create interest<br />
in construction fields among women. We tend to<br />
lean toward careers we see women portrayals of in<br />
our youth. This means we must work hard to create<br />
positive images of women in construction for young<br />
girls to view as role models. Working alongside<br />
other associations, the <strong>Houston</strong> Chapter of National<br />
Association of Women in <strong>Construction</strong> (NAWIC),<br />
helps to build strategies that attract, hire, and retain<br />
females in the industry.<br />
We seek to create a dialogue with young women in<br />
our Independent School Districts (ISDs), partnering<br />
with other organizations, construction companies,<br />
and even construction suppliers to sponsor an<br />
annual all-female<br />
construction career expo each fall. At its inaugural<br />
event, approximately 1000 girls from 6th -12th<br />
grade participated in an interactive exploration<br />
of careers in construction through hands-on<br />
demonstrations, equipment usage, and powerful<br />
sessions with female construction leaders. Knowing<br />
that getting them interested in middle and high<br />
school is wonderful but realizing we need to<br />
reach even younger children; we sponsor events<br />
for elementary ages like the Block Kids program.<br />
20 CONSTRUCTIONMONTHLY.COM
Growing interest in the industry is just one way we<br />
can influence the talent pool and generate larger<br />
numbers of female candidates for the industry.<br />
But NAWIC also realizes keeping women in the<br />
workforce requires innovative support programs as<br />
well.<br />
We work hard to create high-quality professional<br />
education opportunities for our members as well<br />
as offering mentoring programs and opportunities<br />
to create lifelong friendships and build professional<br />
networks. Each month we serve up exciting<br />
construction related topics to the 70+ women<br />
involved in our chapter and our highly engaged and<br />
active Board of Directors is always working to find<br />
new ways to help women find their way in the<br />
industry. The women of NAWIC are among the<br />
strongest with whom I have had the privilege to<br />
work, as they set forth to continue to break down<br />
barriers in a male-dominated industry. Interested<br />
in supporting them and the women who <strong>Build</strong><br />
<strong>Houston</strong> or maybe joining in the cause? Check out<br />
the website to learn more (www.nawic-hosuton.<br />
org) or join them for their next general membership<br />
meeting.<br />
SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 21
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22 CONSTRUCTIONMONTHLY.COM
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Are You Attending The <strong>Houston</strong> <strong>Build</strong> <strong>Show</strong>?<br />
June 9-10, <strong>2021</strong> | Visit Booth #104<br />
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may have about the full line of HVAC Products we offer.<br />
Visit mrcool.com to view our catalog.<br />
Not able to attend?<br />
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www.mrcool.com | 48 Remington Way, Hickory, KY 42051 | 270.366.0457<br />
SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 23
EXHIBITOR LIST<br />
BOOTH<br />
COMPANY *SPONSORS<br />
545 4REFUEL US, LLC<br />
538 ACCOLEND<br />
534 ADT MULTIFAMILY<br />
434 AEI CORPORATION<br />
316 AGGREKO<br />
101 AIRCRETE<br />
110 ALL WAYS 3D<br />
217 ALLURA USA<br />
601 AMBASSADOR SERVICES LLC GOLD<br />
415 AMERICAN FIRE PROTECTION GROUP<br />
447 AMERICAN STONECAST, LLC<br />
439 AMSTILL ROOFING<br />
235 ANDRETTI INDOOR KARTING & GAMES<br />
140 ANY LAB NOW<br />
216 APRILAIRE<br />
334 ARCHITECTURAL TILE DESIGN<br />
95 ARTISAN PROPERTY SOLUTIONS LLC GOLD<br />
347 ASHTON<br />
435 ATLANCO LLC<br />
314 ATLANTIS RAIL SYSTEMS<br />
422 ATX LED<br />
207 BATH FITTER<br />
221 BEAED, LP<br />
115 BEST WASH INC<br />
222 BROTHERS CABINETRY<br />
602 BSI BUILDING SERVICES INTERNATIONAL<br />
130 BUILDERS ACADEMY<br />
604 BUYERS BARRICADES<br />
97 CANOPY SOLUTIONS<br />
603 CARENOW URGENT CARE<br />
123 CARPORT CENTRAL<br />
631 CARRIER ENTERPRISE<br />
121 CDI SERVICE<br />
416 CENTRAL RENOVATIONS SOLUTIONS<br />
92 CENTURY A/C SUPPLY<br />
229 CLEAR DRAIN LLC<br />
528 COLLABORATIVE SERVICES<br />
414 CONTRACTORS EDGE INSURANCE<br />
432 COOL-A-ZONE<br />
339 COPPERWELD BIMETALLICS<br />
223 CSI LED & HARDWARE<br />
611 DISCOUNT COPY<br />
315 DYNAMIC ELECTRIC INC<br />
228 EMCO PRESS CORP.<br />
607 FIRE SAFE PROTECTION SERVICES<br />
523 FIRETROL PROTECTION SYSTEMS<br />
421 FLEETCHASER<br />
502 FOSTER TEXAS SALES<br />
118 FPCG-FIRE PROTECTION CONSULTING GROUP, LLC<br />
327 GLOBAL LIGHTING PERSPECTIVE<br />
100 GOODMAN AIR CONDITIONING & HEATING<br />
215 GREAT SOUTHERN WOOD PRESERVING<br />
506 GTL LIGHTING<br />
443 GUARDVISION<br />
94 GULF & BASCO<br />
338 GULF-TEX ROOFING<br />
340 HANGAR MARKETING<br />
527 HAWK CONSTRUCTION AND RESTORATION/ ALL REASONS QUARTZ<br />
433 HUNSTMAN BUILDING SOLUTIONS (PREVIOUSLY DEMILEC)<br />
539 HYDRO MIST<br />
628 HYDRO SHIELD/ OAKRIDGE ROOFING<br />
233 IESG (INTERNATIONAL ENGINEERING SUPPORT GROUP)<br />
517 IN SOURCE TECHNOLOGIES<br />
335 INDUSTRIAL TRUCK SAFETY CONSULTANTS<br />
501 INNO METAL STUDS CORP<br />
317 INTEGRATED LIGHTING SYSTEMS<br />
116 INTELGLASS CORP<br />
BOOTH COMPANY *SPONSORS<br />
341 INTERNATIONAL SERVICE PARTNERS<br />
417 IPLUMBER, LLC<br />
426 JANSEN ADJUSTERS INTERNATIONAL<br />
322 JOBTREAD SOFTWARE SILVER<br />
326 JOHNSON SUPPLY<br />
522 JT BATES GROUP<br />
427 KILOWATT SOLAR BRONZE<br />
323 KINGMORE IMPORTS, LLC.<br />
526 LEAFFILTER NORTH OF TEXAS, LLC<br />
117 LEVELED CONCRETE<br />
345 LGC SPECIALTY CONTRACTORS GOLD<br />
239 LINEARSLOTDIFFUSERS.COM<br />
93 LINRON GOLD<br />
85 LP BUILDING SOLUTIONS<br />
440 MALAYSIAN TIMBER COUNCIL<br />
201 MCCLENNY MOSELEY & ASSOCIATES<br />
438 MCS PERSONNEL INC SILVER<br />
516 METRO REPRO<br />
350 MINICK MATERIALS OF TEXAS<br />
620 MISUMARU USA CORP<br />
614 MODERN AC PRODUCTS/ HOME STOCK USA<br />
91 MODERNO PORCELAIN WORKS<br />
333 MONGOOSE FREIGHT SOLUTIONS BRONZE<br />
104 MRCOOL, LLC PLATINUM<br />
142 NAMCO MFG INC<br />
639 NATIONAL ASSOCIATION OF WOMEN IN CONSTRUCTION (NAWIC)<br />
HOUSTON CHAPTER<br />
321 NATIONAL SIGNS<br />
521 NOV PORTABLE POWER<br />
544 OCCUCARE INTERNATIONAL<br />
444 OCCUPATIONAL MEDICAL CARE-LOUIS F. PIUG M.D.<br />
144 OCCUPATIONAL SAFETY AND HEALTH ADMINISTRATION (OSHA)<br />
423 OCCUPATIONAL SAFETY SOLUTIONS LLC<br />
81 ON DUTY SYSTEMS LP/ ON DUTY PEST CONTROL LLC<br />
532 POLAR ICE, INC<br />
307 POLARIS LED<br />
520 POLYGUARD PRODUCTS INC.<br />
332 POLYSOLS, INC.<br />
626 PYRAMID IMPORTS TILE & FLOORING, INC.<br />
106 R&L BUILDING GROUP<br />
114 RAM JACK FOUNDATION SOLUTIONS BRONZE<br />
616 REGEXSEO<br />
541 RELIANT WORKFORCE SOLUTIONS - RELIANT NS<br />
420 RESIDENTIAL ELEVATORS BRONZE<br />
232 RGF ENVIRONMENTAL GROUP<br />
220 SCHOLL LUMBER<br />
146 SIRIUS BUILDING COMPANY<br />
533 STONE CREATIONS OF TEXAS<br />
214 STREAMLINE FUNDING BRONZE<br />
406 STRUCTURAL CONCRETE SYSTEMS GOLD<br />
203 SUNSTONE METAL PRODUCTS LLC<br />
128 TAMKO BUILDING PRODUCTS LLC<br />
320 TARGET STONE<br />
535 TEXAS SILO GRAIN BIN GAZEBOS<br />
615 THE PORTABLE PROTECTOR/PP SEAT 2<br />
344 THERMACOTE INC BRONZE<br />
227 TIGER JAW WOMEN OWN BUSINESS GOLD<br />
621 TREX AERIAL IMAGES<br />
641 TRUE LINE CONSTRUCTION<br />
407 ULTIMATE FLOORS<br />
306 ULTRALOX (INTERLOCKING TECHNOLOGY)<br />
301 UNITED SITE SERVICE BRONZE<br />
127 UT ARLINGTON OSHA EDUCATION CENTER<br />
625 VENUS CABINETRY<br />
515 WORKRISE SILVER<br />
445 ZIPPKOOL, INC<br />
24 CONSTRUCTIONMONTHLY.COM<br />
PRINTED ON 5/12/<strong>2021</strong>
FLOORPLAN<br />
HOUSTON BUILD EXPO<br />
NRG Park Center, Hall A1<br />
June 9 & 10, <strong>2021</strong> :: Wednesday & Thursday<br />
Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day<br />
KEYNOTE<br />
SPEAKER<br />
150 153 145 250<br />
245 350 345 444 445 545<br />
146<br />
149 246<br />
249 346<br />
349 446<br />
449 546<br />
SEATING<br />
144<br />
147 244<br />
247 344<br />
347 443<br />
447 544<br />
541<br />
142<br />
140<br />
141 240<br />
241<br />
340<br />
341 440<br />
441<br />
540<br />
541<br />
130<br />
139 238<br />
239<br />
338<br />
339 438<br />
439<br />
538<br />
539<br />
128<br />
126<br />
135<br />
133<br />
232<br />
235 334<br />
233 332<br />
335 434<br />
333 432<br />
435 534<br />
433 532<br />
535<br />
533<br />
124<br />
120<br />
129<br />
127<br />
228<br />
226<br />
229<br />
227<br />
326<br />
327 426<br />
429 528<br />
427 526<br />
527<br />
628<br />
626<br />
641<br />
639<br />
118<br />
123 222<br />
121 220<br />
223 322<br />
221 320<br />
323 422<br />
321 420<br />
423 522<br />
421 520<br />
523<br />
521<br />
620<br />
631<br />
116<br />
117 216<br />
217 316<br />
317 416<br />
417 516<br />
517 616<br />
114<br />
115 214<br />
215 314<br />
315 414<br />
415 514<br />
515 614<br />
625<br />
110<br />
621<br />
106<br />
109<br />
207 306<br />
307 406 407 506<br />
509<br />
615<br />
611<br />
104<br />
102<br />
201 203<br />
301<br />
94<br />
401 502<br />
501<br />
607<br />
605<br />
100<br />
97<br />
101<br />
91<br />
92<br />
93 95<br />
604<br />
602<br />
603<br />
601<br />
ENTRANCE<br />
85<br />
81<br />
CONCESSIONS<br />
SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 25
SEMINARS & WORKSHOPS<br />
All Seminars at the <strong>Build</strong> <strong>Expo</strong> are FREE to attend!<br />
Keynote Speakers<br />
(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA)<br />
Tom Woodcock<br />
President | Seal the Deal<br />
Sponsored by<br />
Selling in the COVID Era<br />
Wednesday, June 9 | 1:15 p.m. - 2:15 p.m. | <strong>Show</strong> Floor<br />
Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less<br />
effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to<br />
continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a<br />
mistake and will be realized often when it’s too late. What we’ll cover:<br />
• Is outside sales still relevant • Is Zoom the new normal • Is face to face selling possible<br />
How can you integrate digital selling with traditional selling?<br />
We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction<br />
industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Networking & Association Use<br />
Thursday, June 10 | 1:15 p.m. - 2:15 p.m. | <strong>Show</strong> Floor<br />
Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues<br />
money and don’t maximize the effectiveness of the association. We will layout how to determine what associations to<br />
join, how to work them and get business from your involvement. The single greatest way to find grouped customers and<br />
network contacts is right in your backyard association!<br />
Work them to the fullest and you’ll never make a cold call again!<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Scott Specht<br />
Founder & Principal | Specht Architects<br />
House of the Future<br />
Wednesday, June 9 | 11:30am - 1:00pm | <strong>Show</strong> Floor<br />
Scott Specht, founder of AIA Award-Winning firm Specht Architects, will give an interesting and humorous talk about<br />
the history of the “House of the Future.” This will cover unusual ideas from the 1920s through the1970’s of how we’d be<br />
living in the future of 2020. Scott will cover the strange building techniques that these visionaries thought we’d be using,<br />
including spray-foam structures, bolt-together fiberglass shells, and even inflatable bubble homes.<br />
Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of<br />
lighting, home automation, and architecture.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, and Remodelers<br />
Workshops & Classes | Wednesday, June 9, <strong>2021</strong><br />
Sponsored by<br />
Beating the Price Objection<br />
9:30 a.m. - 11:00 a.m. | Room 300<br />
Tom Woodcock<br />
President | Seal the Deal<br />
Stop letting price be the determining factor in winning projects! This topic deals specifically with the pressure to always<br />
be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win<br />
projects and raise profitability on those projects. The most common mistakes made in bidding are revealed and countered.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers
Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate<br />
Planning Strategies to Protect & Perpetuate your Business<br />
9:30 a.m. - 10:30 a.m. | Room 305<br />
Larry Oxenham<br />
Speaker, Trainer | American Society for Asset Protection<br />
Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of<br />
mind.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
How to Conduct an Effective JSA<br />
9:30 a.m. - 10:30 a.m. | Room 309<br />
Bradford K. Holman<br />
CEO, Occupational Safety Solutions<br />
A brief overview of a JSA, purpose, and how they are to be accurately utilized in all aspects of job performance.<br />
• The purpose of a JSA:<br />
• Establishing proper job procedures<br />
• Ensuring that all employees are properly trained<br />
• Identifying previously unnoticed hazards<br />
• Reducing workers’ compensation costs<br />
• Increasing worker productivity<br />
• Assisting with regulatory compliance<br />
• Maintaining a healthier workforce<br />
QuickBooks para Contratistas en Español<br />
9:30 a.m. - 10:30 a.m. | Room 301<br />
Vanessa Vasquez<br />
Usted ha estado lidiando con toneladas de papeleo, procesos sin sentido y cabos sueltos que requieren su tiempo y<br />
esfuerzo para crecer y ser más eficientes. Únase a nuestra clase y aprenda todo sobre ser financieramente eficiente.<br />
Conozca la importancia de tener una herramienta de contabilidad real y las diferentes aplicaciones que están disponibles<br />
para el negocio de constructores en este momento. Conozca las soluciones de administración y manejo de la construcción<br />
de inicio a fin, que pueden cambiar su perspectiva por completo acerca de la contabilidad y sus finanzas.<br />
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />
LINEAR DRAINS: The solution to common plumbing and remodeling<br />
problems -1 HSW/ADACE Credit<br />
9:30 a.m. - 10:30 a.m. | Room 312<br />
Chris Lindsay<br />
Regional Sales Manager | QM Drain<br />
QM drain is a provider of Continuing Education for Members of the American Institute of Architects (AIA), Interior Design<br />
Continuing Education Council ( IDCEC) and the National Association of the Remodeling Industry (NARI).<br />
• Which linear drains solve the issue of having an offcenter<br />
drainpipe<br />
• Choosing the perfect linear drain for your project:<br />
functionality meets design.<br />
• All placement options for linear drains and other<br />
solutions.<br />
• Aesthetics and functionality of walk-in showers.<br />
• What is the best material for a drain?<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, and Remodelers<br />
Understanding The Mindset Of The New Home Buyer<br />
9:30 a.m. - 10:30 | Room 306<br />
Michael Davis & Margaret Harrison<br />
As Realtors, we are in the unique position of being attuned with the mental and emotional drivers of<br />
new home buyers. This positioning allows us to educate new home builders on who and what their<br />
ideal client is all about. In this class, we will be highlighting the top identifiers to help builders, large and<br />
small, best leverage their marketing dollars.<br />
Target Audience: <strong>Build</strong>ers and Contractors<br />
SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 27
NFPA 4: Integrated Testing of Fire Protection and Life Safety Systems<br />
9:30 a.m. - 10:30 a.m. | Room 310<br />
Gilead Ziemba<br />
P.E., M.Sc., PMSFPE | Fire Protection Consulting Group<br />
This session will focus on the new standard from NFPA for integrated testing of fire protection and life-safety systems.<br />
It will start with a history of it’s development, identify when it is required to be utilized by the IBC and NFPA 101, and<br />
introduce the overall requirements. This session will focus on Integrated Test Plans, the process of integrated testing,<br />
required documentation, and will end with some best practices from a seasoned Integrated Testing Agent.<br />
Target Audience: Engineers, <strong>Build</strong>ers, and Contractors<br />
17 Most Impactful Marketing Tactics<br />
9:30 a.m. - 10:30 a.m. | Room 308<br />
John Seal<br />
Founder | Hangar Marketing<br />
You will learn the 17 most impactful marketing tactics to set your business apart from the competition. Tactics include<br />
simple but effective social media strategies, how to leverage customer reviews to win new clients, and the best ways to<br />
measure your marketing to keep those dollars accountable.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Google Partner Teaching: Intro to SEO & Understanding your Website<br />
(BEGINNERS) - Part 1<br />
9:30 a.m. - 10:30 a.m. | Room 304<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
In this class you will learn:<br />
(The starting point for business owners that don’t know<br />
much about online advertising)<br />
• Types of coded websites<br />
• What makes sense for you to use<br />
• What the cost should be<br />
• Basic <strong>Build</strong>ing of your website – easiest things to do,<br />
most overlooked<br />
• How to read the basics in Google Analytics<br />
• Google Search Console<br />
• Density of text<br />
• Understanding user experience<br />
• Reading competitors’ strategies<br />
• Identify keywords that will have the most impact<br />
• Understand why all SEO companies have different<br />
strategies<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Supporting Green Lifestyles with Technology Systems -1 AIA Credit<br />
9:30 a.m. - 10:30 a.m. | Room 307<br />
Luis Cortez<br />
CEO | Echo Workshop<br />
A “green or sustainable home” extends beyond recycling and energy efficiency. Clients today want to live a greener lifestyle.<br />
Participants in this course will discuss components of “living green”, and how using technology can actually help their clients<br />
live a greener and more sustainable life. Additionally, attendees will discuss the ways control systems can improve durability,<br />
and enhance health as well as the comfort of a home and its occupants through HVAC, lighting and lighting control,<br />
automated shading, smart appliances, and water usage. Participants will also discuss how a cooperative mentality among<br />
trades in the design and build process can help clients achieve their “green and sustainable goals”.<br />
Target Audience: <strong>Build</strong>ers and Contractors<br />
Why Train? Fall Protection<br />
9:30 a.m. - 10:30 a.m. | Room 311<br />
Steven Hacker<br />
Owner | Industrial Truck Safety Consultants<br />
Training is mentioned several thousand times throughout OSHA regulations. OSHA has stated that there is a serious lack<br />
of training across all industries and that proper training can reduce injuries by 70%. Every employer is required under OSHA<br />
regulations to “instruct each employee in the recognition and avoidance of unsafe conditions and the regulations applicable<br />
to his/her work environment”.<br />
Training for fall protection is also in the top ten. Training is often seen as just an expense however it is an investment in the<br />
future of your company. This presentation will discuss the benefits of a good training program.<br />
Target Audience: Contractors, <strong>Build</strong>ers, Remodelers, Business Owners and Executives
Tricks, Tips, & Ploys in Project Scheduling<br />
9:30 a.m. - 10:30 a.m. | Room 303<br />
Saleh Mubarak<br />
Author, Public Speaker & Trainer<br />
<strong>Construction</strong> project scheduling is an interesting field where science meets art. Even though the concept is simple and can<br />
be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips can<br />
make a big difference between the success and failure of the project. This seminar covers a wide collection of them to make<br />
the project management team aware of them. This includes tips for good practices as well as common mistakes.<br />
Target Audience: <strong>Build</strong>ers and Contractors<br />
What are Time Impacts? Identifying & Quantifying Acceleration,<br />
Delays & Disruptions<br />
9:30 a.m. - 10:30 a.m. | Room 302<br />
Akshaya Iyer & Jesus Schuldes<br />
The presentation will define “construction time impacts” and will provide an overview of critical path<br />
method (CPM) scheduling and industry-recognized forensic schedule analysis methodologies.<br />
Target Audience: <strong>Build</strong>ers and Contractors<br />
Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 1<br />
10:40 a.m.-11:30 a.m. | Room 304<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is)<br />
• Writing text with your keywords<br />
• Security strategies<br />
• Writing meta tags (Title, Description, H)<br />
• Ranking Strategies<br />
• Implementing and Following Google Strategies<br />
• Google AdWords – BASIC training<br />
• Bert<br />
• Do’s / Don’ts<br />
• EAT<br />
• HREFLANG Tag<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Cost-Effective Marketing Strategies for Business Owners<br />
11:00 a.m.-12:00 p.m. | Room 312<br />
Dmitrii Kustov<br />
Internet Marketing Director | Regex SEO<br />
With so many marketing and advertising options out there, it is difficult to know what marketing strategies are worth looking<br />
into. This class will allow business owners, marketing directors, managers, contractors and construction professionals to<br />
clearly understand what strategies would bring the most bang for your buck.<br />
The Human Color Experience – <strong>2021</strong> Color Trends -1 AIA Credit<br />
11:00 a.m. - 12:00 p.m. | Room 305<br />
Annie Miranda-Sommer<br />
Architectural & Design Representative | Benjamin Moore-North America<br />
• Learn ways in which humans are affected by color both physically and emotionally, thus using this knowledge to make<br />
impactful and effective color selections.<br />
• Understand how the eye and brain work together to process color, in addition to ways in which the brain shapes our<br />
visual perception of color.<br />
• Differentiate between various elements that contribute to emotional reactions to color including inherent color<br />
responses, learned and past experiences, cultural associations, use of language to describe color.<br />
• Consider how color is a tool for communicating messages, directions, and serves as a vehicle for self-expression,<br />
particularly in contactless environments.<br />
• Explore the Color of the Year and Color Trends <strong>2021</strong> palette and concept<br />
Target Audience: Contractors, <strong>Build</strong>ers, Remodelers, Business Owners and Executives<br />
SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 29
DIY Ductless Mini Split and Inverter Technology<br />
11:00 a.m.-12:00 p.m. | Room 303<br />
Jeff Cummings<br />
Sales Representative | MRCOOL, LLC<br />
Product overview demonstrating how contractors can save time and money installing MRCOOL systems.<br />
Target Audience: Contractors, Electricians, Home <strong>Build</strong>ers, Maintenance Personnel<br />
Rental Equipment Insurance Options<br />
11:00 a.m.-12:00 p.m. | Room 310<br />
Jayme Bates<br />
CEO and Co-Owner | JT Bates Group<br />
<strong>Construction</strong> companies, contractors, and advanced DIYers often make use of rental equipment to get the job done right.<br />
Every rental transaction requires proof of insurance, but what is the right choice to protect your business or your livelihood?<br />
Jayme walks you through the three options available for covering rental equipment and gives you the tools you need to<br />
make an informed choice that is best for you.<br />
Sealing in <strong>Build</strong>ings for Watertight and Airtight<br />
11:00 a.m.-12:00 p.m. | Room 302<br />
Santiago Pacheco<br />
International Engineering Support Group<br />
What is a sealant? Chemical components of the sealant, their properties, how to apply, how the right sealant can solve the<br />
challenges that present the new regulations on buildings, how and where to use the sealant in the construction buildings<br />
(Commercial and Residential). We will give several examples where to apply.<br />
QuickBooks for Contractors - Part 1<br />
11:00 a.m.-12:00 p.m. | Room 301<br />
Vanessa Vasquez<br />
This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables<br />
and the overall benefits of either the online or desktop applications.<br />
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />
“Look before you Leap” Things to know before buying a home<br />
11:00 a.m.-12:00 p.m. | Room 306<br />
Bryon Parffrey<br />
In this video presentation you will go on site during an actual inspection and learn about some of the things to look for<br />
before buying or flipping a home. This is the latest video from Bryon A. Parffrey, and it will be well worth your time to see it,<br />
learn from it and have your questions answered.<br />
This is for anyone who is buying or flipping a home. The inspection report is a very valuable guide to what needs repair and<br />
can ensure that you get what you pay for.<br />
30 CONSTRUCTIONMONTHLY.COM<br />
Impact of Social Media & Brand Identity<br />
11:30 a.m.-12:30 p.m. | Room 308<br />
John Seal<br />
Founder | Hangar Marketing<br />
Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to<br />
provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the<br />
process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it<br />
will have on your sales strategy and overall business goals.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers
Sponsored by<br />
Selling During COVID - Using Technology<br />
11:45 a.m.-12:30 p.m. | Room 304<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been<br />
using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of<br />
dollars in the last 12 months. What you can expect to learn:<br />
• How to build an Avatar. Then turn that into a Prospects<br />
Bio.<br />
• Target your Prospects using the information from the<br />
previous step<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Common <strong>Construction</strong> Sales Mistakes<br />
9:30 a.m.-11:00 a.m. | Room 300<br />
Tom Woodcock<br />
President | Seal the Deal<br />
Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common<br />
errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter<br />
them. Make sure your approach to the customer base is the most effective possible. These errors are often made without<br />
the contractor even realizing they’re making them. This cripples their chances of winning profitable projects.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
• How to break through the clutter of the world to GRAB<br />
ATTENTION.<br />
• Putting leads into your sales system as well as nurture<br />
leads that don’t buy immediately.<br />
Workshops & Classes | Thursday, June 10, <strong>2021</strong><br />
Overcoming the Challenges of Preparing for and Working in a Post<br />
COVID-19 World<br />
9:30 a.m. - 10:30 a.m. | Room 309<br />
Bradford K. Holman<br />
CEO, Occupational Safety Solutions<br />
3 Key Steps:<br />
• Perform a risk assessment & develop a COVID-19 policy<br />
• Put a system in place to implement policy<br />
• Test your processes and monitor for updates<br />
Light and Wellness: Design Ramifications of Circadian Lighting in the Built<br />
Environment -1 AIA Credit<br />
9:30 a.m. - 10:30 a.m. | Room 307<br />
Luis Cortez<br />
CEO | Echo Workshop<br />
Learning Objectives:<br />
• Define circadian rhythm and how it impacts the human body’s sleep/wake cycle.<br />
• Identify the five controllable lighting parameters that have a circadian impact.<br />
• Differentiate between the two primary circadian metrics and use the Circadian Stimulus calculator to determine<br />
successful design for circadian entrainment.<br />
• Execute four lighting design techniques to create a circadian focused solution.<br />
Target Audience: All building and construction professionals<br />
Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate<br />
Planning Strategies to Protect & Perpetuate your Business<br />
9:30 a.m. - 10:30 a.m. | Room 305<br />
Larry Oxenham<br />
Speaker, Trainer | American Society for Asset Protection<br />
Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of<br />
mind.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers
Understanding The Mindset Of The New Home Buyer<br />
9:30 a.m. - 10:30 | Room 306<br />
Michael Davis & Margaret Harrison<br />
As Realtors, we are in the unique position of being attuned with the mental and emotional drivers of<br />
new home buyers. This positioning allows us to educate new home builders on who and what their<br />
ideal client is all about. In this class, we will be highlighting the top identifiers to help builders, large and<br />
small, best leverage their marketing dollars.<br />
Target Audience: <strong>Build</strong>ers and Contractors<br />
Why Train? Fall Protection<br />
9:30 a.m. - 10:30 a.m. | Room 311<br />
Steven Hacker<br />
Owner | Industrial Truck Safety Consultants<br />
Training is mentioned several thousand times throughout OSHA regulations. OSHA has stated that there is a serious lack<br />
of training across all industries and that proper training can reduce injuries by 70%. Every employer is required under OSHA<br />
regulations to “instruct each employee in the recognition and avoidance of unsafe conditions and the regulations applicable<br />
to his/her work environment”.<br />
Target Audience: Contractors, <strong>Build</strong>ers, Remodelers, Business Owners and Executives<br />
Digital Marketing Bootcamp<br />
9:30 a.m. - 10:30 a.m. | Room 308<br />
John Seal<br />
Founder | Hangar Marketing<br />
What you need to know to succeed in digital marketing. Learn search engine optimization, pay-per-click advertising,<br />
social media marketing, email marketing, utilizing video to promote your business, and how to poach customers from your<br />
competitors.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
What are Time Impacts? Identifying & Quantifying Acceleration,<br />
Delays & Disruptions<br />
9:30 a.m. - 10:30 a.m. | Room 302<br />
Akshaya Iyer & Jesus Schuldes<br />
The presentation will define “construction time impacts” and will provide an overview of critical path<br />
method (CPM) scheduling and industry-recognized forensic schedule analysis methodologies.<br />
Target Audience: <strong>Build</strong>ers and Contractors<br />
32 CONSTRUCTIONMONTHLY.COM<br />
Google Partner Teaching: Intro to SEO & Understanding your Website<br />
(BEGINNERS) - Part 2<br />
9:30 a.m. - 10:30 a.m. | Room 304<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
In this class you will learn:<br />
(The starting point for business owners that don’t know<br />
much about online advertising)<br />
• Types of coded websites<br />
• What makes sense for you to use<br />
• What the cost should be<br />
• Basic <strong>Build</strong>ing of your website – easiest things to do,<br />
most overlooked<br />
• How to read the basics in Google Analytics<br />
• Google Search Console<br />
• Density of text<br />
• Understanding user experience<br />
• Reading competitors’ strategies<br />
• Identify keywords that will have the most impact<br />
• Understand why all SEO companies have different<br />
strategies<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers
NFPA 4: Large Multifamily Developments, Biggest <strong>Build</strong>ing and<br />
Fire Code Follies<br />
9:30 a.m. - 10:30 a.m. | Room 310<br />
Gilead Ziemba<br />
P.E., M.Sc., PMSFPE | Fire Protection Consulting Group<br />
This session, presented from the perspective of an IBC/IFC code compliance expert, will go over major mistakes made by<br />
design professionals and contractors when planning and building large multifamily developments. These mistakes can be<br />
VERY costly, time consuming, or both. The presentation will identify several common pitfalls that you can avoid ahead of<br />
time to make your next multifamily development go smoother with the local Fire Marshal and <strong>Build</strong>ing Department.<br />
Target Audience: Engineers, <strong>Build</strong>ers, and Contractors<br />
Introduction to <strong>Construction</strong> Cost Estimating<br />
9:30 a.m. - 10:30 a.m. | Room 303<br />
Saleh Mubarak<br />
Author, Public Speaker & Trainer<br />
Cost estimating is arguably the most important function in construction project management. It may be indeed the difference<br />
between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect<br />
costs, detailed vs approximate estimates, and more.<br />
Target Audience: <strong>Build</strong>ers and Contractors<br />
Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 2<br />
10:40 a.m.-11:30 a.m. | Room 304<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is)<br />
• Writing text with your keywords<br />
• Writing meta tags (Title,<br />
Description, H)<br />
• Implementing and Following<br />
Google Strategies<br />
• Bert<br />
• EAT<br />
• Security strategies<br />
• Ranking Strategies<br />
• Google AdWords – BASIC training<br />
• Do’s / Don’ts<br />
• HREFLANG Tag<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
DIY Ductless Mini Split and Inverter Technology<br />
11:00 a.m.-12:00 p.m. | Room 303<br />
Jeff Cummings<br />
Sales Representative | MRCOOL, LLC<br />
Product overview demonstrating how contractors can save time and money installing MRCOOL systems.<br />
Target Audience: Contractors, Electricians, Home <strong>Build</strong>ers, Maintenance Personnel<br />
Cost-Effective Marketing Strategies for Business Owners<br />
11:00 a.m.-12:00 p.m. | Room 312<br />
Dmitrii Kustov<br />
Internet Marketing Director | Regex SEO<br />
With so many marketing and advertising options out there, it is difficult to know what marketing strategies are worth looking<br />
into. This class will allow business owners, marketing directors, managers, contractors and construction professionals to<br />
clearly understand what strategies would bring the most bang for your buck.<br />
<strong>Build</strong> Energy FFFREE Healthy Homes<br />
11:00 a.m.-12:00 p.m. | Room 306<br />
Bryon Parffrey<br />
This presentation teaches how to build energy savings into a home using passive solar energy and other methods which will<br />
save you thousands of dollars over the life of the home.<br />
Home builders can benefit also, as a home that is energy efficient is a home that will stand out in today’s real estate market.<br />
This Seminar is an actual part of the curriculum at <strong>Build</strong>er’s Academy, Inc.<br />
Reserve your spot early as this course is always very popular!
The Two Most Critical Ways to <strong>Build</strong> Your Brand and<br />
Shape Customer Perception<br />
11:00 a.m. - 12:00 p.m. | Room 308<br />
John Seal<br />
Founder | Hangar Marketing<br />
Brands that differentiate themselves today are capturing market share, growing revenue and maximizing profitability. By<br />
attending this session you will discover two of the most critical ways to differentiate your brand, and learn powerful tactics<br />
to shape customer perception.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Rental Equipment Insurance Options<br />
11:00 a.m.-12:00 p.m. | Room 310<br />
Jayme Bates<br />
CEO and Co-Owner | JT Bates Group<br />
<strong>Construction</strong> companies, contractors, and advanced DIYers often make use of rental equipment to get the job done right.<br />
Every rental transaction requires proof of insurance, but what is the right choice to protect your business or your livelihood?<br />
Jayme walks you through the three options available for covering rental equipment and gives you the tools you need to<br />
make an informed choice that is best for you.<br />
QuickBooks for Contractors - Part 2<br />
11:00 a.m.-12:30 p.m. | Room 301<br />
Vanessa Vasquez<br />
This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables<br />
and the overall benefits of either the online or desktop applications.<br />
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />
SILVER<br />
SPONSOR<br />
Flexible Staffing<br />
Professional Careers<br />
MCS Personnel is one of the fastest growing female privately-owned<br />
staffing companies specializing in matching talented professionals with<br />
the right companies for maximum success!<br />
• Temporary Staffing<br />
• Payrolling Services<br />
• Long-Term Positions<br />
• Direct Hire<br />
• Temp-to-Hire<br />
• On-Site Staffing<br />
• Short-Term Positions<br />
(281) 933-3256 • www.mcspersonnel.com • Booth #438<br />
34 CONSTRUCTIONMONTHLY.COM
From Estimating to Invoicing<br />
- How To Manage Your Jobs<br />
More Profitably<br />
11:00 a.m.-12:00 p.m.<br />
Wednesday 9 | Room 313<br />
Eric Fortenberry<br />
Founder & CEO | JobTread<br />
In today’s highly competitive market, it’s more<br />
important than ever to be on top of your numbers.<br />
If you can’t price your jobs accurately and<br />
don’t have a great process for managing your<br />
costs throughout the job, you’re setting yourself<br />
up for failure.<br />
During this presentation, we’ll discuss common<br />
pitfalls, cover lessons learned from real world<br />
experiences, and provide actionable takeaways<br />
to improve your processes for everything from estimating<br />
to bidding, job costing, purchase orders,<br />
vendor bills, customer invoicing, and more.<br />
A Better Way to Manage Your<br />
Jobs From Start to Finish -<br />
JobTread Demo<br />
12:15 p.m.-1:00 p.m. Wednesday 9<br />
& Thursday 10 | Room 313<br />
Eric Fortenberry<br />
Founder & CEO | JobTread<br />
JobTread brings your entire business together<br />
in one platform. It’s the easiest way to get<br />
organized, win your time back, and supercharge<br />
your efficiency. All in one place.<br />
Come learn how the latest in construction<br />
management technology is helping builders and<br />
contractors get organized, improve your day-today<br />
processes, and take your home building to the<br />
next level.<br />
Leveraging Technology to<br />
Manage and Scale Your Jobs<br />
Based Business<br />
11:00 a.m.-12:00 p.m.<br />
Thursday 10 | Room 313<br />
Eric Fortenberry<br />
Founder & CEO | JobTread<br />
Business can be done today in ways that the<br />
leaders who have gone before us could only<br />
dream of. Effectively leveraging software systems<br />
can give you the edge over your competition and<br />
take your business to the next level.<br />
During this session, we’ll unpack ways to help<br />
you better manage your business and discuss<br />
strategies to help you win more jobs and make<br />
more money in less time.<br />
SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 35
EASY, SAFE<br />
& CLEAN.<br />
Site Solutions<br />
Portable Toilets<br />
Restroom Trailers<br />
Hand Sanitizing Stations<br />
Temporary Fencing<br />
Roll Off Dumpsters<br />
Septic System Service<br />
Booth #301<br />
1-800-TOILETS / UnitedSiteServices.com<br />
INFILL DEVELOPMENT<br />
FLIPS<br />
NEW CONSTRUCTION<br />
Contact us today or visit us at booth #214 for more<br />
information on private construction loans.<br />
(512) 250-8575<br />
info@streamlinefunding.com<br />
streamlinefunding.com<br />
36 CONSTRUCTIONMONTHLY.COM
Booth #93<br />
SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 37
Advocating for<br />
<strong>Houston</strong>’s Growth<br />
by Aimee Bertrand<br />
The Greater <strong>Houston</strong> <strong>Build</strong>ers Association (GHBA)<br />
welcomes you to the <strong>Houston</strong> <strong>Build</strong> <strong>Expo</strong>! <strong>Houston</strong><br />
is one of the fastest growing housing markets in the<br />
country and the GHBA is the largest home builders’<br />
association in Texas.<br />
Our more than 1,400 member companies not<br />
only consist of residential home builders, but also<br />
residential land developers, remodelers, engineers,<br />
associates and vendors, all affiliated with the home<br />
building industry. Together, the GHBA has the<br />
largest Remodelers Council and the largest Sales &<br />
Marketing Council in the National Association of<br />
Home <strong>Build</strong>ers. Our membership also includes the<br />
Custom <strong>Build</strong>ers Council, Bay Area <strong>Build</strong>ers Division<br />
and Montgomery County <strong>Build</strong>ers & Developers<br />
Division.<br />
These groups meet regularly, hold educational<br />
luncheons, provide material to GHBA members<br />
through online and in-person learning, host<br />
networking events and dedicate time and resources<br />
to GHBA charities, including Operation Finally Home<br />
and HomeAid <strong>Houston</strong>.<br />
regularly with building regulators and inspectors at<br />
the local level, and provide insight and expertise<br />
on local development commissions and taskforces.<br />
And at the state level, legislators propose thousands<br />
of new bills every session, many that affect home<br />
building, and we take an active role in advocating on<br />
behalf of our industry.<br />
The past 12 months have been a challenge<br />
for all industries, and devastating for so many.<br />
Homebuilding professionals were classified as<br />
essential workers during the early days of the<br />
pandemic, in recognition of the integral part in our<br />
community that home builders play. We are so<br />
fortunate to have dedicated GHBA members who<br />
are both hardworking and resilient. This has allowed<br />
the Association to emerge from a global pandemic<br />
inspired to move forward with an extensive calendar<br />
of events and education classes. In partnership with<br />
our members, the GHBA continues its mission to<br />
interact with government, the community, and the<br />
general public to enhance the business climate for its<br />
members, and to provide quality obtainable housing<br />
to the community it serves.<br />
The GHBA also participates in a very robust<br />
government affairs advocacy program.<br />
Member builders work closely with local officials<br />
during each code cycle review, meet<br />
38 CONSTRUCTIONMONTHLY.COM<br />
Please visit www.ghba.org for more information on<br />
opportunities for education and networking at the<br />
GHBA. We look forward to building a GREATER<br />
<strong>Houston</strong>, with you.
ENCOMPASSING QUALITY<br />
EARNING CONFIDENCE<br />
Booth #95<br />
At Artisan, our clients come first. Our extensive experience<br />
and knowledge of the residential and commercial remodeling<br />
industries has helped us to develop solutions that answer the<br />
needs of today’s clients, our clients.<br />
Elegant Kitchens & Baths<br />
All-inclusive Remodeling Amenities<br />
Rehab, Make-ready and Maintenance<br />
832.231.9793 • www.artisanhomepro.com<br />
PROPERTY<br />
SOLUTIONS LLC<br />
E X P E R T R E M O D E L I N G<br />
SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 39
What Does the<br />
Future Hold<br />
for the Interior<br />
Design Industry?<br />
By Sari Karki-Rajabi, ASID, RID<br />
The current pandemic has forced all of us, including<br />
the interior design industry, to change how we go<br />
by our daily lives. It has changed how we conduct<br />
our business, how we design, and types of projects<br />
we are requested to do. At this point, no one really<br />
knows what “the new normal” will be, but one thing<br />
is sure, the new normal will change many aspects of<br />
our daily lives.<br />
American Society of Interior Designers (ASID)<br />
is staying on top of the changing situation and<br />
conducting ongoing surveys of the interior design<br />
industry, businesses, and interior designers to<br />
identify issues that the design community is<br />
experiencing due to COVID-19. Past surveys<br />
indicate that the design community is expecting shift<br />
“in operations, strategies, and practice, including the<br />
design problem, process, and outcome”. The level<br />
of the impact of the current situation on the design<br />
industry is a major concern to designers. In reference<br />
to business practices, designers identified business<br />
development as the number one concern, followed<br />
by client engagement and procurement delivery<br />
process and timelines.<br />
From now on client engagement will be a top<br />
priority in future business development for<br />
designers surveyed. As interior designers prepare<br />
upcoming challenges, they are engaging in<br />
continuing education classes that focus on evidence<br />
based design, material / chemistry composition,<br />
sustainability, and universal design. The survey<br />
indicates that the interior design community<br />
identifies health and wellness as a top priority in<br />
design as we move forward. The current health<br />
crisis enforced stay and work at home orders with<br />
social distancing, design firms quickly adjusted their<br />
day to day business practices to accommodate new<br />
requirements.<br />
Firms opted for remote work using online<br />
communication methods and virtual meetings<br />
with clients, coworkers, and vendors. Some firms<br />
continued working on their current project load and<br />
are reporting that the project load is holding up<br />
steady, while others find their project load slowing<br />
down or projects being placed on hold. Per ASID’s<br />
survey, health and wellness emerged as the design<br />
field’s top focus for the future.<br />
What changes in design projects can we expect<br />
at the workplace? The health and wellness of<br />
the occupants remains a priority in design. As a<br />
response to current crisis building systems, including<br />
40 CONSTRUCTIONMONTHLY.COM
construction materials and finishes, may see<br />
upgrades as companies are making improvements<br />
while focusing on the health and wellbeing of the<br />
occupants. Designers will be specifying products<br />
and finish materials that are cleanable with sanitizing<br />
chemicals and have antimicrobial qualities. The<br />
popular open office concept with hoteling and<br />
shared hot desking will see changes coming it’s way.<br />
Individual, separated, and protected work areas will<br />
be in demand. Meeting and collaboration spaces<br />
may require redesign to comply and allow social<br />
distancing.<br />
Part of sustainable and environmentally conscious<br />
business models, companies continue to seek<br />
sustainable and health-focused rating systems such<br />
as LEED and WELL. LEED (Leadership in Energy<br />
and Environmental Design) is a green building<br />
certification system with a focus on designing and<br />
building utilizing strategies that improve building<br />
performance including energy savings, water<br />
efficiency, CO2 emissions reduction, improved<br />
indoor environmental quality, and use of sustainable<br />
resources. WELL <strong>Build</strong>ing Standard, a performancebased<br />
system, focuses exclusively on the impacts<br />
of buildings on human health and wellness. WELL<br />
website, defines some of its principles as follows:<br />
WELL is equitable “providing the greatest benefit<br />
to the largest number of people, inclusive of all<br />
demographic and economic groups”, and as a global<br />
system it provides “regionally appropriate pathways<br />
to meeting health intents based on where projects<br />
are located”. WELL uses evidence-based design<br />
SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 41
principles that are based on scientific research.<br />
How about residential design, what changes and<br />
types of projects can we expect in the future? As we<br />
are spending more time at our homes, we have had<br />
time to study the functionality and quality of our<br />
residences. Many of us have found areas that need<br />
reconfiguration, new furnishings, or full remodels to<br />
bring the space to meet our current standards and<br />
requirements.<br />
Remodeling and reconfiguring home offices<br />
and workspaces tops the list of homeowners as<br />
companies are sending workers to work from home.<br />
In some cases, this may include a couple and their<br />
children who each need a workspace to conduct<br />
their regular business or attend online school and<br />
business sessions. Homes often have studies and<br />
designated built-in desks or counters, but these<br />
spaces often do not have acoustical privacy or<br />
multiple workstations nor ergonomic furniture<br />
suitable for the eight-hour workday. Some residents<br />
have found that the current residential trend of an<br />
open floor plan is not always the most functional<br />
solution either as it may lack privacy as all family<br />
members are staying home. The open floor plan may<br />
remain popular in the future with the addition of<br />
hidden, movable partitions or doors that can easily<br />
transform the space layout as needed without<br />
compromising the esthetics. In addition to home<br />
offices, entryways, kitchens, and bathrooms are<br />
some of the areas of the home that will see a surge<br />
of redesign requests. In efforts to keep contaminants<br />
42 CONSTRUCTIONMONTHLY.COM
outside of living space, there may be a need for<br />
drop-off or cleaning zones at entryways, where<br />
residents standard can size remove pantry outer may ware, become place inadequate products and<br />
before constructing taking then a secondary into the home. food supply storage<br />
may solve the issue. The kitchen technology has<br />
While made adhering huge leaps to social over distancing the last years guidelines and smart we<br />
are appliances, making fewer steam grocery ovens, store induction trips and cooktops, shopping<br />
to feed<br />
and so<br />
a family<br />
on are<br />
for<br />
all<br />
a<br />
designed<br />
week or two,<br />
to ease<br />
a standard<br />
the workload<br />
size<br />
pantry may become inadequate and constructing a<br />
of food prep, cooking, and cleaning, so kitchen<br />
secondary food supply storage may solve the issue.<br />
remodels from replacing the appliances to<br />
The kitchen technology has made huge leaps over<br />
complete renovations will be on homeowners<br />
the last years and smart appliances, steam ovens,<br />
induction<br />
wish list.<br />
cooktops,<br />
Bathroom<br />
and<br />
remodels<br />
so on are<br />
and<br />
all designed<br />
updates<br />
to ease will also the workload make it to of many food homeowners’ prep, cooking, project and<br />
cleaning, list. The so kitchen project remodels scope may from vary replacing from updating the<br />
appliances standard to showerhead complete renovations to rain shower will be head on with<br />
homeowners handheld shower wish list. assembly Bathroom to remodels full remodels and<br />
updates that include will also health make and it to wellness-promoting<br />
many homeowners’<br />
project fixtures list. such The project as steam scope showers, may vary chroma from therapy<br />
updating bathtubs, standard so showerhead forth. to rain shower head<br />
with handheld shower assembly to full remodels that<br />
include Based health on current and wellness-promoting indicators interior fixtures design such<br />
as steam services showers, will continue chroma to therapy be in demand bathtubs, in the and so<br />
forth.<br />
near future while the project types and scopes<br />
will change or shift to some degree in both<br />
Based on current indicators interior design services<br />
will continue to be in demand in the near future<br />
commercial while the project and residential types and fields. scopes We will do change not<br />
know or shift what to some the future degree exactly in both looks commercial like, and and the<br />
state residential of our fields. economy We do will not further know guide what business the future<br />
development, exactly looks like, but and we can the all state agree of our that economy there will<br />
will further be a guide change business and shift development, how we conduct but we can all<br />
business<br />
agree that<br />
when<br />
there<br />
our<br />
will<br />
new<br />
be a<br />
normal<br />
change<br />
emerges.<br />
and shift<br />
The<br />
how we<br />
conduct business when our new normal emerges.<br />
design community must actively prepare for new<br />
The design community must actively prepare for<br />
strategies of conducting business and embrace<br />
new strategies of conducting business and embrace<br />
changing project types and scopes to remain<br />
changing project types and scopes to remain<br />
resilient<br />
resilient<br />
in<br />
in<br />
these<br />
these<br />
uncertain<br />
uncertain<br />
times.<br />
times.<br />
Sari Karki-Rajabi, ASID, RID<br />
Sari Karki-Rajabi, ASID, RID<br />
President 2019-2020, ASID Texas Gulf Coast<br />
President,<br />
www.txgc.asid.org<br />
ASID Texas Gulf Coast<br />
Sari Karki-Rajabi is an interior designer, her<br />
design, residential new construction, and remodel.<br />
projects include corporate workplace design,<br />
residential new construction, and remodel.<br />
Sari Karki-Rajabi is an interior designer, her projects include corporate workplace<br />
SPECIAL SPECIAL HOUSTON HOUSTON SHOW SHOW EDITION EDITION 2020 <strong>2021</strong>35<br />
43
SOLAR ISN’T COMING,<br />
SOLAR IS HERE AND IT’S<br />
HERE TO STAY<br />
The cost of electricity for a typical solar system, not<br />
including the increase in the value of the home, is about 5<br />
cents per kWh all in. Right now, most people are paying<br />
between 10 cents and 20 cents per kWh from their Retail<br />
Electric Providers. And that is without the rate increases<br />
in the future, which are coming.<br />
Studies from Zillow show that homes with solar sell for<br />
4% more than homes without solar and they sell much<br />
quicker. If you include the increase in the value of the<br />
home, the cost of electricity with solar is closer to 2<br />
cents per kWh. Yes, I said 2 cents. That is like locking<br />
a 2-cent rate for the next 25 years. It is one of the few<br />
investments you make in your home that can generate<br />
income and real annual savings. That is a payback on the<br />
investment of about 5 years.<br />
The new administration has made climate change, which<br />
includes solar, energy storage, and electric vehicles, a top<br />
priority. The investment tax credit was scheduled to drop<br />
to 22% this year, but has been continued at 26% for the<br />
next three years. There is also accelerated depreciation<br />
available further enhancing the return on investment.<br />
Because that is what solar is: it is an investment.<br />
Solar is a safeguard. Installing solar and energy storage<br />
and/or generation eliminates your reliance on “the<br />
grid” making you energy independent. When the next<br />
major storm hits your lights and heat will stay on. Even<br />
if ERCOT’s supply is low during another major freeze or<br />
if hurricanes knock down powerlines. The solar panels<br />
we install are designed to withstand category 3 force<br />
winds and operate in extreme temperatures. Unlike wind<br />
turbines solar has zero moving parts making maintenance<br />
low. All you need is the sun.<br />
In “non-legal” language, you can’t stop a homeowner<br />
from installing solar on his roof. You can make sure he<br />
follows the correct procedure, and you can enforce minor<br />
requirements like the color of the trim. The Board can<br />
also provide a design that is within 10 percent of the<br />
output of the system proposed by the homeowner. It’s<br />
the 10% rule.<br />
kiloWatt Solar has a builder program where kiloWatt will<br />
install the solar systems on new construction with no<br />
out-of-pocket costs to the builder.<br />
Booth #427<br />
44 CONSTRUCTIONMONTHLY.COM
SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 45
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46 CONSTRUCTIONMONTHLY.COM<br />
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SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 47
Official COVID Cleaning Company<br />
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