Construction Monthly Magazine | Houston 2021 Build Expo Show Edition

ExpoConference

JUNE 2021 EDITION | CONSTRUCTIONMONTHLY.COM

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HOUSTON’S LARGEST BUILDING & CONSTRUCTION SHOW

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Buyer’s Guide

HOUSTON BUILD

NRG PARK CENTER (HALL A1)

JUNE 9-10, 2021

Exhibit Hours: 10:00 a.m. to 3:00 p.m.

Classes Start at 9:30 a.m. Each Day

MULTIFAMILY HOUSING: HOW IS IT

AFFECTED BY COVID-19?

By: Terry Zelen Pg.8

THE PRESTON HOLLOW HOME

By Specht Architects Pg.14

Keynote Speakers

TOM WOODCOCK | Seal the Deal

Selling in the COVID Era

WEDNESDAY, JUNE 9 1:15 PM - 2:15 PM

Networking & Association Use

THURSDAY, JUNE 10 1:15 PM - 2:15 PM

SCOTT SPECHT | Specht Architects

House of the Future

WEDNESDAY, JUNE 9 11:30 AM - 1:00PM

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SPECIAL HOUSTON SHOW EDITION 2021 3


TABLE OF

CONTENTS

HOUSTON 2021

14

The Preston

Hollow Home

18

Slope It, Shield It,

Shore It!

8

Multifamily Housing: How

is it Affected by COVID-19?

EXHIBITOR LIST

24

FLOOR PLAN

25

SPECIAL HOUSTON BUILD EXPO SHOW EDITION

4 CONSTRUCTIONMONTHLY.COM

June 9 & 10, 2021

NRG Park Center | Hall A1

One NRG Park

Houston, TX 77054

Exhibit Hours: 10am - 3pm

Classes start at 9:30 am


20

National

Association

Of Women

Working In

Houston To Grow

Women

In Construction

38

Advocating

for Houston’s

Growth

40

What Does the

Future Hold

for the Interior

Design Industry?

44

Solar isn’t coming, solar is here

and it’s here to stay

SEMINARS & WORKSHOPS

26

ADVERTISING RESOURCE GUIDE

46

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BUILDING & CONSTRUCTION SHOW

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HOUSTON

The Construction Monthly Team is excited to bring you

an amazing industry-specific publication to the National

Market!

For the first time, the entire national building and

construction industry will have a publication that will

represent the growing commercial construction industry

as a whole. Everything from architecture, design, finance,

business ... All the industry specific information that you

need.

Our circulation has grown in the 25+ years that Build

Expo USA has hosted and produced trade shows and

now being able to take that networking experience to

over 300, 000+ national direct emails, thousands in

social media, and building relationships and reaching

commercial and residential construction firm, developers,

engineers, government agencies, and top-level

professionals ... which Construction Monthly will now

reach EVERY MONTH!

Our publication welcomes your support and is looking

forward to working with the professionals that are

exploring their careers and businesses and would love to

see participation from YOU.

We thank you for being with us from the beginning and

look forward to the journey we take with our audience.

PUBLISHER

JP Bryant

ADVERTISING & SALES

Amy Shoulders

amy@constructionmonthly.com

Reserve your Booth

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June 8-9, 2022

Contact 877.219.3976

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Top Construction Industry Show!

Write an Article!

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SPECIAL HOUSTON SHOW EDITION 2021 7


MULTIFAMILY HOUSING:

HOW IS IT AFFECTED BY

COVID-19?

By: Terry Zelen

Learn about updates to design, governmental aid, investments

and technology to understand the impacts of COVID-19 to

multifamily housing.

Before COVID-19 multifamily housing was on the rise. In

fact, 2019 was the sixth year in a row where multifamily

absorption has exceeded 250,000 units. It’s important

to note that millennials make up a large portion of this

multi-family housing demand. Multifamily housing ended

2019 strong, but what are the impacts from a global

pandemic COVID-19?

COVID-19 marks an unprecedented time for not only the

real estate market but for humanity. Many are working

from home now and have become extremely conscious

about maintaining a healthy lifestyle such as encouraging

everyone to wash their hands, avoid large groups of

people, and protect the elderly.

While all of those safe practices will definitely help to

flatten the curve, you are still responsible for running

8 CONSTRUCTIONMONTHLY.COM

your home builder or developer business. If you primarily

build multifamily residences, then I encourage you to

continue reading about how multifamily housing is

impacted by this global virus.

4 Impacts of COVID-19 for Multifamily Housing:

1. Change in Design Preferences

Let’s face it – no one wants to be quarantined in a 500

square foot apartment. Even the most luxurious of

multifamily properties had to limit their amenity usage

for their residents. Not only will the demand for singlefamily

homes increase, but the demand for changes in

multifamily designs will also increase. Here are some

changes to design preferences buyers want:

• Improving the air-quality for multifamily properties to

combat any respiratory diseases and pollutants.

• Incorporating small yards to multifamily units such as

horizontal housing to give people more space and to

socially distance.

• Adding more sanitizing stations in commonly shared

areas such as the clubhouse and gyms within the

complex or community.

• Heavy emphasis on having a “healthy home” for

conscious individuals and families. Examples include

keeping your home dry, clean, safe, and wellventilated.


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You will see more and more home builders and developer

companies incorporate these design concepts in the years

to come.

2. Shifts in Unemployment & Governmental Aid

It’s an unfortunate truth that people are losing their jobs

from COVID-19. In the two weeks following the national

emergency declaration, 10 million individuals filed jobless

claims. Since the multifamily sector forms the bedrock

of the urban workforce, it was greatly impacted by job

losses and the ability to pay rent. Let’s discuss further:

• Job losses impact rental leases significantly for

those working in industries dependent on consumer

spending such as food services, retail goods, personal

services, and tourism.

• Lenders have experienced an increased volume of

calls from clients concerned with debt obligations.

• Freddie Mac’s multifamily COVID-19 program

provides three months of forbearance for multifamily

borrowers and tenants.

• Other government efforts include further legislation

allowing local jurisdictions to implement prohibitions

on both evictions and foreclosures.

There is also the Coronavirus Aid, Relief, and

Economic Security Act which provides an expansion of

unemployment benefits to those who are not normally

recipients. For small businesses, there is a loan and grant

program to help maintain payrolls during this difficult

time.

3. Updates to Investments

Did you know they’re actually long-term benefits for

multifamily real estate investors? According to Globe

Street, a team of real estate experts monitoring the

market closely, there are many positives despite the

future unknowns. Here is what they found in a recent

study:

• Multifamily real estate is maintaining its reputation to

be a solid investment for pension funds and REITs.

• Tenant turnover is predicted to decrease significantly,

reducing the operating and capital costs of securing

new tenants.

• Young professionals might gravitate to apartment

style living due to a rise in telecommuting.

• Vacancy rates should remain relatively low with the

decline in the construction of new units.

In addition to the data above, George Maravilla, the

Senior Vice President of Tower Capital, shares that

he is seeing lender participation is up from the recent

shutdown. He notes that although it is slow, progress is

being made and extensions are being approved.

4. Increase in Technology for Construction and

Home Building Firms

COVID-19 has forced many home building and developer

companies to prioritize technology spending more heavily

than ever before. Much of the market is experiencing

a shift from selling homes in person to now selling

homes online. Here are more technology changes from

COVID-19:

• Increased consumer demand for virtual tours and

showings so home buyers can continue on their

search for the perfect place in a safe manner.

• Consumers are now paying online with a 12%

increase in electronic payment volume in April 2020

compared to February 2020.

• Even construction has adapted to this disruption. For

instance, mechanical and plumbing contractor UMC

Inc. has applied its design and installation to have

touch-free wash stations for construction sites.

• While AI is already being used on job sites, there is

talk about adding social distancing monitoring to its

feature set.

Pepper Contracting Services Inc is one of the many

companies already taking advantage of AI’s features.

For example, since they are already using AI to identify

workers, they are using it to monitor groups as well. The

AI company, Smartvid.io, dropped everything to fulfill this

request. They added a new tag in their system to detect

crowding as a social distancing software.

If I was an owner of a construction company, I too would

consider incorporating these technological features into

my business to protect my workers. As a home builder

or developer, consider the costs and benefits for what

advanced technology means for your business.

These four impacts for multifamily housing are only the

tip of the COVID-19 impact iceberg. Expect to recognize

even more impacts and shifts within the market as time

passes.

Terry Zelen is a seasoned Creative Director with more than 35 years of experience

in Home Builder advertising and marketing.

He is the founder of The Punch List, which is an online blog to help inform home

builders and developers on strategic marketing insights to fuel their firm.

10 CONSTRUCTIONMONTHLY.COM


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SPECIAL HOUSTON SHOW EDITION 2021 11


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THE PRESTON

HOLLOW HOME

By Specht Architects

The award winning residence (Architectural Record –

Record House and AIA Austin Design Award of Merit)

was completed in December of 2019. The design of

Specht’s Preston Hollow 8,000 square foot house was

driven by the desire to blur the lines between inside

and outside while providing a sense of privacy and

seclusion from the street and surrounding neighborhood,

at the homeowners request. Its design is influenced by

strategies common to classic Dallas modern homes of the

1950’s and ‘60’s.

Heavy cast-concrete walls extend from the interior of the

house out into the landscape, breaking the “modern box”

and creating courtyards that allow for a bright, naturefilled

view from every room. This effect is complemented

by the huge glass walls that define each space. A large,

floating, pavilion roof hovers over both the interior

and exterior rooms, defining a special “living precinct”

in the site and further fragmenting the boundary

between interior and exterior. The roof shape and large

cantilevered overhangs were carefully configured to

provide complete shading from the harsh Dallas sun at all

times of day. An “Impluvium” or opening in the center of

14 CONSTRUCTIONMONTHLY.COM

the roof is modeled on those found in traditional Roman

houses and allows rainwater and light to reach the garden

below. Flowing water plays a large part in the design as

well. Beginning at the entry, a narrow channel courses

through the site and to the pool beyond. The stream is

punctuated by a series of cascading terraces and a gentle

waterfall near the main entry. At night, lighting within the

water casts changing patterns on the adjacent textured

concrete surfaces.

A NEW BRUTALISM

The concrete walls in the Preston Hollow house were

cast using custom-fabricated formwork that creates a

corrugated appearance. “This technique, a staple of

brutalist architecture from the 1960’s and ‘70’s creates a

play of shadows and pattern that changes throughout the

day. Unlike the brutalist work from that era, however, the

heavy walls here are countered by delicate steel columns,

thin window frames, and the hovering cantilevered edges

of the roof. The concrete is a grounding element that

provides a contrast to the overall lightness of the spaces,”

says Scott Specht, founder Specht Architects.

TRADITIONS OF DALLAS MODERNISM

Dallas has a long tradition of modern architecture that

faded for decades and is now experiencing a resurgence.

The home sites of Central Dallas, which are urban,

relatively dense, and close to the city center, have


driven a unique residential architecture with shaded

and screened living spaces that are inward-looking and

private. The Preston Hollow house refers to examples

such as Edward Durell Stone’s 1959 Oak Court house,

with its outdoor covered dining room surrounded by

water, and Philip Johnson’s 1963 Beck Residence with its

tree-filled inner courtyards.

SUSTAINABLE DESIGN FEATURES

The design for this house is organized around eliminating

direct solar gain while still allowing for expansive views.

The large pavilion roof and cantilevered roof overhangs

were modeled to provide complete passive shading from

the harsh Dallas sun at all times of day. In addition, the

entire west facade has no openings at all. Large operable

areas of glazing allow for extensive natural ventilation

during appropriate seasons. The “Impluvium” allows

rainwater to reach the courtyard garden and water

collection area below. This rainwater is used for irrigation

and other non-potable uses.

Architect: Specht Architects

Landscape Architect: Hocker Design Group

Interior Design: Magni Kalman Design

Contractor: Sebastian Construction

Photography: Casey Dunn

SPECIAL HOUSTON SHOW EDITION 2021 15


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SLOPE IT, SHIELD IT, SHORE IT!

Excavation and trenching are among the most hazardous

construction operations. The Occupational Safety and

Health Administration’s (OSHA) Excavation standards

found in 29 Code of Federal Regulations (CFR) Part

1926, Subpart P, contain requirements for excavation

and trenching operations. To help create awareness and

reduce the number of excavation and trenching incidents,

OSHA promotes a yearly Trench Safety Stand Down

initiative. This year, it will take place June 14-18th.

OSHA defines an excavation as any man-made cut, cavity,

trench, or depression in the earth’s surface formed by

earth removal. A trench is defined as a narrow excavation

made below the surface of the ground. In general, the

depth of a trench is greater than its width, but the width

of a trench (measured at the bottom) is not greater than

15 feet (4.6 m).

Hazards and Solutions

PROTECT WORKERS

IN TRENCHES

Prevent trench

collapses and

save lives:

SLOPE or bench

trench walls,

SHORE trench walls

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SHIELD trench

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WWW.OSHA.GOV/TRENCHING • 800-321-OSHA (6742) • TTY 877-889-5627

Photo: Efficiency

Production – NAXSA

Trenching and excavation work presents serious hazards

to all workers involved. Cave-ins pose the greatest risk

and are more likely than some other excavation-related

incidents to result in worker fatalities. One cubic yard of

soil can weigh as much as a car. An unprotected trench

can be an early grave. Employers must ensure that

workers enter trenches only after adequate protections

OSHA 3215-06R 2018

are in place to address cave-in hazards. Other potential

hazards associated with trenching work include falling

loads, hazardous atmospheres, and hazards from mobile

equipment. Of the five workplace fatalities related to

excavation & trenching that took place in the state

of Texas in Fiscal Year (FY) 2020, FOUR took place in

Houston or its surrounding areas, two of those were the

result of cave-ins.

OSHA’s regulations apply to open excavations made

on the earths surface, including trenches in workplaces

under its jurisdiction. Following the requirements of the

standards will prevent or greatly reduce the risk of caveins

and other excavation-related incidents.

Some of the compliance methods permitted under the

excavation laws require a competent person to classify

soil and rock deposits as stable rock, type A, B, or C soil.

Appendix A to Subpart P of Part 1926 explains how to

classify soils.

Stable Rock is natural solid mineral matter that can

be excavated with vertical sides and remain intact

while exposed. Type A soils are cohesive soils with an

unconfined compressive strength of 1.5 tons per square

foot (tsf) (144 kPa) or greater, such as clays. Type B soil

includes cohesive soil with an unconfined compressive

strength greater than 0.5 tsf (48 kPa) but less than 1.5

tsf (144 kPa) and granular cohesionless soils (such as

angular gravel, similar to crushed rock, silt, silt loam,

sandy loam, and, in some cases, silty clay loam and

sandy clay loam). Type C soils are cohesive soils with an

unconfined compressive strength of 0.5 tsf (48 kPa) or

less, granular soils (including gravel, sand, and loamy

sand), submerged soil or soil from which water is freely

seeping. Unconfined compressive strength means the

load per unit area at which a soil will fail in compression.

It can be determined by laboratory testing or estimated in

the field using a pocket penetrometer, thumb penetration

tests, or other methods.

Before employees can enter an excavation or trench,

a competent person needs to asses the work area

and determine that it is safe for employees to enter. A

competent person is an individual, designated by the

employer, who is capable of identifying existing and

predictable hazards in the surroundings or working

conditions that are unsanitary, hazardous, or dangerous

to workers, and who is authorized to take prompt

corrective measures to eliminate them.

Under the Excavation standards, tasks performed

by the competent person include classifying soil,

inspecting protective systems, designing structural

ramps, monitoring water removal equipment, and

18 CONSTRUCTIONMONTHLY.COM


conducting site inspections. Employers must ensure that

a competent person inspects all excavations, adjacent

areas, and protective systems daily for possible caveins,

indications of failures in protective systems and

equipment, hazardous atmospheres, and other hazardous

conditions.

No matter how many trenching, shoring, and backfilling

jobs an employer has done in the past, it is important

to approach each new job with care and preparation.

Before starting work, the Excavation standards require

employers to determine the approximate location(s) of

utility installations including but not limited to; sewer,

telephone, fuel, electric, and water lines. Calling 811, the

“Call Before You Dig” number to establish the location

of utilities is a great resource that is available to satisfy

the requirement of determining the location of utility

installations before digging.

OSHA requires that employers protect workers from

cave-ins by sloping or benching the sides of the

excavation, supporting the sides of the excavation, or

placing a shield between the side of the excavation and

the work area. The Excavation standards do not require a

protective system when an excavation is made entirely in

stable rock or when an excavation is less than 5 feet (1.52

meters) deep and a competent person has examined the

ground and found no indication of a potential cave-in.

The Excavation standards require employers to

provide support systems, such as shoring, bracing, or

underpinning when necessary to ensure that adjacent

structures (including adjoining buildings, walls, sidewalks

and pavements) remain stable for the protection of

workers.

OSHA requires employers to provide ladders, steps,

ramps, or other safe means of egress for workers working

in trench excavations 4 feet (1.22 meters) or deeper. The

means of egress must be located so as not to require

workers to travel more than 25 feet (7.62 meters)

laterally within the trench. Any structural ramps used

solely for worker access or egress must be designed by a

competent person.

Please reach out to the Compliance Assistance

Specialist’s in OSHA’s Houston North or South Area

offices if you are interested in holding a Trench Safety

Stand Down event, or if you would like more information

on planned events and how to participate.

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SPECIAL HOUSTON SHOW EDITION 2021 19


National

Association

Of Women

Working In

Houston To

Grow Women

In Construction

By: Angela Robbins

I have always been a no-nonsense girl and have

rarely taken ‘no’ for an answer in my career. The

idea of not being allowed to do something simply

because I am a woman is difficult for me to tolerate.

But this has been a reality for women in the

workplace for generations. Although much has been

done to create a more equal career opportunity for

women, hiring practices, bias, and lack of applicants

continue to plague many industries. Construction

is among them. Addressing this lack of female

employees has been talked about for years and

companies are beginning to pay closer attention.

But in construction women continue to make a

marginal percentage, approximately 9% of the total

workforce. Women working in the male-dominated

construction industry can find great satisfaction in

a variety of roles like project management, design,

safety, and fieldwork.

Many organizations are popping up across the

nation and even globally to try to create interest

in construction fields among women. We tend to

lean toward careers we see women portrayals of in

our youth. This means we must work hard to create

positive images of women in construction for young

girls to view as role models. Working alongside

other associations, the Houston Chapter of National

Association of Women in Construction (NAWIC),

helps to build strategies that attract, hire, and retain

females in the industry.

We seek to create a dialogue with young women in

our Independent School Districts (ISDs), partnering

with other organizations, construction companies,

and even construction suppliers to sponsor an

annual all-female

construction career expo each fall. At its inaugural

event, approximately 1000 girls from 6th -12th

grade participated in an interactive exploration

of careers in construction through hands-on

demonstrations, equipment usage, and powerful

sessions with female construction leaders. Knowing

that getting them interested in middle and high

school is wonderful but realizing we need to

reach even younger children; we sponsor events

for elementary ages like the Block Kids program.

20 CONSTRUCTIONMONTHLY.COM


Growing interest in the industry is just one way we

can influence the talent pool and generate larger

numbers of female candidates for the industry.

But NAWIC also realizes keeping women in the

workforce requires innovative support programs as

well.

We work hard to create high-quality professional

education opportunities for our members as well

as offering mentoring programs and opportunities

to create lifelong friendships and build professional

networks. Each month we serve up exciting

construction related topics to the 70+ women

involved in our chapter and our highly engaged and

active Board of Directors is always working to find

new ways to help women find their way in the

industry. The women of NAWIC are among the

strongest with whom I have had the privilege to

work, as they set forth to continue to break down

barriers in a male-dominated industry. Interested

in supporting them and the women who Build

Houston or maybe joining in the cause? Check out

the website to learn more (www.nawic-hosuton.

org) or join them for their next general membership

meeting.

SPECIAL HOUSTON SHOW EDITION 2021 21


®

DIY Series

1Z Z

ONE

ONE

Z

Z

O

ONE

N

E

Ductless Mini-Split Heat Pump

Multi-Zone

The MRCOOL DIY® Multi-Zone Series ductless mini-split is the only whole-home mini-split

solution that you can install yourself. Simple, easy air comfort in up to four zones.

22 CONSTRUCTIONMONTHLY.COM


The MRCOOL DIY® Quick Connect® Line Set is 100%

accurately precharged with R410A refrigerant. This

makes installation quick and easy with no vacuum

required. Combine linesets together using the

MRCOOL® Coupler to extend the line set size.

Easy DIY® Installation

Pre-charged DIY®

Quick Connect Line Set

Simple to Use

Multi-room Comfort

Energy Efficient DC Inverter

100% Sealed System

Gold Fin® Condenser

Eco Safe R-410A Refrigerant

Smartphone App Controls

Lifetime Technical Support

Follow Me® Feature

Low Ambient Cooling

SMART HVAC CONTROLLER ®

Are You Attending The Houston Build Show?

June 9-10, 2021 | Visit Booth #104

Jeff Cummings will be available to answer any questions you

may have about the full line of HVAC Products we offer.

Visit mrcool.com to view our catalog.

Not able to attend?

Call him directly at (615) 913-6837 or email jeff.c@mrcool.com.

www.mrcool.com | 48 Remington Way, Hickory, KY 42051 | 270.366.0457

SPECIAL HOUSTON SHOW EDITION 2021 23


EXHIBITOR LIST

BOOTH

COMPANY *SPONSORS

545 4REFUEL US, LLC

538 ACCOLEND

534 ADT MULTIFAMILY

434 AEI CORPORATION

316 AGGREKO

101 AIRCRETE

110 ALL WAYS 3D

217 ALLURA USA

601 AMBASSADOR SERVICES LLC GOLD

415 AMERICAN FIRE PROTECTION GROUP

447 AMERICAN STONECAST, LLC

439 AMSTILL ROOFING

235 ANDRETTI INDOOR KARTING & GAMES

140 ANY LAB NOW

216 APRILAIRE

334 ARCHITECTURAL TILE DESIGN

95 ARTISAN PROPERTY SOLUTIONS LLC GOLD

347 ASHTON

435 ATLANCO LLC

314 ATLANTIS RAIL SYSTEMS

422 ATX LED

207 BATH FITTER

221 BEAED, LP

115 BEST WASH INC

222 BROTHERS CABINETRY

602 BSI BUILDING SERVICES INTERNATIONAL

130 BUILDERS ACADEMY

604 BUYERS BARRICADES

97 CANOPY SOLUTIONS

603 CARENOW URGENT CARE

123 CARPORT CENTRAL

631 CARRIER ENTERPRISE

121 CDI SERVICE

416 CENTRAL RENOVATIONS SOLUTIONS

92 CENTURY A/C SUPPLY

229 CLEAR DRAIN LLC

528 COLLABORATIVE SERVICES

414 CONTRACTORS EDGE INSURANCE

432 COOL-A-ZONE

339 COPPERWELD BIMETALLICS

223 CSI LED & HARDWARE

611 DISCOUNT COPY

315 DYNAMIC ELECTRIC INC

228 EMCO PRESS CORP.

607 FIRE SAFE PROTECTION SERVICES

523 FIRETROL PROTECTION SYSTEMS

421 FLEETCHASER

502 FOSTER TEXAS SALES

118 FPCG-FIRE PROTECTION CONSULTING GROUP, LLC

327 GLOBAL LIGHTING PERSPECTIVE

100 GOODMAN AIR CONDITIONING & HEATING

215 GREAT SOUTHERN WOOD PRESERVING

506 GTL LIGHTING

443 GUARDVISION

94 GULF & BASCO

338 GULF-TEX ROOFING

340 HANGAR MARKETING

527 HAWK CONSTRUCTION AND RESTORATION/ ALL REASONS QUARTZ

433 HUNSTMAN BUILDING SOLUTIONS (PREVIOUSLY DEMILEC)

539 HYDRO MIST

628 HYDRO SHIELD/ OAKRIDGE ROOFING

233 IESG (INTERNATIONAL ENGINEERING SUPPORT GROUP)

517 IN SOURCE TECHNOLOGIES

335 INDUSTRIAL TRUCK SAFETY CONSULTANTS

501 INNO METAL STUDS CORP

317 INTEGRATED LIGHTING SYSTEMS

116 INTELGLASS CORP

BOOTH COMPANY *SPONSORS

341 INTERNATIONAL SERVICE PARTNERS

417 IPLUMBER, LLC

426 JANSEN ADJUSTERS INTERNATIONAL

322 JOBTREAD SOFTWARE SILVER

326 JOHNSON SUPPLY

522 JT BATES GROUP

427 KILOWATT SOLAR BRONZE

323 KINGMORE IMPORTS, LLC.

526 LEAFFILTER NORTH OF TEXAS, LLC

117 LEVELED CONCRETE

345 LGC SPECIALTY CONTRACTORS GOLD

239 LINEARSLOTDIFFUSERS.COM

93 LINRON GOLD

85 LP BUILDING SOLUTIONS

440 MALAYSIAN TIMBER COUNCIL

201 MCCLENNY MOSELEY & ASSOCIATES

438 MCS PERSONNEL INC SILVER

516 METRO REPRO

350 MINICK MATERIALS OF TEXAS

620 MISUMARU USA CORP

614 MODERN AC PRODUCTS/ HOME STOCK USA

91 MODERNO PORCELAIN WORKS

333 MONGOOSE FREIGHT SOLUTIONS BRONZE

104 MRCOOL, LLC PLATINUM

142 NAMCO MFG INC

639 NATIONAL ASSOCIATION OF WOMEN IN CONSTRUCTION (NAWIC)

HOUSTON CHAPTER

321 NATIONAL SIGNS

521 NOV PORTABLE POWER

544 OCCUCARE INTERNATIONAL

444 OCCUPATIONAL MEDICAL CARE-LOUIS F. PIUG M.D.

144 OCCUPATIONAL SAFETY AND HEALTH ADMINISTRATION (OSHA)

423 OCCUPATIONAL SAFETY SOLUTIONS LLC

81 ON DUTY SYSTEMS LP/ ON DUTY PEST CONTROL LLC

532 POLAR ICE, INC

307 POLARIS LED

520 POLYGUARD PRODUCTS INC.

332 POLYSOLS, INC.

626 PYRAMID IMPORTS TILE & FLOORING, INC.

106 R&L BUILDING GROUP

114 RAM JACK FOUNDATION SOLUTIONS BRONZE

616 REGEXSEO

541 RELIANT WORKFORCE SOLUTIONS - RELIANT NS

420 RESIDENTIAL ELEVATORS BRONZE

232 RGF ENVIRONMENTAL GROUP

220 SCHOLL LUMBER

146 SIRIUS BUILDING COMPANY

533 STONE CREATIONS OF TEXAS

214 STREAMLINE FUNDING BRONZE

406 STRUCTURAL CONCRETE SYSTEMS GOLD

203 SUNSTONE METAL PRODUCTS LLC

128 TAMKO BUILDING PRODUCTS LLC

320 TARGET STONE

535 TEXAS SILO GRAIN BIN GAZEBOS

615 THE PORTABLE PROTECTOR/PP SEAT 2

344 THERMACOTE INC BRONZE

227 TIGER JAW WOMEN OWN BUSINESS GOLD

621 TREX AERIAL IMAGES

641 TRUE LINE CONSTRUCTION

407 ULTIMATE FLOORS

306 ULTRALOX (INTERLOCKING TECHNOLOGY)

301 UNITED SITE SERVICE BRONZE

127 UT ARLINGTON OSHA EDUCATION CENTER

625 VENUS CABINETRY

515 WORKRISE SILVER

445 ZIPPKOOL, INC

24 CONSTRUCTIONMONTHLY.COM

PRINTED ON 5/12/2021


FLOORPLAN

HOUSTON BUILD EXPO

NRG Park Center, Hall A1

June 9 & 10, 2021 :: Wednesday & Thursday

Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day

KEYNOTE

SPEAKER

150 153 145 250

245 350 345 444 445 545

146

149 246

249 346

349 446

449 546

SEATING

144

147 244

247 344

347 443

447 544

541

142

140

141 240

241

340

341 440

441

540

541

130

139 238

239

338

339 438

439

538

539

128

126

135

133

232

235 334

233 332

335 434

333 432

435 534

433 532

535

533

124

120

129

127

228

226

229

227

326

327 426

429 528

427 526

527

628

626

641

639

118

123 222

121 220

223 322

221 320

323 422

321 420

423 522

421 520

523

521

620

631

116

117 216

217 316

317 416

417 516

517 616

114

115 214

215 314

315 414

415 514

515 614

625

110

621

106

109

207 306

307 406 407 506

509

615

611

104

102

201 203

301

94

401 502

501

607

605

100

97

101

91

92

93 95

604

602

603

601

ENTRANCE

85

81

CONCESSIONS

SPECIAL HOUSTON SHOW EDITION 2021 25


SEMINARS & WORKSHOPS

All Seminars at the Build Expo are FREE to attend!

Keynote Speakers

(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA)

Tom Woodcock

President | Seal the Deal

Sponsored by

Selling in the COVID Era

Wednesday, June 9 | 1:15 p.m. - 2:15 p.m. | Show Floor

Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less

effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to

continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a

mistake and will be realized often when it’s too late. What we’ll cover:

• Is outside sales still relevant • Is Zoom the new normal • Is face to face selling possible

How can you integrate digital selling with traditional selling?

We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction

industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

Networking & Association Use

Thursday, June 10 | 1:15 p.m. - 2:15 p.m. | Show Floor

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues

money and don’t maximize the effectiveness of the association. We will layout how to determine what associations to

join, how to work them and get business from your involvement. The single greatest way to find grouped customers and

network contacts is right in your backyard association!

Work them to the fullest and you’ll never make a cold call again!

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

Scott Specht

Founder & Principal | Specht Architects

House of the Future

Wednesday, June 9 | 11:30am - 1:00pm | Show Floor

Scott Specht, founder of AIA Award-Winning firm Specht Architects, will give an interesting and humorous talk about

the history of the “House of the Future.” This will cover unusual ideas from the 1920s through the1970’s of how we’d be

living in the future of 2020. Scott will cover the strange building techniques that these visionaries thought we’d be using,

including spray-foam structures, bolt-together fiberglass shells, and even inflatable bubble homes.

Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of

lighting, home automation, and architecture.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Workshops & Classes | Wednesday, June 9, 2021

Sponsored by

Beating the Price Objection

9:30 a.m. - 11:00 a.m. | Room 300

Tom Woodcock

President | Seal the Deal

Stop letting price be the determining factor in winning projects! This topic deals specifically with the pressure to always

be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win

projects and raise profitability on those projects. The most common mistakes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers


Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate

Planning Strategies to Protect & Perpetuate your Business

9:30 a.m. - 10:30 a.m. | Room 305

Larry Oxenham

Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of

mind.

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

How to Conduct an Effective JSA

9:30 a.m. - 10:30 a.m. | Room 309

Bradford K. Holman

CEO, Occupational Safety Solutions

A brief overview of a JSA, purpose, and how they are to be accurately utilized in all aspects of job performance.

• The purpose of a JSA:

• Establishing proper job procedures

• Ensuring that all employees are properly trained

• Identifying previously unnoticed hazards

• Reducing workers’ compensation costs

• Increasing worker productivity

• Assisting with regulatory compliance

• Maintaining a healthier workforce

QuickBooks para Contratistas en Español

9:30 a.m. - 10:30 a.m. | Room 301

Vanessa Vasquez

Usted ha estado lidiando con toneladas de papeleo, procesos sin sentido y cabos sueltos que requieren su tiempo y

esfuerzo para crecer y ser más eficientes. Únase a nuestra clase y aprenda todo sobre ser financieramente eficiente.

Conozca la importancia de tener una herramienta de contabilidad real y las diferentes aplicaciones que están disponibles

para el negocio de constructores en este momento. Conozca las soluciones de administración y manejo de la construcción

de inicio a fin, que pueden cambiar su perspectiva por completo acerca de la contabilidad y sus finanzas.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks

LINEAR DRAINS: The solution to common plumbing and remodeling

problems -1 HSW/ADACE Credit

9:30 a.m. - 10:30 a.m. | Room 312

Chris Lindsay

Regional Sales Manager | QM Drain

QM drain is a provider of Continuing Education for Members of the American Institute of Architects (AIA), Interior Design

Continuing Education Council ( IDCEC) and the National Association of the Remodeling Industry (NARI).

• Which linear drains solve the issue of having an offcenter

drainpipe

• Choosing the perfect linear drain for your project:

functionality meets design.

• All placement options for linear drains and other

solutions.

• Aesthetics and functionality of walk-in showers.

• What is the best material for a drain?

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Understanding The Mindset Of The New Home Buyer

9:30 a.m. - 10:30 | Room 306

Michael Davis & Margaret Harrison

As Realtors, we are in the unique position of being attuned with the mental and emotional drivers of

new home buyers. This positioning allows us to educate new home builders on who and what their

ideal client is all about. In this class, we will be highlighting the top identifiers to help builders, large and

small, best leverage their marketing dollars.

Target Audience: Builders and Contractors

SPECIAL HOUSTON SHOW EDITION 2021 27


NFPA 4: Integrated Testing of Fire Protection and Life Safety Systems

9:30 a.m. - 10:30 a.m. | Room 310

Gilead Ziemba

P.E., M.Sc., PMSFPE | Fire Protection Consulting Group

This session will focus on the new standard from NFPA for integrated testing of fire protection and life-safety systems.

It will start with a history of it’s development, identify when it is required to be utilized by the IBC and NFPA 101, and

introduce the overall requirements. This session will focus on Integrated Test Plans, the process of integrated testing,

required documentation, and will end with some best practices from a seasoned Integrated Testing Agent.

Target Audience: Engineers, Builders, and Contractors

17 Most Impactful Marketing Tactics

9:30 a.m. - 10:30 a.m. | Room 308

John Seal

Founder | Hangar Marketing

You will learn the 17 most impactful marketing tactics to set your business apart from the competition. Tactics include

simple but effective social media strategies, how to leverage customer reviews to win new clients, and the best ways to

measure your marketing to keep those dollars accountable.

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

Google Partner Teaching: Intro to SEO & Understanding your Website

(BEGINNERS) - Part 1

9:30 a.m. - 10:30 a.m. | Room 304

Joshua Ramsey

Marketing & Communications Strategist | Strategic Point Marketing

In this class you will learn:

(The starting point for business owners that don’t know

much about online advertising)

• Types of coded websites

• What makes sense for you to use

• What the cost should be

• Basic Building of your website – easiest things to do,

most overlooked

• How to read the basics in Google Analytics

• Google Search Console

• Density of text

• Understanding user experience

• Reading competitors’ strategies

• Identify keywords that will have the most impact

• Understand why all SEO companies have different

strategies

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

Supporting Green Lifestyles with Technology Systems -1 AIA Credit

9:30 a.m. - 10:30 a.m. | Room 307

Luis Cortez

CEO | Echo Workshop

A “green or sustainable home” extends beyond recycling and energy efficiency. Clients today want to live a greener lifestyle.

Participants in this course will discuss components of “living green”, and how using technology can actually help their clients

live a greener and more sustainable life. Additionally, attendees will discuss the ways control systems can improve durability,

and enhance health as well as the comfort of a home and its occupants through HVAC, lighting and lighting control,

automated shading, smart appliances, and water usage. Participants will also discuss how a cooperative mentality among

trades in the design and build process can help clients achieve their “green and sustainable goals”.

Target Audience: Builders and Contractors

Why Train? Fall Protection

9:30 a.m. - 10:30 a.m. | Room 311

Steven Hacker

Owner | Industrial Truck Safety Consultants

Training is mentioned several thousand times throughout OSHA regulations. OSHA has stated that there is a serious lack

of training across all industries and that proper training can reduce injuries by 70%. Every employer is required under OSHA

regulations to “instruct each employee in the recognition and avoidance of unsafe conditions and the regulations applicable

to his/her work environment”.

Training for fall protection is also in the top ten. Training is often seen as just an expense however it is an investment in the

future of your company. This presentation will discuss the benefits of a good training program.

Target Audience: Contractors, Builders, Remodelers, Business Owners and Executives


Tricks, Tips, & Ploys in Project Scheduling

9:30 a.m. - 10:30 a.m. | Room 303

Saleh Mubarak

Author, Public Speaker & Trainer

Construction project scheduling is an interesting field where science meets art. Even though the concept is simple and can

be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips can

make a big difference between the success and failure of the project. This seminar covers a wide collection of them to make

the project management team aware of them. This includes tips for good practices as well as common mistakes.

Target Audience: Builders and Contractors

What are Time Impacts? Identifying & Quantifying Acceleration,

Delays & Disruptions

9:30 a.m. - 10:30 a.m. | Room 302

Akshaya Iyer & Jesus Schuldes

The presentation will define “construction time impacts” and will provide an overview of critical path

method (CPM) scheduling and industry-recognized forensic schedule analysis methodologies.

Target Audience: Builders and Contractors

Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 1

10:40 a.m.-11:30 a.m. | Room 304

Joshua Ramsey

Marketing & Communications Strategist | Strategic Point Marketing

In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is)

• Writing text with your keywords

• Security strategies

• Writing meta tags (Title, Description, H)

• Ranking Strategies

• Implementing and Following Google Strategies

• Google AdWords – BASIC training

• Bert

• Do’s / Don’ts

• EAT

• HREFLANG Tag

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

Cost-Effective Marketing Strategies for Business Owners

11:00 a.m.-12:00 p.m. | Room 312

Dmitrii Kustov

Internet Marketing Director | Regex SEO

With so many marketing and advertising options out there, it is difficult to know what marketing strategies are worth looking

into. This class will allow business owners, marketing directors, managers, contractors and construction professionals to

clearly understand what strategies would bring the most bang for your buck.

The Human Color Experience – 2021 Color Trends -1 AIA Credit

11:00 a.m. - 12:00 p.m. | Room 305

Annie Miranda-Sommer

Architectural & Design Representative | Benjamin Moore-North America

• Learn ways in which humans are affected by color both physically and emotionally, thus using this knowledge to make

impactful and effective color selections.

• Understand how the eye and brain work together to process color, in addition to ways in which the brain shapes our

visual perception of color.

• Differentiate between various elements that contribute to emotional reactions to color including inherent color

responses, learned and past experiences, cultural associations, use of language to describe color.

• Consider how color is a tool for communicating messages, directions, and serves as a vehicle for self-expression,

particularly in contactless environments.

• Explore the Color of the Year and Color Trends 2021 palette and concept

Target Audience: Contractors, Builders, Remodelers, Business Owners and Executives

SPECIAL HOUSTON SHOW EDITION 2021 29


DIY Ductless Mini Split and Inverter Technology

11:00 a.m.-12:00 p.m. | Room 303

Jeff Cummings

Sales Representative | MRCOOL, LLC

Product overview demonstrating how contractors can save time and money installing MRCOOL systems.

Target Audience: Contractors, Electricians, Home Builders, Maintenance Personnel

Rental Equipment Insurance Options

11:00 a.m.-12:00 p.m. | Room 310

Jayme Bates

CEO and Co-Owner | JT Bates Group

Construction companies, contractors, and advanced DIYers often make use of rental equipment to get the job done right.

Every rental transaction requires proof of insurance, but what is the right choice to protect your business or your livelihood?

Jayme walks you through the three options available for covering rental equipment and gives you the tools you need to

make an informed choice that is best for you.

Sealing in Buildings for Watertight and Airtight

11:00 a.m.-12:00 p.m. | Room 302

Santiago Pacheco

International Engineering Support Group

What is a sealant? Chemical components of the sealant, their properties, how to apply, how the right sealant can solve the

challenges that present the new regulations on buildings, how and where to use the sealant in the construction buildings

(Commercial and Residential). We will give several examples where to apply.

QuickBooks for Contractors - Part 1

11:00 a.m.-12:00 p.m. | Room 301

Vanessa Vasquez

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables

and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks

“Look before you Leap” Things to know before buying a home

11:00 a.m.-12:00 p.m. | Room 306

Bryon Parffrey

In this video presentation you will go on site during an actual inspection and learn about some of the things to look for

before buying or flipping a home. This is the latest video from Bryon A. Parffrey, and it will be well worth your time to see it,

learn from it and have your questions answered.

This is for anyone who is buying or flipping a home. The inspection report is a very valuable guide to what needs repair and

can ensure that you get what you pay for.

30 CONSTRUCTIONMONTHLY.COM

Impact of Social Media & Brand Identity

11:30 a.m.-12:30 p.m. | Room 308

John Seal

Founder | Hangar Marketing

Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to

provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the

process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it

will have on your sales strategy and overall business goals.

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers


Sponsored by

Selling During COVID - Using Technology

11:45 a.m.-12:30 p.m. | Room 304

Joshua Ramsey

Marketing & Communications Strategist | Strategic Point Marketing

COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been

using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of

dollars in the last 12 months. What you can expect to learn:

• How to build an Avatar. Then turn that into a Prospects

Bio.

• Target your Prospects using the information from the

previous step

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

Common Construction Sales Mistakes

9:30 a.m.-11:00 a.m. | Room 300

Tom Woodcock

President | Seal the Deal

Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common

errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter

them. Make sure your approach to the customer base is the most effective possible. These errors are often made without

the contractor even realizing they’re making them. This cripples their chances of winning profitable projects.

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

• How to break through the clutter of the world to GRAB

ATTENTION.

• Putting leads into your sales system as well as nurture

leads that don’t buy immediately.

Workshops & Classes | Thursday, June 10, 2021

Overcoming the Challenges of Preparing for and Working in a Post

COVID-19 World

9:30 a.m. - 10:30 a.m. | Room 309

Bradford K. Holman

CEO, Occupational Safety Solutions

3 Key Steps:

• Perform a risk assessment & develop a COVID-19 policy

• Put a system in place to implement policy

• Test your processes and monitor for updates

Light and Wellness: Design Ramifications of Circadian Lighting in the Built

Environment -1 AIA Credit

9:30 a.m. - 10:30 a.m. | Room 307

Luis Cortez

CEO | Echo Workshop

Learning Objectives:

• Define circadian rhythm and how it impacts the human body’s sleep/wake cycle.

• Identify the five controllable lighting parameters that have a circadian impact.

• Differentiate between the two primary circadian metrics and use the Circadian Stimulus calculator to determine

successful design for circadian entrainment.

• Execute four lighting design techniques to create a circadian focused solution.

Target Audience: All building and construction professionals

Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate

Planning Strategies to Protect & Perpetuate your Business

9:30 a.m. - 10:30 a.m. | Room 305

Larry Oxenham

Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of

mind.

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers


Understanding The Mindset Of The New Home Buyer

9:30 a.m. - 10:30 | Room 306

Michael Davis & Margaret Harrison

As Realtors, we are in the unique position of being attuned with the mental and emotional drivers of

new home buyers. This positioning allows us to educate new home builders on who and what their

ideal client is all about. In this class, we will be highlighting the top identifiers to help builders, large and

small, best leverage their marketing dollars.

Target Audience: Builders and Contractors

Why Train? Fall Protection

9:30 a.m. - 10:30 a.m. | Room 311

Steven Hacker

Owner | Industrial Truck Safety Consultants

Training is mentioned several thousand times throughout OSHA regulations. OSHA has stated that there is a serious lack

of training across all industries and that proper training can reduce injuries by 70%. Every employer is required under OSHA

regulations to “instruct each employee in the recognition and avoidance of unsafe conditions and the regulations applicable

to his/her work environment”.

Target Audience: Contractors, Builders, Remodelers, Business Owners and Executives

Digital Marketing Bootcamp

9:30 a.m. - 10:30 a.m. | Room 308

John Seal

Founder | Hangar Marketing

What you need to know to succeed in digital marketing. Learn search engine optimization, pay-per-click advertising,

social media marketing, email marketing, utilizing video to promote your business, and how to poach customers from your

competitors.

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

What are Time Impacts? Identifying & Quantifying Acceleration,

Delays & Disruptions

9:30 a.m. - 10:30 a.m. | Room 302

Akshaya Iyer & Jesus Schuldes

The presentation will define “construction time impacts” and will provide an overview of critical path

method (CPM) scheduling and industry-recognized forensic schedule analysis methodologies.

Target Audience: Builders and Contractors

32 CONSTRUCTIONMONTHLY.COM

Google Partner Teaching: Intro to SEO & Understanding your Website

(BEGINNERS) - Part 2

9:30 a.m. - 10:30 a.m. | Room 304

Joshua Ramsey

Marketing & Communications Strategist | Strategic Point Marketing

In this class you will learn:

(The starting point for business owners that don’t know

much about online advertising)

• Types of coded websites

• What makes sense for you to use

• What the cost should be

• Basic Building of your website – easiest things to do,

most overlooked

• How to read the basics in Google Analytics

• Google Search Console

• Density of text

• Understanding user experience

• Reading competitors’ strategies

• Identify keywords that will have the most impact

• Understand why all SEO companies have different

strategies

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers


NFPA 4: Large Multifamily Developments, Biggest Building and

Fire Code Follies

9:30 a.m. - 10:30 a.m. | Room 310

Gilead Ziemba

P.E., M.Sc., PMSFPE | Fire Protection Consulting Group

This session, presented from the perspective of an IBC/IFC code compliance expert, will go over major mistakes made by

design professionals and contractors when planning and building large multifamily developments. These mistakes can be

VERY costly, time consuming, or both. The presentation will identify several common pitfalls that you can avoid ahead of

time to make your next multifamily development go smoother with the local Fire Marshal and Building Department.

Target Audience: Engineers, Builders, and Contractors

Introduction to Construction Cost Estimating

9:30 a.m. - 10:30 a.m. | Room 303

Saleh Mubarak

Author, Public Speaker & Trainer

Cost estimating is arguably the most important function in construction project management. It may be indeed the difference

between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect

costs, detailed vs approximate estimates, and more.

Target Audience: Builders and Contractors

Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 2

10:40 a.m.-11:30 a.m. | Room 304

Joshua Ramsey

Marketing & Communications Strategist | Strategic Point Marketing

In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is)

• Writing text with your keywords

• Writing meta tags (Title,

Description, H)

• Implementing and Following

Google Strategies

• Bert

• EAT

• Security strategies

• Ranking Strategies

• Google AdWords – BASIC training

• Do’s / Don’ts

• HREFLANG Tag

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

DIY Ductless Mini Split and Inverter Technology

11:00 a.m.-12:00 p.m. | Room 303

Jeff Cummings

Sales Representative | MRCOOL, LLC

Product overview demonstrating how contractors can save time and money installing MRCOOL systems.

Target Audience: Contractors, Electricians, Home Builders, Maintenance Personnel

Cost-Effective Marketing Strategies for Business Owners

11:00 a.m.-12:00 p.m. | Room 312

Dmitrii Kustov

Internet Marketing Director | Regex SEO

With so many marketing and advertising options out there, it is difficult to know what marketing strategies are worth looking

into. This class will allow business owners, marketing directors, managers, contractors and construction professionals to

clearly understand what strategies would bring the most bang for your buck.

Build Energy FFFREE Healthy Homes

11:00 a.m.-12:00 p.m. | Room 306

Bryon Parffrey

This presentation teaches how to build energy savings into a home using passive solar energy and other methods which will

save you thousands of dollars over the life of the home.

Home builders can benefit also, as a home that is energy efficient is a home that will stand out in today’s real estate market.

This Seminar is an actual part of the curriculum at Builder’s Academy, Inc.

Reserve your spot early as this course is always very popular!


The Two Most Critical Ways to Build Your Brand and

Shape Customer Perception

11:00 a.m. - 12:00 p.m. | Room 308

John Seal

Founder | Hangar Marketing

Brands that differentiate themselves today are capturing market share, growing revenue and maximizing profitability. By

attending this session you will discover two of the most critical ways to differentiate your brand, and learn powerful tactics

to shape customer perception.

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

Rental Equipment Insurance Options

11:00 a.m.-12:00 p.m. | Room 310

Jayme Bates

CEO and Co-Owner | JT Bates Group

Construction companies, contractors, and advanced DIYers often make use of rental equipment to get the job done right.

Every rental transaction requires proof of insurance, but what is the right choice to protect your business or your livelihood?

Jayme walks you through the three options available for covering rental equipment and gives you the tools you need to

make an informed choice that is best for you.

QuickBooks for Contractors - Part 2

11:00 a.m.-12:30 p.m. | Room 301

Vanessa Vasquez

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables

and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks

SILVER

SPONSOR

Flexible Staffing

Professional Careers

MCS Personnel is one of the fastest growing female privately-owned

staffing companies specializing in matching talented professionals with

the right companies for maximum success!

• Temporary Staffing

• Payrolling Services

• Long-Term Positions

• Direct Hire

• Temp-to-Hire

• On-Site Staffing

• Short-Term Positions

(281) 933-3256 • www.mcspersonnel.com • Booth #438

34 CONSTRUCTIONMONTHLY.COM


From Estimating to Invoicing

- How To Manage Your Jobs

More Profitably

11:00 a.m.-12:00 p.m.

Wednesday 9 | Room 313

Eric Fortenberry

Founder & CEO | JobTread

In today’s highly competitive market, it’s more

important than ever to be on top of your numbers.

If you can’t price your jobs accurately and

don’t have a great process for managing your

costs throughout the job, you’re setting yourself

up for failure.

During this presentation, we’ll discuss common

pitfalls, cover lessons learned from real world

experiences, and provide actionable takeaways

to improve your processes for everything from estimating

to bidding, job costing, purchase orders,

vendor bills, customer invoicing, and more.

A Better Way to Manage Your

Jobs From Start to Finish -

JobTread Demo

12:15 p.m.-1:00 p.m. Wednesday 9

& Thursday 10 | Room 313

Eric Fortenberry

Founder & CEO | JobTread

JobTread brings your entire business together

in one platform. It’s the easiest way to get

organized, win your time back, and supercharge

your efficiency. All in one place.

Come learn how the latest in construction

management technology is helping builders and

contractors get organized, improve your day-today

processes, and take your home building to the

next level.

Leveraging Technology to

Manage and Scale Your Jobs

Based Business

11:00 a.m.-12:00 p.m.

Thursday 10 | Room 313

Eric Fortenberry

Founder & CEO | JobTread

Business can be done today in ways that the

leaders who have gone before us could only

dream of. Effectively leveraging software systems

can give you the edge over your competition and

take your business to the next level.

During this session, we’ll unpack ways to help

you better manage your business and discuss

strategies to help you win more jobs and make

more money in less time.

SPECIAL HOUSTON SHOW EDITION 2021 35


EASY, SAFE

& CLEAN.

Site Solutions

Portable Toilets

Restroom Trailers

Hand Sanitizing Stations

Temporary Fencing

Roll Off Dumpsters

Septic System Service

Booth #301

1-800-TOILETS / UnitedSiteServices.com

INFILL DEVELOPMENT

FLIPS

NEW CONSTRUCTION

Contact us today or visit us at booth #214 for more

information on private construction loans.

(512) 250-8575

info@streamlinefunding.com

streamlinefunding.com

36 CONSTRUCTIONMONTHLY.COM


Booth #93

SPECIAL HOUSTON SHOW EDITION 2021 37


Advocating for

Houston’s Growth

by Aimee Bertrand

The Greater Houston Builders Association (GHBA)

welcomes you to the Houston Build Expo! Houston

is one of the fastest growing housing markets in the

country and the GHBA is the largest home builders’

association in Texas.

Our more than 1,400 member companies not

only consist of residential home builders, but also

residential land developers, remodelers, engineers,

associates and vendors, all affiliated with the home

building industry. Together, the GHBA has the

largest Remodelers Council and the largest Sales &

Marketing Council in the National Association of

Home Builders. Our membership also includes the

Custom Builders Council, Bay Area Builders Division

and Montgomery County Builders & Developers

Division.

These groups meet regularly, hold educational

luncheons, provide material to GHBA members

through online and in-person learning, host

networking events and dedicate time and resources

to GHBA charities, including Operation Finally Home

and HomeAid Houston.

regularly with building regulators and inspectors at

the local level, and provide insight and expertise

on local development commissions and taskforces.

And at the state level, legislators propose thousands

of new bills every session, many that affect home

building, and we take an active role in advocating on

behalf of our industry.

The past 12 months have been a challenge

for all industries, and devastating for so many.

Homebuilding professionals were classified as

essential workers during the early days of the

pandemic, in recognition of the integral part in our

community that home builders play. We are so

fortunate to have dedicated GHBA members who

are both hardworking and resilient. This has allowed

the Association to emerge from a global pandemic

inspired to move forward with an extensive calendar

of events and education classes. In partnership with

our members, the GHBA continues its mission to

interact with government, the community, and the

general public to enhance the business climate for its

members, and to provide quality obtainable housing

to the community it serves.

The GHBA also participates in a very robust

government affairs advocacy program.

Member builders work closely with local officials

during each code cycle review, meet

38 CONSTRUCTIONMONTHLY.COM

Please visit www.ghba.org for more information on

opportunities for education and networking at the

GHBA. We look forward to building a GREATER

Houston, with you.


ENCOMPASSING QUALITY

EARNING CONFIDENCE

Booth #95

At Artisan, our clients come first. Our extensive experience

and knowledge of the residential and commercial remodeling

industries has helped us to develop solutions that answer the

needs of today’s clients, our clients.

Elegant Kitchens & Baths

All-inclusive Remodeling Amenities

Rehab, Make-ready and Maintenance

832.231.9793 • www.artisanhomepro.com

PROPERTY

SOLUTIONS LLC

E X P E R T R E M O D E L I N G

SPECIAL HOUSTON SHOW EDITION 2021 39


What Does the

Future Hold

for the Interior

Design Industry?

By Sari Karki-Rajabi, ASID, RID

The current pandemic has forced all of us, including

the interior design industry, to change how we go

by our daily lives. It has changed how we conduct

our business, how we design, and types of projects

we are requested to do. At this point, no one really

knows what “the new normal” will be, but one thing

is sure, the new normal will change many aspects of

our daily lives.

American Society of Interior Designers (ASID)

is staying on top of the changing situation and

conducting ongoing surveys of the interior design

industry, businesses, and interior designers to

identify issues that the design community is

experiencing due to COVID-19. Past surveys

indicate that the design community is expecting shift

“in operations, strategies, and practice, including the

design problem, process, and outcome”. The level

of the impact of the current situation on the design

industry is a major concern to designers. In reference

to business practices, designers identified business

development as the number one concern, followed

by client engagement and procurement delivery

process and timelines.

From now on client engagement will be a top

priority in future business development for

designers surveyed. As interior designers prepare

upcoming challenges, they are engaging in

continuing education classes that focus on evidence

based design, material / chemistry composition,

sustainability, and universal design. The survey

indicates that the interior design community

identifies health and wellness as a top priority in

design as we move forward. The current health

crisis enforced stay and work at home orders with

social distancing, design firms quickly adjusted their

day to day business practices to accommodate new

requirements.

Firms opted for remote work using online

communication methods and virtual meetings

with clients, coworkers, and vendors. Some firms

continued working on their current project load and

are reporting that the project load is holding up

steady, while others find their project load slowing

down or projects being placed on hold. Per ASID’s

survey, health and wellness emerged as the design

field’s top focus for the future.

What changes in design projects can we expect

at the workplace? The health and wellness of

the occupants remains a priority in design. As a

response to current crisis building systems, including

40 CONSTRUCTIONMONTHLY.COM


construction materials and finishes, may see

upgrades as companies are making improvements

while focusing on the health and wellbeing of the

occupants. Designers will be specifying products

and finish materials that are cleanable with sanitizing

chemicals and have antimicrobial qualities. The

popular open office concept with hoteling and

shared hot desking will see changes coming it’s way.

Individual, separated, and protected work areas will

be in demand. Meeting and collaboration spaces

may require redesign to comply and allow social

distancing.

Part of sustainable and environmentally conscious

business models, companies continue to seek

sustainable and health-focused rating systems such

as LEED and WELL. LEED (Leadership in Energy

and Environmental Design) is a green building

certification system with a focus on designing and

building utilizing strategies that improve building

performance including energy savings, water

efficiency, CO2 emissions reduction, improved

indoor environmental quality, and use of sustainable

resources. WELL Building Standard, a performancebased

system, focuses exclusively on the impacts

of buildings on human health and wellness. WELL

website, defines some of its principles as follows:

WELL is equitable “providing the greatest benefit

to the largest number of people, inclusive of all

demographic and economic groups”, and as a global

system it provides “regionally appropriate pathways

to meeting health intents based on where projects

are located”. WELL uses evidence-based design

SPECIAL HOUSTON SHOW EDITION 2021 41


principles that are based on scientific research.

How about residential design, what changes and

types of projects can we expect in the future? As we

are spending more time at our homes, we have had

time to study the functionality and quality of our

residences. Many of us have found areas that need

reconfiguration, new furnishings, or full remodels to

bring the space to meet our current standards and

requirements.

Remodeling and reconfiguring home offices

and workspaces tops the list of homeowners as

companies are sending workers to work from home.

In some cases, this may include a couple and their

children who each need a workspace to conduct

their regular business or attend online school and

business sessions. Homes often have studies and

designated built-in desks or counters, but these

spaces often do not have acoustical privacy or

multiple workstations nor ergonomic furniture

suitable for the eight-hour workday. Some residents

have found that the current residential trend of an

open floor plan is not always the most functional

solution either as it may lack privacy as all family

members are staying home. The open floor plan may

remain popular in the future with the addition of

hidden, movable partitions or doors that can easily

transform the space layout as needed without

compromising the esthetics. In addition to home

offices, entryways, kitchens, and bathrooms are

some of the areas of the home that will see a surge

of redesign requests. In efforts to keep contaminants

42 CONSTRUCTIONMONTHLY.COM


outside of living space, there may be a need for

drop-off or cleaning zones at entryways, where

residents standard can size remove pantry outer may ware, become place inadequate products and

before constructing taking then a secondary into the home. food supply storage

may solve the issue. The kitchen technology has

While made adhering huge leaps to social over distancing the last years guidelines and smart we

are appliances, making fewer steam grocery ovens, store induction trips and cooktops, shopping

to feed

and so

a family

on are

for

all

a

designed

week or two,

to ease

a standard

the workload

size

pantry may become inadequate and constructing a

of food prep, cooking, and cleaning, so kitchen

secondary food supply storage may solve the issue.

remodels from replacing the appliances to

The kitchen technology has made huge leaps over

complete renovations will be on homeowners

the last years and smart appliances, steam ovens,

induction

wish list.

cooktops,

Bathroom

and

remodels

so on are

and

all designed

updates

to ease will also the workload make it to of many food homeowners’ prep, cooking, project and

cleaning, list. The so kitchen project remodels scope may from vary replacing from updating the

appliances standard to showerhead complete renovations to rain shower will be head on with

homeowners handheld shower wish list. assembly Bathroom to remodels full remodels and

updates that include will also health make and it to wellness-promoting

many homeowners’

project fixtures list. such The project as steam scope showers, may vary chroma from therapy

updating bathtubs, standard so showerhead forth. to rain shower head

with handheld shower assembly to full remodels that

include Based health on current and wellness-promoting indicators interior fixtures design such

as steam services showers, will continue chroma to therapy be in demand bathtubs, in the and so

forth.

near future while the project types and scopes

will change or shift to some degree in both

Based on current indicators interior design services

will continue to be in demand in the near future

commercial while the project and residential types and fields. scopes We will do change not

know or shift what to some the future degree exactly in both looks commercial like, and and the

state residential of our fields. economy We do will not further know guide what business the future

development, exactly looks like, but and we can the all state agree of our that economy there will

will further be a guide change business and shift development, how we conduct but we can all

business

agree that

when

there

our

will

new

be a

normal

change

emerges.

and shift

The

how we

conduct business when our new normal emerges.

design community must actively prepare for new

The design community must actively prepare for

strategies of conducting business and embrace

new strategies of conducting business and embrace

changing project types and scopes to remain

changing project types and scopes to remain

resilient

resilient

in

in

these

these

uncertain

uncertain

times.

times.

Sari Karki-Rajabi, ASID, RID

Sari Karki-Rajabi, ASID, RID

President 2019-2020, ASID Texas Gulf Coast

President,

www.txgc.asid.org

ASID Texas Gulf Coast

Sari Karki-Rajabi is an interior designer, her

design, residential new construction, and remodel.

projects include corporate workplace design,

residential new construction, and remodel.

Sari Karki-Rajabi is an interior designer, her projects include corporate workplace

SPECIAL SPECIAL HOUSTON HOUSTON SHOW SHOW EDITION EDITION 2020 202135

43


SOLAR ISN’T COMING,

SOLAR IS HERE AND IT’S

HERE TO STAY

The cost of electricity for a typical solar system, not

including the increase in the value of the home, is about 5

cents per kWh all in. Right now, most people are paying

between 10 cents and 20 cents per kWh from their Retail

Electric Providers. And that is without the rate increases

in the future, which are coming.

Studies from Zillow show that homes with solar sell for

4% more than homes without solar and they sell much

quicker. If you include the increase in the value of the

home, the cost of electricity with solar is closer to 2

cents per kWh. Yes, I said 2 cents. That is like locking

a 2-cent rate for the next 25 years. It is one of the few

investments you make in your home that can generate

income and real annual savings. That is a payback on the

investment of about 5 years.

The new administration has made climate change, which

includes solar, energy storage, and electric vehicles, a top

priority. The investment tax credit was scheduled to drop

to 22% this year, but has been continued at 26% for the

next three years. There is also accelerated depreciation

available further enhancing the return on investment.

Because that is what solar is: it is an investment.

Solar is a safeguard. Installing solar and energy storage

and/or generation eliminates your reliance on “the

grid” making you energy independent. When the next

major storm hits your lights and heat will stay on. Even

if ERCOT’s supply is low during another major freeze or

if hurricanes knock down powerlines. The solar panels

we install are designed to withstand category 3 force

winds and operate in extreme temperatures. Unlike wind

turbines solar has zero moving parts making maintenance

low. All you need is the sun.

In “non-legal” language, you can’t stop a homeowner

from installing solar on his roof. You can make sure he

follows the correct procedure, and you can enforce minor

requirements like the color of the trim. The Board can

also provide a design that is within 10 percent of the

output of the system proposed by the homeowner. It’s

the 10% rule.

kiloWatt Solar has a builder program where kiloWatt will

install the solar systems on new construction with no

out-of-pocket costs to the builder.

Booth #427

44 CONSTRUCTIONMONTHLY.COM


SPECIAL HOUSTON SHOW EDITION 2021 45


ADVERTISING RESOURCE GUIDE

HVAC-CONTRACTOR

MRCOOL, LLC.

Platinum Sponsor

Booth #104 | See ad page 22-23

WWW.MRCOOL.COM

48 Remington Way

Hickory, KY 42051

(615) 913-6837

FACILITY & GROUNDS MAINTENANCE

AMBASSADOR SERVICES, LLC.

Gold Sponsor

Booth #601 | See Back Cover

WWW.AMBASSADORUSA.COM

11710 North Freeway, Ste. 200

Houston, TX 77060

(281) 727-0117

GENERAL CONTRACTOR - REMODEL

ARTISAN PROPERTY SOLUTIONS, LLC.

Gold Sponsor

Booth #95 | See ad page 39

WWW.ARTISANHOMEPRO.COM

2925 Gulf Freeway S. Ste. B-156

League City, TX 77573

(832) 231-9793

FOUNDATION REPAIR

LGC SPECIALTY CONTRACTORS

Gold Sponsor

Booth #345 | See ad page 16

WWW.LAGOLDCO.COM

415 E. Crosstimbers Rd.

Houston, TX 77022

(832) 479-9029

FLOORING

LINRON

Gold Sponsor

Booth #93 | See ad page 37

WWW.LINRON.COM

6110 Thomas Road

Houston, TX 77041

(866) 4LINRON

CONCRETE ARCHITECTURAL

STRUCTURAL CONCRETE SYSTEMS, LLC.

Gold Sponsor

Booth #406 | See ad page 2

WWW.SCS.NET

20108 Imperial Oak Dr.

Magnolia, TX 77355

(281) 583-7776

46 CONSTRUCTIONMONTHLY.COM

®

ALL PROTECTIVE PRODUCTS/PRUNING & GARDENING

TOOLS/MANY ESSENTIALS FOR HOME USE

TIGER JAW WOMEN OWN BUSINESS

Gold Sponsor

Booth #227 | See ad page 45

WWW.TIGERJAW.COM

11450 US 380 / Suite 130-290

Cross Roads, TX 76226

(940) 365-6100

CONSTRUCTION SOFTWARE- PRODUCTIVITY

JOBTREAD SOFTWARE

Gold Sponsor

Booth #322 | See ad page 35

WWW.JOBTREAD.COM

275 Campbell Rd. Ste. 314

Richardson, TX 75080

(972) 388-1001

EMPLOYMENT STAFFING

MCS PERSONNEL INC.

Silver Sponsor

Booth #438 | See ad page 34

WWW.MCSPERSONNEL.COM

11000 Stancliff Rd. Ste. 190

Houston, TX 78099

(281) 933-3256

WORKFORCE MANAGEMENT SOLUTION

WORKRISE

Silver Sponsor

Booth #515 | See ad page 3

WWW.WORKRISE.COM

6532 LBJ Freeway

7015 W. Tidwell Rd Suite G-101

Houston, TX 77092

(713)766-3050

SOLAR/WIND ENERGY SYSTEMS

KILOWATT SOLAR

Gold Sponsor

Booth #427 | See ad page 44

WWW.KILOWATTSOLAR.COM

2626 Westheimer Rd., Ste. 205

Houston, TX 77098

(713) 635-9094

FREIGHT TRANSPORT

MONGOOSE FREIGHT SOLUTIONS

Bronze Sponsor

Booth #333 | See ad page 12

WWW.MONGOOSEFS.COM

9649 W. Wingfoot

Houston, TX 77041

(713) 996-7119


FOUNDATION REPAIR

RAM JACK FOUNDATION SOLUTIONS

Bronze Sponsor

Booth #114 | See ad page 9

WWW.RAMJACKSYSTEMS.COM

2121 Brittmoore Rd. Ste. 4500

Houston, TX 77043

(713) 858-7042

RESIDENTIAL ELEVATOR MANUFACTURING AND

INSTALLATION

RESIDENTIAL ELEVATORS

Bronze Sponsor

Booth #420 | See ad page 12

WWW.RESIDENTIALELEVATORS.COM

2910 Kerry Forrest Parkway, D4-1

Tallahassee, Fl 32309

(281) 667-1187

FINANCIAL

STREAMLINE FUNDING

Bronze Sponsor

Booth #214 | See ad page 36

WWW.STREAMLINEFUNDING.COM

9050 N. Capital of Texas Highway, Building 3, Ste. 130

Austin, TX 78759

(512) 250-8575

COOLING / MISTING SYSTEMS

HYDRO MIST

Booth 539 | See ad page 36

WWW.HYDROMISTUSA.COM

703 Cypress Creek

Cedar Park, TX 78613

(512) 230-6138

LOCAL DISTRIBUTOR FOR : APPLIANCES, CABINETS,

COUNTERTOPS, WINDOW AND DOORS

GULF & BASCO

Booth #94 | See ad page 19

WWW.GULFBASCO.COM

2425 Broad Street

Houston, TX 77087

(713) 645-6611

HVAC-EQUIPMENT DISTRIBUTOR

CENTURY A/C SUPPLY

Booth 92 | See ad page 11

WWW.CENTURYAC.COM

10510 W. Sam Houston Pkwy S.

Houston, TX 77099

(832) 689-2612

COATINGS MANUFACTURER

THERMACOTE INC

Bronze Sponsor

Booth #344 | See ad page 9

WWW.THERMACOTE.COM

1369 Herrington Road

Lawrenceville, GA 30044

(770) 458-6877

PORTABLE SANITATION SERVICES PROVIDER

UNITED SITE SERVICE

Bronze Sponsor

Booth #301 | See ad page 36

ww.UnitedSiteServices.com

118 Flanders Road

Westborough, MA 01581

1.800.TOILETS

AERIAL PHOTOGRAPHY

TREX AERIAL IMAGES

Booth #621 | See ad page 19

WWW.TREX-AI.COM

2023 Aspen Point Lane

Rosenburg, TX 77469

(832) 623-0913

SPECIAL HOUSTON SHOW EDITION 2021 47


Official COVID Cleaning Company

of the Houston Build Expo

Service Excellence in

Facility Maintenance

We want your organization to thrive in

a setting that’s healthy, safe, and

inviting for your employees and guests.

Ambassador Services provides reliable,

consistent service that gets the job

done right. Our comprehensive facility

maintenance and grounds services

allow us to act as an extension of your

maintenance department, going

above and beyond everyday

maintenance. We also have the

metrics to back up our promises.

With a proven track record of

Booth #601

• Facilities Maintenance Support

• Commercial Landscaping Services

• Commercial Floor Maintenance

• Commercial Carpet Cleaning

• Disinfection Services

• Janitorial Services

• Commercial Window Cleaning

• Commercial Pressure Washing

• Parking Lot Sweeping

• HVAC Services

• Porter Services

consistent quality and a commitment

to transparency across data and

communications, we are prepared to

exceed your expectations.

To learn more about our services,

visit our website www.ambassadorusa.com,

call us at (281) 727-0117 or send us an email

at sales@ambassadorusa.com

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