JUNE 2021 EDITION | CONSTRUCTIONMONTHLY.COM
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MULTIFAMILY HOUSING: HOW IS IT
AFFECTED BY COVID-19?
By: Terry Zelen Pg.8
THE PRESTON HOLLOW HOME
By Specht Architects Pg.14
Keynote Speakers
TOM WOODCOCK | Seal the Deal
Selling in the COVID Era
WEDNESDAY, JUNE 9 1:15 PM - 2:15 PM
Networking & Association Use
THURSDAY, JUNE 10 1:15 PM - 2:15 PM
SCOTT SPECHT | Specht Architects
House of the Future
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SPECIAL HOUSTON SHOW EDITION 2021 3
TABLE OF
CONTENTS
HOUSTON 2021
14
The Preston
Hollow Home
18
Slope It, Shield It,
Shore It!
8
Multifamily Housing: How
is it Affected by COVID-19?
EXHIBITOR LIST
24
FLOOR PLAN
25
SPECIAL HOUSTON BUILD EXPO SHOW EDITION
4 CONSTRUCTIONMONTHLY.COM
June 9 & 10, 2021
NRG Park Center | Hall A1
One NRG Park
Houston, TX 77054
Exhibit Hours: 10am - 3pm
Classes start at 9:30 am
20
National
Association
Of Women
Working In
Houston To Grow
Women
In Construction
38
Advocating
for Houston’s
Growth
40
What Does the
Future Hold
for the Interior
Design Industry?
44
Solar isn’t coming, solar is here
and it’s here to stay
SEMINARS & WORKSHOPS
26
ADVERTISING RESOURCE GUIDE
46
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SPECIAL HOUSTON SHOW EDITION 2021 7
MULTIFAMILY HOUSING:
HOW IS IT AFFECTED BY
COVID-19?
By: Terry Zelen
Learn about updates to design, governmental aid, investments
and technology to understand the impacts of COVID-19 to
multifamily housing.
Before COVID-19 multifamily housing was on the rise. In
fact, 2019 was the sixth year in a row where multifamily
absorption has exceeded 250,000 units. It’s important
to note that millennials make up a large portion of this
multi-family housing demand. Multifamily housing ended
2019 strong, but what are the impacts from a global
pandemic COVID-19?
COVID-19 marks an unprecedented time for not only the
real estate market but for humanity. Many are working
from home now and have become extremely conscious
about maintaining a healthy lifestyle such as encouraging
everyone to wash their hands, avoid large groups of
people, and protect the elderly.
While all of those safe practices will definitely help to
flatten the curve, you are still responsible for running
8 CONSTRUCTIONMONTHLY.COM
your home builder or developer business. If you primarily
build multifamily residences, then I encourage you to
continue reading about how multifamily housing is
impacted by this global virus.
4 Impacts of COVID-19 for Multifamily Housing:
1. Change in Design Preferences
Let’s face it – no one wants to be quarantined in a 500
square foot apartment. Even the most luxurious of
multifamily properties had to limit their amenity usage
for their residents. Not only will the demand for singlefamily
homes increase, but the demand for changes in
multifamily designs will also increase. Here are some
changes to design preferences buyers want:
• Improving the air-quality for multifamily properties to
combat any respiratory diseases and pollutants.
• Incorporating small yards to multifamily units such as
horizontal housing to give people more space and to
socially distance.
• Adding more sanitizing stations in commonly shared
areas such as the clubhouse and gyms within the
complex or community.
• Heavy emphasis on having a “healthy home” for
conscious individuals and families. Examples include
keeping your home dry, clean, safe, and wellventilated.
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SPECIAL HOUSTON SHOW EDITION 2021 9
You will see more and more home builders and developer
companies incorporate these design concepts in the years
to come.
2. Shifts in Unemployment & Governmental Aid
It’s an unfortunate truth that people are losing their jobs
from COVID-19. In the two weeks following the national
emergency declaration, 10 million individuals filed jobless
claims. Since the multifamily sector forms the bedrock
of the urban workforce, it was greatly impacted by job
losses and the ability to pay rent. Let’s discuss further:
• Job losses impact rental leases significantly for
those working in industries dependent on consumer
spending such as food services, retail goods, personal
services, and tourism.
• Lenders have experienced an increased volume of
calls from clients concerned with debt obligations.
• Freddie Mac’s multifamily COVID-19 program
provides three months of forbearance for multifamily
borrowers and tenants.
• Other government efforts include further legislation
allowing local jurisdictions to implement prohibitions
on both evictions and foreclosures.
There is also the Coronavirus Aid, Relief, and
Economic Security Act which provides an expansion of
unemployment benefits to those who are not normally
recipients. For small businesses, there is a loan and grant
program to help maintain payrolls during this difficult
time.
3. Updates to Investments
Did you know they’re actually long-term benefits for
multifamily real estate investors? According to Globe
Street, a team of real estate experts monitoring the
market closely, there are many positives despite the
future unknowns. Here is what they found in a recent
study:
• Multifamily real estate is maintaining its reputation to
be a solid investment for pension funds and REITs.
• Tenant turnover is predicted to decrease significantly,
reducing the operating and capital costs of securing
new tenants.
• Young professionals might gravitate to apartment
style living due to a rise in telecommuting.
• Vacancy rates should remain relatively low with the
decline in the construction of new units.
In addition to the data above, George Maravilla, the
Senior Vice President of Tower Capital, shares that
he is seeing lender participation is up from the recent
shutdown. He notes that although it is slow, progress is
being made and extensions are being approved.
4. Increase in Technology for Construction and
Home Building Firms
COVID-19 has forced many home building and developer
companies to prioritize technology spending more heavily
than ever before. Much of the market is experiencing
a shift from selling homes in person to now selling
homes online. Here are more technology changes from
COVID-19:
• Increased consumer demand for virtual tours and
showings so home buyers can continue on their
search for the perfect place in a safe manner.
• Consumers are now paying online with a 12%
increase in electronic payment volume in April 2020
compared to February 2020.
• Even construction has adapted to this disruption. For
instance, mechanical and plumbing contractor UMC
Inc. has applied its design and installation to have
touch-free wash stations for construction sites.
• While AI is already being used on job sites, there is
talk about adding social distancing monitoring to its
feature set.
Pepper Contracting Services Inc is one of the many
companies already taking advantage of AI’s features.
For example, since they are already using AI to identify
workers, they are using it to monitor groups as well. The
AI company, Smartvid.io, dropped everything to fulfill this
request. They added a new tag in their system to detect
crowding as a social distancing software.
If I was an owner of a construction company, I too would
consider incorporating these technological features into
my business to protect my workers. As a home builder
or developer, consider the costs and benefits for what
advanced technology means for your business.
These four impacts for multifamily housing are only the
tip of the COVID-19 impact iceberg. Expect to recognize
even more impacts and shifts within the market as time
passes.
Terry Zelen is a seasoned Creative Director with more than 35 years of experience
in Home Builder advertising and marketing.
He is the founder of The Punch List, which is an online blog to help inform home
builders and developers on strategic marketing insights to fuel their firm.
10 CONSTRUCTIONMONTHLY.COM
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12 CONSTRUCTIONMONTHLY.COM
HOUSTON
LOS MAGAZINE
ANGELES
The power of a visual presence BEFORE, DURING, AND
AFTER the Build Expo Show
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National and Regional Ad Sales Exec
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amy@constructionmonthly.com
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THE PRESTON
HOLLOW HOME
By Specht Architects
The award winning residence (Architectural Record –
Record House and AIA Austin Design Award of Merit)
was completed in December of 2019. The design of
Specht’s Preston Hollow 8,000 square foot house was
driven by the desire to blur the lines between inside
and outside while providing a sense of privacy and
seclusion from the street and surrounding neighborhood,
at the homeowners request. Its design is influenced by
strategies common to classic Dallas modern homes of the
1950’s and ‘60’s.
Heavy cast-concrete walls extend from the interior of the
house out into the landscape, breaking the “modern box”
and creating courtyards that allow for a bright, naturefilled
view from every room. This effect is complemented
by the huge glass walls that define each space. A large,
floating, pavilion roof hovers over both the interior
and exterior rooms, defining a special “living precinct”
in the site and further fragmenting the boundary
between interior and exterior. The roof shape and large
cantilevered overhangs were carefully configured to
provide complete shading from the harsh Dallas sun at all
times of day. An “Impluvium” or opening in the center of
14 CONSTRUCTIONMONTHLY.COM
the roof is modeled on those found in traditional Roman
houses and allows rainwater and light to reach the garden
below. Flowing water plays a large part in the design as
well. Beginning at the entry, a narrow channel courses
through the site and to the pool beyond. The stream is
punctuated by a series of cascading terraces and a gentle
waterfall near the main entry. At night, lighting within the
water casts changing patterns on the adjacent textured
concrete surfaces.
A NEW BRUTALISM
The concrete walls in the Preston Hollow house were
cast using custom-fabricated formwork that creates a
corrugated appearance. “This technique, a staple of
brutalist architecture from the 1960’s and ‘70’s creates a
play of shadows and pattern that changes throughout the
day. Unlike the brutalist work from that era, however, the
heavy walls here are countered by delicate steel columns,
thin window frames, and the hovering cantilevered edges
of the roof. The concrete is a grounding element that
provides a contrast to the overall lightness of the spaces,”
says Scott Specht, founder Specht Architects.
TRADITIONS OF DALLAS MODERNISM
Dallas has a long tradition of modern architecture that
faded for decades and is now experiencing a resurgence.
The home sites of Central Dallas, which are urban,
relatively dense, and close to the city center, have
driven a unique residential architecture with shaded
and screened living spaces that are inward-looking and
private. The Preston Hollow house refers to examples
such as Edward Durell Stone’s 1959 Oak Court house,
with its outdoor covered dining room surrounded by
water, and Philip Johnson’s 1963 Beck Residence with its
tree-filled inner courtyards.
SUSTAINABLE DESIGN FEATURES
The design for this house is organized around eliminating
direct solar gain while still allowing for expansive views.
The large pavilion roof and cantilevered roof overhangs
were modeled to provide complete passive shading from
the harsh Dallas sun at all times of day. In addition, the
entire west facade has no openings at all. Large operable
areas of glazing allow for extensive natural ventilation
during appropriate seasons. The “Impluvium” allows
rainwater to reach the courtyard garden and water
collection area below. This rainwater is used for irrigation
and other non-potable uses.
Architect: Specht Architects
Landscape Architect: Hocker Design Group
Interior Design: Magni Kalman Design
Contractor: Sebastian Construction
Photography: Casey Dunn
SPECIAL HOUSTON SHOW EDITION 2021 15
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SLOPE IT, SHIELD IT, SHORE IT!
Excavation and trenching are among the most hazardous
construction operations. The Occupational Safety and
Health Administration’s (OSHA) Excavation standards
found in 29 Code of Federal Regulations (CFR) Part
1926, Subpart P, contain requirements for excavation
and trenching operations. To help create awareness and
reduce the number of excavation and trenching incidents,
OSHA promotes a yearly Trench Safety Stand Down
initiative. This year, it will take place June 14-18th.
OSHA defines an excavation as any man-made cut, cavity,
trench, or depression in the earth’s surface formed by
earth removal. A trench is defined as a narrow excavation
made below the surface of the ground. In general, the
depth of a trench is greater than its width, but the width
of a trench (measured at the bottom) is not greater than
15 feet (4.6 m).
Hazards and Solutions
PROTECT WORKERS
IN TRENCHES
Prevent trench
collapses and
save lives:
SLOPE or bench
trench walls,
SHORE trench walls
with supports, or
SHIELD trench
walls with trench boxes
WWW.OSHA.GOV/TRENCHING • 800-321-OSHA (6742) • TTY 877-889-5627
Photo: Efficiency
Production – NAXSA
Trenching and excavation work presents serious hazards
to all workers involved. Cave-ins pose the greatest risk
and are more likely than some other excavation-related
incidents to result in worker fatalities. One cubic yard of
soil can weigh as much as a car. An unprotected trench
can be an early grave. Employers must ensure that
workers enter trenches only after adequate protections
OSHA 3215-06R 2018
are in place to address cave-in hazards. Other potential
hazards associated with trenching work include falling
loads, hazardous atmospheres, and hazards from mobile
equipment. Of the five workplace fatalities related to
excavation & trenching that took place in the state
of Texas in Fiscal Year (FY) 2020, FOUR took place in
Houston or its surrounding areas, two of those were the
result of cave-ins.
OSHA’s regulations apply to open excavations made
on the earths surface, including trenches in workplaces
under its jurisdiction. Following the requirements of the
standards will prevent or greatly reduce the risk of caveins
and other excavation-related incidents.
Some of the compliance methods permitted under the
excavation laws require a competent person to classify
soil and rock deposits as stable rock, type A, B, or C soil.
Appendix A to Subpart P of Part 1926 explains how to
classify soils.
Stable Rock is natural solid mineral matter that can
be excavated with vertical sides and remain intact
while exposed. Type A soils are cohesive soils with an
unconfined compressive strength of 1.5 tons per square
foot (tsf) (144 kPa) or greater, such as clays. Type B soil
includes cohesive soil with an unconfined compressive
strength greater than 0.5 tsf (48 kPa) but less than 1.5
tsf (144 kPa) and granular cohesionless soils (such as
angular gravel, similar to crushed rock, silt, silt loam,
sandy loam, and, in some cases, silty clay loam and
sandy clay loam). Type C soils are cohesive soils with an
unconfined compressive strength of 0.5 tsf (48 kPa) or
less, granular soils (including gravel, sand, and loamy
sand), submerged soil or soil from which water is freely
seeping. Unconfined compressive strength means the
load per unit area at which a soil will fail in compression.
It can be determined by laboratory testing or estimated in
the field using a pocket penetrometer, thumb penetration
tests, or other methods.
Before employees can enter an excavation or trench,
a competent person needs to asses the work area
and determine that it is safe for employees to enter. A
competent person is an individual, designated by the
employer, who is capable of identifying existing and
predictable hazards in the surroundings or working
conditions that are unsanitary, hazardous, or dangerous
to workers, and who is authorized to take prompt
corrective measures to eliminate them.
Under the Excavation standards, tasks performed
by the competent person include classifying soil,
inspecting protective systems, designing structural
ramps, monitoring water removal equipment, and
18 CONSTRUCTIONMONTHLY.COM
conducting site inspections. Employers must ensure that
a competent person inspects all excavations, adjacent
areas, and protective systems daily for possible caveins,
indications of failures in protective systems and
equipment, hazardous atmospheres, and other hazardous
conditions.
No matter how many trenching, shoring, and backfilling
jobs an employer has done in the past, it is important
to approach each new job with care and preparation.
Before starting work, the Excavation standards require
employers to determine the approximate location(s) of
utility installations including but not limited to; sewer,
telephone, fuel, electric, and water lines. Calling 811, the
“Call Before You Dig” number to establish the location
of utilities is a great resource that is available to satisfy
the requirement of determining the location of utility
installations before digging.
OSHA requires that employers protect workers from
cave-ins by sloping or benching the sides of the
excavation, supporting the sides of the excavation, or
placing a shield between the side of the excavation and
the work area. The Excavation standards do not require a
protective system when an excavation is made entirely in
stable rock or when an excavation is less than 5 feet (1.52
meters) deep and a competent person has examined the
ground and found no indication of a potential cave-in.
The Excavation standards require employers to
provide support systems, such as shoring, bracing, or
underpinning when necessary to ensure that adjacent
structures (including adjoining buildings, walls, sidewalks
and pavements) remain stable for the protection of
workers.
OSHA requires employers to provide ladders, steps,
ramps, or other safe means of egress for workers working
in trench excavations 4 feet (1.22 meters) or deeper. The
means of egress must be located so as not to require
workers to travel more than 25 feet (7.62 meters)
laterally within the trench. Any structural ramps used
solely for worker access or egress must be designed by a
competent person.
Please reach out to the Compliance Assistance
Specialist’s in OSHA’s Houston North or South Area
offices if you are interested in holding a Trench Safety
Stand Down event, or if you would like more information
on planned events and how to participate.
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SPECIAL HOUSTON SHOW EDITION 2021 19
National
Association
Of Women
Working In
Houston To
Grow Women
In Construction
By: Angela Robbins
I have always been a no-nonsense girl and have
rarely taken ‘no’ for an answer in my career. The
idea of not being allowed to do something simply
because I am a woman is difficult for me to tolerate.
But this has been a reality for women in the
workplace for generations. Although much has been
done to create a more equal career opportunity for
women, hiring practices, bias, and lack of applicants
continue to plague many industries. Construction
is among them. Addressing this lack of female
employees has been talked about for years and
companies are beginning to pay closer attention.
But in construction women continue to make a
marginal percentage, approximately 9% of the total
workforce. Women working in the male-dominated
construction industry can find great satisfaction in
a variety of roles like project management, design,
safety, and fieldwork.
Many organizations are popping up across the
nation and even globally to try to create interest
in construction fields among women. We tend to
lean toward careers we see women portrayals of in
our youth. This means we must work hard to create
positive images of women in construction for young
girls to view as role models. Working alongside
other associations, the Houston Chapter of National
Association of Women in Construction (NAWIC),
helps to build strategies that attract, hire, and retain
females in the industry.
We seek to create a dialogue with young women in
our Independent School Districts (ISDs), partnering
with other organizations, construction companies,
and even construction suppliers to sponsor an
annual all-female
construction career expo each fall. At its inaugural
event, approximately 1000 girls from 6th -12th
grade participated in an interactive exploration
of careers in construction through hands-on
demonstrations, equipment usage, and powerful
sessions with female construction leaders. Knowing
that getting them interested in middle and high
school is wonderful but realizing we need to
reach even younger children; we sponsor events
for elementary ages like the Block Kids program.
20 CONSTRUCTIONMONTHLY.COM
Growing interest in the industry is just one way we
can influence the talent pool and generate larger
numbers of female candidates for the industry.
But NAWIC also realizes keeping women in the
workforce requires innovative support programs as
well.
We work hard to create high-quality professional
education opportunities for our members as well
as offering mentoring programs and opportunities
to create lifelong friendships and build professional
networks. Each month we serve up exciting
construction related topics to the 70+ women
involved in our chapter and our highly engaged and
active Board of Directors is always working to find
new ways to help women find their way in the
industry. The women of NAWIC are among the
strongest with whom I have had the privilege to
work, as they set forth to continue to break down
barriers in a male-dominated industry. Interested
in supporting them and the women who Build
Houston or maybe joining in the cause? Check out
the website to learn more (www.nawic-hosuton.
org) or join them for their next general membership
meeting.
SPECIAL HOUSTON SHOW EDITION 2021 21
®
DIY Series
1Z Z
ONE
ONE
Z
Z
O
ONE
N
E
Ductless Mini-Split Heat Pump
Multi-Zone
The MRCOOL DIY® Multi-Zone Series ductless mini-split is the only whole-home mini-split
solution that you can install yourself. Simple, easy air comfort in up to four zones.
22 CONSTRUCTIONMONTHLY.COM
The MRCOOL DIY® Quick Connect® Line Set is 100%
accurately precharged with R410A refrigerant. This
makes installation quick and easy with no vacuum
required. Combine linesets together using the
MRCOOL® Coupler to extend the line set size.
Easy DIY® Installation
Pre-charged DIY®
Quick Connect Line Set
Simple to Use
Multi-room Comfort
Energy Efficient DC Inverter
100% Sealed System
Gold Fin® Condenser
Eco Safe R-410A Refrigerant
Smartphone App Controls
Lifetime Technical Support
Follow Me® Feature
Low Ambient Cooling
SMART HVAC CONTROLLER ®
Are You Attending The Houston Build Show?
June 9-10, 2021 | Visit Booth #104
Jeff Cummings will be available to answer any questions you
may have about the full line of HVAC Products we offer.
Visit mrcool.com to view our catalog.
Not able to attend?
Call him directly at (615) 913-6837 or email jeff.c@mrcool.com.
www.mrcool.com | 48 Remington Way, Hickory, KY 42051 | 270.366.0457
SPECIAL HOUSTON SHOW EDITION 2021 23
EXHIBITOR LIST
BOOTH
COMPANY *SPONSORS
545 4REFUEL US, LLC
538 ACCOLEND
534 ADT MULTIFAMILY
434 AEI CORPORATION
316 AGGREKO
101 AIRCRETE
110 ALL WAYS 3D
217 ALLURA USA
601 AMBASSADOR SERVICES LLC GOLD
415 AMERICAN FIRE PROTECTION GROUP
447 AMERICAN STONECAST, LLC
439 AMSTILL ROOFING
235 ANDRETTI INDOOR KARTING & GAMES
140 ANY LAB NOW
216 APRILAIRE
334 ARCHITECTURAL TILE DESIGN
95 ARTISAN PROPERTY SOLUTIONS LLC GOLD
347 ASHTON
435 ATLANCO LLC
314 ATLANTIS RAIL SYSTEMS
422 ATX LED
207 BATH FITTER
221 BEAED, LP
115 BEST WASH INC
222 BROTHERS CABINETRY
602 BSI BUILDING SERVICES INTERNATIONAL
130 BUILDERS ACADEMY
604 BUYERS BARRICADES
97 CANOPY SOLUTIONS
603 CARENOW URGENT CARE
123 CARPORT CENTRAL
631 CARRIER ENTERPRISE
121 CDI SERVICE
416 CENTRAL RENOVATIONS SOLUTIONS
92 CENTURY A/C SUPPLY
229 CLEAR DRAIN LLC
528 COLLABORATIVE SERVICES
414 CONTRACTORS EDGE INSURANCE
432 COOL-A-ZONE
339 COPPERWELD BIMETALLICS
223 CSI LED & HARDWARE
611 DISCOUNT COPY
315 DYNAMIC ELECTRIC INC
228 EMCO PRESS CORP.
607 FIRE SAFE PROTECTION SERVICES
523 FIRETROL PROTECTION SYSTEMS
421 FLEETCHASER
502 FOSTER TEXAS SALES
118 FPCG-FIRE PROTECTION CONSULTING GROUP, LLC
327 GLOBAL LIGHTING PERSPECTIVE
100 GOODMAN AIR CONDITIONING & HEATING
215 GREAT SOUTHERN WOOD PRESERVING
506 GTL LIGHTING
443 GUARDVISION
94 GULF & BASCO
338 GULF-TEX ROOFING
340 HANGAR MARKETING
527 HAWK CONSTRUCTION AND RESTORATION/ ALL REASONS QUARTZ
433 HUNSTMAN BUILDING SOLUTIONS (PREVIOUSLY DEMILEC)
539 HYDRO MIST
628 HYDRO SHIELD/ OAKRIDGE ROOFING
233 IESG (INTERNATIONAL ENGINEERING SUPPORT GROUP)
517 IN SOURCE TECHNOLOGIES
335 INDUSTRIAL TRUCK SAFETY CONSULTANTS
501 INNO METAL STUDS CORP
317 INTEGRATED LIGHTING SYSTEMS
116 INTELGLASS CORP
BOOTH COMPANY *SPONSORS
341 INTERNATIONAL SERVICE PARTNERS
417 IPLUMBER, LLC
426 JANSEN ADJUSTERS INTERNATIONAL
322 JOBTREAD SOFTWARE SILVER
326 JOHNSON SUPPLY
522 JT BATES GROUP
427 KILOWATT SOLAR BRONZE
323 KINGMORE IMPORTS, LLC.
526 LEAFFILTER NORTH OF TEXAS, LLC
117 LEVELED CONCRETE
345 LGC SPECIALTY CONTRACTORS GOLD
239 LINEARSLOTDIFFUSERS.COM
93 LINRON GOLD
85 LP BUILDING SOLUTIONS
440 MALAYSIAN TIMBER COUNCIL
201 MCCLENNY MOSELEY & ASSOCIATES
438 MCS PERSONNEL INC SILVER
516 METRO REPRO
350 MINICK MATERIALS OF TEXAS
620 MISUMARU USA CORP
614 MODERN AC PRODUCTS/ HOME STOCK USA
91 MODERNO PORCELAIN WORKS
333 MONGOOSE FREIGHT SOLUTIONS BRONZE
104 MRCOOL, LLC PLATINUM
142 NAMCO MFG INC
639 NATIONAL ASSOCIATION OF WOMEN IN CONSTRUCTION (NAWIC)
HOUSTON CHAPTER
321 NATIONAL SIGNS
521 NOV PORTABLE POWER
544 OCCUCARE INTERNATIONAL
444 OCCUPATIONAL MEDICAL CARE-LOUIS F. PIUG M.D.
144 OCCUPATIONAL SAFETY AND HEALTH ADMINISTRATION (OSHA)
423 OCCUPATIONAL SAFETY SOLUTIONS LLC
81 ON DUTY SYSTEMS LP/ ON DUTY PEST CONTROL LLC
532 POLAR ICE, INC
307 POLARIS LED
520 POLYGUARD PRODUCTS INC.
332 POLYSOLS, INC.
626 PYRAMID IMPORTS TILE & FLOORING, INC.
106 R&L BUILDING GROUP
114 RAM JACK FOUNDATION SOLUTIONS BRONZE
616 REGEXSEO
541 RELIANT WORKFORCE SOLUTIONS - RELIANT NS
420 RESIDENTIAL ELEVATORS BRONZE
232 RGF ENVIRONMENTAL GROUP
220 SCHOLL LUMBER
146 SIRIUS BUILDING COMPANY
533 STONE CREATIONS OF TEXAS
214 STREAMLINE FUNDING BRONZE
406 STRUCTURAL CONCRETE SYSTEMS GOLD
203 SUNSTONE METAL PRODUCTS LLC
128 TAMKO BUILDING PRODUCTS LLC
320 TARGET STONE
535 TEXAS SILO GRAIN BIN GAZEBOS
615 THE PORTABLE PROTECTOR/PP SEAT 2
344 THERMACOTE INC BRONZE
227 TIGER JAW WOMEN OWN BUSINESS GOLD
621 TREX AERIAL IMAGES
641 TRUE LINE CONSTRUCTION
407 ULTIMATE FLOORS
306 ULTRALOX (INTERLOCKING TECHNOLOGY)
301 UNITED SITE SERVICE BRONZE
127 UT ARLINGTON OSHA EDUCATION CENTER
625 VENUS CABINETRY
515 WORKRISE SILVER
445 ZIPPKOOL, INC
24 CONSTRUCTIONMONTHLY.COM
PRINTED ON 5/12/2021
FLOORPLAN
HOUSTON BUILD EXPO
NRG Park Center, Hall A1
June 9 & 10, 2021 :: Wednesday & Thursday
Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day
KEYNOTE
SPEAKER
150 153 145 250
245 350 345 444 445 545
146
149 246
249 346
349 446
449 546
SEATING
144
147 244
247 344
347 443
447 544
541
142
140
141 240
241
340
341 440
441
540
541
130
139 238
239
338
339 438
439
538
539
128
126
135
133
232
235 334
233 332
335 434
333 432
435 534
433 532
535
533
124
120
129
127
228
226
229
227
326
327 426
429 528
427 526
527
628
626
641
639
118
123 222
121 220
223 322
221 320
323 422
321 420
423 522
421 520
523
521
620
631
116
117 216
217 316
317 416
417 516
517 616
114
115 214
215 314
315 414
415 514
515 614
625
110
621
106
109
207 306
307 406 407 506
509
615
611
104
102
201 203
301
94
401 502
501
607
605
100
97
101
91
92
93 95
604
602
603
601
ENTRANCE
85
81
CONCESSIONS
SPECIAL HOUSTON SHOW EDITION 2021 25
SEMINARS & WORKSHOPS
All Seminars at the Build Expo are FREE to attend!
Keynote Speakers
(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA)
Tom Woodcock
President | Seal the Deal
Sponsored by
Selling in the COVID Era
Wednesday, June 9 | 1:15 p.m. - 2:15 p.m. | Show Floor
Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less
effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to
continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a
mistake and will be realized often when it’s too late. What we’ll cover:
• Is outside sales still relevant • Is Zoom the new normal • Is face to face selling possible
How can you integrate digital selling with traditional selling?
We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction
industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Networking & Association Use
Thursday, June 10 | 1:15 p.m. - 2:15 p.m. | Show Floor
Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues
money and don’t maximize the effectiveness of the association. We will layout how to determine what associations to
join, how to work them and get business from your involvement. The single greatest way to find grouped customers and
network contacts is right in your backyard association!
Work them to the fullest and you’ll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Scott Specht
Founder & Principal | Specht Architects
House of the Future
Wednesday, June 9 | 11:30am - 1:00pm | Show Floor
Scott Specht, founder of AIA Award-Winning firm Specht Architects, will give an interesting and humorous talk about
the history of the “House of the Future.” This will cover unusual ideas from the 1920s through the1970’s of how we’d be
living in the future of 2020. Scott will cover the strange building techniques that these visionaries thought we’d be using,
including spray-foam structures, bolt-together fiberglass shells, and even inflatable bubble homes.
Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of
lighting, home automation, and architecture.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Workshops & Classes | Wednesday, June 9, 2021
Sponsored by
Beating the Price Objection
9:30 a.m. - 11:00 a.m. | Room 300
Tom Woodcock
President | Seal the Deal
Stop letting price be the determining factor in winning projects! This topic deals specifically with the pressure to always
be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win
projects and raise profitability on those projects. The most common mistakes made in bidding are revealed and countered.
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate
Planning Strategies to Protect & Perpetuate your Business
9:30 a.m. - 10:30 a.m. | Room 305
Larry Oxenham
Speaker, Trainer | American Society for Asset Protection
Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of
mind.
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
How to Conduct an Effective JSA
9:30 a.m. - 10:30 a.m. | Room 309
Bradford K. Holman
CEO, Occupational Safety Solutions
A brief overview of a JSA, purpose, and how they are to be accurately utilized in all aspects of job performance.
• The purpose of a JSA:
• Establishing proper job procedures
• Ensuring that all employees are properly trained
• Identifying previously unnoticed hazards
• Reducing workers’ compensation costs
• Increasing worker productivity
• Assisting with regulatory compliance
• Maintaining a healthier workforce
QuickBooks para Contratistas en Español
9:30 a.m. - 10:30 a.m. | Room 301
Vanessa Vasquez
Usted ha estado lidiando con toneladas de papeleo, procesos sin sentido y cabos sueltos que requieren su tiempo y
esfuerzo para crecer y ser más eficientes. Únase a nuestra clase y aprenda todo sobre ser financieramente eficiente.
Conozca la importancia de tener una herramienta de contabilidad real y las diferentes aplicaciones que están disponibles
para el negocio de constructores en este momento. Conozca las soluciones de administración y manejo de la construcción
de inicio a fin, que pueden cambiar su perspectiva por completo acerca de la contabilidad y sus finanzas.
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks
LINEAR DRAINS: The solution to common plumbing and remodeling
problems -1 HSW/ADACE Credit
9:30 a.m. - 10:30 a.m. | Room 312
Chris Lindsay
Regional Sales Manager | QM Drain
QM drain is a provider of Continuing Education for Members of the American Institute of Architects (AIA), Interior Design
Continuing Education Council ( IDCEC) and the National Association of the Remodeling Industry (NARI).
• Which linear drains solve the issue of having an offcenter
drainpipe
• Choosing the perfect linear drain for your project:
functionality meets design.
• All placement options for linear drains and other
solutions.
• Aesthetics and functionality of walk-in showers.
• What is the best material for a drain?
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Understanding The Mindset Of The New Home Buyer
9:30 a.m. - 10:30 | Room 306
Michael Davis & Margaret Harrison
As Realtors, we are in the unique position of being attuned with the mental and emotional drivers of
new home buyers. This positioning allows us to educate new home builders on who and what their
ideal client is all about. In this class, we will be highlighting the top identifiers to help builders, large and
small, best leverage their marketing dollars.
Target Audience: Builders and Contractors
SPECIAL HOUSTON SHOW EDITION 2021 27
NFPA 4: Integrated Testing of Fire Protection and Life Safety Systems
9:30 a.m. - 10:30 a.m. | Room 310
Gilead Ziemba
P.E., M.Sc., PMSFPE | Fire Protection Consulting Group
This session will focus on the new standard from NFPA for integrated testing of fire protection and life-safety systems.
It will start with a history of it’s development, identify when it is required to be utilized by the IBC and NFPA 101, and
introduce the overall requirements. This session will focus on Integrated Test Plans, the process of integrated testing,
required documentation, and will end with some best practices from a seasoned Integrated Testing Agent.
Target Audience: Engineers, Builders, and Contractors
17 Most Impactful Marketing Tactics
9:30 a.m. - 10:30 a.m. | Room 308
John Seal
Founder | Hangar Marketing
You will learn the 17 most impactful marketing tactics to set your business apart from the competition. Tactics include
simple but effective social media strategies, how to leverage customer reviews to win new clients, and the best ways to
measure your marketing to keep those dollars accountable.
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Google Partner Teaching: Intro to SEO & Understanding your Website
(BEGINNERS) - Part 1
9:30 a.m. - 10:30 a.m. | Room 304
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
In this class you will learn:
(The starting point for business owners that don’t know
much about online advertising)
• Types of coded websites
• What makes sense for you to use
• What the cost should be
• Basic Building of your website – easiest things to do,
most overlooked
• How to read the basics in Google Analytics
• Google Search Console
• Density of text
• Understanding user experience
• Reading competitors’ strategies
• Identify keywords that will have the most impact
• Understand why all SEO companies have different
strategies
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Supporting Green Lifestyles with Technology Systems -1 AIA Credit
9:30 a.m. - 10:30 a.m. | Room 307
Luis Cortez
CEO | Echo Workshop
A “green or sustainable home” extends beyond recycling and energy efficiency. Clients today want to live a greener lifestyle.
Participants in this course will discuss components of “living green”, and how using technology can actually help their clients
live a greener and more sustainable life. Additionally, attendees will discuss the ways control systems can improve durability,
and enhance health as well as the comfort of a home and its occupants through HVAC, lighting and lighting control,
automated shading, smart appliances, and water usage. Participants will also discuss how a cooperative mentality among
trades in the design and build process can help clients achieve their “green and sustainable goals”.
Target Audience: Builders and Contractors
Why Train? Fall Protection
9:30 a.m. - 10:30 a.m. | Room 311
Steven Hacker
Owner | Industrial Truck Safety Consultants
Training is mentioned several thousand times throughout OSHA regulations. OSHA has stated that there is a serious lack
of training across all industries and that proper training can reduce injuries by 70%. Every employer is required under OSHA
regulations to “instruct each employee in the recognition and avoidance of unsafe conditions and the regulations applicable
to his/her work environment”.
Training for fall protection is also in the top ten. Training is often seen as just an expense however it is an investment in the
future of your company. This presentation will discuss the benefits of a good training program.
Target Audience: Contractors, Builders, Remodelers, Business Owners and Executives
Tricks, Tips, & Ploys in Project Scheduling
9:30 a.m. - 10:30 a.m. | Room 303
Saleh Mubarak
Author, Public Speaker & Trainer
Construction project scheduling is an interesting field where science meets art. Even though the concept is simple and can
be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips can
make a big difference between the success and failure of the project. This seminar covers a wide collection of them to make
the project management team aware of them. This includes tips for good practices as well as common mistakes.
Target Audience: Builders and Contractors
What are Time Impacts? Identifying & Quantifying Acceleration,
Delays & Disruptions
9:30 a.m. - 10:30 a.m. | Room 302
Akshaya Iyer & Jesus Schuldes
The presentation will define “construction time impacts” and will provide an overview of critical path
method (CPM) scheduling and industry-recognized forensic schedule analysis methodologies.
Target Audience: Builders and Contractors
Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 1
10:40 a.m.-11:30 a.m. | Room 304
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is)
• Writing text with your keywords
• Security strategies
• Writing meta tags (Title, Description, H)
• Ranking Strategies
• Implementing and Following Google Strategies
• Google AdWords – BASIC training
• Bert
• Do’s / Don’ts
• EAT
• HREFLANG Tag
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Cost-Effective Marketing Strategies for Business Owners
11:00 a.m.-12:00 p.m. | Room 312
Dmitrii Kustov
Internet Marketing Director | Regex SEO
With so many marketing and advertising options out there, it is difficult to know what marketing strategies are worth looking
into. This class will allow business owners, marketing directors, managers, contractors and construction professionals to
clearly understand what strategies would bring the most bang for your buck.
The Human Color Experience – 2021 Color Trends -1 AIA Credit
11:00 a.m. - 12:00 p.m. | Room 305
Annie Miranda-Sommer
Architectural & Design Representative | Benjamin Moore-North America
• Learn ways in which humans are affected by color both physically and emotionally, thus using this knowledge to make
impactful and effective color selections.
• Understand how the eye and brain work together to process color, in addition to ways in which the brain shapes our
visual perception of color.
• Differentiate between various elements that contribute to emotional reactions to color including inherent color
responses, learned and past experiences, cultural associations, use of language to describe color.
• Consider how color is a tool for communicating messages, directions, and serves as a vehicle for self-expression,
particularly in contactless environments.
• Explore the Color of the Year and Color Trends 2021 palette and concept
Target Audience: Contractors, Builders, Remodelers, Business Owners and Executives
SPECIAL HOUSTON SHOW EDITION 2021 29
DIY Ductless Mini Split and Inverter Technology
11:00 a.m.-12:00 p.m. | Room 303
Jeff Cummings
Sales Representative | MRCOOL, LLC
Product overview demonstrating how contractors can save time and money installing MRCOOL systems.
Target Audience: Contractors, Electricians, Home Builders, Maintenance Personnel
Rental Equipment Insurance Options
11:00 a.m.-12:00 p.m. | Room 310
Jayme Bates
CEO and Co-Owner | JT Bates Group
Construction companies, contractors, and advanced DIYers often make use of rental equipment to get the job done right.
Every rental transaction requires proof of insurance, but what is the right choice to protect your business or your livelihood?
Jayme walks you through the three options available for covering rental equipment and gives you the tools you need to
make an informed choice that is best for you.
Sealing in Buildings for Watertight and Airtight
11:00 a.m.-12:00 p.m. | Room 302
Santiago Pacheco
International Engineering Support Group
What is a sealant? Chemical components of the sealant, their properties, how to apply, how the right sealant can solve the
challenges that present the new regulations on buildings, how and where to use the sealant in the construction buildings
(Commercial and Residential). We will give several examples where to apply.
QuickBooks for Contractors - Part 1
11:00 a.m.-12:00 p.m. | Room 301
Vanessa Vasquez
This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables
and the overall benefits of either the online or desktop applications.
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks
“Look before you Leap” Things to know before buying a home
11:00 a.m.-12:00 p.m. | Room 306
Bryon Parffrey
In this video presentation you will go on site during an actual inspection and learn about some of the things to look for
before buying or flipping a home. This is the latest video from Bryon A. Parffrey, and it will be well worth your time to see it,
learn from it and have your questions answered.
This is for anyone who is buying or flipping a home. The inspection report is a very valuable guide to what needs repair and
can ensure that you get what you pay for.
30 CONSTRUCTIONMONTHLY.COM
Impact of Social Media & Brand Identity
11:30 a.m.-12:30 p.m. | Room 308
John Seal
Founder | Hangar Marketing
Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to
provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the
process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it
will have on your sales strategy and overall business goals.
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Sponsored by
Selling During COVID - Using Technology
11:45 a.m.-12:30 p.m. | Room 304
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been
using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of
dollars in the last 12 months. What you can expect to learn:
• How to build an Avatar. Then turn that into a Prospects
Bio.
• Target your Prospects using the information from the
previous step
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m. | Room 300
Tom Woodcock
President | Seal the Deal
Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common
errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter
them. Make sure your approach to the customer base is the most effective possible. These errors are often made without
the contractor even realizing they’re making them. This cripples their chances of winning profitable projects.
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
• How to break through the clutter of the world to GRAB
ATTENTION.
• Putting leads into your sales system as well as nurture
leads that don’t buy immediately.
Workshops & Classes | Thursday, June 10, 2021
Overcoming the Challenges of Preparing for and Working in a Post
COVID-19 World
9:30 a.m. - 10:30 a.m. | Room 309
Bradford K. Holman
CEO, Occupational Safety Solutions
3 Key Steps:
• Perform a risk assessment & develop a COVID-19 policy
• Put a system in place to implement policy
• Test your processes and monitor for updates
Light and Wellness: Design Ramifications of Circadian Lighting in the Built
Environment -1 AIA Credit
9:30 a.m. - 10:30 a.m. | Room 307
Luis Cortez
CEO | Echo Workshop
Learning Objectives:
• Define circadian rhythm and how it impacts the human body’s sleep/wake cycle.
• Identify the five controllable lighting parameters that have a circadian impact.
• Differentiate between the two primary circadian metrics and use the Circadian Stimulus calculator to determine
successful design for circadian entrainment.
• Execute four lighting design techniques to create a circadian focused solution.
Target Audience: All building and construction professionals
Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate
Planning Strategies to Protect & Perpetuate your Business
9:30 a.m. - 10:30 a.m. | Room 305
Larry Oxenham
Speaker, Trainer | American Society for Asset Protection
Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of
mind.
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Understanding The Mindset Of The New Home Buyer
9:30 a.m. - 10:30 | Room 306
Michael Davis & Margaret Harrison
As Realtors, we are in the unique position of being attuned with the mental and emotional drivers of
new home buyers. This positioning allows us to educate new home builders on who and what their
ideal client is all about. In this class, we will be highlighting the top identifiers to help builders, large and
small, best leverage their marketing dollars.
Target Audience: Builders and Contractors
Why Train? Fall Protection
9:30 a.m. - 10:30 a.m. | Room 311
Steven Hacker
Owner | Industrial Truck Safety Consultants
Training is mentioned several thousand times throughout OSHA regulations. OSHA has stated that there is a serious lack
of training across all industries and that proper training can reduce injuries by 70%. Every employer is required under OSHA
regulations to “instruct each employee in the recognition and avoidance of unsafe conditions and the regulations applicable
to his/her work environment”.
Target Audience: Contractors, Builders, Remodelers, Business Owners and Executives
Digital Marketing Bootcamp
9:30 a.m. - 10:30 a.m. | Room 308
John Seal
Founder | Hangar Marketing
What you need to know to succeed in digital marketing. Learn search engine optimization, pay-per-click advertising,
social media marketing, email marketing, utilizing video to promote your business, and how to poach customers from your
competitors.
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
What are Time Impacts? Identifying & Quantifying Acceleration,
Delays & Disruptions
9:30 a.m. - 10:30 a.m. | Room 302
Akshaya Iyer & Jesus Schuldes
The presentation will define “construction time impacts” and will provide an overview of critical path
method (CPM) scheduling and industry-recognized forensic schedule analysis methodologies.
Target Audience: Builders and Contractors
32 CONSTRUCTIONMONTHLY.COM
Google Partner Teaching: Intro to SEO & Understanding your Website
(BEGINNERS) - Part 2
9:30 a.m. - 10:30 a.m. | Room 304
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
In this class you will learn:
(The starting point for business owners that don’t know
much about online advertising)
• Types of coded websites
• What makes sense for you to use
• What the cost should be
• Basic Building of your website – easiest things to do,
most overlooked
• How to read the basics in Google Analytics
• Google Search Console
• Density of text
• Understanding user experience
• Reading competitors’ strategies
• Identify keywords that will have the most impact
• Understand why all SEO companies have different
strategies
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
NFPA 4: Large Multifamily Developments, Biggest Building and
Fire Code Follies
9:30 a.m. - 10:30 a.m. | Room 310
Gilead Ziemba
P.E., M.Sc., PMSFPE | Fire Protection Consulting Group
This session, presented from the perspective of an IBC/IFC code compliance expert, will go over major mistakes made by
design professionals and contractors when planning and building large multifamily developments. These mistakes can be
VERY costly, time consuming, or both. The presentation will identify several common pitfalls that you can avoid ahead of
time to make your next multifamily development go smoother with the local Fire Marshal and Building Department.
Target Audience: Engineers, Builders, and Contractors
Introduction to Construction Cost Estimating
9:30 a.m. - 10:30 a.m. | Room 303
Saleh Mubarak
Author, Public Speaker & Trainer
Cost estimating is arguably the most important function in construction project management. It may be indeed the difference
between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect
costs, detailed vs approximate estimates, and more.
Target Audience: Builders and Contractors
Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 2
10:40 a.m.-11:30 a.m. | Room 304
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is)
• Writing text with your keywords
• Writing meta tags (Title,
Description, H)
• Implementing and Following
Google Strategies
• Bert
• EAT
• Security strategies
• Ranking Strategies
• Google AdWords – BASIC training
• Do’s / Don’ts
• HREFLANG Tag
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
DIY Ductless Mini Split and Inverter Technology
11:00 a.m.-12:00 p.m. | Room 303
Jeff Cummings
Sales Representative | MRCOOL, LLC
Product overview demonstrating how contractors can save time and money installing MRCOOL systems.
Target Audience: Contractors, Electricians, Home Builders, Maintenance Personnel
Cost-Effective Marketing Strategies for Business Owners
11:00 a.m.-12:00 p.m. | Room 312
Dmitrii Kustov
Internet Marketing Director | Regex SEO
With so many marketing and advertising options out there, it is difficult to know what marketing strategies are worth looking
into. This class will allow business owners, marketing directors, managers, contractors and construction professionals to
clearly understand what strategies would bring the most bang for your buck.
Build Energy FFFREE Healthy Homes
11:00 a.m.-12:00 p.m. | Room 306
Bryon Parffrey
This presentation teaches how to build energy savings into a home using passive solar energy and other methods which will
save you thousands of dollars over the life of the home.
Home builders can benefit also, as a home that is energy efficient is a home that will stand out in today’s real estate market.
This Seminar is an actual part of the curriculum at Builder’s Academy, Inc.
Reserve your spot early as this course is always very popular!
The Two Most Critical Ways to Build Your Brand and
Shape Customer Perception
11:00 a.m. - 12:00 p.m. | Room 308
John Seal
Founder | Hangar Marketing
Brands that differentiate themselves today are capturing market share, growing revenue and maximizing profitability. By
attending this session you will discover two of the most critical ways to differentiate your brand, and learn powerful tactics
to shape customer perception.
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Rental Equipment Insurance Options
11:00 a.m.-12:00 p.m. | Room 310
Jayme Bates
CEO and Co-Owner | JT Bates Group
Construction companies, contractors, and advanced DIYers often make use of rental equipment to get the job done right.
Every rental transaction requires proof of insurance, but what is the right choice to protect your business or your livelihood?
Jayme walks you through the three options available for covering rental equipment and gives you the tools you need to
make an informed choice that is best for you.
QuickBooks for Contractors - Part 2
11:00 a.m.-12:30 p.m. | Room 301
Vanessa Vasquez
This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables
and the overall benefits of either the online or desktop applications.
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks
SILVER
SPONSOR
Flexible Staffing
Professional Careers
MCS Personnel is one of the fastest growing female privately-owned
staffing companies specializing in matching talented professionals with
the right companies for maximum success!
• Temporary Staffing
• Payrolling Services
• Long-Term Positions
• Direct Hire
• Temp-to-Hire
• On-Site Staffing
• Short-Term Positions
(281) 933-3256 • www.mcspersonnel.com • Booth #438
34 CONSTRUCTIONMONTHLY.COM
From Estimating to Invoicing
- How To Manage Your Jobs
More Profitably
11:00 a.m.-12:00 p.m.
Wednesday 9 | Room 313
Eric Fortenberry
Founder & CEO | JobTread
In today’s highly competitive market, it’s more
important than ever to be on top of your numbers.
If you can’t price your jobs accurately and
don’t have a great process for managing your
costs throughout the job, you’re setting yourself
up for failure.
During this presentation, we’ll discuss common
pitfalls, cover lessons learned from real world
experiences, and provide actionable takeaways
to improve your processes for everything from estimating
to bidding, job costing, purchase orders,
vendor bills, customer invoicing, and more.
A Better Way to Manage Your
Jobs From Start to Finish -
JobTread Demo
12:15 p.m.-1:00 p.m. Wednesday 9
& Thursday 10 | Room 313
Eric Fortenberry
Founder & CEO | JobTread
JobTread brings your entire business together
in one platform. It’s the easiest way to get
organized, win your time back, and supercharge
your efficiency. All in one place.
Come learn how the latest in construction
management technology is helping builders and
contractors get organized, improve your day-today
processes, and take your home building to the
next level.
Leveraging Technology to
Manage and Scale Your Jobs
Based Business
11:00 a.m.-12:00 p.m.
Thursday 10 | Room 313
Eric Fortenberry
Founder & CEO | JobTread
Business can be done today in ways that the
leaders who have gone before us could only
dream of. Effectively leveraging software systems
can give you the edge over your competition and
take your business to the next level.
During this session, we’ll unpack ways to help
you better manage your business and discuss
strategies to help you win more jobs and make
more money in less time.
SPECIAL HOUSTON SHOW EDITION 2021 35
EASY, SAFE
& CLEAN.
Site Solutions
Portable Toilets
Restroom Trailers
Hand Sanitizing Stations
Temporary Fencing
Roll Off Dumpsters
Septic System Service
Booth #301
1-800-TOILETS / UnitedSiteServices.com
INFILL DEVELOPMENT
FLIPS
NEW CONSTRUCTION
Contact us today or visit us at booth #214 for more
information on private construction loans.
(512) 250-8575
info@streamlinefunding.com
streamlinefunding.com
36 CONSTRUCTIONMONTHLY.COM
Booth #93
SPECIAL HOUSTON SHOW EDITION 2021 37
Advocating for
Houston’s Growth
by Aimee Bertrand
The Greater Houston Builders Association (GHBA)
welcomes you to the Houston Build Expo! Houston
is one of the fastest growing housing markets in the
country and the GHBA is the largest home builders’
association in Texas.
Our more than 1,400 member companies not
only consist of residential home builders, but also
residential land developers, remodelers, engineers,
associates and vendors, all affiliated with the home
building industry. Together, the GHBA has the
largest Remodelers Council and the largest Sales &
Marketing Council in the National Association of
Home Builders. Our membership also includes the
Custom Builders Council, Bay Area Builders Division
and Montgomery County Builders & Developers
Division.
These groups meet regularly, hold educational
luncheons, provide material to GHBA members
through online and in-person learning, host
networking events and dedicate time and resources
to GHBA charities, including Operation Finally Home
and HomeAid Houston.
regularly with building regulators and inspectors at
the local level, and provide insight and expertise
on local development commissions and taskforces.
And at the state level, legislators propose thousands
of new bills every session, many that affect home
building, and we take an active role in advocating on
behalf of our industry.
The past 12 months have been a challenge
for all industries, and devastating for so many.
Homebuilding professionals were classified as
essential workers during the early days of the
pandemic, in recognition of the integral part in our
community that home builders play. We are so
fortunate to have dedicated GHBA members who
are both hardworking and resilient. This has allowed
the Association to emerge from a global pandemic
inspired to move forward with an extensive calendar
of events and education classes. In partnership with
our members, the GHBA continues its mission to
interact with government, the community, and the
general public to enhance the business climate for its
members, and to provide quality obtainable housing
to the community it serves.
The GHBA also participates in a very robust
government affairs advocacy program.
Member builders work closely with local officials
during each code cycle review, meet
38 CONSTRUCTIONMONTHLY.COM
Please visit www.ghba.org for more information on
opportunities for education and networking at the
GHBA. We look forward to building a GREATER
Houston, with you.
ENCOMPASSING QUALITY
EARNING CONFIDENCE
Booth #95
At Artisan, our clients come first. Our extensive experience
and knowledge of the residential and commercial remodeling
industries has helped us to develop solutions that answer the
needs of today’s clients, our clients.
Elegant Kitchens & Baths
All-inclusive Remodeling Amenities
Rehab, Make-ready and Maintenance
832.231.9793 • www.artisanhomepro.com
PROPERTY
SOLUTIONS LLC
E X P E R T R E M O D E L I N G
SPECIAL HOUSTON SHOW EDITION 2021 39
What Does the
Future Hold
for the Interior
Design Industry?
By Sari Karki-Rajabi, ASID, RID
The current pandemic has forced all of us, including
the interior design industry, to change how we go
by our daily lives. It has changed how we conduct
our business, how we design, and types of projects
we are requested to do. At this point, no one really
knows what “the new normal” will be, but one thing
is sure, the new normal will change many aspects of
our daily lives.
American Society of Interior Designers (ASID)
is staying on top of the changing situation and
conducting ongoing surveys of the interior design
industry, businesses, and interior designers to
identify issues that the design community is
experiencing due to COVID-19. Past surveys
indicate that the design community is expecting shift
“in operations, strategies, and practice, including the
design problem, process, and outcome”. The level
of the impact of the current situation on the design
industry is a major concern to designers. In reference
to business practices, designers identified business
development as the number one concern, followed
by client engagement and procurement delivery
process and timelines.
From now on client engagement will be a top
priority in future business development for
designers surveyed. As interior designers prepare
upcoming challenges, they are engaging in
continuing education classes that focus on evidence
based design, material / chemistry composition,
sustainability, and universal design. The survey
indicates that the interior design community
identifies health and wellness as a top priority in
design as we move forward. The current health
crisis enforced stay and work at home orders with
social distancing, design firms quickly adjusted their
day to day business practices to accommodate new
requirements.
Firms opted for remote work using online
communication methods and virtual meetings
with clients, coworkers, and vendors. Some firms
continued working on their current project load and
are reporting that the project load is holding up
steady, while others find their project load slowing
down or projects being placed on hold. Per ASID’s
survey, health and wellness emerged as the design
field’s top focus for the future.
What changes in design projects can we expect
at the workplace? The health and wellness of
the occupants remains a priority in design. As a
response to current crisis building systems, including
40 CONSTRUCTIONMONTHLY.COM
construction materials and finishes, may see
upgrades as companies are making improvements
while focusing on the health and wellbeing of the
occupants. Designers will be specifying products
and finish materials that are cleanable with sanitizing
chemicals and have antimicrobial qualities. The
popular open office concept with hoteling and
shared hot desking will see changes coming it’s way.
Individual, separated, and protected work areas will
be in demand. Meeting and collaboration spaces
may require redesign to comply and allow social
distancing.
Part of sustainable and environmentally conscious
business models, companies continue to seek
sustainable and health-focused rating systems such
as LEED and WELL. LEED (Leadership in Energy
and Environmental Design) is a green building
certification system with a focus on designing and
building utilizing strategies that improve building
performance including energy savings, water
efficiency, CO2 emissions reduction, improved
indoor environmental quality, and use of sustainable
resources. WELL Building Standard, a performancebased
system, focuses exclusively on the impacts
of buildings on human health and wellness. WELL
website, defines some of its principles as follows:
WELL is equitable “providing the greatest benefit
to the largest number of people, inclusive of all
demographic and economic groups”, and as a global
system it provides “regionally appropriate pathways
to meeting health intents based on where projects
are located”. WELL uses evidence-based design
SPECIAL HOUSTON SHOW EDITION 2021 41
principles that are based on scientific research.
How about residential design, what changes and
types of projects can we expect in the future? As we
are spending more time at our homes, we have had
time to study the functionality and quality of our
residences. Many of us have found areas that need
reconfiguration, new furnishings, or full remodels to
bring the space to meet our current standards and
requirements.
Remodeling and reconfiguring home offices
and workspaces tops the list of homeowners as
companies are sending workers to work from home.
In some cases, this may include a couple and their
children who each need a workspace to conduct
their regular business or attend online school and
business sessions. Homes often have studies and
designated built-in desks or counters, but these
spaces often do not have acoustical privacy or
multiple workstations nor ergonomic furniture
suitable for the eight-hour workday. Some residents
have found that the current residential trend of an
open floor plan is not always the most functional
solution either as it may lack privacy as all family
members are staying home. The open floor plan may
remain popular in the future with the addition of
hidden, movable partitions or doors that can easily
transform the space layout as needed without
compromising the esthetics. In addition to home
offices, entryways, kitchens, and bathrooms are
some of the areas of the home that will see a surge
of redesign requests. In efforts to keep contaminants
42 CONSTRUCTIONMONTHLY.COM
outside of living space, there may be a need for
drop-off or cleaning zones at entryways, where
residents standard can size remove pantry outer may ware, become place inadequate products and
before constructing taking then a secondary into the home. food supply storage
may solve the issue. The kitchen technology has
While made adhering huge leaps to social over distancing the last years guidelines and smart we
are appliances, making fewer steam grocery ovens, store induction trips and cooktops, shopping
to feed
and so
a family
on are
for
all
a
designed
week or two,
to ease
a standard
the workload
size
pantry may become inadequate and constructing a
of food prep, cooking, and cleaning, so kitchen
secondary food supply storage may solve the issue.
remodels from replacing the appliances to
The kitchen technology has made huge leaps over
complete renovations will be on homeowners
the last years and smart appliances, steam ovens,
induction
wish list.
cooktops,
Bathroom
and
remodels
so on are
and
all designed
updates
to ease will also the workload make it to of many food homeowners’ prep, cooking, project and
cleaning, list. The so kitchen project remodels scope may from vary replacing from updating the
appliances standard to showerhead complete renovations to rain shower will be head on with
homeowners handheld shower wish list. assembly Bathroom to remodels full remodels and
updates that include will also health make and it to wellness-promoting
many homeowners’
project fixtures list. such The project as steam scope showers, may vary chroma from therapy
updating bathtubs, standard so showerhead forth. to rain shower head
with handheld shower assembly to full remodels that
include Based health on current and wellness-promoting indicators interior fixtures design such
as steam services showers, will continue chroma to therapy be in demand bathtubs, in the and so
forth.
near future while the project types and scopes
will change or shift to some degree in both
Based on current indicators interior design services
will continue to be in demand in the near future
commercial while the project and residential types and fields. scopes We will do change not
know or shift what to some the future degree exactly in both looks commercial like, and and the
state residential of our fields. economy We do will not further know guide what business the future
development, exactly looks like, but and we can the all state agree of our that economy there will
will further be a guide change business and shift development, how we conduct but we can all
business
agree that
when
there
our
will
new
be a
normal
change
emerges.
and shift
The
how we
conduct business when our new normal emerges.
design community must actively prepare for new
The design community must actively prepare for
strategies of conducting business and embrace
new strategies of conducting business and embrace
changing project types and scopes to remain
changing project types and scopes to remain
resilient
resilient
in
in
these
these
uncertain
uncertain
times.
times.
Sari Karki-Rajabi, ASID, RID
Sari Karki-Rajabi, ASID, RID
President 2019-2020, ASID Texas Gulf Coast
President,
www.txgc.asid.org
ASID Texas Gulf Coast
Sari Karki-Rajabi is an interior designer, her
design, residential new construction, and remodel.
projects include corporate workplace design,
residential new construction, and remodel.
Sari Karki-Rajabi is an interior designer, her projects include corporate workplace
SPECIAL SPECIAL HOUSTON HOUSTON SHOW SHOW EDITION EDITION 2020 202135
43
SOLAR ISN’T COMING,
SOLAR IS HERE AND IT’S
HERE TO STAY
The cost of electricity for a typical solar system, not
including the increase in the value of the home, is about 5
cents per kWh all in. Right now, most people are paying
between 10 cents and 20 cents per kWh from their Retail
Electric Providers. And that is without the rate increases
in the future, which are coming.
Studies from Zillow show that homes with solar sell for
4% more than homes without solar and they sell much
quicker. If you include the increase in the value of the
home, the cost of electricity with solar is closer to 2
cents per kWh. Yes, I said 2 cents. That is like locking
a 2-cent rate for the next 25 years. It is one of the few
investments you make in your home that can generate
income and real annual savings. That is a payback on the
investment of about 5 years.
The new administration has made climate change, which
includes solar, energy storage, and electric vehicles, a top
priority. The investment tax credit was scheduled to drop
to 22% this year, but has been continued at 26% for the
next three years. There is also accelerated depreciation
available further enhancing the return on investment.
Because that is what solar is: it is an investment.
Solar is a safeguard. Installing solar and energy storage
and/or generation eliminates your reliance on “the
grid” making you energy independent. When the next
major storm hits your lights and heat will stay on. Even
if ERCOT’s supply is low during another major freeze or
if hurricanes knock down powerlines. The solar panels
we install are designed to withstand category 3 force
winds and operate in extreme temperatures. Unlike wind
turbines solar has zero moving parts making maintenance
low. All you need is the sun.
In “non-legal” language, you can’t stop a homeowner
from installing solar on his roof. You can make sure he
follows the correct procedure, and you can enforce minor
requirements like the color of the trim. The Board can
also provide a design that is within 10 percent of the
output of the system proposed by the homeowner. It’s
the 10% rule.
kiloWatt Solar has a builder program where kiloWatt will
install the solar systems on new construction with no
out-of-pocket costs to the builder.
Booth #427
44 CONSTRUCTIONMONTHLY.COM
SPECIAL HOUSTON SHOW EDITION 2021 45
ADVERTISING RESOURCE GUIDE
HVAC-CONTRACTOR
MRCOOL, LLC.
Platinum Sponsor
Booth #104 | See ad page 22-23
WWW.MRCOOL.COM
48 Remington Way
Hickory, KY 42051
(615) 913-6837
FACILITY & GROUNDS MAINTENANCE
AMBASSADOR SERVICES, LLC.
Gold Sponsor
Booth #601 | See Back Cover
WWW.AMBASSADORUSA.COM
11710 North Freeway, Ste. 200
Houston, TX 77060
(281) 727-0117
GENERAL CONTRACTOR - REMODEL
ARTISAN PROPERTY SOLUTIONS, LLC.
Gold Sponsor
Booth #95 | See ad page 39
WWW.ARTISANHOMEPRO.COM
2925 Gulf Freeway S. Ste. B-156
League City, TX 77573
(832) 231-9793
FOUNDATION REPAIR
LGC SPECIALTY CONTRACTORS
Gold Sponsor
Booth #345 | See ad page 16
WWW.LAGOLDCO.COM
415 E. Crosstimbers Rd.
Houston, TX 77022
(832) 479-9029
FLOORING
LINRON
Gold Sponsor
Booth #93 | See ad page 37
WWW.LINRON.COM
6110 Thomas Road
Houston, TX 77041
(866) 4LINRON
CONCRETE ARCHITECTURAL
STRUCTURAL CONCRETE SYSTEMS, LLC.
Gold Sponsor
Booth #406 | See ad page 2
WWW.SCS.NET
20108 Imperial Oak Dr.
Magnolia, TX 77355
(281) 583-7776
46 CONSTRUCTIONMONTHLY.COM
®
ALL PROTECTIVE PRODUCTS/PRUNING & GARDENING
TOOLS/MANY ESSENTIALS FOR HOME USE
TIGER JAW WOMEN OWN BUSINESS
Gold Sponsor
Booth #227 | See ad page 45
WWW.TIGERJAW.COM
11450 US 380 / Suite 130-290
Cross Roads, TX 76226
(940) 365-6100
CONSTRUCTION SOFTWARE- PRODUCTIVITY
JOBTREAD SOFTWARE
Gold Sponsor
Booth #322 | See ad page 35
WWW.JOBTREAD.COM
275 Campbell Rd. Ste. 314
Richardson, TX 75080
(972) 388-1001
EMPLOYMENT STAFFING
MCS PERSONNEL INC.
Silver Sponsor
Booth #438 | See ad page 34
WWW.MCSPERSONNEL.COM
11000 Stancliff Rd. Ste. 190
Houston, TX 78099
(281) 933-3256
WORKFORCE MANAGEMENT SOLUTION
WORKRISE
Silver Sponsor
Booth #515 | See ad page 3
WWW.WORKRISE.COM
6532 LBJ Freeway
7015 W. Tidwell Rd Suite G-101
Houston, TX 77092
(713)766-3050
SOLAR/WIND ENERGY SYSTEMS
KILOWATT SOLAR
Gold Sponsor
Booth #427 | See ad page 44
WWW.KILOWATTSOLAR.COM
2626 Westheimer Rd., Ste. 205
Houston, TX 77098
(713) 635-9094
FREIGHT TRANSPORT
MONGOOSE FREIGHT SOLUTIONS
Bronze Sponsor
Booth #333 | See ad page 12
WWW.MONGOOSEFS.COM
9649 W. Wingfoot
Houston, TX 77041
(713) 996-7119
FOUNDATION REPAIR
RAM JACK FOUNDATION SOLUTIONS
Bronze Sponsor
Booth #114 | See ad page 9
WWW.RAMJACKSYSTEMS.COM
2121 Brittmoore Rd. Ste. 4500
Houston, TX 77043
(713) 858-7042
RESIDENTIAL ELEVATOR MANUFACTURING AND
INSTALLATION
RESIDENTIAL ELEVATORS
Bronze Sponsor
Booth #420 | See ad page 12
WWW.RESIDENTIALELEVATORS.COM
2910 Kerry Forrest Parkway, D4-1
Tallahassee, Fl 32309
(281) 667-1187
FINANCIAL
STREAMLINE FUNDING
Bronze Sponsor
Booth #214 | See ad page 36
WWW.STREAMLINEFUNDING.COM
9050 N. Capital of Texas Highway, Building 3, Ste. 130
Austin, TX 78759
(512) 250-8575
COOLING / MISTING SYSTEMS
HYDRO MIST
Booth 539 | See ad page 36
WWW.HYDROMISTUSA.COM
703 Cypress Creek
Cedar Park, TX 78613
(512) 230-6138
LOCAL DISTRIBUTOR FOR : APPLIANCES, CABINETS,
COUNTERTOPS, WINDOW AND DOORS
GULF & BASCO
Booth #94 | See ad page 19
WWW.GULFBASCO.COM
2425 Broad Street
Houston, TX 77087
(713) 645-6611
HVAC-EQUIPMENT DISTRIBUTOR
CENTURY A/C SUPPLY
Booth 92 | See ad page 11
WWW.CENTURYAC.COM
10510 W. Sam Houston Pkwy S.
Houston, TX 77099
(832) 689-2612
COATINGS MANUFACTURER
THERMACOTE INC
Bronze Sponsor
Booth #344 | See ad page 9
WWW.THERMACOTE.COM
1369 Herrington Road
Lawrenceville, GA 30044
(770) 458-6877
PORTABLE SANITATION SERVICES PROVIDER
UNITED SITE SERVICE
Bronze Sponsor
Booth #301 | See ad page 36
ww.UnitedSiteServices.com
118 Flanders Road
Westborough, MA 01581
1.800.TOILETS
AERIAL PHOTOGRAPHY
TREX AERIAL IMAGES
Booth #621 | See ad page 19
WWW.TREX-AI.COM
2023 Aspen Point Lane
Rosenburg, TX 77469
(832) 623-0913
SPECIAL HOUSTON SHOW EDITION 2021 47
Official COVID Cleaning Company
of the Houston Build Expo
Service Excellence in
Facility Maintenance
We want your organization to thrive in
a setting that’s healthy, safe, and
inviting for your employees and guests.
Ambassador Services provides reliable,
consistent service that gets the job
done right. Our comprehensive facility
maintenance and grounds services
allow us to act as an extension of your
maintenance department, going
above and beyond everyday
maintenance. We also have the
metrics to back up our promises.
With a proven track record of
Booth #601
• Facilities Maintenance Support
• Commercial Landscaping Services
• Commercial Floor Maintenance
• Commercial Carpet Cleaning
• Disinfection Services
• Janitorial Services
• Commercial Window Cleaning
• Commercial Pressure Washing
• Parking Lot Sweeping
• HVAC Services
• Porter Services
consistent quality and a commitment
to transparency across data and
communications, we are prepared to
exceed your expectations.
To learn more about our services,
visit our website www.ambassadorusa.com,
call us at (281) 727-0117 or send us an email
at sales@ambassadorusa.com
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