Construction Monthly Magazine | Houston 2021 Build Expo Show Edition

JUNE 2021 EDITION | CONSTRUCTIONMONTHLY.COM 

877-219-3976 

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Buyer’s Guide 

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JUNE 9-10, 2021 

Exhibit Hours: 10:00 a.m. to 3:00 p.m. 

Classes Start at 9:30 a.m. Each Day 

MULTIFAMILY HOUSING: HOW IS IT 

AFFECTED BY COVID-19? 

By: Terry Zelen Pg.8 

THE PRESTON HOLLOW HOME 

By Specht Architects Pg.14 

Keynote Speakers 

TOM WOODCOCK | Seal the Deal 

Selling in the COVID Era 

WEDNESDAY, JUNE 9 1:15 PM - 2:15 PM 

Networking & Association Use 

THURSDAY, JUNE 10 1:15 PM - 2:15 PM 

SCOTT SPECHT | Specht Architects 

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WEDNESDAY, JUNE 9 11:30 AM - 1:00PM 

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SPECIAL HOUSTON SHOW EDITION 2021 3

TABLE OF 

CONTENTS 

HOUSTON 2021 

14 

The Preston 

Hollow Home 

18 

Slope It, Shield It, 

Shore It! 

8 

Multifamily Housing: How 

is it Affected by COVID-19? 

EXHIBITOR LIST 

24 

FLOOR PLAN 

25 

SPECIAL HOUSTON BUILD EXPO SHOW EDITION 

4 CONSTRUCTIONMONTHLY.COM 

June 9 & 10, 2021 

NRG Park Center | Hall A1 

One NRG Park 

Houston, TX 77054 

Exhibit Hours: 10am - 3pm 

Classes start at 9:30 am

20 

National 

Association 

Of Women 

Working In 

Houston To Grow 

Women 

In Construction 

38 

Advocating 

for Houston’s 

Growth 

40 

What Does the 

Future Hold 

for the Interior 

Design Industry? 

44 

Solar isn’t coming, solar is here 

and it’s here to stay 

SEMINARS & WORKSHOPS 

26 

ADVERTISING RESOURCE GUIDE 

46 

AMERICA’S PREMIER REGIONAL 

BUILDING & CONSTRUCTION SHOW 

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6 CONSTRUCTIONMONTHLY.COM

HOUSTON 

The Construction Monthly Team is excited to bring you 

an amazing industry-specific publication to the National 

Market! 

For the first time, the entire national building and 

construction industry will have a publication that will 

represent the growing commercial construction industry 

as a whole. Everything from architecture, design, finance, 

business ... All the industry specific information that you 

need. 

Our circulation has grown in the 25+ years that Build 

Expo USA has hosted and produced trade shows and 

now being able to take that networking experience to 

over 300, 000+ national direct emails, thousands in 

social media, and building relationships and reaching 

commercial and residential construction firm, developers, 

engineers, government agencies, and top-level 

professionals ... which Construction Monthly will now 

reach EVERY MONTH! 

Our publication welcomes your support and is looking 

forward to working with the professionals that are 

exploring their careers and businesses and would love to 

see participation from YOU. 

We thank you for being with us from the beginning and 

look forward to the journey we take with our audience. 

PUBLISHER 

JP Bryant 

ADVERTISING & SALES 

Amy Shoulders 

amy@constructionmonthly.com 

Reserve your Booth 

for the 2022 Build Expo 

June 8-9, 2022 

Contact 877.219.3976 

sales@buildexpousa.com 

#6 Construction Show in the United States! 

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Top Construction Industry Show! 

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MULTIFAMILY HOUSING: 

HOW IS IT AFFECTED BY 

COVID-19? 

By: Terry Zelen 

Learn about updates to design, governmental aid, investments 

and technology to understand the impacts of COVID-19 to 

multifamily housing. 

Before COVID-19 multifamily housing was on the rise. In 

fact, 2019 was the sixth year in a row where multifamily 

absorption has exceeded 250,000 units. It’s important 

to note that millennials make up a large portion of this 

multi-family housing demand. Multifamily housing ended 

2019 strong, but what are the impacts from a global 

pandemic COVID-19? 

COVID-19 marks an unprecedented time for not only the 

real estate market but for humanity. Many are working 

from home now and have become extremely conscious 

about maintaining a healthy lifestyle such as encouraging 

everyone to wash their hands, avoid large groups of 

people, and protect the elderly. 

While all of those safe practices will definitely help to 

flatten the curve, you are still responsible for running 


your home builder or developer business. If you primarily 

build multifamily residences, then I encourage you to 

continue reading about how multifamily housing is 

impacted by this global virus. 

4 Impacts of COVID-19 for Multifamily Housing: 

1. Change in Design Preferences 

Let’s face it – no one wants to be quarantined in a 500 

square foot apartment. Even the most luxurious of 

multifamily properties had to limit their amenity usage 

for their residents. Not only will the demand for singlefamily 

homes increase, but the demand for changes in 

multifamily designs will also increase. Here are some 

changes to design preferences buyers want: 

• Improving the air-quality for multifamily properties to 

combat any respiratory diseases and pollutants. 

• Incorporating small yards to multifamily units such as 

horizontal housing to give people more space and to 

socially distance. 

• Adding more sanitizing stations in commonly shared 

areas such as the clubhouse and gyms within the 

complex or community. 

• Heavy emphasis on having a “healthy home” for 

conscious individuals and families. Examples include 

keeping your home dry, clean, safe, and wellventilated.

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You will see more and more home builders and developer 

companies incorporate these design concepts in the years 

to come. 

2. Shifts in Unemployment & Governmental Aid 

It’s an unfortunate truth that people are losing their jobs 

from COVID-19. In the two weeks following the national 

emergency declaration, 10 million individuals filed jobless 

claims. Since the multifamily sector forms the bedrock 

of the urban workforce, it was greatly impacted by job 

losses and the ability to pay rent. Let’s discuss further: 

• Job losses impact rental leases significantly for 

those working in industries dependent on consumer 

spending such as food services, retail goods, personal 

services, and tourism. 

• Lenders have experienced an increased volume of 

calls from clients concerned with debt obligations. 

• Freddie Mac’s multifamily COVID-19 program 

provides three months of forbearance for multifamily 

borrowers and tenants. 

• Other government efforts include further legislation 

allowing local jurisdictions to implement prohibitions 

on both evictions and foreclosures. 

There is also the Coronavirus Aid, Relief, and 

Economic Security Act which provides an expansion of 

unemployment benefits to those who are not normally 

recipients. For small businesses, there is a loan and grant 

program to help maintain payrolls during this difficult 

time. 

3. Updates to Investments 

Did you know they’re actually long-term benefits for 

multifamily real estate investors? According to Globe 

Street, a team of real estate experts monitoring the 

market closely, there are many positives despite the 

future unknowns. Here is what they found in a recent 

study: 

• Multifamily real estate is maintaining its reputation to 

be a solid investment for pension funds and REITs. 

• Tenant turnover is predicted to decrease significantly, 

reducing the operating and capital costs of securing 

new tenants. 

• Young professionals might gravitate to apartment 

style living due to a rise in telecommuting. 

• Vacancy rates should remain relatively low with the 

decline in the construction of new units. 

In addition to the data above, George Maravilla, the 

Senior Vice President of Tower Capital, shares that 

he is seeing lender participation is up from the recent 

shutdown. He notes that although it is slow, progress is 

being made and extensions are being approved. 

4. Increase in Technology for Construction and 

Home Building Firms 

COVID-19 has forced many home building and developer 

companies to prioritize technology spending more heavily 

than ever before. Much of the market is experiencing 

a shift from selling homes in person to now selling 

homes online. Here are more technology changes from 

COVID-19: 

• Increased consumer demand for virtual tours and 

showings so home buyers can continue on their 

search for the perfect place in a safe manner. 

• Consumers are now paying online with a 12% 

increase in electronic payment volume in April 2020 

compared to February 2020. 

• Even construction has adapted to this disruption. For 

instance, mechanical and plumbing contractor UMC 

Inc. has applied its design and installation to have 

touch-free wash stations for construction sites. 

• While AI is already being used on job sites, there is 

talk about adding social distancing monitoring to its 

feature set. 

Pepper Contracting Services Inc is one of the many 

companies already taking advantage of AI’s features. 

For example, since they are already using AI to identify 

workers, they are using it to monitor groups as well. The 

AI company, Smartvid.io, dropped everything to fulfill this 

request. They added a new tag in their system to detect 

crowding as a social distancing software. 

If I was an owner of a construction company, I too would 

consider incorporating these technological features into 

my business to protect my workers. As a home builder 

or developer, consider the costs and benefits for what 

advanced technology means for your business. 

These four impacts for multifamily housing are only the 

tip of the COVID-19 impact iceberg. Expect to recognize 

even more impacts and shifts within the market as time 

passes. 

Terry Zelen is a seasoned Creative Director with more than 35 years of experience 

in Home Builder advertising and marketing. 

He is the founder of The Punch List, which is an online blog to help inform home 

builders and developers on strategic marketing insights to fuel their firm. 


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THE PRESTON 

HOLLOW HOME 

By Specht Architects 

The award winning residence (Architectural Record – 

Record House and AIA Austin Design Award of Merit) 

was completed in December of 2019. The design of 

Specht’s Preston Hollow 8,000 square foot house was 

driven by the desire to blur the lines between inside 

and outside while providing a sense of privacy and 

seclusion from the street and surrounding neighborhood, 

at the homeowners request. Its design is influenced by 

strategies common to classic Dallas modern homes of the 

1950’s and ‘60’s. 

Heavy cast-concrete walls extend from the interior of the 

house out into the landscape, breaking the “modern box” 

and creating courtyards that allow for a bright, naturefilled 

view from every room. This effect is complemented 

by the huge glass walls that define each space. A large, 

floating, pavilion roof hovers over both the interior 

and exterior rooms, defining a special “living precinct” 

in the site and further fragmenting the boundary 

between interior and exterior. The roof shape and large 

cantilevered overhangs were carefully configured to 

provide complete shading from the harsh Dallas sun at all 

times of day. An “Impluvium” or opening in the center of 


the roof is modeled on those found in traditional Roman 

houses and allows rainwater and light to reach the garden 

below. Flowing water plays a large part in the design as 

well. Beginning at the entry, a narrow channel courses 

through the site and to the pool beyond. The stream is 

punctuated by a series of cascading terraces and a gentle 

waterfall near the main entry. At night, lighting within the 

water casts changing patterns on the adjacent textured 

concrete surfaces. 

A NEW BRUTALISM 

The concrete walls in the Preston Hollow house were 

cast using custom-fabricated formwork that creates a 

corrugated appearance. “This technique, a staple of 

brutalist architecture from the 1960’s and ‘70’s creates a 

play of shadows and pattern that changes throughout the 

day. Unlike the brutalist work from that era, however, the 

heavy walls here are countered by delicate steel columns, 

thin window frames, and the hovering cantilevered edges 

of the roof. The concrete is a grounding element that 

provides a contrast to the overall lightness of the spaces,” 

says Scott Specht, founder Specht Architects. 

TRADITIONS OF DALLAS MODERNISM 

Dallas has a long tradition of modern architecture that 

faded for decades and is now experiencing a resurgence. 

The home sites of Central Dallas, which are urban, 

relatively dense, and close to the city center, have

driven a unique residential architecture with shaded 

and screened living spaces that are inward-looking and 

private. The Preston Hollow house refers to examples 

such as Edward Durell Stone’s 1959 Oak Court house, 

with its outdoor covered dining room surrounded by 

water, and Philip Johnson’s 1963 Beck Residence with its 

tree-filled inner courtyards. 

SUSTAINABLE DESIGN FEATURES 

The design for this house is organized around eliminating 

direct solar gain while still allowing for expansive views. 

The large pavilion roof and cantilevered roof overhangs 

were modeled to provide complete passive shading from 

the harsh Dallas sun at all times of day. In addition, the 

entire west facade has no openings at all. Large operable 

areas of glazing allow for extensive natural ventilation 

during appropriate seasons. The “Impluvium” allows 

rainwater to reach the courtyard garden and water 

collection area below. This rainwater is used for irrigation 

and other non-potable uses. 

Architect: Specht Architects 

Landscape Architect: Hocker Design Group 

Interior Design: Magni Kalman Design 

Contractor: Sebastian Construction 

Photography: Casey Dunn 


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SLOPE IT, SHIELD IT, SHORE IT! 

Excavation and trenching are among the most hazardous 

construction operations. The Occupational Safety and 

Health Administration’s (OSHA) Excavation standards 

found in 29 Code of Federal Regulations (CFR) Part 

1926, Subpart P, contain requirements for excavation 

and trenching operations. To help create awareness and 

reduce the number of excavation and trenching incidents, 

OSHA promotes a yearly Trench Safety Stand Down 

initiative. This year, it will take place June 14-18th. 

OSHA defines an excavation as any man-made cut, cavity, 

trench, or depression in the earth’s surface formed by 

earth removal. A trench is defined as a narrow excavation 

made below the surface of the ground. In general, the 

depth of a trench is greater than its width, but the width 

of a trench (measured at the bottom) is not greater than 

15 feet (4.6 m). 

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Trenching and excavation work presents serious hazards 

to all workers involved. Cave-ins pose the greatest risk 

and are more likely than some other excavation-related 

incidents to result in worker fatalities. One cubic yard of 

soil can weigh as much as a car. An unprotected trench 

can be an early grave. Employers must ensure that 

workers enter trenches only after adequate protections 

OSHA 3215-06R 2018 

are in place to address cave-in hazards. Other potential 

hazards associated with trenching work include falling 

loads, hazardous atmospheres, and hazards from mobile 

equipment. Of the five workplace fatalities related to 

excavation & trenching that took place in the state 

of Texas in Fiscal Year (FY) 2020, FOUR took place in 

Houston or its surrounding areas, two of those were the 

result of cave-ins. 

OSHA’s regulations apply to open excavations made 

on the earths surface, including trenches in workplaces 

under its jurisdiction. Following the requirements of the 

standards will prevent or greatly reduce the risk of caveins 

and other excavation-related incidents. 

Some of the compliance methods permitted under the 

excavation laws require a competent person to classify 

soil and rock deposits as stable rock, type A, B, or C soil. 

Appendix A to Subpart P of Part 1926 explains how to 

classify soils. 

Stable Rock is natural solid mineral matter that can 

be excavated with vertical sides and remain intact 

while exposed. Type A soils are cohesive soils with an 

unconfined compressive strength of 1.5 tons per square 

foot (tsf) (144 kPa) or greater, such as clays. Type B soil 

includes cohesive soil with an unconfined compressive 

strength greater than 0.5 tsf (48 kPa) but less than 1.5 

tsf (144 kPa) and granular cohesionless soils (such as 

angular gravel, similar to crushed rock, silt, silt loam, 

sandy loam, and, in some cases, silty clay loam and 

sandy clay loam). Type C soils are cohesive soils with an 

unconfined compressive strength of 0.5 tsf (48 kPa) or 

less, granular soils (including gravel, sand, and loamy 

sand), submerged soil or soil from which water is freely 

seeping. Unconfined compressive strength means the 

load per unit area at which a soil will fail in compression. 

It can be determined by laboratory testing or estimated in 

the field using a pocket penetrometer, thumb penetration 

tests, or other methods. 

Before employees can enter an excavation or trench, 

a competent person needs to asses the work area 

and determine that it is safe for employees to enter. A 

competent person is an individual, designated by the 

employer, who is capable of identifying existing and 

predictable hazards in the surroundings or working 

conditions that are unsanitary, hazardous, or dangerous 

to workers, and who is authorized to take prompt 

corrective measures to eliminate them. 

Under the Excavation standards, tasks performed 

by the competent person include classifying soil, 

inspecting protective systems, designing structural 

ramps, monitoring water removal equipment, and 


conducting site inspections. Employers must ensure that 

a competent person inspects all excavations, adjacent 

areas, and protective systems daily for possible caveins, 

indications of failures in protective systems and 

equipment, hazardous atmospheres, and other hazardous 

conditions. 

No matter how many trenching, shoring, and backfilling 

jobs an employer has done in the past, it is important 

to approach each new job with care and preparation. 

Before starting work, the Excavation standards require 

employers to determine the approximate location(s) of 

utility installations including but not limited to; sewer, 

telephone, fuel, electric, and water lines. Calling 811, the 

“Call Before You Dig” number to establish the location 

of utilities is a great resource that is available to satisfy 

the requirement of determining the location of utility 

installations before digging. 

OSHA requires that employers protect workers from 

cave-ins by sloping or benching the sides of the 

excavation, supporting the sides of the excavation, or 

placing a shield between the side of the excavation and 

the work area. The Excavation standards do not require a 

protective system when an excavation is made entirely in 

stable rock or when an excavation is less than 5 feet (1.52 

meters) deep and a competent person has examined the 

ground and found no indication of a potential cave-in. 

The Excavation standards require employers to 

provide support systems, such as shoring, bracing, or 

underpinning when necessary to ensure that adjacent 

structures (including adjoining buildings, walls, sidewalks 

and pavements) remain stable for the protection of 

workers. 

OSHA requires employers to provide ladders, steps, 

ramps, or other safe means of egress for workers working 

in trench excavations 4 feet (1.22 meters) or deeper. The 

means of egress must be located so as not to require 

workers to travel more than 25 feet (7.62 meters) 

laterally within the trench. Any structural ramps used 

solely for worker access or egress must be designed by a 

competent person. 

Please reach out to the Compliance Assistance 

Specialist’s in OSHA’s Houston North or South Area 

offices if you are interested in holding a Trench Safety 

Stand Down event, or if you would like more information 

on planned events and how to participate. 

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National 

Association 

Of Women 

Working In 

Houston To 

Grow Women 

In Construction 

By: Angela Robbins 

I have always been a no-nonsense girl and have 

rarely taken ‘no’ for an answer in my career. The 

idea of not being allowed to do something simply 

because I am a woman is difficult for me to tolerate. 

But this has been a reality for women in the 

workplace for generations. Although much has been 

done to create a more equal career opportunity for 

women, hiring practices, bias, and lack of applicants 

continue to plague many industries. Construction 

is among them. Addressing this lack of female 

employees has been talked about for years and 

companies are beginning to pay closer attention. 

But in construction women continue to make a 

marginal percentage, approximately 9% of the total 

workforce. Women working in the male-dominated 

construction industry can find great satisfaction in 

a variety of roles like project management, design, 

safety, and fieldwork. 

Many organizations are popping up across the 

nation and even globally to try to create interest 

in construction fields among women. We tend to 

lean toward careers we see women portrayals of in 

our youth. This means we must work hard to create 

positive images of women in construction for young 

girls to view as role models. Working alongside 

other associations, the Houston Chapter of National 

Association of Women in Construction (NAWIC), 

helps to build strategies that attract, hire, and retain 

females in the industry. 

We seek to create a dialogue with young women in 

our Independent School Districts (ISDs), partnering 

with other organizations, construction companies, 

and even construction suppliers to sponsor an 

annual all-female 

construction career expo each fall. At its inaugural 

event, approximately 1000 girls from 6th -12th 

grade participated in an interactive exploration 

of careers in construction through hands-on 

demonstrations, equipment usage, and powerful 

sessions with female construction leaders. Knowing 

that getting them interested in middle and high 

school is wonderful but realizing we need to 

reach even younger children; we sponsor events 

for elementary ages like the Block Kids program. 


Growing interest in the industry is just one way we 

can influence the talent pool and generate larger 

numbers of female candidates for the industry. 

But NAWIC also realizes keeping women in the 

workforce requires innovative support programs as 

well. 

We work hard to create high-quality professional 

education opportunities for our members as well 

as offering mentoring programs and opportunities 

to create lifelong friendships and build professional 

networks. Each month we serve up exciting 

construction related topics to the 70+ women 

involved in our chapter and our highly engaged and 

active Board of Directors is always working to find 

new ways to help women find their way in the 

industry. The women of NAWIC are among the 

strongest with whom I have had the privilege to 

work, as they set forth to continue to break down 

barriers in a male-dominated industry. Interested 

in supporting them and the women who Build 

Houston or maybe joining in the cause? Check out 

the website to learn more (www.nawic-hosuton. 

org) or join them for their next general membership 

meeting. 


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makes installation quick and easy with no vacuum 

required. Combine linesets together using the 

MRCOOL® Coupler to extend the line set size. 

Easy DIY® Installation 

Pre-charged DIY® 

Quick Connect Line Set 

Simple to Use 

Multi-room Comfort 

Energy Efficient DC Inverter 

100% Sealed System 

Gold Fin® Condenser 

Eco Safe R-410A Refrigerant 

Smartphone App Controls 

Lifetime Technical Support 

Follow Me® Feature 

Low Ambient Cooling 

SMART HVAC CONTROLLER ® 

Are You Attending The Houston Build Show? 

June 9-10, 2021 | Visit Booth #104 

Jeff Cummings will be available to answer any questions you 

may have about the full line of HVAC Products we offer. 

Visit mrcool.com to view our catalog. 

Not able to attend? 

Call him directly at (615) 913-6837 or email jeff.c@mrcool.com. 

www.mrcool.com | 48 Remington Way, Hickory, KY 42051 | 270.366.0457 


EXHIBITOR LIST 

BOOTH 

COMPANY *SPONSORS 

545 4REFUEL US, LLC 

538 ACCOLEND 

534 ADT MULTIFAMILY 

434 AEI CORPORATION 

316 AGGREKO 

101 AIRCRETE 

110 ALL WAYS 3D 

217 ALLURA USA 

601 AMBASSADOR SERVICES LLC GOLD 

415 AMERICAN FIRE PROTECTION GROUP 

447 AMERICAN STONECAST, LLC 

439 AMSTILL ROOFING 

235 ANDRETTI INDOOR KARTING & GAMES 

140 ANY LAB NOW 

216 APRILAIRE 

334 ARCHITECTURAL TILE DESIGN 

95 ARTISAN PROPERTY SOLUTIONS LLC GOLD 

347 ASHTON 

435 ATLANCO LLC 

314 ATLANTIS RAIL SYSTEMS 

422 ATX LED 

207 BATH FITTER 

221 BEAED, LP 

115 BEST WASH INC 

222 BROTHERS CABINETRY 

602 BSI BUILDING SERVICES INTERNATIONAL 

130 BUILDERS ACADEMY 

604 BUYERS BARRICADES 

97 CANOPY SOLUTIONS 

603 CARENOW URGENT CARE 

123 CARPORT CENTRAL 

631 CARRIER ENTERPRISE 

121 CDI SERVICE 

416 CENTRAL RENOVATIONS SOLUTIONS 

92 CENTURY A/C SUPPLY 

229 CLEAR DRAIN LLC 

528 COLLABORATIVE SERVICES 

414 CONTRACTORS EDGE INSURANCE 

432 COOL-A-ZONE 

339 COPPERWELD BIMETALLICS 

223 CSI LED & HARDWARE 

611 DISCOUNT COPY 

315 DYNAMIC ELECTRIC INC 

228 EMCO PRESS CORP. 

607 FIRE SAFE PROTECTION SERVICES 

523 FIRETROL PROTECTION SYSTEMS 

421 FLEETCHASER 

502 FOSTER TEXAS SALES 

118 FPCG-FIRE PROTECTION CONSULTING GROUP, LLC 

327 GLOBAL LIGHTING PERSPECTIVE 

100 GOODMAN AIR CONDITIONING & HEATING 

215 GREAT SOUTHERN WOOD PRESERVING 

506 GTL LIGHTING 

443 GUARDVISION 

94 GULF & BASCO 

338 GULF-TEX ROOFING 

340 HANGAR MARKETING 

527 HAWK CONSTRUCTION AND RESTORATION/ ALL REASONS QUARTZ 

433 HUNSTMAN BUILDING SOLUTIONS (PREVIOUSLY DEMILEC) 

539 HYDRO MIST 

628 HYDRO SHIELD/ OAKRIDGE ROOFING 

233 IESG (INTERNATIONAL ENGINEERING SUPPORT GROUP) 

517 IN SOURCE TECHNOLOGIES 

335 INDUSTRIAL TRUCK SAFETY CONSULTANTS 

501 INNO METAL STUDS CORP 

317 INTEGRATED LIGHTING SYSTEMS 

116 INTELGLASS CORP 

BOOTH COMPANY *SPONSORS 

341 INTERNATIONAL SERVICE PARTNERS 

417 IPLUMBER, LLC 

426 JANSEN ADJUSTERS INTERNATIONAL 

322 JOBTREAD SOFTWARE SILVER 

326 JOHNSON SUPPLY 

522 JT BATES GROUP 

427 KILOWATT SOLAR BRONZE 

323 KINGMORE IMPORTS, LLC. 

526 LEAFFILTER NORTH OF TEXAS, LLC 

117 LEVELED CONCRETE 

345 LGC SPECIALTY CONTRACTORS GOLD 

239 LINEARSLOTDIFFUSERS.COM 

93 LINRON GOLD 

85 LP BUILDING SOLUTIONS 

440 MALAYSIAN TIMBER COUNCIL 

201 MCCLENNY MOSELEY & ASSOCIATES 

438 MCS PERSONNEL INC SILVER 

516 METRO REPRO 

350 MINICK MATERIALS OF TEXAS 

620 MISUMARU USA CORP 

614 MODERN AC PRODUCTS/ HOME STOCK USA 

91 MODERNO PORCELAIN WORKS 

333 MONGOOSE FREIGHT SOLUTIONS BRONZE 

104 MRCOOL, LLC PLATINUM 

142 NAMCO MFG INC 

639 NATIONAL ASSOCIATION OF WOMEN IN CONSTRUCTION (NAWIC) 

HOUSTON CHAPTER 

321 NATIONAL SIGNS 

521 NOV PORTABLE POWER 

544 OCCUCARE INTERNATIONAL 

444 OCCUPATIONAL MEDICAL CARE-LOUIS F. PIUG M.D. 

144 OCCUPATIONAL SAFETY AND HEALTH ADMINISTRATION (OSHA) 

423 OCCUPATIONAL SAFETY SOLUTIONS LLC 

81 ON DUTY SYSTEMS LP/ ON DUTY PEST CONTROL LLC 

532 POLAR ICE, INC 

307 POLARIS LED 

520 POLYGUARD PRODUCTS INC. 

332 POLYSOLS, INC. 

626 PYRAMID IMPORTS TILE & FLOORING, INC. 

106 R&L BUILDING GROUP 

114 RAM JACK FOUNDATION SOLUTIONS BRONZE 

616 REGEXSEO 

541 RELIANT WORKFORCE SOLUTIONS - RELIANT NS 

420 RESIDENTIAL ELEVATORS BRONZE 

232 RGF ENVIRONMENTAL GROUP 

220 SCHOLL LUMBER 

146 SIRIUS BUILDING COMPANY 

533 STONE CREATIONS OF TEXAS 

214 STREAMLINE FUNDING BRONZE 

406 STRUCTURAL CONCRETE SYSTEMS GOLD 

203 SUNSTONE METAL PRODUCTS LLC 

128 TAMKO BUILDING PRODUCTS LLC 

320 TARGET STONE 

535 TEXAS SILO GRAIN BIN GAZEBOS 

615 THE PORTABLE PROTECTOR/PP SEAT 2 

344 THERMACOTE INC BRONZE 

227 TIGER JAW WOMEN OWN BUSINESS GOLD 

621 TREX AERIAL IMAGES 

641 TRUE LINE CONSTRUCTION 

407 ULTIMATE FLOORS 

306 ULTRALOX (INTERLOCKING TECHNOLOGY) 

301 UNITED SITE SERVICE BRONZE 

127 UT ARLINGTON OSHA EDUCATION CENTER 

625 VENUS CABINETRY 

515 WORKRISE SILVER 

445 ZIPPKOOL, INC 


PRINTED ON 5/12/2021

FLOORPLAN 

HOUSTON BUILD EXPO 

NRG Park Center, Hall A1 

June 9 & 10, 2021 :: Wednesday & Thursday 

Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day 

KEYNOTE 

SPEAKER 

150 153 145 250 

245 350 345 444 445 545 

146 

149 246 

249 346 

349 446 

449 546 

SEATING 

144 

147 244 

247 344 

347 443 

447 544 

541 

142 

140 

141 240 

241 

340 

341 440 

441 

540 

541 

130 

139 238 

239 

338 

339 438 

439 

538 

539 

128 

126 

135 

133 

232 

235 334 

233 332 

335 434 

333 432 

435 534 

433 532 

535 

533 

124 

120 

129 

127 

228 

226 

229 

227 

326 

327 426 

429 528 

427 526 

527 

628 

626 

641 

639 

118 

123 222 

121 220 

223 322 

221 320 

323 422 

321 420 

423 522 

421 520 

523 

521 

620 

631 

116 

117 216 

217 316 

317 416 

417 516 

517 616 

114 

115 214 

215 314 

315 414 

415 514 

515 614 

625 

110 

621 

106 

109 

207 306 

307 406 407 506 

509 

615 

611 

104 

102 

201 203 

301 

94 

401 502 

501 

607 

605 

100 

97 

101 

91 

92 

93 95 

604 

602 

603 

601 

ENTRANCE 

85 

81 

CONCESSIONS 


SEMINARS & WORKSHOPS 

All Seminars at the Build Expo are FREE to attend! 

Keynote Speakers 

(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA) 

Tom Woodcock 

President | Seal the Deal 

Sponsored by 

Selling in the COVID Era 

Wednesday, June 9 | 1:15 p.m. - 2:15 p.m. | Show Floor 

Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less 

effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to 

continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a 

mistake and will be realized often when it’s too late. What we’ll cover: 

• Is outside sales still relevant • Is Zoom the new normal • Is face to face selling possible 

How can you integrate digital selling with traditional selling? 

We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction 

industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success. 

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers 

Networking & Association Use 

Thursday, June 10 | 1:15 p.m. - 2:15 p.m. | Show Floor 

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues 

money and don’t maximize the effectiveness of the association. We will layout how to determine what associations to 

join, how to work them and get business from your involvement. The single greatest way to find grouped customers and 

network contacts is right in your backyard association! 

Work them to the fullest and you’ll never make a cold call again! 


Scott Specht 

Founder & Principal | Specht Architects 

House of the Future 

Wednesday, June 9 | 11:30am - 1:00pm | Show Floor 

Scott Specht, founder of AIA Award-Winning firm Specht Architects, will give an interesting and humorous talk about 

the history of the “House of the Future.” This will cover unusual ideas from the 1920s through the1970’s of how we’d be 

living in the future of 2020. Scott will cover the strange building techniques that these visionaries thought we’d be using, 

including spray-foam structures, bolt-together fiberglass shells, and even inflatable bubble homes. 

Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of 

lighting, home automation, and architecture. 

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers 

Workshops & Classes | Wednesday, June 9, 2021 

Sponsored by 

Beating the Price Objection 

9:30 a.m. - 11:00 a.m. | Room 300 

Tom Woodcock 


Stop letting price be the determining factor in winning projects! This topic deals specifically with the pressure to always 

be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win 

projects and raise profitability on those projects. The most common mistakes made in bidding are revealed and countered. 

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate 

Planning Strategies to Protect & Perpetuate your Business 

9:30 a.m. - 10:30 a.m. | Room 305 

Larry Oxenham 

Speaker, Trainer | American Society for Asset Protection 

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of 

mind. 


How to Conduct an Effective JSA 

9:30 a.m. - 10:30 a.m. | Room 309 

Bradford K. Holman 

CEO, Occupational Safety Solutions 

A brief overview of a JSA, purpose, and how they are to be accurately utilized in all aspects of job performance. 

• The purpose of a JSA: 

• Establishing proper job procedures 

• Ensuring that all employees are properly trained 

• Identifying previously unnoticed hazards 

• Reducing workers’ compensation costs 

• Increasing worker productivity 

• Assisting with regulatory compliance 

• Maintaining a healthier workforce 

QuickBooks para Contratistas en Español 

9:30 a.m. - 10:30 a.m. | Room 301 

Vanessa Vasquez 

Usted ha estado lidiando con toneladas de papeleo, procesos sin sentido y cabos sueltos que requieren su tiempo y 

esfuerzo para crecer y ser más eficientes. Únase a nuestra clase y aprenda todo sobre ser financieramente eficiente. 

Conozca la importancia de tener una herramienta de contabilidad real y las diferentes aplicaciones que están disponibles 

para el negocio de constructores en este momento. Conozca las soluciones de administración y manejo de la construcción 

de inicio a fin, que pueden cambiar su perspectiva por completo acerca de la contabilidad y sus finanzas. 

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks 

LINEAR DRAINS: The solution to common plumbing and remodeling 

problems -1 HSW/ADACE Credit 

9:30 a.m. - 10:30 a.m. | Room 312 

Chris Lindsay 

Regional Sales Manager | QM Drain 

QM drain is a provider of Continuing Education for Members of the American Institute of Architects (AIA), Interior Design 

Continuing Education Council ( IDCEC) and the National Association of the Remodeling Industry (NARI). 

• Which linear drains solve the issue of having an offcenter 

drainpipe 

• Choosing the perfect linear drain for your project: 

functionality meets design. 

• All placement options for linear drains and other 

solutions. 

• Aesthetics and functionality of walk-in showers. 

• What is the best material for a drain? 

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers 

Understanding The Mindset Of The New Home Buyer 

9:30 a.m. - 10:30 | Room 306 

Michael Davis & Margaret Harrison 

As Realtors, we are in the unique position of being attuned with the mental and emotional drivers of 

new home buyers. This positioning allows us to educate new home builders on who and what their 

ideal client is all about. In this class, we will be highlighting the top identifiers to help builders, large and 

small, best leverage their marketing dollars. 

Target Audience: Builders and Contractors 


NFPA 4: Integrated Testing of Fire Protection and Life Safety Systems 

9:30 a.m. - 10:30 a.m. | Room 310 

Gilead Ziemba 

P.E., M.Sc., PMSFPE | Fire Protection Consulting Group 

This session will focus on the new standard from NFPA for integrated testing of fire protection and life-safety systems. 

It will start with a history of it’s development, identify when it is required to be utilized by the IBC and NFPA 101, and 

introduce the overall requirements. This session will focus on Integrated Test Plans, the process of integrated testing, 

required documentation, and will end with some best practices from a seasoned Integrated Testing Agent. 

Target Audience: Engineers, Builders, and Contractors 

17 Most Impactful Marketing Tactics 

9:30 a.m. - 10:30 a.m. | Room 308 

John Seal 

Founder | Hangar Marketing 

You will learn the 17 most impactful marketing tactics to set your business apart from the competition. Tactics include 

simple but effective social media strategies, how to leverage customer reviews to win new clients, and the best ways to 

measure your marketing to keep those dollars accountable. 


Google Partner Teaching: Intro to SEO & Understanding your Website 

(BEGINNERS) - Part 1 

9:30 a.m. - 10:30 a.m. | Room 304 

Joshua Ramsey 

Marketing & Communications Strategist | Strategic Point Marketing 

In this class you will learn: 

(The starting point for business owners that don’t know 

much about online advertising) 

• Types of coded websites 

• What makes sense for you to use 

• What the cost should be 

• Basic Building of your website – easiest things to do, 

most overlooked 

• How to read the basics in Google Analytics 

• Google Search Console 

• Density of text 

• Understanding user experience 

• Reading competitors’ strategies 

• Identify keywords that will have the most impact 

• Understand why all SEO companies have different 

strategies 


Supporting Green Lifestyles with Technology Systems -1 AIA Credit 

9:30 a.m. - 10:30 a.m. | Room 307 

Luis Cortez 

CEO | Echo Workshop 

A “green or sustainable home” extends beyond recycling and energy efficiency. Clients today want to live a greener lifestyle. 

Participants in this course will discuss components of “living green”, and how using technology can actually help their clients 

live a greener and more sustainable life. Additionally, attendees will discuss the ways control systems can improve durability, 

and enhance health as well as the comfort of a home and its occupants through HVAC, lighting and lighting control, 

automated shading, smart appliances, and water usage. Participants will also discuss how a cooperative mentality among 

trades in the design and build process can help clients achieve their “green and sustainable goals”. 


Why Train? Fall Protection 

9:30 a.m. - 10:30 a.m. | Room 311 

Steven Hacker 

Owner | Industrial Truck Safety Consultants 

Training is mentioned several thousand times throughout OSHA regulations. OSHA has stated that there is a serious lack 

of training across all industries and that proper training can reduce injuries by 70%. Every employer is required under OSHA 

regulations to “instruct each employee in the recognition and avoidance of unsafe conditions and the regulations applicable 

to his/her work environment”. 

Training for fall protection is also in the top ten. Training is often seen as just an expense however it is an investment in the 

future of your company. This presentation will discuss the benefits of a good training program. 

Target Audience: Contractors, Builders, Remodelers, Business Owners and Executives

Tricks, Tips, & Ploys in Project Scheduling 

9:30 a.m. - 10:30 a.m. | Room 303 

Saleh Mubarak 

Author, Public Speaker & Trainer 

Construction project scheduling is an interesting field where science meets art. Even though the concept is simple and can 

be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips can 

make a big difference between the success and failure of the project. This seminar covers a wide collection of them to make 

the project management team aware of them. This includes tips for good practices as well as common mistakes. 


What are Time Impacts? Identifying & Quantifying Acceleration, 

Delays & Disruptions 

9:30 a.m. - 10:30 a.m. | Room 302 

Akshaya Iyer & Jesus Schuldes 

The presentation will define “construction time impacts” and will provide an overview of critical path 

method (CPM) scheduling and industry-recognized forensic schedule analysis methodologies. 


Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 1 

10:40 a.m.-11:30 a.m. | Room 304 

Joshua Ramsey 


In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is) 

• Writing text with your keywords 

• Security strategies 

• Writing meta tags (Title, Description, H) 

• Ranking Strategies 

• Implementing and Following Google Strategies 

• Google AdWords – BASIC training 

• Bert 

• Do’s / Don’ts 

• EAT 

• HREFLANG Tag 


Cost-Effective Marketing Strategies for Business Owners 

11:00 a.m.-12:00 p.m. | Room 312 

Dmitrii Kustov 

Internet Marketing Director | Regex SEO 

With so many marketing and advertising options out there, it is difficult to know what marketing strategies are worth looking 

into. This class will allow business owners, marketing directors, managers, contractors and construction professionals to 

clearly understand what strategies would bring the most bang for your buck. 

The Human Color Experience – 2021 Color Trends -1 AIA Credit 

11:00 a.m. - 12:00 p.m. | Room 305 

Annie Miranda-Sommer 

Architectural & Design Representative | Benjamin Moore-North America 

• Learn ways in which humans are affected by color both physically and emotionally, thus using this knowledge to make 

impactful and effective color selections. 

• Understand how the eye and brain work together to process color, in addition to ways in which the brain shapes our 

visual perception of color. 

• Differentiate between various elements that contribute to emotional reactions to color including inherent color 

responses, learned and past experiences, cultural associations, use of language to describe color. 

• Consider how color is a tool for communicating messages, directions, and serves as a vehicle for self-expression, 

particularly in contactless environments. 

• Explore the Color of the Year and Color Trends 2021 palette and concept 

Target Audience: Contractors, Builders, Remodelers, Business Owners and Executives 


DIY Ductless Mini Split and Inverter Technology 

11:00 a.m.-12:00 p.m. | Room 303 

Jeff Cummings 

Sales Representative | MRCOOL, LLC 

Product overview demonstrating how contractors can save time and money installing MRCOOL systems. 

Target Audience: Contractors, Electricians, Home Builders, Maintenance Personnel 

Rental Equipment Insurance Options 

11:00 a.m.-12:00 p.m. | Room 310 

Jayme Bates 

CEO and Co-Owner | JT Bates Group 

Construction companies, contractors, and advanced DIYers often make use of rental equipment to get the job done right. 

Every rental transaction requires proof of insurance, but what is the right choice to protect your business or your livelihood? 

Jayme walks you through the three options available for covering rental equipment and gives you the tools you need to 

make an informed choice that is best for you. 

Sealing in Buildings for Watertight and Airtight 

11:00 a.m.-12:00 p.m. | Room 302 

Santiago Pacheco 

International Engineering Support Group 

What is a sealant? Chemical components of the sealant, their properties, how to apply, how the right sealant can solve the 

challenges that present the new regulations on buildings, how and where to use the sealant in the construction buildings 

(Commercial and Residential). We will give several examples where to apply. 

QuickBooks for Contractors - Part 1 

11:00 a.m.-12:00 p.m. | Room 301 


This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables 

and the overall benefits of either the online or desktop applications. 


“Look before you Leap” Things to know before buying a home 

11:00 a.m.-12:00 p.m. | Room 306 

Bryon Parffrey 

In this video presentation you will go on site during an actual inspection and learn about some of the things to look for 

before buying or flipping a home. This is the latest video from Bryon A. Parffrey, and it will be well worth your time to see it, 

learn from it and have your questions answered. 

This is for anyone who is buying or flipping a home. The inspection report is a very valuable guide to what needs repair and 

can ensure that you get what you pay for. 


Impact of Social Media & Brand Identity 

11:30 a.m.-12:30 p.m. | Room 308 

John Seal 


Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to 

provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the 

process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it 

will have on your sales strategy and overall business goals. 


Sponsored by 

Selling During COVID - Using Technology 

11:45 a.m.-12:30 p.m. | Room 304 

Joshua Ramsey 


COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been 

using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of 

dollars in the last 12 months. What you can expect to learn: 

• How to build an Avatar. Then turn that into a Prospects 

Bio. 

• Target your Prospects using the information from the 

previous step 


Common Construction Sales Mistakes 

9:30 a.m.-11:00 a.m. | Room 300 

Tom Woodcock 


Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common 

errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter 

them. Make sure your approach to the customer base is the most effective possible. These errors are often made without 

the contractor even realizing they’re making them. This cripples their chances of winning profitable projects. 


• How to break through the clutter of the world to GRAB 

ATTENTION. 

• Putting leads into your sales system as well as nurture 

leads that don’t buy immediately. 

Workshops & Classes | Thursday, June 10, 2021 

Overcoming the Challenges of Preparing for and Working in a Post 

COVID-19 World 

9:30 a.m. - 10:30 a.m. | Room 309 

Bradford K. Holman 

CEO, Occupational Safety Solutions 

3 Key Steps: 

• Perform a risk assessment & develop a COVID-19 policy 

• Put a system in place to implement policy 

• Test your processes and monitor for updates 

Light and Wellness: Design Ramifications of Circadian Lighting in the Built 

Environment -1 AIA Credit 

9:30 a.m. - 10:30 a.m. | Room 307 

Luis Cortez 

CEO | Echo Workshop 

Learning Objectives: 

• Define circadian rhythm and how it impacts the human body’s sleep/wake cycle. 

• Identify the five controllable lighting parameters that have a circadian impact. 

• Differentiate between the two primary circadian metrics and use the Circadian Stimulus calculator to determine 

successful design for circadian entrainment. 

• Execute four lighting design techniques to create a circadian focused solution. 

Target Audience: All building and construction professionals 

Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate 

Planning Strategies to Protect & Perpetuate your Business 

9:30 a.m. - 10:30 a.m. | Room 305 

Larry Oxenham 

Speaker, Trainer | American Society for Asset Protection 

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of 

mind. 


Understanding The Mindset Of The New Home Buyer 

9:30 a.m. - 10:30 | Room 306 

Michael Davis & Margaret Harrison 

As Realtors, we are in the unique position of being attuned with the mental and emotional drivers of 

new home buyers. This positioning allows us to educate new home builders on who and what their 

ideal client is all about. In this class, we will be highlighting the top identifiers to help builders, large and 

small, best leverage their marketing dollars. 


Why Train? Fall Protection 

9:30 a.m. - 10:30 a.m. | Room 311 

Steven Hacker 

Owner | Industrial Truck Safety Consultants 

Training is mentioned several thousand times throughout OSHA regulations. OSHA has stated that there is a serious lack 

of training across all industries and that proper training can reduce injuries by 70%. Every employer is required under OSHA 

regulations to “instruct each employee in the recognition and avoidance of unsafe conditions and the regulations applicable 

to his/her work environment”. 

Target Audience: Contractors, Builders, Remodelers, Business Owners and Executives 

Digital Marketing Bootcamp 

9:30 a.m. - 10:30 a.m. | Room 308 

John Seal 


What you need to know to succeed in digital marketing. Learn search engine optimization, pay-per-click advertising, 

social media marketing, email marketing, utilizing video to promote your business, and how to poach customers from your 

competitors. 


What are Time Impacts? Identifying & Quantifying Acceleration, 

Delays & Disruptions 

9:30 a.m. - 10:30 a.m. | Room 302 

Akshaya Iyer & Jesus Schuldes 

The presentation will define “construction time impacts” and will provide an overview of critical path 

method (CPM) scheduling and industry-recognized forensic schedule analysis methodologies. 



Google Partner Teaching: Intro to SEO & Understanding your Website 

(BEGINNERS) - Part 2 

9:30 a.m. - 10:30 a.m. | Room 304 

Joshua Ramsey 


In this class you will learn: 

(The starting point for business owners that don’t know 

much about online advertising) 

• Types of coded websites 

• What makes sense for you to use 

• What the cost should be 

• Basic Building of your website – easiest things to do, 

most overlooked 

• How to read the basics in Google Analytics 

• Google Search Console 

• Density of text 

• Understanding user experience 

• Reading competitors’ strategies 

• Identify keywords that will have the most impact 

• Understand why all SEO companies have different 

strategies 


NFPA 4: Large Multifamily Developments, Biggest Building and 

Fire Code Follies 

9:30 a.m. - 10:30 a.m. | Room 310 

Gilead Ziemba 

P.E., M.Sc., PMSFPE | Fire Protection Consulting Group 

This session, presented from the perspective of an IBC/IFC code compliance expert, will go over major mistakes made by 

design professionals and contractors when planning and building large multifamily developments. These mistakes can be 

VERY costly, time consuming, or both. The presentation will identify several common pitfalls that you can avoid ahead of 

time to make your next multifamily development go smoother with the local Fire Marshal and Building Department. 

Target Audience: Engineers, Builders, and Contractors 

Introduction to Construction Cost Estimating 

9:30 a.m. - 10:30 a.m. | Room 303 

Saleh Mubarak 

Author, Public Speaker & Trainer 

Cost estimating is arguably the most important function in construction project management. It may be indeed the difference 

between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect 

costs, detailed vs approximate estimates, and more. 


Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 2 

10:40 a.m.-11:30 a.m. | Room 304 

Joshua Ramsey 


In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is) 

• Writing text with your keywords 

• Writing meta tags (Title, 

Description, H) 

• Implementing and Following 

Google Strategies 

• Bert 

• EAT 

• Security strategies 

• Ranking Strategies 

• Google AdWords – BASIC training 

• Do’s / Don’ts 

• HREFLANG Tag 


DIY Ductless Mini Split and Inverter Technology 

11:00 a.m.-12:00 p.m. | Room 303 

Jeff Cummings 

Sales Representative | MRCOOL, LLC 

Product overview demonstrating how contractors can save time and money installing MRCOOL systems. 

Target Audience: Contractors, Electricians, Home Builders, Maintenance Personnel 

Cost-Effective Marketing Strategies for Business Owners 

11:00 a.m.-12:00 p.m. | Room 312 

Dmitrii Kustov 

Internet Marketing Director | Regex SEO 

With so many marketing and advertising options out there, it is difficult to know what marketing strategies are worth looking 

into. This class will allow business owners, marketing directors, managers, contractors and construction professionals to 

clearly understand what strategies would bring the most bang for your buck. 

Build Energy FFFREE Healthy Homes 

11:00 a.m.-12:00 p.m. | Room 306 

Bryon Parffrey 

This presentation teaches how to build energy savings into a home using passive solar energy and other methods which will 

save you thousands of dollars over the life of the home. 

Home builders can benefit also, as a home that is energy efficient is a home that will stand out in today’s real estate market. 

This Seminar is an actual part of the curriculum at Builder’s Academy, Inc. 

Reserve your spot early as this course is always very popular!

The Two Most Critical Ways to Build Your Brand and 

Shape Customer Perception 

11:00 a.m. - 12:00 p.m. | Room 308 

John Seal 


Brands that differentiate themselves today are capturing market share, growing revenue and maximizing profitability. By 

attending this session you will discover two of the most critical ways to differentiate your brand, and learn powerful tactics 

to shape customer perception. 


Rental Equipment Insurance Options 

11:00 a.m.-12:00 p.m. | Room 310 

Jayme Bates 

CEO and Co-Owner | JT Bates Group 

Construction companies, contractors, and advanced DIYers often make use of rental equipment to get the job done right. 

Every rental transaction requires proof of insurance, but what is the right choice to protect your business or your livelihood? 

Jayme walks you through the three options available for covering rental equipment and gives you the tools you need to 

make an informed choice that is best for you. 

QuickBooks for Contractors - Part 2 

11:00 a.m.-12:30 p.m. | Room 301 


This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables 

and the overall benefits of either the online or desktop applications. 


SILVER 

SPONSOR 

Flexible Staffing 

Professional Careers 

MCS Personnel is one of the fastest growing female privately-owned 

staffing companies specializing in matching talented professionals with 

the right companies for maximum success! 

• Temporary Staffing 

• Payrolling Services 

• Long-Term Positions 

• Direct Hire 

• Temp-to-Hire 

• On-Site Staffing 

• Short-Term Positions 

(281) 933-3256 • www.mcspersonnel.com • Booth #438 


From Estimating to Invoicing 

- How To Manage Your Jobs 

More Profitably 

11:00 a.m.-12:00 p.m. 

Wednesday 9 | Room 313 

Eric Fortenberry 

Founder & CEO | JobTread 

In today’s highly competitive market, it’s more 

important than ever to be on top of your numbers. 

If you can’t price your jobs accurately and 

don’t have a great process for managing your 

costs throughout the job, you’re setting yourself 

up for failure. 

During this presentation, we’ll discuss common 

pitfalls, cover lessons learned from real world 

experiences, and provide actionable takeaways 

to improve your processes for everything from estimating 

to bidding, job costing, purchase orders, 

vendor bills, customer invoicing, and more. 

A Better Way to Manage Your 

Jobs From Start to Finish - 

JobTread Demo 

12:15 p.m.-1:00 p.m. Wednesday 9 

& Thursday 10 | Room 313 



JobTread brings your entire business together 

in one platform. It’s the easiest way to get 

organized, win your time back, and supercharge 

your efficiency. All in one place. 

Come learn how the latest in construction 

management technology is helping builders and 

contractors get organized, improve your day-today 

processes, and take your home building to the 

next level. 

Leveraging Technology to 

Manage and Scale Your Jobs 

Based Business 

11:00 a.m.-12:00 p.m. 

Thursday 10 | Room 313 



Business can be done today in ways that the 

leaders who have gone before us could only 

dream of. Effectively leveraging software systems 

can give you the edge over your competition and 

take your business to the next level. 

During this session, we’ll unpack ways to help 

you better manage your business and discuss 

strategies to help you win more jobs and make 

more money in less time. 


EASY, SAFE 

& CLEAN. 

Site Solutions 

Portable Toilets 

Restroom Trailers 

Hand Sanitizing Stations 

Temporary Fencing 

Roll Off Dumpsters 

Septic System Service 

Booth #301 

1-800-TOILETS / UnitedSiteServices.com 

INFILL DEVELOPMENT 

FLIPS 

NEW CONSTRUCTION 

Contact us today or visit us at booth #214 for more 

information on private construction loans. 

(512) 250-8575 

info@streamlinefunding.com 

streamlinefunding.com 


Booth #93 


Advocating for 

Houston’s Growth 

by Aimee Bertrand 

The Greater Houston Builders Association (GHBA) 

welcomes you to the Houston Build Expo! Houston 

is one of the fastest growing housing markets in the 

country and the GHBA is the largest home builders’ 

association in Texas. 

Our more than 1,400 member companies not 

only consist of residential home builders, but also 

residential land developers, remodelers, engineers, 

associates and vendors, all affiliated with the home 

building industry. Together, the GHBA has the 

largest Remodelers Council and the largest Sales & 

Marketing Council in the National Association of 

Home Builders. Our membership also includes the 

Custom Builders Council, Bay Area Builders Division 

and Montgomery County Builders & Developers 

Division. 

These groups meet regularly, hold educational 

luncheons, provide material to GHBA members 

through online and in-person learning, host 

networking events and dedicate time and resources 

to GHBA charities, including Operation Finally Home 

and HomeAid Houston. 

regularly with building regulators and inspectors at 

the local level, and provide insight and expertise 

on local development commissions and taskforces. 

And at the state level, legislators propose thousands 

of new bills every session, many that affect home 

building, and we take an active role in advocating on 

behalf of our industry. 

The past 12 months have been a challenge 

for all industries, and devastating for so many. 

Homebuilding professionals were classified as 

essential workers during the early days of the 

pandemic, in recognition of the integral part in our 

community that home builders play. We are so 

fortunate to have dedicated GHBA members who 

are both hardworking and resilient. This has allowed 

the Association to emerge from a global pandemic 

inspired to move forward with an extensive calendar 

of events and education classes. In partnership with 

our members, the GHBA continues its mission to 

interact with government, the community, and the 

general public to enhance the business climate for its 

members, and to provide quality obtainable housing 

to the community it serves. 

The GHBA also participates in a very robust 

government affairs advocacy program. 

Member builders work closely with local officials 

during each code cycle review, meet 


Please visit www.ghba.org for more information on 

opportunities for education and networking at the 

GHBA. We look forward to building a GREATER 

Houston, with you.

ENCOMPASSING QUALITY 

EARNING CONFIDENCE 

Booth #95 

At Artisan, our clients come first. Our extensive experience 

and knowledge of the residential and commercial remodeling 

industries has helped us to develop solutions that answer the 

needs of today’s clients, our clients. 

Elegant Kitchens & Baths 

All-inclusive Remodeling Amenities 

Rehab, Make-ready and Maintenance 

832.231.9793 • www.artisanhomepro.com 

PROPERTY 

SOLUTIONS LLC 

E X P E R T R E M O D E L I N G 


What Does the 

Future Hold 

for the Interior 

Design Industry? 

By Sari Karki-Rajabi, ASID, RID 

The current pandemic has forced all of us, including 

the interior design industry, to change how we go 

by our daily lives. It has changed how we conduct 

our business, how we design, and types of projects 

we are requested to do. At this point, no one really 

knows what “the new normal” will be, but one thing 

is sure, the new normal will change many aspects of 

our daily lives. 

American Society of Interior Designers (ASID) 

is staying on top of the changing situation and 

conducting ongoing surveys of the interior design 

industry, businesses, and interior designers to 

identify issues that the design community is 

experiencing due to COVID-19. Past surveys 

indicate that the design community is expecting shift 

“in operations, strategies, and practice, including the 

design problem, process, and outcome”. The level 

of the impact of the current situation on the design 

industry is a major concern to designers. In reference 

to business practices, designers identified business 

development as the number one concern, followed 

by client engagement and procurement delivery 

process and timelines. 

From now on client engagement will be a top 

priority in future business development for 

designers surveyed. As interior designers prepare 

upcoming challenges, they are engaging in 

continuing education classes that focus on evidence 

based design, material / chemistry composition, 

sustainability, and universal design. The survey 

indicates that the interior design community 

identifies health and wellness as a top priority in 

design as we move forward. The current health 

crisis enforced stay and work at home orders with 

social distancing, design firms quickly adjusted their 

day to day business practices to accommodate new 

requirements. 

Firms opted for remote work using online 

communication methods and virtual meetings 

with clients, coworkers, and vendors. Some firms 

continued working on their current project load and 

are reporting that the project load is holding up 

steady, while others find their project load slowing 

down or projects being placed on hold. Per ASID’s 

survey, health and wellness emerged as the design 

field’s top focus for the future. 

What changes in design projects can we expect 

at the workplace? The health and wellness of 

the occupants remains a priority in design. As a 

response to current crisis building systems, including 


construction materials and finishes, may see 

upgrades as companies are making improvements 

while focusing on the health and wellbeing of the 

occupants. Designers will be specifying products 

and finish materials that are cleanable with sanitizing 

chemicals and have antimicrobial qualities. The 

popular open office concept with hoteling and 

shared hot desking will see changes coming it’s way. 

Individual, separated, and protected work areas will 

be in demand. Meeting and collaboration spaces 

may require redesign to comply and allow social 

distancing. 

Part of sustainable and environmentally conscious 

business models, companies continue to seek 

sustainable and health-focused rating systems such 

as LEED and WELL. LEED (Leadership in Energy 

and Environmental Design) is a green building 

certification system with a focus on designing and 

building utilizing strategies that improve building 

performance including energy savings, water 

efficiency, CO2 emissions reduction, improved 

indoor environmental quality, and use of sustainable 

resources. WELL Building Standard, a performancebased 

system, focuses exclusively on the impacts 

of buildings on human health and wellness. WELL 

website, defines some of its principles as follows: 

WELL is equitable “providing the greatest benefit 

to the largest number of people, inclusive of all 

demographic and economic groups”, and as a global 

system it provides “regionally appropriate pathways 

to meeting health intents based on where projects 

are located”. WELL uses evidence-based design 


principles that are based on scientific research. 

How about residential design, what changes and 

types of projects can we expect in the future? As we 

are spending more time at our homes, we have had 

time to study the functionality and quality of our 

residences. Many of us have found areas that need 

reconfiguration, new furnishings, or full remodels to 

bring the space to meet our current standards and 

requirements. 

Remodeling and reconfiguring home offices 

and workspaces tops the list of homeowners as 

companies are sending workers to work from home. 

In some cases, this may include a couple and their 

children who each need a workspace to conduct 

their regular business or attend online school and 

business sessions. Homes often have studies and 

designated built-in desks or counters, but these 

spaces often do not have acoustical privacy or 

multiple workstations nor ergonomic furniture 

suitable for the eight-hour workday. Some residents 

have found that the current residential trend of an 

open floor plan is not always the most functional 

solution either as it may lack privacy as all family 

members are staying home. The open floor plan may 

remain popular in the future with the addition of 

hidden, movable partitions or doors that can easily 

transform the space layout as needed without 

compromising the esthetics. In addition to home 

offices, entryways, kitchens, and bathrooms are 

some of the areas of the home that will see a surge 

of redesign requests. In efforts to keep contaminants 


outside of living space, there may be a need for 

drop-off or cleaning zones at entryways, where 

residents standard can size remove pantry outer may ware, become place inadequate products and 

before constructing taking then a secondary into the home. food supply storage 

may solve the issue. The kitchen technology has 

While made adhering huge leaps to social over distancing the last years guidelines and smart we 

are appliances, making fewer steam grocery ovens, store induction trips and cooktops, shopping 

to feed 

and so 

a family 

on are 

for 

all 

a 

designed 

week or two, 

to ease 

a standard 

the workload 

size 

pantry may become inadequate and constructing a 

of food prep, cooking, and cleaning, so kitchen 

secondary food supply storage may solve the issue. 

remodels from replacing the appliances to 

The kitchen technology has made huge leaps over 

complete renovations will be on homeowners 

the last years and smart appliances, steam ovens, 

induction 

wish list. 

cooktops, 

Bathroom 

and 

remodels 

so on are 

and 

all designed 

updates 

to ease will also the workload make it to of many food homeowners’ prep, cooking, project and 

cleaning, list. The so kitchen project remodels scope may from vary replacing from updating the 

appliances standard to showerhead complete renovations to rain shower will be head on with 

homeowners handheld shower wish list. assembly Bathroom to remodels full remodels and 

updates that include will also health make and it to wellness-promoting 

many homeowners’ 

project fixtures list. such The project as steam scope showers, may vary chroma from therapy 

updating bathtubs, standard so showerhead forth. to rain shower head 

with handheld shower assembly to full remodels that 

include Based health on current and wellness-promoting indicators interior fixtures design such 

as steam services showers, will continue chroma to therapy be in demand bathtubs, in the and so 

forth. 

near future while the project types and scopes 

will change or shift to some degree in both 

Based on current indicators interior design services 

will continue to be in demand in the near future 

commercial while the project and residential types and fields. scopes We will do change not 

know or shift what to some the future degree exactly in both looks commercial like, and and the 

state residential of our fields. economy We do will not further know guide what business the future 

development, exactly looks like, but and we can the all state agree of our that economy there will 

will further be a guide change business and shift development, how we conduct but we can all 

business 

agree that 

when 

there 

our 

will 

new 

be a 

normal 

change 

emerges. 

and shift 

The 

how we 

conduct business when our new normal emerges. 

design community must actively prepare for new 

The design community must actively prepare for 

strategies of conducting business and embrace 

new strategies of conducting business and embrace 

changing project types and scopes to remain 

changing project types and scopes to remain 

resilient 

resilient 

in 

in 

these 

these 

uncertain 

uncertain 

times. 

times. 

Sari Karki-Rajabi, ASID, RID 

Sari Karki-Rajabi, ASID, RID 

President 2019-2020, ASID Texas Gulf Coast 

President, 

www.txgc.asid.org 

ASID Texas Gulf Coast 

Sari Karki-Rajabi is an interior designer, her 

design, residential new construction, and remodel. 

projects include corporate workplace design, 

residential new construction, and remodel. 

Sari Karki-Rajabi is an interior designer, her projects include corporate workplace 

SPECIAL SPECIAL HOUSTON HOUSTON SHOW SHOW EDITION EDITION 2020 202135 

43

SOLAR ISN’T COMING, 

SOLAR IS HERE AND IT’S 

HERE TO STAY 

The cost of electricity for a typical solar system, not 

including the increase in the value of the home, is about 5 

cents per kWh all in. Right now, most people are paying 

between 10 cents and 20 cents per kWh from their Retail 

Electric Providers. And that is without the rate increases 

in the future, which are coming. 

Studies from Zillow show that homes with solar sell for 

4% more than homes without solar and they sell much 

quicker. If you include the increase in the value of the 

home, the cost of electricity with solar is closer to 2 

cents per kWh. Yes, I said 2 cents. That is like locking 

a 2-cent rate for the next 25 years. It is one of the few 

investments you make in your home that can generate 

income and real annual savings. That is a payback on the 

investment of about 5 years. 

The new administration has made climate change, which 

includes solar, energy storage, and electric vehicles, a top 

priority. The investment tax credit was scheduled to drop 

to 22% this year, but has been continued at 26% for the 

next three years. There is also accelerated depreciation 

available further enhancing the return on investment. 

Because that is what solar is: it is an investment. 

Solar is a safeguard. Installing solar and energy storage 

and/or generation eliminates your reliance on “the 

grid” making you energy independent. When the next 

major storm hits your lights and heat will stay on. Even 

if ERCOT’s supply is low during another major freeze or 

if hurricanes knock down powerlines. The solar panels 

we install are designed to withstand category 3 force 

winds and operate in extreme temperatures. Unlike wind 

turbines solar has zero moving parts making maintenance 

low. All you need is the sun. 

In “non-legal” language, you can’t stop a homeowner 

from installing solar on his roof. You can make sure he 

follows the correct procedure, and you can enforce minor 

requirements like the color of the trim. The Board can 

also provide a design that is within 10 percent of the 

output of the system proposed by the homeowner. It’s 

the 10% rule. 

kiloWatt Solar has a builder program where kiloWatt will 

install the solar systems on new construction with no 

out-of-pocket costs to the builder. 

Booth #427 



ADVERTISING RESOURCE GUIDE 

HVAC-CONTRACTOR 

MRCOOL, LLC. 

Platinum Sponsor 

Booth #104 | See ad page 22-23 

WWW.MRCOOL.COM 

48 Remington Way 

Hickory, KY 42051 

(615) 913-6837 

FACILITY & GROUNDS MAINTENANCE 

AMBASSADOR SERVICES, LLC. 

Gold Sponsor 

Booth #601 | See Back Cover 

WWW.AMBASSADORUSA.COM 

11710 North Freeway, Ste. 200 


(281) 727-0117 

GENERAL CONTRACTOR - REMODEL 

ARTISAN PROPERTY SOLUTIONS, LLC. 

Gold Sponsor 

Booth #95 | See ad page 39 

WWW.ARTISANHOMEPRO.COM 

2925 Gulf Freeway S. Ste. B-156 

League City, TX 77573 

(832) 231-9793 

FOUNDATION REPAIR 

LGC SPECIALTY CONTRACTORS 

Gold Sponsor 


WWW.LAGOLDCO.COM 

415 E. Crosstimbers Rd. 


(832) 479-9029 

FLOORING 

LINRON 

Gold Sponsor 


WWW.LINRON.COM 

6110 Thomas Road 


(866) 4LINRON 

CONCRETE ARCHITECTURAL 

STRUCTURAL CONCRETE SYSTEMS, LLC. 

Gold Sponsor 


WWW.SCS.NET 

20108 Imperial Oak Dr. 

Magnolia, TX 77355 

(281) 583-7776 


® 

ALL PROTECTIVE PRODUCTS/PRUNING & GARDENING 

TOOLS/MANY ESSENTIALS FOR HOME USE 

TIGER JAW WOMEN OWN BUSINESS 

Gold Sponsor 


WWW.TIGERJAW.COM 

11450 US 380 / Suite 130-290 

Cross Roads, TX 76226 

(940) 365-6100 

CONSTRUCTION SOFTWARE- PRODUCTIVITY 

JOBTREAD SOFTWARE 

Gold Sponsor 


WWW.JOBTREAD.COM 

275 Campbell Rd. Ste. 314 

Richardson, TX 75080 

(972) 388-1001 

EMPLOYMENT STAFFING 

MCS PERSONNEL INC. 

Silver Sponsor 


WWW.MCSPERSONNEL.COM 

11000 Stancliff Rd. Ste. 190 


(281) 933-3256 

WORKFORCE MANAGEMENT SOLUTION 

WORKRISE 

Silver Sponsor 


WWW.WORKRISE.COM 

6532 LBJ Freeway 

7015 W. Tidwell Rd Suite G-101 


(713)766-3050 

SOLAR/WIND ENERGY SYSTEMS 

KILOWATT SOLAR 

Gold Sponsor 


WWW.KILOWATTSOLAR.COM 

2626 Westheimer Rd., Ste. 205 


(713) 635-9094 

FREIGHT TRANSPORT 

MONGOOSE FREIGHT SOLUTIONS 

Bronze Sponsor 


WWW.MONGOOSEFS.COM 

9649 W. Wingfoot 


(713) 996-7119

FOUNDATION REPAIR 

RAM JACK FOUNDATION SOLUTIONS 



WWW.RAMJACKSYSTEMS.COM 

2121 Brittmoore Rd. Ste. 4500 


(713) 858-7042 

RESIDENTIAL ELEVATOR MANUFACTURING AND 

INSTALLATION 

RESIDENTIAL ELEVATORS 



WWW.RESIDENTIALELEVATORS.COM 

2910 Kerry Forrest Parkway, D4-1 

Tallahassee, Fl 32309 

(281) 667-1187 

FINANCIAL 

STREAMLINE FUNDING 



WWW.STREAMLINEFUNDING.COM 

9050 N. Capital of Texas Highway, Building 3, Ste. 130 

Austin, TX 78759 

(512) 250-8575 

COOLING / MISTING SYSTEMS 

HYDRO MIST 

Booth 539 | See ad page 36 

WWW.HYDROMISTUSA.COM 

703 Cypress Creek 

Cedar Park, TX 78613 

(512) 230-6138 

LOCAL DISTRIBUTOR FOR : APPLIANCES, CABINETS, 

COUNTERTOPS, WINDOW AND DOORS 

GULF & BASCO 


WWW.GULFBASCO.COM 

2425 Broad Street 


(713) 645-6611 

HVAC-EQUIPMENT DISTRIBUTOR 

CENTURY A/C SUPPLY 

Booth 92 | See ad page 11 

WWW.CENTURYAC.COM 

10510 W. Sam Houston Pkwy S. 


(832) 689-2612 

COATINGS MANUFACTURER 

THERMACOTE INC 



WWW.THERMACOTE.COM 

1369 Herrington Road 

Lawrenceville, GA 30044 

(770) 458-6877 

PORTABLE SANITATION SERVICES PROVIDER 

UNITED SITE SERVICE 



ww.UnitedSiteServices.com 

118 Flanders Road 

Westborough, MA 01581 

1.800.TOILETS 

AERIAL PHOTOGRAPHY 

TREX AERIAL IMAGES 


WWW.TREX-AI.COM 

2023 Aspen Point Lane 

Rosenburg, TX 77469 

(832) 623-0913 


Official COVID Cleaning Company 

of the Houston Build Expo 

Service Excellence in 

Facility Maintenance 

We want your organization to thrive in 

a setting that’s healthy, safe, and 

inviting for your employees and guests. 

Ambassador Services provides reliable, 

consistent service that gets the job 

done right. Our comprehensive facility 

maintenance and grounds services 

allow us to act as an extension of your 

maintenance department, going 

above and beyond everyday 

maintenance. We also have the 

metrics to back up our promises. 

With a proven track record of 

Booth #601 

• Facilities Maintenance Support 

• Commercial Landscaping Services 

• Commercial Floor Maintenance 

• Commercial Carpet Cleaning 

• Disinfection Services 

• Janitorial Services 

• Commercial Window Cleaning 

• Commercial Pressure Washing 

• Parking Lot Sweeping 

• HVAC Services 

• Porter Services 

consistent quality and a commitment 

to transparency across data and 

communications, we are prepared to 

exceed your expectations. 

To learn more about our services, 

visit our website www.ambassadorusa.com, 

call us at (281) 727-0117 or send us an email 

at sales@ambassadorusa.com

Construction Monthly Magazine | Houston 2021 Build Expo Show Edition

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