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Construction Monthly Magazine | Houston 2021 Build Expo Show Edition

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JUNE <strong>2021</strong> EDITION | CONSTRUCTIONMONTHLY.COM<br />

877-219-3976<br />

HOUSTON<br />

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HOUSTON’S LARGEST BUILDING & CONSTRUCTION SHOW<br />

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expo<br />

<strong>Build</strong> business with build expo<br />

Buyer’s Guide<br />

HOUSTON BUILD<br />

NRG PARK CENTER (HALL A1)<br />

JUNE 9-10, <strong>2021</strong><br />

Exhibit Hours: 10:00 a.m. to 3:00 p.m.<br />

Classes Start at 9:30 a.m. Each Day<br />

MULTIFAMILY HOUSING: HOW IS IT<br />

AFFECTED BY COVID-19?<br />

By: Terry Zelen Pg.8<br />

THE PRESTON HOLLOW HOME<br />

By Specht Architects Pg.14<br />

Keynote Speakers<br />

TOM WOODCOCK | Seal the Deal<br />

Selling in the COVID Era<br />

WEDNESDAY, JUNE 9 1:15 PM - 2:15 PM<br />

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THURSDAY, JUNE 10 1:15 PM - 2:15 PM<br />

SCOTT SPECHT | Specht Architects<br />

House of the Future<br />

WEDNESDAY, JUNE 9 11:30 AM - 1:00PM<br />

RANKED<br />

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SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 3


TABLE OF<br />

CONTENTS<br />

HOUSTON <strong>2021</strong><br />

14<br />

The Preston<br />

Hollow Home<br />

18<br />

Slope It, Shield It,<br />

Shore It!<br />

8<br />

Multifamily Housing: How<br />

is it Affected by COVID-19?<br />

EXHIBITOR LIST<br />

24<br />

FLOOR PLAN<br />

25<br />

SPECIAL HOUSTON BUILD EXPO SHOW EDITION<br />

4 CONSTRUCTIONMONTHLY.COM<br />

June 9 & 10, <strong>2021</strong><br />

NRG Park Center | Hall A1<br />

One NRG Park<br />

<strong>Houston</strong>, TX 77054<br />

Exhibit Hours: 10am - 3pm<br />

Classes start at 9:30 am


20<br />

National<br />

Association<br />

Of Women<br />

Working In<br />

<strong>Houston</strong> To Grow<br />

Women<br />

In <strong>Construction</strong><br />

38<br />

Advocating<br />

for <strong>Houston</strong>’s<br />

Growth<br />

40<br />

What Does the<br />

Future Hold<br />

for the Interior<br />

Design Industry?<br />

44<br />

Solar isn’t coming, solar is here<br />

and it’s here to stay<br />

SEMINARS & WORKSHOPS<br />

26<br />

ADVERTISING RESOURCE GUIDE<br />

46<br />

AMERICA’S PREMIER REGIONAL<br />

BUILDING & CONSTRUCTION SHOW<br />

ATLANTA | AUSTIN | DALLAS | HOUSTON | LOS ANGELES | TAMPA<br />

WE ARE RANKED:<br />

#6 <strong>Construction</strong> <strong>Show</strong> in the United States! #17 <strong>Construction</strong> <strong>Show</strong> in the World! Top <strong>Construction</strong> Industry <strong>Show</strong>!<br />

SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 5


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HOUSTON<br />

The <strong>Construction</strong> <strong>Monthly</strong> Team is excited to bring you<br />

an amazing industry-specific publication to the National<br />

Market!<br />

For the first time, the entire national building and<br />

construction industry will have a publication that will<br />

represent the growing commercial construction industry<br />

as a whole. Everything from architecture, design, finance,<br />

business ... All the industry specific information that you<br />

need.<br />

Our circulation has grown in the 25+ years that <strong>Build</strong><br />

<strong>Expo</strong> USA has hosted and produced trade shows and<br />

now being able to take that networking experience to<br />

over 300, 000+ national direct emails, thousands in<br />

social media, and building relationships and reaching<br />

commercial and residential construction firm, developers,<br />

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professionals ... which <strong>Construction</strong> <strong>Monthly</strong> will now<br />

reach EVERY MONTH!<br />

Our publication welcomes your support and is looking<br />

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We thank you for being with us from the beginning and<br />

look forward to the journey we take with our audience.<br />

PUBLISHER<br />

JP Bryant<br />

ADVERTISING & SALES<br />

Amy Shoulders<br />

amy@constructionmonthly.com<br />

Reserve your Booth<br />

for the 2022 <strong>Build</strong> <strong>Expo</strong><br />

June 8-9, 2022<br />

Contact 877.219.3976<br />

sales@buildexpousa.com<br />

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words. We will let you know if we use an article.<br />

Would you love to see your expertise and knowledge in our magazine?<br />

Please email your article to amy@constructionmonthly.com and check out constructionmonthly.com online!<br />

SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 7


MULTIFAMILY HOUSING:<br />

HOW IS IT AFFECTED BY<br />

COVID-19?<br />

By: Terry Zelen<br />

Learn about updates to design, governmental aid, investments<br />

and technology to understand the impacts of COVID-19 to<br />

multifamily housing.<br />

Before COVID-19 multifamily housing was on the rise. In<br />

fact, 2019 was the sixth year in a row where multifamily<br />

absorption has exceeded 250,000 units. It’s important<br />

to note that millennials make up a large portion of this<br />

multi-family housing demand. Multifamily housing ended<br />

2019 strong, but what are the impacts from a global<br />

pandemic COVID-19?<br />

COVID-19 marks an unprecedented time for not only the<br />

real estate market but for humanity. Many are working<br />

from home now and have become extremely conscious<br />

about maintaining a healthy lifestyle such as encouraging<br />

everyone to wash their hands, avoid large groups of<br />

people, and protect the elderly.<br />

While all of those safe practices will definitely help to<br />

flatten the curve, you are still responsible for running<br />

8 CONSTRUCTIONMONTHLY.COM<br />

your home builder or developer business. If you primarily<br />

build multifamily residences, then I encourage you to<br />

continue reading about how multifamily housing is<br />

impacted by this global virus.<br />

4 Impacts of COVID-19 for Multifamily Housing:<br />

1. Change in Design Preferences<br />

Let’s face it – no one wants to be quarantined in a 500<br />

square foot apartment. Even the most luxurious of<br />

multifamily properties had to limit their amenity usage<br />

for their residents. Not only will the demand for singlefamily<br />

homes increase, but the demand for changes in<br />

multifamily designs will also increase. Here are some<br />

changes to design preferences buyers want:<br />

• Improving the air-quality for multifamily properties to<br />

combat any respiratory diseases and pollutants.<br />

• Incorporating small yards to multifamily units such as<br />

horizontal housing to give people more space and to<br />

socially distance.<br />

• Adding more sanitizing stations in commonly shared<br />

areas such as the clubhouse and gyms within the<br />

complex or community.<br />

• Heavy emphasis on having a “healthy home” for<br />

conscious individuals and families. Examples include<br />

keeping your home dry, clean, safe, and wellventilated.


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SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 9


You will see more and more home builders and developer<br />

companies incorporate these design concepts in the years<br />

to come.<br />

2. Shifts in Unemployment & Governmental Aid<br />

It’s an unfortunate truth that people are losing their jobs<br />

from COVID-19. In the two weeks following the national<br />

emergency declaration, 10 million individuals filed jobless<br />

claims. Since the multifamily sector forms the bedrock<br />

of the urban workforce, it was greatly impacted by job<br />

losses and the ability to pay rent. Let’s discuss further:<br />

• Job losses impact rental leases significantly for<br />

those working in industries dependent on consumer<br />

spending such as food services, retail goods, personal<br />

services, and tourism.<br />

• Lenders have experienced an increased volume of<br />

calls from clients concerned with debt obligations.<br />

• Freddie Mac’s multifamily COVID-19 program<br />

provides three months of forbearance for multifamily<br />

borrowers and tenants.<br />

• Other government efforts include further legislation<br />

allowing local jurisdictions to implement prohibitions<br />

on both evictions and foreclosures.<br />

There is also the Coronavirus Aid, Relief, and<br />

Economic Security Act which provides an expansion of<br />

unemployment benefits to those who are not normally<br />

recipients. For small businesses, there is a loan and grant<br />

program to help maintain payrolls during this difficult<br />

time.<br />

3. Updates to Investments<br />

Did you know they’re actually long-term benefits for<br />

multifamily real estate investors? According to Globe<br />

Street, a team of real estate experts monitoring the<br />

market closely, there are many positives despite the<br />

future unknowns. Here is what they found in a recent<br />

study:<br />

• Multifamily real estate is maintaining its reputation to<br />

be a solid investment for pension funds and REITs.<br />

• Tenant turnover is predicted to decrease significantly,<br />

reducing the operating and capital costs of securing<br />

new tenants.<br />

• Young professionals might gravitate to apartment<br />

style living due to a rise in telecommuting.<br />

• Vacancy rates should remain relatively low with the<br />

decline in the construction of new units.<br />

In addition to the data above, George Maravilla, the<br />

Senior Vice President of Tower Capital, shares that<br />

he is seeing lender participation is up from the recent<br />

shutdown. He notes that although it is slow, progress is<br />

being made and extensions are being approved.<br />

4. Increase in Technology for <strong>Construction</strong> and<br />

Home <strong>Build</strong>ing Firms<br />

COVID-19 has forced many home building and developer<br />

companies to prioritize technology spending more heavily<br />

than ever before. Much of the market is experiencing<br />

a shift from selling homes in person to now selling<br />

homes online. Here are more technology changes from<br />

COVID-19:<br />

• Increased consumer demand for virtual tours and<br />

showings so home buyers can continue on their<br />

search for the perfect place in a safe manner.<br />

• Consumers are now paying online with a 12%<br />

increase in electronic payment volume in April 2020<br />

compared to February 2020.<br />

• Even construction has adapted to this disruption. For<br />

instance, mechanical and plumbing contractor UMC<br />

Inc. has applied its design and installation to have<br />

touch-free wash stations for construction sites.<br />

• While AI is already being used on job sites, there is<br />

talk about adding social distancing monitoring to its<br />

feature set.<br />

Pepper Contracting Services Inc is one of the many<br />

companies already taking advantage of AI’s features.<br />

For example, since they are already using AI to identify<br />

workers, they are using it to monitor groups as well. The<br />

AI company, Smartvid.io, dropped everything to fulfill this<br />

request. They added a new tag in their system to detect<br />

crowding as a social distancing software.<br />

If I was an owner of a construction company, I too would<br />

consider incorporating these technological features into<br />

my business to protect my workers. As a home builder<br />

or developer, consider the costs and benefits for what<br />

advanced technology means for your business.<br />

These four impacts for multifamily housing are only the<br />

tip of the COVID-19 impact iceberg. Expect to recognize<br />

even more impacts and shifts within the market as time<br />

passes.<br />

Terry Zelen is a seasoned Creative Director with more than 35 years of experience<br />

in Home <strong>Build</strong>er advertising and marketing.<br />

He is the founder of The Punch List, which is an online blog to help inform home<br />

builders and developers on strategic marketing insights to fuel their firm.<br />

10 CONSTRUCTIONMONTHLY.COM


Booth #92<br />

SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 11


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12 CONSTRUCTIONMONTHLY.COM


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amy@constructionmonthly.com<br />

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THE PRESTON<br />

HOLLOW HOME<br />

By Specht Architects<br />

The award winning residence (Architectural Record –<br />

Record House and AIA Austin Design Award of Merit)<br />

was completed in December of 2019. The design of<br />

Specht’s Preston Hollow 8,000 square foot house was<br />

driven by the desire to blur the lines between inside<br />

and outside while providing a sense of privacy and<br />

seclusion from the street and surrounding neighborhood,<br />

at the homeowners request. Its design is influenced by<br />

strategies common to classic Dallas modern homes of the<br />

1950’s and ‘60’s.<br />

Heavy cast-concrete walls extend from the interior of the<br />

house out into the landscape, breaking the “modern box”<br />

and creating courtyards that allow for a bright, naturefilled<br />

view from every room. This effect is complemented<br />

by the huge glass walls that define each space. A large,<br />

floating, pavilion roof hovers over both the interior<br />

and exterior rooms, defining a special “living precinct”<br />

in the site and further fragmenting the boundary<br />

between interior and exterior. The roof shape and large<br />

cantilevered overhangs were carefully configured to<br />

provide complete shading from the harsh Dallas sun at all<br />

times of day. An “Impluvium” or opening in the center of<br />

14 CONSTRUCTIONMONTHLY.COM<br />

the roof is modeled on those found in traditional Roman<br />

houses and allows rainwater and light to reach the garden<br />

below. Flowing water plays a large part in the design as<br />

well. Beginning at the entry, a narrow channel courses<br />

through the site and to the pool beyond. The stream is<br />

punctuated by a series of cascading terraces and a gentle<br />

waterfall near the main entry. At night, lighting within the<br />

water casts changing patterns on the adjacent textured<br />

concrete surfaces.<br />

A NEW BRUTALISM<br />

The concrete walls in the Preston Hollow house were<br />

cast using custom-fabricated formwork that creates a<br />

corrugated appearance. “This technique, a staple of<br />

brutalist architecture from the 1960’s and ‘70’s creates a<br />

play of shadows and pattern that changes throughout the<br />

day. Unlike the brutalist work from that era, however, the<br />

heavy walls here are countered by delicate steel columns,<br />

thin window frames, and the hovering cantilevered edges<br />

of the roof. The concrete is a grounding element that<br />

provides a contrast to the overall lightness of the spaces,”<br />

says Scott Specht, founder Specht Architects.<br />

TRADITIONS OF DALLAS MODERNISM<br />

Dallas has a long tradition of modern architecture that<br />

faded for decades and is now experiencing a resurgence.<br />

The home sites of Central Dallas, which are urban,<br />

relatively dense, and close to the city center, have


driven a unique residential architecture with shaded<br />

and screened living spaces that are inward-looking and<br />

private. The Preston Hollow house refers to examples<br />

such as Edward Durell Stone’s 1959 Oak Court house,<br />

with its outdoor covered dining room surrounded by<br />

water, and Philip Johnson’s 1963 Beck Residence with its<br />

tree-filled inner courtyards.<br />

SUSTAINABLE DESIGN FEATURES<br />

The design for this house is organized around eliminating<br />

direct solar gain while still allowing for expansive views.<br />

The large pavilion roof and cantilevered roof overhangs<br />

were modeled to provide complete passive shading from<br />

the harsh Dallas sun at all times of day. In addition, the<br />

entire west facade has no openings at all. Large operable<br />

areas of glazing allow for extensive natural ventilation<br />

during appropriate seasons. The “Impluvium” allows<br />

rainwater to reach the courtyard garden and water<br />

collection area below. This rainwater is used for irrigation<br />

and other non-potable uses.<br />

Architect: Specht Architects<br />

Landscape Architect: Hocker Design Group<br />

Interior Design: Magni Kalman Design<br />

Contractor: Sebastian <strong>Construction</strong><br />

Photography: Casey Dunn<br />

SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 15


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832.479.9029 | 415 Crosstimbers Rd., <strong>Houston</strong> TX 77022<br />

16 CONSTRUCTIONMONTHLY.COM


THANK YOU TO THE<br />

HOUSTON BUILD <strong>2021</strong> SPONSORS<br />

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SLOPE IT, SHIELD IT, SHORE IT!<br />

Excavation and trenching are among the most hazardous<br />

construction operations. The Occupational Safety and<br />

Health Administration’s (OSHA) Excavation standards<br />

found in 29 Code of Federal Regulations (CFR) Part<br />

1926, Subpart P, contain requirements for excavation<br />

and trenching operations. To help create awareness and<br />

reduce the number of excavation and trenching incidents,<br />

OSHA promotes a yearly Trench Safety Stand Down<br />

initiative. This year, it will take place June 14-18th.<br />

OSHA defines an excavation as any man-made cut, cavity,<br />

trench, or depression in the earth’s surface formed by<br />

earth removal. A trench is defined as a narrow excavation<br />

made below the surface of the ground. In general, the<br />

depth of a trench is greater than its width, but the width<br />

of a trench (measured at the bottom) is not greater than<br />

15 feet (4.6 m).<br />

Hazards and Solutions<br />

PROTECT WORKERS<br />

IN TRENCHES<br />

Prevent trench<br />

collapses and<br />

save lives:<br />

SLOPE or bench<br />

trench walls,<br />

SHORE trench walls<br />

with supports, or<br />

SHIELD trench<br />

walls with trench boxes<br />

WWW.OSHA.GOV/TRENCHING • 800-321-OSHA (6742) • TTY 877-889-5627<br />

Photo: Efficiency<br />

Production – NAXSA<br />

Trenching and excavation work presents serious hazards<br />

to all workers involved. Cave-ins pose the greatest risk<br />

and are more likely than some other excavation-related<br />

incidents to result in worker fatalities. One cubic yard of<br />

soil can weigh as much as a car. An unprotected trench<br />

can be an early grave. Employers must ensure that<br />

workers enter trenches only after adequate protections<br />

OSHA 3215-06R 2018<br />

are in place to address cave-in hazards. Other potential<br />

hazards associated with trenching work include falling<br />

loads, hazardous atmospheres, and hazards from mobile<br />

equipment. Of the five workplace fatalities related to<br />

excavation & trenching that took place in the state<br />

of Texas in Fiscal Year (FY) 2020, FOUR took place in<br />

<strong>Houston</strong> or its surrounding areas, two of those were the<br />

result of cave-ins.<br />

OSHA’s regulations apply to open excavations made<br />

on the earths surface, including trenches in workplaces<br />

under its jurisdiction. Following the requirements of the<br />

standards will prevent or greatly reduce the risk of caveins<br />

and other excavation-related incidents.<br />

Some of the compliance methods permitted under the<br />

excavation laws require a competent person to classify<br />

soil and rock deposits as stable rock, type A, B, or C soil.<br />

Appendix A to Subpart P of Part 1926 explains how to<br />

classify soils.<br />

Stable Rock is natural solid mineral matter that can<br />

be excavated with vertical sides and remain intact<br />

while exposed. Type A soils are cohesive soils with an<br />

unconfined compressive strength of 1.5 tons per square<br />

foot (tsf) (144 kPa) or greater, such as clays. Type B soil<br />

includes cohesive soil with an unconfined compressive<br />

strength greater than 0.5 tsf (48 kPa) but less than 1.5<br />

tsf (144 kPa) and granular cohesionless soils (such as<br />

angular gravel, similar to crushed rock, silt, silt loam,<br />

sandy loam, and, in some cases, silty clay loam and<br />

sandy clay loam). Type C soils are cohesive soils with an<br />

unconfined compressive strength of 0.5 tsf (48 kPa) or<br />

less, granular soils (including gravel, sand, and loamy<br />

sand), submerged soil or soil from which water is freely<br />

seeping. Unconfined compressive strength means the<br />

load per unit area at which a soil will fail in compression.<br />

It can be determined by laboratory testing or estimated in<br />

the field using a pocket penetrometer, thumb penetration<br />

tests, or other methods.<br />

Before employees can enter an excavation or trench,<br />

a competent person needs to asses the work area<br />

and determine that it is safe for employees to enter. A<br />

competent person is an individual, designated by the<br />

employer, who is capable of identifying existing and<br />

predictable hazards in the surroundings or working<br />

conditions that are unsanitary, hazardous, or dangerous<br />

to workers, and who is authorized to take prompt<br />

corrective measures to eliminate them.<br />

Under the Excavation standards, tasks performed<br />

by the competent person include classifying soil,<br />

inspecting protective systems, designing structural<br />

ramps, monitoring water removal equipment, and<br />

18 CONSTRUCTIONMONTHLY.COM


conducting site inspections. Employers must ensure that<br />

a competent person inspects all excavations, adjacent<br />

areas, and protective systems daily for possible caveins,<br />

indications of failures in protective systems and<br />

equipment, hazardous atmospheres, and other hazardous<br />

conditions.<br />

No matter how many trenching, shoring, and backfilling<br />

jobs an employer has done in the past, it is important<br />

to approach each new job with care and preparation.<br />

Before starting work, the Excavation standards require<br />

employers to determine the approximate location(s) of<br />

utility installations including but not limited to; sewer,<br />

telephone, fuel, electric, and water lines. Calling 811, the<br />

“Call Before You Dig” number to establish the location<br />

of utilities is a great resource that is available to satisfy<br />

the requirement of determining the location of utility<br />

installations before digging.<br />

OSHA requires that employers protect workers from<br />

cave-ins by sloping or benching the sides of the<br />

excavation, supporting the sides of the excavation, or<br />

placing a shield between the side of the excavation and<br />

the work area. The Excavation standards do not require a<br />

protective system when an excavation is made entirely in<br />

stable rock or when an excavation is less than 5 feet (1.52<br />

meters) deep and a competent person has examined the<br />

ground and found no indication of a potential cave-in.<br />

The Excavation standards require employers to<br />

provide support systems, such as shoring, bracing, or<br />

underpinning when necessary to ensure that adjacent<br />

structures (including adjoining buildings, walls, sidewalks<br />

and pavements) remain stable for the protection of<br />

workers.<br />

OSHA requires employers to provide ladders, steps,<br />

ramps, or other safe means of egress for workers working<br />

in trench excavations 4 feet (1.22 meters) or deeper. The<br />

means of egress must be located so as not to require<br />

workers to travel more than 25 feet (7.62 meters)<br />

laterally within the trench. Any structural ramps used<br />

solely for worker access or egress must be designed by a<br />

competent person.<br />

Please reach out to the Compliance Assistance<br />

Specialist’s in OSHA’s <strong>Houston</strong> North or South Area<br />

offices if you are interested in holding a Trench Safety<br />

Stand Down event, or if you would like more information<br />

on planned events and how to participate.<br />

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and homeowners in the <strong>Houston</strong> Area for over 80 years. We are<br />

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budget conscious to exceptional luxury projects, we’ve got you<br />

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SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 19


National<br />

Association<br />

Of Women<br />

Working In<br />

<strong>Houston</strong> To<br />

Grow Women<br />

In <strong>Construction</strong><br />

By: Angela Robbins<br />

I have always been a no-nonsense girl and have<br />

rarely taken ‘no’ for an answer in my career. The<br />

idea of not being allowed to do something simply<br />

because I am a woman is difficult for me to tolerate.<br />

But this has been a reality for women in the<br />

workplace for generations. Although much has been<br />

done to create a more equal career opportunity for<br />

women, hiring practices, bias, and lack of applicants<br />

continue to plague many industries. <strong>Construction</strong><br />

is among them. Addressing this lack of female<br />

employees has been talked about for years and<br />

companies are beginning to pay closer attention.<br />

But in construction women continue to make a<br />

marginal percentage, approximately 9% of the total<br />

workforce. Women working in the male-dominated<br />

construction industry can find great satisfaction in<br />

a variety of roles like project management, design,<br />

safety, and fieldwork.<br />

Many organizations are popping up across the<br />

nation and even globally to try to create interest<br />

in construction fields among women. We tend to<br />

lean toward careers we see women portrayals of in<br />

our youth. This means we must work hard to create<br />

positive images of women in construction for young<br />

girls to view as role models. Working alongside<br />

other associations, the <strong>Houston</strong> Chapter of National<br />

Association of Women in <strong>Construction</strong> (NAWIC),<br />

helps to build strategies that attract, hire, and retain<br />

females in the industry.<br />

We seek to create a dialogue with young women in<br />

our Independent School Districts (ISDs), partnering<br />

with other organizations, construction companies,<br />

and even construction suppliers to sponsor an<br />

annual all-female<br />

construction career expo each fall. At its inaugural<br />

event, approximately 1000 girls from 6th -12th<br />

grade participated in an interactive exploration<br />

of careers in construction through hands-on<br />

demonstrations, equipment usage, and powerful<br />

sessions with female construction leaders. Knowing<br />

that getting them interested in middle and high<br />

school is wonderful but realizing we need to<br />

reach even younger children; we sponsor events<br />

for elementary ages like the Block Kids program.<br />

20 CONSTRUCTIONMONTHLY.COM


Growing interest in the industry is just one way we<br />

can influence the talent pool and generate larger<br />

numbers of female candidates for the industry.<br />

But NAWIC also realizes keeping women in the<br />

workforce requires innovative support programs as<br />

well.<br />

We work hard to create high-quality professional<br />

education opportunities for our members as well<br />

as offering mentoring programs and opportunities<br />

to create lifelong friendships and build professional<br />

networks. Each month we serve up exciting<br />

construction related topics to the 70+ women<br />

involved in our chapter and our highly engaged and<br />

active Board of Directors is always working to find<br />

new ways to help women find their way in the<br />

industry. The women of NAWIC are among the<br />

strongest with whom I have had the privilege to<br />

work, as they set forth to continue to break down<br />

barriers in a male-dominated industry. Interested<br />

in supporting them and the women who <strong>Build</strong><br />

<strong>Houston</strong> or maybe joining in the cause? Check out<br />

the website to learn more (www.nawic-hosuton.<br />

org) or join them for their next general membership<br />

meeting.<br />

SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 21


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22 CONSTRUCTIONMONTHLY.COM


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SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 23


EXHIBITOR LIST<br />

BOOTH<br />

COMPANY *SPONSORS<br />

545 4REFUEL US, LLC<br />

538 ACCOLEND<br />

534 ADT MULTIFAMILY<br />

434 AEI CORPORATION<br />

316 AGGREKO<br />

101 AIRCRETE<br />

110 ALL WAYS 3D<br />

217 ALLURA USA<br />

601 AMBASSADOR SERVICES LLC GOLD<br />

415 AMERICAN FIRE PROTECTION GROUP<br />

447 AMERICAN STONECAST, LLC<br />

439 AMSTILL ROOFING<br />

235 ANDRETTI INDOOR KARTING & GAMES<br />

140 ANY LAB NOW<br />

216 APRILAIRE<br />

334 ARCHITECTURAL TILE DESIGN<br />

95 ARTISAN PROPERTY SOLUTIONS LLC GOLD<br />

347 ASHTON<br />

435 ATLANCO LLC<br />

314 ATLANTIS RAIL SYSTEMS<br />

422 ATX LED<br />

207 BATH FITTER<br />

221 BEAED, LP<br />

115 BEST WASH INC<br />

222 BROTHERS CABINETRY<br />

602 BSI BUILDING SERVICES INTERNATIONAL<br />

130 BUILDERS ACADEMY<br />

604 BUYERS BARRICADES<br />

97 CANOPY SOLUTIONS<br />

603 CARENOW URGENT CARE<br />

123 CARPORT CENTRAL<br />

631 CARRIER ENTERPRISE<br />

121 CDI SERVICE<br />

416 CENTRAL RENOVATIONS SOLUTIONS<br />

92 CENTURY A/C SUPPLY<br />

229 CLEAR DRAIN LLC<br />

528 COLLABORATIVE SERVICES<br />

414 CONTRACTORS EDGE INSURANCE<br />

432 COOL-A-ZONE<br />

339 COPPERWELD BIMETALLICS<br />

223 CSI LED & HARDWARE<br />

611 DISCOUNT COPY<br />

315 DYNAMIC ELECTRIC INC<br />

228 EMCO PRESS CORP.<br />

607 FIRE SAFE PROTECTION SERVICES<br />

523 FIRETROL PROTECTION SYSTEMS<br />

421 FLEETCHASER<br />

502 FOSTER TEXAS SALES<br />

118 FPCG-FIRE PROTECTION CONSULTING GROUP, LLC<br />

327 GLOBAL LIGHTING PERSPECTIVE<br />

100 GOODMAN AIR CONDITIONING & HEATING<br />

215 GREAT SOUTHERN WOOD PRESERVING<br />

506 GTL LIGHTING<br />

443 GUARDVISION<br />

94 GULF & BASCO<br />

338 GULF-TEX ROOFING<br />

340 HANGAR MARKETING<br />

527 HAWK CONSTRUCTION AND RESTORATION/ ALL REASONS QUARTZ<br />

433 HUNSTMAN BUILDING SOLUTIONS (PREVIOUSLY DEMILEC)<br />

539 HYDRO MIST<br />

628 HYDRO SHIELD/ OAKRIDGE ROOFING<br />

233 IESG (INTERNATIONAL ENGINEERING SUPPORT GROUP)<br />

517 IN SOURCE TECHNOLOGIES<br />

335 INDUSTRIAL TRUCK SAFETY CONSULTANTS<br />

501 INNO METAL STUDS CORP<br />

317 INTEGRATED LIGHTING SYSTEMS<br />

116 INTELGLASS CORP<br />

BOOTH COMPANY *SPONSORS<br />

341 INTERNATIONAL SERVICE PARTNERS<br />

417 IPLUMBER, LLC<br />

426 JANSEN ADJUSTERS INTERNATIONAL<br />

322 JOBTREAD SOFTWARE SILVER<br />

326 JOHNSON SUPPLY<br />

522 JT BATES GROUP<br />

427 KILOWATT SOLAR BRONZE<br />

323 KINGMORE IMPORTS, LLC.<br />

526 LEAFFILTER NORTH OF TEXAS, LLC<br />

117 LEVELED CONCRETE<br />

345 LGC SPECIALTY CONTRACTORS GOLD<br />

239 LINEARSLOTDIFFUSERS.COM<br />

93 LINRON GOLD<br />

85 LP BUILDING SOLUTIONS<br />

440 MALAYSIAN TIMBER COUNCIL<br />

201 MCCLENNY MOSELEY & ASSOCIATES<br />

438 MCS PERSONNEL INC SILVER<br />

516 METRO REPRO<br />

350 MINICK MATERIALS OF TEXAS<br />

620 MISUMARU USA CORP<br />

614 MODERN AC PRODUCTS/ HOME STOCK USA<br />

91 MODERNO PORCELAIN WORKS<br />

333 MONGOOSE FREIGHT SOLUTIONS BRONZE<br />

104 MRCOOL, LLC PLATINUM<br />

142 NAMCO MFG INC<br />

639 NATIONAL ASSOCIATION OF WOMEN IN CONSTRUCTION (NAWIC)<br />

HOUSTON CHAPTER<br />

321 NATIONAL SIGNS<br />

521 NOV PORTABLE POWER<br />

544 OCCUCARE INTERNATIONAL<br />

444 OCCUPATIONAL MEDICAL CARE-LOUIS F. PIUG M.D.<br />

144 OCCUPATIONAL SAFETY AND HEALTH ADMINISTRATION (OSHA)<br />

423 OCCUPATIONAL SAFETY SOLUTIONS LLC<br />

81 ON DUTY SYSTEMS LP/ ON DUTY PEST CONTROL LLC<br />

532 POLAR ICE, INC<br />

307 POLARIS LED<br />

520 POLYGUARD PRODUCTS INC.<br />

332 POLYSOLS, INC.<br />

626 PYRAMID IMPORTS TILE & FLOORING, INC.<br />

106 R&L BUILDING GROUP<br />

114 RAM JACK FOUNDATION SOLUTIONS BRONZE<br />

616 REGEXSEO<br />

541 RELIANT WORKFORCE SOLUTIONS - RELIANT NS<br />

420 RESIDENTIAL ELEVATORS BRONZE<br />

232 RGF ENVIRONMENTAL GROUP<br />

220 SCHOLL LUMBER<br />

146 SIRIUS BUILDING COMPANY<br />

533 STONE CREATIONS OF TEXAS<br />

214 STREAMLINE FUNDING BRONZE<br />

406 STRUCTURAL CONCRETE SYSTEMS GOLD<br />

203 SUNSTONE METAL PRODUCTS LLC<br />

128 TAMKO BUILDING PRODUCTS LLC<br />

320 TARGET STONE<br />

535 TEXAS SILO GRAIN BIN GAZEBOS<br />

615 THE PORTABLE PROTECTOR/PP SEAT 2<br />

344 THERMACOTE INC BRONZE<br />

227 TIGER JAW WOMEN OWN BUSINESS GOLD<br />

621 TREX AERIAL IMAGES<br />

641 TRUE LINE CONSTRUCTION<br />

407 ULTIMATE FLOORS<br />

306 ULTRALOX (INTERLOCKING TECHNOLOGY)<br />

301 UNITED SITE SERVICE BRONZE<br />

127 UT ARLINGTON OSHA EDUCATION CENTER<br />

625 VENUS CABINETRY<br />

515 WORKRISE SILVER<br />

445 ZIPPKOOL, INC<br />

24 CONSTRUCTIONMONTHLY.COM<br />

PRINTED ON 5/12/<strong>2021</strong>


FLOORPLAN<br />

HOUSTON BUILD EXPO<br />

NRG Park Center, Hall A1<br />

June 9 & 10, <strong>2021</strong> :: Wednesday & Thursday<br />

Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day<br />

KEYNOTE<br />

SPEAKER<br />

150 153 145 250<br />

245 350 345 444 445 545<br />

146<br />

149 246<br />

249 346<br />

349 446<br />

449 546<br />

SEATING<br />

144<br />

147 244<br />

247 344<br />

347 443<br />

447 544<br />

541<br />

142<br />

140<br />

141 240<br />

241<br />

340<br />

341 440<br />

441<br />

540<br />

541<br />

130<br />

139 238<br />

239<br />

338<br />

339 438<br />

439<br />

538<br />

539<br />

128<br />

126<br />

135<br />

133<br />

232<br />

235 334<br />

233 332<br />

335 434<br />

333 432<br />

435 534<br />

433 532<br />

535<br />

533<br />

124<br />

120<br />

129<br />

127<br />

228<br />

226<br />

229<br />

227<br />

326<br />

327 426<br />

429 528<br />

427 526<br />

527<br />

628<br />

626<br />

641<br />

639<br />

118<br />

123 222<br />

121 220<br />

223 322<br />

221 320<br />

323 422<br />

321 420<br />

423 522<br />

421 520<br />

523<br />

521<br />

620<br />

631<br />

116<br />

117 216<br />

217 316<br />

317 416<br />

417 516<br />

517 616<br />

114<br />

115 214<br />

215 314<br />

315 414<br />

415 514<br />

515 614<br />

625<br />

110<br />

621<br />

106<br />

109<br />

207 306<br />

307 406 407 506<br />

509<br />

615<br />

611<br />

104<br />

102<br />

201 203<br />

301<br />

94<br />

401 502<br />

501<br />

607<br />

605<br />

100<br />

97<br />

101<br />

91<br />

92<br />

93 95<br />

604<br />

602<br />

603<br />

601<br />

ENTRANCE<br />

85<br />

81<br />

CONCESSIONS<br />

SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 25


SEMINARS & WORKSHOPS<br />

All Seminars at the <strong>Build</strong> <strong>Expo</strong> are FREE to attend!<br />

Keynote Speakers<br />

(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA)<br />

Tom Woodcock<br />

President | Seal the Deal<br />

Sponsored by<br />

Selling in the COVID Era<br />

Wednesday, June 9 | 1:15 p.m. - 2:15 p.m. | <strong>Show</strong> Floor<br />

Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less<br />

effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to<br />

continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a<br />

mistake and will be realized often when it’s too late. What we’ll cover:<br />

• Is outside sales still relevant • Is Zoom the new normal • Is face to face selling possible<br />

How can you integrate digital selling with traditional selling?<br />

We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction<br />

industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Networking & Association Use<br />

Thursday, June 10 | 1:15 p.m. - 2:15 p.m. | <strong>Show</strong> Floor<br />

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues<br />

money and don’t maximize the effectiveness of the association. We will layout how to determine what associations to<br />

join, how to work them and get business from your involvement. The single greatest way to find grouped customers and<br />

network contacts is right in your backyard association!<br />

Work them to the fullest and you’ll never make a cold call again!<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Scott Specht<br />

Founder & Principal | Specht Architects<br />

House of the Future<br />

Wednesday, June 9 | 11:30am - 1:00pm | <strong>Show</strong> Floor<br />

Scott Specht, founder of AIA Award-Winning firm Specht Architects, will give an interesting and humorous talk about<br />

the history of the “House of the Future.” This will cover unusual ideas from the 1920s through the1970’s of how we’d be<br />

living in the future of 2020. Scott will cover the strange building techniques that these visionaries thought we’d be using,<br />

including spray-foam structures, bolt-together fiberglass shells, and even inflatable bubble homes.<br />

Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of<br />

lighting, home automation, and architecture.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, and Remodelers<br />

Workshops & Classes | Wednesday, June 9, <strong>2021</strong><br />

Sponsored by<br />

Beating the Price Objection<br />

9:30 a.m. - 11:00 a.m. | Room 300<br />

Tom Woodcock<br />

President | Seal the Deal<br />

Stop letting price be the determining factor in winning projects! This topic deals specifically with the pressure to always<br />

be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win<br />

projects and raise profitability on those projects. The most common mistakes made in bidding are revealed and countered.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers


Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate<br />

Planning Strategies to Protect & Perpetuate your Business<br />

9:30 a.m. - 10:30 a.m. | Room 305<br />

Larry Oxenham<br />

Speaker, Trainer | American Society for Asset Protection<br />

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of<br />

mind.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

How to Conduct an Effective JSA<br />

9:30 a.m. - 10:30 a.m. | Room 309<br />

Bradford K. Holman<br />

CEO, Occupational Safety Solutions<br />

A brief overview of a JSA, purpose, and how they are to be accurately utilized in all aspects of job performance.<br />

• The purpose of a JSA:<br />

• Establishing proper job procedures<br />

• Ensuring that all employees are properly trained<br />

• Identifying previously unnoticed hazards<br />

• Reducing workers’ compensation costs<br />

• Increasing worker productivity<br />

• Assisting with regulatory compliance<br />

• Maintaining a healthier workforce<br />

QuickBooks para Contratistas en Español<br />

9:30 a.m. - 10:30 a.m. | Room 301<br />

Vanessa Vasquez<br />

Usted ha estado lidiando con toneladas de papeleo, procesos sin sentido y cabos sueltos que requieren su tiempo y<br />

esfuerzo para crecer y ser más eficientes. Únase a nuestra clase y aprenda todo sobre ser financieramente eficiente.<br />

Conozca la importancia de tener una herramienta de contabilidad real y las diferentes aplicaciones que están disponibles<br />

para el negocio de constructores en este momento. Conozca las soluciones de administración y manejo de la construcción<br />

de inicio a fin, que pueden cambiar su perspectiva por completo acerca de la contabilidad y sus finanzas.<br />

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />

LINEAR DRAINS: The solution to common plumbing and remodeling<br />

problems -1 HSW/ADACE Credit<br />

9:30 a.m. - 10:30 a.m. | Room 312<br />

Chris Lindsay<br />

Regional Sales Manager | QM Drain<br />

QM drain is a provider of Continuing Education for Members of the American Institute of Architects (AIA), Interior Design<br />

Continuing Education Council ( IDCEC) and the National Association of the Remodeling Industry (NARI).<br />

• Which linear drains solve the issue of having an offcenter<br />

drainpipe<br />

• Choosing the perfect linear drain for your project:<br />

functionality meets design.<br />

• All placement options for linear drains and other<br />

solutions.<br />

• Aesthetics and functionality of walk-in showers.<br />

• What is the best material for a drain?<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, and Remodelers<br />

Understanding The Mindset Of The New Home Buyer<br />

9:30 a.m. - 10:30 | Room 306<br />

Michael Davis & Margaret Harrison<br />

As Realtors, we are in the unique position of being attuned with the mental and emotional drivers of<br />

new home buyers. This positioning allows us to educate new home builders on who and what their<br />

ideal client is all about. In this class, we will be highlighting the top identifiers to help builders, large and<br />

small, best leverage their marketing dollars.<br />

Target Audience: <strong>Build</strong>ers and Contractors<br />

SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 27


NFPA 4: Integrated Testing of Fire Protection and Life Safety Systems<br />

9:30 a.m. - 10:30 a.m. | Room 310<br />

Gilead Ziemba<br />

P.E., M.Sc., PMSFPE | Fire Protection Consulting Group<br />

This session will focus on the new standard from NFPA for integrated testing of fire protection and life-safety systems.<br />

It will start with a history of it’s development, identify when it is required to be utilized by the IBC and NFPA 101, and<br />

introduce the overall requirements. This session will focus on Integrated Test Plans, the process of integrated testing,<br />

required documentation, and will end with some best practices from a seasoned Integrated Testing Agent.<br />

Target Audience: Engineers, <strong>Build</strong>ers, and Contractors<br />

17 Most Impactful Marketing Tactics<br />

9:30 a.m. - 10:30 a.m. | Room 308<br />

John Seal<br />

Founder | Hangar Marketing<br />

You will learn the 17 most impactful marketing tactics to set your business apart from the competition. Tactics include<br />

simple but effective social media strategies, how to leverage customer reviews to win new clients, and the best ways to<br />

measure your marketing to keep those dollars accountable.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Google Partner Teaching: Intro to SEO & Understanding your Website<br />

(BEGINNERS) - Part 1<br />

9:30 a.m. - 10:30 a.m. | Room 304<br />

Joshua Ramsey<br />

Marketing & Communications Strategist | Strategic Point Marketing<br />

In this class you will learn:<br />

(The starting point for business owners that don’t know<br />

much about online advertising)<br />

• Types of coded websites<br />

• What makes sense for you to use<br />

• What the cost should be<br />

• Basic <strong>Build</strong>ing of your website – easiest things to do,<br />

most overlooked<br />

• How to read the basics in Google Analytics<br />

• Google Search Console<br />

• Density of text<br />

• Understanding user experience<br />

• Reading competitors’ strategies<br />

• Identify keywords that will have the most impact<br />

• Understand why all SEO companies have different<br />

strategies<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Supporting Green Lifestyles with Technology Systems -1 AIA Credit<br />

9:30 a.m. - 10:30 a.m. | Room 307<br />

Luis Cortez<br />

CEO | Echo Workshop<br />

A “green or sustainable home” extends beyond recycling and energy efficiency. Clients today want to live a greener lifestyle.<br />

Participants in this course will discuss components of “living green”, and how using technology can actually help their clients<br />

live a greener and more sustainable life. Additionally, attendees will discuss the ways control systems can improve durability,<br />

and enhance health as well as the comfort of a home and its occupants through HVAC, lighting and lighting control,<br />

automated shading, smart appliances, and water usage. Participants will also discuss how a cooperative mentality among<br />

trades in the design and build process can help clients achieve their “green and sustainable goals”.<br />

Target Audience: <strong>Build</strong>ers and Contractors<br />

Why Train? Fall Protection<br />

9:30 a.m. - 10:30 a.m. | Room 311<br />

Steven Hacker<br />

Owner | Industrial Truck Safety Consultants<br />

Training is mentioned several thousand times throughout OSHA regulations. OSHA has stated that there is a serious lack<br />

of training across all industries and that proper training can reduce injuries by 70%. Every employer is required under OSHA<br />

regulations to “instruct each employee in the recognition and avoidance of unsafe conditions and the regulations applicable<br />

to his/her work environment”.<br />

Training for fall protection is also in the top ten. Training is often seen as just an expense however it is an investment in the<br />

future of your company. This presentation will discuss the benefits of a good training program.<br />

Target Audience: Contractors, <strong>Build</strong>ers, Remodelers, Business Owners and Executives


Tricks, Tips, & Ploys in Project Scheduling<br />

9:30 a.m. - 10:30 a.m. | Room 303<br />

Saleh Mubarak<br />

Author, Public Speaker & Trainer<br />

<strong>Construction</strong> project scheduling is an interesting field where science meets art. Even though the concept is simple and can<br />

be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips can<br />

make a big difference between the success and failure of the project. This seminar covers a wide collection of them to make<br />

the project management team aware of them. This includes tips for good practices as well as common mistakes.<br />

Target Audience: <strong>Build</strong>ers and Contractors<br />

What are Time Impacts? Identifying & Quantifying Acceleration,<br />

Delays & Disruptions<br />

9:30 a.m. - 10:30 a.m. | Room 302<br />

Akshaya Iyer & Jesus Schuldes<br />

The presentation will define “construction time impacts” and will provide an overview of critical path<br />

method (CPM) scheduling and industry-recognized forensic schedule analysis methodologies.<br />

Target Audience: <strong>Build</strong>ers and Contractors<br />

Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 1<br />

10:40 a.m.-11:30 a.m. | Room 304<br />

Joshua Ramsey<br />

Marketing & Communications Strategist | Strategic Point Marketing<br />

In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is)<br />

• Writing text with your keywords<br />

• Security strategies<br />

• Writing meta tags (Title, Description, H)<br />

• Ranking Strategies<br />

• Implementing and Following Google Strategies<br />

• Google AdWords – BASIC training<br />

• Bert<br />

• Do’s / Don’ts<br />

• EAT<br />

• HREFLANG Tag<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Cost-Effective Marketing Strategies for Business Owners<br />

11:00 a.m.-12:00 p.m. | Room 312<br />

Dmitrii Kustov<br />

Internet Marketing Director | Regex SEO<br />

With so many marketing and advertising options out there, it is difficult to know what marketing strategies are worth looking<br />

into. This class will allow business owners, marketing directors, managers, contractors and construction professionals to<br />

clearly understand what strategies would bring the most bang for your buck.<br />

The Human Color Experience – <strong>2021</strong> Color Trends -1 AIA Credit<br />

11:00 a.m. - 12:00 p.m. | Room 305<br />

Annie Miranda-Sommer<br />

Architectural & Design Representative | Benjamin Moore-North America<br />

• Learn ways in which humans are affected by color both physically and emotionally, thus using this knowledge to make<br />

impactful and effective color selections.<br />

• Understand how the eye and brain work together to process color, in addition to ways in which the brain shapes our<br />

visual perception of color.<br />

• Differentiate between various elements that contribute to emotional reactions to color including inherent color<br />

responses, learned and past experiences, cultural associations, use of language to describe color.<br />

• Consider how color is a tool for communicating messages, directions, and serves as a vehicle for self-expression,<br />

particularly in contactless environments.<br />

• Explore the Color of the Year and Color Trends <strong>2021</strong> palette and concept<br />

Target Audience: Contractors, <strong>Build</strong>ers, Remodelers, Business Owners and Executives<br />

SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 29


DIY Ductless Mini Split and Inverter Technology<br />

11:00 a.m.-12:00 p.m. | Room 303<br />

Jeff Cummings<br />

Sales Representative | MRCOOL, LLC<br />

Product overview demonstrating how contractors can save time and money installing MRCOOL systems.<br />

Target Audience: Contractors, Electricians, Home <strong>Build</strong>ers, Maintenance Personnel<br />

Rental Equipment Insurance Options<br />

11:00 a.m.-12:00 p.m. | Room 310<br />

Jayme Bates<br />

CEO and Co-Owner | JT Bates Group<br />

<strong>Construction</strong> companies, contractors, and advanced DIYers often make use of rental equipment to get the job done right.<br />

Every rental transaction requires proof of insurance, but what is the right choice to protect your business or your livelihood?<br />

Jayme walks you through the three options available for covering rental equipment and gives you the tools you need to<br />

make an informed choice that is best for you.<br />

Sealing in <strong>Build</strong>ings for Watertight and Airtight<br />

11:00 a.m.-12:00 p.m. | Room 302<br />

Santiago Pacheco<br />

International Engineering Support Group<br />

What is a sealant? Chemical components of the sealant, their properties, how to apply, how the right sealant can solve the<br />

challenges that present the new regulations on buildings, how and where to use the sealant in the construction buildings<br />

(Commercial and Residential). We will give several examples where to apply.<br />

QuickBooks for Contractors - Part 1<br />

11:00 a.m.-12:00 p.m. | Room 301<br />

Vanessa Vasquez<br />

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables<br />

and the overall benefits of either the online or desktop applications.<br />

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />

“Look before you Leap” Things to know before buying a home<br />

11:00 a.m.-12:00 p.m. | Room 306<br />

Bryon Parffrey<br />

In this video presentation you will go on site during an actual inspection and learn about some of the things to look for<br />

before buying or flipping a home. This is the latest video from Bryon A. Parffrey, and it will be well worth your time to see it,<br />

learn from it and have your questions answered.<br />

This is for anyone who is buying or flipping a home. The inspection report is a very valuable guide to what needs repair and<br />

can ensure that you get what you pay for.<br />

30 CONSTRUCTIONMONTHLY.COM<br />

Impact of Social Media & Brand Identity<br />

11:30 a.m.-12:30 p.m. | Room 308<br />

John Seal<br />

Founder | Hangar Marketing<br />

Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to<br />

provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the<br />

process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it<br />

will have on your sales strategy and overall business goals.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers


Sponsored by<br />

Selling During COVID - Using Technology<br />

11:45 a.m.-12:30 p.m. | Room 304<br />

Joshua Ramsey<br />

Marketing & Communications Strategist | Strategic Point Marketing<br />

COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been<br />

using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of<br />

dollars in the last 12 months. What you can expect to learn:<br />

• How to build an Avatar. Then turn that into a Prospects<br />

Bio.<br />

• Target your Prospects using the information from the<br />

previous step<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Common <strong>Construction</strong> Sales Mistakes<br />

9:30 a.m.-11:00 a.m. | Room 300<br />

Tom Woodcock<br />

President | Seal the Deal<br />

Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common<br />

errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter<br />

them. Make sure your approach to the customer base is the most effective possible. These errors are often made without<br />

the contractor even realizing they’re making them. This cripples their chances of winning profitable projects.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

• How to break through the clutter of the world to GRAB<br />

ATTENTION.<br />

• Putting leads into your sales system as well as nurture<br />

leads that don’t buy immediately.<br />

Workshops & Classes | Thursday, June 10, <strong>2021</strong><br />

Overcoming the Challenges of Preparing for and Working in a Post<br />

COVID-19 World<br />

9:30 a.m. - 10:30 a.m. | Room 309<br />

Bradford K. Holman<br />

CEO, Occupational Safety Solutions<br />

3 Key Steps:<br />

• Perform a risk assessment & develop a COVID-19 policy<br />

• Put a system in place to implement policy<br />

• Test your processes and monitor for updates<br />

Light and Wellness: Design Ramifications of Circadian Lighting in the Built<br />

Environment -1 AIA Credit<br />

9:30 a.m. - 10:30 a.m. | Room 307<br />

Luis Cortez<br />

CEO | Echo Workshop<br />

Learning Objectives:<br />

• Define circadian rhythm and how it impacts the human body’s sleep/wake cycle.<br />

• Identify the five controllable lighting parameters that have a circadian impact.<br />

• Differentiate between the two primary circadian metrics and use the Circadian Stimulus calculator to determine<br />

successful design for circadian entrainment.<br />

• Execute four lighting design techniques to create a circadian focused solution.<br />

Target Audience: All building and construction professionals<br />

Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate<br />

Planning Strategies to Protect & Perpetuate your Business<br />

9:30 a.m. - 10:30 a.m. | Room 305<br />

Larry Oxenham<br />

Speaker, Trainer | American Society for Asset Protection<br />

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of<br />

mind.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers


Understanding The Mindset Of The New Home Buyer<br />

9:30 a.m. - 10:30 | Room 306<br />

Michael Davis & Margaret Harrison<br />

As Realtors, we are in the unique position of being attuned with the mental and emotional drivers of<br />

new home buyers. This positioning allows us to educate new home builders on who and what their<br />

ideal client is all about. In this class, we will be highlighting the top identifiers to help builders, large and<br />

small, best leverage their marketing dollars.<br />

Target Audience: <strong>Build</strong>ers and Contractors<br />

Why Train? Fall Protection<br />

9:30 a.m. - 10:30 a.m. | Room 311<br />

Steven Hacker<br />

Owner | Industrial Truck Safety Consultants<br />

Training is mentioned several thousand times throughout OSHA regulations. OSHA has stated that there is a serious lack<br />

of training across all industries and that proper training can reduce injuries by 70%. Every employer is required under OSHA<br />

regulations to “instruct each employee in the recognition and avoidance of unsafe conditions and the regulations applicable<br />

to his/her work environment”.<br />

Target Audience: Contractors, <strong>Build</strong>ers, Remodelers, Business Owners and Executives<br />

Digital Marketing Bootcamp<br />

9:30 a.m. - 10:30 a.m. | Room 308<br />

John Seal<br />

Founder | Hangar Marketing<br />

What you need to know to succeed in digital marketing. Learn search engine optimization, pay-per-click advertising,<br />

social media marketing, email marketing, utilizing video to promote your business, and how to poach customers from your<br />

competitors.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

What are Time Impacts? Identifying & Quantifying Acceleration,<br />

Delays & Disruptions<br />

9:30 a.m. - 10:30 a.m. | Room 302<br />

Akshaya Iyer & Jesus Schuldes<br />

The presentation will define “construction time impacts” and will provide an overview of critical path<br />

method (CPM) scheduling and industry-recognized forensic schedule analysis methodologies.<br />

Target Audience: <strong>Build</strong>ers and Contractors<br />

32 CONSTRUCTIONMONTHLY.COM<br />

Google Partner Teaching: Intro to SEO & Understanding your Website<br />

(BEGINNERS) - Part 2<br />

9:30 a.m. - 10:30 a.m. | Room 304<br />

Joshua Ramsey<br />

Marketing & Communications Strategist | Strategic Point Marketing<br />

In this class you will learn:<br />

(The starting point for business owners that don’t know<br />

much about online advertising)<br />

• Types of coded websites<br />

• What makes sense for you to use<br />

• What the cost should be<br />

• Basic <strong>Build</strong>ing of your website – easiest things to do,<br />

most overlooked<br />

• How to read the basics in Google Analytics<br />

• Google Search Console<br />

• Density of text<br />

• Understanding user experience<br />

• Reading competitors’ strategies<br />

• Identify keywords that will have the most impact<br />

• Understand why all SEO companies have different<br />

strategies<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers


NFPA 4: Large Multifamily Developments, Biggest <strong>Build</strong>ing and<br />

Fire Code Follies<br />

9:30 a.m. - 10:30 a.m. | Room 310<br />

Gilead Ziemba<br />

P.E., M.Sc., PMSFPE | Fire Protection Consulting Group<br />

This session, presented from the perspective of an IBC/IFC code compliance expert, will go over major mistakes made by<br />

design professionals and contractors when planning and building large multifamily developments. These mistakes can be<br />

VERY costly, time consuming, or both. The presentation will identify several common pitfalls that you can avoid ahead of<br />

time to make your next multifamily development go smoother with the local Fire Marshal and <strong>Build</strong>ing Department.<br />

Target Audience: Engineers, <strong>Build</strong>ers, and Contractors<br />

Introduction to <strong>Construction</strong> Cost Estimating<br />

9:30 a.m. - 10:30 a.m. | Room 303<br />

Saleh Mubarak<br />

Author, Public Speaker & Trainer<br />

Cost estimating is arguably the most important function in construction project management. It may be indeed the difference<br />

between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect<br />

costs, detailed vs approximate estimates, and more.<br />

Target Audience: <strong>Build</strong>ers and Contractors<br />

Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 2<br />

10:40 a.m.-11:30 a.m. | Room 304<br />

Joshua Ramsey<br />

Marketing & Communications Strategist | Strategic Point Marketing<br />

In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is)<br />

• Writing text with your keywords<br />

• Writing meta tags (Title,<br />

Description, H)<br />

• Implementing and Following<br />

Google Strategies<br />

• Bert<br />

• EAT<br />

• Security strategies<br />

• Ranking Strategies<br />

• Google AdWords – BASIC training<br />

• Do’s / Don’ts<br />

• HREFLANG Tag<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

DIY Ductless Mini Split and Inverter Technology<br />

11:00 a.m.-12:00 p.m. | Room 303<br />

Jeff Cummings<br />

Sales Representative | MRCOOL, LLC<br />

Product overview demonstrating how contractors can save time and money installing MRCOOL systems.<br />

Target Audience: Contractors, Electricians, Home <strong>Build</strong>ers, Maintenance Personnel<br />

Cost-Effective Marketing Strategies for Business Owners<br />

11:00 a.m.-12:00 p.m. | Room 312<br />

Dmitrii Kustov<br />

Internet Marketing Director | Regex SEO<br />

With so many marketing and advertising options out there, it is difficult to know what marketing strategies are worth looking<br />

into. This class will allow business owners, marketing directors, managers, contractors and construction professionals to<br />

clearly understand what strategies would bring the most bang for your buck.<br />

<strong>Build</strong> Energy FFFREE Healthy Homes<br />

11:00 a.m.-12:00 p.m. | Room 306<br />

Bryon Parffrey<br />

This presentation teaches how to build energy savings into a home using passive solar energy and other methods which will<br />

save you thousands of dollars over the life of the home.<br />

Home builders can benefit also, as a home that is energy efficient is a home that will stand out in today’s real estate market.<br />

This Seminar is an actual part of the curriculum at <strong>Build</strong>er’s Academy, Inc.<br />

Reserve your spot early as this course is always very popular!


The Two Most Critical Ways to <strong>Build</strong> Your Brand and<br />

Shape Customer Perception<br />

11:00 a.m. - 12:00 p.m. | Room 308<br />

John Seal<br />

Founder | Hangar Marketing<br />

Brands that differentiate themselves today are capturing market share, growing revenue and maximizing profitability. By<br />

attending this session you will discover two of the most critical ways to differentiate your brand, and learn powerful tactics<br />

to shape customer perception.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Rental Equipment Insurance Options<br />

11:00 a.m.-12:00 p.m. | Room 310<br />

Jayme Bates<br />

CEO and Co-Owner | JT Bates Group<br />

<strong>Construction</strong> companies, contractors, and advanced DIYers often make use of rental equipment to get the job done right.<br />

Every rental transaction requires proof of insurance, but what is the right choice to protect your business or your livelihood?<br />

Jayme walks you through the three options available for covering rental equipment and gives you the tools you need to<br />

make an informed choice that is best for you.<br />

QuickBooks for Contractors - Part 2<br />

11:00 a.m.-12:30 p.m. | Room 301<br />

Vanessa Vasquez<br />

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables<br />

and the overall benefits of either the online or desktop applications.<br />

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />

SILVER<br />

SPONSOR<br />

Flexible Staffing<br />

Professional Careers<br />

MCS Personnel is one of the fastest growing female privately-owned<br />

staffing companies specializing in matching talented professionals with<br />

the right companies for maximum success!<br />

• Temporary Staffing<br />

• Payrolling Services<br />

• Long-Term Positions<br />

• Direct Hire<br />

• Temp-to-Hire<br />

• On-Site Staffing<br />

• Short-Term Positions<br />

(281) 933-3256 • www.mcspersonnel.com • Booth #438<br />

34 CONSTRUCTIONMONTHLY.COM


From Estimating to Invoicing<br />

- How To Manage Your Jobs<br />

More Profitably<br />

11:00 a.m.-12:00 p.m.<br />

Wednesday 9 | Room 313<br />

Eric Fortenberry<br />

Founder & CEO | JobTread<br />

In today’s highly competitive market, it’s more<br />

important than ever to be on top of your numbers.<br />

If you can’t price your jobs accurately and<br />

don’t have a great process for managing your<br />

costs throughout the job, you’re setting yourself<br />

up for failure.<br />

During this presentation, we’ll discuss common<br />

pitfalls, cover lessons learned from real world<br />

experiences, and provide actionable takeaways<br />

to improve your processes for everything from estimating<br />

to bidding, job costing, purchase orders,<br />

vendor bills, customer invoicing, and more.<br />

A Better Way to Manage Your<br />

Jobs From Start to Finish -<br />

JobTread Demo<br />

12:15 p.m.-1:00 p.m. Wednesday 9<br />

& Thursday 10 | Room 313<br />

Eric Fortenberry<br />

Founder & CEO | JobTread<br />

JobTread brings your entire business together<br />

in one platform. It’s the easiest way to get<br />

organized, win your time back, and supercharge<br />

your efficiency. All in one place.<br />

Come learn how the latest in construction<br />

management technology is helping builders and<br />

contractors get organized, improve your day-today<br />

processes, and take your home building to the<br />

next level.<br />

Leveraging Technology to<br />

Manage and Scale Your Jobs<br />

Based Business<br />

11:00 a.m.-12:00 p.m.<br />

Thursday 10 | Room 313<br />

Eric Fortenberry<br />

Founder & CEO | JobTread<br />

Business can be done today in ways that the<br />

leaders who have gone before us could only<br />

dream of. Effectively leveraging software systems<br />

can give you the edge over your competition and<br />

take your business to the next level.<br />

During this session, we’ll unpack ways to help<br />

you better manage your business and discuss<br />

strategies to help you win more jobs and make<br />

more money in less time.<br />

SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 35


EASY, SAFE<br />

& CLEAN.<br />

Site Solutions<br />

Portable Toilets<br />

Restroom Trailers<br />

Hand Sanitizing Stations<br />

Temporary Fencing<br />

Roll Off Dumpsters<br />

Septic System Service<br />

Booth #301<br />

1-800-TOILETS / UnitedSiteServices.com<br />

INFILL DEVELOPMENT<br />

FLIPS<br />

NEW CONSTRUCTION<br />

Contact us today or visit us at booth #214 for more<br />

information on private construction loans.<br />

(512) 250-8575<br />

info@streamlinefunding.com<br />

streamlinefunding.com<br />

36 CONSTRUCTIONMONTHLY.COM


Booth #93<br />

SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 37


Advocating for<br />

<strong>Houston</strong>’s Growth<br />

by Aimee Bertrand<br />

The Greater <strong>Houston</strong> <strong>Build</strong>ers Association (GHBA)<br />

welcomes you to the <strong>Houston</strong> <strong>Build</strong> <strong>Expo</strong>! <strong>Houston</strong><br />

is one of the fastest growing housing markets in the<br />

country and the GHBA is the largest home builders’<br />

association in Texas.<br />

Our more than 1,400 member companies not<br />

only consist of residential home builders, but also<br />

residential land developers, remodelers, engineers,<br />

associates and vendors, all affiliated with the home<br />

building industry. Together, the GHBA has the<br />

largest Remodelers Council and the largest Sales &<br />

Marketing Council in the National Association of<br />

Home <strong>Build</strong>ers. Our membership also includes the<br />

Custom <strong>Build</strong>ers Council, Bay Area <strong>Build</strong>ers Division<br />

and Montgomery County <strong>Build</strong>ers & Developers<br />

Division.<br />

These groups meet regularly, hold educational<br />

luncheons, provide material to GHBA members<br />

through online and in-person learning, host<br />

networking events and dedicate time and resources<br />

to GHBA charities, including Operation Finally Home<br />

and HomeAid <strong>Houston</strong>.<br />

regularly with building regulators and inspectors at<br />

the local level, and provide insight and expertise<br />

on local development commissions and taskforces.<br />

And at the state level, legislators propose thousands<br />

of new bills every session, many that affect home<br />

building, and we take an active role in advocating on<br />

behalf of our industry.<br />

The past 12 months have been a challenge<br />

for all industries, and devastating for so many.<br />

Homebuilding professionals were classified as<br />

essential workers during the early days of the<br />

pandemic, in recognition of the integral part in our<br />

community that home builders play. We are so<br />

fortunate to have dedicated GHBA members who<br />

are both hardworking and resilient. This has allowed<br />

the Association to emerge from a global pandemic<br />

inspired to move forward with an extensive calendar<br />

of events and education classes. In partnership with<br />

our members, the GHBA continues its mission to<br />

interact with government, the community, and the<br />

general public to enhance the business climate for its<br />

members, and to provide quality obtainable housing<br />

to the community it serves.<br />

The GHBA also participates in a very robust<br />

government affairs advocacy program.<br />

Member builders work closely with local officials<br />

during each code cycle review, meet<br />

38 CONSTRUCTIONMONTHLY.COM<br />

Please visit www.ghba.org for more information on<br />

opportunities for education and networking at the<br />

GHBA. We look forward to building a GREATER<br />

<strong>Houston</strong>, with you.


ENCOMPASSING QUALITY<br />

EARNING CONFIDENCE<br />

Booth #95<br />

At Artisan, our clients come first. Our extensive experience<br />

and knowledge of the residential and commercial remodeling<br />

industries has helped us to develop solutions that answer the<br />

needs of today’s clients, our clients.<br />

Elegant Kitchens & Baths<br />

All-inclusive Remodeling Amenities<br />

Rehab, Make-ready and Maintenance<br />

832.231.9793 • www.artisanhomepro.com<br />

PROPERTY<br />

SOLUTIONS LLC<br />

E X P E R T R E M O D E L I N G<br />

SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 39


What Does the<br />

Future Hold<br />

for the Interior<br />

Design Industry?<br />

By Sari Karki-Rajabi, ASID, RID<br />

The current pandemic has forced all of us, including<br />

the interior design industry, to change how we go<br />

by our daily lives. It has changed how we conduct<br />

our business, how we design, and types of projects<br />

we are requested to do. At this point, no one really<br />

knows what “the new normal” will be, but one thing<br />

is sure, the new normal will change many aspects of<br />

our daily lives.<br />

American Society of Interior Designers (ASID)<br />

is staying on top of the changing situation and<br />

conducting ongoing surveys of the interior design<br />

industry, businesses, and interior designers to<br />

identify issues that the design community is<br />

experiencing due to COVID-19. Past surveys<br />

indicate that the design community is expecting shift<br />

“in operations, strategies, and practice, including the<br />

design problem, process, and outcome”. The level<br />

of the impact of the current situation on the design<br />

industry is a major concern to designers. In reference<br />

to business practices, designers identified business<br />

development as the number one concern, followed<br />

by client engagement and procurement delivery<br />

process and timelines.<br />

From now on client engagement will be a top<br />

priority in future business development for<br />

designers surveyed. As interior designers prepare<br />

upcoming challenges, they are engaging in<br />

continuing education classes that focus on evidence<br />

based design, material / chemistry composition,<br />

sustainability, and universal design. The survey<br />

indicates that the interior design community<br />

identifies health and wellness as a top priority in<br />

design as we move forward. The current health<br />

crisis enforced stay and work at home orders with<br />

social distancing, design firms quickly adjusted their<br />

day to day business practices to accommodate new<br />

requirements.<br />

Firms opted for remote work using online<br />

communication methods and virtual meetings<br />

with clients, coworkers, and vendors. Some firms<br />

continued working on their current project load and<br />

are reporting that the project load is holding up<br />

steady, while others find their project load slowing<br />

down or projects being placed on hold. Per ASID’s<br />

survey, health and wellness emerged as the design<br />

field’s top focus for the future.<br />

What changes in design projects can we expect<br />

at the workplace? The health and wellness of<br />

the occupants remains a priority in design. As a<br />

response to current crisis building systems, including<br />

40 CONSTRUCTIONMONTHLY.COM


construction materials and finishes, may see<br />

upgrades as companies are making improvements<br />

while focusing on the health and wellbeing of the<br />

occupants. Designers will be specifying products<br />

and finish materials that are cleanable with sanitizing<br />

chemicals and have antimicrobial qualities. The<br />

popular open office concept with hoteling and<br />

shared hot desking will see changes coming it’s way.<br />

Individual, separated, and protected work areas will<br />

be in demand. Meeting and collaboration spaces<br />

may require redesign to comply and allow social<br />

distancing.<br />

Part of sustainable and environmentally conscious<br />

business models, companies continue to seek<br />

sustainable and health-focused rating systems such<br />

as LEED and WELL. LEED (Leadership in Energy<br />

and Environmental Design) is a green building<br />

certification system with a focus on designing and<br />

building utilizing strategies that improve building<br />

performance including energy savings, water<br />

efficiency, CO2 emissions reduction, improved<br />

indoor environmental quality, and use of sustainable<br />

resources. WELL <strong>Build</strong>ing Standard, a performancebased<br />

system, focuses exclusively on the impacts<br />

of buildings on human health and wellness. WELL<br />

website, defines some of its principles as follows:<br />

WELL is equitable “providing the greatest benefit<br />

to the largest number of people, inclusive of all<br />

demographic and economic groups”, and as a global<br />

system it provides “regionally appropriate pathways<br />

to meeting health intents based on where projects<br />

are located”. WELL uses evidence-based design<br />

SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 41


principles that are based on scientific research.<br />

How about residential design, what changes and<br />

types of projects can we expect in the future? As we<br />

are spending more time at our homes, we have had<br />

time to study the functionality and quality of our<br />

residences. Many of us have found areas that need<br />

reconfiguration, new furnishings, or full remodels to<br />

bring the space to meet our current standards and<br />

requirements.<br />

Remodeling and reconfiguring home offices<br />

and workspaces tops the list of homeowners as<br />

companies are sending workers to work from home.<br />

In some cases, this may include a couple and their<br />

children who each need a workspace to conduct<br />

their regular business or attend online school and<br />

business sessions. Homes often have studies and<br />

designated built-in desks or counters, but these<br />

spaces often do not have acoustical privacy or<br />

multiple workstations nor ergonomic furniture<br />

suitable for the eight-hour workday. Some residents<br />

have found that the current residential trend of an<br />

open floor plan is not always the most functional<br />

solution either as it may lack privacy as all family<br />

members are staying home. The open floor plan may<br />

remain popular in the future with the addition of<br />

hidden, movable partitions or doors that can easily<br />

transform the space layout as needed without<br />

compromising the esthetics. In addition to home<br />

offices, entryways, kitchens, and bathrooms are<br />

some of the areas of the home that will see a surge<br />

of redesign requests. In efforts to keep contaminants<br />

42 CONSTRUCTIONMONTHLY.COM


outside of living space, there may be a need for<br />

drop-off or cleaning zones at entryways, where<br />

residents standard can size remove pantry outer may ware, become place inadequate products and<br />

before constructing taking then a secondary into the home. food supply storage<br />

may solve the issue. The kitchen technology has<br />

While made adhering huge leaps to social over distancing the last years guidelines and smart we<br />

are appliances, making fewer steam grocery ovens, store induction trips and cooktops, shopping<br />

to feed<br />

and so<br />

a family<br />

on are<br />

for<br />

all<br />

a<br />

designed<br />

week or two,<br />

to ease<br />

a standard<br />

the workload<br />

size<br />

pantry may become inadequate and constructing a<br />

of food prep, cooking, and cleaning, so kitchen<br />

secondary food supply storage may solve the issue.<br />

remodels from replacing the appliances to<br />

The kitchen technology has made huge leaps over<br />

complete renovations will be on homeowners<br />

the last years and smart appliances, steam ovens,<br />

induction<br />

wish list.<br />

cooktops,<br />

Bathroom<br />

and<br />

remodels<br />

so on are<br />

and<br />

all designed<br />

updates<br />

to ease will also the workload make it to of many food homeowners’ prep, cooking, project and<br />

cleaning, list. The so kitchen project remodels scope may from vary replacing from updating the<br />

appliances standard to showerhead complete renovations to rain shower will be head on with<br />

homeowners handheld shower wish list. assembly Bathroom to remodels full remodels and<br />

updates that include will also health make and it to wellness-promoting<br />

many homeowners’<br />

project fixtures list. such The project as steam scope showers, may vary chroma from therapy<br />

updating bathtubs, standard so showerhead forth. to rain shower head<br />

with handheld shower assembly to full remodels that<br />

include Based health on current and wellness-promoting indicators interior fixtures design such<br />

as steam services showers, will continue chroma to therapy be in demand bathtubs, in the and so<br />

forth.<br />

near future while the project types and scopes<br />

will change or shift to some degree in both<br />

Based on current indicators interior design services<br />

will continue to be in demand in the near future<br />

commercial while the project and residential types and fields. scopes We will do change not<br />

know or shift what to some the future degree exactly in both looks commercial like, and and the<br />

state residential of our fields. economy We do will not further know guide what business the future<br />

development, exactly looks like, but and we can the all state agree of our that economy there will<br />

will further be a guide change business and shift development, how we conduct but we can all<br />

business<br />

agree that<br />

when<br />

there<br />

our<br />

will<br />

new<br />

be a<br />

normal<br />

change<br />

emerges.<br />

and shift<br />

The<br />

how we<br />

conduct business when our new normal emerges.<br />

design community must actively prepare for new<br />

The design community must actively prepare for<br />

strategies of conducting business and embrace<br />

new strategies of conducting business and embrace<br />

changing project types and scopes to remain<br />

changing project types and scopes to remain<br />

resilient<br />

resilient<br />

in<br />

in<br />

these<br />

these<br />

uncertain<br />

uncertain<br />

times.<br />

times.<br />

Sari Karki-Rajabi, ASID, RID<br />

Sari Karki-Rajabi, ASID, RID<br />

President 2019-2020, ASID Texas Gulf Coast<br />

President,<br />

www.txgc.asid.org<br />

ASID Texas Gulf Coast<br />

Sari Karki-Rajabi is an interior designer, her<br />

design, residential new construction, and remodel.<br />

projects include corporate workplace design,<br />

residential new construction, and remodel.<br />

Sari Karki-Rajabi is an interior designer, her projects include corporate workplace<br />

SPECIAL SPECIAL HOUSTON HOUSTON SHOW SHOW EDITION EDITION 2020 <strong>2021</strong>35<br />

43


SOLAR ISN’T COMING,<br />

SOLAR IS HERE AND IT’S<br />

HERE TO STAY<br />

The cost of electricity for a typical solar system, not<br />

including the increase in the value of the home, is about 5<br />

cents per kWh all in. Right now, most people are paying<br />

between 10 cents and 20 cents per kWh from their Retail<br />

Electric Providers. And that is without the rate increases<br />

in the future, which are coming.<br />

Studies from Zillow show that homes with solar sell for<br />

4% more than homes without solar and they sell much<br />

quicker. If you include the increase in the value of the<br />

home, the cost of electricity with solar is closer to 2<br />

cents per kWh. Yes, I said 2 cents. That is like locking<br />

a 2-cent rate for the next 25 years. It is one of the few<br />

investments you make in your home that can generate<br />

income and real annual savings. That is a payback on the<br />

investment of about 5 years.<br />

The new administration has made climate change, which<br />

includes solar, energy storage, and electric vehicles, a top<br />

priority. The investment tax credit was scheduled to drop<br />

to 22% this year, but has been continued at 26% for the<br />

next three years. There is also accelerated depreciation<br />

available further enhancing the return on investment.<br />

Because that is what solar is: it is an investment.<br />

Solar is a safeguard. Installing solar and energy storage<br />

and/or generation eliminates your reliance on “the<br />

grid” making you energy independent. When the next<br />

major storm hits your lights and heat will stay on. Even<br />

if ERCOT’s supply is low during another major freeze or<br />

if hurricanes knock down powerlines. The solar panels<br />

we install are designed to withstand category 3 force<br />

winds and operate in extreme temperatures. Unlike wind<br />

turbines solar has zero moving parts making maintenance<br />

low. All you need is the sun.<br />

In “non-legal” language, you can’t stop a homeowner<br />

from installing solar on his roof. You can make sure he<br />

follows the correct procedure, and you can enforce minor<br />

requirements like the color of the trim. The Board can<br />

also provide a design that is within 10 percent of the<br />

output of the system proposed by the homeowner. It’s<br />

the 10% rule.<br />

kiloWatt Solar has a builder program where kiloWatt will<br />

install the solar systems on new construction with no<br />

out-of-pocket costs to the builder.<br />

Booth #427<br />

44 CONSTRUCTIONMONTHLY.COM


SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 45


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46 CONSTRUCTIONMONTHLY.COM<br />

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SPECIAL HOUSTON SHOW EDITION <strong>2021</strong> 47


Official COVID Cleaning Company<br />

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