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RC’s Peanut Butter

“The Peanut butter that makes everyone’s day better”


History

In 1884 Marcellus Gilmore

Edson of Canada patented

peanut paste, the finished

product from milling roasted

peanuts between two heated

surfaces. In 1895 Dr. John

Harvey Kellogg (the creator of

Kellogg's cereal) patented a

process for creating peanut

butter from raw peanuts

Why this business

RC”s Peanut Butter is a one of a kind home-made

peanut butter at an affordable price. The product

was inspired and established with the idea of eating

healthy food with a touch of home-made essence in

it. Nowadays, peanut butter being sold at the market

are too much processed and has highly contained

preservatives that may harm our health and bodies.

Thus, the creation of RC’s Peanut Butter. Aside

from the health benefits that the product has, it is

made-up of high quality ingredients but can be

purchased at an affordable price to cater all the

kinds of market.


Products and it’s Model System

R&C’s Peanut Butter is solely owned by Joenalyn B. Bodiongan, CEO.

Joenalyn graduated from Golden Heritage Polytechnic College with a degree in

business and currently lives in 028 VSC Compound Zone 6 Bonbon, Cagayan de

Oro City. She is passionate in everything that she does.

R&C’s Peanut Butter is a premium product but costs the same as the most peanut

butters. Its’ marketing plan will seek to familiarize society with the new brand

through social influence. It wishes to compete in the snack food production

industry. Direct competitors consist of the major peanut butter brands: JIF,

Skippy, Peter Pan, Justin’s and Peanut Butter & Co. The industry produces

$28.4 billion in revenue annually and has an average annual growth rate of

4.2%. Peanut Butter makes up 4.3% of the overall snack food production

industry, making it a $1.2 billion industry.


Financial Stability

R&C’s needs an estimated Ᵽ

700.00 to get off the ground and

on its way to a bright future. The

initial capital will be used to

purchase necessary raw materials

and launch the initial marketing

campaign that will gain awareness

of the brand through social media

platforms which shall be done by

the proprietor herself.

Products and it’s Model System

R&C’s Peanut Butter is a premium product but

costs the same as the most peanut butters. Its’

marketing plan will seek to familiarize society

with the new brand through social influence. It

wishes to compete in the snack food production

industry. Direct competitors consist of the major

peanut butter brands: JIF, Skippy, Peter Pan,

Justin’s and Peanut Butter & Co. The industry

produces $28.4 billion in revenue annually and

has an average annual growth rate of 4.2%.

Peanut Butter makes up 4.3% of the overall

snack food production industry, making it a $1.2

billion industry.


Consumers

Compassionate College Students: health-oriented 18-25 year-olds with

disposable income.

Example universities

include Xavier University, LDCU, UP,

Suburban Treat Buyers:

ADMU, DLSU, UC, etc.

Suburban moms looking to provide a fun

and healthy treat for their children’s friends

after school Females, ages 30-40.

Tasteful gift givers: Magazine-flipping shoppers looking for unique,

socially responsible gift for any occasion.

Females, ages 30-55.

Office and Corporate colleagues:

good

More use of ready to eat products in

breakfast and an awareness of getting

protein and fiber.

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