Pre-Listing with Morad Fiki

FORMER U.S. NAVAL OFFICER
832.610.4290
Morad@MoradFiki.com
HoustonLuxuryRealEstate.com
ELEGANCE | EXCELLENCE | FINESSE

I would like to sincerely thank you for the opportunity to interview for the job to
sell your house and for trusting us to be a part of your real estate goals.
We are excited to meet with you and show you why so many sellers choose
Houston’s #1 REALTOR ® on social media every day over other agents to get their
house sold.
Enclosed is our unique Pre-listing Package that explains the benefits of our
proactive marketing plan and aggressive negotiation tactics that have resulted in
selling houses for top dollar and faster than the competition.
I am confident that after reading through our Pre-listing package, you will desire
these results. When we meet in person, we will show you step-by-step how we
give you the best chance of selling your property for the most amount of money,
in the fastest time, and with the least amount of stress.
I have enclosed several useful documents regarding the selling process and the
benefits of working with a professional and award-winning real estate team.
It is my ultimate goal to exceed your expectations and provide you with such a
great experience, that you will recommend Fiki Properties to all your friends and
family for their real estate needs!
Your Listing Agent,
WHO WE ARE
Upon honorable discharge from the U.S. Navy in 2013, Morad Fiki has built his business on Integrity,
Honor, Honesty, and Trust. With his burning passion for the industry, Morad has become one of the
faces of the luxury real estate concierge service in Houston. Morad has always strived to use innovative
and unorthodox marketing strategies for high-end luxury residential properties, with a proven track
record of success. He constantly thinks outside of the box, consistently delivering enhanced social
media techniques to target online buyers for his high-end listings and delivering the best
pool of potential buyers to his clients.
Recognized as the forerunner in Houston real estate, Morad strives to be at the forefront of the “next
new thing” to provide the freshest and most modern marketing strategies. His legacy brings flavor,
creativity, and excellence to the real estate field, dubbing him as “The Future” of luxury real estate in
Houston. As “The Future” of Houston’s real estate industry, his vision is to empower the market with
effective and efficient marketing strategies. Named by Houston Luxury Magazine as one of “Houston’s
Top Luxury Real Estate Professionals,” Morad continues to use his expertise to help his clients achieve
their goals of homeownership and investment.
AWARDS & ACCOLADES
Million Dollar Guild
Certified Luxury Home Marketing Specialist
Texas Realtors Leadership Program
Certified International Property Specialist
Keller Williams Global Property Specialist
Keller Williams Luxury Homes International
Institute for Luxury Home Marketing: Member
Greater Houston Luxury Home Connection: Member
Featured in Forbes Magazine
U.S. Marine Corps Good Conduct Medal
National Defense Medal
Former U.S. Naval Officer
Masters in Business Administration
#1 Listing Specialist at KW Platinum 2020
FORMER U.S. NAVAL OFFICER
832.610.4290
morad@moradfiki.com
HoustonLuxuryRealEstate.com
Houston’s #1 Real Estate Agent on Social Media
FEATURED IN:

HOUSTON REALTOR ® ON SOCIAL MEDIA
OUR SOCIAL MEDIA
STRATEGY
Unmatched by the competition, we leverage our network of over 65,000+ followers to
locate a pool of potential buyers and provide maximum exposure for your property.
EXPOSURE FOR YOUR PROPERTY
We leverage our network of over 65,000+ followers on social
media and our global network of agents to target and locate the
best-qualified pool of buyers for your home.
TRACKABLE ANALYTICS
We track and share data with you to see how your home’s custom
social media strategy is performing and how it’s being consumed, so
we can further target the most likely demographics.
GENERATE QUALIFIED BUYERS
With our extensive marketing strategy that includes professional
photography, video, drone, and more, your property will be the
star of the show.

MORAD FIKI
VS. OTHER AVERAGE AGENTS
UNMATCHED IN QUALITY AND EXCEPTIONAL CLIENT
SERVICE:
FIRST 24 HOURS:
• Install Sign and Supra Box
• Order Professional Photography
UNPARALLELED
CLIENT CONCIERGE &
COMMUNICATION
OTHER AVERAGE AGENTS:
• Little to No Communication
• No Professional Marketing
• No Team Support
• No Website
• Takes Weeks to Prepare Your Home For the • No Digital Exposure or Presence
Market
• No Effort to Keep Marketing Fresh
• Point & Shoot Photos on Personal Phone • No Electronic Campaign
• No Weekly Ads
• Inconsistent Schedule
• No Direct Mail Campaign
MORAD FIKI VS. THE AVERAGE AGENT
NEXT 48 HOURS:
• Submit to Multiple Listing Service
• Take Interior and Exterior Property Photography
• Prepare All Marketing Materials
• Targeted Ads via Social Media Platforms:
Facebook, Instagram, Youtube, etc.
• You Will Receive a Weekly Market Insights Report
• You Will Receive With a Weekly Listing Activity
Report
NEXT 72 HOURS:
• Submit Listing to Multiple Listing Service
• Customized “Just Listed” digital campaign
targeted to the most qualified buyers
• Listing Syndication to 100+ real estate
websites, including:
- HoustonLuxuryRealEstate.com
- Zillow
- Redfin
• A Dedicated Client Concierge Team to
Serve all Your Needs and Questions
• One-on-One Weekly Check-ins to Keep
You in the Loop on Your Property’s Activity
on the Market
• Property Showings and Follow-ups
Updated in Real Time for you to Access
• Consistent Online Advertising to a
database of over 65,000+ viewers
• Valuable Feedback to Keep Your Home Hot
on the Market
• Customized Direct Mail Campaigns
• Professionally Designed Print & Digital
Marketing Pieces
• Targeted Ad Campaigns to Thousands of
Potential Buyers
OVER 200+ HOMES
SOLD
OVER $60,000,000 IN
REAL ESTATE SALES
LESS THAN 60 MEDIAN
DAYS ON MARKET
95.9% AVERAGE SOLD
PRICE VS LIST PRICE
SELLS 5 OR FEWER
HOMES A YEAR
$1,250,000 OR LESS IN
REAL ESTATE SALES
60+ MEDIAN DAYS ON
MARKET
WHO YOU WORK WITH
Matters
• Housing data by HAR. The forecast is an estimate based on data from multiple sources. While it is
deemed reliable, it is not guaranteed.

MARKETING
OVERVIEW
SETTING YOUR HOME APART
ON THE MARKET
In real estate marketing, there’s no such thing as one-size-fits-all. We know what
it takes to find the right buyer for a home like yours and will tailor our marketing
strategy to them. Our exceptional marketing approach guarantees that your home
will stand out from the rest.
• Professional home & drone aerial (on large properties) photography
• Distinctive property brochures & postcards
• Effective digital ads on major social media platforms such as Facebook &
Instagram allow us to advertise to specific zip codes and demographics for a
targeted approach in finding buyers
• Premier exposure on:
• Zillow.com
• Realtor.com
• Trulia.com
• Homes.com
• KW.com
• HoustonLuxuryRealEstate.com
• Exposure to local, national, and international brokerage networks
• Multiple Listing Service input with Featured Supplement
• Exclusive Property Tours & Open Houses

DIGITAL
MARKETING
Custom-curated designs to make your home stand out from the rest on the market and
help capture the beauty of your home.
VIDEO FOR
SOCIAL
MEDIA
LOCAL
EXPOSURE
EXPOSURE
TO OVER
65,000
FOLLOWERS
3D
VIRTUAL
TOUR
STUNNING
DRONE
PHOTOS
DIGITAL
STRATEGY

THE IMPORTANCE OF
WORLD-CLASS
PHOTOGRAPHY
Specializing in the high-end luxury market, Morad’s ability to showcase homes
is unparalleled in the industry, and that is why he is the #1 Listing Agent at
KW Platinum. We provide your home with stunning, professional photography.
Exceptional photography is the most important piece of our marketing campaign
because home buyers are looking at dozens of homes online. If your listing doesn’t
draw them in, you could be missing out on clicks, showings, and a potential buyer.
STAND OUT FROM SURROUNDING
HOMES FOR SALE
Your home will be the benchmark that everyone will use to
compare other homes in your area.
SELL YOUR HOME FASTER
By having attractive photography and stunning marketing material
from those photos, it will drive more interest to your home.
SELL YOUR HOME FOR MORE
The perceived value of your home is elevated with exceptional
photography.

THE IMPORTANCE OF
VIDEO & DRONE
A large majority of home buyers start their search online. Having professional
video available puts your listing one step above those that don’t. Property videos
also provide viewers a real sense of how a home looks and feels beyond static
photography, and can also give them a better idea of the community and all it
has to offer. There is a psychological pull when a buyer can see themselves living
in the home.
Drone Photography is critical in marketing your home to capture the full Home &
Lifestyle experience. In addition to accurately depicting the home and lot size, it also
helps viewers see the whole picture - local shopping, parks, popular landmarks,
location, views, and more.
We use drone photography to highlight surrounding community features and their
proximity to your home.

WHAT WE’LL DO TO GET YOUR HOME SOLD
MARKETING
PROGRAM
The first step in marketing your home to get it sold is pricing it right. That’s why we spend time on
the front end completing a comparative market analysis, reviewing that information with you, and
then, coming up with a competitive price to get your home sold for the most money in the least
amount of time.
PROPERTY FLYER
Buyers and other agents will
know your home is special.
We will design a professionalquality
flyer to highlight the key
features and benefits of your
home, show appealing photos,
and get buyers and other
agents to want to find out more
about your home.
FEEDBACK
When someone shows your
property, their feedback, good
or bad, is essential to getting
your home sold. Our Listing
Concierge will be in touch
every week to deliver feedback
and immediately provide an
action plan to help ensure your
home has its best face forward.
OPEN HOUSES AND
BROKER OPEN
Many of our listings are sold
to buyers whar are working
with our team. Our staff of
dedicated Buyer Specialists
will familiarize themselves with
the features of the homes and
make sure that our buyers have
the opportunity to see your
home first.
THE SIGN IN YOUR YARD
Once we have agreed on a price
and your home is staged and ready
to show, we begin our full Marketing
Program, starting with our sign in
your yard. We’ve worked hard to
create a great reputation in the
marketplace, so that our “For Sale”
sign in your yard will draw agents
and buyers who have seen us and
are confident in working with us.
VIRTUAL TOUR
Buyers today are tech-savvy. Many
of them want the opportunity to
“tour” your home from the comfort
of theirs. We’ll create a multimedia
tour of your home and place it on
our website for buyers across the
world to see.
INTERNET ADVERTISING
We’ll market your property with
professional photography, 24 hours
a day, to buyers around the world on
our website. Buyers can see your home
whenever and wherever it is convenient
for them.
SOCIAL MEDIA ADS
Many buyers want information
immediately. That’s why we’ll market
your property nonstop online.
Potential buyers can access a detailed
description of your property any time of
the day or night - hassle-free.
EXTENSIVE REALTOR ®
NETWORK
Your property will be promoted
through the local Multiple
Listing Service to over 50,000
REALTORS ® in our area in
addition to hundreds of
thousands across the country.
These REALTORS ® and their
clients will be able to see full
details and professional photos
of your home.

MAXIMUM ONLINE
EXPOSURE
REACHING THE LARGEST POOL
OF BUYERS POSSIBLE
In addition to leveraging our 65,000+ social media network, your property will be
featured on our personal website, single property website & syndicated to hundreds of
real estate websites. Our internet marketing strategy ensures your home’s details are
available online in the most effective places people search for their homes. With our
internet marketing, your home will be exposed to an expansive network of local and
global real estate agents, placing your property in front of buyers that are searching for
a house just like yours.
Negotiating
ON YOUR BEHALF
As part of your team, we want to make sure selling
your home is as seamless and effortless as possible.
In a seller’s market where prices are rising, the property appraisal may be lower
than what a buyer offers. This makes it harder for the buyer to secure a mortgage
unless they make up the difference. We will navigate these challenges for you. As
an experienced REALTOR ® , I have trained extensively on how to negotiate on your
behalf as well as how to manage the following areas:
• Contract terms and conditions
• Counter offers
• Seller’s disclosures
• Review of the title report
• Buyer’s home inspection and reports
• Termite inspection and reports
• Buyer’s request for repairs
• Escrow instructions
• Communication with the mortgage lender
• Preparation of recent, comparable home sale reports
• Clear communication with the buyer’s agent on the buyer’s side
From the moment you receive your first offer until your funds are disbursed at
closing, we are there to represent you, negotiate in your best interest, and ensure
that you are informed every step of the way.

INTEREST & EXCITEMENT
HOW THE PRICE OF YOUR
HOME IS
Determined
The price of your home is determined in
several ways:
1. What you have in the home
2. What you need out of it
3. What you want
4. What it appraises for
5. What your neighbor’s home sold for
6. What the tax office says it’s worth
7. How much it’s insured for
8. based on the price of homes where
you are moving
The true market value of your home is...
what a buyer is willing to pay for the
property:
1. Based on today’s market
2. Based on today’s competition
3. Based on today’s financing
4. Based on today’s economic
conditions
5. Based on the buyer’s perception of
the condition of your property
6. Based on location
7. Based on normal marketing time
Properties that sell in today’s market:
On a scale of 1 - 10 (“10” are the ones
that are selling). How can your property
be a “10”?
1. By improving the condition
dramatically
2. By providing world-class marketing
and exposure
3. By improving the way your home
shows
4. By adjusting the price
10%
30%
0 1 2 3 4 5 6 7 8 9
NUMBER OF DAYS ON MARKET
The right price is important!
• A property generates the most
interest when it first hits the market.
• The number of showings is greatest
during this time if the home is priced
at a realistic market value.
• Starting too high and dropping the
price later misses the excitement and
fails to generate strong activity.
• Many homes that start high end up
selling below market value.
60%
75%
Pricing your home competitively will
generate the most activity from agents
and buyers.
90%
Pricing your property too high may make
it necessary to drop the price below
market value to compete with new, wellpriced
listings
Questions to ask
YOUR REALTOR ®
1. Are you a full-time or part-time REALTOR ® ?
2. What percentage of your listings sell vs. expire?
3. Does your agent market your listings internationally?
4. Do you prospect for buyers daily, and how do you do it?
5. Can you provide me with a written step-by-step Marketing Plan of Action?
6. How many homes have you sold in the last 12 months?
7. Do you have a full-time staff working to get your home under contract and
closed?
8. Will your featured property be available to over 2 million users each
month?
9. Will I receive daily updates on Real Estate Activity in my area, including
price changes, houses that have sold, and houses that have gone up for
sale?
10. Do you have one of the top two relocation firms in the country, bringing
buyers into Houston every week?
NOTES:

Virtual
SHOWING HOMES
SAFELY
Our goal when selling your home is the safety for all involved in the transaction.
That’s why a majority of initial showings are virtual first. We use 3-D tours,
property websites, and live virtual showings prior to having a potential buyer visit
your home.
ALL VISITORS ARE REQUIRED TO
FOLLOW THE BELOW GUIDELINES
WHEN VISITING YOUR PROPERTY:
• If a potential buyer is experiencing any symptoms including:
Fever, sore throat, coughing, or difficulty breathing, they may
not enter the home.
• The use of hand sanitizer is required prior to entering the
property.
• Visitors are encouraged to avoid touching their face or mask
when in the home.
• Wearing PPE is required upon entering the property.
• A limit of two visitors per household to maintain proper social
distancing.
• All visitors must maintain a six feet distance.
• All visitors must avoid touching any surfaces.
• After visiting the home, an agent will request the disposal of all
protective equipment.
HOME SELLING PROCESS
Buyers are still looking and sellers are still selling. The only difference is finding the safest and
most efficient way to fulfill the needs of everyone. Our selling process is simple, virtual, and most
importantly, safe!
VIRTUAL CONSULTATION
We will schedule a virtual, dynamic consultation to discuss your
objectives and create the best plan to fulfill them.
DIGITAL MARKETING PLAN
We will customize our digital and virtual marketing plan to generate
maximum exposure to your home.
VIRTUAL HOME TOUR
We will utilize 3-D virtual walkthrough technology, aerial drone
visuals, and highlight videos.
ELECTRONICALLY SIGN
Once you accept an offer, you will electronically sign and review all
documents, offers, disclosures, etc.
INSPECTIONS
Inspectors/appraisers will wear personal protective equipment & take
the necessary precautions to conduct walkthroughs safely.
CLOSING & CONVEYANCE
Closing documents will be signed with a mobile notary and all
access materials/information will be transferred safely.

CLIENT SUCCESS
Stories
Morad is extraordinary! We gave him a
difficult task: to find a reasonably-priced
townhome for lease that was zoned to
Memorial HS. In this tight market, it was very
difficult. He worked tirelessly for 2 months
and found us the perfect place. He was
always cheerful, he responded to questions
immediately, and we felt he was always on
our side. Amazing considering this was only
a lease transaction. Highly recommend!
Murad Fiki is an excellent realtor who provided an
amazing experience when I wanted to buy my first
house. He was straightforward, gave many ideas, and
showed honesty through his knowledge in the realtor
field in advising inspection cleaning and much other
stuff. It was very nice doing business with him. Murad
was also ready to show the property at any time I text
him he was quite flexible with my schedule. Very nice
person at heart and I feel he will not let down any
future buyers or sellers in the realtor businesses. Thank
you, Morad.
Morad Fiki is a great realtor. He answered
our all questions at any time. He replied in a
short time. We bought our first house which
means that we didn’t know the process, he
informed us very well. We really appreciate
his service!
I highly recommend Morad. He is fast, responsive,
energetic, elegant, classy, and very honest. He is also
a Navy Veteran who served honorably and that is now
eager to serve your needs. He knows the real estate
market like very few do. He is definitely the man to go
to when looking for a home. He will definitely exceed all
your expectations.
Morad was the best realtor I have come
across. He is the whole package. He
is extremely knowledgable, persistent,
responsible, efficient, understanding, and
responsive. He had everything taken care
of immediately. I never had to worry. He
was very patient and understanding, the
perfect real estate agent for me being a
first time home buyer. He was so patient
with my questions and huge lists of wants.
I recommend him to anyone looking for an
agent.
Working with Morad was an absolute pleasure! He
is professional, knowledgeable, and persisted in
providing frequent updates throughout the process.
I was really impressed with his meticulous efforts to
ensure our home was marketed widely among realtors
and prospective buyers. Our home was sold within
our expected time-frame and we have Morad to thank
for such a smooth and predictable experience. Morad
will always have our highest regards and we would
unquestionably recommend him for anyone looking to
buy or sell real estate. Thanks, Morad!

THE DO’S & DONT’S
OF SELLING YOUR HOME
THE DO’S
Most buyers have a hard time imagining how a home will look with their belongings in it.
Your goal is to give them a blank canvas. To that end, you should:
• Remove excess clutter
• Paint your walls a neutral color
• Keep the home well-lit and bright - leave on a few lights in key areas throughout
the home and pull the curtains open.
• Leave your home every day with it ready to show.
• Your goal should be to make a positive first impression. That impression starts
from the moment the buyer pulls up to your home.
• Keep your ard clean. It should be cut and watered regularly
• Trim your hedges and pull any excess weeds. If you have a flowerbed, make
sure that it looks well-maintained.
• Make any necessary repairs upfront. If you make the kinds of repairs upfront
that you’re going to have to make anyway, your house will look more attractive
to potential buyers.
• Repair loose or damaged shingles, walkway tiles, siding, and caulking. Repair
any cracks, leaks, or water damage.
• Replace worn carpet with a good medium quality neutral carpet.
• Repair dripping faucets and showerheads.
• Inspect and, if necessary, repair the heating, cooling, and electrical system.
THE DONT’S
1. It’s best to not be present during showings. We recommend that, if the only reason you
are going out is because of a showing, you wait until they arrive. And, when they arrive,
tell them, “my listing agent has asked that everyone use the lockbox” and then lock the
door. This will help us keep track showings and provide you with extra security.
2. For your own security, do not leave valuables in plain sight.
3. Showing feedback is our way of finding out what the market has to say about your
home. Don’t ignore this feedback. We will discuss all feedback with you and make
suggestions. Please be prepared to listen to this informed advice.
PREPARING YOUR HOME
GENERAL:
• Start by airing out the home. Most people are
turned off by even the smallest odor. Odors must
be eliminated, especially if you have pets, young
children in diapers, or if you are a smoker.
• If it has been over a year since the carpets have
been cleaned - or if they need it - now is the time to
do it. Bare floors should be waxed or polished, as
well. Clean and wipe down all stained woodwork
with a wood maintenance product including,
doors and cabinets.
• Replace or clean A/C filters. Clean all A/C vents
and intake grids.
• Keep A/C set no warmer than 75 degrees and
heat no cooler than 70 degrees.
• Use an air freshener in each room (Glade Plug-ins
work well, but try to avoid floral).scents as they
tend to be too strong.
FOR SALE
What more could you want than to get your home sold for top dollar in the shortest amount of time
possible, without any hassles? If you take a moment and read through the following suggestions before
you place your home on the market, you’ll be on your way to a successful sale!
Our goal is to simplify, depersonalize, and de-clutter the home for it to show larger and brighter, giving
a more spacious feel to potential buyers. These steps will provide you with an advantage over the
competition. Many items will need to be moved to storage and packed for moving. Preparing your home
is important and should be considered as merely giving you a head start on the move to your new home.
LIGHTING COMMENTS:
• Upgrade wattage in all light fixtures to the highest
levels safety will allow.
• Dust and wash all light fixtures and fans.
CARPET:
• Steam clean if not replacing. If replacing, we
can help you make the choices that will be most
appealing to buyers.
WINDOW COMMENTS:
• Dust blinds, windowsills, and plant ledges.
• Remove any cobwebs inside and outside.
• Clean interior and exterior of all windows and glass
doors.
• Take screens off before washing and leave off the
front of the house.
• Keep all blinds and shades pulled up or open, and
remove draperies to allow for maximum light.
BATHROOMS:
• Clean all tubs, toilets, and sinks. Then polish the
sinks and hardware to a shine.
• Remove unused shampoos, cleansers, soaps,
scrubbing implements, and toiletries.
• Remove laundry hamper and wastebasket.
• Rugs and commode lid covers should be removed.
• De-clutter and organize the counter space and
linen cabinets.
• Bathtubs, showers, and sinks should be freshly
caulked. The grout and tile should be clean and in
good condition, and faucets should be leak-free.
KITCHEN:
• De-clutter all flat surfaces (countertops, appliances,
and furniture).
• Remove all magnets, notes, pictures, etc. from the
front and sides of the refrigerator.
• Thoroughly inspect your kitchen and clean all
appliances. Remove any appliances that aren’t in
use.

THANK YOU
THANK YOU
FORMER U.S. NAVAL OFFICER
832.610.4290
Morad@MoradFiki.com
HoustonLuxuryRealEstate.com
ELEGANCE | EXCELLENCE | FINESSE