You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
MUSIC
“<strong>Music</strong> is the shorthand<br />
of emotion.”<br />
Leo Tolstoy<br />
Novelist<br />
WHAT IS<br />
MUSIC?<br />
<strong>Music</strong> is many things.<br />
Fundamentally it’s an art<br />
form of sound organised in<br />
time. It’s deeply intertwined<br />
in culture too. From ancient<br />
origins in rituals and<br />
ceremonies to defining<br />
modern-day pop culture<br />
movements. But music’s<br />
greatest impact lies at<br />
the subconscious level.<br />
Listening to music can<br />
evoke powerful deep-seated<br />
emotion, transforming a<br />
moment in time.
NEEDSCOPE<br />
HELPS<br />
UNDERSTAND<br />
MUSIC<br />
<strong>Music</strong> can be defined by<br />
these underlying dynamics<br />
Conformity<br />
Uplift<br />
Individuality<br />
Revive<br />
YELLOW<br />
Exuberant<br />
melody<br />
RED<br />
Explosive<br />
tempo<br />
<strong>Music</strong> choices are underpinned<br />
by emotion. Whether we<br />
want to feel a part of<br />
something or stand out – or<br />
whether we’re letting go or<br />
chilling out, we’re looking<br />
for music to alter our mood.<br />
<strong>Music</strong> can be looked at<br />
through the <strong>NeedScope</strong> lens<br />
ORANGE<br />
Heart-warming<br />
harmony<br />
BROWN<br />
Cherished<br />
tune<br />
BLUE<br />
Clever<br />
ensemble<br />
PURPLE<br />
Majestic<br />
anthem
EXPLOSIVE<br />
TEMPO<br />
WHAT IS<br />
MUSIC?<br />
LOUD<br />
ELECTRIFYING<br />
INTENSE<br />
EDGY
LISTENING TO<br />
MUSIC<br />
MAKES ME FEEL...<br />
Play<br />
RESTLESS<br />
WILD<br />
INDIVIDUAL<br />
REBELLIOUS
“I was born with music inside<br />
me. <strong>Music</strong> was one of my<br />
parts. Like my ribs, my kidneys,<br />
my liver, my heart. Like my<br />
blood. It was a force already<br />
within me when I arrived on<br />
the scene. It was a necessity<br />
for me - like food or water.”<br />
<br />
Ray Charles<br />
<strong>Music</strong>ian<br />
MUSIC<br />
“There’s nothing better than<br />
live music. It’s raw energy, and<br />
raw energy feeds the soul.”<br />
<br />
Dhani Jones<br />
Athlete
WHAT IS<br />
PURPLE<br />
MUSIC?<br />
MAJESTIC<br />
ANTHEM<br />
GRAND<br />
IMPOSING<br />
EXALTED<br />
DRAMATIC
Play<br />
LISTENING TO<br />
PURPLE<br />
MUSIC<br />
MAKES ME FEEL...<br />
SUPERIOR<br />
POWERFUL<br />
SOPHISTICATED<br />
DIGNIFIED
PURPLE<br />
MUSIC<br />
“Hip-hop is more about<br />
attaining wealth. People<br />
respect success. They respect<br />
big. They don’t even have<br />
to like your music. If you’re<br />
big enough, people are<br />
drawn to you.”<br />
Jay-Z<br />
<strong>Music</strong>ian<br />
“<strong>Music</strong> is the voice that tells<br />
us that the human race is<br />
greater than it knows.”<br />
Napoleon Bonaparte<br />
Leader
CLEVER<br />
ENSEMBLE<br />
WHAT IS<br />
BLUE<br />
MUSIC?<br />
SYMMETRICAL<br />
PRECISE<br />
MULTI-LAYERED<br />
COMPLEX
LISTENING TO<br />
BLUE<br />
MUSIC<br />
MAKES ME FEEL...<br />
Play<br />
CULTURED<br />
POISED<br />
ELEGANT<br />
SELECTIVE
“<strong>Music</strong>, in performance, is a<br />
type of sculpture. The air in the<br />
performance is sculpted into<br />
something.”<br />
<br />
Frank Zappa<br />
<strong>Music</strong>ian<br />
BLUE<br />
MUSIC<br />
“There is geometry in the<br />
humming of the strings, there<br />
is music in the spacing of the<br />
spheres.”<br />
<br />
Pythagoras<br />
Mathematician
WHAT IS<br />
BROWN<br />
MUSIC?<br />
CHERISHED<br />
TUNE<br />
TIMELESS<br />
INTIMATE<br />
SIMPLE<br />
MELLOW
LISTENING TO<br />
BROWN<br />
Play<br />
MUSIC<br />
MAKES ME FEEL...<br />
THOUGHTFUL<br />
GENTLE<br />
PEACEFUL<br />
CALM
BROWN<br />
MUSIC<br />
“<strong>Music</strong> was my refuge. I could<br />
crawl into the space between<br />
the notes and curl my back<br />
to loneliness.”<br />
Maya Angelou<br />
Poet<br />
I think music in itself is healing.<br />
It’s an explosive expression of<br />
humanity. It’s something we<br />
are all touched by. No matter<br />
what culture we’re from,<br />
everyone loves music.”<br />
Billy Joel<br />
<strong>Music</strong>ian
HEART-WARMING<br />
HARMONY<br />
WHAT IS<br />
ORANGE<br />
MUSIC?<br />
CASUAL<br />
UNCOMPLICATED<br />
EASY<br />
HEART-FELT
LISTENING TO<br />
ORANGE<br />
MUSIC<br />
MAKES ME FEEL...<br />
Play<br />
APPROACHABLE<br />
WARM<br />
INCLUDED<br />
GENUINE
“The true beauty of music<br />
is that it connects people.<br />
It carries a message, and<br />
we, the musicians, are the<br />
messengers.”<br />
<br />
Roy Ayers<br />
<strong>Music</strong>ian<br />
ORANGE<br />
MUSIC<br />
“<strong>Music</strong> is therapy. <strong>Music</strong> moves<br />
people. It connects people in<br />
ways that no other medium<br />
can. It pulls heart strings. It<br />
acts as medicine.”<br />
<br />
Macklemore<br />
<strong>Music</strong>ian
WHAT IS<br />
YELLOW<br />
EXUBERANT<br />
MELODY<br />
MUSIC?<br />
THEATRICAL<br />
PLAYFUL<br />
COLOURFUL<br />
FLAMBOYANT
LISTENING TO<br />
YELLOW<br />
MUSIC<br />
MAKES ME FEEL...<br />
CHEEKY<br />
UNINHIBITED<br />
JOYFUL<br />
CAREFREE<br />
Play
YELLOW<br />
MUSIC<br />
“<strong>Music</strong> rocks my soul and<br />
jazzes up my life!”<br />
Terri Guillemets<br />
Author<br />
“<strong>Music</strong> is something that<br />
always lifts my spirits and<br />
makes me happy, and when I<br />
make music I always hope it<br />
will have the same effect on<br />
whoever listens to it.”<br />
Aaron Carter<br />
<strong>Music</strong>ian
MUSIC
Change language