21.05.2021 Views

(en)lighten mobility - Vorschau

The story of a magazine that wants to change our perception of mobility. strohbonaut.de - Das Magazin für schwerelose Mobilität

The story of a magazine that wants to change our perception of mobility.
strohbonaut.de - Das Magazin für schwerelose Mobilität

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index

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1. Abstract

2. Introduction

2.1 Who am I?

2.2My areas of expertise

2.3 Why the name strohbonaut?

2.4 What does schwerelose Mobilität mean?

2.5 Project schedule

3. Approaching mobility

3.1 Mobility in Germany & Europe

3.2 Lighter mobility

3.3 Interview with an expert

3.4 Evolution of mobility

3.4.1 Safety

3.4.2 Technology

3.4.3 Marketing image

3.4.4 Space usage

3.5 Inspiring case studies

3.6 Interview with two activists

3.7 Joining a conference

4. Transformation through the media

4.1 Media theories

4.1.1 Agenda Setting

4.1.2 Spiral of silence

4.1.3 Knowledge-Gap

4.1.4 Risk-Communication

4.2 The Impact of online petitions

4.3 Design, emotion & branding

4.4 Preferable futures

5. Designing

an online magazine

5.1 Role model magazines

5.2 Defining audiences

5.3 Mapping potential partners

5.4 Mapping topics

5.5 Creating categories

5.6 Involving readers

5.7 Visual Identity

5.8 Webdesign inspiration

5.9 Building a website

6. Take off & learning by doing

6.1 Social media

6.2 Talk and discussion

6.3 Connect with activists

6.4 Involving other authors

6.5 Briefing for authors

6.6 Payment for authors

6.7 Publishing stories

6.8 Rights management

6.9 Cover the costs

6.10 Visibility in the media

7. Evaluation

7.1 Feedback from the audience

7.2 Output

7.3 Future plans

7.4 Conclusion

8. Bibliography

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