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EXB-205_Web

From test-driving delivery gigs to scoring work with corona and delving into the Nazi history of modern management, it’s all in a day’s work for Exberliner. Our latest issue explores jobs and jobbing in the city. FREE TO OBEY – A historian explains how an SS Oberführer shaped modern management THE CORONA GIG – A new job market grows out of testing and vaccinating – but how long will it last? COVID CAREER SHIFTS – Four hustlers find themselves at a professional crossroads SECURE IN THE SADDLE – Exberliner takes delivery app employers on a test drive “I’M A RIDER MYSELF!” – Gorillas start-up founder Kağan Sümer on how it all began COWORKING GOES CORPORATE – How big brands are warming to the idea of sharing an office THE HOMEOFFICE DEBATE – As the novelty wears off, we hear four different takes on working from home POLITICAL NOTEBOOK – Business as usual with Israel BEST OF BERLIN – A fashion Plattenbau, wine in a can and home-cooked grub to order BOOKS – The absurdity of Heimat, East German diaries and paperback picks BERLIN BITES – Four puffy-crusted gems of the pizza-demic SHORT ESCAPES – Venturing out to the sandy shores of the Müritz

From test-driving delivery gigs to scoring work with corona and delving into the Nazi history of modern management, it’s all in a day’s work for Exberliner. Our latest issue explores jobs and jobbing in the city.

FREE TO OBEY – A historian explains how an SS Oberführer shaped modern management
THE CORONA GIG – A new job market grows out of testing and vaccinating – but how long will it last?
COVID CAREER SHIFTS – Four hustlers find themselves at a professional crossroads
SECURE IN THE SADDLE – Exberliner takes delivery app employers on a test drive
“I’M A RIDER MYSELF!” – Gorillas start-up founder Kağan Sümer on how it all began
COWORKING GOES CORPORATE – How big brands are warming to the idea of sharing an office
THE HOMEOFFICE DEBATE – As the novelty wears off, we hear four different takes on working from home
POLITICAL NOTEBOOK – Business as usual with Israel
BEST OF BERLIN – A fashion Plattenbau, wine in a can and home-cooked grub to order
BOOKS – The absurdity of Heimat, East German diaries and paperback picks
BERLIN BITES – Four puffy-crusted gems of the pizza-demic
SHORT ESCAPES – Venturing out to the sandy shores of the Müritz

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BERLIN AT WORK<br />

| HUMAN RESOURCES |<br />

FREE TO OBEY<br />

In a short, erudite book recently published in German,<br />

French historian Johann Chapoutot explains how a<br />

former SS Oberführer shaped post-war West Germany’s<br />

business elite, revealing the surprising modernity of Nazi<br />

Menschenführung, as well as the “fundamental hypocrisy”<br />

of modern liberal management. By Nadja Vancauwenberghe<br />

“Obedience makes you<br />

free, a short history<br />

of management from<br />

Hitler to the present”, by<br />

French historian of Nazism<br />

Johann Chapoutot,<br />

came out in German in<br />

late March (Propyläen).<br />

When Reinhard Höhn kicked<br />

the bucket in 2000 at the age<br />

of 95, obituaries mourned<br />

the great theoretician of modern liberal<br />

management, the guru behind post-war<br />

Germany’s economic success. Between<br />

1956 and 2000, some 600,000 West<br />

German bosses, managers and other<br />

business leaders, from BMW to Aldi to<br />

Colgate, attended his business school in<br />

the Lower Saxony town of Bad Harzburg<br />

and trained in the fundamentals of<br />

successful management: participation,<br />

delegation, autonomy,<br />

responsibility. In fact, the<br />

famous ‘Harzburg model’<br />

was developed by Höhn as<br />

he was working to solve<br />

the Third Reich’s organisational<br />

needs at the<br />

Humboldt University’s<br />

Institut für Staatsforschung<br />

between 1939 and<br />

1944. Oberführer Höhn<br />

not only escaped post-war<br />

justice and denazification;<br />

he made a seamless career<br />

transition into post-war<br />

Germany, lending his<br />

skills and expertise to the<br />

new economic elite.<br />

Gehorsam macht frei<br />

(obedience makes you<br />

free) reads like a parable:<br />

through the incredible<br />

career of one man whose<br />

influence presided over two systems<br />

often held as ideologically incompatible,<br />

Chapoutot places the Third Reich<br />

into the historical continuity to which<br />

it belongs – within Germany, but also<br />

within the wider context of liberal economic<br />

history. In the end, Chapoutot<br />

isn’t so much discrediting management<br />

I was shocked by how<br />

current the language<br />

was. I had a little moment<br />

of doubt. Was l<br />

listening to a rabid Nazi<br />

or was I in a business<br />

school lecture hall?<br />

practices through their potential Nazi<br />

roots as he is exposing the duplicitous<br />

essence of modern management.<br />

What inspired this book about<br />

the Third Reich and modern<br />

management? For my last book, Das<br />

Gesetz des Blutes (‘the law of blood’), I<br />

had read the works of Reinhard Höhn<br />

in the 1920s-1930s and come across<br />

his second career. I thought it was<br />

interesting that an SS general could<br />

become a liberal-management guru in<br />

post-war West Germany. It was quite<br />

telling about our world.<br />

But it was a text by Herbert Backe<br />

that really caught my attention [Backe<br />

was the radical Nazi technocrat who,<br />

as minister of food, oversaw the<br />

planning and implementation of the<br />

starvation of millions following the<br />

1941 invasion of the USSR]. It was a<br />

pretty short and abrasive circular in 12<br />

points aimed at the Third Reich’s civil<br />

servants in the East. And what does<br />

he say? He speaks of “performance”<br />

and “mission”, asking them to show<br />

“flexibility”, “agility”, “autonomy” and<br />

“decisiveness”. I was shocked by how<br />

current the language was. On the one<br />

hand, there was the appalling racism<br />

towards Untermensch Russians, colonial<br />

violence, et cetera – which feels very<br />

alien to us today. But on the other hand,<br />

there was the familiar language of a<br />

modern manager. I had a little moment<br />

of doubt. I was wondering where I was.<br />

Was I listening to a rabid Nazi or was I<br />

in a business school lecture hall?<br />

The French title, Libre d’obéir<br />

(‘free to obey’), was already<br />

intriguing, but the German<br />

Gehorsam macht frei is a notch<br />

more daring – even provocative.<br />

Was it your decision to use a direct<br />

reference to Arbeit macht frei,<br />

the Nazi slogan at the entrance of<br />

Dachau and Auschwitz? Actually,<br />

it was a German journalist who’d read<br />

the book in French and translated the<br />

title like that. I thought it was very<br />

good. It’s true: it’s daring and it may<br />

seem a little shocking, but it’s relevant<br />

as it translates very well the Nazi idea<br />

of liberating man through work. The<br />

expression “Arbeit macht frei”, which<br />

for us has become the height of the<br />

criminal cynicism of the Third Reich,<br />

had a real meaning for the Nazis. In the<br />

Nazis’ conception of the Germanic man,<br />

what they call der germanische Mensch,<br />

work realises the individual, creates a<br />

world of civilisation and thus frees man<br />

from nature. It’s a very common idea,<br />

since Hegel, to say that man realises<br />

himself through work, but for the Nazis<br />

it only applied to the Germanic man.<br />

Only he works. The other ‘races’ don’t<br />

really work. This is something that is<br />

repeated over and over again in the<br />

newsreels of the time, which show the<br />

populations of Poland or the East as<br />

idle, negligent people who don’t work<br />

and don’t maintain anything – an old<br />

colonial stereotype that we still find in<br />

attitudes about Africa, for example. So<br />

only the Germanic man works and puts<br />

others to work, and that’s part of the<br />

reason why the Nazis were so interested<br />

in the organisation of work and put so<br />

much thinking into management – or<br />

Menschenführung.<br />

One of the surprising aspects<br />

of your book is how modern<br />

and liberal the Nazi approach<br />

to management was – not at all<br />

authoritarian as you’d expect<br />

from a repressive regime. How did<br />

that happen? In practical terms, you<br />

8<br />

<strong>EXB</strong>ERLINER <strong>205</strong>

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