June 2021 Newsletter

MSSANewsletter
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WWW.MIDSOUTHSIGN.ORG JUNE 2021 | EDITION 03

M E M B E R S

S U P P O R T I N G

M E M B E R S

MID-SOUTH Messenger

Announcement From the MSSA President:

I’ve learned that people will forget what you said,

people will forget what you did, but people will

never forget how you made them feel” – Maya

Angelou

I imagine all of us look forward to the day

that we are in 100% control of our time and

resources, and I am sure Karen has earned her

place in that category.

This quote sums up over 20 years of dedication

to the MSSA spirit that Karen Warr has given. I

distinctly remember how I felt when I attended

my first event in Savannah, Tennessee, sixteen

years ago. Karen welcomed me with open arms. I

do not remember another time after that in which

we have not greeted each other with a friendly

hug. The feeling of belonging, togetherness and

camaraderie are cornerstones of our membership

philosophy.

With all good things, as they say, we are nearing

the end of an era. It is with great anticipation that

I announce the retirement of Karen Warr.

Beginning in 2022, we will be looking forward to

the future of our organization. We will be taking

the work done from the past and transitioning

into a new generation that has experienced the

all-encompassing work that Karen has put into

all our lives. She will forever be etched into the

fabric of this organization, and we will forever

remember her dedication to making us all feel

welcome.

Respectfully,

MSSA President

Patrick Knotts


SignConnexion 2021 is a GO!

MSSA is gearing up for its annual meeting and tradeshow, SignConnexion! We will safely gather in Birmingham, Alabama,

on July 21-24, 2021. Registration and exhibit booth sales are open. Visit midsouthsign.org/tradeshow for more info or

links to register!

Reasons why you should attend SignConnexion:

Meet Key Contacts in the Sign Industry

SignConnexion is a networking super-center of the people

and businesses that are important in your industry. Where

people are looking to do business, there will always be an

opportunity to grow your business.

Embrace Education

Knowledge is power and learning from industry experts is a

great way to expand your horizons and become the expert

you need to be. That’s why SignConnexion holds seminars on

issues we know your business will encounter.

See New Technologies and Equipment

Stay current on the newest technology and equipment. The

sign industry is always advancing and our exhibit booths are

secured by the best vendors in the industry.

Enjoy Time with Industry Colleagues

We hope that all attendees grow their knowledge and

relationships during SignConnexion, but we also like to have

a little fun! Enjoy our annual golf tournament and networking

receptions while strengthening those relationships formed

during the week.

SignConnexion Schedule Highlights

After 70 years of service, GSG remains

dedicated to providing you with the

right products and the perfect service.

Whether you’ve run into a problem you

can’t fix or need a recommendation on new

products, GSG’s in-house industry experts

are here for you.

We carry the brands you love and the brands

we know you need. By partnering with the

highest quality suppliers in the industry we can

Elvis Davis Golf Classic | Friday, July 23rd

• No need for Buses, Ross Bridge Golf Course is conveniently

located by walking out the back door of resort!

• Ross Bridge is the flagship golf course of the 11-site Robert

Trent Jones Golf Trail in Alabama.

• Start with a complimentary, sponsored breakfast

provided before tee off with MSSA golf awards presentation

immediately following the tournament.

Community Volunteer Opportunity | Friday, July 23rd

• This year, we’ve been given the opportunity to help the

Birmingham community after the destruction caused by a

number of natural disasters that occurred over the past year.

• We are excited to partner with United Way to perform

maintenance on Barker Park, a city park that is located on the

site of the old Barker School.

• Grab your boots and gloves because we are headed outside

Friday morning, July 23rd, from 8AM – 1PM! Sponsor

company, ThinkSign, has provided transportation and lunch

to all attendees.

bring you The Right Products, Right Away. ® 3

MID-SOUTH MESSENGER



SignConnexion Schedule Highlights

Back to 80s Party at SignConnexion 2021

Keynote Presentation + Awards Dinner | Friday, July 23rd

• MSSA Past President, Troy Crocker, presents on leadership

in his keynote titled, “Bring Your Own Shoes.”

• Awards dinner recognizing achievements and contributions

to MSSA : - Sponsors Acknowledgment

- Sign Design Contest Awards

- Elite Class Awards

- Scholarship Presentations

- Agnew-Condray Award

- Hall of Fame Award

Exhibit Hall + Educational Seminars | Friday, July 24th

• FREE Exhibit Hall Entry for Sign Company Attendees

• The face-to-face interaction with tabletop exhibitors will

help influence how your business develops over the years.

• Take the Pain Out of Painting Seminar, from application to

preparation, this class is a must for all sign shops!

• Tricks of the Trade - Best of the Best Presentations, clever

methods or techniques used by experienced craftsman to

save time or spare frustration.

Ready to relax after a couple of days of

educational seminars & professional

networking? Let’s head back to the 80s!

Enjoy dinner and drinks on the patio before

bidding in the Live Scholarship Auction. Then

we’ll keep the party going with live music

from 80s cover band, The Marty McFlies! Say

hello to the evening’s sponsors: Mimaki, Scott

Services and Sign Leaders while we celebrate

being back together in-person!

To register yourself and other member’s of your company for MSSA’s Back

to the 80s Party, follow this link.

As the saying goes, “bid high and bid often” for scholarship funds are

obtained through items sold during both live and silent auctions.100% of

all proceeds go toward the Steve Metheny Scholarship Foundation!

Attendees are responsible for donating and bidding on items for auction.

GREAT LOOKING SIGNS.

EASY TO WORK WITH.

AMAZING RESULTS.

To make an item

donation, follow

this link.

Call us today at 800-637-2645

or visit us online at watchfiresigns.com.

LETTERS | LOGOS | PLAQUES

FOR AN

INSIDE EDGE,

THINK OUTSIDE

THE SHOP.

402-592-4500

sales@elliottequip.com

Learn more about how Gemini can

help you grow your business.

Modern Signs, LLC | Foley, AL

16mm | 234 x 360 | 13'2" x 20'3"

800-538-8377

GeminiSignProducts.com/partnership

4 MID-SOUTH MESSENGER MID-SOUTH MESSENGER 5



SIGN DIGITAL SCREEN

Proud supporter of

SignConnexion Sponsorship Opportunities

Networking Reception + Golf Calcutta – $1,000

Elevator Graphic – $2,000

WE'RE

PASSIONATE

ABOUT WHAT

YOU DO.

Since 1936, Reece Supply Company has been committed

to quality products, excellent service, and unsurpassed value.

Your success is our business,

your potential is our passion;

which is why we're proud to support Mid-South Sign

Association as partners in your success.

(1/2 Opportunities Available)

Grab a beverage and connect with attendees to talk shop and

bid on Elvis Davis Golf Classic teams. Thursday evening is

open to all attendees to enjoy themselves. Sponsor this event

and be sure your company is one of the first impressions

attendees have at SignConnexion!

New Members Reception – $500

(2 Opportunities Available)

Attend this exclusive event, which is invitation-only to 2019-

2021 New Members, Elite Alumni, Board Members, and Past

Presidents.

Leave a lasting impression with attendees by placing your

company graphic on a high traffic area elevator within Ross

Bridge Resort.

Elvis Davis Golf Classic Sponsorships

Golf Hole: $100 per hole

3 holes for the price of 2: $200 ($300 value)

Golf Cart Sponsor: $100 (7 available)

Breakfast Sponsor $250 (2/4 available)

Contact Karen Warr or Annie Nabors to secure your

SignConnexion sponsorship!

Opt-Cool - 2.5mm pixel pitch (1.8' x 5’6)

Opt-Slim - 2.6mm pixel pitch (6’6 x 11'5)

REECE SUPPLY

COMPANY

Your trusted, total solutions partner

for over 80 years.

Call 800-776-7448

R E E C E S U P P L Y . C O M

AN LED DISPLAY PARTNER YOU CAN TRUST

1700 S. De Soto Place, Ontario, CA 91761 USA

800.876.1668 | OPTEC.COM

Infinity-SMD - 10mm(HB) pixel pitch (12'6 x 7'9)

Infinity-SMD - 6.667mm pixel pitch (10' x 16')

Dallas El Paso Houston San Antonio Oklahoma Louisiana Georgia North Carolina

6 MID-SOUTH MESSENGER MID-SOUTH MESSENGER 7



Steve Metheny Scholarship Live Auction Donations

Since the founding in 1997, the Steve Metheny Scholarship

Foundation has awarded 993 scholarships totaling

$1,488,472 to MSSA members’ employees and their

dependent children!

With your continued support, we can increase that number and

reach our goal of offering 54 scholarships in 2022!

Platinum Sponsors

Our biggest fundraising avenues for the scholarship foundation are the live and silent auctions during SignConnexion, July 21-24,

2021, in Birmingham, AL. Please consider being a scholarship partner. Want to contribute but not sure what to donate? Consider

trips, event tickets, gift baskets or sports equipment! These have been successful during the live auction in past years.

Thanks in advance for your help and support in raising scholarship funds for the youth in our industry! For item donations,

contact Annie@midsouthsign.org or fill out the online form here: https://form.jotform.com/midsouthsign/mssa-scholarship-auction-donation

Gold Sponsors

V.I.P. OPPORTUNITY

A great, stress-free opportunity to support the scholarship

foundation is a monetary donation. While we gladly accept

any amount donated, if you pledge a monetary donation of

$2,000+ by June 11th, your company will receive the VIP

treatment at Friday’s Awards Dinner during SignConnexion:

• Front Row Reserved Seating for Party of 10

• 10 Complimentary Drink Tickets

• Recognition from President during Awards Dinner

Silver Sponsors

For monetary donations, follow this link.

creating

the

right

signage

solutions

for you

Bronze Sponsors

elrodllc.com

800.553.5111 eac@elrodllc.com

8 MID-SOUTH MESSENGER MID-SOUTH MESSENGER 9



Elevate - Leadership Coaching Summit is BACK!

MSSA’s Elevate - Leadership Coaching Summit is back position. Those who want to gain the tools and knowledge

for the second time ever. We will gather on October to become empowered leaders of the sign industry and

13-15, 2021 in, New Orleans, LA at the Hotel who desire an atmosphere to share and learn clear ways to

Monteleone for this leadership summit.

ELEVATE your leadership skills.

Elevate is a biennial conference

Attendees will walk away feeling

spanning two and a half days, uniting

empowered as leaders of the sign

eager sign industry professionals with

industry with the knowledge and

big-name keynote speakers, relevant

tools to deliver better results through

roundtable topics led by the best

greater thinking. Don’t miss topics on

leaders in our industry, plus networking

this valuable opportunity to learn and

opportunities to focus on strengthening

network. This summit will leave you

your professional connections.

with a refreshed mindset and new

practices to take back to your business!

These three days in October are

for you – the business owner, the

Registration information and more

decision-maker, the team lead moving

details are coming soon!

into a stronger leadership-based

We are proud to represent the finest products and

manufacturers in the Sign, Screen Printing and

Digital Imaging Industries today. At our ten locations

throughout the United States, our knowledgeable

employees are ready to serve you with our extensive

inventory of superior products.

S U P P L I E S . E Q U I P M E N T . E X P E R I E N C E

Supporting the Sign

Industry Since 1925

10 National Locations to Best Serve You!

Visit Us Online to Sign Up For Our Monthly Specials!

Ryan Taylor

(502) 791-2989

(877) 767-9949

ThinkSIGN.com

Screen Prinnng

Supplies

Solar Control

Films

Auto Restyling

Supplies

Electrical Sign

Supplies

Digital Prinnng

Supplies

Digital Prinnng

Equipment

6mm · 10mm · 16mm · 20mm

A Thinner, Lighter, &

Smarter EMC Choice

Helpful Customer Service Fully Stocked Warehouses Fast & Reliable Delivery

www.tubelite.com I 800.505.4900

10 MID-SOUTH MESSENGER MID-SOUTH MESSENGER 11



WE GET

THE JOB

DONE!

Sign Research Foundation Explores Role Signage Plays

in Smart Cities in New Publication

New insights from the Sign Research

Foundation will help communities

prepare for emerging technologies that

will shape signage and wayfinding. The research

also provides best practices for data collection

and transparency, particularly as signs evolve from

providing information to aggregating and gathering

it.

Smart Signage and Smart Cities: Regulating

New Tech explores the potential use of digital

signs as hosts for embedded 5G cells, helping

Rentals • Sales • Parts • Service

scottpowerline.com Monroe, LA/877-388-9269 McDonough, GA/877-396-1500

communities expand the availability of this

powerful technology while blending seamlessly

into the streetscape.

ALTEC.

ONE SOURCE

FOR ALL

OF YOUR

EQUIPMENT

NEEDS.

Smart signs will incorporate technology that

could be used to update users’ smart devices with

information. But it could create new challenges

for communities by raising new regulatory

and privacy concerns. The document includes

guidance for communities integrating smart technologies with

their sign ordinances.

The research report is available for $29.99 and a related

executive summary is available for $14.99. Find both at www.

SignResearch.org/Smart-Cities.

At Altec, we believe better equipment starts from the ground up. From traditional sign cranes like the LS60

with 2,000 lbs of payload capacity to the AT48S with 52 ft of working height and 1000 lbs of material handling

capabilities, Altec offers products for all of your lighting and sign needs. Altec offers in-house financing, a 24-hour

parts department and one of the largest service networks in the nation.

SALES | SERVICE | TOOLS & ACCESSORIES | SAFETY TRAINING | FINANCING | RENTAL

Contact:

Tom Muir-Taylor

205.907.9866

tom.muir-taylor@altec.com

AIAD-DIR-MSSA-01212021-v1

altec.com

800.958.2555

sales@altec.com

WHOLESALE CHANNEL LETTERS & SIGNS

CHANNEL LETTERS

3-5 Day shipping on standard

channel letters

1 Hour quotes

Excellent customer service

CABINETS & CUSTOM SIGNS

Extruded S/F and D/F aluminum

cabinets

Custom pylon and monument

signs... Any shape and size

Colorado - Louisiana

12 MID-SOUTH MESSENGER MID-SOUTH MESSENGER 13



Member Supporting Members

M E M B E R S

YOUR TRUSTED LED MANUFACTURER

MSSA understands and appreciates the investment of time and money from all of its member

companies. As a matter of principal, MSSA members do everything they can to conduct business

with one another. MSSA would not be able to succeed without the success of its member companies.

The following product manufacturers, engineers, and suppliers have agreed, by renewing as

S U P P O R T I N G

2021 MSSA members, to support MSSA. Please consider the following companies as you conduct business in 2021. A current

membership list is available for viewing by visiting midsouthsign.org or for questions regarding a company's MSSA membership,

contact (901) 452-6444.

M E M B E R S

3M Commercial Solutions Division

Johnson Sales Company/

ThinkSIGN Inc.

A&C Plastics Inc.

Jasper Plastics Solutions

Thompson Engineering Services, LLC

Admiral Wholesale Sign Co.Components

LetterFab

ThreeBond International

AgiLight, Inc.

Matthews Paint

Tri-State Utility Contractors, Inc

Akzo Nobel Coatings

MBI

Trinity Products

Altec Industries

Miratec Systems, Inc.

Tubelite Company, Inc. - Birmingham

Arkema

MK Insurance

Tubelite Company, Inc. - Memphis

B D B Enterprises, Inc.

N. Glantz & Son

US LED, Ltd.

Charleston Manufacturing, LLC

Next LED

Vantage LED USA

Cooley Group

One World LED USA LLC

Ventex Technology

FOR MORE INFORMATION: P-LED.com/about-us

Cornerstone Engineering

Crane U

Optec Displays

OxCart Manufacturing

Voltarc

Watchfire Signs

Custom Foam Fabricators

Oxford Graphics, Inc.

World Wide Sign Systems

Custom Products Corp

Palram Americas

Wrisco

Daktronics, Inc.

Plaskolite

Yorston and Associates

Eastern Metal Supply

Premier Media Group

YJ Inc.

Elliott Equipment Company

Principal LED

Z3 Graphics, Inc.

Elrod Engineering, LLC

Reece Supply Co of Dallas, Inc.

Zlight Technology, LL

Everylite

Reece Supply Co of Georgia, Inc.

Eyeconic TV

Reece Supply Co of Louisiana, Inc.

Facecrafters

S & F Custom Sign Corp

faces

Saginaw Pipe

Fox Design Services

Samsung Electronics America

France Lighting Solutions

Scott Powerline and Utility Equipment

GE Current

Sign & Digital Graphics

Geneva Capital LLC

Sign Builders, Inc.

Grimco, Inc.

Sign Leaders

GSG - Baton Rouge, LA

Sign Pro Wholesale

GSG - Dallas

SignComp

GSG - Houston - Dallas

SloanLED

Hartco

Southern Stud Weld

HCI LED

Steel Art Company

Independent’s Service Company

Sullaway Engineering, Inc.

14 MID-SOUTH MESSENGER MID-SOUTH MESSENGER 15



ISA Sign Expo - Virtual Proves Wildly Successful

ISA Sign Expo 2021 Education Session Recordings

ISA International Sign Expo 2021, an allvirtual

experience, brought more than 7,500

attendees—a figure that blew past projections

and industry averages for these types of events.

The expo included education sessions, networking

and a robust, interactive exhibit hall.

In all, some 75 suppliers and manufacturers were

present on the expo floor, and most reported a

tremendous level of engagement from sign, graphics, print and visual communications companies who were ready to buy and

invest.

ISA Sign Expo 2021-Virtual was the latest in a line of very successful virtual events produced by ISA, which has invested

significantly in virtual events through THE LINK. Past programs have included THE LINK…INSTALL, a virtual version of the

always popular custom/national sign company networking event; The Wrap Experience for graphics installers; and a series of

niche buying events.

Dozens of thought-provoking and informative education sessions from the recent ISA International Sign Expo 2021 –

Virtual are now available to the broader sign and graphics industry.

The sessions—many of which are free—include four Titan Talks featuring industry leaders, and a Game Changer session with a

Fortune 500 futurist. Because of the inspirational nature of the Titan Talks, all are being made available at no charge. The Game

Changer session, featuring futurist Sheryl Connelly, is available only to those who attended ISA Sign Expo 2021 – Virtual.

Other education sessions targeted the most pressing issues facing the industry, from sales strategies to workforce shortages.

Some sessions were sponsored by leading manufacturers, and they provide in-depth information about products and application

techniques, offering an excellent opportunity to train your team on elements directly related to the equipment companies

already owned.

Learn more about the recorded sessions at www.SignExpo.org/Recorded-Sessions.

Read more about the results from the event at www.signs.org/newsroom/isa-sign-expo-2021-virtual-proves-wildly-successfulfor-attendees-exhibitors-ali

Make Your Sign Stand Out

Save Money with Matthews!

800.323.6593 • www.matthewspaint.com

16 MID-SOUTH MESSENGER MID-SOUTH MESSENGER 17



Save the Dates!

Save the date for these upcoming Mid-South Sign Association events. Make sure you are signed up for MSSA emails to

receive more information on registration and accommodations.

WATCH ON-DEMAND: DAKTRONICS.COM/SALESEXPO

VIRTUAL

A FREE WEBINAR SERIES HOSTED BY DAKTRONICS

Learn tips for selling digital signs and gain insight from sign industry professionals.

SignConnexion 2021

July 21, 2021 - July 24, 2021

Ross Bridge Golf Resort | Birmingham, AL

Elevate - Leadership Coaching Summit

October, 13 2021 - October 15, 2021

Hotel Monteleone | New Orleans, LA

Idea Exchange

March 10, 2022 - March 12, 2022

Headrick Sign Company | Laurel, MS

Visit www.midsouthsign.org/upcoming-events for more information!

Your turn-key

sign solution

M Polycarbonate

M Acrylic

M LED’s

M Gemtrim

M Adhesives

M ACM

M Aluminum Sheet

International Sign Association (ISA) Webinars

ISA offers webinars throughout the year on topics relevant to the sign, graphics and visual communications industry.

Webinars are offered for a reduced cost as a benefit to ISA and ISA Affiliated Association members, and non-members can

also participate for a small cost, as noted.

• Q2 2021 Sign Industry Quarterly Economic Report

Wednesday, July 21, 2021

1:00 p.m. CT / 2:00 p.m. ET

• Q3 2021 Sign Industry Quarterly Economic Report

Wednesday, October 20, 2021

1:00 p.m. CT / 2:00 p.m. ET

We know plastic, work with an expert. Leverage the

experience and product knowledge of a Piedmont Plastics

market specialist and let us help you identify the right product

for your application and environment.

We’re closer than you think

find us at

www.piedmontplastics.com/locations

MID-SOUTH MESSENGER

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