WWW.MIDSOUTHSIGN.ORG JUNE 2021 | EDITION 03
M E M B E R S
S U P P O R T I N G
M E M B E R S
Announcement From the MSSA President:
I’ve learned that people will forget what you said,
people will forget what you did, but people will
never forget how you made them feel” – Maya
I imagine all of us look forward to the day
that we are in 100% control of our time and
resources, and I am sure Karen has earned her
place in that category.
This quote sums up over 20 years of dedication
to the MSSA spirit that Karen Warr has given. I
distinctly remember how I felt when I attended
my first event in Savannah, Tennessee, sixteen
years ago. Karen welcomed me with open arms. I
do not remember another time after that in which
we have not greeted each other with a friendly
hug. The feeling of belonging, togetherness and
camaraderie are cornerstones of our membership
With all good things, as they say, we are nearing
the end of an era. It is with great anticipation that
I announce the retirement of Karen Warr.
Beginning in 2022, we will be looking forward to
the future of our organization. We will be taking
the work done from the past and transitioning
into a new generation that has experienced the
all-encompassing work that Karen has put into
all our lives. She will forever be etched into the
fabric of this organization, and we will forever
remember her dedication to making us all feel
SignConnexion 2021 is a GO!
MSSA is gearing up for its annual meeting and tradeshow, SignConnexion! We will safely gather in Birmingham, Alabama,
on July 21-24, 2021. Registration and exhibit booth sales are open. Visit midsouthsign.org/tradeshow for more info or
links to register!
Reasons why you should attend SignConnexion:
Meet Key Contacts in the Sign Industry
SignConnexion is a networking super-center of the people
and businesses that are important in your industry. Where
people are looking to do business, there will always be an
opportunity to grow your business.
Knowledge is power and learning from industry experts is a
great way to expand your horizons and become the expert
you need to be. That’s why SignConnexion holds seminars on
issues we know your business will encounter.
See New Technologies and Equipment
Stay current on the newest technology and equipment. The
sign industry is always advancing and our exhibit booths are
secured by the best vendors in the industry.
Enjoy Time with Industry Colleagues
We hope that all attendees grow their knowledge and
relationships during SignConnexion, but we also like to have
a little fun! Enjoy our annual golf tournament and networking
receptions while strengthening those relationships formed
during the week.
SignConnexion Schedule Highlights
After 70 years of service, GSG remains
dedicated to providing you with the
right products and the perfect service.
Whether you’ve run into a problem you
can’t fix or need a recommendation on new
products, GSG’s in-house industry experts
are here for you.
We carry the brands you love and the brands
we know you need. By partnering with the
highest quality suppliers in the industry we can
Elvis Davis Golf Classic | Friday, July 23rd
• No need for Buses, Ross Bridge Golf Course is conveniently
located by walking out the back door of resort!
• Ross Bridge is the flagship golf course of the 11-site Robert
Trent Jones Golf Trail in Alabama.
• Start with a complimentary, sponsored breakfast
provided before tee off with MSSA golf awards presentation
immediately following the tournament.
Community Volunteer Opportunity | Friday, July 23rd
• This year, we’ve been given the opportunity to help the
Birmingham community after the destruction caused by a
number of natural disasters that occurred over the past year.
• We are excited to partner with United Way to perform
maintenance on Barker Park, a city park that is located on the
site of the old Barker School.
• Grab your boots and gloves because we are headed outside
Friday morning, July 23rd, from 8AM – 1PM! Sponsor
company, ThinkSign, has provided transportation and lunch
to all attendees.
bring you The Right Products, Right Away. ® 3
SignConnexion Schedule Highlights
Back to 80s Party at SignConnexion 2021
Keynote Presentation + Awards Dinner | Friday, July 23rd
• MSSA Past President, Troy Crocker, presents on leadership
in his keynote titled, “Bring Your Own Shoes.”
• Awards dinner recognizing achievements and contributions
to MSSA : - Sponsors Acknowledgment
- Sign Design Contest Awards
- Elite Class Awards
- Scholarship Presentations
- Agnew-Condray Award
- Hall of Fame Award
Exhibit Hall + Educational Seminars | Friday, July 24th
• FREE Exhibit Hall Entry for Sign Company Attendees
• The face-to-face interaction with tabletop exhibitors will
help influence how your business develops over the years.
• Take the Pain Out of Painting Seminar, from application to
preparation, this class is a must for all sign shops!
• Tricks of the Trade - Best of the Best Presentations, clever
methods or techniques used by experienced craftsman to
save time or spare frustration.
Ready to relax after a couple of days of
educational seminars & professional
networking? Let’s head back to the 80s!
Enjoy dinner and drinks on the patio before
bidding in the Live Scholarship Auction. Then
we’ll keep the party going with live music
from 80s cover band, The Marty McFlies! Say
hello to the evening’s sponsors: Mimaki, Scott
Services and Sign Leaders while we celebrate
being back together in-person!
To register yourself and other member’s of your company for MSSA’s Back
to the 80s Party, follow this link.
As the saying goes, “bid high and bid often” for scholarship funds are
obtained through items sold during both live and silent auctions.100% of
all proceeds go toward the Steve Metheny Scholarship Foundation!
Attendees are responsible for donating and bidding on items for auction.
GREAT LOOKING SIGNS.
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LETTERS | LOGOS | PLAQUES
Learn more about how Gemini can
help you grow your business.
Modern Signs, LLC | Foley, AL
16mm | 234 x 360 | 13'2" x 20'3"
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SIGN DIGITAL SCREEN
Proud supporter of
SignConnexion Sponsorship Opportunities
Networking Reception + Golf Calcutta – $1,000
Elevator Graphic – $2,000
Since 1936, Reece Supply Company has been committed
to quality products, excellent service, and unsurpassed value.
Your success is our business,
your potential is our passion;
which is why we're proud to support Mid-South Sign
Association as partners in your success.
(1/2 Opportunities Available)
Grab a beverage and connect with attendees to talk shop and
bid on Elvis Davis Golf Classic teams. Thursday evening is
open to all attendees to enjoy themselves. Sponsor this event
and be sure your company is one of the first impressions
attendees have at SignConnexion!
New Members Reception – $500
(2 Opportunities Available)
Attend this exclusive event, which is invitation-only to 2019-
2021 New Members, Elite Alumni, Board Members, and Past
Leave a lasting impression with attendees by placing your
company graphic on a high traffic area elevator within Ross
Elvis Davis Golf Classic Sponsorships
Golf Hole: $100 per hole
3 holes for the price of 2: $200 ($300 value)
Golf Cart Sponsor: $100 (7 available)
Breakfast Sponsor $250 (2/4 available)
Contact Karen Warr or Annie Nabors to secure your
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Steve Metheny Scholarship Live Auction Donations
Since the founding in 1997, the Steve Metheny Scholarship
Foundation has awarded 993 scholarships totaling
$1,488,472 to MSSA members’ employees and their
With your continued support, we can increase that number and
reach our goal of offering 54 scholarships in 2022!
Our biggest fundraising avenues for the scholarship foundation are the live and silent auctions during SignConnexion, July 21-24,
2021, in Birmingham, AL. Please consider being a scholarship partner. Want to contribute but not sure what to donate? Consider
trips, event tickets, gift baskets or sports equipment! These have been successful during the live auction in past years.
Thanks in advance for your help and support in raising scholarship funds for the youth in our industry! For item donations,
contact Annie@midsouthsign.org or fill out the online form here: https://form.jotform.com/midsouthsign/mssa-scholarship-auction-donation
A great, stress-free opportunity to support the scholarship
foundation is a monetary donation. While we gladly accept
any amount donated, if you pledge a monetary donation of
$2,000+ by June 11th, your company will receive the VIP
treatment at Friday’s Awards Dinner during SignConnexion:
• Front Row Reserved Seating for Party of 10
• 10 Complimentary Drink Tickets
• Recognition from President during Awards Dinner
For monetary donations, follow this link.
8 MID-SOUTH MESSENGER MID-SOUTH MESSENGER 9
Elevate - Leadership Coaching Summit is BACK!
MSSA’s Elevate - Leadership Coaching Summit is back position. Those who want to gain the tools and knowledge
for the second time ever. We will gather on October to become empowered leaders of the sign industry and
13-15, 2021 in, New Orleans, LA at the Hotel who desire an atmosphere to share and learn clear ways to
Monteleone for this leadership summit.
ELEVATE your leadership skills.
Elevate is a biennial conference
Attendees will walk away feeling
spanning two and a half days, uniting
empowered as leaders of the sign
eager sign industry professionals with
industry with the knowledge and
big-name keynote speakers, relevant
tools to deliver better results through
roundtable topics led by the best
greater thinking. Don’t miss topics on
leaders in our industry, plus networking
this valuable opportunity to learn and
opportunities to focus on strengthening
network. This summit will leave you
your professional connections.
with a refreshed mindset and new
practices to take back to your business!
These three days in October are
for you – the business owner, the
Registration information and more
decision-maker, the team lead moving
details are coming soon!
into a stronger leadership-based
We are proud to represent the finest products and
manufacturers in the Sign, Screen Printing and
Digital Imaging Industries today. At our ten locations
throughout the United States, our knowledgeable
employees are ready to serve you with our extensive
inventory of superior products.
S U P P L I E S . E Q U I P M E N T . E X P E R I E N C E
Supporting the Sign
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10 MID-SOUTH MESSENGER MID-SOUTH MESSENGER 11
Sign Research Foundation Explores Role Signage Plays
in Smart Cities in New Publication
New insights from the Sign Research
Foundation will help communities
prepare for emerging technologies that
will shape signage and wayfinding. The research
also provides best practices for data collection
and transparency, particularly as signs evolve from
providing information to aggregating and gathering
Smart Signage and Smart Cities: Regulating
New Tech explores the potential use of digital
signs as hosts for embedded 5G cells, helping
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communities expand the availability of this
powerful technology while blending seamlessly
into the streetscape.
Smart signs will incorporate technology that
could be used to update users’ smart devices with
information. But it could create new challenges
for communities by raising new regulatory
and privacy concerns. The document includes
guidance for communities integrating smart technologies with
their sign ordinances.
The research report is available for $29.99 and a related
executive summary is available for $14.99. Find both at www.
At Altec, we believe better equipment starts from the ground up. From traditional sign cranes like the LS60
with 2,000 lbs of payload capacity to the AT48S with 52 ft of working height and 1000 lbs of material handling
capabilities, Altec offers products for all of your lighting and sign needs. Altec offers in-house financing, a 24-hour
parts department and one of the largest service networks in the nation.
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WHOLESALE CHANNEL LETTERS & SIGNS
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12 MID-SOUTH MESSENGER MID-SOUTH MESSENGER 13
Member Supporting Members
M E M B E R S
YOUR TRUSTED LED MANUFACTURER
MSSA understands and appreciates the investment of time and money from all of its member
companies. As a matter of principal, MSSA members do everything they can to conduct business
with one another. MSSA would not be able to succeed without the success of its member companies.
The following product manufacturers, engineers, and suppliers have agreed, by renewing as
S U P P O R T I N G
2021 MSSA members, to support MSSA. Please consider the following companies as you conduct business in 2021. A current
membership list is available for viewing by visiting midsouthsign.org or for questions regarding a company's MSSA membership,
contact (901) 452-6444.
M E M B E R S
3M Commercial Solutions Division
Johnson Sales Company/
A&C Plastics Inc.
Jasper Plastics Solutions
Thompson Engineering Services, LLC
Admiral Wholesale Sign Co.Components
Tri-State Utility Contractors, Inc
Akzo Nobel Coatings
Miratec Systems, Inc.
Tubelite Company, Inc. - Birmingham
Tubelite Company, Inc. - Memphis
B D B Enterprises, Inc.
N. Glantz & Son
US LED, Ltd.
Charleston Manufacturing, LLC
Vantage LED USA
One World LED USA LLC
FOR MORE INFORMATION: P-LED.com/about-us
Custom Foam Fabricators
Oxford Graphics, Inc.
World Wide Sign Systems
Custom Products Corp
Yorston and Associates
Eastern Metal Supply
Premier Media Group
Elliott Equipment Company
Z3 Graphics, Inc.
Elrod Engineering, LLC
Reece Supply Co of Dallas, Inc.
Zlight Technology, LL
Reece Supply Co of Georgia, Inc.
Reece Supply Co of Louisiana, Inc.
S & F Custom Sign Corp
Fox Design Services
Samsung Electronics America
France Lighting Solutions
Scott Powerline and Utility Equipment
Sign & Digital Graphics
Geneva Capital LLC
Sign Builders, Inc.
GSG - Baton Rouge, LA
Sign Pro Wholesale
GSG - Dallas
GSG - Houston - Dallas
Southern Stud Weld
Steel Art Company
Independent’s Service Company
Sullaway Engineering, Inc.
14 MID-SOUTH MESSENGER MID-SOUTH MESSENGER 15
ISA Sign Expo - Virtual Proves Wildly Successful
ISA Sign Expo 2021 Education Session Recordings
ISA International Sign Expo 2021, an allvirtual
experience, brought more than 7,500
attendees—a figure that blew past projections
and industry averages for these types of events.
The expo included education sessions, networking
and a robust, interactive exhibit hall.
In all, some 75 suppliers and manufacturers were
present on the expo floor, and most reported a
tremendous level of engagement from sign, graphics, print and visual communications companies who were ready to buy and
ISA Sign Expo 2021-Virtual was the latest in a line of very successful virtual events produced by ISA, which has invested
significantly in virtual events through THE LINK. Past programs have included THE LINK…INSTALL, a virtual version of the
always popular custom/national sign company networking event; The Wrap Experience for graphics installers; and a series of
niche buying events.
Dozens of thought-provoking and informative education sessions from the recent ISA International Sign Expo 2021 –
Virtual are now available to the broader sign and graphics industry.
The sessions—many of which are free—include four Titan Talks featuring industry leaders, and a Game Changer session with a
Fortune 500 futurist. Because of the inspirational nature of the Titan Talks, all are being made available at no charge. The Game
Changer session, featuring futurist Sheryl Connelly, is available only to those who attended ISA Sign Expo 2021 – Virtual.
Other education sessions targeted the most pressing issues facing the industry, from sales strategies to workforce shortages.
Some sessions were sponsored by leading manufacturers, and they provide in-depth information about products and application
techniques, offering an excellent opportunity to train your team on elements directly related to the equipment companies
Learn more about the recorded sessions at www.SignExpo.org/Recorded-Sessions.
Read more about the results from the event at www.signs.org/newsroom/isa-sign-expo-2021-virtual-proves-wildly-successfulfor-attendees-exhibitors-ali
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16 MID-SOUTH MESSENGER MID-SOUTH MESSENGER 17
Save the Dates!
Save the date for these upcoming Mid-South Sign Association events. Make sure you are signed up for MSSA emails to
receive more information on registration and accommodations.
WATCH ON-DEMAND: DAKTRONICS.COM/SALESEXPO
A FREE WEBINAR SERIES HOSTED BY DAKTRONICS
Learn tips for selling digital signs and gain insight from sign industry professionals.
July 21, 2021 - July 24, 2021
Ross Bridge Golf Resort | Birmingham, AL
Elevate - Leadership Coaching Summit
October, 13 2021 - October 15, 2021
Hotel Monteleone | New Orleans, LA
March 10, 2022 - March 12, 2022
Headrick Sign Company | Laurel, MS
Visit www.midsouthsign.org/upcoming-events for more information!
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International Sign Association (ISA) Webinars
ISA offers webinars throughout the year on topics relevant to the sign, graphics and visual communications industry.
Webinars are offered for a reduced cost as a benefit to ISA and ISA Affiliated Association members, and non-members can
also participate for a small cost, as noted.
• Q2 2021 Sign Industry Quarterly Economic Report
Wednesday, July 21, 2021
1:00 p.m. CT / 2:00 p.m. ET
• Q3 2021 Sign Industry Quarterly Economic Report
Wednesday, October 20, 2021
1:00 p.m. CT / 2:00 p.m. ET
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