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PRESS PACK 2021 UPDATED - 240321

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MaltaPost<br />

<strong>PRESS</strong> <strong>PACK</strong>


CONTENTS<br />

05-09 10-17 18-21 22<br />

1. MaltaPost’s Network<br />

Post Offices<br />

Sub-Post Offices<br />

2. Identity Basics<br />

Primary Logo<br />

Logo on Coloured Background<br />

Clear Space Variations<br />

What to Avoid<br />

3. Official Imagery<br />

MaltaPost Vehicles<br />

Vintage Vehicles<br />

Uniform<br />

Premises<br />

Letterbox<br />

Letters<br />

4. Contacts


This document is a guide to the brand<br />

communication style of MaltaPost.<br />

It explains all the MaltaPost stands for<br />

and how this is to be expressed through<br />

its communication. This guide should be<br />

followed when commissioning, designing<br />

or delivering any kind of communication.<br />

MaltaPost’s<br />

1NETWORK


POST OFFICES<br />

Head Office - Marsa<br />

305, Triq Ħal Qormi,<br />

Marsa, MTP 1001<br />

Għarb<br />

Triq il-Viżitazzjoni,<br />

Għarb, GRB 1044<br />

Marsaskala<br />

Triq St Anthony,<br />

Marsaskala, MSK 9059<br />

Pieta’<br />

Gwardamanġa Hill,<br />

Pieta’, PTA 1310<br />

Sliema<br />

42, Triq Rudolfu,<br />

Sliema, SLM 1275<br />

Xagħra<br />

132, Triq it-Tiġrija,<br />

Xagħra, XRA 2013<br />

Attard<br />

1, Misraħ Ġwanni Pawlu II,<br />

Ħ’Attard, ATD 2200<br />

Birkirkara<br />

58, Triq il-Wied,<br />

Birkirkara, BKR 9013<br />

Birżebbuġa<br />

48, Triq Żarenu Dalli,<br />

Birżebbuġa, BBG 1522<br />

Bormla<br />

Block 14, Fuq San Pawl,<br />

Bormla, BML 1910<br />

Floriana<br />

Pjazza San Kalċidonju,<br />

Floriana, FRN 1520<br />

Għajnsielem<br />

Triq J. F. De Chambrai,<br />

Għajnsielem, GSM 1051<br />

Gżira<br />

21, Pjazza Meme’ Scicluna,<br />

Gżira, GZR 1120<br />

Ħamrun<br />

18, Triq il-Ferrovija,<br />

Ħamrun, ĦMR 1900<br />

Kalkara<br />

SmartCity Malta, Building SCM 01 Level G,<br />

Ricasoli, Kalkara, SCM 1001<br />

Lija<br />

2, Triq Mikielang Borġ,<br />

Lija, LJA 1440<br />

Luqa<br />

11, Triq Dun Ġulju Muscat,<br />

Luqa, LQA 1450<br />

Malta International Airport,<br />

M.I.A. Hall,<br />

Luqa, LQA 5001<br />

Mellieħa<br />

100, 6Triq New Mill,<br />

Mellieħa, MLĦ 1107<br />

Mosta<br />

Ċentru Ċiviku, Triq il-Kostituzzjoni,<br />

Mosta, MST 9059<br />

Msida<br />

Campus tal-Università,<br />

Msida, MSD 2080<br />

Nadur<br />

13, Triq it-Tramuntana,<br />

Nadur, NDR 1220<br />

Naxxar<br />

Ċentru Ċiviku,Vjal Il-21 ta’Settembru<br />

Naxxar, NXR 1018<br />

Paola<br />

Ċentru Ċiviku, Pjazza Antoine De Paule<br />

Paola, PLA 1266<br />

Qormi<br />

343, Triq il-Vitorja,<br />

Qormi, QRM 2504<br />

Rabat<br />

Ċentru Ċiviku, Triq Santa Rita,<br />

Rabat, RBT 1001<br />

San Ġiljan<br />

Triq Paceville,<br />

Paceville, San Ġiljan, STJ 3103<br />

San Ġwann<br />

95, Triq in-Naxxar,<br />

San Ġwann, SGN 9031<br />

San Pawl Il-Baħar<br />

6, Triq id-Dolmen,<br />

Buġibba, St.Paul’s Bay, SPB 2400<br />

San Pawl Il-Baħar<br />

511, Triq San Pawl,<br />

St. Paul’s Bay, SPB 3416<br />

39, Triq Sir Adrian Dingli,<br />

Sliema, SLM 1902<br />

Swieqi<br />

Ċentru Ċiviku, Triq G. Bessiera,<br />

Swieqi, SWQ 2261<br />

Valletta<br />

1, Dar Annona, Pjazza Kastilja,<br />

Valletta, VLT 1060<br />

75, Triq l-Ifran,<br />

Valletta, VLT 1458<br />

Malta Postal Museum,<br />

135, Triq l-Arcisqof,<br />

Valletta, VLT 1444<br />

25, Triq in-Nofsinhar,<br />

Valletta, VLT 1102<br />

Victoria<br />

5, Triq Sir Adrian Dingli,<br />

Victoria, VCT 1441<br />

Żabbar<br />

Ċentru Ċiviku,Triq il-Kunvent,<br />

Żabbar, ZBR 1351<br />

Żebbuġ<br />

Triq Sciortino,<br />

Żebbuġ, ZBG 1962<br />

Żejtun<br />

37, Triq San Luċjan,<br />

Żejtun, ZTN 1834<br />

Żurrieq<br />

75, Triq il-Kbira,<br />

Żurrieq, ZRQ 1317


SUB POST OFFICES<br />

Baħar Iċ-Ċagħaq<br />

Allstat Stationery,<br />

Triq Lampara,<br />

Baħar iĊ-Ċagħaq, NXR 5134<br />

Birgu<br />

Step In,<br />

Pjazza tal-Belt Vittoriosa,<br />

Birgu, BRG 1300<br />

Birkirkara<br />

84, Landau Stationery,<br />

Triq Dun Gejtanu Mannarinu,<br />

Birkirkara, BKR 9085<br />

D Spiral Stationery,<br />

Triq il-Vitorja,<br />

Birkirkara, BKR 2691<br />

Dingli<br />

Għajn Stationery,<br />

Triq il-Kbira,<br />

Dingli, DGL 1837<br />

Għargħur<br />

Aquavel,<br />

Triq San Bartolomew,<br />

Għargħur, GHR 1014<br />

Għasri<br />

Kunsill Lokali Għasri,<br />

6, Triq Dun Karm Caruana,<br />

Għasri, GSR 1021<br />

Għaxaq<br />

4, Marchams,<br />

Wesgħa Bir id-Deheb<br />

Għaxaq, GXQ 1651<br />

Kalkara<br />

68, Troy DVD Rentals,<br />

Pjazza Arcisqof Gonzi,<br />

Kalkara, KKR 1510<br />

Kerċem<br />

Kunsill Lokali Kerċem,<br />

Pjazza Orvieto,<br />

Kerċem, KCM 1360<br />

Marsascala<br />

Needz Stationery,<br />

Triq Vajrita,<br />

Marsascala, MSK 3325<br />

Mellieħa<br />

51, Triq G. Borġ Olivier,<br />

Mellieħa, MLH 1024<br />

Mqabba<br />

Lawrenz<br />

12, Alessio’s Old Cottage,<br />

22A, Kunsill Lokali San Lawrenz,<br />

Triq il-Paroċċa,<br />

Triq id-Duluri,<br />

Mqabba, MQB 1511<br />

Lawrenz, SLZ 1261<br />

Msida<br />

Santa Luċija<br />

Wigwam, Tal-Qroqq Street,<br />

Willand Bargain Store,Triq Dun M. Mifsud,<br />

Msida, MSD 1702<br />

Santa Luċija, SLC 1441<br />

Naxxar<br />

Santa Venera<br />

Zaky’s,<br />

C&C,<br />

Misrah Nutar Ġużi Spiteri,<br />

Triq Fleur-De-Lys,<br />

San Pawl tat-Tarġa, NXR 1490<br />

Santa Venera, SVR 1580<br />

Qormi<br />

Siġġiewi<br />

Electroit Stationery,<br />

Many Things Stationery,<br />

Pjazza Fredrick Meample ,<br />

Triq il-Knisja l-Qadima,<br />

Qormi, QRM 1011<br />

Siġġiewi, SGW 1704<br />

Qrendi<br />

Tarxien<br />

Papel Stationery,<br />

16/17, Forex,<br />

Triq is-Salvatur,<br />

Market Square,<br />

Qrendi, QRD 1701<br />

Tarxien, TXN 1951<br />

San Ġwann<br />

Żurrieq<br />

6, S.G.S.,<br />

AZ Stationery,<br />

Triq Feliċ Borg,<br />

Vjal l-Indipendenza,<br />

San Ġwann, SGN 20408San<br />

9<br />

Żurrieq, ZRQ 2339


Identity<br />

2BASICS


Brand<br />

ASSETS<br />

Primary Logo<br />

As much as possible this logo must be used on a<br />

white background and should appear like so.<br />

Logo on Coloured Background<br />

When featured on a coloured background, the logo<br />

must be surrounded with white space and enclosed<br />

in an ellipse.<br />

12<br />

Logo<br />

Clear Space<br />

When featuring the MaltaPost logo on any material,<br />

it is important that a clear space area is established<br />

around the logo in order to avoid other elements<br />

encroaching on the logo.<br />

This area is calculated by taking the ‘h’ height of<br />

icon and using the measurement to create a perfect<br />

square. Half of that ‘h’ height is then used as a clear<br />

area around the entire logo (marked here as ½ h of<br />

icon)


Logo Variations<br />

Primary Logo - What to Avoid<br />

The MaltaPost logos can be used in full colour,<br />

grayscale or monotone (positive or negative).<br />

This is the correct representation of both logos, and<br />

are only to be used as such.<br />

4-colour (CMYK)<br />

Most printed applications<br />

Digital (RGB)<br />

Online & digital applications<br />

2-colour (Solid)<br />

When printing and use pantone<br />

Monotone<br />

On industrial design such as<br />

embroidery<br />

Monotone Reversed<br />

Grey scale<br />

When printing in one colour<br />

Do not stretch or skew the<br />

company name and icon.<br />

Do not crop the logo and always<br />

remember to retain the clear<br />

space area.<br />

Do not add a shadow to the<br />

company name and icon.<br />

Do not change the colour of<br />

the company name and do not<br />

place this logo on a coloured<br />

background.<br />

Do not move the alignment of<br />

the icon or company name.<br />

MP_PRIM_4Col_KR.eps<br />

MP_PRIM_RGB_KR.eps<br />

MP_PRIM_2Col_K+485_KR.eps<br />

MP_PRIM_Flat_K.eps<br />

MP_PRIM_Flat_K.eps<br />

MP_PRIM_1Col_K.eps<br />

Os sendebisit eatum rem doluptium dolorrum rerumque iditatq uianto con reUm<br />

sunt ulparia a erepero consequod modiciet volor simint maiorepuda nis sitatium<br />

ad minturi busdandis ero esto volorum diciaeperum repreperissi dem endae nis ari<br />

vid quaepe si oditia incil moditatur?<br />

Pelibusam,<br />

testo dignam repta<br />

is atur, sition<br />

nis et liqui officiet<br />

atiostrum ilia<br />

pratese volupta<br />

tempori<br />

tatenih<br />

iliquas mo-<br />

luptae si<br />

odis qui rescil<br />

is aut<br />

expliti scie-<br />

niaecea nobitis<br />

molup- ta que<br />

voloremo-<br />

di voluptio<br />

omnis apeles- to molupient<br />

reperi- ae. Et om- modicid que<br />

latur?<br />

Consecta quia vel et<br />

fugiam repudantem<br />

faceperovid ullique<br />

saped maximod<br />

itassim agnatia nos ni<br />

omnimen daerum quaerum<br />

eum rae alibugitemporro<br />

vene culparchit ventest laccus<br />

maiosaepero eiciet ped modig- natur, ut et audaepro volor magnihi<br />

llessum seriorio mo moloreptatur simo tem autemOccum ilit, eum rem esequi<br />

officimusae poribus, ut volorem nisqui blantur soles eatur, solupta tiustrum<br />

Do not lighten the colours of the<br />

logo. The grey should be in 90%<br />

black and the red should be kept<br />

at Pantone 485<br />

Do not place the logo on a fancy<br />

background.<br />

Do not add an outline to the<br />

logo’s text and icon.<br />

Always remember to maintain<br />

the logo’s clear space as<br />

indicated on page 13.<br />

Do not change elements in the<br />

logo.<br />

MP_OVAL_4Col_KRW.eps<br />

MP_OVAL_RGB_KRW.eps<br />

MP_OVAL_2Col_K+485_KRW.eps<br />

MP_OVAL_Flat_KW.eps<br />

MP_OVAL_Flat_Reversed_K.eps<br />

MP_OVAL_1Col_KW.eps


Logo on Coloured Background – What to Avoid<br />

Do not stretch or skew the<br />

ellipse surrounding the logo.<br />

Do not encase the logo in any<br />

other border other than the<br />

ellipse.<br />

Do not give the ellipse a shadow.<br />

Do not fill the ellipse in any<br />

other colour but white.<br />

Os sendebisit eatum rem doluptium dolorrum rerumque iditatq uianto con reUm<br />

sunt ulparia a erepero consequod modiciet volor simint maiorepuda nis sitatium<br />

ad minturi busdandis ero esto volorum diciaeperum repreperissi dem endae nis ari<br />

vid quaepe si oditia incil moditatur?<br />

Pelibusam, testo dignam repta is atur, sition nis et liqui officiet atiostrum ilia<br />

pratese volupta tempori tatenih iliquas moluptae si odis qui rescil is aut expliti<br />

scieniaecea nobitis<br />

molupta que voloremodi<br />

voluptio omnis ape-<br />

lesto molupient reperiae.<br />

Et ommodicid que<br />

latur?<br />

Consecta quia<br />

vel et fugiam<br />

repudantem<br />

faceperovid<br />

ullique saped<br />

maximod itassim<br />

agnatia nos ni<br />

omnimen daerum<br />

quaerum eum<br />

rae alibugitempor-<br />

ro vene culparchit ventest<br />

laccus maiosaepero<br />

eiciet ped modignatur,<br />

ut et audaepro volor<br />

magnihi llessum seriorio<br />

mo moloreptatur simo tem<br />

autemOccum ilit, eum rem<br />

esequi officimusae poribus, ut<br />

volorem nisqui blantur soles eatur,<br />

solupta tiustrumIpsamus nullaut assinum aut omnime vollam aut rerci dolo tenis<br />

dolore quatius, odis resto beatiur apient.<br />

Um dolor aditate simagnia qui vero quia si as sit ea sed quissed milic tem quibus mo lant<br />

ullabo. Nem custo doluptat inciaspid quibus.<br />

Do not move the alignment of<br />

the logo and ellipse.<br />

Official<br />

3IMAGERY<br />

Do not change colours of the<br />

logo. The grey should be in 90%<br />

black and the red should be kept<br />

at Pantone 485. The empty<br />

space inside the ellipse should be<br />

kept white.<br />

Do not re-size elements in the<br />

ellipse. The icon must keep its<br />

proportions and should be in<br />

proportion with the company<br />

name.<br />

Do not place a border around<br />

the ellipse.<br />

Always remember to maintain<br />

the logo’s clear space as<br />

indicated on page 13.<br />

Do not change elements in the<br />

logo.


MaltaPost Imagery<br />

18


21


CONTACT US<br />

MaltaPost | Group Marketing & Communications<br />

POSTUDIO - Creative Studio<br />

MARKETING & COMMUNICATIONS<br />

MARY GRACE FARRUGIA<br />

Officer - Marketing & Communications<br />

mfarrugia@maltapost.com<br />

+356<br />

2596 1710 - +356 7960 2703<br />

POSTUDIO - CREATIVE STUDIO<br />

MIGUEL FARRUGIA<br />

Creative Designer<br />

mifarrugia@maltapost.com<br />

+356<br />

2596 1722<br />

CUSTOMER EXPERIENCE<br />

ANDRE BARBARA<br />

Head - Customer Care<br />

abarbara@maltapost.com<br />

+356<br />

2596 1421

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