Retailers Forum Magazine June 2021 EMAG

etailers

VOL. 41 NO. 2

JUNE 2021

Connecting Connecting Wholesalers and Retailers Since 1981Since

1981

BRING YOUR WHOLESALE BUYING INTO THE 21ST CENTURY

or email

PALLETFLY.COM

INFO@PALLETFLY.COM

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Page 2 JUNE 2021 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #15 on page 11 • www.Vendor411.com


RETAILERS FORUM MAGAZINE | JUNE 2021 Page 3

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This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s

leading merchandise wholesalers. The advertisers herein sell strictly

wholesale and require that you purchase with the intent of reselling

through retail channels.

HOW TO USE THIS DIRECTORY

☛ Locate the products that interest you.

See our product directory located on

pages 6 & 7.

☛ Make direct contact with advertiser.

Most will have catalogs and price lists

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☛ Order your merchandise, which will be

shipped directly to your store.

CLICK ON BANNERS

IN SELECT ADS


TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

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CONTACT US:

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Email: ForumPublishing@gmail.com


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ADVERTISERS INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

JUNE 2021

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

FORUM AD RATES ..........09

APPAREL

1 STOP WHOLESALE ........47

BLANK TEES. ...............54

BOUTIQUE CLOSEOUTS. .....21

CLOTHINGWARE ...........15

DD BULK ...................56

FASHIONABLE SALES. .......41

FLIRTY WHOLESALE ........28

HEAVENLY SUITS ...........18

ROCKLEDGE DESIGNS .......04

SCARF WAREHOUSE ........73

STYLE IN FASHION ..........18

STYLISH PLUS ..............23

T SHIRT REP ................63

UIN DEALS .................53

UNIVERSE WHOLESALE. .....45

USACOSTUMERS.COM ......68

ASSORTED ITEMS

AUCTION FINDER ...........40

BEAN WHOLESALERS .......30

DINO DROPSHIP . . . . . . . . . . . . 37

DOBA DROPSHIP ...........61

EVERYTHING CLOSEOUTS ...60

EZ DROPSHIP. ..............46

FIND IT ASIA. ...............86

GET THAT WHOLESALE ...... 85

MEGA UBID ................ 78

PALLETFLY. ................ 02

RAMSONS IMPORTS ........ 03

SWEET WHOLESALERS ...... 75

TOP TEN WHOLESALE ....... 87

BOOKS

BUYERS CONTACTS ......... 83

CLOSEOUT DIRECTORY. ..... 82

HIDDEN WEALTH ........... 80

TRADE BOOKS. ......... 88-94

CANDY

SWEET WHOLESALERS ...... 75

CELLULAR

CELLCITY.BIZ .............. 27

WHOLE-CELL .............. 71

COMPUTERS

REFURB SHOPS ............. 28

CONSUMER ELECT.

FIND IT CHINA .............. 31

CREDIT CARD

PROCESSING

EXP MERCHANT ............ 81

#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO .....................36

CC WAREHOUSE . . . . . . . . . . . . 84

E-STORE BUILDERS .........34

E-STORE SITES .............24

FB CAMPAIGNS .............50

FORA MOBILE COMMERCE ...29

FORUM ADVISORS . . . . . . . . . . 30

FORUM PRINTERS ..........48

FUNDING OFFICES ..........72

KWIK INC ..................62

PAYROLL HELPER ..........70

PROMOTIONAL REWARDS...26

PROTECTION PLANS ........44

RETAILERS BANK ...........52

SALES GROUP BAGS. ........22

SETON SIGNAGE ............79

VACATION PROMO .........74

WHOLESALESOURCES.COM ...

INSIDE BACK COVER

DROPSHIPPERS

DINO DROPSHIP . . . . . . . . . . . . 37

DOBA DROPSHIP ...........51

EZ DROPSHIP. ..............46

E-CIGARETTES &

SMOKE SHOP ITEMS

3’x5’Embroidered Flags $14.00 Each

View our 148 page Catalog online !

www.RIOhio.com

LIGHT E CIG ................57

LOGIC WHOLESALE .........35

$39.00 dz

SNEAKER CLEARANCE. .. BACK COVER

Tri-Fold

$36.00 dz

$5.00 Each

Garden Flags

$48.00 dz

3’x5’Embroidered Flags

$14.00 Each

Belt Buckles

$36.00 dz

Playing Cards

$18.00 dz

Belt Buckles

Metal Signs $24.00 dz $42.00 dz

DAKOTA $5.50 Each STEEL ART ..... 16/17

$21.00 dz

$18.00 dz

Garden Flags

48.00 dz

Hat Pins $6.00 dz

$18.00 dz

$9.00 dz

FOOTWEAR

5” Patches $36.00 dz

HANDBAGS

Leather Wallets $5.50 each

$21.00 dz

$36.00 ut 72 pcs

Magnets 3”x8” $18.00 dz

BAG CLOSEOUTS ...........19

BAG VENDORS .............24

12”x18” Metal Signs

$5.50 Each

HOME & HOUSEWARE

MERCHANDISE REP .........22

Patches $18.00 dz

RUG PROFITS...............49

RUSH SUPPLIERS ...........58

JEWELRY/

ACCESSORIES

BLING WHOLESALER ........39

BODY CANDY HQ ...........69

BUND JEWELRY.............43

CLOSEOUTS FOR SALE. ......13

HEAVENLY WHOLESALE .....66

HIPWHOLESALE ............65

JEWEL CLEARANCE .........64

JEWELRY MINERS...........61

SHAKE WHOLESALE. ........42

WindSocks

$48.00 dz

Min.Order

$150.00

$4.50 Each

COOL GLOWING ............25

$42.00 dz

Metal Sign

$4.75 each

$48.00 dz

$30.00 dz

12” Metal Signs

$5.00 Each

$7.00 Each

Belt Buckles

$36.00 dz

NOVELTIES

3pc Magnet

$5.25 Each

Metal Plates

$27.00 dz

8” x 12” Parking Sign $18.00 dz

$15.00 dz

$15.50 Each

CARTOON CONCEPTS .......20

NOVELTY SELLER ...........59

PPE SUPPLIES

8” x 12” Metal Signs

$39.00 dz

PPE STOCKROOM. ..........77

R/C & TOYS

$4.00 each

RC VARIETY ................67

Leather Bracelet $18.00 dz

SOARING RC ...............20

SPECIAL FEATURES

FORUM WORKSHOP ........32

READER RESPONSE .........11

12”x18” Metal Sign $5.25 each

$15.00 dz

36 pcBiker Ring

$24.00 dz

Best Friend Necklace

RAMSON’S

$39.00 unit

$24.00 dz/sets

1ut/5 dz Mood Rings $33.00 unit

RETAILING NEWS ...........14

WHAT’S HOT ...............12

TRADE SHOWS

ASD VEGAS SHOW ..........33

THE MARKET CENTER .......18

WATCHES & CLOCKS

TIME WHOLESALERS ........55

WATCH DEALERS ...........38

WEDDING ITEMS

SMARTEST BARGAIN . . . . . . . . 26

Advertise in

Metal Sign

12”X18” $5.75 Each

See Page 9

BUSINESS BOOKS

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Ring...Ring...

$36.00 ut/72pcs

Savings

for

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sold by the

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1000’s of Items

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WHOLESALERS:

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631-754-5000

WIND SPINNERS

Sells Like

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DAKOTA STEEL

See Our Ad on Pgs. 16/17

VISIT FORUM ON

THE INTERNET

View our latest books at

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WE HAVE BUYERS

Databases for ALL Industries

www.BuyersContacts.com

ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.




CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com


etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

› Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

› Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

Printed Magazine

• Your ad is featured in our

printed magazine circulated

to buyers across the USA.

Includes distribution at

industry’s top trade shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our

free iPhone and Android APP.

Imagine YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers

interested in your products

through a code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in

the industry’s leading search

engine: www.supplier411.com

• Saturation marketing coverage

on our new wholesale portal:

www.wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2021

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Minneapolis Gift Show

Philadelphia Gift & Variety Show

Seattle Gift Show

The Merchandise Center, IL

FEBRUARY

Charlotte Gift Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

St. Louis Gift Show

MARCH

ASD Marketweek Las Vegas Show

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Norton’s Gift & Variety Show


APRIL

Charlotte Gift Show

Hawaii Merchandise Expo


Northern Michigan Gift & Souvenir Show


MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Off Price Show NY


JUNE

Charlotte Gift & Variety Show

Dallas Gift & Variety Show

LA Fashion Market


JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show


AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show


Off Price Specialist Show



St. Louis Gift Show

SEPTEMBER

Asia America Wholesale Show

Charlotte Gift & Variety Show

Dallas Home & Gift Show

Hawaii Gift Show


Philadelphia Candy & Gift Show



OCTOBER

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show

Las Vegas Souvenir & Gift Show

Minneapolis Gift & Variety Show


NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo



Smoky Mountain Variety

DECEMBER

Charlotte Gift & Variety

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show


Our Large Holiday Issue Hits The Mails Before

Thanksgiving to Maximize Advertisers Results!

* Show schedules are subject to change without notice.

FROM THE

PUBLISHER

June Gives Two Chances For Increased Sales

FIRST and foremost I want to thank and Graduation Day. There will be plenty

everyone for their kind words as we of money spent on both of these occasions

celebrated our 40th Anniversary last month. and it is our job as retailers to make sure

It has been an incredible journey over the that everyone is spending at OUR stores.

last four decades and always an honor to GIFTS for dads can range from recreational

serve the industry we love.

items, sporting goods, grilling items, lazy boy

WHEN you last 40 years in any industry recliners, auto and truck accessories and

one of the bittersweet moments is reflecting the like. For graduates, which come in all

on how many people and companies are sizes and ages ranging from pre-schoolers

no longer with us. Celebrating our 40th last

wanting the latest puppy pal or playhouse

month we scanned our client files and very

to high school or college graduates who are

few of the retailers and wholesalers we’d

eyeing that shiny new Tesla or Mercedes.

serviced over the years are gone. Some

REMEMBER that it’s never too late to

moved on, some passed on and some

add a quick sign to your window display

businesses closed up. Very few veterans

inviting shoppers to gaze at your selection

left from the roaring 80’s when we started

of gifts. You need to be reminding new

up. And don’t get me started on how the

and regular shoppers that you have what

industry has changed.

they need. And often they just don’t know

ONE thing that has not changed is

what they need! This is where your sales and

the desire for people to own their own

marketing skills come into play.

businesses. This is regardless of the blows

the pandemic or unstable economy throws

USE your imagination to create gifts and

at them. People long to own their own

themes. Is your novelty store overstocked

stores or online businesses. Magazines and with too many exploding golf balls? What

websites like ours are here to help those a fun gift for dad this could be! If you have

who are determined to create their own mugs or glasses you should be creating

destinies, and that honestly is the fuel that easily made gift baskets and filling them

keeps us going!

with candy and small gift items for dad or

THE month of June is the month of Dad’s grad. Throw on a ribbon or bow and voila,

and Grad’s. While Mother’s Day was one a ready-to-go inexpensive gift that not only

of the highest volume retailing holidays moves our slow inventory but gives you a

next to Christmas, June gives retailers two great margin. It is all about being creative

opportunities to make money: Father’s Day for each new sales opportunity.

>> ON-LINE SOURCING

The entire issue of

Retailers Forum Magazine

is posted on-line at


Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

40 Years

1981-2021

RETAILERS FORUM is published monthly at

$75/year USA, $125/year foreign.

Entire contents copyright ©2021 by

Forum Publishing. Publisher assumes no

responsibility for contents herein. First and

third class postage paid at Centerport, NY.

Bulk mail paid at NY, Brookfield, WI and

Hooksett, NH under private mail indicia via

publication mailing.

etailers

Reader Response

FREE PRODUCT INFORMATION FROM OUR ADVERTISERS

Have our advertisers contact you directly!

Simply select the advertisements that interest you and fax this form to 631-754-0630

or fill in on-line at www.Vendor411.com

APPAREL & ACCESSORIES

❒ All Advertisers in APPAREL

❒ 05. Rockledge Designs

❒ 28. Style in Fashion

BUSINESS SERVICES

❒

All Advertisers in BUSINESS SERVICES

❒ 06. Fora Mobile Commerce

CREDIT CARD PROCESSING

❒ All Advertisers in

CREDIT CARD PROCESSING

❒ 68. EXP Merchant

❒ 38. EXS Credit

❒ 02. North American

GENERAL & VARIETY

❒

All Advertisers in

GENERAL & VARIETY

❒ 15. Palletfly

❒ 07. Ramsons

HOME & HOUSE


HOME & HOUSE

❒ 23. Dakota Steel Art

WESTERN ACCESSORIES


WESTERN ACCESSORIES

❒ 33. JR Palacios

For Quick Response:

Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721

Your Name _____________________________________________ Type of Business ____________________________________

Company Name _____________________________________________________________________________________________

Address ____________________________________________________________________________________________________

City ____________________________________________________State _____________________ Zip ______________________

E-Mail: _________________________________________________Tel _______________________ Fax ______________________

For more information, contact:

www.LogicWholesale.com

V2 Quick Charger by Nitecore

$17.95


www.ClothingWare.com

Mandarin

Collar

L/S

Collage

Design

$

3 99


www.Forum123.com

Tel: 1-631-754-5000

EVERYTHING E-CIG

THERE are alot of e-cig companies that have entered the market over

the last few years. Many of them are run of the mill with products that

are not unique or worse yet with pricing that affords very poor mark-up

for retailers.

THAT is in the past! Logic Wholesale has one of the largest selections

of everything for e-cig retailers. With one-stop shopping you will be able

to buy starter kits., tanks, liquids and parts and accessories.

THE company was established in 2008 and welcomes new wholesale

accounts. They are headquartered in the USA (this is VERY important) and

will ship anywhere in the world -- and quickly.

Special: V2 Quick Charger $17.95

PEOPLE WEARING CLOTHES AGAIN

FINALLY the pandemic is passing and people are getting on with their

lives. If you are a clothing retailer you know the devastation that the last

year was caused to the fashion industry. The time of pajama and sweatpants

wearing is over. People around the world are opening their closet doors and

putting on actual clothing once again! And with that comes the opportunity

to sell them new dud.s

MANY people will be finding out that perhaps their size has now changed,

some smaller but most larger. Others are going to wnat to splurge and

buy new looks for themselves to celebrate their freedoms of going back to

work or to socialize.

THIS month’s special os a beautiful Mandarin collar long sleeve designer

top for just 3.99! The company is also featuring many items at big 50%

discounts to make room for new goods. They also have a special clearance

on shoes (remember those?) with items starting at under $10.00

GOING ONCE...GOING TWICE...

MANY businesses have not survived the last year and unfortunately

have had to or will have to sell off their assets. While this is unfortunate

for them, it leaves a great opportunity for businesses and people to bid

on their merchandise and belongings via auctions that are conducted

regularly.

KNOWING how and where is the key to buying at auctions. Our

updated Auction Buyers Guide features all types of auctions from jewelry,

land, cars and boats to real estate and business items.

THIS concise directory lists all of the infornation you need to place

yourself on auction bidders lists in every state. There is nothing further

to purchase. Everything is included for $39.95. PDF or print.

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654


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Diamonds & Fine Jewelry

quality merchandise & service since 1998

~ Rings ~

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Silver Double Heart Pendant

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1.0 CTW Diamond Band

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Seiko 2-Tone

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Beautiful Butterfly Pendant features

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1/2 CTW Princess Cut Diamond

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Rectangular Shaped

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0.36CTW

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Diamond Infinity Ring

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14 Karat Gold Earrings

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Elephant with Purple Colored CZ,

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Walmart Online Store Unprofitable

WALMART has been trying hard to make their online store profitable and apparently has had

a tough time doing so. It is now borrowing from Amazon’s playbook in order to expand and take

a bigger market share.

If you were to search for tee shirts, for example, you would get a wide assortment of available

tees being sold directly from Walmart. Additionally you will now also be offered a myriad of tees

from third party sellers. That’s because Walmart has been quickly expanding the number of third

party sellers on its site.

OVER the last year, it has been adding to its network of merchants. Recently it opened the

platform up to sellers outside of the United States for the first time and is trying to lure even more

vendors by offering incentives like zero commissions for a month.

WALMART’S marketplace has been around since 2009, but has only recently become a big

priority for the company to focus on as it battles Amazon online. Up until now, e-commerce sales

accounts for less than 10% of all sales at Walmart; but, it is growing rapidly as Walmart shifts from its

brick-and-mortar roots to reach customers online. They are aiming to grow its marketplace to give

customers as many choices during their shopping experience as possible.

RIGHT now the Walmart online business is not profitable so adding third party sellers will allow

the company to make more money. Not only will the company make money from the commissions

on sales fees it collects from sellers, it can then up-sell merchants on more products: ads, delivery

services and even lines of credit through their partnership with Goldman Sachs.

THERE is a long way to go to catch up to Amazon, which has more than 1.9 mi,ion active third

party sellers. Walmart has not disclosed figures, but according to sources, it has a way to go before

profitability.

BY opening the platform to overseas third party sellers the company also risks a problem with

poor quality or counterfeit items. A US Government study from a couple of years ago reported that

over 88% of counterfeit goods coming into the United States came from China and Hong Kong.

Walmart is of course aware of this and has slowly tested the overseas partners platform. We are

told that there is a very rigid process for vendors to join on the platform.

MANY sellers say that they joined the Walmart.com platform to very simply expand the “eyeballs

on their goods” and try to expand their sales. There is a great potential for vendors when they add

a high profile selling machine like Walmart to their marketing channels. Walmart.com boasts that

they receive over 120 million shoppers on their site every week. This is a tremendous amount of

traffic that most retailers can only dream of.

WE have read reports from retailers that have signed onto the Walmart platform that they have

been successful with the integration into this channel. Some even went as far to say that they were

frustrated with Amazon because of the stiff competition, often from foreign sellers undercutting

prices. This, of course, may also be an upcoming problem on the Walmart site as well. But for now

the time is right to take advantage of the opportunity to market through the goliath.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!


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We also carry

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321 Olympic Blvd. Los Angeles, CA 90015

Tel: (213) 624-9728

Fax: (213) 624-2115

email: Andy@StyleInFashion.com

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Return to In-Person Sourcing at TMC in July

July 12th, 2021 - Buyer preview 11th

TMC has prepared to welcome you back safely.

TMC has changed its operations to comply with governmental guidelines for keeping people safe.

Sanitizer stations

throughout

center

Protective

masks

encouraged

Building

occupancy

reduced

Enhanced

cleaning

& disinfecting

Pre-packaged

grab-and-go

meals

Increased

outdoor air intake

& filtration

Registration for our next Market is open:

• July 12th, 2021 - Buyer preview 11th

REGISTER AT

www.tmcexpo.com

Name brands & extreme value merchandise

America’s largest permanent collection of closeout specialists

Practically the entire closeout industry under one roof

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright 2021

Page 18

JUNE 2021 | RETAILERS FORUM MAGAZINE

TMC April 2021 RF Ad 7x4.5.indd 1

5/13/21 4:41 PM

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Want More Info? Circle #6 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JUNE 2021 Page 29

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FORUM WORKSHOP

forumworkshop

OPERATING YOUR

R e t a i l

Operating

Your

RETAIL STORE

S t o R e

THE MEN AND WOMEN

IN THE MIDDLE

Continued from last issue...

Operating Your

RETAIL STORE

work in the field and spend a lot of time traveling.

Distributors take orders by phone, fax, or

modem. They may hear from more retailers in

a day than the field sales staff can visit in a

week.

Other companies rely on independent sales

representatives – commonly called reps – to develop,

service, and sell to their retail network.

Reps function much like a company’s own

sales force. Usually they represent the product

lines of companies too small for a dedicated

sales staff, or for suppliers without sales staff in

a particular region of the country. Reps usually

handle only one brand in a category. They may

represent several suppliers in an industry as

long as those products are not in direct competition.

This can give them a much broader sense

of trends; reps are especially well attuned to

what’s happening at retail.

Most salespeople don’t actually deliver the

goods they sell. Your order will get passed on

to the supplier’s own warehouse, or to a distributor

who fills the order. Some distributors

function as shipping warehouses for the manufacturer.

Others operate as product wholesalers,

a retailer to the retailer. Some

distributors publish a catalog detailing the variety

of products available for order and delivery.

Since they’re more often specialists in a category

rather than a particular manufacturer’s

line of product, distributors often have the best

insight into market trends. Other salespeople


While their primary function is to sell, anyone

serving as the supplier’s middle man should be

regarded as an ally in developing your store’s

marketing program. They’re a good source for

information on what products will be promoted,

when, and how. They can help you acquire

everything related to product support,

from literature and ad slicks to co-op dollars for

local advertising.

Occasionally you may deal with an individual

who actually makes the products he wants

your store to sell. This is especially true for

stores marketing arts and crafts or other oneof-a-kind

products. The often self-employed

producers of these goods usually lack the resources

to extend the payment terms available

from distributors and manufacturers. The best

they can do is agree to supply you with goods

on consignment. The maker of the craft sets her

price, and you’re free to add whatever margin

seems reasonable. When the product sells, the

artist gets paid. This strategy benefits both parties,

especially when either is building a business.

Selling on consignment gives the supplier

a market to prove the worth of the product. For

you, it’s a risk-free opportunity to experiment

with new inventory.

continued...

August 22 - August 25, 2021


DEFINED BY PRICE

Regardless of how your store acquires its stock,

one of the toughest challenges facing you is establishing

a pricing strategy. Price sends consumers

a loud message about who you want to

be. People shop specialty stores for the combination

of selection and service not found elsewhere.

They expect to pay a little more for that

privilege. Pricing should be a reasonable response

to the trends in the market and an acknowledgment

that your store offers

something more. The specialty store owner

who cuts margins close in a pitch for sales undercuts

the reasons the store exists.

PLATFORM Price must allow room to cover expenses and

provide a living wage. If the store concept cannot

deliver that much return, you chose the

forumworkshop

FORUM WORKSHOP

Build Your Own

wrong niche. Consider

the expenses

to be covered by the

difference between

what you pay and

sell goods for: rent

or mortgage, insurance,

utilities, computers, advertising, upkeep

and improvements on the store. Add to that

your responsibilities as an employer. Staff deserves

a decent wage. A benefits package is

smart, too; it’s cheaper to hold on to your old

employees than find, hire, and train new ones.

Only after you’ve met all those obligations can

you start thinking about your own salary. So if

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Page 36

THE MASTER OF ALL TRADES


forumworkshop

FORUM WORKSHOP

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Still interested? Then it’s time to assess your

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forumworkshop

forumworkshop

FORUM WORKSHOP

muster enthusiasm about surrendering the security

of employment for the personal and financial

risks of self- employment? Do you

cherish an opportunity to toil harder, longer,

and possibly for less money, so you can be your

own boss?

If you can answer yes to these questions – and

that doesn’t scare you – you’ve got the attitude

to make it as a retail entrepreneur. For if there’s

one trait shared by every entrepreneur, evident

in every success story you’ve ever read, it’s a

singular determination to pursue one’s dream,

one’s goal, whatever the odds.

IN LAYMAN’S TERMS:

YOU MUST BE WILLING

TO DO A LOT OF HARD WORK.

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FORUM WORKSHOP forumworkshop

Hard work isn’t enough to secure your store’s

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and personality traits that will help you bring

your dream to life. What skills you lack, you

can develop. But without an entrepreneur’s unshakable

drive, the challenges that go into

opening your store will overwhelm you.

THE ENTREPRENEURIAL SPIRIT

The entrepreneur

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solution.

If you’re an entrepreneur, what will matter is

success, on your terms. You’ll need to believe

in yourself and your business dreams, absolutely.

Your motivation must be the opportunity

to realize a personal vision, not convincing

the rest of the world of your vision’s merits.

What the world thinks now shouldn’t matter to

you; the world will catch up, eventually. You’re

preoccupied with achieving personal goals that

will bring you a more rewarding career. Your

commitment is complete; and you’ll throw

into achieving that goal, entirely.

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forumworkshop

FORUM WORKSHOP

Your enthusiasm should be

☺

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what you’re doing. It also

springs from your drive to

provide meaningful service

to the community through retailing.

The entrepreneur finds the better way

of doing things, and draws rewards and fulfillment

when the public recognizes his contribution.

These are spiritual rewards, the emotional

satisfaction a business brings that you can’t define

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You’re in it for the money, surely. But that

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their vision.

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FORUM WORKSHOP

forumworkshop

The entrepreneur is the athlete of the business

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He cherishes the challenge as much as the

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Everyone loves a

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The climb to the

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and self-determination is the entrepreneur‘s

response to the world. If you’re truly an

entrepreneur , you want more for yourself than

anyone else can deliver. In the early stages of

building the business, you alone are the keeper

of the dream.

You’ll make demands of everyone, but no more

than of yourself. The challenges you’ll face are

greatest at the outset, but they never abate. Certain

characteristics, innate traits, tilt the scales

in favor of success for the individual who posthem.

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forumworkshop

You need a positive attitude, a certain cockiness

built of confidence, unshakable determination

and enthusiasm. Beyond that, the skills required

for success can be developed or hired.

What separates the achievers from the aspirants

is awareness of their own limitations.

Stubborn to a fault, single-minded, immune to

criticism, you must also possess the instinctive

sense to recognize when to turn to outside help.

That’s a point of strength, not an admission of

defeat. Nature endows

but few of us with everything

required to make a

success of our dreams.

The entrepreneur is the

one who can build on

strengths by compensating

for weaknesses.


Recognizing which skills you have, and which

you lack, is a necessary first step in that process.

The retail entrepreneur must be both an effective

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Your management and marketing skills will either

support the vision through to success, or

crumble from the stress that results when one

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more than one could.

THE RETAIL MANAGER

Every business depends on an effective manager,

the decision maker who directs the operation,

supervises the staff, plans for the future,

and ensures the entire operation runs smoothly.

The retail manager must effectively manage

store operations and manage people. Each re-

quires certain skills and attitude.

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Want More Info? Circle #01 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JUNE 2021 Page 47


Review the following sections to help identify

the skills you need to improve or develop if

you are to give your store a fair chance of success.

BEING THE BOSS MEANS YOU

HAVE TOTAL RESPONSIBILITY

As the owner/operator, you’re heir

to every responsibility related to

managing your store. You have all

the responsibility, all the authority

for building success. You own

whatever headaches and triumphs

the business brings.

As your business grows, or if business start-up WHERE’S

resources allow it, you may decide to hire staff

to handle some of the key areas of responsibility

like running your business office, supervising

the sales floor, or buying inventory. But if

you’re like most start-up retailers, you can expect

to wear all hats and catch all the grief and

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buying light bulbs to balancing the books and

seeing Uncle Sam gets his due. Each area of

management responsibility demands a certain

level of awareness and skills, if not absolute expertise.

You’ll Need to Manage the Money

WHERE’S THE MONEY COMING FROM?

IT GOING? WHAT’S LEFT?

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From long before the

store formally opens its

doors to closing day, finances

should top

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on the road to success.

You don’t need to be a certified public accountant,

but familiarity with basic principles of

bookkeeping is strongly advisable. You should

know how to project costs, read and keep a balance

sheet, and analyze financial records for insight

into the business. Your financial

responsibilities will also entail controlling

spending activities, budgeting expenses, and

reconciling records and accounts. Managing finances

means accurately projecting how much

funding the store will need, and when.

These skills can be self-taught from articles like

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You’ll Need to Manage the Inventory

All stores sell something. Products are your

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and why is your decision. Managing inventory

begins with selecting the right product mix.

You'll need to respond to trends, seasonal and

otherwise. What everyone wants this month,

you won’t be able to give away next month.

You must know how much to order, when, and

then when to reorder. When something starts

to languish on the shelves, you must sense

when it’s time to drop prices and cut losses.

To a certain degree, experience will endow such

instincts. From the beginning, though, you

should develop a practice of maintaining accurate

inventory records. Any retailer who enters

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Success as a retailer in the 21st century will owe

much to the science of specialization. One of

your ongoing challenges will be to keep pace

with the latest developments in your category.

It won’t be enough for you to visit trade shows

for an annual update on your industry.

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Your viability as the expert demands you constantly

sift through manufacturer announcements,

distributor catalogs, trade journals, and

the business section of the local paper in pursuit

of the next competitive advantage. With

that, you’ll continually monitor the competition,

both through their advertising and inside

their stores.

As inventory manager, you’ll pull together the

product mix that differentiates your store from

every other store handling the same products.

Once that mix is determined, and the products

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what receives prominent play on the sales

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merchandise.

If the sales strategy

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management also entails

delivery service:

packing and shipping

products by the

cheapest carrier and making sure they reach

their destination. As if you didn’t have enough

to contend with.

You’ll Need to Manage People

Since retailing is a people business, you’ll need

to be a “people person”: an effective communicator,

ever the charmer, yet able to draw the line

and stand your ground when the situation demands

it.

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Managing relations with

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contact with 3 groups:

staff, suppliers’ representatives,

and customers.

When dealing

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and effectively, in writing, person to person, or

over the phone, is the basis of rewarding relationships.

When you need to convey a point –

whether placing an order or setting employee

policy – the message should be above debate.

Managing staff requires responsiveness to their

needs. Effective managers inspire rather than

direct others. They let others know exactly

what is expected of them. They promote spirit

and team so people want to contribute to the

common good. A team is composed of individuals;

the smart manager recognizes the potential

and limits of each player. He asks without

demanding, and helps people test their skills

and develop their potential. Still, the effective

manager establishes definable benchmarks of

what’s expected and what will be accepted

from others. The manager remains gracious to

a point, but firm beyond that.

In dealings with suppliers, you’ll have certain

expectations, yet you’ll need to recognize your

own obligations. You must remain a loyal customer

as long as that loyalty is rewarded. You

must be open to suggestions on how to help

your business. You’ll need to be honest and

open with suppliers in all dealings, and demand

the same respect from those you trade

with.

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These same attitudes will guide your relations

with customers. In the early history of most retail

operations, the store owner is the store to

shoppers. She’s the salesperson, the stock clerk,

and cashier all rolled into one smiling individual.

Enthusiasm always wins customers over.

In all dealings with customers, store personnel

should follow the owner’s lead and maintain a

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comes across as slick and primed for any sale.

Managing people requires

combining the

psychological and intuitive

skills mentioned

earlier with an

ability to communicate

directly and effec-

pect

tively. You’ll need to be a skilled observer, able

to read faces and interpret body language, cognizant

of how the pause in the conversation defines

intent. You need the innate ability to hear

what shoppers say, and understand what they

aren’t saying.

Such skills must be cultivated. Your classroom

could be any public place where people interact.

But since stores are your future, that’s

where you should begin your education. Even

before you know what type of store you want

to run, visit all stores as an observer of the people

who work and shop them. Solicit the help

of salespeople. Test their knowledge and skills,

and learn from their responses. Your experiences

should give you direction and insight on

how to treat your customers, and how they exto

be treated.

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FORUM WORKSHOP

forumworkshop

☺

Stop by the customer service

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Watch their behavior. How

do the clerks handle them?

What works, and what

doesn’t? Is there anything

you would do to improve

relations?

The store owner who understands people,

what they want and how to please them, is one

whose business enjoys a head start. The skills

required for business management and marketing

can be acquired through training or experience.

Anyone who emphasizes those over

“people” skills is denying the reason all stores

exist and prosper: to serve the shopper.


The retail manager demonstrates a certain respect

for others and an interest in them. To sell

to people, you must like them, generally and

individually. After all, that’s what retailing is

all about: serving people.

THE RETAIL MARKETER

Put a good selection of products in a well-designed

store and you’ll soon starve ... if that’s

all you do. Why? Because before shoppers buy

from your store, they must know it’s there.

Telling them about the store, what it offers and

why they should shop there, is a make-or-break

challenge for you. As the store owner and its

business manager, your marketing responsibilities

are as critical to the fate of the business as

your management skills.

continued...

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| JUNE 2021 Page 61

FORUM WORKSHOP

forumworkshop

It’s not enough to develop, nurture, and manage

your vision of the perfect store, you must

also sell others on the concept, continually.

Whenever you seek financial backing for your

store – be it from banks to finance your dream

or the customers you hope will flock to your

latest sale – you’re involved in marketing.

Marketing is as much about public relations as

promotions. It shapes the best face you put before

your customers, the store image that invites

them in or keeps them away. The store

name, logo, design, and displays, special promotions

and sales, community involvement,

and advertising all fall within your realm as retail

marketer.

If you’re serious about going into business for

yourself, you already possess the basic skill of

marketing: confidence in your abilities and vision.

If you don’t believe in your store concept,

and question your ability, read no further. This

article is written for people who know they can

make it on their own. How can you hope to

convince others of your store if you don’t completely

believe in it yourself?

If you have that confidence, you shouldn’t have

trouble summoning the enthusiasm to promote

the concept. Effective marketing requires your

confidence and enthusiasm. These are qualities

you won’t find in any book, and you can’t get

them from night school. They must be part of

your psyche from the outset.

The successful retail marketer

has such a great store, with

such a great selection, that

she’s bursting to let the world

know where it is.

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FORUM WORKSHOP

forumworkshop

In getting that word out, you’ll be challenged

to use public relations, promotions, and advertising

to create the positive perceptions that

will win loyal customers for your store.

THE MYTH OF FREEDOM

Now that you’re familiar with the breadth of

responsibility that goes with running a store,

perhaps it’s worth pausing a moment to reflect

on your dream of freedom through retailing.


As demonstrated in the previous pages, running

your own retail store is all about hard

work, dedication to long days, and uncertain

gains. If your definition of freedom holds no

place for these, then you should not assume the

risks of starting your own retail business. The

freedom the store promises is the sense of liberation

that comes with controlling your destiny.

Certainly hard work is required, but you’re the

sole beneficiary of that dedication, not some

guy in the big office at the end of the hall on the

5th floor.

When you wake up

in the morning,

when you go to bed

at night, as the store

owner, you’re in

charge. You may

work long hours,

you may lose a few hairs, but your success, or

failure, is entirely your own. And when there’s

another generation hungry to climb up the career

ladder, there won’t be anyone who can

push you out of the business you nurtured and

brought to success yourself.

continued...

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If that sounds like freedom to you, running

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HONING YOUR SKILLS

That said, the faster you develop your skills,

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One of the most valuable attributes you

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chart following. Be honest and thorough

with your answers; you want to identify your

weaknesses so you can improve your skills.

Use your time now, as you begin investigating

your options and planning your store, to improve

your skills. Observe and learn from the

success of other retailers.

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Talk to store owners about the business of retailing.

Fill out the skills assessment chart and

use it as a guide, then begin working to improve

your skills in the management areas

where you recognize your own weaknesses.

Enroll in business classes if your time allows,

or become a regular customer at the self-help

section of the local bookstore. If you already

own and use a computer, investigate accounting

and business management software. The

computer will prove an invaluable tool in every

phase of planning and managing your store,

and save you time in the process.

And time is the one commodity you’ll always

need more of. The varied responsibilities that

go with being the store owner/operator will

soon make ample demands on yours.

SKILLS ASSESSMENT CHART

Use the following chart as a

guide in honestly evaluating

your skills as a retail manager

and marketer. Simply check

off the categories in which you

have sufficient experience to fulfill the responsibilities

as store owner.

BUSINESS/OFFICE MANAGEMENT

Accounting/Payroll

Purchasing

Billing

Collecting

Taxes

Record Keeping

Computers/Business Software

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forumworkshop

PERSONNEL

Hiring

Firing

Motivating/Scheduling

RETAILING

Sales

Customer Service

Buying

Pricing

Sales Planning

Dealing with Salespeople

Negotiating/Tracking Sales

Tracking Competitors

Display

MARKETING

Advertising/Public Relations

Promotion

Writing/Composing Ads/Media Contact

Media Buying

Tracking Responses

CHOOSING YOUR MARKET

If you’ve read this far, you’re obviously serious

about opening your own store. The workload

described wasn’t enough to scare you off, and

you realize opening your own store carries

both risks and opportunity. From here you’ll

start putting theory into practice, and you’ll

plan your store.

The process begins with choosing your market.

Your store’s identity, and your future as the retail

entrepreneur, depends on the mix of products

you sell, the services you provide, and the

customers you serve. We’ll focus on the initial

research you should do as you investigate your

best retail opportunity. Ideally the store you

open builds on your present skills and interests,

the local and national trends, etc.

continued...

Page 70

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FORUM WORKSHOP

forumworkshop

Your first step is to begin

keeping a notebook or

set up a computer file

devoted to your retail

store. When you put

your thoughts and plans on paper, and can return

to them, they assume a greater sense of urgency.

Written plans and established goals

provide a yardstick with which to measure

your progress, or lack of it. For some of us,

writing things down helps organize our

thoughts and plans. Once recorded for posterity,

they’re there as a reference, either to jog

your memory or refamiliarize you with something

once learned but forgotten.

You can increase your chances for success if

you enter a product market already familiar to

you. So the investigation begins with an assessment

of what you bring to the venture in background,

skills, and interest. This information

should provide insight on the products or

product categories you are best suited to sell.

In your first entry, describe yourself: age, income,

family, interests, things you enjoy doing,

things you hate doing, and anything else you

would use to describe you. Include your major

accomplishments or disappointments, as well

as your personal and financial goals.

Next compose a few lines summarizing why

you want to go into business for yourself.

What’s so bad about your present job? How

will owning your business improve that? What

do you want from your store? What will it take

to make you happy? What strengths do you

bring to business?

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Page 72 JUNE 2021 |

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FORUM WORKSHOP

forumworkshop

What skills do you need to improve? What

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you most about being in business for

yourself? Least? What do you expect to gain,

professionally and personally, from opening

your own store?

Finally, focus on your present thoughts about

your store. Do you have any particular store or

store type in mind, or do you just want to open

“a store?” What will you sell? Where will it be?

Who are your customers?

SELL WHAT YOU KNOW

Unless your plans for a career in retailing are

built around buying an established store, your

responses to the last set of questions demand a

great deal of time and thought and will evolve

in the process. Deciding what type of store

you’ll open, selecting your merchandise, and

identifying your market niche, when taken together,

amount to defining your business.

As mentioned earlier, today’s retail marketplace

offers distinct opportunities for the specialty

store concept. There are certain store

types that, given the right location, will usually

succeed: the combination convenience

store/gas station sitting

at the exit ramp of a

busy interstate; the pharmacy/health

and beauty

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from the major medical

center; and the newsstand/candy

shop at the

entrance of the commuter

railway station.

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Unfortunately, the prime

real estate that all but

guarantees prosperity

for certain retail ventures

has by now all been

claimed. Sure, the occasional

new interstate or

major shopping mall

will still be built. But today the typical independent

retailer has to rely on more than location

to deliver customers. The store itself must

possess some compelling feature that makes

people want to shop there.

Today’s trend of huge, generalist discount

stores and price clubs creates a real need for the

smaller specialty store. You can, and must,

focus your business on a narrow segment of the

market, defined either by interest, age group,

or demographic profile. That’s the market upon

which you can build a business. It’s not enough

to put together a selective assortment of merchandise

and wait to tally sales. To be successful

you must present shoppers with solutions

to their purchase needs. That may be as frivolous

as a new doodad to display on their mantel,

or as necessary as a new liner for the

chimney. The successful specialty store gains a

reputation as the unrivaled source for selection

and related services in a select category of merchandise.

Whatever the category, you’ll need to be fully

familiar with the products you sell, and their

applications. It’s not enough to know what is

available in your selected market niche, however.

The specialty retailer must know all there

is about the products the store sells.

continued...

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FORUM WORKSHOP

forumworkshop

Remember, the specialty store exists to provide

solutions for a distinct group of customers.

Your knowledge and enthusiasm are an important

aspect of what the store offers.

For that reason, if you want to open a store, but

aren’t yet sure what type it should be, you

should begin the planning process with a thorough

evaluation of your interests and experience.

Look within, first, for anything in your

background, experience, or hobbies that might

lend itself to a retail store. The gourmet knows

food and how to prepare it. The outdoorsman,

camping equipment. The working woman respects

the challenge of balancing career and

family.

In each case above, the individual could develop

a store concept around the interest, im-

mediately identifiable

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to shoppers. And in pursuing your own

interests and helping others in that pursuit,

running the store is not a job, but a pleasure.

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FORUM WORKSHOP

forumworkshop

Such fortunate retailers can’t wait to get to

work, and they have trouble leaving at the end

of the day.

Creating your store around something you already

know and enjoy strengthens the business.

It’s easier to get enthusiastic about

something fondly familiar than something entirely

new. By selling what you know, you give

yourself a head start and cut down on the time

required to learn an entirely new category of

goods. To succeed as a 21st century retail entrepreneur,

you must be the recognized expert on

what you sell. That expertise should be rooted

in your own experience and interests.

The specialty store draws its appeal from the

combination of product selection and related

services available only there. Camera stores

stock cameras, accessories, and

frames, and offer camera repair

and film processing. Computer

stores sell hardware and software

along with such services

as repair, installation, and training.

Use your own shopping experience

as an aid in identifying potential

market opportunities. Compare your needs for

selection and service with what you’ve found

in the marketplace.

So if you want to open a store, but aren’t yet

certain what kind, get out your notebook and

start jotting down notes. Where are your real

interests and experience? Is there anything

there that lends itself to a specialty store?

continued in next issue ...

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Retailers Forum

SoloMayoreo

“I Can Get

It For You

Wholesale”

Written in Spanish,

this big monthly

newspaper is the

best thing to happen

to Hispanic retailers!

Sources abound for

variety merchandise of all

kinds to fill store shelves

and flea market booths.

No. SOLO-S ...(Sample Copy) ...$7.50

No. SOLO-SUB..(12 Issues) ...$60.00


Retailers Forum was established

out of the need for product

sources among small retail

merchandisers. Each month,

Forum’s advertising pages feature

merchandise offerings

from the country’s !eading

wholesalers, manufacturers,

and jobbers.

Don’t confuse this

magazine with some

of the “opportunitytype”

publications offering

products that are outdated

and way over-priced.

These are real rock-bottom

wholesalers offering prices like

Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.

Buy where the retailing giants buy! The advertisers are professionals in

their fields, offering you variety, service, monthly specials, closeout specials,

and the lowest prices available. Best of all, they will ship UPS no

matter where in the United States your business is located. Minimum

orders are as low as $50.00 with many wholesalers. Many advertisers

offer further reduced rates for bulk buying at enormous savings to you.

Order No. RF-S - Sample Copy ...$10.00

FREE 1 YEAR SUBSCRIPTION AVAILABLE AT

www.WholesaleSources.com


Monthly

Newspaper

for Hispanic

Retailers

www.bizbooks.org

This MonTh’s

Book Specials

New Titles Just Arrived in our Warehouse ~ Limited Quantities

Streetwise Business Series

SMALL BUSINESS

SUCCESS KIT

Book & CD gives

insider secrets and

strategies to start a

successful business.

includes forms,

legal advice and

schedules.

order no. 1-58062-

367-9 ... $24.95

BUSINESS

MANAGEMENT

Lay your foundation,

build your team and

manage your money

with this 350-page

business guide.

Covers every aspect

of management.

order no. 1-58062-

540-1 $19.95

BUSINESS

VALUATION

Proven methods to

easily determine the

true value of your

business or one

you are wishing to

buy! simple ways to

value AnY business.

order no. 1-58062-

952-0 $19.95

Internet

11 LAWS OF INTERNET

BRANDING

Be fast, be first to be

successful online. how

to build your company,

product or service into a hot,

profitable brand online!

order no. 0-06-019621-1

$21.00

MAKING MILLIONS ON THE

INTERNET

Complete idiot’s Guide

makes it easy and fun to

make REAL money on the

internet. includes tips and

tricks in simple language.

order no. 0-7897-2298-4

$18.95

FRANCHISE BIBLE

how to Buy one, or Franchise Your own business. over

300 pages written by a specialist that will save you

$1000’s in legal and research fee.

order no. 1-55571-367-X $24.95

SOLVE ALL YOUR MONEY PROBLEMS FOREVER

Achieve financial freedom with this life-changing

plan that will take away your money problems

forever -- and help you start a new life of ease

and comfort.

order no. 0-399-52378-2 $14.95

HOW TO ACHIEVE TOTAL SUCCESS

Master your mind to achieve everything

you desire. Win consistently with this

practical self-improvement book.

order no. 0-940398-19-2 $11.00

THE COPYRIGHT GUIDE

A friendly guide to

protecting and profiting

from copyrights. This

is a definitive guide to avoid

costly mistakes.

order no. 1-880559-43-9

$18.95

Closeout of the Month

SMALL BUSINESS LEGAL KIT AND DISK

over 400 pages of practical legal info, forms and agreements

for all size businesses. We bought closeout of these books

(c) 1995, but still loaded with relevant info. Disk is 3.5 floppy,

pages are slightly yellowed. Use just onE form and pay for

the book 3x over! Published at 19.95.

order no. 1-55850-701-9 $10.00

sPECiAL: Buy any other book on this page and take this one

for $5.00! LiMiT 5 CoPiEs to single buyer.

Page 89


USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to buy

goods at the lowest prices possible. Our best-selling

USA Closeout Directo-ry shows you how and most

importantly, WHERE. Hundreds of closeout dealers

specializing in selling goods often priced as

low as 10¢ on the dollar are listed. Re-tailers, flea

marketers, home party plan sellers ...anyone who

sells merchandise needs this directory! Clothing

• Elec tronics • Jewelry • Toys • Watches • More!

Order No. 4 -

Closeout Directory - $29.95

Dollar Store

Merchandise Guide

The most complete directory of

wholesalers and manufacturers

in the USA specializing in dollar

store merchandise. Hundreds

of companies are listed with

complete contact information,

including the type of products

they sell. If you have a dollar

store, or are planning to open

one, this new directory is a must!

Order No. DSM • Dollar Store

$29.95

Toy Importers & Wholesalers

This is the definitive guide for

finding toy suppliers. Features

over 156 pages of listings of both

importers and manufacturers.

Included are names, addresses,

phone and fax numbers as well as

company websites and e-mail

addresses and descriptions of

lines carried.

Order No. TOY

$29.95

Directory of Smoke Shops

Our EXCEL Directory contains over 7,000 Smoke

Shops/Head Shops in the U.S. It includes key buyer’s

names, personal e-mails and phone numbers. This

directory is emailed to you in Excel format

and is updated regularly.

DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops

• Phone Numbers

• Over 60% Have Personal E-Mails

• U.S and Canada

• Company Addresses

Order No. SSDB (Excel)

$399.00

Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent

sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to

connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points,

territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number,

key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a

rep/contact index. Available in printed book format or Excel.

Order No. SGREP-B Printed Book $359.00

Order No. SGREP-E Excel emailed to you $499.00

1-800-635-7654

Page 90


Business Directories

Imagine

a book

putting

1000’s of

wholesalers

at your

fingertips!

This is the

most accurate

and useful resource guide you’ll ever

own and refer to daily!

• Apparel • Electronics • Fragrances • General

goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses

• Watches • Toys and more!

No. W1 Wholesale Sources $29.95

Auction Directory

Wholesale Sources

Jam-packed

with 1000’s

of wholesale

sources across

the USA

This is THE definitive guide to auctions!

It not only tells you WHERE

all the auctions are (all 50 states) but

also HOW to participate in the auction

process. Cash in on all government

auctions, housing auctions, jewelry,

cars, boats and more. Up-to-date

information gives you names, addresses

and phone numbers! And, unlike other

auction websites or programs that require

you to purchase updates or subscribe

to monthly or weekly pay-per-listing services, once you have

this book - You need to buy nothing else! It’s an incredible book you

can use minutes after you receive it. Change your life today. Buy a

home, car, or indulge in jewelry.

Order No. AUC- Auction Directory - $39.95

How to Find,

Sell and Broker

Surplus and

Liquidated

Goods

Hidden Wealth

With this authoritive Directory, you will

learn to turn pennies into dollars and get

goods dirt cheap ...even free! Written by a

retired liquidator, the author shares his well

protected secrets and workings of this extremely profitable industry.

Learn why those in the business have kept it confidential. You can now

have a piece of it.

Discover the proven techniques and see why there is no better

information anywhere at any price. Everything you need to succeed in

this high profit business is right here. Work full/part time from home!

Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers

& Manufacturers

This exquisite directory will bring the

world’s finest jewelers directly to you! Featuring

fine jewelry of all types including:

• Beads • Diamonds • Gemstones • Gold

• Silver • Much More! The suppliers list

their names, addresses, websites and specialties.

All feature high-end quality jewelry that is

sold wholesale for resale. You would have to travel the world over to

view the thousands of suppliers listed in this brand new directory. If

you are in the jewelry business and looking for new, high quality suppliers,

you must order this directory!

Order No. FJ $29.95


Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

segments in the marketplace

today. Scrap-booking, painting,

needle-crafts and sewing are hobbies

that are sweeping the nation. We have

compiled the ultimate directory of

wholesale suppliers furnishing materials

for this huge industry.

• Art Materials • Baskets • Beads/

Trim • Ceramics • Dolls • Fabrics •

Floral • Holiday • Paint • More!

Order No. AC $29.95

Holiday Merchandise

Wholesalers

& Manufacturers

Introducing our newest directory that puts

the country’s largest suppliers of holiday

merchandise at your fingertips. Seasonal

merchandise is a mainstay of the industry,

but up until now it was hard to locate the

thousands of suppliers scattered across the country. We have ended

your searching with one directory which includes all types of wholesale

merchandise: • Bows • Candles • Cards • Costumes • More

Order No. HM $29.95

www.bizbooks.org

Page 91


Wholesale Gift Guide

A Great resource to locate higher end

decorative merchandise. This gigantic

400 page guide is the definitive resource

guide to finding suppliers for gift products.

Listed by category, over 4,000

leading wholesalers and manufacturers

servicing the gift industry are included.

• Accessories

• Collectibles

• Floral

• Gifts

• Home/House

You’ll refer to this on a daily basis to

find new suppliers for products.

Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

guides you through the world of Licensed

prod-uct merchandising. Need to know

who owns a license? Who to contact to

distrib-ute a licensed product? This book

has all the answers and covers the entire

world! Licensors: Listing of companies

that are the agents and license holders.

These are the sources that you would

apply to if you wish to obtain a license to

manufacture

merchandise. Licensees listed here you will find the companies who

distribute licensed merchandise. Full listings include categories of

merchandise each company handles. Contact these companies to buy

the licensed merchandise that they have manufactured. The licensed

merchandising industry moves billions of dollars of products every

year and is one of the fastest growing segments of retailing.

Order No. 321 $249.00

USA Mail Order Catalogs

New for this year is a compilation of BOTH

consumer mail order catalogs in addition to

business-to-business catalogs in one huge

volume! Part one of this incredible collection

of mail order catalogs provides the

most comprehensive look at the consumer

catalog in the industry available anywhere.

Over 7,000 consumer catalog companies

are listed under 44 various product chapters

from Animals to Toys and Games.

Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

your products to these catalogs.

The second part of this directory provides details on suppliers

of everything from computers to laboratory supplies; office products

to office design; marketing resources to safety equipment. Just about

every kind of product or service that a business needs to operate is

covered.

Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

solving your jewelry materials sourcing,

production and contracting needs.

If you are considering your own line

of jewelry items this is a must-have

in locating materials and factories to

produce it.

Accessories

Sourcing Directory

The comprehensive directory provides

you with direct sources for the designing

and manufacturing of bags, belts,

hats, shoes, gloves. You will find the top

companies to help you produce your merchandise

directly at their factories.

Order No. 121 $150.00

Order No. 122 $100.00

1-800-635-7654 Page 92


APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

production sourcing and contracting

needs in the Americas. The sourcebook

includes: sewing, cut-n-sew, and finishing

contractors and apparel production

services from within the U.S., Canada

and South and Central America. All

factories are sorted by clothing classification

and by U.S. state or by country.

This directory will help you put your

own designs into production.

Order No. 0971486743 $125.00

A complete and updated guide listing

over 2,600 nationwide suppliers of all

types of domestic and imported fabrics,

trims and notions, plus forecast

services, swatch design studios and

more for the apparel and design industries.

Listings include sales manager’s

name, price points, minimums,

etc. Fabric and trim manufacturers,

converters, jobbers and reps are

listed. This sourcebook provides you

with MATERIALS and sources to

make your own goods.

Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

1-800-635-7654 Page 93

Directory of Brand Name Apparel

Manufacturers

Updated and easy-to-use directory

listing brand-name label manufacturers

and importers in the women’s,

men’s, children’s and accessory markets.

Developed and targeted for store

and catalog buyers to shop the apparel

and accessory markets easily, there are

over 2,800 brand name labels listed,

broken down by types of apparel classifications.

If you are looking for the

SOURCES for brand name goods,

this directory is for you.

Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

Number and Wool Product Label

ever issued by the Federal Trade Commission

to identify all sorts of goods imported,

manufactured and/ or sold in the U.S. Over

126,500 records including contact information

for more than 31,500 manufacturers,

importers and wholesalers of apparel

and textile goods. Listings include where

available: RN or WPL number, contact

names & titles, street addresses, phone &

fax numbers, website & e-mail addresses,

type of business and product information.

Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

Wholesale Fabrics & Trims

Upj-to-date guide created specifically for the smaller design houses and home sewing

businesses. Directory lists fabric and trim companies that will sell to businesses that

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock

fabric suppliers and all their contact information.

Order No. A-106 $65.00

Apparel Business Directories


FORUM PUBLISHING CO.

383 E. Main St. Centerport, N.Y. 11721

T: 631-754-5000

F: 631-754-0630

E: ForumPublishing@aol.com

Credit Card ORDERS: 800/635-7654

FAX ORDERS: 631/754-0630

INQUIRIES: 631/754-5000

Website: www.bizbooks.org

Order by phone

1-800-635-7654

You’ll save time ordering by phone instead

of mail. Speak with our knowledgeable

salespeople who will assist

you in placing your credit card order. If

you have questions about our products,

call Customer Service: (631)754-5000

Mon-Fri 10am-5pm EST.

Your Name and Address

Order by mail

Please complete all information so we

can fill your order promptly. We gladly

accept checks, money orders and

major credit cards. If charging from

your credit card, please SIgn the order

form where indicated and supply

your complete number and expiration

date. Sorry we do not accept C.O.D

or stamps. Checks must clear bank

before orders can be shipped.

Order by Fax

631-754-0630

When charging purchases to your

credit card, it is easy to send us your

completed order form via Fax

Delivery Information

Books and cassette programs will be

shipped within 1-5 working days.

Allow 6-8 weeks for magazine subscriptions

Order Online

www.bizbooks.org

We download orders hourly and

process within 24 hours.

Sales Policy

Books and Cassette programs are

sold as information only and are

guaranteed as represented in this

catalog. All items in this catalog

are sold on a non-refundable basis.

NAME _________________________________________________________________________________________________

ADDRESS_________________________________________________________________________________________________

CITY_______________________________________________________________STATE

ZIP

PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________

What Books Would You Like?

PG QTY NUMBER TITLE PRICE

SHIPPING

CHARGES

ALL ORDERS ADD $7.00 1st BOOK

$4.00 EA. ADD’L BOOK

CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK

$ 8.00 EACH ADDITIONAL

Orders for SAMPLE COPIES of magazines:

OUTSIDE OF USA: ORDERS CAN BE SHIPPED USING YOUR FEDEX

DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges

Payment Information Goes Here

CANADIAN SHIPMENTS:

$11.00 1st BOOK • $8.00 EACH ADD’L

OUTSIDE OF USA:

ORDERS CAN BE SHIPPED USING YOUR

FEDEX OR UPS ACCOUNT NUMBER ONLY

SUBTOTAL

NYS SALES TAX

SHIPPING

TOTAL

CHECK MONEY ORDER AMEX MASTERCARD VISA DISCOVER

ACCOUNT NUMBER

SIGNATURE X ________________________________________________________

EXPIRATION DATE

ALL BOOKS ARE SOLD AS INFORMATION

ONLY ON NON-REFUNDABLE BASIS

1-800-635-7654 Order Form

Page

Page 94 JUNE 2021 | RETAILERS FORUM MAGAZINE 39 94

THE ULTIMATE

WHOLESALE RESOURCE!

Instant

Access to:

• Free Monthly Trade

Magazines

• Articles For Your

Business

• Hot Products

Review

• USA’s Leading

Wholesaler Search

WholesaleSources.com

your search engine for everything wholesale!


JUNE 2021


383 East Main St., Centerport, NY 11721

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Nike Sportswear

Air Force 1 Mid LV8 - $ 30

Sequoia/Sequoia/Gum Light Brown ~ Kids

Reebok Club C85 AFF

$

30

MET SNAKE - Black/Chalk ~ Unisex

Fila Targa

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White/Fila Navy/Fila Red ~ Unisex

Reebok

Classic Leather Textural - $ 30

Silver Met/Skull ~ Women

Adidas Cponsortium

Samba Womens Deep Hue - $ 30

CLONIX/CRYWHT/CRYWHT ~ Women

Reebok

Workout Plus Ice - $ 23.70

White/Flat Grey/Ice ~ Unisex

Converse

Lucky Star Hi - $ 23.70

Garnet/Egret/Egret ~ Unisex

New Balance

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Marblehead ~ Men

ASICS

Gel Saga - $ 29.70

White/Orchid ~ Unisex

Vans

OG Era LX - $ 32.50

Black/Mulberry ~ Unisex

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Retailers Forum Magazine June 2021 EMAG

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