Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
etailers
VOL. 41 NO. 2
JUNE 2021
Connecting Connecting Wholesalers and Retailers Since 1981Since
1981
BRING YOUR WHOLESALE BUYING INTO THE 21ST CENTURY
or email
PALLETFLY.COM
INFO@PALLETFLY.COM
347-450-1740
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Page 2 JUNE 2021 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #15 on page 11 • www.Vendor411.com
Want More Info? Circle #07 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 3
Vintage, Faded Style T-SHIRTS
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Page 4 JUNE 2021 | RETAILERS FORUM MAGAZINE
WE OFFER
TIERED PRICING
FOR BULK ORDERS
Want More Info? Circle #05 on page 11 • www.Vendor411.com
This is a Buying Guide for
RETAIL STORE OWNERS
Presented within the pages are the latest offerings from the country’s
leading merchandise wholesalers. The advertisers herein sell strictly
wholesale and require that you purchase with the intent of reselling
through retail channels.
HOW TO USE THIS DIRECTORY
☛ Locate the products that interest you.
See our product directory located on
pages 6 & 7.
☛ Make direct contact with advertiser.
Most will have catalogs and price lists
for you.
☛ Order your merchandise, which will be
shipped directly to your store.
CLICK ON BANNERS
IN SELECT ADS
Want More Info? Circle #09 on page 11 • www.Vendor411.com
TO GET FREE CATALOGS/PRICING
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 5
Sell to over 60,000
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ADVERTISERS INDEX
PLEASE PATRONIZE THE LEADING WHOLESALERS
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE
JUNE 2021
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!
ADVERTISING
FORUM AD RATES ..........09
APPAREL
1 STOP WHOLESALE ........47
BLANK TEES. ...............54
BOUTIQUE CLOSEOUTS. .....21
CLOTHINGWARE ...........15
DD BULK ...................56
FASHIONABLE SALES. .......41
FLIRTY WHOLESALE ........28
HEAVENLY SUITS ...........18
ROCKLEDGE DESIGNS .......04
SCARF WAREHOUSE ........73
STYLE IN FASHION ..........18
STYLISH PLUS ..............23
T SHIRT REP ................63
UIN DEALS .................53
UNIVERSE WHOLESALE. .....45
USACOSTUMERS.COM ......68
ASSORTED ITEMS
AUCTION FINDER ...........40
BEAN WHOLESALERS .......30
DINO DROPSHIP . . . . . . . . . . . . 37
DOBA DROPSHIP ...........61
EVERYTHING CLOSEOUTS ...60
EZ DROPSHIP. ..............46
FIND IT ASIA. ...............86
GET THAT WHOLESALE ...... 85
MEGA UBID ................ 78
PALLETFLY. ................ 02
RAMSONS IMPORTS ........ 03
SWEET WHOLESALERS ...... 75
TOP TEN WHOLESALE ....... 87
BOOKS
BUYERS CONTACTS ......... 83
CLOSEOUT DIRECTORY. ..... 82
HIDDEN WEALTH ........... 80
TRADE BOOKS. ......... 88-94
CANDY
SWEET WHOLESALERS ...... 75
CELLULAR
CELLCITY.BIZ .............. 27
WHOLE-CELL .............. 71
COMPUTERS
REFURB SHOPS ............. 28
CONSUMER ELECT.
FIND IT CHINA .............. 31
CREDIT CARD
PROCESSING
EXP MERCHANT ............ 81
#1
BUYING GUIDE
FOR RETAIL STORES!
DISPLAY/SUPPLIES
& SERVICES
AVVO .....................36
CC WAREHOUSE . . . . . . . . . . . . 84
E-STORE BUILDERS .........34
E-STORE SITES .............24
FB CAMPAIGNS .............50
FORA MOBILE COMMERCE ...29
FORUM ADVISORS . . . . . . . . . . 30
FORUM PRINTERS ..........48
FUNDING OFFICES ..........72
KWIK INC ..................62
PAYROLL HELPER ..........70
PROMOTIONAL REWARDS...26
PROTECTION PLANS ........44
RETAILERS BANK ...........52
SALES GROUP BAGS. ........22
SETON SIGNAGE ............79
VACATION PROMO .........74
WHOLESALESOURCES.COM ...
INSIDE BACK COVER
DROPSHIPPERS
DINO DROPSHIP . . . . . . . . . . . . 37
DOBA DROPSHIP ...........51
EZ DROPSHIP. ..............46
E-CIGARETTES &
SMOKE SHOP ITEMS
3’x5’Embroidered Flags $14.00 Each
View our 148 page Catalog online !
www.RIOhio.com
LIGHT E CIG ................57
LOGIC WHOLESALE .........35
$39.00 dz
SNEAKER CLEARANCE. .. BACK COVER
Tri-Fold
$36.00 dz
$5.00 Each
Garden Flags
$48.00 dz
3’x5’Embroidered Flags
$14.00 Each
Belt Buckles
$36.00 dz
Playing Cards
$18.00 dz
Belt Buckles
Metal Signs $24.00 dz $42.00 dz
DAKOTA $5.50 Each STEEL ART ..... 16/17
$21.00 dz
$18.00 dz
Garden Flags
48.00 dz
Hat Pins $6.00 dz
$18.00 dz
$9.00 dz
FOOTWEAR
5” Patches $36.00 dz
HANDBAGS
Leather Wallets $5.50 each
$21.00 dz
$36.00 ut 72 pcs
Magnets 3”x8” $18.00 dz
BAG CLOSEOUTS ...........19
BAG VENDORS .............24
12”x18” Metal Signs
$5.50 Each
HOME & HOUSEWARE
MERCHANDISE REP .........22
Patches $18.00 dz
RUG PROFITS...............49
RUSH SUPPLIERS ...........58
JEWELRY/
ACCESSORIES
BLING WHOLESALER ........39
BODY CANDY HQ ...........69
BUND JEWELRY.............43
CLOSEOUTS FOR SALE. ......13
HEAVENLY WHOLESALE .....66
HIPWHOLESALE ............65
JEWEL CLEARANCE .........64
JEWELRY MINERS...........61
SHAKE WHOLESALE. ........42
WindSocks
$48.00 dz
Min.Order
$150.00
$4.50 Each
COOL GLOWING ............25
$42.00 dz
Metal Sign
$4.75 each
$48.00 dz
$30.00 dz
12” Metal Signs
$5.00 Each
$7.00 Each
Belt Buckles
$36.00 dz
NOVELTIES
3pc Magnet
$5.25 Each
Metal Plates
$27.00 dz
8” x 12” Parking Sign $18.00 dz
$15.00 dz
$15.50 Each
CARTOON CONCEPTS .......20
NOVELTY SELLER ...........59
PPE SUPPLIES
8” x 12” Metal Signs
$39.00 dz
PPE STOCKROOM. ..........77
R/C & TOYS
$4.00 each
RC VARIETY ................67
Leather Bracelet $18.00 dz
SOARING RC ...............20
SPECIAL FEATURES
FORUM WORKSHOP ........32
READER RESPONSE .........11
12”x18” Metal Sign $5.25 each
$15.00 dz
36 pcBiker Ring
$24.00 dz
Best Friend Necklace
RAMSON’S
$39.00 unit
$24.00 dz/sets
1ut/5 dz Mood Rings $33.00 unit
RETAILING NEWS ...........14
WHAT’S HOT ...............12
TRADE SHOWS
ASD VEGAS SHOW ..........33
THE MARKET CENTER .......18
WATCHES & CLOCKS
TIME WHOLESALERS ........55
WATCH DEALERS ...........38
WEDDING ITEMS
SMARTEST BARGAIN . . . . . . . . 26
Advertise in
Metal Sign
12”X18” $5.75 Each
See Page 9
BUSINESS BOOKS
www.BizBooks.org
Ring...Ring...
$36.00 ut/72pcs
Savings
for
Cell
$6.00 dz
See our Hat Ad Pins on Page Also 27
sold by the
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1000’s of Items
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WIND SPINNERS
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DAKOTA STEEL
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VISIT FORUM ON
THE INTERNET
View our latest books at
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WE HAVE BUYERS
Databases for ALL Industries
www.BuyersContacts.com
ADVERTISING INFORMATION
www.retailersforum.com
VOL 28 NO. 2
JUNE 2008
MARKETING TIPS!
MERCHANDISE SOURCES
RETAILING TIPS
SELL LIKE AN
EGYPTIAN!
Reach Active Buyers with our Print Readership
Plus over 265,000+ Page Views Monthly Online
✔ Apparel and Accessory Stores
✔ Card and Gift Stores
✔ Discount and Dollar Stores
✔ Distributors and Jobbers
✔ General Merchandise Stores
✔ Internet On Line Stores
✔ Mail Order Catalog Sales
✔ Novelty and Toy Stores
✔ On Line Stores
✔ Resort and Souvenir Stores
✔ Sporting Goods Stores
✔ Variety Merchandise Stores
✔ Wholesalers
ESTABLISHED IN 1981 as a buying source for store
owners and wholesalers, Retailers Forum offers advertisers
a large national circulation to showcase their products
and services. Many of our readers are located in rural
areas where access to merchandise is difficult, making our
magazine indispensable to their buyers.
Through our unique direct mail and trade show
circulation we constantly rotate our mailing lists, adding
new stores monthly enabling us to deliver new, fresh
buyers each and every month you advertise with us.
In addition to your print ad, your company will be
featured in our digital on line monthly version at
www.RFmagazine.com. Our online magazine produces
over 265,000+ page views monthly for our advertisers,
which is in addition to our print and mail distribution.
Your online ad will link to your website and email
address and we provide unlimited transfers from our
readers into your website 24/7.
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
Page 8 JUNE 2021 | RETAILERS FORUM MAGAZINE
etailers
ADVERTISING RATES
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES
› Page $400 $300 $275 $250
¼ Page $525 $425 $400 $350
½ Page $625 $525 $500 $450
Full Page $850 $750 $700 $650
2 Pages $1,350 $1,250 $1,150 $1,050
Prices shown per month, above rates include full color printing
ADVERTISING SPECS
› Page: 2¼" high x 3¼" wide
¼ Page: 4‚" high x 3¼" wide
½ Page:
Full Page:
4‚" high x 7" wide or
9½" high x 3¼" wide
9½" high x 7" wide
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred
PDF format in CMYK color, 300 dpi resolution only
FULL MARKETING PROGRAM INCLUDED >>
✔ Monthly print and mail magazine
✔ Online magazine and search marketing
✔ Distribution at top trade shows
Printed Magazine
• Your ad is featured in our
printed magazine circulated
to buyers across the USA.
Includes distribution at
industry’s top trade shows.
Complete Digital Magazine
• Your ad runs on-line at
www.RFmagazine.com
• Over 265,000+ monthly
page views
• Active link to your website
Phone APP
• Your company included in our
free iPhone and Android APP.
Imagine YOUR company right
on the buyers phones!
Reader Response
• Generates leads from buyers
interested in your products
through a code placed in
your ad and on-line at
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all half and full-page ads.
Search Marketing
• Your company included in
the industry’s leading search
engine: www.supplier411.com
• Saturation marketing coverage
on our new wholesale portal:
www.wholesalesources.com
TOP INDUSTRY TRADE SHOWS 2021
JANUARY
Atlanta Gift Fair
Los Angeles Market Week
Minneapolis Gift Show
Philadelphia Gift & Variety Show
Seattle Gift Show
The Merchandise Center, IL
FEBRUARY
Charlotte Gift Show
Louisville Gift Show
Magic Sourcing Show
New York Toy Fair
Off Price Specialist Show
Rocky Mountain Gift Show
St. Louis Gift Show
MARCH
ASD Marketweek Las Vegas Show
Atlanta Spring Gift Show
California Marketplace
Dallas Apparel & Accessories Show
Norton’s Gift & Variety Show
The Merchandise Center, IL
APRIL
Charlotte Gift Show
Hawaii Merchandise Expo
Minneapolis Gift Show
Northern Michigan Gift & Souvenir Show
The Merchandise Center, IL
MAY
Las Vegas Licensing Show
New Orleans Gift & Jewelry Show
Off Price Show NY
The Merchandise Center, IL
JUNE
Charlotte Gift & Variety Show
Dallas Gift & Variety Show
LA Fashion Market
Norton’s Gift & Variety Show
JULY
Atlanta Gift & Home Furnishings
California Marketplace
Philadelphia Gift & Variety Show
The Merchandise Center, IL
AUGUST
ASD Market Week
Biloxi Wholesale Show
Louisville Gift Show
Minneapolis Gift Show
Off Price Specialist Show
New Orleans Gift & Jewelry Show
Rocky Mountain Gift Show
St. Louis Gift Show
SEPTEMBER
Asia America Wholesale Show
Charlotte Gift & Variety Show
Dallas Home & Gift Show
Hawaii Gift Show
Norton’s Gift & Variety Show
Philadelphia Candy & Gift Show
Rocky Mountain Gift Show
The Merchandise Center, IL
OCTOBER
Dallas Apparel & Accessories Show
Greensboro Gift & Jewelry Show
Las Vegas Souvenir & Gift Show
Minneapolis Gift & Variety Show
The Merchandise Center, IL
NOVEMBER
Gatlinburg Gift Show
Hawaii Merchandise Expo
New Orleans Gift & Jewelry Show
Norton’s Gift & Variety Show
Smoky Mountain Variety
DECEMBER
Charlotte Gift & Variety
Grand Strand Gift & Variety Show
Greensboro Gift & Jewelry Show
The Merchandise Center, IL
Our Large Holiday Issue Hits The Mails Before
Thanksgiving to Maximize Advertisers Results!
* Show schedules are subject to change without notice.
FROM THE
PUBLISHER
June Gives Two Chances For Increased Sales
FIRST and foremost I want to thank and Graduation Day. There will be plenty
everyone for their kind words as we of money spent on both of these occasions
celebrated our 40th Anniversary last month. and it is our job as retailers to make sure
It has been an incredible journey over the that everyone is spending at OUR stores.
last four decades and always an honor to GIFTS for dads can range from recreational
serve the industry we love.
items, sporting goods, grilling items, lazy boy
WHEN you last 40 years in any industry recliners, auto and truck accessories and
one of the bittersweet moments is reflecting the like. For graduates, which come in all
on how many people and companies are sizes and ages ranging from pre-schoolers
no longer with us. Celebrating our 40th last
wanting the latest puppy pal or playhouse
month we scanned our client files and very
to high school or college graduates who are
few of the retailers and wholesalers we’d
eyeing that shiny new Tesla or Mercedes.
serviced over the years are gone. Some
REMEMBER that it’s never too late to
moved on, some passed on and some
add a quick sign to your window display
businesses closed up. Very few veterans
inviting shoppers to gaze at your selection
left from the roaring 80’s when we started
of gifts. You need to be reminding new
up. And don’t get me started on how the
and regular shoppers that you have what
industry has changed.
they need. And often they just don’t know
ONE thing that has not changed is
what they need! This is where your sales and
the desire for people to own their own
marketing skills come into play.
businesses. This is regardless of the blows
the pandemic or unstable economy throws
USE your imagination to create gifts and
at them. People long to own their own
themes. Is your novelty store overstocked
stores or online businesses. Magazines and with too many exploding golf balls? What
websites like ours are here to help those a fun gift for dad this could be! If you have
who are determined to create their own mugs or glasses you should be creating
destinies, and that honestly is the fuel that easily made gift baskets and filling them
keeps us going!
with candy and small gift items for dad or
THE month of June is the month of Dad’s grad. Throw on a ribbon or bow and voila,
and Grad’s. While Mother’s Day was one a ready-to-go inexpensive gift that not only
of the highest volume retailing holidays moves our slow inventory but gives you a
next to Christmas, June gives retailers two great margin. It is all about being creative
opportunities to make money: Father’s Day for each new sales opportunity.
>> ON-LINE SOURCING
The entire issue of
Retailers Forum Magazine
is posted on-line at
www.RetailersForum.com
Includes: Website Links *
E-Mail Links * Printable PDF’s
ACCESS OUR MAGAZINE
FROM ANYWHERE 24/7
RETAILERS
FORUM
SALES & MARKETING
Gregory Brown
Tom Richards
Scott Savitt
Martin Stevens
OFFICE MANAGER
Leah C.
PRODUCTION
Lisa Maresca-Smith
CREDIT DEPARTMENT
Kristine Hines
CIRCULATION
Discount Reading Svc.
LITERARY STAFF
Patricia Luebke
Jason Meyers
Rachel Spearman
COLOR PRODUCTION
Anchor Imaging
PRINTING
Composing Room
ART DIRECTION
Gregory Stevens
Martin Stevens
OVERSEAS OFFICE
Trade Channel
N.W. Guineastr 30
2022 PA Haarlem
Netherlands
+31-23-531-90-22
Published Monthly by:
Forum Publishing Co.
383 East Main Street
Centerport, NY 11721
Tel: 631/754-5000
Fax: 631/754-0630
forumpublishing@gmail.com
www.retailersforum.com
40 Years
1981-2021
RETAILERS FORUM is published monthly at
$75/year USA, $125/year foreign.
Entire contents copyright ©2021 by
Forum Publishing. Publisher assumes no
responsibility for contents herein. First and
third class postage paid at Centerport, NY.
Bulk mail paid at NY, Brookfield, WI and
Hooksett, NH under private mail indicia via
publication mailing.
etailers
Reader Response
FREE PRODUCT INFORMATION FROM OUR ADVERTISERS
Have our advertisers contact you directly!
Simply select the advertisements that interest you and fax this form to 631-754-0630
or fill in on-line at www.Vendor411.com
APPAREL & ACCESSORIES
❒ All Advertisers in APPAREL
❒ 05. Rockledge Designs
❒ 28. Style in Fashion
BUSINESS SERVICES
❒
All Advertisers in BUSINESS SERVICES
❒ 06. Fora Mobile Commerce
CREDIT CARD PROCESSING
❒ All Advertisers in
CREDIT CARD PROCESSING
❒ 68. EXP Merchant
❒ 38. EXS Credit
❒ 02. North American
GENERAL & VARIETY
❒
All Advertisers in
GENERAL & VARIETY
❒ 15. Palletfly
❒ 07. Ramsons
HOME & HOUSE
❒ All Advertisers in
HOME & HOUSE
❒ 23. Dakota Steel Art
WESTERN ACCESSORIES
❒ All Advertisers in
WESTERN ACCESSORIES
❒ 33. JR Palacios
For Quick Response:
Fax: 631-754-0630 • On-Line: www.Vendor411.com
Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721
Your Name _____________________________________________ Type of Business ____________________________________
Company Name _____________________________________________________________________________________________
Address ____________________________________________________________________________________________________
City ____________________________________________________State _____________________ Zip ______________________
E-Mail: _________________________________________________Tel _______________________ Fax ______________________
For more information, contact:
www.LogicWholesale.com
V2 Quick Charger by Nitecore
$17.95
For more information, contact:
www.ClothingWare.com
Mandarin
Collar
L/S
Collage
Design
$
3 99
For more information, contact:
www.Forum123.com
Tel: 1-631-754-5000
EVERYTHING E-CIG
THERE are alot of e-cig companies that have entered the market over
the last few years. Many of them are run of the mill with products that
are not unique or worse yet with pricing that affords very poor mark-up
for retailers.
THAT is in the past! Logic Wholesale has one of the largest selections
of everything for e-cig retailers. With one-stop shopping you will be able
to buy starter kits., tanks, liquids and parts and accessories.
THE company was established in 2008 and welcomes new wholesale
accounts. They are headquartered in the USA (this is VERY important) and
will ship anywhere in the world -- and quickly.
Special: V2 Quick Charger $17.95
PEOPLE WEARING CLOTHES AGAIN
FINALLY the pandemic is passing and people are getting on with their
lives. If you are a clothing retailer you know the devastation that the last
year was caused to the fashion industry. The time of pajama and sweatpants
wearing is over. People around the world are opening their closet doors and
putting on actual clothing once again! And with that comes the opportunity
to sell them new dud.s
MANY people will be finding out that perhaps their size has now changed,
some smaller but most larger. Others are going to wnat to splurge and
buy new looks for themselves to celebrate their freedoms of going back to
work or to socialize.
THIS month’s special os a beautiful Mandarin collar long sleeve designer
top for just 3.99! The company is also featuring many items at big 50%
discounts to make room for new goods. They also have a special clearance
on shoes (remember those?) with items starting at under $10.00
GOING ONCE...GOING TWICE...
MANY businesses have not survived the last year and unfortunately
have had to or will have to sell off their assets. While this is unfortunate
for them, it leaves a great opportunity for businesses and people to bid
on their merchandise and belongings via auctions that are conducted
regularly.
KNOWING how and where is the key to buying at auctions. Our
updated Auction Buyers Guide features all types of auctions from jewelry,
land, cars and boats to real estate and business items.
THIS concise directory lists all of the infornation you need to place
yourself on auction bidders lists in every state. There is nothing further
to purchase. Everything is included for $39.95. PDF or print.
Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654
Page 12 JUNE 2021 | RETAILERS FORUM MAGAZINE
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10KT Yellow Gold Chain
$
329.00
1/2 CTW Princess Cut Diamond
Stud Earrings with Screw Backs
$
949.00
Sterling Silver
& CZ Brilliant
Embers Heart
Necklace
$
59.00
Rectangular Shaped
with Laser Cut
Amethyst CZ
$
59.00
0.36CTW
Diamond
Fashion
Ring
$
595.00
Diamond Infinity Ring
$
239.00
14 Karat Gold Earrings
$
219.00
21 YEARS SERVICING THE INDUSTRY FROM OUR ATLANTA LOCATION
Elephant with Purple Colored CZ,
Black CZ & Clear CZ
$
109.00
www.CloseoutsForSale.com
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 13
Walmart Online Store Unprofitable
WALMART has been trying hard to make their online store profitable and apparently has had
a tough time doing so. It is now borrowing from Amazon’s playbook in order to expand and take
a bigger market share.
If you were to search for tee shirts, for example, you would get a wide assortment of available
tees being sold directly from Walmart. Additionally you will now also be offered a myriad of tees
from third party sellers. That’s because Walmart has been quickly expanding the number of third
party sellers on its site.
OVER the last year, it has been adding to its network of merchants. Recently it opened the
platform up to sellers outside of the United States for the first time and is trying to lure even more
vendors by offering incentives like zero commissions for a month.
WALMART’S marketplace has been around since 2009, but has only recently become a big
priority for the company to focus on as it battles Amazon online. Up until now, e-commerce sales
accounts for less than 10% of all sales at Walmart; but, it is growing rapidly as Walmart shifts from its
brick-and-mortar roots to reach customers online. They are aiming to grow its marketplace to give
customers as many choices during their shopping experience as possible.
RIGHT now the Walmart online business is not profitable so adding third party sellers will allow
the company to make more money. Not only will the company make money from the commissions
on sales fees it collects from sellers, it can then up-sell merchants on more products: ads, delivery
services and even lines of credit through their partnership with Goldman Sachs.
THERE is a long way to go to catch up to Amazon, which has more than 1.9 mi,ion active third
party sellers. Walmart has not disclosed figures, but according to sources, it has a way to go before
profitability.
BY opening the platform to overseas third party sellers the company also risks a problem with
poor quality or counterfeit items. A US Government study from a couple of years ago reported that
over 88% of counterfeit goods coming into the United States came from China and Hong Kong.
Walmart is of course aware of this and has slowly tested the overseas partners platform. We are
told that there is a very rigid process for vendors to join on the platform.
MANY sellers say that they joined the Walmart.com platform to very simply expand the “eyeballs
on their goods” and try to expand their sales. There is a great potential for vendors when they add
a high profile selling machine like Walmart to their marketing channels. Walmart.com boasts that
they receive over 120 million shoppers on their site every week. This is a tremendous amount of
traffic that most retailers can only dream of.
WE have read reports from retailers that have signed onto the Walmart platform that they have
been successful with the integration into this channel. Some even went as far to say that they were
frustrated with Amazon because of the stiff competition, often from foreign sellers undercutting
prices. This, of course, may also be an upcoming problem on the Walmart site as well. But for now
the time is right to take advantage of the opportunity to market through the goliath.
For Late-Breaking Industry News Visit: www.RetailersForum.com
If It Affects Retailing We Report On It!
Page 14 JUNE 2021 | RETAILERS FORUM MAGAZINE
WE SHIP WITHIN 24 HOURS...WORLDWIDE!
Women’s ☛ ☛ Clothing
Lingerie
☛ Shoes
☛ Bags & Accessories
Sexy Bateau Neck Sleeveless Euramerican
Mandarin Collar Fur Collar Pink Cotton
Sheath Mini Dress Sequined Knee Dress L/S Collage Design
Parkas
$
6 49 $
3 99
$
13 49
V Neck One-Piece Skinny
$
6 49 Round Neck 3/4 Sleeve Plaids
$
13 99 INVENTORY
REDUCTION SALE
50
UP TO
50 % OFF!
NEW ITEMS WEEKLY
SHOE SELL-OFF
$
6 99 $
2 75 $
8 49
Sexy Halter Neck Bra Set Red Lace Mini Dress
Winter Flat Low Heel
Ankle Snow Boots
Winter Rivets Lace Up
Chunky High Heel
FACTORY DIRECT
NO MINIMUM
$
14 49 $
21 49
All Credit Cards Accepted
www.ClothingWare.com
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 15
Page 16 JUNE 2021 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #23 on page 11 • www.Vendor411.com
Want More Info? Circle #23 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 17
STYLE IN FASHION INC.
WEST-SIDE DESIGNS
We Carry Winter
Sweaters & Jackets
at Moderate
Prices
MANY STYLES AVAILABLE IN
DASHIKI PRINT
for Men & Women
Imported from
Thailand & India
Tie-Dye, Hawaiian Print,
Solid Acid Wash, Printed Dresses,
Baby Doll Dresses, Blouses,
Skirt Sets, Pant Sets, Skirts, Sundresses,
Umbrella Dresses in Rayon & Cotton
Fabric. We also carry Magic Wrap,
Sarongs, Handkerchief Dresses, Pancho
Tops - all in Regular and Plus Size.
We also carry
Belly Dance & Zumba
outfits in lots of different styles.
321 Olympic Blvd. Los Angeles, CA 90015
Tel: (213) 624-9728
Fax: (213) 624-2115
email: Andy@StyleInFashion.com
View Our Catalog Online or Call for Catalog
SAMPLE
PACKAGE
$300
Quantity
Discounts
Available
www.StyleinFashion.com
Want More Info? Circle #28 on page 11 • www.Vendor411.com
www.HeavenlySuits.com
FULL COLLECTION OF DESIGNER TOP QUALITY
CHURCH SUITS FOR WOMEN AND MEN
Donna Vinci 1 Pc. Dress Set
11691 Black/Purple
Regular Price: $249.00
Your Price $99.00
Donna Vinci 2 Pc.
Jacket & Skirt Set
5658-N • Black/Print
Special Price $179.00
Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits
All Sizes in Stock - 4 Through 34W
www.HeavenlySuits.com
Return to In-Person Sourcing at TMC in July
July 12th, 2021 - Buyer preview 11th
TMC has prepared to welcome you back safely.
TMC has changed its operations to comply with governmental guidelines for keeping people safe.
Sanitizer stations
throughout
center
Protective
masks
encouraged
Building
occupancy
reduced
Enhanced
cleaning
& disinfecting
Pre-packaged
grab-and-go
meals
Increased
outdoor air intake
& filtration
Registration for our next Market is open:
• July 12th, 2021 - Buyer preview 11th
REGISTER AT
www.tmcexpo.com
Name brands & extreme value merchandise
America’s largest permanent collection of closeout specialists
Practically the entire closeout industry under one roof
TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright 2021
Page 18
JUNE 2021 | RETAILERS FORUM MAGAZINE
TMC April 2021 RF Ad 7x4.5.indd 1
5/13/21 4:41 PM
DESIGNER HANDBAG CLOSEOUTS!
Authentic Designer Brands - Great Pre-Owned Condition - Lowest Prices!
Started in 2007 our unique company sources quality authentic pre-owned designer handbags
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Kate Spade- Small Karen
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Bottega Veneta- Velvet &
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Prada- Black Leather Bag
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Versace- Black Patent
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Reed Krakoff - Color
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Ted Baker- Bovine Leather
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Michael Kors- Gold Chain Strap
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Cole Haan- Ivory Leather
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Kate Spade- Small Bright
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Diane von Furstenberg- Blue
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Jimmy Choo- Distressed
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Christian Louboutin- Cream
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OUR WEBSITE UPDATES WEEKLY - SHOP ONLINE OR AT ONE OF OUR 4 NORTHEAST STORES
www.BagCloseouts.com
Rafe- Ivory Leather Studded
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 19
Professional Grade RC Toys & Drones
www.SoaringRC.com
Airsoft Guns • RC Cars, Boats, Helicopters
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ZOHD Dart250G
570mm Wingspan
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AIO Wing EPP FPV RC
& R9M 2019 Module
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System with mounted
$
59. 99
Super 8 and T antenna
$
87. 99
BETAFPV HX100
FrSky Transmitter Taranis
100mm FPV Quad
X-Lite S 24CH Radio with
built in FrSky RXSR
PARA Wireless Training
BETAFPV 75X HD Whoop Quadcopter
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www.SoaringRC.com • Everything FUN!
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AUTO • HOME • ELECTRONICS • SPORTS • TOYS • APPAREL • SHOES • HEALTH & BEAUTY
Flying RC
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6.96
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Page 20
RAXFLY Magnetic Car
Phone Holder L-Type Air
Vent Stand for 4-7 inch
$
2.99
Black Mini Aluminum UV ULTRA
VIOLET 9 LED FLASHLIGHT Torch
Light Lamp
$
3.99
50000mAh Power Bank
Pack Portable USB Battery
Charger For Mobile Phone
$
19.99
www.CartoonConcepts.com
JUNE 2021 | RETAILERS FORUM MAGAZINE
6 In 1 Pen Screwdriver Scale
Touch Screen Ballpoint Pen
Stationery Supplies
$
4.99
56S Bluetooth In-Ear
Earphones Sweat-Proof
Stereo Earbuds Headset
$
2.99
Collaborative
Collections
FRESH NEW LOOKS FOR TODAY’S LIFESTYLES
Dozens of
Top Designers
Fontana 2.0 - VERIANA
Retail: $116.93
Wholesale: $21.06
Guess - W74A61D2R90
Retail: $152.05
Wholesale: $85.43
Guess - W83N23
Retail: $175.57
Wholesale: $91.29
Pinko Shirt - 1G12N6-Y3LL
Imperial - CGJ8VGO
Calvin Klein Tee- J20J204721
Retail: $245.80
Retail: $67.89
Retail: $80.76
Wholesale: $63.19
Wholesale: $21.06
Wholesale: $44.47
BoutiqueCloseouts.com
Click on DAILY DEALS for Retailers - Buy Wholesale (scroll to bottom of site, click on WHOLESALE)
All Sizes Available • Low Minimum Orders • Special Wholesale Prices - Retailers Must Register on Site
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 21
SHEETS - PILLOW CASES - DUVETS - CURTAINS - QUILTS - TOWELS
WHOLESALE BEDDING & HOME GOODS
Luxury high-end linens at wholesale prices from one of America’s largest wholesalers
450 THREAD COUNT
100% COTTON SHEET SETS
MSRP $87.98
$ 29.99
ARTISAN MODERN JACQUARD CURTAIN PANELS
54” Wide x 84” Long with Top Grommets (Single)
MSRP $39.99
$ 4.99
Great
Items
for your
Store
or
Flea Market
Booth
FLORAL 5 PIECE LINED JACQUARD CURTAIN PANELS
52” Wide x 84” Long
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ROYAL 500 THREAD COUNT
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3 PIECE SOUTH GATE PRINTED 100% COTTON DUVET COVER SET-MSRP $79.98
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MAYA EMBROIDERED 100% COTTON DUVET COVER SETS
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HUNTINGTON EMBROIDERED 100% COTTON PILLOW SHAMS-2 PIECE-MSRP $39.99
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WHOLESALE PACKING SUPPLIES
Great for E-Tailers • Lowest Prices
Poly Mailers • Bubble Mailers • Tapes • Stretch Wraps • Industrial Supplies
36 Rolls
THIS MONTH’S SPECIAL
1.57 MIl
Per
Clear Packing Tape..... $ 2” x 110
Case
36.88 Case Yards
1.57 MIl
2” x 110
Yards
SAME DAY SHIPPING FROM OUR OHIO WAREHOUSE • BULK QUANTITY PRICING AVAILABLE
www.SalesGroup.Org
Page 22 JUNE 2021 | RETAILERS FORUM MAGAZINE
QUALITY PLUS-SIZE APPAREL
Great Selections - Current Styles
TOPS • JEANS • SWIMWEAR • DRESS SPECIALISTS
Spaghetti Straps Polyester
Summer Sequins Standard
Women’s Tank Top
$
17.13
SUMMER BUTTON
STANDARD WOMEN’S
TANK TOP
$
15.06
SHORT PLAIN ROUND
NECK SHORT SLEEVE SLIM
WOMEN’S T-SHIRT
$
24.82
DIAMOND REGULAR
LONG SLEEVE WOMEN’S
SWEATER
$
22.44
ZIPPER V-NECK FLORAL BOHEMIAN
WOMEN’S MAXI DRESS
$17.75
PLANT PRINT SLEEVELESS VACATION
WOMEN’S TANK TOP
$8.75
WHITE LONG SLEEVE TIE WAIST
WOMEN’S BLOUSE
$18.92
LACE HOLLOW FLOWER PRINT
BACKLESS WOMEN’S TWO PIECE SET
$17.30
AFRICAN FASHION RUFFLES
FRONT SHEER PLAIN STAND
COLLAR WOMEN’S BLOUSE
$
32.10
POCKETS ANTI-SWEAT
WOMEN’S SPORTS
SHORTS
$
18.60
PLUS SIZE COLOR BLOCK ONE
PIECE BEACH LOOK PATCHWORK
WOMEN’S SWIMWEAR
$
23.32
PLAIN OFF SHOULDER THREE-
QUARTER SLEEVE STANDARD
LOOSE WOMEN’S T-SHIRT
$
16.63
BUY WITH CONFIDENCE • MIX AND MATCH WHOLESALE ORDERS
• FREE SHIPPING ORDERS OVER $ 99.
www.StylishPlus.biz
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 23
AUTHENTIC NEW DESIGNER HANDBAGS
TORY BURCH ~ MICHAEL KORS ~ COACH ~ KATE SPADE ~ COACH
All Merchandise Certified Authentic
NO MINIMUM ORDER • WEEKLY SPECIALS
Michael Kors Jet Set Travel
Medium Carryall Tote
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Coach F36658 F37807
Reversible City Tote Light
Khaki Blue
$162.99
Tory Burch Kerrington
Large Square Tote Garden
White Floral Laguna
$266.99
Michael Kors Mott
Small Satchel
Brown MK Coral
+ Sangria Trifold
Wallet-$626.00
$208.99
Michael Kors Abbey Large Cargo Backpack
Black MK + Leather Phone Wallet ~ $646.00
$208.99
Michael Kors Hayes
Medium Trifold Coin
Case Rose Hold MK
Signature Pink
$57.99
Michael Kors
Jet Set Travel
Cross-body Fuchsia
Pink with Wristlet
Clutch INSERT
$92.99
WWW.BAGVENDORS.COM
Kate Spade Cameron Street
Flock Roses Small Hayden
Satchel Black Floral
$187.99
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Page 24 JUNE 2021 | RETAILERS FORUM MAGAZINE
CoolG owing.com
LED Light Saber Sword
Pink (2-Mode)
$
2.99
LED Heart
Wand
$
21.95
Economy Glow Necklace
Blue - 50-Pack
$
16.95
Flashing Party Hat
Red - 6 pk
$
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Accents Mini LED
String Lights
$
7.99
Glow in
the Dark
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$
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Cool Glow Bottle Collars
50 pk Yellow
$
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LED Atomic Glow
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$
2.59
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Cool Glow Mugs
Pink (30 per Pack!)
$
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4” Glow Sticks
(50-Pack)
$
24.00
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Assorted Shapes (24-Pack)
$
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Yellow - 100 Pack
$
15.99
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$
9.95
YOUR SOURCE FOR ALL GLOW PRODUCTS
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IF IT GLOWS...WE HAVE IT!
www.CoolGlowing.com
LED Fiber Optic Gift Bow
6 Pack
(Blue, Gold, Silver, Red, White, Green)
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10.99
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 25
Ultimate Source for Wholesale
BRIDAL MERCHANDISE
Glitter Wedding Card Box
$24.99
We stock Everything For
Wedding Stores & Event Planners
Servicing the Industry Since 2003
Birch Wood Engraved Ring Box
$8.99
Vintage Charger Plates
$14.99
Hobnail Glass Candle Holders
$8.99/set
Silk Rose Petals
$2.49
FREE SHIPPING ON ORDERS OVER $ 99 ++++ ALL CREDIT CARDS ACCEPTED
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GREAT IN-STORE AND TRADE SHOW GIVE-AWAYS
PREMIUM CUSTOM PRINTED
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Made
in
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¢
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as
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as 94
as
¢ as
low
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low
low
as 89 as 63
OUR NEW WEBSITE LETS YOU ORDER BY INDUSTRY!
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www.PromotionalRewards.
.PromotionalRewards.com
Page 26 JUNE 2021 | RETAILERS FORUM MAGAZINE
Smartphone Wallet
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¢
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w/WiFi, 16GB
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(Verizon)
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www.CELLCITY.BIZ
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 27
THE LINGERIE
SPECIALIST
~ Over 1,000 styles in stock! ~
Lingerie sells year round
We welcome small orders
and deliver worldwide.
Many clearance items giving
you 100% mark-ups.
Large profits
www.FlirtyWholesale.com
YOUR RESOURCE FOR PROFITS
REFURBISHED COMPUTERS
Over 25-Years
of Expertise in
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and Peripherals.
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within 24-48 hours
from our 10,000 sq. ft.
Refurb Center.
THIS MONTH’S SPECIAL:
LENOVO FULL SET
$
299 00
ACCESSORIES • LAPTOPS • TABLETS • DESKTOPS • MORE!
www.RefurbShops.com
Page 28 JUNE 2021 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #6 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JUNE 2021 Page 29
Start.
Grow.
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Our specialty is helping small and
mid-sized businesses achieve success.
Contact us for free consultation.
1-800-433-7002
info@ForumBA.com • www.ForumBA.com
Wholesale Coffee
• PODS • K-CUPS • WHOLE BEAN & GROUND • TEA • SPORTS MIXES • EQUIPMENT • PARTS & ACCESSORIES
Sell To Cafés, Offices, Consumers
COFFEE FROM AROUND THE WORLD
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BEAN OR GRIND
www.BeanWholesalers.com
Page 30 JUNE 2021 | RETAILERS FORUM MAGAZINE
STOCK UP YOUR STORE
DIRECT FROM CHINA
We are a full service wholesaler operating our own factory and distribution centers in China with daily shipments to the USA and around the world. Fast DHL, EMS and UPS shipping at great rates.
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55.95
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www.FindItChina.com
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 31
FORUM WORKSHOP
forumworkshop
OPERATING YOUR
R e t a i l
Operating
Your
RETAIL STORE
S t o R e
THE MEN AND WOMEN
IN THE MIDDLE
Continued from last issue...
Operating Your
RETAIL STORE
work in the field and spend a lot of time traveling.
Distributors take orders by phone, fax, or
modem. They may hear from more retailers in
a day than the field sales staff can visit in a
week.
Other companies rely on independent sales
representatives – commonly called reps – to develop,
service, and sell to their retail network.
Reps function much like a company’s own
sales force. Usually they represent the product
lines of companies too small for a dedicated
sales staff, or for suppliers without sales staff in
a particular region of the country. Reps usually
handle only one brand in a category. They may
represent several suppliers in an industry as
long as those products are not in direct competition.
This can give them a much broader sense
of trends; reps are especially well attuned to
what’s happening at retail.
Most salespeople don’t actually deliver the
goods they sell. Your order will get passed on
to the supplier’s own warehouse, or to a distributor
who fills the order. Some distributors
function as shipping warehouses for the manufacturer.
Others operate as product wholesalers,
a retailer to the retailer. Some
distributors publish a catalog detailing the variety
of products available for order and delivery.
Since they’re more often specialists in a category
rather than a particular manufacturer’s
line of product, distributors often have the best
insight into market trends. Other salespeople
Page 32 JUNE 2021 | RETAILERS FORUM MAGAZINE
While their primary function is to sell, anyone
serving as the supplier’s middle man should be
regarded as an ally in developing your store’s
marketing program. They’re a good source for
information on what products will be promoted,
when, and how. They can help you acquire
everything related to product support,
from literature and ad slicks to co-op dollars for
local advertising.
Occasionally you may deal with an individual
who actually makes the products he wants
your store to sell. This is especially true for
stores marketing arts and crafts or other oneof-a-kind
products. The often self-employed
producers of these goods usually lack the resources
to extend the payment terms available
from distributors and manufacturers. The best
they can do is agree to supply you with goods
on consignment. The maker of the craft sets her
price, and you’re free to add whatever margin
seems reasonable. When the product sells, the
artist gets paid. This strategy benefits both parties,
especially when either is building a business.
Selling on consignment gives the supplier
a market to prove the worth of the product. For
you, it’s a risk-free opportunity to experiment
with new inventory.
continued...
August 22 - August 25, 2021
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 33
DEFINED BY PRICE
Regardless of how your store acquires its stock,
one of the toughest challenges facing you is establishing
a pricing strategy. Price sends consumers
a loud message about who you want to
be. People shop specialty stores for the combination
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They expect to pay a little more for that
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the reasons the store exists.
PLATFORM Price must allow room to cover expenses and
provide a living wage. If the store concept cannot
deliver that much return, you chose the
forumworkshop
FORUM WORKSHOP
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a decent wage. A benefits package is
smart, too; it’s cheaper to hold on to your old
employees than find, hire, and train new ones.
Only after you’ve met all those obligations can
you start thinking about your own salary. So if
your pricing doesn’t allow room to cover all the
basics, there won’t be much of anything in the
till by the time you dip into it for your compensation.
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Page 36
THE MASTER OF ALL TRADES
JUNE 2021 | RETAILERS FORUM MAGAZINE
forumworkshop
FORUM WORKSHOP
Getting paid is but one among your many concerns.
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 37
Supreme confidence and optimism are requisites
for anyone willing to surrender the security
of employment to make their own careers.
Still interested? Then it’s time to assess your
skills and begin building the foundation for
your retail empire.
Have You Got What It Takes?
Eager to work 7 days a week, at least 15 hours
a day? Looking for the chance to spend even
less time with family
members and loved ones
than you already do?
Ready to give up vacations
or holidays for the
next year ... or two ...
maybe five? Can you
forumworkshop
forumworkshop
FORUM WORKSHOP
muster enthusiasm about surrendering the security
of employment for the personal and financial
risks of self- employment? Do you
cherish an opportunity to toil harder, longer,
and possibly for less money, so you can be your
own boss?
If you can answer yes to these questions – and
that doesn’t scare you – you’ve got the attitude
to make it as a retail entrepreneur. For if there’s
one trait shared by every entrepreneur, evident
in every success story you’ve ever read, it’s a
singular determination to pursue one’s dream,
one’s goal, whatever the odds.
IN LAYMAN’S TERMS:
YOU MUST BE WILLING
TO DO A LOT OF HARD WORK.
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 39
FORUM WORKSHOP forumworkshop
Hard work isn’t enough to secure your store’s
future, though. There are other business skills
and personality traits that will help you bring
your dream to life. What skills you lack, you
can develop. But without an entrepreneur’s unshakable
drive, the challenges that go into
opening your store will overwhelm you.
THE ENTREPRENEURIAL SPIRIT
The entrepreneur
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You can be stubborn
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you must be honest
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You must be goal-oriented, and willing to do yourself
whatever is required to nurture your dream to
life. You’ll need to stick with a strategy as long
as you’re convinced it best serves your goal.
But if you’re shown a better way, you’ll need to
eagerly surrender yesterday’s plan for today’s
solution.
If you’re an entrepreneur, what will matter is
success, on your terms. You’ll need to believe
in yourself and your business dreams, absolutely.
Your motivation must be the opportunity
to realize a personal vision, not convincing
the rest of the world of your vision’s merits.
What the world thinks now shouldn’t matter to
you; the world will catch up, eventually. You’re
preoccupied with achieving personal goals that
will bring you a more rewarding career. Your
commitment is complete; and you’ll throw
into achieving that goal, entirely.
continued...
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Page 40 JUNE 2021 | RETAILERS FORUM MAGAZINE
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forumworkshop
FORUM WORKSHOP
Your enthusiasm should be
☺
contagious, because you love
what you’re doing. It also
springs from your drive to
provide meaningful service
to the community through retailing.
The entrepreneur finds the better way
of doing things, and draws rewards and fulfillment
when the public recognizes his contribution.
These are spiritual rewards, the emotional
satisfaction a business brings that you can’t define
in dollars and cents.
You’re in it for the money, surely. But that
should be more the symbol than substance of
your success. Your drive demonstrates your
dissatisfaction with the statues quo. The security
of a nine-to-five job, a measured climb up
the career ladder – that’s right for somebody
Page 42 JUNE 2021 | RETAILERS FORUM MAGAZINE
else, not you. You’ll work longer hours, and
perhaps make less money, for the independence
that comes only with controlling your
own career.
Psychologists, psychiatrists, and academics
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their vision.
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 43
FORUM WORKSHOP
forumworkshop
The entrepreneur is the athlete of the business
world. The individual who summons every resource,
every skill and experience, and patiently
applies all of this to reaching his goal.
He cherishes the challenge as much as the
progress in making his way. The entrepreneur
is at once the contestant and opponent, runner
and referee. It’s her race and prize. Tempered
by disappointment, the entrepreneur never
loses sight of the goal, no matter what the odds.
Everyone loves a
success; no one
cares about a success
in the making.
Until you arrive,
you’ll face a long
and lonely road.
The climb to the
sesses
top, to the realization of your dream, is one demanding
self-reliance. You should know, or
you’ll learn, to trust none but yourself. Entrepreneurial
experience teaches the essential
truth of the proverb “If you want something
done, do it yourself.” The reach for independence
and self-determination is the entrepreneur‘s
response to the world. If you’re truly an
entrepreneur , you want more for yourself than
anyone else can deliver. In the early stages of
building the business, you alone are the keeper
of the dream.
You’ll make demands of everyone, but no more
than of yourself. The challenges you’ll face are
greatest at the outset, but they never abate. Certain
characteristics, innate traits, tilt the scales
in favor of success for the individual who posthem.
continued...
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FORUM WORKSHOP
forumworkshop
You need a positive attitude, a certain cockiness
built of confidence, unshakable determination
and enthusiasm. Beyond that, the skills required
for success can be developed or hired.
What separates the achievers from the aspirants
is awareness of their own limitations.
Stubborn to a fault, single-minded, immune to
criticism, you must also possess the instinctive
sense to recognize when to turn to outside help.
That’s a point of strength, not an admission of
defeat. Nature endows
but few of us with everything
required to make a
success of our dreams.
The entrepreneur is the
one who can build on
strengths by compensating
for weaknesses.
Page 46 JUNE 2021 | RETAILERS FORUM MAGAZINE
Recognizing which skills you have, and which
you lack, is a necessary first step in that process.
The retail entrepreneur must be both an effective
business manager and a skilled marketer.
Your management and marketing skills will either
support the vision through to success, or
crumble from the stress that results when one
takes on more than one should, or strives to do
more than one could.
THE RETAIL MANAGER
Every business depends on an effective manager,
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and ensures the entire operation runs smoothly.
The retail manager must effectively manage
store operations and manage people. Each re-
quires certain skills and attitude.
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FORUM WORKSHOP forumworkshop
Review the following sections to help identify
the skills you need to improve or develop if
you are to give your store a fair chance of success.
BEING THE BOSS MEANS YOU
HAVE TOTAL RESPONSIBILITY
As the owner/operator, you’re heir
to every responsibility related to
managing your store. You have all
the responsibility, all the authority
for building success. You own
whatever headaches and triumphs
the business brings.
As your business grows, or if business start-up WHERE’S
resources allow it, you may decide to hire staff
to handle some of the key areas of responsibility
like running your business office, supervising
the sales floor, or buying inventory. But if
you’re like most start-up retailers, you can expect
to wear all hats and catch all the grief and
what little praise falls your way. As the manager,
you’ll handle all the decision making related
to running the business; everything from
buying light bulbs to balancing the books and
seeing Uncle Sam gets his due. Each area of
management responsibility demands a certain
level of awareness and skills, if not absolute expertise.
You’ll Need to Manage the Money
WHERE’S THE MONEY COMING FROM?
IT GOING? WHAT’S LEFT?
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Page 48 JUNE 2021 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 49
FORUM WORKSHOP forumworkshop
From long before the
store formally opens its
doors to closing day, finances
should top
your concerns. Just as
money drives the national
economy, cash
flow keeps your store
on the road to success.
You don’t need to be a certified public accountant,
but familiarity with basic principles of
bookkeeping is strongly advisable. You should
know how to project costs, read and keep a balance
sheet, and analyze financial records for insight
into the business. Your financial
responsibilities will also entail controlling
spending activities, budgeting expenses, and
reconciling records and accounts. Managing finances
means accurately projecting how much
funding the store will need, and when.
These skills can be self-taught from articles like
this one, learned in night courses, and mastered
through experience. You can also make it a
computer-learning process, developing your
skills as you learn how to run your business
with a computer system. Computer hardware
and software should be considered the basic
tools of business management in the 21st century.
For now, it’s enough to say few retailers
will be able to conduct business without them,
and remain competitive. Computers are work
savers. The right program, or application, will
help organize all management responsibilities,
do the books, reconcile accounts, and provide
you with up-to-the-minute insight into any aspect
of the business.
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Page 50 JUNE 2021 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 51
FORUM WORKSHOP forumworkshop
You’ll Need to Manage the Inventory
All stores sell something. Products are your
business, so everything related to what you sell
and why is your decision. Managing inventory
begins with selecting the right product mix.
You'll need to respond to trends, seasonal and
otherwise. What everyone wants this month,
you won’t be able to give away next month.
You must know how much to order, when, and
then when to reorder. When something starts
to languish on the shelves, you must sense
when it’s time to drop prices and cut losses.
To a certain degree, experience will endow such
instincts. From the beginning, though, you
should develop a practice of maintaining accurate
inventory records. Any retailer who enters
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Page 52 JUNE 2021 | RETAILERS FORUM MAGAZINE
business today thinking
he can keep the stock
records in his head is
inviting in thieves or
misfortune. In either
event, you won’t really
know how much you
lost. Again, a computer
system, as an organizational
tool and time
saver, is recommended.
Success as a retailer in the 21st century will owe
much to the science of specialization. One of
your ongoing challenges will be to keep pace
with the latest developments in your category.
It won’t be enough for you to visit trade shows
for an annual update on your industry.
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 53
FORUM WORKSHOP forumworkshop
Your viability as the expert demands you constantly
sift through manufacturer announcements,
distributor catalogs, trade journals, and
the business section of the local paper in pursuit
of the next competitive advantage. With
that, you’ll continually monitor the competition,
both through their advertising and inside
their stores.
As inventory manager, you’ll pull together the
product mix that differentiates your store from
every other store handling the same products.
Once that mix is determined, and the products
are in stock, you’ll also need to set up displays
that draw shoppers to the products. You’ll decide
what receives prominent play on the sales
floor, and when it’s appropriate to rotate the
merchandise.
If the sales strategy
includes telemarketing
sales or mail
order, inventory
management also entails
delivery service:
packing and shipping
products by the
cheapest carrier and making sure they reach
their destination. As if you didn’t have enough
to contend with.
You’ll Need to Manage People
Since retailing is a people business, you’ll need
to be a “people person”: an effective communicator,
ever the charmer, yet able to draw the line
and stand your ground when the situation demands
it.
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Page 54 JUNE 2021 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 55
FORUM WORKSHOP forumworkshop
☎
Managing relations with
people will put you in
contact with 3 groups:
staff, suppliers’ representatives,
and customers.
When dealing
with anyone, the ability
to communicate directly
and effectively, in writing, person to person, or
over the phone, is the basis of rewarding relationships.
When you need to convey a point –
whether placing an order or setting employee
policy – the message should be above debate.
Managing staff requires responsiveness to their
needs. Effective managers inspire rather than
direct others. They let others know exactly
what is expected of them. They promote spirit
and team so people want to contribute to the
common good. A team is composed of individuals;
the smart manager recognizes the potential
and limits of each player. He asks without
demanding, and helps people test their skills
and develop their potential. Still, the effective
manager establishes definable benchmarks of
what’s expected and what will be accepted
from others. The manager remains gracious to
a point, but firm beyond that.
In dealings with suppliers, you’ll have certain
expectations, yet you’ll need to recognize your
own obligations. You must remain a loyal customer
as long as that loyalty is rewarded. You
must be open to suggestions on how to help
your business. You’ll need to be honest and
open with suppliers in all dealings, and demand
the same respect from those you trade
with.
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 57
FORUM WORKSHOP forumworkshop
These same attitudes will guide your relations
with customers. In the early history of most retail
operations, the store owner is the store to
shoppers. She’s the salesperson, the stock clerk,
and cashier all rolled into one smiling individual.
Enthusiasm always wins customers over.
In all dealings with customers, store personnel
should follow the owner’s lead and maintain a
degree of professionalism and warmth. No one
enjoys dealing with a retail salesperson who
comes across as slick and primed for any sale.
Managing people requires
combining the
psychological and intuitive
skills mentioned
earlier with an
ability to communicate
directly and effec-
pect
tively. You’ll need to be a skilled observer, able
to read faces and interpret body language, cognizant
of how the pause in the conversation defines
intent. You need the innate ability to hear
what shoppers say, and understand what they
aren’t saying.
Such skills must be cultivated. Your classroom
could be any public place where people interact.
But since stores are your future, that’s
where you should begin your education. Even
before you know what type of store you want
to run, visit all stores as an observer of the people
who work and shop them. Solicit the help
of salespeople. Test their knowledge and skills,
and learn from their responses. Your experiences
should give you direction and insight on
how to treat your customers, and how they exto
be treated.
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Page 58 JUNE 2021 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 59
FORUM WORKSHOP
forumworkshop
☺
Stop by the customer service
desk. Listen to shoppers
and their frustrations.
Watch their behavior. How
do the clerks handle them?
What works, and what
doesn’t? Is there anything
you would do to improve
relations?
The store owner who understands people,
what they want and how to please them, is one
whose business enjoys a head start. The skills
required for business management and marketing
can be acquired through training or experience.
Anyone who emphasizes those over
“people” skills is denying the reason all stores
exist and prosper: to serve the shopper.
Page 60 JUNE 2021 | RETAILERS FORUM MAGAZINE
The retail manager demonstrates a certain respect
for others and an interest in them. To sell
to people, you must like them, generally and
individually. After all, that’s what retailing is
all about: serving people.
THE RETAIL MARKETER
Put a good selection of products in a well-designed
store and you’ll soon starve ... if that’s
all you do. Why? Because before shoppers buy
from your store, they must know it’s there.
Telling them about the store, what it offers and
why they should shop there, is a make-or-break
challenge for you. As the store owner and its
business manager, your marketing responsibilities
are as critical to the fate of the business as
your management skills.
continued...
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QUALITY • RETAILERS TRUST FORUM MAGAZINE • SERVICE
| JUNE 2021 Page 61
FORUM WORKSHOP
forumworkshop
It’s not enough to develop, nurture, and manage
your vision of the perfect store, you must
also sell others on the concept, continually.
Whenever you seek financial backing for your
store – be it from banks to finance your dream
or the customers you hope will flock to your
latest sale – you’re involved in marketing.
Marketing is as much about public relations as
promotions. It shapes the best face you put before
your customers, the store image that invites
them in or keeps them away. The store
name, logo, design, and displays, special promotions
and sales, community involvement,
and advertising all fall within your realm as retail
marketer.
If you’re serious about going into business for
yourself, you already possess the basic skill of
marketing: confidence in your abilities and vision.
If you don’t believe in your store concept,
and question your ability, read no further. This
article is written for people who know they can
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believe in it yourself?
If you have that confidence, you shouldn’t have
trouble summoning the enthusiasm to promote
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you won’t find in any book, and you can’t get
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your psyche from the outset.
The successful retail marketer
has such a great store, with
such a great selection, that
she’s bursting to let the world
know where it is.
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Page 62 JUNE 2021 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 63
FORUM WORKSHOP
forumworkshop
In getting that word out, you’ll be challenged
to use public relations, promotions, and advertising
to create the positive perceptions that
will win loyal customers for your store.
THE MYTH OF FREEDOM
Now that you’re familiar with the breadth of
responsibility that goes with running a store,
perhaps it’s worth pausing a moment to reflect
on your dream of freedom through retailing.
Page 64 JUNE 2021 | RETAILERS FORUM MAGAZINE
As demonstrated in the previous pages, running
your own retail store is all about hard
work, dedication to long days, and uncertain
gains. If your definition of freedom holds no
place for these, then you should not assume the
risks of starting your own retail business. The
freedom the store promises is the sense of liberation
that comes with controlling your destiny.
Certainly hard work is required, but you’re the
sole beneficiary of that dedication, not some
guy in the big office at the end of the hall on the
5th floor.
When you wake up
in the morning,
when you go to bed
at night, as the store
owner, you’re in
charge. You may
work long hours,
you may lose a few hairs, but your success, or
failure, is entirely your own. And when there’s
another generation hungry to climb up the career
ladder, there won’t be anyone who can
push you out of the business you nurtured and
brought to success yourself.
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 65
FORUM WORKSHOP
forumworkshop
If that sounds like freedom to you, running
your own store definitely promises a better future
than the alternative.
HONING YOUR SKILLS
That said, the faster you develop your skills,
the faster you’ll be able to set that dream in motion.
One of the most valuable attributes you
can possess is an ability and willingness to recognize
personal limitations. When there’s
something you can’t do, better to hire the person
who can than stumble deeper into a maze
of your making.
Most of these skills required of you can be developed
on your own, either through self-education
or by attending evening courses or
professional development seminars. You must
be realistic in terms
of personal expectations
and obligations,
though. You
can study store design
at night school
for a semester, or hire a consultant who can do
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time as a limited resource.
Take a few moments to fill out the skills evaluation
chart following. Be honest and thorough
with your answers; you want to identify your
weaknesses so you can improve your skills.
Use your time now, as you begin investigating
your options and planning your store, to improve
your skills. Observe and learn from the
success of other retailers.
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Page 66 JUNE 2021 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 67
FORUM WORKSHOP forumworkshop
Talk to store owners about the business of retailing.
Fill out the skills assessment chart and
use it as a guide, then begin working to improve
your skills in the management areas
where you recognize your own weaknesses.
Enroll in business classes if your time allows,
or become a regular customer at the self-help
section of the local bookstore. If you already
own and use a computer, investigate accounting
and business management software. The
computer will prove an invaluable tool in every
phase of planning and managing your store,
and save you time in the process.
And time is the one commodity you’ll always
need more of. The varied responsibilities that
go with being the store owner/operator will
soon make ample demands on yours.
SKILLS ASSESSMENT CHART
Use the following chart as a
guide in honestly evaluating
your skills as a retail manager
and marketer. Simply check
off the categories in which you
have sufficient experience to fulfill the responsibilities
as store owner.
BUSINESS/OFFICE MANAGEMENT
Accounting/Payroll
Purchasing
Billing
Collecting
Taxes
Record Keeping
Computers/Business Software
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Page 68 JUNE 2021 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 69
FORUM WORKSHOP forumworkshop
forumworkshop
PERSONNEL
Hiring
Firing
Motivating/Scheduling
RETAILING
Sales
Customer Service
Buying
Pricing
Sales Planning
Dealing with Salespeople
Negotiating/Tracking Sales
Tracking Competitors
Display
MARKETING
Advertising/Public Relations
Promotion
Writing/Composing Ads/Media Contact
Media Buying
Tracking Responses
CHOOSING YOUR MARKET
If you’ve read this far, you’re obviously serious
about opening your own store. The workload
described wasn’t enough to scare you off, and
you realize opening your own store carries
both risks and opportunity. From here you’ll
start putting theory into practice, and you’ll
plan your store.
The process begins with choosing your market.
Your store’s identity, and your future as the retail
entrepreneur, depends on the mix of products
you sell, the services you provide, and the
customers you serve. We’ll focus on the initial
research you should do as you investigate your
best retail opportunity. Ideally the store you
open builds on your present skills and interests,
the local and national trends, etc.
continued...
Page 70
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 71
FORUM WORKSHOP
forumworkshop
Your first step is to begin
keeping a notebook or
set up a computer file
devoted to your retail
store. When you put
your thoughts and plans on paper, and can return
to them, they assume a greater sense of urgency.
Written plans and established goals
provide a yardstick with which to measure
your progress, or lack of it. For some of us,
writing things down helps organize our
thoughts and plans. Once recorded for posterity,
they’re there as a reference, either to jog
your memory or refamiliarize you with something
once learned but forgotten.
You can increase your chances for success if
you enter a product market already familiar to
you. So the investigation begins with an assessment
of what you bring to the venture in background,
skills, and interest. This information
should provide insight on the products or
product categories you are best suited to sell.
In your first entry, describe yourself: age, income,
family, interests, things you enjoy doing,
things you hate doing, and anything else you
would use to describe you. Include your major
accomplishments or disappointments, as well
as your personal and financial goals.
Next compose a few lines summarizing why
you want to go into business for yourself.
What’s so bad about your present job? How
will owning your business improve that? What
do you want from your store? What will it take
to make you happy? What strengths do you
bring to business?
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Page 72 JUNE 2021 |
RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 73
FORUM WORKSHOP
forumworkshop
What skills do you need to improve? What
kind of income are you looking for? What excites
you most about being in business for
yourself? Least? What do you expect to gain,
professionally and personally, from opening
your own store?
Finally, focus on your present thoughts about
your store. Do you have any particular store or
store type in mind, or do you just want to open
“a store?” What will you sell? Where will it be?
Who are your customers?
SELL WHAT YOU KNOW
Unless your plans for a career in retailing are
built around buying an established store, your
responses to the last set of questions demand a
great deal of time and thought and will evolve
in the process. Deciding what type of store
you’ll open, selecting your merchandise, and
identifying your market niche, when taken together,
amount to defining your business.
As mentioned earlier, today’s retail marketplace
offers distinct opportunities for the specialty
store concept. There are certain store
types that, given the right location, will usually
succeed: the combination convenience
store/gas station sitting
at the exit ramp of a
busy interstate; the pharmacy/health
and beauty
aid store across the street
from the major medical
center; and the newsstand/candy
shop at the
entrance of the commuter
railway station.
continued...
Page 74 JUNE 2021 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 75
FORUM WORKSHOP forumworkshop
Unfortunately, the prime
real estate that all but
guarantees prosperity
for certain retail ventures
has by now all been
claimed. Sure, the occasional
new interstate or
major shopping mall
will still be built. But today the typical independent
retailer has to rely on more than location
to deliver customers. The store itself must
possess some compelling feature that makes
people want to shop there.
Today’s trend of huge, generalist discount
stores and price clubs creates a real need for the
smaller specialty store. You can, and must,
focus your business on a narrow segment of the
market, defined either by interest, age group,
or demographic profile. That’s the market upon
which you can build a business. It’s not enough
to put together a selective assortment of merchandise
and wait to tally sales. To be successful
you must present shoppers with solutions
to their purchase needs. That may be as frivolous
as a new doodad to display on their mantel,
or as necessary as a new liner for the
chimney. The successful specialty store gains a
reputation as the unrivaled source for selection
and related services in a select category of merchandise.
Whatever the category, you’ll need to be fully
familiar with the products you sell, and their
applications. It’s not enough to know what is
available in your selected market niche, however.
The specialty retailer must know all there
is about the products the store sells.
continued...
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Page 76 JUNE 2021 | RETAILERS FORUM MAGAZINE
FORUM WORKSHOP
forumworkshop
Remember, the specialty store exists to provide
solutions for a distinct group of customers.
Your knowledge and enthusiasm are an important
aspect of what the store offers.
For that reason, if you want to open a store, but
aren’t yet sure what type it should be, you
should begin the planning process with a thorough
evaluation of your interests and experience.
Look within, first, for anything in your
background, experience, or hobbies that might
lend itself to a retail store. The gourmet knows
food and how to prepare it. The outdoorsman,
camping equipment. The working woman respects
the challenge of balancing career and
family.
In each case above, the individual could develop
a store concept around the interest, im-
mediately identifiable
by shoppers: The
Gourmet Pantry of
special kitchen tools
and condiments; Trips
and Trails, the backpacker’s
warehouse;
Mother’s Helper,
where women find everything from quick
meals to games for quality family time. Whenever
an entrepreneur develops a store concept
around a personal interest or concern, the store
gains a mission. The owner brings genuine passion
to the endeavor, and that can prove contagious
to shoppers. And in pursuing your own
interests and helping others in that pursuit,
running the store is not a job, but a pleasure.
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 77
FORUM WORKSHOP
forumworkshop
Such fortunate retailers can’t wait to get to
work, and they have trouble leaving at the end
of the day.
Creating your store around something you already
know and enjoy strengthens the business.
It’s easier to get enthusiastic about
something fondly familiar than something entirely
new. By selling what you know, you give
yourself a head start and cut down on the time
required to learn an entirely new category of
goods. To succeed as a 21st century retail entrepreneur,
you must be the recognized expert on
what you sell. That expertise should be rooted
in your own experience and interests.
The specialty store draws its appeal from the
combination of product selection and related
services available only there. Camera stores
stock cameras, accessories, and
frames, and offer camera repair
and film processing. Computer
stores sell hardware and software
along with such services
as repair, installation, and training.
Use your own shopping experience
as an aid in identifying potential
market opportunities. Compare your needs for
selection and service with what you’ve found
in the marketplace.
So if you want to open a store, but aren’t yet
certain what kind, get out your notebook and
start jotting down notes. Where are your real
interests and experience? Is there anything
there that lends itself to a specialty store?
continued in next issue ...
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Page 78 JUNE 2021 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 79
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American Express may require separate approval. Merchant Accounts require paper or e-signature applications for completion.
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 81
BUY ALL YOUR
MERCHANDISE
FOR 1/2
REGULAR
BRAND
NEW!
WHOLESALE
COST!
SMART BUYERS OFTEN PAY 10¢ ON THE DOLLAR FOR THEIR MERCHANDISE!
HOW THEY DO THIS HAS BEEN A CLOSED SECRET FOR YEARS. NOW, FOR THE FIRST TIME,
FIND OUT HOW TO BUY THESE BARGAINS. CLOSEOUT SOURCE BOOK CONTAINS THE VALUABLE INFORMATION:
* BASIC INFORMATION ABOUT THE BUSINESS
* CLOSEOUT PUBLICATIONS & ASSOCIATIONS
* CLOSEOUT SHOWS
* GENERAL CLOSEOUT DEALERS
* FREE CLOSEOUTS (BARTER)
* BEST RETAIL CLOSEOUT STORES
* BASIC INFORMATION ON SURPLUS
CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout
merchandise of all types. Author Raymond Lawrence has been in the business for over thirty years and he knows how
to locate the merchandise and shares his knowledge with you. Don’t get the idea that closeouts are made up of items
that won’t sell...many closeouts come from manufacturing changes and are perfectly good quality. You could spend years
digging up the information on these sources and it would cost a small fortune...BUT now you don’t have to spend your
time and money because everything you need to know is contained in this book. In this economy, it is essential for
success to buy your merchandise lower than the competition and we will show you how and most importantly, where!
CLOSEOUT COURSE
& SOURCEBOOK
$29.95
VISA MASTERCARD AMEX DISCOVER
* APPLIANCES
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SEND ORDERS TO:
FORUM PUBLISHING COMPANY • 383 East Main Street • Centerport, NY 11721
( ) Send Printed Book $29.95 + $7 Shipping=$36.95 ( ) Send PDF via email = $29.95
Checks must be clear before shipping
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Order Online: www.forum123.com FAX : 631/754-0630 • CALL: 800/635-7654
Page 82 JUNE 2021 | RETAILERS FORUM MAGAZINE
WE HAVE BUYERS!
Forum Publishing has been connecting
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• Men’s & Boys Wear
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 83
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• Surveillance cameras • Security Monitors
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Page 84 JUNE 2021 | RETAILERS FORUM MAGAZINE
Thousands of Suppliers with the Hottest Products
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RETAILERS FORUM MAGAZINE | JUNE 2021 Page 85
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Page 86 JUNE 2021 | RETAILERS FORUM MAGAZINE
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 87
Trade
MaGaZINeS
Trade Magazines
Swap Meet
This exciting monthly magazine
connects flea market vendors with
wholesalers across the United
States who specialize in supplying
merchandise and services to
flea marketers and swap meeters.
It provides excellent resources for
merchandise and each issue contains
a bonus Directory of Flea
Markets throughout the United
States, listed by state order and
includes full addresses, days of operation,
and details of each market.
Order No. SM-S ...Swap Sample ...$10.00
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT
www.WholesaleSources.com
ADVERTISING SPACE AVAILABLE
Closeout News/
Wholesale
Merchandise
ADVERTISING SPACE AVAILABLE
The Leading
Monthly Source
for Closeouts
and Surplus
Merchandise!
A long-time leader in the
closeout industry, this
monthly newspaper brings
you the BEST closeouts
and overruns on the market.
By using this powerful
buying tool, every month,
you will gain access to hundreds of new suppliers
who offer the finest selection of closeout (below wholesale) merchandise
available anywhere!
Find Apparel, HBA and Cosmetics, Electronics, Home and
Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys,
Videos and DVDs, and more. For larger discounts, many dealers
sell pallet truckloads that will make you even more profits.
Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00
Page 88 JUNE 2021 | RETAILERS FORUM MAGAZINE
Page 88 88
Retailers Forum
SoloMayoreo
“I Can Get
It For You
Wholesale”
Written in Spanish,
this big monthly
newspaper is the
best thing to happen
to Hispanic retailers!
Sources abound for
variety merchandise of all
kinds to fill store shelves
and flea market booths.
No. SOLO-S ...(Sample Copy) ...$7.50
No. SOLO-SUB..(12 Issues) ...$60.00
ADVERTISING SPACE AVAILABLE
Retailers Forum was established
out of the need for product
sources among small retail
merchandisers. Each month,
Forum’s advertising pages feature
merchandise offerings
from the country’s !eading
wholesalers, manufacturers,
and jobbers.
Don’t confuse this
magazine with some
of the “opportunitytype”
publications offering
products that are outdated
and way over-priced.
These are real rock-bottom
wholesalers offering prices like
Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.
Buy where the retailing giants buy! The advertisers are professionals in
their fields, offering you variety, service, monthly specials, closeout specials,
and the lowest prices available. Best of all, they will ship UPS no
matter where in the United States your business is located. Minimum
orders are as low as $50.00 with many wholesalers. Many advertisers
offer further reduced rates for bulk buying at enormous savings to you.
Order No. RF-S - Sample Copy ...$10.00
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT
www.WholesaleSources.com
ADVERTISING SPACE AVAILABLE
Monthly
Newspaper
for Hispanic
Retailers
www.bizbooks.org
This MonTh’s
Book Specials
New Titles Just Arrived in our Warehouse ~ Limited Quantities
Streetwise Business Series
SMALL BUSINESS
SUCCESS KIT
Book & CD gives
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includes forms,
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order no. 1-58062-
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order no. 1-58062-
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BUSINESS
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order no. 1-58062-
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order no. 0-7897-2298-4
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FRANCHISE BIBLE
how to Buy one, or Franchise Your own business. over
300 pages written by a specialist that will save you
$1000’s in legal and research fee.
order no. 1-55571-367-X $24.95
SOLVE ALL YOUR MONEY PROBLEMS FOREVER
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order no. 0-399-52378-2 $14.95
HOW TO ACHIEVE TOTAL SUCCESS
Master your mind to achieve everything
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order no. 0-940398-19-2 $11.00
THE COPYRIGHT GUIDE
A friendly guide to
protecting and profiting
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order no. 1-880559-43-9
$18.95
Closeout of the Month
SMALL BUSINESS LEGAL KIT AND DISK
over 400 pages of practical legal info, forms and agreements
for all size businesses. We bought closeout of these books
(c) 1995, but still loaded with relevant info. Disk is 3.5 floppy,
pages are slightly yellowed. Use just onE form and pay for
the book 3x over! Published at 19.95.
order no. 1-55850-701-9 $10.00
sPECiAL: Buy any other book on this page and take this one
for $5.00! LiMiT 5 CoPiEs to single buyer.
Page 89
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 89
USA Closeout Directory
Now, more than ever, it is essential for the success of your merchandising business to buy
goods at the lowest prices possible. Our best-selling
USA Closeout Directo-ry shows you how and most
importantly, WHERE. Hundreds of closeout dealers
specializing in selling goods often priced as
low as 10¢ on the dollar are listed. Re-tailers, flea
marketers, home party plan sellers ...anyone who
sells merchandise needs this directory! Clothing
• Elec tronics • Jewelry • Toys • Watches • More!
Order No. 4 -
Closeout Directory - $29.95
Dollar Store
Merchandise Guide
The most complete directory of
wholesalers and manufacturers
in the USA specializing in dollar
store merchandise. Hundreds
of companies are listed with
complete contact information,
including the type of products
they sell. If you have a dollar
store, or are planning to open
one, this new directory is a must!
Order No. DSM • Dollar Store
$29.95
Toy Importers & Wholesalers
This is the definitive guide for
finding toy suppliers. Features
over 156 pages of listings of both
importers and manufacturers.
Included are names, addresses,
phone and fax numbers as well as
company websites and e-mail
addresses and descriptions of
lines carried.
Order No. TOY
$29.95
Directory of Smoke Shops
Our EXCEL Directory contains over 7,000 Smoke
Shops/Head Shops in the U.S. It includes key buyer’s
names, personal e-mails and phone numbers. This
directory is emailed to you in Excel format
and is updated regularly.
DIRECTORY INCLUDES:
• 7,000 Smoke Shops/Head Shops
• Phone Numbers
• Over 60% Have Personal E-Mails
• U.S and Canada
• Company Addresses
Order No. SSDB (Excel)
$399.00
Independent Sales Rep. Directory
The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent
sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to
connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points,
territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number,
key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a
rep/contact index. Available in printed book format or Excel.
Order No. SGREP-B Printed Book $359.00
Order No. SGREP-E Excel emailed to you $499.00
1-800-635-7654
Page 90
Page 90 JUNE 2021 | RETAILERS FORUM MAGAZINE
Business Directories
Imagine
a book
putting
1000’s of
wholesalers
at your
fingertips!
This is the
most accurate
and useful resource guide you’ll ever
own and refer to daily!
• Apparel • Electronics • Fragrances • General
goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses
• Watches • Toys and more!
No. W1 Wholesale Sources $29.95
Auction Directory
Wholesale Sources
Jam-packed
with 1000’s
of wholesale
sources across
the USA
This is THE definitive guide to auctions!
It not only tells you WHERE
all the auctions are (all 50 states) but
also HOW to participate in the auction
process. Cash in on all government
auctions, housing auctions, jewelry,
cars, boats and more. Up-to-date
information gives you names, addresses
and phone numbers! And, unlike other
auction websites or programs that require
you to purchase updates or subscribe
to monthly or weekly pay-per-listing services, once you have
this book - You need to buy nothing else! It’s an incredible book you
can use minutes after you receive it. Change your life today. Buy a
home, car, or indulge in jewelry.
Order No. AUC- Auction Directory - $39.95
How to Find,
Sell and Broker
Surplus and
Liquidated
Goods
Hidden Wealth
With this authoritive Directory, you will
learn to turn pennies into dollars and get
goods dirt cheap ...even free! Written by a
retired liquidator, the author shares his well
protected secrets and workings of this extremely profitable industry.
Learn why those in the business have kept it confidential. You can now
have a piece of it.
Discover the proven techniques and see why there is no better
information anywhere at any price. Everything you need to succeed in
this high profit business is right here. Work full/part time from home!
Order No. 1-88422-24-2 Hidden Wealth $39.95
Jewelry Wholesalers
& Manufacturers
This exquisite directory will bring the
world’s finest jewelers directly to you! Featuring
fine jewelry of all types including:
• Beads • Diamonds • Gemstones • Gold
• Silver • Much More! The suppliers list
their names, addresses, websites and specialties.
All feature high-end quality jewelry that is
sold wholesale for resale. You would have to travel the world over to
view the thousands of suppliers listed in this brand new directory. If
you are in the jewelry business and looking for new, high quality suppliers,
you must order this directory!
Order No. FJ $29.95
Business Directories
Hobby & Craft
Suppliers Guide
The crafts industry is one of the hottest-growing
segments in the marketplace
today. Scrap-booking, painting,
needle-crafts and sewing are hobbies
that are sweeping the nation. We have
compiled the ultimate directory of
wholesale suppliers furnishing materials
for this huge industry.
• Art Materials • Baskets • Beads/
Trim • Ceramics • Dolls • Fabrics •
Floral • Holiday • Paint • More!
Order No. AC $29.95
Holiday Merchandise
Wholesalers
& Manufacturers
Introducing our newest directory that puts
the country’s largest suppliers of holiday
merchandise at your fingertips. Seasonal
merchandise is a mainstay of the industry,
but up until now it was hard to locate the
thousands of suppliers scattered across the country. We have ended
your searching with one directory which includes all types of wholesale
merchandise: • Bows • Candles • Cards • Costumes • More
Order No. HM $29.95
www.bizbooks.org
Page 91
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 91
Wholesale Gift Guide
A Great resource to locate higher end
decorative merchandise. This gigantic
400 page guide is the definitive resource
guide to finding suppliers for gift products.
Listed by category, over 4,000
leading wholesalers and manufacturers
servicing the gift industry are included.
• Accessories
• Collectibles
• Floral
• Gifts
• Home/House
You’ll refer to this on a daily basis to
find new suppliers for products.
Order No. GG Gift Guide $39.95
Annual Guide to the
Licensing World
Here is an incredible Directory that
guides you through the world of Licensed
prod-uct merchandising. Need to know
who owns a license? Who to contact to
distrib-ute a licensed product? This book
has all the answers and covers the entire
world! Licensors: Listing of companies
that are the agents and license holders.
These are the sources that you would
apply to if you wish to obtain a license to
manufacture
merchandise. Licensees listed here you will find the companies who
distribute licensed merchandise. Full listings include categories of
merchandise each company handles. Contact these companies to buy
the licensed merchandise that they have manufactured. The licensed
merchandising industry moves billions of dollars of products every
year and is one of the fastest growing segments of retailing.
Order No. 321 $249.00
USA Mail Order Catalogs
New for this year is a compilation of BOTH
consumer mail order catalogs in addition to
business-to-business catalogs in one huge
volume! Part one of this incredible collection
of mail order catalogs provides the
most comprehensive look at the consumer
catalog in the industry available anywhere.
Over 7,000 consumer catalog companies
are listed under 44 various product chapters
from Animals to Toys and Games.
Catalog size, number of catalogs mailed,
sales volume and key executive names are provided for ease in marketing
your products to these catalogs.
The second part of this directory provides details on suppliers
of everything from computers to laboratory supplies; office products
to office design; marketing resources to safety equipment. Just about
every kind of product or service that a business needs to operate is
covered.
Order No. 159237-156-6 1,900 pages $450.00
BUCKS FOR BLING
Sourcing For Jewelry
Makers Directory
Up-to-date and easy-to-use directory
solving your jewelry materials sourcing,
production and contracting needs.
If you are considering your own line
of jewelry items this is a must-have
in locating materials and factories to
produce it.
Accessories
Sourcing Directory
The comprehensive directory provides
you with direct sources for the designing
and manufacturing of bags, belts,
hats, shoes, gloves. You will find the top
companies to help you produce your merchandise
directly at their factories.
Order No. 121 $150.00
Order No. 122 $100.00
1-800-635-7654 Page 92
Business Directories
APPAREL
BUSINESS DIRECTORIES
Fabrics, Services, Trims
This up-to-date directory solves your
production sourcing and contracting
needs in the Americas. The sourcebook
includes: sewing, cut-n-sew, and finishing
contractors and apparel production
services from within the U.S., Canada
and South and Central America. All
factories are sorted by clothing classification
and by U.S. state or by country.
This directory will help you put your
own designs into production.
Order No. 0971486743 $125.00
A complete and updated guide listing
over 2,600 nationwide suppliers of all
types of domestic and imported fabrics,
trims and notions, plus forecast
services, swatch design studios and
more for the apparel and design industries.
Listings include sales manager’s
name, price points, minimums,
etc. Fabric and trim manufacturers,
converters, jobbers and reps are
listed. This sourcebook provides you
with MATERIALS and sources to
make your own goods.
Order No. 0971486735 $135.00
Apparel Contractors (USA Edition)
1-800-635-7654 Page 93
Directory of Brand Name Apparel
Manufacturers
Updated and easy-to-use directory
listing brand-name label manufacturers
and importers in the women’s,
men’s, children’s and accessory markets.
Developed and targeted for store
and catalog buyers to shop the apparel
and accessory markets easily, there are
over 2,800 brand name labels listed,
broken down by types of apparel classifications.
If you are looking for the
SOURCES for brand name goods,
this directory is for you.
Order No. 0971486751 $135.00
RN & WPL Encyclopedia
A comprehensive listing of every Registered
Number and Wool Product Label
ever issued by the Federal Trade Commission
to identify all sorts of goods imported,
manufactured and/ or sold in the U.S. Over
126,500 records including contact information
for more than 31,500 manufacturers,
importers and wholesalers of apparel
and textile goods. Listings include where
available: RN or WPL number, contact
names & titles, street addresses, phone &
fax numbers, website & e-mail addresses,
type of business and product information.
Order No. RN8. Directory $285
Order No. RN8C Directory/CD Combo $475
The Small Design Company's Guide to
Wholesale Fabrics & Trims
Upj-to-date guide created specifically for the smaller design houses and home sewing
businesses. Directory lists fabric and trim companies that will sell to businesses that
require 0 to 500 yards as a production order. Book lists low-minimum and in-stock
fabric suppliers and all their contact information.
Order No. A-106 $65.00
Apparel Business Directories
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 93
FORUM PUBLISHING CO.
383 E. Main St. Centerport, N.Y. 11721
T: 631-754-5000
F: 631-754-0630
E: ForumPublishing@aol.com
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INQUIRIES: 631/754-5000
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Order by phone
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You’ll save time ordering by phone instead
of mail. Speak with our knowledgeable
salespeople who will assist
you in placing your credit card order. If
you have questions about our products,
call Customer Service: (631)754-5000
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Please complete all information so we
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accept checks, money orders and
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When charging purchases to your
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Delivery Information
Books and cassette programs will be
shipped within 1-5 working days.
Allow 6-8 weeks for magazine subscriptions
Order Online
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We download orders hourly and
process within 24 hours.
Sales Policy
Books and Cassette programs are
sold as information only and are
guaranteed as represented in this
catalog. All items in this catalog
are sold on a non-refundable basis.
NAME _________________________________________________________________________________________________
ADDRESS_________________________________________________________________________________________________
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ZIP
PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________
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Page 94 JUNE 2021 | RETAILERS FORUM MAGAZINE 39 94
THE ULTIMATE
WHOLESALE RESOURCE!
Instant
Access to:
• Free Monthly Trade
Magazines
• Articles For Your
Business
• Hot Products
Review
• USA’s Leading
Wholesaler Search
WholesaleSources.com
your search engine for everything wholesale!
RETAILERS FORUM MAGAZINE | JUNE 2021 Page 95
JUNE 2021
FORUM PUBLISHING COMPANY
383 East Main St., Centerport, NY 11721
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