Retailers Forum Magazine June 2021 EMAG
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Retailers Forum Magazine June 2021 EMAG

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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etailers<br />

VOL. 41 NO. 2<br />

JUNE <strong>2021</strong><br />

Connecting Connecting Wholesalers and <strong>Retailers</strong> Since 1981Since<br />

1981

BRING YOUR WHOLESALE BUYING INTO THE 21ST CENTURY<br />

or email<br />

PALLETFLY.COM<br />

INFO@PALLETFLY.COM<br />

347-450-1740<br />

SCORE MAJOR DEALS<br />

ON BRAND NAME<br />

PRODUCTS ACROSS<br />

ALL CATEGORIES<br />

SAFE PAYMENT<br />

Minimums starting at just<br />

$250 Multiple Payment Methods<br />

and terms available.<br />

SAVE ON SHIPPING<br />

Simple & Clear Ordering Process.<br />

Ship straight to FBA or your own<br />

warehouse. Use our network of<br />

100 + Shippers to save.<br />

ADVANCED SEARCH<br />

Browse deals in 3 different views<br />

with multiple filters. All with up<br />

to date amazon ranks, fees, and<br />

other cool metrics.<br />

We offer our clients a wide range of products at a wholesale<br />

level. Our up to date analysis of the profits relations to each<br />

product will cut hours of work out of your schedule. These<br />

tools will help you reach your decision quicker. Whether<br />

you’re looking to buy or sell in bulk, we have the right tools<br />

to help you take your business to the next level.<br />

FACTS<br />

• 100’s of Brands & categories<br />

• 10’s of thousands of Deals<br />

• $144,000,000 of inventory<br />

• 900+ items in the top #100<br />

on amazon.com<br />

• 200+ warehouses<br />

RANKED ITEMS<br />

Save time and money searching<br />

for well ranked items. We have<br />

100’s of items ranked under<br />

#100,000!<br />

Page 2 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #15 on page 11 • www.Vendor411.com

Want More Info? Circle #07 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 3

Vintage, Faded Style T-SHIRTS<br />

Where Comfort Meets Style<br />

Find What Speaks to You<br />

Vintage faded tees with a modern twist!<br />

Show off your store’s personality with our Fun & Unique Designs!<br />

www.ShopRockledgeDesigns.com<br />

NO<br />

MINIMUMS<br />

(256) 572-4297<br />

NEW<br />

DESIGNS<br />

MONTHLY<br />

It is our mission to curate tees that provide endless comfort<br />

and effortless style that is uniquely perfect for your buyers!<br />

Page 4 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

WE OFFER<br />

TIERED PRICING<br />

FOR BULK ORDERS<br />

Want More Info? Circle #05 on page 11 • www.Vendor411.com

This is a Buying Guide for<br />

RETAIL STORE OWNERS<br />

Presented within the pages are the latest offerings from the country’s<br />

leading merchandise wholesalers. The advertisers herein sell strictly<br />

wholesale and require that you purchase with the intent of reselling<br />

through retail channels.<br />

HOW TO USE THIS DIRECTORY<br />

☛ Locate the products that interest you.<br />

See our product directory located on<br />

pages 6 & 7.<br />

☛ Make direct contact with advertiser.<br />

Most will have catalogs and price lists<br />

for you.<br />

☛ Order your merchandise, which will be<br />

shipped directly to your store.<br />

CLICK ON BANNERS<br />

IN SELECT ADS<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

TO GET FREE CATALOGS/PRICING<br />

FORUM PUBLISHING COMPANY<br />

383 East Main Street, Centerport, NY 11721<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

FAX: 631-754-0630<br />

Email: <strong>Forum</strong>Publishing@gmail.com<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 5

Sell to over 60,000<br />

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631/754-5000<br />

Start.<br />

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Lighting Up!<br />

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E CIG<br />

• E-Liquids<br />

Grow. See our ad on Pg 65<br />

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Our specialty is helping small and<br />

mid-sized businesses achieve success.<br />

Contact us for free consultation.<br />

see our ad on page 57<br />

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info@<strong>Forum</strong>BA.com • www.<strong>Forum</strong>BA.com<br />

DRESS UP FOR<br />

PROFITS!<br />

Every Day’s A Treat!<br />

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />

WHOLESALE<br />

Costume Club<br />

www.USACostumers<br />

See our USACostumers.com<br />

ad on page 68<br />

• Atomizers<br />

H2 E-Cig Round<br />

Mouth Atomizer<br />

$1.85<br />

5mL Bottle<br />

E- Liquid E-Juice<br />

for E-Cig $1.30<br />

E-Case w/2<br />

Cigarettes + 1 USB<br />

Charger $10.50<br />

Always Be<br />

Fashionable<br />

E-Cig kit Includes 1 cig,<br />

10cartridges, Wall, USB,<br />

Car Chargers $6.50<br />

FASHIONABLE<br />

SALES<br />

See our ad on Pg 41<br />

BLING IT ON!<br />

HipWholesale.com<br />

SMALL<br />

BUSINESS<br />

CONSULTING<br />

<strong>Forum</strong>BA.com<br />

Ad on Page 30<br />

100’S IN STOCK<br />

All Occassions<br />

Fast Same Day Shipping<br />

Flat Rate Delivery<br />

Electronic<br />

Cigarettes<br />

• E-Cig Batteries<br />

Round Mouth E-Cig<br />

3.5ml Atomizer Set<br />

w/Coil Heads $3.83<br />

• E-Cig Accessories<br />

SHISHA Zero<br />

Nicotine Disposable<br />

E-Cig $3.45<br />

www.Lightecig.com<br />

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE<br />

SNEAKY SAVINGS ON SNEAKERS<br />

See our Ad on Back Cover<br />

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read these?<br />

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ADVERTISERS INDEX<br />

PLEASE PATRONIZE THE LEADING WHOLESALERS<br />

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />

JUNE <strong>2021</strong><br />

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />

ADVERTISING<br />

FORUM AD RATES ..........09<br />

APPAREL<br />

1 STOP WHOLESALE ........47<br />

BLANK TEES. ...............54<br />

BOUTIQUE CLOSEOUTS. .....21<br />

CLOTHINGWARE ...........15<br />

DD BULK ...................56<br />

FASHIONABLE SALES. .......41<br />

FLIRTY WHOLESALE ........28<br />

HEAVENLY SUITS ...........18<br />

ROCKLEDGE DESIGNS .......04<br />

SCARF WAREHOUSE ........73<br />

STYLE IN FASHION ..........18<br />

STYLISH PLUS ..............23<br />

T SHIRT REP ................63<br />

UIN DEALS .................53<br />

UNIVERSE WHOLESALE. .....45<br />

USACOSTUMERS.COM ......68<br />

ASSORTED ITEMS<br />

AUCTION FINDER ...........40<br />

BEAN WHOLESALERS .......30<br />

DINO DROPSHIP . . . . . . . . . . . . 37<br />

DOBA DROPSHIP ...........61<br />

EVERYTHING CLOSEOUTS ...60<br />

EZ DROPSHIP. ..............46<br />

FIND IT ASIA. ...............86<br />

GET THAT WHOLESALE ...... 85<br />

MEGA UBID ................ 78<br />

PALLETFLY. ................ 02<br />

RAMSONS IMPORTS ........ 03<br />

SWEET WHOLESALERS ...... 75<br />

TOP TEN WHOLESALE ....... 87<br />

BOOKS<br />

BUYERS CONTACTS ......... 83<br />

CLOSEOUT DIRECTORY. ..... 82<br />

HIDDEN WEALTH ........... 80<br />

TRADE BOOKS. ......... 88-94<br />

CANDY<br />

SWEET WHOLESALERS ...... 75<br />

CELLULAR<br />

CELLCITY.BIZ .............. 27<br />

WHOLE-CELL .............. 71<br />

COMPUTERS<br />

REFURB SHOPS ............. 28<br />

CONSUMER ELECT.<br />

FIND IT CHINA .............. 31<br />

CREDIT CARD<br />

PROCESSING<br />

EXP MERCHANT ............ 81

#1<br />

BUYING GUIDE<br />

FOR RETAIL STORES!<br />

DISPLAY/SUPPLIES<br />

& SERVICES<br />

AVVO .....................36<br />

CC WAREHOUSE . . . . . . . . . . . . 84<br />

E-STORE BUILDERS .........34<br />

E-STORE SITES .............24<br />

FB CAMPAIGNS .............50<br />

FORA MOBILE COMMERCE ...29<br />

FORUM ADVISORS . . . . . . . . . . 30<br />

FORUM PRINTERS ..........48<br />

FUNDING OFFICES ..........72<br />

KWIK INC ..................62<br />

PAYROLL HELPER ..........70<br />

PROMOTIONAL REWARDS...26<br />

PROTECTION PLANS ........44<br />

RETAILERS BANK ...........52<br />

SALES GROUP BAGS. ........22<br />

SETON SIGNAGE ............79<br />

VACATION PROMO .........74<br />

WHOLESALESOURCES.COM ...<br />

INSIDE BACK COVER<br />

DROPSHIPPERS<br />

DINO DROPSHIP . . . . . . . . . . . . 37<br />

DOBA DROPSHIP ...........51<br />

EZ DROPSHIP. ..............46<br />

E-CIGARETTES &<br />

SMOKE SHOP ITEMS<br />

3’x5’Embroidered Flags $14.00 Each<br />

View our 148 page Catalog online !<br />

www.RIOhio.com<br />

LIGHT E CIG ................57<br />

LOGIC WHOLESALE .........35<br />

$39.00 dz<br />

SNEAKER CLEARANCE. .. BACK COVER<br />

Tri-Fold<br />

$36.00 dz<br />

$5.00 Each<br />

Garden Flags<br />

$48.00 dz<br />

3’x5’Embroidered Flags<br />

$14.00 Each<br />

Belt Buckles<br />

$36.00 dz<br />

Playing Cards<br />

$18.00 dz<br />

Belt Buckles<br />

Metal Signs $24.00 dz $42.00 dz<br />

DAKOTA $5.50 Each STEEL ART ..... 16/17<br />

$21.00 dz<br />

$18.00 dz<br />

Garden Flags<br />

48.00 dz<br />

Hat Pins $6.00 dz<br />

$18.00 dz<br />

$9.00 dz<br />

FOOTWEAR<br />

5” Patches $36.00 dz<br />

HANDBAGS<br />

Leather Wallets $5.50 each<br />

$21.00 dz<br />

$36.00 ut 72 pcs<br />

Magnets 3”x8” $18.00 dz<br />

BAG CLOSEOUTS ...........19<br />

BAG VENDORS .............24<br />

12”x18” Metal Signs<br />

$5.50 Each<br />

HOME & HOUSEWARE<br />

MERCHANDISE REP .........22<br />

Patches $18.00 dz<br />

RUG PROFITS...............49<br />

RUSH SUPPLIERS ...........58<br />

JEWELRY/<br />

ACCESSORIES<br />

BLING WHOLESALER ........39<br />

BODY CANDY HQ ...........69<br />

BUND JEWELRY.............43<br />

CLOSEOUTS FOR SALE. ......13<br />

HEAVENLY WHOLESALE .....66<br />

HIPWHOLESALE ............65<br />

JEWEL CLEARANCE .........64<br />

JEWELRY MINERS...........61<br />

SHAKE WHOLESALE. ........42<br />

WindSocks<br />

$48.00 dz<br />

Min.Order<br />

$150.00<br />

$4.50 Each<br />

COOL GLOWING ............25<br />

$42.00 dz<br />

Metal Sign<br />

$4.75 each<br />

$48.00 dz<br />

$30.00 dz<br />

12” Metal Signs<br />

$5.00 Each<br />

$7.00 Each<br />

Belt Buckles<br />

$36.00 dz<br />

NOVELTIES<br />

3pc Magnet<br />

$5.25 Each<br />

Metal Plates<br />

$27.00 dz<br />

8” x 12” Parking Sign $18.00 dz<br />

$15.00 dz<br />

$15.50 Each<br />

CARTOON CONCEPTS .......20<br />

NOVELTY SELLER ...........59<br />

PPE SUPPLIES<br />

8” x 12” Metal Signs<br />

$39.00 dz<br />

PPE STOCKROOM. ..........77<br />

R/C & TOYS<br />

$4.00 each<br />

RC VARIETY ................67<br />

Leather Bracelet $18.00 dz<br />

SOARING RC ...............20<br />

SPECIAL FEATURES<br />

FORUM WORKSHOP ........32<br />

READER RESPONSE .........11<br />

12”x18” Metal Sign $5.25 each<br />

$15.00 dz<br />

36 pcBiker Ring<br />

$24.00 dz<br />

Best Friend Necklace<br />

RAMSON’S<br />

$39.00 unit<br />

$24.00 dz/sets<br />

1ut/5 dz Mood Rings $33.00 unit<br />

RETAILING NEWS ...........14<br />

WHAT’S HOT ...............12<br />

TRADE SHOWS<br />

ASD VEGAS SHOW ..........33<br />

THE MARKET CENTER .......18<br />

WATCHES & CLOCKS<br />

TIME WHOLESALERS ........55<br />

WATCH DEALERS ...........38<br />

WEDDING ITEMS<br />

SMARTEST BARGAIN . . . . . . . . 26<br />

Advertise in<br />

Metal Sign<br />

12”X18” $5.75 Each<br />

See Page 9<br />

BUSINESS BOOKS<br />

www.BizBooks.org<br />

Ring...Ring...<br />

$36.00 ut/72pcs<br />

Savings<br />

for<br />

Cell<br />

$6.00 dz<br />

See our Hat Ad Pins on Page Also 27<br />

sold by the<br />

Gigantic dozen! Selection<br />

of Variety Goods<br />

See our Ad on Page 3<br />

DROPSHIP TO PROFITS!<br />

Tri- Color Necklace $18.00 dz<br />

1000’s of Items<br />

See our ad on Page 51<br />

WHOLESALERS:<br />

Increase Your Sales<br />

By Advertising Here!<br />

631-754-5000<br />

WIND SPINNERS<br />

Sells Like<br />

A Breeze!<br />

DAKOTA STEEL<br />

See Our Ad on Pgs. 16/17<br />

VISIT FORUM ON<br />

THE INTERNET<br />

View our latest books at<br />

www.bizbooks.org<br />

WE HAVE BUYERS<br />

Databases for ALL Industries<br />

www.BuyersContacts.com

ADVERTISING INFORMATION<br />

www.retailersforum.com<br />

VOL 28 NO. 2<br />

JUNE 2008<br />

MARKETING TIPS!<br />

MERCHANDISE SOURCES<br />

RETAILING TIPS<br />

SELL LIKE AN<br />

EGYPTIAN!<br />

Reach Active Buyers with our Print Readership<br />

Plus over 265,000+ Page Views Monthly Online<br />

✔ Apparel and Accessory Stores<br />

✔ Card and Gift Stores<br />

✔ Discount and Dollar Stores<br />

✔ Distributors and Jobbers<br />

✔ General Merchandise Stores<br />

✔ Internet On Line Stores<br />

✔ Mail Order Catalog Sales<br />

✔ Novelty and Toy Stores<br />

✔ On Line Stores<br />

✔ Resort and Souvenir Stores<br />

✔ Sporting Goods Stores<br />

✔ Variety Merchandise Stores<br />

✔ Wholesalers<br />

ESTABLISHED IN 1981 as a buying source for store<br />

owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />

a large national circulation to showcase their products<br />

and services. Many of our readers are located in rural<br />

areas where access to merchandise is difficult, making our<br />

magazine indispensable to their buyers.<br />

Through our unique direct mail and trade show<br />

circulation we constantly rotate our mailing lists, adding<br />

new stores monthly enabling us to deliver new, fresh<br />

buyers each and every month you advertise with us.<br />

In addition to your print ad, your company will be<br />

featured in our digital on line monthly version at<br />

www.RFmagazine.com. Our online magazine produces<br />

over 265,000+ page views monthly for our advertisers,<br />

which is in addition to our print and mail distribution.<br />

Your online ad will link to your website and email<br />

address and we provide unlimited transfers from our<br />

readers into your website 24/7.<br />

FORUM PUBLISHING COMPANY<br />

383 East Main Street, Centerport, NY 11721<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

FAX: 631-754-0630<br />

Email: <strong>Forum</strong>Publishing@gmail.com<br />

Page 8 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

etailers<br />

ADVERTISING RATES<br />

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />

› Page $400 $300 $275 $250<br />

¼ Page $525 $425 $400 $350<br />

½ Page $625 $525 $500 $450<br />

Full Page $850 $750 $700 $650<br />

2 Pages $1,350 $1,250 $1,150 $1,050<br />

Prices shown per month, above rates include full color printing<br />

ADVERTISING SPECS<br />

› Page: 2¼" high x 3¼" wide<br />

¼ Page: 4‚" high x 3¼" wide<br />

½ Page:<br />

Full Page:<br />

4‚" high x 7" wide or<br />

9½" high x 3¼" wide<br />

9½" high x 7" wide<br />

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />

PDF format in CMYK color, 300 dpi resolution only<br />

FULL MARKETING PROGRAM INCLUDED >><br />

✔ Monthly print and mail magazine<br />

✔ Online magazine and search marketing<br />

✔ Distribution at top trade shows<br />

Printed <strong>Magazine</strong><br />

• Your ad is featured in our<br />

printed magazine circulated<br />

to buyers across the USA.<br />

Includes distribution at<br />

industry’s top trade shows.<br />

Complete Digital <strong>Magazine</strong><br />

• Your ad runs on-line at<br />

www.RFmagazine.com<br />

• Over 265,000+ monthly<br />

page views<br />

• Active link to your website<br />

Phone APP<br />

• Your company included in our<br />

free iPhone and Android APP.<br />

Imagine YOUR company right<br />

on the buyers phones!<br />

Reader Response<br />

• Generates leads from buyers<br />

interested in your products<br />

through a code placed in<br />

your ad and on-line at<br />

www.vendor411.com. Free for<br />

all half and full-page ads.<br />

Search Marketing<br />

• Your company included in<br />

the industry’s leading search<br />

engine: www.supplier411.com<br />

• Saturation marketing coverage<br />

on our new wholesale portal:<br />

www.wholesalesources.com<br />

TOP INDUSTRY TRADE SHOWS <strong>2021</strong><br />

JANUARY<br />

Atlanta Gift Fair<br />

Los Angeles Market Week<br />

Minneapolis Gift Show<br />

Philadelphia Gift & Variety Show<br />

Seattle Gift Show<br />

The Merchandise Center, IL<br />

FEBRUARY<br />

Charlotte Gift Show<br />

Louisville Gift Show<br />

Magic Sourcing Show<br />

New York Toy Fair<br />

Off Price Specialist Show<br />

Rocky Mountain Gift Show<br />

St. Louis Gift Show<br />

MARCH<br />

ASD Marketweek Las Vegas Show<br />

Atlanta Spring Gift Show<br />

California Marketplace<br />

Dallas Apparel & Accessories Show<br />

Norton’s Gift & Variety Show<br />

The Merchandise Center, IL<br />

APRIL<br />

Charlotte Gift Show<br />

Hawaii Merchandise Expo<br />

Minneapolis Gift Show<br />

Northern Michigan Gift & Souvenir Show<br />

The Merchandise Center, IL<br />

MAY<br />

Las Vegas Licensing Show<br />

New Orleans Gift & Jewelry Show<br />

Off Price Show NY<br />

The Merchandise Center, IL<br />

JUNE<br />

Charlotte Gift & Variety Show<br />

Dallas Gift & Variety Show<br />

LA Fashion Market<br />

Norton’s Gift & Variety Show<br />

JULY<br />

Atlanta Gift & Home Furnishings<br />

California Marketplace<br />

Philadelphia Gift & Variety Show<br />

The Merchandise Center, IL<br />

AUGUST<br />

ASD Market Week<br />

Biloxi Wholesale Show<br />

Louisville Gift Show<br />

Minneapolis Gift Show<br />

Off Price Specialist Show<br />

New Orleans Gift & Jewelry Show<br />

Rocky Mountain Gift Show<br />

St. Louis Gift Show<br />

SEPTEMBER<br />

Asia America Wholesale Show<br />

Charlotte Gift & Variety Show<br />

Dallas Home & Gift Show<br />

Hawaii Gift Show<br />

Norton’s Gift & Variety Show<br />

Philadelphia Candy & Gift Show<br />

Rocky Mountain Gift Show<br />

The Merchandise Center, IL<br />

OCTOBER<br />

Dallas Apparel & Accessories Show<br />

Greensboro Gift & Jewelry Show<br />

Las Vegas Souvenir & Gift Show<br />

Minneapolis Gift & Variety Show<br />

The Merchandise Center, IL<br />

NOVEMBER<br />

Gatlinburg Gift Show<br />

Hawaii Merchandise Expo<br />

New Orleans Gift & Jewelry Show<br />

Norton’s Gift & Variety Show<br />

Smoky Mountain Variety<br />

DECEMBER<br />

Charlotte Gift & Variety<br />

Grand Strand Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

The Merchandise Center, IL<br />

Our Large Holiday Issue Hits The Mails Before<br />

Thanksgiving to Maximize Advertisers Results!<br />

* Show schedules are subject to change without notice.

FROM THE<br />

PUBLISHER<br />

<strong>June</strong> Gives Two Chances For Increased Sales<br />

FIRST and foremost I want to thank and Graduation Day. There will be plenty<br />

everyone for their kind words as we of money spent on both of these occasions<br />

celebrated our 40th Anniversary last month. and it is our job as retailers to make sure<br />

It has been an incredible journey over the that everyone is spending at OUR stores.<br />

last four decades and always an honor to GIFTS for dads can range from recreational<br />

serve the industry we love.<br />

items, sporting goods, grilling items, lazy boy<br />

WHEN you last 40 years in any industry recliners, auto and truck accessories and<br />

one of the bittersweet moments is reflecting the like. For graduates, which come in all<br />

on how many people and companies are sizes and ages ranging from pre-schoolers<br />

no longer with us. Celebrating our 40th last<br />

wanting the latest puppy pal or playhouse<br />

month we scanned our client files and very<br />

to high school or college graduates who are<br />

few of the retailers and wholesalers we’d<br />

eyeing that shiny new Tesla or Mercedes.<br />

serviced over the years are gone. Some<br />

REMEMBER that it’s never too late to<br />

moved on, some passed on and some<br />

add a quick sign to your window display<br />

businesses closed up. Very few veterans<br />

inviting shoppers to gaze at your selection<br />

left from the roaring 80’s when we started<br />

of gifts. You need to be reminding new<br />

up. And don’t get me started on how the<br />

and regular shoppers that you have what<br />

industry has changed.<br />

they need. And often they just don’t know<br />

ONE thing that has not changed is<br />

what they need! This is where your sales and<br />

the desire for people to own their own<br />

marketing skills come into play.<br />

businesses. This is regardless of the blows<br />

the pandemic or unstable economy throws<br />

USE your imagination to create gifts and<br />

at them. People long to own their own<br />

themes. Is your novelty store overstocked<br />

stores or online businesses. <strong>Magazine</strong>s and with too many exploding golf balls? What<br />

websites like ours are here to help those a fun gift for dad this could be! If you have<br />

who are determined to create their own mugs or glasses you should be creating<br />

destinies, and that honestly is the fuel that easily made gift baskets and filling them<br />

keeps us going!<br />

with candy and small gift items for dad or<br />

THE month of <strong>June</strong> is the month of Dad’s grad. Throw on a ribbon or bow and voila,<br />

and Grad’s. While Mother’s Day was one a ready-to-go inexpensive gift that not only<br />

of the highest volume retailing holidays moves our slow inventory but gives you a<br />

next to Christmas, <strong>June</strong> gives retailers two great margin. It is all about being creative<br />

opportunities to make money: Father’s Day for each new sales opportunity.<br />

>> ON-LINE SOURCING<br />

The entire issue of<br />

<strong>Retailers</strong> <strong>Forum</strong> <strong>Magazine</strong><br />

is posted on-line at<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

Includes: Website Links *<br />

E-Mail Links * Printable PDF’s<br />

ACCESS OUR MAGAZINE<br />

FROM ANYWHERE 24/7<br />

RETAILERS<br />

FORUM<br />

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$75/year USA, $125/year foreign.<br />

Entire contents copyright ©<strong>2021</strong> by<br />

<strong>Forum</strong> Publishing. Publisher assumes no<br />

responsibility for contents herein. First and<br />

third class postage paid at Centerport, NY.<br />

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etailers<br />

Reader Response<br />

FREE PRODUCT INFORMATION FROM OUR ADVERTISERS<br />

Have our advertisers contact you directly!<br />

Simply select the advertisements that interest you and fax this form to 631-754-0630<br />

or fill in on-line at www.Vendor411.com<br />

APPAREL & ACCESSORIES<br />

❒ All Advertisers in APPAREL<br />

❒ 05. Rockledge Designs<br />

❒ 28. Style in Fashion<br />

BUSINESS SERVICES<br />

❒<br />

All Advertisers in BUSINESS SERVICES<br />

❒ 06. Fora Mobile Commerce<br />

CREDIT CARD PROCESSING<br />

❒ All Advertisers in<br />

CREDIT CARD PROCESSING<br />

❒ 68. EXP Merchant<br />

❒ 38. EXS Credit<br />

❒ 02. North American<br />

GENERAL & VARIETY<br />

❒<br />

All Advertisers in<br />

GENERAL & VARIETY<br />

❒ 15. Palletfly<br />

❒ 07. Ramsons<br />

HOME & HOUSE<br />

❒ All Advertisers in<br />

HOME & HOUSE<br />

❒ 23. Dakota Steel Art<br />

WESTERN ACCESSORIES<br />

❒ All Advertisers in<br />

WESTERN ACCESSORIES<br />

❒ 33. JR Palacios<br />

For Quick Response:<br />

Fax: 631-754-0630 • On-Line: www.Vendor411.com<br />

Mail: <strong>Forum</strong> Publishing Co. • 383 E. Main St. • Centerport, NY 11721<br />

Your Name _____________________________________________ Type of Business ____________________________________<br />

Company Name _____________________________________________________________________________________________<br />

Address ____________________________________________________________________________________________________<br />

City ____________________________________________________State _____________________ Zip ______________________<br />

E-Mail: _________________________________________________Tel _______________________ Fax ______________________

For more information, contact:<br />

www.LogicWholesale.com<br />

V2 Quick Charger by Nitecore<br />

$17.95<br />

For more information, contact:<br />

www.ClothingWare.com<br />

Mandarin<br />

Collar<br />

L/S<br />

Collage<br />

Design<br />

$<br />

3 99<br />

For more information, contact:<br />

www.<strong>Forum</strong>123.com<br />

Tel: 1-631-754-5000<br />

EVERYTHING E-CIG<br />

THERE are alot of e-cig companies that have entered the market over<br />

the last few years. Many of them are run of the mill with products that<br />

are not unique or worse yet with pricing that affords very poor mark-up<br />

for retailers.<br />

THAT is in the past! Logic Wholesale has one of the largest selections<br />

of everything for e-cig retailers. With one-stop shopping you will be able<br />

to buy starter kits., tanks, liquids and parts and accessories.<br />

THE company was established in 2008 and welcomes new wholesale<br />

accounts. They are headquartered in the USA (this is VERY important) and<br />

will ship anywhere in the world -- and quickly.<br />

Special: V2 Quick Charger $17.95<br />

PEOPLE WEARING CLOTHES AGAIN<br />

FINALLY the pandemic is passing and people are getting on with their<br />

lives. If you are a clothing retailer you know the devastation that the last<br />

year was caused to the fashion industry. The time of pajama and sweatpants<br />

wearing is over. People around the world are opening their closet doors and<br />

putting on actual clothing once again! And with that comes the opportunity<br />

to sell them new dud.s<br />

MANY people will be finding out that perhaps their size has now changed,<br />

some smaller but most larger. Others are going to wnat to splurge and<br />

buy new looks for themselves to celebrate their freedoms of going back to<br />

work or to socialize.<br />

THIS month’s special os a beautiful Mandarin collar long sleeve designer<br />

top for just 3.99! The company is also featuring many items at big 50%<br />

discounts to make room for new goods. They also have a special clearance<br />

on shoes (remember those?) with items starting at under $10.00<br />

GOING ONCE...GOING TWICE...<br />

MANY businesses have not survived the last year and unfortunately<br />

have had to or will have to sell off their assets. While this is unfortunate<br />

for them, it leaves a great opportunity for businesses and people to bid<br />

on their merchandise and belongings via auctions that are conducted<br />

regularly.<br />

KNOWING how and where is the key to buying at auctions. Our<br />

updated Auction Buyers Guide features all types of auctions from jewelry,<br />

land, cars and boats to real estate and business items.<br />

THIS concise directory lists all of the infornation you need to place<br />

yourself on auction bidders lists in every state. There is nothing further<br />

to purchase. Everything is included for $39.95. PDF or print.<br />

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654<br />

Page 12 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

your closeout connection for<br />

Diamonds & Fine Jewelry<br />

quality merchandise & service since 1998<br />

~ Rings ~<br />

~ Bracelets ~<br />

~ Earrings ~<br />

Silver Double Heart Pendant<br />

$<br />

129.00<br />

~ Pendants ~<br />

~ Necklaces ~<br />

~ Watches ~<br />

1/2 CTW Diamond Bridal Set<br />

with Princess Center<br />

$<br />

895.00<br />

1.0 CTW Diamond Band<br />

$<br />

2,599.00<br />

Seiko 2-Tone<br />

Stainless Steel<br />

Women’s Watch<br />

$<br />

139.00<br />

Diamond<br />

Heart<br />

Pendant<br />

with 18”<br />

Box Chain<br />

$<br />

295.00<br />

Genuine Diamond with Square<br />

Blue Topaz Colored CZ Center<br />

Sterling Silver Pendant<br />

$<br />

109.00<br />

Beautiful Butterfly Pendant features<br />

Multicolor Oval-shaped Gemstones<br />

crafted in Sterling Silver<br />

$<br />

125.00<br />

0.14CTW Diamond<br />

Fashion Pendant with<br />

10KT Yellow Gold Chain<br />

$<br />

329.00<br />

1/2 CTW Princess Cut Diamond<br />

Stud Earrings with Screw Backs<br />

$<br />

949.00<br />

Sterling Silver<br />

& CZ Brilliant<br />

Embers Heart<br />

Necklace<br />

$<br />

59.00<br />

Rectangular Shaped<br />

with Laser Cut<br />

Amethyst CZ<br />

$<br />

59.00<br />

0.36CTW<br />

Diamond<br />

Fashion<br />

Ring<br />

$<br />

595.00<br />

Diamond Infinity Ring<br />

$<br />

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14 Karat Gold Earrings<br />

$<br />

219.00<br />

21 YEARS SERVICING THE INDUSTRY FROM OUR ATLANTA LOCATION<br />

Elephant with Purple Colored CZ,<br />

Black CZ & Clear CZ<br />

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www.CloseoutsForSale.com<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 13

Walmart Online Store Unprofitable<br />

WALMART has been trying hard to make their online store profitable and apparently has had<br />

a tough time doing so. It is now borrowing from Amazon’s playbook in order to expand and take<br />

a bigger market share.<br />

If you were to search for tee shirts, for example, you would get a wide assortment of available<br />

tees being sold directly from Walmart. Additionally you will now also be offered a myriad of tees<br />

from third party sellers. That’s because Walmart has been quickly expanding the number of third<br />

party sellers on its site.<br />

OVER the last year, it has been adding to its network of merchants. Recently it opened the<br />

platform up to sellers outside of the United States for the first time and is trying to lure even more<br />

vendors by offering incentives like zero commissions for a month.<br />

WALMART’S marketplace has been around since 2009, but has only recently become a big<br />

priority for the company to focus on as it battles Amazon online. Up until now, e-commerce sales<br />

accounts for less than 10% of all sales at Walmart; but, it is growing rapidly as Walmart shifts from its<br />

brick-and-mortar roots to reach customers online. They are aiming to grow its marketplace to give<br />

customers as many choices during their shopping experience as possible.<br />

RIGHT now the Walmart online business is not profitable so adding third party sellers will allow<br />

the company to make more money. Not only will the company make money from the commissions<br />

on sales fees it collects from sellers, it can then up-sell merchants on more products: ads, delivery<br />

services and even lines of credit through their partnership with Goldman Sachs.<br />

THERE is a long way to go to catch up to Amazon, which has more than 1.9 mi,ion active third<br />

party sellers. Walmart has not disclosed figures, but according to sources, it has a way to go before<br />

profitability.<br />

BY opening the platform to overseas third party sellers the company also risks a problem with<br />

poor quality or counterfeit items. A US Government study from a couple of years ago reported that<br />

over 88% of counterfeit goods coming into the United States came from China and Hong Kong.<br />

Walmart is of course aware of this and has slowly tested the overseas partners platform. We are<br />

told that there is a very rigid process for vendors to join on the platform.<br />

MANY sellers say that they joined the Walmart.com platform to very simply expand the “eyeballs<br />

on their goods” and try to expand their sales. There is a great potential for vendors when they add<br />

a high profile selling machine like Walmart to their marketing channels. Walmart.com boasts that<br />

they receive over 120 million shoppers on their site every week. This is a tremendous amount of<br />

traffic that most retailers can only dream of.<br />

WE have read reports from retailers that have signed onto the Walmart platform that they have<br />

been successful with the integration into this channel. Some even went as far to say that they were<br />

frustrated with Amazon because of the stiff competition, often from foreign sellers undercutting<br />

prices. This, of course, may also be an upcoming problem on the Walmart site as well. But for now<br />

the time is right to take advantage of the opportunity to market through the goliath.<br />

For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

If It Affects Retailing We Report On It!<br />

Page 14 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

WE SHIP WITHIN 24 HOURS...WORLDWIDE!<br />

Women’s ☛ ☛ Clothing<br />

Lingerie<br />

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Mandarin Collar Fur Collar Pink Cotton<br />

Sheath Mini Dress Sequined Knee Dress L/S Collage Design<br />

Parkas<br />

$<br />

6 49 $<br />

3 99<br />

$<br />

13 49<br />

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6 49 Round Neck 3/4 Sleeve Plaids<br />

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13 99 INVENTORY<br />

REDUCTION SALE<br />

50<br />

UP TO<br />

50 % OFF!<br />

NEW ITEMS WEEKLY<br />

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8 49<br />

Sexy Halter Neck Bra Set Red Lace Mini Dress<br />

Winter Flat Low Heel<br />

Ankle Snow Boots<br />

Winter Rivets Lace Up<br />

Chunky High Heel<br />

FACTORY DIRECT<br />

NO MINIMUM<br />

$<br />

14 49 $<br />

21 49<br />

All Credit Cards Accepted<br />

www.ClothingWare.com<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 15

Page 16 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #23 on page 11 • www.Vendor411.com

Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 17

STYLE IN FASHION INC.<br />

WEST-SIDE DESIGNS<br />

We Carry Winter<br />

Sweaters & Jackets<br />

at Moderate<br />

Prices<br />

MANY STYLES AVAILABLE IN<br />

DASHIKI PRINT<br />

for Men & Women<br />

Imported from<br />

Thailand & India<br />

Tie-Dye, Hawaiian Print,<br />

Solid Acid Wash, Printed Dresses,<br />

Baby Doll Dresses, Blouses,<br />

Skirt Sets, Pant Sets, Skirts, Sundresses,<br />

Umbrella Dresses in Rayon & Cotton<br />

Fabric. We also carry Magic Wrap,<br />

Sarongs, Handkerchief Dresses, Pancho<br />

Tops - all in Regular and Plus Size.<br />

We also carry<br />

Belly Dance & Zumba<br />

outfits in lots of different styles.<br />

321 Olympic Blvd. Los Angeles, CA 90015<br />

Tel: (213) 624-9728<br />

Fax: (213) 624-2115<br />

email: Andy@StyleInFashion.com<br />

View Our Catalog Online or Call for Catalog<br />

SAMPLE<br />

PACKAGE<br />

$300<br />

Quantity<br />

Discounts<br />

Available<br />

www.StyleinFashion.com<br />

Want More Info? Circle #28 on page 11 • www.Vendor411.com<br />

www.HeavenlySuits.com<br />

FULL COLLECTION OF DESIGNER TOP QUALITY<br />

CHURCH SUITS FOR WOMEN AND MEN<br />

Donna Vinci 1 Pc. Dress Set<br />

11691 Black/Purple<br />

Regular Price: $249.00<br />

Your Price $99.00<br />

Donna Vinci 2 Pc.<br />

Jacket & Skirt Set<br />

5658-N • Black/Print<br />

Special Price $179.00<br />

Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits<br />

All Sizes in Stock - 4 Through 34W<br />

www.HeavenlySuits.com<br />

Return to In-Person Sourcing at TMC in July<br />

July 12th, <strong>2021</strong> - Buyer preview 11th<br />

TMC has prepared to welcome you back safely.<br />

TMC has changed its operations to comply with governmental guidelines for keeping people safe.<br />

Sanitizer stations<br />

throughout<br />

center<br />

Protective<br />

masks<br />

encouraged<br />

Building<br />

occupancy<br />

reduced<br />

Enhanced<br />

cleaning<br />

& disinfecting<br />

Pre-packaged<br />

grab-and-go<br />

meals<br />

Increased<br />

outdoor air intake<br />

& filtration<br />

Registration for our next Market is open:<br />

• July 12th, <strong>2021</strong> - Buyer preview 11th<br />

REGISTER AT<br />

www.tmcexpo.com<br />

Name brands & extreme value merchandise<br />

America’s largest permanent collection of closeout specialists<br />

Practically the entire closeout industry under one roof<br />

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright <strong>2021</strong><br />

Page 18<br />

JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

TMC April <strong>2021</strong> RF Ad 7x4.5.indd 1<br />

5/13/21 4:41 PM

DESIGNER HANDBAG CLOSEOUTS!<br />

Authentic Designer Brands - Great Pre-Owned Condition - Lowest Prices!<br />

Started in 2007 our unique company sources quality authentic pre-owned designer handbags<br />

for independent retailers and online sellers to offer to their shoppers.<br />

NEW ITEMS WEEKLY - INVENTORY 50-75% OFF RETAIL<br />

Kate Spade- Small Karen<br />

Beauville Leopard Bag $ 78.99<br />

Bottega Veneta- Velvet &<br />

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Handbag $ 1064.99<br />

Brooks Brothers- Large<br />

Leather Shoulder Bag<br />

$ 33.99<br />

Dooney & Bourke- Tan<br />

Embossed Leather Shoulder<br />

Bag $ 96.99<br />

Coach- Tan Monogram<br />

Canvas & Leather<br />

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Leather Snakeskin Shoulder<br />

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Prada- Black Leather Bag<br />

w/ Piping $ 451.99<br />

Versace- Black Patent<br />

Snakeskin Shoulder Bag<br />

$ 748.99<br />

Versace - Metallic Gold<br />

Monogram Silk Jacquard Bag<br />

w/ Leather Trim $ 548.00<br />

Reed Krakoff - Color<br />

Block Leather Handbag<br />

$ 626.99<br />

Ted Baker- Bovine Leather<br />

Floral Crossbody $ 68.99<br />

Michael Kors- Gold Chain Strap<br />

Leather Handbag $ 32.99<br />

Cole Haan- Ivory Leather<br />

Cinched Tote Bag $ 118.99<br />

Kate Spade- Small Bright<br />

Coral Leather Chain Bag<br />

$ 38.99<br />

3.1 Phillip Lim - Leather<br />

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$ 248.99<br />

Botkier- Gold Leather<br />

Shoulder Bag $ 57.99<br />

Diane von Furstenberg- Blue<br />

Ombre Leather Mini Crossbody<br />

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Jimmy Choo- Distressed<br />

Mahala Blue Calf Leather &<br />

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Christian Louboutin- Cream<br />

Shoe Clasp Handbag $ 498.99<br />

OUR WEBSITE UPDATES WEEKLY - SHOP ONLINE OR AT ONE OF OUR 4 NORTHEAST STORES<br />

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Rafe- Ivory Leather Studded<br />

Hobo Bag $ 32.99<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 19

Professional Grade RC Toys & Drones<br />

www.SoaringRC.com<br />

Airsoft Guns • RC Cars, Boats, Helicopters<br />

WEEKLY SPECIALS • CLEARANCE ITEMS<br />

ZOHD Dart250G<br />

570mm Wingspan<br />

FrSky R9 900MHz 16CH<br />

Sweep Forward<br />

Long Range Receiver<br />

AIO Wing EPP FPV RC<br />

& R9M 2019 Module<br />

Airplane<br />

System with mounted<br />

$<br />

59. 99<br />

Super 8 and T antenna<br />

$<br />

87. 99<br />

BETAFPV HX100<br />

FrSky Transmitter Taranis<br />

100mm FPV Quad<br />

X-Lite S 24CH Radio with<br />

built in FrSky RXSR<br />

PARA Wireless Training<br />

BETAFPV 75X HD Whoop Quadcopter<br />

Receiver<br />

Function and Quickcharge<br />

3S built in FrSky Receiver<br />

$<br />

119. 99 System<br />

$<br />

149. 99<br />

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149. 99<br />

www.SoaringRC.com • Everything FUN!<br />

BUY DIRECT FROM FACTORY!<br />

1000's OF WHOLESALE ITEMS FOR YOUR STORE OR FLEA MARKET BOOTH<br />

AUTO • HOME • ELECTRONICS • SPORTS • TOYS • APPAREL • SHOES • HEALTH & BEAUTY<br />

Flying RC<br />

Ball Led<br />

Flashing<br />

Light Aircraft<br />

Helicopter<br />

Induction<br />

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$<br />

6.96<br />

Buy With Confidence<br />

Fast FREE Shipping Worldwide<br />

New Items Daily<br />

NO Minimums<br />

2.7” Dual Lens<br />

HD 1080P Car<br />

DVR Rearview<br />

Camera Video<br />

Recorder<br />

$<br />

25.99<br />

Page 20<br />

RAXFLY Magnetic Car<br />

Phone Holder L-Type Air<br />

Vent Stand for 4-7 inch<br />

$<br />

2.99<br />

Black Mini Aluminum UV ULTRA<br />

VIOLET 9 LED FLASHLIGHT Torch<br />

Light Lamp<br />

$<br />

3.99<br />

50000mAh Power Bank<br />

Pack Portable USB Battery<br />

Charger For Mobile Phone<br />

$<br />

19.99<br />

www.CartoonConcepts.com<br />

JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

6 In 1 Pen Screwdriver Scale<br />

Touch Screen Ballpoint Pen<br />

Stationery Supplies<br />

$<br />

4.99<br />

56S Bluetooth In-Ear<br />

Earphones Sweat-Proof<br />

Stereo Earbuds Headset<br />

$<br />

2.99

Collaborative<br />

Collections<br />

FRESH NEW LOOKS FOR TODAY’S LIFESTYLES<br />

Dozens of<br />

Top Designers<br />

Fontana 2.0 - VERIANA<br />

Retail: $116.93<br />

Wholesale: $21.06<br />

Guess - W74A61D2R90<br />

Retail: $152.05<br />

Wholesale: $85.43<br />

Guess - W83N23<br />

Retail: $175.57<br />

Wholesale: $91.29<br />

Pinko Shirt - 1G12N6-Y3LL<br />

Imperial - CGJ8VGO<br />

Calvin Klein Tee- J20J204721<br />

Retail: $245.80<br />

Retail: $67.89<br />

Retail: $80.76<br />

Wholesale: $63.19<br />

Wholesale: $21.06<br />

Wholesale: $44.47<br />

BoutiqueCloseouts.com<br />

Click on DAILY DEALS for <strong>Retailers</strong> - Buy Wholesale (scroll to bottom of site, click on WHOLESALE)<br />

All Sizes Available • Low Minimum Orders • Special Wholesale Prices - <strong>Retailers</strong> Must Register on Site<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 21

SHEETS - PILLOW CASES - DUVETS - CURTAINS - QUILTS - TOWELS<br />

WHOLESALE BEDDING & HOME GOODS<br />

Luxury high-end linens at wholesale prices from one of America’s largest wholesalers<br />

450 THREAD COUNT<br />

100% COTTON SHEET SETS<br />

MSRP $87.98<br />

$ 29.99<br />

ARTISAN MODERN JACQUARD CURTAIN PANELS<br />

54” Wide x 84” Long with Top Grommets (Single)<br />

MSRP $39.99<br />

$ 4.99<br />

Great<br />

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for your<br />

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or<br />

Flea Market<br />

Booth<br />

FLORAL 5 PIECE LINED JACQUARD CURTAIN PANELS<br />

52” Wide x 84” Long<br />

MSRP $39.99<br />

$ 9.99<br />

ROYAL 500 THREAD COUNT<br />

100% COTTON SHEET SETS<br />

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Page 22 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 23

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Page 24 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 25

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Page 26 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 27

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Page 28 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

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Page 30 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 31

FORUM WORKSHOP<br />

forumworkshop<br />

OPERATING YOUR<br />

R e t a i l<br />

Operating<br />

Your<br />

RETAIL STORE<br />

S t o R e<br />

THE MEN AND WOMEN<br />

IN THE MIDDLE<br />

Continued from last issue...<br />

Operating Your<br />

RETAIL STORE<br />

work in the field and spend a lot of time traveling.<br />

Distributors take orders by phone, fax, or<br />

modem. They may hear from more retailers in<br />

a day than the field sales staff can visit in a<br />

week.<br />

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representatives – commonly called reps – to develop,<br />

service, and sell to their retail network.<br />

Reps function much like a company’s own<br />

sales force. Usually they represent the product<br />

lines of companies too small for a dedicated<br />

sales staff, or for suppliers without sales staff in<br />

a particular region of the country. Reps usually<br />

handle only one brand in a category. They may<br />

represent several suppliers in an industry as<br />

long as those products are not in direct competition.<br />

This can give them a much broader sense<br />

of trends; reps are especially well attuned to<br />

what’s happening at retail.<br />

Most salespeople don’t actually deliver the<br />

goods they sell. Your order will get passed on<br />

to the supplier’s own warehouse, or to a distributor<br />

who fills the order. Some distributors<br />

function as shipping warehouses for the manufacturer.<br />

Others operate as product wholesalers,<br />

a retailer to the retailer. Some<br />

distributors publish a catalog detailing the variety<br />

of products available for order and delivery.<br />

Since they’re more often specialists in a category<br />

rather than a particular manufacturer’s<br />

line of product, distributors often have the best<br />

insight into market trends. Other salespeople<br />

Page 32 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

While their primary function is to sell, anyone<br />

serving as the supplier’s middle man should be<br />

regarded as an ally in developing your store’s<br />

marketing program. They’re a good source for<br />

information on what products will be promoted,<br />

when, and how. They can help you acquire<br />

everything related to product support,<br />

from literature and ad slicks to co-op dollars for<br />

local advertising.<br />

Occasionally you may deal with an individual<br />

who actually makes the products he wants<br />

your store to sell. This is especially true for<br />

stores marketing arts and crafts or other oneof-a-kind<br />

products. The often self-employed<br />

producers of these goods usually lack the resources<br />

to extend the payment terms available<br />

from distributors and manufacturers. The best<br />

they can do is agree to supply you with goods<br />

on consignment. The maker of the craft sets her<br />

price, and you’re free to add whatever margin<br />

seems reasonable. When the product sells, the<br />

artist gets paid. This strategy benefits both parties,<br />

especially when either is building a business.<br />

Selling on consignment gives the supplier<br />

a market to prove the worth of the product. For<br />

you, it’s a risk-free opportunity to experiment<br />

with new inventory.<br />

continued...

August 22 - August 25, <strong>2021</strong><br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 33

DEFINED BY PRICE<br />

Regardless of how your store acquires its stock,<br />

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a pricing strategy. Price sends consumers<br />

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be. People shop specialty stores for the combination<br />

of selection and service not found elsewhere.<br />

They expect to pay a little more for that<br />

privilege. Pricing should be a reasonable response<br />

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that your store offers<br />

something more. The specialty store owner<br />

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the reasons the store exists.<br />

PLATFORM Price must allow room to cover expenses and<br />

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deliver that much return, you chose the<br />

forumworkshop<br />

FORUM WORKSHOP<br />

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Page 34 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 35

Page 36<br />

THE MASTER OF ALL TRADES<br />

JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

forumworkshop<br />

FORUM WORKSHOP<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 37

Supreme confidence and optimism are requisites<br />

for anyone willing to surrender the security<br />

of employment to make their own careers.<br />

Still interested? Then it’s time to assess your<br />

skills and begin building the foundation for<br />

your retail empire.<br />

Have You Got What It Takes?<br />

Eager to work 7 days a week, at least 15 hours<br />

a day? Looking for the chance to spend even<br />

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<br />

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maybe five? Can you<br />

forumworkshop<br />

forumworkshop<br />

FORUM WORKSHOP<br />

muster enthusiasm about surrendering the security<br />

of employment for the personal and financial<br />

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TO DO A LOT OF HARD WORK.<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 39

FORUM WORKSHOP forumworkshop<br />

Hard work isn’t enough to secure your store’s<br />

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into achieving that goal, entirely.<br />

continued...<br />

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Page 40 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 41

forumworkshop<br />

FORUM WORKSHOP<br />

Your enthusiasm should be<br />

☺<br />

contagious, because you love<br />

what you’re doing. It also<br />

springs from your drive to<br />

provide meaningful service<br />

to the community through retailing.<br />

The entrepreneur finds the better way<br />

of doing things, and draws rewards and fulfillment<br />

when the public recognizes his contribution.<br />

These are spiritual rewards, the emotional<br />

satisfaction a business brings that you can’t define<br />

in dollars and cents.<br />

You’re in it for the money, surely. But that<br />

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your success. Your drive demonstrates your<br />

dissatisfaction with the statues quo. The security<br />

of a nine-to-five job, a measured climb up<br />

the career ladder – that’s right for somebody<br />

Page 42 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

else, not you. You’ll work longer hours, and<br />

perhaps make less money, for the independence<br />

that comes only with controlling your<br />

own career.<br />

Psychologists, psychiatrists, and academics<br />

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the entrepreneur is an individual driven by<br />

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dedication to the hard work that will realize<br />

their particular dream. Entrepreneurs come in<br />

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their vision.<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 43

FORUM WORKSHOP<br />

forumworkshop<br />

The entrepreneur is the athlete of the business<br />

world. The individual who summons every resource,<br />

every skill and experience, and patiently<br />

applies all of this to reaching his goal.<br />

He cherishes the challenge as much as the<br />

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<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 45

FORUM WORKSHOP<br />

forumworkshop<br />

You need a positive attitude, a certain cockiness<br />

built of confidence, unshakable determination<br />

and enthusiasm. Beyond that, the skills required<br />

for success can be developed or hired.<br />

What separates the achievers from the aspirants<br />

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Stubborn to a fault, single-minded, immune to<br />

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required to make a<br />

success of our dreams.<br />

The entrepreneur is the<br />

one who can build on<br />

strengths by compensating<br />

for weaknesses.<br />

Page 46 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Recognizing which skills you have, and which<br />

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The retail entrepreneur must be both an effective<br />

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Want More Info? Circle #01 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 47

FORUM WORKSHOP forumworkshop<br />

Review the following sections to help identify<br />

the skills you need to improve or develop if<br />

you are to give your store a fair chance of success.<br />

BEING THE BOSS MEANS YOU<br />

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seeing Uncle Sam gets his due. Each area of<br />

management responsibility demands a certain<br />

level of awareness and skills, if not absolute expertise.<br />

You’ll Need to Manage the Money<br />

WHERE’S THE MONEY COMING FROM?<br />

IT GOING? WHAT’S LEFT?<br />

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Page 48 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 49

FORUM WORKSHOP forumworkshop<br />

<br />

From long before the<br />

store formally opens its<br />

doors to closing day, finances<br />

should top<br />

your concerns. Just as<br />

money drives the national<br />

economy, cash<br />

flow keeps your store<br />

on the road to success.<br />

You don’t need to be a certified public accountant,<br />

but familiarity with basic principles of<br />

bookkeeping is strongly advisable. You should<br />

know how to project costs, read and keep a balance<br />

sheet, and analyze financial records for insight<br />

into the business. Your financial<br />

responsibilities will also entail controlling<br />

spending activities, budgeting expenses, and<br />

reconciling records and accounts. Managing finances<br />

means accurately projecting how much<br />

funding the store will need, and when.<br />

These skills can be self-taught from articles like<br />

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through experience. You can also make it a<br />

computer-learning process, developing your<br />

skills as you learn how to run your business<br />

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and software should be considered the basic<br />

tools of business management in the 21st century.<br />

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will be able to conduct business without them,<br />

and remain competitive. Computers are work<br />

savers. The right program, or application, will<br />

help organize all management responsibilities,<br />

do the books, reconcile accounts, and provide<br />

you with up-to-the-minute insight into any aspect<br />

of the business.<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 51

FORUM WORKSHOP forumworkshop<br />

<br />

You’ll Need to Manage the Inventory<br />

All stores sell something. Products are your<br />

business, so everything related to what you sell<br />

and why is your decision. Managing inventory<br />

begins with selecting the right product mix.<br />

You'll need to respond to trends, seasonal and<br />

otherwise. What everyone wants this month,<br />

you won’t be able to give away next month.<br />

You must know how much to order, when, and<br />

then when to reorder. When something starts<br />

to languish on the shelves, you must sense<br />

when it’s time to drop prices and cut losses.<br />

To a certain degree, experience will endow such<br />

instincts. From the beginning, though, you<br />

should develop a practice of maintaining accurate<br />

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Page 52 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

business today thinking<br />

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lost. Again, a computer<br />

system, as an organizational<br />

tool and time<br />

saver, is recommended.<br />

Success as a retailer in the 21st century will owe<br />

much to the science of specialization. One of<br />

your ongoing challenges will be to keep pace<br />

with the latest developments in your category.<br />

It won’t be enough for you to visit trade shows<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 53

FORUM WORKSHOP forumworkshop<br />

Your viability as the expert demands you constantly<br />

sift through manufacturer announcements,<br />

distributor catalogs, trade journals, and<br />

the business section of the local paper in pursuit<br />

of the next competitive advantage. With<br />

that, you’ll continually monitor the competition,<br />

both through their advertising and inside<br />

their stores.<br />

As inventory manager, you’ll pull together the<br />

product mix that differentiates your store from<br />

every other store handling the same products.<br />

Once that mix is determined, and the products<br />

are in stock, you’ll also need to set up displays<br />

that draw shoppers to the products. You’ll decide<br />

what receives prominent play on the sales<br />

floor, and when it’s appropriate to rotate the<br />

merchandise.<br />

If the sales strategy<br />

includes telemarketing<br />

sales or mail<br />

order, inventory<br />

management also entails<br />

delivery service:<br />

packing and shipping<br />

products by the<br />

cheapest carrier and making sure they reach<br />

their destination. As if you didn’t have enough<br />

to contend with.<br />

You’ll Need to Manage People<br />

Since retailing is a people business, you’ll need<br />

to be a “people person”: an effective communicator,<br />

ever the charmer, yet able to draw the line<br />

and stand your ground when the situation demands<br />

it.<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 55

FORUM WORKSHOP forumworkshop<br />

☎<br />

Managing relations with<br />

people will put you in<br />

contact with 3 groups:<br />

staff, suppliers’ representatives,<br />

and customers.<br />

When dealing<br />

with anyone, the ability<br />

to communicate directly<br />

and effectively, in writing, person to person, or<br />

over the phone, is the basis of rewarding relationships.<br />

When you need to convey a point –<br />

whether placing an order or setting employee<br />

policy – the message should be above debate.<br />

Managing staff requires responsiveness to their<br />

needs. Effective managers inspire rather than<br />

direct others. They let others know exactly<br />

what is expected of them. They promote spirit<br />

and team so people want to contribute to the<br />

common good. A team is composed of individuals;<br />

the smart manager recognizes the potential<br />

and limits of each player. He asks without<br />

demanding, and helps people test their skills<br />

and develop their potential. Still, the effective<br />

manager establishes definable benchmarks of<br />

what’s expected and what will be accepted<br />

from others. The manager remains gracious to<br />

a point, but firm beyond that.<br />

In dealings with suppliers, you’ll have certain<br />

expectations, yet you’ll need to recognize your<br />

own obligations. You must remain a loyal customer<br />

as long as that loyalty is rewarded. You<br />

must be open to suggestions on how to help<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 57

FORUM WORKSHOP forumworkshop<br />

These same attitudes will guide your relations<br />

with customers. In the early history of most retail<br />

operations, the store owner is the store to<br />

shoppers. She’s the salesperson, the stock clerk,<br />

and cashier all rolled into one smiling individual.<br />

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<br />

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Page 58 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 59

FORUM WORKSHOP<br />

forumworkshop<br />

☺<br />

Stop by the customer service<br />

desk. Listen to shoppers<br />

and their frustrations.<br />

Watch their behavior. How<br />

do the clerks handle them?<br />

What works, and what<br />

doesn’t? Is there anything<br />

you would do to improve<br />

relations?<br />

The store owner who understands people,<br />

what they want and how to please them, is one<br />

whose business enjoys a head start. The skills<br />

required for business management and marketing<br />

can be acquired through training or experience.<br />

Anyone who emphasizes those over<br />

“people” skills is denying the reason all stores<br />

exist and prosper: to serve the shopper.<br />

Page 60 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

The retail manager demonstrates a certain respect<br />

for others and an interest in them. To sell<br />

to people, you must like them, generally and<br />

individually. After all, that’s what retailing is<br />

all about: serving people.<br />

THE RETAIL MARKETER<br />

Put a good selection of products in a well-designed<br />

store and you’ll soon starve ... if that’s<br />

all you do. Why? Because before shoppers buy<br />

from your store, they must know it’s there.<br />

Telling them about the store, what it offers and<br />

why they should shop there, is a make-or-break<br />

challenge for you. As the store owner and its<br />

business manager, your marketing responsibilities<br />

are as critical to the fate of the business as<br />

your management skills.<br />

continued...<br />

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QUALITY • RETAILERS TRUST FORUM MAGAZINE • SERVICE<br />

| JUNE <strong>2021</strong> Page 61

FORUM WORKSHOP<br />

forumworkshop<br />

It’s not enough to develop, nurture, and manage<br />

your vision of the perfect store, you must<br />

also sell others on the concept, continually.<br />

Whenever you seek financial backing for your<br />

store – be it from banks to finance your dream<br />

or the customers you hope will flock to your<br />

latest sale – you’re involved in marketing.<br />

Marketing is as much about public relations as<br />

promotions. It shapes the best face you put before<br />

your customers, the store image that invites<br />

them in or keeps them away. The store<br />

name, logo, design, and displays, special promotions<br />

and sales, community involvement,<br />

and advertising all fall within your realm as retail<br />

marketer.<br />

If you’re serious about going into business for<br />

yourself, you already possess the basic skill of<br />

marketing: confidence in your abilities and vision.<br />

If you don’t believe in your store concept,<br />

and question your ability, read no further. This<br />

article is written for people who know they can<br />

make it on their own. How can you hope to<br />

convince others of your store if you don’t completely<br />

believe in it yourself?<br />

If you have that confidence, you shouldn’t have<br />

trouble summoning the enthusiasm to promote<br />

the concept. Effective marketing requires your<br />

confidence and enthusiasm. These are qualities<br />

you won’t find in any book, and you can’t get<br />

them from night school. They must be part of<br />

your psyche from the outset.<br />

The successful retail marketer<br />

has such a great store, with<br />

such a great selection, that<br />

she’s bursting to let the world<br />

know where it is.<br />

continued...<br />

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Page 62 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 63

FORUM WORKSHOP<br />

forumworkshop<br />

In getting that word out, you’ll be challenged<br />

to use public relations, promotions, and advertising<br />

to create the positive perceptions that<br />

will win loyal customers for your store.<br />

THE MYTH OF FREEDOM<br />

Now that you’re familiar with the breadth of<br />

responsibility that goes with running a store,<br />

perhaps it’s worth pausing a moment to reflect<br />

on your dream of freedom through retailing.<br />

Page 64 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

As demonstrated in the previous pages, running<br />

your own retail store is all about hard<br />

work, dedication to long days, and uncertain<br />

gains. If your definition of freedom holds no<br />

place for these, then you should not assume the<br />

risks of starting your own retail business. The<br />

freedom the store promises is the sense of liberation<br />

that comes with controlling your destiny.<br />

Certainly hard work is required, but you’re the<br />

sole beneficiary of that dedication, not some<br />

guy in the big office at the end of the hall on the<br />

5th floor.<br />

<br />

When you wake up<br />

in the morning,<br />

when you go to bed<br />

at night, as the store<br />

owner, you’re in<br />

charge. You may<br />

work long hours,<br />

you may lose a few hairs, but your success, or<br />

failure, is entirely your own. And when there’s<br />

another generation hungry to climb up the career<br />

ladder, there won’t be anyone who can<br />

push you out of the business you nurtured and<br />

brought to success yourself.<br />

continued...<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 65

FORUM WORKSHOP<br />

forumworkshop<br />

If that sounds like freedom to you, running<br />

your own store definitely promises a better future<br />

than the alternative.<br />

HONING YOUR SKILLS<br />

That said, the faster you develop your skills,<br />

the faster you’ll be able to set that dream in motion.<br />

One of the most valuable attributes you<br />

can possess is an ability and willingness to recognize<br />

personal limitations. When there’s<br />

something you can’t do, better to hire the person<br />

who can than stumble deeper into a maze<br />

of your making.<br />

Most of these skills required of you can be developed<br />

on your own, either through self-education<br />

or by attending evening courses or<br />

professional development seminars. You must<br />

be realistic in terms<br />

of personal expectations<br />

and obligations,<br />

though. You<br />

can study store design<br />

at night school<br />

for a semester, or hire a consultant who can do<br />

the job in 2 weeks. Your time is your most important<br />

asset. If you’re smart, you’ll manage<br />

time as a limited resource.<br />

Take a few moments to fill out the skills evaluation<br />

chart following. Be honest and thorough<br />

with your answers; you want to identify your<br />

weaknesses so you can improve your skills.<br />

Use your time now, as you begin investigating<br />

your options and planning your store, to improve<br />

your skills. Observe and learn from the<br />

success of other retailers.<br />

continued...<br />

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Page 66 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 67

FORUM WORKSHOP forumworkshop<br />

Talk to store owners about the business of retailing.<br />

Fill out the skills assessment chart and<br />

use it as a guide, then begin working to improve<br />

your skills in the management areas<br />

where you recognize your own weaknesses.<br />

Enroll in business classes if your time allows,<br />

or become a regular customer at the self-help<br />

section of the local bookstore. If you already<br />

own and use a computer, investigate accounting<br />

and business management software. The<br />

computer will prove an invaluable tool in every<br />

phase of planning and managing your store,<br />

and save you time in the process.<br />

And time is the one commodity you’ll always<br />

need more of. The varied responsibilities that<br />

go with being the store owner/operator will<br />

soon make ample demands on yours.<br />

SKILLS ASSESSMENT CHART<br />

Use the following chart as a<br />

guide in honestly evaluating<br />

your skills as a retail manager<br />

and marketer. Simply check<br />

off the categories in which you<br />

have sufficient experience to fulfill the responsibilities<br />

as store owner.<br />

BUSINESS/OFFICE MANAGEMENT<br />

Accounting/Payroll<br />

Purchasing<br />

Billing<br />

Collecting<br />

Taxes<br />

Record Keeping<br />

Computers/Business Software<br />

continued...<br />

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Page 68 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 69

FORUM WORKSHOP forumworkshop<br />

forumworkshop<br />

<br />

PERSONNEL<br />

Hiring<br />

Firing<br />

Motivating/Scheduling<br />

RETAILING<br />

Sales<br />

Customer Service<br />

Buying<br />

Pricing<br />

Sales Planning<br />

Dealing with Salespeople<br />

Negotiating/Tracking Sales<br />

Tracking Competitors<br />

Display<br />

MARKETING<br />

Advertising/Public Relations<br />

Promotion<br />

Writing/Composing Ads/Media Contact<br />

Media Buying<br />

Tracking Responses<br />

CHOOSING YOUR MARKET<br />

If you’ve read this far, you’re obviously serious<br />

about opening your own store. The workload<br />

described wasn’t enough to scare you off, and<br />

you realize opening your own store carries<br />

both risks and opportunity. From here you’ll<br />

start putting theory into practice, and you’ll<br />

plan your store.<br />

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Your store’s identity, and your future as the retail<br />

entrepreneur, depends on the mix of products<br />

you sell, the services you provide, and the<br />

customers you serve. We’ll focus on the initial<br />

research you should do as you investigate your<br />

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open builds on your present skills and interests,<br />

the local and national trends, etc.<br />

continued...<br />

Page 70<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 71

FORUM WORKSHOP<br />

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Your first step is to begin<br />

<br />

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What’s so bad about your present job? How<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 73

FORUM WORKSHOP<br />

forumworkshop<br />

What skills do you need to improve? What<br />

kind of income are you looking for? What excites<br />

you most about being in business for<br />

yourself? Least? What do you expect to gain,<br />

professionally and personally, from opening<br />

your own store?<br />

Finally, focus on your present thoughts about<br />

your store. Do you have any particular store or<br />

store type in mind, or do you just want to open<br />

“a store?” What will you sell? Where will it be?<br />

Who are your customers?<br />

SELL WHAT YOU KNOW<br />

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in the process. Deciding what type of store<br />

you’ll open, selecting your merchandise, and<br />

identifying your market niche, when taken together,<br />

amount to defining your business.<br />

As mentioned earlier, today’s retail marketplace<br />

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<br />

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and beauty<br />

aid store across the street<br />

from the major medical<br />

center; and the newsstand/candy<br />

shop at the<br />

entrance of the commuter<br />

railway station.<br />

continued...<br />

Page 74 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 75

FORUM WORKSHOP forumworkshop<br />

Unfortunately, the prime<br />

real estate that all but<br />

guarantees prosperity<br />

for certain retail ventures<br />

has by now all been<br />

claimed. Sure, the occasional<br />

new interstate or<br />

major shopping mall<br />

will still be built. But today the typical independent<br />

retailer has to rely on more than location<br />

to deliver customers. The store itself must<br />

possess some compelling feature that makes<br />

people want to shop there.<br />

Today’s trend of huge, generalist discount<br />

stores and price clubs creates a real need for the<br />

smaller specialty store. You can, and must,<br />

focus your business on a narrow segment of the<br />

market, defined either by interest, age group,<br />

or demographic profile. That’s the market upon<br />

which you can build a business. It’s not enough<br />

to put together a selective assortment of merchandise<br />

and wait to tally sales. To be successful<br />

you must present shoppers with solutions<br />

to their purchase needs. That may be as frivolous<br />

as a new doodad to display on their mantel,<br />

or as necessary as a new liner for the<br />

chimney. The successful specialty store gains a<br />

reputation as the unrivaled source for selection<br />

and related services in a select category of merchandise.<br />

Whatever the category, you’ll need to be fully<br />

familiar with the products you sell, and their<br />

applications. It’s not enough to know what is<br />

available in your selected market niche, however.<br />

The specialty retailer must know all there<br />

is about the products the store sells.<br />

continued...<br />

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Page 76 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

FORUM WORKSHOP<br />

forumworkshop<br />

Remember, the specialty store exists to provide<br />

solutions for a distinct group of customers.<br />

Your knowledge and enthusiasm are an important<br />

aspect of what the store offers.<br />

For that reason, if you want to open a store, but<br />

aren’t yet sure what type it should be, you<br />

should begin the planning process with a thorough<br />

evaluation of your interests and experience.<br />

Look within, first, for anything in your<br />

background, experience, or hobbies that might<br />

lend itself to a retail store. The gourmet knows<br />

food and how to prepare it. The outdoorsman,<br />

camping equipment. The working woman respects<br />

the challenge of balancing career and<br />

family.<br />

In each case above, the individual could develop<br />

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mediately identifiable<br />

by shoppers: The<br />

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to the endeavor, and that can prove contagious<br />

to shoppers. And in pursuing your own<br />

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running the store is not a job, but a pleasure.<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 77

FORUM WORKSHOP<br />

forumworkshop<br />

Such fortunate retailers can’t wait to get to<br />

work, and they have trouble leaving at the end<br />

of the day.<br />

Creating your store around something you already<br />

know and enjoy strengthens the business.<br />

It’s easier to get enthusiastic about<br />

something fondly familiar than something entirely<br />

new. By selling what you know, you give<br />

yourself a head start and cut down on the time<br />

required to learn an entirely new category of<br />

goods. To succeed as a 21st century retail entrepreneur,<br />

you must be the recognized expert on<br />

what you sell. That expertise should be rooted<br />

in your own experience and interests.<br />

The specialty store draws its appeal from the<br />

combination of product selection and related<br />

services available only there. Camera stores<br />

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frames, and offer camera repair<br />

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Use your own shopping experience<br />

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market opportunities. Compare your needs for<br />

selection and service with what you’ve found<br />

in the marketplace.<br />

So if you want to open a store, but aren’t yet<br />

certain what kind, get out your notebook and<br />

start jotting down notes. Where are your real<br />

interests and experience? Is there anything<br />

there that lends itself to a specialty store?<br />

continued in next issue ...<br />

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Page 78 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 79

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 81

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Page 82 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 87

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you the BEST closeouts<br />

and overruns on the market.<br />

By using this powerful<br />

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you will gain access to hundreds of new suppliers<br />

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Find Apparel, HBA and Cosmetics, Electronics, Home and<br />

Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys,<br />

Videos and DVDs, and more. For larger discounts, many dealers<br />

sell pallet truckloads that will make you even more profits.<br />

Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00<br />

Page 88 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Page 88 88<br />

<strong>Retailers</strong> <strong>Forum</strong><br />

SoloMayoreo<br />

“I Can Get<br />

It For You<br />

Wholesale”<br />

Written in Spanish,<br />

this big monthly<br />

newspaper is the<br />

best thing to happen<br />

to Hispanic retailers!<br />

Sources abound for<br />

variety merchandise of all<br />

kinds to fill store shelves<br />

and flea market booths.<br />

No. SOLO-S ...(Sample Copy) ...$7.50<br />

No. SOLO-SUB..(12 Issues) ...$60.00<br />

ADVERTISING SPACE AVAILABLE<br />

<strong>Retailers</strong> <strong>Forum</strong> was established<br />

out of the need for product<br />

sources among small retail<br />

merchandisers. Each month,<br />

<strong>Forum</strong>’s advertising pages feature<br />

merchandise offerings<br />

from the country’s !eading<br />

wholesalers, manufacturers,<br />

and jobbers.<br />

Don’t confuse this<br />

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publications offering<br />

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These are real rock-bottom<br />

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Buy where the retailing giants buy! The advertisers are professionals in<br />

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orders are as low as $50.00 with many wholesalers. Many advertisers<br />

offer further reduced rates for bulk buying at enormous savings to you.<br />

Order No. RF-S - Sample Copy ...$10.00<br />

FREE 1 YEAR SUBSCRIPTION AVAILABLE AT<br />

www.WholesaleSources.com<br />

ADVERTISING SPACE AVAILABLE<br />

Monthly<br />

Newspaper<br />

for Hispanic<br />

<strong>Retailers</strong><br />

www.bizbooks.org

This MonTh’s<br />

Book Specials<br />

New Titles Just Arrived in our Warehouse ~ Limited Quantities<br />

Streetwise Business Series<br />

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order no. 1-58062-<br />

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order no. 1-58062-<br />

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order no. 0-7897-2298-4<br />

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order no. 1-55571-367-X $24.95<br />

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order no. 0-399-52378-2 $14.95<br />

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order no. 0-940398-19-2 $11.00<br />

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order no. 1-880559-43-9<br />

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Closeout of the Month<br />

SMALL BUSINESS LEGAL KIT AND DISK<br />

over 400 pages of practical legal info, forms and agreements<br />

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order no. 1-55850-701-9 $10.00<br />

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Page 89<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 89

USA Closeout Directory<br />

Now, more than ever, it is essential for the success of your merchandising business to buy<br />

goods at the lowest prices possible. Our best-selling<br />

USA Closeout Directo-ry shows you how and most<br />

importantly, WHERE. Hundreds of closeout dealers<br />

specializing in selling goods often priced as<br />

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marketers, home party plan sellers ...anyone who<br />

sells merchandise needs this directory! Clothing<br />

• Elec tronics • Jewelry • Toys • Watches • More!<br />

Order No. 4 -<br />

Closeout Directory - $29.95<br />

Dollar Store<br />

Merchandise Guide<br />

The most complete directory of<br />

wholesalers and manufacturers<br />

in the USA specializing in dollar<br />

store merchandise. Hundreds<br />

of companies are listed with<br />

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Order No. DSM • Dollar Store<br />

$29.95<br />

Toy Importers & Wholesalers<br />

This is the definitive guide for<br />

finding toy suppliers. Features<br />

over 156 pages of listings of both<br />

importers and manufacturers.<br />

Included are names, addresses,<br />

phone and fax numbers as well as<br />

company websites and e-mail<br />

addresses and descriptions of<br />

lines carried.<br />

Order No. TOY<br />

$29.95<br />

Directory of Smoke Shops<br />

Our EXCEL Directory contains over 7,000 Smoke<br />

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names, personal e-mails and phone numbers. This<br />

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DIRECTORY INCLUDES:<br />

• 7,000 Smoke Shops/Head Shops<br />

• Phone Numbers<br />

• Over 60% Have Personal E-Mails<br />

• U.S and Canada<br />

• Company Addresses<br />

Order No. SSDB (Excel)<br />

$399.00<br />

Independent Sales Rep. Directory<br />

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent<br />

sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to<br />

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Order No. SGREP-B Printed Book $359.00<br />

Order No. SGREP-E Excel emailed to you $499.00<br />

1-800-635-7654<br />

Page 90<br />

Page 90 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Business Directories

Imagine<br />

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• Apparel • Electronics • Fragrances • General<br />

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• Watches • Toys and more!<br />

No. W1 Wholesale Sources $29.95<br />

Auction Directory<br />

Wholesale Sources<br />

Jam-packed<br />

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sources across<br />

the USA<br />

This is THE definitive guide to auctions!<br />

It not only tells you WHERE<br />

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also HOW to participate in the auction<br />

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Order No. AUC- Auction Directory - $39.95<br />

How to Find,<br />

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Order No. 1-88422-24-2 Hidden Wealth $39.95<br />

Jewelry Wholesalers<br />

& Manufacturers<br />

This exquisite directory will bring the<br />

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fine jewelry of all types including:<br />

• Beads • Diamonds • Gemstones • Gold<br />

• Silver • Much More! The suppliers list<br />

their names, addresses, websites and specialties.<br />

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Order No. FJ $29.95<br />

Business Directories<br />

Hobby & Craft<br />

Suppliers Guide<br />

The crafts industry is one of the hottest-growing<br />

segments in the marketplace<br />

today. Scrap-booking, painting,<br />

needle-crafts and sewing are hobbies<br />

that are sweeping the nation. We have<br />

compiled the ultimate directory of<br />

wholesale suppliers furnishing materials<br />

for this huge industry.<br />

• Art Materials • Baskets • Beads/<br />

Trim • Ceramics • Dolls • Fabrics •<br />

Floral • Holiday • Paint • More!<br />

Order No. AC $29.95<br />

Holiday Merchandise<br />

Wholesalers<br />

& Manufacturers<br />

Introducing our newest directory that puts<br />

the country’s largest suppliers of holiday<br />

merchandise at your fingertips. Seasonal<br />

merchandise is a mainstay of the industry,<br />

but up until now it was hard to locate the<br />

thousands of suppliers scattered across the country. We have ended<br />

your searching with one directory which includes all types of wholesale<br />

merchandise: • Bows • Candles • Cards • Costumes • More<br />

Order No. HM $29.95<br />

www.bizbooks.org<br />

Page 91<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 91

Wholesale Gift Guide<br />

A Great resource to locate higher end<br />

decorative merchandise. This gigantic<br />

400 page guide is the definitive resource<br />

guide to finding suppliers for gift products.<br />

Listed by category, over 4,000<br />

leading wholesalers and manufacturers<br />

servicing the gift industry are included.<br />

• Accessories<br />

• Collectibles<br />

• Floral<br />

• Gifts<br />

• Home/House<br />

You’ll refer to this on a daily basis to<br />

find new suppliers for products.<br />

Order No. GG Gift Guide $39.95<br />

Annual Guide to the<br />

Licensing World<br />

Here is an incredible Directory that<br />

guides you through the world of Licensed<br />

prod-uct merchandising. Need to know<br />

who owns a license? Who to contact to<br />

distrib-ute a licensed product? This book<br />

has all the answers and covers the entire<br />

world! Licensors: Listing of companies<br />

that are the agents and license holders.<br />

These are the sources that you would<br />

apply to if you wish to obtain a license to<br />

manufacture<br />

merchandise. Licensees listed here you will find the companies who<br />

distribute licensed merchandise. Full listings include categories of<br />

merchandise each company handles. Contact these companies to buy<br />

the licensed merchandise that they have manufactured. The licensed<br />

merchandising industry moves billions of dollars of products every<br />

year and is one of the fastest growing segments of retailing.<br />

Order No. 321 $249.00<br />

USA Mail Order Catalogs<br />

New for this year is a compilation of BOTH<br />

consumer mail order catalogs in addition to<br />

business-to-business catalogs in one huge<br />

volume! Part one of this incredible collection<br />

of mail order catalogs provides the<br />

most comprehensive look at the consumer<br />

catalog in the industry available anywhere.<br />

Over 7,000 consumer catalog companies<br />

are listed under 44 various product chapters<br />

from Animals to Toys and Games.<br />

Catalog size, number of catalogs mailed,<br />

sales volume and key executive names are provided for ease in marketing<br />

your products to these catalogs.<br />

The second part of this directory provides details on suppliers<br />

of everything from computers to laboratory supplies; office products<br />

to office design; marketing resources to safety equipment. Just about<br />

every kind of product or service that a business needs to operate is<br />

covered.<br />

Order No. 159237-156-6 1,900 pages $450.00<br />

BUCKS FOR BLING<br />

Sourcing For Jewelry<br />

Makers Directory<br />

Up-to-date and easy-to-use directory<br />

solving your jewelry materials sourcing,<br />

production and contracting needs.<br />

If you are considering your own line<br />

of jewelry items this is a must-have<br />

in locating materials and factories to<br />

produce it.<br />

Accessories<br />

Sourcing Directory<br />

The comprehensive directory provides<br />

you with direct sources for the designing<br />

and manufacturing of bags, belts,<br />

hats, shoes, gloves. You will find the top<br />

companies to help you produce your merchandise<br />

directly at their factories.<br />

Order No. 121 $150.00<br />

Order No. 122 $100.00<br />

1-800-635-7654 Page 92<br />

Business Directories

APPAREL<br />

BUSINESS DIRECTORIES<br />

Fabrics, Services, Trims<br />

This up-to-date directory solves your<br />

production sourcing and contracting<br />

needs in the Americas. The sourcebook<br />

includes: sewing, cut-n-sew, and finishing<br />

contractors and apparel production<br />

services from within the U.S., Canada<br />

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This directory will help you put your<br />

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Order No. 0971486743 $125.00<br />

A complete and updated guide listing<br />

over 2,600 nationwide suppliers of all<br />

types of domestic and imported fabrics,<br />

trims and notions, plus forecast<br />

services, swatch design studios and<br />

more for the apparel and design industries.<br />

Listings include sales manager’s<br />

name, price points, minimums,<br />

etc. Fabric and trim manufacturers,<br />

converters, jobbers and reps are<br />

listed. This sourcebook provides you<br />

with MATERIALS and sources to<br />

make your own goods.<br />

Order No. 0971486735 $135.00<br />

Apparel Contractors (USA Edition)<br />

1-800-635-7654 Page 93<br />

Directory of Brand Name Apparel<br />

Manufacturers<br />

Updated and easy-to-use directory<br />

listing brand-name label manufacturers<br />

and importers in the women’s,<br />

men’s, children’s and accessory markets.<br />

Developed and targeted for store<br />

and catalog buyers to shop the apparel<br />

and accessory markets easily, there are<br />

over 2,800 brand name labels listed,<br />

broken down by types of apparel classifications.<br />

If you are looking for the<br />

SOURCES for brand name goods,<br />

this directory is for you.<br />

Order No. 0971486751 $135.00<br />

RN & WPL Encyclopedia<br />

A comprehensive listing of every Registered<br />

Number and Wool Product Label<br />

ever issued by the Federal Trade Commission<br />

to identify all sorts of goods imported,<br />

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for more than 31,500 manufacturers,<br />

importers and wholesalers of apparel<br />

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fax numbers, website & e-mail addresses,<br />

type of business and product information.<br />

Order No. RN8. Directory $285<br />

Order No. RN8C Directory/CD Combo $475<br />

The Small Design Company's Guide to<br />

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Upj-to-date guide created specifically for the smaller design houses and home sewing<br />

businesses. Directory lists fabric and trim companies that will sell to businesses that<br />

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock<br />

fabric suppliers and all their contact information.<br />

Order No. A-106 $65.00<br />

Apparel Business Directories<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 93

FORUM PUBLISHING CO.<br />

383 E. Main St. Centerport, N.Y. 11721<br />

T: 631-754-5000<br />

F: 631-754-0630<br />

E: <strong>Forum</strong>Publishing@aol.com<br />

Credit Card ORDERS: 800/635-7654<br />

FAX ORDERS: 631/754-0630<br />

INQUIRIES: 631/754-5000<br />

Website: www.bizbooks.org<br />

Order by phone<br />

1-800-635-7654<br />

You’ll save time ordering by phone instead<br />

of mail. Speak with our knowledgeable<br />

salespeople who will assist<br />

you in placing your credit card order. If<br />

you have questions about our products,<br />

call Customer Service: (631)754-5000<br />

Mon-Fri 10am-5pm EST.<br />

Your Name and Address<br />

Order by mail<br />

Please complete all information so we<br />

can fill your order promptly. We gladly<br />

accept checks, money orders and<br />

major credit cards. If charging from<br />

your credit card, please SIgn the order<br />

form where indicated and supply<br />

your complete number and expiration<br />

date. Sorry we do not accept C.O.D<br />

or stamps. Checks must clear bank<br />

before orders can be shipped.<br />

Order by Fax<br />

631-754-0630<br />

When charging purchases to your<br />

credit card, it is easy to send us your<br />

completed order form via Fax<br />

Delivery Information<br />

Books and cassette programs will be<br />

shipped within 1-5 working days.<br />

Allow 6-8 weeks for magazine subscriptions<br />

Order Online<br />

www.bizbooks.org<br />

We download orders hourly and<br />

process within 24 hours.<br />

Sales Policy<br />

Books and Cassette programs are<br />

sold as information only and are<br />

guaranteed as represented in this<br />

catalog. All items in this catalog<br />

are sold on a non-refundable basis.<br />

NAME _________________________________________________________________________________________________<br />

ADDRESS_________________________________________________________________________________________________<br />

CITY_______________________________________________________________STATE<br />

ZIP<br />

PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________<br />

What Books Would You Like?<br />

PG QTY NUMBER TITLE PRICE<br />

SHIPPING<br />

CHARGES<br />

ALL ORDERS ADD $7.00 1st BOOK<br />

$4.00 EA. ADD’L BOOK<br />

CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK<br />

$ 8.00 EACH ADDITIONAL<br />

Orders for SAMPLE COPIES of magazines:<br />

OUTSIDE OF USA: ORDERS CAN BE SHIPPED USING YOUR FEDEX<br />

DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges<br />

Payment Information Goes Here<br />

CANADIAN SHIPMENTS:<br />

$11.00 1st BOOK • $8.00 EACH ADD’L<br />

OUTSIDE OF USA:<br />

ORDERS CAN BE SHIPPED USING YOUR<br />

FEDEX OR UPS ACCOUNT NUMBER ONLY<br />

SUBTOTAL<br />

NYS SALES TAX<br />

SHIPPING<br />

TOTAL<br />

CHECK MONEY ORDER AMEX MASTERCARD VISA DISCOVER<br />

ACCOUNT NUMBER<br />

SIGNATURE X ________________________________________________________<br />

EXPIRATION DATE<br />

ALL BOOKS ARE SOLD AS INFORMATION<br />

ONLY ON NON-REFUNDABLE BASIS<br />

1-800-635-7654 Order Form<br />

Page<br />

Page 94 JUNE <strong>2021</strong> | RETAILERS FORUM MAGAZINE 39 94

THE ULTIMATE<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2021</strong> Page 95

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