Swipe & Deploy - Issue #35

1 Practice Growth Playbook Swipe & Delpoy
SWIPE & DEPLOY
Our Killer Tactics To Take Your Website
To The Next Level
Your website is the fore-front of your business. Websites are generally the first thing people
see when looking at specific chiropractic businesses in your area through a search engine or
link, so you want to stand out and bring in more leads to your business through your website.
In this article I will show you how to generate more leads and higher engagement through
the use of 5 quick tips that will drastically improve your website and take your business to the
next level. These 5 tips will get you ahead of your competitors and on top of your game.
So, let’s get right into the game changing tips…
www.dcpracticegrowth.com

2 Practice Growth Playbook Swipe & Delpoy 3 Practice Growth Playbook Swipe & Delpoy
Showcase an irresistible offer i.e.
50% off...but the key? 50% off what?!
Don’t say. Just have the lead form with
details to book/enquire.
Driving traffic to your website directly creates more engagement and leads, using
media like Facebook and Pay-Per-Click (Google). If you want to find out more
how we can do this for you with our Done For You Advertising service get in
touch with Dan to find out more daniel@dcpracticegrowth.com
Do not mention prices - you need to be encouraging conversations/live enquiries.
We know ‘fortune is in the follow-up’, and it’s shown that 70% of sales happen on
the second/third conversation - you need a cost enquiries form.
Offer free health reports such as ‘Headaches
and Migraines’, ‘Back Pain’, ‘Pregnancy and
Pelvic Pain’ etc. They should take 30 minutes
to write and only 10 minutes to read.
Downloaded through a lead form BUT the
key is a follow-up call to discuss “if they got
the report and what’s going on/if/why they
are in pain etc.”
Offer free telephone consultations...BUT you’ll never do them! They always result
in a live consultation in the practice, if the telephone conversation has been done
correctly.
Install a live chat feature to prompt
REAL conversations. Live responses
come from a team member. We know
that the ‘new lead is a conversation’.
Automation is a great commodity but
real conversations win the day.
www.dcpracticegrowth.com
www.dcpracticegrowth.com

4 Practice Growth Playbook Swipe & Delpoy
Exit Pop #1 - The first is for first-time visitors,
offer the free health reports... “did you find
what you were looking for, if not...”, straight to
opt-in form to choose and download a report
Exit Pop #2 - This one is for a person visiting the site on their second, third,
fourth time. Use cookies on the site to track number of visits and after their first
exit, use the discounted visit offer (in our case 50% off).
For more information on these tips to elevate your website to the next level, check out the
included auido CD in this pack whereI dive deeper into the different things I suggest to do
for your website to take it to the next level
www.dcpracticegrowth.com