15.06.2021 Views

64 Ways To Grow Your Chiropractic Business (In The New Economy)

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>64</strong> WAYS TO<br />

IN THE NEW<br />

ECONOMY<br />

YOUR CHIROPRACTIC BUSINESS<br />

GROW


<strong>64</strong> Immediately Actionable Steps <strong>To</strong> Get<br />

<strong>New</strong> Patients And <strong>Grow</strong> <strong>Your</strong> Practice <strong>In</strong><br />

<strong>The</strong> <strong>New</strong> <strong>Economy</strong><br />

A little bit about me - Dr Ryan Rieder<br />

I co-founded what is now one of the largest private providers of<br />

<strong>Chiropractic</strong> in the world. <strong>To</strong>day we have 8 offices and serve over 3000<br />

people every single week and have an annual turnover of nearly 7<br />

million dollars.<br />

Last year alone we generated over 10 000 new patients using many of the<br />

strategies listed below. I have gone on to share the stage with people like<br />

Robert Kiyosaki and Jay Abraham and today help practice owners<br />

around the world add six figures to their practices, with many of them<br />

having doubled their practices (again using many of the strategies<br />

below).<br />

I have an ​Elite Mastermind Program​ for practice owners that want to<br />

take their practices to the next level and many resources such as my<br />

<strong>New</strong> Patient ​Avalanche Online Program​ and also my ​FREE Book​. You<br />

can get further information at ​www.dcpracticegrowth.com​ or email us<br />

at ​info@dcpracticegrowth.com<br />

WARNING!<br />

<strong>The</strong> list below is not intended to be a complete and comprehensive guide<br />

to “everything” you can do to build a great practice. This does exist and<br />

it's almost 2000 pages long and if you want it just email us at<br />

info@dcpracticegrowth.com​ but honestly that’s not the best place to<br />

start.<br />

Just get through the next 13 pages and I promise you that that alone can<br />

create a huge shift. <strong>The</strong> points below are intended to give you some<br />

incredible ​GOLDEN NUGGETS​ that can and have added six figure’s to<br />

many practices I work with. All of them are strategies that we have used<br />

and tested extensively ourselves SO I KNOW THEY WORK!<br />

One piece of advice before you start reading... COMMIT TO READING<br />

THE ENTIRE THING (it’s only 15 pages) ... I know for a fact that if you<br />

just did that and actually implement it, you WILL grow!


<strong>64</strong> <strong>Ways</strong> <strong>To</strong> <strong>Grow</strong> <strong>Your</strong> Practice<br />

1. Run an internal referral incentive in your practice.<br />

<strong>The</strong>se work brilliantly. Referrals are by far one of the greatest ways to<br />

build a practice and some of the best customers you will ever work with,<br />

yet nobody spends enough time planning for them. Tip: always try to<br />

make your “campaigns”, multi-step and multi-media where possible<br />

i.e. email, print, texts, calls etc. For more info grab my free book at<br />

www.dcpracticegrowth.com<br />

2. Hold a weekly health workshop in your practice to existing<br />

members and new starters.<br />

(​https://www.youtube.com/watch?v=JROjcqDcOjs&t=802s​)<br />

This, if done frequently and consistently can be an incredible retention<br />

strategy as well as drive referrals if you encourage guests and family<br />

members to also attend.<br />

3. Give all attendees that come to workshops “gifts” on arrival​.<br />

This leverages the law of reciprocity or “giving first”. Statistics show<br />

that someone is more likely to “give back” after receiving something<br />

first. (for more on this read “<strong>In</strong>fluence: <strong>The</strong> Psychology of Persuasion”<br />

by Robert Caldini. Also covered in depth in my online course “​<strong>New</strong><br />

Patient Avalanche​” and my ​FREE book​)<br />

4. Give all attendees voucher and “golden tickets” or other equivalent<br />

pass along material.<br />

This is old school, but it still amazes me to this day how few practices<br />

have a pass along voucher or something physical to hand to loved ones<br />

and friends. TIP: Don’t be cheap with the finished product<br />

5. Record a personalised video to each person who registers to attend<br />

your events to increase show-up percentage.<br />

<strong>In</strong> my ​<strong>New</strong> Patient Avalanche Program there is an entire chapter<br />

dedicated to strategies to get people to “show up” to the event once<br />

registered. It's worth going to the extra effort because without “extra


effort” your show up rates will be severely affected costing you untold<br />

sums of money.<br />

6. Send an online “survey” to each person who registers to attend<br />

your events to increase show-up percentage.<br />

Any “engagement” prior to an event also increases show up rate. It can<br />

be positioned as a way to make sure they “get the most out of the event”<br />

Tip: Max three questions e.g 1) What One question would like answered<br />

at this event? 2) What would make the event a success for you? 3) On a<br />

scale of 1-10 how important is “health” for you and your family?<br />

7. Phone and text all attendees to remind them to attend but also ask<br />

each time if they would like to bring a guest.<br />

Not only will this increase show up rates but crucially stimulate more<br />

attendees. Tip: Script it and be persistent.<br />

8. Offer a new patient voucher at the end of your workshops to guests<br />

or family members<br />

Easier said than done right. I literally have a full two day program<br />

teaching docs how to do this effectively called “​<strong>New</strong> Patients From<br />

Talks Bootcamp​” which you can enquire about on my website<br />

www.dcpracticegrowth.com but for now simply taking this advice will<br />

make you tens of thousands of dollars... ALWAYS MAKE AN OFFER<br />

9. Send reminder texts for every appointment<br />

Yes, every single appointment. This is a no brainer and I am still so<br />

surprised how many docs choose to “save money” by not doing this.<br />

Usually the entire monthly text “cost” is paid for by simply getting one<br />

person that would have otherwise missed an appointment to come in<br />

had it not been for your text!<br />

10. Host a patient appreciation day and ask patients to bring a friend<br />

<strong>The</strong>se work brilliantly for two very important reasons. <strong>The</strong>y strengthen<br />

relationships and therefore retention with existing members and also<br />

serve as a less “intimidating” way for your patients to bring a friend or<br />

family member to the practice.<br />

11. Contact local companies to offer a “lunch and learn” event<br />

(​https://www.youtube.com/watch?v=aXsqISyG0Jo​)


If only it were “that easy” right? I can pretty confidently say that to my<br />

knowledge I have been responsible for more “lunch and learns” within<br />

companies than just about anyone on the planet. We cover this in depth<br />

within ​<strong>New</strong> Patient Avalanche Program and my “​<strong>New</strong> Patient From<br />

Talks Bootcamp​” but without oversimplifying it, yes a lot of the time it<br />

starts with simply picking up the phone. Tip: Be persistent and be<br />

prepared to phone as many times as it takes.<br />

12. Demonstrate the fact that you do “lunch and learns” in your office<br />

“media”<br />

You will organically get invitations by simply posting photos on social<br />

media and featuring your most recent event in your print newsletter (you<br />

do one right?) or e-mail communications. Most of the time people<br />

simply don’t know that you do them.<br />

13. Send an email to your patient list offering “lunch and learns”<br />

If you have been disciplined with displaying the fact that you do these<br />

consistently and frequently then this email could be one of the highest<br />

return on investment emails you have EVER sent. Please understand<br />

that just getting into one company could be a 6-figure event. Let’s say<br />

you go to that company 3 times a year for the next 5 years and get 10 new<br />

patients every time (150 new patients) of which a conservative 50%<br />

become paying customers and let’s say your lifetime value of a<br />

customer is say $1000 dollars then that ONE EMAIL could be worth $75<br />

000 dollars. If your lifetime value is say, $2000 then you just made six<br />

figures ($150 000) from one email. YOU’RE WELCOME ! ​(go to<br />

www.dcpracticegrowth.com to find out when my next event “​<strong>New</strong><br />

Patients From Talks Bootcamp​” event is)<br />

14. Produce a regular print newsletter<br />

Yes PRINT, old school paper sent in the mail. And send it to at least your<br />

most loyal customers or highest spending customers, both active (to<br />

retain) and inactive (to reactivate). Its worth mentioning that you should<br />

change an element or ad an insert that differentiates the two letters so<br />

that one speaks directly to the “active” patients vs the other to the<br />

“inactive” customers. I believe in this so much that when you join my<br />

“​<strong>In</strong>ner Circle Elite Program​” we actually DO IT FOR YOU. How to<br />

structure the content in these and who to send to is all covered in both<br />

my ​FREE book and taught in depth during my ​<strong>New</strong> Patient Avalanche<br />

Online programme​.<br />

15. Hand your print newsletter to local businesses.


That’s the beauty of print, it actually has value. And has another added<br />

benefit compared to say e-mail. It has one of the highest “shelf lives” of<br />

just about any media us local businesses can produce with the exception<br />

of a book (you do have a book right?)<br />

16. Write a book and display it everywhere<br />

Please remember whether you like it or not, your patients perceptions of<br />

you matter. It drives them to do business with you but statistically even<br />

their results are positively affected if they perceive you as “the expert”<br />

which a book almost immediately helps with. I believe so heavily in this<br />

that when someone joins my ​<strong>In</strong>ner Circle Group ​we have a “Done with<br />

you” book service to become an author within 3 months.<br />

17. Contact local fairs and farmers markets to host a screening stall<br />

(where regulation allows)<br />

Screenings WORK! I’m not saying they’re easy or in fact that they are<br />

glamorous but you cannot deny that they absolutely work. <strong>In</strong> fact Google<br />

and Amazon have immense budgets set aside for this type of marketing<br />

(they call it “field marketing”) that supersede that of their online budget.<br />

It’s worth reading that fact again. Old school screenings are kind of the<br />

original “pop up” store.<br />

18. Hire a screening team<br />

Remember that if something is worthwhile doing...it's worthwhile<br />

doing whether you do it OR NOT. During the process of growing our 8<br />

practices and approximately $7 million in turnover per year we have<br />

done countless screening events over the past 10 years. I myself have not<br />

personally attended ​one in the last 5 years at least. But still THEY<br />

WORK. Whether it’s your associates or team or you hire specifically for<br />

this, remember that THEY WORK, whether you WANT or LIKE doing<br />

them or not. Find a way, get your team to do them or hire a team are both<br />

great options that have made me millions of dollars in collections.<br />

19. Run seasonal-themed events in your practice i.e. Christmas,<br />

Halloween<br />

I am a huge advocate of “seasonal” or “holiday” campaigns . As a rule of<br />

thumb you should ALWAYS have one planned or be doing one. <strong>The</strong>re are<br />

three main elements to doing this successfully that are covered in depth<br />

in my programs ​(​<strong>New</strong> Patient Avalanche Online Program or My ​FREE<br />

BOOK​).


20. Order a fish bowl<br />

Yip that’s it...just order one... or multiple for that matter. <strong>The</strong>y will<br />

make you a ton of money.<br />

21. Run a Fish bowl campaign to enter for a lunch and learn<br />

You're probably asking what a fish bowl campaign is. Well it sounds<br />

simple right. Place a fish bowl on your front desk (or another business's<br />

front desk) and use it... How? Primarily to get people to “enter” or leave<br />

their details by filling in a form and putting it in the bowl. Honestly these<br />

are incredible if done correctly.<br />

I love these so much that I dedicated an entire section to this in my<br />

online course ​. My biggest lesson is that the failure and or success of<br />

these have nothing to do with the “fish bowl” and everything to do with<br />

following a checklist (in my ​book​) and getting the team fully committed<br />

to the campaign. It’s also very important to measure and report the<br />

results often.…<br />

22. Design a poster to promote a corporate wellness competition,using<br />

your fish bowl<br />

Design a poster that promotes and clearly lays out the steps that need to<br />

be followed to enter in the corporate wellness competition as well as the<br />

lucky draw prizes that you stand to win if you enter. Tip: Don’t be cheap<br />

with the lucky draw prize (​more on this in my ​free book​)<br />

23. Design a registration form or “entry form” for a corporate<br />

wellness competition using your fish bowl<br />

I prefer getting people to fill in a little form to enter as opposed to getting<br />

them to drop in just a business card. Of course this is not always<br />

possible, especially if this isn’t happening in the practice, for instance<br />

the fish bowl is in another business (advanced strategy). <strong>The</strong> main<br />

reason I prefer it is that it allows you to gather more info that is<br />

incredibly beneficial to knowing. For example; where they work, how<br />

many employees, appropriate HR name or contact to call within the<br />

company if they win the “lunch and learn” for their business. This is all<br />

invaluable information that you cant always get from a <strong>Business</strong> card.<br />

(​Full examples of all this material is available for you to model and<br />

“swipe and deploy” as part of the ​<strong>New</strong> Patient Avalanche Course​)<br />

24. Get a patient to complete a testimonial form!


You're probably thinking “how is that a practice growth strategy?”. <strong>The</strong><br />

only reason anybody may be thinking that is if they don’t understand<br />

what actually happens to a patient when they fill one in. <strong>Business</strong><br />

statistics now show that simply getting someone to give you a<br />

testimonial increases their retention in any business.<br />

25. Film a patient testimonial and upload it to Facebook or website<br />

(where regulation allows)<br />

Besides the positive effect stated above of getting someone to give you a<br />

testimonial in any shape, another reason that you should be doing as<br />

many as possible is that it leverages the power of social proof. I know an<br />

industry leader in the consulting world that has over 4000 video<br />

testimonials on his website. You obviously do not need that many but<br />

understanding the significant psychological effects testimonials have<br />

on a patient's perception of you, your service and their result is<br />

significant. This is because it raises their belief in you.<br />

26. Create a Facebook Page for your practice<br />

A Practice <strong>Business</strong> Page helps build your community presence and<br />

extends your reach of potential clients. It’s pretty self-explanatory but<br />

boy I can’t tell you how many practices I’ve worked with that haven’t yet<br />

done this!<br />

27. Host monthly competitions to increase reviews on<br />

Facebook/Google<br />

Our most successful competition we have run is where we promote a<br />

hamper on our social sites to be won, simply by liking, sharing and then<br />

leaving a review on one of our social pages. <strong>The</strong> strategy is to then<br />

‘randomly’ select a winner (but make sure it’s someone who lives within<br />

10KM and isn’t a patient), who then comes to collect the prize from your<br />

practice, and then you have an opportunity to offer them a new patient<br />

appointment, usually free (or discounted if you prefer).<br />

28. Create an <strong>In</strong>stagram page<br />

For the same reason you should have a Facebook Page, <strong>In</strong>stagram is a<br />

platform with huge potential, which you would be crazy not to use!<br />

29. Post weekly motivational content from your social pages<br />

<strong>The</strong> big take away here is that this content does not need to “move the<br />

world” or “go viral” to qualify you feeling “prepared” enough to do it.


Quite honestly organic reach from page posts have been on steep decline<br />

year on year. This essentially means that fewer and fewer people are<br />

seeing it anyway BUT the last thing you want is somebody stumbling<br />

across your page and seeing the digital equivalent of tumble weeds on<br />

your page. It screams amateur.<br />

30. Post weekly “top tips” videos from your social pages<br />

We live in an age where you are irrelevant if you are not sharing,<br />

capturing, producing and creating A LOT of content.<br />

31. PPE your social posts to get more interactions and engagement.<br />

Page Post Engagement (google it) is a far more targeted way to<br />

essentially “boost” your content and get it seen by a highly targeted<br />

audience of your choice.<br />

32. Promote on-going practice campaigns using Facebook Live for<br />

engagement<br />

<strong>The</strong>se days “amateur” type videos done live get up to three times the<br />

engagement than “professional” green screen type videos.<br />

33. Run lead generation adverts to your local community with a new<br />

patient offer<br />

We have generated literally thousands of new patients over the years<br />

using this strategy and my inner circle clients and <strong>New</strong> Patient<br />

Avalanche students have generated tens of thousands of new patients<br />

with this strategy. BUT be warned. You cannot be a one trick pony when<br />

it comes to Facebook. While these adverts may work quite nicely to get<br />

new patients through the door when you first do them, they quickly<br />

reach advert fatigue which will cause your cost per lead and cost per<br />

acquisition (you do know what those are right?) to quickly rise.<br />

34. Get a robust Customer Relationship Management Software (CRM)<br />

and upload your patient list i.e. <strong>In</strong>fusionsoft, Hubspot, MailChimp<br />

Emails Emails Emails… most practices don’t send nearly enough (bare<br />

with, more on that later), but first you will need to get your database<br />

organised in such a way that you can communicate effectively. It means<br />

you can pick and choose specific segments of the list to send emails and<br />

offers to (all covered in my ​free book and ​<strong>New</strong> Patient Avalanche<br />

programme​) . Some of your front desk operating systems will do a<br />

“okay” job at this but in my experience you're better off doing this with a<br />

proper CRM like ones listed above. <strong>The</strong> best case is a system that has an


API (google it) that will drag the information across automatically from<br />

your operating system into your CRM<br />

35. Send a weekly email about “nothing” to your list<br />

(​https://www.youtube.com/watch?v=6ZD6HDPE7mA​)<br />

You should be sending at least a weekly email to your list basically about<br />

“nothing”. <strong>The</strong> term or strategy was first coined by Russel Brunson<br />

(click funnels). He calls these Seinfeld emails because if you really look<br />

at what the sitcom Seinfeld was about, it was pretty much about<br />

“nothing” or more accurately actually just about everyday life. That’s<br />

the point, your life is way more interesting to your patients than you may<br />

think. <strong>Your</strong> exercise class, your last meal, your family challenges, your<br />

recent holiday etc. <strong>The</strong> point is to tell a story then in some way tie in a<br />

lesson that relates to the practice, getting healthier, getting adjusted or<br />

coming to the practice.<br />

36. Set up a 30, 60, 90 reactivation email campaign.<br />

<strong>The</strong> single biggest sin us business owners are guilty of is poor or<br />

completely absent follow up. At the VERY least a patient who hasn’t<br />

been in for 90 days should be getting a “we miss you” type<br />

communication.<br />

37. Set up an automated internal referral email campaign<br />

Simply set your system a task to send an email sequence asking for a<br />

referral or sending a referral voucher at some point in the customer<br />

journey. <strong>The</strong> two options are; At point of highest “pleasure” or result.<br />

This would require someone to initiate the sequence if they display<br />

satisfaction or at a pre-determined point in the customer's journey, like<br />

at their 24​ th​ visit.<br />

38. Phone call, texts and emails reminders for all new patients.<br />

Do not be casual with this. I was once taught that casualness leads to<br />

casualty. If going the extra mile prevents just one new patient from not<br />

showing up who then goes on to receiving care from you for 5 years and<br />

then refers all their family in… it may be worth tens of thousands of<br />

dollars!<br />

39. Set up a new patient welcome sequence<br />

This is often referred to as an indoctrination sequence. <strong>The</strong> term often<br />

puts people off but don’t underestimate the power of this. It is nothing<br />

more than a sequence of emails or videos that educates and manages


expectation and can even seed referral opportunities. More crucially it is<br />

set up to happen automatically.<br />

40. Send welcome packs in the post to new patients.<br />

Yip, in the post, snail mail, paper and ink. <strong>The</strong>re is still no form of media<br />

that is better positioned to consume larger amounts of content than<br />

print. <strong>In</strong> your welcome pack you are also going to be thinking of ways to<br />

set yourself up for a win prior to the initial consultation. Testimonials,<br />

celebrity testimonials and I even have clients that post their book to each<br />

and every new patient prior to them coming in. Brilliant.<br />

41. Send your top spenders a monthly newsletter in the post<br />

I have already spoken about the importance of sending a print<br />

newsletter out but I really need to reiterate that if you only sent it to one<br />

group you absolutely need to be sending something in the post to your<br />

top spenders, both active and inactive/drop-offs. Give it a year and you<br />

won’t be able to imagine what it does for your business.<br />

42. Create a continuity programme or membership programme (if<br />

regulation allows)<br />

This is very dependent on whether you're even allowed to do this in your<br />

state or country. If you are then you should absolutely consider a<br />

membership option. <strong>The</strong>re are a couple of main types that you may<br />

experiment with, one is a simple option for say an amount of care per<br />

month say 1, 2 or 4 adjustments per month. <strong>The</strong>n the other option is<br />

more of an “elite” membership or “members benefits” option. For<br />

example say $19 a month gets you members discounts, options to skip<br />

line and get straight on the bench, a members newsletter, members<br />

discounts at local stores etc etc. Critically both have pros and cons which<br />

we discuss in depth in the more ​advanced training​.<br />

43. Send your patients a card on their birthday<br />

If you're not sending each and every person on your database a birthday<br />

card I highly recommend you start. <strong>To</strong> be clear, a birthday card is NOT<br />

just a Birthday card. Most practices owners are frankly either too lazy or<br />

flat out complacent to do the next few steps but I’m going to briefly<br />

explain. <strong>The</strong>re are at least 4 different “types” of birthday cards. 1) High<br />

spends active 2) High spend in-actives/drop-offs 3) the rest active 4) the<br />

rest inactive. <strong>The</strong>re is a lot more detail that needs to be communicated to<br />

make this effective but that is not appropriate for the remit of this article


as it requires significant detail. ​(all covered in ​<strong>New</strong> Patient Avalanche<br />

Online course​ and ​Book​)<br />

44. Send your active top spenders or most loyal patients a substantial<br />

gift on their birthday<br />

If someone has spent thousands of dollars supporting you and your<br />

practice it should be (but normally isn’t) a given that they not only<br />

deserve a birthday card but should be prioritised and made to feel<br />

special by sending them something more substantial in the post.<br />

Actually spend some money on them, they surely deserve it. Do this and<br />

you just watch both your patient visit average and your referral<br />

skyrocket<br />

45. Send your in-active or drop-off top spenders or most loyal<br />

patients a substantial gift on their birthday.<br />

Without doubt this has to be a segment of your database that once again<br />

should be prioritised and made to feel special by sending them<br />

something more substantial in the post. This is however a different<br />

“message” than you would send to for example an active patient as it has<br />

a significant reactivation element to it. <strong>The</strong>refore careful thought should<br />

go into not only the “media” (email, print, gift, text) but also the<br />

messaging or copywriting to make an attempt to reactivate this “lost”<br />

patient.<br />

46. Always have an update list of “top spenders” active and inactive<br />

Have you heard of pareto’s principle ? You may better know it as the<br />

80/20 rule which in effect states that 80% of your revenue will come<br />

from just 20% of your customers. Trust me this is true, I’ve done the<br />

stats in my business across 8 practices and in one test I randomly<br />

checked if this was true across 12 million dollars revenue and it was<br />

pretty much spot on. That meant that over 9 million dollars came from<br />

just 20% of the customers. So as a rule of thumb you should at the very<br />

least know who they are and then you can decide how to market to them<br />

for both reactivation and retention strategies<br />

47. Host an in-house screening event for your practice<br />

This may be the first time you have heard of this. This is the “lazy”<br />

man’s screening. It is essentially an “open house”. We use Facebook<br />

adverts to drive people to register for a free postural screen within the<br />

practice. We often get anywhere between 50 and 150 people register to<br />

attend this in a single day. Again I am leaving out significant detail as a<br />

lot of thought to follow-up and manual processes need to take place to


actually get them to show up once they have registered. Learning how to<br />

advertise this and run the advert is just the first (but very important)<br />

step. You can easily get 50 paid new patients in a single day doing this<br />

effectively, I explain this in detail during my ​<strong>New</strong> Patient Avalanche<br />

Programme<br />

48. Run a new patient advert in your local newspaper<br />

Print advertising still had a place. Crucially if you know what you are<br />

doing and know your numbers. <strong>In</strong> my experience to make this work<br />

these days you need to embrace two elements. 1) is to be prepared to pay<br />

significantly more to acquire leads from this source (but it is often worth<br />

it) and 2) have a way to monetise the lead rather quickly or the numbers<br />

won’t work. For example, the Velocity Of Return (VOR) will make this<br />

new patient source will often be too slow if you don’t have a strategy for<br />

offering patients an opportunity to pay in advance for a care plan or a<br />

larger “package” up front.<br />

49. Start a health podcast for your patients and promote it online for<br />

subscribers<br />

Content is king.<br />

50. Start a YouTube channel and begin a “health show” series,<br />

promoting new episodes to your patient list<br />

Content is king<br />

51. Get business connections on Linked<strong>In</strong> to create relationships for<br />

corporate wellness days<br />

This is just one of the strategies to get contact details of the correct<br />

contact person in a particular business you are trying to get into for a<br />

lunch and learn. Please be aware that there are entire books written<br />

about the subject of “getting past the gatekeeper” to do business to<br />

business sales (B to B) which is what this is. Typically speaking practice<br />

owners are terrible at this because most of the time the only “sales”<br />

experience they have ever had is <strong>Business</strong> to consumer (B to C). This is a<br />

different skill set all together and needs extra thought ​(all covered in my<br />

<strong>New</strong> Patent Avalanche program ​and ​free book at<br />

www.dcpracticegrowth.com​ )<br />

52. Create relationships with local businesses to create joint-ventures<br />

i.e. offers and promotions


This is very helpful when you are looking to add extra “value”, especially<br />

on the front end. A good example of this would be approaching a local<br />

gym owner who would be comfortable with you giving each of your new<br />

practice members a free 2 month trail at his gym and in exchange he<br />

offers each new gym member a “free” exam (they could just pay for<br />

x-rays for example).<br />

53. Upgrade your website<br />

Actually invest in your website. Many people ignore this and think that<br />

once its setup you can just “leave it”. This is not true and one of the<br />

reasons we even offer a “done for you website” to our ​<strong>In</strong>ner Circle<br />

membership​.<br />

54. Take all prices off your website<br />

I know this is going to sound crazy but you have got to trust me here .<br />

Take them off asap. We now live in a “shoppers” economy where people<br />

will jump from site to site comparing prices and oftentimes making a<br />

decision on what service provider to use solely on the lowest price. This<br />

was created by the rise of amazon and comparison sites, they are<br />

everywhere. DO NOT PLAY THIS GAME. <strong>In</strong>stead take off prices all<br />

together. We want people to enquire if they want a session, not give them<br />

all the answers.<br />

55. Add a Price enquiry button or tab on your website<br />

I cannot even begin to tell you just how many people either call or fill in a<br />

form with all their details on our “price enquiry” form on our website.<br />

Just think about this for one second. If you previously displayed your<br />

prices, they might have simply left your site never enquiring, making a<br />

decision solely on price. Now they have to “enquire” and crucially you<br />

get all their details. Now you can not only get back to them and devise a<br />

well thought out sales script ​(covered in ​<strong>New</strong> Patient Avalanche<br />

Programme​) ​you can also schedule automated emails to follow up.<br />

GOLD!<br />

56. Add a 50% off new patient special tab on your website<br />

I can’t begin to tell you just how many people fill this from in on our<br />

website EVERY SINGLE DAY! Remember that you no longer display<br />

your prices on your website, right? If that is the case then the 50% off<br />

form they need to fill in to get it actually theoretically has no set value<br />

because you haven’t even shown how much a full exam is. Think about<br />

that for a second. That is how powerful a sentence like 50% off can be.


57. Offer free health report downloads on your website<br />

Content is King. <strong>Your</strong> job as the marketer of your practice is to offer<br />

people an opportunity to take progressive steps towards using your<br />

service. Studies show that most people are NOT ready to use your<br />

service when they first come into contact with you virtually or in person<br />

so information is often the “bridge” a lot of people need to feel<br />

comfortable enough to make that step. <strong>Your</strong> job is to offer a risk free way<br />

for someone to take a step into your world.<br />

Free doesn’t have to be the “service” and in fact I would highly<br />

recommend not giving the service away for free. <strong>In</strong>stead, offer many<br />

free information options on your website, in exchange for their details.<br />

For example, Free reports on whatever subject you feel comfortable<br />

with e.g. Migraines, arthritis ect. This is typically called a “lead<br />

magnet”. Once you have their details then you can “follow-up” via<br />

phone and send them a series of automated emails ​(phone script and<br />

emails all covered in ​<strong>New</strong> Patient Avalanche Online programme​)<br />

58. Create exit pop-ups on your website<br />

This is one of those “annoying” things that come up on your screen when<br />

you try to leave a website. Yes I know what the “experts” might tell you<br />

about how these are “out of fashion” but every single day we get tons of<br />

people that fill in a form for a “free report” or “50% off offer” as a direct<br />

result of that pop up.<br />

59. Offer free telephone consultations on your website (SNEAKY<br />

TRICK BELOW)<br />

At the time of writing this we are in the midst of a Coronavirus<br />

lockdown, which is one of the strangest periods of our lifetimes.<br />

<strong>In</strong>terestingly I am seeing a surge of practice owners now offering<br />

“telehealth” options. I have been offering something like that for a while<br />

BUT here is the trick. I have never actually done a single “telephone<br />

consult”. It is simply there as lead generation and then they are called<br />

once they have filled in a form with their details and almost 100% of the<br />

time when called and using correct scripts (taught in my ​programmes​)<br />

they go on to book the paid consultation in the practice.<br />

60. Google ads<br />

Google AdWords is a great way to generate new clients and put your<br />

brand in front of the people that need it most. By targeting primary<br />

'search terms' such as ''chiropractor near me'' or ''sciatica treatment'',


you can show up among the first set of Google results and generate<br />

website clicks for as little as $0.50. How much would you pay for website<br />

visits from people who are actively searching for your service and ready<br />

to buy?<br />

61. Hold a weekly team meeting (with correct structure)<br />

I know what you're thinking …BORING. Yip that’s right. Success is all<br />

about doing the boring stuff. That’s the discipline required to be<br />

successful. If you can't even do a simple 90 minute meeting every single<br />

week then chances are you're probably not doing the more complicated<br />

stuff.<br />

62. Hold quarterly meetings with your team to plan marketing and<br />

business strategies<br />

(​https://www.youtube.com/watch?v=FR5JWutUNBE​)<br />

Every great business does it. Every 90 days we get together with my<br />

leadership team and run through a series of key elements like reviewing<br />

our core values, reviewing our goals for that quarter, looking at key<br />

metrics, reviewing and updated organisation charts and much much<br />

more. We teach this in depth to our ​<strong>In</strong>ner Circle Members​. <strong>To</strong> enquire<br />

please email ​info@dcpracticegrowth.com<br />

63. Have a weekly “scorecard”<br />

<strong>The</strong>se are a set of key metrics that could fit on a single page that can very<br />

quickly tell you the health of the business at a glance.<br />

<strong>64</strong>. Facebook pixel<br />

Make sure that at the very least you have a Facebook pixel installed on<br />

your website. This way you can retarget website visitors on Facebook<br />

with testimonials, videos or offers. ​This is covered in depth my ​<strong>New</strong><br />

Patient Avalanche programme<br />

I hope that this was helpful. For more information on how we could<br />

work together please contact us at ​info@dcpracticegrowth.com​ or go to<br />

www.dcpracticegrowth.com​ to grab my ​free book​ or subscribe to my<br />

youtube channel​ to get free practice growth tips.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!