64 Ways To Grow Your Chiropractic Business (In The New Economy)
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<strong>64</strong> WAYS TO<br />
IN THE NEW<br />
ECONOMY<br />
YOUR CHIROPRACTIC BUSINESS<br />
GROW
<strong>64</strong> Immediately Actionable Steps <strong>To</strong> Get<br />
<strong>New</strong> Patients And <strong>Grow</strong> <strong>Your</strong> Practice <strong>In</strong><br />
<strong>The</strong> <strong>New</strong> <strong>Economy</strong><br />
A little bit about me - Dr Ryan Rieder<br />
I co-founded what is now one of the largest private providers of<br />
<strong>Chiropractic</strong> in the world. <strong>To</strong>day we have 8 offices and serve over 3000<br />
people every single week and have an annual turnover of nearly 7<br />
million dollars.<br />
Last year alone we generated over 10 000 new patients using many of the<br />
strategies listed below. I have gone on to share the stage with people like<br />
Robert Kiyosaki and Jay Abraham and today help practice owners<br />
around the world add six figures to their practices, with many of them<br />
having doubled their practices (again using many of the strategies<br />
below).<br />
I have an Elite Mastermind Program for practice owners that want to<br />
take their practices to the next level and many resources such as my<br />
<strong>New</strong> Patient Avalanche Online Program and also my FREE Book. You<br />
can get further information at www.dcpracticegrowth.com or email us<br />
at info@dcpracticegrowth.com<br />
WARNING!<br />
<strong>The</strong> list below is not intended to be a complete and comprehensive guide<br />
to “everything” you can do to build a great practice. This does exist and<br />
it's almost 2000 pages long and if you want it just email us at<br />
info@dcpracticegrowth.com but honestly that’s not the best place to<br />
start.<br />
Just get through the next 13 pages and I promise you that that alone can<br />
create a huge shift. <strong>The</strong> points below are intended to give you some<br />
incredible GOLDEN NUGGETS that can and have added six figure’s to<br />
many practices I work with. All of them are strategies that we have used<br />
and tested extensively ourselves SO I KNOW THEY WORK!<br />
One piece of advice before you start reading... COMMIT TO READING<br />
THE ENTIRE THING (it’s only 15 pages) ... I know for a fact that if you<br />
just did that and actually implement it, you WILL grow!
<strong>64</strong> <strong>Ways</strong> <strong>To</strong> <strong>Grow</strong> <strong>Your</strong> Practice<br />
1. Run an internal referral incentive in your practice.<br />
<strong>The</strong>se work brilliantly. Referrals are by far one of the greatest ways to<br />
build a practice and some of the best customers you will ever work with,<br />
yet nobody spends enough time planning for them. Tip: always try to<br />
make your “campaigns”, multi-step and multi-media where possible<br />
i.e. email, print, texts, calls etc. For more info grab my free book at<br />
www.dcpracticegrowth.com<br />
2. Hold a weekly health workshop in your practice to existing<br />
members and new starters.<br />
(https://www.youtube.com/watch?v=JROjcqDcOjs&t=802s)<br />
This, if done frequently and consistently can be an incredible retention<br />
strategy as well as drive referrals if you encourage guests and family<br />
members to also attend.<br />
3. Give all attendees that come to workshops “gifts” on arrival.<br />
This leverages the law of reciprocity or “giving first”. Statistics show<br />
that someone is more likely to “give back” after receiving something<br />
first. (for more on this read “<strong>In</strong>fluence: <strong>The</strong> Psychology of Persuasion”<br />
by Robert Caldini. Also covered in depth in my online course “<strong>New</strong><br />
Patient Avalanche” and my FREE book)<br />
4. Give all attendees voucher and “golden tickets” or other equivalent<br />
pass along material.<br />
This is old school, but it still amazes me to this day how few practices<br />
have a pass along voucher or something physical to hand to loved ones<br />
and friends. TIP: Don’t be cheap with the finished product<br />
5. Record a personalised video to each person who registers to attend<br />
your events to increase show-up percentage.<br />
<strong>In</strong> my <strong>New</strong> Patient Avalanche Program there is an entire chapter<br />
dedicated to strategies to get people to “show up” to the event once<br />
registered. It's worth going to the extra effort because without “extra
effort” your show up rates will be severely affected costing you untold<br />
sums of money.<br />
6. Send an online “survey” to each person who registers to attend<br />
your events to increase show-up percentage.<br />
Any “engagement” prior to an event also increases show up rate. It can<br />
be positioned as a way to make sure they “get the most out of the event”<br />
Tip: Max three questions e.g 1) What One question would like answered<br />
at this event? 2) What would make the event a success for you? 3) On a<br />
scale of 1-10 how important is “health” for you and your family?<br />
7. Phone and text all attendees to remind them to attend but also ask<br />
each time if they would like to bring a guest.<br />
Not only will this increase show up rates but crucially stimulate more<br />
attendees. Tip: Script it and be persistent.<br />
8. Offer a new patient voucher at the end of your workshops to guests<br />
or family members<br />
Easier said than done right. I literally have a full two day program<br />
teaching docs how to do this effectively called “<strong>New</strong> Patients From<br />
Talks Bootcamp” which you can enquire about on my website<br />
www.dcpracticegrowth.com but for now simply taking this advice will<br />
make you tens of thousands of dollars... ALWAYS MAKE AN OFFER<br />
9. Send reminder texts for every appointment<br />
Yes, every single appointment. This is a no brainer and I am still so<br />
surprised how many docs choose to “save money” by not doing this.<br />
Usually the entire monthly text “cost” is paid for by simply getting one<br />
person that would have otherwise missed an appointment to come in<br />
had it not been for your text!<br />
10. Host a patient appreciation day and ask patients to bring a friend<br />
<strong>The</strong>se work brilliantly for two very important reasons. <strong>The</strong>y strengthen<br />
relationships and therefore retention with existing members and also<br />
serve as a less “intimidating” way for your patients to bring a friend or<br />
family member to the practice.<br />
11. Contact local companies to offer a “lunch and learn” event<br />
(https://www.youtube.com/watch?v=aXsqISyG0Jo)
If only it were “that easy” right? I can pretty confidently say that to my<br />
knowledge I have been responsible for more “lunch and learns” within<br />
companies than just about anyone on the planet. We cover this in depth<br />
within <strong>New</strong> Patient Avalanche Program and my “<strong>New</strong> Patient From<br />
Talks Bootcamp” but without oversimplifying it, yes a lot of the time it<br />
starts with simply picking up the phone. Tip: Be persistent and be<br />
prepared to phone as many times as it takes.<br />
12. Demonstrate the fact that you do “lunch and learns” in your office<br />
“media”<br />
You will organically get invitations by simply posting photos on social<br />
media and featuring your most recent event in your print newsletter (you<br />
do one right?) or e-mail communications. Most of the time people<br />
simply don’t know that you do them.<br />
13. Send an email to your patient list offering “lunch and learns”<br />
If you have been disciplined with displaying the fact that you do these<br />
consistently and frequently then this email could be one of the highest<br />
return on investment emails you have EVER sent. Please understand<br />
that just getting into one company could be a 6-figure event. Let’s say<br />
you go to that company 3 times a year for the next 5 years and get 10 new<br />
patients every time (150 new patients) of which a conservative 50%<br />
become paying customers and let’s say your lifetime value of a<br />
customer is say $1000 dollars then that ONE EMAIL could be worth $75<br />
000 dollars. If your lifetime value is say, $2000 then you just made six<br />
figures ($150 000) from one email. YOU’RE WELCOME ! (go to<br />
www.dcpracticegrowth.com to find out when my next event “<strong>New</strong><br />
Patients From Talks Bootcamp” event is)<br />
14. Produce a regular print newsletter<br />
Yes PRINT, old school paper sent in the mail. And send it to at least your<br />
most loyal customers or highest spending customers, both active (to<br />
retain) and inactive (to reactivate). Its worth mentioning that you should<br />
change an element or ad an insert that differentiates the two letters so<br />
that one speaks directly to the “active” patients vs the other to the<br />
“inactive” customers. I believe in this so much that when you join my<br />
“<strong>In</strong>ner Circle Elite Program” we actually DO IT FOR YOU. How to<br />
structure the content in these and who to send to is all covered in both<br />
my FREE book and taught in depth during my <strong>New</strong> Patient Avalanche<br />
Online programme.<br />
15. Hand your print newsletter to local businesses.
That’s the beauty of print, it actually has value. And has another added<br />
benefit compared to say e-mail. It has one of the highest “shelf lives” of<br />
just about any media us local businesses can produce with the exception<br />
of a book (you do have a book right?)<br />
16. Write a book and display it everywhere<br />
Please remember whether you like it or not, your patients perceptions of<br />
you matter. It drives them to do business with you but statistically even<br />
their results are positively affected if they perceive you as “the expert”<br />
which a book almost immediately helps with. I believe so heavily in this<br />
that when someone joins my <strong>In</strong>ner Circle Group we have a “Done with<br />
you” book service to become an author within 3 months.<br />
17. Contact local fairs and farmers markets to host a screening stall<br />
(where regulation allows)<br />
Screenings WORK! I’m not saying they’re easy or in fact that they are<br />
glamorous but you cannot deny that they absolutely work. <strong>In</strong> fact Google<br />
and Amazon have immense budgets set aside for this type of marketing<br />
(they call it “field marketing”) that supersede that of their online budget.<br />
It’s worth reading that fact again. Old school screenings are kind of the<br />
original “pop up” store.<br />
18. Hire a screening team<br />
Remember that if something is worthwhile doing...it's worthwhile<br />
doing whether you do it OR NOT. During the process of growing our 8<br />
practices and approximately $7 million in turnover per year we have<br />
done countless screening events over the past 10 years. I myself have not<br />
personally attended one in the last 5 years at least. But still THEY<br />
WORK. Whether it’s your associates or team or you hire specifically for<br />
this, remember that THEY WORK, whether you WANT or LIKE doing<br />
them or not. Find a way, get your team to do them or hire a team are both<br />
great options that have made me millions of dollars in collections.<br />
19. Run seasonal-themed events in your practice i.e. Christmas,<br />
Halloween<br />
I am a huge advocate of “seasonal” or “holiday” campaigns . As a rule of<br />
thumb you should ALWAYS have one planned or be doing one. <strong>The</strong>re are<br />
three main elements to doing this successfully that are covered in depth<br />
in my programs (<strong>New</strong> Patient Avalanche Online Program or My FREE<br />
BOOK).
20. Order a fish bowl<br />
Yip that’s it...just order one... or multiple for that matter. <strong>The</strong>y will<br />
make you a ton of money.<br />
21. Run a Fish bowl campaign to enter for a lunch and learn<br />
You're probably asking what a fish bowl campaign is. Well it sounds<br />
simple right. Place a fish bowl on your front desk (or another business's<br />
front desk) and use it... How? Primarily to get people to “enter” or leave<br />
their details by filling in a form and putting it in the bowl. Honestly these<br />
are incredible if done correctly.<br />
I love these so much that I dedicated an entire section to this in my<br />
online course . My biggest lesson is that the failure and or success of<br />
these have nothing to do with the “fish bowl” and everything to do with<br />
following a checklist (in my book) and getting the team fully committed<br />
to the campaign. It’s also very important to measure and report the<br />
results often.…<br />
22. Design a poster to promote a corporate wellness competition,using<br />
your fish bowl<br />
Design a poster that promotes and clearly lays out the steps that need to<br />
be followed to enter in the corporate wellness competition as well as the<br />
lucky draw prizes that you stand to win if you enter. Tip: Don’t be cheap<br />
with the lucky draw prize (more on this in my free book)<br />
23. Design a registration form or “entry form” for a corporate<br />
wellness competition using your fish bowl<br />
I prefer getting people to fill in a little form to enter as opposed to getting<br />
them to drop in just a business card. Of course this is not always<br />
possible, especially if this isn’t happening in the practice, for instance<br />
the fish bowl is in another business (advanced strategy). <strong>The</strong> main<br />
reason I prefer it is that it allows you to gather more info that is<br />
incredibly beneficial to knowing. For example; where they work, how<br />
many employees, appropriate HR name or contact to call within the<br />
company if they win the “lunch and learn” for their business. This is all<br />
invaluable information that you cant always get from a <strong>Business</strong> card.<br />
(Full examples of all this material is available for you to model and<br />
“swipe and deploy” as part of the <strong>New</strong> Patient Avalanche Course)<br />
24. Get a patient to complete a testimonial form!
You're probably thinking “how is that a practice growth strategy?”. <strong>The</strong><br />
only reason anybody may be thinking that is if they don’t understand<br />
what actually happens to a patient when they fill one in. <strong>Business</strong><br />
statistics now show that simply getting someone to give you a<br />
testimonial increases their retention in any business.<br />
25. Film a patient testimonial and upload it to Facebook or website<br />
(where regulation allows)<br />
Besides the positive effect stated above of getting someone to give you a<br />
testimonial in any shape, another reason that you should be doing as<br />
many as possible is that it leverages the power of social proof. I know an<br />
industry leader in the consulting world that has over 4000 video<br />
testimonials on his website. You obviously do not need that many but<br />
understanding the significant psychological effects testimonials have<br />
on a patient's perception of you, your service and their result is<br />
significant. This is because it raises their belief in you.<br />
26. Create a Facebook Page for your practice<br />
A Practice <strong>Business</strong> Page helps build your community presence and<br />
extends your reach of potential clients. It’s pretty self-explanatory but<br />
boy I can’t tell you how many practices I’ve worked with that haven’t yet<br />
done this!<br />
27. Host monthly competitions to increase reviews on<br />
Facebook/Google<br />
Our most successful competition we have run is where we promote a<br />
hamper on our social sites to be won, simply by liking, sharing and then<br />
leaving a review on one of our social pages. <strong>The</strong> strategy is to then<br />
‘randomly’ select a winner (but make sure it’s someone who lives within<br />
10KM and isn’t a patient), who then comes to collect the prize from your<br />
practice, and then you have an opportunity to offer them a new patient<br />
appointment, usually free (or discounted if you prefer).<br />
28. Create an <strong>In</strong>stagram page<br />
For the same reason you should have a Facebook Page, <strong>In</strong>stagram is a<br />
platform with huge potential, which you would be crazy not to use!<br />
29. Post weekly motivational content from your social pages<br />
<strong>The</strong> big take away here is that this content does not need to “move the<br />
world” or “go viral” to qualify you feeling “prepared” enough to do it.
Quite honestly organic reach from page posts have been on steep decline<br />
year on year. This essentially means that fewer and fewer people are<br />
seeing it anyway BUT the last thing you want is somebody stumbling<br />
across your page and seeing the digital equivalent of tumble weeds on<br />
your page. It screams amateur.<br />
30. Post weekly “top tips” videos from your social pages<br />
We live in an age where you are irrelevant if you are not sharing,<br />
capturing, producing and creating A LOT of content.<br />
31. PPE your social posts to get more interactions and engagement.<br />
Page Post Engagement (google it) is a far more targeted way to<br />
essentially “boost” your content and get it seen by a highly targeted<br />
audience of your choice.<br />
32. Promote on-going practice campaigns using Facebook Live for<br />
engagement<br />
<strong>The</strong>se days “amateur” type videos done live get up to three times the<br />
engagement than “professional” green screen type videos.<br />
33. Run lead generation adverts to your local community with a new<br />
patient offer<br />
We have generated literally thousands of new patients over the years<br />
using this strategy and my inner circle clients and <strong>New</strong> Patient<br />
Avalanche students have generated tens of thousands of new patients<br />
with this strategy. BUT be warned. You cannot be a one trick pony when<br />
it comes to Facebook. While these adverts may work quite nicely to get<br />
new patients through the door when you first do them, they quickly<br />
reach advert fatigue which will cause your cost per lead and cost per<br />
acquisition (you do know what those are right?) to quickly rise.<br />
34. Get a robust Customer Relationship Management Software (CRM)<br />
and upload your patient list i.e. <strong>In</strong>fusionsoft, Hubspot, MailChimp<br />
Emails Emails Emails… most practices don’t send nearly enough (bare<br />
with, more on that later), but first you will need to get your database<br />
organised in such a way that you can communicate effectively. It means<br />
you can pick and choose specific segments of the list to send emails and<br />
offers to (all covered in my free book and <strong>New</strong> Patient Avalanche<br />
programme) . Some of your front desk operating systems will do a<br />
“okay” job at this but in my experience you're better off doing this with a<br />
proper CRM like ones listed above. <strong>The</strong> best case is a system that has an
API (google it) that will drag the information across automatically from<br />
your operating system into your CRM<br />
35. Send a weekly email about “nothing” to your list<br />
(https://www.youtube.com/watch?v=6ZD6HDPE7mA)<br />
You should be sending at least a weekly email to your list basically about<br />
“nothing”. <strong>The</strong> term or strategy was first coined by Russel Brunson<br />
(click funnels). He calls these Seinfeld emails because if you really look<br />
at what the sitcom Seinfeld was about, it was pretty much about<br />
“nothing” or more accurately actually just about everyday life. That’s<br />
the point, your life is way more interesting to your patients than you may<br />
think. <strong>Your</strong> exercise class, your last meal, your family challenges, your<br />
recent holiday etc. <strong>The</strong> point is to tell a story then in some way tie in a<br />
lesson that relates to the practice, getting healthier, getting adjusted or<br />
coming to the practice.<br />
36. Set up a 30, 60, 90 reactivation email campaign.<br />
<strong>The</strong> single biggest sin us business owners are guilty of is poor or<br />
completely absent follow up. At the VERY least a patient who hasn’t<br />
been in for 90 days should be getting a “we miss you” type<br />
communication.<br />
37. Set up an automated internal referral email campaign<br />
Simply set your system a task to send an email sequence asking for a<br />
referral or sending a referral voucher at some point in the customer<br />
journey. <strong>The</strong> two options are; At point of highest “pleasure” or result.<br />
This would require someone to initiate the sequence if they display<br />
satisfaction or at a pre-determined point in the customer's journey, like<br />
at their 24 th visit.<br />
38. Phone call, texts and emails reminders for all new patients.<br />
Do not be casual with this. I was once taught that casualness leads to<br />
casualty. If going the extra mile prevents just one new patient from not<br />
showing up who then goes on to receiving care from you for 5 years and<br />
then refers all their family in… it may be worth tens of thousands of<br />
dollars!<br />
39. Set up a new patient welcome sequence<br />
This is often referred to as an indoctrination sequence. <strong>The</strong> term often<br />
puts people off but don’t underestimate the power of this. It is nothing<br />
more than a sequence of emails or videos that educates and manages
expectation and can even seed referral opportunities. More crucially it is<br />
set up to happen automatically.<br />
40. Send welcome packs in the post to new patients.<br />
Yip, in the post, snail mail, paper and ink. <strong>The</strong>re is still no form of media<br />
that is better positioned to consume larger amounts of content than<br />
print. <strong>In</strong> your welcome pack you are also going to be thinking of ways to<br />
set yourself up for a win prior to the initial consultation. Testimonials,<br />
celebrity testimonials and I even have clients that post their book to each<br />
and every new patient prior to them coming in. Brilliant.<br />
41. Send your top spenders a monthly newsletter in the post<br />
I have already spoken about the importance of sending a print<br />
newsletter out but I really need to reiterate that if you only sent it to one<br />
group you absolutely need to be sending something in the post to your<br />
top spenders, both active and inactive/drop-offs. Give it a year and you<br />
won’t be able to imagine what it does for your business.<br />
42. Create a continuity programme or membership programme (if<br />
regulation allows)<br />
This is very dependent on whether you're even allowed to do this in your<br />
state or country. If you are then you should absolutely consider a<br />
membership option. <strong>The</strong>re are a couple of main types that you may<br />
experiment with, one is a simple option for say an amount of care per<br />
month say 1, 2 or 4 adjustments per month. <strong>The</strong>n the other option is<br />
more of an “elite” membership or “members benefits” option. For<br />
example say $19 a month gets you members discounts, options to skip<br />
line and get straight on the bench, a members newsletter, members<br />
discounts at local stores etc etc. Critically both have pros and cons which<br />
we discuss in depth in the more advanced training.<br />
43. Send your patients a card on their birthday<br />
If you're not sending each and every person on your database a birthday<br />
card I highly recommend you start. <strong>To</strong> be clear, a birthday card is NOT<br />
just a Birthday card. Most practices owners are frankly either too lazy or<br />
flat out complacent to do the next few steps but I’m going to briefly<br />
explain. <strong>The</strong>re are at least 4 different “types” of birthday cards. 1) High<br />
spends active 2) High spend in-actives/drop-offs 3) the rest active 4) the<br />
rest inactive. <strong>The</strong>re is a lot more detail that needs to be communicated to<br />
make this effective but that is not appropriate for the remit of this article
as it requires significant detail. (all covered in <strong>New</strong> Patient Avalanche<br />
Online course and Book)<br />
44. Send your active top spenders or most loyal patients a substantial<br />
gift on their birthday<br />
If someone has spent thousands of dollars supporting you and your<br />
practice it should be (but normally isn’t) a given that they not only<br />
deserve a birthday card but should be prioritised and made to feel<br />
special by sending them something more substantial in the post.<br />
Actually spend some money on them, they surely deserve it. Do this and<br />
you just watch both your patient visit average and your referral<br />
skyrocket<br />
45. Send your in-active or drop-off top spenders or most loyal<br />
patients a substantial gift on their birthday.<br />
Without doubt this has to be a segment of your database that once again<br />
should be prioritised and made to feel special by sending them<br />
something more substantial in the post. This is however a different<br />
“message” than you would send to for example an active patient as it has<br />
a significant reactivation element to it. <strong>The</strong>refore careful thought should<br />
go into not only the “media” (email, print, gift, text) but also the<br />
messaging or copywriting to make an attempt to reactivate this “lost”<br />
patient.<br />
46. Always have an update list of “top spenders” active and inactive<br />
Have you heard of pareto’s principle ? You may better know it as the<br />
80/20 rule which in effect states that 80% of your revenue will come<br />
from just 20% of your customers. Trust me this is true, I’ve done the<br />
stats in my business across 8 practices and in one test I randomly<br />
checked if this was true across 12 million dollars revenue and it was<br />
pretty much spot on. That meant that over 9 million dollars came from<br />
just 20% of the customers. So as a rule of thumb you should at the very<br />
least know who they are and then you can decide how to market to them<br />
for both reactivation and retention strategies<br />
47. Host an in-house screening event for your practice<br />
This may be the first time you have heard of this. This is the “lazy”<br />
man’s screening. It is essentially an “open house”. We use Facebook<br />
adverts to drive people to register for a free postural screen within the<br />
practice. We often get anywhere between 50 and 150 people register to<br />
attend this in a single day. Again I am leaving out significant detail as a<br />
lot of thought to follow-up and manual processes need to take place to
actually get them to show up once they have registered. Learning how to<br />
advertise this and run the advert is just the first (but very important)<br />
step. You can easily get 50 paid new patients in a single day doing this<br />
effectively, I explain this in detail during my <strong>New</strong> Patient Avalanche<br />
Programme<br />
48. Run a new patient advert in your local newspaper<br />
Print advertising still had a place. Crucially if you know what you are<br />
doing and know your numbers. <strong>In</strong> my experience to make this work<br />
these days you need to embrace two elements. 1) is to be prepared to pay<br />
significantly more to acquire leads from this source (but it is often worth<br />
it) and 2) have a way to monetise the lead rather quickly or the numbers<br />
won’t work. For example, the Velocity Of Return (VOR) will make this<br />
new patient source will often be too slow if you don’t have a strategy for<br />
offering patients an opportunity to pay in advance for a care plan or a<br />
larger “package” up front.<br />
49. Start a health podcast for your patients and promote it online for<br />
subscribers<br />
Content is king.<br />
50. Start a YouTube channel and begin a “health show” series,<br />
promoting new episodes to your patient list<br />
Content is king<br />
51. Get business connections on Linked<strong>In</strong> to create relationships for<br />
corporate wellness days<br />
This is just one of the strategies to get contact details of the correct<br />
contact person in a particular business you are trying to get into for a<br />
lunch and learn. Please be aware that there are entire books written<br />
about the subject of “getting past the gatekeeper” to do business to<br />
business sales (B to B) which is what this is. Typically speaking practice<br />
owners are terrible at this because most of the time the only “sales”<br />
experience they have ever had is <strong>Business</strong> to consumer (B to C). This is a<br />
different skill set all together and needs extra thought (all covered in my<br />
<strong>New</strong> Patent Avalanche program and free book at<br />
www.dcpracticegrowth.com )<br />
52. Create relationships with local businesses to create joint-ventures<br />
i.e. offers and promotions
This is very helpful when you are looking to add extra “value”, especially<br />
on the front end. A good example of this would be approaching a local<br />
gym owner who would be comfortable with you giving each of your new<br />
practice members a free 2 month trail at his gym and in exchange he<br />
offers each new gym member a “free” exam (they could just pay for<br />
x-rays for example).<br />
53. Upgrade your website<br />
Actually invest in your website. Many people ignore this and think that<br />
once its setup you can just “leave it”. This is not true and one of the<br />
reasons we even offer a “done for you website” to our <strong>In</strong>ner Circle<br />
membership.<br />
54. Take all prices off your website<br />
I know this is going to sound crazy but you have got to trust me here .<br />
Take them off asap. We now live in a “shoppers” economy where people<br />
will jump from site to site comparing prices and oftentimes making a<br />
decision on what service provider to use solely on the lowest price. This<br />
was created by the rise of amazon and comparison sites, they are<br />
everywhere. DO NOT PLAY THIS GAME. <strong>In</strong>stead take off prices all<br />
together. We want people to enquire if they want a session, not give them<br />
all the answers.<br />
55. Add a Price enquiry button or tab on your website<br />
I cannot even begin to tell you just how many people either call or fill in a<br />
form with all their details on our “price enquiry” form on our website.<br />
Just think about this for one second. If you previously displayed your<br />
prices, they might have simply left your site never enquiring, making a<br />
decision solely on price. Now they have to “enquire” and crucially you<br />
get all their details. Now you can not only get back to them and devise a<br />
well thought out sales script (covered in <strong>New</strong> Patient Avalanche<br />
Programme) you can also schedule automated emails to follow up.<br />
GOLD!<br />
56. Add a 50% off new patient special tab on your website<br />
I can’t begin to tell you just how many people fill this from in on our<br />
website EVERY SINGLE DAY! Remember that you no longer display<br />
your prices on your website, right? If that is the case then the 50% off<br />
form they need to fill in to get it actually theoretically has no set value<br />
because you haven’t even shown how much a full exam is. Think about<br />
that for a second. That is how powerful a sentence like 50% off can be.
57. Offer free health report downloads on your website<br />
Content is King. <strong>Your</strong> job as the marketer of your practice is to offer<br />
people an opportunity to take progressive steps towards using your<br />
service. Studies show that most people are NOT ready to use your<br />
service when they first come into contact with you virtually or in person<br />
so information is often the “bridge” a lot of people need to feel<br />
comfortable enough to make that step. <strong>Your</strong> job is to offer a risk free way<br />
for someone to take a step into your world.<br />
Free doesn’t have to be the “service” and in fact I would highly<br />
recommend not giving the service away for free. <strong>In</strong>stead, offer many<br />
free information options on your website, in exchange for their details.<br />
For example, Free reports on whatever subject you feel comfortable<br />
with e.g. Migraines, arthritis ect. This is typically called a “lead<br />
magnet”. Once you have their details then you can “follow-up” via<br />
phone and send them a series of automated emails (phone script and<br />
emails all covered in <strong>New</strong> Patient Avalanche Online programme)<br />
58. Create exit pop-ups on your website<br />
This is one of those “annoying” things that come up on your screen when<br />
you try to leave a website. Yes I know what the “experts” might tell you<br />
about how these are “out of fashion” but every single day we get tons of<br />
people that fill in a form for a “free report” or “50% off offer” as a direct<br />
result of that pop up.<br />
59. Offer free telephone consultations on your website (SNEAKY<br />
TRICK BELOW)<br />
At the time of writing this we are in the midst of a Coronavirus<br />
lockdown, which is one of the strangest periods of our lifetimes.<br />
<strong>In</strong>terestingly I am seeing a surge of practice owners now offering<br />
“telehealth” options. I have been offering something like that for a while<br />
BUT here is the trick. I have never actually done a single “telephone<br />
consult”. It is simply there as lead generation and then they are called<br />
once they have filled in a form with their details and almost 100% of the<br />
time when called and using correct scripts (taught in my programmes)<br />
they go on to book the paid consultation in the practice.<br />
60. Google ads<br />
Google AdWords is a great way to generate new clients and put your<br />
brand in front of the people that need it most. By targeting primary<br />
'search terms' such as ''chiropractor near me'' or ''sciatica treatment'',
you can show up among the first set of Google results and generate<br />
website clicks for as little as $0.50. How much would you pay for website<br />
visits from people who are actively searching for your service and ready<br />
to buy?<br />
61. Hold a weekly team meeting (with correct structure)<br />
I know what you're thinking …BORING. Yip that’s right. Success is all<br />
about doing the boring stuff. That’s the discipline required to be<br />
successful. If you can't even do a simple 90 minute meeting every single<br />
week then chances are you're probably not doing the more complicated<br />
stuff.<br />
62. Hold quarterly meetings with your team to plan marketing and<br />
business strategies<br />
(https://www.youtube.com/watch?v=FR5JWutUNBE)<br />
Every great business does it. Every 90 days we get together with my<br />
leadership team and run through a series of key elements like reviewing<br />
our core values, reviewing our goals for that quarter, looking at key<br />
metrics, reviewing and updated organisation charts and much much<br />
more. We teach this in depth to our <strong>In</strong>ner Circle Members. <strong>To</strong> enquire<br />
please email info@dcpracticegrowth.com<br />
63. Have a weekly “scorecard”<br />
<strong>The</strong>se are a set of key metrics that could fit on a single page that can very<br />
quickly tell you the health of the business at a glance.<br />
<strong>64</strong>. Facebook pixel<br />
Make sure that at the very least you have a Facebook pixel installed on<br />
your website. This way you can retarget website visitors on Facebook<br />
with testimonials, videos or offers. This is covered in depth my <strong>New</strong><br />
Patient Avalanche programme<br />
I hope that this was helpful. For more information on how we could<br />
work together please contact us at info@dcpracticegrowth.com or go to<br />
www.dcpracticegrowth.com to grab my free book or subscribe to my<br />
youtube channel to get free practice growth tips.