Estetica Magazine UK (2/2021)

UK
the HairMagazine
SUMMER
Season to Lighten Up
and Brighten Up!
STAYCATIONS
Style Solutions for
Holidays in the UK
SHORT CUTS
Easy-to-Wear
Bobs, Crops & Pixies

Blonde made Better
Protect your blonde investment
with the Bright Blonde Collection

Discover Oribe’s Bright Blonde range at Oribe.com

THE GREAT ITALIAN JOURNEY
PALERMO
To find out how you can become a Great Lengths
certified stylist, speak to our team on
+44 (0) 113 278 1292 and start your journey.
www.greatlengths.com/uk

editorial
There is no end to the number of online articles about the challenges that businesses are
facing post-pandemic - and the hair and beauty industry is no exception. Interestingly, there
is much evidence that companies which are engaging with new technology are finding that
Colour & Cut:
Marc Antoni Artistic Team
Photo: Jamie Blanshard,
Jamie Blanshard
Photography
Model: Annabelle Strutt
Products: Blonde Life and
LumiShine by JOICO
digital platforms really do help ride the storm. They are much better placed to
adapt to market realities through
discovering new ways to communicate
their commitment to the public. Through this
process, the hot topic of 'Sustainability' is no longer presented as a mere change in packaging
or a reduction in pollutants, but can prove to be a powerful instrument in interacting with
consumers by attracting a large number of potential new clients who have become more
intensely aware of problems with the ecosystem. This came to light at the G7 Summit 2021
of world leaders held in Cornwall back in early June, when Sir David Attenborough's
contribution proved to be one of the most talked-about issues on the agenda. Customers
across all aspects of our industry and society are proving to have a much greater appreciation
of brands that are waving the flag for green issues and place care for the environment as one
of their priorities. They are also becoming much more savvy about what's really credible and
are no longer as easily duped into believing everything they read, so green credentials now
need to be substantiated with certification by recognised industry bodies or recognised and
respected brands.
Gary Kelly,
Editor-in-Chief, Estetica UK
Follow us on Social Media or at
www.esteticamagazine.co.uk

The World’s Leading
Trade Beauty
Network
• 19 editions:
7 in-house + 12 licensed
• Over 228,000 copies
of each issue distributed in
over 60 countries worldwide
• More than 800k fans/followers
worldwide
• 20 online platforms
and much, much more...
Follow us on:
Free for iPad
For further information please contact:
on AppStore
Edizioni Esav
Via Cavour, 50 - 10123 Torino (Italy)
Tel.: +39 011 83921111 - Fax: +39 011 8125661
w w w . e s t e t i c a m a g a z i n e . n e t

Estetica n. 2/2021
contents
PUBLISHER AND
MANAGING DIRECTOR
Roberto Pissimiglia
EDITOR-IN-CHIEF
Gary Kelly
estetica.uk@lineone.net
INTERNATIONAL
EDITOR-IN-CHIEF
Laura Castelli
l.castelli@estetica.it
INTERNATIONAL
EDITORIAL COORDINATOR
Serena Monachesi
s.monachesi@estetica.it
INTERNATIONAL ADVERTISING
COORDINATOR
Monica Tessari
m.tessari@estetica.it
LAYOUT
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
UK SALES & MARKETING
MANAGER
Luca Pissimiglia
l.pissimiglia@estetica.it
CONTRIBUTORS
FRANCE
Marie Coccoluto
SPAIN
Elisabet Parra,
Cristina Hernández
DEUTSCHE AUSGABE
Michaela Dee
ITALIA
Lucia Preziosi,
Glorianna Vaschetto
USA
Marie Scarano
DIGITAL
Erica Balduini,
Ludovica Cavalli,
Erika Marchese,
Wilma Sommariva
Catwalks Eye-Catching Colour 9
Looks Short Stories 16
Styling Staycation Styles 24
Farewell Raffel Pagès: Icon, Legend 28
Interview Double Act 84
Anniversary 75 Years of Excellence 86
Event We Create: Virtual Excellence 88
international trends
True Colour 33
Colour provides your
perfect partner in
every aspect of beauty
- it’s your shortcut to
creativity!
Wherever your travels
take you this Summer, go
with the sun in your hair!
Short hair is never
short on style: bobs,
crops and pixies are
always en vogue,
whatever the
occasion.

© 2021 Pettenon Cosmetics S.p.A. - All rights reserved

Max Mara
Gregis
Valentino
Eye-catching
C O L O U R
It’s full speed back to normality, so gear up and energise
yourself by embracing the power and vitality of colour.
Choose a shade to wear with strength & optimism! Laura Castelli
Victoria Tomas
Gregis
Valentino
Franchi/Courtesy of Press Office
Gabriela Hearst
Courtesy of Press Office
Versace/Courtesy of Press Office
Boss
Versace
Courtesy of Press Office
Franchi/Courtesy of Press Office
Catwalks Photos: IMAXtree.com/Andrea Adriani
/Courtesy of Press Office

Blue moon
And surprisingly, it’s not denim that's standing
out – it’s a combo of oceanic- and sky- coloured
voile overlaid with light blue cotton. China Blue
is out there on the horizon.
Fendi
Fendi
Sportmax
Hermès
Etro Louis Vuitton Boss
Christian Dior
Genny
Salvatore Ferragamo
Dolce & Gabbana
Fendi
Kenzo
Max Mara
124 adloremter

Dolce & Gabbana
The energy of
citrus fruits
bathed in sunlight.
Essential yellow
stimulates a ‘joie
de vivre’ and
composes a hymn
to elation. In
pastel it's a must.
Etro
Fendi Balmain Etro
Laura Biagiotti
Genny/Courtesy of Press Office
Daffodil
Blumarine
Bronx Banco/Courtesy of Press Office
Salvatore Ferragamo
catwalks
11

Bubblegum
Fila
Annakiki/Courtesy of Press Office
Romantic allure, of course –
forever reinterpreted. Ironic and
beguiling, from petunia to rose,
pink softens the warrior spirit of
contemporary femininity.
Simona Marziali
Isabel Marant
Chanel
Blumarine
Versace/Courtesy of Press Office
Franchi/Courtesy of Press Office
Blumarine
Chanel
Balmain Fendi
Dolce & Gabbana

Isabel Marant
Valentino Genny/Courtesy of Press Office
Isabel Marant
Koche
Lipstick
Lanvin/Courtesy of Press Office
Philosophy
Blumarine
Versace/Courtesy of Press Office
Versace/Courtesy of Press Office
Fendi
Boss
An intellectual red:
suppose you dress for an
interview with panache
and culture? A brand new
and hyper-modern
tomato red. Strictly total.
Etro
catwalks
13

Pistachio
Valentino
In full ecological revamp:
fashion adopts organics and is
unleashed in a palette of
greens that stimulate the
appetite for environmental
fashion addiction.
Genny/Courtesy of Press Office
Coperni
Versace/Courtesy of Press Office
Salvatore Ferragamo
Dolce & Gabbana
Tod’s/Courtesy of Press Office
Koche
Valentino
Koche
Balmain
Alberta Ferretti Boss
Christian Dior

Marco Rambaldi
Mattiussi
Coperni
Versace/Courtesy of Press Office
Isabel Marant Isabel Marant
Lilac
The magical middle
ground between polite
blue and sassy scarlet.
The nuance of
mediation, which smells
of lavender and shines
like an amethyst.
Tod’s/Courtesy of Press Office
Valentino
Mark Fast
Chloe
Annakiki/Courtesy of Press Office
Valentino
catwalks
15

Short stories
Ever since the first liberating bobs of the 1920s, short hair
styles have become the ultimate fashion-forward option.
Marie Scarano and Gary Kelly
There is no description for long locks that short locks can't fulfill as well or even better! Sexy? ☑ Gorgeous? ☑ Stylish ☑
- not to mention classic or contemporary, quirky or queenly, tame or textured. It looks like these styles are ticking all the
boxes. Whatever the look you're craving, there is a spectacular bob, crop, shag, or pixie cut that is sure to suite you to a T.
GROOVY... UPDATED!
This contemporary look was designed by to capture all the positive vibes of the first post-pandemic America's Beauty Show. A nod to the
shag, but in a luminous, summertime blond. The face-framing, disconnected cut lends movement and livability, and the flirty, point-cut
bangs call attention to the eyes.
The Ulta Beauty Pro Team for America’s Beauty Show (USA)
Hair: The Ulta Beauty Pro Team for America's Beauty Show
Hair: James Pecis for Oribe Hair Care
TANTALIZING TEXTURES
Stylish volume can often be achieved with a great cut. Why not just give beautifully-shaped curls free rein? Don't
fight mother nature, just go with the flow! Not a curly-girl? Maybe you can opt for a bluntly layered, sideswept bob.
For added oomph, add some volume to the roots for height and run fingers through for a rocker vibe.
Hair: James Pecis for Oribe Hair Care (USA)
16 looks

DARK LITERATURE
In spite of the name of the collection to which this shot belongs, there's nothing bookish about this
chic yet edgy look for all seasons. Yet there are all the elements of a great novel - black & white, light
& dark, conflict in the lengths, and - most of all - a happy ending! The perfect melding of creatively
innovative cutting and color placement make a stunning fashion statement, minimalist and over the
top at the same time.
Hair/Styling: Michael Haase for Platinum Black @ Michael Haase Salon; Photo: Nick Berardi;
Make-up: Eric Allen; Products: Wella Company (USA)
Hair: Michael Haase
Hair: Ken Picton
REAL CUTS. STRONG SHAPES.
“I love the versatility of short hair! The right cut allows for such diverse styling; from a smooth, sleek
finish to more textured looks like this, which really let you play with movement and create something
very personal. Post-pandemic, whether that's trend-led looks like a modern mullet or something more
commercial and wearable like a layered crop, people are embracing real cuts and stronger shapes again
– which can only be great news for us hairdressers.” Ken Picton
Hair: Ken Picton, Ken Picton Salon; Photo: Andrew O’Toole; Make-up: Kylie O’Toole;
Styling: Ella Murphy; Products: L’Oréal Professionnel. (UK)
trends
125

CUTTING EDGE
The beauty of the bob is that it can be clean and classic or... something completely different! “One of the
fiercest versions of a bob. This truly graphic bob plays a huge role, literally balancing on a projected
undercut. The micro slashed, spliced fringe completes the look.” Errol Douglas MBE (UK)
Hair: Errol Douglas MBE, Errol Douglas London; Photo: Andrew O’Toole.
Hair: Errol Douglas
Hair: Dylan Tung
METAMORPHOSIS
“I draw my inspiration from the caterpillar’s transformation into a butterfly. I sought elements that can
be found in nature to create a look that is full of life, and that has movement – just like the wings of a
butterfly – with the same shimmering hues lending numerous facets and reflections. I wanted it to be
daring and extravagant, yet maintaining femininity and keeping the style on-trend. I applied
disconnected, texturized, deep point cut technique to achieve the smooth trendy look. For finishing
touches, I applied Goldwell Dry Texture Spray for easy, free styling and texture.”
Hair: Dylan Tung from Evolve Salon (Singapore)
124 trends trends 125

QUICK CHANGE-UPS
There is a common misconception that short hair limits a girl's styling options, but WhitneyVerMeer dispels these fears with this pixie
look - a bit extreme with the close shave and fade on the sides but just the right length on top. This androgynous look can be changed
up with a minimum of product and a flick of a comb. Slicked to the side when getting down to business, textured and tousled for a
more casual, easy-going look with eye-brow tickling bangs. What's not to love?
Hair, styling, photo: Whitney VerMeer (USA)
Hair:: Claire
Hair: Whithey VerMeer
Hair: Goldwell
THE PIXIE
Sometimes all you need is dramatic color to bring a casually tousled pixie to life. Natural looking texture is the key to this wash-n-go
beauty, perfect for carefree summer fashion. Add vibrant claret red and style with Goldwell's StyleSign Soft Waver onto damp hair
layered over with StyleSign Diamond Gloss. Dry with a diffuser on medium setting and allow to cool completely. Dress out using your
fingers and style with StyleSign Unlimitor. Easy as pie!
Hair: Goldwell (USA)
looks
19

ADDED VALUE
“This image was inspired by the Goldwell Hair Color Style Collection 2021. We believe the haircut is one of the first things
people notice when you make a change, especially in the case of women. Along with the pixie, the bob is one of the most
significant hairstyle trends of late, so if a client is interested in wearing a classic bob, try mixing things up with wavy texture and
a disconnected haircut on the horseshoe section, as it can really bring hair back to life and create some beautiful movement to the
hair while building up the volume at the back.” Peter Wu @ Coloriste Hairstyling & Eason Chen @ EROS Hair Styling (Taiwan)
Hair Colour: Peter Wu @ Coloriste Hairstyling; Hairstyle: Eason Chen @ EROS Hair Styling;
Styling: Yu-Hao Chang; Make-up: Justin lien
Hair: Peter Wu and Eason Chen
Hair: Martin Crean
PINK POSITIVITY
“This image evokes feelings of calm and solace, key to improving our well-being, which is at the forefront of all our thoughts at the
moment. The soft, pearly pink hues are indicative of health and vitality but also bring a subtle sense of fun to lighten our mood.”
Martin Crean (UK)
Hair: Martin Crean and the MODE Hair Artistic Team; Make-up: Lan Nguyen-Grealis;
Photo: Richard Miles
20 looks

A BALANCED BOB
“I love a good cut, so I am totally here for short hair in the summer months! The weather is getting
warmer, everyone is happier, it is literally the perfect time to experiment with a shorter cut. Getting nice
movement in the hair is key, as I think short hair has to move. Soft lines next to bold shapes always looks
stunning, almost classic and timeless. I love a good undercut too, it’s perfect to take some weight out for
anyone who has a lot of hair, but also a great way to have some fun with your hair and add a bit of edge.”
Paul Falltrick (UK)
Hair: Paul Falltrick; Photo: Barry Jeffrey; Make-up: Elizabeth Rita: Styling: Magdalena Jacobs.
Hair: Sharon Cox
Hair: Paul Falltrick
A NEW CLASSIC
Soft elements of disconnection enable movement and fluidity to what is a signature Sanrizz classic: a
razor-sharp, new geometric bob. Psychedelic tones of petrol, mahogany, sepia and gold flow through
the hair in a brickwork print. To finalise the look, high polish and texture create drama and strength.”
Sharon Cox @ Sanrizz (UK)
Hair: Sharon Cox @ Sanrizz; Photo: Andrew O’Toole.
124 trends trends 125

EDUCATION INSPIRATION INNOVATION
BOOK TICKETS NOW
www.salonshow.co.uk/estetica
Main image: Hair, Robert Eaton; Photography, Richard Miles; Make up, Lucy Flower; Styling, Clare Frith

AT THE HEART
OF HAIRDRESSING
#
Salon21
@Salon_Intl @Salon_Int Salon International

Photo: Getty Images
Staycation
Styling
Photo: Getty Images
Easycare solutions will prevail when you glam it up
on a campsite, help reboot the traditional British holiday
resort, or visit that UK city you've always admired!
24 styling
With uncertainty over summer holidays still hanging around for a good while yet, staycations are the
way to go for 2021! Whether it’s glamping to staying in a luxury hotel in the city or an AirBnB near the
beach, there’s a multitude of amazing places to visit within the UK borders. So if your client is swapping
Croatia for Cornwall, Milan for Manchester or the South of France for the Lochs of Scotland, styling
options will be different to the usual salt spray-and-go of previous summer months. Wherever they are
heading, here’s some staycation style solutions.

Nothing screams beach holiday like mermaid waves – soft, natural waves that look better the dirtier
they get. Marcello Moccia from Room 97 Creative, Leeds and Wakefield, says: “Boho waves, tumbling
curls and mermaid waves are the perfect beach hairstyle as they require minimum styling, but look
good the looser and messier they get. After a shower, gently apply a product such L’Oréal Professionnel
Tecni.Art Beach and leave hair to dry for the ultimate summer textured finish. And most importantly,
slather on sunscreen to make sure hair and scalp is protected as much as the skin.” Alternatively, a top
knot can be created quickly but look incredibly chic and sophisticated. Stylist Callum Standen-May
adds: “It’s the perfect hairstyle for the beach and for clients who want a hairstyle they style away from
their face, but still allows them to look chic and stylish. I love leaving some pieces of hair out around the
face with this look too, giving a more relaxed and ‘undone’ look.
Beach Holiday
Photo: Getty Images
Hair: Room 97

Glamping
Photo: Getty Images
Hair: Room 97
Photo: Getty Images
Celebrity hairdresser, Jay Birmingham, says:” My go-to hairstyle for a glamping
has to be braids. Anything from two classic French braids on either side of the hair to a high
ponytail with a long braid can work. This will keep your hair out of your face and stop you touching it too
much which encourages oil production and leads to it needing washing quicker. I also think creating a
beachy wave at home before travelling is a great option for an outdoor trip. You can wear it down for the
first 1-2 days and then try a textured ponytail or half up half down style on day three. Dry shampoo will be
your BFF for this look. Apply to the root and leave for five minutes to soak up excess oil.” Karoliina
Saunders agrees – natural textures are not only the best way to wear your hair on holiday, but are currently
on trend too. “Texture is the word this season. Where we used to gloss everything and smooth all the
flyaways we now embrace them and purposely create the look. It all comes from cultural influences but is a
perfect Glamping style, especially when combined with a few different-sized braids."
26 styling

After spending over a year cooped up inside, it’s nice to get your walking boots on and discover city
wonders. “Casual is still the name of the game, but with a bit more luxury thrown in,” says David
Corbett from David Corbett Hairdressing, Glasgow. “After a year of messy, relaxed hair, it’s time to opt
for more dressed, luxurious finishes. A bouncy blow dry will take you from sightseeing to restaurant
in an instant. A slick of serum and spritz of hairspray will hold it in place – and if it’s the Great British
summer with plenty of rain, tuck lengths in your collar and hide under a waterproof trilby!” Whether
you’re staying locally or heading further afield, Ryan Steedman from Adam Reed, London, says booking
in your clients for a big bouncy blow dry before they go away will ensure they have great looking hair
for the first few days. “Build strong foundations throughout the hair so that the volume will stay put for
at least 72 hours! Then make sure they take some gorgeous accessories with them – like the fabulousleather
covered pony scrunchies there are available now and get that hair into the highest pony tail you
can fashion for that final day before you hit homeward bound.”
CIty
BreAK
Photo: Getty Images
Hair: Callum Standon
Hair: Callum Standon

Never stop learning.
I’m still doing it and will
continue to do so until
the end of my days...
“
”
Raffel Pagès
Icon... Legend
It is with much sadness and regret that we must report
on the sudden passing of our dear friend - a global icon
in the world of international hairdressing, Raffel Pagès.
Sergi Bancells

A wonderful human being, an inspiring artist, an overwhelmingly successful
businessman, Raffel was the founder and director of the chain of salons that bears his
name and which currently has 80 establishments in Spain, employing more than 300
people. The son of a hairdresser, he learned to love hairdressing at the prestigious Carita
in Paris, under the guidance of his mentor and teacher, Rosy Carita. There, his soul as a
hairdresser was formed, theoretically, philosophically and emotionally. Back in Barcelona,
he worked with his father and his brother in the family business before opening his
own salon. In the mid-70s he began to travel throughout Europe, starring in shows,
seminars and ateliers, where he conveyed his passionate understanding for the profession
- something Raffel called “Peluqueria Emocional”- not only carried out with the hands,
but with the senses and emotions. In the Olympic year of Barcelona 92, he inaugurated
his renowned Instituto de Perfeccionamiento, a temple of education where thousands
of hairdressers have been trained and the starting point of the exponential growth of his
firm. In the 90s, Raffel opened salons throughout Spain, in Italy and even in his beloved
Paris. For Raffel, the keys to success were his four Is: Investing, Investigating, Intuiting and
Innovating - in addition to continuing to firmly believe in continuous training, with the
aim of continuing to evolve: “You have to learn throughout your life, I am still learning
and will continue to do so until the end of my days.“ Passionate about art and history,
in 1960 he began to collect objects related to hairdressing, founding the most important
Museum of the History of Hairdressing in the world, located in Barcelona and which
today exceeds the 14,000 pieces. In recent years, Raffel received in London the prestigious
Hair Legend Award from the hands of the AIPP during the world famous Alternative
Hair Show, while continuing to dedicate much of his time to growing his Museum and
following the in front of his chain of salons together with his two daughters, Carolina and
Quionia Pagès. Estetica has followed the brilliant career of Raffel Pages for more than
four decades, since his first successful show at Cosmoprof 1975, when Estetica's founder
Mino Pissimiglia dedicated an article to him proclaiming him a “new star in hairdressing”.
Throughout time, there have been countless encounters, shared stories, articles ... together
with Raffel, with whom we have always been united in great friendship.
Raffel recently won the prestigious
AIPP Hair Legend Award in London
during the Alternative Hair Show,
while continuing to dedicate much of
his time to the growth of his Museum
and to personally follow his chain of
salons together with his two
daughters, Carolina and Quionia
Pagès. Still today, they continue to
lead the family business, respecting
the values in which it was founded.
in memoriam
29

design tip
Choose vibrant ferns for a
tropical oasis or dried fan
palms and pampas for a
Boho inspired look.
GET THE LOOK
1
1
3
2
3
GET THE LOOK FROM COMFORTEL
1.MESSINA TERRAZZO Salon Mirror €559,-
2.ARIA TAN II Styling Chair with Matte Black Bolt down Base €499,-
3.HAZEL TAN Shampoo Wash Lounge €1755,-
4.SADDLE STOOL TAN II with Black Base € 149,-
4

SALON SPACES /
INSPIRATION
Resort
YOUR SALON DESIGN STYLE
modern mediterranean
and dreamy escapes
Take us away to the Mediterranean and dream of a resort
style salon with sculptural proportions and feminine
undertones. Earthy, dusty tones are taking centre stage,
think clay, rust, blush and peach with natural materials like
travertine, terrazzo, light timbers and rattan to add a sense
of escape. Lush tropical foliage completes the look.
THE PALETTE
COMFORTEL EUROPE STOCKIST
SHOWROOM
ZUID-KAVELSEDIJK 3
3291 LX STRIJEN
OPEN EVERY SUNDAY 12-17
PRICES ARE EXCL. WORKS, EXCL. VAT
WWW.GUYSARLEMIJN.COM
INFO@GUYSARLEMIJN.COM
PHONE +31 (0) 10 303 1600
WHATSAPP 31 (0) 6 57 83 86 88
SALON FURNITURE

I’ve
escaped
my partner
SUPPORTING HAIR AND BEAUTY PROFESSIONALS AND THEIR CHILDREN
Together we can help make a difference supporting
terminal illness, domestic abuse, homelessness,
poverty, mental health, and financial hardship
SPONSORS
GOLD SILVER MEDIA
EXHIBITIONS
BRONZE
CAMPAIGNS
Hairandbeautycharity.org | Registered Charity in England & Wales No: 1166298

MODA
INT’L
Hair: Adrian Gutierrez/Photo: Damien Carney
Make-up: Joanne Gair/Styling: Nikko Kefalas
true
COLOUR
In a world where grey is increasingly prevalent, what could ever be better than to add a bit of fun and a splash of colour? Let’s be
dazzled by joy and envelop ourselves in innumerable gradations of every hue, stimulating our imaginations while we go on our
journey through life. Embrace your inner-rainbow and let colour consume you inside and out!
In un mondo in prevalenza grigio, cosa c’è di meglio che aggiungere un po’ di divertimento e qualche pennellata di colore? Lasciamoci
abbagliare dalla gioia e avvolgiamoci in infinite sfumature di colore che stimolino la nostra immaginazione, mentre proseguiamo il
nostro viaggio attraverso la vita. Abbracciate il vostro arcobaleno interiore e lasciate che il colore vi pervada, dentro e fuori!
Was könnte in einer Welt, in der Grau immer häufiger vorkommt, besser sein, als ein wenig Spaß und einen Farbtupfer hinzuzufügen?
Lassen Sie sich von Freude blenden und in diverse Farbnuancen einhüllen, die unsere Fantasie anregen. Umarmen Sie Ihren inneren
Regenbogen und lassen Sie die Farbe auf sich wirken!
Dans un monde où tout est gris, la meilleure manière de stimuler la bonne humeur est de lui apporter quelques touches de couleurs !
Laissons-nous nous illuminer par la joie et nous remplir de cette palette infinie de couleurs qui stimulent notre imaginaire et nous accompagnent dans
notre parcours de vie. Libérons notre arc-en-ciel personnel et laissons la couleur stimuler notre for intérieur ainsi que notre environnement extérieur.
En un mundo donde el gris es cada vez más frecuente, ¿qué mejor que agregar un poco de diversión y un toque de color? Déjanos
deslumbrarte por la alegría y envolverte en innumerables gradaciones de todos los matices, estimulando tu imaginación mientras
avanzamos en nuestro viaje por la vida. ¡Abraza tu arco iris interior y deja que el color te impregne por dentro y por fuera!

TRIBAL
PALETTE
If you want to explore Tribal then play with colour combos, but be
extreme! Remember that anything goes with anything, so discard the
shackles of convention and break free from preconceived ideas.
Se volete esplorare il tribale potete giocare con le combinazioni di
colore, purché siano estreme! Ricordate: tutto si abbina a tutto, perciò
liberiamoci dalle catene delle convinzioni e dei preconcetti.
Wenn Sie den Tribal-Trend erkunden möchten, dann spielen Sie mit
Farbkombinationen, und zwar extrem! Denken Sie daran: alles passt zu
allem. Befreien Sie sich von Konventionen und vorgefassten Ideen.
Envie d'une tendance tribale ? Jouez avec les combinaisons de
couleurs les plus extrêmes. Sachez que tout peut fonctionner et que
tout est permis. Alors, libérez-vous des conventions et des aprioris.
Si quieres explorar lo tribal, juega con combinaciones de colores, ¡pero
sé extremo! Recuerda que todo vale, así que desecha los grilletes de
las convenciones y liberarte de las ideas preconcebidas.
Hair: Anne Veck
Photo: Magic Owen/Make-up: Morgan Defre
Pronounce
Catwalks Photos: IMAXtree.com/Andrea Adriani
Dolce & Gabbana
Dolce & Gabbana
Mattiussi

Hair: Anne Veck
Photo: Magic Owen
Make-up: Morgan Defre

Hair: Andrew Smith
Photo: Richard Miles
Make-up: Louise Lerego
Styling: Magdalena Jacobs

Hair, Photo & Make-up: Harri Åkerberg

Hair: Alexander Dinter @ La Biosthétique/Photo: Anna Bauer/Make-up: Steffen Zoll
Hair: G. Nevado, E. Lozano
@ Eternian Kreactivos
Photo: David Arnal
Make-up: Ana Yuste Kripa
Hair: Gogen Team as Alter Ego Italy International Creative Director
Photo: Marco Di Filippo @ TM Studio Productions

Bobbin’ along
LIKE THIS?
Hair: Carla Bergamaschi
& the Artistic Team Inebrya
Photo: Filippo Fortis

Creative Director: Toni Pellegrino
Artistic Director: Salvo Binetti
Hair: G. Maltese, S. Peluso
Photo: Domen & Van de Velde
Products: Redken, Kérastase,
L’Oréal Professionnel

Hair: Compagnia della Bellezza

Hair: HC Artistic Team
Photo: Davide Cirillo,
Alessandro Gennusa
Make-up: Marta Basiglio
Products: Wella Professionals

Softest shades of... gelato!
You can almost taste the
pistachio and lavender...
Creative Director: Simon Ellis
Cut: Tyler Johnston
@ Schwarzkopf Professional
Colour: Viola Landsky
Photo: Simon Emmet
Make-up: H. Branscheidt, L. Breitfeld

SMOLDERING
EMBERS
Annakiki
Laura Biagiotti
Catwalks Photos: IMAXtree.com/Andrea Adriani
Versace
Valentino
The fire is never out while one small flame is still flickering - it takes just one
spark to reignite the inferno! Forget the consequences; who has the audacity
to take ownership of the hottest end of the spectrum?
Il fuoco non è spento finché c’è ancora una piccola fiammella: basta una
scintilla per riaccendere l’inferno! Dimenticate le conseguenze: siete abbastanza
audaci da appropriarvi della parte più calda dello spettro cromatico?
Das Feuer ist nie erloschen, solange noch eine kleine Flamme flackert - es
braucht nur einen Funken, um es neu zu entfachen! Wer besitzt die Kühnheit,
das heißeste Ende des Spektrums zu erobern?
Le feu qui est en vous ne peut s'éteindre tant qu'une petite flamme est
encore là pour le réanimer ! Une seule étincelle et tout peut repartir. Prêt pour
le grand saut ? Concentrez-vous essentiellement sur la partie la plus chaude
du spectre chromatique.
El fuego nunca se apaga mientras exista una llama. Solo se necesita una
chispa para reavivar el infierno. ¡Olvídate de las consecuencias! ¿Te atreves
a apropiarte del extremo más caliente del espectro?
Sportmax
Direction: Roberto Bombardieri/Hair: Emsibeth Artistic Team
Photo: Tiziano Zatachetto @ Zatac/Make-up: Max Moretto

Hair: Jorge de Sancho
Photo: David Arnal
Make-up: Anna Gonzalez
Styling: Carmen Marco

Hair: Kobi Bokshish
Colour: Stevie English
Photo: David Mannah
Make-up: Pablo Morgade
Styling: Josie McManus

Hair & Photo: Chung-Yang Su
Colour: Sanja Scher
Make-up: Ann Stevens
Styling: Jessica Jade

Hair: Ken Hung @ Salon Era/Photo: Babak/Make-up: Maria Li/Styling: Sirena Shonuck
Hair: Chad Demchuk/Photo: John Rawson/Make-up: Lan Nguyen/Styling: Jamie Russell
Hair: Klaus Peter Ochs/Photo: Studio Zajaczek/Products: Wella Professionals, Hairdreams
Hair: Isaac Martín/Colour: Sita Zoroa/Photo: Esteban Roca/Styling: Joss Blaké

Hair too
hot to
HANDLE
Hair: Mark Leeson
Photo: Richard Miles
Make-up: Lans London
Styling: M&R
Products: Revlon Professional

Artistic Direction:
Marco Migliorelli @ Jean Paul Mynè;
International Colour Ambassador:
Sergio Laurenzi
Photo: Gianvito Caputo
Make-up: Paolo Nicolai

Hair: Safy Burton
Photo: David Greensmith
Make-up: Rebecca Butterworth
Products: Goldwell

Maitrepierre
Hair: P. Di Serafino, S. Minella, F. Di Claudio @ Zero6 Lab
Photo: Justyna Pawlowska
Dolce & Gabbana Liberatore
TROPICAL
SUNRISES
Valentino
Koche
When nature inspires the shades of fashion it leaves nothing to chance.
Those with a love of flowers will tell you that 'anything goes with green',
but in the natural world there's never really a clash of colours, is there?
Quando è la natura a ispirare le sfumature della moda, nulla è lasciato al
caso. Gli amanti dei fiori vi diranno che "il verde sta bene con tutto", ma in
fondo in natura non c'è mai uno scontro di colori, no?
Wenn die Natur die Mode inspiriert, geschieht nichts per Zufall. Diejenigen,
die Blumen lieben, werden Ihnen sagen, dass ‚zu Grün alles passt’, aber
gibt es in der Realität einen echten Farb-Clash?
Quand la nature inspire la mode, rien n'est laissé au hasard. Les amoureux
du végétal vous l'affirmeront : "le vert fonctionne avec tout". Dans la
nature, les couleurs ne sont jamais en rivalité. Vous êtes bien d'accord ?
Cuando la naturaleza inspira a la moda, nada queda al azar. Los amantes
de las flores te dirán que ‘el verde va bien con todo', pero en el mundo
natural nunca hay un choque de colores, ¿verdad?
Versace
Catwalks Photos: IMAXtree.com/Andrea Adriani

Hair: Giovanni Iovino for Cotril
Photo: Pasquale Abbattista

Accentuate
THE POSITIVE
Hair: Patrizio Di Serafino,
Simone Minella, Fiorindo
Di Claudio @ Zero6 Lab
Photo: Justyna Pawlowska
Styling: Carolina Turra
Products: Wella Professionals

Hair & Art Direction: Tom Connell/Colour: Ashleigh Hodges/Photo: Jon Gorrigan
Make-up: Jose Bass/Styling: Steph Stevens/Products: Davines
Hair: Dominik Podwika/Photo: Sonia Kumidaj
Make-up: Wiola Szkudlarek/Styling: Aleksandra Fu/Products: Rica
Hair: HC Artistic Team/Photo: Davide Cirillo, Alessandro Gennusa
Make-up: Marta Basiglio/Products: Wella Professionals

Hair: Martin Crean @ Mode
Photo: Richard Miles
Make-up: Roseanna Velin
Styling: Magdelena Jacobs

Hair: Marc Antoni Artistic Team
Photo: Jamie Blanshard Photography
Products: Joico

Hair: Compagnia della Bellezza

Pink waves dappled in
reflected light: it’s a long
story... and every girl’s
pastel dreamscape.
Hair: Viktoriia Vradii
Photo: Tony Le-Britton
Make-up: Evgeniya
Spiktorenko
Styling: Irina Dzhus

NEON
RAINBOW
Multiply, intensify, beautify... colour without boundaries, combinations
without end. When you enter the rainbow-zone your options are limitless,
but the only way forward is to go into the depths and emerge renewed.
Moltiplica, intensifica, arricchisce... colore senza confini, combinazioni
illimitate. Quando si entra nell'arcobaleno le opzioni sono infinite, ma l'unico
modo per andare avanti è scendere in profondità e riemergere rinnovati.
Multiplizieren, intensivieren, verschönern ... Unendliche Farben und
Kombinationen. Der Regenbogen ist grenzenlos. Der einzige Weg nach vorn:
in die Tiefe gehen und Neues entstehen lassen!
Amplifier. Intensifier. Enrichir. Des couleurs sans limites et des
combinaisons démesurées. Lorsque l'on entre dans l'arc-en-ciel, les
possibilités deviennent infinies. L'unique manière d'avancer est de plonger
dans les profondeurs pour en ressortir renouveler !
Multiplica, intensifica, embellece... ¡color sin límites! Cuando entras en la
zona del arco iris las opciones son ilimitadas. El único camino a seguir es
adentrarse en las profundidades y emerger renovado.
Mark Fast
Versace
Versace
Mark Fast
Art Direction: Laurent Voisinet & Pascal Latil
Hair: Laurent, Carole & Manon Voisinet/Photo: Pascal Latil
Mark Fast
Catwalks Photos: IMAXtree.com/Andrea Adriani
Versace

Art Direction:
Laurent Voisinet & Pascal Latil
Hair: Laurent, Carole
& Manon Voisinet
Photo: Pascal Latil
Make-up: Ambre
Products: Wella Professionals

Art Direction: Andrew Smith
Colour: I. D’alessandro, A. Sbreglia
Photo: Kamil Strudziński
Make-up: Mary Cesardi

Tufted, tousled, undone:
when was ‘natural’
anything but perfection?
Love the true you.
Hair: Team Contrasto @ Fanola
Colour: Alessandro Fiorin
& Gionathan Contino
Photo: Marco Di Filippo

Hair: Dee Parker Attwood
@ Wieselmann
Colour: Dee Parker Attwood
& Katie Ryman
Photo: Andrew O’Toole
Make-up: Kylie O’Toole

Hair: Shogo Ideguchi
Photo: John Rawson
Make-up: Lan Grealis
Styling: Jamie Russell

Girly Pink?
THINK AGAIN!
Hair & Styling: Davinia Cuñat Ripoll
Photo: Esteban Roca
Make-up: Cristina Garcia
Products: Revlon Professional

Hair: Mark Leeson/Photo: Richard Miles
Make-up: Lans London/Styling: M&R/Products: Revlon Professional
Hair & Colour: Viktoriia Vradii/Photo: John Rawson
Make-up: Annie Lysenko/Styling: Irina Dzhus
Hair & Styling: Davinia Cuñat Ripoll/Photo: Esteban Roca
Make-up: Cristina Garcia/Products: Revlon Professional
Hair: Kobi Bokshish @ Intershape Hairstylists
Colour: Stevie English @ Stevie English Hair/Photo: David Mannah

Hair: Olga García
Photo: David Arnal
Make-up: Jose Luis Blasco
Styling: Visori FashionArt

Sorbet, chocolate,
champagne: more
inspiration to
pique our appetites
in every sense!
Hair & Art Direction:
Joey Scandizzo
@ Eleven Australia
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Kate Gaskin

Rick Owens
GENUINELY
AVANT GARDE
Razzle dazzle yourself - it'll be worth it! Have faith in the alternatives and take
that bold step beyond the conventional and into the surreal. OK, beauty is in the
eye of the beholder, but honestly, do we really care who's looking anymore?
Lasciatevi abbagliare, ne varrà la pena! Credete nelle alternative e fate quel passo
coraggioso oltre il convenzionale e verso il surreale. Ok, la bellezza è nell’occhio
di chi guarda, ma onestamente, a chi importa più chi sta guardando?
Blenden Sie sich selbst - es lohnt sich! Wagen Sie den kühnen Schritt ins
Surreale. OK, Schönheit liegt im Auge des Betrachters - aber mal ehrlich,
kümmert es uns wirklich, wer noch hinschaut?
Laissez-vous éblouir, cela en vaut vraiment la peine ! Acceptez de faire un pas dans
un univers alternatif, au-delà des conventions, où le surréel est une nouvelle réalité !
La beauté est dans le regard de celui qui l'observe. A lui de faire son choix ?
¡Déjate deslumbrar! Ten fe en las alternativas y da un paso más allá de lo
convencional. ¡Ve hacia lo surrealista! La belleza está en el ojo de quien mira,
pero ¿nos importa quién está mirando?
Hair: Shy+Flo/Photo: Karine & Oliver
Make-up: Sophia Sing, Iris Kümin
Rick Owens
Blumarine
Hair: Ismahan Obenali/Photo: G+K photo
Make-up: Florence Claire
Hair: Manuel Mon & Gonzalo Zarauza
Photo: Pavel Zverev & Alina Paranina
Catwalks Photos: IMAXtree.com/Andrea Adriani

Hair: Senen Armas
Photo: Eduardo Melo
Make-up: Marisol Bullon
Styling: 442 Fashion hunters

Hair: Alexis Ferrer @ Anna Ferrer
Photo: Rafa Andreu
Make-up: Mary Torres

Hair: Stacey Smoker
Photo: Andrew Werner
Make-up: Heath Bryant-Huppert
Styling: Kyndall Minley-Marshall

Hair: Kumenhair/Photo: David Arnal/Make-up: Ana Paola
Art Direction: Teresa Romero/Hair: Jose Luis Buitron/Photo: Nico Nordstrom/Make-up: Tanya Ortega
Hair: Dylan McConnachie @ Salon64/Photo: Caz Dyer
Make-up: Emily James
Art Direction: Teresa Romero/Hair: Jose Luis Buitron/Photo: Nico Nordstrom/Make-up: Tanya Ortega

Hair: Justo Seoane
@ Antonio Calvo Estilistas
Photo: Danny Goiri
Make-up: Maria Freire
Styling: Antonio Calvo
Where to go?
THE WAY IS UP!

Hair: Virginia Martinez
@ Yoko-Pels
Photo: David Arnal
Make-up: Sylvia Mengual
Products: Schwarzkopf
Professional

Hair: Cos Sakkas
@ Toni&Guy London
Photo: Jack Eames

Hair & Photo: Jose Urrutia
Make-up: Peluquería Jose Urrutia
Styling: Veronica Calpa Perugachi
Products: Revlon Professional

Don’t be modest,
revamp your
greatest asset with
colour - then live
your hair dream.
Hair: Sandy (Chang Hsin-Wen)
@ Visavis
Photo: Dean
Make-up: Tseng Ya-Fan
Products: Shiseido
Professional Taiwan

DISCOVER
ESTETICAEXPORT.COM
A new digital way to enhance
international business is
now available!
An editorial and digital
service supporting hair & beauty
product manufacturers in enterprises
into new international markets.
JOIN US TODAY!
www.esteticaexport.com

CADILLA
The embodiment of classic design and lasting performance
that never goes out of style
www.takarahairdressing.co.uk

Estetica because...
It’s international
The leading trade publication is Italian:
1hairdressers worldwide read Estetica
2
It’s
inspirational
Clients in every salon read Estetica:
an exclusive magazine found only
in professional salons
3It’s hair fashion
Previews of all the best
international collections: with more
than 150 images in every issue
4
It’s
educational
All the new cutting and styling
techniques and product launches:
so you always have the latest news
5It’s shows and events
Updates on all the leading sector
happenings: as if you had been
there yourself
6
lt’s reputable
Seventy-five years of history
and expertise: always at the
hairdresser‘s side

9 – 13 SEPTEMBER 2021
BOLOGNA, ITALY
FAIR DISTRICT
SUPPLY CHAIN, RETAIL
9 – 10 SEPTEMBER 2021
GREEN & ORGANIC
9 – 12 SEPTEMBER 2021
PROFESSIONAL HAIR,
BEAUTY SALON & SPA, NAIL
11 – 13 SEPTEMBER 2021
Cosmoprof Worldwide Bologna
presents OnBeauty, the first
in-person event, crucial
to return to face to face business,
promote networking and create
new opportunities.
THE COSMETIC INDUSTRY
RESTARTS FROM BOLOGNA
Onbeautybycosmoprof.com
ORGANIZED BY
BolognaFiere Cosmoprof S.p.a.
Milan, Italy
P +39 02 796 420
F +39 02 795 036
info@cosmoprof.it
COMPANY OF IN PARTNERSHIP WITH WITH THE SUPPORT OF CONJUNCTION WITH
®

Double
Act
”
In an exclusive interview for Estetica Magazine, Zoe and Amy discuss our industry’s emergence from challenging
times and share optimism with their positive approach to moving forward.
How would you introduce your brand to those who do not know it yet?
Salon Success are here to make it easy for hairdressers and barbers to be successful in
both business and artistry through marketing and education, as well as providing the
products to make their salon guests look and feel awesome and helping the planet
along the way too. Salon Success started around a kitchen table in 1979 with the aim
of helping hairdressing to become a better-paid and more respected career choice by
raising the standards within the industry. We choose to work with a broad range of
brands including John Paul Mitchell Systems, Olaplex, Matrix, #mydentity and Scrummi.
How did you face up to the restrictions brought about by the pandemic?
We formed a tight team whose main focus was to support and inform our customers
throughout the pandemic. Through sharing information via our website, emails and
social media we ensured that our customers felt connected to us as a business, even
though theirs was closed. John Paul Mitchell Systems reacted quickly with a global Covid
relief support fund for salons, that we were able to use in each country to support our
customers getting back on their feet after lockdown. Our promotional objective since reopening has been to help our salon
customers to save on professional costs, grow their retail and increase their service sales.
We’re assured by the powers-that-be that our emergence from lockdown this time is ‘irreversible’. Assuming that’s
true, what does it mean for your immediate and longer-term plans as a business?
Just like our salon customers, we have had to quickly adapt to new ways of working. We have accelerated our digital
offering across our marketing, sales and education activities and tested new ground in terms of delivering information to
the industry. Some things have worked really well and we will continue to drive our digital offerings further, but there is
no long term replacement for face to face connections which has been backed up by some research we have conducted with our
84 interview
“
SENSATIONAL SISTER DOUBLE-ACT,
ZOË VEARS AND AMY FREDRIKSSON,
ARE DIRECTOR OF PUBLICITY AND PR &
DIGITAL MANAGER AT SALON SUCCESS
– A BUSINESS AT THE FOREFRONT
OF PROFESSIONAL HAIR AND BEAUTY
PRODUCT DISTRIBUTION IN THE UK.

For further information about Salon
Success hello@salon-success.co.uk
and www.salon-success.co.uk
Hair: Noogie Thai, Paula Peralta and
Mary Cromeans for Paul Mitchell
Make-up: Fiona Stilles
Wardrobe Stylist: Martina Neson
Creative Direction: Lucie Doughty
Art direction: Iris Arnaud
Photographer: Kate Powers
customer base. Like many companies, the pandemic has given us the opportunity to pause and revaluate, it has also forced the
hand with some projects that were not planned so early on. I think we have learned a lot and there are definitely positives to come
out of this whole experience, but what is really vital moving forwards is that our team and customers are safe and we support our
customers and industry first and foremost to strengthen and futureproof their businesses.
How do you choose the brands to distribute?
We are fortunate to have worked with the John Paul Mitchell Systems brands since the 80s, this business and the brands and
salon support they offer has gone from strength to strength and has an exciting future. For the other brilliant brands we
offer, it has been a combination of brands approaching us, and us seeking brands which have great stories for salons and
consumers to connect with. We have seen a huge increase in interest in our ‘conscious brands’ that are environmentally
friendly and have ethical practices. This is something that is inherently important to Salon Success, we are fortunate to do
business with manufacturers and suppliers who are like minded and great to work with.
How do you communicate with your market?
We saw a huge increase in engagement through our website, social channels and emails during lockdown, and now that salons
are re-opened we are happy to say this level of engagement has continued. Predominantly our communication is through these
digital channels, but we have also created new ways of working for our sales team who are not back out on the road yet, this
has been a really powerful shift and has worked incredibly well. From a business and creative education perspective, we have
experienced the power and success of digital events. Our 365 team were busier than ever during lockdown, working with our
members to communicate the correct legislation and guidance and create solid business plans to ensure their businesses could
sustain the pandemic and grow healthy, strong and profitable businesses moving forwards. We see digital education having great
importance in the future, but this will complement and be in addition to face to face education as soon as it is safe to do so.
Do you use online marketplaces to promote product sales or do you work directly with salons?
We work directly with salons. Relationships are at the heart of everything we do, we have a super friendly and
knowledgeable team at Salon Success whose primary objective is to help our salon customers to grow their businesses.
Our international business readers are very interested in getting a viewpoint from UK businesses in our industry
about Brexit. Have you experienced any impact from it and if so, how easy is it proving for you to work around it?
Being part of a pan-European organisation and working with European distributors has meant Brexit has had a huge impact
on our business. We have had to get to grips with new paperwork and labelling and adapt how we distribute and deliver
products throughout Europe. Of course it has also meant additional operational costs to the business, and working with
American brands we also have the exchange rate to factor in which has been pretty challenging at times!

75 Years of
Excellence
Together with Estetica Magazine, this year marks a special
anniversary for the Fellowship for British Hairdressing, as
both look back on 7½ decades of supporting our industry.
In the 1940s, the world was emerging from a world war and rebuilding for the future. Salon appointments
had been scarce but women did their best to emulate Veronica Lake or Betty Grable with
beer rinses and sugar and water solutions to set the hair. After the rations and restrictions came a
new-found freedom and a desire to spend money on hair and beauty treatments. The Fellowship for
Hair Artists of Great Britain was founded in 1946 by a group of passion hairdressers, a brand-new
organisation to promote the professional hairdressing industry and invite hairdressers to belong to an
organisation to share experiences, knowledge and desire to be the best in the world. Now, 75 years
later, its membership is a who’s who of great British hairdressers and encourages new talent while
promoting excellence, professionalism and creativity.
Throughout the past 75 years there have been memorable moments – the launch of the Luncheon and
Awards in 1984, the Fellowship Hairdresser of the Year in 2000 and a myriad of top talent taking on
the role of President, with B Furman taking up the mantle in 1946. Creativity has been at its heart
since the inception of the Fellowship for Hair Artists of Great Britain– which has morphed into
various guises to become the Fellowship for British Hairdressing today. It launched its inspirational
86 anniversary

Christofer Mann and Joshua Galvin
Kevin Arkell and Ann Herman 1991
FAME Team 1998
Image of the Year 2020: Errol Douglas MBE
F.A.M.E. Team – Fellowship Academy for Merit & Excellence - in 1993 with many former members
becoming household names. Lisa Shepherd, Adam Reed and Kim Kardashian’s stylist Chris Appleton all
started their creative careers with the F.A.M.E.Team. And around the same time as the Fellowship was
raising standards and professionalism of hairdressing, so was Estetica – which was also founded
75 years ago.
“The Fellowship has seen many changes and been there through many hairdresser’s journey and
alongside Estetica, we have grown together and been a voice for the industry,” says President Ken
Picton. “Now, in these unprecedented times, we all face challenges we never expected but by working
together and supporting one another, we can help mould it into the industry we want it to be.”
FAME Team 2021
The Fellowship For British
Hairdressing President,
Ken Picton.

We Create:
Virtual Excellence
The Wella Company’s We Create virtual event was a
celebration of excellence conveyed through a programme
of shows, seminars and intimate conversations. Gary Kelly
Hosted and compered by long hair icon and Wella Professionals Global Ambassador, Patrick Cameron, the
virtual expression of excellence, We Create, set a new benchmark in demonstrating how to bring together
hair creatives and professionals from all around the world. While nothing will ever substitute the joy and
excitement of coming together is person, this ground-breaking 4-hour virtual spectacular by the Wella
Company has proven that the same sense of participation and enjoyment that we all feel when sitting in an
auditorium can still be matched through a virtual reality. Demonstrating Wella’s commitment to
supporting the professional community at the time when it needs it most, #WeCreateLive amassed over
70,000 registrations by professionals from across the globe registered to the event. The event featured 26 of
Wella’s top stylists, who all shared their unique education and inspiration. Headliners united from across
the globe, including hot markets such as Tokyo, New York and London - all coming together on the virtual
stage to share their mastery and creativity.What’s more, this entire creative, educational and inspirational
spectacular was broadcast entirely free of charge, not only to those already part of the Wella Family, but to
anyone who wished to participate – anywhere in the world!
88 events

Wella offers an incredible line up of color and cutting courses delivered by the international stars
of WeCreate. Robert Eaton and Jayson Gray teach Color Masterclass, a 1 day course that will push
your creative boundaries, built around editorial creative color. Akin Konizi and Darren Ambrose
deliver Advanced Cutting, for higher level stylists looking for advanced level techniques and new
approaches to latest trends. Plus, there’s the ‘Color Craft’ collection; courses which hone all of your
fundamental color skills to become a confident and in-demand colorist. For all the information
head to www.wella.com/educationbook
The event also showcased
the finalists and broadcast
the winners of the
International Trend Vision
Award, which this year saw
5,000 entries received from
across 28 countries. The
Gold Award Winners were
announced by Lara Zunica,
Vice President Head of
Education Global, Wella
Company and Laura
Simpson, Chief Marketing
Officer.
COLOR ARTIST
Gold COLOR Winner: ARTIST
Kati Gold Suokas, Winner: Finland
Kati Suokas, Finland
COLOR SPECIALIST
Gold Winner:
Svetlana
COLOR
Teryaeva,
ARTIST
Russia
Gold Winner:
CRAFT Kati Suokas, ARTIST Finland
Gold Winner:
Cicera COLOR Rolim, ARTIST Portugal
Gold Winner:
EDITORIAL Kati Suokas, LOOKFinland
Gold Winner:
Rita Tuska, UK
GHD STYLE MASTER
Gold Winner:
Aoife Pomphrett, UK
OPI NAIL ARTIST
OF THE YEAR
Gold Winner:
Ashton Harlan, USA
MEN’S HAIR
Gold Winner:
Viktoria Elistratova, Russia

Hair: HOB Academy
Hair: Robert Eaton
Hair: D&J Ambrose
Advertorial
Inspired?
Read On!
The amazing success
of We Create has
helped opened many
minds to the what a
great educational resource
online learning can be
for creative stylists
and colourists.
hile online resources
will continue to be a
pivotal part of Wella’s
educational and creative
programme, nothing can
really substitute the real
thing! So if you were
inspired by what We Create has
shown you, the great news is that
it’s now very easy to continue
your journey with face-to-face
educational courses, skilfully led by
a highly accomplished Wella Artist
at one of the Wella Studios. Here are
details of just some of the courses
due to be held later this Summer:
➜ ADVANCED CUTTING
Skilfully led by a Wella Artist
including HOB Academy’s Akin
Konizi and Darren Ambrose from
D&J Ambrose, Advanced Cutting
begins with a razor-sharp
consultation, hones your cutting
technique and introduces you to
the finishing touches that will leave
your clients bang on-trend. After
this one-day course, you’ll return to
your salon brimming with ideas to
inspire your clients and fellow team
members. Be inspired by the latest
hair cut trends and enjoy up-close
tuition with a leading Wella Artist,
while discovering how to deliver
the perfect cutting consultation. If
you’re confident in classic
haircutting but know you could take
your skills to the next level,

Jayson Gray Robert Eaton Darren Ambrose Akin Konizi
Advanced Cutting will give you the
inspiration and practical skills you
crave. Course cost: £310 / €360
Next Available Dates:
Edinburgh 26th Jul; London 7th
Sept; Manchester 20th Sept;
Dublin 26th Oct.
➜ COLOUR
MASTERCLASS
Wella Artists Robert Eaton
(Russell Eaton) and Jayson Gray
(Karbon Kyd), both of whom
participated in We Create, are just
two of the renowned colourists
who head up the Colour
Masterclass - an invitation you to
open your mind and embrace your
creativity! Explore the world of
editorial hair colour, and learn the
fashion-led, inspirational
techniques seen in magazines and
competition work. Enjoy
demonstrations, tutorials and
background knowledge on
creating collections to enable you
to push the boundaries as you
take your creativity to an extra
dimension. If your colouring
prowess could benefit from added
inspiration, then this is your
opportunity to have your creative
sparks ignited by some of the
most esteemed individuals in the
hairdressing world.
Course cost: £300 / €315
Next Available Dates:
London 9th Aug; Edinburgh 6th
Sept; Manchester 27th Sept;
Dublin 2nd Sept.
➜ COLOUR CRAFT
COURSES
These exceptionally insightful
courses provide you with the
perfect foundation upon which
to build your career. The Wella
Studios offer a range of ‘colour
craft’ courses each designed to
hone your skill in a key area of
hair colour, covering every
element you will need in order to
run a successful colour column:
• COLOUR CRAFT ESSENTIAL
2 days Course cost £220 / €260
To become a great colourist, you need to
start with the colour fundamentals; the
“ABCs” of hair colouring. This course
starts you off on the right foot with a full
understanding of the colour principles, as
well as Wella’s colour portfolio and how it
can be used to achieve sensational results.
Next Available Dates: London 9th & 10th
Aug; Manchester 9th & 10th Aug; Dublin
10th & 11th Aug.
• COLOUR CRAFT HIGHLIGHTS
1 day Course cost £174 / €210
Whether you’re looking to create
highlights, babylights or contouring,
the art of foiling is an essential skill and
a timeless technique. This hands-on
workshop session ensures you have the
very best practical skills and how to
develop new highlighting techniques
for the modern client.
Next Available Dates: London 3rd Aug;
Manchester 4th Aug; Dublin 29th Sept.
• COLOUR CRAFT CORRECTION
2 days Course cost £240 / €310
When you master the skill of colour
correction and can solve any colour
challenge, you are guaranteed a longlasting
client relationship. This course
combines theoretical knowledge with
hands-on workshops to change the way
you look at colour correction forever
Next Available Dates: Manchester 26th
& 27th Jul; London 10th & 11th Aug;
Dublin 24th & 25th Aug.
• COLOUR CRAFT BALAYAGE
1 day Course cost £174 / €210
Balayage is now an essential service to
every colour menu. This course is the
perfect starting point to learn this everpopular
technique, and will give you
hints and tips that help you achieve
a beautifully blended result every time.
Next Available Dates: London 16th Aug;
Manchester 16th Aug; Edinburgh 28th
Sept; Dublin 19th Oct.
➜ THE COLOUR
CRAFT SPECIALIST
PROGRAMME
This combines four of Wella’s most
popular and essential colour
courses together, offering a 20%
saving on the cost of booking
them separately. After completing
the Colour Craft Specialist
Programme, you will have learnt
everything you need to know to
run and grow a successful colour
column, including the Wella
colour product portfolio,
techniques, formulas, placement,
and even the latest colour trends
and palettes. You will also have
completed the four pre-requisite
courses that Wella ask you to
undertake before enrolling on the
prestigious Master Colour
Programme – so this is a fantastic
step for your career path to
becoming an elite level colourist!
The Colour Craft Specialist
Programme includes Colour
Craft Essential, Colour Craft
Highlights, Colour Craft
Correction and Colour Genius.
The package costs £695 / €875.
To book, please contact:
- Wella World Studio London
+44 (0)203 650 4700;
- Wella Studio Manchester
+44 (0)161 834 2645;
- Wella Pop-Up Studio Edinburgh
+44 (0)161 834 2645;
- Wella Studio Dublin
+353 (0)1 416 0900
Visit education.wella.com and follow
the UK or IE link for more information
All face-to-face
educational courses
are carried out at
the Wella Studios
with all appropriate
safety and social
distancing
measures in place.
education
91

Oribe Hair Care announces
two new additions to its
top-selling Bright Blonde
Collection: Essential Priming
Serum & Sun Lightening Mist.
The Bright Blonde
Collection by Oribe caters
to the unique needs of
blonde hair, with products
specially designed to
maintain colour vibrancy
and reveal hair’s most
radiant, healthy-looking blonde.
To complement the existing
collection, the new Essential
Priming Serum hydrates strands
and enhances existing blonde tones
with a dose of colour-correcting
protection, while the Sun Lightening
Mist gradually and naturally
lightens and illuminates blonde
hues. Both products can be used
on professionally coloured and
naturally blonde hair of all types
and textures, and their portable
Blonde
Made Better
packaging make it easy to achieve
blonde anytime, anywhere.
“Consumers are increasingly
seeking ways to preserve and
perfect their colour at home,”
explains Michele Burgess,
Executive Director of Product
Development, Oribe Hair Care.
“Hair health drives Oribe’s
innovation, so it was critical for us
to create specific products that not
only revitalize blonde shades, but
also deliver those benefits through
formulas that improve the overall
integrity of the hair.”
Both products can be
used on professionally
coloured and naturally
blonde hair of all types
and textures.
BRIGHT BLONDE
➤ ESSENTIAL PRIMING SERUM
Inspired by a skincare-minded
approach, the Bright Blonde
Essential Priming Serum
replenishes essential moisture and
eliminates brassiness using violet
and pearlized pigments to reveal
visibly brighter blonde hues. As
the essential first step when caring
for blonde hair, this lightweight
serum allows for seamless layering
of styling products and helps

ensure more even distribution of
product throughout the hair. Hair
is left protected, touchably soft
and lit from within and it can be
used daily to brighten and tone
blonde hair.
• Eliminates brassiness and
enhances vibrancy for healthier
looking hair.
• Provides 450°F heat protection
and helps prevent breakage.
• Replenishes lost moisture to hydrate
and restore softness to dry hair.
• Improves elasticity and strengthens
damaged, brittle strands.
BRIGHT BLONDE
➤ SUN LIGHTENING MIST
The Bright Blonde Sun Lightening
Mist is the innovative way to
create controlled highlights by
gradually lightening their hair by
using the heat from the sun or a
hairdryer. The hydrogen peroxidefree
formula blends the power of
natural plant, flower and fruit
extracts to gradually lighten hair
while imparting weightless
moisture, shine, and essential UV
protection for optimal hair health.
• Gradually brightens, illuminates
and enhances natural or
professionally coloured highlights
(based on clinical test conducted on
human hair against a control group.
• Provides lightweight moisture
and nourishment.
• Adds shine and a reflective
luminosity to strands.
• Protects from damage and dryness
caused by harmful UV rays.
• Features a hydrogen peroxidefree
formula to prevent dryness.
All Oribe products are formulated
with safe, high quality, innovative
ingredients. They are dermatologically
tested and formulated without
sulphates (SLS & SLES), as well
as being vegan, gluten-free and
approved by PETA.
Bright Blonde Essential Priming Serum
and Bright Blonde Sun Lightening Mist
are launching April 5, 2021 and will be
available now on Oribe.com and at
Oribe salons and retailers nationwide.
For more information about Oribe Hair
Care please visit Oribe.com or call
Customer Services on 03301 239530.
The Bright Blonde
Collection by
Oribe is specially
designed to
maintain colour
vibrancy and
reveal hair at its
most radiant.
products
93

Advertorial
Mist
Evolution
Be a ‘Colourpreneur’ and transform the
power of your colour business.
94 equipment
Every salon knows the
power of colour - not
just as a creative aspect
of hairdressing and an
art form within itself, but
also as a business
generator. Colour is
technical, and it’s a reflection of
skill, dedication and education that
differentiates the average salon
from those who are celebrated for
their colour prowess. From
hairdressing icons that elevated
colour to prominence, and who
may well have coined the phrase
‘colourist’, like Royal colour
supremo Daniel Galvin to Jo
Hansford and Lisa Shepherd, to
their contemporaries such as
Sophia Hilton and Skyler London,
colour has evolved. It is a key
hairdressing service and essential
to business success.
THE PROCESS OF
COLOUR EVOLUTION
Colour product is essential to
results and it has evolved over the
decades with both exceptional
range and quality available to
colourists of every artistic
persuasion. From everyday to
extraordinary and off the shelf to
off the wall, colour is a creative
playground in which colourists and
clients play with equal passion.
As part of the constant evolution of
colour and in the search for
continual improvement in the
technical delivery of colour
services, and of course the result,
technology plays a vital role too.
Processors have long been a key
tool, used by colourists to
accelerate colour take and lock-in
pigments for more vibrant, durable
results. By using temperature to
open the cuticle layer, colour
product penetrates deeper into the
hair shaft and, as cooling occurs,
the pigment is sealed in. This
ensures longer-lasting colour and a
more vibrant result. The theory is
sound. Yet in practice many
processors used, and still use,
heated water to create the ‘steam’
that opens the cuticle layers. The
downside of this is that to create
steam from water it needs to be
extremely hot. First, the cuticle
layer opens at around 30˚- 40˚so it
doesn’t need extreme heat to
achieve that. Overheating hair can
damage it too so, despite the
intention, hair can be weakened
and its condition adversely affected.
Second, the presence of ‘water
steam’ entering the cuticle
effectively dilutes the colour
product, so the effect is
compromised too.

MIST - THE GREATEST
EVOLUTION IN ‘STEAM-
BASED’ PROCESSING
As a world-leading equipment
innovator, Takara Belmont has
presented colourists with a
selection of ground breaking
technological solutions to this
problem. Rollerball-F brought
infrared technology to colour
processing, which has literally
revolutionised global colour. It’s
distinctive rotating ring halves
processing time and achieves
exceptional colour results. But it’s
in the area of ’steam processing’
that lies the greatest evolution of
this processing equipment genre.
To address the problem of heat and
dilution, Takara Belmont applied
ultrasonic wave technology to
create a micro-mist from water at
significantly lower temperatures.
This ultra-fine ‘dry’ mist is not only
generated at the optimum
temperature of 30˚- 40˚, it
ingeniously eliminates water
moisture allowing the cuticle layer
to open to receive colour and
treatment product without any
dilution. Next, to quickly cool hair
and seal product in, a special
cool-shot feature quickly reduces
the cuticle temperature to close it.
The result. More vibrant colour
that lasts longer and more intensive
conditioning treatments that
combined, leave hair visibly
healthier, glossier and more vibrant
with no heat damage to the
structure of the hair.
SPA MIST II - THE ANSWER TO EVERY COLOUR QUESTION
The equipment design that delivers this innovative processing technology serves as its own
innovation too. How could this technology benefit every salon?How could it be mobilised to treat
more clients without requiring a fixed location? And how could it be unobtrusive and small enough
to stow away when not in use? Importantly, how could it be easily and affordably available to salons
with a minimum training requirement? The answer - Spa Mist II. As ingenious in its physical form
as it is in its performance, Spa Mist II is the perfect companion for colour, and for those looking to
elevate treatments and other chemical service outcomes, such as perms and waves.
This multi-tasking processor has it all. Convenience, speed, agility and scientifically proven results.
Spa Mist II enhances every colour and treatment into a spa-style, atmospheric experience with its
soothing, calming and warming mist. It delivers exceptional results that visibly and tangibly
transform hair health, condition and process outcomes. Spa Mist II is mobile and just one unit can
be affordably introduced and used to service multiple stations. It’s versatility allows salons to not
only enhance colour and conditioning treatments, it improves perms and waves and you can expand
your service menu with the addition of spa-style hand treatments. And, by elevating the quality of
results and the service delivery, technical services can be charged at a premium to boost income too.
As hairdressing salons seek to recover following a challenging year, Spa Mist II accelerates
processing time so you can see more clients too. Why not discover how Spa Mist II can help you on
your journey to a business transformation?
(l-r) Headband to ensure treatment comfort;
Hand Treatment Glove Capo for hand treatments to cleanse pores;
Silver Cap for colour treatments; White Cap for treatments and scalp care.
Discover at https://www.takarahairdressing.co.uk/equipment/processors/spa-mist-ii
Call 020 7515 0333 email: hairdressing@takara.co.uk

THE WORLD’S
MOST
RENOWNED
AWARDS
IN THE
HAIRDRESSING
INDUSTRY
Association Internationale Presse
Professionnelle Coiffure
5, Rue Boudreau
75009 PARIS (France)
Don’t miss the opportunity... visit now
www.aipp.net
www.aippcoiffure.com

Estetica n. 2/2021
ad index
EDIZIONI ESAV
Via Cavour, 50
10123 Torino (Italy)
Tel.: +39 011 83921111
Fax: +39 011 8125661
info@estetica.it
ESTETICA UK
85 Tottenham Court Road
London W1T 4TQ
(Great Britain)
estetica.uk@lineone.net
www.esteticamagazine.co.uk
AHS 4
www.alternativehair.org
AIPP 96
www.aipp.net
COMFORTEL EUROPE 30-31
www.guysalermijn.com
FANOLA 8
@fanola.official
GREAT LENGTHS 2-3
www.greatlengthshair.co.uk
HAIR & BEAUTY CHARITY 32
www.hairandbeautycharity.org
JOICO
www.joico.eu
OBC
ON BEAUTY BY COSMOPROF 83
www.onbeautybycosmoprof.com
ORIBE
www.oribe.com
IFC-1/92-93
SALON INTERNATIONAL 22-23
www.salonshow.co.uk
TAKARA BELMONT 81/94-95
www.takara-belmont.eu
WELLA PROFESSIONALS 90-91
www.wella.com/professional/en-uk/home
The “Elemental Chlorine Free”
mark certifies that the cellulose
used for the production of the
paper has been bleached without
the use of chlorine dioxide
The “100% recyclable” mark
certifies that the paper is a
recyclable material, since the
cellulose it contains can undergo
repeated processing cycles
The “Green Paper” mark is
synonymous with quality and
respect for the environment
PRINTED IN ITALY BY
Tipo Stampa s.r.l.
Registration n. 435 of 7.4.49, Turin Law Court. All rights reserved.
Reproduction in whole or in part of texts or photography is prohibited. Manuscripts, photographs and art are selected at the
discretion of the publi sher free of charge (advertising exclu ded). Whether published or not, no material will be returned and
remains the property of the publishing house, which may make use of it as seen fit. This may include the withdrawal of publication
rights to other publishing houses. Estetica requires exclusive publication rights in the hairdressing sector for all photography
submitted which must not therefore be offered for publication to other magazines in the hairdressing trade or industry.
Notice to subscribers (Art. 13 of EU Regulation 679/2016)
Pursuant to Art.13 of EU Regulation 679/2016, our company will proceed with the processing of the personal data you provide in
compliance with current laws in force concerning the protection of the processing of personal data and in keeping with the
obligations and guarantees of the legal, contractual, and regulatory standards. Subscription information may be known only bny
subjects specifically authorised and instructed by our Company and by third parties subjects authorised to carry out the
orginasational and economic activities connected with the subscription (ex. Shipping management, enveloping, sending
correspondence) and will not be communicated to third parties for purposes not allowed by law or without explicit consent; they
will be stored for teh purpose of sending our publications and for the time necessary to complete the purposes of professional
updating for which the same information was collected. Data process controller is the company Edizioni Esav S.r.l. - Via Cavour 50,
10123 Turin. The person whose information was processes may, at any time, exercise the rights established by the EU Regulation
(Art. 15 Right to access; Art.16 Correction; Art. 17 Cancellation) by writing to Edizioni Esav - edizioniesav@pec.it.
TO SUBSCRIBE
e-mail: customercare@estetica.it
online: www.esteticamagazine.co.uk

®
BLONDELIFE
Henkel Nederland B.V. – JOICO | Grasbeemd 4 | 5705 DG | Helmond | The Netherlands | HAIR & COLOR Larisa Love & Gina Bianca | PHOTO Hama Sanders | J69787
UP TO
#BlondeLife4All
LEVELS
OF LIFT
Lifting each other
to the next level
joico.eu
*Results may vary depending on the hair type/original hair color