Estetica Magazine UK (2/2021)

UK 

the HairMagazine 

SUMMER 

Season to Lighten Up 

and Brighten Up! 

STAYCATIONS 

Style Solutions for 

Holidays in the UK 

SHORT CUTS 

Easy-to-Wear 

Bobs, Crops & Pixies

Blonde made Better 

Protect your blonde investment 

with the Bright Blonde Collection

Discover Oribe’s Bright Blonde range at Oribe.com

THE GREAT ITALIAN JOURNEY 

PALERMO 

To find out how you can become a Great Lengths 

certified stylist, speak to our team on 

+44 (0) 113 278 1292 and start your journey. 

www.greatlengths.com/uk

editorial 

There is no end to the number of online articles about the challenges that businesses are 

facing post-pandemic - and the hair and beauty industry is no exception. Interestingly, there 

is much evidence that companies which are engaging with new technology are finding that 

Colour & Cut: 

Marc Antoni Artistic Team 

Photo: Jamie Blanshard, 

Jamie Blanshard 

Photography 

Model: Annabelle Strutt 

Products: Blonde Life and 

LumiShine by JOICO 

digital platforms really do help ride the storm. They are much better placed to 

adapt to market realities through 

discovering new ways to communicate 

their commitment to the public. Through this 

process, the hot topic of 'Sustainability' is no longer presented as a mere change in packaging 

or a reduction in pollutants, but can prove to be a powerful instrument in interacting with 

consumers by attracting a large number of potential new clients who have become more 

intensely aware of problems with the ecosystem. This came to light at the G7 Summit 2021 

of world leaders held in Cornwall back in early June, when Sir David Attenborough's 

contribution proved to be one of the most talked-about issues on the agenda. Customers 

across all aspects of our industry and society are proving to have a much greater appreciation 

of brands that are waving the flag for green issues and place care for the environment as one 

of their priorities. They are also becoming much more savvy about what's really credible and 

are no longer as easily duped into believing everything they read, so green credentials now 

need to be substantiated with certification by recognised industry bodies or recognised and 

respected brands. 

Gary Kelly, 

Editor-in-Chief, Estetica UK 

Follow us on Social Media or at 

www.esteticamagazine.co.uk

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w w w . e s t e t i c a m a g a z i n e . n e t

Estetica n. 2/2021 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

EDITOR-IN-CHIEF 

Gary Kelly 

estetica.uk@lineone.net 

INTERNATIONAL 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

INTERNATIONAL 

EDITORIAL COORDINATOR 

Serena Monachesi 

s.monachesi@estetica.it 

INTERNATIONAL ADVERTISING 

COORDINATOR 

Monica Tessari 

m.tessari@estetica.it 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

UK SALES & MARKETING 

MANAGER 

Luca Pissimiglia 

l.pissimiglia@estetica.it 

CONTRIBUTORS 

FRANCE 

Marie Coccoluto 

SPAIN 

Elisabet Parra, 

Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

ITALIA 

Lucia Preziosi, 

Glorianna Vaschetto 

USA 

Marie Scarano 

DIGITAL 

Erica Balduini, 

Ludovica Cavalli, 

Erika Marchese, 

Wilma Sommariva 

Catwalks Eye-Catching Colour 9 

Looks Short Stories 16 

Styling Staycation Styles 24 

Farewell Raffel Pagès: Icon, Legend 28 

Interview Double Act 84 

Anniversary 75 Years of Excellence 86 

Event We Create: Virtual Excellence 88 

international trends 

True Colour 33 

Colour provides your 

perfect partner in 

every aspect of beauty 

- it’s your shortcut to 

creativity! 

Wherever your travels 

take you this Summer, go 

with the sun in your hair! 

Short hair is never 

short on style: bobs, 

crops and pixies are 

always en vogue, 

whatever the 

occasion.

© 2021 Pettenon Cosmetics S.p.A. - All rights reserved

Max Mara 

Gregis 

Valentino 

Eye-catching 

C O L O U R 

It’s full speed back to normality, so gear up and energise 

yourself by embracing the power and vitality of colour. 

Choose a shade to wear with strength & optimism! Laura Castelli 

Victoria Tomas 

Gregis 

Valentino 

Franchi/Courtesy of Press Office 

Gabriela Hearst 

Courtesy of Press Office 

Versace/Courtesy of Press Office 

Boss 

Versace 

Courtesy of Press Office 


Catwalks Photos: IMAXtree.com/Andrea Adriani 

/Courtesy of Press Office

Blue moon 

And surprisingly, it’s not denim that's standing 

out – it’s a combo of oceanic- and sky- coloured 

voile overlaid with light blue cotton. China Blue 

is out there on the horizon. 

Fendi 

Fendi 

Sportmax 

Hermès 

Etro Louis Vuitton Boss 

Christian Dior 

Genny 

Salvatore Ferragamo 

Dolce & Gabbana 

Fendi 

Kenzo 

Max Mara 

124 adloremter


The energy of 

citrus fruits 

bathed in sunlight. 

Essential yellow 

stimulates a ‘joie 

de vivre’ and 

composes a hymn 

to elation. In 

pastel it's a must. 

Etro 

Fendi Balmain Etro 

Laura Biagiotti 

Genny/Courtesy of Press Office 

Daffodil 

Blumarine 

Bronx Banco/Courtesy of Press Office 


catwalks 

11

Bubblegum 

Fila 

Annakiki/Courtesy of Press Office 

Romantic allure, of course – 

forever reinterpreted. Ironic and 

beguiling, from petunia to rose, 

pink softens the warrior spirit of 

contemporary femininity. 

Simona Marziali 

Isabel Marant 

Chanel 

Blumarine 



Blumarine 

Chanel 

Balmain Fendi 

Dolce & Gabbana

Isabel Marant 

Valentino Genny/Courtesy of Press Office 

Isabel Marant 

Koche 

Lipstick 

Lanvin/Courtesy of Press Office 

Philosophy 

Blumarine 



Fendi 

Boss 

An intellectual red: 

suppose you dress for an 

interview with panache 

and culture? A brand new 

and hyper-modern 

tomato red. Strictly total. 

Etro 

catwalks 

13

Pistachio 

Valentino 

In full ecological revamp: 

fashion adopts organics and is 

unleashed in a palette of 

greens that stimulate the 

appetite for environmental 

fashion addiction. 

Genny/Courtesy of Press Office 

Coperni 




Tod’s/Courtesy of Press Office 

Koche 

Valentino 

Koche 

Balmain 

Alberta Ferretti Boss 

Christian Dior

Marco Rambaldi 

Mattiussi 

Coperni 


Isabel Marant Isabel Marant 

Lilac 

The magical middle 

ground between polite 

blue and sassy scarlet. 

The nuance of 

mediation, which smells 

of lavender and shines 

like an amethyst. 

Tod’s/Courtesy of Press Office 

Valentino 

Mark Fast 

Chloe 

Annakiki/Courtesy of Press Office 

Valentino 

catwalks 

15

Short stories 

Ever since the first liberating bobs of the 1920s, short hair 

styles have become the ultimate fashion-forward option. 

Marie Scarano and Gary Kelly 

There is no description for long locks that short locks can't fulfill as well or even better! Sexy? ☑ Gorgeous? ☑ Stylish ☑ 

- not to mention classic or contemporary, quirky or queenly, tame or textured. It looks like these styles are ticking all the 

boxes. Whatever the look you're craving, there is a spectacular bob, crop, shag, or pixie cut that is sure to suite you to a T. 

GROOVY... UPDATED! 

This contemporary look was designed by to capture all the positive vibes of the first post-pandemic America's Beauty Show. A nod to the 

shag, but in a luminous, summertime blond. The face-framing, disconnected cut lends movement and livability, and the flirty, point-cut 

bangs call attention to the eyes. 

The Ulta Beauty Pro Team for America’s Beauty Show (USA) 

Hair: The Ulta Beauty Pro Team for America's Beauty Show 

Hair: James Pecis for Oribe Hair Care 

TANTALIZING TEXTURES 

Stylish volume can often be achieved with a great cut. Why not just give beautifully-shaped curls free rein? Don't 

fight mother nature, just go with the flow! Not a curly-girl? Maybe you can opt for a bluntly layered, sideswept bob. 

For added oomph, add some volume to the roots for height and run fingers through for a rocker vibe. 

Hair: James Pecis for Oribe Hair Care (USA) 

16 looks

DARK LITERATURE 

In spite of the name of the collection to which this shot belongs, there's nothing bookish about this 

chic yet edgy look for all seasons. Yet there are all the elements of a great novel - black & white, light 

& dark, conflict in the lengths, and - most of all - a happy ending! The perfect melding of creatively 

innovative cutting and color placement make a stunning fashion statement, minimalist and over the 

top at the same time. 

Hair/Styling: Michael Haase for Platinum Black @ Michael Haase Salon; Photo: Nick Berardi; 

Make-up: Eric Allen; Products: Wella Company (USA) 

Hair: Michael Haase 

Hair: Ken Picton 

REAL CUTS. STRONG SHAPES. 

“I love the versatility of short hair! The right cut allows for such diverse styling; from a smooth, sleek 

finish to more textured looks like this, which really let you play with movement and create something 

very personal. Post-pandemic, whether that's trend-led looks like a modern mullet or something more 

commercial and wearable like a layered crop, people are embracing real cuts and stronger shapes again 

– which can only be great news for us hairdressers.” Ken Picton 

Hair: Ken Picton, Ken Picton Salon; Photo: Andrew O’Toole; Make-up: Kylie O’Toole; 

Styling: Ella Murphy; Products: L’Oréal Professionnel. (UK) 

trends 

125

CUTTING EDGE 

The beauty of the bob is that it can be clean and classic or... something completely different! “One of the 

fiercest versions of a bob. This truly graphic bob plays a huge role, literally balancing on a projected 

undercut. The micro slashed, spliced fringe completes the look.” Errol Douglas MBE (UK) 

Hair: Errol Douglas MBE, Errol Douglas London; Photo: Andrew O’Toole. 

Hair: Errol Douglas 

Hair: Dylan Tung 

METAMORPHOSIS 

“I draw my inspiration from the caterpillar’s transformation into a butterfly. I sought elements that can 

be found in nature to create a look that is full of life, and that has movement – just like the wings of a 

butterfly – with the same shimmering hues lending numerous facets and reflections. I wanted it to be 

daring and extravagant, yet maintaining femininity and keeping the style on-trend. I applied 

disconnected, texturized, deep point cut technique to achieve the smooth trendy look. For finishing 

touches, I applied Goldwell Dry Texture Spray for easy, free styling and texture.” 

Hair: Dylan Tung from Evolve Salon (Singapore) 

124 trends trends 125

QUICK CHANGE-UPS 

There is a common misconception that short hair limits a girl's styling options, but WhitneyVerMeer dispels these fears with this pixie 

look - a bit extreme with the close shave and fade on the sides but just the right length on top. This androgynous look can be changed 

up with a minimum of product and a flick of a comb. Slicked to the side when getting down to business, textured and tousled for a 

more casual, easy-going look with eye-brow tickling bangs. What's not to love? 

Hair, styling, photo: Whitney VerMeer (USA) 

Hair:: Claire 

Hair: Whithey VerMeer 

Hair: Goldwell 

THE PIXIE 

Sometimes all you need is dramatic color to bring a casually tousled pixie to life. Natural looking texture is the key to this wash-n-go 

beauty, perfect for carefree summer fashion. Add vibrant claret red and style with Goldwell's StyleSign Soft Waver onto damp hair 

layered over with StyleSign Diamond Gloss. Dry with a diffuser on medium setting and allow to cool completely. Dress out using your 

fingers and style with StyleSign Unlimitor. Easy as pie! 

Hair: Goldwell (USA) 

looks 

19

ADDED VALUE 

“This image was inspired by the Goldwell Hair Color Style Collection 2021. We believe the haircut is one of the first things 

people notice when you make a change, especially in the case of women. Along with the pixie, the bob is one of the most 

significant hairstyle trends of late, so if a client is interested in wearing a classic bob, try mixing things up with wavy texture and 

a disconnected haircut on the horseshoe section, as it can really bring hair back to life and create some beautiful movement to the 

hair while building up the volume at the back.” Peter Wu @ Coloriste Hairstyling & Eason Chen @ EROS Hair Styling (Taiwan) 

Hair Colour: Peter Wu @ Coloriste Hairstyling; Hairstyle: Eason Chen @ EROS Hair Styling; 

Styling: Yu-Hao Chang; Make-up: Justin lien 

Hair: Peter Wu and Eason Chen 

Hair: Martin Crean 

PINK POSITIVITY 

“This image evokes feelings of calm and solace, key to improving our well-being, which is at the forefront of all our thoughts at the 

moment. The soft, pearly pink hues are indicative of health and vitality but also bring a subtle sense of fun to lighten our mood.” 

Martin Crean (UK) 

Hair: Martin Crean and the MODE Hair Artistic Team; Make-up: Lan Nguyen-Grealis; 

Photo: Richard Miles 

20 looks

A BALANCED BOB 

“I love a good cut, so I am totally here for short hair in the summer months! The weather is getting 

warmer, everyone is happier, it is literally the perfect time to experiment with a shorter cut. Getting nice 

movement in the hair is key, as I think short hair has to move. Soft lines next to bold shapes always looks 

stunning, almost classic and timeless. I love a good undercut too, it’s perfect to take some weight out for 

anyone who has a lot of hair, but also a great way to have some fun with your hair and add a bit of edge.” 

Paul Falltrick (UK) 

Hair: Paul Falltrick; Photo: Barry Jeffrey; Make-up: Elizabeth Rita: Styling: Magdalena Jacobs. 

Hair: Sharon Cox 

Hair: Paul Falltrick 

A NEW CLASSIC 

Soft elements of disconnection enable movement and fluidity to what is a signature Sanrizz classic: a 

razor-sharp, new geometric bob. Psychedelic tones of petrol, mahogany, sepia and gold flow through 

the hair in a brickwork print. To finalise the look, high polish and texture create drama and strength.” 

Sharon Cox @ Sanrizz (UK) 

Hair: Sharon Cox @ Sanrizz; Photo: Andrew O’Toole. 

124 trends trends 125

EDUCATION INSPIRATION INNOVATION 

BOOK TICKETS NOW 

www.salonshow.co.uk/estetica 

Main image: Hair, Robert Eaton; Photography, Richard Miles; Make up, Lucy Flower; Styling, Clare Frith

AT THE HEART 

OF HAIRDRESSING 

# 

Salon21 

@Salon_Intl @Salon_Int Salon International

Photo: Getty Images 

Staycation 

Styling 


Easycare solutions will prevail when you glam it up 

on a campsite, help reboot the traditional British holiday 

resort, or visit that UK city you've always admired! 

24 styling 

With uncertainty over summer holidays still hanging around for a good while yet, staycations are the 

way to go for 2021! Whether it’s glamping to staying in a luxury hotel in the city or an AirBnB near the 

beach, there’s a multitude of amazing places to visit within the UK borders. So if your client is swapping 

Croatia for Cornwall, Milan for Manchester or the South of France for the Lochs of Scotland, styling 

options will be different to the usual salt spray-and-go of previous summer months. Wherever they are 

heading, here’s some staycation style solutions.

Nothing screams beach holiday like mermaid waves – soft, natural waves that look better the dirtier 

they get. Marcello Moccia from Room 97 Creative, Leeds and Wakefield, says: “Boho waves, tumbling 

curls and mermaid waves are the perfect beach hairstyle as they require minimum styling, but look 

good the looser and messier they get. After a shower, gently apply a product such L’Oréal Professionnel 

Tecni.Art Beach and leave hair to dry for the ultimate summer textured finish. And most importantly, 

slather on sunscreen to make sure hair and scalp is protected as much as the skin.” Alternatively, a top 

knot can be created quickly but look incredibly chic and sophisticated. Stylist Callum Standen-May 

adds: “It’s the perfect hairstyle for the beach and for clients who want a hairstyle they style away from 

their face, but still allows them to look chic and stylish. I love leaving some pieces of hair out around the 

face with this look too, giving a more relaxed and ‘undone’ look. 

Beach Holiday 


Hair: Room 97

Glamping 


Hair: Room 97 


Celebrity hairdresser, Jay Birmingham, says:” My go-to hairstyle for a glamping 

has to be braids. Anything from two classic French braids on either side of the hair to a high 

ponytail with a long braid can work. This will keep your hair out of your face and stop you touching it too 

much which encourages oil production and leads to it needing washing quicker. I also think creating a 

beachy wave at home before travelling is a great option for an outdoor trip. You can wear it down for the 

first 1-2 days and then try a textured ponytail or half up half down style on day three. Dry shampoo will be 

your BFF for this look. Apply to the root and leave for five minutes to soak up excess oil.” Karoliina 

Saunders agrees – natural textures are not only the best way to wear your hair on holiday, but are currently 

on trend too. “Texture is the word this season. Where we used to gloss everything and smooth all the 

flyaways we now embrace them and purposely create the look. It all comes from cultural influences but is a 

perfect Glamping style, especially when combined with a few different-sized braids." 

26 styling

After spending over a year cooped up inside, it’s nice to get your walking boots on and discover city 

wonders. “Casual is still the name of the game, but with a bit more luxury thrown in,” says David 

Corbett from David Corbett Hairdressing, Glasgow. “After a year of messy, relaxed hair, it’s time to opt 

for more dressed, luxurious finishes. A bouncy blow dry will take you from sightseeing to restaurant 

in an instant. A slick of serum and spritz of hairspray will hold it in place – and if it’s the Great British 

summer with plenty of rain, tuck lengths in your collar and hide under a waterproof trilby!” Whether 

you’re staying locally or heading further afield, Ryan Steedman from Adam Reed, London, says booking 

in your clients for a big bouncy blow dry before they go away will ensure they have great looking hair 

for the first few days. “Build strong foundations throughout the hair so that the volume will stay put for 

at least 72 hours! Then make sure they take some gorgeous accessories with them – like the fabulousleather 

covered pony scrunchies there are available now and get that hair into the highest pony tail you 

can fashion for that final day before you hit homeward bound.” 

CIty 

BreAK 


Hair: Callum Standon 

Hair: Callum Standon

Never stop learning. 

I’m still doing it and will 

continue to do so until 

the end of my days... 

“ 

” 

Raffel Pagès 

Icon... Legend 

It is with much sadness and regret that we must report 

on the sudden passing of our dear friend - a global icon 

in the world of international hairdressing, Raffel Pagès. 

Sergi Bancells

A wonderful human being, an inspiring artist, an overwhelmingly successful 

businessman, Raffel was the founder and director of the chain of salons that bears his 

name and which currently has 80 establishments in Spain, employing more than 300 

people. The son of a hairdresser, he learned to love hairdressing at the prestigious Carita 

in Paris, under the guidance of his mentor and teacher, Rosy Carita. There, his soul as a 

hairdresser was formed, theoretically, philosophically and emotionally. Back in Barcelona, 

he worked with his father and his brother in the family business before opening his 

own salon. In the mid-70s he began to travel throughout Europe, starring in shows, 

seminars and ateliers, where he conveyed his passionate understanding for the profession 

- something Raffel called “Peluqueria Emocional”- not only carried out with the hands, 

but with the senses and emotions. In the Olympic year of Barcelona 92, he inaugurated 

his renowned Instituto de Perfeccionamiento, a temple of education where thousands 

of hairdressers have been trained and the starting point of the exponential growth of his 

firm. In the 90s, Raffel opened salons throughout Spain, in Italy and even in his beloved 

Paris. For Raffel, the keys to success were his four Is: Investing, Investigating, Intuiting and 

Innovating - in addition to continuing to firmly believe in continuous training, with the 

aim of continuing to evolve: “You have to learn throughout your life, I am still learning 

and will continue to do so until the end of my days.“ Passionate about art and history, 

in 1960 he began to collect objects related to hairdressing, founding the most important 

Museum of the History of Hairdressing in the world, located in Barcelona and which 

today exceeds the 14,000 pieces. In recent years, Raffel received in London the prestigious 

Hair Legend Award from the hands of the AIPP during the world famous Alternative 

Hair Show, while continuing to dedicate much of his time to growing his Museum and 

following the in front of his chain of salons together with his two daughters, Carolina and 

Quionia Pagès. Estetica has followed the brilliant career of Raffel Pages for more than 

four decades, since his first successful show at Cosmoprof 1975, when Estetica's founder 

Mino Pissimiglia dedicated an article to him proclaiming him a “new star in hairdressing”. 

Throughout time, there have been countless encounters, shared stories, articles ... together 

with Raffel, with whom we have always been united in great friendship. 

Raffel recently won the prestigious 

AIPP Hair Legend Award in London 

during the Alternative Hair Show, 

while continuing to dedicate much of 

his time to the growth of his Museum 

and to personally follow his chain of 

salons together with his two 

daughters, Carolina and Quionia 

Pagès. Still today, they continue to 

lead the family business, respecting 

the values in which it was founded. 

in memoriam 

29

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MODA 

INT’L 

Hair: Adrian Gutierrez/Photo: Damien Carney 

Make-up: Joanne Gair/Styling: Nikko Kefalas 

true 

COLOUR 

In a world where grey is increasingly prevalent, what could ever be better than to add a bit of fun and a splash of colour? Let’s be 

dazzled by joy and envelop ourselves in innumerable gradations of every hue, stimulating our imaginations while we go on our 

journey through life. Embrace your inner-rainbow and let colour consume you inside and out! 

In un mondo in prevalenza grigio, cosa c’è di meglio che aggiungere un po’ di divertimento e qualche pennellata di colore? Lasciamoci 

abbagliare dalla gioia e avvolgiamoci in infinite sfumature di colore che stimolino la nostra immaginazione, mentre proseguiamo il 

nostro viaggio attraverso la vita. Abbracciate il vostro arcobaleno interiore e lasciate che il colore vi pervada, dentro e fuori! 

Was könnte in einer Welt, in der Grau immer häufiger vorkommt, besser sein, als ein wenig Spaß und einen Farbtupfer hinzuzufügen? 

Lassen Sie sich von Freude blenden und in diverse Farbnuancen einhüllen, die unsere Fantasie anregen. Umarmen Sie Ihren inneren 

Regenbogen und lassen Sie die Farbe auf sich wirken! 

Dans un monde où tout est gris, la meilleure manière de stimuler la bonne humeur est de lui apporter quelques touches de couleurs ! 

Laissons-nous nous illuminer par la joie et nous remplir de cette palette infinie de couleurs qui stimulent notre imaginaire et nous accompagnent dans 

notre parcours de vie. Libérons notre arc-en-ciel personnel et laissons la couleur stimuler notre for intérieur ainsi que notre environnement extérieur. 

En un mundo donde el gris es cada vez más frecuente, ¿qué mejor que agregar un poco de diversión y un toque de color? Déjanos 

deslumbrarte por la alegría y envolverte en innumerables gradaciones de todos los matices, estimulando tu imaginación mientras 

avanzamos en nuestro viaje por la vida. ¡Abraza tu arco iris interior y deja que el color te impregne por dentro y por fuera!

TRIBAL 

PALETTE 

If you want to explore Tribal then play with colour combos, but be 

extreme! Remember that anything goes with anything, so discard the 

shackles of convention and break free from preconceived ideas. 

Se volete esplorare il tribale potete giocare con le combinazioni di 

colore, purché siano estreme! Ricordate: tutto si abbina a tutto, perciò 

liberiamoci dalle catene delle convinzioni e dei preconcetti. 

Wenn Sie den Tribal-Trend erkunden möchten, dann spielen Sie mit 

Farbkombinationen, und zwar extrem! Denken Sie daran: alles passt zu 

allem. Befreien Sie sich von Konventionen und vorgefassten Ideen. 

Envie d'une tendance tribale ? Jouez avec les combinaisons de 

couleurs les plus extrêmes. Sachez que tout peut fonctionner et que 

tout est permis. Alors, libérez-vous des conventions et des aprioris. 

Si quieres explorar lo tribal, juega con combinaciones de colores, ¡pero 

sé extremo! Recuerda que todo vale, así que desecha los grilletes de 

las convenciones y liberarte de las ideas preconcebidas. 

Hair: Anne Veck 

Photo: Magic Owen/Make-up: Morgan Defre 

Pronounce 




Mattiussi

Hair: Anne Veck 

Photo: Magic Owen 

Make-up: Morgan Defre

Hair: Andrew Smith 


Make-up: Louise Lerego 

Styling: Magdalena Jacobs

Hair, Photo & Make-up: Harri Åkerberg

Hair: Alexander Dinter @ La Biosthétique/Photo: Anna Bauer/Make-up: Steffen Zoll 

Hair: G. Nevado, E. Lozano 

@ Eternian Kreactivos 

Photo: David Arnal 

Make-up: Ana Yuste Kripa 

Hair: Gogen Team as Alter Ego Italy International Creative Director 

Photo: Marco Di Filippo @ TM Studio Productions

Bobbin’ along 

LIKE THIS? 

Hair: Carla Bergamaschi 

& the Artistic Team Inebrya 

Photo: Filippo Fortis

Creative Director: Toni Pellegrino 

Artistic Director: Salvo Binetti 

Hair: G. Maltese, S. Peluso 

Photo: Domen & Van de Velde 

Products: Redken, Kérastase, 

L’Oréal Professionnel

Hair: Compagnia della Bellezza

Hair: HC Artistic Team 

Photo: Davide Cirillo, 

Alessandro Gennusa 

Make-up: Marta Basiglio 

Products: Wella Professionals

Softest shades of... gelato! 

You can almost taste the 

pistachio and lavender... 

Creative Director: Simon Ellis 

Cut: Tyler Johnston 

@ Schwarzkopf Professional 

Colour: Viola Landsky 

Photo: Simon Emmet 

Make-up: H. Branscheidt, L. Breitfeld

SMOLDERING 

EMBERS 

Annakiki 

Laura Biagiotti 


Versace 

Valentino 

The fire is never out while one small flame is still flickering - it takes just one 

spark to reignite the inferno! Forget the consequences; who has the audacity 

to take ownership of the hottest end of the spectrum? 

Il fuoco non è spento finché c’è ancora una piccola fiammella: basta una 

scintilla per riaccendere l’inferno! Dimenticate le conseguenze: siete abbastanza 

audaci da appropriarvi della parte più calda dello spettro cromatico? 

Das Feuer ist nie erloschen, solange noch eine kleine Flamme flackert - es 

braucht nur einen Funken, um es neu zu entfachen! Wer besitzt die Kühnheit, 

das heißeste Ende des Spektrums zu erobern? 

Le feu qui est en vous ne peut s'éteindre tant qu'une petite flamme est 

encore là pour le réanimer ! Une seule étincelle et tout peut repartir. Prêt pour 

le grand saut ? Concentrez-vous essentiellement sur la partie la plus chaude 

du spectre chromatique. 

El fuego nunca se apaga mientras exista una llama. Solo se necesita una 

chispa para reavivar el infierno. ¡Olvídate de las consecuencias! ¿Te atreves 

a apropiarte del extremo más caliente del espectro? 

Sportmax 

Direction: Roberto Bombardieri/Hair: Emsibeth Artistic Team 

Photo: Tiziano Zatachetto @ Zatac/Make-up: Max Moretto

Hair: Jorge de Sancho 


Make-up: Anna Gonzalez 

Styling: Carmen Marco

Hair: Kobi Bokshish 

Colour: Stevie English 

Photo: David Mannah 

Make-up: Pablo Morgade 

Styling: Josie McManus

Hair & Photo: Chung-Yang Su 

Colour: Sanja Scher 

Make-up: Ann Stevens 

Styling: Jessica Jade

Hair: Ken Hung @ Salon Era/Photo: Babak/Make-up: Maria Li/Styling: Sirena Shonuck 

Hair: Chad Demchuk/Photo: John Rawson/Make-up: Lan Nguyen/Styling: Jamie Russell 

Hair: Klaus Peter Ochs/Photo: Studio Zajaczek/Products: Wella Professionals, Hairdreams 

Hair: Isaac Martín/Colour: Sita Zoroa/Photo: Esteban Roca/Styling: Joss Blaké

Hair too 

hot to 

HANDLE 

Hair: Mark Leeson 


Make-up: Lans London 

Styling: M&R 

Products: Revlon Professional

Artistic Direction: 

Marco Migliorelli @ Jean Paul Mynè; 

International Colour Ambassador: 

Sergio Laurenzi 

Photo: Gianvito Caputo 

Make-up: Paolo Nicolai

Hair: Safy Burton 

Photo: David Greensmith 

Make-up: Rebecca Butterworth 

Products: Goldwell

Maitrepierre 

Hair: P. Di Serafino, S. Minella, F. Di Claudio @ Zero6 Lab 

Photo: Justyna Pawlowska 

Dolce & Gabbana Liberatore 

TROPICAL 

SUNRISES 

Valentino 

Koche 

When nature inspires the shades of fashion it leaves nothing to chance. 

Those with a love of flowers will tell you that 'anything goes with green', 

but in the natural world there's never really a clash of colours, is there? 

Quando è la natura a ispirare le sfumature della moda, nulla è lasciato al 

caso. Gli amanti dei fiori vi diranno che "il verde sta bene con tutto", ma in 

fondo in natura non c'è mai uno scontro di colori, no? 

Wenn die Natur die Mode inspiriert, geschieht nichts per Zufall. Diejenigen, 

die Blumen lieben, werden Ihnen sagen, dass ‚zu Grün alles passt’, aber 

gibt es in der Realität einen echten Farb-Clash? 

Quand la nature inspire la mode, rien n'est laissé au hasard. Les amoureux 

du végétal vous l'affirmeront : "le vert fonctionne avec tout". Dans la 

nature, les couleurs ne sont jamais en rivalité. Vous êtes bien d'accord ? 

Cuando la naturaleza inspira a la moda, nada queda al azar. Los amantes 

de las flores te dirán que ‘el verde va bien con todo', pero en el mundo 

natural nunca hay un choque de colores, ¿verdad? 

Versace 

Catwalks Photos: IMAXtree.com/Andrea Adriani

Hair: Giovanni Iovino for Cotril 

Photo: Pasquale Abbattista

Accentuate 

THE POSITIVE 

Hair: Patrizio Di Serafino, 

Simone Minella, Fiorindo 

Di Claudio @ Zero6 Lab 

Photo: Justyna Pawlowska 

Styling: Carolina Turra 


Hair & Art Direction: Tom Connell/Colour: Ashleigh Hodges/Photo: Jon Gorrigan 

Make-up: Jose Bass/Styling: Steph Stevens/Products: Davines 

Hair: Dominik Podwika/Photo: Sonia Kumidaj 

Make-up: Wiola Szkudlarek/Styling: Aleksandra Fu/Products: Rica 

Hair: HC Artistic Team/Photo: Davide Cirillo, Alessandro Gennusa 

Make-up: Marta Basiglio/Products: Wella Professionals

Hair: Martin Crean @ Mode 


Make-up: Roseanna Velin 

Styling: Magdelena Jacobs

Hair: Marc Antoni Artistic Team 

Photo: Jamie Blanshard Photography 

Products: Joico

Hair: Compagnia della Bellezza

Pink waves dappled in 

reflected light: it’s a long 

story... and every girl’s 

pastel dreamscape. 

Hair: Viktoriia Vradii 

Photo: Tony Le-Britton 

Make-up: Evgeniya 

Spiktorenko 

Styling: Irina Dzhus

NEON 

RAINBOW 

Multiply, intensify, beautify... colour without boundaries, combinations 

without end. When you enter the rainbow-zone your options are limitless, 

but the only way forward is to go into the depths and emerge renewed. 

Moltiplica, intensifica, arricchisce... colore senza confini, combinazioni 

illimitate. Quando si entra nell'arcobaleno le opzioni sono infinite, ma l'unico 

modo per andare avanti è scendere in profondità e riemergere rinnovati. 

Multiplizieren, intensivieren, verschönern ... Unendliche Farben und 

Kombinationen. Der Regenbogen ist grenzenlos. Der einzige Weg nach vorn: 

in die Tiefe gehen und Neues entstehen lassen! 

Amplifier. Intensifier. Enrichir. Des couleurs sans limites et des 

combinaisons démesurées. Lorsque l'on entre dans l'arc-en-ciel, les 

possibilités deviennent infinies. L'unique manière d'avancer est de plonger 

dans les profondeurs pour en ressortir renouveler ! 

Multiplica, intensifica, embellece... ¡color sin límites! Cuando entras en la 

zona del arco iris las opciones son ilimitadas. El único camino a seguir es 

adentrarse en las profundidades y emerger renovado. 

Mark Fast 

Versace 

Versace 

Mark Fast 

Art Direction: Laurent Voisinet & Pascal Latil 

Hair: Laurent, Carole & Manon Voisinet/Photo: Pascal Latil 

Mark Fast 


Versace

Art Direction: 

Laurent Voisinet & Pascal Latil 

Hair: Laurent, Carole 

& Manon Voisinet 

Photo: Pascal Latil 

Make-up: Ambre 


Art Direction: Andrew Smith 

Colour: I. D’alessandro, A. Sbreglia 

Photo: Kamil Strudziński 

Make-up: Mary Cesardi

Tufted, tousled, undone: 

when was ‘natural’ 

anything but perfection? 

Love the true you. 

Hair: Team Contrasto @ Fanola 

Colour: Alessandro Fiorin 

& Gionathan Contino 

Photo: Marco Di Filippo

Hair: Dee Parker Attwood 

@ Wieselmann 

Colour: Dee Parker Attwood 

& Katie Ryman 

Photo: Andrew O’Toole 

Make-up: Kylie O’Toole

Hair: Shogo Ideguchi 

Photo: John Rawson 

Make-up: Lan Grealis 

Styling: Jamie Russell

Girly Pink? 

THINK AGAIN! 

Hair & Styling: Davinia Cuñat Ripoll 

Photo: Esteban Roca 

Make-up: Cristina Garcia 


Hair: Mark Leeson/Photo: Richard Miles 

Make-up: Lans London/Styling: M&R/Products: Revlon Professional 

Hair & Colour: Viktoriia Vradii/Photo: John Rawson 

Make-up: Annie Lysenko/Styling: Irina Dzhus 

Hair & Styling: Davinia Cuñat Ripoll/Photo: Esteban Roca 

Make-up: Cristina Garcia/Products: Revlon Professional 

Hair: Kobi Bokshish @ Intershape Hairstylists 

Colour: Stevie English @ Stevie English Hair/Photo: David Mannah

Hair: Olga García 


Make-up: Jose Luis Blasco 

Styling: Visori FashionArt

Sorbet, chocolate, 

champagne: more 

inspiration to 

pique our appetites 

in every sense! 

Hair & Art Direction: 

Joey Scandizzo 

@ Eleven Australia 

Photo: Andrew O’Toole 

Make-up: Kylie O’Toole 

Styling: Kate Gaskin

Rick Owens 

GENUINELY 

AVANT GARDE 

Razzle dazzle yourself - it'll be worth it! Have faith in the alternatives and take 

that bold step beyond the conventional and into the surreal. OK, beauty is in the 

eye of the beholder, but honestly, do we really care who's looking anymore? 

Lasciatevi abbagliare, ne varrà la pena! Credete nelle alternative e fate quel passo 

coraggioso oltre il convenzionale e verso il surreale. Ok, la bellezza è nell’occhio 

di chi guarda, ma onestamente, a chi importa più chi sta guardando? 

Blenden Sie sich selbst - es lohnt sich! Wagen Sie den kühnen Schritt ins 

Surreale. OK, Schönheit liegt im Auge des Betrachters - aber mal ehrlich, 

kümmert es uns wirklich, wer noch hinschaut? 

Laissez-vous éblouir, cela en vaut vraiment la peine ! Acceptez de faire un pas dans 

un univers alternatif, au-delà des conventions, où le surréel est une nouvelle réalité ! 

La beauté est dans le regard de celui qui l'observe. A lui de faire son choix ? 

¡Déjate deslumbrar! Ten fe en las alternativas y da un paso más allá de lo 

convencional. ¡Ve hacia lo surrealista! La belleza está en el ojo de quien mira, 

pero ¿nos importa quién está mirando? 

Hair: Shy+Flo/Photo: Karine & Oliver 

Make-up: Sophia Sing, Iris Kümin 

Rick Owens 

Blumarine 

Hair: Ismahan Obenali/Photo: G+K photo 

Make-up: Florence Claire 

Hair: Manuel Mon & Gonzalo Zarauza 

Photo: Pavel Zverev & Alina Paranina 

Catwalks Photos: IMAXtree.com/Andrea Adriani

Hair: Senen Armas 

Photo: Eduardo Melo 

Make-up: Marisol Bullon 

Styling: 442 Fashion hunters

Hair: Alexis Ferrer @ Anna Ferrer 

Photo: Rafa Andreu 

Make-up: Mary Torres

Hair: Stacey Smoker 

Photo: Andrew Werner 

Make-up: Heath Bryant-Huppert 

Styling: Kyndall Minley-Marshall

Hair: Kumenhair/Photo: David Arnal/Make-up: Ana Paola 

Art Direction: Teresa Romero/Hair: Jose Luis Buitron/Photo: Nico Nordstrom/Make-up: Tanya Ortega 

Hair: Dylan McConnachie @ Salon64/Photo: Caz Dyer 

Make-up: Emily James 

Art Direction: Teresa Romero/Hair: Jose Luis Buitron/Photo: Nico Nordstrom/Make-up: Tanya Ortega

Hair: Justo Seoane 

@ Antonio Calvo Estilistas 

Photo: Danny Goiri 

Make-up: Maria Freire 

Styling: Antonio Calvo 

Where to go? 

THE WAY IS UP!

Hair: Virginia Martinez 

@ Yoko-Pels 


Make-up: Sylvia Mengual 

Products: Schwarzkopf 

Professional

Hair: Cos Sakkas 

@ Toni&Guy London 

Photo: Jack Eames

Hair & Photo: Jose Urrutia 

Make-up: Peluquería Jose Urrutia 

Styling: Veronica Calpa Perugachi 


Don’t be modest, 

revamp your 

greatest asset with 

colour - then live 

your hair dream. 

Hair: Sandy (Chang Hsin-Wen) 

@ Visavis 

Photo: Dean 

Make-up: Tseng Ya-Fan 

Products: Shiseido 

Professional Taiwan

DISCOVER 

ESTETICAEXPORT.COM 

A new digital way to enhance 

international business is 

now available! 

An editorial and digital 

service supporting hair & beauty 

product manufacturers in enterprises 

into new international markets. 

JOIN US TODAY! 

www.esteticaexport.com

CADILLA 

The embodiment of classic design and lasting performance 

that never goes out of style 

www.takarahairdressing.co.uk

Estetica because... 

It’s international 

The leading trade publication is Italian: 

1hairdressers worldwide read Estetica 

2 

It’s 

inspirational 

Clients in every salon read Estetica: 

an exclusive magazine found only 

in professional salons 

3It’s hair fashion 

Previews of all the best 

international collections: with more 

than 150 images in every issue 

4 

It’s 

educational 

All the new cutting and styling 

techniques and product launches: 

so you always have the latest news 

5It’s shows and events 

Updates on all the leading sector 

happenings: as if you had been 

there yourself 

6 

lt’s reputable 

Seventy-five years of history 

and expertise: always at the 

hairdresser‘s side

9 – 13 SEPTEMBER 2021 

BOLOGNA, ITALY 

FAIR DISTRICT 

SUPPLY CHAIN, RETAIL 


GREEN & ORGANIC 


PROFESSIONAL HAIR, 

BEAUTY SALON & SPA, NAIL 


Cosmoprof Worldwide Bologna 

presents OnBeauty, the first 

in-person event, crucial 

to return to face to face business, 

promote networking and create 

new opportunities. 

THE COSMETIC INDUSTRY 

RESTARTS FROM BOLOGNA 

Onbeautybycosmoprof.com 

ORGANIZED BY 

BolognaFiere Cosmoprof S.p.a. 

Milan, Italy 

P +39 02 796 420 

F +39 02 795 036 

info@cosmoprof.it 

COMPANY OF IN PARTNERSHIP WITH WITH THE SUPPORT OF CONJUNCTION WITH 

®

Double 

Act 

” 

In an exclusive interview for Estetica Magazine, Zoe and Amy discuss our industry’s emergence from challenging 

times and share optimism with their positive approach to moving forward. 

How would you introduce your brand to those who do not know it yet? 

Salon Success are here to make it easy for hairdressers and barbers to be successful in 

both business and artistry through marketing and education, as well as providing the 

products to make their salon guests look and feel awesome and helping the planet 

along the way too. Salon Success started around a kitchen table in 1979 with the aim 

of helping hairdressing to become a better-paid and more respected career choice by 

raising the standards within the industry. We choose to work with a broad range of 

brands including John Paul Mitchell Systems, Olaplex, Matrix, #mydentity and Scrummi. 

How did you face up to the restrictions brought about by the pandemic? 

We formed a tight team whose main focus was to support and inform our customers 

throughout the pandemic. Through sharing information via our website, emails and 

social media we ensured that our customers felt connected to us as a business, even 

though theirs was closed. John Paul Mitchell Systems reacted quickly with a global Covid 

relief support fund for salons, that we were able to use in each country to support our 

customers getting back on their feet after lockdown. Our promotional objective since reopening has been to help our salon 

customers to save on professional costs, grow their retail and increase their service sales. 

We’re assured by the powers-that-be that our emergence from lockdown this time is ‘irreversible’. Assuming that’s 

true, what does it mean for your immediate and longer-term plans as a business? 

Just like our salon customers, we have had to quickly adapt to new ways of working. We have accelerated our digital 

offering across our marketing, sales and education activities and tested new ground in terms of delivering information to 

the industry. Some things have worked really well and we will continue to drive our digital offerings further, but there is 

no long term replacement for face to face connections which has been backed up by some research we have conducted with our 

84 interview 

“ 

SENSATIONAL SISTER DOUBLE-ACT, 

ZOË VEARS AND AMY FREDRIKSSON, 

ARE DIRECTOR OF PUBLICITY AND PR & 

DIGITAL MANAGER AT SALON SUCCESS 

– A BUSINESS AT THE FOREFRONT 

OF PROFESSIONAL HAIR AND BEAUTY 

PRODUCT DISTRIBUTION IN THE UK.

For further information about Salon 

Success hello@salon-success.co.uk 

and www.salon-success.co.uk 

Hair: Noogie Thai, Paula Peralta and 

Mary Cromeans for Paul Mitchell 

Make-up: Fiona Stilles 

Wardrobe Stylist: Martina Neson 

Creative Direction: Lucie Doughty 

Art direction: Iris Arnaud 

Photographer: Kate Powers 

customer base. Like many companies, the pandemic has given us the opportunity to pause and revaluate, it has also forced the 

hand with some projects that were not planned so early on. I think we have learned a lot and there are definitely positives to come 

out of this whole experience, but what is really vital moving forwards is that our team and customers are safe and we support our 

customers and industry first and foremost to strengthen and futureproof their businesses. 

How do you choose the brands to distribute? 

We are fortunate to have worked with the John Paul Mitchell Systems brands since the 80s, this business and the brands and 

salon support they offer has gone from strength to strength and has an exciting future. For the other brilliant brands we 

offer, it has been a combination of brands approaching us, and us seeking brands which have great stories for salons and 

consumers to connect with. We have seen a huge increase in interest in our ‘conscious brands’ that are environmentally 

friendly and have ethical practices. This is something that is inherently important to Salon Success, we are fortunate to do 

business with manufacturers and suppliers who are like minded and great to work with. 

How do you communicate with your market? 

We saw a huge increase in engagement through our website, social channels and emails during lockdown, and now that salons 

are re-opened we are happy to say this level of engagement has continued. Predominantly our communication is through these 

digital channels, but we have also created new ways of working for our sales team who are not back out on the road yet, this 

has been a really powerful shift and has worked incredibly well. From a business and creative education perspective, we have 

experienced the power and success of digital events. Our 365 team were busier than ever during lockdown, working with our 

members to communicate the correct legislation and guidance and create solid business plans to ensure their businesses could 

sustain the pandemic and grow healthy, strong and profitable businesses moving forwards. We see digital education having great 

importance in the future, but this will complement and be in addition to face to face education as soon as it is safe to do so. 

Do you use online marketplaces to promote product sales or do you work directly with salons? 

We work directly with salons. Relationships are at the heart of everything we do, we have a super friendly and 

knowledgeable team at Salon Success whose primary objective is to help our salon customers to grow their businesses. 

Our international business readers are very interested in getting a viewpoint from UK businesses in our industry 

about Brexit. Have you experienced any impact from it and if so, how easy is it proving for you to work around it? 

Being part of a pan-European organisation and working with European distributors has meant Brexit has had a huge impact 

on our business. We have had to get to grips with new paperwork and labelling and adapt how we distribute and deliver 

products throughout Europe. Of course it has also meant additional operational costs to the business, and working with 

American brands we also have the exchange rate to factor in which has been pretty challenging at times!

75 Years of 

Excellence 

Together with Estetica Magazine, this year marks a special 

anniversary for the Fellowship for British Hairdressing, as 

both look back on 7½ decades of supporting our industry. 

In the 1940s, the world was emerging from a world war and rebuilding for the future. Salon appointments 

had been scarce but women did their best to emulate Veronica Lake or Betty Grable with 

beer rinses and sugar and water solutions to set the hair. After the rations and restrictions came a 

new-found freedom and a desire to spend money on hair and beauty treatments. The Fellowship for 

Hair Artists of Great Britain was founded in 1946 by a group of passion hairdressers, a brand-new 

organisation to promote the professional hairdressing industry and invite hairdressers to belong to an 

organisation to share experiences, knowledge and desire to be the best in the world. Now, 75 years 

later, its membership is a who’s who of great British hairdressers and encourages new talent while 

promoting excellence, professionalism and creativity. 

Throughout the past 75 years there have been memorable moments – the launch of the Luncheon and 

Awards in 1984, the Fellowship Hairdresser of the Year in 2000 and a myriad of top talent taking on 

the role of President, with B Furman taking up the mantle in 1946. Creativity has been at its heart 

since the inception of the Fellowship for Hair Artists of Great Britain– which has morphed into 

various guises to become the Fellowship for British Hairdressing today. It launched its inspirational 

86 anniversary

Christofer Mann and Joshua Galvin 

Kevin Arkell and Ann Herman 1991 

FAME Team 1998 

Image of the Year 2020: Errol Douglas MBE 

F.A.M.E. Team – Fellowship Academy for Merit & Excellence - in 1993 with many former members 

becoming household names. Lisa Shepherd, Adam Reed and Kim Kardashian’s stylist Chris Appleton all 

started their creative careers with the F.A.M.E.Team. And around the same time as the Fellowship was 

raising standards and professionalism of hairdressing, so was Estetica – which was also founded 

75 years ago. 

“The Fellowship has seen many changes and been there through many hairdresser’s journey and 

alongside Estetica, we have grown together and been a voice for the industry,” says President Ken 

Picton. “Now, in these unprecedented times, we all face challenges we never expected but by working 

together and supporting one another, we can help mould it into the industry we want it to be.” 

FAME Team 2021 

The Fellowship For British 

Hairdressing President, 

Ken Picton.

We Create: 

Virtual Excellence 

The Wella Company’s We Create virtual event was a 

celebration of excellence conveyed through a programme 

of shows, seminars and intimate conversations. Gary Kelly 

Hosted and compered by long hair icon and Wella Professionals Global Ambassador, Patrick Cameron, the 

virtual expression of excellence, We Create, set a new benchmark in demonstrating how to bring together 

hair creatives and professionals from all around the world. While nothing will ever substitute the joy and 

excitement of coming together is person, this ground-breaking 4-hour virtual spectacular by the Wella 

Company has proven that the same sense of participation and enjoyment that we all feel when sitting in an 

auditorium can still be matched through a virtual reality. Demonstrating Wella’s commitment to 

supporting the professional community at the time when it needs it most, #WeCreateLive amassed over 

70,000 registrations by professionals from across the globe registered to the event. The event featured 26 of 

Wella’s top stylists, who all shared their unique education and inspiration. Headliners united from across 

the globe, including hot markets such as Tokyo, New York and London - all coming together on the virtual 

stage to share their mastery and creativity.What’s more, this entire creative, educational and inspirational 

spectacular was broadcast entirely free of charge, not only to those already part of the Wella Family, but to 

anyone who wished to participate – anywhere in the world! 

88 events

Wella offers an incredible line up of color and cutting courses delivered by the international stars 

of WeCreate. Robert Eaton and Jayson Gray teach Color Masterclass, a 1 day course that will push 

your creative boundaries, built around editorial creative color. Akin Konizi and Darren Ambrose 

deliver Advanced Cutting, for higher level stylists looking for advanced level techniques and new 

approaches to latest trends. Plus, there’s the ‘Color Craft’ collection; courses which hone all of your 

fundamental color skills to become a confident and in-demand colorist. For all the information 

head to www.wella.com/educationbook 

The event also showcased 

the finalists and broadcast 

the winners of the 

International Trend Vision 

Award, which this year saw 

5,000 entries received from 

across 28 countries. The 

Gold Award Winners were 

announced by Lara Zunica, 

Vice President Head of 

Education Global, Wella 

Company and Laura 

Simpson, Chief Marketing 

Officer. 

COLOR ARTIST 

Gold COLOR Winner: ARTIST 

Kati Gold Suokas, Winner: Finland 

Kati Suokas, Finland 

COLOR SPECIALIST 

Gold Winner: 

Svetlana 

COLOR 

Teryaeva, 

ARTIST 

Russia 

Gold Winner: 

CRAFT Kati Suokas, ARTIST Finland 

Gold Winner: 

Cicera COLOR Rolim, ARTIST Portugal 

Gold Winner: 

EDITORIAL Kati Suokas, LOOKFinland 

Gold Winner: 

Rita Tuska, UK 

GHD STYLE MASTER 

Gold Winner: 

Aoife Pomphrett, UK 

OPI NAIL ARTIST 

OF THE YEAR 

Gold Winner: 

Ashton Harlan, USA 

MEN’S HAIR 

Gold Winner: 

Viktoria Elistratova, Russia

Hair: HOB Academy 

Hair: Robert Eaton 

Hair: D&J Ambrose 

Advertorial 

Inspired? 

Read On! 

The amazing success 

of We Create has 

helped opened many 

minds to the what a 

great educational resource 

online learning can be 

for creative stylists 

and colourists. 

hile online resources 

will continue to be a 

pivotal part of Wella’s 

educational and creative 

programme, nothing can 

really substitute the real 

thing! So if you were 

inspired by what We Create has 

shown you, the great news is that 

it’s now very easy to continue 

your journey with face-to-face 

educational courses, skilfully led by 

a highly accomplished Wella Artist 

at one of the Wella Studios. Here are 

details of just some of the courses 

due to be held later this Summer: 

➜ ADVANCED CUTTING 

Skilfully led by a Wella Artist 

including HOB Academy’s Akin 

Konizi and Darren Ambrose from 

D&J Ambrose, Advanced Cutting 

begins with a razor-sharp 

consultation, hones your cutting 

technique and introduces you to 

the finishing touches that will leave 

your clients bang on-trend. After 

this one-day course, you’ll return to 

your salon brimming with ideas to 

inspire your clients and fellow team 

members. Be inspired by the latest 

hair cut trends and enjoy up-close 

tuition with a leading Wella Artist, 

while discovering how to deliver 

the perfect cutting consultation. If 

you’re confident in classic 

haircutting but know you could take 

your skills to the next level,

Jayson Gray Robert Eaton Darren Ambrose Akin Konizi 

Advanced Cutting will give you the 

inspiration and practical skills you 

crave. Course cost: £310 / €360 

Next Available Dates: 

Edinburgh 26th Jul; London 7th 

Sept; Manchester 20th Sept; 

Dublin 26th Oct. 

➜ COLOUR 

MASTERCLASS 

Wella Artists Robert Eaton 

(Russell Eaton) and Jayson Gray 

(Karbon Kyd), both of whom 

participated in We Create, are just 

two of the renowned colourists 

who head up the Colour 

Masterclass - an invitation you to 

open your mind and embrace your 

creativity! Explore the world of 

editorial hair colour, and learn the 

fashion-led, inspirational 

techniques seen in magazines and 

competition work. Enjoy 

demonstrations, tutorials and 

background knowledge on 

creating collections to enable you 

to push the boundaries as you 

take your creativity to an extra 

dimension. If your colouring 

prowess could benefit from added 

inspiration, then this is your 

opportunity to have your creative 

sparks ignited by some of the 

most esteemed individuals in the 

hairdressing world. 

Course cost: £300 / €315 

Next Available Dates: 

London 9th Aug; Edinburgh 6th 

Sept; Manchester 27th Sept; 

Dublin 2nd Sept. 

➜ COLOUR CRAFT 

COURSES 

These exceptionally insightful 

courses provide you with the 

perfect foundation upon which 

to build your career. The Wella 

Studios offer a range of ‘colour 

craft’ courses each designed to 

hone your skill in a key area of 

hair colour, covering every 

element you will need in order to 

run a successful colour column: 

• COLOUR CRAFT ESSENTIAL 

2 days Course cost £220 / €260 

To become a great colourist, you need to 

start with the colour fundamentals; the 

“ABCs” of hair colouring. This course 

starts you off on the right foot with a full 

understanding of the colour principles, as 

well as Wella’s colour portfolio and how it 

can be used to achieve sensational results. 

Next Available Dates: London 9th & 10th 

Aug; Manchester 9th & 10th Aug; Dublin 

10th & 11th Aug. 

• COLOUR CRAFT HIGHLIGHTS 

1 day Course cost £174 / €210 

Whether you’re looking to create 

highlights, babylights or contouring, 

the art of foiling is an essential skill and 

a timeless technique. This hands-on 

workshop session ensures you have the 

very best practical skills and how to 

develop new highlighting techniques 

for the modern client. 

Next Available Dates: London 3rd Aug; 

Manchester 4th Aug; Dublin 29th Sept. 

• COLOUR CRAFT CORRECTION 

2 days Course cost £240 / €310 

When you master the skill of colour 

correction and can solve any colour 

challenge, you are guaranteed a longlasting 

client relationship. This course 

combines theoretical knowledge with 

hands-on workshops to change the way 

you look at colour correction forever 

Next Available Dates: Manchester 26th 

& 27th Jul; London 10th & 11th Aug; 

Dublin 24th & 25th Aug. 

• COLOUR CRAFT BALAYAGE 

1 day Course cost £174 / €210 

Balayage is now an essential service to 

every colour menu. This course is the 

perfect starting point to learn this everpopular 

technique, and will give you 

hints and tips that help you achieve 

a beautifully blended result every time. 

Next Available Dates: London 16th Aug; 

Manchester 16th Aug; Edinburgh 28th 

Sept; Dublin 19th Oct. 

➜ THE COLOUR 

CRAFT SPECIALIST 

PROGRAMME 

This combines four of Wella’s most 

popular and essential colour 

courses together, offering a 20% 

saving on the cost of booking 

them separately. After completing 

the Colour Craft Specialist 

Programme, you will have learnt 

everything you need to know to 

run and grow a successful colour 

column, including the Wella 

colour product portfolio, 

techniques, formulas, placement, 

and even the latest colour trends 

and palettes. You will also have 

completed the four pre-requisite 

courses that Wella ask you to 

undertake before enrolling on the 

prestigious Master Colour 

Programme – so this is a fantastic 

step for your career path to 

becoming an elite level colourist! 

The Colour Craft Specialist 

Programme includes Colour 

Craft Essential, Colour Craft 

Highlights, Colour Craft 

Correction and Colour Genius. 

The package costs £695 / €875. 

To book, please contact: 

- Wella World Studio London 

+44 (0)203 650 4700; 

- Wella Studio Manchester 

+44 (0)161 834 2645; 

- Wella Pop-Up Studio Edinburgh 

+44 (0)161 834 2645; 

- Wella Studio Dublin 

+353 (0)1 416 0900 

Visit education.wella.com and follow 

the UK or IE link for more information 

All face-to-face 

educational courses 

are carried out at 

the Wella Studios 

with all appropriate 

safety and social 

distancing 

measures in place. 

education 

91

Oribe Hair Care announces 

two new additions to its 

top-selling Bright Blonde 

Collection: Essential Priming 

Serum & Sun Lightening Mist. 

The Bright Blonde 

Collection by Oribe caters 

to the unique needs of 

blonde hair, with products 

specially designed to 

maintain colour vibrancy 

and reveal hair’s most 

radiant, healthy-looking blonde. 

To complement the existing 

collection, the new Essential 

Priming Serum hydrates strands 

and enhances existing blonde tones 

with a dose of colour-correcting 

protection, while the Sun Lightening 

Mist gradually and naturally 

lightens and illuminates blonde 

hues. Both products can be used 

on professionally coloured and 

naturally blonde hair of all types 

and textures, and their portable 

Blonde 

Made Better 

packaging make it easy to achieve 

blonde anytime, anywhere. 

“Consumers are increasingly 

seeking ways to preserve and 

perfect their colour at home,” 

explains Michele Burgess, 

Executive Director of Product 

Development, Oribe Hair Care. 

“Hair health drives Oribe’s 

innovation, so it was critical for us 

to create specific products that not 

only revitalize blonde shades, but 

also deliver those benefits through 

formulas that improve the overall 

integrity of the hair.” 

Both products can be 

used on professionally 

coloured and naturally 

blonde hair of all types 

and textures. 

BRIGHT BLONDE 

➤ ESSENTIAL PRIMING SERUM 

Inspired by a skincare-minded 

approach, the Bright Blonde 

Essential Priming Serum 

replenishes essential moisture and 

eliminates brassiness using violet 

and pearlized pigments to reveal 

visibly brighter blonde hues. As 

the essential first step when caring 

for blonde hair, this lightweight 

serum allows for seamless layering 

of styling products and helps

ensure more even distribution of 

product throughout the hair. Hair 

is left protected, touchably soft 

and lit from within and it can be 

used daily to brighten and tone 

blonde hair. 

• Eliminates brassiness and 

enhances vibrancy for healthier 

looking hair. 

• Provides 450°F heat protection 

and helps prevent breakage. 

• Replenishes lost moisture to hydrate 

and restore softness to dry hair. 

• Improves elasticity and strengthens 

damaged, brittle strands. 

BRIGHT BLONDE 

➤ SUN LIGHTENING MIST 

The Bright Blonde Sun Lightening 

Mist is the innovative way to 

create controlled highlights by 

gradually lightening their hair by 

using the heat from the sun or a 

hairdryer. The hydrogen peroxidefree 

formula blends the power of 

natural plant, flower and fruit 

extracts to gradually lighten hair 

while imparting weightless 

moisture, shine, and essential UV 

protection for optimal hair health. 

• Gradually brightens, illuminates 

and enhances natural or 

professionally coloured highlights 

(based on clinical test conducted on 

human hair against a control group. 

• Provides lightweight moisture 

and nourishment. 

• Adds shine and a reflective 

luminosity to strands. 

• Protects from damage and dryness 

caused by harmful UV rays. 

• Features a hydrogen peroxidefree 

formula to prevent dryness. 

All Oribe products are formulated 

with safe, high quality, innovative 

ingredients. They are dermatologically 

tested and formulated without 

sulphates (SLS & SLES), as well 

as being vegan, gluten-free and 

approved by PETA. 

Bright Blonde Essential Priming Serum 

and Bright Blonde Sun Lightening Mist 

are launching April 5, 2021 and will be 

available now on Oribe.com and at 

Oribe salons and retailers nationwide. 

For more information about Oribe Hair 

Care please visit Oribe.com or call 

Customer Services on 03301 239530. 

The Bright Blonde 

Collection by 

Oribe is specially 

designed to 

maintain colour 

vibrancy and 

reveal hair at its 

most radiant. 

products 

93

Advertorial 

Mist 

Evolution 

Be a ‘Colourpreneur’ and transform the 

power of your colour business. 

94 equipment 

Every salon knows the 

power of colour - not 

just as a creative aspect 

of hairdressing and an 

art form within itself, but 

also as a business 

generator. Colour is 

technical, and it’s a reflection of 

skill, dedication and education that 

differentiates the average salon 

from those who are celebrated for 

their colour prowess. From 

hairdressing icons that elevated 

colour to prominence, and who 

may well have coined the phrase 

‘colourist’, like Royal colour 

supremo Daniel Galvin to Jo 

Hansford and Lisa Shepherd, to 

their contemporaries such as 

Sophia Hilton and Skyler London, 

colour has evolved. It is a key 

hairdressing service and essential 

to business success. 

THE PROCESS OF 

COLOUR EVOLUTION 

Colour product is essential to 

results and it has evolved over the 

decades with both exceptional 

range and quality available to 

colourists of every artistic 

persuasion. From everyday to 

extraordinary and off the shelf to 

off the wall, colour is a creative 

playground in which colourists and 

clients play with equal passion. 

As part of the constant evolution of 

colour and in the search for 

continual improvement in the 

technical delivery of colour 

services, and of course the result, 

technology plays a vital role too. 

Processors have long been a key 

tool, used by colourists to 

accelerate colour take and lock-in 

pigments for more vibrant, durable 

results. By using temperature to 

open the cuticle layer, colour 

product penetrates deeper into the 

hair shaft and, as cooling occurs, 

the pigment is sealed in. This 

ensures longer-lasting colour and a 

more vibrant result. The theory is 

sound. Yet in practice many 

processors used, and still use, 

heated water to create the ‘steam’ 

that opens the cuticle layers. The 

downside of this is that to create 

steam from water it needs to be 

extremely hot. First, the cuticle 

layer opens at around 30˚- 40˚so it 

doesn’t need extreme heat to 

achieve that. Overheating hair can 

damage it too so, despite the 

intention, hair can be weakened 

and its condition adversely affected. 

Second, the presence of ‘water 

steam’ entering the cuticle 

effectively dilutes the colour 

product, so the effect is 

compromised too.

MIST - THE GREATEST 

EVOLUTION IN ‘STEAM- 

BASED’ PROCESSING 

As a world-leading equipment 

innovator, Takara Belmont has 

presented colourists with a 

selection of ground breaking 

technological solutions to this 

problem. Rollerball-F brought 

infrared technology to colour 

processing, which has literally 

revolutionised global colour. It’s 

distinctive rotating ring halves 

processing time and achieves 

exceptional colour results. But it’s 

in the area of ’steam processing’ 

that lies the greatest evolution of 

this processing equipment genre. 

To address the problem of heat and 

dilution, Takara Belmont applied 

ultrasonic wave technology to 

create a micro-mist from water at 

significantly lower temperatures. 

This ultra-fine ‘dry’ mist is not only 

generated at the optimum 

temperature of 30˚- 40˚, it 

ingeniously eliminates water 

moisture allowing the cuticle layer 

to open to receive colour and 

treatment product without any 

dilution. Next, to quickly cool hair 

and seal product in, a special 

cool-shot feature quickly reduces 

the cuticle temperature to close it. 

The result. More vibrant colour 

that lasts longer and more intensive 

conditioning treatments that 

combined, leave hair visibly 

healthier, glossier and more vibrant 

with no heat damage to the 

structure of the hair. 

SPA MIST II - THE ANSWER TO EVERY COLOUR QUESTION 

The equipment design that delivers this innovative processing technology serves as its own 

innovation too. How could this technology benefit every salon?How could it be mobilised to treat 

more clients without requiring a fixed location? And how could it be unobtrusive and small enough 

to stow away when not in use? Importantly, how could it be easily and affordably available to salons 

with a minimum training requirement? The answer - Spa Mist II. As ingenious in its physical form 

as it is in its performance, Spa Mist II is the perfect companion for colour, and for those looking to 

elevate treatments and other chemical service outcomes, such as perms and waves. 

This multi-tasking processor has it all. Convenience, speed, agility and scientifically proven results. 

Spa Mist II enhances every colour and treatment into a spa-style, atmospheric experience with its 

soothing, calming and warming mist. It delivers exceptional results that visibly and tangibly 

transform hair health, condition and process outcomes. Spa Mist II is mobile and just one unit can 

be affordably introduced and used to service multiple stations. It’s versatility allows salons to not 

only enhance colour and conditioning treatments, it improves perms and waves and you can expand 

your service menu with the addition of spa-style hand treatments. And, by elevating the quality of 

results and the service delivery, technical services can be charged at a premium to boost income too. 

As hairdressing salons seek to recover following a challenging year, Spa Mist II accelerates 

processing time so you can see more clients too. Why not discover how Spa Mist II can help you on 

your journey to a business transformation? 

(l-r) Headband to ensure treatment comfort; 

Hand Treatment Glove Capo for hand treatments to cleanse pores; 

Silver Cap for colour treatments; White Cap for treatments and scalp care. 

Discover at https://www.takarahairdressing.co.uk/equipment/processors/spa-mist-ii 

Call 020 7515 0333 email: hairdressing@takara.co.uk

THE WORLD’S 

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Estetica n. 2/2021 

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JOICO 

www.joico.eu 

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ORIBE 

www.oribe.com 

IFC-1/92-93 

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www.salonshow.co.uk 

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www.takara-belmont.eu 

WELLA PROFESSIONALS 90-91 

www.wella.com/professional/en-uk/home 

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® 

BLONDELIFE 

Henkel Nederland B.V. – JOICO | Grasbeemd 4 | 5705 DG | Helmond | The Netherlands | HAIR & COLOR Larisa Love & Gina Bianca | PHOTO Hama Sanders | J69787 

UP TO 

#BlondeLife4All 

LEVELS 

OF LIFT 

Lifting each other 

to the next level 

joico.eu 

*Results may vary depending on the hair type/original hair color

Estetica Magazine UK (2/2021)

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