ESTETICA Magazine USA (2/2021)



the HairMagazine


What’s new for your

business & the planet


The latest products,

trends & techniques


An important loss

and rising stars



Goldwell’s new lightening range with cutting-edge technologies.

Powerful lifting performance with up to 9 levels.

The best hair condition with integrated BondPro+ Technology.*


* Compared to leading competitors.









Little by little, every day, sometimes almost incredibly, things are returning to normal

worldwide, much to the relief of individuals, families, and world and local economies.

After spending so much time in a sort of pandemic limbo, the wave of relief

washing over us is palpable. But while working on this issue, what is even more

Hair: Daniel Martin

Color: Rebecca Hiele

Photo: Ralph Mecke

Make-up: Jochen Pahs

“We all have battles to fight.

And it’s often in those battles

that we are most alive: it’s on

the frontlines of our lives that

we earn wisdom, create joy,

forge friendships, discover

happiness, find love, and do

purposeful work.”

Eric Greitens, Resilience

remarkable is that there is still so much news to cover, thanks to the incredible

resilience of the hairdressing industry. Because even during worldwide lockdowns,

the hair care industry and salon pros

worldwide persevered through thick and

thin – resulting in new developments,

improved products, fresh-faced brand

ambassadors, new trends and collections.

Even top events like NAHA and ABS will be back on track this year, as brilliant

and inspiring as ever. In this summer and color issue we talk about all this and more.

And we can't wait to continue covering more news and progress, creations and

inspiration as we move forward.

Marie Scarano

Check out the newly designed

Finish your looks

with a Denman Brush

D80S D81M D82L

Detangle, Shape, Gloss, Smooth and Shine

To discover our full range of professional offerings visit and sign up for a professional account.

Estetica n. 2/2021




Roberto Pissimiglia


Marie Scarano



Laura Castelli



Serena Monachesi



Monica Tessari


Manuela Artosi

Davide Cardente


Nives Carena



Maggie Mulhern


Elisabet Parra,

Cristina Hernández


Michaela Dee


Marie Coccoluto


Gary Kelly


Lucia Preziosi,

Glorianna Vaschetto


Erica Balduini,

Ludovica Cavalli,

Erika Marchese,

Wilma Sommariva,

Photoshoot Cover Story 6

Color Color me summer 8

Looks Short stories 12

Event NAHA spirit 18

Event Beauty at its best 20

Vision Say “no” to nuance! 22

In memoriam Raffel Pagès Icon... Legend 30

Network Setting new sites... 82

Profiles Stars light, stars bright 84

Sustainability Getting the green light 88

international trends

True Colour 33

A fresh start with

a colorful world

of haute couture,


and products.

Major industry events

are back on track...

find out which and

where, and how you

can participate!

Who's Who: cultivating

Education, Artistry,

and Inspiration.

Cover Image

Hair: Daniel Martin

Color: Rebecca Hiele

Photo: Ralph Mecke

Make-up: Jochen Pahs

Cover Story

There is no denying that blonde is “the” hair color, not

only during the summer, but year round. The good news

is that new products and techniques put every woman’s

dream to be a blonde at her fingertips, thanks to Goldwell.

6 photoshoot

With its unsurpassed technologies and highest standards, Goldwell has created a whole new dimension

of lightening opportunities. The latest LightDimensions lineup now offers powerful lifting performance

with an Anti-Yellow-System for the clearest and most even results. And now there are two new powerful

LightDimensions solutions to provide even more customizable lighteninglightening: SilkLift high

performance lighteners with the Anti-Yellow-System for the clearest and most even results, and the

Brightener, for the perfect finish. “I was really excited when I met our model Jada as she was a dark red

brown and lightening her to our Icy Aurora look for the new LightDimensions Collection would be a

beautiful transformation. I used LightDimensions Silk Lift Strong in thin slices in a compacted foiling

technique to create the perfect amount of lift. It is super smooth to apply and the lift was really efficient,”

explained Goldwell International Artist Rebecca Hiele. “After her lifting service, I used the Brightener

Natural with @Cool Pink to her regrowth first, and then to her mid lengths and ends for her Power

Toning. The Brightener and pigment added perfect tonality and incredible shine,” she concludes, and

the results are stunning. As a colorist behind-the-chair, Rebecca also shares, “Power Toning, with

Natural or Silver Brightener, is a service I’m doing in salon consistently. Adding different @Pure

Pigments gives my blondes stunning tonal finishes and the option of a 5-20 minute processing is perfect

for all blonde canvases.”

Goldwell's Light

Dimensions provides a

line-up of highperformance


and several impressive

Collection Techniques,

ranging from

Mediterranean Ombre

to Electric Blonde.

Visit https://www.


for more info.


Regrowth, mid-length & ends:

Virgin hair 8KN

Regrowth, mid-length & ends:

Full head application of

SilkLift Strong (first mid-length

to ends, second on regrowth)

35 ml SilkLift Conditioning

Cream Developer 6% (20 Vol.)

+ 25 gr (1 scoop) of

SilkLift Strong

+ 3 pumps SilkLift 2in1 Serum


+ 60 ml SilkLift Conditioning

Cream Developer 3% (10 Vol.)

+ 60 ml Brightener Natural

+ 1 drop @Pure Pigments

Cool Pink



Revlon Professional

Nick Stenson for Ulta

Mika Rogerson for JPMS

Color me


Time to celebrate the post-pandemic world with beautiful

color - all enhanced, protected and maintained with bond

builders, shampoos, conditioners, and masks. Maggie Mulhern

Dimension never goes out of style. Mika Rogerson uses the NB series from Paul Mitchell’s The Demi to

create her “Wind Blown Bronze”, color that is accented with balayage high and lowlights. “I’m loving the

gorgeous warmth and that soft beigey neutral feel to it,” Roberson says. Natural looking blonde is what Nick

Stenson, celebrity stylist for Ulta Beauty and Matrix, believes is on point for summer. “Gentle highlights

that ‘look’ like they were created by the sun give the perfect dimension,” he says. New products have been

introduced to the Oribe Hair Care Bright Blonde Collection to cater to those special blonde hair color

needs including Bright Blonde Essential Priming Serum (to replenish moisture and eliminate brassiness)

and Bright Blonde Sun Lightening Mist (for heat controlled highlights from the sun or a blow dryer.)


Keeping blonde shades fresh,

bright and illuminated is the

goal of Aveda’s Blonde Revival

Triple-Action System, designed

to revive color, softness and

smoothness in one use and

includes a purple toning

shampoo and purple toning

conditioner, all to enhance and

maintain professional blonde

color finishes.

James Pecis for Oribe Hair Care




Lindsey Olseon for Sam Villa

“Blonde Finishing” is the latest from Sam Villa’s Lindsey Olson.

“Having dimension in blonde hair allows texture to pop.” Guy Tang’s

new #LIFTMEUP blonding system makes it easy to lift the hair 6

levels for highlights while toning simultaneously.

Wella Professionals

Guy Tang

Schwarzkopf Professional

Pro needs

The Schwarzkopf

Professional FIBRE

CLINIX range provides

customizable treatments

– all based on results

from the SalonLab

Analyzer & Smart App

which works from

hairdresser expertise and

enhances the experience

for both the professional

and client. BlondorPlex,

just introduced by

Wella Professionals, is a

lightening powder with

bond builder technology

to help prevent damage

while offering multiblonde


Color Touch now offers 4

new shades in the rose and

soft red families. Invigo

Blonde Recharge fights

brass and conditions with a

cool blonde shampoo and

a cool or warm conditioner.

10 color


Eufora is celebrating glamorous color with Hollywood Blondes, a base shade accented with

custom placed balayage and two toning formulas for hi-def sheen. The color is protected

and enhanced courtesy Eufora’s Color Elixir Professional Additive which keeps the bonds

from breaking in the first place! Formulation and placement is what makes Goldwell’s

“Vintage Yellow” color melt a must for fashionable clients this summer. Silklift Strong

is enhanced with Pure Yellow Pure Pigments drops, while Elumen Play is used on the

balance of the hair. To keep all color-treated hair conditioned and nourished, R+Co BLEU

has introduced Primary Color Masque to strengthen and seal the cuticle of processed hair.



Short stories

Ever since the first liberating bobs of the 1920s, short hair

styles have become the ultimate fashion-forward option.

Marie Scarano and Gary Kelly

There is no description for long locks that short locks can't fulfill as well or even better! Sexy? ☑ Gorgeous? ☑ Stylish ☑

- not to mention classic or contemporary, quirky or queenly, tame or textured. It looks like these styles are ticking all the

boxes. Whatever the look you're craving, there is a spectacular bob, crop, shag, or pixie cut that is sure to suite you to a T.


This contemporary look was designed by to capture all the positive vibes of the first post-pandemic America's Beauty Show. A nod to the

shag, but in a luminous, summertime blond. The face-framing, disconnected cut lends movement and livability, and the flirty, point-cut

bangs call attention to the eyes.

The Ulta Beauty Pro Team for America's Beauty Show (USA)

Hair: The Ulta Beauty Pro Team for America's Beauty Show

Hair: James Pecis for Oribe Hair Care


Stylish volume can often be achieved with a great cut. Why not just give beautifully-shaped curls free rein? Don't

fight mother nature, just go with the flow! Not a curly-girl? Maybe you can opt for a bluntly layered, sideswept bob.

For added oomph, add some volume to the roots for height and run fingers through for a rocker vibe.

Hair: James Pecis for Oribe Hair Care (USA)

12 looks


In spite of the name of the collection to which this shot belongs, there's nothing bookish about this

chic yet edgy look for all seasons. Yet there are all the elements of a great novel - black & white, light

& dark, conflict in the lengths, and - most of all - a happy ending! The perfect melding of creatively

innovative cutting and color placement make a stunning fashion statement, minimalist and over the

top at the same time.

Hair/Styling: Michael Haase for Platinum Black @ Michael Haase Salon; Photo: Nick Berardi;

Make-up: Eric Allen; Products: Wella Company (USA)

Hair: Michael Haase

Hair: Ken Picton


“I love the versatility of short hair! The right cut allows for such diverse styling; from a smooth, sleek

finish to more textured looks like this, which really let you play with movement and create something

very personal. Post-pandemic, whether that's trend-led looks like a modern mullet or something more

commercial and wearable like a layered crop, people are embracing real cuts and stronger shapes again

– which can only be great news for us hairdressers.” Ken Picton

Hair: Ken Picton, Ken Picton Salon; Photo: Andrew O’Toole; Make-up: Kylie O’Toole;

Styling: Ella Murphy; Products: L’Oréal Professionnel. (UK)




The beauty of the bob is that it can be clean and classic or... something completely different! “One of the

fiercest versions of a bob. This truly graphic bob plays a huge role, literally balancing on a projected

undercut. The micro slashed, spliced fringe completes the look.” Errol Douglas MBE (UK)

Hair: Errol Douglas MBE, Errol Douglas London; Photo: Andrew O’Toole.

Hair: Errol Douglas

Hair: Dylan Tung


“I draw my inspiration from the caterpillar’s transformation into a butterfly. I sought elements that can

be found in nature to create a look that is full of life, and that has movement – just like the wings of a

butterfly – with the same shimmering hues lending numerous facets and reflections. I wanted it to be

daring and extravagant, yet maintaining femininity and keeping the style on-trend. I applied

disconnected, texturized, deep point cut technique to achieve the smooth trendy look. For finishing

touches, I applied Goldwell Dry Texture Spray for easy, free styling and texture.”

Hair: Dylan Tung from Evolve Salon (Singapore)

124 trends trends 125


There is a common misconception that short hair limits a girl's styling options, but WhitneyVerMeer dispels these fears with this pixie

look - a bit extreme with the close shave and fade on the sides but just the right length on top. This androgynous look can be changed

up with a minimum of product and a flick of a comb. Slicked to the side when getting down to business, textured and tousled for a

more casual, easy-going look with eye-brow tickling bangs. What's not to love?

Hair, styling, photo: Whitney VerMeer (USA)

Hair:: Claire

Hair: Whithey VerMeer

Hair: Goldwell


Sometimes all you need is dramatic color to bring a casually tousled pixie to life. Natural looking texture is the key to this wash-n-go

beauty, perfect for carefree summer fashion. Add vibrant claret red and style with Goldwell's StyleSign Soft Waver onto damp hair

layered over with StyleSign Diamond Gloss. Dry with a diffuser on medium setting and allow to cool completely. Dress out using your

fingers and style with StyleSign Unlimitor. Easy as pie!

Hair: Goldwell (USA)




“This image was inspired by the Goldwell Hair Color Style Collection 2021. We believe the haircut is one of the first things

people notice when you make a change, especially in the case of women. Along with the pixie, the bob is one of the most

significant hairstyle trends of late, so if a client is interested in wearing a classic bob, try mixing things up with wavy texture and

a disconnected haircut on the horseshoe section, as it can really bring hair back to life and create some beautiful movement to the

hair while building up the volume at the back.” Peter Wu @ Coloriste Hairstyling & Eason Chen @ EROS Hair Styling (Taiwan)

Hair Colour: Peter Wu @ Coloriste Hairstyling; Hairstyle: Eason Chen @ EROS Hair Styling;

Styling: Yu-Hao Chang; Make-up: Justin lien

Hair: Peter Wu and Eason Chen

Hair: Martin Crean


“This image evokes feelings of calm and solace, key to improving our well-being, which is at the forefront of all our thoughts at the

moment. The soft, pearly pink hues are indicative of health and vitality but also bring a subtle sense of fun to lighten our mood.”

Martin Crean (UK)

Hair: Martin Crean and the MODE Hair Artistic Team; Make-up: Lan Nguyen-Grealis;

Photo: Richard Miles

16 looks


“I love a good cut, so I am totally here for short hair in the summer months! The weather is getting

warmer, everyone is happier, it is literally the perfect time to experiment with a shorter cut. Getting nice

movement in the hair is key, as I think short hair has to move. Soft lines next to bold shapes always looks

stunning, almost classic and timeless. I love a good undercut too, it’s perfect to take some weight out for

anyone who has a lot of hair, but also a great way to have some fun with your hair and add a bit of edge.”

Paul Falltrick (UK)

Hair: Paul Falltrick; Photo: Barry Jeffrey; Make-up: Elizabeth Rita: Styling: Magdalena Jacobs.

Hair: Sharon Cox

Hair: Paul Falltrick


Soft elements of disconnection enable movement and fluidity to what is a signature Sanrizz classic: a

razor-sharp, new geometric bob. Psychedelic tones of petrol, mahogany, sepia and gold flow through

the hair in a brickwork print. To finalise the look, high polish and texture create drama and strength.”

Sharon Cox @ Sanrizz (UK)

Hair: Sharon Cox @ Sanrizz; Photo: Andrew O’Toole.

124 trends trends 125

Matthew Morris

Amber Hensley

Team Jose Luis Salon

Joey Posner

Heggy Gonzalez

Alisha Kemp

Madison Pollick

Ruth Roche

Chrystofer Benson

NAHA spirit

Vivienne Mackinder

Carlos Estrella

Matthew Morris

Cut, color, texture, styling, men’s, educators, make-up, salon

team & more. All the inspiration you crave can be found here.

The North American Hairstyling Awards - more popularly known as NAHA - is the most prestigious professional

beauty competition in North America, honoring hairdressing’s top artists and pushing the boundaries of skill and

creativity. Estetica firmly believes in the resilience of the professional beauty community, which has brilliantly

overcome the challenges of the past year and wanted to pique our readers’ curiosity with just a sampling of work by

some of the amazing finalists. Congratulations and best of luck to all the 2021 Finalists for exemplifying creativity

and artistry, even during the toughest of times. You are all winners!

18 event

Paul Periera

Dana Caschetta

Damien Carney

Save the date! Aug 29, 2021 at Mandalay Bay - Las Vegas, for the NAHA awards! The Professional Beauty Association and

Mandalay Bay are dedicated to providing a safe environment for all participants. In accordance with government guidelines and

local mandates, all recommendations for capacity limits, physical distancing, increased sanitization and other safety protocols

will be followed. All finalist photos on these pages Courtesy of #NAHA2021 and the Professional Beauty Association.

Julie Vriesinga

Nick Stenson_

Michael Albor

Cassie Carey

Silas Tsang

Chrystofer Benson

Suzanne Sturm

Silas Tsang

Daniel Holzberger

Melissa Musseau

Evalyn Johnson

Sharie Valcin


Isidro Valencia

Aubrey Petty

Beauty at

its best

America’s Beauty Show 2021 is set to take place in Rosemont,

Illinois. That’s where you are going to want to be on

September 11 and 12, raring to work, learn, and party!

Ahhhh.... getting back to the things we’ve been missing for too long! The camaraderie, the fragrances, the lights, the

shows, the absolute buzz on the exhibition floor... finally America’s Beauty Show, after the 2020 cancellation in the

wake of the Covid-19 pandemic, is back bigger and better than ever. Indeed, Cosmetologists Chicago is reuniting

licensed beauty professionals for three wonderful days of in-person education, discovery, and community in Rosemont,

IL on Saturday, Sunday and Monday, September 11-13.

Attendees will experience education from a star-studded lineup on color, cutting, barbering, nails, business, wellness,

extensions and more. And because community never goes out of style, there will be two nights of outdoor, live

entertainment in the Rosemont Entertainment District. Attendees can reunite safely and comfortably as they dine and

20 event

dance with colleagues and industry friends. “The health and safety of our attendees is our highest priority,” said

Convention Center Executive Director Chris Stephens. “We closely track and follow all best practices and guidance

from the CDC and the Illinois Department of Public Health.” And to kick off the celebration of this all-important

beauty pro gathering, Nick Stenson, on behalf of the Ulta Beauty Pro Team and America’s Beauty Show, designed

a unique and festively colorful trend collection, featuring a wide variety of color, cut and textures, some nodding

to 90’s street styles, others visionary contemporary inventions, all framed in Joan Miró-inspired color blocks and

meandering designs. “ABS 2021 is right around the corner and we can’t wait to celebrate! This collection embodies

fun, beauty, celebration and the spirit of getting together live and in-person during America's Beauty Show.

We can’t wait to meet up at ABS!” said Nick.

You’re invited to America’s Beauty Show, September 11-13, 2021

in Rosemont, IL at the Donald E. Stephens Convention Center.

It will be a gathering like no other. More information can be found

at, Let’s celebrate! It’s where you belong.

Bright, platinum, icy, honey,

ash, .... don’t just go blond!

Be the best blond you can,

the blond you’ve always

dreamed of being. Try a bubbly

bouffant or a Boho braid...

and make it yours.

Hair: James Pecis for

Oribe Hair Care

Say “no”

to nuance!

Best of


“With bright

blonds, bold hues,

and dramatic cuts,

summer is vibrant

and personalized”



24 vision

“A choppy bob in bold

3D colors for carefree

summer fun”

Best of


A short, layered bob can be classic... or

maybe not. Add a fashion-forward edge with

a bold base color - orange, green, blue, or

pink... and dimension with high-lights and


Hair Nick Pagano @nickpaganohairdesign

Goldwell National Artist

Photo: Andrea Urbinati

Photo editing & design: @missdrb

MUA: Cheryl Esposito @cheryl.emakeup

Barbers! Strut your stuff!

Precision fades, subtle designs,

contrasting lengths, super

styling. Creativity in

hairdressing for men.

Why not!?

Hair: Wahl Disruptour Team

John Carmona

Kevin Nguyen

Trevor Moots

Zach Ramsey

Nieves Almaraz

Best of



lengths, stealth

cuts, and subtle

hair tattoos...

80s anyone???

Yes, please!”



28 vision

“Pitch black or

icy white, arcs

and angles –

ain’t nothing

square about

these looks”

Best of


A fashion-forward vision mekes for stunning

creativity in designing looks that are

destined to become either historic

hairdressing icons or timeless classics.

Hair cut, color, styling: Michael Haase,

Wella Top Artist @ Salon PlatinumBlack

Photo: Michael Haase

Products: Wella Company

Never stop learning.

I’m still doing it and will

continue to do so until

the end of my days...

Raffel Pagès

Icon... Legend

It is with much sadness and regret that we must report

on the sudden passing of our dear friend - a global icon

in the world of international hairdressing, Raffel Pagès.

Sergi Bancells

A wonderful human being, an inspiring artist, an overwhelmingly successful

businessman, Raffel was the founder and director of the chain of salons that bears his

name and which currently has 80 establishments in Spain, employing more than 300

people. The son of a hairdresser, he learned to love hairdressing at the prestigious Carita

in Paris, under the guidance of his mentor and teacher, Rosy Carita. There, his soul as a

hairdresser was formed, theoretically, philosophically and emotionally. Back in Barcelona,

he worked with his father and his brother in the family business before opening his

own salon. In the mid-70s he began to travel throughout Europe, starring in shows,

seminars and ateliers, where he conveyed his passionate understanding for the profession

- something Raffel called “Peluqueria Emocional”- not only carried out with the hands,

but with the senses and emotions. In the Olympic year of Barcelona 92, he inaugurated

his renowned Instituto de Perfeccionamiento, a temple of education where thousands

of hairdressers have been trained and the starting point of the exponential growth of his

firm. In the 90s, Raffel opened salons throughout Spain, in Italy and even in his beloved

Paris. For Raffel, the keys to success were his four I's: Investing, Investigating, Intuiting

and Innovating - in addition to continuing to firmly believe in ongoing training, with the

aim of evolving constantly: “You have to learn throughout your life, I am still learning and

will continue to do so until the end of my days.“ Passionate about art and history, in 1960

he began to collect objects related to hairdressing, founding the most important Museum

of the History of Hairdressing in the world, located in Barcelona and which today exceeds

14,000 pieces. In recent years, Raffel received in London the prestigious Hair Legend

Award from the AIPP during the world famous Alternative Hair Show, while continuing

to dedicate much of his time to growing his Museum and following his chain of salons

together with his two daughters, Carolina and Quionia Pagès. Estetica has followed the

brilliant career of Raffel Pages for more than four decades, since his first successful show

at Cosmoprof 1975, when Estetica's founder Mino Pissimiglia dedicated an article to him

proclaiming him a “new star in hairdressing”. Throughout time, there have been countless

encounters, shared stories, articles ... together with Raffel, with whom we have always

been united in great friendship.

Raffel recently won the prestigious

AIPP Hair Legend Award in London

during the Alternative Hair Show,

while continuing to dedicate much of

his time to the growth of his Museum

and to personally follow his chain of

salons together with his two

daughters, Carolina and Quionia

Pagès. Still today, they continue to

lead the family business, respecting

the values on which it was founded.

in memoriam




Hair: Adrian Gutierrez/Photo: Damien Carney

Make-up: Joanne Gair/Styling: Nikko Kefalas



In a world where grey is increasingly prevalent, what could ever be better than to add a bit of fun and a splash of colour? Let’s be

dazzled by joy and envelop ourselves in innumerable gradations of every hue, stimulating our imaginations while we go on our

journey through life. Embrace your inner-rainbow and let colour consume you inside and out!

In un mondo in prevalenza grigio, cosa c’è di meglio che aggiungere un po’ di divertimento e qualche pennellata di colore? Lasciamoci

abbagliare dalla gioia e avvolgiamoci in infinite sfumature di colore che stimolino la nostra immaginazione, mentre proseguiamo il

nostro viaggio attraverso la vita. Abbracciate il vostro arcobaleno interiore e lasciate che il colore vi pervada, dentro e fuori!

Was könnte in einer Welt, in der Grau immer häufiger vorkommt, besser sein, als ein wenig Spaß und einen Farbtupfer hinzuzufügen?

Lassen Sie sich von Freude blenden und in diverse Farbnuancen einhüllen, die unsere Fantasie anregen. Umarmen Sie Ihren inneren

Regenbogen und lassen Sie die Farbe auf sich wirken!

Dans un monde où tout est gris, la meilleure manière de stimuler la bonne humeur est de lui apporter quelques touches de couleurs !

Laissons-nous nous illuminer par la joie et nous remplir de cette palette infinie de couleurs qui stimulent notre imaginaire et nous accompagnent dans

notre parcours de vie. Libérons notre arc-en-ciel personnel et laissons la couleur stimuler notre for intérieur ainsi que notre environnement extérieur.

En un mundo donde el gris es cada vez más frecuente, ¿qué mejor que agregar un poco de diversión y un toque de color? Déjanos

deslumbrarte por la alegría y envolverte en innumerables gradaciones de todos los matices, estimulando tu imaginación mientras

avanzamos en nuestro viaje por la vida. ¡Abraza tu arco iris interior y deja que el color te impregne por dentro y por fuera!



If you want to explore Tribal then play with colour combos, but be

extreme! Remember that anything goes with anything, so discard the

shackles of convention and break free from preconceived ideas.

Se volete esplorare il tribale potete giocare con le combinazioni di

colore, purché siano estreme! Ricordate: tutto si abbina a tutto, perciò

liberiamoci dalle catene delle convinzioni e dei preconcetti.

Wenn Sie den Tribal-Trend erkunden möchten, dann spielen Sie mit

Farbkombinationen, und zwar extrem! Denken Sie daran: alles passt zu

allem. Befreien Sie sich von Konventionen und vorgefassten Ideen.

Envie d'une tendance tribale ? Jouez avec les combinaisons de

couleurs les plus extrêmes. Sachez que tout peut fonctionner et que

tout est permis. Alors, libérez-vous des conventions et des aprioris.

Si quieres explorar lo tribal, juega con combinaciones de colores, ¡pero

sé extremo! Recuerda que todo vale, así que desecha los grilletes de

las convenciones y liberarte de las ideas preconcebidas.

Hair: Anne Veck

Photo: Magic Owen/Make-up: Morgan Defre


Catwalks Photos: Adriani

Dolce & Gabbana

Dolce & Gabbana


Hair: Anne Veck

Photo: Magic Owen

Make-up: Morgan Defre

Hair: Andrew Smith

Photo: Richard Miles

Make-up: Louise Lerego

Styling: Magdalena Jacobs

Hair, Photo & Make-up: Harri Åkerberg

Hair: Alexander Dinter @ La Biosthétique/Photo: Anna Bauer/Make-up: Steffen Zoll

Hair: G. Nevado, E. Lozano

@ Eternian Kreactivos

Photo: David Arnal

Make-up: Ana Yuste Kripa

Hair: Gogen Team as Alter Ego Italy International Creative Director

Photo: Marco Di Filippo @ TM Studio Productions

Bobbin’ along


Hair: Carla Bergamaschi

& the Artistic Team Inebrya

Photo: Filippo Fortis

Creative Director: Toni Pellegrino

Artistic Director: Salvo Binetti

Hair: G. Maltese, S. Peluso

Photo: Domen & Van de Velde

Products: Redken, Kérastase,

L’Oréal Professionnel

Hair: Compagnia della Bellezza

Hair: HC Artistic Team

Photo: Davide Cirillo,

Alessandro Gennusa

Make-up: Marta Basiglio

Products: Wella Professionals

Softest shades of... gelato!

You can almost taste the

pistachio and lavender...

Creative Director: Simon Ellis

Cut: Tyler Johnston

@ Schwarzkopf Professional

Colour: Viola Landsky

Photo: Simon Emmet

Make-up: H. Branscheidt, L. Breitfeld




Laura Biagiotti

Catwalks Photos: Adriani



The fire is never out while one small flame is still flickering - it takes just one

spark to reignite the inferno! Forget the consequences; who has the audacity

to take ownership of the hottest end of the spectrum?

Il fuoco non è spento finché c’è ancora una piccola fiammella: basta una

scintilla per riaccendere l’inferno! Dimenticate le conseguenze: siete abbastanza

audaci da appropriarvi della parte più calda dello spettro cromatico?

Das Feuer ist nie erloschen, solange noch eine kleine Flamme flackert - es

braucht nur einen Funken, um es neu zu entfachen! Wer besitzt die Kühnheit,

das heißeste Ende des Spektrums zu erobern?

Le feu qui est en vous ne peut s'éteindre tant qu'une petite flamme est

encore là pour le réanimer ! Une seule étincelle et tout peut repartir. Prêt pour

le grand saut ? Concentrez-vous essentiellement sur la partie la plus chaude

du spectre chromatique.

El fuego nunca se apaga mientras exista una llama. Solo se necesita una

chispa para reavivar el infierno. ¡Olvídate de las consecuencias! ¿Te atreves

a apropiarte del extremo más caliente del espectro?


Direction: Roberto Bombardieri/Hair: Emsibeth Artistic Team

Photo: Tiziano Zatachetto @ Zatac/Make-up: Max Moretto

Hair: Jorge de Sancho

Photo: David Arnal

Make-up: Anna Gonzalez

Styling: Carmen Marco

Hair: Kobi Bokshish

Colour: Stevie English

Photo: David Mannah

Make-up: Pablo Morgade

Styling: Josie McManus

Hair & Photo: Chung-Yang Su

Colour: Sanja Scher

Make-up: Ann Stevens

Styling: Jessica Jade

Hair: Ken Hung @ Salon Era/Photo: Babak/Make-up: Maria Li/Styling: Sirena Shonuck

Hair: Chad Demchuk/Photo: John Rawson/Make-up: Lan Nguyen/Styling: Jamie Russell

Hair: Klaus Peter Ochs/Photo: Studio Zajaczek/Products: Wella Professionals, Hairdreams

Hair: Isaac Martín/Colour: Sita Zoroa/Photo: Esteban Roca/Styling: Joss Blaké

Hair too

hot to


Hair: Mark Leeson

Photo: Richard Miles

Make-up: Lans London

Styling: M&R

Products: Revlon Professional

Artistic Direction:

Marco Migliorelli @ Jean Paul Mynè;

International Colour Ambassador:

Sergio Laurenzi

Photo: Gianvito Caputo

Make-up: Paolo Nicolai

Hair: Safy Burton

Photo: David Greensmith

Make-up: Rebecca Butterworth

Products: Goldwell


Hair: P. Di Serafino, S. Minella, F. Di Claudio @ Zero6 Lab

Photo: Justyna Pawlowska

Dolce & Gabbana Liberatore





When nature inspires the shades of fashion it leaves nothing to chance.

Those with a love of flowers will tell you that 'anything goes with green',

but in the natural world there's never really a clash of colours, is there?

Quando è la natura a ispirare le sfumature della moda, nulla è lasciato al

caso. Gli amanti dei fiori vi diranno che "il verde sta bene con tutto", ma in

fondo in natura non c'è mai uno scontro di colori, no?

Wenn die Natur die Mode inspiriert, geschieht nichts per Zufall. Diejenigen,

die Blumen lieben, werden Ihnen sagen, dass ‚zu Grün alles passt’, aber

gibt es in der Realität einen echten Farb-Clash?

Quand la nature inspire la mode, rien n'est laissé au hasard. Les amoureux

du végétal vous l'affirmeront : "le vert fonctionne avec tout". Dans la

nature, les couleurs ne sont jamais en rivalité. Vous êtes bien d'accord ?

Cuando la naturaleza inspira a la moda, nada queda al azar. Los amantes

de las flores te dirán que ‘el verde va bien con todo', pero en el mundo

natural nunca hay un choque de colores, ¿verdad?


Catwalks Photos: Adriani

Hair: Giovanni Iovino for Cotril

Photo: Pasquale Abbattista



Hair: Patrizio Di Serafino,

Simone Minella, Fiorindo

Di Claudio @ Zero6 Lab

Photo: Justyna Pawlowska

Styling: Carolina Turra

Products: Wella Professionals

Hair & Art Direction: Tom Connell/Colour: Ashleigh Hodges/Photo: Jon Gorrigan

Make-up: Jose Bass/Styling: Steph Stevens/Products: Davines

Hair: Dominik Podwika/Photo: Sonia Kumidaj

Make-up: Wiola Szkudlarek/Styling: Aleksandra Fu/Products: Rica

Hair: HC Artistic Team/Photo: Davide Cirillo, Alessandro Gennusa

Make-up: Marta Basiglio/Products: Wella Professionals

Hair: Martin Crean @ Mode

Photo: Richard Miles

Make-up: Roseanna Velin

Styling: Magdelena Jacobs

Hair: Marc Antoni Artistic Team

Photo: Jamie Blanshard Photography

Products: Joico

Hair: Compagnia della Bellezza

Pink waves dappled in

reflected light: it’s a long

story... and every girl’s

pastel dreamscape.

Hair: Viktoriia Vradii

Photo: Tony Le-Britton

Make-up: Evgeniya


Styling: Irina Dzhus



Multiply, intensify, beautify... colour without boundaries, combinations

without end. When you enter the rainbow-zone your options are limitless,

but the only way forward is to go into the depths and emerge renewed.

Moltiplica, intensifica, arricchisce... colore senza confini, combinazioni

illimitate. Quando si entra nell'arcobaleno le opzioni sono infinite, ma l'unico

modo per andare avanti è scendere in profondità e riemergere rinnovati.

Multiplizieren, intensivieren, verschönern ... Unendliche Farben und

Kombinationen. Der Regenbogen ist grenzenlos. Der einzige Weg nach vorn:

in die Tiefe gehen und Neues entstehen lassen!

Amplifier. Intensifier. Enrichir. Des couleurs sans limites et des

combinaisons démesurées. Lorsque l'on entre dans l'arc-en-ciel, les

possibilités deviennent infinies. L'unique manière d'avancer est de plonger

dans les profondeurs pour en ressortir renouveler !

Multiplica, intensifica, embellece... ¡color sin límites! Cuando entras en la

zona del arco iris las opciones son ilimitadas. El único camino a seguir es

adentrarse en las profundidades y emerger renovado.

Mark Fast



Mark Fast

Art Direction: Laurent Voisinet & Pascal Latil

Hair: Laurent, Carole & Manon Voisinet/Photo: Pascal Latil

Mark Fast

Catwalks Photos: Adriani


Art Direction:

Laurent Voisinet & Pascal Latil

Hair: Laurent, Carole

& Manon Voisinet

Photo: Pascal Latil

Make-up: Ambre

Products: Wella Professionals

Art Direction: Andrew Smith

Colour: I. D’alessandro, A. Sbreglia

Photo: Kamil Strudziński

Make-up: Mary Cesardi

Tufted, tousled, undone:

when was ‘natural’

anything but perfection?

Love the true you.

Hair: Team Contrasto @ Fanola

Colour: Alessandro Fiorin

& Gionathan Contino

Photo: Marco Di Filippo

Hair: Dee Parker Attwood

@ Wieselmann

Colour: Dee Parker Attwood

& Katie Ryman

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Hair: Shogo Ideguchi

Photo: John Rawson

Make-up: Lan Grealis

Styling: Jamie Russell

Girly Pink?


Hair & Styling: Davinia Cuñat Ripoll

Photo: Esteban Roca

Make-up: Cristina Garcia

Products: Revlon Professional

Hair: Mark Leeson/Photo: Richard Miles

Make-up: Lans London/Styling: M&R/Products: Revlon Professional

Hair & Colour: Viktoriia Vradii/Photo: John Rawson

Make-up: Annie Lysenko/Styling: Irina Dzhus

Hair & Styling: Davinia Cuñat Ripoll/Photo: Esteban Roca

Make-up: Cristina Garcia/Products: Revlon Professional

Hair: Kobi Bokshish @ Intershape Hairstylists

Colour: Stevie English @ Stevie English Hair/Photo: David Mannah

Hair: Olga García

Photo: David Arnal

Make-up: Jose Luis Blasco

Styling: Visori FashionArt

Sorbet, chocolate,

champagne: more

inspiration to

pique our appetites

in every sense!

Hair & Art Direction:

Joey Scandizzo

@ Eleven Australia

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Kate Gaskin

Rick Owens



Razzle dazzle yourself - it'll be worth it! Have faith in the alternatives and take

that bold step beyond the conventional and into the surreal. OK, beauty is in the

eye of the beholder, but honestly, do we really care who's looking anymore?

Lasciatevi abbagliare, ne varrà la pena! Credete nelle alternative e fate quel passo

coraggioso oltre il convenzionale e verso il surreale. Ok, la bellezza è nell’occhio

di chi guarda, ma onestamente, a chi importa più chi sta guardando?

Blenden Sie sich selbst - es lohnt sich! Wagen Sie den kühnen Schritt ins

Surreale. OK, Schönheit liegt im Auge des Betrachters - aber mal ehrlich,

kümmert es uns wirklich, wer noch hinschaut?

Laissez-vous éblouir, cela en vaut vraiment la peine ! Acceptez de faire un pas dans

un univers alternatif, au-delà des conventions, où le surréel est une nouvelle réalité !

La beauté est dans le regard de celui qui l'observe. A lui de faire son choix ?

¡Déjate deslumbrar! Ten fe en las alternativas y da un paso más allá de lo

convencional. ¡Ve hacia lo surrealista! La belleza está en el ojo de quien mira,

pero ¿nos importa quién está mirando?

Hair: Shy+Flo/Photo: Karine & Oliver

Make-up: Sophia Sing, Iris Kümin

Rick Owens


Hair: Ismahan Obenali/Photo: G+K photo

Make-up: Florence Claire

Hair: Manuel Mon & Gonzalo Zarauza

Photo: Pavel Zverev & Alina Paranina

Catwalks Photos: Adriani

Hair: Senen Armas

Photo: Eduardo Melo

Make-up: Marisol Bullon

Styling: 442 Fashion hunters

Hair: Alexis Ferrer @ Anna Ferrer

Photo: Rafa Andreu

Make-up: Mary Torres

Hair: Stacey Smoker

Photo: Andrew Werner

Make-up: Heath Bryant-Huppert

Styling: Kyndall Minley-Marshall

Hair: Kumenhair/Photo: David Arnal/Make-up: Ana Paola

Art Direction: Teresa Romero/Hair: Jose Luis Buitron/Photo: Nico Nordstrom/Make-up: Tanya Ortega

Hair: Dylan McConnachie @ Salon64/Photo: Caz Dyer

Make-up: Emily James

Art Direction: Teresa Romero/Hair: Jose Luis Buitron/Photo: Nico Nordstrom/Make-up: Tanya Ortega

Hair: Justo Seoane

@ Antonio Calvo Estilistas

Photo: Danny Goiri

Make-up: Maria Freire

Styling: Antonio Calvo

Where to go?


Hair: Virginia Martinez

@ Yoko-Pels

Photo: David Arnal

Make-up: Sylvia Mengual

Products: Schwarzkopf


Hair: Cos Sakkas

@ Toni&Guy London

Photo: Jack Eames

Hair & Photo: Jose Urrutia

Make-up: Peluquería Jose Urrutia

Styling: Veronica Calpa Perugachi

Products: Revlon Professional

Don’t be modest,

revamp your

greatest asset with

colour - then live

your hair dream.

Hair: Sandy (Chang Hsin-Wen)

@ Visavis

Photo: Dean

Make-up: Tseng Ya-Fan

Products: Shiseido

Professional Taiwan



A new digital way to enhance

international business is

now available!

An editorial and digital

service supporting hair & beauty

product manufacturers in enterprises

into new international markets.







new sites...

One thing we have learned from the pandemic is the

overwhelming importance of digital tools and media for

keeping in touch... and Estetica is on the job!

It’s hard to know where to begin when it comes to talking about sectors hit extraordinarily hard by

lockdowns during the Covid-19 pandemic. Among these is, of course, the hairdressing sector. But it is also

true that hairdressing was one of the sectors that succeeded in responding to such setbacks brilliantly,

continuing to work, train, communicate, and post on Zoom, Facebook, Instagram, websites and more...

exploiting the power of the internet to the fullest. And through it all, the Estetica Network was on the job as

well, reaching a vast professional hairdressing audience – hairstylists obviously, but also distributors,

manufacturing companies, trainers and educators. keeping the entire globe connected via 20 specialized

national portals in local languages - from the United States to Brazil to China and Indonesia, reaching

across major European nations - with corresponding pages on Facebook, Instagram, and hundreds of

thousands of professionals who follow our publications from every corner of the globe. And just as we

strive to keep the stunning formats and graphics of our hard copy interesting, fresh, and updated, we

decided to update our website as well, with a spiffy three-in-one USA-UK-WORLD portal, brimming with

global coverage of the hairdressing universe at your fingertips - for English speakers worldwide!


Estetica magazine is sought out by salon professionals worldwide for its spectacular imagery and

coverage of trends, people, events and more, providing both information and inspiration. But today we

are extending our mission to keep our professional readers up to date on everything that is happening

in the world of coiffure in an even more professional and timely context. Advertising & P.R. Manager

Nives Carena says, “Our priority has always been and continues to be to provide a digital portal and

forum for our partners that is on the same par as our beautiful magazine, a platform where they can be

honored and proud to reach their audience.” The Estetica Network team was determined to embark on

a restyling of the website that would flaunt a more contemporary appeal for an even wider audience,

but also be more functional and easier to navigate. The USA-UK-World is the perfect trifecta, enabling

vistors to give their curiosity free rein and engage on more levels, expanding their horizons and

opening up more possibilities for news, education, and - most importantly - inspiration.

Come see and explore at!

Some numbers

Online it's the numbers that count... so far the new site offers

plenty of information and inspiration, thanks to:

• 8420 articles posted

• over 40 thousand images uploaded

• over 6 thousand videos uploaded

• about 20 new articles created weekly

Just a sampling of

the appeal of the

new graphics of the

newly designed


com website,

worldwide coverage

of hairdressing at

your fingertips.

Now that the new website is up and running, we are expecting

visits and engagement to rise exponentially. Be part of the buzz!!

Come visit us at



Stars light,

stars bright...

It’s complicated... product development, usage, tools, retail,

cutting-coloring-styling techniques, business, marketing, and

social. What’s a brand to do? Get the brightest stars in the

hairdressing firmament to convey the message & mission.

Anyone in the hairdressing business knows that there is much more to it than just producing quality

products and getting them to hairdressers in their salons. Today’s hairdressers are obviously required to

know their trade: cutting, coloring, styling... and so much more! Even before the pandemic and all its

inherent organizational and health concerns, the salon owner who wants to be a successful business

owner must also have a basic understanding of salon design, accounting, retail techniques, staff training,

social media and marketing strategies, and even sustainability (to meet the demands of an increasingly

selective and savvy clientele).

So the brands decided to go to the proverbial “horse’s mouth” - the hairdressers themselves. Not just your

run-of-the-mill salon pros, but those who have actually been through the mill, with extraordinary skills

behind the chair, years of experience, visionary creativity, and an outstanding knack for communication.

The Brand Ambassador or Creative Artist is the buffer between the brand and the hairdresser - a dreamy

job that puts them on the cutting edge of product development and often as trendsetters. Their main role

usually revolves around education - a guiding light - teaching hairdressers both online and off about the

potential of new products and tools, new techniques, the latest trends, sharing know-how and experience

with expertise, passion, and conviction.


Chatchawan - aka John (left) -

Phuatanyawongvelendis - owner

of The White Box Salon and

Barbershop in Thailand, believes

strongly in the power of Andis

education and holds workshops

throughout the country to help

set up the next generation of

barbers for success. Hayden

Cassidy (right) arrived in London

via Dublin and Berlin, with a

barbering style influenced by

hairdressing fused with sharp

edges and fading, constantly

pushing creative boundaries.

“Andis allows you to be yourself

and celebrate your uniqueness

and authenticity," says Hayden.


Kylee Heath is just one of the

12 newly elected members of

the R+Co Collective whose job

is to collaborate with the brand

on creating content, product

development and community

engagement. “I have had a crush

on R+Co since I laid eyes on it.”

says Kylee, “The line is curated

so well – from the scent, names,

look and performance.”



World renowned, celebrity

stylist Harry Josh is the latest

Goldwell and KMS Ambassador,

Americas. “The values that drive

Harry – compassion, integrity,

artistry, innovation, hard work,

and sustainability – are the very

same values that drive Goldwell

and KMS,” says Scott Guinter,

General Manager, Kao Salon

Division US. Through social

media, press engagements

and industry events, Josh

will introduce new product

innovations and core collections,

demonstrating and animating the

versatility of the full Goldwell and

KMS product portfolios.

Sam Villa

Sam Villa is an educator par

excellence and delegates his

mission to such hand-picked,

extraordinary talents as Roger

Molina and partner Ellen Devine,

both of whom are Sam Villa

Ambassadors. Ellen & Roger

are always eager to share their

tips & tricks that helped them

expand their skill set through

experience & experimentation.

both on and off-line. Ellen says,

“The Sam Villa brand is all about

#ArtistsSupportingArtists, and you

can feel it.”





“Why Matrix?” Sharon Spellman,

Greg Gilmore, and Rachel Bodt,

readily responded “Diversity”. Greg

explains,“Matrix is a true reflection

of what the world looks like in reality,

and the real reality is that we all are

different, and our differences have

significant contributions to the whole.”

“Matrix revolves around products that

work for ALL hair types and textures,”

say Sharon and Rachel.

Color Space

Lupe Voss, Color Space

Co-Founder and Luiz Gonzalez,

Color Space Educator are

on a mission to reinvent hair

color from the ground up.

Lupe is known for her technical

acumen and “real-life”

classroom style, while Luis’

ability to encourage and

motivate stylists comes from

his experience behind the chair

and his relatable teaching

style. A unique combination

of passion, talent, and



John Mosley and Paula Peralta

are the most recent Artistic

Directors to join the John Paul

Mitchell Systems® team. John,

with his impressive celebrity

clientele, strives to uplift and

inspire others, saying “There’s no

time to waste—we have a job to

do, and it starts with my passion

and love for this industry.” As a

“Los Angeles Curly Hairstylist”,

Paula is a people-person, whether

she’s behind the chair, on social

media or on stage, Paula is

always finding ways to educate

and create connections to fulfill

the company's mission.

Kristi Faulkner

Being a female barber in a male

dominated industry was initially

an enormous challenge, for Kristi,

but she shares, “30 years ago.

I started with my Wahl Peanut

and my Designer and have been

loyal ever since. To know I have

changed one person’s perspective

about using clippers,is what

makes me so excited. Diversity

in the industry is priceless and I

strive to leave a mark of seeing

no skin color... only texture.”

Joanne Rempel

Eufora Color Development

Manager and salon owner truly

mentors her stylists. Indeed,

many of the color looks Eufora

shares come from Joanne's

Salon - Colors Beauty and

Wellness - are rarely her own

work. She constantly encourages

and promotes her team members.

For many, Joanne is the ultimate

embodiment of Eufora's values

and mission.

Amy McManus

This spring Amy became a Wella

Professionals Brand Ambassador,

as a balayage specialist after

overcoming several career

challenges. “Discovering

balayage brought me back to life

and in love with doing hair again.

I was proud of my triumphs when

they’d happen and spent so much

time obsessing over my failures.

It was truly career changing

for me.” Now Amy hopes to

reignite this same joy in other

hairdressers around the world.

Sure, hairdressing is perhaps a trade first and also a business. But the culture behind it reaches so much further

into our past, into the very dawning of humanity and the act of preening, not only of ourselves but also of

those closest to us. Hairdressers are a caring lot, perhaps listeners above all - always working on taking their

consultation skills to the next level. And the best and brightest among them are destined to become teachers

and mentors as well, passing on important skills and tradition, having assimilated the very history and culture

of this trade and intent on instilling the same in generations to come.

Hayden Cassidy, Barber & Andis Global Educator summed it all up when she said, “I think the pandemic has

made us all realise not only the importance of the industry connections with one and other but also how much

we need each other for support and guidance, whatever level we are at. Around the world, I’ve heard of barbers

and stylists everywhere coming together to help each other get through these times and it's incredible to see.

It’s made me realize how incredibly grateful I am to be in this industry and I don't think anybody will ever take

what we do for granted again.”

This article was originally intended as a round-up of brief bios and profiles of some of the greatest artists in

the business... but we were only able to scratch the surface on the wisdom and life lessons they had to share

with us. So it looks like we will be doing a series of article on line on our newly designed website at, where readers will be able to find our more about those introduced here and others.



Getting the

green light

Taking a sustainable approach to your salon business

can optimise efficiency, boost your bottom line, and

appeal to a new category of eco-aware consumers.

Things are finally getting back to normal and salon owners worldwide have had plenty of time during

lockdowns to catch up on education, honing both behind-the-chair skills and business acumen. In order to

help guarantee the success of your salon business today, it’s important to take into consideration reducing

overhead costs as well as attracting and ensuring the loyalty of health-conscious customers seeking safer

and botanical products as well as best-business practices that are good for the planet.

Anna Peters (below), of the Sam Villa ArTeam, and owner, re:TREAT Color + Hair Design Studio in

Clovis, California , installed ECOHEADS shampoo nozzles. “They enhance the shampoo experience at

the bowl with cleaner filtered water, they reduce frizz with tourmaline stones that put negative ions into

the hair, and cut down blow dry time. They also offer double the pressure while conserving up to 65% of

water and energy.” A win for the salon owner, the customers, and the planet alike.

124 adloremter

Hudson Styles, owner of

Hudson Salon, an upscale

salon in north Charlotte,

uses SpectraLights.

“Freestyle Systems’ tools to

make working in the salon

so much more pleasant

and efficient. I have LP12

SpectraLights platforms

with Freestylists and using

a “weightless” hairdryer

completely removes the

strain on your neck and

shoulders when blow

drying. The light

platforms are so beautiful

and provide the perfect

light to see your work and

analyze color,” says Styles.

Nem exceaquunt aut omnis et aut volut reptio coribusam quiam nos quaeperum volor sint

eum quiam quia commosae. Ut latibustecto explibu sdandae. Ehentotas voluptatures es quo

rerchil in poreces quatur? Qui dolessit aspelestoria que estorem autem ex et est, qui comnim

nis duci quat voluptaqui ut volora dolorrum ea ped magnimincte solut es esequas eliquodia

Eped qui voluptae veleseque con nonsedita nonseque

GLO, a specialty salon recycler, has partnered with Industry

Brands to sponsor three month subscriptions of PPE

Takeback Services for struggling salons to mail in their used

personal protective equipment (PPE) supplies through the

Salon Green Dreams campaign. The campaign’s goal is to

provide mailback services free of charge to green-minded

salons that have had to introduce more one-time-use items

(masks, chair covers, etc.) into their business due to

COVID-19 safety protocols.

adloremter sustainability

125 89

For forty years, JPMS has valued doing good for people, animals and the planet, and is devoted to

making operations cleaner and greener. In addition to sustainable formulas, Paul Mitchell® Clean Beauty

(above) is a new line handcrafted with the highest level of natural origin ingredients, organic, ethically

sourced botanicals and innovative bio-based plastic packaging.

R+Co BLEU (below) features 100% recyclable packaging. Bottles and jars are made of 100% postconsumer

recycled material, which use 88% less energy to produce, further lowering the carbon footprint.

Tubes are constructed from bioresin sugar cane plastic, which biodegrades in 180 days in soil and 60 days

in compost. Canisters are crafted from 100% aluminum, a recyclable resource. Cartons and secondary

packaging are developed from 100% post-consumer recycled paper sourced from Forest Stewardship

Council (FSC)-certified farms and feature soy-based inks. R+Co products are also 100%, gluten and

cruelty-free, made without sulfates, parabens, petrolatum or minterl oil, and are Leaping Bunny certified.

KAO demonstrates its commitment to the sustainability of the planet with the launch of KMS Shampoo Bars (left) made with natural ingredients. These bars

offer a variety of important advantages for the environment: they save water during product development, reduce plastic and packing materials, and lessen

CO2 emissions, while meeting the specific needs of your clients' hair. Standing apart from typical salon hair care products available today that make clean

beauty claims, when it comes to ALOE VERA, Eufora products (center) utilize the best beauty secret nature has to offer in USDA Certified Organic Aloe,

which helps rebalance dry skin, soothe the scalp, and provides powerful anti-oxidant properties. With Rahua Sustainability Sets, customers can now use their

favorite Rahua products, hold onto their bottle, and refill their bottle with ease. These sustainable, eco-conscious, refill pouches enable Rahua customers

to refill their favorite full-size bottles and reduce plastic usage by 90% as well as their own individual carbon footprint, ultimately benefiting the planet.

Moreover, Rahua's concentrated plant-powered formulations require the use of less product and provide long-term healthy hair, scalp and skin benefits.

In addition to designing and organizing a salon based on the principles of sustainability, it is increasingly important to stock

your salon with the natural and botanical products your clients crave, both for in-salon and at-home use, produced by brands

that have made a commitment to social responsibility. For example, Aveda, the high-performance, plant-powered hair care

brand with a mission to care for the world, donated $5 from the sale of each limited-edition, silicone-free, sulfate cleanser

free, cruelty-free and vegan Shampure Nurturing Shampoo Bar Shampure to charity: water. For more info about Aveda’s

commitment to the planet, visit Pravana, a leading professional hair color and care brand, announced that it is

certified animal test-free and has joined PETA’s Beauty without Bunnies program. Pravana’s philosophy has always gone

beyond traditional product creation by redefining hair color and care with a caring commitment towards others. This official

certification for the entire brand portfolio is a badge worn with pride to honor that commitment and uphold the brand legacy.

Other spa and beauty treatments also need to meet the needs of a more

sophisticated clientele. Malynda Vigliotti (aka Boom Boom) opened the first

walk-in brow bar in NYC in 2008, surviving the pandemic and celebrating 13 years

strong by becoming the first Vegan and Cruelty Free brow bar in the city! As a

female small business owner diagnosed with Graves’ and Thyroid Eye Disease, she

developed a line of clean brow products, proudly formulated in the USA without all

the "bad stuff ", because our eyes are so important and clean beauty is the future.



Top UK hairdresser and Denman

Brand Ambassador Brandon

Messinger gives his advice on a top

class finish to your work.

A strong



For optimal

finishing, take into

consideration the

hair type and adapt

the size of the brush

and the bristles to

the styling effect

you want to achieve.

very great haircut is a

combination of key elements;

prepping the hair, a technical

haircut, a creative blow-dry

and a detailed finish. Way too

many hairdressers only focus

on one or two areas and

therefore their work never reaches

its true potential. Too often it’s the

finishing that’s neglected, but if you

really want to be a true hair

professional, you’ve got to spend

time finishing your work.



A medium or large sized natural

bristle brush is a must for smoothing

and adding shine; especially

up-styles. The thick bristles of the

D82 (I use a larger version) gently

controls and smooths those ultrafine

hairs without disturbing any

internal work for a clean finish with

soft natural shine. If you’re going for

a loose, soft natural look then you

need to brush through with the D81.

This brush has a combination of

longer nylon pins and natural bristle

so the brush penetrates the hair to

loosen while smoothing and adding

shine to the exterior – all without

ruining your blow-dry or prep work

If you like to do a lot of photographic

or session work then you’ll likely

work with wigs and extensions and

finishing these can be a bit tricky.

For these types of styles – or

particularly fine hair – I use my wide

spaced D80 nylon pin brush. It

doesn’t catch on hairpins or

extension bonds, but will still give

control to shape and define the look.

Trust me, if you’re really serious

about your work, you’ve got to spend

time on your finishing. With these

three brushes and a little Mistify Me

light hairspray, I can get the perfect

finish on any look salon or editorial.



Oribe Hair Care expands its

top-selling Bright Blonde

Collection with the two new

products – Bright Blonde

Essential Priming Serum and Bright

Blonde Sun Lightening Mist.

hether you are a natural

blonde or have finally

decided to that big step, it is

always of the utmost

importance to maintain your

investment in time, money,

and beauty with top quality

products to keep your color

looking fresh and vibrant.

That’s why you deserve luxury

of the new additions to the

Oribe Hair Care Bright Blonde

Collection. Formulated to cater

to the unique needs of

professionally colored and


Made Better

naturally blonde hair of all types

and textures, these products are

specially designed to be used to

maintain color vibrancy and

reveal hair’s most radiant, healthylooking

blonde. And if you’re

always on the go, the portable

packaging makes it easy to achieve

blonde anytime, anywhere.

“Consumers are increasingly

seeking ways to preserve and

perfect their color at home. Hair

health drives Oribe’s innovation,

so it was critical for us to create

specific products that not only

revitalize blonde shades, but also

deliver those benefits through

formulas that improve the overall

integrity of the hair,” explained

Michele Burgess, Executive

Director of Product Development,

Oribe Hair Care. Their latest

innovations? Bright Blonde

Essential Priming Serum and


Bright Blonde Sun Lightening Mist.

packaging makes

these products

perfect for your

beauty case while


94 products

The Bright Blonde

Essential Priming

Serum is the

essential first step

in creating healthy,


styles on all




Like your skin care regimen, Oribe’s

Bright Blonde Priming Serum

protects and hydrates to improve

elasticity and strengthen strands,

while eliminating brassiness using

violet and pearlized pigments to

reveal visibly brighter blonde hues.

Moreover, this lightweight serum

allows for seamless layering of

styling products and helps ensure

more even distribution of product

throughout the hair. Hair is left

touchably soft and lit from within.

The formula is also brimming with

delicious botanicals, like Lemon,

Ginger Root and Chamomile

Extracts to optimize shade, tonality,

and luminosity. Additionally, Bright

Blonde Sun Lightening Mist is a

modern way to create controlled

highlights through heat from the

sun or a hair dryer. The hydrogen

peroxide-free formula blends the

power of natural plant, flower and

fruit extracts to gradually lighten

hair while imparting weightless

moisture, shine, and essential UV

protection for optimal hair health.

In addition to Lemon and

Chamomile Extracts, Sun

Lightening Mist also contains a

Tropical Extract Blend of Papaya,

Hibiscus and Gardenia for visibily

healthier and ultra-shiny hair.

Oribe Hair Care’s Bright

Blonde Collection provides the

special care that blonde hair

craves. Why not indulge?

Like most things in life, challenges of our customers.”

it started with a desire. To help champion the products

A need to create something and those who use them,

so groundbreaking that innovation is key.

it wouldn’t just shake an “Both our ZERO Ammonia-Free

entire industry - it would Permanent Hair Color and

shape it. It’s for this reason PRIMARY Permanent Hair Color

that Color Space TM was born. contain a micro-dye molecule that

“To meticulously design a truly easily penetrates the hair shaft

innovative hair color line, Lupe without over-lifting the cuticle,

Voss and I used revolutionary providing better all-over

thinking,” explains Ray Civello, coverage,” explains Civello.

Co-Founder of Color Space TM . “Then you have the UNIMIX,

Part of this thinking meant

our revolutionary hair color

collaborating with an Italian

mixer, which on its own will

University professor known globally change the way stylists mix color.

for Color Science, leading to

It reduces processing time

True hair color

something that has never been seen and thermal shock for clients,

before in the hair color world: the reducing irritation and creating

transformation: scientifically first uniform neutral scale of color unbelievable results.”

based on the Munsell Hue test, With 99.8% pigment purity and

and artfully reinvented. which sets a new industry standard. true-to-level tone for the most

Art & science

Color Space is

not just better,

but a completely

new and

enhanced hair



And the science is just the

beginning. Not only are the

calibrated formulas from Color

Space TM easy to understand, this

vegan and cruelty-free line offers

less fading and frizz reduction.

From the tube, to the bowl, to

application, it’s reimagined the

hair color experience for colorists

and consumers, all while

remaining true to its mission of

being environmentally-conscious.

Coupled with our immersive and

interactive Education programs,

our CS Ed. team provides a

level of knowledge and genuine

commitment to the growth

and success of partner salons.

“We stand for something bigger

than hair,” says Civello. “Color

Space will be a partner to salons

by helping them excel as a

business – providing top-tier

education for stylists and owners,

designing higher quality products

that increase profitability and

bringing our passion and experience

in the industry to help solve the

vibrant and brilliant color, the

ZERO Ammonia-Free line is sure

to be incomparable. The products

result in improved condition of

the hair thanks to 100% plantderived

ingredients that have

been selected and scientifically

proven to benefit hair.

“We’re connecting the dots

between science, light, and color

to launch an innovative product

line,” says Civello. “But more than

that, we’re starting a revolution.”

And what does a revolution

require? Endurance.

“Lupe and I had a vision to

create a product line that evolves

and advances hair professionals

everywhere, and right now, we’re

just getting started.”

The Color Space TM line promises

to fully enhance the hair color

experience through product and

transformative education. It’s the

reinvention colorists have been

waiting for and, fortunately, the

wait is over. The time for true

transformation has finally arrived.

Estetica n. 2/2021

ad index



Via Cavour, 50

10123 Torino (Italy)

Tel.: +39 011 83921111

Fax: +39 011 8125661




13499 Biscayne Blvd Ste TS-1

North Miami, FL 33181 USA

Tel. +1 305 608 7107

West Coast Sales Rep.

Marlena DuRon -

1564 Seabridge Lane,

Oxnard 93035 (USA)

Tel. + 1 3104153360






OMC 81

ORIBE 94-95



The “Elemental Chlorine Free”

mark certifies that the cellulose

used for the production of the

paper has been bleached without

the use of chlorine dioxide

The “100% recyclable” mark

certifies that the paper is a

recyclable material, since the

cellulose it contains can undergo

repeated processing cycles

The “Green Paper” mark is

synonymous with quality and

respect for the environment


Tipo Stampa srl

Estetica USA “ISSN 2239-7213” (USPS # 12220) is published quarterly for $ 49.00 per year by EDIZIONI ESAV SRL- Via Cavour 50, 10123 Torino.

Distributed in the USA by Tri State Magazine NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474 POSTMASTER: Send address changes to Estetica USA c/o Tri State

Magazine NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474

Registration n. 435 of 7.4.49, Turin Law Court. All rights reserved. Reproduction in whole or in part of texts or photography is prohibited.

Manuscripts, photographs and art are selected at the discretion of the publi sher free of charge (advertising exclu ded). Whether published or not, no

material will be returned and remains the property of the publishing house, which may make use of it as seen fit. This may include the withdrawal of

publication rights to other publishing houses. Estetica requires exclusive publication rights in the hairdressing sector for all photography submitted

which must not therefore be offered for publication to other magazines in the hairdressing trade or industry.

Notice to subscribers (Art. 13 of EU Regulation 679/2016)

Pursuant to Art.13 of EU Regulation 679/2016, our company will proceed with the processing of the personal data you provide in compliance with

current laws in force concerning the protection of the processing of personal data and in keeping with the obligations and guarantees of the legal,

contractual, and regulatory standards. Subscription information may be known only bny subjects specifically authorised and instructed by our

Company and by third parties subjects authorised to carry out the orginasational and economic activities connected with the subscription

(ex. Shipping management, enveloping, sending correspondence) and will not be communicated to third parties for purposes not allowed by law or

without explicit consent; they will be stored for teh purpose of sending our publications and for the time necessary to complete the purposes of

professional updating for which the same information was collected.

Data process controller is the company Edizioni Esav S.r.l. - Via Cavour 50, 10123 Turin.

The person whose information was processes may, at any time, exercise the rights established by the EU Regulation (Art. 15 Right to access;

Art.16 Correction; Art. 17 Cancellation) by writing to Edizioni Esav -






The hair for the cover of

our Spring 2021 edition

should have been credited

to Linh Phan (@BeScene).

We apologize for this error.

Be Vivid

Be Fiery

Be Red

Be Punk

Be the Colorist you want to be.

Because everything you need is already inside.

- Same, iconic high performing formula

- True-to-swatch results with up to 100% coverage

- New, more sustainable packaging*

* Tube = 100% recycled aluminium,

Folding Box = min. 96% sugarcane paper, Cap = 80% recycled plastic


More magazines by this user
Similar magazines