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ESTETICA Magazine USA (2/2021)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

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<strong>USA</strong><br />

the Hair<strong>Magazine</strong><br />

SUSTAINABILITY<br />

What’s new for your<br />

business & the planet<br />

COLORAMA!<br />

The latest products,<br />

trends & techniques<br />

PERSONAE<br />

An important loss<br />

and rising stars


SMOOTHER. STRONGER.<br />

BRIGHTER. BETTER.<br />

Goldwell’s new lightening range with cutting-edge technologies.<br />

Powerful lifting performance with up to 9 levels.<br />

The best hair condition with integrated BondPro+ Technology.*<br />

goldwell.com<br />

#LIGHTENINGUNLIMITED #LIGHTDIMENSIONS<br />

* Compared to leading competitors.


REVOLUTIONIZING<br />

THE WORLD OF<br />

HAIR COLOR<br />

TO LEARN MORE ABOUT COLOR SPACE AND HOW WE CAN TAKE YOUR CRAFT<br />

AND CLIENT EXPERIENCE TO THE NEXT LEVEL REACH US AT 1-833-882-0111.<br />

COLORSPACEHAIR.COM<br />

COLOR SPACE IS A TRADEMARK OF COLOR SPACE INC.


editorial<br />

Little by little, every day, sometimes almost incredibly, things are returning to normal<br />

worldwide, much to the relief of individuals, families, and world and local economies.<br />

After spending so much time in a sort of pandemic limbo, the wave of relief<br />

washing over us is palpable. But while working on this issue, what is even more<br />

Hair: Daniel Martin<br />

Color: Rebecca Hiele<br />

Photo: Ralph Mecke<br />

Make-up: Jochen Pahs<br />

“We all have battles to fight.<br />

And it’s often in those battles<br />

that we are most alive: it’s on<br />

the frontlines of our lives that<br />

we earn wisdom, create joy,<br />

forge friendships, discover<br />

happiness, find love, and do<br />

purposeful work.”<br />

Eric Greitens, Resilience<br />

remarkable is that there is still so much news to cover, thanks to the incredible<br />

resilience of the hairdressing industry. Because even during worldwide lockdowns,<br />

the hair care industry and salon pros<br />

worldwide persevered through thick and<br />

thin – resulting in new developments,<br />

improved products, fresh-faced brand<br />

ambassadors, new trends and collections.<br />

Even top events like NAHA and ABS will be back on track this year, as brilliant<br />

and inspiring as ever. In this summer and color issue we talk about all this and more.<br />

And we can't wait to continue covering more news and progress, creations and<br />

inspiration as we move forward.<br />

Marie Scarano<br />

Check out the newly designed<br />

www.esteticamagazine.com


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To discover our full range of professional offerings visit<br />

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Estetica n. 2/<strong>2021</strong><br />

contents<br />

PUBLISHER AND<br />

MANAGING DIRECTOR<br />

Roberto Pissimiglia<br />

EDITOR-IN-CHIEF<br />

Marie Scarano<br />

esteticausa@estetica.it<br />

INTERNATIONAL<br />

EDITOR-IN-CHIEF<br />

Laura Castelli<br />

l.castelli@estetica.it<br />

INTERNATIONAL<br />

EDITORIAL COORDINATOR<br />

Serena Monachesi<br />

s.monachesi@estetica.it<br />

INTERNATIONAL ADVERTISING<br />

COORDINATOR<br />

Monica Tessari<br />

m.tessari@estetica.it<br />

LAYOUT<br />

Manuela Artosi<br />

m.artosi@estetica.it<br />

Davide Cardente<br />

d.cardente@estetica.it<br />

ADVERTISING & P.R.<br />

Nives Carena<br />

nivescarena@estetica.it<br />

<strong>ESTETICA</strong> <strong>USA</strong><br />

EDITOR-AT-LARGE<br />

Maggie Mulhern<br />

ESPAÑA<br />

Elisabet Parra,<br />

Cristina Hernández<br />

DEUTSCHE AUSGABE<br />

Michaela Dee<br />

FRANCE<br />

Marie Coccoluto<br />

UK<br />

Gary Kelly<br />

ITALIA<br />

Lucia Preziosi,<br />

Glorianna Vaschetto<br />

DIGITAL<br />

Erica Balduini,<br />

Ludovica Cavalli,<br />

Erika Marchese,<br />

Wilma Sommariva,<br />

Photoshoot Cover Story 6<br />

Color Color me summer 8<br />

Looks Short stories 12<br />

Event NAHA spirit 18<br />

Event Beauty at its best 20<br />

Vision Say “no” to nuance! 22<br />

In memoriam Raffel Pagès Icon... Legend 30<br />

Network Setting new sites... 82<br />

Profiles Stars light, stars bright 84<br />

Sustainability Getting the green light 88<br />

international trends<br />

True Colour 33<br />

A fresh start with<br />

a colorful world<br />

of haute couture,<br />

personalities,<br />

and products.<br />

Major industry events<br />

are back on track...<br />

find out which and<br />

where, and how you<br />

can participate!<br />

Who's Who: cultivating<br />

Education, Artistry,<br />

and Inspiration.


Cover Image<br />

Hair: Daniel Martin<br />

Color: Rebecca Hiele<br />

Photo: Ralph Mecke<br />

Make-up: Jochen Pahs<br />

Cover Story<br />

There is no denying that blonde is “the” hair color, not<br />

only during the summer, but year round. The good news<br />

is that new products and techniques put every woman’s<br />

dream to be a blonde at her fingertips, thanks to Goldwell.<br />

6 photoshoot


With its unsurpassed technologies and highest standards, Goldwell has created a whole new dimension<br />

of lightening opportunities. The latest LightDimensions lineup now offers powerful lifting performance<br />

with an Anti-Yellow-System for the clearest and most even results. And now there are two new powerful<br />

LightDimensions solutions to provide even more customizable lighteninglightening: SilkLift high<br />

performance lighteners with the Anti-Yellow-System for the clearest and most even results, and the<br />

Brightener, for the perfect finish. “I was really excited when I met our model Jada as she was a dark red<br />

brown and lightening her to our Icy Aurora look for the new LightDimensions Collection would be a<br />

beautiful transformation. I used LightDimensions Silk Lift Strong in thin slices in a compacted foiling<br />

technique to create the perfect amount of lift. It is super smooth to apply and the lift was really efficient,”<br />

explained Goldwell International Artist Rebecca Hiele. “After her lifting service, I used the Brightener<br />

Natural with @Cool Pink to her regrowth first, and then to her mid lengths and ends for her Power<br />

Toning. The Brightener and pigment added perfect tonality and incredible shine,” she concludes, and<br />

the results are stunning. As a colorist behind-the-chair, Rebecca also shares, “Power Toning, with<br />

Natural or Silver Brightener, is a service I’m doing in salon consistently. Adding different @Pure<br />

Pigments gives my blondes stunning tonal finishes and the option of a 5-20 minute processing is perfect<br />

for all blonde canvases.”<br />

Goldwell's Light<br />

Dimensions provides a<br />

line-up of highperformance<br />

products<br />

and several impressive<br />

Collection Techniques,<br />

ranging from<br />

Mediterranean Ombre<br />

to Electric Blonde.<br />

Visit https://www.<br />

goldwell.com/en-us/<br />

services/lightdimensions/<br />

for more info.<br />

EXISTING SHADE<br />

Regrowth, mid-length & ends:<br />

Virgin hair 8KN<br />

Regrowth, mid-length & ends:<br />

Full head application of<br />

SilkLift Strong (first mid-length<br />

to ends, second on regrowth)<br />

35 ml SilkLift Conditioning<br />

Cream Developer 6% (20 Vol.)<br />

+ 25 gr (1 scoop) of<br />

SilkLift Strong<br />

+ 3 pumps SilkLift 2in1 Serum<br />

NEW POWER TONING<br />

+ 60 ml SilkLift Conditioning<br />

Cream Developer 3% (10 Vol.)<br />

+ 60 ml Brightener Natural<br />

+ 1 drop @Pure Pigments<br />

Cool Pink<br />

adloremter<br />

125


Revlon Professional<br />

Nick Stenson for Ulta<br />

Mika Rogerson for JPMS<br />

Color me<br />

summer<br />

Time to celebrate the post-pandemic world with beautiful<br />

color - all enhanced, protected and maintained with bond<br />

builders, shampoos, conditioners, and masks. Maggie Mulhern<br />

Dimension never goes out of style. Mika Rogerson uses the NB series from Paul Mitchell’s The Demi to<br />

create her “Wind Blown Bronze”, color that is accented with balayage high and lowlights. “I’m loving the<br />

gorgeous warmth and that soft beigey neutral feel to it,” Roberson says. Natural looking blonde is what Nick<br />

Stenson, celebrity stylist for Ulta Beauty and Matrix, believes is on point for summer. “Gentle highlights<br />

that ‘look’ like they were created by the sun give the perfect dimension,” he says. New products have been<br />

introduced to the Oribe Hair Care Bright Blonde Collection to cater to those special blonde hair color<br />

needs including Bright Blonde Essential Priming Serum (to replenish moisture and eliminate brassiness)<br />

and Bright Blonde Sun Lightening Mist (for heat controlled highlights from the sun or a blow dryer.)


Aveda<br />

Keeping blonde shades fresh,<br />

bright and illuminated is the<br />

goal of Aveda’s Blonde Revival<br />

Triple-Action System, designed<br />

to revive color, softness and<br />

smoothness in one use and<br />

includes a purple toning<br />

shampoo and purple toning<br />

conditioner, all to enhance and<br />

maintain professional blonde<br />

color finishes.<br />

James Pecis for Oribe Hair Care<br />

JJPMS<br />

color<br />

9


Lindsey Olseon for Sam Villa<br />

“Blonde Finishing” is the latest from Sam Villa’s Lindsey Olson.<br />

“Having dimension in blonde hair allows texture to pop.” Guy Tang’s<br />

new #LIFTMEUP blonding system makes it easy to lift the hair 6<br />

levels for highlights while toning simultaneously.<br />

Wella Professionals<br />

Guy Tang<br />

Schwarzkopf Professional<br />

Pro needs<br />

The Schwarzkopf<br />

Professional FIBRE<br />

CLINIX range provides<br />

customizable treatments<br />

– all based on results<br />

from the SalonLab<br />

Analyzer & Smart App<br />

which works from<br />

hairdresser expertise and<br />

enhances the experience<br />

for both the professional<br />

and client. BlondorPlex,<br />

just introduced by<br />

Wella Professionals, is a<br />

lightening powder with<br />

bond builder technology<br />

to help prevent damage<br />

while offering multiblonde<br />

results.<br />

Color Touch now offers 4<br />

new shades in the rose and<br />

soft red families. Invigo<br />

Blonde Recharge fights<br />

brass and conditions with a<br />

cool blonde shampoo and<br />

a cool or warm conditioner.<br />

10 color


Goldwell<br />

Eufora is celebrating glamorous color with Hollywood Blondes, a base shade accented with<br />

custom placed balayage and two toning formulas for hi-def sheen. The color is protected<br />

and enhanced courtesy Eufora’s Color Elixir Professional Additive which keeps the bonds<br />

from breaking in the first place! Formulation and placement is what makes Goldwell’s<br />

“Vintage Yellow” color melt a must for fashionable clients this summer. Silklift Strong<br />

is enhanced with Pure Yellow Pure Pigments drops, while Elumen Play is used on the<br />

balance of the hair. To keep all color-treated hair conditioned and nourished, R+Co BLEU<br />

has introduced Primary Color Masque to strengthen and seal the cuticle of processed hair.<br />

Eufora<br />

R+Co


Short stories<br />

Ever since the first liberating bobs of the 1920s, short hair<br />

styles have become the ultimate fashion-forward option.<br />

Marie Scarano and Gary Kelly<br />

There is no description for long locks that short locks can't fulfill as well or even better! Sexy? ☑ Gorgeous? ☑ Stylish ☑<br />

- not to mention classic or contemporary, quirky or queenly, tame or textured. It looks like these styles are ticking all the<br />

boxes. Whatever the look you're craving, there is a spectacular bob, crop, shag, or pixie cut that is sure to suite you to a T.<br />

GROOVY... UPDATED!<br />

This contemporary look was designed by to capture all the positive vibes of the first post-pandemic America's Beauty Show. A nod to the<br />

shag, but in a luminous, summertime blond. The face-framing, disconnected cut lends movement and livability, and the flirty, point-cut<br />

bangs call attention to the eyes.<br />

The Ulta Beauty Pro Team for America's Beauty Show (<strong>USA</strong>)<br />

Hair: The Ulta Beauty Pro Team for America's Beauty Show<br />

Hair: James Pecis for Oribe Hair Care<br />

TANTALIZING TEXTURES<br />

Stylish volume can often be achieved with a great cut. Why not just give beautifully-shaped curls free rein? Don't<br />

fight mother nature, just go with the flow! Not a curly-girl? Maybe you can opt for a bluntly layered, sideswept bob.<br />

For added oomph, add some volume to the roots for height and run fingers through for a rocker vibe.<br />

Hair: James Pecis for Oribe Hair Care (<strong>USA</strong>)<br />

12 looks


DARK LITERATURE<br />

In spite of the name of the collection to which this shot belongs, there's nothing bookish about this<br />

chic yet edgy look for all seasons. Yet there are all the elements of a great novel - black & white, light<br />

& dark, conflict in the lengths, and - most of all - a happy ending! The perfect melding of creatively<br />

innovative cutting and color placement make a stunning fashion statement, minimalist and over the<br />

top at the same time.<br />

Hair/Styling: Michael Haase for Platinum Black @ Michael Haase Salon; Photo: Nick Berardi;<br />

Make-up: Eric Allen; Products: Wella Company (<strong>USA</strong>)<br />

Hair: Michael Haase<br />

Hair: Ken Picton<br />

REAL CUTS. STRONG SHAPES.<br />

“I love the versatility of short hair! The right cut allows for such diverse styling; from a smooth, sleek<br />

finish to more textured looks like this, which really let you play with movement and create something<br />

very personal. Post-pandemic, whether that's trend-led looks like a modern mullet or something more<br />

commercial and wearable like a layered crop, people are embracing real cuts and stronger shapes again<br />

– which can only be great news for us hairdressers.” Ken Picton<br />

Hair: Ken Picton, Ken Picton Salon; Photo: Andrew O’Toole; Make-up: Kylie O’Toole;<br />

Styling: Ella Murphy; Products: L’Oréal Professionnel. (UK)<br />

trends<br />

125


CUTTING EDGE<br />

The beauty of the bob is that it can be clean and classic or... something completely different! “One of the<br />

fiercest versions of a bob. This truly graphic bob plays a huge role, literally balancing on a projected<br />

undercut. The micro slashed, spliced fringe completes the look.” Errol Douglas MBE (UK)<br />

Hair: Errol Douglas MBE, Errol Douglas London; Photo: Andrew O’Toole.<br />

Hair: Errol Douglas<br />

Hair: Dylan Tung<br />

METAMORPHOSIS<br />

“I draw my inspiration from the caterpillar’s transformation into a butterfly. I sought elements that can<br />

be found in nature to create a look that is full of life, and that has movement – just like the wings of a<br />

butterfly – with the same shimmering hues lending numerous facets and reflections. I wanted it to be<br />

daring and extravagant, yet maintaining femininity and keeping the style on-trend. I applied<br />

disconnected, texturized, deep point cut technique to achieve the smooth trendy look. For finishing<br />

touches, I applied Goldwell Dry Texture Spray for easy, free styling and texture.”<br />

Hair: Dylan Tung from Evolve Salon (Singapore)<br />

124 trends trends 125


QUICK CHANGE-UPS<br />

There is a common misconception that short hair limits a girl's styling options, but WhitneyVerMeer dispels these fears with this pixie<br />

look - a bit extreme with the close shave and fade on the sides but just the right length on top. This androgynous look can be changed<br />

up with a minimum of product and a flick of a comb. Slicked to the side when getting down to business, textured and tousled for a<br />

more casual, easy-going look with eye-brow tickling bangs. What's not to love?<br />

Hair, styling, photo: Whitney VerMeer (<strong>USA</strong>)<br />

Hair:: Claire<br />

Hair: Whithey VerMeer<br />

Hair: Goldwell<br />

THE PIXIE<br />

Sometimes all you need is dramatic color to bring a casually tousled pixie to life. Natural looking texture is the key to this wash-n-go<br />

beauty, perfect for carefree summer fashion. Add vibrant claret red and style with Goldwell's StyleSign Soft Waver onto damp hair<br />

layered over with StyleSign Diamond Gloss. Dry with a diffuser on medium setting and allow to cool completely. Dress out using your<br />

fingers and style with StyleSign Unlimitor. Easy as pie!<br />

Hair: Goldwell (<strong>USA</strong>)<br />

looks<br />

15


ADDED VALUE<br />

“This image was inspired by the Goldwell Hair Color Style Collection <strong>2021</strong>. We believe the haircut is one of the first things<br />

people notice when you make a change, especially in the case of women. Along with the pixie, the bob is one of the most<br />

significant hairstyle trends of late, so if a client is interested in wearing a classic bob, try mixing things up with wavy texture and<br />

a disconnected haircut on the horseshoe section, as it can really bring hair back to life and create some beautiful movement to the<br />

hair while building up the volume at the back.” Peter Wu @ Coloriste Hairstyling & Eason Chen @ EROS Hair Styling (Taiwan)<br />

Hair Colour: Peter Wu @ Coloriste Hairstyling; Hairstyle: Eason Chen @ EROS Hair Styling;<br />

Styling: Yu-Hao Chang; Make-up: Justin lien<br />

Hair: Peter Wu and Eason Chen<br />

Hair: Martin Crean<br />

PINK POSITIVITY<br />

“This image evokes feelings of calm and solace, key to improving our well-being, which is at the forefront of all our thoughts at the<br />

moment. The soft, pearly pink hues are indicative of health and vitality but also bring a subtle sense of fun to lighten our mood.”<br />

Martin Crean (UK)<br />

Hair: Martin Crean and the MODE Hair Artistic Team; Make-up: Lan Nguyen-Grealis;<br />

Photo: Richard Miles<br />

16 looks


A BALANCED BOB<br />

“I love a good cut, so I am totally here for short hair in the summer months! The weather is getting<br />

warmer, everyone is happier, it is literally the perfect time to experiment with a shorter cut. Getting nice<br />

movement in the hair is key, as I think short hair has to move. Soft lines next to bold shapes always looks<br />

stunning, almost classic and timeless. I love a good undercut too, it’s perfect to take some weight out for<br />

anyone who has a lot of hair, but also a great way to have some fun with your hair and add a bit of edge.”<br />

Paul Falltrick (UK)<br />

Hair: Paul Falltrick; Photo: Barry Jeffrey; Make-up: Elizabeth Rita: Styling: Magdalena Jacobs.<br />

Hair: Sharon Cox<br />

Hair: Paul Falltrick<br />

A NEW CLASSIC<br />

Soft elements of disconnection enable movement and fluidity to what is a signature Sanrizz classic: a<br />

razor-sharp, new geometric bob. Psychedelic tones of petrol, mahogany, sepia and gold flow through<br />

the hair in a brickwork print. To finalise the look, high polish and texture create drama and strength.”<br />

Sharon Cox @ Sanrizz (UK)<br />

Hair: Sharon Cox @ Sanrizz; Photo: Andrew O’Toole.<br />

124 trends trends 125


Matthew Morris<br />

Amber Hensley<br />

Team Jose Luis Salon<br />

Joey Posner<br />

Heggy Gonzalez<br />

Alisha Kemp<br />

Madison Pollick<br />

Ruth Roche<br />

Chrystofer Benson<br />

NAHA spirit<br />

Vivienne Mackinder<br />

Carlos Estrella<br />

Matthew Morris<br />

Cut, color, texture, styling, men’s, educators, make-up, salon<br />

team & more. All the inspiration you crave can be found here.<br />

The North American Hairstyling Awards - more popularly known as NAHA - is the most prestigious professional<br />

beauty competition in North America, honoring hairdressing’s top artists and pushing the boundaries of skill and<br />

creativity. Estetica firmly believes in the resilience of the professional beauty community, which has brilliantly<br />

overcome the challenges of the past year and wanted to pique our readers’ curiosity with just a sampling of work by<br />

some of the amazing finalists. Congratulations and best of luck to all the <strong>2021</strong> Finalists for exemplifying creativity<br />

and artistry, even during the toughest of times. You are all winners!<br />

18 event


Paul Periera<br />

Dana Caschetta<br />

Damien Carney<br />

Save the date! Aug 29, <strong>2021</strong> at Mandalay Bay - Las Vegas, for the NAHA awards! The Professional Beauty Association and<br />

Mandalay Bay are dedicated to providing a safe environment for all participants. In accordance with government guidelines and<br />

local mandates, all recommendations for capacity limits, physical distancing, increased sanitization and other safety protocols<br />

will be followed. All finalist photos on these pages Courtesy of #NAHA<strong>2021</strong> and the Professional Beauty Association.<br />

Julie Vriesinga<br />

Nick Stenson_<br />

Michael Albor<br />

Cassie Carey<br />

Silas Tsang<br />

Chrystofer Benson<br />

Suzanne Sturm<br />

Silas Tsang<br />

Daniel Holzberger<br />

Melissa Musseau<br />

Evalyn Johnson<br />

Sharie Valcin<br />

NormWright<br />

Isidro Valencia<br />

Aubrey Petty


Beauty at<br />

its best<br />

America’s Beauty Show <strong>2021</strong> is set to take place in Rosemont,<br />

Illinois. That’s where you are going to want to be on<br />

September 11 and 12, raring to work, learn, and party!<br />

Ahhhh.... getting back to the things we’ve been missing for too long! The camaraderie, the fragrances, the lights, the<br />

shows, the absolute buzz on the exhibition floor... finally America’s Beauty Show, after the 2020 cancellation in the<br />

wake of the Covid-19 pandemic, is back bigger and better than ever. Indeed, Cosmetologists Chicago is reuniting<br />

licensed beauty professionals for three wonderful days of in-person education, discovery, and community in Rosemont,<br />

IL on Saturday, Sunday and Monday, September 11-13.<br />

Attendees will experience education from a star-studded lineup on color, cutting, barbering, nails, business, wellness,<br />

extensions and more. And because community never goes out of style, there will be two nights of outdoor, live<br />

entertainment in the Rosemont Entertainment District. Attendees can reunite safely and comfortably as they dine and<br />

20 event


dance with colleagues and industry friends. “The health and safety of our attendees is our highest priority,” said<br />

Convention Center Executive Director Chris Stephens. “We closely track and follow all best practices and guidance<br />

from the CDC and the Illinois Department of Public Health.” And to kick off the celebration of this all-important<br />

beauty pro gathering, Nick Stenson, on behalf of the Ulta Beauty Pro Team and America’s Beauty Show, designed<br />

a unique and festively colorful trend collection, featuring a wide variety of color, cut and textures, some nodding<br />

to 90’s street styles, others visionary contemporary inventions, all framed in Joan Miró-inspired color blocks and<br />

meandering designs. “ABS <strong>2021</strong> is right around the corner and we can’t wait to celebrate! This collection embodies<br />

fun, beauty, celebration and the spirit of getting together live and in-person during America's Beauty Show.<br />

We can’t wait to meet up at ABS!” said Nick.<br />

You’re invited to America’s Beauty Show, September 11-13, <strong>2021</strong><br />

in Rosemont, IL at the Donald E. Stephens Convention Center.<br />

It will be a gathering like no other. More information can be found<br />

at americasbeautyshow.com, Let’s celebrate! It’s where you belong.


Bright, platinum, icy, honey,<br />

ash, .... don’t just go blond!<br />

Be the best blond you can,<br />

the blond you’ve always<br />

dreamed of being. Try a bubbly<br />

bouffant or a Boho braid...<br />

and make it yours.<br />

Hair: James Pecis for<br />

Oribe Hair Care<br />

Say “no”<br />

to nuance!


Best of<br />

<strong>USA</strong><br />

“With bright<br />

blonds, bold hues,<br />

and dramatic cuts,<br />

summer is vibrant<br />

and personalized”<br />

vision<br />

23


24 vision<br />

“A choppy bob in bold<br />

3D colors for carefree<br />

summer fun”


Best of<br />

<strong>USA</strong><br />

A short, layered bob can be classic... or<br />

maybe not. Add a fashion-forward edge with<br />

a bold base color - orange, green, blue, or<br />

pink... and dimension with high-lights and<br />

low-lights.<br />

Hair Nick Pagano @nickpaganohairdesign<br />

Goldwell National Artist<br />

Photo: Andrea Urbinati<br />

Photo editing & design: @missdrb<br />

MUA: Cheryl Esposito @cheryl.emakeup


Barbers! Strut your stuff!<br />

Precision fades, subtle designs,<br />

contrasting lengths, super<br />

styling. Creativity in<br />

hairdressing for men.<br />

Why not!?<br />

Hair: Wahl Disruptour Team<br />

John Carmona<br />

Kevin Nguyen<br />

Trevor Moots<br />

Zach Ramsey<br />

Nieves Almaraz


Best of<br />

<strong>USA</strong><br />

“Disconnected<br />

lengths, stealth<br />

cuts, and subtle<br />

hair tattoos...<br />

80s anyone???<br />

Yes, please!”<br />

vision<br />

27


28 vision<br />

“Pitch black or<br />

icy white, arcs<br />

and angles –<br />

ain’t nothing<br />

square about<br />

these looks”


Best of<br />

<strong>USA</strong><br />

A fashion-forward vision mekes for stunning<br />

creativity in designing looks that are<br />

destined to become either historic<br />

hairdressing icons or timeless classics.<br />

Hair cut, color, styling: Michael Haase,<br />

Wella Top Artist @ Salon PlatinumBlack<br />

Photo: Michael Haase<br />

Products: Wella Company


Never stop learning.<br />

I’m still doing it and will<br />

continue to do so until<br />

the end of my days...<br />

“<br />

”<br />

Raffel Pagès<br />

Icon... Legend<br />

It is with much sadness and regret that we must report<br />

on the sudden passing of our dear friend - a global icon<br />

in the world of international hairdressing, Raffel Pagès.<br />

Sergi Bancells


A wonderful human being, an inspiring artist, an overwhelmingly successful<br />

businessman, Raffel was the founder and director of the chain of salons that bears his<br />

name and which currently has 80 establishments in Spain, employing more than 300<br />

people. The son of a hairdresser, he learned to love hairdressing at the prestigious Carita<br />

in Paris, under the guidance of his mentor and teacher, Rosy Carita. There, his soul as a<br />

hairdresser was formed, theoretically, philosophically and emotionally. Back in Barcelona,<br />

he worked with his father and his brother in the family business before opening his<br />

own salon. In the mid-70s he began to travel throughout Europe, starring in shows,<br />

seminars and ateliers, where he conveyed his passionate understanding for the profession<br />

- something Raffel called “Peluqueria Emocional”- not only carried out with the hands,<br />

but with the senses and emotions. In the Olympic year of Barcelona 92, he inaugurated<br />

his renowned Instituto de Perfeccionamiento, a temple of education where thousands<br />

of hairdressers have been trained and the starting point of the exponential growth of his<br />

firm. In the 90s, Raffel opened salons throughout Spain, in Italy and even in his beloved<br />

Paris. For Raffel, the keys to success were his four I's: Investing, Investigating, Intuiting<br />

and Innovating - in addition to continuing to firmly believe in ongoing training, with the<br />

aim of evolving constantly: “You have to learn throughout your life, I am still learning and<br />

will continue to do so until the end of my days.“ Passionate about art and history, in 1960<br />

he began to collect objects related to hairdressing, founding the most important Museum<br />

of the History of Hairdressing in the world, located in Barcelona and which today exceeds<br />

14,000 pieces. In recent years, Raffel received in London the prestigious Hair Legend<br />

Award from the AIPP during the world famous Alternative Hair Show, while continuing<br />

to dedicate much of his time to growing his Museum and following his chain of salons<br />

together with his two daughters, Carolina and Quionia Pagès. Estetica has followed the<br />

brilliant career of Raffel Pages for more than four decades, since his first successful show<br />

at Cosmoprof 1975, when Estetica's founder Mino Pissimiglia dedicated an article to him<br />

proclaiming him a “new star in hairdressing”. Throughout time, there have been countless<br />

encounters, shared stories, articles ... together with Raffel, with whom we have always<br />

been united in great friendship.<br />

Raffel recently won the prestigious<br />

AIPP Hair Legend Award in London<br />

during the Alternative Hair Show,<br />

while continuing to dedicate much of<br />

his time to the growth of his Museum<br />

and to personally follow his chain of<br />

salons together with his two<br />

daughters, Carolina and Quionia<br />

Pagès. Still today, they continue to<br />

lead the family business, respecting<br />

the values on which it was founded.<br />

in memoriam<br />

31


MODA<br />

INT’L<br />

Hair: Adrian Gutierrez/Photo: Damien Carney<br />

Make-up: Joanne Gair/Styling: Nikko Kefalas<br />

true<br />

COLOUR<br />

In a world where grey is increasingly prevalent, what could ever be better than to add a bit of fun and a splash of colour? Let’s be<br />

dazzled by joy and envelop ourselves in innumerable gradations of every hue, stimulating our imaginations while we go on our<br />

journey through life. Embrace your inner-rainbow and let colour consume you inside and out!<br />

In un mondo in prevalenza grigio, cosa c’è di meglio che aggiungere un po’ di divertimento e qualche pennellata di colore? Lasciamoci<br />

abbagliare dalla gioia e avvolgiamoci in infinite sfumature di colore che stimolino la nostra immaginazione, mentre proseguiamo il<br />

nostro viaggio attraverso la vita. Abbracciate il vostro arcobaleno interiore e lasciate che il colore vi pervada, dentro e fuori!<br />

Was könnte in einer Welt, in der Grau immer häufiger vorkommt, besser sein, als ein wenig Spaß und einen Farbtupfer hinzuzufügen?<br />

Lassen Sie sich von Freude blenden und in diverse Farbnuancen einhüllen, die unsere Fantasie anregen. Umarmen Sie Ihren inneren<br />

Regenbogen und lassen Sie die Farbe auf sich wirken!<br />

Dans un monde où tout est gris, la meilleure manière de stimuler la bonne humeur est de lui apporter quelques touches de couleurs !<br />

Laissons-nous nous illuminer par la joie et nous remplir de cette palette infinie de couleurs qui stimulent notre imaginaire et nous accompagnent dans<br />

notre parcours de vie. Libérons notre arc-en-ciel personnel et laissons la couleur stimuler notre for intérieur ainsi que notre environnement extérieur.<br />

En un mundo donde el gris es cada vez más frecuente, ¿qué mejor que agregar un poco de diversión y un toque de color? Déjanos<br />

deslumbrarte por la alegría y envolverte en innumerables gradaciones de todos los matices, estimulando tu imaginación mientras<br />

avanzamos en nuestro viaje por la vida. ¡Abraza tu arco iris interior y deja que el color te impregne por dentro y por fuera!


TRIBAL<br />

PALETTE<br />

If you want to explore Tribal then play with colour combos, but be<br />

extreme! Remember that anything goes with anything, so discard the<br />

shackles of convention and break free from preconceived ideas.<br />

Se volete esplorare il tribale potete giocare con le combinazioni di<br />

colore, purché siano estreme! Ricordate: tutto si abbina a tutto, perciò<br />

liberiamoci dalle catene delle convinzioni e dei preconcetti.<br />

Wenn Sie den Tribal-Trend erkunden möchten, dann spielen Sie mit<br />

Farbkombinationen, und zwar extrem! Denken Sie daran: alles passt zu<br />

allem. Befreien Sie sich von Konventionen und vorgefassten Ideen.<br />

Envie d'une tendance tribale ? Jouez avec les combinaisons de<br />

couleurs les plus extrêmes. Sachez que tout peut fonctionner et que<br />

tout est permis. Alors, libérez-vous des conventions et des aprioris.<br />

Si quieres explorar lo tribal, juega con combinaciones de colores, ¡pero<br />

sé extremo! Recuerda que todo vale, así que desecha los grilletes de<br />

las convenciones y liberarte de las ideas preconcebidas.<br />

Hair: Anne Veck<br />

Photo: Magic Owen/Make-up: Morgan Defre<br />

Pronounce<br />

Catwalks Photos: IMAXtree.com/Andrea Adriani<br />

Dolce & Gabbana<br />

Dolce & Gabbana<br />

Mattiussi


Hair: Anne Veck<br />

Photo: Magic Owen<br />

Make-up: Morgan Defre


Hair: Andrew Smith<br />

Photo: Richard Miles<br />

Make-up: Louise Lerego<br />

Styling: Magdalena Jacobs


Hair, Photo & Make-up: Harri Åkerberg


Hair: Alexander Dinter @ La Biosthétique/Photo: Anna Bauer/Make-up: Steffen Zoll<br />

Hair: G. Nevado, E. Lozano<br />

@ Eternian Kreactivos<br />

Photo: David Arnal<br />

Make-up: Ana Yuste Kripa<br />

Hair: Gogen Team as Alter Ego Italy International Creative Director<br />

Photo: Marco Di Filippo @ TM Studio Productions


Bobbin’ along<br />

LIKE THIS?<br />

Hair: Carla Bergamaschi<br />

& the Artistic Team Inebrya<br />

Photo: Filippo Fortis


Creative Director: Toni Pellegrino<br />

Artistic Director: Salvo Binetti<br />

Hair: G. Maltese, S. Peluso<br />

Photo: Domen & Van de Velde<br />

Products: Redken, Kérastase,<br />

L’Oréal Professionnel


Hair: Compagnia della Bellezza


Hair: HC Artistic Team<br />

Photo: Davide Cirillo,<br />

Alessandro Gennusa<br />

Make-up: Marta Basiglio<br />

Products: Wella Professionals


Softest shades of... gelato!<br />

You can almost taste the<br />

pistachio and lavender...<br />

Creative Director: Simon Ellis<br />

Cut: Tyler Johnston<br />

@ Schwarzkopf Professional<br />

Colour: Viola Landsky<br />

Photo: Simon Emmet<br />

Make-up: H. Branscheidt, L. Breitfeld


SMOLDERING<br />

EMBERS<br />

Annakiki<br />

Laura Biagiotti<br />

Catwalks Photos: IMAXtree.com/Andrea Adriani<br />

Versace<br />

Valentino<br />

The fire is never out while one small flame is still flickering - it takes just one<br />

spark to reignite the inferno! Forget the consequences; who has the audacity<br />

to take ownership of the hottest end of the spectrum?<br />

Il fuoco non è spento finché c’è ancora una piccola fiammella: basta una<br />

scintilla per riaccendere l’inferno! Dimenticate le conseguenze: siete abbastanza<br />

audaci da appropriarvi della parte più calda dello spettro cromatico?<br />

Das Feuer ist nie erloschen, solange noch eine kleine Flamme flackert - es<br />

braucht nur einen Funken, um es neu zu entfachen! Wer besitzt die Kühnheit,<br />

das heißeste Ende des Spektrums zu erobern?<br />

Le feu qui est en vous ne peut s'éteindre tant qu'une petite flamme est<br />

encore là pour le réanimer ! Une seule étincelle et tout peut repartir. Prêt pour<br />

le grand saut ? Concentrez-vous essentiellement sur la partie la plus chaude<br />

du spectre chromatique.<br />

El fuego nunca se apaga mientras exista una llama. Solo se necesita una<br />

chispa para reavivar el infierno. ¡Olvídate de las consecuencias! ¿Te atreves<br />

a apropiarte del extremo más caliente del espectro?<br />

Sportmax<br />

Direction: Roberto Bombardieri/Hair: Emsibeth Artistic Team<br />

Photo: Tiziano Zatachetto @ Zatac/Make-up: Max Moretto


Hair: Jorge de Sancho<br />

Photo: David Arnal<br />

Make-up: Anna Gonzalez<br />

Styling: Carmen Marco


Hair: Kobi Bokshish<br />

Colour: Stevie English<br />

Photo: David Mannah<br />

Make-up: Pablo Morgade<br />

Styling: Josie McManus


Hair & Photo: Chung-Yang Su<br />

Colour: Sanja Scher<br />

Make-up: Ann Stevens<br />

Styling: Jessica Jade


Hair: Ken Hung @ Salon Era/Photo: Babak/Make-up: Maria Li/Styling: Sirena Shonuck<br />

Hair: Chad Demchuk/Photo: John Rawson/Make-up: Lan Nguyen/Styling: Jamie Russell<br />

Hair: Klaus Peter Ochs/Photo: Studio Zajaczek/Products: Wella Professionals, Hairdreams<br />

Hair: Isaac Martín/Colour: Sita Zoroa/Photo: Esteban Roca/Styling: Joss Blaké


Hair too<br />

hot to<br />

HANDLE<br />

Hair: Mark Leeson<br />

Photo: Richard Miles<br />

Make-up: Lans London<br />

Styling: M&R<br />

Products: Revlon Professional


Artistic Direction:<br />

Marco Migliorelli @ Jean Paul Mynè;<br />

International Colour Ambassador:<br />

Sergio Laurenzi<br />

Photo: Gianvito Caputo<br />

Make-up: Paolo Nicolai


Hair: Safy Burton<br />

Photo: David Greensmith<br />

Make-up: Rebecca Butterworth<br />

Products: Goldwell


Maitrepierre<br />

Hair: P. Di Serafino, S. Minella, F. Di Claudio @ Zero6 Lab<br />

Photo: Justyna Pawlowska<br />

Dolce & Gabbana Liberatore<br />

TROPICAL<br />

SUNRISES<br />

Valentino<br />

Koche<br />

When nature inspires the shades of fashion it leaves nothing to chance.<br />

Those with a love of flowers will tell you that 'anything goes with green',<br />

but in the natural world there's never really a clash of colours, is there?<br />

Quando è la natura a ispirare le sfumature della moda, nulla è lasciato al<br />

caso. Gli amanti dei fiori vi diranno che "il verde sta bene con tutto", ma in<br />

fondo in natura non c'è mai uno scontro di colori, no?<br />

Wenn die Natur die Mode inspiriert, geschieht nichts per Zufall. Diejenigen,<br />

die Blumen lieben, werden Ihnen sagen, dass ‚zu Grün alles passt’, aber<br />

gibt es in der Realität einen echten Farb-Clash?<br />

Quand la nature inspire la mode, rien n'est laissé au hasard. Les amoureux<br />

du végétal vous l'affirmeront : "le vert fonctionne avec tout". Dans la<br />

nature, les couleurs ne sont jamais en rivalité. Vous êtes bien d'accord ?<br />

Cuando la naturaleza inspira a la moda, nada queda al azar. Los amantes<br />

de las flores te dirán que ‘el verde va bien con todo', pero en el mundo<br />

natural nunca hay un choque de colores, ¿verdad?<br />

Versace<br />

Catwalks Photos: IMAXtree.com/Andrea Adriani


Hair: Giovanni Iovino for Cotril<br />

Photo: Pasquale Abbattista


Accentuate<br />

THE POSITIVE<br />

Hair: Patrizio Di Serafino,<br />

Simone Minella, Fiorindo<br />

Di Claudio @ Zero6 Lab<br />

Photo: Justyna Pawlowska<br />

Styling: Carolina Turra<br />

Products: Wella Professionals


Hair & Art Direction: Tom Connell/Colour: Ashleigh Hodges/Photo: Jon Gorrigan<br />

Make-up: Jose Bass/Styling: Steph Stevens/Products: Davines<br />

Hair: Dominik Podwika/Photo: Sonia Kumidaj<br />

Make-up: Wiola Szkudlarek/Styling: Aleksandra Fu/Products: Rica<br />

Hair: HC Artistic Team/Photo: Davide Cirillo, Alessandro Gennusa<br />

Make-up: Marta Basiglio/Products: Wella Professionals


Hair: Martin Crean @ Mode<br />

Photo: Richard Miles<br />

Make-up: Roseanna Velin<br />

Styling: Magdelena Jacobs


Hair: Marc Antoni Artistic Team<br />

Photo: Jamie Blanshard Photography<br />

Products: Joico


Hair: Compagnia della Bellezza


Pink waves dappled in<br />

reflected light: it’s a long<br />

story... and every girl’s<br />

pastel dreamscape.<br />

Hair: Viktoriia Vradii<br />

Photo: Tony Le-Britton<br />

Make-up: Evgeniya<br />

Spiktorenko<br />

Styling: Irina Dzhus


NEON<br />

RAINBOW<br />

Multiply, intensify, beautify... colour without boundaries, combinations<br />

without end. When you enter the rainbow-zone your options are limitless,<br />

but the only way forward is to go into the depths and emerge renewed.<br />

Moltiplica, intensifica, arricchisce... colore senza confini, combinazioni<br />

illimitate. Quando si entra nell'arcobaleno le opzioni sono infinite, ma l'unico<br />

modo per andare avanti è scendere in profondità e riemergere rinnovati.<br />

Multiplizieren, intensivieren, verschönern ... Unendliche Farben und<br />

Kombinationen. Der Regenbogen ist grenzenlos. Der einzige Weg nach vorn:<br />

in die Tiefe gehen und Neues entstehen lassen!<br />

Amplifier. Intensifier. Enrichir. Des couleurs sans limites et des<br />

combinaisons démesurées. Lorsque l'on entre dans l'arc-en-ciel, les<br />

possibilités deviennent infinies. L'unique manière d'avancer est de plonger<br />

dans les profondeurs pour en ressortir renouveler !<br />

Multiplica, intensifica, embellece... ¡color sin límites! Cuando entras en la<br />

zona del arco iris las opciones son ilimitadas. El único camino a seguir es<br />

adentrarse en las profundidades y emerger renovado.<br />

Mark Fast<br />

Versace<br />

Versace<br />

Mark Fast<br />

Art Direction: Laurent Voisinet & Pascal Latil<br />

Hair: Laurent, Carole & Manon Voisinet/Photo: Pascal Latil<br />

Mark Fast<br />

Catwalks Photos: IMAXtree.com/Andrea Adriani<br />

Versace


Art Direction:<br />

Laurent Voisinet & Pascal Latil<br />

Hair: Laurent, Carole<br />

& Manon Voisinet<br />

Photo: Pascal Latil<br />

Make-up: Ambre<br />

Products: Wella Professionals


Art Direction: Andrew Smith<br />

Colour: I. D’alessandro, A. Sbreglia<br />

Photo: Kamil Strudziński<br />

Make-up: Mary Cesardi


Tufted, tousled, undone:<br />

when was ‘natural’<br />

anything but perfection?<br />

Love the true you.<br />

Hair: Team Contrasto @ Fanola<br />

Colour: Alessandro Fiorin<br />

& Gionathan Contino<br />

Photo: Marco Di Filippo


Hair: Dee Parker Attwood<br />

@ Wieselmann<br />

Colour: Dee Parker Attwood<br />

& Katie Ryman<br />

Photo: Andrew O’Toole<br />

Make-up: Kylie O’Toole


Hair: Shogo Ideguchi<br />

Photo: John Rawson<br />

Make-up: Lan Grealis<br />

Styling: Jamie Russell


Girly Pink?<br />

THINK AGAIN!<br />

Hair & Styling: Davinia Cuñat Ripoll<br />

Photo: Esteban Roca<br />

Make-up: Cristina Garcia<br />

Products: Revlon Professional


Hair: Mark Leeson/Photo: Richard Miles<br />

Make-up: Lans London/Styling: M&R/Products: Revlon Professional<br />

Hair & Colour: Viktoriia Vradii/Photo: John Rawson<br />

Make-up: Annie Lysenko/Styling: Irina Dzhus<br />

Hair & Styling: Davinia Cuñat Ripoll/Photo: Esteban Roca<br />

Make-up: Cristina Garcia/Products: Revlon Professional<br />

Hair: Kobi Bokshish @ Intershape Hairstylists<br />

Colour: Stevie English @ Stevie English Hair/Photo: David Mannah


Hair: Olga García<br />

Photo: David Arnal<br />

Make-up: Jose Luis Blasco<br />

Styling: Visori FashionArt


Sorbet, chocolate,<br />

champagne: more<br />

inspiration to<br />

pique our appetites<br />

in every sense!<br />

Hair & Art Direction:<br />

Joey Scandizzo<br />

@ Eleven Australia<br />

Photo: Andrew O’Toole<br />

Make-up: Kylie O’Toole<br />

Styling: Kate Gaskin


Rick Owens<br />

GENUINELY<br />

AVANT GARDE<br />

Razzle dazzle yourself - it'll be worth it! Have faith in the alternatives and take<br />

that bold step beyond the conventional and into the surreal. OK, beauty is in the<br />

eye of the beholder, but honestly, do we really care who's looking anymore?<br />

Lasciatevi abbagliare, ne varrà la pena! Credete nelle alternative e fate quel passo<br />

coraggioso oltre il convenzionale e verso il surreale. Ok, la bellezza è nell’occhio<br />

di chi guarda, ma onestamente, a chi importa più chi sta guardando?<br />

Blenden Sie sich selbst - es lohnt sich! Wagen Sie den kühnen Schritt ins<br />

Surreale. OK, Schönheit liegt im Auge des Betrachters - aber mal ehrlich,<br />

kümmert es uns wirklich, wer noch hinschaut?<br />

Laissez-vous éblouir, cela en vaut vraiment la peine ! Acceptez de faire un pas dans<br />

un univers alternatif, au-delà des conventions, où le surréel est une nouvelle réalité !<br />

La beauté est dans le regard de celui qui l'observe. A lui de faire son choix ?<br />

¡Déjate deslumbrar! Ten fe en las alternativas y da un paso más allá de lo<br />

convencional. ¡Ve hacia lo surrealista! La belleza está en el ojo de quien mira,<br />

pero ¿nos importa quién está mirando?<br />

Hair: Shy+Flo/Photo: Karine & Oliver<br />

Make-up: Sophia Sing, Iris Kümin<br />

Rick Owens<br />

Blumarine<br />

Hair: Ismahan Obenali/Photo: G+K photo<br />

Make-up: Florence Claire<br />

Hair: Manuel Mon & Gonzalo Zarauza<br />

Photo: Pavel Zverev & Alina Paranina<br />

Catwalks Photos: IMAXtree.com/Andrea Adriani


Hair: Senen Armas<br />

Photo: Eduardo Melo<br />

Make-up: Marisol Bullon<br />

Styling: 442 Fashion hunters


Hair: Alexis Ferrer @ Anna Ferrer<br />

Photo: Rafa Andreu<br />

Make-up: Mary Torres


Hair: Stacey Smoker<br />

Photo: Andrew Werner<br />

Make-up: Heath Bryant-Huppert<br />

Styling: Kyndall Minley-Marshall


Hair: Kumenhair/Photo: David Arnal/Make-up: Ana Paola<br />

Art Direction: Teresa Romero/Hair: Jose Luis Buitron/Photo: Nico Nordstrom/Make-up: Tanya Ortega<br />

Hair: Dylan McConnachie @ Salon64/Photo: Caz Dyer<br />

Make-up: Emily James<br />

Art Direction: Teresa Romero/Hair: Jose Luis Buitron/Photo: Nico Nordstrom/Make-up: Tanya Ortega


Hair: Justo Seoane<br />

@ Antonio Calvo Estilistas<br />

Photo: Danny Goiri<br />

Make-up: Maria Freire<br />

Styling: Antonio Calvo<br />

Where to go?<br />

THE WAY IS UP!


Hair: Virginia Martinez<br />

@ Yoko-Pels<br />

Photo: David Arnal<br />

Make-up: Sylvia Mengual<br />

Products: Schwarzkopf<br />

Professional


Hair: Cos Sakkas<br />

@ Toni&Guy London<br />

Photo: Jack Eames


Hair & Photo: Jose Urrutia<br />

Make-up: Peluquería Jose Urrutia<br />

Styling: Veronica Calpa Perugachi<br />

Products: Revlon Professional


Don’t be modest,<br />

revamp your<br />

greatest asset with<br />

colour - then live<br />

your hair dream.<br />

Hair: Sandy (Chang Hsin-Wen)<br />

@ Visavis<br />

Photo: Dean<br />

Make-up: Tseng Ya-Fan<br />

Products: Shiseido<br />

Professional Taiwan


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PRESENTS<br />

WORLD CUP<br />

ONLINE <strong>2021</strong><br />

REGISTRATION 15TH - 31ST OCT<br />

www.omchairworld.com


Setting<br />

new sites...<br />

One thing we have learned from the pandemic is the<br />

overwhelming importance of digital tools and media for<br />

keeping in touch... and Estetica is on the job!<br />

It’s hard to know where to begin when it comes to talking about sectors hit extraordinarily hard by<br />

lockdowns during the Covid-19 pandemic. Among these is, of course, the hairdressing sector. But it is also<br />

true that hairdressing was one of the sectors that succeeded in responding to such setbacks brilliantly,<br />

continuing to work, train, communicate, and post on Zoom, Facebook, Instagram, websites and more...<br />

exploiting the power of the internet to the fullest. And through it all, the Estetica Network was on the job as<br />

well, reaching a vast professional hairdressing audience – hairstylists obviously, but also distributors,<br />

manufacturing companies, trainers and educators. keeping the entire globe connected via 20 specialized<br />

national portals in local languages - from the United States to Brazil to China and Indonesia, reaching<br />

across major European nations - with corresponding pages on Facebook, Instagram, and hundreds of<br />

thousands of professionals who follow our publications from every corner of the globe. And just as we<br />

strive to keep the stunning formats and graphics of our hard copy interesting, fresh, and updated, we<br />

decided to update our website as well, with a spiffy three-in-one <strong>USA</strong>-UK-WORLD portal, brimming with<br />

global coverage of the hairdressing universe at your fingertips - for English speakers worldwide!


NEW HORIZONS<br />

Estetica magazine is sought out by salon professionals worldwide for its spectacular imagery and<br />

coverage of trends, people, events and more, providing both information and inspiration. But today we<br />

are extending our mission to keep our professional readers up to date on everything that is happening<br />

in the world of coiffure in an even more professional and timely context. Advertising & P.R. Manager<br />

Nives Carena says, “Our priority has always been and continues to be to provide a digital portal and<br />

forum for our partners that is on the same par as our beautiful magazine, a platform where they can be<br />

honored and proud to reach their audience.” The Estetica Network team was determined to embark on<br />

a restyling of the website that would flaunt a more contemporary appeal for an even wider audience,<br />

but also be more functional and easier to navigate. The <strong>USA</strong>-UK-World is the perfect trifecta, enabling<br />

vistors to give their curiosity free rein and engage on more levels, expanding their horizons and<br />

opening up more possibilities for news, education, and - most importantly - inspiration.<br />

Come see and explore at www.esteticamagazine.com!<br />

Some numbers<br />

Online it's the numbers that count... so far the new site offers<br />

plenty of information and inspiration, thanks to:<br />

• 8420 articles posted<br />

• over 40 thousand images uploaded<br />

• over 6 thousand videos uploaded<br />

• about 20 new articles created weekly<br />

Just a sampling of<br />

the appeal of the<br />

new graphics of the<br />

newly designed<br />

esteticamagazine.<br />

com website,<br />

worldwide coverage<br />

of hairdressing at<br />

your fingertips.<br />

Now that the new website is up and running, we are expecting<br />

visits and engagement to rise exponentially. Be part of the buzz!!<br />

Come visit us at www.esteticamagazine.com<br />

network<br />

83


Stars light,<br />

stars bright...<br />

It’s complicated... product development, usage, tools, retail,<br />

cutting-coloring-styling techniques, business, marketing, and<br />

social. What’s a brand to do? Get the brightest stars in the<br />

hairdressing firmament to convey the message & mission.<br />

Anyone in the hairdressing business knows that there is much more to it than just producing quality<br />

products and getting them to hairdressers in their salons. Today’s hairdressers are obviously required to<br />

know their trade: cutting, coloring, styling... and so much more! Even before the pandemic and all its<br />

inherent organizational and health concerns, the salon owner who wants to be a successful business<br />

owner must also have a basic understanding of salon design, accounting, retail techniques, staff training,<br />

social media and marketing strategies, and even sustainability (to meet the demands of an increasingly<br />

selective and savvy clientele).<br />

So the brands decided to go to the proverbial “horse’s mouth” - the hairdressers themselves. Not just your<br />

run-of-the-mill salon pros, but those who have actually been through the mill, with extraordinary skills<br />

behind the chair, years of experience, visionary creativity, and an outstanding knack for communication.<br />

The Brand Ambassador or Creative Artist is the buffer between the brand and the hairdresser - a dreamy<br />

job that puts them on the cutting edge of product development and often as trendsetters. Their main role<br />

usually revolves around education - a guiding light - teaching hairdressers both online and off about the<br />

potential of new products and tools, new techniques, the latest trends, sharing know-how and experience<br />

with expertise, passion, and conviction.<br />

Andis<br />

Chatchawan - aka John (left) -<br />

Phuatanyawongvelendis - owner<br />

of The White Box Salon and<br />

Barbershop in Thailand, believes<br />

strongly in the power of Andis<br />

education and holds workshops<br />

throughout the country to help<br />

set up the next generation of<br />

barbers for success. Hayden<br />

Cassidy (right) arrived in London<br />

via Dublin and Berlin, with a<br />

barbering style influenced by<br />

hairdressing fused with sharp<br />

edges and fading, constantly<br />

pushing creative boundaries.<br />

“Andis allows you to be yourself<br />

and celebrate your uniqueness<br />

and authenticity," says Hayden.


R+Co<br />

Kylee Heath is just one of the<br />

12 newly elected members of<br />

the R+Co Collective whose job<br />

is to collaborate with the brand<br />

on creating content, product<br />

development and community<br />

engagement. “I have had a crush<br />

on R+Co since I laid eyes on it.”<br />

says Kylee, “The line is curated<br />

so well – from the scent, names,<br />

look and performance.”<br />

GOLDWELL<br />

& KMS<br />

World renowned, celebrity<br />

stylist Harry Josh is the latest<br />

Goldwell and KMS Ambassador,<br />

Americas. “The values that drive<br />

Harry – compassion, integrity,<br />

artistry, innovation, hard work,<br />

and sustainability – are the very<br />

same values that drive Goldwell<br />

and KMS,” says Scott Guinter,<br />

General Manager, Kao Salon<br />

Division US. Through social<br />

media, press engagements<br />

and industry events, Josh<br />

will introduce new product<br />

innovations and core collections,<br />

demonstrating and animating the<br />

versatility of the full Goldwell and<br />

KMS product portfolios.<br />

Sam Villa<br />

Sam Villa is an educator par<br />

excellence and delegates his<br />

mission to such hand-picked,<br />

extraordinary talents as Roger<br />

Molina and partner Ellen Devine,<br />

both of whom are Sam Villa<br />

Ambassadors. Ellen & Roger<br />

are always eager to share their<br />

tips & tricks that helped them<br />

expand their skill set through<br />

experience & experimentation.<br />

both on and off-line. Ellen says,<br />

“The Sam Villa brand is all about<br />

#ArtistsSupportingArtists, and you<br />

can feel it.”<br />

profiles<br />

85


Matrix<br />

Ambassadors<br />

“Why Matrix?” Sharon Spellman,<br />

Greg Gilmore, and Rachel Bodt,<br />

readily responded “Diversity”. Greg<br />

explains,“Matrix is a true reflection<br />

of what the world looks like in reality,<br />

and the real reality is that we all are<br />

different, and our differences have<br />

significant contributions to the whole.”<br />

“Matrix revolves around products that<br />

work for ALL hair types and textures,”<br />

say Sharon and Rachel.<br />

Color Space<br />

Lupe Voss, Color Space<br />

Co-Founder and Luiz Gonzalez,<br />

Color Space Educator are<br />

on a mission to reinvent hair<br />

color from the ground up.<br />

Lupe is known for her technical<br />

acumen and “real-life”<br />

classroom style, while Luis’<br />

ability to encourage and<br />

motivate stylists comes from<br />

his experience behind the chair<br />

and his relatable teaching<br />

style. A unique combination<br />

of passion, talent, and<br />

commitment.<br />

JPMS<br />

John Mosley and Paula Peralta<br />

are the most recent Artistic<br />

Directors to join the John Paul<br />

Mitchell Systems® team. John,<br />

with his impressive celebrity<br />

clientele, strives to uplift and<br />

inspire others, saying “There’s no<br />

time to waste—we have a job to<br />

do, and it starts with my passion<br />

and love for this industry.” As a<br />

“Los Angeles Curly Hairstylist”,<br />

Paula is a people-person, whether<br />

she’s behind the chair, on social<br />

media or on stage, Paula is<br />

always finding ways to educate<br />

and create connections to fulfill<br />

the company's mission.


Kristi Faulkner<br />

Being a female barber in a male<br />

dominated industry was initially<br />

an enormous challenge, for Kristi,<br />

but she shares, “30 years ago.<br />

I started with my Wahl Peanut<br />

and my Designer and have been<br />

loyal ever since. To know I have<br />

changed one person’s perspective<br />

about using clippers,is what<br />

makes me so excited. Diversity<br />

in the industry is priceless and I<br />

strive to leave a mark of seeing<br />

no skin color... only texture.”<br />

Joanne Rempel<br />

Eufora Color Development<br />

Manager and salon owner truly<br />

mentors her stylists. Indeed,<br />

many of the color looks Eufora<br />

shares come from Joanne's<br />

Salon - Colors Beauty and<br />

Wellness - are rarely her own<br />

work. She constantly encourages<br />

and promotes her team members.<br />

For many, Joanne is the ultimate<br />

embodiment of Eufora's values<br />

and mission.<br />

Amy McManus<br />

This spring Amy became a Wella<br />

Professionals Brand Ambassador,<br />

as a balayage specialist after<br />

overcoming several career<br />

challenges. “Discovering<br />

balayage brought me back to life<br />

and in love with doing hair again.<br />

I was proud of my triumphs when<br />

they’d happen and spent so much<br />

time obsessing over my failures.<br />

It was truly career changing<br />

for me.” Now Amy hopes to<br />

reignite this same joy in other<br />

hairdressers around the world.<br />

Sure, hairdressing is perhaps a trade first and also a business. But the culture behind it reaches so much further<br />

into our past, into the very dawning of humanity and the act of preening, not only of ourselves but also of<br />

those closest to us. Hairdressers are a caring lot, perhaps listeners above all - always working on taking their<br />

consultation skills to the next level. And the best and brightest among them are destined to become teachers<br />

and mentors as well, passing on important skills and tradition, having assimilated the very history and culture<br />

of this trade and intent on instilling the same in generations to come.<br />

Hayden Cassidy, Barber & Andis Global Educator summed it all up when she said, “I think the pandemic has<br />

made us all realise not only the importance of the industry connections with one and other but also how much<br />

we need each other for support and guidance, whatever level we are at. Around the world, I’ve heard of barbers<br />

and stylists everywhere coming together to help each other get through these times and it's incredible to see.<br />

It’s made me realize how incredibly grateful I am to be in this industry and I don't think anybody will ever take<br />

what we do for granted again.”<br />

This article was originally intended as a round-up of brief bios and profiles of some of the greatest artists in<br />

the business... but we were only able to scratch the surface on the wisdom and life lessons they had to share<br />

with us. So it looks like we will be doing a series of article on line on our newly designed website at<br />

esteticamagazine.com, where readers will be able to find our more about those introduced here and others.<br />

profiles<br />

87


Getting the<br />

green light<br />

Taking a sustainable approach to your salon business<br />

can optimise efficiency, boost your bottom line, and<br />

appeal to a new category of eco-aware consumers.<br />

Things are finally getting back to normal and salon owners worldwide have had plenty of time during<br />

lockdowns to catch up on education, honing both behind-the-chair skills and business acumen. In order to<br />

help guarantee the success of your salon business today, it’s important to take into consideration reducing<br />

overhead costs as well as attracting and ensuring the loyalty of health-conscious customers seeking safer<br />

and botanical products as well as best-business practices that are good for the planet.<br />

Anna Peters (below), of the Sam Villa ArTeam, and owner, re:TREAT Color + Hair Design Studio in<br />

Clovis, California , installed ECOHEADS shampoo nozzles. “They enhance the shampoo experience at<br />

the bowl with cleaner filtered water, they reduce frizz with tourmaline stones that put negative ions into<br />

the hair, and cut down blow dry time. They also offer double the pressure while conserving up to 65% of<br />

water and energy.” A win for the salon owner, the customers, and the planet alike.<br />

124 adloremter


Hudson Styles, owner of<br />

Hudson Salon, an upscale<br />

salon in north Charlotte,<br />

uses SpectraLights.<br />

“Freestyle Systems’ tools to<br />

make working in the salon<br />

so much more pleasant<br />

and efficient. I have LP12<br />

SpectraLights platforms<br />

with Freestylists and using<br />

a “weightless” hairdryer<br />

completely removes the<br />

strain on your neck and<br />

shoulders when blow<br />

drying. The light<br />

platforms are so beautiful<br />

and provide the perfect<br />

light to see your work and<br />

analyze color,” says Styles.<br />

Nem exceaquunt aut omnis et aut volut reptio coribusam quiam nos quaeperum volor sint<br />

eum quiam quia commosae. Ut latibustecto explibu sdandae. Ehentotas voluptatures es quo<br />

rerchil in poreces quatur? Qui dolessit aspelestoria que estorem autem ex et est, qui comnim<br />

nis duci quat voluptaqui ut volora dolorrum ea ped magnimincte solut es esequas eliquodia<br />

Eped qui voluptae veleseque con nonsedita nonseque<br />

GLO, a specialty salon recycler, has partnered with Industry<br />

Brands to sponsor three month subscriptions of PPE<br />

Takeback Services for struggling salons to mail in their used<br />

personal protective equipment (PPE) supplies through the<br />

Salon Green Dreams campaign. The campaign’s goal is to<br />

provide mailback services free of charge to green-minded<br />

salons that have had to introduce more one-time-use items<br />

(masks, chair covers, etc.) into their business due to<br />

COVID-19 safety protocols.<br />

adloremter sustainability<br />

125 89


For forty years, JPMS has valued doing good for people, animals and the planet, and is devoted to<br />

making operations cleaner and greener. In addition to sustainable formulas, Paul Mitchell® Clean Beauty<br />

(above) is a new line handcrafted with the highest level of natural origin ingredients, organic, ethically<br />

sourced botanicals and innovative bio-based plastic packaging.<br />

R+Co BLEU (below) features 100% recyclable packaging. Bottles and jars are made of 100% postconsumer<br />

recycled material, which use 88% less energy to produce, further lowering the carbon footprint.<br />

Tubes are constructed from bioresin sugar cane plastic, which biodegrades in 180 days in soil and 60 days<br />

in compost. Canisters are crafted from 100% aluminum, a recyclable resource. Cartons and secondary<br />

packaging are developed from 100% post-consumer recycled paper sourced from Forest Stewardship<br />

Council (FSC)-certified farms and feature soy-based inks. R+Co products are also 100%, gluten and<br />

cruelty-free, made without sulfates, parabens, petrolatum or minterl oil, and are Leaping Bunny certified.


KAO demonstrates its commitment to the sustainability of the planet with the launch of KMS Shampoo Bars (left) made with natural ingredients. These bars<br />

offer a variety of important advantages for the environment: they save water during product development, reduce plastic and packing materials, and lessen<br />

CO2 emissions, while meeting the specific needs of your clients' hair. Standing apart from typical salon hair care products available today that make clean<br />

beauty claims, when it comes to ALOE VERA, Eufora products (center) utilize the best beauty secret nature has to offer in USDA Certified Organic Aloe,<br />

which helps rebalance dry skin, soothe the scalp, and provides powerful anti-oxidant properties. With Rahua Sustainability Sets, customers can now use their<br />

favorite Rahua products, hold onto their bottle, and refill their bottle with ease. These sustainable, eco-conscious, refill pouches enable Rahua customers<br />

to refill their favorite full-size bottles and reduce plastic usage by 90% as well as their own individual carbon footprint, ultimately benefiting the planet.<br />

Moreover, Rahua's concentrated plant-powered formulations require the use of less product and provide long-term healthy hair, scalp and skin benefits.<br />

In addition to designing and organizing a salon based on the principles of sustainability, it is increasingly important to stock<br />

your salon with the natural and botanical products your clients crave, both for in-salon and at-home use, produced by brands<br />

that have made a commitment to social responsibility. For example, Aveda, the high-performance, plant-powered hair care<br />

brand with a mission to care for the world, donated $5 from the sale of each limited-edition, silicone-free, sulfate cleanser<br />

free, cruelty-free and vegan Shampure Nurturing Shampoo Bar Shampure to charity: water. For more info about Aveda’s<br />

commitment to the planet, visit aveda.com. Pravana, a leading professional hair color and care brand, announced that it is<br />

certified animal test-free and has joined PETA’s Beauty without Bunnies program. Pravana’s philosophy has always gone<br />

beyond traditional product creation by redefining hair color and care with a caring commitment towards others. This official<br />

certification for the entire brand portfolio is a badge worn with pride to honor that commitment and uphold the brand legacy.<br />

Other spa and beauty treatments also need to meet the needs of a more<br />

sophisticated clientele. Malynda Vigliotti (aka Boom Boom) opened the first<br />

walk-in brow bar in NYC in 2008, surviving the pandemic and celebrating 13 years<br />

strong by becoming the first Vegan and Cruelty Free brow bar in the city! As a<br />

female small business owner diagnosed with Graves’ and Thyroid Eye Disease, she<br />

developed a line of clean brow products, proudly formulated in the <strong>USA</strong> without all<br />

the "bad stuff ", because our eyes are so important and clean beauty is the future.<br />

sustainability<br />

91


Top UK hairdresser and Denman<br />

Brand Ambassador Brandon<br />

Messinger gives his advice on a top<br />

class finish to your work.<br />

A strong<br />

finish<br />

E<br />

For optimal<br />

finishing, take into<br />

consideration the<br />

hair type and adapt<br />

the size of the brush<br />

and the bristles to<br />

the styling effect<br />

you want to achieve.<br />

very great haircut is a<br />

combination of key elements;<br />

prepping the hair, a technical<br />

haircut, a creative blow-dry<br />

and a detailed finish. Way too<br />

many hairdressers only focus<br />

on one or two areas and<br />

therefore their work never reaches<br />

its true potential. Too often it’s the<br />

finishing that’s neglected, but if you<br />

really want to be a true hair<br />

professional, you’ve got to spend<br />

time finishing your work.<br />

BRANDON’S TIPS<br />

FOR FINISHING<br />

A medium or large sized natural<br />

bristle brush is a must for smoothing<br />

and adding shine; especially<br />

up-styles. The thick bristles of the<br />

D82 (I use a larger version) gently<br />

controls and smooths those ultrafine<br />

hairs without disturbing any<br />

internal work for a clean finish with<br />

soft natural shine. If you’re going for<br />

a loose, soft natural look then you<br />

need to brush through with the D81.<br />

This brush has a combination of<br />

longer nylon pins and natural bristle<br />

so the brush penetrates the hair to<br />

loosen while smoothing and adding<br />

shine to the exterior – all without<br />

ruining your blow-dry or prep work<br />

If you like to do a lot of photographic<br />

or session work then you’ll likely<br />

work with wigs and extensions and<br />

finishing these can be a bit tricky.<br />

For these types of styles – or<br />

particularly fine hair – I use my wide<br />

spaced D80 nylon pin brush. It<br />

doesn’t catch on hairpins or<br />

extension bonds, but will still give<br />

control to shape and define the look.<br />

Trust me, if you’re really serious<br />

about your work, you’ve got to spend<br />

time on your finishing. With these<br />

three brushes and a little Mistify Me<br />

light hairspray, I can get the perfect<br />

finish on any look salon or editorial.<br />

tools<br />

93


Oribe Hair Care expands its<br />

top-selling Bright Blonde<br />

Collection with the two new<br />

products – Bright Blonde<br />

Essential Priming Serum and Bright<br />

Blonde Sun Lightening Mist.<br />

hether you are a natural<br />

blonde or have finally<br />

decided to that big step, it is<br />

always of the utmost<br />

importance to maintain your<br />

investment in time, money,<br />

and beauty with top quality<br />

products to keep your color<br />

looking fresh and vibrant.<br />

That’s why you deserve luxury<br />

of the new additions to the<br />

Oribe Hair Care Bright Blonde<br />

Collection. Formulated to cater<br />

to the unique needs of<br />

professionally colored and<br />

Blonde...<br />

Made Better<br />

naturally blonde hair of all types<br />

and textures, these products are<br />

specially designed to be used to<br />

maintain color vibrancy and<br />

reveal hair’s most radiant, healthylooking<br />

blonde. And if you’re<br />

always on the go, the portable<br />

packaging makes it easy to achieve<br />

blonde anytime, anywhere.<br />

“Consumers are increasingly<br />

seeking ways to preserve and<br />

perfect their color at home. Hair<br />

health drives Oribe’s innovation,<br />

so it was critical for us to create<br />

specific products that not only<br />

revitalize blonde shades, but also<br />

deliver those benefits through<br />

formulas that improve the overall<br />

integrity of the hair,” explained<br />

Michele Burgess, Executive<br />

Director of Product Development,<br />

Oribe Hair Care. Their latest<br />

innovations? Bright Blonde<br />

Essential Priming Serum and<br />

Compact<br />

Bright Blonde Sun Lightening Mist.<br />

packaging makes<br />

these products<br />

perfect for your<br />

beauty case while<br />

travelling.<br />

94 products


The Bright Blonde<br />

Essential Priming<br />

Serum is the<br />

essential first step<br />

in creating healthy,<br />

salon-worthy<br />

styles on all<br />

blondes.<br />

A SKINCARE-MINDED<br />

APPROACH<br />

Like your skin care regimen, Oribe’s<br />

Bright Blonde Priming Serum<br />

protects and hydrates to improve<br />

elasticity and strengthen strands,<br />

while eliminating brassiness using<br />

violet and pearlized pigments to<br />

reveal visibly brighter blonde hues.<br />

Moreover, this lightweight serum<br />

allows for seamless layering of<br />

styling products and helps ensure<br />

more even distribution of product<br />

throughout the hair. Hair is left<br />

touchably soft and lit from within.<br />

The formula is also brimming with<br />

delicious botanicals, like Lemon,<br />

Ginger Root and Chamomile<br />

Extracts to optimize shade, tonality,<br />

and luminosity. Additionally, Bright<br />

Blonde Sun Lightening Mist is a<br />

modern way to create controlled<br />

highlights through heat from the<br />

sun or a hair dryer. The hydrogen<br />

peroxide-free formula blends the<br />

power of natural plant, flower and<br />

fruit extracts to gradually lighten<br />

hair while imparting weightless<br />

moisture, shine, and essential UV<br />

protection for optimal hair health.<br />

In addition to Lemon and<br />

Chamomile Extracts, Sun<br />

Lightening Mist also contains a<br />

Tropical Extract Blend of Papaya,<br />

Hibiscus and Gardenia for visibily<br />

healthier and ultra-shiny hair.<br />

Oribe Hair Care’s Bright<br />

Blonde Collection provides the<br />

special care that blonde hair<br />

craves. Why not indulge?


Like most things in life, challenges of our customers.”<br />

it started with a desire. To help champion the products<br />

A need to create something and those who use them,<br />

so groundbreaking that innovation is key.<br />

it wouldn’t just shake an “Both our ZERO Ammonia-Free<br />

entire industry - it would Permanent Hair Color and<br />

shape it. It’s for this reason PRIMARY Permanent Hair Color<br />

that Color Space TM was born. contain a micro-dye molecule that<br />

“To meticulously design a truly easily penetrates the hair shaft<br />

innovative hair color line, Lupe without over-lifting the cuticle,<br />

Voss and I used revolutionary providing better all-over<br />

thinking,” explains Ray Civello, coverage,” explains Civello.<br />

Co-Founder of Color Space TM . “Then you have the UNIMIX,<br />

Part of this thinking meant<br />

our revolutionary hair color<br />

collaborating with an Italian<br />

mixer, which on its own will<br />

University professor known globally change the way stylists mix color.<br />

for Color Science, leading to<br />

It reduces processing time<br />

True hair color<br />

something that has never been seen and thermal shock for clients,<br />

before in the hair color world: the reducing irritation and creating<br />

transformation: scientifically first uniform neutral scale of color unbelievable results.”<br />

based on the Munsell Hue test, With 99.8% pigment purity and<br />

and artfully reinvented. which sets a new industry standard. true-to-level tone for the most<br />

Art & science<br />

Color Space is<br />

not just better,<br />

but a completely<br />

new and<br />

enhanced hair<br />

coloring<br />

experience.<br />

And the science is just the<br />

beginning. Not only are the<br />

calibrated formulas from Color<br />

Space TM easy to understand, this<br />

vegan and cruelty-free line offers<br />

less fading and frizz reduction.<br />

From the tube, to the bowl, to<br />

application, it’s reimagined the<br />

hair color experience for colorists<br />

and consumers, all while<br />

remaining true to its mission of<br />

being environmentally-conscious.<br />

Coupled with our immersive and<br />

interactive Education programs,<br />

our CS Ed. team provides a<br />

level of knowledge and genuine<br />

commitment to the growth<br />

and success of partner salons.<br />

“We stand for something bigger<br />

than hair,” says Civello. “Color<br />

Space will be a partner to salons<br />

by helping them excel as a<br />

business – providing top-tier<br />

education for stylists and owners,<br />

designing higher quality products<br />

that increase profitability and<br />

bringing our passion and experience<br />

in the industry to help solve the<br />

vibrant and brilliant color, the<br />

ZERO Ammonia-Free line is sure<br />

to be incomparable. The products<br />

result in improved condition of<br />

the hair thanks to 100% plantderived<br />

ingredients that have<br />

been selected and scientifically<br />

proven to benefit hair.<br />

“We’re connecting the dots<br />

between science, light, and color<br />

to launch an innovative product<br />

line,” says Civello. “But more than<br />

that, we’re starting a revolution.”<br />

And what does a revolution<br />

require? Endurance.<br />

“Lupe and I had a vision to<br />

create a product line that evolves<br />

and advances hair professionals<br />

everywhere, and right now, we’re<br />

just getting started.”<br />

The Color Space TM line promises<br />

to fully enhance the hair color<br />

experience through product and<br />

transformative education. It’s the<br />

reinvention colorists have been<br />

waiting for and, fortunately, the<br />

wait is over. The time for true<br />

transformation has finally arrived.


Estetica n. 2/<strong>2021</strong><br />

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used for the production of the<br />

paper has been bleached without<br />

the use of chlorine dioxide<br />

The “100% recyclable” mark<br />

certifies that the paper is a<br />

recyclable material, since the<br />

cellulose it contains can undergo<br />

repeated processing cycles<br />

The “Green Paper” mark is<br />

synonymous with quality and<br />

respect for the environment<br />

PRINTED IN ITALY BY<br />

Tipo Stampa srl<br />

Estetica <strong>USA</strong> “ISSN 2239-7213” (USPS # 12220) is published quarterly for $ 49.00 per year by EDIZIONI ESAV SRL- Via Cavour 50, 10123 Torino.<br />

Distributed in the <strong>USA</strong> by Tri State <strong>Magazine</strong> NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474 POSTMASTER: Send address changes to Estetica <strong>USA</strong> c/o Tri State<br />

<strong>Magazine</strong> NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474<br />

Registration n. 435 of 7.4.49, Turin Law Court. All rights reserved. Reproduction in whole or in part of texts or photography is prohibited.<br />

Manuscripts, photographs and art are selected at the discretion of the publi sher free of charge (advertising exclu ded). Whether published or not, no<br />

material will be returned and remains the property of the publishing house, which may make use of it as seen fit. This may include the withdrawal of<br />

publication rights to other publishing houses. Estetica requires exclusive publication rights in the hairdressing sector for all photography submitted<br />

which must not therefore be offered for publication to other magazines in the hairdressing trade or industry.<br />

Notice to subscribers (Art. 13 of EU Regulation 679/2016)<br />

Pursuant to Art.13 of EU Regulation 679/2016, our company will proceed with the processing of the personal data you provide in compliance with<br />

current laws in force concerning the protection of the processing of personal data and in keeping with the obligations and guarantees of the legal,<br />

contractual, and regulatory standards. Subscription information may be known only bny subjects specifically authorised and instructed by our<br />

Company and by third parties subjects authorised to carry out the orginasational and economic activities connected with the subscription<br />

(ex. Shipping management, enveloping, sending correspondence) and will not be communicated to third parties for purposes not allowed by law or<br />

without explicit consent; they will be stored for teh purpose of sending our publications and for the time necessary to complete the purposes of<br />

professional updating for which the same information was collected.<br />

Data process controller is the company Edizioni Esav S.r.l. - Via Cavour 50, 10123 Turin.<br />

The person whose information was processes may, at any time, exercise the rights established by the EU Regulation (Art. 15 Right to access;<br />

Art.16 Correction; Art. 17 Cancellation) by writing to Edizioni Esav - edizioniesav@pec.it.<br />

TO SUBSCRIBE<br />

e-mail: customercare@estetica.it<br />

online: www.esteticamagazine.com<br />

ERRATA<br />

CORRIGE<br />

The hair for the cover of<br />

our Spring <strong>2021</strong> edition<br />

should have been credited<br />

to Linh Phan (@BeScene).<br />

We apologize for this error.


Be Vivid<br />

Be Fiery<br />

Be Red<br />

Be Punk<br />

Be the Colorist you want to be.<br />

Because everything you need is already inside.<br />

- Same, iconic high performing formula<br />

- True-to-swatch results with up to 100% coverage<br />

- New, more sustainable packaging*<br />

* Tube = 100% recycled aluminium,<br />

Folding Box = min. 96% sugarcane paper, Cap = 80% recycled plastic<br />

#BeIGORA

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