Wemert Group Realty - Seller Guide

thewemertgroup

doesn't have to be stressful!

issue one

WEMERT

SELLING

A HOME

LIFE & HOME


WE ARE YOUR LOCAL

REAL

ESTATE

Our team serves ALL of Central Florida/Orlando

930+ Families Served (homes sold) in 2020 alone

$283,000,000+ Volume

EXPERTS

For team-owned brokerages, we are...

#1 In Central Florida For Volume & Families Served

#2 In All of Florida For Volume & Families Served

#19 for Volume In the Entire Nation

#21 for Units Sold In the Entire Nation

TOP 50 IN THE NATION

TOP 20 IN THE NATION

FOLLOW ALONG WITH US


JENNY

WEMERT

a message from our

T E A M L E A D E R

We know when It comes to real estate

brokerages in Central Florida, you have

hello.

a lot to choose from. Thank you for

considering Wemert Group Realty for

your Real Estate needs.

At Wemert Group Realty, we know

good customer service is no longer a

differentiating factor – it is really just

the price of admission.

Lots of Realtors can say they are the best.

And for that matter, lots of Realtors can

help you buy or sell a home… and

sometimes for less commission. The

‘secret’ is our over-riding passion (and

uncanny ability) to always go above and

beyond for our clients. Our team's

experience and dedication work hand and

in hand to get you the results you are

looking for.

We look forward to partnering

with you!

JENNY WEMERT

Realtor® & Team Leader

Wemert Group Realty


SELLING

A HOME

WITH WEMERT GROUP REALTY

When you hire

Wemert Group Realty

to sell your home,

you're hiring

ADVOCATES with

over 20 years

experience, who will

work on your behalf,

while GUIDING you

every step of the way.

Our impeccable

service and SKILLS are

second to none in the

industry.

TRUSTED ADVOCATES:

We will always look out for your best interest while leading you through

every single step of the home selling process

we are....

SKILLED DATA ANALYSTS:

We are experts in pricing and reading market trends. Your agent will use

comparable active listings and recent sales information to help make

educated data-driven decisions regarding the marketing of your home

EXPERT MARKETERS:

Commit their time and energy to sell your home - no matter how long it

takes. Your agents will use their skills, resources, and leave no stone

unturned when searching for a buyer for your property

SKILLED NEGOTIATORS:

Your agent will skillfully negotiate the deal to save you money, time,

energy, and eliminate the stress involved by putting their years of

training as an expert to work for you.


THE PROCESS

at a glance

STEP ONE

FIND THE

RIGHT REAL

ESTATE EXPERT

Lucky for you, you've

already found us! Our

team is excited to

partner with you on

this journey!

YOUR AGENT

RESEARCHES THE

MARKET, YOUR

HOME, &

COMPARABLE ACTIVE

LISTINGS &

RECENT SALES

LISTING APPT

+ Tour Your Home

+ Understand Your Needs

+ Determine Price

+ Discuss Marketing Plan

+ Offer Staging Advice

+ Set Critical Dates

+ Paperwork & Contract

STEP TWO

PREPARE

FOR THE MARKET

PROFESSIONAL

PHOTOGRAPHY

APPOINTMENT

MARKETING

RESEARCH

Our professional marketing

team are experts in digital

marketing, placement and

telling your home's story in a

way that will attract buyer

traffic from hyper- local to

international channels

STEP THREE

YOUR HOME IS

OFFICIALLY ON THE

MARKET

____________________

OFFERS, NEGOTIATIONS,

& AN ACCEPTED OFFER

STEP FOUR

BUYER'S INSPECTION

NEGOTIATIONS &

APPRAISAL

NEGOTIATIONS

__________________

TITLE WORK BEGINS

STEP FIVE

CLOSING

Time to sign the

papers and pop

some bubbly and

celebrate a new

chapter and the

house being SOLD.


Would you hire a

a surgeon who only

performs 3 surgeries

a

"

year?

You NEED AN EXPERT.

Our team sells over

3 homes a day.

- JENNY WEMERT

WEMERT GROUP REALTY


of the team

THE POWER

AT WORK FOR YOU


WHEN MAKING A

PRICING PLAN

factors we consider

4 HOME

FOR YOUR

Agents must be part mathematician,

psychologist and artist to price a home to sell.

A well-priced home creates interest, attracts buyers, generates

showings, and produces offers, usually very quickly. An under priced

home will attract buyers and may sell quickly, yet may detract buyers

who wonder "what's wrong with it?" as well as be overlooked by the

buyers looking in a slightly higher price range. An overpriced home will

be evidenced by lack of interest, few showings, no offers, a longer time

on the market, and possibly price cuts - which can look bad from the

buyer's prospective.

CONDITION

You don't get a second chance to make a first

impression. Most buyers make a decision about the

property they see within the first 15 seconds of

entering the home. Homes in great condition will

attract more interest and offers and will tend to sell for

more than homes in less than great condition. Staging

can make a difference - de-cluttering and improving

the general cleanliness and condition of the home is

what we call 'staging.' Staged homes become more

valuable than other comparable properties in a similar

price range.


LOCATION

You've probably heard it said before: Location,

Location, Location! Well, it's true. Location is

one of the most important factors in

determining the value of your property. We will

do all we can to maximize your home's location

and proximities.

TIMING

Property values are affected by the current real

estate market. Because we can't manipulate

the market, we'll collab orate on a pricing and

marketing strategy that will take advantage of

the first 30 days your property is listed. It's the

window of opportunity when buyers and their

agents discover your property and are most

likely to visit and make offers.

COMPETITION

Prospective buyers are going to compare your

property - both the condition and the price - to

other active listings in and around your

neighborhood. In order to get buyers' attention

away from your competition and focused on

your home, we will be competitive by properly

pricing and staging your home.


OUR HIGH TECH, HIGH TOUCH

IS A STANDARD ABOVE THE REST!

PLAN

MARKETING

We believe a comprehensive marketing campaign for your house should include both

traditional and digital marketing. In order to maximize exposure, the work behind the scenes

begins before your home is even officially listed in the MLS to drive traffic and utilize our

marketing machine to ensure your property’s launch is as successful as possible. Our strategic

layered marketing approach ensures a buyer, no matter where they are located in the world, can find,

view, and fall in love with your home.

WE INVEST IN THE SALE OF YOUR HOME

Professional Photos


3D Walk-throughs


Aerial Photography


Virtual Staging ■

Database of 100,000+


Agent Network of 16,000+


Facebook Page with 12,000+


Vast US Relocation Network


■ Top Exposure & Placement on

Popular Search Sites

Cross-Platform Social Media Campaigns


Global Property Search Sites


WHEN SELLING,

FIRST IMPRESSIONS

MATTERS

Most buyers will see your home for the first time

online, and we only have ONE TIME to make a

great first impression.

Our team invests in professional photography for

every home we sell. We lean on tools like virtual

walkthroughs, aerial photography, and virtual

staging to help highlight a home and show it in its

best light.

Our listings dominate online, with dedicated

property websites and prominent promotion on

our website that attracts 120,000+ visitors

monthly. Our social media and email marketing

campaigns allow thousands of Buyers to find

your home online, in places where they’re

already spending their online time no matter

where they are located in the world.

aerial photography

virtual staging

NETWORKING

Our listings receive attention from our vast

Ways we may find your buyer:

network of potential Buyers (of over 100,000+)

and local agents alike. We proactively network to find

your buyer.

FOR SALE SIGNS

It’s not unusual for Buyers to cruise their potential

neighborhoods in search of their perfect house, so a

For Sale sign is always recommended when allowed.

ONLINE MARKETING

We strategically identify who the likely Buyers are

for your home and develop individualized

marketing plans to reach them utilizing tools such

as the following:

Multiple Listing Service (MLS)


Global Property Searches (Proxio/Listhub)


■ Top Exposure & Placement on Popular Consumer

Search Sites (ie- Realtor.com/Zillow)

Cross-Platform Targeted Social Media Campaigns


Google listings, SEO, and Targeted Buyer Campaigns


& FEEDBACK

SHOWINGS

When Buyers make an appointment to see your

house, keep the following in mind:

■ It's considerate to leave your home so the agent and their

buyers can look at the home without you present.

■ Be as flexible as you can with requested showings. Keep in

mind, buyers may need to look at the home in the evening

or on the weekends.

when showings come up last minute.

■ Make a plan for pets and kid so you don't have to stress

APPOINTMENTS TO SHOW THE HOME

Showing Time allows licensed Real Estate agents to schedule

showings 24/7. Showings will not begin until your home is ACTIVE on

MLS.

Appointments to view your home are coordinated through

Showing Time. You will receive an invitation shortly after your

listing is active to set your showing notification preferences.

Agents and our staff will take care of bringing buyers to your

home, all you need to do is prepare for showings! You will receive

emails, phone calls, or text messages depending on your

appointment preferences to confirm showing appointments.

FEEDBACK

Although it can be hard to secure, our team will work to collect

feedback after each showing. Although we believe, the best type

of feedback is an offer!


SELLING A HOME

OFFERS

When it comes time to negotiate an offer on your

home, your agent will present each offer

submitted on the property to you, and consult

with you on your best options.

Your agent can show you a revised net sheet,

helping you see clearly what you will net from the

sale, no matter how the offer is structured.

Some homes are lucky enough to receive multiple

offers. Your agent will work with you to create a

timeline and expectations for all parties if this

happens and will be able to guide you through

each step of the process.

WGR LIfe & Home | 14


OFFER

When it comes time to make an offer on a home, your agent will help you think through your best options when it

strategies

comes to structuring the offer. Ultimately, what you choose to offer for the home and the terms are up to you.

CONTRACT TERM

POSSIBLE MULTIPLE OFFER

STRATEGIES TO CONSIDER

Price

Escalation Clause - $ Above Highest Offer in Multiple Offers

Best and Final

Escrow Deposit

Consider Additional Escrow Deposited After Inspection Contingency

Non-Refundable Deposit

Inspection Period

Sellers Prefer Shorter Periods

Remove “Sole Discretion” Language

Cap the Repair Amount

Offer an Option Fee to the Seller to Cancel within Inspection Period.

Waive the Inspection Period

Appraisal Contingency

Waive the Contingency - Pay the Difference at Closing.

Offer Gap Coverage - Pay a predetermined amount above

the appraisal value at closing.

Rush the Appraisal Order During Inspection Period

Loan Approval Contingency

Sellers Prefer a Shorter Period

Fully Waive the Loan Contingency Protections

Closing Costs

Offer to Pay Seller’s Closing Costs:

Title Insurance: Approx $5.25 for Every $1,000 of Sales Price

Doc Stamps on the Deed: .70 per $100 of Sales Price

Closing Date

Determine The Seller’s Needs

Offer a Post Occupancy for either Free or for your PITI

(principle, tax, insurance) payment amount.


The Real Estate Closing

Experience You Deserve

Your closing should be simple and

straightforward. Our secure portal

allows you to stay updated on your

closing and access all of your

important documents in one place.

Instant Updates

Monitor your transaction from loan

to closing, getting updates for key

milestones along the way.

Safe Communication

Protect yourself from phishing and

fraud using our secure, unified closing

platform.

650 N. Alafaya Trail Suite 111 Orlando, FL 32828

1420 S. Narcoosee Rd. Saint Cloud, FL 34771

NonaTitle.com

407-865-0080


YAY

As the closing day (the day the new Buyer takes

possession) approaches, you will need to make sure to

inform the utility companies of your impending

it's almost closing day!

move.

A final walk-through of the home will typically take place

within 24 hours of final closing by the buyer. Your

Transaction Manager will take care of scheduling this with

all parties. The closing will typically take place at a title

company.

Please make sure you have cleared the home of the

personal items you will be taking with you in the move,

and leave the home in at least 'broom swept' condition by

the time walkthrough is scheduled to happen. You should

be completely moved out the day before closing day.

At closing, please let your agent know where extra keys,

mailbox keys, garage door openers, etc have been left for

the buyers. You can expect to sign your name many times.

You'll be putting your John Hancock on a pile of legal

documents! If all goes well (as it usually does), you will

eventually leave your house closing with a stack of

documents. (which you should save)

Plan ahead to bring two forms of ID to closing and we'll be

there to guide you through the rest!

When the property is transferred to the new owner, you

will receive your proceeds, legal fees, and any

adjustments). The Keys are not given to the buyer until we

fund and proceeds are distributed to all parties.

WE CAN'T WAIT TO CELEBRATE WITH YOU!


FOR

PREPARING

SALE

YOUR

COMPLETE LISTING PAPERWORK

Survey - if in a flood zone, elevation certificate

Floor Plan & Deed

Previous Title Insurance Policy if under 3 years

Spare House Key(s)

HOA Contact Information

HOA Documents/Condo Documents

List of Upgrades

Mortgage Payoff Information

GET READY FOR YOUR PHOTO APPOINTMENT

Clean off the counter-tops in both the kitchen and baths

Remove shampoo bottles from showers

Remove magnets from the fridge

Remove small throw rugs & kitchen or bath towels from around the house

De-clutter - think model home and de-personalize

Remove tablecloths and doilies

Power wash driveway, patio, and sidewalks

Open all drapes and blinds

Turn on all lights

**We will not photograph closets or the interior of the garage so feel

free to use those to store boxes or other items from the house


THINGS TO DO WHEN

MOVING

We know that moving day can be both

exciting and stressful! Here are five things

you can do to make moving day a breeze.

5

UPDATE YOUR NEW CONTACT INFO

Although it’s important to make sure you

officially change your address with relevant

businesses and the post office, it’s also

important to update your friends and relatives.

Send a text message or email notifying people

of your new address!

3

CONNECT YOUR INTERNET/UTILITIES

When you move, you will need to connect your

utilities. The utility company will need your new

address, your preferred connection date,

contact number and identification.

CHANGE YOUR ADDRESS

Go to USPS.com/move to change your address

online. This is the fastest and easiest way, and

you immediately get an email confirming the

change.

2

1

Also, be sure to update the following:

Magazine or box-style subscriptions

Your car insurance and registration provider

Your driver’s license

Your details on the electoral roll

Your bank

And online shopping accounts (ie: Amazon, etc)

PACK AN UN-PACKING BOX

One of the first things you need to pack when

moving house is an unpacking box. This box

should contain allen keys, any tools you might

need to construct furniture, labeled zip lock

bags with screws from furniture you

dismantled in the move, scissors, screwdrivers,

masking tape, dust cloths and glue. Having

these items all in the same box will save you

time and your sanity when setting up your new

home.

PACK A FIRST NIGHT BOX

Just as important as the un-packing box, the

first night box is essential to a successful move.

It should contain a change of clothing, basic

toiletries, toilet paper, pajamas, towels, bed

linens and any other essentials you may

require like tea bags or a coffee pot. It makes

such a big difference when you aren’t frantically

searching through boxes at midnight trying to

find your toothbrush!

5

4


WEMERT GROUP

the benefits of being a

Designed with you in mind, the Wemert VIP Program is

your official member benefits resource, bringing you

savings and special offers just for choosing to work with

VIP us!

When you work with Wemert Group Realty, we aim to be the only

real estate team you will need. Your agent can be an amazing

resource for you. If you need vendor recommendations, want to

know if your home value has increased, or have a question or

concern about your home- just ask!

Your agent can also add you to a private Facebook group for

Wemert VIP Clients where we run monthly contests, share home

maintenance tips, and more.


A COMPLIMENTARY

MARKET ANALYSIS ON

YOUR HOME

We will provide a

complimentary market

analysis (CMA) of your home

anytime you'd like one so you

can see how your investment

is doing.

FRIENDS & FAMILY

PROGRAM

We'd be honored if you'd

think of us when friends or

family mention having real

estate needs

ACCESS TO OUR

TRUSTED LOCAL

VENDORS LIST

Over the years, we've collected

a list of local vendors in our

area who excel at customer

service and satisfaction.

wemertgrouprealty.com/vendors

WEMERT GROUP

REALTY VIP ONLY

FACEBOOK GROUP

Access to members only

giveaways, contests, events

and more!

FREE FINANCIAL

PLANNING

CONSULTATIONS

&

FREE NOTARY

Bring your prepared

documents to our office

anytime during the week, 9AM

- 5:00PM, for complimentary

Notary services.

FREE HR BENEFITS

FOR LOCAL

BUSINESSES

Own, or know someone, who

owns a local business? We

provide 'free-to-the-business'

benefits that will provide

value, relocation help and

services for new and current

employees.

us it's always been about our clients...

For

always will be! and


TRUSTED REAL ESTATE EXPERTS

WemertGroupRealty.com | 407-412-8488 | info@wemertgrouprealty.com

FREE Market Analysis

FREE Initial Consultation

Satisfaction Guarantee

Proven Pricing Strategies

Professional Staging Advice

Full-time Marketing Team

Clear Communication with You

An Easy Exit Listing Agreement

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