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Back to Business July 2021

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Page 2 <strong>Back</strong> <strong>to</strong> <strong>Business</strong> | www.local<strong>to</strong>wnpages.com <strong>July</strong> <strong>2021</strong><br />

SALMON at Medway,<br />

WE’RE OPEN!<br />

55+ and Bursting with Life<br />

RESERVE bank, BEFORE spa, a hair salon/barber AUGUST shop, 15 AND WE’LL COVER YOUR MOVING EXPENSES!<br />

Andrew Freilich loves what he<br />

says Freilich. “We’re helping <strong>to</strong> what they see,” says Freilich. “Really,<br />

and a hydroponic garden, which<br />

does. Every day, when the Executive<br />

state-of-the art fitness center with keep seniors in better shape, better<br />

the sky’s the limit. In their old residents will have opportunity <strong>to</strong><br />

Direc<strong>to</strong>r of SALMON at Med-<br />

personal trainers, on-site certified physical fitness and better-mind-<br />

home, it’s the same old lifestyle, help tend. “Residents are welcome<br />

way caters <strong>to</strong> each detail of his nutritionists, an indoor heated ed, and we’re looking <strong>to</strong> break same old, same old, and we’re and encouraged <strong>to</strong> participate in<br />

SALMON Health & Retirement pool equipped with assistance the mold as <strong>to</strong> what people think trying <strong>to</strong> shift that.”<br />

everything we do,” says Freilich.<br />

campuses, he honors the memory for those who need it, a hot tub, a of as traditional fitness. We <strong>to</strong>ok Medway’s dynamic new community<br />

When the community is full, it<br />

of his grandparents.<br />

convenience s<strong>to</strong>re, library, billiards time and effort <strong>to</strong> understand what<br />

is a culmination of years of will serve close <strong>to</strong> 225 residents,<br />

lounge, workshop, creative arts opportunities need <strong>to</strong> be available growth and experience.<br />

with a conscientious staff of 120.<br />

studio, greenhouse, a Great Room <strong>to</strong> keep people better The all around.” doors are “We’re open always at SALMON looking at how at Medway, “A building is a building, but<br />

complete with stage and bar, That includes socialization. can we do it better,” says Freilich, it’s the people, the staff and the<br />

a 57-acre, 55+ independent living and assisted<br />

and the “Pavilion” clubhouse. Age, says Freilich, is not a “Family-owned and operated, residents, that make it so special.<br />

Residents can even enjoy scheduled<br />

transportation on a special-<br />

“Is there someone that needs a not some corporation out in Cali-<br />

Freilich. Among that staff is a 24-<br />

barrier <strong>to</strong> being fitness-minded. living/memory owners care here community, every day. We’re and I NOW never lose is sight of that,” says<br />

ly-designed luxury coach, and different level of fitness, the sure, time but <strong>to</strong> take fornia. advantage At this level, we of can our make exclusive hour nursing team, which allows<br />

underground heated parking with our physical limitation, whatever changes without going through another layer of peace of mind,<br />

Founders’ 1713 Club!<br />

15-foot high garage doors allows that might be, doesn’t prevent us many processes. We can have as well as Limited Medication<br />

for pickup in any kind of inclement<br />

from living a health, wellness, and those ideas and suggestions and Administration.<br />

weather.<br />

longevity lifestyle,” Move he says. in “We anytime implement up <strong>to</strong> three them.” months after opening “In most and assisted-living, be people<br />

“This is retirement reimagined,” present that across the spectrum The difference is in the fine have <strong>to</strong> (give themselves) medication,”<br />

says Freilich. “We’ll be able<br />

rewarded with benefits including one month of free rent,<br />

says Freilich. “We redesigned what and respect people’s different details.<br />

people think of living in a senior mindsets.” dining passes, personal “Our community training is immaculate, sessions and <strong>to</strong> off more! a higher Plus, level of service.”<br />

community. When people see what Freilich points <strong>to</strong> an example our food is fantastic, our fitness As it did with its Worcester<br />

JOIN OUR COMMUNITY BY AUGUST 15 AND WE’LL PAY<br />

508-533-3300 we do | and MedwaySeniorLiving.com<br />

how we do it, they’re of that work at SALMON’s other center and training staff offer a community, SALMON at Medway<br />

has moved swiftly <strong>to</strong> build<br />

Executive Direc<strong>to</strong>r of SALMON at impressed and extremely satisfied community in Worcester, YOUR which MOVING wide EXPENSES diversity of (up classes, <strong>to</strong> $3,500 we have value)!<br />

Medway, Andrew Freilich<br />

overall. Our hospitality is second he helped build. Freilich’s longtime<br />

family friend participated in mixologists, working with Craft organizations, such as the YMCA,<br />

a full liquor license with our own partnerships with local community<br />

@SALMONatMedway<br />

<strong>to</strong> none; it’s what we’re all about.”<br />

a Super Seniors group To there, learn that more about Roots Brewery Founders’ on two 1713 signature Club benefits <strong>to</strong> enrich visit the lives of potential<br />

involved a ropes course. “And brews, we have our own boat ramp<br />

medwayseniorliving.com <strong>to</strong>day!<br />

“Being able <strong>to</strong> provide a positive<br />

lifestyle for people is very<br />

rewarding. When I see the smiles<br />

on people’s faces, and even having<br />

family members come in and say<br />

how happy I made their parents,<br />

no matter how stressful your day,<br />

that’s what makes it all worth it –<br />

<strong>to</strong> know you’re making a difference<br />

in people’s lives. I’m proud<br />

of the fact that I’m able <strong>to</strong> do it,<br />

not just for the people we serve,<br />

but for the whole family.”<br />

SALMON at Medway’s<br />

Willows, a 55+ community, and<br />

Ample<br />

Outdoor<br />

WE’RE OPEN!<br />

what they need through the rest of<br />

space their life. We can really help people<br />

enhance their lives, at whatever<br />

stage they may be. Someone may<br />

RESERVE BEFORE want AUGUST <strong>to</strong> go running and 15 take AND all the WE’LL COVER multi-generational<br />

YOUR MOVING EXPENSES!<br />

family activities<br />

Whitney Place, an assisted-living<br />

community, at 44 Willow Pond<br />

Circle in Medway, opens this<br />

month. The 57-acre campus, on the<br />

Charles River, features spacious,<br />

bright apartments and cottages, terraces<br />

and manicured grounds that<br />

provide rustic views in all seasons,<br />

with a bustling behind-the-scenes<br />

service that provides the comfort<br />

of a luxury resort. Rolled in<strong>to</strong> one<br />

monthly rent, community members<br />

can enjoy ‘Anytime Dining’,<br />

restaurant-style meal plans, with<br />

fresh, locally-sourced food, with<br />

no hidden charges. Amenities of<br />

the campus include an on-site<br />

Anytime<br />

dining<br />

The range of services that<br />

SALMON of Medway offers<br />

allows it <strong>to</strong> encompass the needs<br />

of older adults, from those simply<br />

looking for a hassle-free, luxury<br />

lifestyle, with amenities under one<br />

roof, <strong>to</strong> those who need tailored<br />

assistance and memory care.<br />

“Our continuum of care is very<br />

powerful,” says Freilich, who has<br />

spent 16 years serving independent<br />

senior living. “We cover the<br />

continuum of senior care. Some<br />

of our campuses have child care,<br />

assisted-living, home health,<br />

hospice, and private health care<br />

options. Because of that, we get <strong>to</strong><br />

know people and provide most of<br />

fitness classes, and someone else<br />

may need a high level of service,<br />

and you would never know the difference<br />

between someone moving<br />

in<strong>to</strong> our assisted-living and our<br />

individual living.”<br />

Health, wellness and longevity<br />

are integral <strong>to</strong> the main philosophy<br />

of SALMON at Medway,<br />

508-533-3300 | MedwaySeniorLiving.com<br />

she loved it,” he says. “She said<br />

she wouldn’t have dreamed of<br />

doing it if she were living in her<br />

own home.” In a similar fashion,<br />

SALMON residents who had<br />

never picked up a golf club found<br />

themselves drawn <strong>to</strong> a golf simula<strong>to</strong>r,<br />

and the same model will be<br />

available in Medway.<br />

“We want people <strong>to</strong> do it, because<br />

they feel like it’s something<br />

they want <strong>to</strong> try, because they see<br />

other people do it, and they like<br />

unique<br />

fitness<br />

Programs<br />

<strong>to</strong> the Charles River for kayaking,<br />

walking trails that surround<br />

the entire campus, an ice skating<br />

pond in winter, and our own game<br />

room and arcade that children and<br />

grandkids can use, our own putting<br />

green, and pickle ball and bocce<br />

courts. We’re a family-focused<br />

community,” says Freilich.<br />

In fact, culinary staff, working<br />

with Best Bees of Bos<strong>to</strong>n and<br />

Medway Community Farm, will<br />

make use of its own beehives<br />

The doors are open at SALMON at Medway,<br />

a 57-acre, 55+ independent living and assisted<br />

living/memory care community, and NOW is<br />

the time <strong>to</strong> take advantage of our exclusive<br />

Founders’ 1713 Club!<br />

Move in anytime up <strong>to</strong> three months after opening and be<br />

rewarded with benefits including one month of free rent,<br />

dining passes, personal training sessions and more! Plus,<br />

JOIN OUR COMMUNITY BY AUGUST 15 AND WE’LL PAY<br />

YOUR MOVING EXPENSES (up <strong>to</strong> $3,500 value)!<br />

residents. It plans <strong>to</strong> be an active<br />

community participant.<br />

“The Town of Medway has<br />

really embraced us, and we’re<br />

happy <strong>to</strong> be here,” says Freilich. “I<br />

encourage people <strong>to</strong> come and see<br />

what they’re getting for their dollars.<br />

We think it’s an outstanding<br />

value. It’s pretty special <strong>to</strong> see.”<br />

You can find SALMON at Medway<br />

at www.medwayseniorliving.<br />

com, on Instagram, Facebook and<br />

Tik Tok at SalmonatMedway.

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