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Kindertons Accident Management Supplement

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SUPPLEMENT 2021<br />

GREAT CUSTOMER<br />

SERVICE DOESN’T<br />

HAPPEN BY ACCIDENT


WELCOME<br />

Modern Insurance Magazine is delighted to have been able to<br />

partner with The <strong>Kindertons</strong> Group on the production of this special<br />

supplement. We hope you enjoy the following interviews and articles<br />

featuring a diverse and expert group of voices from across the<br />

<strong>Kindertons</strong>’ family.<br />

We start with an in-depth interview with <strong>Kindertons</strong>’ Managing<br />

Director, Paul Taylor on the humble beginnings of the business and<br />

how it continues to offer unique and award-winning customer service<br />

year on year.<br />

Through times of uncertainty and change, customer needs must<br />

remain central to daily operations. Fleet Logistics Director, Christophe<br />

Leemanyan discusses <strong>Kindertons</strong>’ approach to the changing<br />

expectations customers have for exceptional service.<br />

Christian Lindley, <strong>Kindertons</strong>’ Group Sales Director discusses the new<br />

motor legal expenses product available at <strong>Kindertons</strong> as well as the<br />

response to the long-awaited PI reforms.<br />

Our final interview comes from Claims Director Lucy Ashmore, sharing<br />

how the claims process at <strong>Kindertons</strong> puts integrity and transparency<br />

at the forefront, ensuring costs are kept proportionate and the journey<br />

itself remains lean.<br />

Alongside our lead interviews we have feature articles discussing the<br />

brand values and culture that is present in everything <strong>Kindertons</strong> does<br />

and how technology and innovation drive the best possible claims<br />

journey for customers.<br />

Also, this supplement delves into how customer’s feedback shapes the<br />

claims experience, how the Approved Repairer Network at <strong>Kindertons</strong><br />

continue to deliver high quality services and finally, we find out more<br />

about the other niche brands within the wider <strong>Kindertons</strong> Group and<br />

their unique specialisms and offering to the motor space.<br />

I am sure you will find, running throughout this supplement an<br />

overarching sense of care and respect for the customer in every facet<br />

of daily operations at <strong>Kindertons</strong>. From working together to bring this<br />

supplement to you, it has become apparent to me just how much the<br />

human element of motor claims is central at <strong>Kindertons</strong> and that, in<br />

their hands, customer experience really does come first.<br />

Alexander Morrall,<br />

Editor, Modern Insurance Magazine.<br />

alex@charltongrant.co.uk<br />

CONTENTS<br />

INTERVIEWS<br />

4 THE KINDERTONS’ JOURNEY SO FAR<br />

Paul Taylor, Managing Director at <strong>Kindertons</strong>, shares the history of<br />

the business, from its humble beginning and unique offering within<br />

the claims and motor insurance market to how it continues to deliver<br />

award-winning customer service year after year.<br />

8 HOW WE ADAPT AND RESPOND TO EVOLVING CUSTOMER<br />

NEEDS<br />

Christophe Leemanyan, Fleet Logistics Director at <strong>Kindertons</strong><br />

discusses the changing expectations customers have for exceptional<br />

service and how <strong>Kindertons</strong> operates to keep the customer journey<br />

at the centre of operations. With each customer having unique<br />

needs. Christophe explains how <strong>Kindertons</strong> adapt its services to<br />

meet and exceed these needs going above and beyond with its<br />

customer care.<br />

16 CONTINUING TO BE PART OF THE SOLUTION<br />

Christian Lindley, Group Sales Director at <strong>Kindertons</strong>, discusses the<br />

new motor legal expenses product available at <strong>Kindertons</strong> and their<br />

response to the long-awaited PI Reforms.<br />

20 THE IMPORTANCE OF INTEGRITY AND TRANSPARENCY IN THE<br />

CLAIMS PROCESS<br />

Lucy Ashmore, Claims Director at <strong>Kindertons</strong>, shares how the<br />

claims process puts integrity and transparency at the forefront,<br />

ensuring costs are kept proportionate and the journey itself<br />

remains lean.<br />

FEATURES<br />

6 BRAND VALUE AND CULTURE AT KINDERTONS<br />

Tamsyn Haselden, Group HR Director at ExamWorks UK discusses<br />

the importance of our brand values and how they help to shape who<br />

we are and what we stand for.<br />

10 HOW WE EMBRACE TECHNOLOGY AND INNOVATIVE IDEAS<br />

TO DRIVE THE BEST POSSIBLE CLAIMS JOURNEY FOR OUR<br />

CUSTOMERS<br />

Mick Murphy, Customer Services Director of <strong>Kindertons</strong> takes a look<br />

at how we have embraced - and continue to embrace - the evolution<br />

of new technologies, whilst still keeping our core intentions from<br />

those early days, close at heart.<br />

14 HOW CAN A CUSTOMER’S FEEDBACK SHAPE THEIR OWN<br />

CLAIMS EXPERIENCE?<br />

Tom Batho, Customer Experience Analyst shares his thoughts on<br />

how, through our innovative approach, we can continually adapt<br />

to help achieve consistent excellent customer service.<br />

18 OUR REPAIR NETWORK – ANOTHER VITAL COG IN THE<br />

MACHINE FEATURE<br />

<strong>Kindertons</strong>’ Approved Repairer Network boasts nearly 190 fully<br />

approved repairers, on hand and ready to expertly manage any<br />

vehicle repairs for our customers. Mike Slater, Repair Network<br />

Manager at <strong>Kindertons</strong> looks at how our ancillary services set us<br />

apart as a full claims management solution<br />

22 ALL CUSTOMERS ARE UNIQUE, YOUR SERVICE SHOULD<br />

BE TOO<br />

Whether you’re calling your utilities provider to switch to the<br />

latest deal or speaking to your travel company to postpone your<br />

summer holiday once again, we all need to interact with different<br />

service providers in our daily lives - so what makes an interaction<br />

good or bad? We’ll take a look at what good customer service<br />

should look like.<br />

25 THINK BIKE, THINK PLANTEC ASSIST<br />

With over 20 years’ experience, Plantec Assist is proud to deliver<br />

a market-leading claim management, repair and mobility solution<br />

designed exclusively for motorcyclists.<br />

27 FROM HACKNEY CABS TO PRIVATE HIRE VEHICLES…<br />

WE OFFER A TRULY BESPOKE CLAIMS SERVICE WITH THE<br />

TAXI DRIVER IN MIND<br />

The chances are if you try to think of a bespoke taxi claims<br />

provider, Sovereign Automotive will be your first thought – and<br />

for a very good reason!<br />

29 THE FINAL WORD...<br />

The final thoughts from Paul Taylor, Managing Director<br />

of <strong>Kindertons</strong><br />

Editor<br />

Alexander Morrall<br />

Project Manager & Event Sales<br />

Rachael Pearson<br />

Modern Insurance Magazine<br />

is published by Charlton Grant Ltd ©2020<br />

All material is copyrighted both written and illustrated. Reproduction in part or whole is strictly forbidden without the written permission of the publisher. All images and information is collated from extensive research and along with advertisements is<br />

published in good faith. Although the author and publisher have made every effort to ensure that the information in this publication was correct at press time, the author and publisher do not assume and hereby disclaim any liability to any party for any loss,<br />

damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause.<br />

<strong>Kindertons</strong> <strong>Supplement</strong> 3


THE<br />

KINDERTONS’<br />

JOURNEY<br />

SO FAR<br />

PAUL TAYLOR, MANAGING DIRECTOR<br />

AT KINDERTONS, SHARES THE HISTORY<br />

OF THE BUSINESS, FROM ITS HUMBLE<br />

BEGINNING AND UNIQUE OFFERING<br />

WITHIN THE CLAIMS AND MOTOR<br />

INSURANCE MARKET TO HOW IT<br />

CONTINUES TO DELIVER AWARD-<br />

WINNING CUSTOMER SERVICE YEAR<br />

AFTER YEAR.<br />

KINDERTONS HAS GONE FROM A SMALL FAMILY-RUN<br />

BUSINESS IN 1993 AND IS NOW A MARKET-LEADING<br />

CREDIT HIRE ORGANISATION. CAN YOU TELL US ABOUT<br />

THIS JOURNEY?<br />

When the <strong>Kindertons</strong>’ journey started in 1993, the business<br />

was originally known as <strong>Kindertons</strong> Motoring Services and<br />

they were known locally for maintaining and selling cars. By<br />

1997, the business had seen the emergence of the large car<br />

supermarkets and decided that it needed to diversify in order<br />

to grow.<br />

Reaching out to local connections who specialised in insurance<br />

broking, they quickly identified an opportunity to assist<br />

customers following an accident, recognising that customers<br />

could benefit from even greater support when making a claim<br />

than just being directed back to their insurance company.<br />

So they tested the water and asked their connections to<br />

start referring their customers over to them, giving them the<br />

opportunity to demonstrate the real value they could bring to<br />

the process – and the rest, as they say, is history!<br />

Within a year, <strong>Kindertons</strong> went on to look after 10 high street<br />

branches of a well-known broker group, and the word soon<br />

started to spread around the North-West.<br />

In the early days, the company used the stock from the<br />

original vehicle business to lend cars out to help customers<br />

who had been involved in an accident. However, it became<br />

clear that they needed to invest in a small fleet of their own<br />

vehicles to match customer needs – this fleet has substantially<br />

grown over time to become the renowned <strong>Kindertons</strong>’ fleet<br />

we all know today.<br />

The key theme that runs throughout our journey centres<br />

around strong relationships, word of mouth and good service<br />

recommendation. Since 1999 onwards, the business has grown<br />

from just three people in a portacabin to in excess of 800<br />

employees who each play their own unique roles in driving a<br />

seamless claim journey for customers.<br />

When we moved to our current headquarters in Crewe,<br />

increased demand through local insurance brokers and repairers<br />

led to expansion into London and then eventually opening<br />

transport hubs around the country. By 2006, the business had<br />

several transport hubs throughout the UK, looking after brokers<br />

and repairers in their local areas.<br />

The big turning point came from 2010 onwards, when the<br />

businesses service reputation became national – attracting<br />

corporate insurance brokers and insurer brand interest. We<br />

started to look after some big brands which then led to<br />

the substantial growth of the business and some fantastic<br />

partnerships that we still retain to this very day.<br />

We currently look after some of the UK’s biggest insurance<br />

and manufacturer brands, as well as some of the leading<br />

broker groups.<br />

WHAT DO YOU THINK IS KEY TO KINDERTONS’ SUCCESS?<br />

From the very outset of our journey, our success has always been<br />

about the culture of <strong>Kindertons</strong>. Our people are key to this –<br />

you get a real sense of their commitment, energy and pride to<br />

work here during every interaction. There’s no egos or status<br />

within the business and it’s really about creating that passion<br />

for service, through people enjoying what they do – which<br />

ultimately makes the real difference for our customers.<br />

Still today, that ethos remains crucial. Our reputation for<br />

delivering the best service only comes from the fact that<br />

we’ve got people who want to be at <strong>Kindertons</strong> and enjoy<br />

working here.<br />

WE UNDERSTAND KINDERTONS IS PART OF A WIDER<br />

COLLECTION OF BRANDS, HAVING JOINED THE<br />

EXAMWORKS GROUP IN 2018. HOW DOES KINDERTONS<br />

FIT WITHIN THIS EXTENDED FAMILY?<br />

We’re an integral part of the ExamWorks UK Group and feel<br />

incredibly fortunate to have received the investment and backing<br />

from our owners to allow us to thrive. We all share the same<br />

culture, values and commitment to delivering the best possible<br />

outcome for our customers – and this radiates throughout the<br />

wider group, whichever business you work within.<br />

Since joining forces, we’ve been able to offer our customers a<br />

much wider proposition and greater economies of scale. We can<br />

now guarantee a complete 360-degree motor claims solution,<br />

including medical reports, health assessments and rehabilitation<br />

treatment utilising the specialisms of the other brands within the<br />

ExamWorks UK Group.<br />

FROM THE VERY OUTSET OF OUR JOURNEY, OUR SUCCESS HAS<br />

ALWAYS BEEN ABOUT THE CULTURE OF KINDERTONS. OUR PEOPLE<br />

ARE KEY TO THIS – YOU GET A REAL SENSE OF THEIR COMMITMENT,<br />

ENERGY AND PRIDE TO WORK HERE DURING EVERY INTERACTION<br />

4 <strong>Kindertons</strong> <strong>Supplement</strong>


As part of the accident management and mobility channel of<br />

the ExamWorks UK Group, we also work alongside a number of<br />

other brands, each with their own unique areas of expertise that<br />

are designed to work in partnership with and complement our<br />

own. This allows us to tailor our offering and provide different<br />

services to different insurance partners depending on their<br />

needs.<br />

We have a niche motorcycle business at Plantec Assist, a taxi<br />

specialist business at Sovereign Automotive, an engineering<br />

business at JP Morriss and more recently, we also acquired<br />

Crusader Assistance, who manage claims for a whole host of<br />

high street and well-known brokers around the UK. We’re very<br />

proud of each of our different brands and companies and the<br />

unique contribution they bring to our family.<br />

KINDERTONS’ MISSION IS TO PROVIDE FIRST-CLASS<br />

AUTOMOTIVE ACCIDENT MANAGEMENT AND MOBILITY<br />

SOLUTIONS, WHAT SERVICES DOES THIS INCLUDE AND<br />

WHO ARE YOUR TARGET MARKET?<br />

Our aim is to make sure that every customer is offered<br />

immediate care and support to deal with whatever comes from<br />

the aftermath of a road accident. It could include many different<br />

services or even just simple advice to help navigate the complex<br />

process of having to make a claim.<br />

We take care of every customer that calls us. Regardless of<br />

who’s to blame for the accident, we offer a direct service to help<br />

people report their claims to their insurers. For us, it’s always<br />

about the welfare of the customer and our priority is to look<br />

after them and focus on keeping them mobile.<br />

We have a network of nearly 190 repairers, with our very own<br />

transport hub network spread across the UK, supported by<br />

an extensive in-house vehicle fleet. This enables us to keep<br />

people on the road, as we can quickly provide customers<br />

with a replacement vehicle to carry on their normal lives. In<br />

addition, we offer a wide range of services including repairs<br />

of alternative vehicles, roadside recovery and negotiating<br />

settlements on behalf of the customer if their vehicle is written<br />

off. We also offer access to legal services through our legal<br />

expenses insurance products.<br />

AN UNWAVERING COMMITMENT TO DELIVERING<br />

THE BEST POSSIBLE CLAIMS JOURNEY FOR CUSTOMERS<br />

COMES ACROSS VERY STRONGLY WHENEVER YOU SPEAK<br />

TO ANYONE AT KINDERTONS, ALMOST AS IF IT IS PART<br />

OF THE KINDERTONS’ DNA. AS A LEADER, HOW DO YOU<br />

PROMOTE AND DRIVE THIS PHILOSOPHY THROUGHOUT<br />

THE BUSINESS?<br />

My personal view is that honesty is key. As a leader of<br />

any good business, I always try and make sure that all of our<br />

employees understand what we promise to deliver to our<br />

customers. We share all the performance numbers and customer<br />

feedback across the organisation every day − whether they’re<br />

incredibly positive or there’s room for improvement. When<br />

things go wrong, we don’t blame each other, we just focus on<br />

putting things right and improving our processes. When things<br />

go well, we try and celebrate them and share the news internally<br />

to set the bar and give everyone a sense of the role they can<br />

play in driving an improved journey for our customers. From my<br />

perspective, I always try to challenge the teams to think of new<br />

ideas, which is what keeps us moving forward.<br />

WHAT’S ON THE HORIZON FOR KINDERTONS, GOING<br />

INTO THE FUTURE?<br />

Lots of exciting opportunities! First and foremost, the priority is<br />

to look after the business partners that we already have – the<br />

ones that we’ve committed to support and have committed to<br />

support us. We’ll work with them to enhance their own products,<br />

help them grow their own businesses, and in turn help more<br />

customers with their claim needs.<br />

However, we’ve got a lot of exciting plans to offer more<br />

services and products down the line. We’re investing heavily in<br />

technology right now to enable us to provide claims services of<br />

the future – whether that be through connected vehicles or more<br />

interactive customer experiences. So watch this space!<br />

HOW DOES KINDERTONS SET ITSELF APART FROM ITS<br />

COMPETITORS AND WHAT DO YOU BELIEVE MAKES<br />

KINDERTONS SO UNIQUE?<br />

Simply put, we live and breathe the brands and the ethos of<br />

our business partners from start to finish. We work hard to<br />

enhance the experience of their customers, whether that be the<br />

manufacturer brands that we look after or our insurance broker<br />

partners. Acting as an extension to their brands, we’re always on<br />

hand to offer support, advice and guide their customers through<br />

every step of making a claim.<br />

Our customer feedback, over time and throughout the pandemic,<br />

has been humbling to read because our service is so much more<br />

than providing a hire car or just repairing the vehicle.<br />

Customers remember the care and attention they receive<br />

through our claims team, and this reflects extremely well on<br />

their own loyalty to the insurance brand they purchase their<br />

policy from. Of course, it goes full circle as well – enhancing<br />

the brand, reputation and customer loyalty of our business<br />

partners too.<br />

PAUL TAYLOR<br />

Managing Director, <strong>Kindertons</strong>.<br />

Paul joined the <strong>Kindertons</strong> Group in 2016 and now as<br />

Managing Director, has overall responsibility for the<br />

day-to-day leadership of our business and our service<br />

delivery to customers, whilst also managing one of our<br />

other group businesses, Plantec Assist. Paul has a proud<br />

history working across the insurance industry with strong<br />

connections to both claims and underwriting arenas.<br />

<strong>Kindertons</strong> <strong>Supplement</strong> 5


BRAND VALUE AND<br />

CULTURE AT KINDERTONS<br />

In a recent board meeting, our Group Sales Director referred<br />

to <strong>Kindertons</strong> as the industry’s “best kept secret” – a comment<br />

that initially struck me!<br />

But on reflection, he was right (although we don’t tend to admit<br />

that to Christian too often!) As a brand, we’re synonymous with<br />

great customer service. It’s our core purpose, it’s what we’re<br />

known for and more importantly, it’s what we’re good at. From<br />

every decision we make to every single action we take, we<br />

always have the claims experience of the end customer in mind.<br />

And yet, we don’t always shout about it in perhaps the way<br />

we should.<br />

‘Great customer service’ isn’t driven by purely having the<br />

right service provision or processes in place. It’s also about<br />

human connection, a shared vision and a business culture that<br />

empowers our people – so they feel proud to work for us and<br />

strive to always deliver the very best result for customers.<br />

With an unassuming confidence, everyone at <strong>Kindertons</strong><br />

fervently works behind the scenes, playing their own unique<br />

role in what makes us as a business so special and unique.<br />

But how do we retain our customer-led culture and still stay<br />

true to the original close-knit, family-feel brand that started out<br />

nearly 30 years ago? Let’s delve a little further.<br />

DEVELOPMENT FROM WITHIN<br />

We have worked hard to build and grow our people along with<br />

our services. There is a sense of fantastic achievement across<br />

the company, a real team spirit and a culture of celebrating our<br />

wins. We developed our ability to support our people along<br />

the journey with us, from the recruitment experience through to<br />

building a full career path. We think it is important to empower<br />

our people to make a difference.<br />

We understand how complex the insurance and credit hire<br />

world can be, and it’s imperative that fresh new talent join and<br />

build long-lasting careers within our industry. Our structured<br />

induction and Academy programme provides those initial<br />

foundations to navigate the world of credit hire in a fun,<br />

structured and engaging environment.<br />

From the start of their career, we ensure all our claims staff<br />

benefit from a full and thorough learning experience. They<br />

start their learning journey by joining our 4–6-week induction<br />

programme, where they learn all they need to know about<br />

<strong>Kindertons</strong>, the wider ExamWorks UK Group, and the<br />

fundamentals of the insurance and credit hire industry.<br />

Starting from a grass-roots level, we pride ourselves on<br />

recruiting talent with little-to-no credit hire or insurance<br />

experience; anyone can join this industry – if they have the<br />

WILL, we certainly provide the SKILL! Our team of dedicated<br />

trainers take them through the claims journey and provide the<br />

knowledge they need to deliver gold standard service.<br />

After the initial induction, their learning experience doesn’t stop<br />

there! The new handlers move onto our Academy Team, where<br />

supervised by our experienced Academy <strong>Management</strong>, they<br />

will put into practice all the new knowledge and skills learned<br />

during the initial induction.<br />

We start with basic processes and tasks, and increase the<br />

technical difficulty of the tasks as they progress during their<br />

6-8 weeks in our Academy. During this time, our Academy<br />

<strong>Management</strong> will coach and mentor our new handlers, assess<br />

their strengths and talk to them about their interests, which<br />

will help decide which area of the business will suit their career<br />

paths. They may show Sherlock Holmes style investigatory skills<br />

and be confident decisions makers – perfect for our Liability<br />

Teams! Or naturally be an organised, methodological person<br />

with attention to detail, which suits our Live Hire Teams! Once a<br />

business area has been selected, in come our trainers to upskill<br />

them on the specifics surrounding their business area, before<br />

they fledge onto their chosen teams.<br />

The induction and Academy last for three months, but we<br />

believe this is time well invested to ensure we give our future<br />

stars the best start along their career journeys – helping to<br />

build a successful and prosperous business for our people<br />

and customers.<br />

Once embedded in the role, individuals get the opportunity<br />

to progress at their own pace. We have performance<br />

support in place with career progression opportunities to<br />

grow and develop.<br />

For our Senior Managers, we have a ‘Top Gear Programme’<br />

that takes our talented individuals on a journey to stretch and<br />

develop their strategic vision. We challenge and shape their<br />

resilience, their leadership style and their ability to think “big<br />

picture”. They take on projects across the business to innovate,<br />

improve and refine our business offering.<br />

Engagement is a key part of how we do business and one of<br />

the projects that came out of one of our talent groups was to<br />

develop our engagement offering. We partnered with a<br />

survey provider to run annual staff surveys and created a full<br />

people agenda to listen to our people and deliver change for<br />

the better.<br />

6 <strong>Kindertons</strong> <strong>Supplement</strong>


But it isn’t all strictly business and we’re proud to be known for<br />

our ‘work hard, play hard’ mentality. In previous years, there<br />

wasn’t a week that went by without some sort of social activity,<br />

whether it was karaoke at the office, football, parties in the car<br />

park or drinks out – staff were at the heart of the business and<br />

everybody was part of the family.<br />

Today that spirit still very much remains an important part of<br />

the <strong>Kindertons</strong> culture – although in recent years, we have<br />

chosen to upgrade our parties from the head office car park<br />

to more larger scale festival parties, rewarding our people for<br />

all their hard work in delivering the best possible experience<br />

for our customers.<br />

We always try our best to support our people to be the best that<br />

they can be – not just in work but in life. We know the business<br />

benefits from having happy, productive people!<br />

Like all businesses, we have spent considerable time supporting<br />

our people through the recent pandemic. We’ve used this time<br />

to refine, adapt and improve and we’ve come out the other<br />

side with new ideas, better ways of working and are excited<br />

to grow. We continued to listen to our people throughout this<br />

period and worked with our engagement partners to run regular<br />

surveys to understand how supported people felt and what<br />

more we could do.<br />

And the results speak for themselves…<br />

LIVING OUR VALUES<br />

Our values are the golden thread that feeds through all<br />

of our hard work. We recruit, make decisions and manage<br />

performance all with our values in mind. At <strong>Kindertons</strong>, it’s not<br />

only what you do but it’s how you do it that makes a difference.<br />

92%<br />

of employees felt that we had made<br />

clear what they needed to do to keep<br />

safe and healthy through the pandemic.<br />

86%<br />

of employees felt the leadership<br />

acted with integrity.<br />

FOCUS - Our business is all about people and our customers<br />

are essential to our success. We will focus on delivering total<br />

customer satisfaction by understanding what our customers<br />

want and deliver it flawlessly.<br />

84%<br />

of employees felt we had put health<br />

and wellbeing first in making decisions<br />

about the risk of coronavirus.<br />

INNOVATION - We are committed to innovation. We will<br />

continually improve our skills, services and technologies and be<br />

creative so that, together, we are the best we can be.<br />

RESPECT - We care about the people around us. We will<br />

show respect for colleagues, customers and partners; for<br />

the environment within which we operate and the local<br />

communities from which we all come.<br />

STANDARDS - We set our standards consistently high.<br />

We care about the service we provide and will strive for<br />

continuous quality improvement in all that we do; getting<br />

things right first time.<br />

81%<br />

of employees felt we had given<br />

them the flexibility in their<br />

schedule to take care of family.<br />

As a family, we have realised the importance of human<br />

connection, in looking out for each other and supporting our<br />

colleagues. It has been a tremendous effort and we are really<br />

proud of the resilience, effort and transition that we have all made.<br />

TEAM SPIRIT - Our team spirit plays a vital role in our success.<br />

We will show consideration for others’ needs and an awareness<br />

of the impact of our actions.<br />

KEEPING WELLBEING AT THE HEART OF<br />

OUR PEOPLE STRATEGY<br />

The wellbeing of our people is paramount and whilst it has<br />

become a highly talked about area over the last few years, we<br />

have always placed an importance on caring for our people<br />

and our <strong>Kindertons</strong>’ family. We have a wellbeing wheel of care<br />

that looks at all aspects of life.<br />

Over the pandemic year, we have focused a lot on mental,<br />

physical and financial wellbeing. We recruited internal<br />

‘Outdoor Ambassadors’ to drive physical challenges including<br />

covering the miles as a team to reach our US head office in<br />

Atlanta. We also provided financial wealth support and offered<br />

money saving tips and health and fitness based information<br />

and advice.<br />

TAMSYN HASELDEN<br />

Group HR Director, ExamWorks UK.<br />

<strong>Kindertons</strong> <strong>Supplement</strong> 7


HOW WE ADAPT<br />

AND RESPOND<br />

TO EVOLVING<br />

CUSTOMER<br />

NEEDS<br />

CHRISTOPHE LEEMANYAN IS FLEET<br />

LOGISTICS DIRECTOR AT KINDERTONS.<br />

RESPONSIBLE FOR THE GROUP’S<br />

FLEET FUNDING, PROCUREMENT<br />

AND LOGISTICS, HE REPORTS ON<br />

THE CHANGING EXPECTATIONS<br />

CUSTOMERS HAVE FOR EXCEPTIONAL<br />

SERVICE.<br />

A MOTOR ACCIDENT CAN HAPPEN AT ANY TIME, SO<br />

HOW DOES KINDERTONS ENSURE CUSTOMERS ARE<br />

SUPPORTED, WHATEVER THE TIME OF DAY?<br />

You’re completely right. We of course see different peaks and<br />

troughs throughout a typical day when accidents occur but the<br />

reality is an accident can happen at any time.<br />

Other industries could quite easily offer their services between<br />

the core hours of 9am to 5pm on a Monday to Friday with<br />

little to no detriment to the customer. But this model<br />

simply doesn’t work when it comes to a customer needing to<br />

report a claim following an accident.<br />

If a customer is stuck on the M25 at 3 o’clock in the morning,<br />

it wouldn’t be acceptable to ask them to wait until our phone<br />

lines open at 9am to contact us. They need urgent assistance<br />

and support with immediate access to an experienced claims<br />

handler who can guide them through what happens next and<br />

triage their case to arrange vehicle recovery.<br />

It’s surprising just how much ‘traffic’ we do get in the<br />

middle of the night. As it tends to be an emergency when<br />

a customer calls us – whether they’re contacting their<br />

manufacturer’s accident assistance number and we’re linked<br />

to that programme or they’re ringing us via their insurance<br />

brokerage – it’s so important that we are always there to offer<br />

support and guidance. This is why we’ve chosen to operate a<br />

claims service delivered 24 hours a day, 7 days a week.<br />

WHAT MECHANISMS DO YOU HAVE IN PLACE TO<br />

IDENTIFY EMERGING CHANGES IN CUSTOMER NEEDS?<br />

At <strong>Kindertons</strong>, we’re very much customer led and we continue<br />

to use a number of different metrics to help shape our service<br />

proposition and ensure we can deliver the best possible<br />

outcome for our customers.<br />

Through detailed analysis, we’re able to determine key trends<br />

and can adapt our service accordingly. A good example here<br />

is the direct correlation between a customer’s profession and<br />

what time they can call into us. In the case of teachers, NHS<br />

staff and civil servants, we recognise they have very rigid break<br />

times each day, which can result in ‘peak times’ when they<br />

contact us. Knowing this, we’re able to adapt our call centre<br />

infrastructure to cater for more calls during these periods.<br />

Likewise, by operating a 24/7 claims line, we can now predict<br />

an increase in phone calls after 6pm when customers are back<br />

home and have more time to process their claim. It’s about<br />

reporting claims and call volume by the hour and adjusting<br />

staffing levels at different times of the day to suit the needs of<br />

our customers.<br />

From a vehicle point of view, each customer will have very<br />

different needs. We currently manage a number of accident<br />

aftercare solutions for some of the well-known motor<br />

manufacturers. Often these drivers have specific requirements,<br />

whether that’s 4X4 ability or a towbar because they tow a horse<br />

trailer, and it’s crucial we ensure we’ve got the right car for them<br />

at all times.<br />

IN YOUR EXPERIENCE, WHAT EFFECT HAS THE COVID-19<br />

PANDEMIC HAD ON CUSTOMER EXPECTATIONS OF WHAT<br />

GOOD SERVICE LOOKS LIKE AND HOW HAS KINDERTONS<br />

BEEN ABLE TO ADAPT TO THIS?<br />

The pandemic gave us the perfect opportunity to review<br />

our overall service provision – allowing us the time to look<br />

at certain aspects of the business and assess what positive<br />

changes we could make to drive an even better experience for<br />

our customers.<br />

Interestingly, the current pandemic has actually helped us as<br />

a business to be more agile. We’ve been able to embrace a<br />

split between office and home working and adopt greater<br />

flexibility for our employees on not just where they work, but<br />

when they work. In doing so, we’ve be able to reach a happy<br />

medium where staff can work around their current lifestyles and<br />

customers can have greater benefit from our support regardless<br />

of the time of day.<br />

More recently, we’ve also been able to apply the same model<br />

for some of our nationwide transport hubs. We were starting to<br />

see an increase in the number of customers asking for one of our<br />

replacement fleet vehicles to be delivered on a weekend but as<br />

these sessions were previously limited, people weren’t always<br />

able to get a delivery slot for the day or time they wanted. By<br />

extending these sessions to a ‘7 till 7’ model (seven days a week<br />

until 7pm), we’ve been able to introduce greater choice and<br />

flexibility for our customers.<br />

Demand for replacement vehicles also changed during this time,<br />

but perhaps not in the way you would naturally expect. During<br />

the first lockdown, there was unquestionably much less traffic<br />

on the roads. However, even with the majority of the population<br />

staying at home, we did notice an increased desire from our<br />

customers to be quickly mobile again. They still needed to<br />

attend hospital appointments, pop out for groceries and all with<br />

the reassurance they would be safe. A lack of (and potential fear<br />

of) public transport during this time only pushed people more<br />

towards their own personal methods of transport.<br />

WITH COVID-19 LIMITING PHYSICAL INTERACTION<br />

BETWEEN STAFF AND CUSTOMERS, HOW HAS YOUR<br />

STAFF CONTINUED TO MAINTAIN AWARD-WINNING<br />

CUSTOMER SERVICE IN A SOCIALLY DISTANCED WORLD?<br />

We’ve been doing a lot more with image assistance software –<br />

requesting more photos and promoting desktop engineering<br />

inspections, so that we’re not creating physical contact with the<br />

8 <strong>Kindertons</strong> <strong>Supplement</strong>


customer. This has worked really well as we’re able to triage<br />

our customers’ potential claim journey a lot quicker. Once the<br />

images are received, we can assess the severity of the damage<br />

and then make an assessment on what route the vehicle should<br />

take and whether it needs to go straight to potential loss<br />

assessment or repair.<br />

We introduced compulsory electronic hire agreements, so<br />

we’re no longer signing bits of paper outside the customer’s<br />

chosen collection point. We also provide a contactless<br />

delivery collection service, observing social distancing<br />

guidelines at all times.<br />

Another improvement is that our vehicles now go through an<br />

intensive sanitisation process. Historically vehicles would get<br />

a pre-delivery inspection that involved a thorough interior<br />

and exterior valet of the vehicle. But now we’ve added a<br />

sanitisation level where all the touchpoints are disinfected<br />

and all our nationwide hubs have invested in sanitising fog<br />

machines. When we’re with the customer, we sanitise the<br />

touchpoints and the keys once again upon handover.<br />

THE MOTOR VEHICLE WORLD IS RAPIDLY EVOLVING.<br />

WITH THE CURRENT PUSH FOR ELECTRIC AND HYBRID<br />

VEHICLES AND THE GOVERNMENT’S INITIATIVE<br />

FOR ZERO CARBON EMISSIONS BY 2030, HOW IS<br />

KINDERTONS RESPONDING TO KEEP UP WITH THIS<br />

EVOLUTION?<br />

Our in-house fleet reflects our customers and their needs. We<br />

deal with a few motor manufacturers where we’re contractually<br />

obligated to provide the same brand of vehicle. We do have<br />

a big proportion of hybrid vehicles and operate a fleet of<br />

fully electric vehicles as well. We’re conscious that the zerocarbon<br />

emissions target has now been set for 2030 which is an<br />

ambitious target for motor manufacturers, but we can definitely<br />

already see the increase of customer ownership.<br />

Although in percentage terms fully electric vehicles represent<br />

less than 0.5% of the UK car parc, however take-up is much<br />

stronger with recent months attributing to 6-7% of new<br />

registrations being electric vehicles. So, as we progress through<br />

the years, you can definitely see things shifting towards electric.<br />

We’ve experienced this ourselves. 10 years ago, I would have<br />

said that 80% of our fleet vehicles would have been diesel.<br />

Now, with various issues that compounded the decline in diesel<br />

sales, we’ve seen a marked shift back towards petrol. So, now<br />

our fleet follows this trend; realistically, we’re probably closer to<br />

a 80% petrol and 20% diesel split.<br />

Just this month, we’ve taken on new fleets of electric vehicles.<br />

We’ve just taken delivery of some Jaguar I-PACE and we are<br />

also supporting Polestar, a Volvo EV sub-brand, by introducing<br />

the new Polestar 2 to our vehicle fleet. These are all fully<br />

electric vehicles available to any customers with a specific<br />

requirement for an electric vehicle.<br />

Of course, as the need for electric vehicles grow, so too will our<br />

own in-house electric vehicle fleet to ensure we always have<br />

the right vehicles available for our customers.<br />

HOW DOES KINDERTONS RECOGNISE THE POTENTIAL<br />

VULNERABILITIES OF CUSTOMERS WHO HAVE BEEN<br />

INVOLVED IN AN ACCIDENT AND HOW DO YOU ADAPT<br />

YOUR SERVICE IN LIGHT OF THESE?<br />

There’s an argument to say that all of our customers could be<br />

classed as vulnerable. The shock and stress resulting from an<br />

accident can impair someone’s emotional state, judgement and<br />

thinking and so it’s important we do all we can to support and<br />

guide the customer and treat them fairly.<br />

In the last few months, we have rolled out new staff training<br />

and created a specific ‘vulnerable customer toolkit’ which is<br />

available to all staff and includes lots of information on how best<br />

to support our customers with any vulnerability.<br />

We’re also very mindful that cars can be an emotive subject.<br />

For many people, they are their second biggest investment<br />

(or second biggest) asset and there can be a lot of emotion<br />

surrounding what happened in the accident. Depending on<br />

the severity of the accident, we might also be dealing with<br />

potentially injured people.<br />

But also, if someone is in a vehicle that’s been within the family<br />

for a long time, there’s often emotional attachment too. The<br />

vehicles might not be worth much to an insurer, but could<br />

hold a lot of sentimental value to the customer. So, we’re very<br />

conscious of making sure that we try within reason to get the<br />

best outcome for the customer. If that means a customer’s car<br />

being written off or being deemed as uneconomical to repair,<br />

we’ll try a different tack like enabling the customer to have a<br />

contract repair using green parts or retain their salvage and try<br />

to repair the car independently.<br />

Equally, we appreciate some customers are more nervous<br />

drivers than others, especially if they are used to one particular<br />

vehicle. The average age of a car now in the UK is just under<br />

seven years, but we acknowledge that some people keep cars<br />

for much longer. So, when you’re handing over a brand-new<br />

replacement vehicle, you’re almost talking a different language.<br />

That’s why we choose to offer one-to-one tuition. If a customer<br />

requires, we go through all the controls with them and allow a<br />

detailed orientation so they’re comfortable with the replacement<br />

vehicle. The number of calls that we get from customers<br />

afterwards asking ‘Can we buy the car?’ means the hardest job<br />

for us is often trying to get the cars back!<br />

CHRISTOPHE LEEMANYAN<br />

Fleet Logistics Director, <strong>Kindertons</strong>.<br />

Christophe was one of <strong>Kindertons</strong> first employees, joining in<br />

1998 when <strong>Kindertons</strong> was just a small used car business that<br />

focussed on mechanical and body work. Over the years and<br />

as we’ve grown, Christophe has worked in many different<br />

roles whilst climbing the career ladder. With a wealth of<br />

experience and expertise, Christophe is now in charge of<br />

the fleet funding, infrastructure, procurement and logistics<br />

for <strong>Kindertons</strong> as well as the wider group.<br />

<strong>Kindertons</strong> <strong>Supplement</strong> 9


HOW WE EMBRACE TECHNOLOGY<br />

AND INNOVATIVE IDEAS TO<br />

DRIVE THE BEST POSSIBLE CLAIMS<br />

JOURNEY FOR OUR CUSTOMERS<br />

10 <strong>Kindertons</strong> <strong>Supplement</strong>


FOR US, IT’S ABOUT<br />

GETTING THINGS RIGHT<br />

FOR THE CUSTOMER –<br />

FIRST TIME, EVERY TIME<br />

AND ON TIME<br />

AT THE VERY START OF THE KINDERTONS’<br />

JOURNEY, WE HAD ONE VERY SIMPLE AND CLEAR<br />

AIM – TO SUPPORT CUSTOMERS FOLLOWING A<br />

ROAD ACCIDENT AND EXPERTLY GUIDE THEM<br />

THROUGH THE CLAIMS PROCESS.<br />

Since those very early days, the business has hugely evolved,<br />

embracing technology and innovative thinking to drive an improved<br />

service proposition for our business partners and even better claims<br />

journey for their customers. But even to this day, that original intention<br />

still very much applies.<br />

First and foremost, we are here for customers. If they find themselves<br />

involved in an accident, we remain on hand to offer much needed<br />

support, reassurance and guidance, and to hand hold them through<br />

every stage of their claim.<br />

And what’s more, with an impressive resume of helping nearly 1.5<br />

million customers get back out on the road following an accident, we<br />

do it very well.<br />

For us, it’s about getting things right for the customer – first time, every<br />

time and on time.<br />

Over time, we’ve developed the knowledge, wisdom of experience and<br />

finely tuned what we do and how we do it to ensure we continually set<br />

the bar for what great customer service should look like in our industry.<br />

Recently re-accredited with the ServiceMark from the Institute<br />

of Customer Service, everyone at <strong>Kindertons</strong> proudly wears the<br />

accolade as a badge of honour – a glowing endorsement of our<br />

people, our deep-rooted service culture and our unique approach to<br />

claims management.<br />

It’s not a coincidence that exceptional customer service and <strong>Kindertons</strong><br />

are often mentioned hand in hand. When asked why other businesses<br />

should partner with us, our response is simple – because great<br />

customer service doesn’t happen by accident. Instrumental to our<br />

success is staying true to our core customer-centric philosophy, values<br />

which have long stood the test of time.<br />

But what does an ‘innovative’ customer journey look like in the real<br />

world of motor claims?<br />

LET’S START AT THE BEGINNING<br />

First notification of loss is, without question, the most crucial part of any<br />

claim. This is often a customer’s first interaction with us a brand and it’s<br />

so important we make the right first impression to gain the customer’s<br />

trust and confidence that they are in safe hands and we will always act<br />

in their best interests.<br />

<strong>Kindertons</strong> <strong>Supplement</strong> 11


It might sound fairly obvious but it starts with ensuring we are<br />

always there for customers when they need us to be. If they<br />

require assistance, advice or support, we’re there to pick up the<br />

phone – whatever time of the day. That’s why our front-line staff<br />

are available 24 hours a day, 7 days a week, 365 days a year.<br />

Our inbound contact centre can handle thousands of calls<br />

each day and we need to constantly look at technology and<br />

innovative ways to help us achieve this.<br />

Through advanced and highly sophisticated telephony<br />

capabilities, we’re able to predict, plan and resource for any<br />

surges in call volumes, ensuring customers are not left on hold<br />

for prolonged periods and can quickly reach a claims handler<br />

for urgent assistance.<br />

By using this insight to shape our contact centre strategy,<br />

we’ve been able to yield some incredibly positive results,<br />

consistently answering calls quickly to provide immediate<br />

assistance and support to our customers when they need us.<br />

While this provides assurances to our business partners that<br />

they were right to place their trust in us to manage claims for<br />

their customers, the ultimate benefactor here is the customer at<br />

the end of the phone, who is quickly put through to one of our<br />

claim experts for help.<br />

SETTING THE WHEELS IN MOTION<br />

With our 24/7 roadside assistance, we ensure that customers<br />

arrive safely home should their vehicle require recovery from<br />

the scene. Our team instruct the agent at the beginning of<br />

the call and complete the remaining details whilst a recovery<br />

truck is in transit to the customer. We are generally with the<br />

customer within 30-45 minutes, through our UK-wide strategic<br />

partnerships with the very best in the recovery sector.<br />

Once we’ve received details of the accident, we’ll provide<br />

an initial assessment on liability – proactively chasing the<br />

evidence for our customer. We then provide the relevant<br />

options available to allow the customer the flexibility and<br />

choice when deciding how they would like to proceed with<br />

their claim. They may opt for services on credit, they may<br />

choose to pursue the third-party insurers directly or utilise<br />

their own insurance policy. Our processes are set up to serve<br />

any route the customer wishes to pursue, offering expert<br />

advice and support throughout.<br />

Our team will then provide the first ‘triage’ of the customers’<br />

vehicle, taking down verbatim comments with regards to the<br />

damage sustained in the accident. Through bespoke and<br />

more closed questioning techniques, coupled with images<br />

from the customer to validate the initial triage, we are able<br />

INSTRUMENTAL TO OUR<br />

SUCCESS IS STAYING TRUE TO<br />

OUR CORE CUSTOMER-CENTRIC<br />

PHILOSOPHY, VALUES WHICH<br />

HAVE LONG STOOD THE TEST<br />

OF TIME<br />

to establish the roadworthiness of the vehicle. Following an<br />

incident, this is absolutely crucial to ensure that a customer is<br />

given the correct advice as to whether or not to continue driving<br />

their damaged vehicle.<br />

In terms of images of any ‘damages’, if the vehicle is repairable<br />

and upon receipt of our instruction, customers can be given a<br />

link to bespoke estimating software that assists the customer<br />

in taking the right type of images to allow a remote desktop<br />

inspection. 95% of our customers currently use this method<br />

when offered, as it means a much quicker assessment of the<br />

damages, allowing us to arrange a quicker booking in date.<br />

We also offer the customer advice on how to take VDA style<br />

images, for potential total loss or pre-accepted claims requiring<br />

further liability investigation.<br />

This allows the customer to be in complete control when listing<br />

the damages to their vehicle. The results have been extremely<br />

impressive. Whilst the initial main driver for the process was to<br />

ensure that vehicle inspections could safely proceed through<br />

the pandemic, we have realised several additional benefits.<br />

Most notably, our repair satisfaction rates have improved –<br />

with a decline of fewer instances of missing accident-related<br />

damages. Not to mention some of our network repairers have<br />

commented on the quality of the customers’ own photos with a<br />

degree of jealousy!<br />

GETTING THE CUSTOMER UP AND<br />

RUNNING AGAIN<br />

We pride ourselves on delivering the very best impression to<br />

our customers – not just on that initial call, but in every single<br />

interaction and touchpoint throughout their claim.<br />

Our processes not only support a better customer journey but<br />

are also designed to reduce frictional discussion points with the<br />

third-party insurers when we come to settle their losses.<br />

Our Deployment Team will discuss the customers’ requirements<br />

for a replacement hire vehicle and delve into the specific<br />

needs of that customer, assessing this against the suitable<br />

replacements available. With our own in-house fleet of vehicles<br />

and strategically located transport hubs across the length of<br />

the country, we’re able to deliver hire vehicles on the same day,<br />

anywhere in the UK.<br />

MANAGING A ‘LIVE’ HIRE<br />

Once a customer is in a replacement hire vehicle, it’s our<br />

dedicated Live Hire team who take over!<br />

Each of our teams are structured specifically to ensure that<br />

whatever route a customer takes, the subsequent touchpoints<br />

and customer updates will be met accordingly. We always<br />

contact the customer again following delivery of the<br />

replacement hire vehicle to reconfirm details of their claim and<br />

guide them through the repair or total loss journey, so they<br />

know exactly what to expect next.<br />

Immediately after the first notification call, our liability team will<br />

work hard on the cases that have yet to receive an admission<br />

12 <strong>Kindertons</strong> <strong>Supplement</strong>


of liability from the third party or their insurance company. We<br />

know there is a huge degree of comfort for customers once a<br />

liability admission has been issued and we work hard to fight for<br />

the admission at the earliest possible opportunity.<br />

It’s really important to us that we work within the expected<br />

timeframe, so we’re delighted that our network is moving<br />

towards 100% capability to transact with us through Active Web.<br />

Active Web is a very slick and simple electronic update<br />

mechanism that enables repairers to provide regular updates<br />

and keep all parties involved informed on the progress of<br />

the repairs. This allows us to remain in control of the claim at<br />

all times.<br />

We always work closely with our repairer and insurer networks<br />

to ensure the hire durations are kept in line with relevant<br />

guidelines and case law.<br />

Again, this is another example of where <strong>Kindertons</strong> has chosen<br />

to greatly embrace technological innovations. We’ve chosen<br />

to partner with Rant n Rave, who provide us with a cuttingedge,<br />

real-time customer engagement solution. Their intuitive<br />

platform not only captures feedback from our customers but<br />

processes their comments, enabling us to understand their<br />

feelings about their experiences with us and how they perceive<br />

our service. This allows us to react quickly, altering our service to<br />

meet any unique demands.<br />

Look out for a feature article later in this supplement from Tom<br />

Batho, our Customer Experience Analyst, on how feedback from<br />

customers can help shape their own claims experience.<br />

IT’S MORE THAN JUST A PROCESS, WE<br />

NEED A HUMAN TOUCH<br />

The world moves fast and we never stand still on creating new<br />

solutions and technology for our customers.<br />

SETTLEMENT OF THE CLAIM<br />

Once a file is invoiced, we work hard to keep the customer<br />

updated on the progress of their claim. From an outsider<br />

looking in, a customer journey could be deemed to end as soon<br />

as the repairs have been completed or a total loss settlement<br />

has been received – but our involvement and customer support<br />

extends much further.<br />

We support our customers with any other uninsured losses as<br />

a result of the accident and work closely with the customer to<br />

evidence their losses to enable a pragmatic and swift settlement<br />

with the third-party representatives.<br />

With the exciting introduction of a new claims and fleet<br />

management system on the horizon, the <strong>Kindertons</strong>’ claims<br />

process looks set to be slicker than ever.<br />

However, technology can only go so far in driving a good<br />

experience for our customers. For this, we entrust our people<br />

– our internal claims experts – to guide our customers through<br />

the process with efficiency, dedication and empathy. This finelybalanced<br />

professional and supportive approach worked well<br />

for the very first claim we handled back in 1993 – and we’re<br />

confident it will for many more claims to come.<br />

Through the nature of our industry, customers may be required<br />

to provide additional information to support their claim or in<br />

some circumstances, they may need to proceed to litigation<br />

if their claim has not settled. Our experts in the Recoveries<br />

Department work hard to ensure this is the last course of action,<br />

and through our strong and positive relationships with insurers,<br />

will ensure we do all we can to provide the ultimate goal of<br />

ensuring our customers have a hassle-free service.<br />

HOW CUSTOMERS PLAY THEIR PART IN THE<br />

PROCESS<br />

Through our vast experience of managing claims, it’s well<br />

evidenced that by providing customers with the necessary tools<br />

and support, they can help us to make a better and quicker<br />

decision in return.<br />

We genuinely believe the more we involve the customer<br />

throughout the process, and the more they understand how our<br />

process works, the better we can manage their expectations.<br />

Of course, it isn’t just about a customer providing us with<br />

details of the circumstances of their claim and letting us<br />

know their requirements. It’s also about a customer having<br />

the opportunity to tell us how well we’re doing and the<br />

confidence that we will use that feedback to validate or drive<br />

improvements in our service.<br />

MICK MURPHY<br />

Customer Service Director, <strong>Kindertons</strong>.<br />

<strong>Kindertons</strong> <strong>Supplement</strong> 13


HOW CAN A<br />

CUSTOMER’S<br />

FEEDBACK<br />

SHAPE THEIR<br />

OWN CLAIMS<br />

EXPERIENCE?<br />

THE WORLD OF CUSTOMER EXPERIENCE<br />

NEVER STANDS STILL. PERCEPTIONS OF<br />

WHAT IS AN INNOVATION TODAY HAS THE<br />

POTENTIAL TO QUICKLY BECOME ONE<br />

OF TOMORROW’S CHALLENGES IF LEFT<br />

UNCHECKED.<br />

At <strong>Kindertons</strong>, innovation is not only welcomed, it’s a<br />

compound ingredient to our continual success. Real world<br />

customer experience is what matters, and we continually look<br />

for opportunities where technology can be used to help to<br />

bring customers closer with less friction.<br />

We understand that, in many cases, customers reach us via a<br />

means of necessity without ever being in the position to ‘shop<br />

around’ in their hour of need.<br />

We strive to do all within our power to support customers<br />

when they need us. Taking customer expectations to a<br />

place of safety and confidence, we build trust and two-way<br />

understanding around the individual needs of each customer.<br />

They can be confident knowing they are in the hands of<br />

experts who work tirelessly to resolve each claim, without<br />

the grind or uncertainty of managing a tricky and stressful<br />

situation alone.<br />

quickly adapt to any linked trends or themes identified and flex<br />

our approach to how we manage the remainder of the customer<br />

claim based on their direct feedback. In doing so, the customer is<br />

able to directly influence and shape their own journey – and we<br />

ensure we can deliver the best possible experience and outcome<br />

for each customer, every time.<br />

Our people are essential to the success of this strategy and<br />

we actively encourage everyone at <strong>Kindertons</strong> to seek out<br />

opportunities to positively shape each customer journey through<br />

every single interaction.<br />

But what does this mean in practice? Simply, we advocate an<br />

environment where our people are empowered to ‘call it out’ if<br />

they identify that a customer is less than happy and promote a<br />

culture where doing the right thing for a customer is our primary<br />

goal.<br />

And the fact that we can boast consistent industry-leading net<br />

promoter scores clearly demonstrates this customer-led model<br />

works – for <strong>Kindertons</strong>, for our business partners and most<br />

importantly, for our customers.<br />

Having a strategy that allows the business to adapt quickly to<br />

shifting customer needs is the backbone of what we do and<br />

how we do it. It allows us to be agile in situations where the<br />

process of making a claim is not quite a neat fit for the real<br />

world needs of a customer. Whilst circumstances can often be<br />

similar, our experience has taught us that no two claims are<br />

exactly alike and the journeys that customers go on can be<br />

different based on individual circumstances.<br />

We don’t want to review our performance against a customer’s<br />

expectations at the end of a claim – recognising that this<br />

approach doesn’t help the customer in the moment.<br />

That’s why we choose to closely monitor feedback from<br />

each customer at multiple touchpoints through their claim<br />

journey, offering our customers an impartial opportunity to<br />

give feedback at each link in the chain. This in-turn provides<br />

us with insights into both what is working well, and areas that<br />

need enhanced focus and attention.<br />

The data we see from these responses allow us to be both<br />

proactive and reactive on an individual case basis. We can<br />

TOM BATHO<br />

Customer Experience Analyst, <strong>Kindertons</strong> Group.<br />

14 <strong>Kindertons</strong> <strong>Supplement</strong>


CONTINUING TO BE PART<br />

OF THE SOLUTION<br />

CHRISTIAN LINDLEY IS GROUP SALES DIRECTOR AT KINDERTONS AND IS RESPONSIBLE<br />

FOR DEFINING AND DELIVERING THE OVERALL STRATEGY FOR SALES AND MARKETING<br />

ACROSS THE DIFFERENT SECTORS IN WHICH THE GROUP OPERATES. HE DISCUSSES<br />

THE NEW MOTOR LEGAL EXPENSES PRODUCT AVAILABLE AT KINDERTONS AND THE<br />

RESPONSE TO THE LONG-AWAITED PI REFORMS.<br />

THE PI REFORMS HAVE BEEN IN THE<br />

PLANNING FOR YEARS NOW, DID<br />

YOU EVER THINK THE DAY WOULD<br />

COME WHEN THE CHANGES WERE<br />

ACTUALLY INTRODUCED?<br />

If I’m being completely honest, there<br />

was a time when I thought they might<br />

not happen because they’ve been<br />

that long in the making. But ironically<br />

enough, not because of Brexit, the<br />

pandemic, elections or government<br />

upheaval – instead due to the resistance<br />

from the industry who at times it seemed<br />

simply didn’t want these changes to<br />

go ahead, believing the introduction of<br />

these changes would not be in the best<br />

interests of the customer.<br />

There’s been so much regulatory and<br />

legislative change over the last 12 years<br />

that it was inevitable that something was<br />

eventually going to happen. Now that we<br />

know what the changes are – and we’ve<br />

managed to come up with the most<br />

appropriate solution to help insurers,<br />

brokers and their customers alike – we<br />

can accept and embrace these changes<br />

and focus on doing what we’re best at,<br />

delivering a first-class service.<br />

HOW HAS KINDERTONS PREPARED<br />

FOR THE REFORMS AND SUPPORTED<br />

YOUR WORK PARTNERS THROUGH<br />

THE TRANSITION PERIOD?<br />

Personal injury is not actually <strong>Kindertons</strong>’<br />

core business. We’re a full solution claims<br />

management provider of hire, repair and<br />

mobility services. However, we recognise<br />

that personal injury is very much a byproduct<br />

of the suite of services we offer.<br />

When we initially answer that call, it’s<br />

because someone has had an accident<br />

and they may be stranded on the<br />

roadside. It’s about offering support and<br />

guidance in that moment – not the fact<br />

that they may need to make a personal<br />

injury claim.<br />

In the very first days after George<br />

Osborne made his announcement in<br />

November 2015, we took a conscious<br />

decision to work with our partners to<br />

understand what they wanted us to do.<br />

The majority of our partners still wanted<br />

us to hand hold their customers through<br />

the claims process, which is what we’ve<br />

done and will continue to do.<br />

Our mantra is very much: “we want to do<br />

tomorrow what we do today”. When you<br />

think about it, all of the legislative and<br />

regulatory changes in the last few years<br />

haven’t really impacted the customer<br />

in the same way, as we’ve been able<br />

to make changes behind the scenes to<br />

ensure that they would continue to have<br />

the same journey.<br />

Customers weren’t really aware of the<br />

implementation of the portal, or the<br />

portal cost and any subsequent changes<br />

to that cost. They still got to speak to<br />

somebody who would assist them and<br />

handle the claim on their behalf. The<br />

reality now is that The Civil Liability Act<br />

has a direct impact on the customer and<br />

it’s about how the customer can adapt<br />

to that. We ourselves, as a business (as<br />

many others will), have taken a personal<br />

responsibility to work with our business<br />

partners and their customers to make it<br />

work.<br />

MAY 2021 SAW THE LAUNCH<br />

OF YOUR NEW MOTOR LEGAL<br />

EXPENSES INSURANCE PRODUCT,<br />

WHAT MAKES THIS A UNIQUE<br />

OFFERING TO THE CUSTOMER IN A<br />

POST REFORM MARKETPLACE?<br />

We are now live with our post-reform<br />

policy and the response has been<br />

fantastic. It’s so encouraging to see<br />

our business partners sign up to the<br />

new scheme. It shows their ongoing<br />

commitment and trust in <strong>Kindertons</strong>,<br />

that we’ll work in the best interests of<br />

our customers and provide them with<br />

products of real value, which deliver the<br />

level of protection they need in a postreforms<br />

world.<br />

We always strive to have the best<br />

product and we’ve taken the opportunity<br />

to enhance our level of cover to an even<br />

greater level, because the Motor Legal<br />

Expenses product is a real insurance<br />

product. We want to make sure that if<br />

our business partners and customers are<br />

taking these policies out, it offers more<br />

than just legal representation. Of course,<br />

it provides access to legal representation<br />

for our broker partners’ customers in the<br />

event that they have a claim and there is<br />

no additional cost or charge. But more<br />

importantly, it looks after the claims<br />

journey for them. The customer doesn’t<br />

have to get involved in the Online Injury<br />

Claim portal, arrange their own medicals<br />

or rehabilitation and they don’t have to<br />

deal with the third-party insurers or any<br />

other challenges that potentially they<br />

might otherwise face.<br />

I believe we have a futureproof policy,<br />

which is one of the best products out<br />

there based on the whole of the market<br />

benchmarking exercise we’ve completed<br />

over the last few months.<br />

I think it’s very easy to say that we’ve<br />

got the highest levels of cover and<br />

simply stop there, but one of the things<br />

that we gave great consideration to is<br />

post-traumatic stress disorder (PTSD)<br />

cover. A major factor for introducing<br />

the reforms was to try and reduce the<br />

number of fraudulent whiplash claims.<br />

Yes, there are lots of fraudulent claims,<br />

but there are also many more genuine<br />

people who have genuine accidents and<br />

suffer psychologically as a result. With<br />

our Motor Legal Expenses policy, PTSD<br />

cover will again work in addition to that<br />

legal representation and if there is trauma<br />

as a result of an accident, the customer<br />

will have access to a real policy which<br />

will allow them to consult with a medical<br />

practitioner. Plus, it includes a whole host<br />

of other heads of cover that we believe<br />

will ultimately benefit the end customer,<br />

such as vehicle leasing and servicing and<br />

motor prosecution defence.<br />

It is also worth noting that our Motor<br />

Legal Expenses policy was built with<br />

the FCA GI pricing reforms in mind – a<br />

further assurance that our product will<br />

offer excellent value to customers.<br />

WHAT ARE THE BENEFITS OF<br />

HAVING A ‘BEFORE THE EVENT’<br />

(BTE) PRODUCT IN PLACE FOR<br />

CUSTOMERS AND WHAT ARE THE<br />

POTENTIAL RISKS TO NOT HAVING<br />

ONE?<br />

For me, personally, I can see the real<br />

value and protection a legal expenses<br />

16 <strong>Kindertons</strong> <strong>Supplement</strong>


policy offers a customer. It offers<br />

complete peace of mind and I’ll<br />

certainly make sure I have a policy in<br />

place going forward.<br />

Without a doubt, the Civil Liability Act<br />

is a game changer and I think it’s going<br />

to take another 12 to 18 months before<br />

the general public and the sector fully<br />

get their heads around these changes.<br />

There will still be 100s of thousands<br />

of motorists who will have an accident<br />

every year. In the majority of cases,<br />

there is a genuine customer in genuine<br />

need of a solution but their entitlement<br />

and their access to justice has all been<br />

affected as a result of these reforms.<br />

From my point of view, the benefit is<br />

peace of mind, but it is real peace of<br />

mind not just a cliché or empty promise.<br />

It’s a real policy, offering real value.<br />

The customer can now choose to take<br />

one of two journeys; to go without<br />

or to take our policy. If they choose<br />

to take our policy, it will protect<br />

them, protect their damages, and<br />

give them immediate access to legal<br />

representation, even on a small claim.<br />

For me, it’s quite clear there are tangible<br />

benefits that need to be considered<br />

with a BTE product, other than just legal<br />

representation.<br />

On the other hand, if customers don’t<br />

have our policy in place, they can still<br />

seek to run the claim themselves on the<br />

official Injury Claims Portal. However,<br />

whether they will get the same results<br />

and outcome without professional legal<br />

representation, remains to be seen.<br />

HAVING DISCUSSED THE BENEFITS<br />

OF A BTE PRODUCT, HOW WOULD<br />

KINDERTONS STILL OFFER SUPPORT<br />

TO A CUSTOMER WITHOUT IT?<br />

WHAT DIFFERENCES IN SERVICE<br />

CAN BE EXPECTED?<br />

What underpins nearly 30 years’<br />

experience at <strong>Kindertons</strong> is a<br />

commitment to service and to providing<br />

a worthwhile and valuable journey<br />

for our business partners and their<br />

customers.<br />

The reality is, if a broker chooses not to<br />

sell a motor legal expense policy, the<br />

customer can seek to run their claim<br />

themselves. However, if we spoke to one<br />

of those individuals, would we turn them<br />

away because they don’t have legal<br />

expenses insurance? Absolutely not! We<br />

believe it’s not in the best interests of the<br />

customer or our business partners.<br />

We will still provide them with access<br />

to legal representation and take care<br />

of their mobility needs, although<br />

ultimately if they have no cover, there<br />

has to be a charge for that. That cost<br />

will be between the appointed legal<br />

representative and the customer. Again,<br />

that’s one of the benefits of having<br />

legal expense insurance; 100% of the<br />

customer’s damages are protected. So,<br />

we will still facilitate a customer journey<br />

and still look after our business partner’s<br />

customer – but it will be down to that<br />

individual customer and that legal<br />

representative to then agree their own<br />

fee structure for running their small claim.<br />

WHAT ADVICE WOULD YOU GIVE<br />

TO A BROKER LOOKING FOR A NEW<br />

MOTOR LEI PROPOSITION FOR THEIR<br />

CUSTOMERS?<br />

We understand that a broker’s core<br />

business is motor insurance policies and<br />

there are lots of factors that go towards<br />

policy renewals to retain a customer’s<br />

business. One is price, which obviously<br />

we cannot directly influence. But also, it’s<br />

claims experience. It’s what brokers want<br />

their customers to experience when they<br />

are faced with the daunting and often<br />

distressing task of managing a claim.<br />

To a certain extent, before the Civil<br />

Liability Act, it could be argued this<br />

wasn’t as relevant because solicitors<br />

would run the case on a no win no fee<br />

basis, a structure which of course no<br />

longer applies.<br />

Our message to our brokers is that,<br />

hypothetically, for the equivalent cost of<br />

a cup of coffee per month, why wouldn’t<br />

you provide a policy to your customers<br />

that will take away all that risk and<br />

burden?<br />

We also accept that lots of regulatory<br />

bodies such as the Financial Conduct<br />

Authority and the Ministry of Justice<br />

state that legal expense insurance will<br />

definitely play a significant part following<br />

the introduction of the Civil Liability Act.<br />

So, I can see significant changes from a<br />

regulatory point of view in the future and<br />

a much greater awareness of the benefits<br />

of the legal expenses policy in the postreform<br />

world.<br />

WITH KINDERTONS’ REPUTATION<br />

FOR FIRST-CLASS SERVICE, HOW<br />

WOULD YOU CATEGORISE WHAT<br />

COMPRISES FIRST-CLASS CLAIMS<br />

HANDLING AND HOW DOES<br />

KINDERTONS SPECIALISE IN THIS<br />

AREA?<br />

<strong>Kindertons</strong> is proud to deliver our<br />

first-class services to a large number<br />

of blue-chip customers. It’s all about<br />

partnerships. We provide the full range of<br />

accident management mobility services;<br />

we answer the phones when customers<br />

need us, we will manage any vehicle<br />

repairs and we arrange the delivery of<br />

vehicles when there is a mobility need.<br />

These are typically our own vehicles,<br />

delivered by our own experienced staff<br />

who each take the care and time to<br />

ensure a suitable handover and make<br />

sure the customer feels more at ease.<br />

We pride ourselves on our proven track<br />

record of outstanding customer service.<br />

We’re constantly evolving how we track,<br />

how we report and how we deliver that<br />

service. We appreciate how easy it is to<br />

just have a badge that says: “we provide<br />

great customer service”. But the reality<br />

is that we have a proven track record of<br />

managing claims and managing them<br />

well – with a plethora of evidence that we<br />

routinely share with our business partners<br />

as part of our open and transparent<br />

model.<br />

CHRISTIAN LINDLEY<br />

Group Sales Director, <strong>Kindertons</strong>.<br />

Christian is responsible for<br />

defining and delivering the<br />

overall strategy for sales and<br />

marketing across our group<br />

companies. With the support<br />

of his sales team, Christian has<br />

been instrumental in supporting<br />

<strong>Kindertons</strong>, and the wider<br />

groups’, continued growth<br />

through his commitment to<br />

providing unrivalled marketleading<br />

customer service. This is<br />

demonstrated by strong client<br />

retention and new customer<br />

acquisition on many high-profile<br />

accounts.<br />

<strong>Kindertons</strong> <strong>Supplement</strong> 17


OUR REPAIR NETWORK – ANOTHER<br />

VITAL COG IN THE MACHINE<br />

If you bumped into anyone from <strong>Kindertons</strong> at an industry<br />

event and asked them to summarise in one line what we do,<br />

the chances are they wouldn’t just say ‘we’re a credit hire<br />

organisation’. You’re far more likely to hear the terms ‘motor<br />

claims partner’ or ‘we’re a specialist service provider who offer<br />

a full claims management solution’.<br />

There is a very deliberate distinction here – recognising the<br />

service we offer to our business partners and their customers<br />

is so much more than just picking up the phone and arranging<br />

delivery of a replacement hire vehicle.<br />

If you consider the needs of a customer who has been involved<br />

in an accident, of course they will need to initially report the<br />

claim and the chances are there may be a requirement to<br />

provide them with a replacement vehicle.<br />

But in order to provide a full claims management and mobility<br />

solution, we also need to offer a number of ‘ancillary’ services.<br />

These could range widely from vehicle valuations, theft<br />

handling and total loss management to vehicle recovery,<br />

storage and salvage.<br />

And what about the repair of their damaged vehicle in cases<br />

where it’s not deemed as a total loss?<br />

For this, we entrust our <strong>Kindertons</strong>’ Approved Repairer<br />

Network, expertly managed by our in-house bodyshop team,<br />

to provide the best possible repair journey for our customers.<br />

INTRODUCING OUR SPECIALIST REPAIR<br />

EXPERTS<br />

Initially starting out as a small team managing just 50<br />

approved repairers and a number of outsourced repair<br />

networks, the original aim of the bodyshop team was relatively<br />

straightforward. They were responsible for creating a ‘best in<br />

class’, industry-compliant repair network.<br />

By this, we mean a repair network that offers a broad spectrum<br />

of manufacturer and specialist material approvals, BS10125<br />

accreditations and who could offer reciprocal non-fault business<br />

– all of which could deliver a superb customer repair journey,<br />

report low complaint volumes and consistently achieve or surpass<br />

any repair management targets set.<br />

Sounds simple, doesn’t it? It definitely was a challenge to get<br />

this set up at times but I now look back on those early days with<br />

great fondness, pride and a huge sense of satisfaction on what<br />

we were able to achieve – after all, it set the foundations for the<br />

<strong>Kindertons</strong>’ Approved Repairer Network we now know today.<br />

OUR KINDERTONS APPROVED REPAIRER<br />

NETWORK<br />

Fast forward to 2021 and the <strong>Kindertons</strong> Approved Repairer<br />

Network now looks substantially different, with nearly 190 fully<br />

approved repairers on hand and ready to expertly manage any<br />

vehicle repairs for our customers.<br />

At first glance, this may seem like quite a high number. But key<br />

to our repair model is the need to remain fully scalable to absorb<br />

any spikes in capacity and ensure we always have the right repair<br />

specialties in place for the ever-growing type and complexity of<br />

vehicle repairs to meet customer requirements.<br />

But it isn’t just the <strong>Kindertons</strong> Approved Repairer Network<br />

that falls under the remit of the bodyshop team. Some of our<br />

long-term business partners manage a large number of vehicle<br />

manufacturer schemes, who each require their own manufacturer<br />

approved repairers. We therefore work in close partnership<br />

with these repairers to ensure the very best repair is undertaken<br />

for customers and we protect the brand reputation of the<br />

manufacturers at all times.<br />

During the triage process, if we identify any cases where we<br />

believe the vehicle damage is relatively minor, we may also<br />

choose to utilise the expertise of Xpress Centres, a nationwide<br />

body repair work specialist who can offer same-day service. They<br />

specialise in a wide range of car body repair services for dents,<br />

bumps, scratches, scrapes and scuffs to bumpers, wings, doors,<br />

boots, tailgates, bonnets, roofs and headlights. We ensure they<br />

use experienced, trained technicians who use the latest specialist<br />

equipment and approved paints to repair and refinish the<br />

18 <strong>Kindertons</strong> <strong>Supplement</strong>


customer’s vehicle. In placing work with Xpress Centres, we can<br />

ensure a swift repair resolution for our customers.<br />

When managing such an extensive repair network, it’s crucial<br />

we have the right audit and compliance framework in place to<br />

ensure consistency of service, and make sure that all customers<br />

benefit from the same high standard and quality of repair.<br />

Aside from repairers being independently audited by any<br />

manufacturers and/or BS10125 accreditations they hold, our<br />

network managers routinely visit each repairer to carry out onsite<br />

audits. This ensures the highest repair standards are being<br />

undertaken, as well as ensuring the correct repair methods and<br />

correct equipment are used. It also allows us the opportunity<br />

to check and record evidence of any certifications or insurances<br />

they need to have in place and check they each work to the<br />

GDPR policies and processes set by <strong>Kindertons</strong>.<br />

Of course, it would be remiss of us not to mention the impact<br />

the recent pandemic has had to our repair network. It’s well<br />

documented that vehicle parts supply seemed to dry up<br />

overnight – a devastating blow for the sector which no doubt<br />

caused a lot of sleepless nights to repairers who I’m sure initially<br />

wondered if this could be the end for them. What actually<br />

happened was nothing short of remarkable! We saw so many<br />

proactive measures quickly put in place – from introducing<br />

streamlined processes and increasing communications with<br />

us to offer their support, to making vehicles roadworthy again<br />

when parts supply were an issue and repairers even travelling<br />

miles to collect parts to ensure they could repair a customer<br />

vehicle without delay. It definitely restored my faith in humanity<br />

and reinforced the power, strength and resilience of everyone<br />

within our repair network.<br />

Repairers will ultimately have to diversify, as they will need<br />

a wider offering of services and revenue lines to offset any<br />

drop in demand for accident repairs. There are many ways<br />

for repairers to do this and some early adopters are already<br />

ahead of the game, offering ancillaries to body repairs, vehicle<br />

wrapping, ceramic coating, smart repairs – even simple things<br />

like a vehicle refurb for customers wanting to sell their vehicle.<br />

As with keeping up with technology, investment will be<br />

needed from repairers.<br />

PAS2006 – CARBON NEUTRALITY<br />

We already have some repairers within our network who are<br />

certified as ‘carbon neutral’. We will continue to encourage<br />

our network repairers to work towards carbon neutrality<br />

status. And of course, when it becomes a formal requirement,<br />

it will become a mandatory prerequisite in order to join our<br />

repair network.<br />

A MORE CONNECTED WORLD<br />

Like many work providers, our repairers are connected to us in<br />

several ways beyond the usual phone calls and emails. Estimate<br />

transmission through Audatex or other electronic estimating<br />

systems are standard across work providers now.<br />

Our network is also linked directly to our claims management<br />

system via a tri-party agreement with CAPS and Pinetree. This<br />

allows real-time data to flow both ways between us and the<br />

repairer, so repair date milestones and notes are fully clear and<br />

transparent for both parties.<br />

The generation who will use the bodyshop of the future are,<br />

in general, very tech ‘savvy’ and already very well connected.<br />

These days, there is an app for almost everything and we<br />

anticipate the network of the future will utilise this technology<br />

greatly going forward to better connect with customers. This<br />

could be used to arrange bookings, keep customers updated,<br />

provide copies of reports showing the repair work undertaken<br />

and if they are really clever, it could also be used to market their<br />

wide range of future services to customers!<br />

KINDERTONS APPROVED REPAIRER<br />

NETWORK 2.0 – THE FUTURE<br />

It is clear the speed at which vehicle technology and how they<br />

are powered is changing at a rate that will only gather greater<br />

pace as time goes on. So, what will our network look like in 5 or<br />

10 years and beyond?<br />

TECHNOLOGY<br />

Unquestionably, the pace of technological advancement is<br />

going to put pressure on repairers to keep up, not only from a<br />

training standpoint but the changes in tooling and equipment<br />

will add additional costs for the repairer.<br />

We would expect to see greater collaboration between<br />

vehicle manufacturers and repair industry bodies like BSI,<br />

RMI, CARS QA and Thatcham Research. I think we’d all<br />

agree a consistent and joined up approach to training, repair<br />

methodology and equipment would be greatly welcomed by<br />

everyone in our sector.<br />

ALTERNATIVE FUELS<br />

The shift from petrol and diesel to alternative power sources is<br />

quickly growing and increasing in pace, driven largely by the<br />

current research and development into autonomous driving and<br />

potential restrictors being placed on vehicle speeds.<br />

This is likely to lead to less incidents due to driver human error<br />

should this be adopted and become the norm.<br />

MIKE SLATER<br />

Repair Network Manager, <strong>Kindertons</strong>.<br />

<strong>Kindertons</strong> <strong>Supplement</strong> 19


THE IMPORTANCE OF<br />

INTEGRITY AND TRANSPARENCY<br />

IN THE CLAIMS PROCESS<br />

LUCY ASHMORE, CLAIMS DIRECTOR AT KINDERTONS, SHARES HOW THE CLAIMS<br />

PROCESS AT KINDERTONS PUTS INTEGRITY AND TRANSPARENCY AT THE<br />

FOREFRONT, ENSURING COSTS ARE KEPT PROPORTIONATE AND THE JOURNEY<br />

ITSELF REMAINS LEAN.<br />

KINDERTONS IS VERY TRANSPARENT AS A SERVICE<br />

PROVIDER, CAN YOU TALK US THROUGH HOW THIS<br />

INTEGRITY TRANSPIRES IN THE CLAIMS HANDLING<br />

PROCESS WITHIN THE BUSINESS?<br />

Transparency is such a distinctive feature in how we run our<br />

business. We’re firm believers that by acting with integrity,<br />

openness and honesty at all times, it can instil trust in us as a<br />

valued service provider and play an integral role in our longterm<br />

business success.<br />

This approach underpins everything we do throughout every<br />

single claim we manage, with long-established and tried and<br />

tested processes all designed to ensure customers have a clear<br />

understanding of exactly what their claim journey will be and<br />

clear expectations on what will happen next.<br />

We recognise that each claim is different and each customer is<br />

unique, so we work really hard to make sure that each person is<br />

treated as an individual and knows what they can expect from<br />

both us and any suppliers within the chain.<br />

It’s our aim to ensure that nothing should ever come as a<br />

surprise to a customer, so we maintain regular contact with<br />

them at all times and ensure we use appropriate signposting<br />

throughout the life of each claim. This includes making it clear<br />

who our suppliers are, the role they play within the claim and<br />

having a diligent framework in place to ensure they consistently<br />

provide the same level of transparency and care towards our<br />

customers as we do.<br />

KINDERTONS IS UNDOUBTEDLY A BIG PLAYER IN THE<br />

MOTOR SPACE, PARTICULARLY WHEN YOU CONSIDER<br />

YOU’VE HANDLED OVER 1.5 MILLION CLAIMS FOR<br />

CUSTOMERS SINCE THE BUSINESS STARTED. IN YOUR<br />

EXPERIENCE, WHAT ARE THE POTENTIAL AND COMMON<br />

FRICTIONAL POINTS IN THE LIFECYCLE OF A CLAIM AND<br />

HOW DO KINDERTONS MANAGE THESE TO ENSURE A<br />

POSITIVE OUTCOME FOR ALL PARTIES?<br />

Without a doubt, one of the most frustrating things for<br />

customers is when they are uncertain of what is happening with<br />

their claim and feel completely left in the dark.<br />

We do all that we can to help remove frustrations, by being<br />

clear about what services we are providing, what replacement<br />

vehicle a customer will receive, what claim route their journey<br />

will take, what the likely outcome will be and by acting as<br />

quickly as possible.<br />

Ultimately, our goal is to minimise any inconvenience and<br />

disruption to customers and to do all we possibly can to<br />

quickly put them back in the same position they were in before<br />

their accident.<br />

THE DURATION AND COST OF CLAIMS COULD QUICKLY<br />

ESCALATE IF NOT MANAGED IN THE APPROPRIATE WAY.<br />

HOW DO KINDERTONS WORK WITH EVERYONE IN THE<br />

SUPPLY CHAIN TO ENSURE THIS DOESN’T HAPPEN?<br />

It’s not in our interest to let the duration and cost of claims<br />

escalate as this is a poor experience for our customers and is<br />

not reflective of the streamlined processes we operate to get<br />

customers back on the road as soon as possible.<br />

Our supply network forms a part of our ability to provide<br />

this speed of service which is why we have carefully chosen<br />

strategic relationships with our suppliers, who we trust. We<br />

work closely with our suppliers so they understand our business<br />

and processes, and us theirs, which is an integral part of why<br />

our supplier relationships work and align with our service<br />

offering to customers.<br />

WHAT EFFECTS HAS THE COVID-19 PANDEMIC HAD ON<br />

THE CLAIMS PROCESS AT KINDERTONS OVER THE LAST<br />

12 MONTHS?<br />

I would never sit here and say the pandemic hasn’t challenged<br />

us as a business, of course it has. It’s affected everyone,<br />

from every walk of life, in some form or another – and we’re<br />

definitely not alone in that.<br />

Whilst at times it has been a real uphill challenge, it has<br />

absolutely reinforced the strength, power and resilience of<br />

everyone in our business to pull together when we need to –<br />

and in a time of crisis no less.<br />

Whilst at times we have seen reduced volumes throughout the<br />

pandemic, there has continued to be an absolute need for us<br />

to provide mobility solutions for customers – even more so in<br />

some cases.<br />

IT’S NOT IN OUR INTEREST TO LET<br />

THE DURATION AND COST OF<br />

CLAIMS ESCALATE AS THIS IS A POOR<br />

EXPERIENCE FOR OUR CUSTOMERS<br />

AND IS NOT REFLECTIVE OF THE<br />

STREAMLINED PROCESSES WE OPERATE<br />

TO GET CUSTOMERS BACK ON THE<br />

ROAD AS SOON AS POSSIBLE<br />

20 <strong>Kindertons</strong> <strong>Supplement</strong>


THE MORE PERTINENT POINT IS THE CONTINUED EVOLUTION OF HOW WE INTERACT<br />

WITH CUSTOMERS AND INSURERS AND THE STRENGTH THAT THIS CAN BRING TO THE<br />

CLAIMS PROCESS THROUGH SWIFTER CUSTOMER JOURNEYS<br />

We’re a business that prides itself on putting the needs of<br />

customers first and delivering that service, whatever the<br />

circumstances, if there is a genuine need. We would never use<br />

a global pandemic to excuse any lapse in service.<br />

If the customer cared for elderly relatives and needed to stay<br />

mobile in order to visit them and deliver medication or food<br />

supplies whilst they isolated, we would never dream of leaving<br />

them without our support and assistance just because some<br />

repairers were closed due to lockdown or we were seeing parts<br />

on some vehicles being delayed.<br />

It wasn’t about making changes to process, it was about<br />

thinking creatively and finding workable solutions to the<br />

hurdles we faced to get the customer back up and running<br />

again as quickly as possible.<br />

Touch points with insurers, our suppliers and our customers<br />

increased to ensure that we were understanding the customer’s<br />

need as they unfolded, whilst remaining sensitive to their<br />

individual circumstances.<br />

It wasn’t about changing what we do, but running our<br />

claims to be reflective of the challenging times that we were<br />

operating in.<br />

of process and performance metrics with an ‘open door’<br />

policy across all areas of a business breeds an environment of<br />

unity and healthy challenge, with everyone working towards<br />

the same common goal.<br />

The ability to problem solve, react to and understand change<br />

is achieved with ease when everyone is working together.<br />

This ultimately leads to being able to provide the best<br />

possible experience and level of service to our customers.<br />

IT WASN’T ABOUT<br />

CHANGING WHAT WE DO,<br />

BUT RUNNING OUR CLAIMS<br />

TO BE REFLECTIVE OF THE<br />

CHALLENGING TIMES THAT<br />

WE WERE OPERATING IN<br />

HOW DO YOU THINK THE CLAIMS PROCESS WILL NEED<br />

TO EVOLVE IN THE NEXT 3-5 YEARS TO CONTINUE<br />

TO MEET THE NEEDS OF THE CUSTOMER AND WIDER<br />

MOTOR INSURANCE INDUSTRY?<br />

The need for mobility solutions will no doubt still exist and I<br />

think the evolution will come in the need for claims processes<br />

and service provision to stay relevant to market requirements<br />

and the medium by which customers will want to interact<br />

with us.<br />

We will continue to see the changing face of well-versed topics<br />

such as electric vehicles, vehicle groupings and increased repair<br />

costs due to advancements in technology – all of which have an<br />

impact on claims processes.<br />

That said, I think the more pertinent point is the continued<br />

evolution of how we interact with customers and insurers and<br />

the strength that this can bring to the claims process through<br />

swifter customer journeys.<br />

Connected vehicles, customer portals, self-service claims and<br />

technological advancements in evidence gathering, to name<br />

but a few, will all continue to develop and add value to claims<br />

processes and ultimately allow a more bespoke service offering<br />

to customers.<br />

WHAT ARE YOUR ULTIMATE GOALS WHEN DEFINING A<br />

CLAIMS PROCESS?<br />

The ultimate goals for me are all about having a joined up<br />

and co-ordinated process across all areas of a business – not<br />

something that is just limited to a claims function. Transparency<br />

LUCY ASHMORE<br />

Claims Director, <strong>Kindertons</strong>.<br />

Lucy is a relatively new appointment for <strong>Kindertons</strong>,<br />

having joined the business at the start of the pandemic.<br />

Over the past 12 months, Lucy has successfully reshaped<br />

the claims function to create a more aligned<br />

structure, strategy and process, which better reflects our<br />

core values. As a qualified Solicitor with a background<br />

in law and 11 years of RTA litigation practice under her<br />

belt, Lucy oversees everything from Live Hire, Billing<br />

and Recoveries all the way through to Litigation –<br />

ensuring the delivery of a great quality claims journey.<br />

<strong>Kindertons</strong> <strong>Supplement</strong> 21


ALL CUSTOMERS ARE UNIQUE,<br />

YOUR SERVICE SHOULD BE TOO<br />

WHETHER YOU’RE CALLING YOUR UTILITIES PROVIDER TO SWITCH TO THE LATEST<br />

DEAL OR SPEAKING TO YOUR TRAVEL COMPANY TO SADLY POSTPONE YOUR 2020<br />

SUMMER HOLIDAY FOR YET ANOTHER YEAR, WE ALL NEED TO INTERACT WITH<br />

DIFFERENT SERVICE PROVIDERS IN OUR DAILY LIVES.<br />

The role of a service provider should be fairly obvious. They<br />

should do exactly what it says on the tin: provide a service to<br />

customers when they need it. And yet everyone will have their<br />

own experiences and expectations of what good and bad<br />

service looks like.<br />

At some point, we’ve all encountered poor customer service<br />

in some form or another. Those frustrating interactions where<br />

you’re left feeling undervalued, that you haven’t been listened<br />

to or your needs as a customer have not been met. Typically,<br />

those interactions stay with you, leaving a lasting impression of<br />

the company you dealt with – and for all the wrong reasons.<br />

We can all also give examples of good customer service.<br />

Where you’ve contacted a service provider and they have<br />

gone above and beyond to meet your needs or exceed your<br />

expectations. These are the shining stars in the service industry,<br />

who uniquely tailor the service they offer to deliver the best<br />

possible outcome for every customer.<br />

All service providers, whatever the industry, will undoubtedly<br />

promote a commitment to delivering ‘great’ service to their<br />

customers – and the motor claims space is no exception. But<br />

doesn’t great customer service look very different dependent<br />

on the road user?<br />

Let’s consider the needs of a parent with a young toddler. If<br />

they find themselves involved in an accident, the health and<br />

physical wellbeing of everyone in the vehicle will certainly<br />

be their primary concern. Second to this, they then face the<br />

daunting prospect of how they can get themselves back up<br />

and running again.<br />

With nearly 30 years’ experience under our belts, we’re<br />

acutely aware of the stress, anxiety and uncertainty a<br />

customer will face if they ever find themselves in this position<br />

and it’s our aim to do all we can to lessen the burden for them<br />

by offering support, guidance and somewhere to turn to in<br />

their time of need.<br />

But in this instance, we understand the needs of the customer<br />

is so much more than just having an experienced claims<br />

handler at the end of the phone and us providing one of our<br />

replacement vehicles to use whilst our repairers quickly set to<br />

work on fixing their own vehicle.<br />

This is why we take the time to get to the heart of each<br />

customers’ needs and find a practical solution. Whether that<br />

is offering a 5-door replacement vehicle to allow them to<br />

easily get their child in and out of the back seat or providing a<br />

replacement child car seat to ensure their safety and protection<br />

when travelling in the vehicle.<br />

But what if the road user was a taxi driver? Unquestionably,<br />

they would have very different requirements from a claims<br />

service. Yes, they need someone at the end of the phone to<br />

help manage their claim. Yes, they will need appropriately<br />

qualified repair specialists to fix their vehicle. Yes, they will need<br />

a replacement vehicle whilst the repairs are being carried out.<br />

But first and foremost, the customer here will need a workable<br />

solution that allows them to quickly get back out on the road<br />

and earning a living again.<br />

In this situation, just providing a replacement vehicle for use<br />

isn’t enough. A taxi driver’s needs are undoubtedly more<br />

complex than a typical motor claim and greater consideration<br />

will need to be given to the specific type of vehicle they<br />

require, as well as the appropriate licensing and plating<br />

requirements to permit them to operate in their local area. For<br />

this, we entrust our sister company, Sovereign Automotive, to<br />

expertly deliver a niche claims service tailored to the unique<br />

needs of taxi drivers.<br />

Whether the customer needs a hackney cab or a private<br />

hire vehicle, Sovereign Automotive can assist. What’s<br />

more, through their long-standing relationships with local<br />

authorities, the replacement vehicles will be fully licensed to<br />

allow the customer to quickly get back out on the road and<br />

working again.<br />

Equally, we can recognise different customer needs for<br />

motorcyclists. Of course, there will be some similarities in<br />

what a two-wheel and four-wheel customer needs when<br />

22 <strong>Kindertons</strong> <strong>Supplement</strong>


Whoever your customer, however unique<br />

their individual requirements, we’re<br />

confident we have the right claims solution in<br />

place across our wider group of companies.<br />

To find out more about how partnering with The<br />

<strong>Kindertons</strong> Group can support you and your customers<br />

with their mobility and repair needs, contact<br />

salesteam@kindertons.co.uk<br />

0343 506 4316<br />

you handle their claim but there are also some subtle but<br />

important differences.<br />

Characteristically, a rider will see their motorcycle as their pride<br />

and joy and it’s typical to see them form an emotional attachment<br />

to their bike. So, if a rider finds themselves involved in an accident<br />

and their bike damaged, they will want to see it restored to<br />

its former glory and all with the same passion, dedication and<br />

attention to care as if they carried out the work themselves.<br />

This is where we would rely on the expertise of Plantec Assist.<br />

Also, part of The <strong>Kindertons</strong> Group family, as a market-leading<br />

and specialist motorcycle claims provider, Plantec Assist’s whole<br />

service proposition centres around the unique needs of riders.<br />

With their vast experience and knowledge of motorcycle<br />

claims, they appreciate the necessity to reassure customers<br />

on their diligent approach to the repair of their bikes and the<br />

importance of putting their minds at ease. That’s why they<br />

choose to offer a dedicated hotline that connects the customer<br />

directly to the technician who carries out the work, ensuring<br />

they are always kept in the loop on progress.<br />

But Plantec Assist know that it isn’t just about providing a<br />

replacement bike and a quality repair for a rider. There are<br />

other unique considerations as part of a claim. A biker’s helmet,<br />

clothing and accessories is a good example here. When a rider<br />

comes off their bike, how do you know if the integrity of these<br />

items has been compromised as a result of an accident? Will<br />

they still be protected in the same way if they continue using<br />

the same helmet and another incident were to happen?<br />

It’s not just about getting the customer back on the road<br />

quickly, it’s about making sure they are safe and have the right<br />

levels of protection when they do. As a niche claims specialist,<br />

Plantec Assist has the experience and knowledge to ask these<br />

questions and arrange full replacements if the condition of<br />

these items is in any doubt. And herein lies the real value of<br />

partnering with a claims service provider who truly understands<br />

the bespoke needs of customers. The potential life-changing<br />

results of not asking those pivotal questions during a claim just<br />

doesn’t bear thinking about!<br />

A market-leading service provider<br />

of full accident management and<br />

mobility solutions to the UK motor<br />

and insurance industry.<br />

Offers award-winning motorcycle<br />

hire, repair and claims management<br />

services to the insurance and<br />

accident management sectors and<br />

has been proud to serve bikers for<br />

over 15 years.<br />

A firm of independent engineers<br />

and insurance assessors who<br />

provide vehicle inspection services<br />

to the UK legal, insurance and<br />

motor sectors.<br />

A motor claims solutions provider<br />

who specialise in getting licensed<br />

taxis and private hire drivers back<br />

on the road following an accident.<br />

A provider of full claims<br />

management and Legal Expenses<br />

cover to the UK insurance broker<br />

market.<br />

<strong>Kindertons</strong> <strong>Supplement</strong> 23


THINK BIKE,<br />

THINK PLANTEC ASSIST<br />

WITH OVER 20 YEARS’ EXPERIENCE, PLANTEC ASSIST IS PROUD TO<br />

DELIVER A MARKET-LEADING CLAIM MANAGEMENT, REPAIR AND<br />

MOBILITY SOLUTION DESIGNED EXCLUSIVELY FOR MOTORCYCLISTS.<br />

With a proven track record of helping more than<br />

500,000 motorcyclists get back out on the road<br />

following an accident, we thrive on providing innovative<br />

claim solutions to the wider motorcycle industry and<br />

their customers.<br />

Key to our success is having a deep-rooted<br />

understanding of the complex and truly unique needs<br />

of bikers following an accident and an ethos to do all<br />

we can to drive a seamless and bespoke motorcycle<br />

claims journey for our customers.<br />

From the moment we are notified of a claim, we<br />

immediately set to work. Offering a full nationwide<br />

service, bikes are quickly collected so the damage can<br />

be assessed by a member of our specialist team.<br />

We offer next day delivery of a replacement motorcycle<br />

for use whilst the customer’s bike is being repaired.<br />

We boast an extensive fleet of over 1,200 motorcycles<br />

including everything from 50cc scooters through<br />

to 1000cc Superbikes and 1250cc Sports Tourers<br />

– ensuring we always have the right motorcycle for<br />

a customer’s needs. What’s more, all of the main<br />

motorcycle brands are represented, including Honda,<br />

Yamaha, Suzuki, Kawasaki, Triumph, Ducati and Harley<br />

Davidson.<br />

With our head office based in Southport and repair<br />

and distribution centres based in Altrincham, Dudley<br />

and Hillsborough (Northern Ireland customers), we<br />

are perfectly positioned to provide full nationwide<br />

distribution and repairs. Our repair services are carried<br />

out by fully IMI and ATA accredited technicians, who<br />

specialise in motorcycle repairs, use manufacturer<br />

approved parts and offer a lifetime guarantee on any<br />

repairs undertaken – so you can be confident of the<br />

highest levels of repair service at all times.<br />

Of course, as a motorcycle claims specialist, we<br />

understand a customer’s mobility is more than providing<br />

a replacement motorcycle and carrying out a quality<br />

repair to their bike.<br />

There will, more than likely, be a requirement for<br />

replacement helmets, clothing and accessories that<br />

were damaged as a result of the accident. We take care<br />

of everything, ensuring the customer is fully kitted<br />

out and has the right level of protection to get back<br />

out on the road.<br />

We pride ourselves on our professional service-led<br />

approach, always putting the customer’s needs<br />

first. And with a strong market reputation for claims<br />

excellence and recognition through a number<br />

of industry awards, we believe we do this very<br />

well. In 2020, we were awarded the Best Use of<br />

Customer Feedback trophy at the UK Customer<br />

Service Excellence Awards and were recently<br />

named as Finalists in the Credit Hire Solution of the<br />

Year category at the 2021 Insurance Times Claims<br />

Excellence Awards.<br />

Our approach is simple – to expertly manage all<br />

aspects of a motorcycle claim, reduce how long the<br />

process takes and keep costs to a minimum. But<br />

most importantly, we aim to get riders back out on<br />

to the road quickly and back to doing what they<br />

love. To find out more about Plantec Assist,<br />

please visit www.plantecassist.co.uk or<br />

contact sales@plantecassist.co.uk<br />

SERVICES INCLUDE:<br />

4 First notification of loss<br />

4 Full outsourced claim solutions<br />

4 White-labelled service<br />

4 Motorcycle credit hire<br />

4 Motorcycle specialist repair<br />

4 Theft handling<br />

4 Estimating and valuations<br />

4 Legal assistance<br />

4 Transport and logistics<br />

4 Third party intervention<br />

4 Salvage disposal<br />

4 Uninsured loss recovery<br />

4 Motorcycle equipment and accessories<br />

4 Fraud screening<br />

4 New for old schemes<br />

<strong>Kindertons</strong> <strong>Supplement</strong> 25


FROM HACKNEY<br />

CABS TO PRIVATE<br />

HIRE VEHICLES…<br />

WE OFFER A TRULY<br />

BESPOKE CLAIMS<br />

SERVICE WITH THE<br />

TAXI DRIVER IN MIND<br />

THE CHANCES ARE IF YOU TRY TO THINK OF A<br />

BESPOKE TAXI CLAIMS PROVIDER, SOVEREIGN<br />

AUTOMOTIVE WILL BE YOUR FIRST THOUGHT –<br />

AND FOR A VERY GOOD REASON.<br />

As the UK’s leading specialists in taxi accident aftercare<br />

and mobility services, we offer the complete outsourced<br />

claim management solution to the taxi market. From first<br />

notification of loss, recovery and replacement licensed<br />

vehicles through to quality repairs, salvage, uninsured<br />

loss recovery and even third-party intervention – we’ve<br />

got you covered.<br />

With a niche specialty in the provision of public hire,<br />

private hire and chauffeur vehicles and a consistent<br />

record of providing over 600 replacement taxis to<br />

customers each month, we have a rich and proven<br />

history in providing valuable assistance and support to<br />

taxi drivers following an accident.<br />

Of course, we understand providing a replacement<br />

vehicle isn’t the only requirement for a taxi driver. It<br />

needs to be appropriately licensed and plated to permit<br />

them to operate in their local area. That’s why we have<br />

a number of long-standing relationships with local<br />

authorities and work in close partnership to ensure each<br />

of our replacement vehicles are fully licensed – allowing<br />

the customer to quickly get back out on the road and<br />

earning a living again.<br />

We are truly passionate about customer service,<br />

recognising that having a holistic and deep-rooted<br />

understanding of the distinctive needs of taxi drivers<br />

will ultimately translate into the delivery of a firstclass<br />

service which goes above and beyond for every<br />

customer on every case we manage.<br />

In everything we do, and every decision we make,<br />

we strive to always put the customer first. We have<br />

an experienced, conscientious, professional team at<br />

Sovereign Automotive who strive to always deliver a<br />

transparent customer claims journey.<br />

We pride ourselves on our unique service offering, a<br />

proposition based on tried and tested processes and<br />

procedures designed to reduce workloads and enhance the<br />

journey for customers – all with the purpose of reducing<br />

costs without any compromise to service or quality.<br />

With our head office based in Epsom and a distribution<br />

centre in West Drayton specialising solely in licensed<br />

vehicles, we are in a prime position and have ease of<br />

access into London. But our services extend much further<br />

than our local area and we pride ourselves on being able<br />

to offer full coverage nationwide to respond to requests<br />

promptly and efficiently for our customers. In the North<br />

of England, we have distribution centres in both Scotland<br />

and Blackpool and we can also benefit from the other<br />

nationwide sites occupied by the wider <strong>Kindertons</strong> Group<br />

where required.<br />

To find out more about Sovereign Automotive,<br />

please visit www.sovereignautomotive.co.uk or<br />

contact info@sauto.co.uk<br />

SERVICES INCLUDE:<br />

4 Full outsourced claim solutions<br />

4 White-labelled service<br />

4 First notification of loss<br />

4 Credit hire<br />

4 Extensive licensed replacement taxi fleet<br />

4 Direct and authorised hire for intervention<br />

4 London black cab specialists with own repair network<br />

4 Credit repair<br />

4 Taxi recovery<br />

4 Estimating and valuations<br />

4 Salvage disposal<br />

4 Third party intervention<br />

4 Uninsured loss recovery<br />

4 A bespoke range of insurance products tailored to<br />

taxi drivers<br />

<strong>Kindertons</strong> <strong>Supplement</strong> 27


THE IMPARTIAL ‘MIDDLE MEN’<br />

IN THE CHAIN<br />

ESTABLISHED OVER 50 YEARS AGO, JP MORRISS ASSESSORS LTD ARE AN<br />

INDUSTRY-LEADING EXPERT WITNESS COMPANY WHO PROVIDE INDEPENDENT<br />

AND FULLY IMPARTIAL VEHICLE INSPECTION AND DAMAGE ASSESSMENTS.<br />

We work with claimant and defendant solicitors,<br />

direct insurers, brokers, local government, fleet<br />

providers, police constabularies and private<br />

customers to assess and complete over 4,500<br />

witness reports each month on behalf of individuals<br />

who have had damage to their vehicle as a result of<br />

an accident.<br />

Our witness reports are then used by the instructing<br />

customer to establish the level of damage sustained<br />

from an accident or collision and the legal status<br />

of the vehicle – namely, whether the vehicle is<br />

repairable or a total loss and the associated cost<br />

and method of repair.<br />

We have a team of highly experienced and<br />

professionally qualified engineers who provide<br />

full coverage throughout the UK, working with a<br />

wide array of standard, modified, converted and<br />

coach-built vehicles. In fact, by utilising the latest<br />

estimating and claims management technology,<br />

we can inspect and report on pretty much any<br />

moving vehicle. We are able to deliver a truly<br />

comprehensive inspection service – whether it’s a<br />

bicycle or heavy plant equipment.<br />

Given the nature of our role in the overall claims<br />

journey, we can sometimes find ourselves playing<br />

‘middle man’ between two or more parties.<br />

However, we take great pride in this position of<br />

trust – using our experience and extensive expertise<br />

to bring disputes to a fair and speedy conclusion to<br />

the benefit of the customer.<br />

Having long-lasting, collaborative and strategic<br />

partnerships with our customers allows us to<br />

continually establish their needs, requirements<br />

and gain a greater understanding of their business<br />

and their processes. No two customers are the<br />

same and as such we evolve and adapt to meet<br />

their individual and exacting requirements. It goes<br />

without saying that our customers are the very<br />

foundation of our business and we understand the<br />

importance of every point of contact – from the<br />

initial enquiry with the administration team to the<br />

presentation of the final report.<br />

For us, it’s about ensuring consistency, impartiality<br />

and professionalism at all times. We are always<br />

on hand to provide a quick independent opinion<br />

or advice, before committing to a more formal<br />

instruction, adding value at every stage of contact.<br />

When the pandemic hit, we were fortunate enough<br />

to be in a strong enough position to allow us to<br />

continue to offer a first class, uninterrupted service.<br />

Having spent many years evolving our offering and<br />

operation, it was a pretty seamless transition to<br />

remote working. Focusing on image-based desktop<br />

inspections and tailoring our front-end service to<br />

convert and capture instructions on that basis,<br />

provided our customers with an exceptional service<br />

delivery. It also enabled our customers to save time<br />

and money by providing better consistency and<br />

fluidity within the overall claims journey.<br />

Ensuring we attract talented, experienced individuals<br />

with a deep-rooted understanding of customer<br />

expectation has allowed us to not just deliver an<br />

excellent level of customer service, but develop a<br />

journey that evolves with the customer. The fact that<br />

our employees love what they do often resonates<br />

with our customers. Continual feedback helps to<br />

further cement our customer relationships, allowing<br />

us to establish what works and what we need to<br />

evolve. This is a key part within our customer journey,<br />

offering transparency and open communication to<br />

deliver unrivalled engineering solutions at all stages.<br />

To find out more about JP Morriss, please visit<br />

www.jpmorriss.co.uk or<br />

contact mail@jpmorriss.co.uk<br />

SERVICES INCLUDE:<br />

4 Comprehensive vehicle assessment service<br />

4 Fully independent and impartial<br />

4 Remote digital image inspection service<br />

4 Small claim service<br />

4 Post repair inspections<br />

4 Diminution in value<br />

4 Motorcycle reports<br />

<strong>Kindertons</strong> <strong>Supplement</strong> 29


THE FINAL WORD...<br />

Who would have thought that the world of motor claims could<br />

offer so many different perspectives and service options,<br />

all designed to help customers navigate the aftermath of a<br />

traumatic event?<br />

It has been a pleasure working with Modern Insurance<br />

Magazine to bring our own business to life. It’s been a great<br />

opportunity to raise awareness on the importance of the entire<br />

motor claims supply chain to deliver a first-class service for<br />

customers – and to showcase the part we play in enhancing<br />

the brands and reputations of the many business partners<br />

who make that famous promise when an insurance policy is<br />

first sold, and then live or die by the levels of service delivered<br />

when something happens.<br />

Service and culture feature heavily in our articles here and I<br />

really don’t think it is possible to achieve the accolade of great<br />

service unless you truly have created the culture to underpin<br />

what is delivered every day. Whether that be through your<br />

recruitment and inductions, through the behaviour of your<br />

leaders or, just as importantly, how all of your own suppliers<br />

respond with their own quality of service – it’s about instilling<br />

that pride, passion and consistency in everything you do over a<br />

sustained period of time.<br />

partners or simply being able to provide the right advice to a<br />

customer about their policy cover.<br />

Our specialist motorcycle and taxi businesses at Plantec<br />

Assist and Sovereign Automotive are experts in their own<br />

field and we place our trust in them to deliver a great service<br />

experience with the very best technical advice for their own<br />

customer base.<br />

So, all in all, I hope you have found our contributions to be<br />

interesting and thought-provoking. The overriding sentiment<br />

from me is that motor insurance is a much better product for<br />

customers when it is treated as a complete service from end<br />

to end at the very start of the buying process. Well trained<br />

employees who are passionate about doing their very best<br />

every day, combined with a transparent claims process and<br />

professional supply chain, is critical to success – both now and<br />

in the future.<br />

A last word for the future as it certainly won’t be boring …<br />

connected vehicles, growth of electric vehicles, integrated AI<br />

technology, complexity of repair methods and the changing<br />

dynamics of road use will all keep us engaged in being the<br />

best we can be for many more years to come!<br />

Of course, the legal reform changes are very topical right<br />

now and we firmly believe that the insurance marketplace<br />

can fully represent customers’ interests by protecting against<br />

the unlikely event of a claim – with a comprehensive legal<br />

expenses insurance product that fully caters to their needs and<br />

ensuring that claims partners are fully prepared to handle cases<br />

in exactly the same way as they do today.<br />

At the heart of it all, we are a proud automotive business with<br />

a mission to keep our customers motoring when they need it<br />

most. Being able to respond immediately from the roadside or<br />

to provide a replacement vehicle similar to the customer’s own<br />

and then get claims settled for the customer either through<br />

repair or negotiation of a total loss as quickly as possible, is<br />

the bedrock of why we and many of our fellow partners exist<br />

– and we are very clear in our own minds that quality is just as<br />

important as speed when resolving claims. That is why we have<br />

experts to oversee all elements of our business whether that<br />

be engineering, vehicle logistics, our repair network, salvage<br />

WE ARE A PROUD AUTOMOTIVE<br />

BUSINESS WITH A MISSION<br />

TO KEEP OUR CUSTOMERS<br />

MOTORING WHEN THEY NEED<br />

IT MOST<br />

PAUL TAYLOR<br />

Managing Director, <strong>Kindertons</strong>.<br />

30 <strong>Kindertons</strong> <strong>Supplement</strong>

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