2021_PWN_V3_No3_web

jvahaly

contents

FEATURES

4

A Taste of

Humble Pie

Learning to Learn from

Your Professional Mistakes

12

Eyes Wide Open

Five Pitfalls that Sabotage Your Team’s

Potential

16

Let’s Roll

Comparing non-pickup vehicle

options for your pressure wash

business

24

Reservoir

Blogs

Introducing the

Top 12

Bloggers

in the Pressure

Wash Industry

DEPARTMENTS

3 Editor’s Letter:

Serving It Up Simply

Serve it up like Waffle House and see what

happens with your pressure wash business.

8 Industry Dirt:

A look around the exterior cleaning

world for news and notes of interest

Vol. 3, No. 3, Summer 2021

Publisher: Jackson Vahaly

Editor: Drew Ruble

Design: Katy Barrett-Alley

Pressure Wash News is published 4 times per year

and is independently owned by Jackson Vahaly.

All inquiries should be directed to:

Pressure Wash News, 110 Childs Ln. Franklin, TN 37067

jacksonv@pressurewashnews.com

Copyright © 2021 2 Dollar Enterprises/Pressure Wash News. All Rights Reserved.

2 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021


EDITOR’S

NOTE

Serving it Up Simply

Waffle House, the restaurant brand, keeps things simple.

It keeps it consistent. The customer knows exactly what to expect.

Journalist Sam Walker once penned

an article in The Wall Street Journal

titled “If You Can Manage a Waffle

House, You Can Manage Anything.”

In the article, he profiles a Harvard

grad, Yehong Zhu, who worked

for Amazon.com and Twitter, but

who as a teenager in Georgia worked

one summer at a Waffle House.

The Atlanta-based chain of 24-

hour budget diners (there are nearly

2,000 nationwide) does not advertise,

rarely changes its menu, and only

started accepting credit cards in 2006.

The company boasts more than

40,000 employees and millions of

customers.

Walker estimated its annual revenue

exceed $1 billion and reported

that Waffle House says the share

price of its employee-owned stock,

which is based on its audited book

value, has increased every year for the

last 57 years.

Not bad for keeping it simple…

In the article, Zhu described her

first manager, whom she said was always

the first to arrive and one of the

last to leave and who “seemed to have

a handle on everything. She thrived

under pressure, and pressure at Waffle

House is constant.”

In the article, Walker expresses

amazement at how Waffle House consistently

attracts good managers, all of

whom are promoted from within.

So, according to Walker, what

does it take to be a successful Waffle

House manager?

“Speed, for one thing. To meet

the goal of serving every customer in

eight minutes or less, the wait staff

doesn’t bother punching orders into

a computer. They write them down

in a shorthand code and read them

aloud to cooks, who remember them

by arranging condiments on empty

platters. A face-up mustard packet

signifies pork chops, for instance.

“If the restaurant is busy or shortstaffed,

managers are expected to

dive in. The company’s training program

teaches them how to analyze

P&L statements, but it also prepares

them to cook, clean and wait tables.

“Once they tackle the pace the

next challenge is endurance. Put

simply, Waffle House never closes. If

there’s a crisis in the dead of night,

the manager inevitably gets a call.”

Company president and CEO Walt

Ehmer stated in a podcast once that

doing the grunt work is good for business,

helping managers earn the trust

and respect of their teams while staying

connected to the entire operation.

Walker expresses equal amazement

about how the chain places a

surprisingly big emphasis on teambuilding.

“To encourage retention, it offers

managers bonuses for keeping turnover

low. To discourage them from

overworking people, it expects stores

with high sales figures to have higher

staffing costs, too.”

Zhu told Walker that managers at

Waffle House “generally don’t dump

work on other people, take more

credit than they deserve, or pretend

to be nicer than they are just to get

something,” adding “that doesn’t fly.”

More than any other trait, though,

Walker found that successful Waffle

House managers are coached to focus

on cultivating regulars.

Zhu compared her experience as

a Waffle House waitress to that of a

therapist.

“It’s about being prepared for anything

and not having one answer key

to deal with life,” she told Walker. “I

think that’s helpful. It builds resilience

and resourcefulness,” later adding

that such traits “could help with

the entitlement you see in office environments.”

Entitlement doesn’t appear to be

an issue at Waffle House headquarters.

According to Walker, every executive,

including Ehmer, wears the very same

uniform as hourly employees, and

will, if needed on a site visit, bus tables,

take orders, and wash dishes.

Here’s my challenge to you this

quarter. Try mirroring the Waffle

House mindset. Serve it up like Waffle

House and see what happens with

your pressure wash business.

Drew Ruble

drewruble@gmail.com

Editor | PW News

VOL. 3, NO. 3 | SUMMER 2021 | PRESSURE WASH NEWS | 3


A Taste of

Humble Pie

Learning to Learn from

Your Professional Mistakes

EDITOR’S NOTE:

David Avrin will be one of the

speakers at PowerClean 2021,

the upcoming joint conference

of the Cleaning Equipment Trade

Association (CETA) and the

Power Washers of North America

(PWNA) to be held at the Hyatt

Regency - New Orleans in New

Orleans, Louisiana from Sept.

8 - 11, 2021. See more about the

conference in the “Industry Dirt”

section of this magazine.]

BY DAVID AVRIN, CSP

I just got my lunch handed to me

by a business prospect and will be

eating “humble pie” for months to

come. It was a humiliating lesson, exacted

upon a careless and overly-casual

“professional” by an astute and

thoughtful company leader. File this

under: “Do as I say – not as I did.”

I arrived this afternoon for my

third face-to-face meeting with a

strong prospect for my CEO roundtable

group. I’ll call him “Mike.” Assuming

that this was the final step of the

evaluation process with an impressive

company leader, I believed that

Mike and I both had found a strong fit

and would likely be progressing with

a formal membership application.

He would soon be joining the CEO

roundtable group and I would be his

executive coach.

After moving beyond the greetings

and pleasantries, we took our

seats in his office as Mike closed the

door. As he sat by his desk, he began

our discussion by explaining that he

had been struggling with an internal

dynamic at his company whereby his

customer service staff and administration

staff were “badmouthing” each

other. Worst yet, they were expressing

dissatisfaction with their coworkers in

conversations with customers. He explained

that when a customer called

with a complaint about their bill or

the service that had been provided,

Admin would say that the Customer

Service department had clearly

dropped the ball, or Customer Service

would throw Admin under the

bus by blaming them for whatever

the problem was. He was struggling

with how best to confront the situation.

Mike continued: “Then I got this

voice mail message last Friday,” and

he turned to the phone on his desk,

hit the “Speakerphone” button and

began to dial. To my surprise, the

voice on the recording was my own.

“Hi Mike,” I said. “This is David

Avrin and yes, you are correct, the

meeting place listed in the e-mail invitation

was wrong. Some ‘Bone-Head’

from the corporate office sent out

the wrong location.” Then, without

ever taking his gaze off of me, Mike

pressed a button on the phone rewinding

it slightly. “Some Bone-Head

from the corporate office…” Click.

“Some Bone-Head from the corporate

office…” Click. “Some Bone-

Head from the corporate office…”

I sat speechless as Mike leaned back

in his chair and after a brief pause,

looked me in the eye and said: “So

here’s my dilemma Dave, I’m looking

for an executive coach to help me

become a better leader and deal with

issues such as how to confront poor internal

behavior, and this is the message

I received from my leading candidate.

What the hell do I do with this?”

As he spoke, all I could do was nod

knowingly, acknowledging that everything

he was saying was true and

the concern he expressed was richly-deserved.

I had screwed-up – big

time. Not just because my poorly-considered,

off-hand comment had violated

my covenant with a trusted and

valued corporate partner, but because

I had damaged my credibility with

someone I respected. The resulting

challenge to my judgment and credibility

was no one’s fault but my own.

In the moment, I knew the worst

thing I could do was to attempt an ex-

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HUMBLE

PIE

cuse, or try to talk around the massive

“elephant” sitting in the middle of the

room. Instead, I acknowledged what

we both knew to be true. I screwed

up. I offered my apology and told him

that he was right to “call me out” on

my poor behavior and that my credibility

was essentially “nil!”

I explained that in my effort to be

casual and familiar in my correspondence,

I used a very poor choice of

words. More likely, I offered, in dismissing

or even denigrating someone

else for what was clearly an honest

mistake, I was basically implying that

I wouldn’t be guilty of such an infraction.

Of course we all make mistakes,

and ascribing blame, regardless of the

legitimacy, was clearly wrong.

As I flashed-back to my frustrated

state when I made the phone call to

Mike following the errant e-mail blast,

I realized that my remarks were simply

a poorly-considered, knee-jerk reaction

(emphasis on “jerk”) to a communication

that I feared would damage

his perception of me and our organization.

Instead, it was my actions that

diminished our credibility. So once

again, all I could do was apologize.

We went on to have a solid and

meaningful discussion about the value

of our leadership roundtable and

his prospective involvement, but the

reality of what had transpired hung

over the conversation. What will happen

from here on is unclear, but what

is clear is that my professional reputation

with this company leader was

tarnished – by my behavior. It is a bell

that can’t be un-rung.

One of my favorite expressions

states that: “Experience comes from

bad decision, and good decisions

come from experience.” This is a bad

decision I will not repeat.

Do you learn from your professional

mistakes? Do you sometimes

look back at your early work experiences

and cringe at some of the

things you did and said. It’s true for

most of us. I would submit that every

time an inappropriate thought crosses

your mind, but fails to cross your lips,

then that’s clear evidence of a lesson

well-learned. And we are still learning

– myself included. Sometimes even

“The Coach” needs a coach.

Your personal and professional

brand is not your logo or your tag

line. It is not the colors of your lobby

or the greeting offered to your

customers. Your brand is not merely

the jingle on your commercials or the

cleanliness of your bathroom. It is everything.

It’s everything that you do,

and everything you don’t do well in

your business. Your brand is what others

think about you when you leave

the room, or when they leave your

business. How well are you crafting,

reinforcing and protecting your personal

and professional brand?

Today, I stunk up the place. Tomorrow

I will do better. Mea culpa.

EDITOR’S NOTE:

David Avrin, CSP is a popular

international keynote speaker and

customer experience consultant

helping organizations understand

their changing customers. Avrin is

the author of 5 books, including

the popular Why Customers Leave

and How to Win Them Back. His

newest book is The Morning Huddle

— Powerful Customer Experience

Conversations to Wake You Up, Shake

You Up and Win More Business. You

can learn more and watch a preview

at www.DavidAvrin.com.

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INDUSTRY

DIRT

A look around the cleaning equipment

world for news and notes of interest

Send your company news and press releases to drewruble@gmail.com

Straight to

the Top

Denver, Colorado-based Top Gun

Facility Services, a portfolio company

of Osceola Capital, continues to

acquire and expand, announcing that it

has acquired Zoneez Power Washing &

Window Cleaning.

Headquartered in Phoenix, Arizona.

Zoneez provides pressure washing and

window cleaning services for commercial

assets in Arizona. The acquisition

of Zoneez continues Top Gun's strategy

of building a national footprint by partnering

with the best facilities services

firms in each region of the country, and

then providing them with capital to

accelerate their growth. Zoneez services

an impressive roster of commercial

and multi-family customers, and Top

Gun intends to support the Company

as it expands across Arizona and the

Southwest. Visit www.zoneez.com for

more information.

"We are thrilled to partner with Top

Gun and Osceola Capital as we forge

our next phase of growth. We share a

similar vision, culture and mission for

serving our clients with the highest

quality of service. Top Gun's scale and

reputation make it a perfect fit for the

Zoneez team. We are excited that our

partnership with Top Gun will provide

a broader set of services and a larger

geographic footprint, enabling us to

better serve our clients and further

accelerate our growth," stated Kevin

Lange, Founder of Zoneez.

Founded in 1992, Top Gun is a

leading provider of exterior facilities

services to commercial businesses

and municipalities in the Rockies and

Southwest. The Company's core service

offering includes pressure washing,

window cleaning, landscaping, snow

removal, and power sweeping. Top

Gun also offers a broad suite of ancillary

services, including caulking, waterproofing,

building façade cleaning,

paint striping, environmental spill

clean-up, sandblasting, graffiti removal,

building restoration, floriculture, and

irrigation & water management. Visit

www.topgunpressurewashing.com for

more information.

Osceola Capital is a Tampa-based

private equity firm that invests in lower

middle-market services companies, typically

with EBITDA of $2 million to $10

million. Osceola has extensive experience

partnering with management

teams to execute buy-and-build strategies

and drive long-term value creation.

Visit www.osceola.com to learn more.

Flexing

Some Muscle

We reported last edition

on A.J. Joyner of Muscle

Shoals, Alabama, a

21-year-old entrepreneur

who has expanded

his pressure wash

company using the social

media platform TikTok for

marketing purposes. Now, the

young CEO’s videos of cleaning cement and

brick are going viral. Nerdist.com reported

that Joyner’s TikTok site, @gotdatpressure,

has received “tens of millions of views.” The

account has an unbelievable 1.3 million

followers, and most of his videos earn at

least a few hundred thousand views.

“I started looking at different options on

the marketing side and that’s how I kind of

led into TikTok because I can create these fun,

entertaining videos and I gave it a try,” Joyner

said in an interview with WHNT news.

In addition, on other social media sites,

“Gotdatpressureofficial” has more than

40,000 followers on Instagram.

Deserved Recognition

According to a release from the

Logan County (Ohio) Chamber

of Commerce, Scott Staley was

working full time for Honda

in April 1991 when he had an

idea: what if he started detailing

boats and cars near his home in

Russells Point as a side business?

Armed with a Briggs & Stratton

5-HP Power Washer and his many

connections around Indian Lake,

Staley quickly developed business

relationships with boat dealers and

condo developers. Staley & Sons

Powerwashing was established, and

in 1997, the business was officially

incorporated.

Scott recently celebrated 30

years in business in Logan County.

In April 2021, he was named

the Logan County Chamber’s

“Business of the Month.”

These days, Staley uses a

low-pressure cleaning system to

clean homes, roofs, and sidewalks

in addition to pressure washing

services. Staley SoftWash, a

sister company to Staley & Sons

Powerwashing, launched in late

2018. Staley works with his son

Josh and his sister, Stacy Staley

Kinney, who joined the business as

marketing manager.

"Scott has been a valued

member of our Chamber for many

years," stated Chamber Director

Lydia Hess. "He is incredibly

proactive in enlisting our help

with marketing and promotion

and we're thankful to have him as

one of our members."

Visit www.staleysoftwash.com

for more information.

8 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021


An Imminent Threat

In March 2021 the

California Globe reported

that a new bill that would

phase out the sale of new

gas-powered small off-road

engines (SORE) by 2024 was

introduced in the Assembly Monday.

Assembly Bill 1346, authored

by Assemblyman Marc Berman

(D-Menlo Park) and Assemblywoman

Lorena Gonzalez (D-San Diego),

would require the California Air

Resources Board (CARB) to adopt

cost-effective and technologically

feasible regulations to prohibit

engine exhaust and evaporative

emissions from new small off-road

engines. Specifically, the sale of new

gas-powered small off-road engines,

commonly found in gardening and

outdoors equipment such as lawnmowers,

leaf blowers, chainsaws, and

other similar equipment like pressure

washers would be transitioned over to

only zero-emission motor equipment.

While gas-powered equipment would

not be made illegal, the sale of new

gas powered SORE would be phased

out until 2024, or by a date that

CARB finds acceptable. CARB would

also have to make funding available

for commercial rebates to support the

transition to zero-emission SORE.

Berman and Gonzalez wrote AB

1346 for several reasons, according

to the Globe. The chief reason is to

reduce emissions of nitrogen oxides

(NOx), reactive organic gas (ROG),

and other common emissions, with

the bill equating one hour of using a

commercial leaf blower emitting the

same amount of emissions as driving

1,100 miles in a new car. The bill also

notes that SORE emission standards

have not been strictly regulated, and

that the implementation of the bill

would help meet the zero-emission

goals of Governor Gavin Newsom’s

executive order last year from ending

the sale of new gas-powered

vehicles in California by

2035.

Both lawmakers noted

the associated health risks

to gas-powered motor caused

emissions and pollutants in their bill

announcement.

“Today, operating the best-selling

gas-powered commercial leaf blower

for one hour emits air pollutants

comparable to driving a 2017 Toyota

Camry from Los Angeles to Denver,”

said Assemblyman Berman. “Smogforming

emissions from small engines

will surpass those from passenger vehicles

this year. We must look beyond

transportation if we are to achieve the

emissions reductions needed to fight

climate change and improve air quality

and health in our communities.”

Assemblywoman Gonzalez also

touted AB 1346.

“It’s time to phase out these super

polluters,” Gonzalez said. “They’re

not only bad for our environment,

but can cause serious health issues

for workers who utilize them every

day. We can and must help small

landscaping businesses replace their

gas-powered equipment with cleaner

alternatives.”

The Globe stated that many organizations

are preparing to fight the bill,

noting the unfairness to consumers

that this would brig, as well as the

many loopholes around it. According

to the Globe, a lot of landscapers hate

the electric versions of some of these

things. While leaf blowers work just

fine, a lot of equipment still needs the

gas version for powerful more use.

Jimmy Welch, President of

the Cleaning Equipment Trade

Association (CETA) sent the

following letter to the California Air

Resource Board in April 2021. The

letter is printed in its entirety here:

INDUSTRY DIRT

I am sending this e-mail on behalf of CETA (Cleaning Equipment

Trade Association), which has members that supply engines to member

manufacturers, which in turn produce engine-powered cleaning equipment

commonly known as pressure washers or power washers, and our member

distributors that sell the product to end users for cleaning all types of

things from building structures, transportation, equipment, and infrastructure.

One of our members sent the 3.24.21 Workshop Staff Presentation in

which you indicate you need stakeholder engagement.

While we all agree that we need clean air to breath, we also have

to consider other environmental concern like clean water to drink and

for cleaning. Both are essential to life and our health. Federal and state

regulations involve not only the scientific sector but also industry and our

residences. We all desire cleanliness especially during this current Covid-19

pandemic where everyone has created what some call the “NEW CLEAN.”

Our engine manufacturer members are constantly investing in new technology

to prevent emissions and trying to keep up with new more stringent

requirements so our equipment manufacturers can produce products that

meets CARB & EPA requirements. If engines are provided without the

exhaust or fuel systems, then the equipment manufacturers submit their

fuel systems for approval.

As your report highlights, there are several equipment categories which

have other power sources like electrical outlets; but it also has limitations

(120VAC/1PH or, 240VAC/1PH and 3PH in industry), limits performance,

and is not portable. New technology like batteries which run electric

motors work in some applications -- but much like the generator industry

where torque and power load requirements would drain batteries very

quickly. Please consider adding pressure washers as an exemption like

you are proposing with generators to allow our industry members time to

develop products that can meet the emission requirements.

The following are some examples of cleaning and the challenges they

currently present:

1) Residential: Roofs, structures, driveways, and swimming pools areas

all need cleaning and while electric pressure washers have been available

for many years, they have limited performance because exterior electrical

receptacles are limited to 120VAC/1PH, which limits performance to below

2,000 PSI. Battery powered products have recently come on the market;

however, the pressure is currently limited to below 500 PSI. Both of these

are not always efficient for cleaning, causing more water usage because of

the decreased cleaning efficiency taking more time for the homeowner to

clean. Many residential owners hire the exterior cleaning out to professional

cleaning contractors who use portable engine-powered product to achieve a

good flow/pressure balance, as well as surface cleaning tools to effectively

clean reducing water consumption.

2) Commercial: Has the same exterior cleaning issues but may have

230VAC/1PH power available, which could allow higher flow/pressures

but may not always be efficient. Again, professional cleaning contractors

are common.

3) Industrial: Has the same exterior cleaning issues but some may have

3PH power available or even a wash bay area to clean their equipment.

Again, professional cleaning contractors are common.

4) Construction: Equipment needs to be cleaned and cannot always be

transported to a wash bay. Electrical power is not always available at

... continued

VOL. 3, NO. 3 | SUMMER 2021 | PRESSURE WASH NEWS | 9


INDUSTRY DIRT

An Imminent Threat ... continued

Big Weekend in the Big Easy

The annual joint conference of the

Cleaning Equipment Trade Association

(CETA) and the Power Washers of

North America (PWNA) will take

place Sept. 8-11, 2021, at the Hyatt

Regency in New Orleans, Louisiana.

The associations are coming

together again for PowerClean

2021. See industry leading exhibitors,

experience equipment training, attend

seminars, network, and have fun.

While both associations will remain

independent and have events on their

own, CETA and PWNA feel that these

two associations can combine efforts

to work towards a common goal: “Two

Teams. One Vision. Advancing the

industry forward.”

The Hyatt is centered downtown

near Champions Square, Smoothie

King Center, and minutes from the

historic French Quarter, Arts District,

and Mississippi Riverfront.

If you registered for PowerClean

Reno 2020, your registration will carry

over to 2021 New Orleans. Call (800)

393-7962 with questions.

German Engineered

Technology

phone 800.831.0660 • fax 800.821.0660

email sales@suttner.com • web www.suttner.com

Exceptional

Performance

Results

construction sites -- that is why they need generators. However, operating

a pressure washer off a generator is not as efficient as a pressure washer

using its own engine. Portable cleaning can provide more effective cleaning.

5) Agricultural: Equipment needs to be cleaned; some areas require

cleaning between field to prevent the spread of diseases. Again, electrical

power may not be available. Portable cleaning can provide more effective

cleaning.

6) Transportation: While cars, vans, SUV’s, and pickup trucks can go to a

carwash, larger vehicle like buses, dump trucks, and semi-trucks have far

fewer washing locations in most states like California.

7) Pleasure Craft: Boats need cleaning and, in some states, must be cleaned

after being removed from the water to prevent the spread of invasive species.

8) Ships: Need cleaning. California has many ports and portable cleaning

is currently how they are cleaned.

9) Wind Turbine Cleaning: Need cleaning. California is a leading state in

wind power and as you know they get dirty and need cleaning on a regular

basis to stay efficient. Cleaning in place is the only option. Engine powered

equipment is again the most effective way to clean and maintain the wind

turbine.

10) Sewer Jetting: Portable engine powered equipment is commonly used to

clean clogged drains.

In summary of above applications, in many cases cleaning in place

using engine powered pressure washers is the only current option available;

while in other cases it offers emission reductions over transporting to a

wash site and can help contain other environmental hazards.

I hope you get the picture. Many things need exterior cleaning and operate

more efficiently when cleaned as well as retain their value. Each of you have

probably had the need to clean something, whether you used a water hose,

a new battery-powered pressure washer, electric-powered pressure washer, or

an engine-powered pressure washer and actually experienced the improved

cleaning efficiency and water conservation as you progressed up the performance

range using each of them. We all want to take care of our possessions

and keeping our things clean so we will help maintain them for years of

use. As already mentioned, cleaning efficiency is also an important factor

to help conserve our water supply and our precious time. We are all looking

for that balance of clean air and water conservation. We hope that you will

consider including pressure/power washers to CARB’s exempt list.

California residents want to keep their residences clean so their property

value does not go down. They like to shop at stores that are clean and

presentable. Tourists like to arrive to a nice clean hotel and visit your clean

theme parks. Many professional cleaning companies are minority-owned, as

well as operated.

Our cleaning industry agrees that we need more environmentally-friendly

product. Our engine suppliers need time to develop designs to meet the challenge.

We also need battery suppliers and electric motor suppliers to develop

designs that will perform in our torque/power range requirements. Therefore,

we ask that you include pressure/power washers, as well as water pumps, in

your exemption like generators. Several of our manufacturer members also

produce generators and water pumps which are remote powered because

electricity is not available at the sites they are used at.

10 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021


Going

Whole Hog

The Western Producer in Canada

reported on a new innovation in pressure

washing created by Agri-Marche,

a Quebec-based hog production and

supply business.

A leader in animal feed and a

subsidiary of Groupe Brochu, Agri-

Marché operates a number of animal

feed mills throughout Ontario and

Quebec. It also operates swine and

poultry breeding farms.

The company’s new product aims

to relieve hand and forearm fatigue

or tennis elbow from the need to grip

and engage a spray gun. That certainly

happens to hog barn workers with duties

to clean and disinfect barns and various

facilities within the operation, which can

take hours. Some workers, the company

reported, had resorted to taping the

spray gun mechanism open, but that

led to injury if the handler lost control

and the high-pressure gun and hose

started “dancing around unhindered,” the

company explained in a release.

Martin Gosselin of Agri-Marche

took steps to remedy the problem.

As a result of his new invention, he

was named the winner of the 2021

F.X.Aherne Prize for innovative pork

production. The award was announced

Jan. 7, 2021 during the on-line Banff

Pork Seminar.

“This is an innovation that makes

life in the barn a lot easier,” stated

awards committee chair Ben Willing

when announcing the winner. Speaking

through an interpreter, Melanie Fortier

of Agri-Marche said the constant need

to squeeze the trigger causes forearm

strain and injury. As well, workers have

been injured after falling in slippery

conditions, losing control of the wand,

and then being sprayed with pressurized

water or struck by the wand

or hose. Gosselin fashioned a way to

keep the gun engaged with a chain

and fashioned a strap that attaches

the wand to a worker’s wrist. If the

worker loses control of the wand, the

mechanism automatically disengages

the trigger. His prototype involved a

cat collar that releases under tension,

and the chain from a toilet flushing

system. Later versions use a heavier

chain and more durable strap.

The invention is not patented and

not for sale, but is only currently being

used in Agri-Marche facilities, Fortier

said. That leaves the door open for

people to develop their own similar

device to protect workers.

INDUSTRY DIRT

Making a Difference

The Osprey

Observer reported on

Rhett McClelland,

owner of Plant

City, Florida-based

pressure washing

company, Rooted

Property Maintenance, whose

company has only been in existence

for a few years. McClelland

does one free pressure washing to a

local church, business, nonprofit, or

homeowner each month.

McClelland told the paper he

feels “truly blessed” to have such

a successful business, even with

the recent COVID-19 pandemic.

And that success, he said, is a big

reason he wants to give back to the

community.

“I believe if you have been

blessed with things, you should be

giving back to others,” McClelland

said. “I try to do at least one charitable

pressure washing a month.”

Last month, he gave away a free

pressure washing to a local church’s

basketball court.

“I try to lift up everyone around

me,” McClelland said. “Those that

I can do good for, I do good for

them.”

McClelland pressure washed

Center Place Fine Arts and Civic

Center in Brandon in January.

McClelland has seen his fair

share of struggles

in life. There was a

time not too long

ago that he and his

family were struggling

and he had to

accept kindness from

a stranger.

“We had come upon some

hard times and I was out of

work. I needed to provide for

my family,” McClelland said. “A

woman who worked at the bank

I banked at told me about her

husband needing some help with

his pressure washing business. Her

husband really didn’t like hiring

people because they always let him

down.” This wasn’t the case with

McClelland. “I went to work with

him on my first day and he told me

he would pay me $12 an hour and

we’ll see where it goes from there,”

McClelland said. “When we got

done at the end of the day, he paid

what was worth $20 an hour. He

told me, ‘you are worth so much

more than $12 an hour.’”

This act of kindness eventually

led to McClelland saving enough

money to open Rooted Property

Maintenance. To learn more about

Rooted Property Maintenance,

visit www.facebook.com/

Rooted-Property-Maintenance.

Handing Off

The Daily News of Montcalm

County and Ionia County, Michigan

reported that Cody Ramey and

Derrick Battig, both of Ionia, recently

took over Four Seasons Mobile Power

Washing — now Four Seasons Drain

Services & Mobile Pressure Washing

— from former owner Kirk Wolthuis.

Four Seasons Mobile Power Washing

started in 2007 when Wolthuis started

the company himself.

“Everybody thought it was a bad

time to (start a company) since it

was a bad market. I did it anyway,”

Wolthuis told the paper. “It took

three or four years, but I kept at it

and gained new customers each year.

It ended up doing fairly well.”

Having known Ramey and Battig for

some time, Wolthuis said he was looking

for a way out of the company just as the

two were looking for a way in.

“I shrunk the company down a

couple of years ago, anyway, but it

was getting to be too much for me

to balance on top of everything else

I have going on,” Wolthuis explained.

“It’s done me very well, but it was

time for some new blood.”

Ramey said he was drawn to the

company specifically because of how

well received it was while Wolthuis

was running it.

“It’s an established business of 15

years,” Ramey noted. “The phone was

already ringing right away.”

With Ramey and Battig having 10

years of combined experience working

for local plumbing companies, the two

decided to add drain services on as a

new component to the business.

“The washing is kind of our

bread-and-butter, but we’re introducing

all kinds of plumbing stuff

too,” Ramey said. “More specifically,

we’re doing drain cleaning, kitchen

and bath remodels, camera inspections,

hydro-jetting and underground

(sewer) repair.”

Ramey said he’s hoping to bring

customers something that other

plumbing companies can’t when adding

this component onto Four Seasons.

VOL. 3, NO. 3 | SUMMER 2021 | PRESSURE WASH NEWS | 11


Eyes

Wide Open

Five Pitfalls that Sabotage

Your Team’s Potential

EDITOR’S NOTE:

Ted Ma will be one of the

speakers at PowerClean 2021,

the upcoming joint conference

of the Cleaning Equipment Trade

Association (CETA) and the

Power Washers of North America

(PWNA) to be held at the Hyatt

Regency - New Orleans in New

Orleans, Louisiana from Sept.

8 - 11, 2021. See more about the

conference in the “Industry Dirt”

section of this magazine.

BY TED MA

As a leader, you want your team

members to perform at their best.

Achieving that goal can feel like a

constant struggle, especially when you

know that the potential of your people

is far greater than the results they

are producing today.

That experience can be both disappointing

and frustrating. However, it is

in that realization that opportunity lies.

You may be in a position where

you are wondering what you can do to

unlock what’s holding your team back

from performing at a higher level.

Instead of looking to place blame

elsewhere, I always suggest that leaders

look in the mirror first to see where

there is room for improvement.

If you are like most leaders, you

have blind spots that are affecting the

morale, productivity, and culture of

your organization.

The first step to addressing that

is to raise your self-awareness so you

can identify the behaviors (which may

have become habitual) that are not

serving you or your team.

Start by taking mental inventory to

see if you have fallen into any of these

five common leadership pitfalls.

Avoiding them will help you remove

barriers to your team’s success:

1. HAVING TOO

MANY GOALS

Imagine an octopus on roller skates.

Is there a massive amount of activity?

Yes.

Is there a clear direction?

No.

That’s exactly what happens when

leaders have too many goals.

If you aren’t careful, the well-intended

behavior of focusing on too

many goals will result in reducing the

effectiveness of you and your team.

To avoid this pitfall, focus on

three or less critically important

goals that will make the biggest impact

towards reaching your target

growth.

It is far better to focus your

team’s efforts towards excelling in a

few key areas than it is to have average

or substandard performance in a

multitude of areas.

2. LACK OF

A CLEARLY

DEFINED PLAN

It is all too common for leaders to

have a vision in their mind for what

they want to accomplish, but not have

it in a concrete plan.

Having lofty goals is important, but

they become meaningless if they aren’t

translated into an actionable plan.

Without a clearly defined game

plan that explicitly spells out the role

that each team member must play in

its execution, your vision will remain

in sight but perpetually out of reach.

Clarity creates focus and inspires

confidence in your team, which leads

to goal achievement.

We’ve all heard the cliché warning

that failing to plan equates to planning

to fail, but there is truth behind it.

To avoid this pitfall, create a plan

that includes measurable benchmarks

for your team to focus on along the

way.

12 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021


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eyes wide

open

3. FOCUSING

ONLY ON

RESULTS

Leaders frequently benchmark

their progress only on results they desire

(lag measures), instead of looking

at the activities and behaviors that will

produce those results (lead measures).

This “bottom-line only” thinking

leads employees to get discouraged as

their efforts often go unnoticed and

unrewarded.

To avoid this pitfall and help your

team perform at a higher level, incorporate

both lead and lag measures

into how you judge your team’s performance.

The behaviors that are recognized

are those that will be repeated.

4. TAKING

CREDIT FOR

TEAM WINS

Countless managers have been accused

of taking credit for work done

by others.

Gone are the days of employees

being passive while their boss gets recognized

for their ideas and efforts.

Even if an employee doesn’t

speak up about it, this pitfall will

lead to dissatisfaction, a lack of engagement,

and can lead them to look

elsewhere for an employer that will

recognize and celebrate their creativity

and input.

Leaders who do not consistently

and intentionally shine the light on

their teams are setting themselves up

for disastrous consequences.

To avoid this pitfall, embrace the

following mindset: when things go

wrong, it’s your responsibility as a

leader; when things go right, it’s your

team that deserves the accolades.

5. FALLING

INTO THE

SUCCESS TRAP

The biggest enemy of future success

is often past success.

Complacency is the unfortunate

byproduct that success breeds.

Think about all the teams that win

a championship one year, but are unable

to repeat the level of performance

the next year.

Many leaders get caught up living

in their past achievements.

Success is seductive. When you’re

winning, it’s easy to feel like you have

arrived.

It is true, you have earned the

right to be proud of your promotion,

crushing your sales quota, or exceeding

the expected quarterly earnings.

However, you can always better your

previous best, just as world-class athletes

do.

Avoid falling into the success trap

by making a decision to always remain

open to learning new ideas and

getting better.

After all, the biggest room in the

world is the room for improvement.

Commit to being a lifelong learner.

McDonald’s mogul Ray Kroc said it

best: “you’re either green and growing,

or you’re ripe and rotting.”

EDITOR’S NOTE: Ted Ma is an award-winning keynote speaker that helps organizations develop their next generation of leaders so they can improve employee

engagement and reduce turnover. He has empowered hundreds of audiences across the country to develop their leadership skills, motivate their teams, create a

collaborative team environment, and navigate change. Unlike many leadership experts, Ma has 16 years of experience with leading teams and developing leaders.

After earning his business degree from San Francisco State University, he built a sales team of over 6,000 independent agents. He reached the top 1% in that

company and helped create a training program that is used internationally by over 100,000 sales associates. Ma is a member of the National Speakers Association,

Toastmasters International, and the Global Speakers Federation. He has been featured in numerous publications including Kiplinger, Inc., and the New York Times.

Ma’s high-energy speaking style combines motivation with education, interaction, and actionable takeaways.

14 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021


Let’s Roll

Comparing

non-pickup

vehicle options

for your pressure

wash business

PROVIDED BY

AZTEC FINANCIAL

your storage area prior to purchasing

a vehicle. These vehicles are great for

standing up and moving around in,

but nothing feels worse than getting

your new rig home and finding out it

doesn’t fit in the garage.

WEIGHT AND

CARRYING

CAPACITY

What type of vehicle should a

cleaning business owner get - a box

truck or a cargo van?

This can be a complicated question

to answer, particularly if the business is

still determining how much equipment

and weight they will need to carry.

To help answer this question and

guide businesses to the best option

for their needs, here are a few of the

considerations that need to be made

when selecting the right vehicle for

your business.

ROOF HEIGHT

While cargo vans come in both

low roof and high roof options, box

trucks are significantly more limited.

Cargo vans like the Chevrolet

Express can easily fit into parking

garages and other low clearance areas,

while high roof vehicles like the RAM

ProMaster, Ford Transit, and most box

trucks need to consider clearance height

when entering an enclosed structure.

If you live in a cold weather area,

or plan to store your vehicle inside

each night, it is recommended that

you check the clearance height on

One of the biggest differences

between cargo van and box trucks is

how much they can hold, both in cargo

dimensions and carrying capacity.

Box trucks are built on heavy

duty chassis, giving them a much

higher carrying capacity than most

cargo vans on the market. If you plan

to carry a large supply of water or

heavily weighted equipment, the box

truck may be your better option.

When it comes to carrying

capacity, high roof vans are on par

with 12’ to 14’ box trucks. While the

shape of the vehicle is dramatically

different, cargo van manufacturers

have designed their vans to carry as

much cargo as a smaller box truck

can. Box trucks over 14’ in size have

a higher carrying capacity than most

cargo vans, however, making a box

truck the clear choice if your current

van is already feeling too small.

FUEL EFFICIENCY

AND HANDLING

If getting around town economically

is your biggest concern, cargo

vans have box trucks beat hands down.

Cargo vans have significantly better

gas mileage than most box trucks,

averaging between 18 to 24 MPG

compared to a box truck’s average of

10 to 12 MPG. The increase in fuel

economy comes from the overall

weight of the box truck, and the shape

of the vehicle.

Cargo vans have been designed with

wind shear in mind, making them more

aerodynamic, which impacts the fuel

efficiency and handling of the vehicle.

Additionally, cargo vans handle more

like the passenger vehicles most people

are used to driving, making them

simpler to maneuver through tight

spaces and crowded city streets.

PRICE

When shopping for box trucks, you

may have noticed that the pricing is

higher when compared to cargo vans.

The reason for this is simple economics

– a cargo van is designed and assembled

all in one place, while box trucks are

assembled across multiple locations.

Box truck chassis are built by the

manufacturer, who then sends them

to a specialty up-fitter who designs

and builds the box. At that point, the

completed box truck has shelving and

any additional up-fits added before

being sold at a finished price.

This increases the customization

opportunities on the box truck,

letting you select specific details and

features that may not be available

on a factory produced cargo van, but

also increases the price as a result of

the additional labor costs that go into

creating the vehicle.

THE CHOICE

IS YOURS

Overall, the choice of whether to

purchase a box truck or a cargo van is a

personal one. Many businesses find that

a high roof cargo van meets their needs,

while others find that the cargo van is

too small or cannot handle the weight

that a box truck carries on a daily basis.

EDITOR’S NOTE: Aztec Financial specializes in financing options, Equipment Credit Line programs, and other benefits of financing for pressure washers, as well as tax writeoffs

specific to the industry. If you still aren’t sure what is best for your business, give Aztec a call at 800-644-9537 and Aztec Fleet Sales will be happy to help you determine what

options best fit your business needs.

16 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021


REGISTRATION

NOW OPEN!

PWNA/CETA POWERCLEAN

ANNUAL CONVENTION

New Orleans, LA

September 8 – 11, 2021

https://www.pwna.org/events

POWERCLEAN – CETA & PWNA

CO-LOCATING IN NEW ORLEANS, LA

The associations are coming together again for PowerClean 2021.

Join us in The Big Easy, to see industry leading exhibitors, expert

speakers, equipment training, seminars, networking, and fun.

Two Associations. One Vision.

Advancing the industry forward.

Harness The Power of Knowledge through PWNA Online Resources

Convention Agenda Highlights

• Certification classes take place on Wed/Thurs, Sept 8/9

• Convention kick-off at 5pm Thurs, Sept 9

• Ladies' Wine & Wash will be 2-4pm Thurs, Sept 9

• Free training classes offered Fri & Sat, 8-12pm Sept 10/11

• Trade show floor open Fri & Sat, 1-5pm Sept 10/11

• Closing meeting & skid giveaway on Sat, 5pm Sept 11

For more information,

check out all PWNA online

certification classes at

www.pwna.org/education

*Members only

The Enterprise Package is a great add-on to your

current membership. This package gives your

company 1 year access to unlimited training

including certification and compliance classes for

you and your employees with the exception of

our affiliate classes IWCA Window Cleaning and

Kitchen Exhaust Cleaning. It is important to note

certifications and classes stay with the company

not the employee should the employee leave the

company at some point.

+

1 YEAR ACCESS TO

UNLIMITED TRAINING

including certification and

compliance classes for you

and your employees.*

Enterprise

Package

Call 800-393-7962 or visit PWNA.org

to take your business to the next level


Reservoir

Blogs

Introducing the

Top 12 Bloggers

in the Pressure

Wash Industry

BY DREW RUBLE

You like reading about your industry,

picking up tips, and learning something

from another professional’s experience.

(After all, if you didn’t, PW

News would be out of luck!)

A great way to accomplish all that

is to bookmark a few favorite blogs

being curated nationwide by pressure

wash operators just like yourself.

A business blog is a marketing

channel (just like social media, direct

mail, email marketing, etc.) that helps

support business growth. It does that

by inexpensively driving traffic to

your website and providing opportunities

to attract more perspective

customers.

Key to it all, though, is good content

that customers need when making

a decision on whether to hire an

exterior cleaner (and who to hire).

Are blogs still relevant in 2021? The

statistics point to a resounding “yes.”

• 409 million internet users read about

20 billion blog pages monthly

• 53% of marketers prioritize blogging

as their primary content marketing

strategy

• blogging 12% increase in the last 5

years

• 77% of internet users worldwide like

reading them

• People in the United States alone

read blogs 3X more than emails

• the number of bloggers in the US

is presumed to rise to 31.7 million

this year (2021) from 31.2 million last

year (2020)

• Blogs are the 5th most reliable

source of information on the internet

• 63% of consumers have purchased

items because they were recommended

in a blog post

• nearly 80% of companies that use

blogging as a part of their marketing

strategy reported acquiring customers

through their blogging efforts

• additionally, 82% of businesses

admit that blogging is critical to their

business

There are many good blogs about

pressure washing dotting the web.

Feedspot maintains a media database

of more than 100,000 influential

bloggers in over 1,500 niche categories,

including pressure washing.

We took a list at Feedspot’s most recent

list of top pressure wash bloggers

as well as completed some research

of our own on blogs nationwide. The

result is this RANKED list of the one

dozen top bloggers providing content

in the pressure wash industry. And

for each blogger selected, we have

included an excerpt on an interesting

topic from one of their recent blog

entries. Enjoy!

18 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021


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MILWAUKEE, WI

“Unless you live in the Historic

Third Ward, when you visit you’ll

need a place to park your car. It’s not

the first thing you’re likely to think

about — and you probably won’t —

unless something unpleasant catches

your attention.

It’s our job to make sure that doesn’t

happen in the parking facilities and

on the sidewalks we maintain. In the

Third Ward, you’re surrounded by

beautiful historic structures that have

been reimagined for the 21st century.

We love the stories of these buildings

and thoroughly enjoy our part in preserving

their facilities. Let us tell you

about some of the properties we serve.

The Dye House

In September 1922, a small announcement

appeared at the bottom

page 93 in “The Underwear & Hosiery

Review.” It said, “The Phoenix

Hosiery Co., of Milwaukee, will start

work soon on a new addition at Buffalo

and Milwaukee Streets to cost

$600,000. The building will be eight

stories high and is expected to be

completed about the first of the year.”

Nearly 100 years later, the P.H. Dye

House is still the Third Ward’s tallest

building, but has recently been completely

renovated as an office and retail

space that marries the industrial

design of its past with the creative

vision of its future.

The historic landmark is called the

“Dye House” because it’s the factory

where Phoenix Hosiery employees

dyed the high-end silk stockings that

were becoming so popular during the

“Jazz Age”. The concrete building, designed

by Lockwood and Greene Co,”

was listed on the National Register of

Historic Buildings in 1984.

In fact, Milwaukee’s Third Ward

was once well-known for its factories.

Roughly 18 of the 70 buildings in the

National Register of Historic Places

were used for manufacturing at one

time or another. Today, these beautiful

and well preserved buildings are

home to luxury apartments, live-work

spaces, restaurants, and office spaces

for a variety of eclectic tenants…

The Mackie Building

To walk past the Mackie Building is

to step back 140 years in time. It has a

fascinating history as the first Chamber

of Commerce in Milwaukee. The

Exchange Room “contained the first

trading pit ever constructed. The pit

was designed by the Chamber’s secretary,

William J. Langston, and was

widely copied by other grain exchanges.”

After the Chamber moved

out in the 1930s, other tenants moved

in and the interior was renovated to

keep up with the times. In 1981, the

Landmarks Commission noted that

“the exterior of the building is essentially

as it was in 1880.”

The building was added to the National

Register of Historic Places in

1973 and is currently home to the

Mackie Flats Apartments. The apartments

take up the top three floors replacing

the 100-year old office buildings

that used to be there. Residents

are within walking distance to all the

attractions of the Third Ward. As they

step outside, they can glance up at the

renovated clock tower where it still

says “Chamber of Commerce”, take

a few steps to catch the streetcar, or

stroll leisurely to their destination.

Historic Third

Ward Parking

Visitors come to the Historic

Third Ward to work and to play.

The 10-square block area is home to

more than 500 businesses and people

come year round for dining, nightlife,

shopping, salons, healthcare, galleries,

the performing arts, and events. The

Henry W. Maier Festival Park is there,

along with the Italian Community

Center, the Milwaukee Public Market,

and the Third Ward Riverwalk.

The historic warehouse vibe is still

alive and well, only now instead of

needing room for wagons, visitors

need places to put their cars. They

can park in the Historic Third Ward

parking structures on Milwaukee

Street and Chicago Street.

When you visit the Third Ward,

you probably don’t think much about

the parking or sidewalks and we think

that’s a great thing. We keep the

parking facilities and sometimes the

sidewalks of these historic buildings

immaculate so that visitors and residents

are only aware of the beauty

and history of their surroundings. We

love that job!”

#2

PRESSURECLEANING-

SCHOOL.COM/BLOG/

HOUSTON, TEXAS

“Have you ever had to fire a customer?

If you’re just starting out in

the pressure washing business, FIR-

ING CUSTOMERS might sound

like bad advice at first. It is somewhat

of an oxymoron like jumbo shrimp,

small crowd, walking dead or act naturally.

There is no doubt that most

customers are good customers and

a few are just average. But there are

those rare cases the best thing you

can do to grow your business is “man

up” and fire a customer! So why fire

a customer? I’m glad you asked! I’m

going to give you six reasons for firing

customers in the video and summarize

three of them here.

High Demands

Some customers simply expect too

much. They demand service before

we’re able to get there because previous

jobs are already on the schedule.

They may have unrealistic expectations

about how clean you can get it.

Some customers want everything for

nothing. When a customer is overly

emotional about pricing from the

very start, it’s a good sign you’ll have

more issues if you take on their business.

Slow To Make Payment

Some customers drag their feet

when it comes time to pay. This disruption

in cash flow hurts your business.

In some cases, it’s intentional

and they hope you’ll forget and leave

them alone. We do think it’s important

for businesses to keep current

with the latest payment method.

They Talk More

Than They Listen

Remember that you are the professional

in the exterior cleaning industry.

It never ceases to amaze me

when a customer wants to argue with

their three-hours-worth of internet

research against my 30 years of experience.

There will always be those

customers who simply won’t listen

to you. They think they know better

and try to give you and education in

your field of expertise. The worst part

is when you did it the way requested,

but you knew it would not work,

and it didn’t! In the book Lifestorming,

they recommend firing the bottom

20 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021


REGISTER NOW!

visit ceta.org/annual-convention

For live interaction

and education!

JOIN CETA today!

www@ceta.org| 800.441.0111 | info@ceta.org

POWERCLEAN

2021

Golf Tournament

Thurs, Sept 9 th , 2021

8:00am Shot Gun Start

Prizes, Wonderful Atmosphere,

& Includes Lunch!

See Details & Register Today at

ceta.org/powerclean-golf-tournament

Annual Meeting

Theme: A Taste of Louisiana

Thurs, Sept 9 th , 2021

11am - 1:30pm

Hyatt Regency| Rm: Strand A

Come join the Women of CETA to

celebrate its Annual Meeting. It’s

a forum where we can visit, enjoy

fellowship, and have fun!

See Details & Register Today

ceta.org /women-of-ceta

TED MA

POWERCLEAN ®

2021

KICKOFF KEYNOTE SPEAKER

“Multiply Your Influence”

How to Be the Leader People Want to Follow

Ted Ma is an international keynote speaker,

author, and leadership expert who works

with organizations to develop their next

generation of leaders.

SECOND TO NONE.

SECOND TO NONE.

CETA and PWNA will co-locate their trade

show again in 2021. The two associations

coming together will bring incredible opportunities

for attendees. While both associations

will remain independent and have

events on their own, CETA and PWNA share

one goal:

Two Teams. One Vision.

Advancing the Industry forward.

2021 EDUCATION Seminars

DOT/HAZMAT - Thrus. - Sept. 9 - 2:15pm – 3:00pm

Pump Inlet Supply Systems Panel - Thurs. - Sept. 9 - 3:15pm – 4:00pm

CETA University Review - Fri. - Sept. 10 - 8:00am – 8:45am

CETA Technical Update - Fri. - Sept. 10 - 10:00am – 11:00am

Unloader Panel - Sat. - Sept. 11 - 9:00am – 9:45am

Industry Round Table Discussions - Sat. - Sept. 11 - 10:00am – 11:45am

1) Fraud & Theft Prevention; 2) Best Rental Practices; 3) Advertising Online;

4) Sales Tools/Best Practices; 5) CETA University; 6) Responding to the Challenges of COVID19;

7) Benefits of Benchmarking; 8) How to make your Service Department more profitable.

POWERCLEAN Luncheons*

Fri. & Sat. - Sept. 10 & 11 - 12:00pm – 1:00pm *(ticket required)

CETA Host Hotel

Hyatt Regency New Orleans

601 Loyola Avenue

New Orleans, LA 70113

504.561.1234

For Reservations visit ceta.org/annual-convention

2021 Featured Keynote Speakers (visit ceta.org/speakers for details)

DAVID AVRIN

“Your Customers Are Changing!

Are You?”

In this eye-opening, high-content and very

entertaining presentation, popular

Customer Experience and Marketing expert

David Avrin, CSP shines a light on a

profound shift in customer expectation.

CETA 2021 ANNUAL CONVENTION

POWERCLEAN ®

Trade Show, Business Meeting,

Opening Reception, Seminars, Women of CETA,

and celebrating all in one facility!

SECOND TO NONE.

Your Industry Trade Show|Working for you all year long

The ONLY Trade Show with the top

Manufacturers, Suppliers, and Distributors

in the Industry.

• Member only event

(all attendees are members of the Industry)

• Awesome Give-Aways

• Outdoor Demos

• Technical Updates for the Industry

• Opportunities to Network with members of the Industry

• Best Opening Reception in the Industry

Opening Reception

Sponsored in part by

GENERAL PUMP

DR. BART BASI

“Out With the Old and

In With the New”

Business Succession Planning

and the New Tax Laws

Dr. Basi, a long-time CETA favorite, will

discuss of the new tax laws and their

impact on a company’s cash flow including

legal structures for businesses and ways to

minimize tax liabilities.


RESERVOIR

BLOGS

10-15% of your customer base every

two years! Consider the metaphor of

pruning plants. Sometimes the best

thing you can do is clear out the dead

wood to make room for more growth!

#3

WEKEEPITCLEAN.COM/

BLOG/POWER-WASH-

PRESSURE-WASH-OR-

SOFT-WASH_AE5.HTML

SOUTHFIELD, MI

Neuroscientists tell us that we are

making judgments and buying decisions

all the time –even when we’re

not paying attention! They call this

phenomenon, “Passive Exposure.”

In a recent study [The Journal of

Nueroscience], neuroscience researchers

found that ordinary people, just

standing at a street corner, were judging

and evaluating the value and attractiveness

of the various vehicles

that sped by them without being

asked to, and even without being

aware they were doing it.

Harvard Business School professor

Gerald Zaltman confirms that up to

95% of consumer purchasing decisions

are rooted in the subconscious mind.

“So what does this have to do with

my trucks?”

Just this…

Your customers are making value

judgments about your company, your

Brand, and your Image without even

being aware of it.

Every time your customers see one

of your trucks on the road –that truck

is communicating a message.

What subliminal, ‘passive exposure’

message does the image of your fleet

communicate to your customers? Do

your trucks give the impression that

you care about your appearance?

UPSIDE VALUE

Shane McGeorge is Chief Executive Officer of CBO, a digital marketing agency specializing in

crafting relevant and engaging content for blog sites for small business operators who don’t feel

like they can do it themselves.

McGeorge says one of the most effective ways to build brand awareness, while providing relevant

and useful content to your target audience is through consistent blogging.

He lists five powerful benefits of blogging for your small business:

1. Exceptional Boost to Search Engine Optimization

“All of the major search engines are love fresh, relevant content and blogging is one of the most

straightforward and inexpensive methods for a business to create this.

“When a business creates blog posts consistently, they are constantly providing Google, Bing,

Yahoo and the others with fresh content to index.

“This is also an opportunity for businesses to insert those relevant keywords that consumers

will use to search for the types of services or products that the business offers.

2. Develop and Strengthen Relationships with Existing and New

Customers

“Customer engagement is an immensely important element of online marketing and branding.

“Blogging provides the opportunity for you to connect with your existing and potential customers i

n a different, more conversational way.

“Blogging is a good way to build trust with your target audience through high quality content that

they find relevant.

“With an active comment section, you will also be able to follow the visitors' responses to your posts,

and you will be able to respond directly to their comments, which is huge in building trust

and relationships.

3. Establish Your Business as an Industry Leader

“It does not matter how small your business is, blogging is a good way for your business to build

trust and establish clout in your industry.

“By providing content that will be viewed as valuable, expert information, your potential customers

get to see the knowledge an experience that you have gained in your field.

“Over time, writing regularly helpful and informative blogs will make you the ‘go-to’ tool within

the industry in your particular niche, leading to more inquiries and higher conversion rates.

4. Connect People to Your Brand

“Brand awareness is an immensely important element of marketing and blog posting will allow

you to show your followers a personal side of your business.

“You can open up your brand message and engage existing and perspective customers in a

way not possible through outbound marketing mechanisms and techniques.

“Blogging will give others a lucid sense of the corporate standards, business character,

vision and the personality of your company.

5. “Create Opportunities for Sharing

“One of the most powerful benefits of blogging is the opportunity it creates for others

to share the link to your blog.

“This creates the potential for viral traffic and exponential market growth. With so

many different sharing platforms available, visitors can share the direct

link to the blog, tweet it, or email it to a friend. This is the epitome of free marketing.”

In summary, McGeorge believes when it comes to small businesses, blogging

is virtually a must. If you don't have the time, resources, or expertise to write

blog content you can outsource the posts to a digital marketing agency like

CBO who can craft unique, relevant and engaging content for your blog site.

22 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021


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RESERVOIR

BLOGS

Because we know that most people

place a high value on their own personal

appearance and that they tend

to gravitate towards other people,

places and things that are attractive,

well maintained and visually appealing.

Does our fleet appear to be

well-maintained?

Safety and reliability are important

benchmarks for consumers. They

want to feel confident and secure in

their purchasing decisions and want

to feel comfortable that the products

and services they purchase are safe

and reliable too.

Clean, well-maintained trucks tell

your customers that you care.

A clean fleet of commercial vehicles

sends a positive message of professionalism,

reliability, safety, and

security.

Clean trucks represent the Brand,

the company behind the Brand, and

the products or services the trucks are

hauling too!

“Passive exposure” is happening all

the time, on the road, at the traffic

signal, and on every street, avenue,

roadway, and boulevard where your

fleet of trucks are seen.

Take advantage of your ‘passive

exposure’ by keeping your trucks

washed and looking their best.

You just never know who may be

looking.

Even the ‘lookers’ themselves don’t

realize they’re looking!

#4

BEACONCLEANINGFL.

COM/BLOG/

ROCKLEDGE, FL

As a business owner, the way your

building represents your brand is extremely

important to you. You need

your business’ exterior to look topnotch

every time a customer passes

by. Commercial pressure washing

keeps your building and parking lot

free of ugly dirt, mildew, and oil stains.

But choosing the right company to

provide you with high-quality commercial

pressure washing can be tricky.

Not all companies have the same standards

of quality or customer service.

And when you’re making a large investment

in your business, you want

to make sure it lasts a while. Here are

four things to look for in a commercial

pressure washing company:

They’re highly

recommended

Look for a company who has a

good reputation with existing pressure

washing customers. You can look

on Google, Facebook, or HomeAdvisor

for reviews. And pay attention to

the number of reviews, not just the

quality of the reviews. Customers

who took the time to leave reviews

are extremely satisfied and dedicated

customers - if a company has a lot of

those, they have the track record to

take care of you, too!

If you want to be extra sure that a

company will give you a high-quality

job, ask the company for referrals. Ask

their referrals about company’s prices,

reliability, communication skills,

and how the company treated their

property. Talking directly to customers

is an even better way to verify a

company’s reputation.

They can give you a

free quote

Most pressure washing companies

are willing to give you a free quote,

but a free quote is even more important

for a commercial pressure

washing job. When a company visits

to inspect and give a quote, you can

gauge their customer service and responsiveness.

You can know what to

expect if you hire them and get a feel

for how much you’ll be investing in

EXPERT ADVICE

Neal Schaffer is an authority on helping innovative businesses digitally

transform their sales and marketing. Founder of the digital marketing

consultancy PDCA Social, Neal currently serves as a Fractional CMO to

several companies. He also teaches at Rutgers Business School and

the Irish Management Institute. He has almost 358,000 followers on

social media. Here are some of Schaffer’s do’s and don’ts for your blog.

DON'TS

DO'S

the pressure washing.

When you get a free quote, remember

- going with the lowest price isn’t

always the best. Sometimes a low

price means low quality service. If

the company is rushing through the

job or doesn’t have high standards,

you may end up with extra costs for

repairing things they damaged. But

most commonly, cheaper jobs don’t

last as long. That means you actually

end up spending more money on

getting more frequent repeat washes.

Paying a little more for higher-quality

work means you’ll save money on

repairs and repeat washes.

They use the

right chemicals

for the right surfaces

• “Peddling company news (John, we’re happy you’ve been

promoted to Sales VP, but keep it to your LinkedIn, mate).

• “Churning out tediously planned SEO ‘content’ that

reads like your repetitive friend after one beer too many.

• “Blogging without promoting your content with

all the trimmings (more on this later).

• “Blogging is about building relationships.

It’s about playing the long game.

• “Spend time talking to that customer about topics

they’re interested in. Topics that help them. Giving

valuable advice. Then you’re positioning yourself

as someone they rely on and trust.

• “Don’t want to read an essay to get to the info you need.

• “Fact. People have no time.

• “If you want to get your point across and

keep readers engaged, make it easy for them.

• “Separate your content into well-thought-out

headers and keep sentences short.

• “Respond to comments.

• “Collect emails

• “Link readers to other blogs for even more valuable

information. It will help your blog gain credibility.

Linking to external sources, studies and data will

give weight to the topic you’re discussing.

• “Go deeper in to your content, expand your topic

leaving no stone unturned.”

Pressure washing isn’t necessarily

straight forward. Different surfaces

require different solutions and different

water pressures. For example,

if you want to degrease a concrete

parking lot, you would use a different

solution and water pressure than you

would for removing paint or killing

algae and mildew. And commercial

roof washing requires a low-pressure

nozzle, whereas you can use

high-pressure nozzles for driveways

and sidewalks.

A professional pressure washing

company will understand the nuances

of all different kinds of surfaces

and needs. They’ll be able to

provide high-quality service that fits

your property, and protects your roof,

building, and landscape.

24 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021


www.WettSupply.com 651-340-7077 johnw@wettsupply.com

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RESERVOIR

BLOGS

They’re licensed and

insured

Like we mentioned earlier, commercial

pressure washing isn’t straightforward

- it requires extensive knowledge,

training, and experience. With

a company who isn’t licensed and

insured, both you and the company

are unprotected. If a pressure washing

technician gets hurt on the job, you

may be liable. If they damage your

property, they don’t have insurance to

cover the cost. Before you hire a company,

make sure they have the proper

licensing and insurance. Even if nothing

goes wrong, you’ll have peace of

mind knowing you’re protected!

They use safe methods

When you get your property pressure

washed, you want to make sure

the pressure washing company leaves

everything in exactly the same condition

it was when they started. But

high water pressure washing can

damage delicate property like roofs

and plants. Soft washing is a newer

and safer alternative to high pressure

washing. It uses a highly effective

solution and low water pressure to

clean surfaces as effectively as high

pressure washing.

A professional pressure washing

company will adjust their methods

for the project. They’ll have a variety

of nozzles and can use the right pressure

for the specific job. Your property’s

safety is a top priority for you,

and it should be for your commercial

pressure washing company, too.

Choosing a commercial pressure

washing company you can trust is a big

decision. But with these 5 pointers, we

hope you can find one that delivers quality

above and beyond your expectations.

#5

SOCLEANWASHING.

COM/CATEGORY

/BLOG/

GREER, SC

“When we think of pressure washing,

most of the time it’s our driveways

or front stoops at home. It’s not

as common to think of pressure washing

your business areas, but it can be

even more important. Think of how

much traffic from feet and tires that

have traveled through. If you are a

restaurant or apartment complex, it’s

a crucial task! We’ll run down some

of the dirtiest places we love to make

look brand new again.

#1 Drive Thrus

How often can you say you have

been to a drive thru that seemed

clean? Unless the facility is new, we

are betting that it’s one of the grossest

places you can think of. All that stuff

that comes out of your tailpipe causes

black soot, aside from other remnants,

on the side of the building and

pavement. Leaving it be is a sure-fire

way to turn your customers’ stomachs

before they even get their food.

Have the side of the building, curb,

and drive pressure washed multiple

times a year for repeat business or

even any business at all! (We’ve seen

some nightmare drive-thrus!)

#2 Gas Stations

As an essential business, a gas station

sees more traffic than most other

businesses. And it shows! You might

have a hard time thinking of a gas station

that you’d consider “clean”. All of

them seem to be covered in a layer of

grime and car fluids. Don’t feel bad if

you are a gas station owner. It’s pretty

standard. One thing you can do

though is get it power washed from

entrance to front door a few times

a year. Patrons might drive an extra

5 minutes to get gas or a snack in a

clean environment!

#3 Picnic Areas

If you want to lose your appetite

at lunch, just look at the ground or

at a picnic table at a park or break

area. Both can get gross with all the

elements of the outdoors and human

debris. A good pressure washing can

draw employees and visitors back to

enjoy their meals in the area again!

Whether it’s a park or a workplace,

you want people to enjoy their time

there. Pressure wash picnic areas at

least once a year!

#4 Subways

or Bus Stops

It is typical of public transportation

stops to be unkempt. Responsibility

to keep it clean can often be put on

the back burner. Never the less, it is a

necessity for a lot of the population.

If your city does not seem like it is

pulling its weight in this aspect, write

them a letter or give them a phone

call. Recommend pressure washing at

the next city meeting. Keeping these

areas clean is a form of care that citizens

will appreciate! It might even

give a boost to the service, which

helps the environment!

#5 Parking Lots

If you are a grocery store or any

other retail store that gets a lot of

traffic, your lot is bound to look like

a disaster. Customers dropping jugs of

milk and tons of cars driving over the

pavement will give it a nice coating

of yuck. Have the parking lots power

washed a few times a year for happy

repeat consumers!

Bottom Line

As insignificant as cleanliness feels

next to low gas prices or emergency

runs to the supermarket, it has a profound

impact. We tend to feel much

more positive and safe when we are

not surrounded by filth. It can also give

us a sense of pride and sureness on the

decision they made to be in that area.

In turn, it should create repeat traffic!

#6

APROPRESSUREWASH.

COM/BLOG/

HOUSTON, TX

“Customers will form their first

impression of your retail business

from its appearance, so it’s critical to

keep your storefront looking its best.

A clean, tidy storefront will draw

potential customers inside. If your

storefront looks dirty and unkempt,

customers are likely to pass you by.

That’s why discarded chewing gum

is a big problem for business owners.

Discarded gum makes your business

look dirty and unhygienic, and is difficult

to remove. Fortunately, a professional

pressure washing company can

help. Here’s why you should hire a

professional for gum removal.

Save Money

You may think you’ll save money

by trying to remove chewing gum

yourself. However, without the right

equipment, you may not be able to

26 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021


eliminate the gum stains. You may

even damage the concrete and need

to spend money to repair it. A pressure

wash company will do the job

right the first time, which will save

you money in the long run.

Save Time

Cleaning chewing gum off the sidewalk

takes a lot of time. If you don’t

have the right cleaning experience

and equipment, you can spend hours

trying to remove gum. By hiring a

professional cleaning company, you

won’t need to spend time on gum removal.

You can focus on what’s important—running

your business.

Best Equipment

Most business owners don’t have

power washing equipment on hand.

Removing gum is difficult without

the right tools. A power wash contractor

will have the right equipment

and the training to get the job done.

That’s why it’s best to rely on professionals

to remove chewing gum.

Better for the

Environment

Many people rely on harsh chemicals

when they attempt to remove

gum on their own. Chemicals may

not work well and can harm the environment.

A power wash company can

provide an environmentally-friendly

solution to gum removal.”

#7

214PRESSUREWASHING.

COM/PRESSURE-

WASHING-BLOG/

DALLAS, TX

“While the Dallas-Fort Worth area

isn’t exactly flush with rainfall, knowing

your luck, you might schedule a

power washing appointment for the

one day that the rain does come down.

However, unlike many other appointments,

a rainy day may not necessarily

mean you need to reschedule a power

washing session.

Is There a Benefit

to Power Washing

in the Rain?

While obviously no one likes to

work in the rain and technicians

won’t work in thunderstorms where

it may be dangerous, rain can only

help the power washing process.

Reduced Drying Time

On rainy or even just overcast days,

the drying time for the detergent-laced

water used in power washing is greatly

reduced. This means that it has more

time to sit on the surface of your home

and do its job. This can produce better

results and may help the technician

complete their work faster as they

may need to make less passes.

Better Visibility

The immediate benefit to the power

washing technician on rainy days

is that there is no sun shining in their

eyes and it is a little cooler out. However,

overcast days also reduce shadows

on the house so they can make

sure that they get every last spot clean.

Will Rain Reschedule

a Power Washing

Appointment?

While a rainy day won’t necessarily

stop a technician from doing their job,

they may reschedule if the weather is

going to be poor for a long period.

Moments of scattered thunderstorms

or heavy rain may result in the tech-

Spray Non-Corrosive

Reel – Manual and

Power Rewind Options

Always working

when you need ıt.

hannay.com | 877-467-3357

HNY80604 PressureWashNews_March2021_HPH_SNC_VF.indd 1

VOL. 3, NO. 3 | SUMMER 2021 | PRESSURE WASH NEWS 2/9/21 | 2:40 27

PM


RESERVOIR

BLOGS

nician waiting in the truck to finish

the job. However, if it is planned for

multiple hours, they may have to reschedule

your appointment.”

#8

POWERWASHRI.COM

/BLOG/

WESTERLY, RI

With Spring comes all the associated

home projects that require ladders,

such as home power washing,

roof repairs, and many other maintenance

tasks. Along with this wave of

home improvement bliss, the number

of ladder-related injuries across the

country soars. More than 164,000

people in the US will receive emergency

room treatment from ladder-related

injuries this year. A majority of

these mishaps result in cuts, bruises,

and fractures, but more than 400 annual

fatalities occur from ladder-related

accidents. How do all these accidents

happen, and more importantly,

how can they be avoided? According

to OSHA (Occupational Safety and

Health Institute), all ladder accidents

are preventable.

For some people, the thought alone

of climbing a ladder can be terrifying.

The danger of falls and severe injury

is enough for many homeowners to

leave tasks that require a ladder to the

pros. But if you enjoy DIY and need

to fix a shingle or replace a bulb in a

floodlight fixture, you’re probably going

to grab your ladder and head up.

If this is you (or your husband), read

on to find out ways to stay safe while

reaching new heights on your project.

Basic Ladder Safety

Select the Right Type of Ladder

Like most other projects, picking

the right tool can make all the difference

when it comes to safety. One

factor when selecting an appropriate

ladder is its weight capacity. Make

sure your weight doesn’t exceed the

limit of the ladder. Just as important

when selecting the proper ladder for

your task is the necessary height of

the ladder. Never place a ladder on

something to extend its height and

never stand on the top rung.

Inspect Your Ladder

for Wear or Damage

Though it may surprise you, ladders

have a shelf life. Over time, the stress

of being climbed (or the toll from sitting

under your deck for the last 12

years) can cause a ladder to weaken or

crack. Damaged ladders are hazardous

as they can easily break while being

used and cause serious injuries. Make

sure to inspect each ladder before use

thoroughly. If you find damage, do not

use the ladder until having it repaired

to the manufacturer’s standards or

better yet replacing it.

Use Your Ladder Correctly

Human error is, by far, the leading

cause of ladder mishaps. 50% of all

ladder-related accidents are due to individuals

carrying items as they climb.

Never use a ladder in any way other

than what the manufacturer intended.

While using a ladder, always maintain

3 points of contact with the ladder to

ensure stability. Also, never attempt to

reach for something while on the ladder.

It is much safer to get off the ladder,

move it, and then climb back up.

Place Your Ladder Correctly

Make sure that when positioning

a ladder, the ground you place it on

is level and firm. Never lean a ladder

against a window or unstable surface.

Place a straight or extension ladder 1

foot away from the surface it’s resting

on for every 4 feet of the ladder’s

working length, the distance along

the side rail from the ground to the

top support point. Refrain from placing

ladders in front of a door that is

not locked, blocked, or guarded.

Ask for Help and Know Your Limits

To ensure your ladder remains secure,

it’s always a good idea to have

a helper support the base. Like many

DIY tasks, it pays to ask for help. An

extra set of hands goes a long way to

ensure you are safe.

Final Notes

This list is by no means exclusive.

Remember, always be alert, aware,

and don’t take chances. Using a ladder

takes practice and care; know

when to leave a task to a professional.

If you feel you are in over your head,

there’s no shame in stopping and asking

for help. Your family, your physical

well-being, and your wallet will

thank you.

#9

NEPTUNECLEAN.COM/

BLOG/

VIRGINIA BEACH, VA

“Can you spot

treat my roof?

I get this question often and my

answer is always the same. Customers

ask me to treat only the section

of roof that has the worst algae

growth. In most cases it’s the northor

east-facing side of the home. I understand

the question. Homeowners

are always looking to save money and

why treat the entire roof if only half

of it has an algae outbreak. There’s

only one problem.

Like I’ve mentioned in previous

articles about Roof Cleaning, the algae

causing the black streaks on your

roof is actually a cyanobacteria called

Gloeocapsa Magma. Once the bacteria

become noticeable, the stains

will continue to worsen as the bacteria

colony grows with gravity pulling

it downward resulting in smearlike

stains running down your roof.

The spores are spread through the

air and deposited on your roof. This

means that it can be present on the

entire roof but may only thrive on

the north- or east-facing sides. If you

spot-treat what you can see, what you

can’t see will soon spread to the recently

treated areas. So, no I do not

spot-treat roofs. If I did, my customers

would be calling me back in a few

short months to ask me why the black

streaks are back.

#10

GRIFFSSERVICES.COM/

CATEGORY/

POWER-WASHING-BLOG/

ELKRIDGE MARYLAND

“One problem that a lot of people

deal with in Maryland is overgrowth

on walkways. During certain parts of

the year, the consistent moisture in

the air and on the ground can cause

moss and algae to grow on concrete.

While fungus growth doesn’t harm

the surface, there are other problems

that can pop up if you let it go on untreated.

Besides this problem being

unsightly, it can also cause severe hazards

for you and your family.

Keep reading to learn why it is important

to keep walkways and your

driveway free from moss and algae

growth.

Moss and Algae

Make Walkways Slippery

Probably the biggest problem people

face when dealing with this type

of growth on a sidewalk or driveway

is that it makes the surface extra slip-

28 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021


pery. If you’ve ever been at the edge of

a pond or a lake and tried to stand on

a rock that has been there a long time,

you’ll know what we mean. It might

not be a huge or apparent issue on

sunny days, but an algae or moss-covered

walkway on a rainy afternoon can

easily become a tripping hazard. In

turn, this could lead to serious injuries

for you and those you love.

Permanent

Discoloration

Fungi growth doesn’t exactly cause

damage to the structural integrity of

your concrete driveway or walkway.

However, when left untreated, it can

cause permanent discoloration. If this

happens, the only way to take care of

the issue is to have the spots repaired

or replaced. In certain extreme cases,

this could mean having to remove the

old concrete and pour new, which

is very costly. Instead, having a professional

pressure washing company

take care of the problem for you before

it becomes a big deal is a much

more cost-effective option.

Overgrowth of Moss

and Algae Just Looks Bad

Finally, there’s aesthetics. You work

hard to keep the exterior of your home

looking nice. If you have an overgrowth

of moss or algae on your always, it can

seriously bring down the overall curb

appeal of your property. Leaving fungi

overgrowth untreated simply looks like

you don’t take care or pride in keeping

your investment looking nice.

Damage to Historic

Homes

We love our historic homes here

in Maryland. However, the brick and

stone materials used in building these

residences also comes with a higher

risk of growing moss or algae. While it

might seem whimsical to leave it on,

the damage could end up causing bigger

problems for the underlying material.

Instead, a nice soft washing is a

safe way to clean these surfaces and

keep your older home looking great.”

#11

COMPLETEPOWERWASH.

COM/BLOG-COMPLETE-

POWER-WASH/

HAGERSTOWN, MD

“Tax season is here –adjusted for

the lingering pandemic — and you’ve

either received your refund or you’re

checking your account for it to hit

soon. Some may soon be doubly

blessed, receiving a stimulus check

in addition to the refund. Remember,

the government stimulus is to pay

bills and/or to “stimulate” the local

economy. Hiring a local company accomplishes

that objective.

Nonetheless, now is the time to

decide what to do with that “found

money.” Usually it’s a decision to

spend it or save it. Most will do a little

of both, or pay off some debt.

Well, we won’t argue with getting

out of debt, but we will say that hiring

a professional pressure washing

company to “upgrade” your home’s

appearance IS a great investment in

your biggest investment.

S A LS EA SL TM

E S TM

PARTS, SUPPLIES & EQUIPMENT

Shop online at dultmeier.com or call today for your free printed catalog!

Omaha, NE 1-800-228-9666 Davenport, IA 1-800-553-6975

VOL. 3, NO. 3 | SUMMER 2021 | PRESSURE WASH NEWS | 29


RESERVOIR

BLOGS

#12

APLUSSOFTWASH.

COM/BLOG/

CLEARWATER, FL

“Knowing how to handle rust removal

in a way that’s both thorough and

safe for your exteriors is a useful tool

in any homeowner’s kit. Rust removal

can be trickier than most people think

– especially if you have pavers that

you’re trying to protect. With all of

that said, it’s completely possible to

carry out rust removal that’s both efficient

and easy on your pavers. Today,

we’re going over the most effective

rust removal tools out there so that

you can feel prepared and knowledgeable

the next time you notice a

rust spot on your property.

Rust Comes

in Many Forms

When most people think of rust,

they usually think of the copper-colored

residue that’s produced when

iron gets wet. That’s definitely true,

and it’s the most common type of rust

there is. With metal being a common

component of most outdoor furniture

sets and Florida’s signature year-round

humidity, it’s no surprise that rust is a

regular occurrence in many yards.

That said, there are other types

of rust, as well. For one, there’s rust

that’s produced by battery acid. This

kind of rust is especially common if

you have golf carts or four wheelers

on your property. When these vehicles

get wet, it’s normal for battery

fluids to find their way onto your pavers,

producing a rust-like substance.

Fertilizer can also be a common cause

of rust. If you have a home garden,

leaving behind fertilizer residue can

lead to small rust spots popping up

on your pavers overnight.

What to Do About It

Dealing with rust can seem like

a pain, especially when it comes to

striking that balance between getting

all of it off and preserving the structural

integrity of your pavers. That’s

why it’s so important to find a cleaning

solution that’s tough on rust but

totally gentle on your surfaces, helping

them to stay clean and structurally

beautiful at the same time.

In order to get the best results with

any exterior cleaning project, call in a

professional. Their custom solutions

can be tailored to your paver type in

order to help guarantee that the application

is never too harsh. Beyond that,

always work with a professional who

uses Front 9 Restoration products to

remove rust. Front 9 is a world-class

rust removal solution that manages to

completely get rid of rust stains without

causing damage to your pavers,

whether they’re as tough as concrete

or as malleable as ceramic. Rust is the

most difficult stain type there is to remove;

when it comes to getting rid of

it, take no chances. Front 9 Restoration

grants you the peace of mind of knowing

that cleaning away your rust won’t

come at the expense of your pavers.

Honorable Mention

• pressurewashingjax.net/blog

• cleansavannah.com/blog

• prowashnashville.com/blog/

• kleanwaypressurecleaning.com/

kleanway-blog/

• powerwashingbeauchamp.com/

blog/

• pressurewashingclearwater.com/

blog

• superiorwash.net/high-quality-apartment-complex-cleaning/

• propelpressurecleaning.com/blog/

• softworkspowerwashing.com/blog/

30 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021


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