2021_PWN_V3_No3_web

contents 

FEATURES 

4 

A Taste of 

Humble Pie 

Learning to Learn from 

Your Professional Mistakes 

12 

Eyes Wide Open 

Five Pitfalls that Sabotage Your Team’s 

Potential 

16 

Let’s Roll 

Comparing non-pickup vehicle 

options for your pressure wash 

business 

24 

Reservoir 

Blogs 

Introducing the 

Top 12 

Bloggers 

in the Pressure 

Wash Industry 

DEPARTMENTS 

3 Editor’s Letter: 

Serving It Up Simply 

Serve it up like Waffle House and see what 

happens with your pressure wash business. 

8 Industry Dirt: 

A look around the exterior cleaning 

world for news and notes of interest 

Vol. 3, No. 3, Summer 2021 

Publisher: Jackson Vahaly 

Editor: Drew Ruble 

Design: Katy Barrett-Alley 

Pressure Wash News is published 4 times per year 

and is independently owned by Jackson Vahaly. 

All inquiries should be directed to: 

Pressure Wash News, 110 Childs Ln. Franklin, TN 37067 

jacksonv@pressurewashnews.com 

Copyright © 2021 2 Dollar Enterprises/Pressure Wash News. All Rights Reserved. 

2 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021

EDITOR’S 

NOTE 

Serving it Up Simply 

Waffle House, the restaurant brand, keeps things simple. 

It keeps it consistent. The customer knows exactly what to expect. 

Journalist Sam Walker once penned 

an article in The Wall Street Journal 

titled “If You Can Manage a Waffle 

House, You Can Manage Anything.” 

In the article, he profiles a Harvard 

grad, Yehong Zhu, who worked 

for Amazon.com and Twitter, but 

who as a teenager in Georgia worked 

one summer at a Waffle House. 

The Atlanta-based chain of 24- 

hour budget diners (there are nearly 

2,000 nationwide) does not advertise, 

rarely changes its menu, and only 

started accepting credit cards in 2006. 

The company boasts more than 

40,000 employees and millions of 

customers. 

Walker estimated its annual revenue 

exceed $1 billion and reported 

that Waffle House says the share 

price of its employee-owned stock, 

which is based on its audited book 

value, has increased every year for the 

last 57 years. 

Not bad for keeping it simple… 

In the article, Zhu described her 

first manager, whom she said was always 

the first to arrive and one of the 

last to leave and who “seemed to have 

a handle on everything. She thrived 

under pressure, and pressure at Waffle 

House is constant.” 

In the article, Walker expresses 

amazement at how Waffle House consistently 

attracts good managers, all of 

whom are promoted from within. 

So, according to Walker, what 

does it take to be a successful Waffle 

House manager? 

“Speed, for one thing. To meet 

the goal of serving every customer in 

eight minutes or less, the wait staff 

doesn’t bother punching orders into 

a computer. They write them down 

in a shorthand code and read them 

aloud to cooks, who remember them 

by arranging condiments on empty 

platters. A face-up mustard packet 

signifies pork chops, for instance. 

“If the restaurant is busy or shortstaffed, 

managers are expected to 

dive in. The company’s training program 

teaches them how to analyze 

P&L statements, but it also prepares 

them to cook, clean and wait tables. 

“Once they tackle the pace the 

next challenge is endurance. Put 

simply, Waffle House never closes. If 

there’s a crisis in the dead of night, 

the manager inevitably gets a call.” 

Company president and CEO Walt 

Ehmer stated in a podcast once that 

doing the grunt work is good for business, 

helping managers earn the trust 

and respect of their teams while staying 

connected to the entire operation. 

Walker expresses equal amazement 

about how the chain places a 

surprisingly big emphasis on teambuilding. 

“To encourage retention, it offers 

managers bonuses for keeping turnover 

low. To discourage them from 

overworking people, it expects stores 

with high sales figures to have higher 

staffing costs, too.” 

Zhu told Walker that managers at 

Waffle House “generally don’t dump 

work on other people, take more 

credit than they deserve, or pretend 

to be nicer than they are just to get 

something,” adding “that doesn’t fly.” 

More than any other trait, though, 

Walker found that successful Waffle 

House managers are coached to focus 

on cultivating regulars. 

Zhu compared her experience as 

a Waffle House waitress to that of a 

therapist. 

“It’s about being prepared for anything 

and not having one answer key 

to deal with life,” she told Walker. “I 

think that’s helpful. It builds resilience 

and resourcefulness,” later adding 

that such traits “could help with 

the entitlement you see in office environments.” 

Entitlement doesn’t appear to be 

an issue at Waffle House headquarters. 

According to Walker, every executive, 

including Ehmer, wears the very same 

uniform as hourly employees, and 

will, if needed on a site visit, bus tables, 

take orders, and wash dishes. 

Here’s my challenge to you this 

quarter. Try mirroring the Waffle 

House mindset. Serve it up like Waffle 

House and see what happens with 

your pressure wash business. 

Drew Ruble 

drewruble@gmail.com 

Editor | PW News 

VOL. 3, NO. 3 | SUMMER 2021 | PRESSURE WASH NEWS | 3

A Taste of 

Humble Pie 

Learning to Learn from 

Your Professional Mistakes 

EDITOR’S NOTE: 

David Avrin will be one of the 

speakers at PowerClean 2021, 

the upcoming joint conference 

of the Cleaning Equipment Trade 

Association (CETA) and the 

Power Washers of North America 

(PWNA) to be held at the Hyatt 

Regency - New Orleans in New 

Orleans, Louisiana from Sept. 

8 - 11, 2021. See more about the 

conference in the “Industry Dirt” 

section of this magazine.] 

BY DAVID AVRIN, CSP 

I just got my lunch handed to me 

by a business prospect and will be 

eating “humble pie” for months to 

come. It was a humiliating lesson, exacted 

upon a careless and overly-casual 

“professional” by an astute and 

thoughtful company leader. File this 

under: “Do as I say – not as I did.” 

I arrived this afternoon for my 

third face-to-face meeting with a 

strong prospect for my CEO roundtable 

group. I’ll call him “Mike.” Assuming 

that this was the final step of the 

evaluation process with an impressive 

company leader, I believed that 

Mike and I both had found a strong fit 

and would likely be progressing with 

a formal membership application. 

He would soon be joining the CEO 

roundtable group and I would be his 

executive coach. 

After moving beyond the greetings 

and pleasantries, we took our 

seats in his office as Mike closed the 

door. As he sat by his desk, he began 

our discussion by explaining that he 

had been struggling with an internal 

dynamic at his company whereby his 

customer service staff and administration 

staff were “badmouthing” each 

other. Worst yet, they were expressing 

dissatisfaction with their coworkers in 

conversations with customers. He explained 

that when a customer called 

with a complaint about their bill or 

the service that had been provided, 

Admin would say that the Customer 

Service department had clearly 

dropped the ball, or Customer Service 

would throw Admin under the 

bus by blaming them for whatever 

the problem was. He was struggling 

with how best to confront the situation. 

Mike continued: “Then I got this 

voice mail message last Friday,” and 

he turned to the phone on his desk, 

hit the “Speakerphone” button and 

began to dial. To my surprise, the 

voice on the recording was my own. 

“Hi Mike,” I said. “This is David 

Avrin and yes, you are correct, the 

meeting place listed in the e-mail invitation 

was wrong. Some ‘Bone-Head’ 

from the corporate office sent out 

the wrong location.” Then, without 

ever taking his gaze off of me, Mike 

pressed a button on the phone rewinding 

it slightly. “Some Bone-Head 

from the corporate office…” Click. 

“Some Bone-Head from the corporate 

office…” Click. “Some Bone- 

Head from the corporate office…” 

I sat speechless as Mike leaned back 

in his chair and after a brief pause, 

looked me in the eye and said: “So 

here’s my dilemma Dave, I’m looking 

for an executive coach to help me 

become a better leader and deal with 

issues such as how to confront poor internal 

behavior, and this is the message 

I received from my leading candidate. 

What the hell do I do with this?” 

As he spoke, all I could do was nod 

knowingly, acknowledging that everything 

he was saying was true and 

the concern he expressed was richly-deserved. 

I had screwed-up – big 

time. Not just because my poorly-considered, 

off-hand comment had violated 

my covenant with a trusted and 

valued corporate partner, but because 

I had damaged my credibility with 

someone I respected. The resulting 

challenge to my judgment and credibility 

was no one’s fault but my own. 

In the moment, I knew the worst 

thing I could do was to attempt an ex- 


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HUMBLE 

PIE 

cuse, or try to talk around the massive 

“elephant” sitting in the middle of the 

room. Instead, I acknowledged what 

we both knew to be true. I screwed 

up. I offered my apology and told him 

that he was right to “call me out” on 

my poor behavior and that my credibility 

was essentially “nil!” 

I explained that in my effort to be 

casual and familiar in my correspondence, 

I used a very poor choice of 

words. More likely, I offered, in dismissing 

or even denigrating someone 

else for what was clearly an honest 

mistake, I was basically implying that 

I wouldn’t be guilty of such an infraction. 

Of course we all make mistakes, 

and ascribing blame, regardless of the 

legitimacy, was clearly wrong. 

As I flashed-back to my frustrated 

state when I made the phone call to 

Mike following the errant e-mail blast, 

I realized that my remarks were simply 

a poorly-considered, knee-jerk reaction 

(emphasis on “jerk”) to a communication 

that I feared would damage 

his perception of me and our organization. 

Instead, it was my actions that 

diminished our credibility. So once 

again, all I could do was apologize. 

We went on to have a solid and 

meaningful discussion about the value 

of our leadership roundtable and 

his prospective involvement, but the 

reality of what had transpired hung 

over the conversation. What will happen 

from here on is unclear, but what 

is clear is that my professional reputation 

with this company leader was 

tarnished – by my behavior. It is a bell 

that can’t be un-rung. 

One of my favorite expressions 

states that: “Experience comes from 

bad decision, and good decisions 

come from experience.” This is a bad 

decision I will not repeat. 

Do you learn from your professional 

mistakes? Do you sometimes 

look back at your early work experiences 

and cringe at some of the 

things you did and said. It’s true for 

most of us. I would submit that every 

time an inappropriate thought crosses 

your mind, but fails to cross your lips, 

then that’s clear evidence of a lesson 

well-learned. And we are still learning 

– myself included. Sometimes even 

“The Coach” needs a coach. 

Your personal and professional 

brand is not your logo or your tag 

line. It is not the colors of your lobby 

or the greeting offered to your 

customers. Your brand is not merely 

the jingle on your commercials or the 

cleanliness of your bathroom. It is everything. 

It’s everything that you do, 

and everything you don’t do well in 

your business. Your brand is what others 

think about you when you leave 

the room, or when they leave your 

business. How well are you crafting, 

reinforcing and protecting your personal 

and professional brand? 

Today, I stunk up the place. Tomorrow 

I will do better. Mea culpa. 


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You Up and Win More Business. You 

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INDUSTRY 

DIRT 

A look around the cleaning equipment 

world for news and notes of interest 

Send your company news and press releases to drewruble@gmail.com 

Straight to 

the Top 

Denver, Colorado-based Top Gun 

Facility Services, a portfolio company 

of Osceola Capital, continues to 

acquire and expand, announcing that it 

has acquired Zoneez Power Washing & 

Window Cleaning. 

Headquartered in Phoenix, Arizona. 

Zoneez provides pressure washing and 

window cleaning services for commercial 

assets in Arizona. The acquisition 

of Zoneez continues Top Gun's strategy 

of building a national footprint by partnering 

with the best facilities services 

firms in each region of the country, and 

then providing them with capital to 

accelerate their growth. Zoneez services 

an impressive roster of commercial 

and multi-family customers, and Top 

Gun intends to support the Company 

as it expands across Arizona and the 

Southwest. Visit www.zoneez.com for 

more information. 

"We are thrilled to partner with Top 

Gun and Osceola Capital as we forge 

our next phase of growth. We share a 

similar vision, culture and mission for 

serving our clients with the highest 

quality of service. Top Gun's scale and 

reputation make it a perfect fit for the 

Zoneez team. We are excited that our 

partnership with Top Gun will provide 

a broader set of services and a larger 

geographic footprint, enabling us to 

better serve our clients and further 

accelerate our growth," stated Kevin 

Lange, Founder of Zoneez. 

Founded in 1992, Top Gun is a 

leading provider of exterior facilities 

services to commercial businesses 

and municipalities in the Rockies and 

Southwest. The Company's core service 

offering includes pressure washing, 

window cleaning, landscaping, snow 

removal, and power sweeping. Top 

Gun also offers a broad suite of ancillary 

services, including caulking, waterproofing, 

building façade cleaning, 

paint striping, environmental spill 

clean-up, sandblasting, graffiti removal, 

building restoration, floriculture, and 

irrigation & water management. Visit 

www.topgunpressurewashing.com for 

more information. 

Osceola Capital is a Tampa-based 

private equity firm that invests in lower 

middle-market services companies, typically 

with EBITDA of $2 million to $10 

million. Osceola has extensive experience 

partnering with management 

teams to execute buy-and-build strategies 

and drive long-term value creation. 

Visit www.osceola.com to learn more. 

Flexing 

Some Muscle 

We reported last edition 

on A.J. Joyner of Muscle 

Shoals, Alabama, a 

21-year-old entrepreneur 

who has expanded 

his pressure wash 

company using the social 

media platform TikTok for 

marketing purposes. Now, the 

young CEO’s videos of cleaning cement and 

brick are going viral. Nerdist.com reported 

that Joyner’s TikTok site, @gotdatpressure, 

has received “tens of millions of views.” The 

account has an unbelievable 1.3 million 

followers, and most of his videos earn at 

least a few hundred thousand views. 

“I started looking at different options on 

the marketing side and that’s how I kind of 

led into TikTok because I can create these fun, 

entertaining videos and I gave it a try,” Joyner 

said in an interview with WHNT news. 

In addition, on other social media sites, 

“Gotdatpressureofficial” has more than 

40,000 followers on Instagram. 

Deserved Recognition 

According to a release from the 

Logan County (Ohio) Chamber 

of Commerce, Scott Staley was 

working full time for Honda 

in April 1991 when he had an 

idea: what if he started detailing 

boats and cars near his home in 

Russells Point as a side business? 

Armed with a Briggs & Stratton 

5-HP Power Washer and his many 

connections around Indian Lake, 

Staley quickly developed business 

relationships with boat dealers and 

condo developers. Staley & Sons 

Powerwashing was established, and 

in 1997, the business was officially 

incorporated. 

Scott recently celebrated 30 

years in business in Logan County. 

In April 2021, he was named 

the Logan County Chamber’s 

“Business of the Month.” 

These days, Staley uses a 

low-pressure cleaning system to 

clean homes, roofs, and sidewalks 

in addition to pressure washing 

services. Staley SoftWash, a 

sister company to Staley & Sons 

Powerwashing, launched in late 

2018. Staley works with his son 

Josh and his sister, Stacy Staley 

Kinney, who joined the business as 

marketing manager. 

"Scott has been a valued 

member of our Chamber for many 

years," stated Chamber Director 

Lydia Hess. "He is incredibly 

proactive in enlisting our help 

with marketing and promotion 

and we're thankful to have him as 

one of our members." 

Visit www.staleysoftwash.com 

for more information. 


An Imminent Threat 

In March 2021 the 

California Globe reported 

that a new bill that would 

phase out the sale of new 

gas-powered small off-road 

engines (SORE) by 2024 was 

introduced in the Assembly Monday. 

Assembly Bill 1346, authored 

by Assemblyman Marc Berman 

(D-Menlo Park) and Assemblywoman 

Lorena Gonzalez (D-San Diego), 

would require the California Air 

Resources Board (CARB) to adopt 

cost-effective and technologically 

feasible regulations to prohibit 

engine exhaust and evaporative 

emissions from new small off-road 

engines. Specifically, the sale of new 

gas-powered small off-road engines, 

commonly found in gardening and 

outdoors equipment such as lawnmowers, 

leaf blowers, chainsaws, and 

other similar equipment like pressure 

washers would be transitioned over to 

only zero-emission motor equipment. 

While gas-powered equipment would 

not be made illegal, the sale of new 

gas powered SORE would be phased 

out until 2024, or by a date that 

CARB finds acceptable. CARB would 

also have to make funding available 

for commercial rebates to support the 

transition to zero-emission SORE. 

Berman and Gonzalez wrote AB 

1346 for several reasons, according 

to the Globe. The chief reason is to 

reduce emissions of nitrogen oxides 

(NOx), reactive organic gas (ROG), 

and other common emissions, with 

the bill equating one hour of using a 

commercial leaf blower emitting the 

same amount of emissions as driving 

1,100 miles in a new car. The bill also 

notes that SORE emission standards 

have not been strictly regulated, and 

that the implementation of the bill 

would help meet the zero-emission 

goals of Governor Gavin Newsom’s 

executive order last year from ending 

the sale of new gas-powered 

vehicles in California by 

2035. 

Both lawmakers noted 

the associated health risks 

to gas-powered motor caused 

emissions and pollutants in their bill 

announcement. 

“Today, operating the best-selling 

gas-powered commercial leaf blower 

for one hour emits air pollutants 

comparable to driving a 2017 Toyota 

Camry from Los Angeles to Denver,” 

said Assemblyman Berman. “Smogforming 

emissions from small engines 

will surpass those from passenger vehicles 

this year. We must look beyond 

transportation if we are to achieve the 

emissions reductions needed to fight 

climate change and improve air quality 

and health in our communities.” 

Assemblywoman Gonzalez also 

touted AB 1346. 

“It’s time to phase out these super 

polluters,” Gonzalez said. “They’re 

not only bad for our environment, 

but can cause serious health issues 

for workers who utilize them every 

day. We can and must help small 

landscaping businesses replace their 

gas-powered equipment with cleaner 

alternatives.” 

The Globe stated that many organizations 

are preparing to fight the bill, 

noting the unfairness to consumers 

that this would brig, as well as the 

many loopholes around it. According 

to the Globe, a lot of landscapers hate 

the electric versions of some of these 

things. While leaf blowers work just 

fine, a lot of equipment still needs the 

gas version for powerful more use. 

Jimmy Welch, President of 

the Cleaning Equipment Trade 

Association (CETA) sent the 

following letter to the California Air 

Resource Board in April 2021. The 

letter is printed in its entirety here: 

INDUSTRY DIRT 

I am sending this e-mail on behalf of CETA (Cleaning Equipment 

Trade Association), which has members that supply engines to member 

manufacturers, which in turn produce engine-powered cleaning equipment 

commonly known as pressure washers or power washers, and our member 

distributors that sell the product to end users for cleaning all types of 

things from building structures, transportation, equipment, and infrastructure. 

One of our members sent the 3.24.21 Workshop Staff Presentation in 

which you indicate you need stakeholder engagement. 

While we all agree that we need clean air to breath, we also have 

to consider other environmental concern like clean water to drink and 

for cleaning. Both are essential to life and our health. Federal and state 

regulations involve not only the scientific sector but also industry and our 

residences. We all desire cleanliness especially during this current Covid-19 

pandemic where everyone has created what some call the “NEW CLEAN.” 

Our engine manufacturer members are constantly investing in new technology 

to prevent emissions and trying to keep up with new more stringent 

requirements so our equipment manufacturers can produce products that 

meets CARB & EPA requirements. If engines are provided without the 

exhaust or fuel systems, then the equipment manufacturers submit their 

fuel systems for approval. 

As your report highlights, there are several equipment categories which 

have other power sources like electrical outlets; but it also has limitations 

(120VAC/1PH or, 240VAC/1PH and 3PH in industry), limits performance, 

and is not portable. New technology like batteries which run electric 

motors work in some applications -- but much like the generator industry 

where torque and power load requirements would drain batteries very 

quickly. Please consider adding pressure washers as an exemption like 

you are proposing with generators to allow our industry members time to 

develop products that can meet the emission requirements. 

The following are some examples of cleaning and the challenges they 

currently present: 

1) Residential: Roofs, structures, driveways, and swimming pools areas 

all need cleaning and while electric pressure washers have been available 

for many years, they have limited performance because exterior electrical 

receptacles are limited to 120VAC/1PH, which limits performance to below 

2,000 PSI. Battery powered products have recently come on the market; 

however, the pressure is currently limited to below 500 PSI. Both of these 

are not always efficient for cleaning, causing more water usage because of 

the decreased cleaning efficiency taking more time for the homeowner to 

clean. Many residential owners hire the exterior cleaning out to professional 

cleaning contractors who use portable engine-powered product to achieve a 

good flow/pressure balance, as well as surface cleaning tools to effectively 

clean reducing water consumption. 

2) Commercial: Has the same exterior cleaning issues but may have 

230VAC/1PH power available, which could allow higher flow/pressures 

but may not always be efficient. Again, professional cleaning contractors 

are common. 

3) Industrial: Has the same exterior cleaning issues but some may have 

3PH power available or even a wash bay area to clean their equipment. 

Again, professional cleaning contractors are common. 

4) Construction: Equipment needs to be cleaned and cannot always be 

transported to a wash bay. Electrical power is not always available at 

... continued 


INDUSTRY DIRT 

An Imminent Threat ... continued 

Big Weekend in the Big Easy 

The annual joint conference of the 

Cleaning Equipment Trade Association 

(CETA) and the Power Washers of 

North America (PWNA) will take 

place Sept. 8-11, 2021, at the Hyatt 

Regency in New Orleans, Louisiana. 

The associations are coming 

together again for PowerClean 

2021. See industry leading exhibitors, 

experience equipment training, attend 

seminars, network, and have fun. 

While both associations will remain 

independent and have events on their 

own, CETA and PWNA feel that these 

two associations can combine efforts 

to work towards a common goal: “Two 

Teams. One Vision. Advancing the 

industry forward.” 

The Hyatt is centered downtown 

near Champions Square, Smoothie 

King Center, and minutes from the 

historic French Quarter, Arts District, 

and Mississippi Riverfront. 

If you registered for PowerClean 

Reno 2020, your registration will carry 

over to 2021 New Orleans. Call (800) 

393-7962 with questions. 

German Engineered 

Technology 

phone 800.831.0660 • fax 800.821.0660 

email sales@suttner.com • web www.suttner.com 

Exceptional 

Performance 

Results 

construction sites -- that is why they need generators. However, operating 

a pressure washer off a generator is not as efficient as a pressure washer 

using its own engine. Portable cleaning can provide more effective cleaning. 

5) Agricultural: Equipment needs to be cleaned; some areas require 

cleaning between field to prevent the spread of diseases. Again, electrical 

power may not be available. Portable cleaning can provide more effective 

cleaning. 

6) Transportation: While cars, vans, SUV’s, and pickup trucks can go to a 

carwash, larger vehicle like buses, dump trucks, and semi-trucks have far 

fewer washing locations in most states like California. 

7) Pleasure Craft: Boats need cleaning and, in some states, must be cleaned 

after being removed from the water to prevent the spread of invasive species. 

8) Ships: Need cleaning. California has many ports and portable cleaning 

is currently how they are cleaned. 

9) Wind Turbine Cleaning: Need cleaning. California is a leading state in 

wind power and as you know they get dirty and need cleaning on a regular 

basis to stay efficient. Cleaning in place is the only option. Engine powered 

equipment is again the most effective way to clean and maintain the wind 

turbine. 

10) Sewer Jetting: Portable engine powered equipment is commonly used to 

clean clogged drains. 

In summary of above applications, in many cases cleaning in place 

using engine powered pressure washers is the only current option available; 

while in other cases it offers emission reductions over transporting to a 

wash site and can help contain other environmental hazards. 

I hope you get the picture. Many things need exterior cleaning and operate 

more efficiently when cleaned as well as retain their value. Each of you have 

probably had the need to clean something, whether you used a water hose, 

a new battery-powered pressure washer, electric-powered pressure washer, or 

an engine-powered pressure washer and actually experienced the improved 

cleaning efficiency and water conservation as you progressed up the performance 

range using each of them. We all want to take care of our possessions 

and keeping our things clean so we will help maintain them for years of 

use. As already mentioned, cleaning efficiency is also an important factor 

to help conserve our water supply and our precious time. We are all looking 

for that balance of clean air and water conservation. We hope that you will 

consider including pressure/power washers to CARB’s exempt list. 

California residents want to keep their residences clean so their property 

value does not go down. They like to shop at stores that are clean and 

presentable. Tourists like to arrive to a nice clean hotel and visit your clean 

theme parks. Many professional cleaning companies are minority-owned, as 

well as operated. 

Our cleaning industry agrees that we need more environmentally-friendly 

product. Our engine suppliers need time to develop designs to meet the challenge. 

We also need battery suppliers and electric motor suppliers to develop 

designs that will perform in our torque/power range requirements. Therefore, 

we ask that you include pressure/power washers, as well as water pumps, in 

your exemption like generators. Several of our manufacturer members also 

produce generators and water pumps which are remote powered because 

electricity is not available at the sites they are used at. 


Going 

Whole Hog 

The Western Producer in Canada 

reported on a new innovation in pressure 

washing created by Agri-Marche, 

a Quebec-based hog production and 

supply business. 

A leader in animal feed and a 

subsidiary of Groupe Brochu, Agri- 

Marché operates a number of animal 

feed mills throughout Ontario and 

Quebec. It also operates swine and 

poultry breeding farms. 

The company’s new product aims 

to relieve hand and forearm fatigue 

or tennis elbow from the need to grip 

and engage a spray gun. That certainly 

happens to hog barn workers with duties 

to clean and disinfect barns and various 

facilities within the operation, which can 

take hours. Some workers, the company 

reported, had resorted to taping the 

spray gun mechanism open, but that 

led to injury if the handler lost control 

and the high-pressure gun and hose 

started “dancing around unhindered,” the 

company explained in a release. 

Martin Gosselin of Agri-Marche 

took steps to remedy the problem. 

As a result of his new invention, he 

was named the winner of the 2021 

F.X.Aherne Prize for innovative pork 

production. The award was announced 

Jan. 7, 2021 during the on-line Banff 

Pork Seminar. 

“This is an innovation that makes 

life in the barn a lot easier,” stated 

awards committee chair Ben Willing 

when announcing the winner. Speaking 

through an interpreter, Melanie Fortier 

of Agri-Marche said the constant need 

to squeeze the trigger causes forearm 

strain and injury. As well, workers have 

been injured after falling in slippery 

conditions, losing control of the wand, 

and then being sprayed with pressurized 

water or struck by the wand 

or hose. Gosselin fashioned a way to 

keep the gun engaged with a chain 

and fashioned a strap that attaches 

the wand to a worker’s wrist. If the 

worker loses control of the wand, the 

mechanism automatically disengages 

the trigger. His prototype involved a 

cat collar that releases under tension, 

and the chain from a toilet flushing 

system. Later versions use a heavier 

chain and more durable strap. 

The invention is not patented and 

not for sale, but is only currently being 

used in Agri-Marche facilities, Fortier 

said. That leaves the door open for 

people to develop their own similar 

device to protect workers. 

INDUSTRY DIRT 

Making a Difference 

The Osprey 

Observer reported on 

Rhett McClelland, 

owner of Plant 

City, Florida-based 

pressure washing 

company, Rooted 

Property Maintenance, whose 

company has only been in existence 

for a few years. McClelland 

does one free pressure washing to a 

local church, business, nonprofit, or 

homeowner each month. 

McClelland told the paper he 

feels “truly blessed” to have such 

a successful business, even with 

the recent COVID-19 pandemic. 

And that success, he said, is a big 

reason he wants to give back to the 

community. 

“I believe if you have been 

blessed with things, you should be 

giving back to others,” McClelland 

said. “I try to do at least one charitable 

pressure washing a month.” 

Last month, he gave away a free 

pressure washing to a local church’s 

basketball court. 

“I try to lift up everyone around 

me,” McClelland said. “Those that 

I can do good for, I do good for 

them.” 

McClelland pressure washed 

Center Place Fine Arts and Civic 

Center in Brandon in January. 

McClelland has seen his fair 

share of struggles 

in life. There was a 

time not too long 

ago that he and his 

family were struggling 

and he had to 

accept kindness from 

a stranger. 

“We had come upon some 

hard times and I was out of 

work. I needed to provide for 

my family,” McClelland said. “A 

woman who worked at the bank 

I banked at told me about her 

husband needing some help with 

his pressure washing business. Her 

husband really didn’t like hiring 

people because they always let him 

down.” This wasn’t the case with 

McClelland. “I went to work with 

him on my first day and he told me 

he would pay me $12 an hour and 

we’ll see where it goes from there,” 

McClelland said. “When we got 

done at the end of the day, he paid 

what was worth $20 an hour. He 

told me, ‘you are worth so much 

more than $12 an hour.’” 

This act of kindness eventually 

led to McClelland saving enough 

money to open Rooted Property 

Maintenance. To learn more about 

Rooted Property Maintenance, 

visit www.facebook.com/ 

Rooted-Property-Maintenance. 

Handing Off 

The Daily News of Montcalm 

County and Ionia County, Michigan 

reported that Cody Ramey and 

Derrick Battig, both of Ionia, recently 

took over Four Seasons Mobile Power 

Washing — now Four Seasons Drain 

Services & Mobile Pressure Washing 

— from former owner Kirk Wolthuis. 

Four Seasons Mobile Power Washing 

started in 2007 when Wolthuis started 

the company himself. 

“Everybody thought it was a bad 

time to (start a company) since it 

was a bad market. I did it anyway,” 

Wolthuis told the paper. “It took 

three or four years, but I kept at it 

and gained new customers each year. 

It ended up doing fairly well.” 

Having known Ramey and Battig for 

some time, Wolthuis said he was looking 

for a way out of the company just as the 

two were looking for a way in. 

“I shrunk the company down a 

couple of years ago, anyway, but it 

was getting to be too much for me 

to balance on top of everything else 

I have going on,” Wolthuis explained. 

“It’s done me very well, but it was 

time for some new blood.” 

Ramey said he was drawn to the 

company specifically because of how 

well received it was while Wolthuis 

was running it. 

“It’s an established business of 15 

years,” Ramey noted. “The phone was 

already ringing right away.” 

With Ramey and Battig having 10 

years of combined experience working 

for local plumbing companies, the two 

decided to add drain services on as a 

new component to the business. 

“The washing is kind of our 

bread-and-butter, but we’re introducing 

all kinds of plumbing stuff 

too,” Ramey said. “More specifically, 

we’re doing drain cleaning, kitchen 

and bath remodels, camera inspections, 

hydro-jetting and underground 

(sewer) repair.” 

Ramey said he’s hoping to bring 

customers something that other 

plumbing companies can’t when adding 

this component onto Four Seasons. 


Eyes 

Wide Open 

Five Pitfalls that Sabotage 

Your Team’s Potential 


Ted Ma will be one of the 

speakers at PowerClean 2021, 

the upcoming joint conference 

of the Cleaning Equipment Trade 

Association (CETA) and the 

Power Washers of North America 

(PWNA) to be held at the Hyatt 

Regency - New Orleans in New 

Orleans, Louisiana from Sept. 

8 - 11, 2021. See more about the 

conference in the “Industry Dirt” 

section of this magazine. 

BY TED MA 

As a leader, you want your team 

members to perform at their best. 

Achieving that goal can feel like a 

constant struggle, especially when you 

know that the potential of your people 

is far greater than the results they 

are producing today. 

That experience can be both disappointing 

and frustrating. However, it is 

in that realization that opportunity lies. 

You may be in a position where 

you are wondering what you can do to 

unlock what’s holding your team back 

from performing at a higher level. 

Instead of looking to place blame 

elsewhere, I always suggest that leaders 

look in the mirror first to see where 

there is room for improvement. 

If you are like most leaders, you 

have blind spots that are affecting the 

morale, productivity, and culture of 

your organization. 

The first step to addressing that 

is to raise your self-awareness so you 

can identify the behaviors (which may 

have become habitual) that are not 

serving you or your team. 

Start by taking mental inventory to 

see if you have fallen into any of these 

five common leadership pitfalls. 

Avoiding them will help you remove 

barriers to your team’s success: 

1. HAVING TOO 

MANY GOALS 

Imagine an octopus on roller skates. 

Is there a massive amount of activity? 

Yes. 

Is there a clear direction? 

No. 

That’s exactly what happens when 

leaders have too many goals. 

If you aren’t careful, the well-intended 

behavior of focusing on too 

many goals will result in reducing the 

effectiveness of you and your team. 

To avoid this pitfall, focus on 

three or less critically important 

goals that will make the biggest impact 

towards reaching your target 

growth. 

It is far better to focus your 

team’s efforts towards excelling in a 

few key areas than it is to have average 

or substandard performance in a 

multitude of areas. 

2. LACK OF 

A CLEARLY 

DEFINED PLAN 

It is all too common for leaders to 

have a vision in their mind for what 

they want to accomplish, but not have 

it in a concrete plan. 

Having lofty goals is important, but 

they become meaningless if they aren’t 

translated into an actionable plan. 

Without a clearly defined game 

plan that explicitly spells out the role 

that each team member must play in 

its execution, your vision will remain 

in sight but perpetually out of reach. 

Clarity creates focus and inspires 

confidence in your team, which leads 

to goal achievement. 

We’ve all heard the cliché warning 

that failing to plan equates to planning 

to fail, but there is truth behind it. 

To avoid this pitfall, create a plan 

that includes measurable benchmarks 

for your team to focus on along the 

way. 


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eyes wide 

open 

3. FOCUSING 

ONLY ON 

RESULTS 

Leaders frequently benchmark 

their progress only on results they desire 

(lag measures), instead of looking 

at the activities and behaviors that will 

produce those results (lead measures). 

This “bottom-line only” thinking 

leads employees to get discouraged as 

their efforts often go unnoticed and 

unrewarded. 

To avoid this pitfall and help your 

team perform at a higher level, incorporate 

both lead and lag measures 

into how you judge your team’s performance. 

The behaviors that are recognized 

are those that will be repeated. 

4. TAKING 

CREDIT FOR 

TEAM WINS 

Countless managers have been accused 

of taking credit for work done 

by others. 

Gone are the days of employees 

being passive while their boss gets recognized 

for their ideas and efforts. 

Even if an employee doesn’t 

speak up about it, this pitfall will 

lead to dissatisfaction, a lack of engagement, 

and can lead them to look 

elsewhere for an employer that will 

recognize and celebrate their creativity 

and input. 

Leaders who do not consistently 

and intentionally shine the light on 

their teams are setting themselves up 

for disastrous consequences. 

To avoid this pitfall, embrace the 

following mindset: when things go 

wrong, it’s your responsibility as a 

leader; when things go right, it’s your 

team that deserves the accolades. 

5. FALLING 

INTO THE 

SUCCESS TRAP 

The biggest enemy of future success 

is often past success. 

Complacency is the unfortunate 

byproduct that success breeds. 

Think about all the teams that win 

a championship one year, but are unable 

to repeat the level of performance 

the next year. 

Many leaders get caught up living 

in their past achievements. 

Success is seductive. When you’re 

winning, it’s easy to feel like you have 

arrived. 

It is true, you have earned the 

right to be proud of your promotion, 

crushing your sales quota, or exceeding 

the expected quarterly earnings. 

However, you can always better your 

previous best, just as world-class athletes 

do. 

Avoid falling into the success trap 

by making a decision to always remain 

open to learning new ideas and 

getting better. 

After all, the biggest room in the 

world is the room for improvement. 

Commit to being a lifelong learner. 

McDonald’s mogul Ray Kroc said it 

best: “you’re either green and growing, 

or you’re ripe and rotting.” 

EDITOR’S NOTE: Ted Ma is an award-winning keynote speaker that helps organizations develop their next generation of leaders so they can improve employee 

engagement and reduce turnover. He has empowered hundreds of audiences across the country to develop their leadership skills, motivate their teams, create a 

collaborative team environment, and navigate change. Unlike many leadership experts, Ma has 16 years of experience with leading teams and developing leaders. 

After earning his business degree from San Francisco State University, he built a sales team of over 6,000 independent agents. He reached the top 1% in that 

company and helped create a training program that is used internationally by over 100,000 sales associates. Ma is a member of the National Speakers Association, 

Toastmasters International, and the Global Speakers Federation. He has been featured in numerous publications including Kiplinger, Inc., and the New York Times. 

Ma’s high-energy speaking style combines motivation with education, interaction, and actionable takeaways. 


Let’s Roll 

Comparing 

non-pickup 

vehicle options 

for your pressure 

wash business 

PROVIDED BY 

AZTEC FINANCIAL 

your storage area prior to purchasing 

a vehicle. These vehicles are great for 

standing up and moving around in, 

but nothing feels worse than getting 

your new rig home and finding out it 

doesn’t fit in the garage. 

WEIGHT AND 

CARRYING 

CAPACITY 

What type of vehicle should a 

cleaning business owner get - a box 

truck or a cargo van? 

This can be a complicated question 

to answer, particularly if the business is 

still determining how much equipment 

and weight they will need to carry. 

To help answer this question and 

guide businesses to the best option 

for their needs, here are a few of the 

considerations that need to be made 

when selecting the right vehicle for 

your business. 

ROOF HEIGHT 

While cargo vans come in both 

low roof and high roof options, box 

trucks are significantly more limited. 

Cargo vans like the Chevrolet 

Express can easily fit into parking 

garages and other low clearance areas, 

while high roof vehicles like the RAM 

ProMaster, Ford Transit, and most box 

trucks need to consider clearance height 

when entering an enclosed structure. 

If you live in a cold weather area, 

or plan to store your vehicle inside 

each night, it is recommended that 

you check the clearance height on 

One of the biggest differences 

between cargo van and box trucks is 

how much they can hold, both in cargo 

dimensions and carrying capacity. 

Box trucks are built on heavy 

duty chassis, giving them a much 

higher carrying capacity than most 

cargo vans on the market. If you plan 

to carry a large supply of water or 

heavily weighted equipment, the box 

truck may be your better option. 

When it comes to carrying 

capacity, high roof vans are on par 

with 12’ to 14’ box trucks. While the 

shape of the vehicle is dramatically 

different, cargo van manufacturers 

have designed their vans to carry as 

much cargo as a smaller box truck 

can. Box trucks over 14’ in size have 

a higher carrying capacity than most 

cargo vans, however, making a box 

truck the clear choice if your current 

van is already feeling too small. 

FUEL EFFICIENCY 

AND HANDLING 

If getting around town economically 

is your biggest concern, cargo 

vans have box trucks beat hands down. 

Cargo vans have significantly better 

gas mileage than most box trucks, 

averaging between 18 to 24 MPG 

compared to a box truck’s average of 

10 to 12 MPG. The increase in fuel 

economy comes from the overall 

weight of the box truck, and the shape 

of the vehicle. 

Cargo vans have been designed with 

wind shear in mind, making them more 

aerodynamic, which impacts the fuel 

efficiency and handling of the vehicle. 

Additionally, cargo vans handle more 

like the passenger vehicles most people 

are used to driving, making them 

simpler to maneuver through tight 

spaces and crowded city streets. 

PRICE 

When shopping for box trucks, you 

may have noticed that the pricing is 

higher when compared to cargo vans. 

The reason for this is simple economics 

– a cargo van is designed and assembled 

all in one place, while box trucks are 

assembled across multiple locations. 

Box truck chassis are built by the 

manufacturer, who then sends them 

to a specialty up-fitter who designs 

and builds the box. At that point, the 

completed box truck has shelving and 

any additional up-fits added before 

being sold at a finished price. 

This increases the customization 

opportunities on the box truck, 

letting you select specific details and 

features that may not be available 

on a factory produced cargo van, but 

also increases the price as a result of 

the additional labor costs that go into 

creating the vehicle. 

THE CHOICE 

IS YOURS 

Overall, the choice of whether to 

purchase a box truck or a cargo van is a 

personal one. Many businesses find that 

a high roof cargo van meets their needs, 

while others find that the cargo van is 

too small or cannot handle the weight 

that a box truck carries on a daily basis. 

EDITOR’S NOTE: Aztec Financial specializes in financing options, Equipment Credit Line programs, and other benefits of financing for pressure washers, as well as tax writeoffs 

specific to the industry. If you still aren’t sure what is best for your business, give Aztec a call at 800-644-9537 and Aztec Fleet Sales will be happy to help you determine what 

options best fit your business needs. 


REGISTRATION 

NOW OPEN! 

PWNA/CETA POWERCLEAN 

ANNUAL CONVENTION 

New Orleans, LA 

September 8 – 11, 2021 

https://www.pwna.org/events 

POWERCLEAN – CETA & PWNA 

CO-LOCATING IN NEW ORLEANS, LA 

The associations are coming together again for PowerClean 2021. 

Join us in The Big Easy, to see industry leading exhibitors, expert 

speakers, equipment training, seminars, networking, and fun. 

Two Associations. One Vision. 

Advancing the industry forward. 

Harness The Power of Knowledge through PWNA Online Resources 

Convention Agenda Highlights 

• Certification classes take place on Wed/Thurs, Sept 8/9 

• Convention kick-off at 5pm Thurs, Sept 9 

• Ladies' Wine & Wash will be 2-4pm Thurs, Sept 9 

• Free training classes offered Fri & Sat, 8-12pm Sept 10/11 

• Trade show floor open Fri & Sat, 1-5pm Sept 10/11 

• Closing meeting & skid giveaway on Sat, 5pm Sept 11 

For more information, 

check out all PWNA online 

certification classes at 

www.pwna.org/education 

*Members only 

The Enterprise Package is a great add-on to your 

current membership. This package gives your 

company 1 year access to unlimited training 

including certification and compliance classes for 

you and your employees with the exception of 

our affiliate classes IWCA Window Cleaning and 

Kitchen Exhaust Cleaning. It is important to note 

certifications and classes stay with the company 

not the employee should the employee leave the 

company at some point. 

+ 

1 YEAR ACCESS TO 

UNLIMITED TRAINING 

including certification and 

compliance classes for you 

and your employees.* 

Enterprise 

Package 

Call 800-393-7962 or visit PWNA.org 

to take your business to the next level

Reservoir 

Blogs 

Introducing the 

Top 12 Bloggers 

in the Pressure 

Wash Industry 

BY DREW RUBLE 

You like reading about your industry, 

picking up tips, and learning something 

from another professional’s experience. 

(After all, if you didn’t, PW 

News would be out of luck!) 

A great way to accomplish all that 

is to bookmark a few favorite blogs 

being curated nationwide by pressure 

wash operators just like yourself. 

A business blog is a marketing 

channel (just like social media, direct 

mail, email marketing, etc.) that helps 

support business growth. It does that 

by inexpensively driving traffic to 

your website and providing opportunities 

to attract more perspective 

customers. 

Key to it all, though, is good content 

that customers need when making 

a decision on whether to hire an 

exterior cleaner (and who to hire). 

Are blogs still relevant in 2021? The 

statistics point to a resounding “yes.” 

• 409 million internet users read about 

20 billion blog pages monthly 

• 53% of marketers prioritize blogging 

as their primary content marketing 

strategy 

• blogging 12% increase in the last 5 

years 

• 77% of internet users worldwide like 

reading them 

• People in the United States alone 

read blogs 3X more than emails 

• the number of bloggers in the US 

is presumed to rise to 31.7 million 

this year (2021) from 31.2 million last 

year (2020) 

• Blogs are the 5th most reliable 

source of information on the internet 

• 63% of consumers have purchased 

items because they were recommended 

in a blog post 

• nearly 80% of companies that use 

blogging as a part of their marketing 

strategy reported acquiring customers 

through their blogging efforts 

• additionally, 82% of businesses 

admit that blogging is critical to their 

business 

There are many good blogs about 

pressure washing dotting the web. 

Feedspot maintains a media database 

of more than 100,000 influential 

bloggers in over 1,500 niche categories, 

including pressure washing. 

We took a list at Feedspot’s most recent 

list of top pressure wash bloggers 

as well as completed some research 

of our own on blogs nationwide. The 

result is this RANKED list of the one 

dozen top bloggers providing content 

in the pressure wash industry. And 

for each blogger selected, we have 

included an excerpt on an interesting 

topic from one of their recent blog 

entries. Enjoy! 


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MILWAUKEE, WI 

“Unless you live in the Historic 

Third Ward, when you visit you’ll 

need a place to park your car. It’s not 

the first thing you’re likely to think 

about — and you probably won’t — 

unless something unpleasant catches 

your attention. 

It’s our job to make sure that doesn’t 

happen in the parking facilities and 

on the sidewalks we maintain. In the 

Third Ward, you’re surrounded by 

beautiful historic structures that have 

been reimagined for the 21st century. 

We love the stories of these buildings 

and thoroughly enjoy our part in preserving 

their facilities. Let us tell you 

about some of the properties we serve. 

The Dye House 

In September 1922, a small announcement 

appeared at the bottom 

page 93 in “The Underwear & Hosiery 

Review.” It said, “The Phoenix 

Hosiery Co., of Milwaukee, will start 

work soon on a new addition at Buffalo 

and Milwaukee Streets to cost 

$600,000. The building will be eight 

stories high and is expected to be 

completed about the first of the year.” 

Nearly 100 years later, the P.H. Dye 

House is still the Third Ward’s tallest 

building, but has recently been completely 

renovated as an office and retail 

space that marries the industrial 

design of its past with the creative 

vision of its future. 

The historic landmark is called the 

“Dye House” because it’s the factory 

where Phoenix Hosiery employees 

dyed the high-end silk stockings that 

were becoming so popular during the 

“Jazz Age”. The concrete building, designed 

by Lockwood and Greene Co,” 

was listed on the National Register of 

Historic Buildings in 1984. 

In fact, Milwaukee’s Third Ward 

was once well-known for its factories. 

Roughly 18 of the 70 buildings in the 

National Register of Historic Places 

were used for manufacturing at one 

time or another. Today, these beautiful 

and well preserved buildings are 

home to luxury apartments, live-work 

spaces, restaurants, and office spaces 

for a variety of eclectic tenants… 

The Mackie Building 

To walk past the Mackie Building is 

to step back 140 years in time. It has a 

fascinating history as the first Chamber 

of Commerce in Milwaukee. The 

Exchange Room “contained the first 

trading pit ever constructed. The pit 

was designed by the Chamber’s secretary, 

William J. Langston, and was 

widely copied by other grain exchanges.” 

After the Chamber moved 

out in the 1930s, other tenants moved 

in and the interior was renovated to 

keep up with the times. In 1981, the 

Landmarks Commission noted that 

“the exterior of the building is essentially 

as it was in 1880.” 

The building was added to the National 

Register of Historic Places in 

1973 and is currently home to the 

Mackie Flats Apartments. The apartments 

take up the top three floors replacing 

the 100-year old office buildings 

that used to be there. Residents 

are within walking distance to all the 

attractions of the Third Ward. As they 

step outside, they can glance up at the 

renovated clock tower where it still 

says “Chamber of Commerce”, take 

a few steps to catch the streetcar, or 

stroll leisurely to their destination. 

Historic Third 

Ward Parking 

Visitors come to the Historic 

Third Ward to work and to play. 

The 10-square block area is home to 

more than 500 businesses and people 

come year round for dining, nightlife, 

shopping, salons, healthcare, galleries, 

the performing arts, and events. The 

Henry W. Maier Festival Park is there, 

along with the Italian Community 

Center, the Milwaukee Public Market, 

and the Third Ward Riverwalk. 

The historic warehouse vibe is still 

alive and well, only now instead of 

needing room for wagons, visitors 

need places to put their cars. They 

can park in the Historic Third Ward 

parking structures on Milwaukee 

Street and Chicago Street. 

When you visit the Third Ward, 

you probably don’t think much about 

the parking or sidewalks and we think 

that’s a great thing. We keep the 

parking facilities and sometimes the 

sidewalks of these historic buildings 

immaculate so that visitors and residents 

are only aware of the beauty 

and history of their surroundings. We 

love that job!” 

#2 

PRESSURECLEANING- 

SCHOOL.COM/BLOG/ 

HOUSTON, TEXAS 

“Have you ever had to fire a customer? 

If you’re just starting out in 

the pressure washing business, FIR- 

ING CUSTOMERS might sound 

like bad advice at first. It is somewhat 

of an oxymoron like jumbo shrimp, 

small crowd, walking dead or act naturally. 

There is no doubt that most 

customers are good customers and 

a few are just average. But there are 

those rare cases the best thing you 

can do to grow your business is “man 

up” and fire a customer! So why fire 

a customer? I’m glad you asked! I’m 

going to give you six reasons for firing 

customers in the video and summarize 

three of them here. 

High Demands 

Some customers simply expect too 

much. They demand service before 

we’re able to get there because previous 

jobs are already on the schedule. 

They may have unrealistic expectations 

about how clean you can get it. 

Some customers want everything for 

nothing. When a customer is overly 

emotional about pricing from the 

very start, it’s a good sign you’ll have 

more issues if you take on their business. 

Slow To Make Payment 

Some customers drag their feet 

when it comes time to pay. This disruption 

in cash flow hurts your business. 

In some cases, it’s intentional 

and they hope you’ll forget and leave 

them alone. We do think it’s important 

for businesses to keep current 

with the latest payment method. 

They Talk More 

Than They Listen 

Remember that you are the professional 

in the exterior cleaning industry. 

It never ceases to amaze me 

when a customer wants to argue with 

their three-hours-worth of internet 

research against my 30 years of experience. 

There will always be those 

customers who simply won’t listen 

to you. They think they know better 

and try to give you and education in 

your field of expertise. The worst part 

is when you did it the way requested, 

but you knew it would not work, 

and it didn’t! In the book Lifestorming, 

they recommend firing the bottom 


REGISTER NOW! 

visit ceta.org/annual-convention 

For live interaction 

and education! 

JOIN CETA today! 

www@ceta.org| 800.441.0111 | info@ceta.org 

POWERCLEAN 

2021 

Golf Tournament 

Thurs, Sept 9 th , 2021 

8:00am Shot Gun Start 

Prizes, Wonderful Atmosphere, 

& Includes Lunch! 

See Details & Register Today at 

ceta.org/powerclean-golf-tournament 

Annual Meeting 

Theme: A Taste of Louisiana 

Thurs, Sept 9 th , 2021 

11am - 1:30pm 

Hyatt Regency| Rm: Strand A 

Come join the Women of CETA to 

celebrate its Annual Meeting. It’s 

a forum where we can visit, enjoy 

fellowship, and have fun! 

See Details & Register Today 

ceta.org /women-of-ceta 

TED MA 

POWERCLEAN ® 

2021 

KICKOFF KEYNOTE SPEAKER 

“Multiply Your Influence” 

How to Be the Leader People Want to Follow 

Ted Ma is an international keynote speaker, 

author, and leadership expert who works 

with organizations to develop their next 

generation of leaders. 

SECOND TO NONE. 


CETA and PWNA will co-locate their trade 

show again in 2021. The two associations 

coming together will bring incredible opportunities 

for attendees. While both associations 

will remain independent and have 

events on their own, CETA and PWNA share 

one goal: 

Two Teams. One Vision. 

Advancing the Industry forward. 

2021 EDUCATION Seminars 

DOT/HAZMAT - Thrus. - Sept. 9 - 2:15pm – 3:00pm 

Pump Inlet Supply Systems Panel - Thurs. - Sept. 9 - 3:15pm – 4:00pm 

CETA University Review - Fri. - Sept. 10 - 8:00am – 8:45am 

CETA Technical Update - Fri. - Sept. 10 - 10:00am – 11:00am 

Unloader Panel - Sat. - Sept. 11 - 9:00am – 9:45am 

Industry Round Table Discussions - Sat. - Sept. 11 - 10:00am – 11:45am 

1) Fraud & Theft Prevention; 2) Best Rental Practices; 3) Advertising Online; 

4) Sales Tools/Best Practices; 5) CETA University; 6) Responding to the Challenges of COVID19; 

7) Benefits of Benchmarking; 8) How to make your Service Department more profitable. 

POWERCLEAN Luncheons* 

Fri. & Sat. - Sept. 10 & 11 - 12:00pm – 1:00pm *(ticket required) 

CETA Host Hotel 

Hyatt Regency New Orleans 

601 Loyola Avenue 

New Orleans, LA 70113 

504.561.1234 

For Reservations visit ceta.org/annual-convention 

2021 Featured Keynote Speakers (visit ceta.org/speakers for details) 

DAVID AVRIN 

“Your Customers Are Changing! 

Are You?” 

In this eye-opening, high-content and very 

entertaining presentation, popular 

Customer Experience and Marketing expert 

David Avrin, CSP shines a light on a 

profound shift in customer expectation. 

CETA 2021 ANNUAL CONVENTION 

POWERCLEAN ® 

Trade Show, Business Meeting, 

Opening Reception, Seminars, Women of CETA, 

and celebrating all in one facility! 


Your Industry Trade Show|Working for you all year long 

The ONLY Trade Show with the top 

Manufacturers, Suppliers, and Distributors 

in the Industry. 

• Member only event 

(all attendees are members of the Industry) 

• Awesome Give-Aways 

• Outdoor Demos 

• Technical Updates for the Industry 

• Opportunities to Network with members of the Industry 

• Best Opening Reception in the Industry 

Opening Reception 

Sponsored in part by 

GENERAL PUMP 

DR. BART BASI 

“Out With the Old and 

In With the New” 

Business Succession Planning 

and the New Tax Laws 

Dr. Basi, a long-time CETA favorite, will 

discuss of the new tax laws and their 

impact on a company’s cash flow including 

legal structures for businesses and ways to 

minimize tax liabilities.

RESERVOIR 

BLOGS 

10-15% of your customer base every 

two years! Consider the metaphor of 

pruning plants. Sometimes the best 

thing you can do is clear out the dead 

wood to make room for more growth! 

#3 

WEKEEPITCLEAN.COM/ 

BLOG/POWER-WASH- 

PRESSURE-WASH-OR- 

SOFT-WASH_AE5.HTML 

SOUTHFIELD, MI 

Neuroscientists tell us that we are 

making judgments and buying decisions 

all the time –even when we’re 

not paying attention! They call this 

phenomenon, “Passive Exposure.” 

In a recent study [The Journal of 

Nueroscience], neuroscience researchers 

found that ordinary people, just 

standing at a street corner, were judging 

and evaluating the value and attractiveness 

of the various vehicles 

that sped by them without being 

asked to, and even without being 

aware they were doing it. 

Harvard Business School professor 

Gerald Zaltman confirms that up to 

95% of consumer purchasing decisions 

are rooted in the subconscious mind. 

“So what does this have to do with 

my trucks?” 

Just this… 

Your customers are making value 

judgments about your company, your 

Brand, and your Image without even 

being aware of it. 

Every time your customers see one 

of your trucks on the road –that truck 

is communicating a message. 

What subliminal, ‘passive exposure’ 

message does the image of your fleet 

communicate to your customers? Do 

your trucks give the impression that 

you care about your appearance? 

UPSIDE VALUE 

Shane McGeorge is Chief Executive Officer of CBO, a digital marketing agency specializing in 

crafting relevant and engaging content for blog sites for small business operators who don’t feel 

like they can do it themselves. 

McGeorge says one of the most effective ways to build brand awareness, while providing relevant 

and useful content to your target audience is through consistent blogging. 

He lists five powerful benefits of blogging for your small business: 

1. Exceptional Boost to Search Engine Optimization 

“All of the major search engines are love fresh, relevant content and blogging is one of the most 

straightforward and inexpensive methods for a business to create this. 

“When a business creates blog posts consistently, they are constantly providing Google, Bing, 

Yahoo and the others with fresh content to index. 

“This is also an opportunity for businesses to insert those relevant keywords that consumers 

will use to search for the types of services or products that the business offers. 

2. Develop and Strengthen Relationships with Existing and New 

Customers 

“Customer engagement is an immensely important element of online marketing and branding. 

“Blogging provides the opportunity for you to connect with your existing and potential customers i 

n a different, more conversational way. 

“Blogging is a good way to build trust with your target audience through high quality content that 

they find relevant. 

“With an active comment section, you will also be able to follow the visitors' responses to your posts, 

and you will be able to respond directly to their comments, which is huge in building trust 

and relationships. 

3. Establish Your Business as an Industry Leader 

“It does not matter how small your business is, blogging is a good way for your business to build 

trust and establish clout in your industry. 

“By providing content that will be viewed as valuable, expert information, your potential customers 

get to see the knowledge an experience that you have gained in your field. 

“Over time, writing regularly helpful and informative blogs will make you the ‘go-to’ tool within 

the industry in your particular niche, leading to more inquiries and higher conversion rates. 

4. Connect People to Your Brand 

“Brand awareness is an immensely important element of marketing and blog posting will allow 

you to show your followers a personal side of your business. 

“You can open up your brand message and engage existing and perspective customers in a 

way not possible through outbound marketing mechanisms and techniques. 

“Blogging will give others a lucid sense of the corporate standards, business character, 

vision and the personality of your company. 

5. “Create Opportunities for Sharing 

“One of the most powerful benefits of blogging is the opportunity it creates for others 

to share the link to your blog. 

“This creates the potential for viral traffic and exponential market growth. With so 

many different sharing platforms available, visitors can share the direct 

link to the blog, tweet it, or email it to a friend. This is the epitome of free marketing.” 

In summary, McGeorge believes when it comes to small businesses, blogging 

is virtually a must. If you don't have the time, resources, or expertise to write 

blog content you can outsource the posts to a digital marketing agency like 

CBO who can craft unique, relevant and engaging content for your blog site. 


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RESERVOIR 

BLOGS 

Because we know that most people 

place a high value on their own personal 

appearance and that they tend 

to gravitate towards other people, 

places and things that are attractive, 

well maintained and visually appealing. 

Does our fleet appear to be 

well-maintained? 

Safety and reliability are important 

benchmarks for consumers. They 

want to feel confident and secure in 

their purchasing decisions and want 

to feel comfortable that the products 

and services they purchase are safe 

and reliable too. 

Clean, well-maintained trucks tell 

your customers that you care. 

A clean fleet of commercial vehicles 

sends a positive message of professionalism, 

reliability, safety, and 

security. 

Clean trucks represent the Brand, 

the company behind the Brand, and 

the products or services the trucks are 

hauling too! 

“Passive exposure” is happening all 

the time, on the road, at the traffic 

signal, and on every street, avenue, 

roadway, and boulevard where your 

fleet of trucks are seen. 

Take advantage of your ‘passive 

exposure’ by keeping your trucks 

washed and looking their best. 

You just never know who may be 

looking. 

Even the ‘lookers’ themselves don’t 

realize they’re looking! 

#4 

BEACONCLEANINGFL. 

COM/BLOG/ 

ROCKLEDGE, FL 

As a business owner, the way your 

building represents your brand is extremely 

important to you. You need 

your business’ exterior to look topnotch 

every time a customer passes 

by. Commercial pressure washing 

keeps your building and parking lot 

free of ugly dirt, mildew, and oil stains. 

But choosing the right company to 

provide you with high-quality commercial 

pressure washing can be tricky. 

Not all companies have the same standards 

of quality or customer service. 

And when you’re making a large investment 

in your business, you want 

to make sure it lasts a while. Here are 

four things to look for in a commercial 

pressure washing company: 

They’re highly 

recommended 

Look for a company who has a 

good reputation with existing pressure 

washing customers. You can look 

on Google, Facebook, or HomeAdvisor 

for reviews. And pay attention to 

the number of reviews, not just the 

quality of the reviews. Customers 

who took the time to leave reviews 

are extremely satisfied and dedicated 

customers - if a company has a lot of 

those, they have the track record to 

take care of you, too! 

If you want to be extra sure that a 

company will give you a high-quality 

job, ask the company for referrals. Ask 

their referrals about company’s prices, 

reliability, communication skills, 

and how the company treated their 

property. Talking directly to customers 

is an even better way to verify a 

company’s reputation. 

They can give you a 

free quote 

Most pressure washing companies 

are willing to give you a free quote, 

but a free quote is even more important 

for a commercial pressure 

washing job. When a company visits 

to inspect and give a quote, you can 

gauge their customer service and responsiveness. 

You can know what to 

expect if you hire them and get a feel 

for how much you’ll be investing in 

EXPERT ADVICE 

Neal Schaffer is an authority on helping innovative businesses digitally 

transform their sales and marketing. Founder of the digital marketing 

consultancy PDCA Social, Neal currently serves as a Fractional CMO to 

several companies. He also teaches at Rutgers Business School and 

the Irish Management Institute. He has almost 358,000 followers on 

social media. Here are some of Schaffer’s do’s and don’ts for your blog. 

DON'TS 

DO'S 

the pressure washing. 

When you get a free quote, remember 

- going with the lowest price isn’t 

always the best. Sometimes a low 

price means low quality service. If 

the company is rushing through the 

job or doesn’t have high standards, 

you may end up with extra costs for 

repairing things they damaged. But 

most commonly, cheaper jobs don’t 

last as long. That means you actually 

end up spending more money on 

getting more frequent repeat washes. 

Paying a little more for higher-quality 

work means you’ll save money on 

repairs and repeat washes. 

They use the 

right chemicals 

for the right surfaces 

• “Peddling company news (John, we’re happy you’ve been 

promoted to Sales VP, but keep it to your LinkedIn, mate). 

• “Churning out tediously planned SEO ‘content’ that 

reads like your repetitive friend after one beer too many. 

• “Blogging without promoting your content with 

all the trimmings (more on this later). 

• “Blogging is about building relationships. 

It’s about playing the long game. 

• “Spend time talking to that customer about topics 

they’re interested in. Topics that help them. Giving 

valuable advice. Then you’re positioning yourself 

as someone they rely on and trust. 

• “Don’t want to read an essay to get to the info you need. 

• “Fact. People have no time. 

• “If you want to get your point across and 

keep readers engaged, make it easy for them. 

• “Separate your content into well-thought-out 

headers and keep sentences short. 

• “Respond to comments. 

• “Collect emails 

• “Link readers to other blogs for even more valuable 

information. It will help your blog gain credibility. 

Linking to external sources, studies and data will 

give weight to the topic you’re discussing. 

• “Go deeper in to your content, expand your topic 

leaving no stone unturned.” 

Pressure washing isn’t necessarily 

straight forward. Different surfaces 

require different solutions and different 

water pressures. For example, 

if you want to degrease a concrete 

parking lot, you would use a different 

solution and water pressure than you 

would for removing paint or killing 

algae and mildew. And commercial 

roof washing requires a low-pressure 

nozzle, whereas you can use 

high-pressure nozzles for driveways 

and sidewalks. 

A professional pressure washing 

company will understand the nuances 

of all different kinds of surfaces 

and needs. They’ll be able to 

provide high-quality service that fits 

your property, and protects your roof, 

building, and landscape. 


www.WettSupply.com 651-340-7077 johnw@wettsupply.com 

Pressure washer pumps and accessories 

DIRECT SALES 

W 

Wett Supply 

651-340-7077 

A Nationwide Wholesaler 

with 30+ Years Experience 

We offer 

industry-leading 

vendor level 

discounted pricing 

& 

same-day 

many items. 

johnw@wettsupply.com 651-340-7077

RESERVOIR 

BLOGS 

They’re licensed and 

insured 

Like we mentioned earlier, commercial 

pressure washing isn’t straightforward 

- it requires extensive knowledge, 

training, and experience. With 

a company who isn’t licensed and 

insured, both you and the company 

are unprotected. If a pressure washing 

technician gets hurt on the job, you 

may be liable. If they damage your 

property, they don’t have insurance to 

cover the cost. Before you hire a company, 

make sure they have the proper 

licensing and insurance. Even if nothing 

goes wrong, you’ll have peace of 

mind knowing you’re protected! 

They use safe methods 

When you get your property pressure 

washed, you want to make sure 

the pressure washing company leaves 

everything in exactly the same condition 

it was when they started. But 

high water pressure washing can 

damage delicate property like roofs 

and plants. Soft washing is a newer 

and safer alternative to high pressure 

washing. It uses a highly effective 

solution and low water pressure to 

clean surfaces as effectively as high 

pressure washing. 

A professional pressure washing 

company will adjust their methods 

for the project. They’ll have a variety 

of nozzles and can use the right pressure 

for the specific job. Your property’s 

safety is a top priority for you, 

and it should be for your commercial 

pressure washing company, too. 

Choosing a commercial pressure 

washing company you can trust is a big 

decision. But with these 5 pointers, we 

hope you can find one that delivers quality 

above and beyond your expectations. 

#5 

SOCLEANWASHING. 

COM/CATEGORY 

/BLOG/ 

GREER, SC 

“When we think of pressure washing, 

most of the time it’s our driveways 

or front stoops at home. It’s not 

as common to think of pressure washing 

your business areas, but it can be 

even more important. Think of how 

much traffic from feet and tires that 

have traveled through. If you are a 

restaurant or apartment complex, it’s 

a crucial task! We’ll run down some 

of the dirtiest places we love to make 

look brand new again. 

#1 Drive Thrus 

How often can you say you have 

been to a drive thru that seemed 

clean? Unless the facility is new, we 

are betting that it’s one of the grossest 

places you can think of. All that stuff 

that comes out of your tailpipe causes 

black soot, aside from other remnants, 

on the side of the building and 

pavement. Leaving it be is a sure-fire 

way to turn your customers’ stomachs 

before they even get their food. 

Have the side of the building, curb, 

and drive pressure washed multiple 

times a year for repeat business or 

even any business at all! (We’ve seen 

some nightmare drive-thrus!) 

#2 Gas Stations 

As an essential business, a gas station 

sees more traffic than most other 

businesses. And it shows! You might 

have a hard time thinking of a gas station 

that you’d consider “clean”. All of 

them seem to be covered in a layer of 

grime and car fluids. Don’t feel bad if 

you are a gas station owner. It’s pretty 

standard. One thing you can do 

though is get it power washed from 

entrance to front door a few times 

a year. Patrons might drive an extra 

5 minutes to get gas or a snack in a 

clean environment! 

#3 Picnic Areas 

If you want to lose your appetite 

at lunch, just look at the ground or 

at a picnic table at a park or break 

area. Both can get gross with all the 

elements of the outdoors and human 

debris. A good pressure washing can 

draw employees and visitors back to 

enjoy their meals in the area again! 

Whether it’s a park or a workplace, 

you want people to enjoy their time 

there. Pressure wash picnic areas at 

least once a year! 

#4 Subways 

or Bus Stops 

It is typical of public transportation 

stops to be unkempt. Responsibility 

to keep it clean can often be put on 

the back burner. Never the less, it is a 

necessity for a lot of the population. 

If your city does not seem like it is 

pulling its weight in this aspect, write 

them a letter or give them a phone 

call. Recommend pressure washing at 

the next city meeting. Keeping these 

areas clean is a form of care that citizens 

will appreciate! It might even 

give a boost to the service, which 

helps the environment! 

#5 Parking Lots 

If you are a grocery store or any 

other retail store that gets a lot of 

traffic, your lot is bound to look like 

a disaster. Customers dropping jugs of 

milk and tons of cars driving over the 

pavement will give it a nice coating 

of yuck. Have the parking lots power 

washed a few times a year for happy 

repeat consumers! 

Bottom Line 

As insignificant as cleanliness feels 

next to low gas prices or emergency 

runs to the supermarket, it has a profound 

impact. We tend to feel much 

more positive and safe when we are 

not surrounded by filth. It can also give 

us a sense of pride and sureness on the 

decision they made to be in that area. 

In turn, it should create repeat traffic! 

#6 

APROPRESSUREWASH. 

COM/BLOG/ 

HOUSTON, TX 

“Customers will form their first 

impression of your retail business 

from its appearance, so it’s critical to 

keep your storefront looking its best. 

A clean, tidy storefront will draw 

potential customers inside. If your 

storefront looks dirty and unkempt, 

customers are likely to pass you by. 

That’s why discarded chewing gum 

is a big problem for business owners. 

Discarded gum makes your business 

look dirty and unhygienic, and is difficult 

to remove. Fortunately, a professional 

pressure washing company can 

help. Here’s why you should hire a 

professional for gum removal. 

Save Money 

You may think you’ll save money 

by trying to remove chewing gum 

yourself. However, without the right 

equipment, you may not be able to 


eliminate the gum stains. You may 

even damage the concrete and need 

to spend money to repair it. A pressure 

wash company will do the job 

right the first time, which will save 

you money in the long run. 

Save Time 

Cleaning chewing gum off the sidewalk 

takes a lot of time. If you don’t 

have the right cleaning experience 

and equipment, you can spend hours 

trying to remove gum. By hiring a 

professional cleaning company, you 

won’t need to spend time on gum removal. 

You can focus on what’s important—running 

your business. 

Best Equipment 

Most business owners don’t have 

power washing equipment on hand. 

Removing gum is difficult without 

the right tools. A power wash contractor 

will have the right equipment 

and the training to get the job done. 

That’s why it’s best to rely on professionals 

to remove chewing gum. 

Better for the 

Environment 

Many people rely on harsh chemicals 

when they attempt to remove 

gum on their own. Chemicals may 

not work well and can harm the environment. 

A power wash company can 

provide an environmentally-friendly 

solution to gum removal.” 

#7 

214PRESSUREWASHING. 

COM/PRESSURE- 

WASHING-BLOG/ 

DALLAS, TX 

“While the Dallas-Fort Worth area 

isn’t exactly flush with rainfall, knowing 

your luck, you might schedule a 

power washing appointment for the 

one day that the rain does come down. 

However, unlike many other appointments, 

a rainy day may not necessarily 

mean you need to reschedule a power 

washing session. 

Is There a Benefit 

to Power Washing 

in the Rain? 

While obviously no one likes to 

work in the rain and technicians 

won’t work in thunderstorms where 

it may be dangerous, rain can only 

help the power washing process. 

Reduced Drying Time 

On rainy or even just overcast days, 

the drying time for the detergent-laced 

water used in power washing is greatly 

reduced. This means that it has more 

time to sit on the surface of your home 

and do its job. This can produce better 

results and may help the technician 

complete their work faster as they 

may need to make less passes. 

Better Visibility 

The immediate benefit to the power 

washing technician on rainy days 

is that there is no sun shining in their 

eyes and it is a little cooler out. However, 

overcast days also reduce shadows 

on the house so they can make 

sure that they get every last spot clean. 

Will Rain Reschedule 

a Power Washing 

Appointment? 

While a rainy day won’t necessarily 

stop a technician from doing their job, 

they may reschedule if the weather is 

going to be poor for a long period. 

Moments of scattered thunderstorms 

or heavy rain may result in the tech- 

Spray Non-Corrosive 

Reel – Manual and 

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hannay.com | 877-467-3357 

HNY80604 PressureWashNews_March2021_HPH_SNC_VF.indd 1 

VOL. 3, NO. 3 | SUMMER 2021 | PRESSURE WASH NEWS 2/9/21 | 2:40 27 

PM

RESERVOIR 

BLOGS 

nician waiting in the truck to finish 

the job. However, if it is planned for 

multiple hours, they may have to reschedule 

your appointment.” 

#8 

POWERWASHRI.COM 

/BLOG/ 

WESTERLY, RI 

With Spring comes all the associated 

home projects that require ladders, 

such as home power washing, 

roof repairs, and many other maintenance 

tasks. Along with this wave of 

home improvement bliss, the number 

of ladder-related injuries across the 

country soars. More than 164,000 

people in the US will receive emergency 

room treatment from ladder-related 

injuries this year. A majority of 

these mishaps result in cuts, bruises, 

and fractures, but more than 400 annual 

fatalities occur from ladder-related 

accidents. How do all these accidents 

happen, and more importantly, 

how can they be avoided? According 

to OSHA (Occupational Safety and 

Health Institute), all ladder accidents 

are preventable. 

For some people, the thought alone 

of climbing a ladder can be terrifying. 

The danger of falls and severe injury 

is enough for many homeowners to 

leave tasks that require a ladder to the 

pros. But if you enjoy DIY and need 

to fix a shingle or replace a bulb in a 

floodlight fixture, you’re probably going 

to grab your ladder and head up. 

If this is you (or your husband), read 

on to find out ways to stay safe while 

reaching new heights on your project. 

Basic Ladder Safety 

Select the Right Type of Ladder 

Like most other projects, picking 

the right tool can make all the difference 

when it comes to safety. One 

factor when selecting an appropriate 

ladder is its weight capacity. Make 

sure your weight doesn’t exceed the 

limit of the ladder. Just as important 

when selecting the proper ladder for 

your task is the necessary height of 

the ladder. Never place a ladder on 

something to extend its height and 

never stand on the top rung. 

Inspect Your Ladder 

for Wear or Damage 

Though it may surprise you, ladders 

have a shelf life. Over time, the stress 

of being climbed (or the toll from sitting 

under your deck for the last 12 

years) can cause a ladder to weaken or 

crack. Damaged ladders are hazardous 

as they can easily break while being 

used and cause serious injuries. Make 

sure to inspect each ladder before use 

thoroughly. If you find damage, do not 

use the ladder until having it repaired 

to the manufacturer’s standards or 

better yet replacing it. 

Use Your Ladder Correctly 

Human error is, by far, the leading 

cause of ladder mishaps. 50% of all 

ladder-related accidents are due to individuals 

carrying items as they climb. 

Never use a ladder in any way other 

than what the manufacturer intended. 

While using a ladder, always maintain 

3 points of contact with the ladder to 

ensure stability. Also, never attempt to 

reach for something while on the ladder. 

It is much safer to get off the ladder, 

move it, and then climb back up. 

Place Your Ladder Correctly 

Make sure that when positioning 

a ladder, the ground you place it on 

is level and firm. Never lean a ladder 

against a window or unstable surface. 

Place a straight or extension ladder 1 

foot away from the surface it’s resting 

on for every 4 feet of the ladder’s 

working length, the distance along 

the side rail from the ground to the 

top support point. Refrain from placing 

ladders in front of a door that is 

not locked, blocked, or guarded. 

Ask for Help and Know Your Limits 

To ensure your ladder remains secure, 

it’s always a good idea to have 

a helper support the base. Like many 

DIY tasks, it pays to ask for help. An 

extra set of hands goes a long way to 

ensure you are safe. 

Final Notes 

This list is by no means exclusive. 

Remember, always be alert, aware, 

and don’t take chances. Using a ladder 

takes practice and care; know 

when to leave a task to a professional. 

If you feel you are in over your head, 

there’s no shame in stopping and asking 

for help. Your family, your physical 

well-being, and your wallet will 

thank you. 

#9 

NEPTUNECLEAN.COM/ 

BLOG/ 

VIRGINIA BEACH, VA 

“Can you spot 

treat my roof? 

I get this question often and my 

answer is always the same. Customers 

ask me to treat only the section 

of roof that has the worst algae 

growth. In most cases it’s the northor 

east-facing side of the home. I understand 

the question. Homeowners 

are always looking to save money and 

why treat the entire roof if only half 

of it has an algae outbreak. There’s 

only one problem. 

Like I’ve mentioned in previous 

articles about Roof Cleaning, the algae 

causing the black streaks on your 

roof is actually a cyanobacteria called 

Gloeocapsa Magma. Once the bacteria 

become noticeable, the stains 

will continue to worsen as the bacteria 

colony grows with gravity pulling 

it downward resulting in smearlike 

stains running down your roof. 

The spores are spread through the 

air and deposited on your roof. This 

means that it can be present on the 

entire roof but may only thrive on 

the north- or east-facing sides. If you 

spot-treat what you can see, what you 

can’t see will soon spread to the recently 

treated areas. So, no I do not 

spot-treat roofs. If I did, my customers 

would be calling me back in a few 

short months to ask me why the black 

streaks are back. 

#10 

GRIFFSSERVICES.COM/ 

CATEGORY/ 

POWER-WASHING-BLOG/ 

ELKRIDGE MARYLAND 

“One problem that a lot of people 

deal with in Maryland is overgrowth 

on walkways. During certain parts of 

the year, the consistent moisture in 

the air and on the ground can cause 

moss and algae to grow on concrete. 

While fungus growth doesn’t harm 

the surface, there are other problems 

that can pop up if you let it go on untreated. 

Besides this problem being 

unsightly, it can also cause severe hazards 

for you and your family. 

Keep reading to learn why it is important 

to keep walkways and your 

driveway free from moss and algae 

growth. 

Moss and Algae 

Make Walkways Slippery 

Probably the biggest problem people 

face when dealing with this type 

of growth on a sidewalk or driveway 

is that it makes the surface extra slip- 


pery. If you’ve ever been at the edge of 

a pond or a lake and tried to stand on 

a rock that has been there a long time, 

you’ll know what we mean. It might 

not be a huge or apparent issue on 

sunny days, but an algae or moss-covered 

walkway on a rainy afternoon can 

easily become a tripping hazard. In 

turn, this could lead to serious injuries 

for you and those you love. 

Permanent 

Discoloration 

Fungi growth doesn’t exactly cause 

damage to the structural integrity of 

your concrete driveway or walkway. 

However, when left untreated, it can 

cause permanent discoloration. If this 

happens, the only way to take care of 

the issue is to have the spots repaired 

or replaced. In certain extreme cases, 

this could mean having to remove the 

old concrete and pour new, which 

is very costly. Instead, having a professional 

pressure washing company 

take care of the problem for you before 

it becomes a big deal is a much 

more cost-effective option. 

Overgrowth of Moss 

and Algae Just Looks Bad 

Finally, there’s aesthetics. You work 

hard to keep the exterior of your home 

looking nice. If you have an overgrowth 

of moss or algae on your always, it can 

seriously bring down the overall curb 

appeal of your property. Leaving fungi 

overgrowth untreated simply looks like 

you don’t take care or pride in keeping 

your investment looking nice. 

Damage to Historic 

Homes 

We love our historic homes here 

in Maryland. However, the brick and 

stone materials used in building these 

residences also comes with a higher 

risk of growing moss or algae. While it 

might seem whimsical to leave it on, 

the damage could end up causing bigger 

problems for the underlying material. 

Instead, a nice soft washing is a 

safe way to clean these surfaces and 

keep your older home looking great.” 

#11 

COMPLETEPOWERWASH. 

COM/BLOG-COMPLETE- 

POWER-WASH/ 

HAGERSTOWN, MD 

“Tax season is here –adjusted for 

the lingering pandemic — and you’ve 

either received your refund or you’re 

checking your account for it to hit 

soon. Some may soon be doubly 

blessed, receiving a stimulus check 

in addition to the refund. Remember, 

the government stimulus is to pay 

bills and/or to “stimulate” the local 

economy. Hiring a local company accomplishes 

that objective. 

Nonetheless, now is the time to 

decide what to do with that “found 

money.” Usually it’s a decision to 

spend it or save it. Most will do a little 

of both, or pay off some debt. 

Well, we won’t argue with getting 

out of debt, but we will say that hiring 

a professional pressure washing 

company to “upgrade” your home’s 

appearance IS a great investment in 

your biggest investment. 

S A LS EA SL TM 

E S TM 

PARTS, SUPPLIES & EQUIPMENT 

Shop online at dultmeier.com or call today for your free printed catalog! 

Omaha, NE 1-800-228-9666 Davenport, IA 1-800-553-6975 


RESERVOIR 

BLOGS 

#12 

APLUSSOFTWASH. 

COM/BLOG/ 

CLEARWATER, FL 

“Knowing how to handle rust removal 

in a way that’s both thorough and 

safe for your exteriors is a useful tool 

in any homeowner’s kit. Rust removal 

can be trickier than most people think 

– especially if you have pavers that 

you’re trying to protect. With all of 

that said, it’s completely possible to 

carry out rust removal that’s both efficient 

and easy on your pavers. Today, 

we’re going over the most effective 

rust removal tools out there so that 

you can feel prepared and knowledgeable 

the next time you notice a 

rust spot on your property. 

Rust Comes 

in Many Forms 

When most people think of rust, 

they usually think of the copper-colored 

residue that’s produced when 

iron gets wet. That’s definitely true, 

and it’s the most common type of rust 

there is. With metal being a common 

component of most outdoor furniture 

sets and Florida’s signature year-round 

humidity, it’s no surprise that rust is a 

regular occurrence in many yards. 

That said, there are other types 

of rust, as well. For one, there’s rust 

that’s produced by battery acid. This 

kind of rust is especially common if 

you have golf carts or four wheelers 

on your property. When these vehicles 

get wet, it’s normal for battery 

fluids to find their way onto your pavers, 

producing a rust-like substance. 

Fertilizer can also be a common cause 

of rust. If you have a home garden, 

leaving behind fertilizer residue can 

lead to small rust spots popping up 

on your pavers overnight. 

What to Do About It 

Dealing with rust can seem like 

a pain, especially when it comes to 

striking that balance between getting 

all of it off and preserving the structural 

integrity of your pavers. That’s 

why it’s so important to find a cleaning 

solution that’s tough on rust but 

totally gentle on your surfaces, helping 

them to stay clean and structurally 

beautiful at the same time. 

In order to get the best results with 

any exterior cleaning project, call in a 

professional. Their custom solutions 

can be tailored to your paver type in 

order to help guarantee that the application 

is never too harsh. Beyond that, 

always work with a professional who 

uses Front 9 Restoration products to 

remove rust. Front 9 is a world-class 

rust removal solution that manages to 

completely get rid of rust stains without 

causing damage to your pavers, 

whether they’re as tough as concrete 

or as malleable as ceramic. Rust is the 

most difficult stain type there is to remove; 

when it comes to getting rid of 

it, take no chances. Front 9 Restoration 

grants you the peace of mind of knowing 

that cleaning away your rust won’t 

come at the expense of your pavers. 

Honorable Mention 

• pressurewashingjax.net/blog 

• cleansavannah.com/blog 

• prowashnashville.com/blog/ 

• kleanwaypressurecleaning.com/ 

kleanway-blog/ 

• powerwashingbeauchamp.com/ 

blog/ 

• pressurewashingclearwater.com/ 

blog 

• superiorwash.net/high-quality-apartment-complex-cleaning/ 

• propelpressurecleaning.com/blog/ 

• softworkspowerwashing.com/blog/ 


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