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Reservoir Blogs Introducing the Top 12 Bloggers in the Pressure Wash Industry BY DREW RUBLE You like reading about your industry, picking up tips, and learning something from another professional’s experience. (After all, if you didn’t, PW News would be out of luck!) A great way to accomplish all that is to bookmark a few favorite blogs being curated nationwide by pressure wash operators just like yourself. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. It does that by inexpensively driving traffic to your website and providing opportunities to attract more perspective customers. Key to it all, though, is good content that customers need when making a decision on whether to hire an exterior cleaner (and who to hire). Are blogs still relevant in 2021? The statistics point to a resounding “yes.” • 409 million internet users read about 20 billion blog pages monthly • 53% of marketers prioritize blogging as their primary content marketing strategy • blogging 12% increase in the last 5 years • 77% of internet users worldwide like reading them • People in the United States alone read blogs 3X more than emails • the number of bloggers in the US is presumed to rise to 31.7 million this year (2021) from 31.2 million last year (2020) • Blogs are the 5th most reliable source of information on the internet • 63% of consumers have purchased items because they were recommended in a blog post • nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts • additionally, 82% of businesses admit that blogging is critical to their business There are many good blogs about pressure washing dotting the web. Feedspot maintains a media database of more than 100,000 influential bloggers in over 1,500 niche categories, including pressure washing. We took a list at Feedspot’s most recent list of top pressure wash bloggers as well as completed some research of our own on blogs nationwide. The result is this RANKED list of the one dozen top bloggers providing content in the pressure wash industry. And for each blogger selected, we have included an excerpt on an interesting topic from one of their recent blog entries. Enjoy! 18 | PRESSURE WASH NEWS | VOL. 3, NO. 3 | SUMMER 2021
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