Jewellery World Magazine - August 2021

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By Kirsten Ehrlich Davies LAUNCHING INTO A NEW SEASON Mike Granshaw, General Manager of Palloys, gives his expert advice on how to design and launch your next jewellery collection. Palloys While Australians hibernate through a winter of self-isolation, the jewellery industry is looking ahead to a brighter time, as they gear up to launch new collections and ranges ahead of the Christmas and Summer 21/22 seasons. Mike Granshaw, general manager of Palloys, says that offering new collections to customers is very important, and that the jewellery industry could follow the example of the fashion industry by bringing at least four ranges to market per year. “Collections don’t need to be massive and take over the whole store,” Mike said. “Start small and build up from there.” New technologies allow jewellers to achieve this without looking overseas. Indeed, recent times have brought new opportunities in this regard as more and more consumers actively seek to support local manufacturers and buy local. Palloys is the largest jewellery manufacturer in Australia, partnering with jewellers and retailers to design, manufacture and launch their upcoming ranges from the initial concept right through to delivering the finished piece ready to present to the end customer. Finding inspiration Every jeweller and retailer find their own unique source of inspiration, often developing a signature theme that individualises their brand. Mike says that Palloys’ clients build collections inspired by nature, art, architecture and fashion and sometime reference long-held traditions. “The Palloys Design team can partner with you to design and manufacture your dream collection, delivering the highest quality finish for your customers.” CAD technology has become instrumental in bringing these visions into reality, in an efficient and cost-effective manner. “CAD technology has enabled jewellers and retailers to create complex designs with precision, making production quicker and more affordable than ever before,” said Mike. “The sky is the limit when it comes to using CAD for jewellery, but the importance of designing for the casting process and with the bench jeweller in mind is often overlooked. Above and right: Livadi, by Palloys 28 jewellery world - August 2021
BDS_Ad_280x96_jul2021.pdf 1 13/7/21 11:14 am 481023 “When you design your next range with Palloys, you can work directly with the industry’s most experienced design team, who work hand in hand with the team who casts, and can even finish the jewellery.” 481026 Appealing to the target customer Any customer-facing jewellery business needs to identify their unique customer demographic, so they can focus on meeting their customer’s demands. “Partnering with Palloys brings together the jeweller’s customer expertise and our ‘design to finish’ capability to produce product ranges that are relevant and tailored to the target customer profile,” said Mike. 481024 Sterling Silver 18ct Rose Gold or 14ct Yellow Gold Natural Pearls 481018 481028 Customer feedback can be applied to ensure that future product ranges continue to appeal to the target customer. In any product range, some individual products will stand out, and Mike says it is important to recognise and act upon this information drawn from customer response. “As each range is brought to market the customer feedback and sales performance statistics are extremely important in building future products and ranges,” said Mike. “The Palloys Design team is supported by unmatched printing capacity, producing the industry’s highest resolution in both wax and resin, which means less time spent cleaning up at the bench and less gold and silver ending up in the sweeps! We can educate you on the best practices to create the most reliable CAD designs, including where to sprue, ideal prong heights and widths and the recommended depths for engraving.” 481025 481022 481030 Authorised Preferred Supplier of 1300 668 260 belladonnasilver.com.au
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Jewellery World Magazine - August 2021

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