NSP 2020-21 Annual Report

Annual Report
2020–2021

Vision + Mission
The vision of National School Project is to see a student-led, church-supported
campus awakening to the love of Christ at every public school. Since 2004, NSP
has seen nearly 10,000 students from more than 385 schools give their lives to
Christ through on-campus, student-led outreach events.
Meant for More, our three-year initiative launched during the summer of 2019, is a
nationwide movement of students sharing Jesus with students at school.
Our goals for this campaign are to give 1 million students the chance to hear the
gospel before they graduate, and see the mission expand to 12 major cities and
450 high schools.
In this report, we are pleased to update you on our second year of the campaign
structured around three pillars of progress: Mission Expansion, Digital Multipliers,
and Capacity Builders.

What’s Inside
Greetings from NSP
Letter from the President..................................... 1
Campaign Progress
Mission Expansion..............................................5
New Frontiers...............................................................5
Mapping Growth..........................................................7
Stories of Impact from Our Current Areas..............9
Expansion Cities...........................................................9
Tucson........................................................................ 11
Dallas-Fort Worth Area............................................ 13
Los Angeles................................................................ 15
Chicago....................................................................... 17
SF Bay Area................................................................ 19
Digital Multipliers.............................................. 21
Digital Outreach......................................................... 23
Capacity Builders.............................................. 25
Finances & Leadership
Financial Update............................................... 26
Letter from the Founder & CEO.......................... 27
Leadership Team............................................... 28

A Letter
from the
President
It’s been two years since
we launched our Meant for
More Campaign. Today, I’m
excited to update you on the
progress the Lord has given
since launching, especially
how He has been at work
even in this challenging year.
God sustained the ministry.
God advanced the gospel.
God moved the mission
forward in new areas.
1

God Sustained the Ministry
God provided all we needed during a difficult year. There were some lean months in the early
days of the shutdown, but we praise God for keeping our doors open and the mission moving
forward. Thank you for standing with us as, together, we raise up young people to bring the
hope of Christ to students across the country.
Given the impact 2020 had on school closures across the nation, we decided to extend our
Meant for More Campaign by one year, taking us into 2023 instead of 2022. We are confident
that the Lord is still leading us towards our original goal of giving 1 million students at
450 schools in 12 cities the opportunity to hear the gospel, and that this is a reasonable
adjustment to keep us on track with those goals.
God Advanced the Gospel
Last summer our staff studied Philippians together. In it, the Apostle Paul was candid about
the challenges he was facing. He wanted to be preaching the gospel in stadiums around the
world, but he was confined to a small prison cell. From a human perspective, that’s a setback.
But Paul assures them in Philippians 1:12 saying, “I want you to know what has happened has
actually advanced the gospel.” Throughout the chapter, we see 3 ways God advanced the gospel
through the “setback” Paul faced.
1. Believers became bolder to witness.
2. More believers stepped up to lead and preach.
3. People were reached who would not otherwise have been reached.
We have seen God use this year in similar ways in our own ministry. Students grew in boldness
and more students stepped up to share the gospel with their peers. As many of the normal
ways of reaching their peers were unavailable, we saw students step up and share Christ in
ways that have required even more skin in the game for them.
Let me share a few ways students have stepped out in faith this year.
Online Christian
Club Meetings and
Outreach Events
Personal
Witnessing
Gospel
Conversation
Groups
Evangelistic
Surveys
2

First, students took their Christian club meetings and outreaches online. The world was still reeling
from the early days of 2020 and students were hungrier than ever for truth and hope. We even saw
students from other faith backgrounds join these online events.
Second, students continued reaching out through personal witnessing. In addition to personally
witnessing to their classmates, students went a step further by recording their testimonies and posting
the videos on their social media—no small feat for a young person!
Third, while large in-person outreaches on campus weren’t an option for every student, many led
small group evangelistic Bible studies and gospel conversation groups at local parks and even in their
backyards! Here their classmates had the space to ask some of life’s biggest questions about God.
Fourth, students sent out evangelistic surveys to their entire schools. These digital surveys prompted
questions about God, gauged students’ spiritual interest, and provided a natural way for student
leaders to reach out to students who expressed interest in God. Students diligently gathered the email
address of everyone at their school, divided the list between their leaders, and personally wrote to each
student. The surveys asked questions like “In your opinion, what makes life meaningful or purposeful?”
and “If you could ask God one question, what would it be?”
One of our student leaders who took this challenge is Xavier, a senior and Christian club president from
Green, OH. His leadership team sent surveys to every student on their campus and over 200 responded.
Many of these students went on to attend the club’s Meant for More Week in May.
One of the most unexpected ways that God advanced the gospel to reach students who otherwise
would not have been reached was through a new online outreach initiative. As our
mission field became restricted overnight, God simultaneously opened new doors to reach students
with the gospel online.
This year, we launched a brand new outreach site for our Meant for More Campaign at MeantForMore.
us. The website is full of testimonies from students and influential believers. It also provides students
the opportunity to chat with someone who cares. Trained “gospel coaches” are available 24/7 to
connect with students and share the hope of Christ with them.
In conjunction with this site, we also launched a series of social media ads featuring William Green,
former NFL running back for the Cleveland Browns and one of our most requested guest speakers.
In the ads, William speaks directly to young people and shares his story. Scan the QR code below to
view one of William’s ads now. In the last 6 months, William’s ads were seen by over 1.5 million people!
As these ads invite young people to click to hear more, they are brought to MeantForMore.us where
they can listen to William not only share his full testimony and present the gospel, but also personally
invite them to repent and believe. Head to our Digital Multipliers section to read more about the impact
our evangelistic content has had on social media this year, including the testimonies of students who
repented and were baptized as a result of it!
All told, by God’s grace and your partnership,
the evangelistic content we’ve put on social
media has been seen over 18 million times!
3

God Moved the Mission Forward
God sustained the mission, He advanced the gospel, and, finally, He moved the mission forward.
This year, we reinvented our entire playbook, trained students in brand new outreach strategies,
and did all of this in a context we’ve never seen before. While these new strategies didn’t fit within the
parameters of our standard tracking mechanisms, we are excited to share about the way the Lord
moved this year through the many powerful stories you’ll find throughout this report.
This year, our staff in LA, the Bay and Chicago worked diligently to keep their schools moving
forward in the midst of ongoing shutdowns, while launching ministry with new schools. At the same
time, God provided full-time staff for two of our expansion cities—Dallas, TX, and Tucson, AZ. Within
months of these new staff joining, we were able to launch ministry with students from 14 new
schools in these areas! And we’ve been able to partner with churches and coach students in our
target cities of Phoenix, Sacramento, and Minneapolis.
By God’s grace, we’ve also been able to break ground in two more of our target cities—Tulsa and
Oklahoma City, OK—while unexpectedly launching ministry in San Antonio, TX, and Boston, MA, as
well. To top it all off, God opened doors for us to challenge thousands of students at three major
Christian youth camps in Oklahoma, Colorado, and Ohio to join the Meant for More Movement and
commit to reaching their schools for the very first time this summer.
In this year’s Annual Report, we celebrate what God has done and we’re profoundly grateful for the
way He has sustained and advanced the mission this year. With that, we have a strong urgency
to continue moving the mission forward. We look around today and see students hurting and
more hopeless than ever before. We see so many working zealously to promote lifestyles that are
destructive and deadly to students’ lives, and see cultural forces at work that would love to limit
or prohibit free expression of faith on campus, but we also see a huge opportunity. Schools are
reopening and student leaders are ready.
Thank you for your partnership throughout 2020-21, and for all that you’ve done to help reach
students with the life-changing news of Jesus Christ.
Sincerely,
Mark Hopson
President, National School Project
4

Mission
Expansion
New Frontiers
This year, our ministry continued to expand in our
current and target areas. In this section, we’re
specifically spotlighting our “New Frontiers”:
areas in which we broke ground this year, and
areas where we’re excited to see the Lord
continue to establish us in coming years.
This map highlights the schools of all
the students who attended our Meant
for More breakout sessions at Super
Summer. Students from the schools
marked in yellow expressed interest
in learning more!
5
After Super Summer, students attended a
vision lunch to learn more about the Meant
for More Movement. The students pictured
here officially signed up and are excited to
be student leaders this fall!
Oklahoma
This year, we partnered with Barry Williams and Next
Generation IMPACT (NGI) as we broke ground and began
building key ministry relationships in Oklahoma. NGI is
a like-minded ministry whose vision is “to see each next
generation set its hope on God.”
In June, we had the opportunity to challenge hundreds of
students at the Super Summer youth conference to join
the Meant for More Movement and reach their campuses
with the gospel. For 3 weeks in a row, our team led a
Meant for More workshop at the camp. 222 students said
they want to learn more and 60 said they’re interested in
joining the movement.
When asked what brought him to the workshop, one
student said, “I heard about Meant for More from another
student at Super Summer. I’m here in the hopes that
Meant for More will help me reach more people at my
school. I heard that they were able to create a club that
helped save other students at their school.”

San Antonio, Texas
This summer, we took our first steps towards launching
ministry in San Antonio, TX. We are honored to have a
brother in Christ with over 40 years of ministry experience
with Cru and Jesus Film International relocating to San
Antonio to take a leading role in this project.
In June at Oakwood Church in New
Braunfels, TX, Josh McDowell (far left)
challenges local pastors to partner with
the Meant for More Movement.
To help us get things underway, world-renowned Christian
author, speaker, and leader, Josh McDowell, will be
partnering with us through the fall. In June, Josh spoke at
two local churches in San Antonio, sharing the ministry and
vision of National School Project with nearly 250 pastors
and church members.
Massachusetts
The Lord blessed us with a strategic connection with
the Massachusetts Family Institute this year. Through
them, we’ve already made strong connections with
students and youth pastors in the area. Eric Campos,
an assistant pastor at Westgate Church in Weston, MA.
who volunteered with NSP as a college student, joined us
during our virtual Boston Gathering on June 29.
“Thinking about NSP in Massachusetts is really exciting,”
said Eric. “This could be the spark for a transformational
generational impact. Let’s get into the high schools...
Let’s get the gospel out there. Let’s see what God can do.
I would love to see this take off in multiple directions for
all of our churches.”
Pastors and youth leaders
gather together over Zoom
during our virtual Boston
Gathering on June 29.
6

Mission Expansion
Mapping Growth
During our Meant for More Campaign, our goal is to give 1 million students
from 450 schools across 12 cities the opportunity to hear the gospel before
they graduate. The map below highlights these 12 cities and our progress in
each. Head to page 9 to read stories of impact from our some of our current
and target areas.
Minneapolis
Ottawa
Worcester
Irvington
Boston
Sacramento
Chicago
Green
San Francisco
Los Angeles
Phoenix
Tucson
Oklahoma City
Tulsa
Dallas-Fort Worth
Hinesville
San Antonio
Map Key
Current Areas
Target Areas
Distance Areas
7

Distance Areas
Beyond our current and target areas of ministry, students from across the
country stepped up to join the Meant for More Movement and receive training to
share the gospel at their schools. Here are stories spotlighting just a few of our
“distance areas” this year.
Ottawa, Canada
Sylvane and Lois joined the Meant for More Movement in December of 2020. They utilized
gospel surveys to begin gospel conversations with their friends and worked to leave the Bible
club at their school in capable hands after they graduated.
Worcester, MA
Tyra joined the Meant for More Movement last fall after participating
in a Digital Cohort. Over the past six months, Tyra has led two
conversation groups, used gospel surveys to share the gospel with
her friends, and is working to start a Bible club at her school.
Irvington, NJ
Derrick, a freshman, participated in our very first round of Digital Cohorts this year. “I’m hyped
to be in a cohort! I’m excited that this is a program that enlightens us to spread the gospel of
God! This is helping me to be more confident in myself and telling people that Jesus is the
only way, and there is no other way.”
Green, OH
Green High School’s Christian club not only ran regular club meetings
on campus, organized a Meant for More Night at a local church,
and sent gospel surveys to hundreds of their classmates via email,
but they also hosted a full-blown Meant for More Week on their
campus! Over 150 students heard the gospel at the event and dozens
expressed interest in taking their relationship with God to the next
level through baptism, attending a local church, and more.
Hinesville, GA
Ashley and Teyah, co-presidents of the Bible Club at Bradwell Institute
joined the Meant for More Movement in December of 2020 and have
since fully adopted the mission of reaching their school for Christ. In
the past six months, they’ve led two conversation groups and have
used gospel surveys to initiate conversations with their classmates.
8

Stories of Impact from
our Current Areas
Kicking off our “Stories of Impact” section are Sacramento, CA, and Phoenix, AZ—two cities that
we were blessed to launch ministry in this year. On the coming pages, you’ll also read stories
from Tucson, AZ, and Dallas-Fort Worth, TX—two cities where, this year, we saw God answer
our longstanding prayers for full-time staff. Lastly, you’ll read stories from our current areas of
ministry including Los Angeles, Chicago, and the San Francisco Bay Area, where students and
staff are still going strong.
Sacramento and Phoenix |
Meant for More Nights Hit the West Coast!
Meant for More Nights are one of the outreach strategies our team launched this year to give
students a new way to share the gospel despite school closures. Not only do Meant for More Nights
give students the chance to host large-scale outreach events at their local church, but they also give
youth pastors a powerful opportunity to come alongside their students and help them take the next
step in their faith.
This year, students across the U.S. hosted Meant for More Nights at their local churches. Two of
these events were in Phoenix, AZ, and Sacramento, CA.
Sacramento, CA
Abby and Brooklyn are sophomores at Lincoln High School in Sacramento, CA, and returning
members of the Christian club at their school. At the end of April, both girls shared their
testimonies at a Meant for More Night hosted by their club, Foothills Bible Church, and The Salt
Mine Church.
“Our main focus this year was to spread the gospel in a way that God would want it to be spread,”
said Brooklyn. She and Abby actively shared about the event on their social media accounts
leading up to it, and they even reached out to a Latter-Day Saints (LDS) classmate, personally
inviting him to attend.
That night, not only did their LDS friend attend, but he also prayed to give his life to Christ!
“I had been praying for him a lot before that night,” said Abby, “so it was really cool.” In addition to
their LDS classmate, two middle school students also accepted Christ during the event.
“One of the things I love about the gospel is that when you share it, you feel this happiness
that compares to nothing else. Abby and I call it ‘Jesus Joyful’,” said Brooklyn. “I definitely felt
‘Jesus joyful’ that night. Seeing people receive the gospel is so encouraging—it makes you
want to go tell everybody!”
9

Carlos (second from right), poses with the team of student
leaders who organized their Meant for More Night this
spring. The students are joined by their Youth Leader and
Coach, Jason Hussong (second from left), and NSP’s
Expansion Director, Devin Long (far left).
Phoenix, AZ
Carlos is a junior at Millennium High School in Phoenix, AZ, where he served as the vice president of
the Fellowship of Christian Athletes (FCA) this year. In May, Carlos and the FCA Club hosted a Meant
for More Night at Desert Springs Community Church with the help of a handful of other students at
the church who attend nearby Desert Edge High School. Over 150 students attended the event and
16 recommitted their lives to Christ.
“It was a little nerve-wracking putting so much time and energy into the event and not knowing how
many people would show up,” said Carlos, who shared his testimony at the event. For two months,
the FCA club met every other week as the five club leaders and their Meant for More Coach worked
to plan the event together.
“After sharing my testimony, one student came up to me and said, ‘I didn’t know that other people
felt the way I did. It’s comforting to know that other people are with me in this.’ Just that one
student’s response was enough to make everything worth it.”
The event received tons of positive feedback from both Christian students and seeker students, said
Carlos, and they are looking forward to hosting another Meant for More Night soon.
10

Tucson |
Students Launch First Christian Club On Campus!
Last year, God answered our longstanding prayers for a full-time staff member in the Tucson
area through Breanna Loveland. Despite joining staff in the midst of one of the most unusual and
challenging years, Breanna did amazing work establishing ministry in the Tucson area as our firstever
Tucson Chapter Director. A highlight for Breanna was coaching a student to start the very first
Christian club on her public school campus.
Hallie is a senior at Catalina Foothills High School (CFHS) in Tucson, AZ. She and her friend Lauren
felt called to shine the light of Christ on their affluent campus where many students have easy
access to drugs and alcohol. After connecting with Breanna and Misha, a Lead Coach in Tucson,
through their local church, the girls began receiving coaching to help them start a Christian club on
their campus.
“Through Breanna and Misha, we were really encouraged, blessed, and
emboldened to start a Bible study at our school,” said Hallie.
Hallie and Lauren named the club “Club Hope”—a nod to the “Club Hope” that Breanna founded
back when she was a senior in high school. As they prayed for the Lord to provide them with a
teacher advisor to make their club official, Hallie and Lauren started hosting a weekly Bible study in
Lauren’s backyard and inviting their classmates to attend. To their surprise, they had 10-15 students
coming every Friday night, many of whom did not know Jesus.
Although their club wasn’t officially recognized on campus yet, Hallie and Lauren wasted no time
getting started sharing the gospel and making an impact in the lives of their classmates. In May,
they helped organize a Meant for More Night at Hope Community Church (Hallie’s home church)
alongside Christian students from four other public schools in the area. 62 students attended the
event!
“It was awesome to see God working in the hearts of those students
and get to be used by God in that,” said Hallie. “Although Lauren and
I are graduating this year, we are excited about what God’s going to
continue to do through the club!”
Just before the school year ended, God answered Hallie and Lauren’s prayers through Ms. Perez,
a teacher at CFHS who is “all in” to sponsor and support the students leading Club Hope next year.
Hallie and Lauren’s younger siblings, Loni and Kaden, are excited to take over Club Hope this fall.
For their very last club meeting of the school year, Club Hope was able to meet on campus in Ms.
Perez’s classroom as an officially recognized club. Praise God!
11

Breanna, our new Tucson Chapter Director,
moved to Arizona with her husband, Eric, in the
fall of 2020 when she felt God calling her to join
full-time staff with NSP.
Club Hope meets together in Lauren’s backyard
during a Friday night Bible study.
(From left), Breanna, Lauren, Hallie, and Misha,
meet together during a coaching session this year.
This year, our Tucson team coached students at the schools
marked with blue icons. Schools marked with yellow icons represent
our “target” schools that our team is actively praying and working to
begin coaching next year.
12

Jonathan and Katie Medina felt the Lord calling them to
join full-time staff with NSP in 2019. With over 10 years of
youth ministry experience under their belts, we were blessed
to have them come on-board as our first Dallas-Fort Worth
Chapter Directors this year!
This year, our Dallas-Fort Worth team coached students at
the schools marked with blue icons. Schools marked with
yellow icons represent our “target” schools that our team is
actively praying and working to begin coaching next year.
Emily (far right) and David (second from left) pose for a photo
during a Meant for More Night at her local church. This event took
place just two weeks before David accepted Christ.
13

Dallas-Fort Worth |
Deaf Student Accepts Christ
Despite joining staff the week before the world “shut down,” Jonathan and Katie Medina, our firstever
Dallas-Fort Worth chapter directors, went above and beyond connecting with churches and
coaching students this year. One student they had the opportunity to coach this year is Emily, a
senior at Weatherford High School in Weatherford, TX.
While most of her classmates were coming down with “senioritis,” Emily felt called by God to do
something big before she graduated. During her last semester of high school, Emily started the
first Christian club on campus, gathering the needed signatures and finding a teacher advisor all
in a single afternoon.
One day at lunch, Emily noticed David, a deaf student, sitting by himself. Knowing that she and a
few of her friends could sign, Emily invited David to sit with them. They quickly became friends.
In the following weeks, David regularly asked Emily and her friends questions like “Why are you
a Christian?” which created some amazing witnessing opportunities. As the club members took
turns answering, David’s school-appointed interpreter (who is not a believer), would have to sign
each and every word of their responses!
Before long, David started attending youth events at Emily’s church. At one event, Emily was
singing on stage with the worship band when she looked into the audience and saw David
approach their youth pastor. David signed, “I want to be a Christian.”
After the service, Emily had the chance to connect with David and talk about the life-changing
decision he had just made. David signed, “I wouldn’t be a Christian right now if you hadn’t
invited me to lunch. Thank you.”
“It would’ve been an easier choice for Emily to want to just ‘get
through’ her senior year,” reflected Katie. “For her to make a different
choice shows a lot of people, not just high school seniors, that it’s not
too late to really have an impact for the Lord and to really make the
most of the platform that you have in the season you’re in.”
Emily is excited to continue being part of the Meant for More Movement after graduation and
be there for the underclassmen carrying the club forward in the fall.
14

Los Angeles | Lighting the Way at Glen A. Wilson
Our team began coaching the Christian club at Glen A. Wilson High School back in 2019. For two
years, the club was led by the same core group of leaders...and then Covid-19 hit. By the grace of
God, the club survived despite school shutdowns, but it was now being led by seven brand new club
leaders during one of the most uncertain seasons yet. These seven leaders were from seven different
churches, but they were all united around the shared vision to see their club, Campus Light, grow and
help people follow Jesus.
Chris, a junior and club president, launched Campus Light before administration had officially
announced its guidelines for student-run clubs during the digital learning period. Because of their
early action, Chris and his two advisors helped push for certain policies that enabled Campus Light to
meet early and often.
Campus Light quickly launched seven bible studies where they equipped other Christian students to
share the gospel and initiate gospel conversations with their friends. Through their efforts, several
non-Christian students said “yes” to learning more about Jesus this year. They began meeting weekly
to watch the Alpha Series together. This 11-week discussion-based program walks students through
the basics of Christianity, including topics like Jesus, sin, the Bible, and the purpose of life.
Joseph, a sophomore and Campus Light leader, led a conversation group that several of his non-
Christian friends, including an atheist and a Muslim student, attended. When asked about their
experiences in the conversation groups, many seeker students shared that these discussions were
the first meaningful and interesting “religious” experiences they had ever been a part of.
“At first, I was apprehensive about talking to my friends about Christ,”
said Joseph. “After I took that first step and just went out and invited
them, God and Christianity have become topics brought up way more
in our conversations. As a byproduct, I feel way more confident talking
about my faith to not only my friends, but anyone.”
In addition to leading gospel conversation groups, Campus Light continued weekly club meetings to
which students constantly brought new friends to come and hear about Jesus and the gospel. They
even recorded and shared their testimonies on the club’s Instagram!
Campus Light’s club leaders (Chris, Delaney, Joseph, Jake, Jen, Karsten, and Kaitlyn) are excited to
return in the fall and be some of the first to greet students back to campus!
15

Chris, a senior and president of Campus Light, shares the
Word live on their club’s Instagram page as part of the Pray 5
Challenge. His video was seen 59 times by his peers!
Joseph, a sophomore at Glen A. Wilson High School, led a
gospel conversation group with several of his non-Christian
friends this year, including a Muslim and an atheist student.
This year, our LA team coached
students at the schools marked
with blue icons.
16

Chicago sophomore, Angelina, felt called by God to launch
a Bible study at her school this year.
Angelina (second from left) sits down with her parents and
Jon Cox, IL State Director, during a filming day this spring.
Angelina shared her story during our Meant for More Virtual
Fundraiser in May.
This year, our Chicago team
coached students at the schools
marked with blue icons. Schools
marked with yellow icons represent
our “target” schools that our team
is actively praying and working to
begin coaching next year.
17

Chicago | Angelina Discovers Her Purpose
Angelina is a sophomore at Kennedy High School in the southwest suburbs of Chicago. This
spring, she felt called by God to launch a Bible study at her school and do more to make an
impact for the gospel.
“When I first got the idea to start a Bible club at my school, I didn’t know how it was going to
look,” said Angelina. “But, through the help of NSP, I learned that leading a club means serving
those in my club.”
Kate Cordova, one of our new staff members this year, personally coached Angelina as she took
the first steps to start her club. Before long, she started seeing students from many different
walks of life come to the club. She especially noticed a spiritual hunger in two of her friends,
Mayerlyn and Kaitlyn, whom she invited to attend Easter Sunday service with her.
“They both ended up coming and I could just see how God was touching their hearts through
the service. At the end, our pastor asked if anyone would like to receive Jesus and they both
raised their hands! Marilyn rededicated her life to Christ and Caitlyn gave her life to Christ for
the first time.”
Angelina’s friends have continued to come to youth group and church since Easter Sunday, and
they’re hungrier than ever to grow in their relationships with God. The three girls meet every
Sunday to study the Bible together at a local park.
“Through this whole experience, I now believe that I have a greater
purpose. God is working through many students and many friends,
and that encourages me to want to spread the gospel. It’s grown my
compassion for others in wanting to see them grow, too! I’m very
grateful to NSP for giving me the resources to share the gospel and
for that I’m forever grateful.”
This fall, Angelina is excited for the club to be able to start meeting in-person and on-campus.
“I hope that we can spread the gospel to more students, even those who don’t attend our club,
and teachers as well.”
18

SF Bay Area | Muslim Student Accepts Christ
It’s no coincidence that “Youth Alive” is the name of the Christian club at Irvington High School.
From the very beginning of the shutdown through the 2020-21 school year, the leaders of Youth Alive
hardly skipped a beat and eagerly embraced new ways to share the gospel with their classmates.
Irvington’s Youth Alive Club is led by three powerhouse students: Sarah,
a senior and club president; Helen, a junior and vice president; and Sena,
a senior and worship leader.
Youth Alive kicked off the school year by going through the Alpha Series together (more on this
series on pg. 15). After a few sessions, Sarah realized that one of their club members might not
completely understand the gospel, although she calls herself a Christian. Sarah took the time to talk
with her, and the student gave her life to Christ for the first time!
“We have a huge chance to share the gospel with students we think already might know Jesus,” said
Sarah. “Since my classmate accepted Christ, she told me she sees everything differently. She doesn’t
just know God. She understands what He’s done for her and it has changed the way that she lives
her life.”
After the Alpha Series, Youth Alive put on a “witnessing blitz” during the fall semester and was able
to share the gospel with 60 people! This was a powerful moment for Helen, who was born and
raised in a Buddhist family. With the help of her NSP coach and fellow club members, she personally
shared the gospel with her mom and dad. Helen tells the full story in her Meant for More Story, which
she shared on social media. Scan the QR code below to watch!
Sena also had a great experience during Youth Alive’s “witnessing blitz.”
During the blitz, Sena was able to share the gospel with a Muslim classmate.
While he did not accept Christ right away, he continued to engage in gospel
conversations with Sena and asked big questions—he even had a dream
where he felt the Lord really speaking to him! On New Year’s Day, this
student gave his life to Christ. Praise God! Since that day, he has been
attending online church services and has read through all four of the
Gospels.
This fall, Youth Alive is excited to continue sharing the gospel and making the
name of Jesus known on Irvington’s campus. Helen will be leading the club
as president.
19

This year, our Bay Area
team coached students at
the schools marked with
blue icons.
Irvington High School’s Youth Alive club enjoys a
sunny afternoon in the park during their end-ofthe-year
team event on June 5th. For most of the
students, this was their first time being together
in-person all year!
Left: Sena is a senior at Irvington High School in Fremont, CA.
This year, she served as the worship leader for the on-campus
Christian club, Youth Alive.
Middle: Helen is a junior at Irvington High School in Fremont, CA.
This year, she served as the vice president of the on-campus
Christian club, Youth Alive.
Right: Sarah is a senior at Irvington High School in Fremont, CA.
This year, she served as the president of the on-campus Christian
club, Youth Alive.
20

Digital Multipliers
Training and Reaching Students Online
Our focus during year one of Meant for More was establishing strategies and resources for equipping
and reaching students with the gospel online. This involved launching MeantForMore.org, filming a series
of online training videos to give students anywhere in the country the chance to receive coaching, and
creating opportunities to both train and reach students online.
We continued to build on the success of these pillars this year, which you can read about below! These
pillars were made possible with the help of Groundwire and Nonprofit Megaphone. Groundwire is a likeminded
ministry that hosts our live gospel chat at MeantForMore.us and helped us launch many of our
social media ads this year. You can learn more about them at groundwire.net.
Nonprofit Megaphone equipped us to maximize the impact of our live chat, websites, and social media ad
content online through a process called Search Engine Optimization (SEO). Grant Hensel, CEO of Nonprofit
Megaphone, is a longtime supporter and friend of the ministry.
“In a year marked by isolation and fear, NSP is reaching people where they are spending more and more
time: online,” said Grant. “Thousands of people turn to the internet for answers to life’s biggest questions
and NSP is there to share the hope we have in Christ.”
Training Students
Social Media—Recruiting Ads
With many campuses still closed at the start of this school year, we knew we needed to meet students
where they were in order to inspire and challenge them to join the Meant for More Movement. To this end,
we ran a series of ads on social media, sharing the Meant for More vision and inviting students to apply.
Through these ads, we were able to connect with students from all over the nation. One of these students
is Siani, a middle school student in Phoenix, AZ.
As she looks forward to beginning her freshman year of high school this fall, Siani is excited to join the
Christian club at her school and actively share the gospel on campus. You can read more stories of
students who were connected to the mission through our social media ads on pages 8 and 23-24.
Digital Cohorts
Digital Cohorts are a revolutionary outreach tool for our
ministry. These 6-week online cohorts teach students
how to lead a Bible study with friends, share their
testimony, and take the Pray 5 Challenge. They allow
students from any city to receive personalized coaching,
tangible next steps to share the gospel and reach their
school, and the ability to be part of the nationwide
Meant for More community.
21

Last spring, we invited student leaders from across the country to gather together online for regular
times of prayer and encouragement that we called National Student Gatherings.
This year, our Digital Cohorts built off these events, giving students all over the nation the chance to
receive small group-style coaching while building relationships with like-minded Christian teens.
“I enjoyed the Digital Cohort because it gave me a lot of assistance as to how to study
the Bible and share the word of God!” said Siani, a rising ninth grade student from Tucson,
AZ. Siani joined a Digital Cohort after discovering the Meant for More Movement through a
digital ad. She is excited to share the gospel at her high school this fall.
Reaching Students
MeantForMore.us—Live Gospel Chat
MeantForMore.us is home to our seeker-friendly
resources including an apologetics page, resources
for finding a local church, and a library of testimony
videos. It’s also home to our 24/7 live chat where
people can talk with a trained gospel coach online
and hear the gospel.
119,420 7,180 6,868 1,550
Visited our chat landing page
and had the opportunity to
hear the gospel.
Engaged online
gospel chat.
Indicated a decision for
Christ after visiting our site
and/or engaging in a chat
(includes first time decisions
and recommitments).
Made first-time decisions for
Christ through our live chat
(approximate).
Social Media—Evangelistic Ads
Last summer, we hosted our Digital Tour, a series of online events during which nationally recognized
Christians like Bethany Hamilton and Nick Vujicic shared the gospel and the Meant for More message
live on social media. We re-purposed the content into a series of evangelistic ads on Facebook and
Instagram that help drive users to our live chat at MeantForMore.us. Our ads featuring former NFL
running back and long-time friend of NSP, William Green, were an instant hit.
21,050,877
Impressions
223,696
Clicks
124,360
Sessions
Times our ads have been
viewed since September
Times users have
clicked on our ads
Times users visited MeantForMore.us
as a result of the ads
22

Digital
Outreach
Stories of Impact from
our Digital Multipliers
In 2020-21, the impact of our digital
multipliers exceeded our expectations and,
as a result, we saw God move in some
incredible ways. We saw lost students not
only receive the gospel online, but, through
the diligent efforts of our NSP team, we also
saw them get plugged into local churches,
discipled, and baptized—praise God! We
also saw Christian students catching the
vision of the Meant for More Movement for
the very first time, and our team was able
to begin coaching several of them to start
reaching their campus for Christ.
1
Seeker Students Find Help—and Hope—Online
In March, Diana, a young girl who was struggling to feel understood by her parents, went online
and searched for a place where she could “chat with someone.” Diana found the Meant for More
website and got connected to an NSP staff member in the live chat. She shared that she grew up
in a Buddhist home, that she had never heard of Jesus before, and that she was in 6th grade. Here
is what Diana said in response to hearing the gospel:
“I never heard stories about Jesus so it was all new and interesting to me...
I understand. I 100% believe in [the gospel].”
Afterwards, our team member was able to connect Diana to a church down the street from her
and help Diana download a Bible app so she could start reading the Bible and get plugged into
a local church community.
2
Online Evangelism Leads to
Real-World Discipleship
Yourdanos accepted Christ through our live chat
on MeantForMore.us on November 27th, 2020. In
January, we were able to chat with a local church
pastor in Yourdanos’ hometown, introduce her as a
new believer, and help her get plugged into the local
church. In early March, we were able to celebrate with
Yourdanos as she made a public declaration of faith
and was baptized (pictured left)! Sharing about her new
conviction and hope in life, Yourdanos said...
“I want to understand what God‘s will is for
my life. I want to motivate people to walk with
God the right way and I want to serve God to
the best of my ability.”
23

3
Christian Students Respond to God’s Call Online
We first connected with Lincoln, a sophomore from the Chicago area,
through our evangelistic social media ads. Lincoln visited our site,
MeantForMore.us, and filled out our response form to let us know that he
was already a follower of Jesus and excited to receive materials to grow in
his faith.
After seeing his response, a team member reached out to him via text and
told him about our Meant for More Movement. Lincoln was immediately
interested in becoming a student leader and learning more about reaching
his school for Christ.
Since then, Lincoln has worked to start an after school Bible study where
they will be reading through the Book of John. He’s currently working on
expanding the leadership team at his school, while also planning to start
witnessing this summer.
4
Christian Students United by
Online Community of Leaders
“The message of the Scripture… is not
that in following Him everything is going
to go right, but that He is enough no
matter what happens to you.”
These are the words that Creatione, an eighth
grade student from Sacramento, CA, shared
with her peers in a video on the popular social
media platform, Tik Tok. We first connected with
Creatione after she responded to one of our
social media ads. We learned that, early-on in
the shutdowns, Creatione accepted Christ after
overcoming a battle with drugs and alcohol.
However, she was still desperately searching
for a Christian community to call home.
Creatione joined our second session of Digital
Cohorts, during which she gathered online with
a small group of Christian teens from around
the nation for six weeks of in-depth training
and discipleship.
Today, Creatione is being discipled and poured
into by a local church family, and is excited to
share the gospel with her classmates this fall.
Creatione, an 8th grade student from
Sacramento, CA, began sharing the gospel
with her peers on the social media app,
Tik Tok, before joining a Digital Cohort this year.
24

Capacity Builders
Updating Our Staff Support Raising Model
This year saw a subtle, but significant, change to the way our staff members go about fundraising.
Instead of raising personal support to cover their own salary and ministry expenses while also separately
raising money for the schools they’re reaching, we’ve united all fundraising efforts under one goal.
All NSP staff are still involved in fundraising, but now, when they ask for funding partnership, they’re
raising funds for their whole area (Chicago, Los Angeles, Dallas, etc.) rather than only their personal
support. This shift is a marked improvement and opens up many new advantages as we grow and care
for our team:
• Enabling us to pay staff their full salary from the get-go, it opens doors for recruiting staff who are
called, qualified, and ready to fundraise, but would have a hard time making the “jump” to full-time
staff under the old model.
• It continues to provide financial stability to hard working staff members as they focus on their
areas of ministry.
• It unites all our vision and fundraising on the key point of our mission: sending bold student
leaders to reach their schools for Christ.
Visit nationalschoolproject.com/partner to learn more about our new funding model.
New Staff
One of our constant prayers at National School Project is for the Lord to raise up workers for the
harvest (Luke 10:2). This year, the Lord was faithful to bring several new staff members to join the
mission. Please keep the Cordovas, Kristen, and Edwin in your prayers as they push hard to raise
their full support this summer and prepare to launch into ministry this fall.
Jonathan Cordova
Moody Bible Institute Chapter Director
Breanna Loveland
Tucson Chapter Director
Kate Cordova
Chicago Campus Ministry Staff
Edwin Martinez
Los Angeles Campus Ministry Staff
Kassandra Cox
Administrative Assistant
Jonathan Medina
Dallas-Fort Worth Chapter Director
Kristen Harper
Los Angeles Campus Ministry Staff
Katie Medina
Dallas-Fort Worth Chapter Director
25

Financial Update
TOTAL
Jun 2020–May 2021
TOTAL
Jun 2019–May 2020 (PY)
INCOME
40000 DONATION INCOME $ 3,277,806.28 $ 2,652,525.84
44000 IN-KIND DONATIONS $ 15,000.00 $ 2,500.00
44200 NON-DONATION INCOME $ 2,466.59 $ 7,560.95
Total Income $ 3,295,272.87 $ 2,662,586.79
EXPENSES
70000 ADMINISTRATIVE EXPENSES
60940 Tax & licenses 52.00 14.00
70100 Accounting - Admin 57,440.00 54,945.75
70107 Digital Outreach - Admin 2,769.24 --
70110 Depreciation Expense 13,342.00 30,407.75
70115 Dues and subscriptions - Admin 41,092.73 25,432.56
70120 Equipment - Admin 7,989.70 2,771.66
70130 Gifts - Admin 1,173.28 109.90
70135 Health insurance - Admin 5,106.38 277.45
70140 Insurance - Admin 8,380.73 2,674.19
70145 Meals - Admin 5,095.96 1,290.14
70150 Mileage - Admin -- 266.80
70155 Miscellaneous Expense - Admin 2,491.80 -6,501.01
70160 Payment Processing Fees 31,019.09 30,723.13
70165 Postage - Admin 4,807.98 9,894.85
70170 Printing - Admin 2,985.61 9,113.91
70180 Printing Supplies 312.39 --
70185 Rent - Admin 51,769.00 19,879.50
70190 Repairs and Maintenance 400.00 66.00
70195 Software - Admin 164.00 --
70200 Subcontracting - Admin 44,921.88 18,282.34
70205 Supplies - Admin 5,692.39 7,813.16
70210 Telecommunications - Admin 2,518.11 856.59
70215 Transaction fees - Admin 209.67 228.50
70220 Travel - Admin -1,561.80 1,068.48
70225 Utilities - Admin 973.61 818.73
70230 Housing - Admin 1,275.57 --
TOTAL $ 290,421.32 $ 210,434.38
90000 FUND RAISING EXPENSES
90100 Conference Center Fees - F.R. -7,465.00 17,760.00
90110 Dues and subscriptions - F.R. 10,914.88 66,244.05
90115 Equipment - F.R. -- 2,468.38
90120 Equipment rental - F.R. -- -143.38
90125 Event Fee - FR 761.50 2,837.37
90130 Gifts - F.R. 2,984.77 2,017.89
90135 Insurance - F.R. 6,908.67 3,818.57
90140 Advertising - F.R. 10,000.00 9,680.00
90145 Meals - F.R. 2,865.28 10,690.47
90150 Mileage - F.R. 1,651.57 3,092.38
0160 Postage - F.R. 4,108.65 8,798.49
90165 Printing - F.R. 7,521.99 23,984.16
90170 Rent - F.R. 7,984.56 14,570.41
90175 Software - fund raising 594.15 -577.59
90180 Subcontracting - FR 5,025.00 40,732.68
90185 Supplies - F.R. 2,141.42 1,085.94
90190 Telecommunications - F.R. 140.56 1,110.16
90195 Travel - F.R. 4,213.45 9,154.00
90200 Utilities - F.R. 246.42 340.05
TOTAL $ 60,597.87 $ 218,664.03
PAYROLL EXPENSES
Benefits 46,301.42 30,792.68
Gross Payroll 1,647,483.56 1,641,345.50
Payroll Taxes 122,155.18 117,643.21
TOTAL $ 1,815,940.16 $ 1,789,781.39
80000 PROGRAM EXPENSES
80100 Conference Center Fees 3,936.52 35,236.26
80106 Digital Advertising - Program 25,041.44 --
80107 Digital Outreach - Program 133,544.63 --
80110 Education & training - Program 1,734.07 12,920.15
80115 Entertainment - Program 358.35 9,037.22
80120 Equipment - Program 6,985.78 14,657.93
80130 Event Fee - Program 2,350.68 8,753.20
80135 Gifts - Program 15,278.82 8,076.22
80140 Health Insurance - Program 26,141.89 17,515.27
80145 Honorarium - Program 2,850.00 19,990.00
80150 Housing - Program 815.38 49,996.17
80155 Insurance - Program 12,740.65 5,048.11
80160 Internet Presence - Program 18,011.09 40,575.20
80165 Literature - Program 1,132.74 2,198.54
80170 Meals - Program 16,207.79 55,803.41
80175 Mileage - Program 3,917.48 23,463.06
80180 Miscellaneous - Program -- 1,232.50
80185 Postage - Program 2,576.96 3,202.54
80190 Printing - Program 4,236.11 38,959.67
80195 Rent - Program 41,078.44 58,576.47
80200 Subcontracting - Program 64,557.50 21,835.50
80205 Supplies - Program 3,315.04 24,566.90
80210 Telecommunications - Program 13,522.29 10,946.33
80215 Travel - Program 20,483.27 68,465.88
80220 Utilities - Program 1,280.68 1,965.00
80225 Advertising - Program 282.01 --
TOTAL $ 422,379.61 $ 533,021.53
Total Expenses $ 2,589,338.96 $ 2,751,901.33
Net Operating Income $ 705,933.91 -$ 89,314.54
OTHER INCOME
70600 Unrealized Gains and Losses 473.38 --
70700 PPP Loan Forgiveness Income 169,378.68 133,056.32
Total $ 169,852.06 $ 133,056.32
OTHER EXPENSES
In-kind donations expense 15,000.00 --
Total $ 15,000.00 --
Net Other Income $ 154,852.06 $ 133,056.32
Net Income $ 860,785.97 $ 43,741.78
90182 Honorarium - FR -- 1,000.00
26

Letter from the
Founder & CEO
“I want you to know, brothers, that what has happened to me has really served to advance the gospel” - Philippians 1:12
I was reminded of the Lord’s ability to use any and every circumstance to advance the gospel when I was involved in
a 7-car pile-up earlier this spring while waiting for a stoplight. The driver who caused the accident went into a diabetic
shock and blacked out at the wheel. Thankfully, I was the only person in my vehicle and paramedics were able to free me
without needing the “jaws of life.”
At the hospital, the young man in charge of the CAT scan machine said to me, “Don’t worry, sir. We’ll get you where you
need to go.” I reached into my shirt pocket, pulled out one of the gospel booklets I always keep on-hand, and said to the
young man, “You won’t believe this but I have in my hand a booklet that shows where you need to go!” He looked at the
cover which said, “Would You Like to Know God Personally?” and said with a smile, “This is exactly what I need!”
Here I am in the ER and can’t move in any direction without enormous and excruciating pain, and this guy is telling
me this is exactly what he needs! I was in this wreck and came out with an L-1 compression fracture in my lower
back so this young man could receive the gospel.
Later, the orderly who pushed me back to the ER from the CAT scan was staring at me in a funny way so I said,
“Would you like a booklet too?” His face immediately lit up and he said, “Thank you, Sir, do you have one for me?”
It is clear to me that many today are hungry for the hope and truth that Christ brings. On my second visit to the same ER,
one nurse thanked me after I handed her a gospel booklet, saying she had heard about “the booklet man” from the CAT
scan operator. Amazing! If the booklets had not been in my shirt pocket….
At National School Project, we are so often inspired and encouraged by the stories of bold student leaders who are
putting everything on the line to share the gospel on their public school campuses—and for good reason! But does it
just stop at inspiration, or are we also sharing our faith boldly at every opportunity?
2 Corinthians 5:20 says, “We are therefore Christ’s ambassadors, as though God were making his appeal through us.
We implore you on Christ’s behalf: Be reconciled to God.”
Without a doubt, we have been called to be ambassadors and share the good news of Jesus Christ with the world.
As our nation begins to reopen and communities come back together, I want to leave you with a challenge to not only
continue to support the National School Project through your prayers and financial giving, but also to consider who the
Lord has given you to reach with the message that Christ died for the sins of the world and that the Kingdom of God is
near to them as you share the truth of the gospel with them.
Thank you for your continued support of this mission. It is an honor to serve the Lord alongside our students, staff, and
each and every one of you.
Sincerely,
Warren Willis - Founder & CEO, National School Project
27

Leadership Team
Governing Board
FOUNDER & CEO
Warren Willis Ph.D.
Flower Mound, Texas
Chief Executive Officer, National School Project
CHAIRPERSON
Richard W. Sherwood, PMP
Trophy Club, Texas
Senior Vice President of Operations,
The Martis Group, Inc.
SECRETARY
Michael Winter D.D.S.
Whittier, California
Owner, Michael Winter D.D.S.
Greg Thompson
Burson, California
President, Thompson Media Company, Inc.
Heinrich Johnsen
Bloomingdale, Illinois
Owner, Christian Art Gifts, Inc.
Executive Staff
FOUNDER & CEO
Warren Willis Ph.D.
Flower Mound, Texas
PRESIDENT
Mark Hopson, M.A.
Wheaton, Illinois
VP OF PUBLIC RELATIONS
Kellee Popp
Long Beach, California
VP OF MOBILIZATION &
ADMINISTRATION
Ben Flemming
Whittier, California
VP OF ADVANCEMENT
Don Sivesind
Dallas-Fort Worth, Texas
Phil Nussbaum
Wheaton, Illinois
Co-founder & Chairman of Performance Trust
Capital Partners
*We are thankful for Heinrich Johnsen’s leadership
as he served on the board from
Jan 2019–May 2021. We are excited to
welcome Phil Nussbaum as a board
member for the 2021-22 academic year.
28

PO Box 1118
Wheaton, IL 60187
nationalschoolproject.com
Change service requested
‘TIL
EVERY
STUDENT
HAS
HEARD
NSP is a 501(c)3 non-profit organization
(Tax ID: 20-3226605)