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Voice of Participant Survey – Report - Surf Life Saving New Zealand

This report looks at the experience of surf life saving participants in 2021 and how this compares with results from 2018 and the 11 sports that took part for the year 2020/21.

This report looks at the experience of surf life saving participants in 2021 and how this compares with results from 2018 and the 11 sports that took part for the year 2020/21.

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<strong>Voice</strong> <strong>of</strong> <strong>Participant</strong> <strong>Survey</strong> <strong>–</strong> <strong>Report</strong><br />

<strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> <strong>New</strong> <strong>Zealand</strong><br />

July 2021


Contents<br />

Introduction 3<br />

Executive summary 5<br />

Key results 7<br />

Key metric results 8<br />

Main findings 9<br />

What is causing these ratings 17<br />

Other results 25<br />

Demographic differences 26<br />

Inappropriate behaviour and club/service environment 31<br />

Injury 40<br />

Rangatahi <strong>–</strong> key results 45<br />

Regional differences 50<br />

Sample pr<strong>of</strong>ile 60<br />

Appendices 68<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 2


Introduction<br />

What this report covers<br />

This report looks at the experience <strong>of</strong> surf life<br />

saving participants in 2021 and how this compares<br />

with results from 2018 and the 11 sports that took<br />

part for the year 2020/21. For more information<br />

about the background and objectives <strong>of</strong> the VOP<br />

Programme and this research please refer to the<br />

‘Appendices’ section.<br />

This is the second time <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> NZ has<br />

been included in this research. More than 13,800<br />

surf life saving members had the opportunity to<br />

participate and 1,864 completed the survey.<br />

Typically, members aged 14+ complete the<br />

questionnaire themselves (‘participants’) and<br />

parents/guardians (‘parents’) complete the<br />

questionnaire for children under the age <strong>of</strong> 14, on<br />

behalf <strong>of</strong> their child. The proportion <strong>of</strong> participant<br />

and parent respondents in 2021 is 67% participant<br />

and 33% parent.<br />

All Sports taking part in VOP 2020/21<br />

The 11 sports that took part for the year 2020/21<br />

were rugby league, basketball, yachting, rugby,<br />

cricket, tennis, golf, s<strong>of</strong>tball, surf life saving,<br />

international taekwon-do and surfing.<br />

Interpreting satisfaction scores<br />

When level <strong>of</strong> satisfaction is referenced in the<br />

report (i.e. the percentage who are ‘more than<br />

satisfied’), the top two results (‘very satisfied’ or<br />

‘extremely satisfied’) <strong>of</strong> a positively skewed<br />

satisfaction scale are used (shown below).<br />

EXTREMELY<br />

DISSATISFIED<br />

DISSATISFIED<br />

SATISFIED<br />

‘MORE THAN SATISFIED’<br />

VERY<br />

SATISFIED<br />

EXTREMELY<br />

SATISFIED<br />

In this survey, a positively skewed scale is used to<br />

allow for greater sensitivity compared with a<br />

balanced scale (which would have a neutral rating<br />

in the middle and an equal number <strong>of</strong> positive<br />

and negative ratings).<br />

Positively skewed rating scales are <strong>of</strong>ten used in<br />

customer satisfaction research to differentiate<br />

between 'adequately positive ' and 'very positive'<br />

performance. This is especially useful when<br />

comparing across similar organisations (in this<br />

case a particular NSO versus the average for all<br />

NSOs) to identify areas <strong>of</strong> relative strength and<br />

weakness.<br />

Statistical significance<br />

Statistically significant differences are highlighted or<br />

commented on in this report. Where no highlighting has<br />

been used (or no commentary about a sub-group<br />

included), it may safely be assumed that differences are<br />

not statistically significant or they are not pertinent. We<br />

are 95% confident results are not just normal expected<br />

variances that result from talking to a different sample<br />

within the same population.<br />

In simple terms, this means that a minimum <strong>of</strong> nineteen<br />

times out <strong>of</strong> twenty the results in this report will be a very<br />

accurate reflection <strong>of</strong> the average for all surf lifesaving<br />

club/service members in <strong>New</strong> <strong>Zealand</strong>.<br />

Note, statistically significant differences in sub-groups are<br />

only reported when the result is at least 3% or higher or<br />

lower than the average.<br />

Statistical significance is reported in the following ways:<br />

/ <br />

/<br />

The result is significantly higher/ lower than the<br />

Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2018<br />

The Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2021 result is<br />

significantly higher/ lower than the total for All<br />

Sports 2020/21<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 3


Key results summary<br />

Key metrics<br />

Reasons for belonging (top 3)<br />

Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2021 Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2018<br />

Sample overview<br />

72% 73%<br />

+63<br />

+58<br />

87% 87% 91% 87%<br />

2021 participants: n=1,864<br />

n= 1,249 participants (67%)<br />

n= 615 parents (33%)<br />

SATIS FACTION NPS VALUE FOR MONEY LIKELIHOOD TO<br />

REJOIN<br />

33%<br />

TO LEARN/<br />

IMPROVE<br />

SKILLS<br />

<br />

21%<br />

HAVE FUN<br />

9% <br />

PLAY<br />

COMPETITIVELY<br />

2018 participants: n=2,751<br />

n= 1,648 participants (60%)<br />

n= 1,103 parents (40%)<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2018<br />

1<br />

2<br />

3<br />

Most important drivers<br />

VALUE FOR MONEY<br />

87% agree/strongly agree<br />

FOSTERING A SENSE OF PRIDE IN CLUB/<br />

SERVICE<br />

78% very/extremely satisfied<br />

BEING FRIENDLY AND<br />

WELCOMING<br />

82% very/extremely satisfied<br />

Focus for improvement<br />

Facilities e.g. club rooms,<br />

changing rooms, toilets<br />

Player development<br />

programmes<br />

Communications<br />

S ocial activities<br />

Number <strong>of</strong> coaches or<br />

instructors<br />

12%<br />

10%<br />

10%<br />

9%<br />

<br />

<br />

<br />

28%<br />

<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 4


Executive summary<br />

Key metrics Drivers <strong>of</strong> experience Club environment / gender equality<br />

Satisfaction: Overall satisfaction remains<br />

consistent with 2018, with seven in ten (72%)<br />

being more than satisfied with their club/<br />

service experience.<br />

NPS: <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> respondents are<br />

significantly less likely to recommend their<br />

club, compared with 2018 (+58 vs. +63).<br />

However, <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong>’s Net Promoter<br />

Score (NPS) is still significantly higher than the<br />

All Sports 2020/21 average (+53).<br />

Value for money: Similar to 2018, almost nine<br />

in ten (87%) perceive value for money from<br />

their club/ service. This is a significantly higher<br />

result than the All Sports 2020/21 average<br />

(81%).<br />

Likelihood to rejoin: Nine in ten (91%) intend<br />

to re-join their club/service next season. This is<br />

a significantly higher result than 2018 (87%)<br />

and the All Sports 2020/21 average (87%).<br />

Satisfaction with drivers <strong>of</strong> experience are<br />

consistent with 2018, with the exception <strong>of</strong><br />

helping me develop/ fulfil my potential which has<br />

a lower result and making me aware <strong>of</strong> <strong>Surf</strong> <strong>Life</strong><br />

<strong>Saving</strong> courses which has a higher result.<br />

The drivers with the highest levels <strong>of</strong> satisfaction<br />

are:<br />

• Providing a safe environment for adults and<br />

children<br />

• Being friendly and welcoming<br />

• Encouraging good sportsmanship and fair play<br />

The top three drivers for recommending one’s<br />

club/service are:<br />

• Value for money<br />

• Fostering a sense <strong>of</strong> pride in club/ service<br />

• Being friendly and welcoming<br />

Positively, all three <strong>of</strong> the drivers <strong>of</strong><br />

recommendation have above average scores for<br />

satisfaction. Priority for improvement could be<br />

considered for helping me develop/ fulfil my<br />

potential as this has a relatively large impact on<br />

NPS but a below average score for satisfaction.<br />

Overall, respondents are mostly positive about<br />

their club environment. A quarter (24%) agree<br />

their club/ service focuses too much on certain<br />

participants/ teams <strong>–</strong> a significantly higher result<br />

than the All Sports 2020/21 average (19%).<br />

One in five (18%) think there is not enough<br />

emphasis on developing skills at their club/<br />

service. One in nine (12%) think there is not<br />

enough emphasis on developing knowledge<br />

around water safety.<br />

Respondents generally have high levels <strong>of</strong><br />

agreement for the gender equality statements.<br />

However, females are less likely than males to<br />

agree with all <strong>of</strong> the statements. Compared with<br />

the All Sports 2020/21 average, <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong><br />

respondents are significantly less likely to agree<br />

that my club/ service treats all people equally<br />

regardless <strong>of</strong> gender (88% vs. 90%) and more<br />

likely to agree that there are appropriate<br />

programmes and/or opportunities in place for<br />

women and girls at my club/ service (86% vs.<br />

82%).<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 5


Executive summary<br />

Injury/ inappropriate behaviour Demographic differences Differences across regions<br />

Less than one in five (16%) have witnessed or<br />

experienced inappropriate behaviour by a<br />

spectator, coach or <strong>of</strong>ficial while participating.<br />

This is a significantly lower result than the All<br />

Sports 2020/21 average (23%).<br />

Fewer than one in five (16%) have been<br />

injured in the last 12 months <strong>–</strong> a significantly<br />

lower result than the All Sports 2020/21<br />

average (28%). Three in five (58%) <strong>of</strong> those<br />

who were injured took time <strong>of</strong>f from<br />

participating.<br />

One in twenty (5%) have received a bad head<br />

knock/ concussion in the last 12 months <strong>of</strong><br />

which just under half (46%) continued to<br />

participate or train.<br />

Three in five (58%) warm up at least<br />

occasionally prior to each event. Of these<br />

people, four in five (82%) warm up using light<br />

aerobic activity.<br />

Age: The Net Promoter Score (NPS) for those<br />

30+ years has increased since 2018 and is<br />

significantly higher than the All Sports 2020/21<br />

average. However, for those under 19 years,<br />

the NPS score has dropped since 2018 and is<br />

lower than the average <strong>of</strong> All Sports.<br />

Gender: The key metric results are consistent<br />

with the 2021 total for males and females.<br />

Compared with 2018, females are less likely to<br />

recommend and more likely to rejoin their<br />

club/ service. Males are also more likely to<br />

rejoin.<br />

Disability: Those with a disability are less likely<br />

to recommend their club. Those without a<br />

disability are more likely to recommend and<br />

perceive value for money from their club.<br />

Ethnicity: Results for the key metrics are<br />

consistent across ethnicities with the 2021<br />

total. Compared with 2018, those <strong>of</strong> European<br />

ethnicity are less likely to recommend and<br />

more likely to re-join their club/ service. Those<br />

<strong>of</strong> Māori ethnicity are also less likely to<br />

recommend their club compared with 2018.<br />

Results for the key metrics are consistent<br />

across regions, except for perceived value for<br />

money. Those from Southern region are more<br />

likely to perceive value for money while those<br />

from Northern region are less likely to.<br />

Those from the Southern region are more<br />

likely to want the focus for improvement to be<br />

on the number <strong>of</strong> coaches or instructors.<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 6


Key results


Key metrics summary<br />

Overall, how is <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> performing?<br />

Satisfaction NPS Likelihood to rejoin Value for money<br />

72% +58 91% 87%<br />

2018<br />

All Sports<br />

2020/ 21<br />

2018<br />

All Sports<br />

2020/ 21<br />

2018<br />

All Sports<br />

2020/ 21<br />

2018<br />

All Sports<br />

2020/ 21<br />

73% 70% +63 +53 87% 87% 87% 81%<br />

Base: Q6/Q7/Q11 All Respondents (Excluding Don't know/ Can't say), Q9 Members (Excluding Don’t know/Can’t say)<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong><br />

Total © Sport <strong>Surf</strong> <strong>Life</strong> <strong>New</strong> <strong>Saving</strong>/All <strong>Zealand</strong> Sports 2020/21: Q6 (n=1,846/ 27,437)/ Q7 (n=1,854/ 27,401)/ Q9 (n=1,734/ 25,620)/ Q11 (n=1,804/ 26,701)<br />

<strong>Saving</strong> 2018<br />

8<br />

□□ Significantly higher/lower than All Sports 2020/21


Seven in ten are more than satisfied with their surf lifesaving<br />

experience<br />

Satisfaction with one’s club/service experience remains consistent with the 2018 result. This year’s result is significantly higher than the All<br />

Sports 2020/21 average (72% vs. 70%).<br />

NET VERY OR EXTREMELY<br />

SATISFIED<br />

Satisfaction with club/service<br />

experience<br />

72% 73% 70%<br />

39% 41% 37%<br />

Those significantly more likely to be more<br />

than satisfied are:<br />

• Aged 13-18 years (78% vs. 72%).<br />

33% 32% 32%<br />

21% 21% 23%<br />

5%<br />

2%<br />

4% 2%<br />

5%<br />

2%<br />

Total<br />

S urf <strong>Life</strong> S aving<br />

2021<br />

(n=1,846)<br />

Total<br />

S urf <strong>Life</strong> S aving<br />

2018<br />

(n=2,670)<br />

All S ports<br />

2020/21<br />

(n=27,437)<br />

Those significantly less likely to be more than<br />

satisfied are:<br />

• Aged 19-34 years (63% vs. 72%).<br />

Extremely dissatisfied<br />

Dissatisfied<br />

Satisfied<br />

Very satisfied<br />

Extremely satisfied<br />

Base: All respondents (Excluding Don't know/not applicable)<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong><br />

Q6. © Sport To what <strong>New</strong> extent <strong>Zealand</strong> are you satisfied or dissatisfied with the/ your child's overall experience <strong>of</strong> participating surf lifesaving at your/ their<br />

2018<br />

9<br />

club/service?<br />

□□ Significantly higher/lower than All Sports 2020/21


<strong>Surf</strong> lifesaving respondents generally speak positively about<br />

their surf lifesaving club<br />

<strong>Surf</strong> lifesaving’s NPS is significantly lower compared with 2018 (+58 vs. +63) although still significantly higher than the All Sports 2020/21<br />

average (+58 vs. +53).<br />

NET PROMOTER SCORE<br />

(NPS)<br />

Likelihood to recommend their club<br />

+58 +63 +53<br />

Those significantly more likely to be<br />

promoters are:<br />

• Aged 35+ years (76% vs. 69%)<br />

• <strong>Participant</strong>s (72%).<br />

69% 72%<br />

65%<br />

Promoter (9 or 10)<br />

Passive (7 or 8)<br />

Detractor (0 to 6)<br />

21% 18% 23%<br />

11%<br />

Total<br />

S urf <strong>Life</strong> <strong>Saving</strong><br />

2021<br />

(n=1,854)<br />

10%<br />

Total<br />

S urf <strong>Life</strong> <strong>Saving</strong><br />

2018<br />

(n=2,683)<br />

12%<br />

All S ports<br />

2020/21<br />

(n=27,401)<br />

Those significantly more likely to be<br />

detractors are:<br />

• Aged 5-12 years (15% vs. 11%)<br />

• Parents <strong>of</strong> participants (14%).<br />

Base: All respondents (Excluding don’t know)<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong><br />

Q7. © Sport If someone <strong>New</strong> asked <strong>Zealand</strong> you/ your child, how likely are you/they to recommend your/ their surf lifesaving club/service to them, using a scale <strong>of</strong> 0 to 10 where 0 is not at<br />

2018<br />

10<br />

all likely and 10 is extremely likely?<br />

□□ Significantly higher/lower than All Sports 2020/21


What is going well?<br />

“I love the social side <strong>of</strong> surf<br />

club/service and having a supportive<br />

environment to train and compete as<br />

a nipper. As a volunteer lifeguard I<br />

feel like part <strong>of</strong> a team and more<br />

capable in what I do.”<br />

<strong>Participant</strong>, 16 years, Wellington-<br />

Wairarapa<br />

“Small club/service where<br />

everyone knows each<br />

other, friendly & committed<br />

volunteers. <strong>New</strong><br />

comfortable & well set up<br />

club/service rooms .”<br />

<strong>Participant</strong>, 65-69 years,<br />

Waikato<br />

“I love the people, friendships,<br />

opportunities to attend leadership<br />

development, use <strong>of</strong> equipment<br />

and had the opportunity to<br />

represent NZ. I just love the sea,<br />

beach and everything about what I<br />

can do for our community.”<br />

<strong>Participant</strong>, 45-49 years, Otago<br />

“As well as being competitive, the<br />

club/service also has a strong social<br />

element which is important for those<br />

that aren’t there to compete. This<br />

keeps the club/service strong.”<br />

<strong>Participant</strong> and parent <strong>of</strong><br />

participant, 50-54 years,<br />

Canterbury<br />

What people love<br />

“How safe my child feels they<br />

encourage her to do her best <strong>of</strong><br />

her abilities but they do not ever<br />

make her feel unsafe. The<br />

coaches are very helpful and<br />

supportive.”<br />

Parent <strong>of</strong> participant, 11 years,<br />

Waikato<br />

“Everyone is welcomed. The<br />

club/service is in an extremely<br />

strong and well developed place<br />

with great people in the right<br />

places to continue its growth. I<br />

love like minded people and the<br />

social atmosphere the<br />

club/service has.”<br />

<strong>Participant</strong>, 19 years,<br />

Manawatu<br />

“Good mix <strong>of</strong> trainings &<br />

social. Good access to<br />

gear and equipment.”<br />

<strong>Participant</strong>, 19 years,<br />

Waikato<br />

“She loves surf, the coaches<br />

are encouraging but expect<br />

her to work hard! She loves<br />

having the equipment to try<br />

and she also enjoys<br />

competing.”<br />

<strong>Participant</strong>, 10 years,<br />

Wellington-Wairarapa<br />

“It's a great community<br />

asset that builds life skills<br />

for all who partake, we<br />

have a range <strong>of</strong><br />

activities that cater for<br />

everyone.”<br />

<strong>Participant</strong> and parent<br />

<strong>of</strong> participant, 50-54<br />

years, Otago<br />

Base: All respondents excluding don’t know/none<br />

© Q8a. Sport What <strong>New</strong> is it that <strong>Zealand</strong> you love about your/ your child’s club?<br />

11


What can be improved?<br />

“Better communication around upcoming events<br />

and competitions. Also rather than focusing on<br />

competition and those kids that compete, there<br />

need to be a focus on those kids that are<br />

mediocre and also the parents to ensure they<br />

get engaged and want to come to the beach<br />

and get involved in some way or another.”<br />

<strong>Participant</strong> and parent <strong>of</strong> participant, 40-44<br />

years, Taranaki<br />

“Need to be inclusive <strong>of</strong> all and<br />

look at how the clubs numbers<br />

can be sustainable in the future.<br />

Providing people with the<br />

support so that they feel safe<br />

enough to step up.”<br />

Parent <strong>of</strong> participant, 13 years,<br />

Wellington-Wairarapa<br />

“A bit more structure, and a<br />

clearer picture <strong>of</strong> all the<br />

facets <strong>of</strong> surf lifesaving, eg<br />

board training, swimming,<br />

carnivals etc.”<br />

Parent <strong>of</strong> participant, 9<br />

years, Canterbury<br />

“As much as I love and am loyal to<br />

my club, membership and sports fee<br />

is expensive especially when the age<br />

group that is lacking (U23s/ early<br />

Opens) can't afford to pay the fees<br />

while they attend uni.”<br />

<strong>Participant</strong>, 20-24 years, Auckland<br />

What could improve<br />

“Better communication.<br />

Real disconnect between<br />

junior surf, athletes and<br />

lifeguarding.”<br />

<strong>Participant</strong>, 45-49 years,<br />

Bay <strong>of</strong> Plenty<br />

“Lack <strong>of</strong> organisation and<br />

communication. Things can<br />

be very last minute. Limited<br />

opportunities to compete<br />

and develop skills.”<br />

<strong>Participant</strong>, 16 years,<br />

Manawatu<br />

“Drastically less focus<br />

on the competitive<br />

side <strong>of</strong> surf lifesaving.”<br />

<strong>Participant</strong> and<br />

parent <strong>of</strong> participant,<br />

45-49 years, Taranaki<br />

“Too much focus on the<br />

competitive aspect, not enough<br />

communication throughout all the<br />

members, this is improving but<br />

there is an A team and if you are<br />

not part <strong>of</strong> it, then you get<br />

excluded.”<br />

<strong>Participant</strong>, 50-54 years, Bay <strong>of</strong><br />

Plenty<br />

“The lack <strong>of</strong> any newsletter,<br />

email system or<br />

communications strategy from<br />

the club/service is an area for<br />

improvement.”<br />

Parent <strong>of</strong> participant, 11<br />

years, Manawatu<br />

Base: All respondents excluding don’t know/none<br />

© Q8b. Sport What <strong>New</strong> would <strong>Zealand</strong> need to improve at your club/service for you to give it a score <strong>of</strong> 9 or 10?<br />

12<br />

Q8c. What would need to improve at your club/service for you to improve your rating?


Nine in ten members intend to rejoin their club/service next season<br />

A significantly higher proportion intend to rejoin their club/service next season compared with 2018 (91% vs. 87%) and compared with the All<br />

Sports 2020/21 average (91% vs. 87%).<br />

Likelihood to rejoin<br />

NET LIKELY OR VERY<br />

LIKELY TO REJOIN<br />

91% 87% 87%<br />

Those significantly more likely to rejoin are:<br />

• Aged 13-18 years (94% vs. 91%).<br />

81% 76% 76%<br />

10% 11% 11%<br />

2% 4% 3%<br />

5% 2% 6%<br />

3% 5% 5%<br />

Total<br />

S urf <strong>Life</strong> S aving<br />

2021<br />

(n=1,734)<br />

Total<br />

S urf <strong>Life</strong> S aving<br />

2018<br />

(n=2,630)<br />

All S ports<br />

2020/21<br />

(n=25,620)<br />

Those significantly less likely to rejoin are:<br />

• Aged 5-12 years (86% vs. 91%)<br />

• Parents <strong>of</strong> participant (87%).<br />

Very unlikely<br />

Unlikely<br />

Somewhat likely<br />

Likely<br />

Very likely<br />

Base: All respondents who are members (Excluding Don't know/not applicable)<br />

Q9. How likely are/ is you/ your child to play for or rejoin next<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong><br />

© season? Sport <strong>New</strong> <strong>Zealand</strong> 2018<br />

13<br />

□□ Significantly higher/lower than All Sports 2020/21


Nine in ten respondents perceive value for money from their<br />

club/service<br />

Perceived value for money remains consistent with 2018 while a significantly higher proportion perceive value for money from their<br />

club/service compared with the All Sports 2020/21 average (87% vs. 81%).<br />

Value for money<br />

NET AGREE OR<br />

STRONGLY AGREE<br />

87% 87% 81%<br />

Those significantly more likely to perceive<br />

value for money are:<br />

63% 61% 49%<br />

• Aged 13-15 years (92% vs. 87%)<br />

• From the Southern region (90%).<br />

24% 26% 32%<br />

2% 9% 9% 12%<br />

3%<br />

2% 1%<br />

4%<br />

2%<br />

Total<br />

S urf <strong>Life</strong> S aving<br />

2021<br />

(n=1,804)<br />

Total<br />

S urf <strong>Life</strong> S aving<br />

2018<br />

(n=2,615)<br />

All S ports<br />

2020/21<br />

(n=26,701)<br />

Those significantly less likely to rejoin are:<br />

• There are no significant differences.<br />

Strongly disagree<br />

Disagree<br />

Somewhat agree<br />

Agree<br />

Strongly agree<br />

Base: All respondents (Excluding Don't know/not applicable)<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong><br />

© Q11. Sport To what <strong>New</strong> extent <strong>Zealand</strong> do you agree or disagree with the following… The opportunities, services and benefits that I/ your child receive/ receives from my/ their<br />

2018<br />

14<br />

club/service make it well worth the money I/ you or they pay<br />

□□ Significantly higher/lower than All Sports 2020/21


The main reason to belong to a club/service is to learn/ improve<br />

skills<br />

1<br />

The proportion <strong>of</strong> members who belong to their surf lifesaving<br />

club/service to learn/ build aquatic confidence/ improve skills<br />

has significantly decreased from 2018 (38% vs. 33%) although<br />

remains the main reason to belong to a club/service and is<br />

significantly higher than the All Sports average (33% vs. 22%).<br />

Parents indicate that the main reason their child belongs to a<br />

club/service is to learn/ build aquatic confidence/ improve skills<br />

(68% vs. 17% players).<br />

Those <strong>of</strong> Pasifika ethnicity are more likely to belong to learn/<br />

build aquatic confidence/ improve skills (49% vs. 33%).<br />

Reasons for belonging<br />

To learn/ build aquatic confidence/<br />

improve skills<br />

To have fun<br />

To participate competitively<br />

To socialise<br />

To get fit and healthy<br />

33%<br />

38%<br />

22%<br />

21%<br />

21%<br />

26%<br />

9%<br />

11%<br />

22%<br />

6%<br />

Total S urf <strong>Life</strong> S aving 2021<br />

5%<br />

8%<br />

Total S urf <strong>Life</strong> S aving 2018<br />

5%<br />

All S ports 2020/21<br />

6%<br />

8%<br />

To have access to facilities and<br />

equipment e.g. helmets, boards, boats<br />

Other<br />

2%<br />

1%<br />

5%<br />

9%<br />

23%<br />

17%<br />

Base: All respondents who are members 2018/2021 (n=2,674 /1,750)<br />

Q4. What is the main reason you/ your child belong/ belongs to a surf lifesaving<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong><br />

© Sport <strong>New</strong> <strong>Zealand</strong> 15<br />

club/service?<br />

2018<br />

□□ Significantly higher/lower than All Sports 2020/21


The main reason to belong to a club/service changes with age<br />

Belonging to have fun peaks for those aged 13-18 and 19-34, while for those aged 5-12 the main reason to belong is to learn/ build aquatic<br />

confidence/ improve skills.<br />

1<br />

70%<br />

Main reason for belonging<br />

60%<br />

50%<br />

40%<br />

30%<br />

20%<br />

10%<br />

0%<br />

5-12 13-18 19-34 35+<br />

Age (years)<br />

To learn/ build aquatic confidence/ improve skills<br />

To have fun<br />

To participate competitively<br />

To socialise<br />

To get fit and healthy<br />

To have access to facilities and equipment e.g.<br />

helmets, boards, boats<br />

Other<br />

Base: All respondents who are members (n=1,750)<br />

Q4. What is the main reason you/ your child belong/ belongs to a surf lifesaving<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 16<br />

club/service?


What is causing these ratings?


IMPORTANCE OF DRIVER ON NPS<br />

What drives a respondent’s recommendation?<br />

The top three drivers <strong>of</strong><br />

recommendation for <strong>Surf</strong><br />

lifesaving are:<br />

1. Value for money<br />

2. Fostering a sense <strong>of</strong> pride<br />

in club/service<br />

High<br />

PRIORITY FOR IMPOVEMENT<br />

All Sports 2019/20<br />

average= 66%<br />

Mean = 72%<br />

Value for money<br />

STRENGTHS<br />

3. Being friendly and<br />

welcoming<br />

Helping me<br />

develop/ fulfil …<br />

Fostering a sense <strong>of</strong> pride in<br />

club/service<br />

Friendly & welcoming<br />

While level <strong>of</strong> satisfaction for<br />

the top three drivers are<br />

currently on or above<br />

average, emphasis on these<br />

drivers should still be<br />

maintained.<br />

Priority <strong>of</strong> improvement<br />

should also be considered for<br />

helping me develop/ fulfil<br />

potential and being<br />

responsive to my needs. This<br />

driver has a relatively large<br />

impact on NPS but below<br />

average for satisfaction.<br />

Low<br />

SECONDARY PRIORITY<br />

Being responsive to my<br />

needs<br />

Providing me information<br />

when needed<br />

Making me aware <strong>of</strong> courses<br />

and opportunities<br />

Having clean and well<br />

maintained facilities<br />

The programmes <strong>of</strong>fered<br />

Quality and variety<br />

<strong>of</strong> competitions and<br />

events<br />

Being pr<strong>of</strong>essional &<br />

well managed<br />

Social<br />

environment<br />

Engaging with the<br />

local community<br />

Fair & equal<br />

opportunities<br />

Ease <strong>of</strong> accessing club<br />

equipment and facilities<br />

Having qualified/<br />

experienced <strong>of</strong>ficials<br />

Having well maintained<br />

equipment<br />

Encouraging<br />

sportsmanship &<br />

fair play<br />

Quality <strong>of</strong> the coaches or<br />

instructors<br />

Providing a safe environment<br />

for<br />

adults & children<br />

MAINTENANCE<br />

50% PERFORMANCE (% VERY SATISIFED AND EXTREMELY SATISFIED)<br />

90%<br />

Base: All respondents (Excluding Don't know/ not applicable)<br />

Q7. If someone asked you/ your child, how likely are you/they to recommend your/ their surf lifesaving club/service to them, using a scale <strong>of</strong> 0 to 10 where 0 is not at all likely and 10 is<br />

© extremely Sport <strong>New</strong> likely? <strong>Zealand</strong> 18<br />

For an explanation <strong>of</strong> regression, please refer to the Appendix.


Satisfaction with drivers <strong>of</strong> club/service experience<br />

<strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> respondents <strong>of</strong> 2021 are significantly more satisfied with the majority <strong>of</strong> drivers listed below, when compared with the All<br />

Sports 2020/21 average. The highest level <strong>of</strong> satisfaction is with providing a safe environment for adults and children. However, this has a<br />

relatively low level <strong>of</strong> importance in driving likelihood to recommend one’s surf life saving club/service.<br />

Rank <strong>of</strong><br />

importance<br />

10<br />

Providing a safe environment for adults and children (n=1,841)<br />

2%<br />

15%<br />

29%<br />

54%<br />

Total<br />

<strong>Surf</strong> <strong>Life</strong><br />

<strong>Saving</strong><br />

2021<br />

% Very or extremely<br />

satisfied<br />

Total<br />

<strong>Surf</strong> <strong>Life</strong><br />

<strong>Saving</strong><br />

2018<br />

All Sports<br />

2020/21<br />

83% 83% 77%<br />

3<br />

Being friendly and welcoming (n=1,854)<br />

3% 15%<br />

27%<br />

55%<br />

82% 80% 79%<br />

9<br />

Encouraging good sportsmanship and fair play (n=1,768)<br />

1%<br />

2% 17%<br />

30%<br />

51%<br />

81% 79% 76%<br />

2<br />

Fostering a sense <strong>of</strong> pride in our/ their club/service (n=1,748)<br />

1% 3%<br />

18%<br />

30%<br />

48%<br />

78% 78% 74%<br />

13<br />

The quality <strong>of</strong> the coaches or instructors (n=1,777)<br />

1%<br />

4%<br />

18%<br />

29%<br />

48%<br />

77% 77% 71%<br />

19<br />

Having well maintained equipment e.g. helmets, boards, boats (n=1,805)<br />

1%<br />

5%<br />

22%<br />

35%<br />

37%<br />

73% 73% 70%<br />

6<br />

Is fair and provides equal opportunities for all participants (n=1,797)<br />

2%<br />

7%<br />

19%<br />

30%<br />

42%<br />

72% 70% 70%<br />

8<br />

The social environment at the club/service (n=1,814)<br />

1%<br />

5%<br />

23%<br />

29%<br />

42%<br />

71% 71% 70%<br />

18<br />

Having qualified / experienced <strong>of</strong>ficials available when I/ they compete (n=1,352)<br />

1%<br />

4%<br />

24%<br />

30%<br />

41%<br />

71% 70% 58%<br />

7<br />

Being pr<strong>of</strong>essional and well managed (n=1,839)<br />

1%<br />

6%<br />

22%<br />

31%<br />

40%<br />

71% 70% 71%<br />

Base: All respondents (Excluding Don't know/not applicable)<br />

Q10a. How would you/ your child rate your/ their overall satisfaction with your/ their surf lifesaving club/service on each <strong>of</strong> the<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong><br />

following… © Sport <strong>New</strong> <strong>Zealand</strong> 2018<br />

19<br />

Q10b. How would you rate your/ your child's overall satisfaction with your/ their surf lifesaving club/service on each <strong>of</strong> the following...<br />

□□ Significantly higher/lower than All Sports 2020/21


Satisfaction with drivers <strong>of</strong> club/service experience<br />

<strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> respondents have relatively similar results with the drivers listed below when compared with 2018, although a significantly<br />

lower proportion <strong>of</strong> respondents are satisfied with helping me fulfil my potential (70% vs. 73% 2018). Parents are significantly less likely than<br />

participants to be satisfied with their club/service making me/ them aware <strong>of</strong> <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> courses and opportunities across NZ (59% vs.<br />

66% participants).<br />

Rank <strong>of</strong><br />

importance<br />

% Very or extremely satisfied<br />

Total<br />

<strong>Surf</strong> <strong>Life</strong><br />

<strong>Saving</strong><br />

2021<br />

Total<br />

<strong>Surf</strong> <strong>Life</strong><br />

<strong>Saving</strong><br />

2018<br />

All Sports<br />

2020/21<br />

15<br />

The ease <strong>of</strong> accessing club equipment and facilities (n=1,740)<br />

1%<br />

4%<br />

24%<br />

31%<br />

39%<br />

71% 73% 68%<br />

4<br />

Helping me/ them develop/fulfil my/ their potential (n=1,755)<br />

1%<br />

6%<br />

23%<br />

32%<br />

38%<br />

70% 73% 63%<br />

14<br />

Engaging with the local community (n=1,707)<br />

1%<br />

4%<br />

25%<br />

31%<br />

38%<br />

70% 69% 65%<br />

17<br />

Quality and variety <strong>of</strong> competitions and events regionally and nationally (n=1,417)<br />

1%<br />

5%<br />

27%<br />

32%<br />

35%<br />

68% 67% 60%<br />

12<br />

The programmes, courses and pathways <strong>of</strong>fered (n=1,648)<br />

1%<br />

6%<br />

26%<br />

32%<br />

35%<br />

67% - 67%<br />

11<br />

Providing me/ them the information I/ they need when I/ they need it (n=1,836)<br />

1%<br />

7%<br />

25%<br />

31%<br />

35%<br />

67% 66% 69%<br />

5<br />

Being responsive to my/ their needs and requirements (n=1,775)<br />

1%<br />

5%<br />

27%<br />

33%<br />

34%<br />

67% 66% 61%<br />

16<br />

Making me / them aware <strong>of</strong> S urf <strong>Life</strong> S aving courses and opportunities across <strong>New</strong><br />

<strong>Zealand</strong> (n=1,545)<br />

1%<br />

7%<br />

28%<br />

29%<br />

35%<br />

64% 61% -<br />

20<br />

Having clean and well maintained facilities e.g. clubrooms, changing rooms, toilets<br />

(n=1,778)<br />

4%<br />

10%<br />

29%<br />

28%<br />

30%<br />

58% 55% 66%<br />

Base: All respondents (Excluding Don't know/not applicable)<br />

Q10a. How would you/ your child rate your/ their overall satisfaction with your/ their surf lifesaving club/service on each <strong>of</strong> the<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong><br />

following… © Sport <strong>New</strong> <strong>Zealand</strong> 2018<br />

20<br />

Q10b. How would you rate your/ your child's overall satisfaction with your/ their surf lifesaving club/service on each <strong>of</strong> the following...<br />

□□ Significantly higher/lower than All Sports 2020/21


Importance for club/service recommendation<br />

Relative importance <strong>of</strong> drivers <strong>of</strong> club/service recommendation<br />

Regression analysis is a statistical process that was used to understand what aspects <strong>of</strong> the club/service experience have the most impact<br />

(or are the biggest ‘drivers’) on whether a player/ parent will recommend their club/service to others.<br />

Value for money<br />

Fostering a sense <strong>of</strong> pride in our/ their club/service<br />

Being friendly and welcoming<br />

Helping me/ them develop/fulfil my/ their potential<br />

Being responsive to my/ their needs and requirements<br />

Is fair and provides equal opportunities for all participants<br />

Being pr<strong>of</strong>essional and well managed<br />

The social environment at the club/service<br />

Encouraging good sportsmanship and fair play<br />

Providing a safe environment for adults and children<br />

Providing me/ them the information I/ they need when I/ they need…<br />

The programmes, courses and pathways <strong>of</strong>fered<br />

The quality <strong>of</strong> the coaches or instructors<br />

Engaging with the local community<br />

The ease <strong>of</strong> accessing club equipment and facilities<br />

Making me / them aware <strong>of</strong> S urf <strong>Life</strong> S aving courses and…<br />

Quality and variety <strong>of</strong> competitions and events regionally and…<br />

Having qualified/ experienced <strong>of</strong>ficials available when I/ they…<br />

Having well maintained equipment e.g. helmets, boards, boats<br />

Having clean and well maintained facilities e.g. clubrooms,…<br />

Note: Size <strong>of</strong> the bar corresponds to how<br />

‘important’ each driver is in terms <strong>of</strong> whether or<br />

not people will recommend their club/service to<br />

others.<br />

For <strong>Surf</strong> lifesaving, this table shows that value<br />

for money is the most important driver towards<br />

recommending their club. Whereas the<br />

relationship between clean & well maintained<br />

facilities and recommending their club/service is<br />

much less strong. This information helps us<br />

target club/service members in the things<br />

which mean most to them.<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 21


A quarter want to see improvement in facilities<br />

Similar with 2018, facilities remains the highest area for<br />

improvement. Since 2018 there has been a significant increase in<br />

those who want improvement in communications (8% vs. 4%) and<br />

social activities (8% vs. 5%).<br />

<strong>Participant</strong>s are more likely to want to see investment in facilities<br />

(26% vs. 18% parents), management <strong>of</strong> the club (7% vs. 2%) and<br />

participant development programmes (11% vs. 8%). Parents are<br />

more likely to want improvement in quality <strong>of</strong> coaching or<br />

instructors (7% vs. 4% participants) and number <strong>of</strong> coaches or<br />

instructors (9% vs. 6%).<br />

Facilities e.g. club rooms,<br />

changing rooms, toilets<br />

<strong>Participant</strong> development<br />

programmes<br />

Communications<br />

S ocial activities<br />

Number <strong>of</strong> coaches or<br />

instructors<br />

Focus for improvement<br />

4%<br />

5%<br />

10%<br />

9%<br />

8%<br />

8%<br />

7%<br />

9%<br />

24%<br />

26%<br />

Total S urf Live<br />

S aving 2021<br />

Total S urf Live<br />

S aving 2018<br />

Those aged 5-12 are significantly more likely to want improvement<br />

in communications (11% vs. 8%), while those aged 13-18 want<br />

improvement in quality <strong>of</strong> equipment (9% vs. 5%) and participant<br />

development programmes (15% vs. 10%). Those those aged 35+<br />

are more likely to want improvement in facilities (31% vs. 24%),<br />

while respondents aged 19-34 want improvement in management<br />

<strong>of</strong> the club (11% vs. 6%) and social activities (12% vs. 8%).<br />

Management <strong>of</strong> the club<br />

Quality <strong>of</strong> equipment e.g.<br />

helmets, boards, boats<br />

Quality <strong>of</strong> coaching or<br />

instructors<br />

Other<br />

Don't know<br />

6%<br />

5%<br />

5%<br />

7%<br />

5%<br />

6%<br />

4%<br />

7%<br />

9%<br />

10%<br />

I don't want them to improve<br />

anything<br />

6%<br />

10%<br />

Base: All respondents (2018 n=2,696, 2021 n= 1,864)<br />

Q14. If your/ your child's surf lifesaving club/service was going to focus on improving one <strong>of</strong> the following aspects, which would be the one thing you/ your child would like them Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong><br />

© to Sport improve? <strong>New</strong> <strong>Zealand</strong> 2018<br />

22<br />

Note: only responses 5% or greater are shown on the graph. Prior to Winter 2020, this question asked what people would improve if fees were to increase. The fees aspect was<br />

removed in Winter 2020.<br />

□□ Significantly higher/lower than All Sports 2020/21


What should be invested in or improved?<br />

“Our clubrooms are poked and<br />

dangerous by not being up to<br />

any building code and seriously<br />

too small to keep up with the<br />

growth and extension <strong>of</strong> our<br />

club/service over the last 6<br />

years. We are in the middle <strong>of</strong> a<br />

rebuild project and need to get<br />

it funded, knocked over and<br />

rebuilt urgently…”<br />

<strong>Participant</strong> and parent <strong>of</strong><br />

participant, 45-49 years,<br />

Wellington-Wairarapa<br />

“A larger area for<br />

storage <strong>of</strong> equipment.<br />

Even if it is nearby.<br />

Boats take up so much<br />

room.”<br />

<strong>Participant</strong> and parent<br />

<strong>of</strong> participant, 45-49<br />

years, Wellington-<br />

Wairarapa<br />

“I would like to see more<br />

courses that allow<br />

members to upskill. From<br />

first aid, to IRB, to training<br />

camps.”<br />

<strong>Participant</strong>, 17 years,<br />

Bay <strong>of</strong> Plenty<br />

“Contact with <strong>of</strong>ficials<br />

regarding courses and<br />

development<br />

opportunities etc have<br />

gone unreplied to.”<br />

<strong>Participant</strong>, 30-34<br />

years, Auckland<br />

“Email updates on<br />

about programs,<br />

cancellations,<br />

club/service rules and<br />

regulations etc etc.”<br />

Parent <strong>of</strong> participant,<br />

7 years, Canterbury<br />

“I would like to see a<br />

better flow <strong>of</strong><br />

communication from<br />

the board to the<br />

lifeguard committee<br />

and then throughout<br />

the club.”<br />

<strong>Participant</strong>, 19 years,<br />

Manuwatu<br />

FACILITIES<br />

PLAYER DEVELOPMENT<br />

PROGRAMMES<br />

COMMUNICATIONS<br />

“Club is getting run down and<br />

too small for the number <strong>of</strong><br />

members- gear storage is a<br />

massive issue, and car<br />

parking is too.”<br />

<strong>Participant</strong>, 40-44 years,<br />

Bay <strong>of</strong> Plenty<br />

“The A frame is not really a<br />

good space for lifeguards<br />

to operate out <strong>of</strong>. The<br />

changing rooms are not<br />

very nice, there is no first<br />

aid room, and it seems to<br />

have the very bare<br />

minimum.”<br />

<strong>Participant</strong>, 20-24 years,<br />

Otago<br />

“Clearer pathways, every member being aware <strong>of</strong> and<br />

understanding how to engage with the development pathway,<br />

taking ownership <strong>of</strong> what our clubs needs are rather than<br />

defaulting to standard SLSNZ courses which are <strong>of</strong>ten not quite<br />

what our club/service needs (i.e. club/service leadership programs<br />

vs standard first aid courses etc). We also need to be far better at<br />

catering for a broader audience so new members can get<br />

involved.”<br />

<strong>Participant</strong> and parent <strong>of</strong> participant, 35-39 years, Waikato<br />

“For a new member, the<br />

communication arrives a bit late<br />

for planning ahead especially<br />

balancing other sports and<br />

activities. Communication<br />

about the entire upcoming<br />

season would be helpful.”<br />

Parent <strong>of</strong> participant, 12 years,<br />

Wellington-Wairarapa<br />

Base: All respondents excluding don’t know/none<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 23<br />

Q50. What particular aspect <strong>of</strong> would you like to see investment in or improved?


Providing the opportunity to participate in a way that meets needs<br />

Over four in five (84%) 13-18 year old club/service members agree that their club/service provides them the opportunity to participate in<br />

surf lifesaving in a way that meets their needs. Those <strong>of</strong> Māori ethnicity (67% vs. 84%) and those from Central region (73% vs. 84%) have<br />

significantly lower levels <strong>of</strong> agreement.<br />

NET Agree (Strongly<br />

agree/ Agree)<br />

My club/service provides me the opportunity to<br />

particpate in surf lifesaving in a way that meets<br />

my needs<br />

7% 4% 5% 41% 43%<br />

84%<br />

Strongly disagree Disagree Neither agree or disagree Agree Strongly agree<br />

Base: All respondents aged 13-18 years excluding Don’t know (n=348)<br />

© Q114. Sport For <strong>New</strong> this next <strong>Zealand</strong> question, we’d like you to think about how your/ your child’s club/service provides opportunities that meets your / your child’s personal needs, including the<br />

24<br />

ways you/ your child like/ likes to participate (e.g. where, when, and how <strong>of</strong>ten) and whether you/ your child prefer/prefers participating at a casual/social or competitive level. To<br />

what extent do you/ does your child agree or disagree with…


Other results


Demographic differences


Key results by age<br />

Overall satisfaction (% very or extremely satisfied)<br />

NPS (promoters minus detractors)<br />

78% 76% 76% 76%<br />

71% 74% 75% 74% <br />

67% 69%<br />

62% <br />

71%<br />

+67 +65 +62 +59<br />

+54<br />

+49 +50 +51 +53<br />

+40<br />

<br />

+69<br />

+63<br />

under 8 years under 14<br />

years<br />

under 16<br />

years<br />

under 19<br />

years<br />

19-29 years 30+ years<br />

under 8 years under 14<br />

years<br />

under 16<br />

years<br />

under 19<br />

years<br />

19-29 years 30+ years<br />

2018 2021<br />

2018 2021<br />

Value for money (% agree or strongly agree)<br />

89% 87% 90% 88% 88% 88% 90% 88% <br />

82% 84% 84%<br />

88% <br />

Likelihood to rejoin (% likely or very likely)<br />

88% 85% 86% 88% 87% 89% 89% 89% 90% 93%<br />

88% <br />

82%<br />

under 8 years under 14<br />

years<br />

under 16<br />

years<br />

under 19<br />

years<br />

19-29 years 30+ years<br />

under 8 years under 14<br />

years<br />

under 16<br />

years<br />

under 19<br />

years<br />

19-29 years 30+ years<br />

2018 2021<br />

2018 2021<br />

Base: Q6/Q7/Q11 All Respondents (Excluding Don't know/ Can't say), Q9 Members (Excluding Don’t know/Can’t say)<br />

Significantly higher/lower than <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2018 result<br />

© Sport <strong>New</strong> <strong>Zealand</strong> Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2021 27


Key results by gender<br />

Overall satisfaction (% very or extremely satisfied)<br />

73% 73% 74% 71%<br />

NPS (promoters minus detractors)<br />

+62 +64<br />

+60<br />

+56<br />

Male<br />

Female<br />

Male<br />

Female<br />

2018 2021<br />

2018 2021<br />

Value for money (% agree or strongly agree)<br />

87% 87% 87% 87%<br />

Likelihood to rejoin (% likely or very likely)<br />

88% 91% <br />

91% <br />

86%<br />

Male<br />

Female<br />

Male<br />

Female<br />

2018 2021<br />

2018 2021<br />

Base: Q6/Q7/Q11 All Respondents (Excluding Don't know/ Can't say), Q9 Members (Excluding Don’t know/Can’t say)<br />

Significantly higher/lower than <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2018 result<br />

© Sport <strong>New</strong> <strong>Zealand</strong> Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2021 28


Key results by disability<br />

Overall satisfaction (% very or extremely satisfied)<br />

NPS (promoters minus detractors)<br />

63%<br />

72%<br />

+58<br />

+29<br />

Has a disability<br />

No disability<br />

Has a disability<br />

No disability<br />

2021<br />

2021<br />

Value for money (% agree or strongly agree)<br />

Likelihood to rejoin (% likely or very likely)<br />

88% <br />

83%<br />

91%<br />

68%<br />

Has a disability<br />

No disability<br />

Has a disability<br />

No disability<br />

2021<br />

2021<br />

Base: Q6/Q7/Q11 All Respondents (Excluding Don't know/ Can't say), Q9 Members (Excluding Don’t know/Can’t say)<br />

Significantly higher/lower than <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2018 result<br />

Note: © Sport n=32 <strong>New</strong> respondents <strong>Zealand</strong> were identified as having a disability<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2021 29


Key results by ethnicity<br />

Overall satisfaction (% very or extremely satisfied)<br />

NPS (promoters minus detractors)<br />

74% 72% 74% 71% 71%<br />

61%<br />

66%<br />

78%<br />

+63<br />

+71<br />

+58 <br />

+61 +58 +58 +56 +59<br />

NET European Māori NET Pasifika NET Asian & Indian<br />

2018 2021<br />

Value for money (% agree or strongly agree)<br />

87% 88% 88% 88%<br />

92% 90% 91%<br />

86%<br />

NET European Māori NET Pasifika NET Asian & Indian<br />

2018 2021<br />

Likelihood to rejoin (% likely or very likely)<br />

87%<br />

91% 88% 91% 93% 90%<br />

82% 82%<br />

NET European Māori NET Pasifika NET Asian & Indian<br />

2018 2021<br />

NET European Māori NET Pasifika NET Asian & Indian<br />

2018 2021<br />

Base: Q6/Q7/Q11 All Respondents (Excluding Don't know/ Can't say), Q9 Members (Excluding Don’t know/Can’t say)<br />

Significantly higher/lower than <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2018 result<br />

© Sport <strong>New</strong> <strong>Zealand</strong> Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2021 30


Inappropriate behaviour &<br />

club/service environment


Frequency <strong>of</strong> inappropriate behaviour while participating<br />

The proportion <strong>of</strong> surf lifesavers who experience inappropriate sideline behaviour at least occasionally is significantly lower than the All<br />

Sports 2020/21 average (16% vs. 23%).<br />

S urf <strong>Life</strong><br />

S aving 2021<br />

57%<br />

27%<br />

15%<br />

1%<br />

% At least occasionally<br />

16%<br />

Those significantly more likely to have<br />

experienced inappropriate behaviour almost<br />

every time/ every time are:<br />

• There are no significant differences.<br />

All S ports<br />

2020/21<br />

49%<br />

29%<br />

19%<br />

2% 1%<br />

23%<br />

Never Almost never Occassionally/sometimes Almost every time Every time<br />

Base: All respondents (Excluding Don't know/not applicable) (n=1,763)/ (n=17,487)<br />

Q51. In the last 12 months, how frequently have you/you or your child witnessed or experienced inappropriate behaviour by a spectator, coach or <strong>of</strong>ficial while you/your child Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2018<br />

© Sport <strong>New</strong> <strong>Zealand</strong><br />

participated?<br />

32<br />

□□ Significantly higher/lower than All Sports 2020/21<br />

NOTE: ‘All Sports 2020/21’ refers to average across other sports who included this question. This is not asked <strong>of</strong> all sports.


Club/Service environment<br />

Overall respondents are positive about their surf lifesaving club’s environment. Satisfaction is similar to the All Sports 2021/21 average<br />

although the proportion who agree that their club/service focuses too much on certain players/teams is higher (24% vs. 19%). <strong>Participant</strong>s<br />

are more likely to agree that their club/service focuses too much on certain players/teams (27% vs. 19% parents).<br />

% Agree or strongly agree<br />

18 and under only<br />

S upports children to grow their confidence^ (n=909)<br />

5%<br />

1%<br />

2%<br />

26%<br />

66%<br />

Total<br />

<strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong><br />

2021<br />

All Sports<br />

2020/21<br />

91% 91%<br />

Parents and players<br />

Provides a supportive and encouraging environment<br />

(n=1,821)<br />

2%<br />

6%<br />

1%<br />

32%<br />

58%<br />

90% 89%<br />

Club/S ervice focuses too much on certain<br />

participants/ teams (n=1,637)<br />

20%<br />

30%<br />

25%<br />

14%<br />

10%<br />

24% 19%<br />

Feels pressure from club/service to train more than<br />

they would like to (n=1,554)<br />

39%<br />

43%<br />

14%<br />

1%<br />

3%<br />

4% 4%<br />

Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree<br />

Base: All respondents (Excluding Don't know/not applicable)<br />

© Q54. Sport To what <strong>New</strong> extent <strong>Zealand</strong> do you agree or disagree on the following…<br />

□□ Significantly higher/lower than All Sports 2020/21 33<br />

^ Only asked <strong>of</strong> those aged 18 and under


Club/Service environment <strong>–</strong> 18 and under<br />

5-12 and 13-18 year olds generally have relatively similar levels <strong>of</strong> agreement towards their club/service environment. Those aged 5-12<br />

years are more likely to agree their club/service provides a supportive and encouraging environment (93% vs. 90% total) and less likely to<br />

agree their club/service focuses too much on certain players/teams (18% vs. 24% total).<br />

18 and under only<br />

S upports children to grow their confidence^ (n=909)<br />

5%<br />

1%<br />

2%<br />

26%<br />

66%<br />

Total<br />

<strong>Surf</strong> <strong>Life</strong><br />

<strong>Saving</strong><br />

2021<br />

% Agree or strongly agree<br />

5-12 years<br />

2021<br />

13-18 years<br />

2021<br />

91% 92% 91%<br />

Parents and players<br />

Provides a supportive and encouraging environment<br />

(n=1,821)<br />

1%<br />

6%<br />

2%<br />

32%<br />

58%<br />

90% 93% 89%<br />

Club/S ervice focuses too much on certain players/<br />

teams (n=1,637)<br />

20%<br />

30%<br />

25%<br />

14%<br />

10%<br />

24% 18% 26%<br />

Feels pressure from club/service to train more than<br />

they would like to (n=1,554)<br />

39%<br />

43%<br />

14%<br />

1%<br />

3%<br />

4% 5% 6%<br />

Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree<br />

Base: All respondents (Excluding Don't know/not applicable)<br />

© Q54. Sport To what <strong>New</strong> extent <strong>Zealand</strong> do you agree or disagree on the following…<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2021<br />

34<br />

^ Only asked <strong>of</strong> those aged 18 and under


Emphasis on winning, developing skills, having fun and<br />

developing knowledge around water safety at club/service<br />

One in five respondents (18%) would like to see greater emphasis on developing skills while around one in ten would like to see<br />

greater emphasis on developing knowledge around water safety (12%), having fun (10%) and winning (8%). Respondents aged 19-<br />

29 are more likely to say there is not enough emphasis on developing skills (23% vs. 18%). Those <strong>of</strong> Pasifika ethnicity are more<br />

likely to say there is not enough emphasis on winning (20% vs. 10%).<br />

Developing skills (n=1,812)<br />

82%<br />

18%<br />

Developing knowledge around water safety<br />

(n=1,817)<br />

88%<br />

12%<br />

Having fun (n=1,829)<br />

2%<br />

87%<br />

10%<br />

Winning (n=1,607)<br />

7%<br />

85%<br />

8%<br />

Too much emphasis About the right amount Not enough emphasis<br />

Base: All respondents (Excluding Don't know/not applicable)<br />

© Q97. Sport Based <strong>New</strong> on your/ <strong>Zealand</strong> your child’s experience… How much emphasis do you/ does your child feel there is on the following at your/ their club?<br />

35


Emphasis on winning, developing skills, having fun and developing<br />

knowledge around water safety at club/service for 13-18 year olds<br />

For aged 13-18 year olds, results are similar with the Total <strong>Surf</strong> <strong>Life</strong>saving 2021 results. 13-18 year olds are less likely to say there is<br />

not enough emphasis on developing knowledge around water safety (8% vs. 12%).<br />

Developing skills (n=369)<br />

1%<br />

82%<br />

17%<br />

Having fun (n=370)<br />

4%<br />

86%<br />

10%<br />

Winning (n=341)<br />

7%<br />

84%<br />

9%<br />

Developing knowledge around water safety (n=366)<br />

1%<br />

91%<br />

8%<br />

Too much emphasis About the right amount Not enough emphasis<br />

Base: All respondents aged 13-18 years (Excluding Don't know/not applicable)<br />

© Q97. Sport Based <strong>New</strong> on your/ <strong>Zealand</strong> your child’s experience… How much emphasis do you/ does your child feel there is on the following at your/ their club?<br />

36


Gender equality at club/service<br />

Males are significantly more likely than females to agree with all three gender equality statements, with the biggest difference coming from<br />

the gender equality statement that there are appropriate programmes and/or opportunities in place for women and girls (91% vs. 81%<br />

females). Compared with the All Sports 2020/21 average, satisfaction with there are appropriate programmes and/or opportunities in place for<br />

women and girls is higher (86% vs. 82%) while it is lower for my club treats all people equally regardless <strong>of</strong> gender (88% vs. 90%).<br />

Total <strong>Surf</strong><br />

<strong>Life</strong> <strong>Saving</strong><br />

2021<br />

% Agree or strongly agree<br />

Males<br />

(n=816-<br />

915)<br />

Females<br />

(n=795-<br />

855)<br />

All<br />

Sports<br />

2020/21<br />

There are equal opportunities for both men<br />

and women to assume leadership roles at<br />

my/ my child's club/service (n=1,666)<br />

3%<br />

3%<br />

5%<br />

35%<br />

54%<br />

89% 92% 86% 89%<br />

My/ my child's club/service treats all people<br />

equally regardless <strong>of</strong> gender (n=1,774)<br />

3%<br />

2%<br />

6%<br />

36%<br />

52%<br />

88% 91% 84% 90%<br />

There are appropriate programmes and/or<br />

opportunities in place for women and girls at<br />

my/ my child's club/service (n=1,634)<br />

3%<br />

3%<br />

8%<br />

37%<br />

49%<br />

86% 91% 81% 82%<br />

S trongly disagree Disagree Neither agree nor disagree Agree S trongly agree<br />

© Base: Sport All <strong>New</strong> respondents <strong>Zealand</strong> excluding Don’t know<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong><br />

37<br />

Q81. To what extent do you agree or disagree on the following…<br />

<strong>Saving</strong> 2021<br />

□□ Significantly higher/lower than All Sports 2020/21


Female perceptions <strong>of</strong> gender equality at club/service<br />

Compared with females in the All Sports 2020/21 average, surf life saving females are significantly more likely to agree that there are<br />

appropriate programmes or opportunities in place for women and girls at my club/service (81% vs. 76%).<br />

% Agree or strongly agree<br />

<strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong><br />

Females 2021<br />

All Sports<br />

Females<br />

2020/21<br />

There are equal opportunities for both men and<br />

women to assume leadership roles at my/ my<br />

child's club/service (n=795)<br />

3%<br />

4%<br />

7%<br />

34%<br />

51%<br />

86% 86%<br />

My/ my child's club/service treats all people equally<br />

regardless <strong>of</strong> gender (n=855)<br />

4%<br />

2…<br />

9%<br />

35%<br />

49%<br />

84% 84%<br />

There are appropriate programmes and/or<br />

opportunities in place for women and girls at my/<br />

my child's club/service (n=814)<br />

5%<br />

3…<br />

11%<br />

35%<br />

46%<br />

81% 76%<br />

S trongly disagree Disagree Neither agree nor disagree Agree S trongly agree<br />

© Base: Sport All respondents <strong>New</strong> <strong>Zealand</strong> excluding Don’t know<br />

Significantly higher/lower than <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> females 2018<br />

38<br />

Q81. To what extent do you agree or disagree on the following…<br />

□□ Significantly higher/lower than All Sports Females 2020/21


Handling <strong>of</strong> integrity issues<br />

Four in five (82%) respondents trust their club/service to handle integrity issues appropriately and effectively. This is a similar result to the<br />

All Sports 2020/21 average (83%). Those aged 19-34 are less likely to trust their club/service to handle integrity issues (73% vs. 82%).<br />

Trust in club/service to handle integrity issues appropriately and effectively<br />

NET Trust<br />

(4+5)<br />

Total S urf <strong>Life</strong> S aving 2021<br />

3%<br />

6%<br />

10%<br />

32%<br />

50%<br />

82%<br />

All S ports 2020/21<br />

3% 4%<br />

10%<br />

28%<br />

56%<br />

83%<br />

1 - Not at all 2 3 4 5 - Completely trust<br />

© Base: Sport All respondents <strong>New</strong> <strong>Zealand</strong> excluding Don’t know (n=1,631)/ (n=23,369)<br />

□□ Significantly higher/lower than All Sports 2020/21 39<br />

Q102. How much do you trust your/ your child’s club/service to handle integrity issues appropriately and effectively?


Injury


Significantly less surf life saving respondents have been<br />

injured in the last 12 months compared with the All Sports<br />

2020/21 average<br />

% <strong>of</strong> respondents injured in the last 12 months<br />

Those significantly more likely to have been<br />

injured:<br />

S urf <strong>Life</strong> S aving 2021<br />

16%<br />

• Aged 13-18 (30% vs. 16%) and 19-34 (22%)<br />

• <strong>Participant</strong>s (19%).<br />

Those significantly less likely to have been injured:<br />

All S ports 2020/21<br />

28%<br />

• Aged 5-12 (10% vs. 16%) or 35+ (12%)<br />

• Parents <strong>of</strong> participants (11%).<br />

Base: All respondents 2021 (n=1,864) All Sports 2020/21 (21,640)<br />

© Sport <strong>New</strong> <strong>Zealand</strong> □□ Significantly higher/lower than All Sports 2020/21 41<br />

Q17. Have you been injured while participating or training for surf lifesaving in the last 12 months?


Four in ten continued to participate while injured<br />

Time missed due to injury<br />

Total S urf <strong>Life</strong> S aving 2021<br />

2%<br />

40%<br />

46%<br />

7%<br />

5%<br />

All S ports 2020/21<br />

1%<br />

32%<br />

49%<br />

9%<br />

8%<br />

Don't know or can't remember None Less than a month 1-2 months More than 3 months<br />

Base: © Sport All respondents <strong>New</strong> <strong>Zealand</strong> who have been injured in the last 12 months (n=301) All Sports 2020/21 (6,572)<br />

42<br />

Q38. In the last 12 months, how much time did you/ your child have to take <strong>of</strong>f from participating in surf lifesaving due to your/ their injury?


Prevalence <strong>of</strong> concussion<br />

One in 20 respondents (5%) received at least one head knock/ concussion <strong>of</strong> which half (46%) continued to participate or train. Those aged 5-<br />

18 are less likely to continue playing or training after a bad head knock/ concussion (38% vs. 46%).<br />

Number <strong>of</strong> bad head knocks/ concussions in the last 12<br />

months<br />

Continued to participate or train after a bad head<br />

knock or concussion<br />

4% 1% 1%<br />

46%<br />

49%<br />

94%<br />

4%<br />

Don't know None Once Twice Three More than three times<br />

Yes No Don't know<br />

Base: All respondents (n=1,864)<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong><br />

Q61. © Sport In the <strong>New</strong> last 12 <strong>Zealand</strong> months, how many times (if at all) have/ has you/ your child sustained a bad head knock or concussion while playing or training for surf lifesaving?<br />

2018<br />

43<br />

Base. Respondents who have sustained a bad head knock or concussion (n=99)<br />

Q62. Thinking <strong>of</strong> the times you/your child sustained a bad head knock or concussion, did you/they continue to participate in any <strong>of</strong> the events or training sessions?


Warming up prior to each event/ training<br />

More surf life savers warm up prior to each training (69%) than prior to each event (58%). The most common warm up prior to each event is<br />

light aerobic activity (82%). This is followed by active stretching (60%) and static stretching (48%).<br />

Frequency <strong>of</strong> warming up<br />

What a pre event warm up includes<br />

Always<br />

Light aerobic activity<br />

82%<br />

Most <strong>of</strong> the time<br />

Occasionally<br />

Rarely<br />

Never<br />

Don't know/ Can't<br />

say<br />

Not applicable<br />

37% 37%<br />

22%<br />

10%<br />

7%<br />

5%<br />

1%<br />

18%<br />

69%<br />

at least<br />

occasionally<br />

14%<br />

6%<br />

4%<br />

2%<br />

2%<br />

34%<br />

58%<br />

at least<br />

occasionally<br />

Active stretching<br />

Static stretching<br />

Short games<br />

Skills and drills<br />

Balance<br />

Core strength<br />

23%<br />

17%<br />

12%<br />

10%<br />

48%<br />

60%<br />

Prior to each training<br />

(n=1,864)<br />

Prior to each event<br />

(n=1,864)<br />

Don't know<br />

4%<br />

Base: All respondents<br />

Q42. © Sport Do you <strong>New</strong> warm-up… <strong>Zealand</strong> 44<br />

Base: Respondents who warm up at least occasionally before a game (n=1,072)<br />

Q101. Typically, when you warm up for a event, what does your warm up include?


Rangatahi - Key results


Key metrics summary<br />

Overall, how are 13-18 year olds performing?<br />

Satisfaction NPS Likelihood to rejoin Value for money<br />

78% +57 94% 88%<br />

13-18<br />

years<br />

2018<br />

13-18 years<br />

All Sports<br />

2020/ 21<br />

13-18<br />

years<br />

2018<br />

13-18<br />

years<br />

All Sports<br />

2020/ 21<br />

13-18<br />

years<br />

2018<br />

13-18 years<br />

All Sports<br />

2020/ 21<br />

13-18<br />

years<br />

2018<br />

13-18<br />

years<br />

All Sports<br />

2020/ 21<br />

77% 66% +63 +39 88% 82% 89% 77%<br />

© Sport <strong>New</strong> <strong>Zealand</strong><br />

Base: Q6/Q7/Q11 All Respondents aged 13-18 years (Excluding Don't know/ Can't say), Q9 Members (Excluding Don’t know/Can’t say)<br />

Significantly higher/lower than <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2018 13-18<br />

years<br />

46<br />

Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong>/All Sports 2020/21: Q6 (n=368/ 4,234)/ Q7 (n=372/ 4,200)/ Q9 (n=358/ 3,921)/ Q11 (n=366/ 4,144)<br />

□□ Significantly higher/lower than All Sports 2020/21 13-18 years


Rangatahi: Satisfaction with drivers <strong>of</strong> club/service experience<br />

For 13-18 year olds, Satisfaction with the majority <strong>of</strong> drivers are significantly higher than the 13-18 year olds <strong>of</strong> All Sports Average 2020/21.<br />

The highest rated driver is encouraging good sportsmanship and fair play which has also increased significantly from 2018 (86% vs. 81%).<br />

% Very or extremely<br />

satisfied<br />

13-18 yrs<br />

2021<br />

13-18 yrs<br />

2018<br />

13-18 yrs<br />

(All Sports<br />

2020/21)<br />

Encouraging good sportsmanship and fair play (n=360)<br />

1% 2% 11%<br />

29%<br />

57%<br />

86% 81% 74%<br />

Providing a safe environment for adults and children (n=372)<br />

1%<br />

1%<br />

14%<br />

25%<br />

59%<br />

84% 84% 76%<br />

Being friendly and welcoming (n=371)<br />

1%<br />

3%<br />

14%<br />

20%<br />

62%<br />

82% 83% 77%<br />

The quality <strong>of</strong> the coaches or instructors (n=366)<br />

1%<br />

4%<br />

14%<br />

30%<br />

51%<br />

81% 78% 71%<br />

Fostering a sense <strong>of</strong> pride in our/ their club/service (n=356)<br />

1% 3%<br />

16%<br />

28%<br />

53%<br />

80% 80% 76%<br />

The social environment at the club/service (n=369)<br />

3% 3%<br />

16%<br />

22%<br />

56%<br />

78% 79% 69%<br />

Helping me/ them to fulfil my/ their potential (n=369)<br />

2%<br />

6%<br />

17%<br />

31%<br />

44%<br />

75% 75% 64%<br />

The ease <strong>of</strong> accessing club equipment and facilities (n=364)<br />

1%<br />

4%<br />

20%<br />

32%<br />

43%<br />

75% 76% 59%<br />

Having qualified / experienced <strong>of</strong>ficials available when I/ they compete (n=326)<br />

1%<br />

3%<br />

22%<br />

30%<br />

44%<br />

74% 73% 54%<br />

The programmes, courses and pathways <strong>of</strong>fered (n=364)<br />

1%<br />

5%<br />

20%<br />

32%<br />

42%<br />

74% 0% 74%<br />

Base: All respondents aged 13-18 years (Excluding Don't know/not applicable)<br />

Q10a. How would you/ your child rate your/ their overall satisfaction with your/ their surf lifesaving club/service on each <strong>of</strong> the<br />

following… © Sport <strong>New</strong> <strong>Zealand</strong> Significantly higher/lower than <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2018 13-18 47<br />

Q10b. How would you rate your/ your child's overall satisfaction with your/ their surf lifesaving club/service on each <strong>of</strong> the following...<br />

years<br />

□□ Significantly higher/lower than All Sports 2020/21 13-18 years


Rangatahi: Satisfaction with drivers <strong>of</strong> club/service experience<br />

Satisfaction with the drivers listed below is consistent with the 2018 13-18 year old results. Compared with the All Sports 2020/21 13-18<br />

year olds S<strong>of</strong>tball’s 13-18 year olds are significantly more satisfied with several <strong>of</strong> the drivers listed below, with the biggest difference being<br />

in being responsive to my needs and requirements (74% vs. 58%).<br />

13-18 yrs<br />

2021<br />

% Very or extremely<br />

satisfied<br />

13-18 yrs<br />

2018<br />

13-18 yrs<br />

(All Sports<br />

2020/21)<br />

Being responsive to my/ their needs and requirements (n=368)<br />

2%<br />

6%<br />

19%<br />

34%<br />

40%<br />

74% 68% 58%<br />

Engaging with the local community (n=352)<br />

1%<br />

4%<br />

22%<br />

29%<br />

44%<br />

73% 72% 65%<br />

Having well maintained playing/ training venues/ fields/ courts (n=370)<br />

1%<br />

5%<br />

22%<br />

33%<br />

39%<br />

72% 75% 69%<br />

Being pr<strong>of</strong>essional and well managed (n=370)<br />

1%<br />

5%<br />

23%<br />

28%<br />

43%<br />

71% 72% 67%<br />

Quality and variety <strong>of</strong> competitions (n=330)<br />

1%<br />

5%<br />

23%<br />

30%<br />

41%<br />

71% 68% 56%<br />

Providing me/ them the information I/ they need when I/ they need it (n=371)<br />

1%<br />

8%<br />

22%<br />

29%<br />

40%<br />

70% 68% 65%<br />

Is fair and provides equal opportunities for all s (n=367)<br />

2%<br />

9%<br />

19%<br />

28%<br />

41%<br />

69% 68% 63%<br />

Making me / them aware <strong>of</strong> S urf <strong>Life</strong> S aving courses and opportunities across <strong>New</strong><br />

<strong>Zealand</strong> (n=344)<br />

1%<br />

6%<br />

25%<br />

25%<br />

43%<br />

68% 65% 68%<br />

Having clean and well maintained facilities e.g. clubrooms, changing rooms, toilets<br />

(n=366)<br />

2%<br />

8%<br />

29%<br />

30%<br />

32%<br />

61% 60% 63%<br />

Base: All respondents aged 13-18 years (Excluding Don't know/not applicable)<br />

Q10a. How would you/ your child rate your/ their overall satisfaction with your/ their surf lifesaving club/service on each <strong>of</strong> the<br />

following… © Sport <strong>New</strong> <strong>Zealand</strong> Significantly higher/lower than <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2018 13-18 48<br />

Q10b. How would you rate your/ your child's overall satisfaction with your/ their surf lifesaving club/service on each <strong>of</strong> the following...<br />

years<br />

□□ Significantly higher/lower than All Sports 2020/21 13-18 years


Rangatahi: One in five want improvement in facilities<br />

Although it’s still the highest, emphasis on facilities has significantly<br />

decreased from 2018 (20% vs. 26% in 2018).<br />

Compared with 2018, 13-18 year olds are more likely to want<br />

improvement in participant development programmes (15% vs. 9%)<br />

and social activities (8% vs. 3%).<br />

Facilities e.g. club rooms,<br />

changing rooms, toilets<br />

<strong>Participant</strong> development<br />

programmes<br />

Quality <strong>of</strong> equipment e.g.<br />

helmets, boards, boats<br />

S ocial activities<br />

Number <strong>of</strong> coaches or<br />

instructors<br />

Quality <strong>of</strong> coaching or<br />

instructors<br />

Communications<br />

Management <strong>of</strong> the club<br />

Focus for improvement<br />

Other<br />

Don't know<br />

I don't want them to improve<br />

anything<br />

3%<br />

9%<br />

11%<br />

8%<br />

6%<br />

8%<br />

6%<br />

5%<br />

6%<br />

4%<br />

6%<br />

5%<br />

5%<br />

4%<br />

9%<br />

6%<br />

9%<br />

10%<br />

11%<br />

15%<br />

20%<br />

26%<br />

S urf <strong>Life</strong> S aving 13-18<br />

years 2021<br />

S urf <strong>Life</strong> S aving 13-18<br />

years 2018<br />

Significantly higher/lower than <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2018 13-18<br />

years<br />

Base: All respondents (Excluding Don't know) (2018 n=587, 2021 n=372)<br />

□□ Significantly higher/lower than All Sports 2020/21 13-18 years<br />

Q14. If your/ your child's surf lifesaving club/service was going to focus on improving one <strong>of</strong> the following aspects, which would be the one thing you/ your child would like them<br />

© to Sport improve? <strong>New</strong> <strong>Zealand</strong> 49<br />

Note: only responses 5% or greater are shown on the graph. Prior to Winter 2020, this question asked what people would improve if fees were to increase. The fees aspect was<br />

removed in Winter 2020.


Regional differences


How does experience differ by Region?<br />

Results for Regions cover the following areas:<br />

• Northern<br />

• Eastern<br />

• Central<br />

• Southern<br />

Northern<br />

Eastern<br />

Central<br />

Southern<br />

Note: © Sport Regions <strong>New</strong> are <strong>Zealand</strong> based on the club/service selected at Q2a in the questionnaire<br />

51


Overall satisfaction is consistent across the country<br />

Northern<br />

(n=554)<br />

71%<br />

OVERALL SATISFACTION<br />

(% more than satisfied)<br />

TOTAL 2021<br />

72%<br />

How does this compare with 2018?<br />

Satisfaction<br />

2021<br />

(n=1846)<br />

2018<br />

(n=2670)<br />

Central<br />

(n=337)<br />

72%<br />

Eastern<br />

(n=519)<br />

73%<br />

Northern 71% 72%<br />

Eastern 73% 74%<br />

Central 72% 74%<br />

Southern 72% 74%<br />

Souther<br />

n<br />

(n=434)<br />

72%<br />

© Base: Sport All respondents <strong>New</strong> <strong>Zealand</strong> (Excluding Don't know/not applicable) (n=1846)<br />

Significantly higher/lower than 2018 result<br />

52<br />

Q6. To what extent are you satisfied or dissatisfied with the/ your child's overall experience <strong>of</strong> participating in surf life saving at your/ their club?<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2021<br />

Note: Regions are based on the club/service selected at Q2a in the questionnaire


Respondents from Central Region are less likely to<br />

recommend their club compared with 2018<br />

NPS<br />

(% promoters - % detractors)<br />

TOTAL 2021<br />

+58<br />

Northern<br />

(n=556)<br />

+57<br />

How does this compare with 2018?<br />

NPS<br />

2021<br />

(n=1854)<br />

2018<br />

(n=2683)<br />

Central<br />

(n=341)<br />

+56<br />

Eastern<br />

(n=521<br />

)<br />

+59<br />

Northern +57 +61<br />

Eastern +59 +62<br />

Central +56 +64<br />

Southern +59 +64<br />

Southern<br />

(n=434)<br />

+59<br />

Base: All respondents (Excluding Don't know/not applicable) (n=1,854)<br />

Significantly higher/lower than 2018 result<br />

© Q7. Sport Imagine <strong>New</strong> someone <strong>Zealand</strong> is interested in participating in surf life saving. If they asked you, how likely are you to recommend your/ your child’s club/service to them, using a scale <strong>of</strong> 0<br />

53<br />

to 10 where 0 is not at all likely and 10 is extremely likely?<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2021<br />

Note: Regions are based on the club/service selected at Q2a in the questionnaire


Those from the Southern region are more likely to perceive<br />

value for money<br />

VALUE FOR MONEY<br />

(% agree or strongly agree)<br />

TOTAL 2021<br />

87%<br />

Northern<br />

(n=540)<br />

85%<br />

How does this compare with last year?<br />

Eastern<br />

(n=509)<br />

87%<br />

Value for money<br />

2021<br />

(n=1804)<br />

2018<br />

(n=2615)<br />

Central<br />

(n=327)<br />

88%<br />

Northern 85% 88%<br />

Eastern 87% 87%<br />

Central 88% 87%<br />

Southern 90% 87%<br />

Southern<br />

(n=426)<br />

90%<br />

Base: All respondents (Excluding Don't know/not applicable) (n=1,804)<br />

Significantly higher/lower than 2018 result<br />

Q11. © Sport To what <strong>New</strong> extent <strong>Zealand</strong> do you agree or disagree with the following… The opportunities, services and benefits that I/ your child receive/ receives from their club/service make it well<br />

54<br />

worth the money I/ you or they pay<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2021<br />

Note: Regions are based on the club/service selected at Q2a in the questionnaire


Eastern respondents are more likely to rejoin their club<br />

compared with 2018<br />

Likelihood to rejoin<br />

(% likely or very likely)<br />

TOTAL 2021<br />

91%<br />

Northern<br />

(n=533)<br />

90%<br />

How does this compare with 2018?<br />

Likelihood to rejoin<br />

2021<br />

(n=1734)<br />

2018<br />

(n=2630)<br />

Central<br />

(n=318)<br />

89%<br />

Eastern<br />

(n=470)<br />

93%<br />

Northern 90% 87%<br />

Eastern 93% 86%<br />

Central 89% 85%<br />

Southern 92% 89%<br />

Southern<br />

(n=411)<br />

92%<br />

Base: © Sport All respondents <strong>New</strong> <strong>Zealand</strong> who are members (Excluding Don't know/not applicable) (n=1,734)<br />

Significantly higher/lower than 2018 result<br />

55<br />

Q9. How likely are/ is you/ your child to participate in or rejoin next season?<br />

Significantly higher/lower than Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2021<br />

Note: Regions are based on the club/service selected at Q2a in the questionnaire


Reason for belonging to a club/service<br />

Reason for belonging<br />

TOTAL<br />

(n=1,750)<br />

Northern<br />

(n=538)<br />

Eastern<br />

(n=475)<br />

Central<br />

(n=322)<br />

Southern<br />

(n=413)<br />

To learn/ build aquatic confidence/ improve skills 33% 36% 32% 31% 35%<br />

To have fun 21% 20% 19% 25% 21%<br />

To participate competitively 9% 7% 6% 12% 12%<br />

To socialise 6% 5% 9% 5% 6%<br />

To get fit and healthy 5% 4% 5% 7% 5%<br />

To have access to facilities and equipment e.g.<br />

helmets, boards, boats<br />

2%<br />

1%<br />

3% 2% 2%<br />

Other 23% 27% 26% 18% 20%<br />

Base: All respondents who are members (n=1,750)<br />

Significantly higher/lower than 2018 result<br />

© Q4. Sport What is <strong>New</strong> the main <strong>Zealand</strong> reason you/ your child belong/ belongs to a surf lifesaving club/service?<br />

Significantly higher/lower than Total 2021<br />

56<br />

*Small sample size; ** Very small sample size<br />

Note: are based on the club/service selected at Q2a in the questionnaire


Satisfaction across regions: more than satisfied with key<br />

drivers<br />

Key drivers<br />

(% more than satisfied)<br />

TOTAL<br />

(n=1755-1854)<br />

Northern<br />

(n=525-558)<br />

Eastern<br />

(n=479-520)<br />

Central<br />

(n=325-342)<br />

Southern<br />

(n=406-432)<br />

Being friendly and welcoming 82% 79% 82% 84% 83%<br />

The quality <strong>of</strong> the coaches or instructors 77% 76% 78% 81% 75%<br />

Having well maintained playing/ training venues/ fields/<br />

courts<br />

Is fair and provides equal opportunities for all<br />

participants<br />

73% 71% 74% 74% 71%<br />

72% 71% 72% 77% 71%<br />

Being pr<strong>of</strong>essional and well managed 71% 71% 71% 73% 69%<br />

The social environment at the club/service 71% 68% 73% 74% 69%<br />

Allowing me/ them to fulfil my/ their potential 70% 68% 71% 72% 70%<br />

Providing me/ them the information I/ they need when I/<br />

they need it<br />

67% 67% 65% 68% 68%<br />

Having clean and well maintained facilities e.g.<br />

clubrooms, changing rooms, toilets<br />

58% 49% 63% 59% 62%<br />

Base: All respondents (Excluding Don't know/not applicable) (n=1755-1854)<br />

Significantly higher/lower than 2018 result<br />

© Q10a. Sport How <strong>New</strong> would <strong>Zealand</strong> you rate your/ your child’s satisfaction with your/ their surf lifesaving club/service on each <strong>of</strong> the following…<br />

Significantly higher/lower than Total 2021<br />

57<br />

Note: are based on the club/service selected at Q2a in the questionnaire


Satisfaction across regions: more than satisfied with<br />

secondary drivers<br />

Secondary drivers<br />

(% more than satisfied)<br />

TOTAL<br />

(n=1352-1841)<br />

Northern<br />

(n=360-553)<br />

Eastern<br />

(n=375-518)<br />

Central<br />

(n=261-337)<br />

Southern<br />

(n=355-431)<br />

Providing a safe environment for adults and children 83% 81% 85% 82% 84%<br />

Encouraging good sportsmanship and fair play 81% 77% 80% 85% 82%<br />

Fostering a sense <strong>of</strong> pride in our/ their club/service 78% 74% 79% 80% 79%<br />

The ease <strong>of</strong> accessing the venues/ fields/ courts for<br />

training or casual participating<br />

Having qualified / experienced <strong>of</strong>ficials available when I/ they<br />

compete<br />

71% 66% 72% 73% 72%<br />

71% 70% 69% 74% 72%<br />

Engaging with the local community 70% 68% 74% 69% 66%<br />

Quality and variety <strong>of</strong> club/service competitions 68% 65% 66% 71% 70%<br />

Being responsive to my/ their needs and requirements 67% 62% 70% 72% 65%<br />

The programmes, courses and pathways <strong>of</strong>fered 67% 63% 72% 67% 68%<br />

Making me / them aware <strong>of</strong> <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> courses and<br />

opportunities across <strong>New</strong> <strong>Zealand</strong><br />

64% 60% 67% 64% 67%<br />

Base: All respondents (Excluding Don't know/not applicable) (n=1352-1841)<br />

Significantly higher/lower than 2018 result<br />

© Q10b. Sport How <strong>New</strong> would <strong>Zealand</strong> you rate your/ your child’s satisfaction with your/ their surf lifesaving club/service on each <strong>of</strong> the following…<br />

Significantly higher/lower than Total 2021<br />

58<br />

Note: are based on the club/service selected at Q2a in the questionnaire


Focus for improvement<br />

Focus for improvement<br />

TOTAL<br />

(n=1,864)<br />

Northern<br />

(n=561)<br />

Eastern<br />

(n=524)<br />

Central<br />

(n=342)<br />

Southern<br />

(n=435)<br />

Facilities e.g. club/service rooms, changing rooms,<br />

toilets<br />

24% 32% 18% 22% 21%<br />

<strong>Participant</strong> development programmes 5% 5% 5% 5% 7%<br />

Communications 8% 5% 11% 10% 9%<br />

Social activities 8% 7% 10% 7% 8%<br />

Number <strong>of</strong> coaches or instructors 7% 7% 4% 9% 10%<br />

Management <strong>of</strong> the club/ service 6% 5% 7% 6% 5%<br />

Quality <strong>of</strong> equipment e.g. helmets, boards, boats 5% 5% 5% 5% 7%<br />

Quality <strong>of</strong> coaching or instructors 5% 5% 6% 4% 6%<br />

Access to equipment 3% 3% 2% 3% 3%<br />

Quality <strong>of</strong> <strong>of</strong>ficiating 1% 1% 1% 1% 0%<br />

Other 7% 7% 7% 8% 6%<br />

Don’t know 9% 8% 9% 11% 11%<br />

I don’t want them to improve anything 6% 5% 8% 7% 7%<br />

Base: All respondents (n=1,864)<br />

Significantly higher/lower than 2018 result<br />

© Q14. Sport If your/ <strong>New</strong> your <strong>Zealand</strong> child's surf lifesaving club/service was going to focus on improving one <strong>of</strong> the following aspects, which would be the one thing you/ your<br />

Significantly higher/lower than Total 2021<br />

59<br />

child would like them to improve?<br />

Note: Regions are based on the club/service selected at Q2a in the questionnaire


Sample pr<strong>of</strong>ile


Age - gender distribution<br />

MALE<br />

FEMALE<br />

Male<br />

(N=960)<br />

Female<br />

(N=898)<br />

8%<br />

65+<br />

1%<br />

52%<br />

48%<br />

18%<br />

11%<br />

55-64<br />

45-54<br />

5%<br />

12%<br />

9%<br />

35-44<br />

7%<br />

5%<br />

25-34<br />

6%<br />

7%<br />

19-24<br />

9%<br />

7%<br />

16-18<br />

13%<br />

GENDER<br />

(Q25)<br />

TOTAL<br />

(n=1864)<br />

PLAYER<br />

(n=1249)<br />

PARENT<br />

(n=615)<br />

TOTAL<br />

2018<br />

(n=2751)<br />

8%<br />

13-15<br />

12%<br />

Male 52% 54% 46% 51%<br />

Female 48% 45% 54% 48%<br />

Gender<br />

diverse<br />


Age<br />

AGE (Q22)<br />

TOTAL<br />

2021<br />

(n=1864)<br />

TOTAL<br />

2018<br />

(n=2751)<br />

ALL SPORTS<br />

2018/21<br />

(n=27,813)<br />

Less than 5 years 1% 1% 1%<br />

NET 5-12 years 30% 36% 28%<br />

NET 13-18 years 20% 21% 16%<br />

NET 19-24 years 8% 9% 4%<br />

25-34 years 5% 6% 7%<br />

NET 19-34 years 14% 15% 11%<br />

35-44 years 8% 7% 10%<br />

45-54 years 15% 11% 13%<br />

55-64 years 8% 5% 10%<br />

65+ years 4% 4% 10%<br />

NET 35+ years 36% 26% 43%<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 62


Ethnicity<br />

Ethnicity (Q34)<br />

TOTAL<br />

2021<br />

(n=1864)<br />

TOTAL<br />

2018<br />

(n=2751)<br />

ALL SPORTS<br />

2018/21<br />

(n=27,813)<br />

NET European/Pākehā 91% 90% 76%<br />

Māori 13% 11% 19%<br />

NET Pasifika 2% 3% 10%<br />

Samoan 1% 1% 5%<br />

NET Asian & Indian 2% 2% 7%<br />

Chinese 1% 1% 2%<br />

Indian


Region <strong>of</strong> residence<br />

Region (Q23)<br />

TOTAL<br />

2021<br />

(n=1864)<br />

TOTAL<br />

2018<br />

(n=2751)<br />

ALL SPORTS<br />

2018/21<br />

(n=27,813)<br />

Northland 3% 3% 3%<br />

Auckland 32% 34% 32%<br />

Waikato 7% 4% 7%<br />

Bay <strong>of</strong> Plenty 13% 13% 7%<br />

Gisborne 3% 4% 1%<br />

Hawkes Bay 3% 5% 3%<br />

Taranaki 4% 4% 4%<br />

Manawatu 2% 2% 3%<br />

Whanganui


Role at club/service & membership tenure<br />

Role (Q67)<br />

TOTAL<br />

2021<br />

(n=1864)<br />

TOTAL<br />

2018<br />

(n=2751)<br />

ALL SPORTS<br />

2018/21<br />

(n=27,813)<br />

Playing member 87% 87% 88%<br />

Non-playing member 7% 10% 4%<br />

Casual player 2% 1% 3%<br />

Play at events only 2% - 1%<br />

Other 2% 8% 2%<br />

Membership tenure^ (Q3)<br />

TOTAL<br />

2021<br />

(n=1750)<br />

TOTAL<br />

2018<br />

(n=2674)<br />

ALL SPORTS<br />

2018/21<br />

(n=26,125)<br />

Less than 1 year 15% 24% 18%<br />

1-2 years 14% 17% 19%<br />

3-5 years 24% 27% 27%<br />

6-10 years 21% 15% 15%<br />

More than 10 years 25% 17% 22%<br />

^ Asked only <strong>of</strong> those who are members<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 65


Competitive level & playing frequency<br />

Competitive level (Q28)<br />

TOTAL<br />

2021<br />

(n=1779)<br />

TOTAL<br />

2018<br />

(n=2674)<br />

ALL SPORTS<br />

2018/21<br />

(n=26,617)<br />

Participated for the top team at my club - - 20%<br />

Been selected to represent my club at a regional event/<br />

competition<br />

Been selected to represent my region at a national event/<br />

competition<br />

Been selected to represent <strong>New</strong> <strong>Zealand</strong> at an<br />

international event/ competition<br />

30% 29% 17%<br />

17% 19% 10%<br />

1% 2% 2%<br />

None <strong>of</strong> these 69% 67% 70%<br />

Frequency <strong>of</strong> participating/<br />

Training (Q5)<br />

TOTAL<br />

2021<br />

(n=1864)<br />

TOTAL<br />

2018<br />

(n=2696)<br />

ALL SPORTS<br />

2018/21<br />

(n=27,719)<br />

Less than once a week 14% 14% 6%<br />

Once a week 30% 36% 17%<br />

Two or three times a week 26% 25% 44%<br />

Four or five times a week 15% 13% 15%<br />

6 or more times a week 10% 8% 13%<br />

Other 4% 4% 3%<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 66


Region<br />

Region N=<br />

TOTAL<br />

2021<br />

(n=1862)<br />

TOTAL<br />

2018<br />

(n=2689)<br />

Northern 927 30% 34%<br />

Southern 657 23% 24%<br />

Central 621 18% 23%<br />

Eastern 484 28% 18%<br />

Note: Regions are based on the club/service selected at Q2a in the questionnaire<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 67


Appendices


Methodology <strong>of</strong> VOP <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> survey 2021<br />

SAMPLE<br />

APPROACH<br />

FIELDWORK<br />

RESULT<br />

<strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> NZ supplied<br />

Nielsen a database<br />

consisting <strong>of</strong> 13,839 contacts<br />

nationally. A list <strong>of</strong><br />

clubs/services within each<br />

region was also provided.<br />

An email invitation,<br />

containing an open link to<br />

the database <strong>of</strong> 1,473<br />

contacts and a personalised*<br />

online link to 12,366<br />

members, was sent to<br />

members by NielsenIQ.<br />

<strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> NZ also<br />

distributed the open link via<br />

their own communication<br />

channels (e.g. Facebook,<br />

newsletters).<br />

Sport NZ VOP club/<br />

association Experience<br />

<strong>Survey</strong> was conducted<br />

between 16 March and 15<br />

April 2021.<br />

Reminders were sent during<br />

fieldwork on 25 March, 1<br />

April and 9 April.<br />

A total <strong>of</strong> 1,864 <strong>Surf</strong> <strong>Life</strong><br />

<strong>Saving</strong> NZ respondents<br />

nationwide completed the<br />

survey, consisting <strong>of</strong> 1,249<br />

participants and 615 parents<br />

<strong>of</strong> participants/children<br />

under the age <strong>of</strong> 14.<br />

This gave a maximum<br />

margin <strong>of</strong> error on the Total<br />

<strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> result <strong>of</strong><br />

±2.3%.<br />

* A personalised link was used if one or two people were attributed to the one email address. An open link was used if three or more people (or there was not background data attributed to the email e.g. name, club,<br />

region) were attributed to the same email address and the invite encouraged them to share the survey with others.<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 69


About the VOP programme<br />

This research is part <strong>of</strong> Sport <strong>New</strong> <strong>Zealand</strong>’s <strong>Voice</strong>-<strong>of</strong>-<strong>Participant</strong> (VOP) programme to develop and implement a cross-sport and recreation sector<br />

approach; capturing, analysing, interpreting and using customer/ membership survey data.<br />

The objectives <strong>of</strong> the VOP programme are to:<br />

► Empower the sport system to respond to the wants and needs <strong>of</strong> customers.<br />

► Embed processes that continually put the participant at the centre <strong>of</strong> decision making.<br />

► Improve the development and delivery <strong>of</strong> products and services that meet the needs <strong>of</strong> participants.<br />

► Complement and systematize existing participant information and the processes by which participant information is gathered and analysed.<br />

► ‘Bring’ the voice-<strong>of</strong>-participant to the centre <strong>of</strong> the sport system (including Sport NZ).<br />

This part <strong>of</strong> the VOP programme is for National Sports Organisations (NSOs) to survey their members (i.e. participants and parents <strong>of</strong> participants) to<br />

understand the participant experience with their club.<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 70


Explanation <strong>of</strong> regression<br />

Regression analysis is a statistical process for analysing the relationship between two or more variables. It helps to<br />

understand the importance, or impact, <strong>of</strong> a ‘driver’ (the independent variable) by measuring its contribution to explaining<br />

variance in another variable (the dependent variable). Each independent variable is assigned a score ranging from zero to<br />

one - the closer to one, the more important/larger impact it has on the dependent variable. We have used a regression<br />

approach called Modified Kruskal, which addresses any multi-collinearity* issues.<br />

Nielsen has created a regression model unique to <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> NZ. The dependent variable for the regression model is<br />

recommendation (the likelihood <strong>of</strong> a respondent to recommend their club/service to someone interested in participating in<br />

surf life saving). The independent variables are the attributes/ drivers in key drivers (Q10a), secondary drivers (Q10b) and<br />

value for money (Q11), including any optional or additional attributes.<br />

The drivers <strong>of</strong> recommendation chart illustrates the impact <strong>of</strong> each attribute/ driver on a respondent’s likelihood to<br />

recommend their centre. The importance or impact <strong>of</strong> a driver on recommendation is shown on the vertical axis along with<br />

the size <strong>of</strong> the bubble (from the regression model). Respondents’ satisfaction ratings with each <strong>of</strong> the driver is shown on the<br />

horizontal axis. This illustration allows us to see what aspects are more important but rated lower - that is where<br />

associations should focus, in order to improve recommendation.<br />

* Multi-collinearity exists whenever an independent variable is highly correlated with one or more <strong>of</strong> the other independent variables in a multiple regression<br />

equation. Multi-collinearity is a problem because it undermines the statistical significance <strong>of</strong> an independent variable.<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 71


Guidance on how to interpret this graph<br />

1<br />

This line is the average satisfaction<br />

level for all <strong>of</strong> the drivers.<br />

The higher each attribute is on the<br />

vertical axis, the more ‘important’ it<br />

is in terms <strong>of</strong> driving people to<br />

recommend their club/service to<br />

others. E.g. For attributes at the top<br />

there is a strong relationship<br />

between satisfaction with this driver<br />

and whether or not people will<br />

recommend their club/service.<br />

These drivers are <strong>of</strong> aboveaverage<br />

‘importance’ for<br />

driving recommendation,<br />

but are below-average in<br />

terms <strong>of</strong> satisfaction. In an<br />

ideal world, there would be<br />

no drivers in this area.<br />

These drivers are <strong>of</strong> aboveaverage<br />

‘importance’ for<br />

driving recommendation,<br />

and above average in terms<br />

<strong>of</strong> satisfaction.<br />

This line represents the average in<br />

terms <strong>of</strong> level <strong>of</strong> ‘importance’ for<br />

driving recommendation.<br />

These drivers are <strong>of</strong> belowaverage<br />

‘importance’ for<br />

driving recommendation, and<br />

below-average in terms <strong>of</strong><br />

satisfaction.<br />

These drivers are <strong>of</strong> below-average<br />

‘importance’ for driving<br />

recommendation, but are aboveaverage<br />

in terms <strong>of</strong> satisfaction.<br />

The further to the right each attribute is on the<br />

horizontal axis, the more satisfied people are with it.<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 72


Notes to this report<br />

SPORTS THAT TOOK PART IN VOP IN THE 2020/21 YEAR<br />

Results from NSOs surveyed in Winter 2020 and Summer 2021 have been combined to create results for the 2019/20 year, and are referred to throughout this report<br />

as All Sports 2020/21. Sports surveyed in 2020/21 were; rugby league, basketball, yachting and rugby (Winter), cricket, tennis, golf, s<strong>of</strong>tball, surf life saving,<br />

international taekwon-do and surfing (Summer).<br />

STATISTICAL SIGNIFICANCE<br />

Statistically significant differences are highlighted or commented on in this report. Where no highlighting has been used (or no commentary about a sub-group<br />

included), it may safely be assumed that differences are not statistically significant or they are not pertinent.<br />

Statistically significant differences in this report are significant at the 95% confidence level. That is, we are 95% confident results are not just normal expected<br />

variances that result from talking to a different sample within the same population (note: the smaller the sample size, the higher the expected variance between<br />

samples and less likely that there will be statistically significant differences).<br />

Statistical significance is reported in the following ways:<br />

S<br />

/ <br />

The result is significantly higher / lower than the Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> 2018<br />

/ The Total <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> result is significantly higher / lower than the total for All Sports 2020/21<br />

s<br />

TOTAL<br />

When comparing results, ‘vs.’ is used as an abbreviation <strong>of</strong> ‘compare’. When comparing with the total, ‘All Sports 2020/21’ is used. This is the total sample from<br />

2020/21 i.e. an average <strong>of</strong> the sports that participated in winter 2020 and summer 2021. <strong>Surf</strong> lifesaving respondents consist <strong>of</strong> 67% participants and 33% parents <strong>of</strong><br />

participants. All Sports 2020/21 is 69% players and 31% parents.<br />

ROUNDING OF FIGURES<br />

Due to rounding, the net figures provided (e.g. % ‘very satisfied’ and % ‘extremely satisfied’) and total results may differ from the numbers shown on the charts.<br />

WEIGHTING<br />

No weighting was applied to these results. Please refer to the Sample Pr<strong>of</strong>ile section to understand who responded.<br />

TOP TEAM OR HIGHER<br />

Top team or higher relates to respondents who have played for the top team within their age group at their club/service and/or, represented the club/service at a<br />

regional event/competition, represented the region at a national event/competition and/or represented <strong>New</strong> <strong>Zealand</strong> at an international event/competition.<br />

© Sport <strong>New</strong> <strong>Zealand</strong> 73

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