Retailers Forum Magazine Sept. 2021 EMAG

FORUM383

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

etailers

2021 Back-To-School

SALES EXPECTED TO

SET NEW RECORDS!

VOL. 41 NO. 5

SEPTEMBER 2021

Connecting Connecting Wholesalers and Retailers Since 1981Since 1981


BRING YOUR WHOLESALE BUYING INTO THE 21ST CENTURY

or email

PALLETFLY.COM

INFO@PALLETFLY.COM

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FACTS

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Page 2 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #15 on page 11 • www.Vendor411.com


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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 3


Want More Info? Circle #6 on page 11 • www.Vendor411.com

Page 4 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE


This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s

leading merchandise wholesalers. The advertisers herein sell strictly

wholesale and require that you purchase with the intent of reselling

through retail channels.

HOW TO USE THIS DIRECTORY

☛ Locate the products that interest you.

See our product directory located on

pages 6 & 7.

☛ Make direct contact with advertiser.

Most will have catalogs and price lists

for you.

☛ Order your merchandise, which will be

shipped directly to your store.

CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 5


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ADVERTISERS INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

SEPTEMBER 2021

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

FORUM AD RATES .......... 09

APPAREL

1 STOP WHOLESALE ........ 41

BLANK TEES. ............... 56

BOUTIQUE CLOSEOUTS. ..... 31

CLOTHINGWARE ........... 55

DD BULK ................... 52

FASHIONABLE SALES. ....... 65

FLIRTY WHOLESALE ........ 26

HEAVENLY SUITS ........... 18

SCARF WAREHOUSE ........ 69

STYLE IN FASHION .......... 18

STYLISH PLUS .............. 47

T SHIRT REP ................ 27

UIN DEALS ................. 51

UNIVERSE WHOLESALE. ..... 19

USACOSTUMERS.COM ...... 38

ASSORTED ITEMS

AUCTION FINDER ........... 60

BEAN WHOLESALERS ....... 72

DINO DROPSHIP . . . . . . . . . . . . 73

DOBA DROPSHIP ........... 33

EVERYTHING CLOSEOUTS ... 48

EZ DROPSHIP. .............. 50

FIND IT ASIA. ............... 87

MEGA UBID .................44

PALLETFLY. .................02

RAMSONS IMPORTS ........ 13

SWEET WHOLESALERS .......45

TOP TEN WHOLESALE ........80

BOOKS

AUCTION BOOK .............86

BUYERS CONTACTS ..........85

CLOSEOUT DIRECTORY. ......82

HIDDEN WEALTH ............80

WHOLESALE SOURCES .......84

CANDY

SWEET WHOLESALERS .......45

CELLULAR

CELLCITY.BIZ ...............35

WHOLE-CELL ...............79

COMPUTERS

REFURB SHOPS ..............32

CONSUMER ELECT.

FIND IT CHINA ...............25

CREDIT CARD

PROCESSING

NORTH AMERICAN. ..........03


#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO ..................... 62

CC WAREHOUSE . . . . . . . . . . . . 81

E-STORE BUILDERS ......... 68

E STORE SIGNS ............. 49

E-STORE SITES ............. 42

FB CAMPAIGNS ............. 46

FORA MOBILE COMMERCE ... 04

FORUM ADVISORS . . . . . . . . . . 28

FORUM PRINTERS .......... 77

FUNDING OFFICES .......... 44

KWIK INC .................. 78

PAYROLL HELPER .......... 75

PROMOTIONAL REWARDS... 24

PROTECTION PLANS ........ 54

RETAILERS BANK ........... 36

SALES GROUP BAGS. ........ 32

SETON SIGNAGE ............ 83

VACATION PROMO ......... 76

WHOLESALESOURCES.COM ....

INSIDE BACK COVER

DROPSHIPPERS

DINO DROPSHIP . . . . . . . . . . . . 73

DOBA DROPSHIP ........... 33

EZ DROPSHIP. .............. 50

E-CIGARETTES &

SMOKE SHOP ITEMS

3’x5’Embroidered Flags $14.00 Each

LIGHT E CIG ................ 61

View our 148 page Catalog online !

www.RIOhio.com

LOGIC WHOLESALE ......... 29

Belt Buckles $18.00 dz

USA VAPE DEALS ........... 89

$36.00 dz

Hat Pins $6.00 dz

$39.00 dz

Tri-Fold

SNEAKER $36.00 dz CLEARANCE. ...... 21

$5.00 Each

$36.00 ut 72 pcs

Garden Flags

$48.00 dz

Metal Signs

$5.50 Each

$21.00 dz

$9.00 dz

FOOTWEAR

HANDBAGS

Playing Cards

$18.00 dz

$24.00 dz

3’x5’Embroidered Flags

$21.00 dz

$14.00 Each

5” Patches $36.00 dz

Garden Flags

48.00 dz

$18.00 dz

Leather Wallets $5.50 each

BAG CLOSEOUTS ........... 63

Magnets 3”x8” $18.00 dz

BAG VENDORS ............. 30

12”x18” Metal Signs

$5.50 Each

HOME & HOUSEWARE

DAKOTA STEEL ART ......16/17

Belt Buckles

$42.00 dz

MERCHANDISE REP ......... 30

POSTER & PRINT............ 18

Patches $18.00 dz

REEDYVILLE ............... 20

RUG PROFITS............... 43

RUSH SUPPLIERS ........... 66

JEWELRY/

ACCESSORIES

BLING WHOLESALER ........ 59

BODY CANDY HQ ...BACK COVER

BUND JEWELRY............. 37

CLOSEOUTS FOR SALE. ...... 57

HEAVENLY WHOLESALE ..... 70

HIP WHOLESALE............ 39

JEWEL CLEARANCE ......... 40

JEWELRY MINERS........... 71

SHAKE WHOLESALE. ........ 28

WindSocks

$48.00 dz

Min.Order

$150.00

Metal Sign

$4.75 each

$48.00 dz

$30.00 dz

12” Metal Signs

$5.00 Each

$7.00 Each

Belt Buckles

$36.00 dz

$4.50 Each

NOVELTIES

3pc Magnet

$5.25 Each

Metal Plates

$27.00 dz

8” x 12” Parking Sign $18.00 dz

$15.00 dz

$42.00 dz

$15.50 Each

CARTOON CONCEPTS ....... 26

COOL GLOWING ............ 53

NOVELTY SELLER ........... 15

PPE SUPPLIES

8” x 12” Metal Signs

$39.00 dz

PPE STOCKROOM. .......... 58

R/C & TOYS

RC VARIETY ................ 67

$4.00 each

SOARING RC ............... 24

SELF DEFENSE

Leather Bracelet $18.00 dz

BESTEX . ................... 20

SPECIAL FEATURES

12”x18” Metal Sign $5.25 each

$15.00 dz

36 pcBiker Ring

$24.00 dz

Best Friend Necklace

RAMSON’S

$39.00 unit

$24.00 dz/sets

1ut/5 dz Mood Rings $33.00 unit

FORUM WORKSHOP ........ 34

READER RESPONSE ......... 11

RETAILING NEWS ........... 14

WHAT’S HOT ............... 12

TRADE SHOWS

THE MARKET CENTER ....... 22

WATCHES & CLOCKS

TIME WHOLESALERS ........ 23

WATCH DEALERS ........... 64

WEDDING ITEMS

SMARTEST BARGAIN . . . . . . . . 22

Advertise in

Metal Sign

12”X18” $5.75 Each

See Page 9

BUSINESS BOOKS

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Ring...Ring...

$36.00 ut/72pcs

Savings

for

Cell

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sold by the

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1000’s of Items

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WHOLESALERS:

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WIND SPINNERS

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VISIT FORUM ON

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View our latest books at

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WE HAVE BUYERS

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www.BuyersContacts.com


ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE


etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

› Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

› Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

Printed Magazine

• Your ad is featured in our

printed magazine circulated

to buyers across the USA.

Includes distribution at

industry’s top trade shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our

free iPhone and Android APP.

Imagine YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers

interested in your products

through a code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in

the industry’s leading search

engine: www.supplier411.com

• Saturation marketing coverage

on our new wholesale portal:

www.wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2021

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Minneapolis Gift Show

Philadelphia Gift & Variety Show

Seattle Gift Show

The Merchandise Center, IL

FEBRUARY

Charlotte Gift Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

St. Louis Gift Show

MARCH

ASD Marketweek Las Vegas Show

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Norton’s Gift & Variety Show

The Merchandise Center, IL

APRIL

Charlotte Gift Show

Hawaii Merchandise Expo

Minneapolis Gift Show

Northern Michigan Gift & Souvenir Show

The Merchandise Center, IL

MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Off Price Show NY

The Merchandise Center, IL

JUNE

Charlotte Gift & Variety Show

Dallas Gift & Variety Show

LA Fashion Market

Norton’s Gift & Variety Show

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show

The Merchandise Center, IL

AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show

Minneapolis Gift Show

Off Price Specialist Show

New Orleans Gift & Jewelry Show

Rocky Mountain Gift Show

St. Louis Gift Show

SEPTEMBER

Asia America Wholesale Show

Charlotte Gift & Variety Show

Dallas Home & Gift Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show

Rocky Mountain Gift Show

The Merchandise Center, IL

OCTOBER

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show

Las Vegas Souvenir & Gift Show

Minneapolis Gift & Variety Show

The Merchandise Center, IL

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

New Orleans Gift & Jewelry Show

Norton’s Gift & Variety Show

Smoky Mountain Variety

DECEMBER

Charlotte Gift & Variety

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

Our Large Holiday Issue Hits The Mails Before

Thanksgiving to Maximize Advertisers Results!

* Show schedules are subject to change without notice.


FROM THE

PUBLISHER

Back-To-School Sales To Hit Record Highs

AFTER several dismal sales months, retailers

around the country have been recording

record high sales figures across the board as

stores have reopened and consumers are

spending again. There has been a tremendous

increase in summer sales numbers and the

upcoming back-to-school selling season is

poised to be a record breaker.

LOW and mid-price points are the most

active products moving the market today.

Sparked by the recent considerable increase

in inflation we are seeing less spending power

which has been creating opportunities for

retailers with value priced merchandise.

Popular priced gift and home stores have also

been generating great profits as consumers

THIS month back-to-school sales are in full have been spending an extraordinary

swing. Mask or mask-less, shot or shot-less,

schools will be open for students and the

students will be spending on everything from

suppliers to apparel. The forecasts we have

seen show a dramatic increase in sales so

we encourage our readers to stock up and

be ready for the rush which we anticipate will

continue well into next month.

ONCE school starts each student will have

a list of needed supplies to buy for the new

semester. So after the first round of shopping

the lists will be fine-tuned, which means more

shoppers will be at your store. Additionally,

many college students will be settling into

their dorms and looking to add finishing

touches.

THE economy in general has greatly

improved. Even taking inflation into account

there is a good deal of activity in the retail

markets. The stock markets have been

holding their own and we are still benefiting

by the pent-up demand for consumers to

spend money and get out and about.

amount of money in home furnishings.

WE will soon be heading into the home

stretch. The final quarter for holiday sales and

provided things don’t tip too much in either

direction we could be looking at the best

holiday season we have seen in a decade.

Spend time now planning your holiday sales

strategy. With trade shows back in operation

make sure that you are attending them and

hunting for new goods to share with your

shoppers.

SELECTION of goods is more important

than ever. Shoppers are looking for new

and exciting merchandise to buy. Retailers

simply can’t dust off their “pre-covid” stock

and shine it up as new! If you have unsold

and stale goods, mark them down to turn

over some money to use for stocking up new

merchandise. Excite your buyers with fresh,

trendy goods that they want and they will

excite you with purchases. Spend your time

wisely now to position yourself for the next

sales spree.

>> ON-LINE SOURCING

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

40 Years

1981-2021

RETAILERS FORUM is published monthly at

$75/year USA, $125/year foreign.

Entire contents copyright ©2021 by

Forum Publishing. Publisher assumes no

responsibility for contents herein. First and

third class postage paid at Centerport, NY.

Bulk mail paid at NY, Brookfield, WI and

Hooksett, NH under private mail indicia via

publication mailing.


etailers

Reader Response

FREE PRODUCT INFORMATION FROM OUR ADVERTISERS

Have our advertisers contact you directly!

Simply select the advertisements that interest you and fax this form to 631-754-0630

or fill in on-line at www.Vendor411.com

APPAREL & ACCESSORIES

❒ All Advertisers in APPAREL

❒ 28. Style in Fashion

BUSINESS SERVICES

❒ All Advertisers in BUSINESS SERVICES

❒ 06. Fora Mobile Commerce

CREDIT CARD PROCESSING

❒ All Advertisers in

CREDIT CARD PROCESSING

❒ 68. EXP Merchant

❒ 38. EXS Credit

❒ 02. North American Bankcard

GENERAL & VARIETY


All Advertisers in GENERAL & VARIETY

❒ 15. Palletfly

❒ 07. Ramsons

HOME & HOUSE

❒ All Advertisers in HOME & HOUSE

❒ 23. Dakota Steel Art

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For more information, contact:

www.RefurbShops.com

Lexmark MS310 MS312DN

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Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654

Page 12 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

GOING ONCE...GOING TWICE...

MANY businesses have not survived the last year and unfortunately

have had to or will have to sell off their assets. While this is unfortunate

for them, it leaves a great opportunity for businesses and people to bid

on their merchandise and belongings via auctions that are conducted

regularly.

KNOWING how and where is the key to buying at auctions. Our

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to purchase. Everything is included for $39.95. PDF or print.


Want More Info? Circle #07 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 13


Gap Joins Forces With Walmart

THERE have been so many changes in the retail industry over the last year, some of it terrible

with store closings and other happenings that would have been unimaginable years ago. There

has been a lot of consolidation in the industry as well as many unique partnerships that have

recently formed.

Sephora has joined with Kohls to introduce their items to new shoppers while creating more

competition for Ulta stores. Another big change is the clothing brand Gap teaming up with

Walmart, America’s largest retailer, to sell their line of home goods. The Gap-branded home

decor, bedding, tabletop and bath collections will be sold on Walmart’s website. While I had

not thought of Gap as a home brand, apparently they are expanding into that arena and

teaming with Walmart to push forward into the marketplace fast and furious.

A multi-year partnership between the two retailers has been forged and from all accounts

should be a lucrative deal at that. For Walmart it allows them to become more competitive in

the home category through exclusive offerings at accessible prices.

WALMART is not the only retailer as we mentioned Sephora before and also Target earlier this

year launched a limited edition exclusive collection of home decor and pet accessories with

denim brand Levi’s. With people spending more time at home and looking for home furnishings

these are big and productive moves for both companies.

Tuesday Morning Sells Its Dallas Real Estate

SAY what you will about discounters, but I have never quite understood Tuesday Morning.

They do have some good buys but I always found our local store a bit run down and chaotic.

Not withstanding my personal opinion, the chain recently filed for bankruptcy protection to

reorganize its almost 500 locations. Additionally they also took a $110 million loan from a group

of bankers led by JP Morgan.

THE Dallas based retailers plan includes the sale of its local real estate, a new bank loan and

a path for how it will emerge as a publicly-traded company when it exits the bankruptcy.

THE company sold its North Dallas headquarters and warehouse facilities for $60 million o

a Miami based investment firm and the cash will allow Tuesday Morning to pay off its vendors.

THEY will then lease back the buildings, the headquarters for 10 years and the warehouse for

an initial 2.5 years followed by a one year extension.

THE retailer of home furnishings and gifts also entered into a new $110 million credit agreement

with a group of banks.

TUESDAY Morning expects to raise $40 million as it issues rights to purchase shares that

have continued to trade since its bankruptcy filing. It is truly quite rare for a company to exit

bankruptcy with publicly-traded shares, but nonetheless this is the plan. Around 200 stores will

be closed and after bankruptcy they are expected to continue with about 500 units.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!

Page 14 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE


We’re All About FUN!

• Blank

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 15


Page 16 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #23 on page 11 • www.Vendor411.com


Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 17


STYLE IN FASHION INC.

WEST-SIDE DESIGNS

We Carry Winter

Sweaters & Jackets

at Moderate

Prices

MANY STYLES AVAILABLE IN

DASHIKI PRINT

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Umbrella Dresses in Rayon & Cotton

Fabric. We also carry Magic Wrap,

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Tops - all in Regular and Plus Size.

We also carry

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321 Olympic Blvd. Los Angeles, CA 90015

Tel: (213) 624-9728

Fax: (213) 624-2115

email: Andy@StyleInFashion.com

View Our Catalog Online or Call for Catalog

SAMPLE

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Want More Info? Circle #28 on page 11 • www.Vendor411.com

www.HeavenlySuits.com

FULL COLLECTION OF DESIGNER TOP QUALITY

CHURCH SUITS FOR WOMEN AND MEN

Donna Vinci 1 Pc. Dress Set

11691 Black/Purple

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Your Price $99.00

Donna Vinci 2 Pc.

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5658-N • Black/Print

Special Price $179.00

Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits

All Sizes in Stock - 4 Through 34W

www.HeavenlySuits.com

Page 18

Want More Info? Circle #10 on page 11 • www.Vendor411.com

SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE


WOMEN’S APPAREL & ACCESSORIES

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 19


Want More Info? Circle #08 on page 11 • www.Vendor411.com

1-626-338-4477

Fax: 1-626-338-4476

www.BestexCompany.com

E-mail: sales@BestexCompany.com

Want More Info? Circle #09 on page 11 • www.Vendor411.com

Best Accuracy in Air Stun Gun

Best Price in Air Stun Gun

Best Delivery Time

We cannot ship to areas where this product is not legal.

(Please check the laws for your area)

Page 20

US Patent Pending No. 9435619 Retail Orders Available on Amazon Prime

SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE


LARGEST FOOTWEAR BRANDS IN THE WORLD

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www.SneakerClearance.net

RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 21


Ultimate Source for Wholesale

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Glitter Wedding Card Box

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TMC has prepared to welcome you back safely.

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masks

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TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright 2021

Page TMC 22 April SEPTEMBER 2021 RF Ad 7x4.5.indd 2021 1 | RETAILERS FORUM MAGAZINE

5/13/21 4:41 PM


www.TimeWholesalers.com

Lucien Piccard Cartagena

MSRP: $395.00 (85% off)

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Brand Name Luxury Watches

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Lucien Piccard Verona

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Chanel J-12

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Stock your retail store or online

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Lucien Piccard LaBelle

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Lucien Piccard Garda

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Cartier Baignoire

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Versace

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Baume & Mercier Ilea

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 23


Professional Grade RC Toys & Drones

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BETAFPV HX100

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Page 24 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

Smartphone Wallet

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STOCK UP YOUR STORE

DIRECT FROM CHINA

We are a full service wholesaler operating our own factory and distribution centers in China with daily shipments to the USA and around the world. Fast DHL, EMS and UPS shipping at great rates.

ELECTRONICS • FASHION JEWELRY • CELLPHONE ACCESSORIES

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Professional Interview

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39.85

PULUZ PHOTO

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3.60

VR Box 2.0 Version Universal

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8.33

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114.91

360 Degrees Full-Band

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Figerprint Lock

Biometric Digital

Lock for Office/Private

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Support up to 120

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& 1 Password

A66 Non-contact Forehead

Body Infrared Thermometer

Temperature Range:

32.0 Degree C~ 42. 9 Degree C

$

31.43

HUION H420 Computer Input Device

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Drawing Tablet Drawing

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Portable Fully Automatic

High Pressure Outdoor Car

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55.95

DOLAMEE D5 4K UHD Smart TV BOX with

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Wireless Bluetooth Remote

Controller/Mini Gamepad

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for Android/iOS Cell Phone

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0.26mm 9H 2.5D

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Mini Projector 3500ANSI LM LED

1280x800 GA Multimedia Video Projector,

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www.FindItChina.com

RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 25


LARGEST SELECTION OF CONSUMER PRODUCTS

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Digital

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Food Probe

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Wireless Earbuds (Black)

$

8.19

F9-12 Bluetooth Touch Earphones Power

Display Waterproof Headset with Rope

$

14.69

www.CartoonConcepts.com

Page 26 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

Digital Video Camera Full HD 1080P 32GB

16x Zoom Camcorder DV Camera(Red)

$

38.84

SWM-80B 1 DIN Car Radio Audio

Copy Bluetooth

TF USB AUX Locator Head Unit

$

29.67


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Men’s - Women’s - Kids

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$

10.98

$

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$

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$

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$

40.00

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15.75

Bella & Canvas

3200 Unisex Baseball T-Shirt

Champion

T0223 Mens Classic Jersey Tee

Gildan-G240 Ultra Cotton

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Bella & Canvas

3001C Unisex Unisex Jersey T-Shirt

Champion-S0889 Mens

Powerblend Fleece Pullover Hoodie

TOP

SELLER

$

3.90

$

2.63

$

57.09

$

35.78

$

12.98

$

10.38

Womens

$

20.88

$

12.81

$

44.00

$

24.30

Gildan-G500L Ladies

Heavy Cotton Missy Fit T-Shirt

Callaway CGW447

Ladies Tonal Polo

District Mad DM423 Ladies

Racerback Dress

Alternative 1940 Womens

Eco-Jersey Ideal T-Shirt

Callaway CGW301

Womens Polo Shirt

TOP

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$

8.74

$

5.10

TOP

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$

28.58

$

17.54

TOTES, TODDLER & HATS

$

8.74

$

7.59 $

4.08

$

2.75

$

8.00

$

5.40

Adams-LP103-2 Tone Panel Cap

Brookson Bay-BB50 Solid

Tote with Contrast Handles

Rabbitskins-3037

Toddler Jersey Football Tee

Gemline

1542 Encore Convention Tote

Convenient Online Shopping by:

SIZE - BRAND - COLOR - STYLE - PRICE

Adams AC101 Ace

3 Panel Visor

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 27


Start.

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Contact us for free consultation.

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info@ForumBA.com • www.ForumBA.com

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OPEN A WHOLESALE ACCOUNT ON OUR SITE FOR ADDITIONAL 25% TO 40% DISCOUNTS!

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Page 28 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

One of the kind

Spiders’s Web AAA +

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Retail $652.95

CLOSEOUT:

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 29


AUTHENTIC NEW DESIGNER HANDBAGS

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Michael Kors Jet Set Travel

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FORUM WORKSHOP

forumworkshop

RETAIL Operating Your

STORE

RETAIL STORE

Continued from last issue...

YOUR STORE’S MISSION

Operating

Your

ON A PERSONAL LEVEL, A BUSINESS

PLAN PROVIDES A FOCUS FOR YOU

AND YOUR RETAIL VENTURE.

This written document should serve as your

business handbook, a guide to what you want

your store to become, and how to get there. It

should be so thorough, so comprehensive, that

you can turn to it repeatedly for an update on

your progress, advice on keeping the business

on track, and the inspiration to forge ahead.

Let your business plan take whatever form

you’re most comfortable with. You may confine

the plan to the pages of a notebook, or to scraps

of paper loosely organized in a file folder. Some

will prefer a detailed organizational chart, with

a time line of activities and detailed cost analysis.

Computer users may favor a typeset booklet

produced with desktop publishing software,

complete with supportive charts and graphs.

Whatever form your plan takes, it’s critical that

it be a written document you can return to, to

refresh your thoughts or revise your strategy.

But remember you may want to share the document,

or portions of it, with outsiders as you

start and grow your business.

The topics you’ll need to address are: your

store’s mission; your qualifications and retail

strategy; your store’s legal form; a budget detailing

start-up expenses, operating costs, and

capital needs; projections of income and profitability;

your financial resources and outside

sources of financing.

Page 34 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

The foundation of any store is the philosophy

underlying it. That philosophy defines a mission

for the store, why it exists and whom it

serves. Every entrepreneur has professional

and personal reasons for going into business.

Defining that mission allows you to focus your

efforts as you put your philosophy into action,

working for those goals.

For the owner of a tool specialty store, the mission

statement might read like this: “The Tool

Shed will carry every type of carpentry tool,

with a low-price guarantee, to serve the growing

ranks of woodworking hobbyists. Our services

will include tool repairs, educational

classes for all skill levels, and custom-built reproductions

of antique furniture. This will be

an opportunity to put my years of carpentry experience

to work as I realize my lifelong dream

of running my own business.”

Another retailer might describe her store’s mission

this way. “Since my grandmother taught

me how to make my first quilt, I’ve been fascinated

with quilting. I spent years making them,

and years more collecting them. With my store

The Patchwork Quilt I’ll share my lifelong interests

with quilters and those who simply appreciate

their work by providing a source for

everything to do with quilting, from materials,

tool and patterns to authentic antique quilts

from around the country.”

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 35


Although their missions differ, both statements

capture the essence of the business, why these

entrepreneurs are opening stores and what they

hope to accomplish. Such a statement should

appear at the top of your business plan to lend

a focus to all the details that follow.

Page 36

Write Down Your Goals So You

Can Refer To Them Regularly

Prosperity for you may mean escaping corporate

halls to run your own business. Maybe all

you want from a store is to


make enough to support

your current lifestyle and

provide for a comfortable retirement.

Maybe you want

nothing short of enormous

wealth and all it brings.

forumworkshop

FORUM WORKSHOP

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Each of us has personal and professional goals.

Writing them down, having them there to return

to, forces us to confront ourselves, and our

ambitions, honestly. The business plan provides

a reference, a blueprint for the activity we

believe will best serve those aspirations. It

should evolve with the business. As you learn

from the experiences of running your retail

business, you may want to set new goals of develop

the store in directions you cannot now

envision. Your mission should remain the same.

Spell Out The Theory

Underlying Your Business

The notebook pages filled with your responses

to the questions posed previously go a long

way toward defining the philosophy that

brings you to retailing.

continued...

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 37


Taken together, those answers define your business

theory. It begins with an evaluation of

your skills, experience, and the retail marketplace

to develop a vision of the store you would

like to open. Then that store concept enables

you to identify the customers you want to reach

and where you might find them.

Your business plan will benefit from a description

of the store’s mission: the type of retailer

you want to be, the customers you hope to

reach, and what your retail concept offers that’s

so appealing, so unique, they will want to shop

with you. The description should include the

products and services you will offer, your pricing

structure, the customers you plan to serve,

and the marketing program that will reach

them. Your credentials, commitment, and the

details of your business plan will all determine

forumworkshop

FORUM WORKSHOP

↸how well you are able to

realize your store’s mission.

The mission will

serve your future much

like the foundation that

supports a building. Your

philosophy should evolve

as your needs identify weaknesses or opportunities

inherent in your store concept. When

there are cracks in the foundation, the homeowner

heads for the basement to patch them.

Before he adds a new wing to the house, he expands

the foundation, and builds on that.

That’s how your mission should serve your

business strategy. The core remains solid, yet

adaptable to new opportunities, new endeavors.

A written mission statement can give your

store that foundation and focus.

continued...

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 39


OUTLINE A STRATEGY

Once You’ve composed your mission statement,

you begin filling in the details of how

you intend to breathe life into your store. A lot

of that depends on you. Define yourself, in

terms of the business. Write into your business

plan what you bring to the store with your experience

and interests. Your qualifications,

commitment, and the enthusiasm that drives

you to start the store will do most to determine

your retail future. With your mission and credentials

established, you can concentrate on the

practical aspects of your business plan.

Think of creating a retail business in terms of

constructing a house. In a sense you’re building

a home for your dreams of financial independ-

forumworkshop

FORUM WORKSHOP

Page 40 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

ence. Once the


foundation is in

place, the floors

and walls go

up, and at last

the roof. When

you understand

your mission,

you begin

setting the framework, the business plan, to

make it a reality. Once the broad goals are accomplished,

the builder concentrates on the

minor projects that transform the shell of a

building into something more, a home. Your

business plan should establish, in logical order,

specific tasks to accomplish to create a secure

home for your store. It should serve as your detailed

guide to everything required of you to

make the store a success.

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forumworkshop

FORUM WORKSHOP

MAKE REALISTIC PLANS

It’s important that your approach is realistic.

You only have so much time and money. The

store owner inevitably faces many unforeseen

demands during the first year of operations. If

you believe something will require one month

to accomplish, allow yourself two.

PLAN FOR THE UNEXPECTED

Build a reserve into your schedule and budget.

Events rarely adhere to the details of the most

well-conceived plan. There will be scheduled

delays and cost overruns.


Expect them. Better to

find yourself with an

abundance of time and

money than angered at a

the

failure in your planning.

Page 42 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

That said, though, remember there are deadlines

and financial goals that you must meet if

you’re to get your business off to its best start.

THINKING AHEAD

WILL PUT YOU AHEAD

When drafting your plans, strive to open your

store at least two months before your product

category’s peak selling season. Work back from

there and allow yourself ample time to complete

renovation and design of your space. Figure

out when you’ll need to place your product

orders so you’ll have supply on hand when

consumers want the products.

Remember: Always build a buffer zone into

your plans. That way, when the unexpected

occurs, you can right the wrongs and keep

process running without interruption.

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forumworkshop

FORUM WORKSHOP

YOUR STORE’S LEGAL FORM

You must decide on a legal form for your business.

While not the most rewarding part of the

process, or thrilling element of the business

plan, this decision has profound implications

for your business future. Your business structure

determines tax obligations: how you pay

them, and what types of tax breaks and deductions

you’re entitles to as a store owner. It also

establishes the personal liability you assume in

connection with your business activities.

Get Professional Help In Selecting A

Legal Structure For Your Business

Selecting the appropriate business structure is

another area in which it’s advisable to seek the

advice of a business-oriented attorney or an accountant

with special expertise in retailing. The

experience of an expert will help determine

which structure best serves your business

needs and goals, as well as what the impact of

local regulations might be.

A lawyer or accountant will understand your

obligations in terms of business licenses, permits,

and responsibilities for the payment and

collection of taxes. Depending on where you

live and where you locate your store, you may

be required to purchase

business tax and sales tax

obligations. Such local regulations,

as they affect your

venture, may have a direct

bearing on how you struc-

ture your company.

continued...

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 45


forumworkshop

FORUM WORKSHOP

There’s no single business structure appropriate

for all retail store owners; investigate these

options thoroughly with your professional adviser

before deciding which structure offers the

most support for your goals. Each has distinct

advantages and disadvantages. As a general

rule, approach the decision intent on minimizing

your personal liabilities and tax obligations.

SOLE PROPRIETORSHIPS

KEEP THINGS SIMPLE

The simplest form of business structure, the

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You report your profit, after allowable business

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Service on your personal tax form, and pay the

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operating a sole proprietorship.

☛Inherent in the sole

proprietorship is one

major disadvantage.

Since owner and business

are synonymous,

any claims against the

business amount to

claims against your

personal assets. If someone is injured in the

store, you’ll be held personally liable unless

you carry adequate business insurance. If the

business fails, its creditors have the right to

come after your personal property in order to

satisfy outstanding debts.

continued...

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forumworkshop

FORUM WORKSHOP

Simple Partnerships Are Just

Combined Sole Proprietorships

In its most basic form, a simple partnership operates

like a sole proprietorship with two or

more people involved. Each shares equally in

the profits, reports it as income, and pays the

appropriate taxes. And each is held fully liable

for any claims against the business to collect

damages or debts. If you select such a structure,

it’s in your best interest to have a written document

defining the agreement and extent of involvement

for all partners.


Corporations Limit

An Owner’s

Personal Liability

The corporation is usually a more savvy way

for you to structure your business than a sole

proprietorship or partnership. The major advantage

is that it limits your personal liability

to however much you’ve invested in the business.

Your personal assets cannot be attached

to any claims against the store, except for tax

obligations to the federal government. This is

especially important for you as a retailer, since

there’s a certain amount of liability inherent in

any business serving the public. And if you

take on partners in our business, being incorporated

frees you from personal liability for

their misdeeds or neglect in connection with

the store.

If there are disadvantages to incorporating,

they are that you’ll probably require legal

help to set up your corporation.

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forumworkshop

FORUM WORKSHOP

You’ll also need an accountant’s aid when figuring

taxes and for deciding how any change

in the tax laws impact your business. Your tax

burden, as a corporation, could be heavier,

since the corporation exists as its own entity,

separate from the owner. Before you can take

any income from the profits of the business, the

corporation must meet its own tax obligations.

S Corporations May Offer

The Best Of Both Worlds

If you see merits in both


sole proprietorships and

corporations, structuring

your retail business as an S

corporation may offer the

best of both worlds. An S

Page 50 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

corporation limits your personal liability, just

as operating as a regular corporation will,

while also allowing you to report profit or loss

from the business on your personal income tax

form, in many cases without paying separate

federal taxes for the corporation.

Again, your interests will be best served by

consulting with an attorney or accountant before

deciding how to structure the business.

They know the laws and their implications, and

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for your retail organization.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 51


forumworkshop

FORUM WORKSHOP

That’s true for small business in general and retailing

in particular. In other businesses, the entrepreneur

weathers slack periods with belt

tightening, awaiting the promise of better days

ahead. For the underfunded fledgling retailer,

the belt is already as tight as it gets. Any efforts

to cut costs undercuts the store’s chances for

success.

Starting a store is an expensive gamble on the

future. In the building phase of the business –

the period when the store isn’t yet self-supporting

– the retailer needs


enough working capital to

keep the store solvent as it

grows toward success. a

useful business plan, therefore,

must include a detailed

analysis of the store’s

nancial

expenses and financial needs and projected

sales. With those figures in hand, you can set

out to gather the resources required to give

your store its best chance to succeed.

We haven’t addressed the financial aspects of

the business before this point since, until you

know approximately what you’ll be paying for

rent, you can’t pretend to accurately project

your expenses. In addition, if your search for

the right location is dictated primarily by cost,

you’ll probably end up in the wrong site. It’s

better to find out what the right location for

your plan if you can’t, than end up with a location

you can afford and hope it serves your

plan. Assuming you’ve an idea what you must

spend to be where your target customers can

find you, you can now begin assessing your fineeds.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 53


forumworkshop

FORUM WORKSHOP

The start-up retailer faces two categories of related

expenses during the first year of operations.

Your start-up costs include every

financial investment you must make to set up

your store and prepare it for opening day. Some

of these will be onetime expenditures: buying a

delivery van, installing fixtures, and painting

business signs, for example. Others, like inventory

costs, wages, and salaries, require a substantial

investment before opening, and then

become ongoing expenses (or “operating expenses”)

once the business is in operation.

RETAIL START-UP COSTS

WORK SHEET


Deposits:

Rent; Telephone;

Utilities; Insurance

Leasehold improvements (expenses for

preparing the store space): Contractor’s fees;

Store displays & fixtures; Carpeting &/or

painting; Security system

Professional services:

Marketing researcher; attorney; accountant;

architect; store designer; computer training;

PR or advertising agency; other professionals

Furniture/office equipment:

Desk, chairs; safe; typewriter; computer system

& software; telephone system; copy machine;

fax machine; file cabinets; cash register;

office supplies

Other equipment:

Transportation (van or delivery truck);

Total advertising; Inventory: Working capital

for 1st year; Other expenses;

TOTAL START-UP COSTS:

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 55


FORUM WORKSHOP

forumworkshop

The second category of expenses to consider is

the operating expenses, the month-to-month

expenditures required to keep your doors open

beyond opening day. The primary difference

between your start-up and monthly overhead

needs is that your start-up costs usually represent

an out-of-pocket investment in the business.

In that, they are a gamble on the future.

Operating costs, however, represent monthly

bills and financial obligations that must be met

on a regular basis for the business’s continued

vitality. From day one, sales should help defray

part of the ongoing


expenses, and within

the first year of operation,

sales revenues

should cover the bills

or the store has serious

first

problems.

Projecting your costs and committing the numbers

to paper will help you run a smarter business

and provide a gauge for measuring your

store’s progress. For the start-up retailer, it’s

best to seek professional help when figuring

your numbers. The software program you select

to manage your business may include a detailed

model budget, as well as reference

models for costs, sales, and profitability ratios.

Nevertheless, it’s in your best interest to have

the professional help of a qualified business accountant

when you first set up your plan and

financial projections. He should have the expertise

and experience to give you a realistic assessment

of what you will need to get the

business started, to keep it going, and what you

should expect from sales during this critical

year.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 57


FORUM WORKSHOP

forumworkshop

These numbers will vary greatly, depending on

what type of retailer you plan to become, the

inventory you sell, and your location. Inventory

costs will vary by industry, as much as

commercial rents and the costs of marketing

and labor do from region to region. There are,

however, general categories that concern all retailers

when projecting a store’s budget for

start-up and monthly operations as well as

sales during its early history. We’ll discuss these

expense categories as we review the specialty

store owner’s monthly and annual overhead

expenditures.

Every type of store has its own specific needs,

but as a guideline, you can refer to the budget

and sales projections for “A Start-up Retail

Store.” This should help you understand how

thorough you need to be in your financial planning,

and the many factors you must take into

account before you have a realistic idea of the

funding you will need to run your business.

$¢$¢$¢$¢$¢$¢$

Your assessment of need begins with a detailed

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start-up and then what’s necessary to run the

store month to month. Include everything contained

in this model and anything else pertinent

to your store, attaching a realistic price to

each item on your list. Don’t think in terms of

cutting corners on spending, or about getting

price breaks for the required goods & services.

Expenses like rent, utilities, and taxes

will be exclusive to your location;

others to your retail or market sector.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 59


forumworkshop

FORUM WORKSHOP

Don’t rely on your best “guesstimates” alone

when projecting costs or sales. Solicit advice

from those with experience in your chosen

field, or retailing in general. Check with the retail

contacts you bounced your ideas off earlier,

and see if any will share their breakdown of annual

expenses. See if your trade group publishes

any detailed analysis of the cost of doing

business in your retail specialty. Take that same

search to an on-line business database service

and your local business library. If you selected

an attorney or accountant with retail experience,

seek his or her advice when compiling

your estimates. Be as thorough

as necessary to make


sure every reasonable expense

is anticipated. Let’s go

through the process in detail.

YOUR START-UP INVESTMENTS

The costs required to move your store from

paper to practice represent investments in your

retail future. As such, these out-of-pocket expenses

also demonstrate your confidence in

yourself and your store concept. Consider these

necessary and basic investments that give your

business its best start. What they include, and

the cost, depends on your ambition and the

costs of doing business in your location. But

projecting these costs is relatively easy as all

you need to do is contact your suppliers for

prices, and request bids for whatever services

you require.

Projecting these costs can be relatively easy

but does require a fair amount of work.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 61


FORUM WORKSHOP

forumworkshop

It must be a thorough process if you are to have

a realistic idea of what it will cost you to get

your store to opening day, and then to carry it

through its first year. You can learn what inventory

will cost you by contacting your product

suppliers or distributors; independent contractors

will furnish bids for everything from store

design to renovation. You must also be sure to

account for every other conceivable expense –

utilities, phone, computer

equipment, advertising,


staff salaries, etc. If you’re

in doubt, use the Start-up

Costs Work Sheet as a reference

for what you should

include. Add up those bids

and expenses, and you

know exactly what it will

a

cost to open your doors.

Page 62 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

CALCULATING

START-UP OVERHEAD

There’s a lot more to overhead than monthly

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day. Thee expenses include items you must

pay for just to begin working toward opening

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for consultation with professionals; the cost of

the research that convinces you of the viability

of this market; the preparation of your store

site. If you choose to rent your site, you can expect

to provide the landlord with some form of

security deposit, a dollar amount often equal to

two months’ rent, before you can move into the

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 63


FORUM WORKSHOP

forumworkshop

Local or county governments may stipulate

you buy a special license before you can begin

operation. Again, how much you spend during

this period depends on where you situate your

store. These costs can vary greatly from site to

site, even within the same community.

PREPARING YOUR SITE

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professional architect or store designer and a

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for your store. Anyone who purchases a

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The expenses may range from simple

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store owners must buy fixtures, shelves, and

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merchandise.

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computer system with software. Then there’s

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chine.

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Page 64 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 65


FORUM WORKSHOP

forumworkshop

For the business of selling you’ll need at least

one cash register, possibly a delivery truck,

store bags and other packaging, and personalized

signs for the inside and outside of the

store. You may also want a music or video system

to create excitement on the sales floor.


STOCKING THE SHELVES

WITH INVENTORY

You can’t sell from empty shelves and need to

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help finance your order; assume fro now none

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opening-day inventory. Keep in mind your

need to open with as broad a selection of merchandise

as possible. Stress your desire to be

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to your customers. Take the supplier estimates

and run them by your retailing contacts to minimize

any inflated salesmanship.

LINING UP YOUR STAFF

If you plan on hiring staff, you’ll probably need

them at least two weeks before the store opens.

Factor in the cost of their salaries, any benefits,

payroll taxes, and the fees incurred during the

hiring process. Also include the cost of any

training you deem necessary to enable you or

your staff to do the best job.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 67


FORUM WORKSHOP

forumworkshop

PRODUCT SELECTION

WORK SHEET

Use this work sheet as an outline for determining

your inventory needs. The specialty store

should be the definitive source for what it sells,

and the inventory mix and pricing strategy are

critical tools for establishing the store’s identity.

Your product selection should also be a response

to what you learned about area competitors

when you filled out the work sheet for

Choosing Your Market earlier.

Based on your response to the above statement,

create a listing for each supplier, its products,

and the finance terms available to you. Make

listings for related products and accessories

you will carry as well until you achieve the inventory

mix described above. It’s important

you also consider the minimum order requirements,

turnaround time on orders, and the financial

terms available from suppliers.


MAIN PRODUCT SALES CATEGORY:

The store will: Offer everything available in

this category; Offer a good-better-best

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Page 68 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 69


FORUM WORKSHOP

forumworkshop

START-UP COSTS CHARTS

The following numbers, prepared by an

accounting firm, are a breakdown of

the start-up costs for a hypothetical

small clothing boutique.

Sweet Impressions Clothing Boutique, Inc.



Initial Start-up Costs:

1. Construction Costs:

Leasehold Improvements - $1000,000

Demolition, Sprinkler, Accessories - $10,000

Architectural Drawings & Design - $3,000

Contingency - $10,000

TOTAL CONSTRUCTION COSTS - $123,000

2. Furnishings & Fixtures - $50,000

3. Equipment:

Cash Registers & Computer - 5,000

4. Capitalized Start-up Costs

Pre-Opening Rent (3 mos@ $4,000 ea.) 12,000

Legal: 2,500

Advertising: 2,500

Accounting: 800

Total Capitalized Start-up Costs - 17,800

5. Lease - Rent Security (2 mos@ $4,000 ea.) -

8,000

6. Security Deposit & Installation Charges

(telephone, utilities, etc.) - 1,500

7. Payroll: Sch. I - 2,100

8. Inventory: 40,000

TOTAL START-UP COSTS $247,4000

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QUALITY RETAILERS • TRUST FORUM MAGAZINE • | SEPTEMBER SERVICE 2021 Page 71


forumworkshop

FORUM WORKSHOP

Sweet Impressions Clothing Boutique, Inc.

Start-up Costs Supporting Schedules

Schedule I

Projected Start-up Payroll Costs

People Salary Months

Owner (Manager) 1 $0 3.0 $ 0

Assistant Manager 1 2,000 0.5 1,000

Stock Persons 2 800 0.5 800

1,800

Payroll Taxes 15.00% 300

Total Projected Start-up Payroll Costs 2,100

ADVERTISING & PROMOTION

Your store will never again be as dependent on

your advertising spending as it will on opening

day. No matter what media mix you select,

make sure you allow enough of a promotional

budget to ensure the


people you depend

on as customers hear

about your store.

Don’t forget the cost

of other forms of

promotional materials like business cards, stationery,

premiums, brochures, and direct mail.

YOUR MONTHLY &

ANNUAL OVERHEAD

As soon as the store doors open, you, as owner,

assume responsibility for the store’s overhead.

It’s easiest to think of these as monthly obligations

or bills, but not all your financial obligations

will present themselves on such a regular

basis.

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RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 73


FORUM WORKSHOP

forumworkshop

Your inventory needs, for example, will probably

rotate throughout the year through successive

selling cycles or turns of merchandise.

You’ll know the particulars once you’ve been

in business awhile.

For planning purposes, regard these overhead

expenses as monthly obligations that

remain relatively stable throughout the year.

Again, where you’re uncertain about making

these projections, consult with your professional

advisers and retail contacts. Whatever

advice or statistics you rely on, your cost projections

should be as realistic and honest as assessment

of the cost of doing business, and

your need for working capital, as you and your

accountant can devise.

Page 74 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

AT THE TOP OF THE LIST

Rent or mortgage payments and utilities rank

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Write down your approximate rent, and a best

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electric, phone, trash collection – for your chosen

type of location. If you don’t know what to

expect, ask your landlord or another retail tenant

at the site. Remember to include the total

cost for any yearly business expenses that must

be met on a quarterly, semiannual, or annual

basis.


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FORUM WORKSHOP

forumworkshop

Such things as insurance, organizational dues,

license fees, maintenance contracts on any

equipment or vehicles you buy or lease. Customers

credit makes it more attractive to shop

the store, but it will cost you money to offer it.

Look at the model for expense breakdowns,

and factor in an amount for every item on that

list appropriate to your store, and any other

special expenses you anticipate.

CALCULATE YOUR

PERSONNEL COSTS

As the store owner, you probably plan on

drawing your living from the business. You

probably plan on drawing your living from the

business. You should have a reserve fund set

aside to carry you through at least a year, but

it’s also important to factor in a salary for yourself

as part of your overhead costs. Enter the

salary that’s required to support your lifestyle.

You can be frugal or generous with yourself; it’s

your liability. Don’t forget to include the cost of

health insurance, and to factor in federal, state,

or local taxes, and Social Security. Once again,

ask your accountant for help.


If you can’t get family to donate

their time to the enterprise, you’ll

need to allow for the wages of other employees,

as well. Unless you already know your staff

needs, figure you’ll employ the equivalent of

two-full-timers, at the prevailing hourly wage

for store employees in your area. Speak to your

accountant and other area retailers for help in

coming up with that number. Remember to

allow for overtime or additional workers during

your peak sales season.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 75


FORUM WORKSHOP

forumworkshop

Offering a benefits package is up to you, but it’s

a good idea if you want to hire and keep good

people. Include a figure that reflects any paid

vacation or holidays you will grant as well as

the cost of a benefits package for each.

PUT SOME MONEY IN MARKETING

Your store’s rate of

growth and expansion

this first year should

reflect how much of a

promotional push you

throw behind this effort.

Plan to spend

more now and in the

first two months surrounding

opening day

than during any comparable

period in the store’s future. The

amount will reflect your own ambitions, the

cost of advertising media in your retail market

area, and the level to which you want to experiment

with different media. At the extreme, you

may need to invest as much as 10% of your

total operating budget this first year to get the

word out about your store.

REVIEW THE DETAILS

Using the expense breakdown explained as a

guide, closely review your cost projections for

start-up and overhead to make sure you’ve included

everything. Only when you have all the

relevant figures, and a final tally, can you begin

to draw some critical conclusions about your

needs for working capital and the store’s fu-

ture.

continued...

Page 76 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE


forumworkshop

FORUM WORKSHOP

INTERPRETING THE NUMBERS

You and your accountant


will interpret those numbers

in different ways. For

you, they clearly represent

how much money you’ll

need to keep your business

afloat for a year. You

could also view it as how

much income the store

will need to generate the first year in order to

carry it to a second year. At this early juncture,

that’s a foolish way to look at it. All businesses

require a certain period to grow and develop

before they can generate revenue at full potential.

There’s always an exception to the rule, but

don’t plan on being the lucky one. To rely on

your store producing enough income to cover

monthly expenses from day one amounts to

setting yourself up for disaster. Better to treat

the tally as a reference figure for the amount of

funding you’ll need to get the store through

that critical first year. Consider the cost projections

as indicative of the amount of funding

sales must generate to carry the business

through its typical yearly sales cycle. The first

year for any store is one in which the business

grows toward its full capacity. Your annual projections

represent the sales revenue and business

needs to generate under ideal conditions.

During the first year, use them as a gauge for

measuring the store’s performance against

your expectations. In twelve months you’ll

sample the entire sales cycle and know if your

concept has real merit and appeal.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 77


FORUM WORKSHOP

forumworkshop

As part of your business plan, your accountant

can take these numbers and work up an annual

expense budget for your business. The budget

entails much more than dividing your total expenses

for the first year by 12, and using that

figure as your average monthly expenses.

There are other expenses not directly reflected

in the physical operation of the store, such as

interest payments on any debts you assume to

finance your business. And your expenses

should grow as your as your business expands.

An accountant with retail experience should be

able to tell you what to expect in terms of escalating

costs and how it


will impact sales. His

expertise should also

help you project the

store’s profitability as

you look ahead.

Projecting income, based on your sales expectations,

poses the trickiest aspect of the store’s

budget. In some retail categories market research

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Until you’ve been in business for at least a year,

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Be conservative in any assumptions you make

about sales when starting out, but not overly

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It’s safe to assume the store will begin

covering its expenses within the first year,

a year and a half at the outset,

or the store concept is flawed.

continued in next issue ...

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 79


Start Your Own

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 81


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Page 82 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 83


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Page 84 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE


WE HAVE BUYERS!

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 85


The Complete Guide to Making Money at Auctions!

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Page 86 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 89


This MonTh’s

Book Specials

New Titles Just Arrived in our Warehouse ~ Limited Quantities

Streetwise Business Series

SMALL BUSINESS

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order no. 1-58062-

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Page 90 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

Page 90


Trade

MaGaZINeS

Trade Magazines

Swap Meet

This exciting monthly magazine

connects flea market vendors with

wholesalers across the United

States who specialize in supplying

merchandise and services to

flea marketers and swap meeters.

It provides excellent resources for

merchandise and each issue contains

a bonus Directory of Flea

Markets throughout the United

States, listed by state order and

includes full addresses, days of operation,

and details of each market.

Order No. SM-S ...Swap Sample ...$10.00

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ADVERTISING SPACE AVAILABLE

Closeout News/

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Merchandise

ADVERTISING SPACE AVAILABLE

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A long-time leader in the

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By using this powerful

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you will gain access to hundreds of new suppliers

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Find Apparel, HBA and Cosmetics, Electronics, Home and

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Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00

Retailers Forum

SoloMayoreo

“I Can Get

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this big monthly

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best thing to happen

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No. SOLO-S ...(Sample Copy) ...$7.50

No. SOLO-SUB..(12 Issues) ...$60.00

ADVERTISING SPACE AVAILABLE

Retailers Forum was established

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Don’t confuse this

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Order No. RF-S - Sample Copy ...$10.00

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Newspaper

for Hispanic

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www.bizbooks.org

Page 91 91

RETAILERS FORUM MAGAZINE | SEPTEMBER 2021 Page 91


USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to buy

goods at the lowest prices possible. Our best-selling

USA Closeout Directo-ry shows you how and most

importantly, WHERE. Hundreds of closeout dealers

specializing in selling goods often priced as

low as 10¢ on the dollar are listed. Re-tailers, flea

marketers, home party plan sellers ...anyone who

sells merchandise needs this directory! Clothing

• Elec tronics • Jewelry • Toys • Watches • More!

Order No. 4 -

Closeout Directory - $29.95

Dollar Store

Merchandise Guide

The most complete directory of

wholesalers and manufacturers

in the USA specializing in dollar

store merchandise. Hundreds

of companies are listed with

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Toy Importers & Wholesalers

This is the definitive guide for

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addresses and descriptions of

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$29.95

Directory of Smoke Shops

Our EXCEL Directory contains over 7,000 Smoke

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names, personal e-mails and phone numbers. This

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DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops

• Phone Numbers

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• U.S and Canada

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Order No. SSDB (Excel)

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Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent

sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to

connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points,

territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number,

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1-800-635-7654

Page 92

Business Directories


Imagine

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Auction Directory

Wholesale Sources

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How to Find,

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Surplus and

Liquidated

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Hidden Wealth

With this authoritive Directory, you will

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Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers

& Manufacturers

This exquisite directory will bring the

world’s finest jewelers directly to you! Featuring

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• Silver • Much More! The suppliers list

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Order No. FJ $29.95

Business Directories

Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

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• Art Materials • Baskets • Beads/

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Order No. AC $29.95

Holiday Merchandise

Wholesalers

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Introducing our newest directory that puts

the country’s largest suppliers of holiday

merchandise at your fingertips. Seasonal

merchandise is a mainstay of the industry,

but up until now it was hard to locate the

thousands of suppliers scattered across the country. We have ended

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merchandise: • Bows • Candles • Cards • Costumes • More

Order No. HM $29.95

www.bizbooks.org

RETAILERS

Page 93

FORUM MAGAZINE | SEPTEMBER 2021 Page 93


Wholesale Gift Guide

A Great resource to locate higher end

decorative merchandise. This gigantic

400 page guide is the definitive resource

guide to finding suppliers for gift products.

Listed by category, over 4,000

leading wholesalers and manufacturers

servicing the gift industry are included.

• Accessories

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• Floral

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• Home/House

You’ll refer to this on a daily basis to

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Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

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prod-uct merchandising. Need to know

who owns a license? Who to contact to

distrib-ute a licensed product? This book

has all the answers and covers the entire

world! Licensors: Listing of companies

that are the agents and license holders.

These are the sources that you would

apply to if you wish to obtain a license to

manufacture

merchandise. Licensees listed here you will find the companies who

distribute licensed merchandise. Full listings include categories of

merchandise each company handles. Contact these companies to buy

the licensed merchandise that they have manufactured. The licensed

merchandising industry moves billions of dollars of products every

year and is one of the fastest growing segments of retailing.

Order No. 321 $249.00

USA Mail Order Catalogs

New for this year is a compilation of BOTH

consumer mail order catalogs in addition to

business-to-business catalogs in one huge

volume! Part one of this incredible collection

of mail order catalogs provides the

most comprehensive look at the consumer

catalog in the industry available anywhere.

Over 7,000 consumer catalog companies

are listed under 44 various product chapters

from Animals to Toys and Games.

Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

your products to these catalogs.

The second part of this directory provides details on suppliers

of everything from computers to laboratory supplies; office products

to office design; marketing resources to safety equipment. Just about

every kind of product or service that a business needs to operate is

covered.

Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

solving your jewelry materials sourcing,

production and contracting needs.

If you are considering your own line

of jewelry items this is a must-have

in locating materials and factories to

produce it.

Accessories

Sourcing Directory

The comprehensive directory provides

you with direct sources for the designing

and manufacturing of bags, belts,

hats, shoes, gloves. You will find the top

companies to help you produce your merchandise

directly at their factories.

Order No. 121 $150.00

Order No. 122 $100.00

1-800-635-7654 Business Directories

Page 94 SEPTEMBER 2021 | RETAILERS FORUM MAGAZINE

Page 94


APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

production sourcing and contracting

needs in the Americas. The sourcebook

includes: sewing, cut-n-sew, and finishing

contractors and apparel production

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A complete and updated guide listing

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Listings include sales manager’s

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RN & WPL Encyclopedia

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