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Retailers Forum Magazine Sept. 2021 EMAG

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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etailers<br />

<strong>2021</strong> Back-To-School<br />

SALES EXPECTED TO<br />

SET NEW RECORDS!<br />

VOL. 41 NO. 5<br />

SEPTEMBER <strong>2021</strong><br />

Connecting Connecting Wholesalers and <strong>Retailers</strong> Since 1981Since 1981


BRING YOUR WHOLESALE BUYING INTO THE 21ST CENTURY<br />

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Page 2 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #15 on page 11 • www.Vendor411.com


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 3


Want More Info? Circle #6 on page 11 • www.Vendor411.com<br />

Page 4 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


This is a Buying Guide for<br />

RETAIL STORE OWNERS<br />

Presented within the pages are the latest offerings from the country’s<br />

leading merchandise wholesalers. The advertisers herein sell strictly<br />

wholesale and require that you purchase with the intent of reselling<br />

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☛ Locate the products that interest you.<br />

See our product directory located on<br />

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Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

TO GET FREE CATALOGS/PRICING<br />

FORUM PUBLISHING COMPANY<br />

383 East Main Street, Centerport, NY 11721<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

FAX: 631-754-0630<br />

Email: <strong>Forum</strong>Publishing@gmail.com<br />

RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 5


Sell to over 60,000<br />

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ADVERTISERS INDEX<br />

PLEASE PATRONIZE THE LEADING WHOLESALERS<br />

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />

SEPTEMBER <strong>2021</strong><br />

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />

ADVERTISING<br />

FORUM AD RATES .......... 09<br />

APPAREL<br />

1 STOP WHOLESALE ........ 41<br />

BLANK TEES. ............... 56<br />

BOUTIQUE CLOSEOUTS. ..... 31<br />

CLOTHINGWARE ........... 55<br />

DD BULK ................... 52<br />

FASHIONABLE SALES. ....... 65<br />

FLIRTY WHOLESALE ........ 26<br />

HEAVENLY SUITS ........... 18<br />

SCARF WAREHOUSE ........ 69<br />

STYLE IN FASHION .......... 18<br />

STYLISH PLUS .............. 47<br />

T SHIRT REP ................ 27<br />

UIN DEALS ................. 51<br />

UNIVERSE WHOLESALE. ..... 19<br />

USACOSTUMERS.COM ...... 38<br />

ASSORTED ITEMS<br />

AUCTION FINDER ........... 60<br />

BEAN WHOLESALERS ....... 72<br />

DINO DROPSHIP . . . . . . . . . . . . 73<br />

DOBA DROPSHIP ........... 33<br />

EVERYTHING CLOSEOUTS ... 48<br />

EZ DROPSHIP. .............. 50<br />

FIND IT ASIA. ............... 87<br />

MEGA UBID .................44<br />

PALLETFLY. .................02<br />

RAMSONS IMPORTS ........ 13<br />

SWEET WHOLESALERS .......45<br />

TOP TEN WHOLESALE ........80<br />

BOOKS<br />

AUCTION BOOK .............86<br />

BUYERS CONTACTS ..........85<br />

CLOSEOUT DIRECTORY. ......82<br />

HIDDEN WEALTH ............80<br />

WHOLESALE SOURCES .......84<br />

CANDY<br />

SWEET WHOLESALERS .......45<br />

CELLULAR<br />

CELLCITY.BIZ ...............35<br />

WHOLE-CELL ...............79<br />

COMPUTERS<br />

REFURB SHOPS ..............32<br />

CONSUMER ELECT.<br />

FIND IT CHINA ...............25<br />

CREDIT CARD<br />

PROCESSING<br />

NORTH AMERICAN. ..........03


#1<br />

BUYING GUIDE<br />

FOR RETAIL STORES!<br />

DISPLAY/SUPPLIES<br />

& SERVICES<br />

AVVO ..................... 62<br />

CC WAREHOUSE . . . . . . . . . . . . 81<br />

E-STORE BUILDERS ......... 68<br />

E STORE SIGNS ............. 49<br />

E-STORE SITES ............. 42<br />

FB CAMPAIGNS ............. 46<br />

FORA MOBILE COMMERCE ... 04<br />

FORUM ADVISORS . . . . . . . . . . 28<br />

FORUM PRINTERS .......... 77<br />

FUNDING OFFICES .......... 44<br />

KWIK INC .................. 78<br />

PAYROLL HELPER .......... 75<br />

PROMOTIONAL REWARDS... 24<br />

PROTECTION PLANS ........ 54<br />

RETAILERS BANK ........... 36<br />

SALES GROUP BAGS. ........ 32<br />

SETON SIGNAGE ............ 83<br />

VACATION PROMO ......... 76<br />

WHOLESALESOURCES.COM ....<br />

INSIDE BACK COVER<br />

DROPSHIPPERS<br />

DINO DROPSHIP . . . . . . . . . . . . 73<br />

DOBA DROPSHIP ........... 33<br />

EZ DROPSHIP. .............. 50<br />

E-CIGARETTES &<br />

SMOKE SHOP ITEMS<br />

3’x5’Embroidered Flags $14.00 Each<br />

LIGHT E CIG ................ 61<br />

View our 148 page Catalog online !<br />

www.RIOhio.com<br />

LOGIC WHOLESALE ......... 29<br />

Belt Buckles $18.00 dz<br />

USA VAPE DEALS ........... 89<br />

$36.00 dz<br />

Hat Pins $6.00 dz<br />

$39.00 dz<br />

Tri-Fold<br />

SNEAKER $36.00 dz CLEARANCE. ...... 21<br />

$5.00 Each<br />

$36.00 ut 72 pcs<br />

Garden Flags<br />

$48.00 dz<br />

Metal Signs<br />

$5.50 Each<br />

$21.00 dz<br />

$9.00 dz<br />

FOOTWEAR<br />

HANDBAGS<br />

Playing Cards<br />

$18.00 dz<br />

$24.00 dz<br />

3’x5’Embroidered Flags<br />

$21.00 dz<br />

$14.00 Each<br />

5” Patches $36.00 dz<br />

Garden Flags<br />

48.00 dz<br />

$18.00 dz<br />

Leather Wallets $5.50 each<br />

BAG CLOSEOUTS ........... 63<br />

Magnets 3”x8” $18.00 dz<br />

BAG VENDORS ............. 30<br />

12”x18” Metal Signs<br />

$5.50 Each<br />

HOME & HOUSEWARE<br />

DAKOTA STEEL ART ......16/17<br />

Belt Buckles<br />

$42.00 dz<br />

MERCHANDISE REP ......... 30<br />

POSTER & PRINT............ 18<br />

Patches $18.00 dz<br />

REEDYVILLE ............... 20<br />

RUG PROFITS............... 43<br />

RUSH SUPPLIERS ........... 66<br />

JEWELRY/<br />

ACCESSORIES<br />

BLING WHOLESALER ........ 59<br />

BODY CANDY HQ ...BACK COVER<br />

BUND JEWELRY............. 37<br />

CLOSEOUTS FOR SALE. ...... 57<br />

HEAVENLY WHOLESALE ..... 70<br />

HIP WHOLESALE............ 39<br />

JEWEL CLEARANCE ......... 40<br />

JEWELRY MINERS........... 71<br />

SHAKE WHOLESALE. ........ 28<br />

WindSocks<br />

$48.00 dz<br />

Min.Order<br />

$150.00<br />

Metal Sign<br />

$4.75 each<br />

$48.00 dz<br />

$30.00 dz<br />

12” Metal Signs<br />

$5.00 Each<br />

$7.00 Each<br />

Belt Buckles<br />

$36.00 dz<br />

$4.50 Each<br />

NOVELTIES<br />

3pc Magnet<br />

$5.25 Each<br />

Metal Plates<br />

$27.00 dz<br />

8” x 12” Parking Sign $18.00 dz<br />

$15.00 dz<br />

$42.00 dz<br />

$15.50 Each<br />

CARTOON CONCEPTS ....... 26<br />

COOL GLOWING ............ 53<br />

NOVELTY SELLER ........... 15<br />

PPE SUPPLIES<br />

8” x 12” Metal Signs<br />

$39.00 dz<br />

PPE STOCKROOM. .......... 58<br />

R/C & TOYS<br />

RC VARIETY ................ 67<br />

$4.00 each<br />

SOARING RC ............... 24<br />

SELF DEFENSE<br />

Leather Bracelet $18.00 dz<br />

BESTEX . ................... 20<br />

SPECIAL FEATURES<br />

12”x18” Metal Sign $5.25 each<br />

$15.00 dz<br />

36 pcBiker Ring<br />

$24.00 dz<br />

Best Friend Necklace<br />

RAMSON’S<br />

$39.00 unit<br />

$24.00 dz/sets<br />

1ut/5 dz Mood Rings $33.00 unit<br />

FORUM WORKSHOP ........ 34<br />

READER RESPONSE ......... 11<br />

RETAILING NEWS ........... 14<br />

WHAT’S HOT ............... 12<br />

TRADE SHOWS<br />

THE MARKET CENTER ....... 22<br />

WATCHES & CLOCKS<br />

TIME WHOLESALERS ........ 23<br />

WATCH DEALERS ........... 64<br />

WEDDING ITEMS<br />

SMARTEST BARGAIN . . . . . . . . 22<br />

Advertise in<br />

Metal Sign<br />

12”X18” $5.75 Each<br />

See Page 9<br />

BUSINESS BOOKS<br />

www.BizBooks.org<br />

Ring...Ring...<br />

$36.00 ut/72pcs<br />

Savings<br />

for<br />

Cell<br />

$6.00 dz<br />

See our Hat Ad Pins on Page Also 35<br />

sold by the<br />

Gigantic dozen! Selection<br />

of Variety Goods<br />

See our Ad on Page 13<br />

DROPSHIP TO PROFITS!<br />

Tri- Color Necklace $18.00 dz<br />

1000’s of Items<br />

See our ad on Page 33<br />

WHOLESALERS:<br />

Increase Your Sales<br />

By Advertising Here!<br />

631-754-5000<br />

WIND SPINNERS<br />

Sells Like<br />

A Breeze!<br />

DAKOTA STEEL<br />

See Our Ad on Pgs. 16/17<br />

VISIT FORUM ON<br />

THE INTERNET<br />

View our latest books at<br />

www.bizbooks.org<br />

WE HAVE BUYERS<br />

Databases for ALL Industries<br />

www.BuyersContacts.com


ADVERTISING INFORMATION<br />

www.retailersforum.com<br />

VOL 28 NO. 2<br />

JUNE 2008<br />

MARKETING TIPS!<br />

MERCHANDISE SOURCES<br />

RETAILING TIPS<br />

SELL LIKE AN<br />

EGYPTIAN!<br />

Reach Active Buyers with our Print Readership<br />

Plus over 265,000+ Page Views Monthly Online<br />

✔ Apparel and Accessory Stores<br />

✔ Card and Gift Stores<br />

✔ Discount and Dollar Stores<br />

✔ Distributors and Jobbers<br />

✔ General Merchandise Stores<br />

✔ Internet On Line Stores<br />

✔ Mail Order Catalog Sales<br />

✔ Novelty and Toy Stores<br />

✔ On Line Stores<br />

✔ Resort and Souvenir Stores<br />

✔ Sporting Goods Stores<br />

✔ Variety Merchandise Stores<br />

✔ Wholesalers<br />

ESTABLISHED IN 1981 as a buying source for store<br />

owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />

a large national circulation to showcase their products<br />

and services. Many of our readers are located in rural<br />

areas where access to merchandise is difficult, making our<br />

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Through our unique direct mail and trade show<br />

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new stores monthly enabling us to deliver new, fresh<br />

buyers each and every month you advertise with us.<br />

In addition to your print ad, your company will be<br />

featured in our digital on line monthly version at<br />

www.RFmagazine.com. Our online magazine produces<br />

over 265,000+ page views monthly for our advertisers,<br />

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Your online ad will link to your website and email<br />

address and we provide unlimited transfers from our<br />

readers into your website 24/7.<br />

FORUM PUBLISHING COMPANY<br />

383 East Main Street, Centerport, NY 11721<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

FAX: 631-754-0630<br />

Email: <strong>Forum</strong>Publishing@gmail.com<br />

Page 8 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


etailers<br />

ADVERTISING RATES<br />

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />

› Page $400 $300 $275 $250<br />

¼ Page $525 $425 $400 $350<br />

½ Page $625 $525 $500 $450<br />

Full Page $850 $750 $700 $650<br />

2 Pages $1,350 $1,250 $1,150 $1,050<br />

Prices shown per month, above rates include full color printing<br />

ADVERTISING SPECS<br />

› Page: 2¼" high x 3¼" wide<br />

¼ Page: 4‚" high x 3¼" wide<br />

½ Page:<br />

Full Page:<br />

4‚" high x 7" wide or<br />

9½" high x 3¼" wide<br />

9½" high x 7" wide<br />

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />

PDF format in CMYK color, 300 dpi resolution only<br />

FULL MARKETING PROGRAM INCLUDED >><br />

✔ Monthly print and mail magazine<br />

✔ Online magazine and search marketing<br />

✔ Distribution at top trade shows<br />

Printed <strong>Magazine</strong><br />

• Your ad is featured in our<br />

printed magazine circulated<br />

to buyers across the USA.<br />

Includes distribution at<br />

industry’s top trade shows.<br />

Complete Digital <strong>Magazine</strong><br />

• Your ad runs on-line at<br />

www.RFmagazine.com<br />

• Over 265,000+ monthly<br />

page views<br />

• Active link to your website<br />

Phone APP<br />

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Imagine YOUR company right<br />

on the buyers phones!<br />

Reader Response<br />

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through a code placed in<br />

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all half and full-page ads.<br />

Search Marketing<br />

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engine: www.supplier411.com<br />

• Saturation marketing coverage<br />

on our new wholesale portal:<br />

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TOP INDUSTRY TRADE SHOWS <strong>2021</strong><br />

JANUARY<br />

Atlanta Gift Fair<br />

Los Angeles Market Week<br />

Minneapolis Gift Show<br />

Philadelphia Gift & Variety Show<br />

Seattle Gift Show<br />

The Merchandise Center, IL<br />

FEBRUARY<br />

Charlotte Gift Show<br />

Louisville Gift Show<br />

Magic Sourcing Show<br />

New York Toy Fair<br />

Off Price Specialist Show<br />

Rocky Mountain Gift Show<br />

St. Louis Gift Show<br />

MARCH<br />

ASD Marketweek Las Vegas Show<br />

Atlanta Spring Gift Show<br />

California Marketplace<br />

Dallas Apparel & Accessories Show<br />

Norton’s Gift & Variety Show<br />

The Merchandise Center, IL<br />

APRIL<br />

Charlotte Gift Show<br />

Hawaii Merchandise Expo<br />

Minneapolis Gift Show<br />

Northern Michigan Gift & Souvenir Show<br />

The Merchandise Center, IL<br />

MAY<br />

Las Vegas Licensing Show<br />

New Orleans Gift & Jewelry Show<br />

Off Price Show NY<br />

The Merchandise Center, IL<br />

JUNE<br />

Charlotte Gift & Variety Show<br />

Dallas Gift & Variety Show<br />

LA Fashion Market<br />

Norton’s Gift & Variety Show<br />

JULY<br />

Atlanta Gift & Home Furnishings<br />

California Marketplace<br />

Philadelphia Gift & Variety Show<br />

The Merchandise Center, IL<br />

AUGUST<br />

ASD Market Week<br />

Biloxi Wholesale Show<br />

Louisville Gift Show<br />

Minneapolis Gift Show<br />

Off Price Specialist Show<br />

New Orleans Gift & Jewelry Show<br />

Rocky Mountain Gift Show<br />

St. Louis Gift Show<br />

SEPTEMBER<br />

Asia America Wholesale Show<br />

Charlotte Gift & Variety Show<br />

Dallas Home & Gift Show<br />

Hawaii Gift Show<br />

Norton’s Gift & Variety Show<br />

Philadelphia Candy & Gift Show<br />

Rocky Mountain Gift Show<br />

The Merchandise Center, IL<br />

OCTOBER<br />

Dallas Apparel & Accessories Show<br />

Greensboro Gift & Jewelry Show<br />

Las Vegas Souvenir & Gift Show<br />

Minneapolis Gift & Variety Show<br />

The Merchandise Center, IL<br />

NOVEMBER<br />

Gatlinburg Gift Show<br />

Hawaii Merchandise Expo<br />

New Orleans Gift & Jewelry Show<br />

Norton’s Gift & Variety Show<br />

Smoky Mountain Variety<br />

DECEMBER<br />

Charlotte Gift & Variety<br />

Grand Strand Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

The Merchandise Center, IL<br />

Our Large Holiday Issue Hits The Mails Before<br />

Thanksgiving to Maximize Advertisers Results!<br />

* Show schedules are subject to change without notice.


FROM THE<br />

PUBLISHER<br />

Back-To-School Sales To Hit Record Highs<br />

AFTER several dismal sales months, retailers<br />

around the country have been recording<br />

record high sales figures across the board as<br />

stores have reopened and consumers are<br />

spending again. There has been a tremendous<br />

increase in summer sales numbers and the<br />

upcoming back-to-school selling season is<br />

poised to be a record breaker.<br />

LOW and mid-price points are the most<br />

active products moving the market today.<br />

Sparked by the recent considerable increase<br />

in inflation we are seeing less spending power<br />

which has been creating opportunities for<br />

retailers with value priced merchandise.<br />

Popular priced gift and home stores have also<br />

been generating great profits as consumers<br />

THIS month back-to-school sales are in full have been spending an extraordinary<br />

swing. Mask or mask-less, shot or shot-less,<br />

schools will be open for students and the<br />

students will be spending on everything from<br />

suppliers to apparel. The forecasts we have<br />

seen show a dramatic increase in sales so<br />

we encourage our readers to stock up and<br />

be ready for the rush which we anticipate will<br />

continue well into next month.<br />

ONCE school starts each student will have<br />

a list of needed supplies to buy for the new<br />

semester. So after the first round of shopping<br />

the lists will be fine-tuned, which means more<br />

shoppers will be at your store. Additionally,<br />

many college students will be settling into<br />

their dorms and looking to add finishing<br />

touches.<br />

THE economy in general has greatly<br />

improved. Even taking inflation into account<br />

there is a good deal of activity in the retail<br />

markets. The stock markets have been<br />

holding their own and we are still benefiting<br />

by the pent-up demand for consumers to<br />

spend money and get out and about.<br />

amount of money in home furnishings.<br />

WE will soon be heading into the home<br />

stretch. The final quarter for holiday sales and<br />

provided things don’t tip too much in either<br />

direction we could be looking at the best<br />

holiday season we have seen in a decade.<br />

Spend time now planning your holiday sales<br />

strategy. With trade shows back in operation<br />

make sure that you are attending them and<br />

hunting for new goods to share with your<br />

shoppers.<br />

SELECTION of goods is more important<br />

than ever. Shoppers are looking for new<br />

and exciting merchandise to buy. <strong>Retailers</strong><br />

simply can’t dust off their “pre-covid” stock<br />

and shine it up as new! If you have unsold<br />

and stale goods, mark them down to turn<br />

over some money to use for stocking up new<br />

merchandise. Excite your buyers with fresh,<br />

trendy goods that they want and they will<br />

excite you with purchases. Spend your time<br />

wisely now to position yourself for the next<br />

sales spree.<br />

>> ON-LINE SOURCING<br />

The entire issue of<br />

<strong>Retailers</strong> <strong>Forum</strong> <strong>Magazine</strong><br />

is posted on-line at<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

Includes: Website Links *<br />

E-Mail Links * Printable PDF’s<br />

ACCESS OUR MAGAZINE<br />

FROM ANYWHERE 24/7<br />

RETAILERS<br />

FORUM<br />

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OFFICE MANAGER<br />

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PRODUCTION<br />

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CREDIT DEPARTMENT<br />

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CIRCULATION<br />

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LITERARY STAFF<br />

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Rachel Spearman<br />

COLOR PRODUCTION<br />

Anchor Imaging<br />

PRINTING<br />

Composing Room<br />

ART DIRECTION<br />

Gregory Stevens<br />

Martin Stevens<br />

OVERSEAS OFFICE<br />

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Netherlands<br />

+31-23-531-90-22<br />

Published Monthly by:<br />

<strong>Forum</strong> Publishing Co.<br />

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RETAILERS FORUM is published monthly at<br />

$75/year USA, $125/year foreign.<br />

Entire contents copyright ©<strong>2021</strong> by<br />

<strong>Forum</strong> Publishing. Publisher assumes no<br />

responsibility for contents herein. First and<br />

third class postage paid at Centerport, NY.<br />

Bulk mail paid at NY, Brookfield, WI and<br />

Hooksett, NH under private mail indicia via<br />

publication mailing.


etailers<br />

Reader Response<br />

FREE PRODUCT INFORMATION FROM OUR ADVERTISERS<br />

Have our advertisers contact you directly!<br />

Simply select the advertisements that interest you and fax this form to 631-754-0630<br />

or fill in on-line at www.Vendor411.com<br />

APPAREL & ACCESSORIES<br />

❒ All Advertisers in APPAREL<br />

❒ 28. Style in Fashion<br />

BUSINESS SERVICES<br />

❒ All Advertisers in BUSINESS SERVICES<br />

❒ 06. Fora Mobile Commerce<br />

CREDIT CARD PROCESSING<br />

❒ All Advertisers in<br />

CREDIT CARD PROCESSING<br />

❒ 68. EXP Merchant<br />

❒ 38. EXS Credit<br />

❒ 02. North American Bankcard<br />

GENERAL & VARIETY<br />

❒<br />

All Advertisers in GENERAL & VARIETY<br />

❒ 15. Palletfly<br />

❒ 07. Ramsons<br />

HOME & HOUSE<br />

❒ All Advertisers in HOME & HOUSE<br />

❒ 23. Dakota Steel Art<br />

❒ 10. Poster & Print Shack<br />

❒ 08. Reedyville<br />

SELF DEFENSE<br />

❒ All Advertisers in SELF DEFENSE<br />

❒ 09. Bestex Company<br />

WESTERN ACCESSORIES<br />

❒ All Advertisers in WESTERN ACCESSORIES<br />

❒ 33. JR Palacios<br />

For Quick Response:<br />

Fax: 631-754-0630 • On-Line: www.Vendor411.com<br />

Mail: <strong>Forum</strong> Publishing Co. • 383 E. Main St. • Centerport, NY 11721<br />

Your Name _____________________________________________ Type of Business ____________________________________<br />

Company Name _____________________________________________________________________________________________<br />

Address ____________________________________________________________________________________________________<br />

City ____________________________________________________State _____________________ Zip ______________________<br />

E-Mail: _________________________________________________Tel _______________________ Fax ______________________


For more information, contact:<br />

www.RefurbShops.com<br />

Lexmark MS310 MS312DN<br />

Laser Printer<br />

$ 90.97<br />

For more information, contact:<br />

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CONVERSE<br />

Lucky Star Hi - $ 23.70<br />

Garnet/Egret/Egret ~ Unisex<br />

BACK-TO-SCHOOL ELECTRONICS<br />

FINALLY the schools around the country are going to reopen and<br />

people will also be heading back to their offices for work. This means<br />

that there will be a big run on all types of electronics, computers and<br />

office equipment.<br />

SMART retailers are reselling top quality refurbished electronics that<br />

they are buying from one of the country’s leading suppliers: Refurb Shops<br />

THIS month’s special is a refurbished Lexmark Laser Printer for just<br />

$90.97. This is a workhorse printer for the home or office and your markup<br />

will be fantastic.<br />

CHECK why over 2 million satisfied customers have bought from this<br />

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GET YOUR KICKS<br />

THERE is tremendous money in footwear, especially sneakers and the<br />

biggest problem that retailers and online sellers have had is finding a<br />

supplier who will work with them on small quantities and name brands.<br />

That search is over when you call Sneaker Clearance. Here you will find<br />

that their over 20 years of footwear experience will translate into big<br />

profits at your store.<br />

THEY have all the name brands, Nike, Adidas, Puma, Converse, Reebok,<br />

Vans and Jordan - all at amazingly low prices affording you a big markup<br />

and styles your shoppers will appreciate.<br />

THIS month’s hot item is the Converse Lucky Star Hi Top for just<br />

$23.70. This in-demand comfortable sneaker will wow your shoppers and<br />

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BEST part about buying from Sneaker Clearance is that they have NO<br />

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For more information, contact:<br />

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Tel: 1-631-754-5000<br />

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654<br />

Page 12 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

GOING ONCE...GOING TWICE...<br />

MANY businesses have not survived the last year and unfortunately<br />

have had to or will have to sell off their assets. While this is unfortunate<br />

for them, it leaves a great opportunity for businesses and people to bid<br />

on their merchandise and belongings via auctions that are conducted<br />

regularly.<br />

KNOWING how and where is the key to buying at auctions. Our<br />

updated Auction Buyers Guide features all types of auctions from jewelry,<br />

land, cars and boats to real estate and business items.<br />

THIS concise directory lists all of the information you need to place<br />

yourself on auction bidders lists in every state. There is nothing further<br />

to purchase. Everything is included for $39.95. PDF or print.


Want More Info? Circle #07 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 13


Gap Joins Forces With Walmart<br />

THERE have been so many changes in the retail industry over the last year, some of it terrible<br />

with store closings and other happenings that would have been unimaginable years ago. There<br />

has been a lot of consolidation in the industry as well as many unique partnerships that have<br />

recently formed.<br />

Sephora has joined with Kohls to introduce their items to new shoppers while creating more<br />

competition for Ulta stores. Another big change is the clothing brand Gap teaming up with<br />

Walmart, America’s largest retailer, to sell their line of home goods. The Gap-branded home<br />

decor, bedding, tabletop and bath collections will be sold on Walmart’s website. While I had<br />

not thought of Gap as a home brand, apparently they are expanding into that arena and<br />

teaming with Walmart to push forward into the marketplace fast and furious.<br />

A multi-year partnership between the two retailers has been forged and from all accounts<br />

should be a lucrative deal at that. For Walmart it allows them to become more competitive in<br />

the home category through exclusive offerings at accessible prices.<br />

WALMART is not the only retailer as we mentioned Sephora before and also Target earlier this<br />

year launched a limited edition exclusive collection of home decor and pet accessories with<br />

denim brand Levi’s. With people spending more time at home and looking for home furnishings<br />

these are big and productive moves for both companies.<br />

Tuesday Morning Sells Its Dallas Real Estate<br />

SAY what you will about discounters, but I have never quite understood Tuesday Morning.<br />

They do have some good buys but I always found our local store a bit run down and chaotic.<br />

Not withstanding my personal opinion, the chain recently filed for bankruptcy protection to<br />

reorganize its almost 500 locations. Additionally they also took a $110 million loan from a group<br />

of bankers led by JP Morgan.<br />

THE Dallas based retailers plan includes the sale of its local real estate, a new bank loan and<br />

a path for how it will emerge as a publicly-traded company when it exits the bankruptcy.<br />

THE company sold its North Dallas headquarters and warehouse facilities for $60 million o<br />

a Miami based investment firm and the cash will allow Tuesday Morning to pay off its vendors.<br />

THEY will then lease back the buildings, the headquarters for 10 years and the warehouse for<br />

an initial 2.5 years followed by a one year extension.<br />

THE retailer of home furnishings and gifts also entered into a new $110 million credit agreement<br />

with a group of banks.<br />

TUESDAY Morning expects to raise $40 million as it issues rights to purchase shares that<br />

have continued to trade since its bankruptcy filing. It is truly quite rare for a company to exit<br />

bankruptcy with publicly-traded shares, but nonetheless this is the plan. Around 200 stores will<br />

be closed and after bankruptcy they are expected to continue with about 500 units.<br />

For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

If It Affects Retailing We Report On It!<br />

Page 14 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


We’re All About FUN!<br />

• Blank<br />

• Licensed<br />

• Brand Name<br />

Fashionable Apparel<br />

• T-shirts<br />

• Headwear<br />

• Hats<br />

• Caps<br />

• Beanies<br />

• Face Masks,<br />

• Hoodies<br />

• Sweatshirts<br />

• Jerseys<br />

• Long Sleeve T-shirts<br />

• Shorts,<br />

• Pants<br />

• Coats<br />

• Decals<br />

• Drinkware,<br />

• Glasses,<br />

• Gloves,<br />

• Aprons,<br />

• Home,<br />

• Kitchen,<br />

• Office supplies,<br />

• PPE (face masks,<br />

hand sanitizer)<br />

• Sports Gear,<br />

• Travel Bags,<br />

• School Bags,<br />

• Clear Bags,<br />

• Duffle Bags<br />

• Tote and<br />

Conference Bags<br />

• And Promotional Items<br />

ORDER WITH CONFIDENCE • FREE SHIPPING WITHIN USA<br />

• WE SHIP WORLDWIDE<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 15


Page 16 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #23 on page 11 • www.Vendor411.com


Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 17


STYLE IN FASHION INC.<br />

WEST-SIDE DESIGNS<br />

We Carry Winter<br />

Sweaters & Jackets<br />

at Moderate<br />

Prices<br />

MANY STYLES AVAILABLE IN<br />

DASHIKI PRINT<br />

for Men & Women<br />

Imported from<br />

Thailand & India<br />

Tie-Dye, Hawaiian Print,<br />

Solid Acid Wash, Printed Dresses,<br />

Baby Doll Dresses, Blouses,<br />

Skirt Sets, Pant Sets, Skirts, Sundresses,<br />

Umbrella Dresses in Rayon & Cotton<br />

Fabric. We also carry Magic Wrap,<br />

Sarongs, Handkerchief Dresses, Pancho<br />

Tops - all in Regular and Plus Size.<br />

We also carry<br />

Belly Dance & Zumba<br />

outfits in lots of different styles.<br />

321 Olympic Blvd. Los Angeles, CA 90015<br />

Tel: (213) 624-9728<br />

Fax: (213) 624-2115<br />

email: Andy@StyleInFashion.com<br />

View Our Catalog Online or Call for Catalog<br />

SAMPLE<br />

PACKAGE<br />

$300<br />

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www.StyleinFashion.com<br />

Want More Info? Circle #28 on page 11 • www.Vendor411.com<br />

www.HeavenlySuits.com<br />

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CHURCH SUITS FOR WOMEN AND MEN<br />

Donna Vinci 1 Pc. Dress Set<br />

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Regular Price: $249.00<br />

Your Price $99.00<br />

Donna Vinci 2 Pc.<br />

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Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits<br />

All Sizes in Stock - 4 Through 34W<br />

www.HeavenlySuits.com<br />

Page 18<br />

Want More Info? Circle #10 on page 11 • www.Vendor411.com<br />

SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


WOMEN’S APPAREL & ACCESSORIES<br />

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$<br />

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Crane Print Long Sleeve<br />

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$<br />

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Platform Casual Sandals<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 19


Want More Info? Circle #08 on page 11 • www.Vendor411.com<br />

1-626-338-4477<br />

Fax: 1-626-338-4476<br />

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E-mail: sales@BestexCompany.com<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

Best Accuracy in Air Stun Gun<br />

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Page 20<br />

US Patent Pending No. 9435619 Retail Orders Available on Amazon Prime<br />

SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


LARGEST FOOTWEAR BRANDS IN THE WORLD<br />

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White/Fila Navy/Fila Red ~ Unisex<br />

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Classic Leather Textural - $ 30<br />

Silver Met/Skull ~ Women<br />

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Samba Womens Deep Hue - $ 30<br />

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Workout Plus Ice - $ 23.70<br />

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Lucky Star Hi - $ 23.70<br />

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New Balance<br />

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ASICS<br />

Gel Saga - $ 29.70<br />

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Vans<br />

OG Era LX - $ 32.50<br />

Black/Mulberry ~ Unisex<br />

www.SneakerClearance.net<br />

RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 21


Ultimate Source for Wholesale<br />

BRIDAL MERCHANDISE<br />

Glitter Wedding Card Box<br />

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Return to In-Person Sourcing at TMC in October<br />

October 18th, <strong>2021</strong> - Buyer preview 17th<br />

TMC has prepared to welcome you back safely.<br />

TMC has changed its operations to comply with governmental guidelines for keeping people safe.<br />

Sanitizer stations<br />

throughout<br />

center<br />

Protective<br />

masks<br />

encouraged<br />

Building<br />

occupancy<br />

reduced<br />

Enhanced<br />

cleaning<br />

& disinfecting<br />

Pre-packaged<br />

grab-and-go<br />

meals<br />

Increased<br />

outdoor air intake<br />

& filtration<br />

Registration for our next Market is open:<br />

• October 18th, <strong>2021</strong> - Buyer preview 17th<br />

REGISTER AT<br />

www.tmcexpo.com<br />

Name brands & extreme value merchandise<br />

America’s largest permanent collection of closeout specialists<br />

Practically the entire closeout industry under one roof<br />

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright <strong>2021</strong><br />

Page TMC 22 April SEPTEMBER <strong>2021</strong> RF Ad 7x4.5.indd <strong>2021</strong> 1 | RETAILERS FORUM MAGAZINE<br />

5/13/21 4:41 PM


www.TimeWholesalers.com<br />

Lucien Piccard Cartagena<br />

MSRP: $395.00 (85% off)<br />

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Lucien Piccard Verona<br />

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Chanel J-12<br />

MSRP: $4,950.00 (49% off)<br />

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Stock your retail store or online<br />

business with over 20 major brands<br />

Average 60% off retail<br />

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MSRP: $120.00 (66% off)<br />

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MSRP: $525.00 (81% off)<br />

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MSRP: $6,395.00 (80% off)<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 23


Professional Grade RC Toys & Drones<br />

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.PromotionalRewards.com<br />

Page 24 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Smartphone Wallet<br />

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¢<br />

Shop by<br />

• PRICE<br />

• EVENT<br />

• INDUSTRY


STOCK UP YOUR STORE<br />

DIRECT FROM CHINA<br />

We are a full service wholesaler operating our own factory and distribution centers in China with daily shipments to the USA and around the world. Fast DHL, EMS and UPS shipping at great rates.<br />

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$<br />

22.73<br />

Professional Interview<br />

Condenser Video Shotgun<br />

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Portable 58mm<br />

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with 6 Removable<br />

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Pone Genius Mini Handsfree Telephone,<br />

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As LOW As<br />

$<br />

3.60<br />

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Glasses for 3.5 to<br />

6 inch Smartphones<br />

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HAWEEL 3 Layers with 11 US/<br />

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and 2 Ports 2.1A USB Smart<br />

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$<br />

8.33<br />

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$<br />

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HUION H420 Computer Input Device<br />

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DOLAMEE D5 4K UHD Smart TV BOX with<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 25


LARGEST SELECTION OF CONSUMER PRODUCTS<br />

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Wireless Oven<br />

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w/Timer Alarm<br />

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Page 26 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Digital Video Camera Full HD 1080P 32GB<br />

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$<br />

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$<br />

7.14<br />

$<br />

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$<br />

6.08<br />

$<br />

8.82<br />

$<br />

3.97<br />

MENS<br />

$<br />

6.18<br />

$<br />

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TOP<br />

SELLER<br />

$<br />

40.00<br />

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15.75<br />

Bella & Canvas<br />

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Champion<br />

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SELLER<br />

$<br />

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$<br />

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24.30<br />

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TOP<br />

SELLER<br />

$<br />

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TOTES, TODDLER & HATS<br />

$<br />

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$<br />

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$<br />

2.75<br />

$<br />

8.00<br />

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5.40<br />

Adams-LP103-2 Tone Panel Cap<br />

Brookson Bay-BB50 Solid<br />

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Convenient Online Shopping by:<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 27


Start.<br />

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Passion<br />

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Retail $141.25<br />

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WWW.SHAKEWHOLESALE.COM<br />

Page 28 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

One of the kind<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 29


AUTHENTIC NEW DESIGNER HANDBAGS<br />

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Page 30 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Starts at $65


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 31


WHOLESALE PACKING SUPPLIES<br />

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Dell 462-3507<br />

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Lexmark MS310 MS312DN Laser Printer<br />

$ 359.49<br />

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CAMERAS • COMPUTERS • LAPTOPS • PRINTERS • TELEVISIONS • GAMING<br />

www.RefurbShops.com<br />

Page 32 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Lenovo 20R5001RUS<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 33


FORUM WORKSHOP<br />

forumworkshop<br />

RETAIL Operating Your<br />

STORE<br />

RETAIL STORE<br />

Continued from last issue...<br />

YOUR STORE’S MISSION<br />

Operating<br />

Your<br />

ON A PERSONAL LEVEL, A BUSINESS<br />

PLAN PROVIDES A FOCUS FOR YOU<br />

AND YOUR RETAIL VENTURE.<br />

This written document should serve as your<br />

business handbook, a guide to what you want<br />

your store to become, and how to get there. It<br />

should be so thorough, so comprehensive, that<br />

you can turn to it repeatedly for an update on<br />

your progress, advice on keeping the business<br />

on track, and the inspiration to forge ahead.<br />

Let your business plan take whatever form<br />

you’re most comfortable with. You may confine<br />

the plan to the pages of a notebook, or to scraps<br />

of paper loosely organized in a file folder. Some<br />

will prefer a detailed organizational chart, with<br />

a time line of activities and detailed cost analysis.<br />

Computer users may favor a typeset booklet<br />

produced with desktop publishing software,<br />

complete with supportive charts and graphs.<br />

Whatever form your plan takes, it’s critical that<br />

it be a written document you can return to, to<br />

refresh your thoughts or revise your strategy.<br />

But remember you may want to share the document,<br />

or portions of it, with outsiders as you<br />

start and grow your business.<br />

The topics you’ll need to address are: your<br />

store’s mission; your qualifications and retail<br />

strategy; your store’s legal form; a budget detailing<br />

start-up expenses, operating costs, and<br />

capital needs; projections of income and profitability;<br />

your financial resources and outside<br />

sources of financing.<br />

Page 34 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

The foundation of any store is the philosophy<br />

underlying it. That philosophy defines a mission<br />

for the store, why it exists and whom it<br />

serves. Every entrepreneur has professional<br />

and personal reasons for going into business.<br />

Defining that mission allows you to focus your<br />

efforts as you put your philosophy into action,<br />

working for those goals.<br />

For the owner of a tool specialty store, the mission<br />

statement might read like this: “The Tool<br />

Shed will carry every type of carpentry tool,<br />

with a low-price guarantee, to serve the growing<br />

ranks of woodworking hobbyists. Our services<br />

will include tool repairs, educational<br />

classes for all skill levels, and custom-built reproductions<br />

of antique furniture. This will be<br />

an opportunity to put my years of carpentry experience<br />

to work as I realize my lifelong dream<br />

of running my own business.”<br />

Another retailer might describe her store’s mission<br />

this way. “Since my grandmother taught<br />

me how to make my first quilt, I’ve been fascinated<br />

with quilting. I spent years making them,<br />

and years more collecting them. With my store<br />

The Patchwork Quilt I’ll share my lifelong interests<br />

with quilters and those who simply appreciate<br />

their work by providing a source for<br />

everything to do with quilting, from materials,<br />

tool and patterns to authentic antique quilts<br />

from around the country.”<br />

continued...


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 35


Although their missions differ, both statements<br />

capture the essence of the business, why these<br />

entrepreneurs are opening stores and what they<br />

hope to accomplish. Such a statement should<br />

appear at the top of your business plan to lend<br />

a focus to all the details that follow.<br />

Page 36<br />

Write Down Your Goals So You<br />

Can Refer To Them Regularly<br />

Prosperity for you may mean escaping corporate<br />

halls to run your own business. Maybe all<br />

you want from a store is to<br />

<br />

make enough to support<br />

your current lifestyle and<br />

provide for a comfortable retirement.<br />

Maybe you want<br />

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wealth and all it brings.<br />

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FORUM WORKSHOP<br />

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SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Each of us has personal and professional goals.<br />

Writing them down, having them there to return<br />

to, forces us to confront ourselves, and our<br />

ambitions, honestly. The business plan provides<br />

a reference, a blueprint for the activity we<br />

believe will best serve those aspirations. It<br />

should evolve with the business. As you learn<br />

from the experiences of running your retail<br />

business, you may want to set new goals of develop<br />

the store in directions you cannot now<br />

envision. Your mission should remain the same.<br />

Spell Out The Theory<br />

Underlying Your Business<br />

The notebook pages filled with your responses<br />

to the questions posed previously go a long<br />

way toward defining the philosophy that<br />

brings you to retailing.<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 37


Taken together, those answers define your business<br />

theory. It begins with an evaluation of<br />

your skills, experience, and the retail marketplace<br />

to develop a vision of the store you would<br />

like to open. Then that store concept enables<br />

you to identify the customers you want to reach<br />

and where you might find them.<br />

Your business plan will benefit from a description<br />

of the store’s mission: the type of retailer<br />

you want to be, the customers you hope to<br />

reach, and what your retail concept offers that’s<br />

so appealing, so unique, they will want to shop<br />

with you. The description should include the<br />

products and services you will offer, your pricing<br />

structure, the customers you plan to serve,<br />

and the marketing program that will reach<br />

them. Your credentials, commitment, and the<br />

details of your business plan will all determine<br />

forumworkshop<br />

FORUM WORKSHOP<br />

↸how well you are able to<br />

realize your store’s mission.<br />

The mission will<br />

serve your future much<br />

like the foundation that<br />

supports a building. Your<br />

philosophy should evolve<br />

as your needs identify weaknesses or opportunities<br />

inherent in your store concept. When<br />

there are cracks in the foundation, the homeowner<br />

heads for the basement to patch them.<br />

Before he adds a new wing to the house, he expands<br />

the foundation, and builds on that.<br />

That’s how your mission should serve your<br />

business strategy. The core remains solid, yet<br />

adaptable to new opportunities, new endeavors.<br />

A written mission statement can give your<br />

store that foundation and focus.<br />

continued...<br />

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SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 39


OUTLINE A STRATEGY<br />

Once You’ve composed your mission statement,<br />

you begin filling in the details of how<br />

you intend to breathe life into your store. A lot<br />

of that depends on you. Define yourself, in<br />

terms of the business. Write into your business<br />

plan what you bring to the store with your experience<br />

and interests. Your qualifications,<br />

commitment, and the enthusiasm that drives<br />

you to start the store will do most to determine<br />

your retail future. With your mission and credentials<br />

established, you can concentrate on the<br />

practical aspects of your business plan.<br />

Think of creating a retail business in terms of<br />

constructing a house. In a sense you’re building<br />

a home for your dreams of financial independ-<br />

forumworkshop<br />

FORUM WORKSHOP<br />

Page 40 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

ence. Once the<br />

<br />

foundation is in<br />

place, the floors<br />

and walls go<br />

up, and at last<br />

the roof. When<br />

you understand<br />

your mission,<br />

you begin<br />

setting the framework, the business plan, to<br />

make it a reality. Once the broad goals are accomplished,<br />

the builder concentrates on the<br />

minor projects that transform the shell of a<br />

building into something more, a home. Your<br />

business plan should establish, in logical order,<br />

specific tasks to accomplish to create a secure<br />

home for your store. It should serve as your detailed<br />

guide to everything required of you to<br />

make the store a success.<br />

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forumworkshop<br />

FORUM WORKSHOP<br />

MAKE REALISTIC PLANS<br />

It’s important that your approach is realistic.<br />

You only have so much time and money. The<br />

store owner inevitably faces many unforeseen<br />

demands during the first year of operations. If<br />

you believe something will require one month<br />

to accomplish, allow yourself two.<br />

PLAN FOR THE UNEXPECTED<br />

Build a reserve into your schedule and budget.<br />

Events rarely adhere to the details of the most<br />

well-conceived plan. There will be scheduled<br />

delays and cost overruns.<br />

<br />

Expect them. Better to<br />

find yourself with an<br />

abundance of time and<br />

money than angered at a<br />

the<br />

failure in your planning.<br />

Page 42 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

That said, though, remember there are deadlines<br />

and financial goals that you must meet if<br />

you’re to get your business off to its best start.<br />

THINKING AHEAD<br />

WILL PUT YOU AHEAD<br />

When drafting your plans, strive to open your<br />

store at least two months before your product<br />

category’s peak selling season. Work back from<br />

there and allow yourself ample time to complete<br />

renovation and design of your space. Figure<br />

out when you’ll need to place your product<br />

orders so you’ll have supply on hand when<br />

consumers want the products.<br />

Remember: Always build a buffer zone into<br />

your plans. That way, when the unexpected<br />

occurs, you can right the wrongs and keep<br />

process running without interruption.<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 43


forumworkshop<br />

FORUM WORKSHOP<br />

YOUR STORE’S LEGAL FORM<br />

You must decide on a legal form for your business.<br />

While not the most rewarding part of the<br />

process, or thrilling element of the business<br />

plan, this decision has profound implications<br />

for your business future. Your business structure<br />

determines tax obligations: how you pay<br />

them, and what types of tax breaks and deductions<br />

you’re entitles to as a store owner. It also<br />

establishes the personal liability you assume in<br />

connection with your business activities.<br />

Get Professional Help In Selecting A<br />

Legal Structure For Your Business<br />

Selecting the appropriate business structure is<br />

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advice of a business-oriented attorney or an accountant<br />

with special expertise in retailing. The<br />

experience of an expert will help determine<br />

which structure best serves your business<br />

needs and goals, as well as what the impact of<br />

local regulations might be.<br />

A lawyer or accountant will understand your<br />

obligations in terms of business licenses, permits,<br />

and responsibilities for the payment and<br />

collection of taxes. Depending on where you<br />

live and where you locate your store, you may<br />

be required to purchase<br />

business tax and sales tax<br />

obligations. Such local regulations,<br />

as they affect your<br />

venture, may have a direct<br />

bearing on how you struc-<br />

ture your company.<br />

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Page 44 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 45


forumworkshop<br />

FORUM WORKSHOP<br />

There’s no single business structure appropriate<br />

for all retail store owners; investigate these<br />

options thoroughly with your professional adviser<br />

before deciding which structure offers the<br />

most support for your goals. Each has distinct<br />

advantages and disadvantages. As a general<br />

rule, approach the decision intent on minimizing<br />

your personal liabilities and tax obligations.<br />

SOLE PROPRIETORSHIPS<br />

KEEP THINGS SIMPLE<br />

The simplest form of business structure, the<br />

sole proprietorship establishes you and your<br />

company as a single entity. Your income and<br />

the company’s profits are one and the same.<br />

You report your profit, after allowable business<br />

deductions, as income to the Internal Revenue<br />

Service on your personal tax form, and pay the<br />

corresponding taxes. The advantage to this<br />

business structure is its simplicity. Unless you<br />

register as another type of business, you’re already<br />

operating a sole proprietorship.<br />

☛Inherent in the sole<br />

proprietorship is one<br />

major disadvantage.<br />

Since owner and business<br />

are synonymous,<br />

any claims against the<br />

business amount to<br />

claims against your<br />

personal assets. If someone is injured in the<br />

store, you’ll be held personally liable unless<br />

you carry adequate business insurance. If the<br />

business fails, its creditors have the right to<br />

come after your personal property in order to<br />

satisfy outstanding debts.<br />

continued...<br />

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Page 46 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 47


forumworkshop<br />

FORUM WORKSHOP<br />

Simple Partnerships Are Just<br />

Combined Sole Proprietorships<br />

In its most basic form, a simple partnership operates<br />

like a sole proprietorship with two or<br />

more people involved. Each shares equally in<br />

the profits, reports it as income, and pays the<br />

appropriate taxes. And each is held fully liable<br />

for any claims against the business to collect<br />

damages or debts. If you select such a structure,<br />

it’s in your best interest to have a written document<br />

defining the agreement and extent of involvement<br />

for all partners.<br />

☺<br />

Corporations Limit<br />

An Owner’s<br />

Personal Liability<br />

The corporation is usually a more savvy way<br />

for you to structure your business than a sole<br />

proprietorship or partnership. The major advantage<br />

is that it limits your personal liability<br />

to however much you’ve invested in the business.<br />

Your personal assets cannot be attached<br />

to any claims against the store, except for tax<br />

obligations to the federal government. This is<br />

especially important for you as a retailer, since<br />

there’s a certain amount of liability inherent in<br />

any business serving the public. And if you<br />

take on partners in our business, being incorporated<br />

frees you from personal liability for<br />

their misdeeds or neglect in connection with<br />

the store.<br />

If there are disadvantages to incorporating,<br />

they are that you’ll probably require legal<br />

help to set up your corporation.<br />

continued...<br />

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Page 48 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 49


forumworkshop<br />

FORUM WORKSHOP<br />

You’ll also need an accountant’s aid when figuring<br />

taxes and for deciding how any change<br />

in the tax laws impact your business. Your tax<br />

burden, as a corporation, could be heavier,<br />

since the corporation exists as its own entity,<br />

separate from the owner. Before you can take<br />

any income from the profits of the business, the<br />

corporation must meet its own tax obligations.<br />

S Corporations May Offer<br />

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If you see merits in both<br />

<br />

sole proprietorships and<br />

corporations, structuring<br />

your retail business as an S<br />

corporation may offer the<br />

best of both worlds. An S<br />

Page 50 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

corporation limits your personal liability, just<br />

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while also allowing you to report profit or loss<br />

from the business on your personal income tax<br />

form, in many cases without paying separate<br />

federal taxes for the corporation.<br />

Again, your interests will be best served by<br />

consulting with an attorney or accountant before<br />

deciding how to structure the business.<br />

They know the laws and their implications, and<br />

can assist in selecting the best business structure<br />

for your retail organization.<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 51


forumworkshop<br />

FORUM WORKSHOP<br />

That’s true for small business in general and retailing<br />

in particular. In other businesses, the entrepreneur<br />

weathers slack periods with belt<br />

tightening, awaiting the promise of better days<br />

ahead. For the underfunded fledgling retailer,<br />

the belt is already as tight as it gets. Any efforts<br />

to cut costs undercuts the store’s chances for<br />

success.<br />

Starting a store is an expensive gamble on the<br />

future. In the building phase of the business –<br />

the period when the store isn’t yet self-supporting<br />

– the retailer needs<br />

<br />

enough working capital to<br />

keep the store solvent as it<br />

grows toward success. a<br />

useful business plan, therefore,<br />

must include a detailed<br />

analysis of the store’s<br />

nancial<br />

expenses and financial needs and projected<br />

sales. With those figures in hand, you can set<br />

out to gather the resources required to give<br />

your store its best chance to succeed.<br />

We haven’t addressed the financial aspects of<br />

the business before this point since, until you<br />

know approximately what you’ll be paying for<br />

rent, you can’t pretend to accurately project<br />

your expenses. In addition, if your search for<br />

the right location is dictated primarily by cost,<br />

you’ll probably end up in the wrong site. It’s<br />

better to find out what the right location for<br />

your plan if you can’t, than end up with a location<br />

you can afford and hope it serves your<br />

plan. Assuming you’ve an idea what you must<br />

spend to be where your target customers can<br />

find you, you can now begin assessing your fineeds.<br />

continued...<br />

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Page 52 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 53


forumworkshop<br />

FORUM WORKSHOP<br />

The start-up retailer faces two categories of related<br />

expenses during the first year of operations.<br />

Your start-up costs include every<br />

financial investment you must make to set up<br />

your store and prepare it for opening day. Some<br />

of these will be onetime expenditures: buying a<br />

delivery van, installing fixtures, and painting<br />

business signs, for example. Others, like inventory<br />

costs, wages, and salaries, require a substantial<br />

investment before opening, and then<br />

become ongoing expenses (or “operating expenses”)<br />

once the business is in operation.<br />

RETAIL START-UP COSTS<br />

WORK SHEET<br />

☎<br />

Deposits:<br />

Rent; Telephone;<br />

Utilities; Insurance<br />

Leasehold improvements (expenses for<br />

preparing the store space): Contractor’s fees;<br />

Store displays & fixtures; Carpeting &/or<br />

painting; Security system<br />

Professional services:<br />

Marketing researcher; attorney; accountant;<br />

architect; store designer; computer training;<br />

PR or advertising agency; other professionals<br />

Furniture/office equipment:<br />

Desk, chairs; safe; typewriter; computer system<br />

& software; telephone system; copy machine;<br />

fax machine; file cabinets; cash register;<br />

office supplies<br />

Other equipment:<br />

Transportation (van or delivery truck);<br />

Total advertising; Inventory: Working capital<br />

for 1st year; Other expenses;<br />

TOTAL START-UP COSTS:<br />

continued...<br />

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Page 54 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 55


FORUM WORKSHOP<br />

forumworkshop<br />

The second category of expenses to consider is<br />

the operating expenses, the month-to-month<br />

expenditures required to keep your doors open<br />

beyond opening day. The primary difference<br />

between your start-up and monthly overhead<br />

needs is that your start-up costs usually represent<br />

an out-of-pocket investment in the business.<br />

In that, they are a gamble on the future.<br />

Operating costs, however, represent monthly<br />

bills and financial obligations that must be met<br />

on a regular basis for the business’s continued<br />

vitality. From day one, sales should help defray<br />

part of the ongoing<br />

<br />

expenses, and within<br />

the first year of operation,<br />

sales revenues<br />

should cover the bills<br />

or the store has serious<br />

first<br />

problems.<br />

Projecting your costs and committing the numbers<br />

to paper will help you run a smarter business<br />

and provide a gauge for measuring your<br />

store’s progress. For the start-up retailer, it’s<br />

best to seek professional help when figuring<br />

your numbers. The software program you select<br />

to manage your business may include a detailed<br />

model budget, as well as reference<br />

models for costs, sales, and profitability ratios.<br />

Nevertheless, it’s in your best interest to have<br />

the professional help of a qualified business accountant<br />

when you first set up your plan and<br />

financial projections. He should have the expertise<br />

and experience to give you a realistic assessment<br />

of what you will need to get the<br />

business started, to keep it going, and what you<br />

should expect from sales during this critical<br />

year.<br />

continued...<br />

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Page 56 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 57


FORUM WORKSHOP<br />

forumworkshop<br />

These numbers will vary greatly, depending on<br />

what type of retailer you plan to become, the<br />

inventory you sell, and your location. Inventory<br />

costs will vary by industry, as much as<br />

commercial rents and the costs of marketing<br />

and labor do from region to region. There are,<br />

however, general categories that concern all retailers<br />

when projecting a store’s budget for<br />

start-up and monthly operations as well as<br />

sales during its early history. We’ll discuss these<br />

expense categories as we review the specialty<br />

store owner’s monthly and annual overhead<br />

expenditures.<br />

Every type of store has its own specific needs,<br />

but as a guideline, you can refer to the budget<br />

and sales projections for “A Start-up Retail<br />

Store.” This should help you understand how<br />

thorough you need to be in your financial planning,<br />

and the many factors you must take into<br />

account before you have a realistic idea of the<br />

funding you will need to run your business.<br />

$¢$¢$¢$¢$¢$¢$<br />

Your assessment of need begins with a detailed<br />

assessment of every spending requirement for<br />

start-up and then what’s necessary to run the<br />

store month to month. Include everything contained<br />

in this model and anything else pertinent<br />

to your store, attaching a realistic price to<br />

each item on your list. Don’t think in terms of<br />

cutting corners on spending, or about getting<br />

price breaks for the required goods & services.<br />

Expenses like rent, utilities, and taxes<br />

will be exclusive to your location;<br />

others to your retail or market sector.<br />

continued...<br />

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Page 58 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 59


forumworkshop<br />

FORUM WORKSHOP<br />

Don’t rely on your best “guesstimates” alone<br />

when projecting costs or sales. Solicit advice<br />

from those with experience in your chosen<br />

field, or retailing in general. Check with the retail<br />

contacts you bounced your ideas off earlier,<br />

and see if any will share their breakdown of annual<br />

expenses. See if your trade group publishes<br />

any detailed analysis of the cost of doing<br />

business in your retail specialty. Take that same<br />

search to an on-line business database service<br />

and your local business library. If you selected<br />

an attorney or accountant with retail experience,<br />

seek his or her advice when compiling<br />

your estimates. Be as thorough<br />

as necessary to make<br />

<br />

sure every reasonable expense<br />

is anticipated. Let’s go<br />

through the process in detail.<br />

YOUR START-UP INVESTMENTS<br />

The costs required to move your store from<br />

paper to practice represent investments in your<br />

retail future. As such, these out-of-pocket expenses<br />

also demonstrate your confidence in<br />

yourself and your store concept. Consider these<br />

necessary and basic investments that give your<br />

business its best start. What they include, and<br />

the cost, depends on your ambition and the<br />

costs of doing business in your location. But<br />

projecting these costs is relatively easy as all<br />

you need to do is contact your suppliers for<br />

prices, and request bids for whatever services<br />

you require.<br />

Projecting these costs can be relatively easy<br />

but does require a fair amount of work.<br />

continued...<br />

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Page 60 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 61


FORUM WORKSHOP<br />

forumworkshop<br />

It must be a thorough process if you are to have<br />

a realistic idea of what it will cost you to get<br />

your store to opening day, and then to carry it<br />

through its first year. You can learn what inventory<br />

will cost you by contacting your product<br />

suppliers or distributors; independent contractors<br />

will furnish bids for everything from store<br />

design to renovation. You must also be sure to<br />

account for every other conceivable expense –<br />

utilities, phone, computer<br />

equipment, advertising,<br />

<br />

staff salaries, etc. If you’re<br />

in doubt, use the Start-up<br />

Costs Work Sheet as a reference<br />

for what you should<br />

include. Add up those bids<br />

and expenses, and you<br />

know exactly what it will<br />

a<br />

cost to open your doors.<br />

Page 62 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

CALCULATING<br />

START-UP OVERHEAD<br />

There’s a lot more to overhead than monthly<br />

rent during the weeks or months before opening<br />

day. Thee expenses include items you must<br />

pay for just to begin working toward opening<br />

day: down payments for rent or utilities; fees<br />

for consultation with professionals; the cost of<br />

the research that convinces you of the viability<br />

of this market; the preparation of your store<br />

site. If you choose to rent your site, you can expect<br />

to provide the landlord with some form of<br />

security deposit, a dollar amount often equal to<br />

two months’ rent, before you can move into the<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 63


FORUM WORKSHOP<br />

forumworkshop<br />

Local or county governments may stipulate<br />

you buy a special license before you can begin<br />

operation. Again, how much you spend during<br />

this period depends on where you situate your<br />

store. These costs can vary greatly from site to<br />

site, even within the same community.<br />

PREPARING YOUR SITE<br />

Depending on the terms of your lease, the store<br />

owner may bear the costs of preparing the store<br />

site for occupancy. Or you may need to hire a<br />

professional architect or store designer and a<br />

contractor to create the proper look and ambience<br />

for your store. Anyone who purchases a<br />

location has no choice but to make these investments.<br />

The expenses may range from simple<br />

painting and carpeting to a complete overhaul<br />

of the space to suit your retailing needs. Most<br />

store owners must buy fixtures, shelves, and<br />

counters for sales transactions and display of<br />

merchandise.<br />

EQUIPPING YOUR BUSINESS<br />

After the site is ready for occupancy, you need<br />

to concentrate on your working environment.<br />

Whether you purchase or lease it, you’ll need a<br />

computer system with software. Then there’s<br />

standard business<br />

equipment for your<br />

office like a desk,<br />

telephone system,<br />

file cabinets, lamps<br />

chairs, copier, telephone,<br />

and fax ma-<br />

chine.<br />

continued...<br />

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Page 64 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Invicta Angel Womens Quartz<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 65


FORUM WORKSHOP<br />

forumworkshop<br />

For the business of selling you’ll need at least<br />

one cash register, possibly a delivery truck,<br />

store bags and other packaging, and personalized<br />

signs for the inside and outside of the<br />

store. You may also want a music or video system<br />

to create excitement on the sales floor.<br />

<br />

STOCKING THE SHELVES<br />

WITH INVENTORY<br />

You can’t sell from empty shelves and need to<br />

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help finance your order; assume fro now none<br />

will. What do your competitors offer, and how<br />

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supplier contacts and ask each for advice on<br />

opening-day inventory. Keep in mind your<br />

need to open with as broad a selection of merchandise<br />

as possible. Stress your desire to be<br />

conservative financially, yet to offer full service<br />

to your customers. Take the supplier estimates<br />

and run them by your retailing contacts to minimize<br />

any inflated salesmanship.<br />

LINING UP YOUR STAFF<br />

If you plan on hiring staff, you’ll probably need<br />

them at least two weeks before the store opens.<br />

Factor in the cost of their salaries, any benefits,<br />

payroll taxes, and the fees incurred during the<br />

hiring process. Also include the cost of any<br />

training you deem necessary to enable you or<br />

your staff to do the best job.<br />

continued...<br />

Vivaldo 35 x 10W<br />

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Page 66 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 67


FORUM WORKSHOP<br />

forumworkshop<br />

PRODUCT SELECTION<br />

WORK SHEET<br />

Use this work sheet as an outline for determining<br />

your inventory needs. The specialty store<br />

should be the definitive source for what it sells,<br />

and the inventory mix and pricing strategy are<br />

critical tools for establishing the store’s identity.<br />

Your product selection should also be a response<br />

to what you learned about area competitors<br />

when you filled out the work sheet for<br />

Choosing Your Market earlier.<br />

Based on your response to the above statement,<br />

create a listing for each supplier, its products,<br />

and the finance terms available to you. Make<br />

listings for related products and accessories<br />

you will carry as well until you achieve the inventory<br />

mix described above. It’s important<br />

you also consider the minimum order requirements,<br />

turnaround time on orders, and the financial<br />

terms available from suppliers.<br />

<br />

MAIN PRODUCT SALES CATEGORY:<br />

The store will: Offer everything available in<br />

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PLATFORM<br />

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Page 68 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 69


FORUM WORKSHOP<br />

forumworkshop<br />

START-UP COSTS CHARTS<br />

The following numbers, prepared by an<br />

accounting firm, are a breakdown of<br />

the start-up costs for a hypothetical<br />

small clothing boutique.<br />

Sweet Impressions Clothing Boutique, Inc.<br />

<br />

<br />

Initial Start-up Costs:<br />

1. Construction Costs:<br />

Leasehold Improvements - $1000,000<br />

Demolition, Sprinkler, Accessories - $10,000<br />

Architectural Drawings & Design - $3,000<br />

Contingency - $10,000<br />

TOTAL CONSTRUCTION COSTS - $123,000<br />

2. Furnishings & Fixtures - $50,000<br />

3. Equipment:<br />

Cash Registers & Computer - 5,000<br />

4. Capitalized Start-up Costs<br />

Pre-Opening Rent (3 mos@ $4,000 ea.) 12,000<br />

Legal: 2,500<br />

Advertising: 2,500<br />

Accounting: 800<br />

Total Capitalized Start-up Costs - 17,800<br />

5. Lease - Rent Security (2 mos@ $4,000 ea.) -<br />

8,000<br />

6. Security Deposit & Installation Charges<br />

(telephone, utilities, etc.) - 1,500<br />

7. Payroll: Sch. I - 2,100<br />

8. Inventory: 40,000<br />

TOTAL START-UP COSTS $247,4000<br />

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Page 70<br />

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SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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QUALITY RETAILERS • TRUST FORUM MAGAZINE • | SEPTEMBER SERVICE <strong>2021</strong> Page 71


forumworkshop<br />

FORUM WORKSHOP<br />

Sweet Impressions Clothing Boutique, Inc.<br />

Start-up Costs Supporting Schedules<br />

Schedule I<br />

Projected Start-up Payroll Costs<br />

People Salary Months<br />

Owner (Manager) 1 $0 3.0 $ 0<br />

Assistant Manager 1 2,000 0.5 1,000<br />

Stock Persons 2 800 0.5 800<br />

1,800<br />

Payroll Taxes 15.00% 300<br />

Total Projected Start-up Payroll Costs 2,100<br />

ADVERTISING & PROMOTION<br />

Your store will never again be as dependent on<br />

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<br />

people you depend<br />

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YOUR MONTHLY &<br />

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As soon as the store doors open, you, as owner,<br />

assume responsibility for the store’s overhead.<br />

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will present themselves on such a regular<br />

basis.<br />

continued...<br />

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Page 72 SEPTEMBER <strong>2021</strong> |<br />

RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 73


FORUM WORKSHOP<br />

forumworkshop<br />

Your inventory needs, for example, will probably<br />

rotate throughout the year through successive<br />

selling cycles or turns of merchandise.<br />

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remain relatively stable throughout the year.<br />

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advice or statistics you rely on, your cost projections<br />

should be as realistic and honest as assessment<br />

of the cost of doing business, and<br />

your need for working capital, as you and your<br />

accountant can devise.<br />

Page 74 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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FORUM WORKSHOP<br />

forumworkshop<br />

Such things as insurance, organizational dues,<br />

license fees, maintenance contracts on any<br />

equipment or vehicles you buy or lease. Customers<br />

credit makes it more attractive to shop<br />

the store, but it will cost you money to offer it.<br />

Look at the model for expense breakdowns,<br />

and factor in an amount for every item on that<br />

list appropriate to your store, and any other<br />

special expenses you anticipate.<br />

CALCULATE YOUR<br />

PERSONNEL COSTS<br />

As the store owner, you probably plan on<br />

drawing your living from the business. You<br />

probably plan on drawing your living from the<br />

business. You should have a reserve fund set<br />

aside to carry you through at least a year, but<br />

it’s also important to factor in a salary for yourself<br />

as part of your overhead costs. Enter the<br />

salary that’s required to support your lifestyle.<br />

You can be frugal or generous with yourself; it’s<br />

your liability. Don’t forget to include the cost of<br />

health insurance, and to factor in federal, state,<br />

or local taxes, and Social Security. Once again,<br />

ask your accountant for help.<br />

<br />

If you can’t get family to donate<br />

their time to the enterprise, you’ll<br />

need to allow for the wages of other employees,<br />

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FORUM WORKSHOP<br />

forumworkshop<br />

Offering a benefits package is up to you, but it’s<br />

a good idea if you want to hire and keep good<br />

people. Include a figure that reflects any paid<br />

vacation or holidays you will grant as well as<br />

the cost of a benefits package for each.<br />

PUT SOME MONEY IN MARKETING<br />

Your store’s rate of<br />

growth and expansion<br />

this first year should<br />

reflect how much of a<br />

promotional push you<br />

throw behind this effort.<br />

Plan to spend<br />

more now and in the<br />

first two months surrounding<br />

opening day<br />

than during any comparable<br />

period in the store’s future. The<br />

amount will reflect your own ambitions, the<br />

cost of advertising media in your retail market<br />

area, and the level to which you want to experiment<br />

with different media. At the extreme, you<br />

may need to invest as much as 10% of your<br />

total operating budget this first year to get the<br />

word out about your store.<br />

REVIEW THE DETAILS<br />

Using the expense breakdown explained as a<br />

guide, closely review your cost projections for<br />

start-up and overhead to make sure you’ve included<br />

everything. Only when you have all the<br />

relevant figures, and a final tally, can you begin<br />

to draw some critical conclusions about your<br />

needs for working capital and the store’s fu-<br />

ture.<br />

continued...<br />

Page 76 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


forumworkshop<br />

FORUM WORKSHOP<br />

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There’s always an exception to the rule, but<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 77


FORUM WORKSHOP<br />

forumworkshop<br />

As part of your business plan, your accountant<br />

can take these numbers and work up an annual<br />

expense budget for your business. The budget<br />

entails much more than dividing your total expenses<br />

for the first year by 12, and using that<br />

figure as your average monthly expenses.<br />

There are other expenses not directly reflected<br />

in the physical operation of the store, such as<br />

interest payments on any debts you assume to<br />

finance your business. And your expenses<br />

should grow as your as your business expands.<br />

An accountant with retail experience should be<br />

able to tell you what to expect in terms of escalating<br />

costs and how it<br />

<br />

will impact sales. His<br />

expertise should also<br />

help you project the<br />

store’s profitability as<br />

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budget. In some retail categories market research<br />

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Until you’ve been in business for at least a year,<br />

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Be conservative in any assumptions you make<br />

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Page 78 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 83


The <strong>Retailers</strong><br />

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Page 84 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


WE HAVE BUYERS!<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 85


The Complete Guide to Making Money at Auctions!<br />

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Page 86 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 87


Page 88 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 89


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Page 90 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Page 90


Trade<br />

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Page 91 91<br />

RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 91


USA Closeout Directory<br />

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1-800-635-7654<br />

Page 92<br />

Business Directories


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www.bizbooks.org<br />

RETAILERS<br />

Page 93<br />

FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 93


Wholesale Gift Guide<br />

A Great resource to locate higher end<br />

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Order No. 321 $249.00<br />

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Order No. 121 $150.00<br />

Order No. 122 $100.00<br />

1-800-635-7654 Business Directories<br />

Page 94 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Page 94


APPAREL<br />

BUSINESS DIRECTORIES<br />

Fabrics, Services, Trims<br />

This up-to-date directory solves your<br />

production sourcing and contracting<br />

needs in the Americas. The sourcebook<br />

includes: sewing, cut-n-sew, and finishing<br />

contractors and apparel production<br />

services from within the U.S., Canada<br />

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own designs into production.<br />

Order No. 0971486743 $125.00<br />

A complete and updated guide listing<br />

over 2,600 nationwide suppliers of all<br />

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services, swatch design studios and<br />

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Listings include sales manager’s<br />

name, price points, minimums,<br />

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listed. This sourcebook provides you<br />

with MATERIALS and sources to<br />

make your own goods.<br />

Order No. 0971486735 $135.00<br />

Apparel Contractors (USA Edition)<br />

1-800-635-7654 Page 95<br />

Directory of Brand Name Apparel<br />

Manufacturers<br />

Updated and easy-to-use directory<br />

listing brand-name label manufacturers<br />

and importers in the women’s,<br />

men’s, children’s and accessory markets.<br />

Developed and targeted for store<br />

and catalog buyers to shop the apparel<br />

and accessory markets easily, there are<br />

over 2,800 brand name labels listed,<br />

broken down by types of apparel classifications.<br />

If you are looking for the<br />

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this directory is for you.<br />

Order No. 0971486751 $135.00<br />

RN & WPL Encyclopedia<br />

A comprehensive listing of every Registered<br />

Number and Wool Product Label<br />

ever issued by the Federal Trade Commission<br />

to identify all sorts of goods imported,<br />

manufactured and/ or sold in the U.S. Over<br />

126,500 records including contact information<br />

for more than 31,500 manufacturers,<br />

importers and wholesalers of apparel<br />

and textile goods. Listings include where<br />

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names & titles, street addresses, phone &<br />

fax numbers, website & e-mail addresses,<br />

type of business and product information.<br />

Order No. RN8. Directory $285<br />

Order No. RN8C Directory/CD Combo $475<br />

The Small Design Company's Guide to<br />

Wholesale Fabrics & Trims<br />

Upj-to-date guide created specifically for the smaller design houses and home sewing<br />

businesses. Directory lists fabric and trim companies that will sell to businesses that<br />

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock<br />

fabric suppliers and all their contact information.<br />

Order No. A-106 $65.00<br />

Apparel Business Directories<br />

RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 95


FORUM PUBLISHING CO.<br />

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1-800-635-7654 Page 3996<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2021</strong> Page 97


SEPTEMBER <strong>2021</strong><br />

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Page 98 SEPTEMBER <strong>2021</strong> | RETAILERS FORUM MAGAZINE

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