September/October 2021 - Bay of Plenty Business News


From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.








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Muller contemplates life after parliament

One of the most interesting political trajectories Bay

of Plenty citizens have seen in local politics has been

Western Bay of Plenty MP Todd Muller’s brief tilt at

the National leadership and his recently announced

decision to retire at the end of his term.


Muller recently spoke with Bay

of Plenty Business News on

the events surrounding his

decision to leave active politics.

Muller was reluctant to go into

too much detail over the spat with

the National leadership, which

seems to have been the trigger for the

move. It has been widely canvassed

that his relationship with National

leader Judith Collins has not been


“The reality that became clear

recently is that the relationship with

the current leadership is not good,”

said Muller.

“I don’t have a particularly good

relationship between myself and the

leader and it’s essentially broken

down, but these things happen in your

personal and professional life. I’m

pretty open to other options.”

Muller handily won re-election at

the most recent elections and is now

finishing up what will be nine years

as an MP.

“It’s just become clear to me that

it’s time to apply myself outside of

the [parliament] building at the end of

my term,” he said.

“Nine years is a decent run.

You’ve got to make sure you feel

you can make a contribution in a way

that’s in line with your values and

your approach to life. And I think certainly

over the last year I have found

that pretty difficult.”

Muller in a shock move just over

a year ago ousted fellow Tauranga

MP Simon Bridges from the leadership,

but very quickly succumbed

to a severe anxiety attack and soon

stepped down from the leadership


“I was determined to come back

after that if I had the support of the

You’ve got to make sure you feel you can make

a contribution in a way that’s in line with your

values and your approach to life. And I think

certainly over the last year I have found that pretty

difficult.” – Todd Muller

Todd Muller clarifies his shock resignation move. Photo/Supplied

BOP electorate, which I did. I got

back on the horse and enjoyed campaigning

and door knocking. Now

as we come into a year and ending a

third term, I’ve decided it’s time to

move on.”

Muller emphasized that he would

be using his remaining time in parliament

to work towards helping accomplish

the party’s goals.

“But I made my resignation

decision with an increasing sense

of excitement about what could be

around the corner,” he said.

As Muller acknowledges, it is a

matter of public record that he found

the leadership battle “brutal and

acute” and that he had an acute breakdown,

which drew widespread interest

and sympathy from a large part of

his electorate.

Muller, who moved to Tauranga in

1970, has a long relationship with the

area as had his late father who was a

well-respected member of the kiwifruit


Todd Muller has spent much of his

working life in the kiwifruit and dairy

industries and is deeply interested in


“I haven’t turned my mind yet to

future work, but I have my focus very

much on some key areas.”

These include the provision of

mental health services in the BOP, and

Muller is especially aggrieved that the

current government has not delivered

on its initial promise to improve on

Tauranga’s mental health provision,

especially in growing Papamoa.

He is also concerned about the

flawed nexus between housing and

transport provision and how inadequate

both have been planned for in

this city.

“It’s a real frustration for a number

of years that governments have

not invested in the way they should

have for this city,”said Muller.

“It’s as if we’re caught in a historic

paradigm that we’re a little village out

by the sea as opposed to the reality

that we’re now 160,000 people and

the fifth biggest city in the country.”

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News releases/Photos/Letters:


Bay of Plenty Business News has a circulation

of 8000, distributed throughout Bay of Plenty

between Waihi and Opotiki including Rotorua

and Taupo, and to a subscription base.

Bay of Plenty Business Publications

309/424 Maunganui Road,

Mount Maunganui, 3116

Bay of Plenty Business Publications specialises

in business publishing, advertising, design and

print media services.

Baypark Arena is celebrating 10 years.

From the editor

We are delighted to celebrate in this month’s cover story the

continuing strength of Trustpower Baypark Arena as the imposing

landmark celebrates its 10 th year as an entity.

It hasn’t been easy for the

management and staff, especially

in the past year or so

as the organisation has grappled

with the consequences

of Covid-19 and the difficulty

of forward planning in such a

volatile environment. Nonetheless

they have continued

to drive on, as have so many

other companies in the Bay of

Plenty, despite the difficulties

of living with the extremes of

the pandemic.

We went to print just before

the Government announced its

latest long-term survival plan

for navigating the pandemic.

This country is undoubtedly

blessed, as we have remarked

before, to be several thousand

miles away from new sources

of infection and to have a

rather small population.

However, there is evidence

that New Zealand’s leadership,

which has to date survived the

global Covid-19 crisis better

than most worldwide, is

beginning to feel the negative

impact of a now somewhat

jaundiced electorate.

As reported last month, the

latest Newshub Reid Research

poll had ruling Labour down

9.7 points to 43 percent, while

the National Party was up 1.7

points to 28.7 percent.

Perhaps not surprisingly,

the ACT party scored its highest

ever Reid-Research rating,

up 4.2 points to 11.1 percent

of the vote.

ACT leader David Seymour,

always a shrewd politician,

was quoted as saying that

Labour’s loss was both ACT

and National’s gain.

“The real story of this poll

is both ACT and National rising,”

said Seymour. “I believe

that’s due to disillusionment

Research indicates that over

the next three decades, huge

investment will be required to

ensure all New Zealand communities

continue to have the safe, effective and

sustainable water, wastewater and stormwater

services they need.” – Anne Tolley

Community input sought on three

waters reform proposal – p16

with the government’s performance

on substantial issues,

being housing, the Covid-19

recovery and law and order on

the streets.”

The National Party remains

a clear second in the poll, and

while their boost was not as

dramatic as that received by

ACT, National leader Collins

said she was happy with the


“ACT coming up is ultimately

good for National

because we’re also going up

so it’s not as though it’s taking

votes off us.”

ACT leader David Seymour

was just as keen to

talk up joining forces with

National – pitching the parties

had two years until the next

election to close a 10-point


Prime Minister Jacinda

Ardern still clearly leads the

David Porter

preferred prime minister rankings

– down 2.6 points to 45.5

percent – but Seymour has

now passed Collins.

Given that Labour has

enjoyed its ability to transmit

its version of how well it

thinks it has handled Covid-

19, especially on television,

with relatively little negative

comment from the mass

media, it is not hard to think

that the latest poll may have

sent a few shivers down the

leading party’s collective


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September/October 2021 BAY OF PLENTY BUSINESS NEWS 5

No end in sight for shipping delays

The head of Port of

Tauranga is cautioning

that shipping delays

and problems are likely

to linger for many more

months as the global

struggle with covid



Leonard Sampson, Port of Tauranga

CEO said the greatest

impediment to smooth cargo

handling at the port in past months

has been the increase in ships failing

to keep to arrival schedules.

“Typically, we would have three

company services a week on the

Asia-Australia-New Zealand route,

and so that service required about six

vessels over a 49-day rotation.

“But at present that rotation is 63

days, with no more vessels coming

on. This equates to eight-to-nine less

sailings a year – over three companies

that is 24 less a year.”

Less container vessels


But he said Port of Tauranga has

had 106 less container vessels dock

between October last year and July

this year, due to delays and scheduling

changes. “So capacity is down,

but the demand is still there.”

This has been accompanied by

a “very strong” July for container

demand, despite July typically being

the low point of the exporting season.

Globally shipping schedules have

reportedly fallen to all-time lows for

reliability, with New Zealand schedules

for most ports reported at only

five-to-six percent accuracy, compared

to historical averages of 80-90


POA delays

Sampson said limitations at the Port

of Auckland had also hampered Tauranga’s

ability to maintain container

flow, with some ships only partially

discharging cargo there, instead delivering

it to Tauranga and requiring it to

be trucked back to Auckland.

The particularly high number of

containers deposited on Port of Tauranga

land at present is due to lack of

storage space in Auckland.

Marty Verry, chief executive of

Rotorua timber processor Red Stag,

which exports to Asia, Africa, Australia,

Europe, and the US, said exporting

has been particularly problematic

in recent months.

“And it seems to be getting worse.

Maersk vessel: Working with Maersk, Kotahi has managed to

reduce congestion by adding additional capacity. Photo/Supplied.

The supply lines never got a chance

to disentangle and run smoothly last

year when Covid hit before the world

starting booming and demanding

more products, leading to a massive

increase in demand. This was led by

the United States.”

Major increases in the pipeline

While still on a contracted rate for

shipping, he anticipated some major

increases once the contract ended.

David Ross of Kotahi: high

levels of port congestion.


The Baltic Dry Index, an indicator

of global shipping costs, has just hit

its highest level in a decade and more

than double what it was a year ago.

Shipments to Australia have

been particularly problematic, either

delayed, “bumped” or interrupted.

The delays were making filling

orders difficult, with customers often

forced to accept only partially complete

orders in a country also struggling

to source sufficient timber for


David Ross, chief executive of

freight company Kotahi said the

majority of American and European

ports are suffering from prolonged

berth delays and high levels of port


Many ports throughout China are

also heavily congested and gridlock

every time Covid resurfaces there.

He said New Zealand’s shipping

schedules are lower than the global

average reliability of 39.1 percent.

“The Port of Auckland’s challenges

with port congestion and shipping

schedule reliability continues to

disrupt shipping schedules for New

Zealand ports.

“Their automation project has

been paused to try get ahead of these

challenges, however these conditions

are expected to last until mid-to-late

next year.”

He anticipated New Zealand

The world’s largest shipbuilder, China State

Shipbuilding Corp hit its 2021 annual target in

only six months this year, while demand for bulk

freighters has jumped 140 percent.”

would continue to see pinch points

on capacity to some regions over the

coming 12 months.

Working with Maersk, Kotahi has

managed to reduce congestion by

adding additional capacity.

Challenges in the system

Ross acknowledged that for exporters

of chilled products the current supply

chain conditions are a challenge.

“We work with our strategic partners

to ensure our customers’ chilled

products aren’t further delayed, by

focusing on what we can control such

as equipment supply, capacity availability

and ensuring their product gets

off the port and onto a vessel.

“Through the strength of our collaboration

with partners, we have

been able to keep our customers’

product moving, however it’s been

hard yards.”

Leonard Sampson said he did

not believe the congestion and delay

issues were a “this year, next year”

issue, something Marty Verry agreed


“This may be something that is

likely to continue to be with us for the

next two to three years,” said Verry.

Sampson said capacity balance

was unlikely to be achieved until

either more ships were commissioned,

or the world returned to a

point where consumers spent more

on services like tourism, rather than

goods that require freight capacity.

The world’s largest shipbuilder,

China State Shipbuilding Corp hit its

2021 annual target in only six months

this year, while demand for bulk

freighters has jumped 140 percent.

Sampson said this came after

a record number of vessels were

reported anchored and idle only 14

months ago.


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6 BAY OF PLENTY BUSINESS NEWS September/October 2021

From concept to

reality to meet

community needs

Trustpower Arena at Baypark is celebrating ten years

of activity since opening in late August 2011

By 2005 the need for a new recreation,

event and exhibition space for the growing

city of Tauranga – which at the time

had a population of approximately 100,000 –

was identified. At the time there were several

single court facilities dotted around the area

in addition to the QEYC. There was also the

Mount Action Centre and a four-court facility

in a converted storage warehouse – these were

a gauge of the city’s requirements for more

court space.

Meanwhile Baypark speedway had been

re-established at the Baypark site on Truman

Lane. The site boasted some 17 hectares of

useable space, had great carparking and was

a relatively central location.

The decision was made to build a new

facility, initially named TISEC – Tauranga

Indoor Sports and Exhibition Centre – at Baypark.

It was intended to be a multipurpose

facility for the region, accommodating community

sports and other events.

Research was undertaken in contemporary

venues throughout NZ and a concept was settled

upon. Architects and contractors were

engaged and in early 2010 the first earthworks

commenced, officiated by then Mayor Stuart


On time and within budget

In late August 2011 the new venue, named the

TECT Arena to recognise TECT’s financial

contribution to the project, was opened, on

time and within budget – testimony to those

managing the project.

The first event was the NZ Wrestling

Championships, followed soon after by the

massive Police Charity Luncheon, the first

catered event in the new venue with just over

1000 people in attendance. Community sports

such as netball, basketball, football and volleyball

soon followed. The community immediately

responded with over 250,000 users in

the first 9 months of operating. This figure

grew to one million visitors in early 2014 (in

July 2021 visitors numbered 4


Although something of a ‘baptism

of fire’ for the operators, the launch was a

huge success and the venue has gone from

strength to strength since that time. Since

opening patronage has increased every year

(until rudely interrupted by the covid outbreak

in 2020).

Build it and they will come

The classic, “build it and they will come”

approach applied perfectly to the venue development.

It has provided opportunities for a

vast range of community participation events

and event promoters, sports administrators

and business organisations have brought a

vast range of entertainment and commercial

activities to the city.

The Arena has on many occasions hosted

the Silver Ferns and netball tournaments,

international basketball fixtures, NZ basketball

finals, NZ gymnastics,

NZ weightlifting, NZ wrestling and

volleyball championships. One of the early

highlights was the setting up of an indoor tennis

court for an international tennis Davis Cup


Meanwhile the demand for community

sports and activities continues to grow with

major local, regional and national tournaments

a feature of the calendar.

The venues contemporary design has seen

it stand out and ten years after opening it

still represents the high-water mark of such

facilities in NZ. It is however now bursting

at the seams with the growing population and

associated increase in demand for space; The

time is now right to expand the city’s amenities

further. Planned expansion now could be

every bit as inspirational as when the Arena

was originally launched.

Tauranga City Council, shareholder of

Bay Venues Limited, is delighted to wish

Baypark Arena and its staff a very

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Bay Venues plays a major role in helping

Council make Tauranga better, by enhancing the

lives and experiences of residents and visitors

across the city through its community facilities.



September/October 2021 BAY OF PLENTY BUSINESS NEWS 7

A facility for

the whole


The Trustpower Arena is not only home

to local indoor sporting codes, it also

hosts numerous regional and national


Almost every day the six-court side of the

venue is abuzz with a variety of community


Most weekday mornings start off with

Tumble Time, a play-based programme for

pre-schoolers, where the number of caregivers

and toddlers can be up to 100 per session.

During the day the courts can be filled with

primary school-aged children attending one

of their favourite outings, Funky Fun Days,

where the Arena programmes team facilitate a

range of sporting, recreational and play activities

which have school students coming back

for more each term.

Space for people to drop in and

shoot hoops

On other days Pickleball, or Walking Basketball

take centre stage, both sporting activities

for active retirees with space for people to

drop in and shoot hoops.

The afternoons attract teams of youths

turning up to play basketball or volleyball.

Then come the evenings when secondary

school students and adults get their chance to

participate in their chosen indoor sport, be it

basketball, netball, volleyball or football.

Alongside the traditional structured sporting

codes, locals can also participate in payfor-play

sports leagues – a great way for

groups of friends, families or work mates to

participate in social sport.

Sporting groups like Tauranga City Basketball

have grown from strength to strength

since the opening of Trustpower Arena.

When the facility was first built, basketball

occupied the space just one or two nights

a week, but now basketball is being played

every weekday during autumn and winter and

often in the weekends.

Arena hits the mark for AIMS games

A feature of the annual calendar is the AIMS

games, which utilises all the Arena spaces for

the week of the games.

The 6+3-court arrangement is a preferred

destination for many indoor codes. For example,

every year Basketball Pacific host the Mel

Young Easter Basketball Tournament which

attracts 10,000 visits to the venue. Likewise,

Volleyball NZ frequently hosts the National

Junior Volleyball Champs which attracts

nearly 8,000 visits.

Trustpower Arena contributes to the fabric

of our community. It is a place where people

can come to compete, recreate, socialise,

hone their skills, eat and build connections

with others.


to the Trustpower Baypark

Arena for their success

and positive contribution

to our region over the

last 10 years!

We are proud to celebrate this milestone

achievement with the Arena and the

integral role they play in supporting our

local communities.

commercial industrial | design & build

8 BAY OF PLENTY BUSINESS NEWS September/October 2021

Baypark also means business

The multi-use portfolio of Trustpower

Arena is evident in the growth of business


The Arena is promoted strongly

through various commercial industries

and hosts large expos, national conferences,

numerous meetings, awards

dinners and celebration events.

As well as the state-of-the-art Lion

Foundation Centre for expos, functions

and plenary sessions for conferences, the

Arena boasts purpose-built suites for breakout

rooms to compliment any business event.

The suites are also preferred spaces for many

local business meetings. The variety of events

cater for young families through to seniors.

Attendance at all the business events

has increased annually and post 2020

covid lockdown there has been on average

a 30% increase in numbers to the variety

of events such as Tauranga Home Show,

Seriously Good Food Show, Wedding Show

and Armageddon.

Notable national conferences also feature

prominently, such as Zespri Momentum,

Stormwater NZ, Fire protection NZ, and NZ

Bridge Congress and Competition; All bring

large numbers of people to Tauranga and the


That’s entertainment!

The level and variety of entertainment

has grown substantially

since opening in 2011.

Initially, with the Arena

being a new regional venue,

concert promoters needed

to gain confidence in the market.

Despite small beginnings,

the range has broadened and the

number of concerts has grown to

around 20 per year – and this could

be an even greater number

if more short-notice

dates and spaces were

available for promoters.

Trustpower Arena has

also played a large

part in the Summer

Bay Dreams


S o m e


h a v e

been the



by the


Boys, Dr

Hook and the

Hollies, showing

that there is a

market for the nostalgia of yester-year.

The entertainment mix has included a

diverse range of both international and New

Zealand artists – Sol3 Mio, Jimmy Barnes,

Bill Bailey, Dionne Warwick, Slash, Stan

Walker, 7 Days, Devilskin, Kora, Katchafire,

The Feelers, Dragon, Broods, Good

Vibes Winter Festival, Blindspott, Tones &

I, Sticky fingers, Macky Gee, Kanine and

more – have all played in the Arena.

Trustpower Arena has been turned into a

theatre for productions such as Madagascar,

Merchants of Bollywood, Saturday Night

Fever and The Sound of Music. The success

of these productions indicates that the community

enjoy the entertainment the Arena is

able to provide.

The future is bright for Trustpower Arena

with back-to-back events and bookings

through until 2025. The community can

look forward to activities and many exciting

events to come.

Celebrating ten years

of innovative events together




September/October 2021 BAY OF PLENTY BUSINESS NEWS 9




Trustpower Baypark Arena:

A great investment by Council

If there’s one person you need to talk to about what makes Trustpower Baypark Arena tick, that person is probably Bay Venues

commercial manager Ervin McSweeney. Ervin has been commercial manager of the facility for seven years. Before that he was CEO of

Baypark’s former council operator, Tauranga City Venues Ltd


Ervin explained to me the earlier history

of what he affectionately terms the ‘long

journey’, when the old Baypark area

was largely taken over for residential housing

and Baypark raceway and stockcar track was

replaced by the new stockcar track, ultimately

resulting in the Baypark we see today.

In 2005 the decision was made to build

what is now Trustpower Baypark Arena. Construction

commenced in February 2010 and

the building opened a year and a half later.

Hawkins Construction was the lead contractor

for that project.

According to McSweeney, “the Arena is in

superb condition, particularly considering the

number of people who have used it over the

last 10 years.”

“It really has proved to be a fantastic facility,”

he says with a certain degree of pride.

Is there need for expansion? McSweeney

is quite objective: “The numbers say it all –

the sheer volume of users is evidence of the

demand. That demand has clearly been identified

and continues to grow and grow.”

He points out the venue has also provided

a lot of opportunities for the community to be

involved in numerous ways.

He estimates that in early July 2021 the

Arena welcomed its 4 millionth user – not an

insignificant number by any standards.

Operationally, a facility such as Trustpower

Baypark Arena, with users numbering

in the millions over a few short years,

requires a skilled team of personnel; The

Arena activities are broadly divided into two

categories: the community sports and events,

and the business activities. Servicing these

broad categories is a catering team, a production

team, venue and event operations staff,

and the set-up and take-down staff who make

the venue presentable. At any one time there

can be 50-60 people working directly on an

event – where there are very big events on,

this number can be far bigger.

It’s been a fantastic

experience to be so closely


– Ervin McSweeny

“It’s one thing having some walls and

a roof, but it’s what happens inside

that counts”

“Big events give us the opportunity to ultimately

offer employment to large numbers

of people, if not directly by us, then certainly

enabled by our provision of the facilities –

consider the labour force required to serve a

meal for 600 people at an event for example,

or at the other end of the scale, the numerous

referees and support people who are needed

to organise and officiate at community sports

events held regularly at the arena.”

“But it is far more than a building. It’s one

thing having some walls and a roof, but it’s

Ervin McSweeney, commercial

manager, Bay Venues. Photo supplied.

what happens inside that counts.”

“I think that’s where the Arena really has

provided such a fantastic facility for the community

to enjoy,” says McSweeney.

The fact that the usage numbers have

grown as dramatically as they have in recent

years is proof of the demand.

“From a commercial business perspective,

our facilities are leading edge. Businesses

often need a turnkey solution for their business

events, from training days, client and

supplier functions or exhibitions to conferences

and shareholder meetings – we have

it all covered. We have a support team that

really does it well with provision for business

requirements of all types,” he says

“It’s just a great experience for a lot

of people”

The Trustpower Baypark Arena now regularly

hosts music and entertainment events

that, until the arena was built, would never

have come to the region.

In particular McSweeney points to the

Beachboys concert, the Davis Cup tennis tie

and international basketball and netball games

as absolute personal highlights for him.

“From ‘Tumble Time’ for the tots, to

pickle ball played by seniors – it’s just a great

experience for a lot of people,” he says.

As for suggestions that extensions to the

arena may come to fruition sooner rather than

later, McSweeney is hopeful: “The work is

being done on looking at the city’s needs,

demand has been identified, so we look forward

to seeing developments.”

His verdict so-far: “What a good investment

it was; A very good decision was made

by Council all those years ago.”

Considering it has only been 10 years, to

have built and grown a facility that is now

unequivocally regarded as a success and a

key foundation for the community really is


Keeping Trustpower

Bay Park Arena Cool


10 BAY OF PLENTY BUSINESS NEWS September/October 2021

Trustpower Arena –

officially double digits!

Last month Trustpower Arena hit double digits. Unfortunately the latest Covid-19

developments got in the way of our celebrations, but we will be doing our very

best to ensure that all of our visitors are catered for. However, please note that

although information on planned events previewed here is the most accurate

available at the time of publishing, Covid restrictions may necessitate changes to

scheduling. We recommend you check online for the most recent event updates.

Women’s Lifestyle Expo 2021

Do you need a girls’ day out? The

Women’s Lifestyle Expo is a two-day

event for woman of all ages, featuring

everything from fashion and beauty

to health and fitness, artisan good,

gourmet food & beverages and much


This is the only event of its kind

happening in nine regions across New

Zealand so grab your girlfriends, sisters,

mum, grandma or daughters for

the ultimate weekend at the Women’s

Lifestyle Expo on Saturday 18 &

Sunday 19 September.

Tickets are just $10 at the door, or

get a 2-for-1 deal on GrabOne in the

lead-up to the show! Kids under 12

are free.

Stan Walker – All in Tour

With no need for introductions, Stan

Walker embarks on his nationwide

‘ALL IN’ tour performing 9 spectacular

shows across Aotearoa, singing all

of his hit songs and some brand new


Joining Stan Walker on his headline

tour are renowned Kiwi artists

Kingz, Louis Baker, Hamo

Dell and rising star Crete, guaranteeing

a show like no other that brings

the WOW factor – a concert sure to

impress fans of all ages!

Stan Walker’s ALL IN tour marks

the resurgence of his first headline

tour in two years. With his unparalleled

powerful performance style that

captivates audiences with his entrancing

vocal ability and personable

humour, Stan’s new show will reach

new heights taking it to another level!

Join Stan Walker, Kingz, Louis

Baker, Hamo Dell and Crete on 23

September to experience a night of

unforgettable live music. Tickets on


NZ Bridge – NZ National

Bridge Congress

After the disappointment of not being

able to hold a National Congress in

2020, there will not just be a new

venue but many other changes as


The 35th New Zealand National

Bridge Congress is the premier bridge

event in the annual calendar and was

last attended by over 700 players in

2019. In 2021, it will be held from

Saturday 25th September to Saturday

2nd October 2021 with events open to

all levels of players, from grand-master

to Novice players.

It’s never too early to start

thinking about Christmas

It’s that time of year again when your

work social committee starts to brainstorm

ideas for your staff Christmas

party. What have we done before?

How can we make it better than last

year? Sure you could invite everyone

to the conference room for drinks, or

go out for dinner – but that’s all been

done before.

Why not celebrate the festive season

at Baypark this year and indulge in

a delicious Christmas feast created by

our award-winning Executive Chef?

Why not make your party extra special

and visit BayStation and enquire

about Drift-triking or Blokarts?

For info or to book ph 07 577 8560

or email

Tauranga’s Premier Venue

Trustpower Baypark is Tauranga’s

Premier Venue for conferences, meetings,

entertainment and exhibitions.

Offering a complete package in one

convenient location that features state

of the art meeting rooms, in-house

catering, audio visual services, professional

conference organiser (PCO)

and marketing/promotional services.

For more information on any

events, enquiries for Trustpower Baypark

venues, BayStation activities or

service on/off site from BayCatering,

BayAudioVisual visit

or email events@

Stan Walker

Proud service provider to the Trustpower

Bay Park Arena & Tauranga

community for the past 10 years

As New Zealand’s leading provider of turf, parks

and facilities management, we

maintain, create and manage parks, landscapes

and sports surfaces across Aotearoa.

At the Trust Bay Park Arena, we proudly maintain

the on site green spaces and have completed

various large pitch transformation projects to an

exceptional standard. This includes converting

the pitch from a jet boat event to a National

Provincial Rugby rugby field.

visit us at: | contact us on: 0800 265 000 or

September/October 2021 BAY OF PLENTY BUSINESS NEWS 11

Global share markets

continue to hit new highs


Investment market update (for the quarter ended 31 July, 2021)

Globally, the majority

of share markets continued

to climb higher,

with many sitting at or near

record highs. Markets have

been driven higher by a combination


• Companies generally delivering


earnings results benefiting

from a combination

of improving economic

activity and significant cost


• Central banks and governments

remaining committed

to “loose” policy settings,

including ultra-low interest

rates, which continue

to underpin very healthy

growth in economic activity,

and support demand for

higher risk-return investments

such as stocks.

• Vaccine roll-outs in Europe

and the United States

boosting hopes that rising

cases of the Covid-19 delta

variant will not lead to further

lockdowns. Vaccines

have proved effective in

substantially reducing the

proportion of people who

catch the virus getting seriously


New Zealand has

remained a laggard

The New Zealand market is

dominated by defensive dividend-paying

stocks, which

many investors look at as an

alternative to fixed interest

investments such as bonds or

term deposits. The firming in

long-term interest rates over

the past nine months has generally

been a headwind for

these stocks.

The Reserve Bank of

New Zealand (RBNZ)

likely to lead interest

rate hikes globally

Until very recently the message

from our own RBNZ was

consistent with this “wait and

see” approach. But, in the past

month, the outlook has shifted

sharply. It now appears to be

a two-horse race between the

RBNZ and Norway’s Norges

Bank as to who will be the first

developed market central bank

to hike rates in a post-Covid


There are a number of reasons

we believe the inflation

we are seeing in New Zealand

is likely to be stickier (and

therefore more concerning

for the RBNZ) than in other


1. Whilst the rest of the world

has been grappling with

restrictions and lockdowns,

New Zealand has largely

(with the exception of tourism

and border movements)

been in a post Covid-19

economy since the middle

of last year. Consumers

— without the burden

of Covid fears — have

responded to ultra-low

interest rates by breaking

out the credit cards.

2. The New Zealand economy

is facing pent-up demand

and capacity constraints —

the housing shortage being

the most obvious example

— from the tidal wave of



Investment Adviser with Forsyth Barr Limited in Tauranga, and

an Authorised Financial Adviser. Phone (07) 577 5725 or


migrants over the last eight

years. In recent years, that

same migration kept a lid

on wages. But now, with

borders shut, capacity pressures

are biting.

3. New Zealand is a small,

open economy a long way

from most trading partners.

The delays in supply

chains and dramatic jump

in freight prices are disproportionately


import costs for our


Invest locally and globally

Over the past decade or so,

a home market bias to New

Zealand would have been very

beneficial. Our high dividend

yielding market has been one

of the top performers globally.

A large part of this return

has been from investors’ willingness

to pay a higher price

for the income generated by

businesses in sectors such as

utilities, telecommunications,

and property. We believe the

shift in the direction of interest

rates means this benefit is now

likely at end.

That isn’t to say you should

throw the baby out with the

bathwater. There are still

high-quality companies in

New Zealand we are happy to

remain invested in. But, it does

mean having adequate diversification

(always a mainstay

of any investment plan) across

markets and sectors may prove

even more important than

usual. As always, whether

regarding adequate diversification

or any other questions

you may have, your Forsyth

Barr Investment Adviser is

available to discuss your

investment plans at any time.

This column is general in

nature and does not take any of

your personal circumstances

into account. For personalised

financial advice, contact Forsyth

Barr for an overview of

the services we can provide.

Shelving the

‘outdated’ library

overdue fine

Opōtiki District

Library has joined

the growing number

of libraries in New

Zealand and around the

world that are shelving the

‘odd and outdated’ notion

of fines on books returned


Ōpōtiki library manager,

Jo Hunt, said that

existing fines have been

wiped and no further overdue

fines would be issued

although there will still be

charges to pay for replacement

or damaged books.

“Our library is such a

valuable part of the community.

Our services open

up doors to information

and expertise for learners

of all ages. We support digital

literacy, a place to do

homework, a place to do

work-work, and of course

reading for pleasure and

social connection.

“I would hate to think

for one second that a punitive

measure, like a fine,

was a barrier to anyone

accessing library services.

“Libraries that go finefree

here and internationally,

note that overdue fees

do nothing to incentivise

people to return their

books, but probably have

the reverse effect – keeping

people away either

because they have overdue

fines they can’t pay or

worry that they could end

up with fines against their

name,” Ms Hunt said.

Increasingly, libraries

are deciding that fines are

inconsistent with the outcomes

that libraries work

towards – equal access to

resources and information

for everyone.

Research shows that

people will stay away

from a library if they don’t

want to pay a fine, which

has the reverse effect of a

book never being returned,

rather than just being

returned a couple of days


Ms Hunt also pointed

out that fines are not a significant

part of the library

funding, and in fact usually

cost more to chase and


“Libraries are paid for

through rates, like sports

fields and playgrounds, so

that the whole community

has facilities they can use

and benefit from.

“Of course, fines aren’t

how we fund our building

or new resources or staff

time, so they don’t add

anything except put up an

unnecessary barrier.

“At any point in time

we probably only have a

small handful of overdue

books, so they are not a

significant problem,” Ms

Hunt said.

“Our way of working

is to stay in close contact

with our borrowers –

checking in, sending text

reminders and offering

loan extensions rather than

penalty charges.

Removing fines means

that all borrowers, existing

and new, can relax, borrow

and enjoy the resources,”

Ms Hunt said.






12 BAY OF PLENTY BUSINESS NEWS September/October 2021

What you need to

know about the

Clean Car Program

Some 27 years ago I walked into an office for my first accounting job

and a couple of weeks later I was hooked. I loved everything about

it: the numbers, the challenge, and especially the people. That was

back in Russia (my home country) – today I live in beautiful Tauranga

and have done for almost 20 years.

After so many years of

working with business

owners, I have noticed

how hardworking and determined

business owners are;

I see my job as helping business

owners to see the bigger


We often discuss business

strategy, goals, and aspirations.

I cannot stress enough

how important it is to read

and understand your business

numbers. Your cash flow can

often tell us if you are winning

or losing.

To put it simply, I aspire to

be your trusted adviser, who

is looking out for you, assisting

you in any way possible.

Sometimes I am your critic,

but mostly, I am your biggest


Clean Car Program

You may have heard about the

Government’s Clean Car Program

which is part of our government’s

response following

the Climate Change Commission

issuing its recommendation

in May 2021.

The Commission was

formed in May 2018 and

provides independent, evidence-based

advice to government

on climate issues.

Following the recommendation,

on 13 June 2021,

James Shaw and Michael

Woods announced the Clean

Car package.

In essence, if you purchase

a new or imported second hand

electric or plug-in hybrid vehicle

you will be given a cash

rebate of up to $8,625 for a

new fully electric vehicle and

$3,450 for a used vehicle.

For a new plug-in hybrid

you will be given a rebate of

If you purchase a new or imported

second hand electric or plug-in hybrid

vehicle you will be given a cash rebate

of up to $8,625 for a new fully electric

vehicle and $3,450 for a used vehicle.”

$5,750 and $2,300 for used


Current approved rebates

are applicable from 1 July

2021 to 31 December 2021

and will be reviewed every

year. The rebates will also

expand from 1 January 2022

to include low emission vehicles,

like the Suzuki Swift and

Honda Jazz.

To claim a rebate, you will

need to apply via the NZTA

website and provide a copy

of the vehicle offer and sale

agreement, proof of the registered

person’s bank account,

and your GST number (if the

vehicle is being used for business


What about the fees?

The most popular question

is about the fees – when, and

how much will I be charged if I

purchase a petrol vehicle after

1 January 2022?



Accounting and other money matters with Valerie Rowe-Mitchell,

owner of Emerald Business Advisers. Valerie can be reached on

07 579 5777 or

Fees will be charged on

higher emitting vehicles and

will start from 1 January 2022

when they are first registered

in New Zealand.

For example, the fee for

a Ford Ranger will be in the

region of $2,780. A Toyota

Hilux will attract a fee of


I assume the fee will be

paid by the dealer if they

are registering a vehicle and

most likely be passed on to

the buyer, or the fee will be

charged to an individual who

is registering the vehicle in

New Zealand for the first


Will there be any


Yes, agricultural vehicles for

farms, such as tractors, harvesters,

mowers, toppers, bailers;

military vehicles; special

interest vehicles; vintage and

veteran vehicles; scratch- built

vehicles and modified vehicles

certified by the Low Volume

Vehicle Technical Association

Incorporated will be exempt

from the Clean Car Program.

Check out https://www.

for more info.

Feel free to get in touch, I

would love to hear from you.

Stressed sector working

hard for New Zealand

A new survey commissioned by Registered Master Builders for its annual Constructive

Forum highlights key issues facing the building and construction sector:

• 95% of respondents reported issues with increased costs, delays, customer

complaints and product substitutions due to a lack of available building materials.

• 88% reported that stress and mental wellbeing was a significant issue

• 70% of respondents say it’s harder to get the staff they need now than it was 12

months ago

The Registered Master

Builders Association’s

annual State of the Sector

Survey has revealed that

while the building and construction

sector is optimistic

about its business prospects

and the economy, reflecting the

current boom, it is facing huge

constraints and challenges.

Released at this year’s Constructive

Forum, the survey

identifies the biggest challenges

and opportunities facing

the building and construction

sector. Over 300 industry

leaders from across the sector

responded to questions about

the economy, critical issues the

sector is facing, and their outlook

for the sector.

Master Builders Chief

Executive David Kelly said

that respondents were asked

to rank the most critical issues

impacting their businesses in


“The three most important

issues were: the supply chain

disruption, product availability

and increasing product substitution;

the rising costs of construction;

and, acute skilled

labour shortages. The sector

is stretched to breaking point,

largely due to factors outside

its control.”

These issues are imposing

significant stress on builders,

with 88% reporting that stress

and mental wellbeing was a

significant issue for them.

David Kelly expressed his

concern, “It is worrying but

not surprising that our workforce

is feeling under stress.

If every one of our members’ building

projects is delayed by even one week,

collectively our members and homeowners

are incurring almost $100 million per

annum in lost profits and extra costs.

After all, they live in the communities

where they work so

they’re at the front line delivering

the homes that New Zealanders

desperately need.”

“They like the rest of the

community also have to navigate

the stresses of Covid. And

they have the added uncertainty,

even in boom times,

that it can’t last, and the industry

does suffer hugely when it


The survey also found

that finding skilled staff is an

acute problem for the sector.

Almost 70% of respondents

say it’s harder to get the staff

they need now than it was 12

months ago, with 37% say that

it is substantially harder.

“Finding skilled staff has

been in the top three issues

since we began the survey in

2018. The sector is crying out

for experienced people across

a range of specialist areas.

Uncertainty around immigration

settings only exacerbates

this situation,” stated David


“This is also more complex

than many people realise.

While training is an important

piece of the puzzle – it will not

solve the problems we have

today. We need experienced

skilled workers, and they

are competing for those people

with other countries and


“The Government’s

apprentice boost scheme has

been appreciated, apprentice

numbers are at an all time high

and we are pleased to see more

employers commit to training.

This is a vital part of the puzzle

to ensure we have the skilled

workers we need in the future,

but it is not the complete

answer today.”

Supply chain disruptions

and consenting issues were

also highlighted as barriers

to building. Cost escalation,

building delays, and customer

complaints were reported by

95% of respondents.

Consenting delays are also

a huge problem according to

David Kelly, “More than half

of our respondents are experiencing

delays of longer than

three weeks for consents, more

than five days for inspections

and three to four weeks longer

for code of compliance. These

delays affect both builder and


“If every one of our members’

building projects is

delayed by even one week,

collectively our members and

homeowners are incurring

almost $100 million per annum

in lost profits and extra costs.

This is a phenomenal number,

especially when you consider

that just a one week delay

is very conservative.

This is a key part of our

productivity conundrum and

will be a key focus for the

Forum this year.”

The annual Constructive

Forum is an industry led effort

to enhance collaboration, build

resilience, and ensure a vibrant

and sustainable sector that

delivers for New Zealand.

Its purpose is to bring the

entire supply chain together,

from Government, finance,

land, design and build, and

key enabling sectors such as

research, training, and regulation

to work together and identify

ways to lift performance in

the sector.

September/October 2021 BAY OF PLENTY BUSINESS NEWS 13

The less appreciated

approach to making

money in franchising

Franchisee entrepreneurs are attracted to buying a franchise

business for a variety of reasons including brand passion or wanting

the support and guidance of an established business system.

Universally, people invest time and effort into a business with an

expectation of a financial return.

The conventional

approach has broadly

been one of two options

depending on the individual’s

risk profile, experience, and

capacity to build and develop

a business.

The first, invest into a new

or greenfield opportunity –

grow the business and hopefully

enjoy both positive cash

flows generated by a profitable

business, and capital gains over

time by increasing the value of

goodwill. By and large franchises

grow their footprints on

this platform with franchisee


The second approach is

to purchase an established

well-performing business

with a proven trading history.

This tends to attract franchisee

entrepreneurs with a lower risk


They have the benefit of

being able to see the history

and performance of the business,

and in many cases it can

be an easier operational path

to follow. They are of course

making an assumption, and

assuming an associated risk,

that they will be able to maintain

the performance of the

business, continue to enjoy the

benefits of the business’ profitability

and protect the goodwill


The less-appreciated


There is a third and very

neglected option for franchisee

entrepreneurs, and one that I

would suggest provides a number

of potential upsides versus

the two traditional approaches

– this is to purchase an underperforming

or even unprofitable

franchise business. This

sounds like it flies in the face

of the universal objective of

generating financial returns,

but first we need to look at

where and how financial return

is generated.

What’s driving

performance and can it

be altered?

The incomparable advantage

of buying into a franchise system

is the ability to see and use

benchmarking information.

Independent businesses

may have industry benchmarking,

but a good franchise

system will have not only an

abundance of benchmarking

information but more importantly,

an understanding of

what and how these outcomes

or measures can and are


When looking at an underperforming

business, the

potential franchise purchaser

needs to ask the questions: is

it a good system, how does this

business unit perform against

others, what key performance

indicators are out of kilter,

and can I influence these? Is

it sales, a goods management

or cost of goods issue, or is it

wages or perhaps fixed costs

that can be improved?

The franchisee factor cannot

be underestimated and if

the purchaser is able to align

the performance of the businesses

KPIs to the systems

benchmarking, just a small

number of factors could move

the needle of profitability from

red to black.

Altering return on

investment ratios

For a vast majority of businesses,

once established, their

value is a function of their

profitability or goodwill.

Unfortunately, an underperforming

business will often

sell for less than its asset value.



Nathan Bonney is a director of Iridium Partners. He can be

reached at or 0275-393-022

This creates two opportunities

for the purchaser; firstly,

they can acquire the business

for less than what it would cost

to establish it.

There are additional potential

cash flow and establishment

cost savings.

Perhaps more substantial

is the franchisee’s ability to

improve goodwill and the relationship

this will have on business


Improved profitability creates

goodwill which can create

an opportunity for capital

gains, for some business this

can be substantial and create

super return to investment


Made all the more attractive

as in most cases there would be

no capital gains tax if or when

the business is sold.

Against this backdrop, I am

not surprised that certain franchise

systems have franchisees

that are known as turnaround

specialists who have bought

and sold several businesses

improving them along the way.

As greenfield opportunities

shrink in some established systems

and as well-established

profitable business opportunities

decline or command

higher prices, I would not be

surprised to see an increase

in the skilled and less risk

adverse franchisee entrepreneurs

backing themselves

and successful brands to take

advantage or franchised turnaround



Spreadsheets – your Hidden Hazard?

The integrity of your incident management process begins with a robust source of information; if you rely

on spreadsheets to inform your business response you could be adding risk and cost.


There’s reason for the

wide-spread dependency

on tools like Microsoft

Excel. Being a universally

recognised application,

it is accessible to most users

in any sized organisation, has

excellent functionality and,

importantly, it is inexpensive.

However, the perceived low

cost operationally of using

spreadsheets to manage company-wide

quality processes

turns quickly into high overheads

when Excel is applied

outside of its capabilities.

Spreadsheet hazards

If you recognise some of

Andrew Taylor, CEO Integral

these painful spreadsheet

moments, you are not alone;

ambiguity with the master

document, left wondering

what the current version is;

multiple editors whose individual

habits differ in their

quality of formula creation;

inaccuracy from manual entry

and rekeying; broken spreadsheets

as links and complex

file structures fail.

Time spent re-learning or

modifying spreadsheets when

someone leaves is not often

measured but builds up fast.

As there is no automatic or

standard approach in Excel

for debugging, mistakes can

remain hidden.

Spreadsheets do have their

proper place in business management

because of all the

reasons they’ve become such

a pervasive tool – accessibility,

user familiarity, functionality

for displaying, analysing,

and conveying data.

But being reliant on multiple

spreadsheets as the source

for timely, accurate information

carries a load of risk

that leaves you vulnerable,

without the ability to audit the

process efficiently.

Incident Management

When the pressure is on,

as it is in incident management

– complaints, audits,

Health & Safety or repairs

& maintenance – you need

assurance the source of your

information is accurate, and

the reports get generated fast.

When faced with an incident,

if not using spreadsheets for

converging all the critical

details, then what are the

affordable tools for tracking,

response, and control?


We invite you to get in

touch with us to set up a

free 14-day trial with no

commitment to buy. You’ll

see the full functionality of

ICRA with your data and

discuss your business

context with us. Terms

and conditions apply.

Integral’s compliance register

application, ICRA, gives

the ability to have that one

source of truth. Schedule and

monitor workflow by company,

site and team members

via dashboards and emails.

Trace issues by category,

product and production batch.

Attach documents, photos,

investigation and close out

details to incident. There’s

potential to integrate with

ERP, Production, CRM and

other applications. You’ll

have peace of mind that the

spreadsheet data that falls out

is reliable leading to sound


At Integral we are intent

on delivering businesses

control, simplifying information

management and data

integration. We can show

you how taking your current

spreadsheets and loading

them into cloud-based applications

will smooth business

process and take a load off

your mind.

Connect with Integral

0800 002 555



Streamline the process, deliver control.


Share Register











Software Development | System Integration | Cloud Computing | Ready-to-go Applications | 30 Years’ Experience

Connect with us:

Connect with us:

0800 002 555

0800 002 555

Rotorua Rotorua • • Auckland • • Napier

Rotorua • Auckland • Na

14 BAY OF PLENTY BUSINESS NEWS September/October 2021

Rotorua looks to its

legacy of resilience

Rotorua continues to be a preferred

destination for visitors. Photos/Supplied.

Rotorua has long been known for its strong legacy of resilience and ongoing

expression of kaitiakitanga and manaakitanga. Its history tells a unique story of

indigenous entrepreneurship and tourism leadership that has continued to evolve

across generations.


Over the past year, the Rotorua

community has shared with

Rotorua Economic Development

and Destination Rotorua

their challenges and aspirations. And

whilst 2020 began on a surge of consumer

confidence with the Bay of

Plenty recording the highest level of

optimism of any New Zealand region,

2021 started on a more sombre note.

The data told us that like the rest of

New Zealand, our situation was serious

and that the solution lies within

an all-of-Rotorua approach working

in partnership with iwi and alongside

local businesses and Central


Fast-forward to where we are now

and it would be fair to say our city

is well on its way to building back

better. From a visitation perspective,

we’ve experienced a 30 percent

increase in the number of conferences

and events compared to 2019, our

world-class lakefront redevelopment

is nearing completion, and partnerships

with iwi and wider stakeholders

continue to thrive. It’s also impossible

to ignore that Rotorua is the epicentre

of the country’s third-largest export

earner – forestry.

In recognition of the role the forestry

industry plays in our economy,

Te Uru Rākau – NZ Forest Service

announced in April this year it would

be moving its headquarters from

Wellington to Rotorua. With strong

ties and working partnerships with

Scion, Red Stag Timber, and Toi Ohomai

Institute of Technology we’ve

strengthened the city’s establishment

as an industry leader.

Rotorua’s Wood First initiative

recognises the economic, environmental,

cultural and social significance

of wood within the community.

This initiative is about looking at

wood as the first material of choice

for construction, interior design and

living developments within Rotorua,

with a long-term goal of taking

the Wood First concept to a wider

national and international audience.

Awards for new Scion HQ

Scion’s newly built Te Whare Nui o

Tuteata recently won international

design accolades, selected as both

the 2021 Architizer A+Awards Jury

Winner and Popular Choice Winner

in the Architecture +Wood category.

It then went on receive The Building

Award at the 2021 INDE Awards for

Indo-Pacific countries, along with an

Honourable Mention in The Influencer

Award. The INDE Awards saw

more than 687 entries from 14 countries

in the Indo-Pacific region – no

easy feat.

As a destination, we continue to be

a preferred choice for New Zealanders

and the increase in business activity

within the visitor industry reflects

this. Our tourism operators are resilient

and realistic and have remained

steadfast to their values, continuing to

be agile as they respond to the ongoing

impact of Covid. Just last month,

three of our local tourism operators

won gold at the Qualmark 100 Per

Cent Pure New Zealand Experience

Awards held in Christchurch. Kaitiaki

Adventures, MDA Experiences and

Rotorua Canopy Tours were among

12 New Zealand businesses that won

the award. Rotorua Canopy Tours and

Rotorua Rafting were also voted Best

Activities in the World in this year’s

Tripadvisor awards.

We’re also seeing a surge in activity

in the commercial property space

with new businesses being established,

and many existing businesses

focused on product development.

Whakarewarewa Forest is now home

to New Zealand’s newest mountain

bike hub Te Pūtake o Tawa, situated

near Lake Tikitapu, and a new eatery,

Eastwood, has opened in the stunning

Te Whare Nui o Tuteata at Scion that

is also nestled within the forest.

The near-completion of our stunning

lakefront, alongside Rotorua

Lakes Council’s developing innercity

revitalisation plan, means there

will be additional commercial opportunities

in the CBD that will open up

more opportunities and create a positive

flow-on effect for the wider community.

Alongside this is the increasing

demand for housing which allows

developers to realise the potential of

investing in our district.

Our place is home to remarkable

people who are innately connected to

Rotorua’s shared legacy of resilience.

Despite the uncertainty a global pandemic

brings, we know our communities

will continue to adapt and overcome

adversity and we need not look

far to see the entrepreneurial spirit in


• Marisa Balle is Corporate

Communications Manager for

Rotorua Economic Development and

Destination Rotorua.


Bay of Plenty’s Kale Print win big

on national stage once again

Established in 1993 with the

goal to promote excellence

in print in New Zealand, the

Pride In Print Awards have been a

pinnacle of recognition year after

year for the best in visual print

communication products produced

in New Zealand. They embody a

culture of excellence aimed at meeting

and exceeding the needs of the

customer and continuously pushing


It is in the commercial marketplace

where Pride In Print delivers

its greatest tangible reward. Each

sector of the industry is covered,

with expert panels of judges analysing

every entry. Judging is based on

technical excellence in all facets of

the production process, typography

and good design, allowing specialists

to make judgements based on

the potential and the limits of processes,

and the materials and equipment


This year a new category was

introduced to the Awards programme

– The Business Awards.

These awards are intended to highlight

the businesses that are driving

the future of the industry.

There are three categories – Sustainability,

Wellness & Innovation,

each of which are an important factor

in the success of a business and

the evolution of the industry, ensuring

that print continues to have a

great story to tell.

On 25th June, a contingent of

Kale Print representatives attended

the 2021 Pride in Print awards. A

welcome celebration after the 2020

awards night was cancelled due to

Covid restrictions.

The team were honoured to be

recognised amongst their peers as

leaders in their field, displaying

excellence in a variety of categories

including the new Business

Award Innovation category for their

reception chairs and a prestigious

overall category win for Promotional

Print with the Wealleans 2021


September/October 2021 BAY OF PLENTY BUSINESS NEWS 15

Mandatory record keeping:

What you need to know

In the wake of the recent lockdown, the Government has announced that mandatory record keeping is being

introduced for busy places and large gatherings. This means those responsible for businesses and events will

need to ensure people keep a record when they visit, either by scanning QR codes with the Covid-19 Tracer

App or making a manual record. Mandatory record keeping is currently required at social gatherings including

when visiting a marae, at weddings, funerals, tangihanga and faith-based services at Alert Level 2. It will now

be a requirement for those businesses and events that are permitted at any Alert Level.

Sebastian Hartley, solicitor at Holland Beckett Law, discusses the changes and your obligations.

New Zealand is famous world

wide for its Covid-19 stopping

lockdowns, but our ability to

sustain regional and localised lockdowns,

and avoid the full economic

impact of shutting down our economy,

is only because of our ability to

contact trace quickly and effectively.

As the last few days have demonstrated,

this ability is of critical importance

in the new Delta environment.

This is why the Government has now

made the decision to formally require

contact tracing records to be kept at

all alert levels.

This will expand the range of

businesses required to contact trace

and apply this requirement at all alert


Current Obligations

Contact tracing has obvious privacy

concerns – it requires people to provide

personal information and creates

an accessible record of the places they

have been.

Making it mandatory has continued

to be controversial throughout the

pandemic and, probably as a result,

the Government has held off on making

it a mandatory requirement unless

there is an active outbreak.

Under the current rules, at Alert

Level 1, businesses’ and event managers’

are only required to display a QR

code at or near their main entrance.

There has not been a requirement for

customers to sign in.

It has only been at Level 2 and

above that certain kinds of businesses

have been required to keep a record

of who has visited – and to monitor

their customer’s compliance with that


Outside of businesses, there have

also been record keeping requirements

for social gatherings – in particular,

gatherings at marae, weddings,

funerals, tangihanga and religious

services. Again, this has only applied

at Alert Level 2 and above.

The New Requirements

The Government has now announced

that it will be requiring businesses to

do more work to support contact tracing

going forward.

This is because in a Delta environment,

as the latest outbreak shows,

by the time alert levels change, thousands

of people may already have

been exposed. Being able to quickly

and accurately identify those people

will be the main tool in avoiding the

need to move to Level 4 again in the


The new changes mean that the

contact tracing requirements will

extend to a much wider collection

of businesses and events. They will

also apply even at Level 1. Contact

tracing will now be a part of the ‘new


The Government does not usually

release the full details of future alert

levels until they take effect – draft

orders are not being published in


But based on the announcements

to date, and the previous rules that

have been put in place, it is clear that

most businesses will now be captured,


• visitors to aged care and healthcare


• cinemas, theatres, casinos and


• customers at massage parlours,

beauticians, barbers, hairdressers

and exercise facilities;

• customers at cafes, restaurants,

bars and nightclubs;

• indoor public facilities, such as

libraries, museums, swimming


• social gatherings including those

at marae, weddings, funerals,

tangihanga and faith-based services;


• visitors to courts and tribunals,

local and central government

The new changes mean that the contact tracing

requirements will extend to a much wider

collection of businesses and events. They will also

apply even at Level 1. Contact tracing will now be

a part of the ‘new normal’.”

agencies, and social services

providers with customer service

counters such as councils, Ministry

of Social Development offices.

It is not clear whether this will

apply to large-volume businesses like

supermarkets and petrol stations that

are currently open – but which are not

required to contact trace customers at


It is likely that this will also be

combined with a requirement for customers

to sign in themselves, although

the Government has made clear that

the emphasis on enforcement will be

on businesses not individuals.

However, this may change over

time as people get more used to the

requirement of scanning in wherever

they go.

These new restrictions will be

in force in each region about seven

days after it enters Level 3. This will

give businesses a week’s grace to get

up to speed with the new measures.

However, we are recommending that

businesses start immediately, so they

can iron out any difficulties with their



Once a new order is put in place to

cover the contact tracing requirements,

the same penalties will apply

under the Covid-19 Public Health

Response Act 2020, which provides

the authority for the Government’s


Under this Act there are effectively

three levels of penalty that can

be applied:

• An infringement notice (like a

speeding ticket) for $300 for any


• An infringement offence – which

is like an infringement notice but

must go through the Court and can

include a fine of up to $1000; and

• A conviction offence – for intentionally

breaching the order –

which carries a conviction and a

maximum penalty of six months

imprisonment or a fine of up to


So far, the police have been cautious

in using their formal powers

and have only charged people who

are either committing quite serious

offending or who have repeatedly

failed to comply.

We expect this to continue – people

who are caught out by accident

in the early days will likely receive

warning or infringement notices; people

who refuse to comply and continue

to act in breach may be charged.

It is important to note that Courts

take these offences seriously. During

the March 2020 lockdown, many

people who breached received short

sentences in prison: deliberate flouting

of the law carries a very real risk

of similar treatment. For many people

the risk of a criminal conviction will

also be a significant deterrent.


While businesses will now be required

to comply with these obligations, it

is important that they also take into

account their obligations under the

Privacy Act 2020 when recording

information. Key obligations include:

• Only gathering information that is


• Only using information for the

purpose for which it was gathered;


• Destroying information when it is

no longer needed.

Contact tracing information

should be kept separate and destroyed

after a matter of weeks. It should not

be used for other purposes (like client

data bases) without specific permission.

As the information is highly personal,

it must also be stored carefully

to avoid anyone accessing it.

The risks of getting things wrong

in terms of privacy are serious with

compensation for breaches often

exceeding $10,000.

With the frequent changes to the

rules, it is important to have people

on your side who understand the

requirements and can help you ensure

your business complies with all of the


Our team are more than happy to

discuss your situation and help you

better understand your rights, obligations,

and options.

• Content supplied by Holland

Beckett Law

LawVu receives fund injection

An industry-leading Tauranga start up has crowned off

a major earnings surge with a capital injection of $17

million from a New York venture capital and equity firm.


LawVu, a company developing

and selling software for in-house

legal teams has welcomed the

$17 million, which includes support

from Australian venture capital firm

AirTree Ventures.

Sam Kidd, LawVu co-founder,

welcomed the significant capital

injection at a time when corporates

were intensifying efforts to improve

their counsels’ technology.

“In house legal teams perform a

critical function inside every corporation.

However, you will often find

the only ‘tech’ they have is email and

word documents.

“Legal teams are becoming a bottleneck,

as the rest of the business

leverages off technology and speeds


The firm was established by Kidd

and Tim Boyne in 2015, stemming in

part from Boyne’s employment with

a leading city firm, and his frustration

at the delays in compiling monthly

reports for big company clients.

Combined talents

The men combined talents, with

Boyne’s experience in law IT systems

and Kidd’s ability project managing

software development pushing the

company along quickly.

LawVu combines a range of software

tools based around document

creation, record keeping and time

management under one umbrella,

replacing the Post-it notes Kidd says

are often employed by teams to keep

track of jobs.

The platform allows teams to manage

all their matters, contracts, documents,

e-billing, outsourced work,

and reporting from one cloud-based,

secure, and connected platform, with

a connected third-party tools critical

to a high-performing in-house


The initial big break for the company

came with Telstra adopting

the software suite, and other large

Australian corporates and public

entities quickly following. Large clients

in New Zealand include Zespri,

Fonterra, Sky, and Harcourts. The

company’s technology is now in 30


LawVu is considered

the leader in this

space amongst many

of the most tech

savvy in-house legal

teams in the world.”

– James Cameron

James Cameron, a partner in Air-

Tree Ventures, said there was a big

push globally to get in-house legal

teams up to speed with technology,

and improve their efficiency in the


“LawVu is considered the leader in

this space amongst many of the most

tech savvy in-house legal teams in the

world. It is also fantastic to be investing

alongside world-class global

investors like Insight to help continue

to grow the business in its biggest

markets in the US and Europe.”

He said there was significant

demand from global investors to

invest in fast-growing Australian and

New Zealand tech businesses.

The injection comes after the company

earlier secured $2.5 million of

funding through convertible notes,

supported by NZ Growth Capital


Funding has also come from local

investor Craig Wearne who liked the

idea from the get-go.

The latest investment enables the

company to continue to optimise

in-house legal team performance and

increase their engagement with the

broader business.

16 BAY OF PLENTY BUSINESS NEWS September/October 2021

Exporting to Australia – trademark

tricks and copyright catches

Are you thinking of exportin’ to Australia? Got your IP rights in

order? Not yet? Well, don’t leave it too late because ‘she’ might

not be right if you do.

While Australia’s IP

laws, rules and processes

are for the

most part identical or very similar

to New Zealand, there are

key differences which exporters

should be aware of, and

seek advice on, when planning

the growth of their business.

This article focuses on

the areas of Australia IP law

that I most commonly advise

aspiring exporters on in my

legal practice: trademarks and

domain names, and design and


Trademarks and domain


As in New Zealand, rights in

trademarks (typically brand

names and logos) in Australia

are acquired through use and/

or registration.

Registered rights are best,

as they give exporters rights

across Australia as a whole –

unlike use-based rights, which

are usually geographically

limited in scope; that is, they

are limited to the city/state in

which you sell goods are sold.

Registered rights in brand

names are also best for two

reasons: first, because your

brand name will be protected

regardless of how it appears

in graphic form (including a

logo); and, second, because,

as I talk about shortly, they

enable exporters to register a domain name for their

Australian business (if they

want to register such a domain


Some exporters may not

be able to register their brand

names as word marks because

they descriptive or generic, in

which case obtaining registration

for a logo mark is better

than no registration at all.

Other exporters may not

be able to register their brand

names because someone else is

already using or has registered

an identical or similar trade

mark in Australia.

If you find yourself in that

boat, you should investigate

what your options are before

making any decisions.

Registered trademark rights

are particularly important in

Australia if aspiring exporters

are considering operating

a designated Australia website

under a or

domain name.

This is because to register

a or domain

name, there are certain eligibility

criteria under the ‘.au

Domain Administration Rules:

Licensing’ (‘the Rules’) that

must be met:

• Firstly, the person applying

to register a or net.

au domain name must be a

commercial entity;

• Secondly, the domain

name applied for must be

a match of, for example:

the person’s company,

business, statutory or personal

name; an acronym

of the person’s company,

business, statutory or personal

name; a match of the

person’s Australian Trade

Mark (noting that “Australian

Trademark” means

either a pending trade mark

application or a registered

trade mark that appears on

IP Australia’s trade mark

database); or a match or

synonym of the name of a

service that the person provides

or goods that the person

sells (whether retail or


In practical terms, the

simplest way for an aspiring

exporter to be eligible to register

a or domain

name is to have filed (and had

published on IP Australia’s

database) a trademark application

for their company name or

their service or product brand


As the criteria above indicate,

however, the desired

domain name must be an exact

match of the words which are

the subject of the Australian

Trademark application or registration

(noting that the definition

of ‘match’ in the Rules

excludes commercial status

identifiers like “Limited”,

punctuation marks, articles

such as “a”, “the”, “and”, “or”

and “of”, and the symbol “&”).

Designs and copyright

A fundamental difference

between New Zealand and

Australia IP law is the lack

of copyright protection for

“industrially applied” product

designs in Australia.




In New Zealand, owners of

CAD drawings used to manufacture

physical products

for sale or hire, for example,



Ben Cain is a Senior Associate at James & Wells and a Resolution

Institute-accredited mediator. He can be contacted at 07 928 4470

(Tauranga), 07 957 5660 (Hamilton), and

enjoy copyright protection for

16 years from the date the 51st

product is manufactured from

those drawings.

Not so in Australia. In Australia,

exporters of such products

do not, except in certain

limited circumstances, enjoy

copyright protection in their

CAD drawings. Exporters

must either rely on registered

design rights or consumer

awareness of their product’s

appearance in Australia to prevent

or stop copying.

Registered design rights

protect the shape and configuration,

pattern or ornamentation

of or on physical article

– in other words, the item’s


Design rights do not protect

how things work (which is the

remit of patents), the materials

used in products, the size of

a product, or designs with no

physical form, such as computer


Registered design rights

are preferrable to reliance on

consumer awareness of a product’s

appearance because they

do not require public use of

a product design in order for

any rights in the design to be


Quite the opposite, in fact.

To be registered in Australia,

a design must be new and

distinctive, where ‘distinctive’

means not identical or substantially

similar to a design previously

publicly used in Australia

or published in a document

in or outside Australia.

Due to this requirement,

if Australia features in an

aspiring exporter’s plans it is

crucial the exporter seek registered

design protection as

early as possible – potentially

months if not years before any

product is actually shipped to


Finally, I note that this article

is for general information purposes

only and is not intended

to be a substitute for legal

advice. If you are in need of

advice, please contact your IP



What is your business





I commonly get asked by business owners, purchasers and

professionals “what is a business worth” and I usually respond

with “it depends”.

It depends on a number

of factors that should be

taken into consideration

when establishing a business

value including industry,

location, owners input,

staffing and supply chains to

name a few.

However, the most important

factor is the “Future

Maintainable Earnings”

(FME) of the business and

whether that is transferable

to a new owner.

Wayne Lonergan puts it

well in his book (The Valuation

of Businesses, Shares

and Other Equity), states:

“Too many FME-based valuations

are flawed in that

they automatically employ

historical profits as a proxy

for FME, without undertaking

sufficient critical

examination of the past performance

and likely future

events. An understanding of

the future profits of a business

is essential for an accurate

valuation, yet is omitted

when historical profits are

used in isolation”.

The key question for me

when assessing a business is

to understand the environment

they are currently operating

in and the impact this

has in establishing the FME.

As we well know, the

business environment for

a lot of businesses has

changed dramatically over

the past 18 months due to

the pandemic, supply chains

and a tightening labour


To complete a valuation

appraisal we effectively undertake

a full due diligence

on the business examining

the owners’ involvement

and skills, staff structure,

lease arrangements, customer

breakdown and industry

sector. Once we have

completed an analysis of this

information, and established

the “Future Maintainable

Selling your busines



Director at TABAK Business Sales. Paul can be reached on

027 693 4079 or

Earnings” of the business

we are then in a position to

compare the subject business

with sales data from

other similar businesses that

have been sold. This comparative

data coupled with

our own business examination

essentially forms the

basis for establishing the

valuation range.

At Tabak’s we are engaged

to complete appraisals

for a variety of reasons

including to establish a

market value for sale purposes,

marital and Selling your business?

ownership disputes and

peer reviewed by members

of our wider Tabak NZ team

which includes Chartered

Accountants, MBA Graduates,

Business and Man-

management buy outs. In all agement Degree Graduates,

We connect quality businesses with serious bu

cases we work closely with

We connect quality accountants businesses and business with serious buyers

advisors to provide a realistic

market value that we are

prepared to stand behind.

Tabak brokers are in the

fortunate position of being

able to have our appraisals

holders of the Advanced

Business Valuation Diploma

plus other brokers who have

been involved in business

ownership. We all combine

to have many years of experience

in appraising, negotiating

and selling businesses.

Selling your business?

We connect quality businesses with serious buyers




For more information call: (07) 578 6329

or email:

For more information call: (07) 5786329

or email:

Licensed REAA (2008)

147 Cameron Road

For more information call:

or email: tauranga

Licensed REAA (2008)


September/October 2021 BAY OF PLENTY BUSINESS NEWS 17

Community input sought on

three waters reform proposal

Tauranga City Council commissioners are calling for community input to include in feedback to the

Government on its three waters reform proposal.

Anne Tolley

Commission Chair Anne

Tolley says the reform

proposal is complex

and much of the detail still has

to be finalised, but potentially,

it does offer an effective model

for delivering high quality

and affordable drinking water,

wastewater and stormwater


“Research indicates that

over the next three decades,

huge investment will be

required to ensure all New

Zealand communities continue

to have the safe, effective and

sustainable water, wastewater

and stormwater services they

need,” she says.

“The fact is that the bar is

continually being raised as

new health and environmental

standards evolve and communities

grow. The reform proposal

aims to get ahead of that

and put a structure in place that

can provide the investment

and service quality required

to futureproof three waters


Key facets of the

Government’s reform


• There will be four new,

regional water service entities

across New Zealand.

Tauranga is in ‘Entity B’,

which includes the Bay

of Plenty, Waikato and

Taranaki regions.

• These entities will take over

the management of water

assets, debt and income

streams from councils.

Councils will jointly own

the water entities on behalf

of their communities.

• Councils and iwi/Māori

will contribute to the objectives

and priorities of these

entities, through a proposed

50:50 governance model

that honours the Treaty of


• The entities will be held

to account by the drinking

water regulator, Taumata

Arowai, to ensure public

health remains paramount.

• The new entities will be

required to consult with


• A funding package has been

offered to ensure no council

is financially “worse off” as

a result of the reform.

• An additional future funding

package has been

offered to each council to

ensure the reform leaves

all communities “better

off”. Based on a population/deprivation/land


formula, Tauranga would

receive $48.5 million,

with the bulk of the funding

becoming available in


A key building block of

the reform will be a partnership

with tangata whenua, in

accordance with the principles

of the Treaty of Waitangi. The

reform also aims to deliver the

outcomes of Te Mana o te Wai,

a set of principles co-designed

with iwi/Māori to lift the water

quality of our streams, rivers

and lakes.

Anne says that if the three

waters service delivery stays

as it is – managed by 67 separate

councils – future service

quality across the country will

remain variable and the level

of investment required will

mean services will become

unaffordable for many people.

“What’s proposed is a significant

change, but this does

provide an opportunity to

co-design a delivery model that

will work for all New Zealanders.

We’re keen to gauge the

community’s views on what

that model should look like and

what safeguards are required to

protect the community’s interests,”

she adds.

Issues identified by the

Commission for raising with

central Government include:

• Ensuring that our communities

have an opportunity

to provide local input into

the reform process

• Protecting our water assets

against privatisation

• Clarifying how we manage

our water assets and staff

during a transition period

• Ensuring that Tauranga’s

growth needs will be met in

a timely fashion, and given

appropriate consideration

within Entity B’s priorities

• The impact of the reforms

on stormwater, as the focus

has mainly been on drinking

water and wastewater.

The Council has until the

end of September to consider

the potential impact of the

reform, identify areas of concern

and advocate for the best

community outcomes. As part

of that process, business leaders

can provide feedback on anything

they want commissioners

to raise with the Government

by going to: www.tauranga.

It’s good business to care: Sick Leave

and the importance of wellbeing

Sickness isn’t the same anymore. Covid-19 has made it all the more

important for people to stay home when they’re unwell.



Craig Hudson is Xero’s managing director for New Zealand

and the Pacific Islands.

Earlier this year, Parliament

passed the Holidays

(Increasing Sick Leave)

Amendment Bill to increase

the minimum employee sick

leave entitlement from five

days to 10 days per year.

While the minimum amount

of paid sick days has doubled,

the maximum amount of sick

leave that can be taken by an

employee remains at 20 days.

It’s important to reframe

how we think about employees

taking sick leave.

Not only do we need to

prioritise keeping germs away

from the workforce, but we

need to consider how sick

leave impacts your employees

productivity levels and their

overall wellbeing.

In fact, making a concerted

effort to empower your

employees to look after their

health and wellbeing has the

potential to increase the overall

productivity and profitability

of your business.

So, if an employee is starting

to feel unwell, in any

capacity, it’s better for the

employee and your business

that they take time to recover

instead of coming into work

when they’re not feeling


But sometimes workplace

culture can get in the way of

these conversations. This is

where establishing an environment

where it’s okay to ask for

help is beneficial.

After all, healthier, happier

workers are more productive

workers, achieving more with

their time and producing work

to a higher standard.

According to the NZIER,

poor wellbeing affects

decision making and productivity

for an average of 13


Imagine the difference in

productivity if workplaces put

more emphasis on creating a

culture where it’s okay to ask

for help.

Creating a work

wellbeing culture

All workplaces play a central

role in building people’s resilience

and positive wellbeing,

so they can better cope with

setbacks, take advantage of

opportunities and be productive,

contributing members

of families, communities and


This starts with communicating

with your staff and

fostering a supportive culture

where employees feel comfortable

to take leave when

they need to.

For example, take time to

get to know your team, what

makes them tick, and how they

manifest stress.

Fostering these relationships

goes a long way to creating

an open workplace culture

where people feel safe and

empowered to have discussions

about what they need –

from sick days and schedule

Recognising the signs of employees

dealing with poor health or wellbeing

means being able to proactively support

them to manage their workload at work

or while they take time off.”

flexibility, through to taking

some proper leave to recharge

their batteries.

We spend so much time

at work, why not make the

most of it and reinforce a

healthy culture of camaraderie

between your employees?

Investing in fostering a good

culture doesn’t have to cost a

lot of time or money.

One thing to consider is

how you and your employees

talk about sick leave, and

whether there’s a benefit in

examining what this entails.

A shift happening in organisations

across the world at the

moment is reframing this as

“wellbeing leave” to encompass

everything people might

feel compelled to take leave for.

Something as simple as

changing how we refer to

leave can open up how people

use this, allowing them to

take leave for things that are

important to them – or simply

take a break for their own mental


Recognising the signs of

employees dealing with poor

health or wellbeing means

being able to proactively support

them to manage their

workload at work or while

they take time off.

And creating a culture

where people are empowered

to make the right decisions

for their own health is essential,

whether that’s taking

sick leave or spending time

to address other wellbeing


18 BAY OF PLENTY BUSINESS NEWS September/October 2021

Foresters say afforestation report

raises more questions than it answers

The Forest Owners Association said in a statement that the recent

Beef+Lamb-commissioned survey on forest planting rates is nowhere

near robust nor detailed enough to draw a conclusion that the

government should impose controls over the rate of forest planting.

Forest Owners Association

President Phil Taylor said

the Beef+Lamb report

was a worthy contribution to

the land use debate, but that it

raised more questions than it


“Government data is contradicting

the report,” said

Taylor. “Official figures

clearly point to a decline in

the area of the exotic plantation

forest estate, and so new

planting is not keeping pace

with the land area going out of


The plantation forest estate

had shrunk by 162,000 ha in

the past 18 years, mostly to

dairy farms, said Taylor, who

noted that there had always

been changing land use.

“Our concern on current

figures, would be that the Climate

Change Commission’s

reliance on an expansion of the

exotic forest area by another

380,000 hectares by 2035,

to meet the 2050 greenhouse

gas target, is going to fall well


“On top of that, the Climate

Change Commission

anticipates there will need to

be more use made of wood

in construction, and its extensive

utilisation in biofuels to

replace fossil fuel.”

Risk of not meeting

carbon targets

Taylor said that meant any

government restrictions on

afforestation would risk New

Zealand not meeting its carbon


“By the time that shortfall

becomes clear it will be too

late to fix it,” said Taylor.

The National Exotic Forest

Description, which is

published by the Ministry for

Primary Industries, recorded

a reduction in the net stocked

area in the year to April 2020

of 31,347 ha, after allowing

for 19,000 ha of new


The President of the Farm

Forestry Association, Graham

West, said farmers should be

free to continue to make economic

decisions on whether

they want to use their own

land to plant trees and on what

land classes.

A recent Ministry for the

Environment study has shown

that there is currently 313,000

ha of plantation forests on


Forestry stacks up well

as a land use

“And that makes sense for

farmers,” said West. “The

recent PwC report was clear

that forestry stacked up very

well as a land use and so forestry

benefits the economies

of local communities.

“There is between 7.5 and

10.4 million hectares of hill

country farm land, and if a

There is between 7.5 and 10.4 million

hectares of hill country farm land, and if

a conversion of a mere 380,000 ha is a

threat, then the meat and wool industries

has more serious issues to deal with

than just a few profitable trees to worry

about.” – Graham West

conversion of a mere 380,000

ha is a threat, then the meat

and wool industries has more

serious issues to deal with than

just a few profitable trees to

worry about.”

West said the report was

actually positive about the

integrated use of trees on

farms and that land sales to

forestry are giving better capital

gain, which allows movement

up the farming ladder or


Phil Taylor

BakerAg, the report’s

author, stated: ‘If farmers

already have experience

with trees and forestry, or

are confident of the support

available in what may not

be core business to date,

then indicators are this will

provide further confidence

to consider investing in

forestry as part of the land-use


Taylor said Beef+Lamb

automatically assumed that

farming would always be a

better and more productive

land use than forestry.

“On the tougher hill country,

Beef+Lamb are now

demanding that even if livestock

can barely survive on

that land, then tree planting

should still be restricted,” said


Very little known

According to Taylor, the report

showed that very little was

known about the extent of

carbon-only forest planting in

recent times.

“The Beef+Lamb report

estimates this non-harvest forest

planting is about 30 percent

of the total planting. But

nobody has any real idea at the

moment. If this carbon planting

is on land which could be productive

for timber or livestock

then we would have concerns

that the land should be used


“After all, there’s at least a

million ha of land in New Zealand,

which is too remote or

erosion prone for farming or

for production forestry and so

is ideal to use for locking up

carbon, but not useful for anything


Taylor said it was important

to realise that while forestry is

hugely important in sequestering

carbon produced by industrial

emitters over the next three

decades, trees do not offer a

continuing long-term answer

to greenhouse gas emissions

through offsetting.

“We have no issues with

either Beef+Lamb or the Climate

Change Commission in

their same view that the only

effective long-term response to

the threat of climate change is to

reduce those source emissions,

wherever they come from.

Farmers who are expected

to produce this extra value

strongly demonstrated against

regulations recently. They don’t

need more restrictions.”



To feature in New Appointments email us at

Appointments indicator of Bay’s importance

Despite the uncertainties resulting from Covid-19 lockdowns in late August, New Zealand businesses have continued to signal their

commitment to the Bay of Plenty business sector through a raft of new appointments.

Alex Russell

Apricity Finance recently welcomed

Alex Russell to the team as Business

Development Associate. With a background

in the insurance industry,

Alex prides himself on developing

and maintaining strong relationships

and consistently delivering a

high level of customer service. Passionate

about exercise and learning

new things – Alex is approachable

and happy to discuss business cash

flow challenges. He can be contacted

via or 021

719 037.

Kate Romey

Kate Romey is heading up New Zealand

operations of the trans-Tasman

construction and engineering staffing

recruiter, Marble.

Kate is based out of Tauranga

and recruiting across Bay of Plenty,

Waikato and Auckland regions. Her

key focus is white collar appointments

within residential, commercial

and civil construction.

Expansion across New Zealand

is on the horizon, including other

regions and staffing offerings. Kate

holds two years of specialist construction

recruitment experience in Sydney

and New Zealand.

She is excited about opportunities

that exist within the ever-changing

construction and design industries

and bringing her knack and passion

for matching talent with great


Kaydi O’Connor

Kaydi O’Conner has joined Page

Macrae Engineering as Marketing

Specialist. Kaydi comes to Page Macrae

from her previous role at Priority

One which enabled a good insight

into local Bay of Plenty industry.

Given Kaydi’s sporting background

in representative canoe slalom

and her passion for storytelling,

she is well placed to drive Page Macrae’s

new market and products marketing


Sustainability is becoming a more

integrated consideration for all industries

– Kaydi is very passionate in this

area, with a totally holistic approach

to not only our environment, but also

our people and communities.

Her involvement in growing

tomorrow’s minds with the likes of

the Young Innovators program, which

Page Macrae continues to sponsor,

reflects a synergy which will have

benefits for both Kaydi and Page

Macrae. We are very excited to merge

Kaydi’s talent with our own growth.

September/October 2021 BAY OF PLENTY BUSINESS NEWS 19


Seeka announces six

month interim results

$30.8m net profit before tax – up 77% on six

months to 30 June 2020.

Listed New Zealand produce

company Seeka Limited,

with operations in New Zealand

and Australia, is pleased to

report its unaudited interim results

for the six months ended 30 June


“Seeka delivered outstanding

customer service and excellent

financial results to shareholders in

the first six months of 2021,” says

Seeka chief executive Michael


“Strong demand for our services

contributed to record Group

revenues of $224m in the sixmonth

period; up 26% on June

2020. Importantly, we’ve delivered

on our strategy to improve

earnings, posting $30.8m net

profit before tax for the period, up

77% on the pcp.

“Seeka continues to invest in

our kiwifruit business, acquiring

Ōpōtiki Packing and Cool Storage

Limited (OPAC) in May. OPAC

is an eight-million-tray kiwifruit

operation that expands our service

delivery to the Ōpōtiki, East Cape

and Gisborne regions. OPAC is

now integrated, synergy savings

on target, and the business is set to

make a full-year financial contribution

in 2022.

“We have also made a significant

investment into agritech,

taking a cornerstone stake in the

digital startup Fruitometry. Seeka’s

investment will accelerate

the development of smart orchard

scanning technology that will help

lift orchard production and realise

supply chain efficiencies.

“Our New Zealand kiwifruit

business is in a strong growth

phase, and Seeka is investing

$20m in capacity builds for harvest

2022, including a new automated

packline and high- efficiency

coolstores near Te Puke.

These new facilities will improve

labour use while providing us with

post-harvest capacity through to


“Sustainability is a major focus

and we are implementing strategies

to minimise our environmental

footprint. Our 2019 carbon

footprint has been independently

verified, and we’re defining performance

baselines so we can set

reduction targets and measure

efficiency gains. Seeka is working

to be an industry leader on reporting

the impact of climate change

and we are making real progress

to reduce our emissions,” says


PMG closes investment

offer in Bethlehem

Town Centre

Hundreds of Bay locals now own a slice of their own backyard.

Over 2000 new investors,

including many Bay of Plenty

residents, have jumped at the

chance to own a share of Bethlehem

Town Centre.

Unlisted commercial property

funds manager PMG Property Funds

Management Limited (PMG) has

now closed its latest offer in its PMG

Generation Fund. Funds raised will

help buy the high-profile Bethlehem

Town Centre for $107.6m* alongside

an industrial property at 11-13 Gough

Street in Seaview, Wellington. Conservative

bank borrowings will fund

the remaining purchase price.

PMG Chief Executive Officer

Scott McKenzie says it’s a privilege

to be the new owner and custodian

of Bethlehem Town Centre as it’s a

vital community hub. “We are looking

forward to enhancing the value of

Bethlehem Town Centre and further

building its reputation as the shopping

destination of choice in this region.”

McKenzie says the ongoing low

interest rate environment, coupled

with headwinds in residential property

investment, is generating a high

level of interest in commercial property

from a wide range of individuals.

In a first, PMG partnered with

online investment platform Sharesies

and InvestNow to bring this offer to

market, which has resulted in over

1,850 new investors joining through

these investment platforms.

“At PMG, we’re passionate about

creating value and security for people

in property, helping New Zealanders

achieve financial freedom. We

have great respect for the innovative

work Sharesies have done to simplify

the investment landscape and build

financial literacy and we’re delighted

to expand our reach and partner with

them as part of this latest offer to


“Investment in unlisted commercial

real estate is sometimes

seen as out of reach for many New

Zealanders. Through Sharesies and

InvestNow we are able to help people

overcome some of those barriers

to invest in commercial property and

make it easier for everyday Kiwis to


The new acquisitions bring the

total portfolio value of PMG’s Generation

Fund to an estimated $166m*.

The Fund comprises five quality

commercial properties located within

main metropolitan centres across New

Zealand and is underpinned by notable

tenants, some of which are classed

as essential services and provide further

confidence around the Fund’s

income resilience for investors.

McKenzie believes the strong

uptake from both new and existing

investors – in one of New Zealand’s

largest directly-held and unlisted

commercial property funds – is a

reflection of the track record PMG

and its funds have demonstrated over


“We are extremely pleased with

the number of investors who have

come on board and the feedback we

have had about the quality of our offer

and the acquisition properties, including

the spread of income risk via multiple

tenants, in various industries and

the offer of a regular cashflow at an

attractive rate.”

PMG’s Chairman of the Board

Denis McMahon is impressed by

the strong response to the offer,

which had an accessible minimum

investment threshold of 1,000 units


“When we launched PMG Generation

Fund in 2020, the aim was

to help more New Zealanders gain

access to the benefits of investing in

commercial property, providing regular

income and the opportunity for

good capital growth on their investment.

This latest offer has certainly

achieved this.”

Since its inception, PMG Generation

Fund has delivered a gross cash

distribution return of 5.80 cents per

unit* to its original investors and has

seen a significant increase in the value

of its underlying property assets. With

a forecast gross cash return of 5.5%

p.a.**, paid monthly, this offer delivers

an attractive passive income so

investors can enjoy the lifestyle they

love, well into the future.

Loosen the reins or risk losing the horse

Us kiwis have always prided ourselves on being a DIY-capable, ‘get it

done’ “leave it to me” kind of people. And while this is without doubt

an admirable quality to possess it can sometimes be taken too far

when it comes to running businesses. I have seen this lead to the

downfall of many businesses, especially during phases of growth

where the business owner refuses to let go of some of the control.



Nick Kerr is a Business Advisor at NJK Advisory Ltd.

He is also director of International Private Investigations Ltd.

Nick can be reached at

Let’s put this into the context

of the current building

boom in the Bay of

Plenty with a fictional, but

familiar example:

Bob is a plumber who has

gone out on his own after leaving

a large firm. He picks up

a few builders that he works

for and because of his good

quality of work he starts to get


Two months after striking

out on his own, Bob is

spending 30 hours a week

doing plumbing and travelling

to jobs and 15 hours a week

doing quotes, invoicing and

general administration.

A few more clients come

on board and at month three,

Bob is doing 40 hours of

plumbing and 17 hours a week

of admin.

At month four, Bobs’ business

is still growing and he

takes on another plumber to

“lessen” the stress.

But Bob insists on still

doing all of the administration,

including invoicing, ordering

materials and quoting, which

at this point is over 25 hours a

week as he now must schedule

all of his work and that of his

staff member as well as doing

his 30 hours a week on the


Reaching maximum


At month five, Bob is pretty

much at maximum capacity

and should an incident happen,

such as a day-long disputes tribunal

hearing with a disgruntled

client, a Worksafe investigation,

or his staff member

being sick for a day, then the

whole house of cards comes

tumbling down.

A symptom of this is often

shown in the debtors’ ledger of

businesses. Where the owner

operator is the one doing the

work and doing all of the

admin, often the last thing

on the long list of tasks is the

overdue accounts.

I have seen owner operator-run

trades businesses write

off thousands of dollars of

accumulated overdue accounts

a year because they simply

do not have the time to chase

them up, but they still refuse

to contract an administrator as

they do not want to relinquish

control or don’t feel that the

administrator will do as good a

job as they would. My answer

to this assertion to them is,

would you hire a painter to fix

your car? Would you hire a Vet

to paint your house?

As silly as this seems, it is

true that if you specialise in

a task (like administration)

and do it for long enough you

should be better at it than an

overworked and stressed out

“other subject matter expert”

person who is trying to juggle

that activity with 10 others.

I have interviewed multiple

owners of small liquidated

trades businesses and the most

common admission of fault

they make is “I tried to do

everything myself”.

The first thing that they do

when starting a new business

is hire someone to do the tasks

that they are not expert in.

Like some NZ city councils,

small businesses often

wait for growth to become

untenable before infrastructure

is addressed.

There are business growth

experts and outsourced admin

businesses out there that specialise

in taking the stress in

this area away from business

owners, you just have to ask.

My own investigations

company brought on an admin

expert six years ago and it

transformed our business into

an industry-leading profitable

entity that is fun to work in

rather than a struggling stressful


Just a thought.

20 BAY OF PLENTY BUSINESS NEWS September/October 2021


Results Released: The EMA

Workplace Wellbeing Survey

Nearly 600 respondents participated in

the inaugural EMA Workplace Wellbeing

Survey 2021 which was delivered in

partnership with nib New Zealand.

The results highlighted challenges, and the

connections between wellbeing and engagement,

retention and productivity for businesses.

Small business choices have the most significant

everyday impact on your people – and

ignoring them could be a huge risk to your


While 84% of survey respondents strongly

agreed that staff wellbeing initiatives contributed

to the retention of high performing

employees, the most common methods of measuring

staff wellbeing relate to turnover and

retention levels (65%), absentee rates (63%)

and exit interviews (48%).

Survey findings indicated that one in six

companies do nothing to track and measure

wellbeing, and of those, 33% were small

businesses with less than 15 employees. On a

positive note, small businesses were seen as

particularly good at responding to requests for

flexible hours, with 62% of respondents from

organisations with less than 15 staff saying their

employers did so ‘really well’, compared with

43% overall.

nib highlighted that strong communication

and support during the height of the pandemic

saw 55% of respondents report improved job

satisfaction over that time, but that worryingly

these levels have since dropped.

In addition, 32% of respondents were concerned

about the health of their family (up 10%

from pre-pandemic levels), one in four had concerns

about their own health (up 11%), closely

followed by 23% being concerned for the mental

health and wellbeing of their family (up 6%).

Given that one-in-three employee respondents

also believed their employer could be

more proactive at prioritising, adapting and

implementing wellbeing strategies, it’s time for

businesses to do something different.

Office extras prove worth

When viewed in the context of productivity, culture and employee appreciation, it’s the extras in the

office environment that are proving their worth in today’s marketplace.

Bayleys’ global real estate

partner Knight Frank

recently released its (Y)

OUR SPACE report, which drew

on responses from almost 400

international businesses. It found

that within the next three years,

47 percent of firms will seek to

improve the quality of the real

estate they occupy, with 46 percent

looking to improve the

amenities available to employees

within the workplace.

Steve Rendall, Bayleys

national director office leasing,

said amenity-rich offices were

making their mark pre-pandemic

as companies sought to differentiate

themselves in the market and

take their corporate culture up a


“However, after the events of

2020 and the enforced work-fromhome

experiment, the office of

today needs to offer tangible value

to employees who have demonstrated

that it is possible to work


“Employers need to look

beyond merely providing desk

space and a staffroom, and not

only give people reasons to come

back to the office, but give them

an environment that supports

them on many levels.

“Innovative spaces that bolster

the physical and mental wellbeing

of staff like collaborative lounges,

breakout spaces, gym facilities –

even on-site childcare – are making

their way up the list of amenities

that are now seen as global

best practice.”

Knight Frank’s (Y)OUR

SPACE report found that the top

four amenities identified by at

least 45 percent of respondents

are all well-being related. These

include healthy food and beverage

offerings, the provision of gym

and changing facilities, along with

other amenities that support mental


Think dedicated rooftop gardens,

meditation spaces, sleep

pods, yoga classes and biophilia-related

amenity for that feelgood

factor. This could include

plenty of natural light, loads of

fresh air, green spaces, the use

of natural materials and water


Rendall said that in a post-lockdown

world, people want to feel

valued and appreciated, and there

is also an innate need for social


“Balancing a company’s

productivity goals against the

well-being of its staff has been

thrown into sharp focus,” he said.

“One of the world’s biggest

developers, Lendlease, claims the

pandemic may have shifted the

dial with the physical location of

an office now having less importance

than the connectivity, amenity

and sense of place it offers.”

Within mixed-use precincts,

office workplaces are often integrated

with retail outlets, hospitality/food

and beverage options

and fitness studios and this convenience

factor is proving useful

in staff recruitment and retention.

Office workers can easily tick

multiple life admin and recreational

tasks off the list during

their working day, meaning that

once they get home, they can


Having onsite childcare could

facilitate even greater efficiencies

and while many mixed-use precincts

include childcare centres,

globally, this is being taken further

within office tower developments.

In the United States, a proposed

multi-billion Child Care Growth

and Innovation Fund would create

an expanded tax credit to encourage

companies to build onsite

childcare facilities which, with the

widespread uptake of more flexible

work models, may encourage

parents to return to the office.

Rendall said whether New

Zealand goes this far remains to

be seen.

“But there is no question that

forward-thinking developers and

landlords will continue to value

the availability of high-quality

childcare solutions when positioning

their office buildings in the



At Bayleys, we believe relationships are what businesses are built on and how they

succeed. We understand that to maximise the return on your property you need:

Professional property management

A business partner that understands your views and goals

Contact the Bayleys Tauranga Commercial Property Management team today.

Bayleys Tauranga

Commercial Property Management

07 579 0609



Residential / Commercial / Rural / Property Services

September/October 2021 BAY OF PLENTY BUSINESS NEWS 21

First on the scene

Photos from Rotorua Business Chamber’s ‘Business After 5’ at Secret Spot Hot Tubs Rotorua

Photos by Carole Stabler and Saniya Abdul


2 3

1 Annie Canning (Canning Life Coaching); Deb Rowles (Level 13); Israel Suarez Guido (Pullman Rotorua); Shaz Safarzadegan (Dancing Scissors); Miriam Hewson (Futureproof Concepts);

Ashleigh Nairn (BurgerFuel, Fairy Springs) 2 Tracey Goodall (Rotorua Business Chamber): Keith Kolver (Secret Spot) 3 Secret Spot Direction Post.




4 Marie-Jo Rudsdale (Eves) ; Patty Maxfield (Eves). 5 Teresa Stout (Secret Spot). 6 Nadia Christensen (Professionals Real Estate); Lily Prummel (Professionals Real Estate).


8 9 10


7 Bryce Heard (Rotorua Business Chamber). 8 Keith Kolver (Secret Spot). 9 Karen Heard (Rotorua Business Chamber); Angelique Scott (Personnel Resources). 10 Eric Kolver (Secret Spot).

11 Desirae Kirby (Rotorua Sustainable Charter).



12 Sue Baty (AVID Business Agency); Martyn Evans (Martyn Evans Art); Vivien Cooper (BnB Redwoods). 13 Vanessa Price (Novotel); Shaz Safarzadegan (Dancing Scissors); Viv Sutton (Life

Education Trust).

22 BAY OF PLENTY BUSINESS NEWS September/October 2021

EV, or not EV? – that is the question

Musings on luxury and leisure,

post annus horribilis

I’m going to describe my

limited understanding of a

process that I have grown up

admiring – we pour in petrol,

and when we turn a key a battery

causes a starter motor to

“start” an engine.

Sparks are created which

cause explosions (loud) and

these explosions cause pistons

to move, thus driving power to

wheels (via lots of other bits).

And here’s the really cool

kicker: the dirty bits of leftover

exploded stuff are then

expelled out a pipe into the

atmosphere, but the pipe has a

part which ‘muffles’ much of

the noise from the explosions

(less loud) – nice touch.

Now don’t get me wrong, I

love the noise, and the vibration,

and the smell, and the

whole vibe, so yes, I guess I

am a petrolhead.

But, it’s 2021 and we live

in a world with no plastic

bags, surrounded by electric

scooters, battery power

tools, voice-activated mobile

devices, wifi-enabled, satellite

directed, un-manned and

un-womaned autonomous


My carbon fibre running

shoes give me a remarkable

four percent efficiency boost,

my raincoat is nuclear-fallout

resistant, my eyes are lasered,

my teeth are veneered, my fat

is surgically removed and my

dog is micro-chipped.

I mean, my mechanic

doesn’t even use a spanner, he

just plugs in his laptop to my

dashboard and hey presto, my

car is fixed.

So, is it just me, or does

the concept of us still using

the petrol explosion polluting

engine method to move around

our neighbourhoods so loudly

while expelling the dirty

exploded bits into the air seem

… well … archaic?

This is not good vs evil

No, don’t stop reading. This

is not a diatribe on good versus

evil; I’m not being paid

by anyone (yeah, but that’s

another story) to say electric is

good and petrol is bad.

In fact, I’m one of those

people saying, “It’s all very

well for you to slag off air

travel, but I’m not swimming

to Oz, and neither, I suggest

‘Mr Greeny Boy’, are you!”

(OK, traveling to Australia is

a bit theoretical right now, but

you get the point).

But I have been thinking

about the dirty explosion

method, and the government’s

plans to incentivise the other

clean method of perambulation,

and I don’t understand

why the petrol anti-vaxxers are

so cross? Like really?

So, you are incensed cos

the guy who has to endure the

humiliation of driving a Prius

may get some advantage over

you because you drive a Raptor?

(I’m not sure the ‘dinosaurish’

name denomination is

really on point right now, but

that’s not important). Why are

you so angry?

We want less pollution. We

want to slow global warming.

We want to be 100 percent

Pure Something – but, for

Maybe we try and agree one thing

then – we should encourage less

pollution and better alternatives

than exploding petrol machinery.”



Alan Neben is a Mount Maunganui local and experienced New

Zealand publisher. He has never openly aspired to be a TV


some of us it would appear,

not if that means paying more

for your car than the Uber guy

pays for his – because that’s

fascism. We’re American, and

we’re not standing for it!

Hang on – no we’re not?

Maybe we try and agree

one thing then – we should

encourage less pollution and

better alternatives than exploding

petrol machinery. The

details of how we can best

encourage a shift may not be

perfect yet, so let’s argue about

those details, not whether there

should be incentives to change.

Isn’t it better for us all to have

more EVs on the road – even

if you’re not the one driving


Q & A:

Q: But I won’t be able to drive

all the way to Wellington

on a charge?

A: You don’t have to. No one

is making you. You don’t

have to go electric. You

won’t be judged.

Q: I won’t be able to drag my

three-tonne hunting kit

across the swollen river in

a poxy EV?

A: Like when was the last

time you actually did that?

Seriously? And you don’t

have to go electric if you

don’t want to. You won’t be


Q: Incentivising so-called

clean car alternatives

is undemocratic and


A: Well that’s not a question,

it’s a statement … and one

on which you definitely

will be judged.

Together, we’re

making a real


Thanks to the incredible

generosity of our donors, we’re

making a record distribution to

charitable organisations in our

region this year.

Over $2M in


this September

and more than

$10M since 2003.

September is

Wills Month.

Building thriving communities

in the Western Bay of Plenty

Add Acorn to your existing Will

for free this month with our

partner law firms. | 07 579 9839

Lori Luke,

Chief Executive


Acorn Foundation

makes record


This month the Acorn Foundation is celebrating a record

contribution of over $2M to the Western Bay of Plenty

community – the Foundation’s largest annual distribution to-date.

Nearly 200 local charities,


groups and scholarship

winners will receive a

share of this funding – all

thanks to generous local

donors who believe in the

Foundation’s model of investing

the capital of a

donation in perpetuity and

distributing the returns to

the community, year after


This year’s record distribution

means Acorn

has contributed more than

$10M to the region since its

inception in 2003, supporting

hundreds of charitable

organisations doing vital

work in our community – a

testament to the success of

the community foundation


Acorn Foundation CEO,

Lori Luke told us, “We’re

incredibly grateful to all of

our donors and supporters,

including the invaluable

support from local businesses,

whose generosity

and commitment to our mission

has enabled the Acorn

Acorn Foundation Chair Lesley Jensen & CEO Lori


Foundation to make this

significant contribution to

our community.

“Our thanks go to all the

local firms who support us

– and our community – via

workplace and corporate

giving, as well as participation

from local law firms

during our September ‘Wills


Eighteen local law

firms have partnered with

Acorn Foundation for Wills

Month, to allow clients to

make a simple change to an

existing Will to include a

gift to Acorn – for free.

For a list of participating

law firms and more

information, head to

September/October 2021 BAY OF PLENTY BUSINESS NEWS 23

The power of


You know your business or organisation does great work. The

problem is, how do you get other people to care? The answer lies in

storytelling. From cave paintings to friends gossiping and that gritty

new Netflix drama, stories are the fabric of civilisation.



Director of Bay of Plenty marketing and PR consultancy Last

Word. To find out more visit or email

According to the BBC,

the average adult spends

at least six percent of

their day engrossed in fictional

stories on various screens. Add

in books, magazines, and all

that idle chit chat and you’re

immersed in stories for a lot of

your waking hours.

But why do we dedicate

so much time and energy to

them? It’s because storytelling

is fundamentally human.

We are evolutionarily wired

for it because we are a social

animal. To survive and thrive,

we needed to communicate,

sharing ideas over distance

and time.

According to cognitive

psychologist Jerome Bruner,

we are 22 times more likely to

remember a fact when it’s tied

up in a story. This is because

we recognise shared needs and

emotions in tales about others,

which creates familiarity and

trust. Brain scans have shown

that when we hear or read stories,

the social and emotional

processing parts of our brains

are activated.

Scientists define this as a

form of cognitive play. Stories

are a way to teach us empathy

and help us understand the

minds of other people. And by

forging this emotional connection,

stories make information


Gather round...

Take these two scenarios: A

conservationist is being interviewed

on the news about


In one interview, he gives

lots of information – how big

they are, what they eat, the

different techniques to protect

them, etc. In another, he recollects

seeing an elephant for the

first time. He was on a family

holiday, visiting a sanctuary

for orphaned animals.

He remembers feeling sad

at first, but then recollects the

joy he felt at helping to feed

and look after the elephants,

seeing the difference he could

make. He explains that it

parked a life-long love for

these animals and taught him

how valuable they are.

Which one sticks with you

more? It’s most likely the latter.

You’ve put yourself in

his shoes and are emotionally

tied to the cause in a way you

wouldn’t have been with just

a list of facts. You may even

be more likely to donate to

the cause, and definitely more

likely to talk about it.

Telling your tale

Storytelling is undeniably

powerful. So, how can you

weave it into your communications?

Here are some things

to think about:

1. Emotion

What’s your organisation’s

cause or purpose? How does it

make you and others feel, and

why? How do you want people

to feel about it?

Even the most seemingly

boring topic can have emotions

attached to it, because if

someone cares about it, then

anyone can care about it.

2. Structure

At their most basic level, stories

have a beginning, middle,

and end. Or, a problem, journey,

and resolution. They give

it flow and logic, which keep

people engaged.

Be sure to incorporate all

the steps, with some little surprises

thrown in along the way.

From cave paintings to friends gossiping

and that gritty new Netflix drama, stories

are the fabric of civilisation.”

Oh, and keep it simple! It’s

always better to not overcomplicate


3. Characters

Characters give a place for our

emotions to land. We all need

somebody (or something) to

root for, especially if it’s an


Think about who or what

will carry your story forward

and what their motivations are.

This could be anyone – an

employee, someone who’s

used your service or product,

or even the product itself

(think – the M&M adverts).

4. Universality

What are common experiences

of the human condition?

While we may come into

contact with them differently,

some things are universal

regardless of background or

culture – birth, death, love,

aspiration, conflict.

Think about what makes

us human and weave that into

your narrative.

It will help anybody, anywhere,

relate to the story

you’re telling.

Candidates rightly demanding more



Talent ID are Recruitment Specialists and can support you through

your recruitment process. Please feel free to talk to us about this by

calling 07 349 1081 or emailing

The age old saying “pay

peanuts and you will

get monkeys” has never

been more relevant in today’s

talent-short market. Candidates

are demanding more

and rightly so, with the highly

skilled becoming harder to

come across, it makes for

simple supply and demand


However, with some thinking

outside the box, investment

in the recruitment process and

building on a great company

culture, there are ways to still

avoid a hefty wage bill and

ensure that you have a team

that delivers.

With job seekers applying

for roles way above skill sets

and candidates with experience

realizing they are worth a

lot more (especially given the

recent minimum wage rise and

the aligning of higher wages),

it can feel like it is doom and

gloom from an employer’s

point of view. With additional

questions like “how do

I retain my staff?” and “how

do I employ the right person?”

ever present, taking a strategic

approach is paramount.

But while some employees

are still looking for extra dollars

in the pay packet, most just

want to feel valued, offered

more flexibility and enjoy a

good work culture.

A number of complementary

benefits in addition to base

pay are becoming increasingly

popular remuneration mechanisms.

Bringing together all

the investments an organisation

makes in its workforce

and including this in the

employment agreement could

sway the right candidate your


How to highlight the

employment package


If you think it is expensive to hire a

professional – wait until you hire a


These benefits could be things

that are already done within

your organisation and align

with the company values,

but are not highlighted in the

employment package. By

clearly communicating what

is on offer, it can actively

engage response from potential

candidates and also drive

current employees’ loyalty and

engagement and overall a better

organisational culture and


The offerings can be as

simple as health and wellness

benefits – free employment

assistance programs (EAP)

and medical services to ensure

the employee feels cared for.

Learning and development,

or insurances and shareholding

options could also be an option

depending on the company.

Often small, thought-out benefits

can go a long way.

I recently met an employee

who took a $15,000 per annum

pay drop to take on a role that

offered one afternoon off a

fortnight for personal things, a

new phone, a yearly medical,

and birthday leave. Nothing

close to $15,000 value for the

employer, yet a much happier

and productive employee.

From the employee’s point

of view, she values the care

factor and her personal time

afternoon, over the wages she

received at the previous role. “I

value that I can book appointments

and not feel guilty on

skipping work and without trying

to fit it all in a lunch break

and I also feel like they genuinely

care for me, it really was

what clinched the deal”. Not

only do the benefits add to a

better workplace culture and

environment, it makes people

want to stay, or better yet come

and work for you.

Fair and well-aligned

bass pay needed

Kiwi psyche will always make

us look for the carrot. However,

they will not forget the

base pay and this still needs

to be fair and aligned with the

demands of the role. At the

end of the day, it is what pays

for their lifestyle. Highlighting

the base pay along with

the perks can be included in

employment contracts and

wording this can be a mine

field for some. This is where

employing the skills of a HR

company is essential.

Our Talent ID Recruitment

and Human Resource Specialists

have been keeping a

close eye on the market and

are very aware of the current

talent shortage. This is evident

with great candidates being

employed elsewhere within

hours of even being identified

as a potential employee. In

some cases, we are now lining

candidates up 4-6 months

in advance, knowing that they

will be in demand.

Given the current situation

and recruitment market, many

organisations are turning to

Talent ID for professional

advice to update contracts and

general HR needs. They are

not just a recruitment specialist

for the entire Bay of Plenty

region but are also HR specialists

that are being utilised

more and more by businesses

to support their daily HR

needs. This includes support

through the writing and updating

of employment and contractor

agreements and they

can advise you on how best to

word your job descriptions and

your employment packages, so

you can put your best foot forward

when recruiting into your


All in all, in this changing

and challenging market the

message is clear. Value your

people, pay them what they

are worth and they will help

you grow your business. Highlight

your culture and benefits

so you will attract more of the

right people. Let the professionals

take care of the hard

stuff because if you think it

is expensive to hire a professional

– wait until you hire a


24 BAY OF PLENTY BUSINESS NEWS September/October 2021

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