Practice Growth Playbook Issue #38

ISSUE #38 

PRACTICE GROWTH PLAYBOOK 

The Home Of Big Clinic Ideas And New Patient Influx 

How “Problem Identifiers” Can Fatigue Your 

Practice 

Having run multiple offices 

for over ten years 

now, WITH OVER $7 

MILLION OF REVE- 

NUE EVERY SINGLE YEAR. I’ve 

come to realise there are two types 

of broad categories when it comes 

to team members! 

The first is something I like to call 

Problem Identifiers. 

Let me be clear… I do not have 

a shortage of these in my business, 

and I’m guessing if you’re reading 

this you don’t have a shortage of 

‘problem identifiers’ either in your 

business either. 

Problem identifiers are EXCELLENT at telling you 

about all the things you’re NOT doing correctly or IS- 

SUES that you have in the business. In fact, they are so 

good at it that their list is in fact SPOT ON, and gloat 

at how “spot on” they are. 

The challenge with that premise though is that business 

will never be short of things you’re not doing well 

or are not doing effectively enough… that’s the nature 

of the beast. It will never be a case where you have 

everything under control and the problem with having 

lots of problem identifiers in the business is that 

they are telling you something that you already know 

and/or is very closely associated with some success i.e. 

growth often creates more problems and challenges, 

NOT LESS. 

So, when you grow your problem identifiers tend to 

give you even more negative feedback, but that’s what 

we expect… more problems, more challenges with 

growth. Therefore, problem identifiers become more 

vocal when things are going well which comes across 

as negative and drags the whole business and team 

down. 

So, as a rule of thumb if you’re going to stay sane 

in business and be surrounded by the right people 

that will help take you to the next level we need to be 

surrounded more by ‘problem solvers’ as opposed to 

‘problem identifiers’. 

The rule that I’d like to propose which will massively 

increase productivity in the business is to give the 

team a context that you, and certainly no business 

owner, needs much more ‘problem identifiers’ without 

offering “solutions”. 

While their input is important, the rule is that if you 

identify a problem, you better identify a problem with 

a solution because all I’m going to say back to you is… 

“Great, I look forward to your solution”. 

If you can’t answer that question, then you’ve got to 

be more calculated in the way that you bring that issue 

forward in the business. And once I’ve asked you how 

we solve this problem, next I’ll ask you “Who will be 

doing that? And how are we going to be doing that?” 

www.dcpracticegrowth.com Price: $99

2 Practice Growth Playbook 

which shifts the challenge from people feeling very loose-lipped about identifying every problem in your business 

to know that when they identify a problem, they know you’ll be asking them to take responsibility for 

sorting that out. Which no doubt shuts down the ‘problem identifiers’ in some way shape or form. 

Now, what I’m not suggesting is that you squash the premise of honest, direct and open communication – 

that’s not what this is at all. 

But by enabling ‘problem identifiers’ you are simply allowing them to pass the buck or pass the monkey onto 

you AND THEN YOU’RE FACED AS THE BUSINESS OWNER together with the 1 million and one other 

challenges you’ve already got to solve yet another one to deal with. So, nip that in the bud by enforcing the process 

of ‘problem identifiers’ also need to be ‘problem solvers’ and don’t pass me all the buck. 

Remember that you teach people how to “treat” you and by letting people constantly identify problems and 

look to you for solutions and allow them to look to you for solutions you will not only “drown” in all the things 

you have to solve but train people to go kamikaze with every problem they see. 

By asking the right questions back to ‘problem identifiers’ you hold them to account and can turn them into 

‘problem solvers’. Ultimately, if ‘problem identifiers’ cry wolf enough, business owners normally revert to two 

modus operandi. Switch off and do nothing or simply get so frustrated that they get rid of the employee, which 

may also be the wrong decision. 

By getting your team to not only think before they simply yell out everything you’re not doing well, but offer 

solutions that they can solve and implement, you will not only achieve way more but grow people around you. 

That’s worth more than anything! 

With Love, 

Issue #38


CONTENTS ISSUE 

#38 

1 

5 

9 

12 

14 

16 

20 

24 

26 

How “Problem Identifiers” Can Fatigue 

Your Practice 

How Ana Echeveste Added Structure 

To Her Practice & Increased Profits By 

250% 

Blocking Out The Noise - Where I 

Should Spend My Marketing Time & 

Budget 

How To Make Your Website More 

Profitable With Live Chats 

Kat Bell: How Inner Circle Helped Us 

Achieve a 40% Conversion At Our 

Spinal Screening 

Done For You Monthly Spotlight: 

91 Bookings For Less Than £2 A Lead 

Hall of Fame Podcast With Patrick 

Hogg: Taking a Failing Practice From 

200k To 600k Per Year 

5 Steps For Troubleshooting Your 

Clinic Scorecard 

Belinda Ambrose: How Joining The 

Platinum Class Has Helped Me Buy A 

New £650k Property! 

5 

26 

28 

Let’s Celebrate Your 

Facebook Learning Wins This Month 

Scan Here To Take You To 

Our All New Membership 

Site With Digital Versions 

Of Everything! 



Save The Date 

Fast Implementation Bootcamp 

Saturday 4th September - 9AM UK / 3AM CDT to 5:30PM UK / 11:30 AM CDT 

Inner Circle Q&A’s 

Start Time 8PM UK / 2PM CDT 

Wednesday 8th & 22nd September 

Tech Thursday 

Start Time 2PM UK / 8AM CDT 

Thursday 2nd, 16th & 30th September 

Call The Team Day 

Start Time 1PM UK / 7AM CDT 

Wednesday 8th & 22nd September 

CA Training Call 

Friday 17th September - 12:30PM UK / 6:30AM CDT 



How Ana Echeveste Added 

Structure To Her Practice & 

Increased Profits By 250% 

Q&A With Ana Echeveste By Dan K 

It’s hard not to come off chatting to Ana Echeveste feeling 

motivated to take on the world… not only is she great at 

speaking (seen in her Hall of Fame presentation) but also 

self-aware of her mistakes and determined to overcome 

obstacles. 

After studying Chiropractic in the United States, Ana 

returned to Spain and opened her own practice, which she 

admits got off to a good start where things were going well. 

“At the time it seemed like we grew really fast to around 100 

patients a week in six months completely organically without 

any real marketing. It’s nothing compared to the rockstars 

we have in the Inner Circle now; starting out by back then I 

thought it was quick and I was having a lot of fun. In Spain, we 

can’t really advertise or market with pain symptoms, so it all 

has to be vitalistic and we found the people we attracted were 

high-quality patients. I started 13 years ago and I still have 

some patients with me from the beginning.” 

But it really hasn’t all been smooth sailing for Ana. When 

she was doing the build-out for a second clinic in her second 

year of ownership she touched a series of 90-kilo glass panels 

against a wall that flipped and fell on top of her right knee. “I 

tore five ligaments, and it was really painful. I had to 

do lots of therapy, and it took me a full year to recover 

with daily rehab. I really couldn’t work and lead two 

clinics and the doctors had told me I had a 95% chance 

of not walking again. You can imagine how chaotic 

everything was in my life back then.” 

home, I started going to the practice in a wheelchair 

and doing Report of Findings with my leg straight 

held aloft because I needed to maintain and keep that 

connection with my patients.” 

Ana has been a member of our Inner Circle now 

for three years and isn’t scared to admit that even 

back then she found it a little overwhelming. “The 

word for joining up is certainly ‘overwhelming’ even 

though back then the Inner Circle wasn’t as big as it is 

now. I was in one of the first New Patient Avalanche 

courses where Ryan promised us an avalanche of new 

patients and I remember thinking ‘Oh god, that’s the 

last thing I need right now’ there was just so much 

information I couldn‘t see how I was going to take it 

all in. For me joining up gave me this moment where 

as a business owner I realised that there’s all this stuff 

that I didn’t know. And that was a huge moment for 

me because most of the time I thought I was doing 

great, then boom you’re hit with this realisation and 

you suddenly get exposed to so much information.” 

But Ana did find herself in that slim 5% and made a 

full recovery. “It took a lot of work to walk normally 

again and in that time I learnt a lot about the potential 

of the human mind. If you do what average people do 

you stay with average results. I knew I needed to be in 

that 5% so I did everything that I could, which really 

helped me understand people and how they can open 

their minds to doing more. I wasn’t willing to let that 

knee go. After the hospital and two months spent at 



“What I did though was to take everything 

one step at a time with the learning, and 

I’ve told Ryan many times that I’m a slow 

implementer. I don’t even really like to 

shamelessly copy because I like to do things 

my own way, but I have to question myself 

because it’s the smarter thing to utilise all the 

quick resources at your disposal in the Inner 

Circle.” 

‘What I did though was to take 

everything one step at a time 

with the learning’ 

When she 

decided to 

sign-up for the 

Inner Circle Ana 

remembers a 

key one-on-one 

call with Ryan 

where she discovered what was lacking in her 

practice. “I told him my situation because I 

wasn’t struggling with a lack of patients, but 

I had gone through a lot of leadership issues 

because of things that had reared as a result 

of my health issues. Well, the Ryanism came 

about “when in the absence of rules, people 

make their own”. He told me that my issue 

was really a lack of structure in my practice. I remember hating 

that word, I always thought it meant bad things for a business by 

putting limits on it and believed freedom was better for myself 

and my team members, but in truth, he was so right. My team 

thrived from the proper structure and it’s made my life so much 

easier – again it’s something I never knew before speaking to 

Ryan.” 

One of those key leadership qualities Ana has learnt from the 

Inner Circle is how to hire smartly. 

And it included letting someone go and 

not being afraid to rehire them when 

they showed the right level of growth 

and development. “When I joined up 

and I began to change my approach to 

leadership there was a lot of internal 

resistance. I had a CA who ended up 

leaving and it took me 9 months to fire hire – she just couldn’t get 

on board with how I was changing within the business. But this 

person who left five years ago now is back on my team because 

she’s done a lot of personal development in her own time. We’ve 

realised now that she was the perfect CA but was having a 

problem with me evolving as a leader and now that she’s changed 

and grown it’s the perfect match to have her back. Ryan would say 

this to me all the time too that rehires in the perfect context are 



the best, and that’s what happened here.” 

When it comes to Ana’s big wins you only need to 

take a glance over her financial results for her Hall 

of Fame application, boasting a near 250% increase 

in profit since joining the Inner Circle with a 300k 

revenue increase. “I haven’t implemented everything; 

I haven’t even scratched the surface of everything on 

offer to understand and obtain. Perhaps I’ve done 

20% of things and that’s given us a 250% increase on 

profits.” 

But even for someone like Ana, there’s still always 

areas to build on for improvement, especially when 

it comes to passion areas in the business that requires 

more free time. “My biggest problem right now is 

I feel that my original content isn’t being reused 

enough, it drives me mad. I produce a lot of content 

because I love doing it. I’m the visionary type so I just 

need to create more and more but be able to get the 

maximum I can from each item. I’d love a situation 

where eventually I can step back from the running of 

the practice and go off and create all the content, we 

will see what can happen in the next five years or so.” 

On advice for a budding Inner Circle prospect, Ana 

keeps things simple with an easy-going mindset. 

“Just do it, I mean what do you really have to lose? 

What’s great is that you’re not tied down to a tenyear 

contract with the Inner Circle they’re flexible 

because they know their stuff works. Even if you join 

and just implement a little bit of the teaching, you’re 

likely to pay within the first few months your fee 

for the whole year – it’s that good! You don’t have to 

implement 100% of everything but you do have to 

give it everything to get things to fully work.” 

From injury and leadership woes to big growth 

and a remarkable determination, it’s hard not to be 

inspired by Ana in growing your practice and pretty 

much everything else! 

Dan K 



Issue #36


Blocking Out The Noise - Where I 

Should Spend My Marketing Time 

& Budget 

By Daniel Harris, Marketing Manager 

In the ever-expanding world of marketing, it’s very easy to get 

swept away by the latest trend, strategy, or application. This 

is a classic case of shiny object syndrome and is something 

we all must be aware of to effectively manage our time and 

marketing budget. 

Unfortunately, there isn’t a one answer fits all when it comes to 

this question. Every clinic is 

slightly different and factors 

such as location, turnover, 

size, number of practitioners 

and average lifetime value 

will all have an impact on 

how much you should be 

spending and where you 

should be spending your 

advertising budget. However, 

there are some points that 

everyone can take note of. 

Analise your budget: 

Marketing budgets are a 

strange thing. Providing a positive ROI (return on investment), 

some will argue there should be a ‘limitless marketing budget’. 

As a marketer this is my dream, however, due to cash flow and VOR 

(velocity of return), this very rarely ends up being the case. As a 

general rule, businesses tend to allocate 5% of revenue to marketing. 

However, this varies hugely depending on the industry, with some 

companies spending as much as 20% - 50% on marketing. For you, 

it is a case of working out how much you can spend on marketing. 

Remember, whoever is willing and able to spend the most to acquire 

a new customer always wins, so look at your turnover, your margins, 

your VOR and your current ROI for the marketing campaigns you 

have run. By having a handle on these numbers, you will be able to 

better understand how much you can allocate for marketing. Most 

chiropractors work with fantastic margins and can therefore afford 

to allocate a high percentage to marketing if needed. 

Focus on where your customers are and don’t 

overcomplicate it: 

Regarding paid media, there is still no better place to advertise 

your clinic than on Facebook. 2.85 billion people use Facebook 

monthly, 38.7% of which are over the age of 35! That means, 

your ideal customers are using Facebook and therefore you should 

be using Facebook to get in front of them. Instagram is another 

great platform. As with all social media, they build their audience on 

youth, but steadily this filters through to older adults. This happened 

with Facebook and it is happening with Instagram with 30.3% of users 

now over the age of 35. 

Google ads is another service that will put you directly in front of your 

potential customers. Here you can target key search phrases, allowing 

you to only pay when someone is searching for things you can help 

with. In the UK 87.7% of all 

online searches are currently 

made through Google. If you 

have a nice website that converts 

well, then you should definitely 

consider using Google ads to drive 

extra traffic. 

Traditional marketing is also not 

to be overlooked! Although much 

harder to track ROI than digital 

marketing, traditional marketing 

could still hold huge value for 

your practice. Although not as 

‘sexy’, and in some cases, requires 

more physical action, some of our 

traditional marketing campaigns have brought us our biggest returns. 

Print is still relevant and many people in your target demographic will 

still read the local newspaper each week, so having a sponsored segment, 

or being featured as a guest columnist is usually a great idea. Flyering is 

another ‘old school’ strategy that can see returns. Especially if you are a 

new practice, there are few better ways to get the word out than a wellorganised 

flyer campaign. Just be wary about using external companies 

for these campaigns as they are notoriously poor at delivering your flyers 

correctly! 

Field screenings are another banker and often come at a very reasonable 

price. This strategy is the foundation on which Halsa was built on 

and continues to be very lucrative to this day. Again, it is not as attractive 

as sitting at home watching new patient leads come in and it does require 

on the ground legwork. But it will consistently lead to good quality new 

patients and is yet another tributary to your new patient river. 

Focus on where you see the best results: 

You should have previously, or currently be, testing several different 

marketing strategies. Every clinic and every team will have strategies that 

they enjoy and that work well for them. Once you narrow down these 

strategies, you can start to focus on what really works (sometimes less is 

more). After overseeing Halsa and our done for you clinics marketing, 

I have seen this first-hand. Some clinics love lead generation adverts 

and see great conversions because they have robust follow up systems in 



up in conversation is TikTok. TikTok is wildly popular and is growing 

hugely. However, like most social media platforms, it is going through 

its early adopters’ stage which always starts with the youth. Although 

I predict this will start to shift to an older demographic sooner rather 

than later. Right now, more of your target audience is on Facebook and 

Instagram rather than TikTok. 

Does that mean that you can’t generate new patients from TikTok? 

Absolutely not, there are ways to get new patients from TikTok. 

The next question you have to ask yourself is can I generate MORE 

new patients through TikTok than I can through Facebook? 

Right now, based on our testing, the answer to that is likely no. 

place, others prefer in-clinic events (screenings and talks) 

and thrive on an in-person sale. There is no right or wrong 

answer here, it is all about figuring out what works for you 

and doubling down on those strategies. 

As a word of warning, do not focus too much attention 

on just one strategy. The worst thing you can do is find a 

strategy that works for you and put all your marketing eggs 

in that basket. If something were to happen to this new 

patient stream, your clinic would be in trouble. Try and filter 

down to the 3-5 best strategies that work for you as appose to 

just focusing your attention on one. 

Block out the noise – The best of the rest: 

This is potentially the hardest part to stick to. Whenever 

there is a new strategy or application, there is a huge amount 

of noise, both from the community and from the provider. 

Roughly every 6 months something new comes around that 

promises to be ‘the best thing ever’. Most of the time this is 

not the case! For most of you, marketing is not your full-time 

gig, therefore you must be pragmatic in the ways you spend 

your time and marketing budget. For the most part, it is not 

a good use of your time to try and sus out a new strategy, that 

is not tried and tested and has no guarantee of results. Most 

of the time this will end in poor results and a lot of wasted 

time. The best thing you can do is wait it out and let us make 

the mistakes on your behalf. This is one of the beautiful 

benefits of being part of the Inner Circle and Done For You 

service, we make mistakes, filter out the fluff and deliver the 

useful information directly back to you. 

The final question you can then ask yourself is … am I spending the 

maximum amount I can on Facebook Advertising whilst maintaining 

my cost per lead? If the answer is no, then there is no need to 

throw another marketing channel into the mix, focus your time 

and budget on what is working for you now instead of adding extra 

complexity and stress. If the answer is yes, then it may be time to 

branch out into another strategy as you have exhausted that 

specific resource. 

This is just one example, but you can use these questions to sense 

check any marketing strategy to decide whether it’s a good idea to 

dive deeper, or to re-focus your time and energy on what’s already 

working. I want to make it clear that luckily for us, there are many 

ways to generate new patients. What you need to become a master of 

is understanding what sources are going to give you the most bang for 

your buck whilst managing your time effectively. 

Other examples of strategies that can bring in new patients but 

may not always be the absolute best use of your time or budget are 

LinkedIn, Youtube, content (high production), Waze, Twitter 

and more. 

I hope this article has helped shed a little light on marketing 

allocation and has helped spark some introspection. At times, we all 

need to take a step back, look at the bigger picture and then re-focus 

our attention on the things that matter most. As always, if you are 

an Inner Circle member and have any questions about what I have 

discussed in this article, please drop me an email at: 

Daniel@dcpracticegrowth.com 

Until next time! 

Daniel H. 

That doesn’t mean there is absolutely no space to introduce 

a new or different strategy to your clinic, however, I would 

urge you to just check yourself beforehand, so you know you 

investing time and money for the correct reasons and not 

just because the old strategies ‘’got a little boring’’. 

One of the most recent shiny objects that keeps cropping 


WOULD 11 YOU LIKE US TO DO YOUR Practice Growth Playbook, 

AND 

ADVERTS FOR YOU? 

F A C E B O O K A D ' S 

G O O G L E A D ' S 

E V E N T S 

CONTACT DAN TO SEE HOW WE CAN HELP 

Issue #36 

DANIEL@DCPRACTICEGROWTH.COM


How To Make Your Website 

More Profitable With Live Chats 

By Ryan Rieder, Founder & Coach 

I’m going to share with you how to have the most 

profitable website of any chiropractor in your 

area. Now, I always say that I’m not a website 

expert, though I do have some great guys on 

my team that are experts on this and are helping me 

drive my marketing to a new level. 

But I do understand good marketing and I UNDER- 

STAND THAT THE CUSTOMER IS THE HERO, 

we are just the guide. So, even though I don’t really 

know much about the technology behind websites, I 

understand the strategy behind the marketing. 

to the website a day, and many websites have that, 

yes, changing the opt-in rate by 0.1% is statistically 

significant. 

But for us batting around with whether it’s blue, 

green, red, or yellow on the button, I just haven’t seen 

that level of difference. 

Don’t get me wrong. It makes a difference. But often 

like percentiles of percentiles, which in the bigger 

scheme of things across a hundred thousand landings 

I can absolutely guarantee that you will fight with 

your webmaster on this. He will make you feel like 

you don’t know what you’re talking about. He will 

also argue until he is blue in the face with you. 

He’ll tell you that some of this stuff is ugly. It 

doesn’t look cool. And it’s all irrelevant because an 

ugly website can often outperform a sexy website. 

Let me say that again. I don’t care how pretty your 

website is. It’s about the statistics of the website. 

So, I’m going to give you just the truth about websites. 

What’s interesting about websites is that we are not 

playing in a space where we can justify spending 

extreme amounts of money. Often that justification 

comes off the back of driving a ton of traffic to that 

website. 

What happens is you have consultants in, and they 

will say to you, “We really need to do a meta-analysis 

of the page and we need to decide if we put this header 

as blue instead of red.” 

Now, when you’ve got a hundred thousand visitors 

a day maybe it makes a difference...But honestly, in 

our business, you’re looking to make your website 

good enough. 

Live Chat: 

I’m sure you are familiar with it as it’s now on 

websites all over. I believe we were one of the first to 

implement it in chiropractic and we’ve had it on our 

website for a few years now. 

The way it works is when you go to a website, you’ll 

often see a little circle at the bottom, or it’ll pop up as 

a chat box. It works like a WhatsApp chat or a Facebook 

messenger chat where you can chat usually live 

with someone on the other end and it’s a customer 



One way you can do it is set chats to show 

immediately when they join your website, “Hey, 

it’s Ben here from Halsa Care Group. Just let me 

know if there’s anything I can help with.” Or you 

can customize them to only pop up after they’d 

been browsing for a minute and it might be, 

“We’ve seen you’ve been browsing for a while. 

Have you found what you’ve been looking for?” 

service line. 

The benefit is that it adds a personal touch. Instead 

of it just being a form that people fill in, they can 

directly talk with someone within most live chat 

functionalities. 

You can even put people’s pictures so you can have 

your actual CA’s picture or just a friendly face, and 

you can have their name. So, it just adds that nice 

personal touch. 

It’s the most convenient way to start a conversation. 

It’s a lot easier than someone having to get out their 

phone and put in a telephone number and then give 

you a call. It’s a lot easier than them having to fill in 

their details. It’s right there in front of them. And it’s 

the easiest way for them to start a conversation with 

you. 

Many people actually prefer it to calling now. I’m 

not sure if people are just getting more antisocial, but 

it’s definitely the trend these days, especially with the 

younger generation, though I think this is spreading 

into older generations now, that people prefer not to 

call. For example, self-checkouts are super popular, 

because people don’t seem to like any kind of human 

interaction these days. So, giving them the option to 

go through a live chat is invaluable. 

For me personally, if there’s a live chat option for 

customer service, I’m going to go to that before I 

go to a phone line... phone lines are notoriously bad 

when it comes to customer service with wait times 

and things like that. So, people are going to go naturally 

towards a live chat function. 

Another thing you can do is track when someone’s 

revisiting your website and you can have the 

chat say, “Hey, welcome back to the website. How can 

we help?” All these things are going to customize the 

journey for your customer and increase engagement. 

Once you’ve got that first touch point on that first 

bit of interaction, you’re going to have a real easy 

time with them. 

LOTS OF CHIROPRACTORS STILL AREN’T 

DOING THIS... So, the chiropractor down the road 

probably isn’t doing this; and if they are doing it, 

then you definitely need to be doing it. 

You can have it manned so that one of your team 

answers it even just at certain points throughout the 

day. You can also set up automation funnels through 

the live chat creating automated conversations. You 

can just say, “Fill in your details and we’ll get back to 

you.” 

You’re going to get so much interaction through 

these. You’re going to learn about frequently asked 

questions. You’re going to learn common objections 

very quickly through this, and that’s going to help 

you develop your website and develop your services 

more. 

The service we use is LiveChat.com but there are 

probably five to 10 good ones available at the moment. 

They all do a very similar job. 

You have to go all in on your website to win! 

However, it’s still true that many people, especially 

the older generations, would prefer a call. That’s why 

you offer both on your website. 



How Inner Circle Helped Us 

Achieve a 40% Conversion At 

Our Spinal Screening 

Q&A with Kat Bell, PM for Luc 

Archambault, by Dan K 

For our latest CA interview, we reached out to Kat Bell, 

Head CA for Luc Archambault, to find out how things are 

going with them in the clinic and what it was like joining 

a practice that was already established in the Inner Circle. 

Hi Kat, how’re things going? 

Hi, they’re good thanks. I’ve been isolating with Covid 

but we’re excited to be in the all-clear soon. 

You’ll have to have something special 

planned for when you get the all-clear… 

Definitely, we’re counting down the days until 

we’re allowed back into the world! 

Would you mind telling us a bit about yourself 

and the practice? 

So, I’m Luc’s Head CA here in the clinic and 

started working for him about 8 months ago. I 

have a background in wellness, originally from 

being a massage therapist working in various 

spas across London. Over time I got more 

interested in the admin side of things and what 

goes on behind the scenes of wellness. 

The clinic is super busy. We’re vibrant with a strong 

community feel behind us as we want everyone to feel 

like they’re part of the Spineworks family when they enter 

through the doors. We specialise in CBP corrective care 

which makes us stand out as being not just your standard 

chiropractic clinic – it’s getting patients amazing results! 

At the moment there’s just one CA / Receptionist in the 

business, which is me, but we also have a sports therapist 

there that’s on reception too and he’s really good at it as 

well. He used to handle the desk before I came in, he 

actually taught me everything. 

What was it like stepping into not only chiropractic, 

but a practice in Ryan’s Inner Circle? 

As I mentioned my background was in wellness and I 

was doing quite a bit of admin when I saw the job role 

pop up. It was listed as CA and Practice Manager, which 

I’ll develop into. So, when I came in and met Luc in the 

interview, he was really straight up about it all and told 

me that there’s like evening 

courses and online courses 

with this group called Inner 

Circle. I remember saying 

that I thought it was cool; 

it was exciting even then 

because I’m someone who’s 

always looking to learn 

more. 

Have you been on lots of 

different calls so far? 

Within my first few weeks, 

Luc got me to watch New 

Patient Avalanche, which 

was amazing! It was incredible to learn each week about 

a different topic and how to grow the business with 

marketing. I remember in particular the one where you 

went through how to grow through Facebook, as well as 

utilising the website and how to follow-up from leads. 

Anything to do with leads is just gold dust when you 

know how to properly nurture them and make them into 

long term patients. 

Have you seen many changes within the business from 

information from the Inner Circle? 

I knew from my time working in the spas that having 

a rewards programme is really important because you 



want your clients to feel like they’re number one and 

that they’re part of the community. That’s something 

I’ve noticed from the Inner Circle calls as well that the 

practice willing to spend on retention is always more 

likely to keep that patient for longer. 

We have birthday emails, 

which is just a funny email 

saying Happy Birthday from 

Luc and the patients reply 

to it – they love it! And then 

when we know it’s their 

birthday, we send them a few 

bits. 

From the course, we’ve really got into the welcome 

sequences and cost inquiries to make patients engage. 

That’s so it’s not just a ‘can you send us your price list’ 

but more of a nurturing process and to show them that 

we care. There’s a video of Luc so they can see who he is 

and he can tell them as much as possible like why chiropractic 

care is good for them – that’s really important. 

What are some of the biggest wins you’ve seen? 

I’ll have to go with our first in-clinic spinal screening. 

We’ve done two but the first was the more successful. 

That was just 

when we came 

out of the first 

lockdown, so 

I think we had 

25 patients 

come through 

the door from 

65 leads and 

around 10 of 

them took up 

care with us. 

The second 

one wasn’t as successful we think because it was when 

everything was locked down again, but chiropractic 

care was obviously an essential part of life so we could 

carry on. But I still think that people were a bit nervous 

coming out and going into a wellness and medical 

clinic for treatment. I think for that one from 89 leads 

we had around 40 come and 16 signs up, so still really 

good conversions but at a slightly smaller scale. 

I have to ask, are you using our Done For You Newsletter? 

We are! We love everything Done for You here – our 

campaigns with Cheyenne are doing so well. She’s 

amazing and we touch 

base every few months 

to go over the next 

campaigns. Sometimes 

we even reach 

out when an idea hits 

us, and she handles it 

like the expert she is. Even when we schedule a meeting, 

she’ll know what campaigns are coming up and 

suggests us say around now for our ‘Back to School’ 

campaign. 

‘Our first spinal screening we did 

saw 25 people walk through the 

door and 10 sign up to care with us’ 

When it comes to the newsletter, we use the service 

and get it printed, then we put the copies out in the 

clinic and actually send it in the post to our 12 highest 

spending patients! 

We then send out two emails over the two months 

with different segments of the content and link it to 

our website to promote the blog side of things. It’s all 

about getting the most out of 

everything. 

How important do you think 

it is for CAs to watch the Inner 

Circle live videos? 

I think that it’s really important, 

without it to be honest I 

would just be a very baseline 

sort of good at my job. I feel 

like everything that I’ve learnt 

from you guys, the courses, the 

content, Cheyenne and Kieran 

have really helped me to grow and not be just like a 

gamer but a star gamer in the practice! So, I think we’re 

all really lucky and grateful to have you guys help us 

out with everything! 

Dan K 



Done For You Monthly Spotlight: 

91 Bookings For Less Than £2 A Lead 

By Kieran Bland, Marketing Assistant 

Wow, wow, wow! What a month it’s been 

for our Done For You members. As per 

usual, our DFY members have smashed it 

out of the park, each generating lots and 

lots of leads and growing their businesses ever-more than 

they could imagine! 

Now, the moment you’ve been waiting for...let me 

announce these incredible stats for you 

One particular DFY member has had 

an incredible run of leads within a 10-day 

campaign we ran at the beginning of July. 

Now, as marketers, we are always back ourselves 

when it comes to our advertising, but 

even this blew our socks off with how many 

leads that were generated in such a short period of time. 

Gurmeet Tulsi of Healthwise Chiropractic Clinic in 

Hounslow has been a part of our Done For You service for 

10 months. Before the lovely Gurmeet came on board with 

our service, she was generating between 10 - 13 sign-ups 

on a spinal screening. She has since then increased her 

leads through Eventbrite 10x the amount she was generating 

just a year ago. 

We had to turn this campaign off 4 days earlier than its intended 

end as the leads were coming through at an insane 

rate, to the point where the clinic was fully booked up, after 

just 10 days of Facebook advertising. 

‘We had to turn this campaign off 4 days 

earlier than its intended end as the leads 

were coming through at an insane rate’ 

11-Day Spinal Screening Campaign: 

Overall Spend: £228.66 

Leads through Eventbrite: 118 

Cost Per Lead: £1.93 

Booked: 91 

Booking Rate: 77.12% 

Don’t believe me? Here’s the proof! 



How did you get good conversions? 

Gurmeet and her amazing team were the result of that! Making sure that each 

lead is well looked after and informed throughout the whole process, this consists 

of calls when the event is approaching and the excellent service they provide when 

a client comes into the clinic on the day. All of this whilst offering them the best 

possible healthcare moving forward. 

So, how was it achieved through our Facebook advertising? 

The art of our advertising comes through our copy, images and targeting. 

We run copy & images that have been tried and tested over years, that way we know what works best in order to get 

the most out of a campaign for our DFY members. 

The targeting is crucial to the success of booking & show-up rates. We don’t want to target someone that lives 1 hour 

away - the likelihood of this is they won’t show up. So, we have to be precise in the areas we target around the clinic. 

Keeping the audience well contained within a certain area, but a big enough audience to generate lots of leads. 

Of course, lots more goes into a campaign than just that, such as placements, campaign times, budget, building out 

the landing page & follow up process. All coming together to create a successful campaign. 

That’s it for this month’s Done For You spotlight. A big congratulations to Gurmeet who continues to grow her business 

more and more! Check back next month for a new Done For You spotlight winner. 

Happy Marketing! 

Done For You Team 

Kieran 



What is an email clickthrough 

rate? And how do 

you improve it? 

By Cheyenne Cordova, Marketing Assistant 

Welcome back to all things email 

marketing! 

In email marketing, there are 

so many different statistics to keep an eye on. 

Sometimes at first, it can feel slightly overwhelming 

to make sure you know what they all mean and 

know whether they are good or bad. 

The click-through rate (CTR) is one of the most 

important email marketing statistics! Let’s find out a 

little more about what it is, how 

to calculate your CTR, and to 

understand what a good CTR is. 

Your click-through rate is one of the main indicators for 

audience engagement. The higher your click-through-rate 

the better! With a high click-through rate, it can highlight 

your content is engaging and relevant. What happens if it is 

low? (Don’t worry, I’ll be giving you my top tips next month 

on how to improve your click-through rate!) 

How do you calculate your click-through rate? 

Calculating your click-through rate isn’t difficult. 

However, before you begin you must decide on how you 

are defining a click. You can measure a click in two ways: 

What is a click-through 

rate? 

A click-through rate measures 

how many times recipients click 

a link within your email. 



1) Clicks by a person 

If a person clicks the same email link three times, it will count as one click. 

2) Individual clicks 

If a person clicks the same email link three times, it counts as three clicks. 

Once you have decided what way you are going to define a click, you must stick with it, or else your click-through will 

be inconsistent. 

The click-through rate formula: 

What is a good click-through rate? 

If I asked you what you think a good click-through rate is chances are you are probably guessing too high! A high 

click-through rate is anything more than 4%. Is that lower than you initially thought? 

So, if your click-through rate is anything between 2% - 3%, you are right in line with average click-through rates. 

However, that does not mean you shouldn’t be trying to aim high for an excellent click-through rate. 

My next article will be discussing how to increase your email click-through rate. 

See you next time! 

Cheyenne 



Hall of Fame Podcasts: 

Taking a Failing Practice 

from 200k to 600k Per Year 

By Ryan Rieder, Founder & Coach 

Hey, everyone. Welcome to this little 

extract from the DC Practice Growth 

Podcast. We have a super cool episode 

for you today, and it’s a series that I’ve 

started in which I will be interviewing my recent 

Hall of Fame applicants. For those of you who don’t 

know, Hall of Fame was a competition we ran where 

we asked all my Inner Circle members to submit 

applications detailing their growth, backstory and 

lessons they’ve learnt in their journey with me. 

For my first of the series, I sat down with someone 

who whenever I think of him, I just think of just 

a good heart, a genuine human being and super 

transparent. Plus, what you see is what you get 

with him. In his clinic in Eastbourne, he’s taken 

his business from a revenue 

of around £220,000 to over 

£600,000 with gross profits 

which is AMAZING! 

months, but then obviously your insurance and your GCC 

fees are due for renewal. And I had that old crap moment of 

realizing that I hadn’t even had enough money to basically 

put myself back onto the register for the next year. So that 

was why I ended up working over in Brighton. I believe 

Rob [old practice owner] was doing the New Patient 

Avalanche course. I can only assume because I found his 

old bound copy of your book before you actually put the 

print version on Amazon. And I remember when I got 

offered to take over the practice I started photocopying the 

bits in the book that I was like, “Oh, these, these are good. I 

need to take this with me”. 

But I realised I was never going to get all those great 

teaching lessons done in the practice I was in because there 

wasn’t any systems there or any structure, which is why 

It’s none other than Patrick 

Hogg. 

R: Welcome to the podcast 

Patrick! How are you doing 

buddy? 

P: Wow. That was a hell of 

an introduction. Hey, I’m very 

well, thank you. 

R: What did the practice look like when you started 

with me? How many people were in it? What are the 

systems like? How did you feel? 

P: I initially worked in the practice that I’m now 

running. I was working there as an associate; it was 

my first job outside of chiropractic school. And I’d 

been practicing with them for about four or five 

I think it was flopping in the first place and why the guy 

wanted to get rid of it. So, like you said, it was turning over 

around the £200,000 mark. But the old owner was relying 

on only a couple of sources of new patients. When I was 

working there, he had a newspaper article that was working 

really well in the local newspaper. And ironically, literally 

the week that I started, that newspaper company went 

bust. So, all the new patients dried up. As we’ve obviously 

discussed in the past, “the worst number in is one”. 



P: I don’t think I’ve done anything original 

since I’ve started in the Inner Circle and I 

will openly admit that almost none of my 

work is original. Like literally none of it! 

R: How does it make you feel to say that? 

He was relying on newspapers and Groupon, and then 

he put an A-frame out the front of the clinic and just 

basically cut his price down to nothing for the new patient 

exam, which when I took over the practice, I just realised 

that what it was doing was bringing in really bad quality 

leads, like all the time, because there was no kind of sense 

of urgency on the new patient appointment, because 

everyone just knew they could have discounts all the time. 

And then when it came to actually then converting them 

onto care plans, again people were expecting the same 

thing. 

R: So, since you’ve had all this amazing success… did 

you find it easy? 

P: I’m one of these people where that 

doesn’t worry me. I think people want to try 

and reinvent the wheel and you know what? 

The wheel works fine. A wheel is going to 

get me to where I need to go, and I’m not 

looking to be different. Business is business 

and structure is structure; what works really 

does work! Why try and go out there and do 

everything differently? I mean you can put 

your own spin on it, don’t get me wrong, like 

we do by changing the branding and stuff, but the content 

is the same. We don’t try to change too much. 

So, yeah, I’m super shameless at copying. I think 

everything from our email series to our adverts on 

Facebook are copied. I use a lot of the ideas from people 

like Filippo and Belinda, and everyone else in the Inner 

Circle. So, a lot of my stuff is either copied from them 

or you guys, even down to the systems we use. You guys 

use Infusionsoft, we saw the benefits of that, and we 

use Infusionsoft. It’s much easier to model someone 

else when they’re already working and being a success 

for them because it takes a lot of the risk out. You’re not 

experimenting with something untested. 

P: Absolutely not and it still isn’t! You 

know, people think you get to a certain level 

and then it becomes plain sailing. No, it’s 

the same level of work. You’re just making 

more money. It was the same amount of 

work to go from the 200k mark to the 300k 

and the 300k to the 400k, it’s still the same. 

There’s always going to be another level of 

complexity or a new staff member that’s 

going to take you to that next level. And 

you know for me that’s always a challenge. 

There’s never a day where I don’t wake up 

and think “Oh, today’s going to bring me 

insight” and there’s always a new challenge 

at some point. 

R: How has the power of the Inner Circle 

group helped you? 



R: When you say ‘structure’ tell me, what do you mean? 

P: Just to have a system within the clinic. So, for example the structure of our reactivation campaign would be that we 

send four or five emails, followed by a letter, followed then by several telephone calls for one campaign. The structure 

of the business would be like saying ‘who’s in what seat doing what role’. There are structures for almost everything, 

even when defining your year goal, three-year goal and five-year goal. 

Pretty much everything within your business can be broken down into some level of structure, whether yeah that’s 

the next campaign you’re going to be running as an advert, the team and goals. I’ve always held onto the belief that 

‘A goal without a plan is just a wish, because you have no system or structure of how you’re going to get there; you’re 

essentially in a boat without a sail hoping you’re going to blow in a certain direction. And you have no way of knowing 

where you’re going to go. Structure gives you direction; sometimes you’ll get it wrong, but you realise faster by having 

structure and you have to turn the boat around – which we’ve done a couple of times. 

…You can catch the rest of my Hall of Fame podcast with Patrick on the CD enclosed in this newsletter or 

alternatively check out the video on my YouTube channel under Ryan Rieder 



DC PRACTICE GROWTH PODCAST 

Ryan Rieder 

DC PRACTICE GROWTH PODCAST 



5 Steps For Troubleshooting 

Your Clinic Scorecard 

By Elizabeth Hack, Client Success Coach 

Why should you have a scoreboard in your 

business? 

Firstly - To know the score of 

course! Pearson’s Law states that what is measured, 

and reported on, improves exponentially. 

Secondly - So you can see the health of your 

business at a glance of a few numbers (even if sat 

on the beach in the Maldives) . 

Thirdly - It allows your team to manage themselves 

and gives a fairer, more objective view on 

performance (No more micromanaging! Yippee!) 

As part of the Ryan Rieder Proven Process I would like to 

imagine that you have built out your Vision Reality Document 

(The two page Business model whereby you lay out 

where you would like to be). If not it may be worth reaching 

out to me to see how I can assist you in getting this done ;) 

The scoreboard simply works side by side with your vision 

for the next 90 days and chunks your 90 Day goals into 

weekly ones that you can then report on as part of your 

weekly leadership / productivity meeting. 

Even if none of the above are done - NEVER FEAR! We 

can still create a killer scoreboard together with 5 Simple 

Steps: 

Step 1 - Schedule time with your leadership team 

• Timeboxing meetings like these into your diary get 

you and the in the right mindset to work ‘on’ the 

business. 

• It is tempting to go too deep in a Scorecard. Don’t 

overthink it! 

• Just think about your car. It is a complicated machine 

with thousands of parts, but there’s only a handful of 

gauges on your dashboard because there are only a 

few key things you need to monitor to keep it running. 

• Do we have fuel? How fast are we traveling? How’s the 

engine’s performance? Oil OK? Water temp OK? How 

far have we travelled? 

• Scorecards are the same way. Ultimately, you want to 

look at leading indicators and know: 

1. How many visits did we see this week? 

2. What is our future visit percentage? 

3. How many New Patients did we see? 

4. How many referrals did we get? 

5. How many memberships did we sell? 

6. What was our telephone call answer rate? 

7. What is our average cost per visit? 

Step 2 - Work backwards from your targets 

• Either use your 90-day plan from your Vision Reality 

Document or take a moment to decide what your targets 

are for the next 90 Days 

• Literally divide the targets by 12 (12 Weeks in 90 days) 

e.g. if target is to have 12,000 visits in the next 90 days 

your scorecard visit number would be 100 per week 

• Make sure there is a number for each department of 

your business (your leadership team will be able to help 

you here): 

• Sales 



• Marketing 

• Finance 

• Operations 

• Practitioners 

• Front Desk 

Step 3. Start Identifying Measurables by Asking Each Team Member: “How do you know you had a good week last 

week?” 

• Measurables are the activities or results that we must achieve on a weekly basis in order to have successful weeks, and 

thus successmonths, 

quarters, and 

years. 

• From a numbers 

standpoint, did 

achieve the goals for 

the week? For example, 

Make X calls? Saw X 

New Patients? Created 

leads? Have X Sales? 

Have X in the bank? 

ful 

we 

X 

• These are the measurables 

you should plug 

into your Scorecard. 

Step 4. Assign accountability 

• For each number to a person who it relates to e.g. head of marketing looks after the marketing number 

Step 5. Report on Scoreboard each week during 

productivity meeting 

• Agree to report your numbers to the Team Member in charge of your scoreboard each week 

• For examples of Scoreboards please refer to your Inner Circle members portal under ‘Ryan’s Proven Process’ or Turn to 

pages 18, 19 and 20 of your ‘Ryan Rieder’s Proven Process’ Document. 

If you are not yet an Inner Circle member or have any questions please reach out to me on: 

elizabeth@dcpracticegrowth.com 

Here to help you 

Elizabeth 



How Joining The Platinum 

Class Has Helped Me Buy A 

New £650k Property! 

By Dan Kleiner, Content Writer / Journalist 

This is a new article you’ll be seeing monthly 

where we interview and do a deep-dive 

into one of our Platinum Mastermind class 

members, giving you a chance to learn and 

hear from them on all things Chiropractic, Inner Circle 

and how Platinum is helping them grow to ever 

greater heights. 

Our first Platinum interviewee is none other than 

Hall of Fame finalist and the one-chiro practice superstar 

Belinda Ambrose… 

Hi Belinda, would you mind telling us a bit about 

yourself? 

Hi, well I’ve been a Chiropractor just shy of 30 years 

practising as a sole doc in a little market town called 

Hexham in Northumberland. 

How did you get involved in the Inner Circle? 

Early in my practice career, I promised myself that 

should I ever become blessed with children I would 

wish for them to privately educated. With barely 

enough funds left to pay for existing fees, my youngest 

daughter had just passed the entrance exam to go 

to the same school as her older siblings. The stress of 

wondering where the money was coming from was 

utterly overwhelming and I just had to do something. 

And, then as if the universe had heard me, an email 

dropped into my box from the UCA advertising a 

free online seminar by RR on getting an avalanche 

of new patients. I registered immediately and before 

the conclusion of the webinar, I had signed up to do 

Ryan’s flagship course New Patient Avalanche, and I 

started to feel a pulse of hopeful optimism again. 

When did you decide to make the step to join our 

Platinum Class? 

After two years in Inner Circle and experiencing 

the giddy heights of success that seemed undoable 

two years earlier, I was finding with each goal 

smashed, there is always a new level and another 

breakthrough just around the corner. I realised that 



goals are never ‘one and done’, they are simply there 

as magnets to continually drive me forwards. 

Whilst going through 

some challenges in both 

my personal and professional 

life, I was desperate 

to make the next quantum 

leap and as if by universal 

providence, Ryan announced 

his new Platinum 

Mastermind group – I was 

in. 

Yes, it wasn’t cheap, but 

if you get something for nothing, you’re less likely 

to implement and make change. The biggest push I 

needed was to get the Org Chart done and accountability 

seats allocated. With the seemingly never-ending 

staffing challenges, there never appeared to be the 

right time. The first Platinum Mastermind covered 

exactly what I needed to tighten our practice context 

and our next Quarterly a few weeks later saw the job 

done. 

How did joining the Platinum Class change 

things for you? 

I have always been an accidental investor and had 

already collected a handful of properties over the 

years before joining Inner Circle. I realised I was way 

behind the curve ball with creating financial security 

and freedom, and a big draw towards joining Platinum 

was the hint at education in property investing 

and wealth creation. Having previously dabbled in 

property world I needed a catalyst to make it a more 

serious endeavour. The property world can be a very 

grubby business, however having access to ‘Ryan’s 

people’ provided enough reassurance and ‘security’ 

that would make the leap less terrifying. 

it alone, so I have embraced the joy and complexity 

of a JV arrangement. We are now in the process of 

buying a second Chiropractic business from a retiring 

doc, which naturally, 

also includes the building 

freehold! 

What would you say are 

the other big benefits of 

being in the Platinum 

Class? 

Platinum also provides a 

massive aspect of accountability 

– imagine getting 

to the next Mastermind and I had done nothing to 

change?! The group is full of luminaries, real star 

achievers and people I genuinely look up to - I certainly 

don’t want to be the one lagging behind! 

…And finally what’s it like to get some more personal 

face-to-face time with Ryan at the Platinum 

Masterminds? 

It’s always exhausting and exhilarating working with 

Ryan, he’ll really bring out the best in you - Platinum 

Mastermind will definitely give you the ‘slight edge’ 

and take you on the journey from being just great to 

becoming truly exceptional. 

Dan K 

Since Platinum Mastermind, I am in the process of 

buying a £650,000 HMO. The process has been very 

straightforward, and I’ve been handheld all the way. 

Another fabulous ‘Done with You’ service, but exclusively 

for members of Platinum :). 

Always nervous of going into partnership with 

anyone, I have also realised that it’s really hard to go 



Let’s Celebrate Your 

Facebook Learning Wins 

This Month 

By Dan Kleiner, Content Writer / Journalist 

As part of the Inner Circle we love celebrating your wins, especially when it comes to learning. 

We’ve collected some of the best Facebook posts on your learning and teaching wins. 

Congrats to everyone who’s made this month’s list.... get posting on the group now to see 

yourself here next month! 

P.S. Lot’s of our posts come after our bi-weekly Q&A live session with Ryan on Wednesdays. If 

you’re wondering when the next Q&A is check out Save The Date on page 4 for all our upcoming 

calls in September! 




RYAN’S MEMBERSHIPS 

Grow your practice and leadership mindset with DCPG 

across our range of journey tiers 

- PRACTICE GROWTH PLAYBOOK - 

This is our entry level membership that includes access to our busy and supportive 

Facebook group, a monthly newsletter packed with articles and interviews to inspire and 

inform about Chiropractic, digital version links, a monthly training audio, a Swipe & 

Deploy pack to implement into your practice, and one GUEST PASS ticket to attend a 

Mastermind event! (venue fee still applies) 

To join contact: elizabeth@dcpracticegrowth.com 

- RYAN RIEDER’S MASTERMIND 

INNER CIRCLE PROGRAM - 

This is where the MASSIVE GROWTH REALLY BEGINS. As an Inner Circle 

member you get access to an arsenal of tools to help grow your practice, in addition 

to all the PGP perks you also get: one-on-one coaching calls with our Client 

Success Coach, access to Marketing Bootcamp presented by Ryan’s team, lifetime 

access to New Patient Avalanche, bi-weekly Q&A calls with Ryan, bi-weekly 

calls with Ryan’s team, monthly CA training calls, monthly Infusionsoft training 

calls, access to 3 LIVE IN-PERSON Mastermind events per year (venue fee still 

applies), Done For You print newsletter and Done With You book (one-time flat 

book fee applies). 

* It’s not uncommon for members to double, triple or quadruple their practices on this membership* 

To join contact: elizabeth@dcpracticegrowth.com 

- PLATINUM MASTERMIND - 

(application only) 

Our exclusive membership. This is LIMITED to APPROXIMATELY 10 MEMBERS 

per class who get to experience an INTIMATE and PERSONAL SESSION with RYAN 

and his mentors ALONE for 2 DAYS at least 3 TIMES A YEAR. ENROLLMENT for 

the Platinum Masterminds only happens ONCE A YEAR. 

To join the waiting list please contact: elizabeth@dcpracticegrowth.com 

- DONE FOR YOU ADVERTISING - 

This is one of our supplement services for our Inner Circle members, offering to do your 

Facebook, Google and Eventbrite advertising for you. We teach you the steps of setting 

up your ads in case you wanted to learn for yourself or we’re happy to run them for you 

full time. Our team runs ads for clients every single day! 

To find out more contact: daniel@dcpracticegrowth.com 

- FOUNDATION 

STANDALONE 

COURSES - 

Ryan’s hands-on webinar courses 

teaching you the lessons he’s learnt 

running his multi-million earningpractices 

featuring leadership and 

mindset insights, content creation, 

marketing, patient engagement and 

business financials. Take notes and 

prepare to have your mind blown! 

• NEW PATIENT AVA- 

LANCHE (6 MODULES 

PLUS BONUS SESSION) 

• CONVERSION ALCHEMY 

(5 MODULES PLUS BONUS 

SESSION) 

* To purchase a foundation 

standalone course you do not 

need to be an Inner Circle 

member* 

** Inner Circle members still 

need to purchase all foundation 

standalone courses prior to first 

module 

To purchase a foundation 

standalone course contact: 

elizabeth@dcpracticegrowth.com

RYAN RIEDER'S INNER 

CIRCLE MASTERMIND 

18TH & 19TH NOVEMBER 

REGISTRATION NOW OPEN 

DCPGMASTERMINDS.COM

Practice Growth Playbook Issue #38

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