Baby Drinks Market by Product (Baby Juice, Infant Formula,
and Baby Electrolyte), Application (Less Than 6 Months, 6-12
Months, 12-36 Months, and More Than 36 Months), and
Distribution Channel (Hypermarkets, Specialty Stores,
Pharmacy/Medical Stores, and Hard Discounter Stores)–
Global Industry Size and Forecast by Region (North America,
Europe, Asia Pacific, Latin America, the Middle East and Africa,
and the Rest of the World).
The growth of the market for baby drinks is attributed to the increasing number of working mothers across
the world. Furthermore, market development is boosted by an increasing number of middle-class homes
that can afford infant drinks as a result of population expansion.
Drivers and restraints:-
Parents avoid meals containing chemicals that have detrimental effects on the body, such as acrylamide,
which can cause cancer in children and newborns, since they want the finest nourishment for their children.
The presence of toxic chemicals in traditional meals consumed by children (pesticides, fertilisers, artificial
colours, sweeteners, and flavours) has a negative impact on the body. As a result, the emphasis has switched
to the use of organic baby goods.
Obtaining an organic accreditation is one of the most difficult tasks for businesses. For the production of
organic food, the United States Department of Agriculture (USDA) has strict regulations. The government
rules are followed for a variety of parameters, including soil quality, the use of additives, and insect and
weed control. Organic food generally cost 25-30% more than the conventional foods, which is a factor that
is restraining the market. These items are expensive because they necessitate pesticide-free storage, farmer
training, and post-harvest management.
Ever-improving distribution channels. Because of the rapid adoption of smartphones, the rise in m-
commerce sales, and the accessibility of payment alternatives, the online sales market is likely to grow at a
faster rate in the near future. Furthermore, organic food is often pushed by citing its advantages, such as
chemical-free and natural. Organic baby food purchased through supermarkets is the newest industry trend,
as these are easy to find and are likely to be near residential areas.
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Nestlé built a maternal and infant nutrition research and development centre in Ireland in 2019. The centre
will focus on scientific research to promote innovation in milk-based maternal and infant nutrition products
for the global market.
● Less Than 6months
● 12-36 Months
● More Than 36 Months
By Distribution Channel
● Pharmacy/medical Stores
● Speciality Stores
● Hard Discounter Stores
Impact of covid 19:-
Over the last few months, almost every industry in the globe has suffered a setback. This can be attributed
to major disruptions in their manufacturing and supply-chain operations as a result of numerous
precautionary lockdowns and other restrictions imposed by governments around the world. The same may
be said for the global market for Baby Drinks. Furthermore, consumer demand has decreased as people are
now more focused on removing non-essential expenses from their budgets since the general economic
situation of most people has been badly impacted by the outbreak. Over the forecast period, the
aforementioned factors are likely to weigh on the global Baby Drinks market's revenue trajectory. The
global Baby Drinks industry is likely to rebound as regional regulatory agencies begin to lift these enforced
● Mead johnson & company LLC,
● Meiji Holding Co.Ltd
● Dana Dairy Group Ltd
● Arla foods Ltd
● Abbott Laboratories
● The kraft heinz company
Hipp Gmbh & Co vertrieb KG