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Publisher
UiTM Cawangan Perak
Kampus Seri Iskandar
32610 Seri Iskandar
Perak, Malaysia
T 605 374 2772
F 605 374 2277
http://perak.uitm.edu.my
http://www.fssrperak.com
Editor-in-Chief
Dr. Shahrel Nizar bin Baharom
2020 COPYRIGHT RESERVED
REDEFINE BY UITM
All rights reserved. No part
of this publication may be
reproduced, stored in a
retrieval system, or
transmitted in any form or by
any means, electronic,
mechanical, photocopying,
recording, or otherwise,
without permission of the
copyright holder.
Editorial
Anwar Fikri Abdullah
Mohamed Izzat Mohamed Khalil
Azlan Zainal
Design
Mohamad Fareez Aidie Bin Abdullah
Siti Nurazlinawati Binti Saimi
Ain Nurrashidah Safura Binti
Murtazadi
Amir Razin Bin Mohd Nasri
Muhammad Zulhanif Bin Mohd
Andiaras
NurHannan Binti Anuar
Norhazila Binti Musthafa
The validity and authenticity
of content in every article
are the sole responsibility of
the respective author/s. Any
violations are entirely
responsible for the authors.
First Published in 2021
Project Coordinator
Azlan Zainal
01
What is PIXEL?
02
Forewords Speech by Head of Faculty
04
Welcoming Speech by
Graphic and Digital Media Coordination
06
Forewords Speech by Project Coordination
06
Forewords Speech by Project Coordination
13
Illustration Showcase
32
Corporate 1 Showcase
53
Corporate 2 Showcase
74
Pixel Members
78
Special Thanks
As per mentioned, a pixel is a small dot or square
that forms an image in a computer. So the question
is, why did we choose Pixel as our theme? To end your
curiosity, one pixel represents each one of us and
each one of us are equally important in order to form
an ‘image’ which in this case is our Degree Design
Exhibition. Another reason is because due to the
pandemic, we are coming to you digitally hence the
theme.
PIXEL by Redefine | 01
02 | PIXEL by Redefine
Dr. Zainuddin Md Nor
Head of Faculty
FSSR
UiTM Perak
Assalamualaikum W.B.T.
Alhamdulillah, with the blessing of Allah SWT, the most
Gracious and Almighty, the Faculty of Art & Design has
been given the opportunity to organize pixel by Redefine
13 2021, the graphic design exhibition showing designs
by our very own final year degree students. This
exhibition will surely present the best upcoming
designers and insightful leaders in the art and design
field.
With the best access to information and knowledge, the
future of art and design is in high incorporation with
the ever growing technology, creating endless
possibilities and nurturing the creative minds of this
generation.
To the graduates who will further their journey into the
creative industry and other future endeavors, I on
behalf of FSSR would like to wish the best of luck to
each and everyone of you. Our faculty would like to
congratulate all the students for the end of your degree
journey.
To the visitors of pixel by Redefine 2021, it is our
pleasure to welcome you to this virtual exhibition.
PIXEL by Redefine | 03
04 | PIXEL by Redefine
Dr. Shahrel Nizar Baharom
Coordinator Graphic and
Digital Media (AD111/AD241)
Faculty of Art & Design
UiTM Perak
Assalamualaikum and greetings to all visitors of pixel
by Redefine 13 2021.
All praises and thanks to Allah SWT may he light our
paths and guide us on our journey in life and here after.
In this current situation, I hope that everyone of us is
in good health. With His permission despite the
challenge posed by the Covid-19 pandemic, the Faculty of
Art & Design has managed to organized a virtual design
exhibition under Redefine named pixel.
With 30 skilled and young designers from illustration
and corporate majoring, these students will showcase
their projects and design virtually due to situation
faced. May the virtual exhibition goes well as planned.
I would also like to take this oppurtunity to
congratulate all students at the end of their struggles
in finishing their degree life. But journey does not end
here, it is only the beggining of your reality in
industry. I hope everyone excels in whatever they pursue
in life, whether in your future workplace or to pursuing
your studies.
Thank you and I hope you will enjoy this virtual graphic
design exhibition.
PIXEL by Redefine | 05
06 | PIXEL by Redefine
Azlan Bin Zainal
Project Coordinator,
Redefine 13
FSSR
UiTM Perak
Assalamualaikum W.B.T.
Alhamdulilah, all thanks be to be Allah SWT for his
Grance and Mercy in making Inddex programme a successful
one. Once again it is our pleasure to introduce our
students’ final year project. REDEFINE is an event that
is synonymous with final year students’ exhibition,
organized by the Graphics Design Department of
Universiti Teknologi MARA Perak Branch. For the very
first time, we are taking a proactive step by
collaborating with local and international virtual
exhibition that is participated by students from other
Public Institutions of Higher Learning from Malaysia,
Indonesia, pakistan, saudi Arabia & Bangladesh.
The world is changing and we are poised to take up the
challenges, taking creativity as the catalyst for the
transformation and innovation. REDEFINE not only gives
birth to graduates, who can fulfil the requirement from
the industry, but also fresh, young and creative
entrepreneurs who carry the name of UiTM. Theirs
presence, creativity and idea in this exhibition will
surely promote the standard and the quality of UiTM’s
students to a higher level.
I believe that this collaboration will be alble to
generate new prespective for future exhibition in
enhancing the quality in the design field. I hope the
outcome of this exchange of ideas and information will
provide an enriching and meaningful experience to all
exhibitors
The success of this exhibition depends greatly on the
contribution, time, commitment and dedication of all the
committe members. I wish to thank all participants in
making this exhibition a successful one.
REDEFINE ROCKS!!!
PIXEL by Redefine | 07
08 | PIXEL by Redefine
Muhammad Shafiq
PIXEL Project Manager
Good day everyone,
My name is Muhammad Shafiq I’m the Project Manager of Pixel by
Redefine 13. First of all, I would like to thank all my fellow friends
who have been helping out to make this project as successful as it
is. And also, to congratulate everyone, despite this pandemic
situation, we’ve strived through and manage to complete this virtual
exhibition and our final year project respectively.
I want to thank all of the lecturers. I would like to express my
sincere gratitude and appreciation for their consideration and
guidance for all of us. Especially Encik Azlan, Encik Anwar Fikri and
all the other lecturers who was involved in this virtual exhibition,
it wouldn’t be possible without all of your help. Also, to all the
other lectures that have been helping us to succeed in this project.
It is understandably very difficult as we have been going through
this Online Distance Learning since the early 2020, obviously we had
a little rocky start, but I am glad and grateful to where we are
standing or sitting here today. I am speaking for all of us when I
say that I hope this pandemic will come to an end so that everything
may be going back to the way it was before. That’s all from me. I wish
you all good luck and stay safe wherever you are.
PIXEL by Redefine | 09
10 | PIXEL by Redefine
DR. HISHAM DR. SHAHREL
DR. HANAFI DR. SHAHRUNIZAM
DR. MUHAMMAD MR. MOHD NOR
TS SOFI
PIXEL by Redefine | 11
MR. ANWAR FIKRI MR. AZLAN
MR. SHAHRIL
MRS. NADIAH
MR.
FIKRI
MR. IZZAT
MR. QUZAMI
12 | PIXEL by Redefine
PIXEL by Redefine | 13
017-4249954
_mshafiq
muhdshafiq0096@gmail.com
ZENITH
Gaming and mental health awareness during the COVID-19 pandemic.
Video games as a role of helping people who are living with mental illness by
providing a way to relax, connect with others and feel competent. Parents and
adults tend to overlooked that gaming could help a mental illness patient cope
with the isolation especially during the COVID-19 pandemic They are too afraid
of the fact thattheir children would be addicted and would result in a negative
consequence. Virtual gaming tournament and also a character illustration as a
mascot. A character that symbolises mental illness. Specifically the most cases
of mental illness during the pandemic. Which are : ADHD, anxiety and depresssion
011-35284812
anique_andy
muhammadzulhanif98@gmail.com
T-shirt Illustration as Medium to Spread
Standard Operating Procedure Covid-19
Hi, My name is Muhammad Zulhanif bin Mohd Andiaras, I am making 5 t-shirt illustration
base on 5 common Standard Operating Procedure Covid-19 such as wearing mask,
wash hand, sanitize, check temperature, check in MySejahtera before going in premise.
This project are start with writting research and online survey. The design are
based on teenager’s preference.
016-8509630
puyyyyyie
tpraidah@gmail.com
CHILDREN’S AWARENESS TOWARDS COVID-19
THROUGH ILLUSTRATION STORYBOOK
Since the outbreak of COVID-19, children are one of the most
affected from this pandemic. They can no longer going to
school and meet their friends. They were forced to stay at
home and wearing facemask when going outside. They are totally
reluctant to follow the given rules. This is because they do
not understand about this situation and do not aware about
COVID-19 virus. Therefore, to assist children to understand
and realize about COVID-19, an illustration storybook was
made according to children's preferences through surveys.
Illustration can improve children's understanding and assist
them to comprehend better. Children's preferences in making
this illustration story book is essential to attract children
to read this storybook and gain knowledge from it.
011-62135108
safuramurtazadi
safuramurtazadi@gmail.com
THE AWARENESS OF COVID-19 PANDEMIC THROUGH
ILLUSTRATION IMAGE ON MURAL AMONG SCHOOL
STUDENTS
This project is conducted to give awareness about COVID-19
toward school student and it is a collaboration with school.
This project can also be as a reference material in which it
could give important information to the students. Therefore,
by doing the campaign awareness, this could help students to
become more concern about the increase of COVID-19 epidemic.
Beside that, the practice of new norm in our life has changed
since COVID-19 disease spread in Malaysia. Apart from that,
this project will take this COVID-19 issue seriously on how
to prevent the spread of this disease toward school student.
For this mural, I will produce a series of murals or connected
to the next wall. So this mural will be a story on the wall.
Series Mural
Merchandise Item
Website
Banner
013-7973418
rosaanita445
rosaanita445@gmail.com
CHILDREN ILLUSTRATION BOOK CHARACTER
DESIGN FOR COVID 19 AWARENESS
CAMPAIGN
This final year project is a illustration book character
design for covid 19 awareness campaign and the title of the
book is COVID 19 on how to protect yourself? I choose to
design this book because lack of proper covid 19 awareness
medias for children, childhood as much as they would like and
might rebel against their parents and give them a rough time.
Children face anxiety about the negative impact of the
pandemic on their lives and their communities, and
uncertainty regarding the future .There is lot of awareness
about COVID-19 but there is still not enough for children to
help them understand the situation.
Logo
Illustration Storybook
Poster
Mug Sticker Keychain
E-book
Eraser
SITI NURAZ
LINAWATI
SAIMI
017-9324143
salina_saimi
salinasaimi1@gmail.com
THE AWARENESS OF WEARING FACE MASK
FOR CHILDREN
COVID-19 or it’s full name coronavirus is a disease caused by
a new coronavirus that appeared in China in December 2019.
COVID-19 is known can be severe, and some cases can lead to
death. The way the disease is that it spreads from person to
person. The purpose of this study is about the importance of
the use of face mask on children. Face masks can prevent the
spread of SARS-CoV-2 virus, especially since this spread can
occur from people who do not have symptoms.After that, the
project also studied how illustrations can attract children
to wear face masks, based on the study, most children are more
interested in illustrations. For me illustration is one of
their favorite design .
Main item
Product Logo
26 | PIXEL by Redefine
Merchandise
E-poster
E-book
Website
PIXEL by Redefine | 27
Y
014-2364254
pyqahmad
pyqahmad@yahoo.com
ILLUSTRATION BOOK FOR KIDS IN UNDERSTANDING
COVID-19 NEW NORM
The concept of this research basically is about the Standard
Operating Procedure (SOP) at the shopping centre during this
pandemic. Even during a pandemic, many people still living
their life as usual. So, this research going to give some
tips and ways starting from stepping out from house till the
end of shopping. In this research, there are several topics
will be include. The first one is the introduction about
corona virus itself. More likely a brief of corona virus.
Next topic isabout how does corona virus spread, through
what, and more. Furthermore, the topic is about how to
prevent this virus at any cost.
014-8464048
sofiyaaris
sofiyaaris@yahoo.com
THE ROLE OF TRANSIT ADVERTISING IN TRACKING
COVID-19 PANDEMIC COMMUNITY
Public transport was already one of the biggest issue for all
municipalities where people are highly concentrated at same
space at the time. With covid-19 pandemic and social
distancing consequences, mass transportation is actually the
main barrier for comfort and safety.
32 | PIXEL by Redefine
017-4620708
@aadamluqman
aredump0527@gmail.com
REPROMOTE KUALA KANGSAR
GOLF CLUB
Kuala Kangsar Golf Club in an old golf club that held in the
middle town of Kuala Kangsar that using old-style busness
which is open up a business and just wait for people to aware
your company when their pass by. The issue is they have no
storng corporate design, doesn’t have any social media
neihter website to approach people. For marketing plan, they
also having some lacks of extensive marketing plan that are
important to boost their business. I am going to recreate
their corporate identity so they will have a strong appearance
in public. Create variety of social media such as Facebook,
Instagram and Twitter to gain some attraction towards people
and lastly make a proper marketing plan that can be use to
longlast their sustainability in future.
Primary Logo
The goal of redifining the way of how the world learns
and adapt to the human experience, this logo are
represent the strong identity to this club. The true
image of this club in the same symbolizing the
resurrection of this famous club, it is also represent
the bold of the club itself.
Monogram
Our monogram consist of the
simple and elegant visual that
identify us.
Wordmark
The KUALA KANGSAR GOLF CLUB
wordmark is the important of the
appearance to the logo as the
experession of our club identity.
Color Specification
Hornet #FBAE41 C: 0% White #000000 C: 0% Black #FFFFFF C: 75%
R: 251 M: 35%
R: 255 M: 0%
R: 0 M:68%
Yellow G: 175 Y: 85%
G: 255 Y: 0%
G: 0 Y: 67%
B: 63 K: 0%
B: 255 K: 0%
B: 0 K: 90%
Typography
Times New Roman (Bold)
ABCDEFGHIJKLMONPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()_+;,./’\
0139150295
@Shemenie
amniafina1998@gmail.com
REBRANDING WHITE HOUSE CAFE
The White House Cafe is on of the most popular breakfast and
located at Kota Bharu, Kelantan. The current owner is Mr Siow
Boon Suan. This brand has traditional food and started
established a long time ago around 1980an. However, this brand
has a many various food traditional such as Nasi Tumpang, Nasi
Berlauk, Roti Titab and many more. So, I rebranded the white
house cafe in terms of adding stronger corporate items to
create a recognizable identity. Therefore, most of the
designs i chooseare minimalist and classic. I choose the
concept because white house cafe need to have its own
identity.
Logo
Pakaging
Menu Design
Food box and Wrap
Transportation
Cap
T-shirt
Apron
Staff Attire Signage Wall Signage Bunting
Media Social
Application
Website
Poster
Interior and Exterior
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011-40268162
rihn_mthzam
raihanmuthazam998@gmail.com
RE - BRANDING OF IKOBANA COURIER DELIVERY
SERVICES TO ATTRACT CONSUMERS 'ATTENTION
AND TRUST IN THE SERVICE OFFERED
In this final project, I chose one of the companies that
offers courier and delivery services, namely Ikobana service,
I have rebranded the company to be better known and trusted
with the service offered. The goal is to renew the identity
Ikobana company brand in order to attract the attention and
trust of consumers to the service offered. In addition, to enhance
the new brand identity in the market as well as analyzeelements
that are capable of attracting users to find out company brand
identity and provide a platform and items such as logos, packaging,
staff attire,stores, posters and marketing platforms are also
like engaging social media to make it more engaging and effective
for this branding to the audience.
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TRACK & TRACE
The iParcel system has now launched, click here to register for free!
Established in 2006, Ikobana Sdn Bhd is a company that provides courier services and delivery of goods
throughout Malaysia and abroad. With the tagline Simplified Courier Solutions, Ikobana is committed to
helping customers manage the delivery of their goods in an orderly and safe manner to reach customers.
To date, Ikobana has opened 37 outlets in Selangor, Kuala Lumpur, Putrajaya, Negeri Sembilan, Johor,
Terengganu, Kedah and Penang. Apart from courier services, Ikobana outlets are also equipped with bill
payment services, motor insurance, medical cards and various online services.
Our vision is to be a leading leader in courier
and freight forwarding services in Malaysia
by 2022.
Our mission is to provide the best, safe and
convenient courier service to customers who
trust us.
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Mobile: 01111580904
Fax: 03-6143 1310
Email: hello@ikobana.com
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huda.muani
huda2998@gmail.com
FYP:REBRANDING ON CORPORATE IDENTITY
OF HOT BURGER MALAYSIA
In this project, i did rebranding on corporate identity of
Hot Burger Malaysia. This brand have potential to go highger
level went they rebranding thier corpoarte idenitity.The main
item that i rebranding is logo, packaging, attire food truck
and vechile with which motocyle. I also did ads marketing
design such as social media ads, application and website,
billboard and led screen. The target audience of this project
is all genereation from age 5 until 55 year old because this
brand product suitable for every age
Food truck festival
Food truck, bunting,
motorcycle, blackboard menu
Staff attire
Packaging
Ads marketing: mall ads,led screen and billboard
Public transport ads: bus stop,bus,texsi,lrt
011-21966417
nurcehh_
aishahnur10@gmail.com
REBRANDING OF ARNOLD CYCLING CAFE
This project is to give a new identity to Arnold Cycling Cafe
and at the same time to attract people that have a high
pasion, love, and interest in coffee products. This branding
includes various changes especially in terms of
logo,packaging, shape, brand,copywriting, color, and
illustration. With the existence of this branding, Arnold
Cycling Cafe item will be the face of the concept of cycling
and coffee.
Logo
Cup
Paper Bag
Plastic Bag
Attire
Tissue
Dishware
Table Deco
Transportation
Exterior
Interior
Signage
Menu
Counter Table
Ig Ads
Fb Ads
Billboard
Neon Ads
Poster
Voucher
Website
Application
Banner
016-9781465
noorashikin_abdullah
ashikin60199@gmail.com
REBRANDING OF MOKTI’S ICE CREAM GULA APONG
Mokti's Gula Apong ice cream is an ice cream coated with apong
sugar. It is something unique and different from other ice on
the market, so the purpose of the rebranding is made on the
basis of strengthening the brand branding of Mokti's ice
cream Gula Apong ice and to be known by many, Mokti's Ice
cream already has 12 branches throughout Malaysia.
Logo
Packaging
Billboard & Poster
Uniform & Transport
017-5596473
naaziraramzi
naaziraaini29@gmail.com
REBRANDING OF POPCORN PRODUCT
(POPKONGILA)
In this final project, I have implemented a rebranding on the
popcorn product which is “Popkongila”. The purpose is to
renew the identity of the popkongila brand so that it is known
and has its own values and privileges so that it is known by
the public. In addition, to enhance the new brand identity in
the market as well as analyze the elements that attract the
audience to know the product brand identity and provide
platforms and items such as logos, packaging, staff clothing,
shop, posters and marketing platforms as well as
attractive
social media to make it more attractive and effective to this
branding to the audience.
Logo
Kiosk
Packaging
Spicy
popcorn
FALVORS FALVORS
G r en t ea
popcorn
D ur ians
popcorn
C ar amel
popcorn
FALVORS FALVORS
NEXT >
Application
Website
19.51
WELCOME!
MENU
LOG IN
Merchandise
Mascot
Office wear
Ads Marketing
Brochures Bunting Interior
Poster
Billboard
Exterior
010-3098231
nafeeshanasywa
nafeeshanasywa123@gmail.com
REBRANDING OF SYUKOR BURGER BRAND
It looks like Malaysia has its personal halal street burger
challenges among the burger stalls surrounding the Malaysia
as more and more stalls are coming out with more innovative
ways to promote their burgers. Intially, Syukor Burger has
always been all time favorites for either the young or the
elders. In order to stand out from the rest. This way, their
atties are less greasy compared to others. This method of
cooking was the sloppy burger style with homemade recipes.
This brand has different taste and come out with big patty
115g), premium bread and homemade saurce. The concept
introduced is the marketing is franchise business. Syukor
Burger was a franchise business that help people to increase
their income during this pandemic situation.Syukor Burger
have more than 400 plus stalls around Malaysia.
logo
Packaging
Welcome
Syukor Burger is preparing
you order. Please wait.
Total Payment RM 21.88
Delivery RM 3.00
Service RM 1.99
Tax RM 3.99
Syukor Burger is out for
delivey. Be prepared we
are arived for you.
Menu Regular Sets Add On
Quarter Pound
Beef 115kg
RM 6.90
Quarter Pound
Chicken 115kg
RM 5.90
Quarter Pound
Lamb 115kg
RM 7.90
Leave You Ranking Here
Leave you ranking to make sure that
you are enjoy our burger and
our fast delivery.
Menu Regular Sets Add On
STEP 1
Extra Patty
Beef RM 2.50
Chicken RM 2.50
Lamb RM 4.50
Cheese
RM 1.50
Egg
RM 1.00
Join us if you interesting with us.
Come and join us now !
Menu Regular Sets Add On
Smokey Beef
115kg
RM 8.90
Smokey
Chicken 115kg
RM 7.90
Smokey Lamb
115kg
RM 9.90
Menu Regular Sets Add On
Beef set 115kg
1Regular Burger
(Smokey/Original)
1Pepsi Can
(250ml)
RM 12.90
Chicken set 115kg
1Regular Burger
(Smokey/Original)
1Pepsi Can
(250ml)
RM 11.90
Lamb set 115kg
1Regular Burger
(Smokey/Original)
1Pepsi Can
(250ml)
RM 15.90
Cash On Delivery
Credit Card/Debit card
Visa/Master
Annex
Website
Apps
Banner
Syukor Burger
Delivery
ADDRESS FORM
<Payment Method
ORDER NOW
Choose Languange
Log in
or
SET LOCATION
Confirm if this
is your location
ONLINE
JOIN US
REGISTRATION
CONFIRM ORDER
Confirm
Flyers
Prepared Order
Out For Delivery
Rank Us
ONLINE
REGISTRATION
STEP 2
STEP 3
CONGRATULATION !!
10 - 15 Mins
5 - 15 Mins
SIGN UP
CONFIRM ACCOUNT
WELCOME TO
SYUKOR BURGER
TEAM !!
ads
Poster
Takeaway
items
ads
Menu
Menu (Cover)
Cafe
Staff attire
Name
tag
Exterior
view
Interior
view
016-5288906
nr.hzlaaa_
hazieylaa98@gmail.com
REBRANDING SENTUH WELLNESS
ON DEMAND SPA
Sentuh Wellness On Demand Spa is a digital platform that links
qualified wellness & beauty mobile service providers with
customers. Sentuh’s website and the newly launched mobile
application provide an end to end booking and management
system. Sentuh Wellness On Demand is being rebranded in terms
of corporate identity which is logo, packaging, staff attire,
vehicle, marketing side and also merchandise for this brand
such as lanyard, mug and also a paper bag. This project was
done because this services can generate interest in the
community and can go to a higher level with this rebranding.
Other than that, in this project i was used a nature concept.
Logo
Staff
Attire
Packaging
Social Media Posting
Website
Application
Led Screen
Mall Poster
Newspaper
Merchandise
62 076460826
EXPRE S
ARHOO
Order Deails
HOME
Ship By Date: 30-07-2021
Weight (kg):
Order ID:
62 076460826
Name:
Phone:
A dre s:
Postcode:
Name:
POD
I.C:
Signature:
EXPRE S
Easy, Secure & Fast Delivery
EXPRE S
ARH O
EXPRE S
Order Deails
Ship By Date: 30-07-2021
Weight (kg): 0.24 0 Order ID: 219725T1YKBD4T
Sender Details (Pengirim)
Name:
Phone:
A dress:
Postcode:
Recipient Details (Penerima)
Name:
Phone:
A dress:
Postcode:
POD
Name:
I.C:
Signature:
62 076460826
Order Details (Courier)
Easy, Secure & Fast Delivery
EXPRE S
HOME
62 076460826
Easy, Secure & Fast Delivery
019-3899898
ARHOO
Easy, Secure & Fast Delivery
019-38 9898
Easy, Secure & Fast Delivery
019-38 9898
Easy, Secure & Fast Delivery
019-3899898
EXPRE S
EXPRESS
EXPRE S
EXPRE S
013-9645074
nsuhaila_98
noorsuhaila310@gmail.com
BRAND AND VISUAL IDENTITY DESIGN FOR
KARHOO EXPRESS SDN. BHD.
I chose the title of this project because I
want to inform all audiences about the brand
and services offered because there are still
many who do not know Karhoo courier nowadays.
Therefore I have also made a product design
plan for visual identity to karhoo express
company in order to improve strengths on
brand identity among the designers are logos,
packaging, uniforms and business stationery.
In addition, the use of social media was
also modified in order to accurately identify
targets using Karhoo Express. With this,
karhoo express can grow well and be known
to many.
LOGO
ARHOO
EXPRESS
Easy, Secure & Fast Delivery
PARCEL
BOX
ARHOO
ARHOO
ARHOO
Order Details (Courier)
NKV-MAC
185 0
Postcode:
Recipient Details (Penerima)
NKV-MAC
0.24 00
219725T1YKBD4T
Sender Details (Pengirim)
Name:
Phone:
A dre s:
18500
ARHOO
ARHOO
ARHOO
Easy, Secure & Fast Delivery
Easy, Secure & Fast Delivery
Easy, Secure & Fast Delivery
ARHOO EXPRESS Karhoo
EXPRESS
Easy, Secure & Fast Delivery
Easy, Secure & Fast Delivery
Easy, Secure & Fast Delivery
019-3899898
EXPRE S
UNIFORM
VEHICLE
ARHOO
EXPRESS
ARHOO
EXPRESS
ARHOO
EXPRESS
ARHOO
EXPRESS
ARHOO
EXPRESS
ARHOO
EXPRESS
Home
APPLICATION
ARHOO
EXPRESS
Sign Up
Login
Later
WEBSITE
Express Delivery Servic x
ARHOO
Home
Service Join us About us Support Loggin Register Language 019 389 9898
Easy, Secure & Fast
Delivery
"We are a licensed Courier Company by MCMC. We specialize in SUPERFAST 1-3 HOURS
DELIVERY and FASTSPEED SAME DAY DELIVERY within Klang Valley. We also provides
extra services such as Pay On Delivery (Cash, Debit Card and Credit Card
Payment Collection).
Get Quote now!
019 389 9898
www.karhooexpress.my
ARHOO
ARHOO
EXPRESS
PIXEL by Redefine | 53
011-33080412
fareez.aidie
aidiefareez@gmail.com
CELEBRATE AT HOME
BY SECRET RECIPE CAKE & CAFE
:PARTY DELIVERY SERVICE
CELEBRATE AT HOME is an innovative service that delivers food
packages
for celebrations at home. It’s easy to use; it offers the
big diversity of meals typical of Secret Recipe; it provides quick
delivery and adds innovations to all the customer journey from
making an order to receiving a meal. That’s what the brand image was
based on. The services name presents a compilation of two
aspects: celebrate and home.
Primary Logo
Is a very valuable asset, the key building block of our identity, the primary visual element that identifies us. We
Alternative
Usage
Proposed
Version
Colour
must treat nicely. The signature is the combination of the symbol itself and our service name.
Monogram
Our monogram consist of a
powerful element envoking our
Minimum logo width
35mm is the safest
minimum size.
culture. It is a primary visual
element that identifies us.
Full Logo
Wordmark
The CELEBRATE AT HOME
wordmark is an important
expression of our brand identity.
Website Favicon
Usually save as an
icon at 16 px.
It should no way be distorted or
redrawn when applied to
communications. Because the
wordmark is such a recognizable
and highly visible brand asset, it is
vital that it is always applied
consistently.
Social profile image
Facebook, Instagram,
Twitter etc.
Main Colour
Greyscale
Colour Specification
Typography
Negative Logo Usage
Montserrat Bold
Maroon
Free Speech
Red
Carrot
Orange
Tangerine
Yellow
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
#6C0102
#D50102
#F06723
#FDC70C
1234567890
(.,:;?!/’”[]{}-_=+@#$%^&*)
Don’t Distort
Don’t Change Color
Don’t Add Other
Element
Don’t Use Drop
Shadow
Main & Support Item
Stationary
Food Packaging
Crew
Uniform
Livery
Website
Website
User Friendly App
Billboard
Magazine & Newspaper Brochure Merchandise
011-61410714
a_mirazin
razor555vanx@gmail.com
ANKI E-SPORT SERVICE
ANKI stands for All Network Kontext International from the
standpoint of viewers that like to enjoy themselves. The
excitement of E-sport, Kontex In international is a service
that was created for everything E-sport-related. This service’s
main target is to be able to create a platform for
e-sport fans and players from Malaysia to be able to use ANKI
as a platform to connect with the e-sport community, tournament,
event, and so on.
013-4909428
a.tenjyha
atenjyhaa@gmail.com
MEALS ON TRUCK, FOOD DELIVERY SERVICE
IN COVID-19 PANDEMIC
MEALS ON TRUCK is to support and help connect customers to
buy their favorites festival food in online during Covid-19
pandemic. This service can make it easier for everyone to
survive without spreading any disease. The special tagline is
‘Your Freshness and Craziness Delivered at Your Doorstep’.
Logo
logo mark
Meals
Truck
logo type
SYMBOLISM :
The LOGO has a trucK, SPOON, KNIFE AND FORK, and fast ICON that
symbolizes the food found on a moving truck.
TYPOGRAPHY :
The word of meals on truck is used to make it easier for the
audience to understand the brand OR SERVICE.
STYLE :
The logo is more easy to understand and attract the attention
of the audience.
COLOURs :
The color used on this logo are contrast such as YELLOW and
dark BROWN which are easy to read.
Typography
A B C D E F G H I
J K L M N O P Q
R S T U V W X Y Z
3C2415
C : 50 %
M : 70 %
Y : 80 %
K : 70 %
COLLEGE BLOCK 2.0
Colour
F9C627
C : 2 %
M : 22 %
Y : 94 %
K : 0 %
FFFFFF
C : 0 %
M : 0 %
Y : 0 %
K : 0 %
Alternative Usage
Meals
Truck
Meals
Truck
MINIMUM LOGO WIDTH
WEBSITE FAVICON
Meals
Truck
DO NOT RESIZE THE
DO NOT STRETCH
LOGO SMALLER
OR DISTORT
Meals
Truck
Meals
Truck
Meals
Meals
Truck
DO NOT CHANGE
DO NOT CHANGE
FONT / COLOUR
THE POSITION
Truck
Negative Usage
Meals Truck
every rm1 of your purchase
wi l be donated to selected charities
ch ose your favourite f od now
a l cake drink ice cream bergedil takoyaki chicken
your freshness and craziness delivered at your doorstep
Poster
Business
Card
Menu
Campaign
Application
Interface
Social
Media
Billboard
Merchandise
Voucher
Meals
Truck
download
our app now
Magazine
Transportation
City
Light
Meals
Truck
013-8814765
_wanizainal
wanizainal645@gmail.com
AN EXPLORATION OF THE IMPORTANCE IN BRANDING
SCOOPS DELIGHT
The purpose of An Exploration Of The Importance In Branding
Scoops Delight is to explore how good design is used to
enhance and communicate a brand’s image. This is because a
brand is a personality. The marketing and good design are the
most important tools that can effectively communicate that
personality of branding. The products and promotions will
present with the target audience more to advertising and will
illicit an emotional response that matches with the brand.
COLOR SPECIFICATION
TYPOGRAPHY
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Tekton Pro
ABCDEFGHIJKLMNOPQRSTU
VWXYZ
abcdefghijklmnopqrstuvwxyz
Presque
Normal
MAIN LOGO
Symbolism: The icon used is a scoops of ice
cream. An ice cream scoop is a half-bowl attached
to a long handle used for serving ice cream and
symbolize all about ice cream.
C : 2%
M : 99%
Y : 64%
K : 0%
C : 0%
M : 48%
Y : 0%
K : 0%
C : 67% C : 0%
M : 14% M : 33%
Y : 0% Y : 100%
K : 0% K : 0%
C : 0%
M : 0%
Y : 0%
K : 0%
ABCDEFGHIJKLMNOPQRSTUVWXYZ Tw Cen MT
abcdefghijklmnopqrstuvwxyz
Condensed
Extra Bold
NEGATIVE USAGE
Typography: It will promote feelings of class and
heritage, making us ideal when we want to create
a company that feels “established”.
Style: The image will be innovative, creative and
totally on trend. Modern designs make great ice
cream shop logos. They are also a great choice for
ice cream brand logos which appeal to those who
live in the moment.
COLOR VERSION
Do not resize
the logo
smaller than
35mm
Do not stretch
or distort
Color: The bright colors can make this logo a hit
with the younger crowd. It will grab attention
using colorful to attract the audience.
Do not add
other element
Do not reflect
the logo
sc opsdelight
2021
sc opsdelight
sc opsdelight
PACKAGING
BANNER
BUNTING
BILLBOARD
DIGITAL MENU
SOCIAL MEDIA
FACEBOOK INSTAGRAM WEBSITE
FLYERS
CHILLER
STAFF ATTIRE
MERCHANDISE
KIOSK
sc opsdelight
0138799822
nurfeesah98
feesah15@gmail.com
REBRANDING OF SOBELLA PRODUCT
Rebranding is the process of changing a company image,
whether it's in terms of its logo, name, symbol, or all of
these things. Brands that produce product quantity and
adopt the concept of brand exclusivity. Introduce and promote
this product on social media. The visual identity of
the brand is now in line with the marketing activities that
can be done. Look for value propositions the benefits of a
company’s product or service will be delivered, experienced,
and earned.Next,To provide them with inclusive
information and comprehensive knowledge related.
Sobella
Negative
usage
Sobella
Alternative
usage
Sobella
Colour
specification
Do not change
element position
Sobella
Do not change
the colour
Sobella
Minimum logo width 35mm
Sobella
Do not distort
Do not resize
the logo smaller
than 35mm
Merchandise icon
C : 22%
M : 100%
Y : 94%
K : 14%
C : 0%
M : 0%
Y : 0%
K : 100%
C : 21%
M : 38%
Y : 98%
K : 20%
Sobella
Social media profile image
Types of lipstick
Packaging
Packaging lipstick Packaging lipmatte Packaging lipgloss
Lipstick Lipmatte Lipgloss
Merchandise
Packaging box
Makeup brush
1-2 Pieces 3 Pieces above
T-shirt
Bottle termos
Social media
Makeup bag
Tote bag
Mirror
Bunting
Flyers
Website
Billboard
Poster
Booth
Display
design
(P.O.P)
013-5272252
nr.atiqahshafie
nuratiqahshafie07@gmail.com
REBRANDING BORO COCONUT COOKIES PRODUCT
In this project, I chose to rebrand Boro coconut cookies
product. The main reason I chose this brand is because I saw
the Boro product, which is kuih bangkit traditional cookies,
has high potential, but this product has some shortcomings.
Among the shortcomings is that they have no appeal in terms
of visual packaging. In addition, Boro packaging is also not
comparable to other famous brand products in Malaysian
market. I really hope that traditional cookies could outsell
just like any other snacks in market
TYPOGRAPHY
COLOR SPEFICATION
color version
Style: The logo style are themed
with simple traditional and easy
to spot
Colour: Icon shape colours are
yellow, orange, red and dark
purple and Boro typography with
yellow gradient colour.
Typography for traditional are
white with black stroke with red
ribbon asbackground and red
coconut cookies word.
ALTERNATIVE USAGE
NEGATIVE LOGO USAGE
Logo: The icon on the top of the
logo are merge from two symbols
which is a shape of boro biscuit
and coconut coir. Also using a
red ribbon under the icon to
highlight the theme.
Typography: Boro is their brand
and traditional coconut cookies
wordings are to tell people what
is the brand about or what are
they selling
Do not distort Do not resize Do not change
the logo Smaller the color
Do not change
the position
PACKAGING
KIOSK
PACKAGING
UNIFORM STAFF
ADVERTISEMENT
WEBSITE AND APPs
SOCIAL MEDIA
MERCHANDISE
LIVERY
LIVERY
014-3245499
einaa_fazlina
ieynafazlina66@gmail.com
CREATING A NEW TEAM IN ONLINE GAME
(E-SPORT)
This final project is related to creating a new team in
online games. Means the establishment of a new team in the
field of e-sports. The established team is (TriFire). The
letter T symbolizes team while Fire symbolizes courage and
perseverance. In this team, there are examples of logos that
are designed that are easy to understand. In addition, there
are several items and merchandise that support the
establishment of the established team. The colors used are
not too many but easy to remember.
Main & support items
Jersey & Mask
Joystick
Hoodie
Booth
Billboard Banner Wristband
YouTube Digital Ads Brochure
Registration Booth Cap Display ads
011-58715153
_izzahatirah98
izzahatirah5075@gmail.com
REBRANDING CONTAINER KEBAB BRAND
Container Kebab started in Malaysia towards the end of 2018.
Container Kebab started in a small room and the team is no
more than 4 people. A year later, Container Kebab have now 14
outlets in 4 cities and growing in Malaysia. To continuously
be innovative and localise with food culture for food
products. The continuous improvement in taste, varieties,
appearance, freshness and lower down cost of ingredients make
customers better in accepting the taste, affordable in price
and welcoming vibe, so that they can have delicious, hot and
diverse variety of meat rolls (kebab) every day, and fall in
love with Container Kebab
Logo Packaging Portable Booth
Kiosk
Staff Attire
T-shirt
Cap
APRON
Mask
Apron
Menu
Counter Menu Lighting Screen Menu LED Menu
Livery
Billboard
Poster
Banner
Bunting
Website
Social Media
Apps
0111-2965124
kdkhadijah98
sitikhadijahsidik98@gmail.com
SUSU SEGAR DAN DADIH PRODUCT REBRANDING
" Susu Segar dan Dadih" is a local product in Pasir Putih,
Kelantan.The name of owner fresh milk is Sukeri Mamat.I had
rebranding the new identity for "Susu Segar dan Dadih" product
such as a logo, packaging, design packaging, and new name
product.The new name product for 'Susu Segar dan Dadih" is
FRESHCO.My design logo theme based on splash milk and make a
shape of cloud.The style use is mark logos includes any
combination of images and word. And the colors used for
typography are blue navy blue, gradient of light blue, red and
white. Also used white outline to highlight Freshco font and
Splash milk.The design of packaging I used based on splash
milk.The Dadih just have a one flvours such as original
flavours.I had rebranding a new flavors for milk drinks and
Dadih.I add the Dadih flavor same with the milk drinks.
Logo
Packaging
PURPOSE COLOUR
VERSION
Original Greyscale Invert
COLOUR SPECIFICATION
C : 75%
M : 68%
Y 67%
K : 90%
C : 100%
M : 100%
Y 30%
K : 21%
C : 22%
M : 100%
Y 100%
K : 17%
Freshco logo was a combination of logotype
and a little bit visual image. Freshco font
was combine with a splash milk.
Typography
Font of Freshco is Harlow SH Solid
Style
The style use is marks logos. Combination
mark logos include any combination of
images and words.
Colour
The colour used for the typography are
blue navy blue, gradient of light blue,
red and white. Also used white outline
to highlight Freshco font and splash
milk.
ALTERNATIVE USAGE
Minimun logo with 35mm because
its is the safest minumun size.
Main Packaging
Secondary Packaging
C : 100%
M : 78%
Y 22%
K : 6%
C : 0%
M : 0%
Y 0%
K : 0%
Social Profile images, Twitter,
Instagram, Facebook, etc.
NEGETIVE USAGE
Product line Dadih packaging
Staff Attire
Advertisment
Billboard
Product
Poster
Product
Promo
p.w.p
Poster
Banner
P.w.p
Merchandise
Ground Promo
P.o.p
Vending
Machice
Delivery/
Ttransportatuion
Social Media
Kiosk Design
Exterior
Design
Interior
Design
Websites
014-8353681
the4shxz_
natasya.ayuni98@gmail.com
“KEROPOK CAP JUARA” PRODUCT REBRANDING
"Keropok Cap Juara" is also one of the snack products produced
by small and medium industries in Kelantan, Malaysia. This
product is an instant fish cracker product that has its own
uniqueness. This product is a local product and very popular
in Kelantan. In addition, this product is suitable for all
ages and can be taken anywhere. This product produces 2 types
of options flavor, the original taste and 'sambal sira'. But
these products also face problems in expanding their products
to market.
Logo
Packaging
STAND POUCH
CHIP BAG
CAN
Facebook Feed
Kit Set
Display Design P.W.P
(Purchase With Purchase)
Promotional Items
Staff Attire
BUNTING
PORTABLE BOOTH
Ground Promo
DISPLAY DESIGN P.O.P
Main Poster
Instagram Story
Flyer
Billboard
Social Media
Youtube Ads
Website Interface
Head of Faculty FSSR
Dr.Zanuddin Mohd Noor
Project Advisor
Dr.Shahrel Nizar Baharom
(Coordinator Graphic & Digital media)
Dr.Nur Hisham Ibrahim
Project Manager
Mr.Azlan Zainal
Vice Project Manager
Mr.Anwar Fikri Abdullah
Dr.Hanafi Hj Mohd Tahir
Mr.Mhd Nor Osman
Treasurer
Mrs.Nurul Nadiah Jamaluddin
Protocol & Invitation
Ts.Ahmad Sofiyuddin Mohd Shuib
Dr.Muhammad Abd Aziz Ab Gani
Publicity & Social Media
Mr.Mohd Shahril Abd Rashid
Mr.Muhammad Fikri Saidi Othman
74 | PIXEL by Redefine
Sponsorship & Fundraising
Mrs.Nurul Nadiah Jamaluddin
Accepting & Returning artwork
Dr.Hanafi Hj Mohd Tahir
En.Mhd Nor Osman
Special Duties
DR.Shahrunizam Sulaiman
Design & Publication
Mr.Mohamed Izzat Mohamed Khalil
Mr.Muhammad Fikri Saidi Othman
Mr.Mohammad Quzami An-Nuur Ahmad Radzi
Performance & Montage
Mr.Mohammad Quzaimi An-Nuur Ahmad Radzi
Mr.Muhammad Fikri Saidi Othman
Information & Communication
Technology (ICT)
Mr.Anwar Fikri Abdullah
Live Streaming
Mr.Mohamed Izzat Mohamed Khalil
Ts.Ahmad Sofiyuddin Mohd Shuib
E-Exhibition
Dr.Muhammad Abd Aziz Ab Gani
Mr.Azlan Zainal
PIXEL by Redefine | 75
STUDENT
Project Director
Muhd Shafiq Abd Satar
Vice Project Director
Nur Hannan Anuar
Secretary
Nur Nafeesha Nasywa Mohd Shahamiruddin
Vice Secretary
Nurul Huda Muani
Treasurer
Tuan Puteri Raidah Tuan Rosedi
Vice Treasurer
Rosanita Mohd Zain
Nur Syafiqah Ahmad
Design, Publication & Montage
Amir Razin Mohd Nasri
Mohamad Fareez Aidie Adbullah
Muhammad Zulhanif Mohd Andiaras
Ain Nurrashidah Safura Murtazadi
Siti Nurazlinawati Saimi
Norhazila Musthafa
Nur Hannan Anuar
ProtocoL & Invitation
Noor Ashikin Abdullah
Naazira Aini Mohamad Ramzi
Nur Nafisah Yusuf
Nuratiqah Shafie
Syarifah Sofiya Sayed Aris
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Promotion & Social Media
Muhd Shafiq Abd Satar
Nur Hannan Anuar
Siti Nurazlinawati Saimi
Ain Nurrashidah Safura Murtazadi
Sponsorship & Fundraising
Nor Syazwani Zainal
Nur Nafisah Yusuf
Nuratiqah Shafie
Naazira Aini Mohamad Ramzi
Noor Ashikin Abdullah
Live Streaming
Adam Luqman Abd Karim
Muhd Shafiq Abd Satar
Mohamad Fareez Aidie Abdullah
Amir Razin Mohd Nasri
Muhammad Zulhanif Mohd Andiaras
E-Exhibition
Siti Khadijah Sidik
Nur Aishah Ibrahim
Nur Amni Afina Makhtar
Natasya Ayuni Noorzelan
Nurul Huda Muani
Raihan Muthazam
Accepting & Returning artwork
Siti Khadijah Sidik
Nur Aishah Ibrahim
Nur Amni Afina Makhtar
Natasya Ayuni Noorzelan
Nurul Huda Muani
Noor Suhaila Mohd Zian
Activities & Sourvenirs
Nor Syazwani Zainal
Nur Izzah Atirah Mohd Fahruddin
Nur Fazlina Mohamad
Fatin Najihah Ahmad Tarmizi
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Internal Assessors
Dr.Hanafi Hj Mohd Tahir
Dr.Shahrunizam
Mr.Azlan Zainal
Ts.Ahmad Sofiyuddin Mohd Shuib
Mrs.Nurul Nadiah Jamaludin
Ms.Wan Nurul Izzati Muhammad Zulkifli
Mr.Mohd Nasiruddin Abd Aziz
Mrs.Intan Nor Firdaus Muhammad Fuad
Mr.Mohd khairul Nizam Ramli
Mr.Mhd Nor Osman
Mr.Syahrul Nizam Shaari
Mr.Ashraf Abd Rahaman
External Assessor
Mr. Saiful Bakhri Mohd Annuar
(Corporate Communications Manager)
Lecturers
Dr.Shahrel Nizar Baharom
Dr.Nur Hisham Ibrahim
Dr.Hanafi Hj Mohd Tahir
Dr.Muhammad Abd Aziz Ab Gani
DR.Shahrunizam Sulaiman
Ts.Ahmad Sofiyuddin Mohd Shuib
Mrs.Nurul Nadiah Jamaludin
Mr.Mohammad Quzaimi An-Nuur Ahmad Radzi
Mr.Mohamed Izzat Mohamed Khalil
Mr.Anwar Fikri Abdullah
Mr.Mohd Shahril Abd Rashid
Mr.Mohd Fikri Saidi Othman
Mr.Mhd Nor Osman
Mr.Azlan Zainal
78 | PIXEL by Redefine
BA(hons) Graphic Design 2021
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