CW Pastry Catalog_2021

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Nestled on the edge of a lush valley with the Alps standing proudly in the distance, Hero has its

humble beginnings in the small, picturesque town of Lenzburg, Switzerland. It was here where two

friends — Gustav Henckell and Carl Roth — joined forces to open up a local fruit and vegetable

conserve factory under the shadow of the Lenzburg Castle.

Founded in 1886, Hero has a long history of sharing nature’s bounty with the world. Henckell and

Roth captivated consumers by conserving the goodness they found in nature, and we pride ourselves

on continuing to carry that legacy into the future. We preserve fruit at its peak ripeness, which

transports consumers to the very instant in which the perfectly ripe produce was plucked fresh

from the orchard, meadow, or feld. This was the way it had always been done, and it is the way it

will always be done. We want to bring this heritage to today's consumers who share Hero’s love of

naturally good food.

Over the past 130 years, Hero has grown from the small Swiss factory into the premier producer

of Preserves, Fruit Spreads, Baking Jams, Gels, Glazes, Finishing Dessert Sauces, and Highly

Concentrated Fruit Paste Compounds. Hero services over 250 million customers in 30 countries,

making us a global leader in this industry. The Hero product line is High Fructose corn syrup free,

Gluten Free, Non GMO, Kosher Certifed, Halal Certifed, and is the choice of Chefs, Pastry Chefs and

businesses in the food service industry who want only the fnest taste and premium quality for their

customers. With a precision rivalling that of Swiss watch makers, Hero wants you to enjoy Swiss

Premium Quality, wherever you are.

To experience the Hero products for yourself, please visit herofoodservice.com

or contact info@herofoodservice.com to request your free Hero samples.


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