Waikato Business News August/September 2021

production3

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

AUGUST/SEPTEMBER VOLUME 29: ISSUE 8 2021 WWW.WBN.CO.NZ FACEBOOK.COM/WAIKATOBUSINESSNEWS

Zero to Xero

On

July 3, 2021, a voice-activated

accounting service, Tania.ai went live in

New Zealand, Australia and the United

States, a dream come true for a small Kiwi

company and its employees, including

Wintec IT graduate, Elysia Wanakore.

This Waikato-born virtual assistant and

her creators are ready to help millions

Ngāruawāhia-based

Wanakore, (Ngāti

Maniapoto) a single

mother of six and grandmother

of four, had five children

living at home when she

decided that for everyone to

do well, she had to lead.

She’d held a few factory

jobs, worked in hospitality

and a seafood outlet, but she

wanted more, so she signed

up for tertiary study with

her sights set on a degree in

Information Technology (IT).

“I felt like a Jack of all

trades and a master of none.

So before I started my degree

at Wintec, I sat my kids down

and said, ‘this is what I have

to do, it’s not forever, it’s a

three-year journey and I’m

going to need your help to

get through’. I wanted to set

an example and prove that

just because I am a single

mum, that was not the path I

intended to be on forever.”

I love taking on

whatever I can

and working to do

things differently.

There is always

an opportunity to

learn and everyone

at Tania.ai brings

something different

to the table.

Her journey into the online

world started at Te Wānanga

o Aotearoa on a basic Level

2 computer course before she

enrolled at Wintec to study a

Bachelor of Applied Information

Technology.

Celebrating the launch of Tania.ai to world, CEO Donnamaree Ryder (centre) and chief customer

officer and Wintec IT graduate, Elysia Wanakore (centre right) are surrounded by whānau. Continued on page 3


2 WAIKATO BUSINESS NEWS August/September 2021

Bayleys Waikato Commercial team

more than doubles its market share

The Bayleys Waikato commercial team are

riding the crest of a wave of industrial and

business development in the Waikato.

Bayleys Waikato Commercial

Manager,

David Cashmore, says

his team has increased business

by 63 percent over the

past four years.

What is more the team has

more than doubled the company’s

Waikato market share.

At least part of that, Cashmore

says, is down to growth

of the number of agents on

the team, and more specifically

some very high performing

team members who have

established themselves as

leaders in the industry.

“With our three commercial

offices in Ngatea, Cambridge,

and Hamilton, as well

as our commercial property

management and commercial

valuation services, we are well

placed to service all client

needs in the Waikato.

“It is noteworthy that we

have been the agency of choice

for many recent and current

key Hamilton projects including:

the retail and hospitality

aspect of Union Square in the

central city; the four Te Awa

Lakes super lots; WTS Industrial

units; 232 Ellis Industrial

units; Bristol Place industrial

units; and Earthmover Industrial

units, just to name a few.”

Cashmore says investor

interest in Hamilton and its

surrounds is being driven by

the region’s geographical location

in the “Golden Triangle”

of the Bay of Plenty, Waikato,

and Auckland.

This exciting

project received

a very positive

response from the

marketplace and has

achieved an outcome

that exceeds all

expectations.

“The triangle region, with

57 per cent of the country’s

building consents in the year

to March, and an annual

growth of 10.5 percent since

2010, has on average outpaced

the rest of New Zealand’s

performance of seven

percent over the same period.”

Cashmore notes the steady

rise of commercial consents

over the last decade reflects

the fact the region has been

identified as an economic

hotspot for the country.

Massive investment by

local and national governments

is now falling into place,

he says, noting the imminent

completion of the $45-million

Hamilton Ring Road

and the $2-billion Waikato

Expressway.

“As well, the 490-hectare

Ruakura Superhub, the $1-billion

Sleepyhead Estate, and

the 8,400 houses planned for

Peacocke’s residential estate

in Hamilton’s south all point

to a city and region that is on

the move.”

Recently Bayleys was chosen

to sell the Te Awa Lakes

Superlots which offers more

than 31,000 sqm of land.

Cashmore says the Superlot

offer represents an exciting

opportunity for developers and

builders to secure a foothold

into Hamilton's first mixeduse

master planned community.

The development offers a

strategic location in a growth

corridor alongside the Waikato

River with ready access to the

State Highway 1 arterial, and is

close to employment precincts

and existing public amenities

as well as innovations, including

a dedicated cycleway and

Te Awa Lakes

proposed adventure park.

The 90-hectare, threephase

development of Te Awa

Lakes is situated on Perry’s

old sand quarry at Horotiu.

The Bayleys team put up the

development’s four superlots

for sale, individually or in any

combination. It is envisaged

each superlot will manage at

least 200 homes with a masterplan

identifying mixed-use

development with retail shops,

a community centre and the

opportunity for including over

1800 homes.

“This exciting project

received a very positive

response from the marketplace

and has achieved an outcome

that exceeds all expectations,”

Cashmore says.

Further evidence of the

team’s success is evidenced

in the successful marketing of

the WTS Tasman site in north

Hamilton’s highly sought-after

Te Rapa Gateway industrial

precinct.

The flexible, well-conceived

complex of 11 architecturally

designed units suited

to work, trade from, and/or

storage solutions, sold out

off plan. Cashmore noted the

project saw very high demand

from both owner/occupiers

and investors and all 11 units

are now under contract. The

development is due for completion

in mid-2022.

Cashmore said he felt privileged

to be working with some

of our region’s most visionary

developers in the best city in

New Zealand.

“And that privilege extends

to leading the Waikato Commercial

team where every

day I am surrounded by positive,

motivated and hardworking

agents. The future

for commercial property

looks very exciting!”

YOUR LOCAL EXPERTS IN

COMMERCIAL

Get in touch with the team today

07 834 3232 | bayleys.co.nz/waikato

SUCCESS REALTY LTD, BAYLEYS, LICENSED UNDER THE REA ACT 2008

Residential / Commercial / Rural / Property Services


WAIKATO BUSINESS NEWS August/September 2021

3

From zero to Xero this Waikatoborn

virtual assistant and her

creators are ready to help millions

From page 1

“Back then I didn’t have an

active email or know how to

use one, like I do now. I knew

my kids were growing up and

they were going to be doing

stuff online and I wanted to

be able to help them, so I

had to go back into learning

mode.

“At Te Wānanga o

Aotearoa, I met up with

other tauira and we quickly

became whānau. I was basically

a sheep and I followed

them. There were four of us

that continued to Wintec.

Without them, that journey

would have been really hard.

But as a whānau, we supported

each other through our

school mahi and our crazy

home lives. I know for a fact

I couldn’t have done it without

them and I am so grateful

to have journeyed together on

the same waka.”

At Wintec, her whānau

found support through the

Māori Achievement team

and Blaine Rakena, officially

Team Manager at

Wintec Centre for Information

Technology and unofficially

referred to as “Uncle”

by the group.

“Elysia was one of our

mana wāhine who, like many

of our mature Māori students,

wanted to provide a better life

for her and her whānau and to

change her course to be financially

self-sufficient. Her

tenacity, commitment and

dedication showed continuously

throughout her studies

with us here at Wintec,” says

Rakena.

“I’m so proud of her and

what she has done.”

A turning point for Wanakore

was landing an internship

at Vexecute, a Māoriled

company that developed

Tania.ai a voice activated

reporting assistant.

In March 2021, Wanakore

graduated from Wintec with a

Bachelor of Applied Information

Technology and landed a

job as Chief Customer Officer

at Tania.ai.

“I love taking on whatever

I can and working to

do things differently. There

is always an opportunity to

learn and everyone at Tania.

ai brings something different

to the table.

“I enjoy learning and

feeling accomplished. Study

was tricky for me as there

was a lot of reading, and

programming math without

The answer is

finding what people

are good at, so I try

to match interns

with areas they

will excel in. If they

land in an area that

makes their heart

sing – that’s the

magic, and then we

all get results… if

they fail, then we

fail.

numbers….don’t get me

started... I’m more of a

hands-on learner, meaning, if

you just show me, I will learn

easier and faster.”

Wanakore’s first task as an

intern at Tania.ai was to build

a skill for Alexa, Amazon’s

voice-based AI-powered

digital assistant app called

‘Know your numbers’. Now,

as Chief Customer Officer,

she is working on the company’s

CRM setup (an inbound

marketing and sales platform)

and Customer Support

Model.

“I have been assigned to

be our ‘Customer Guru’ and

am currently setting up a

webinar campaign for Tania.

ai. I’ve never done any of this

before, but I will do it, one

foot in front of the other, and

I will get there because the

team is so supportive.”

Tania.ai is the brainchild

of Vexecute and Tania.ai

CEO, Donnamaree Ryder,

who wanted to give back

to whānau and the business

community, by replicating

her skills into a virtual assistant

for small-medium businesses.

When her passion

to help small and medium

organisations understand

their financials got the better

of her, Ryder gave up

her day job as Project Manager

at Fonterra. Her dream

was to create a world-leading

voice-activated personal

reporting assistant. By supporting

Wintec and University

of Waikato IT students

with work experience, she’s

achieved it, while sharing

her knowledge and creating

opportunity along the way.

“The answer is finding

what people are good at, so I

try to match interns with areas

they will excel in. If they land

in an area that makes their

heart sing – that’s the magic,

and then we all get results…

if they fail, then we fail.

“Elysia had never developed

a voice app before, but

she has now built a voice-activated

learning portal.”

Ryder who is from the

Waikato and based in Hamilton,

is no stranger to a challenge.

She is the first Māori

to graduate with a master’s

qualification in Finance from

Victoria University and is

excited most of her staff are

Māori too.

“I am passionate about

Māori in business, but only 2

percent of our tech workforce

are Māori. Tania.ai shows we

have the capability within our

own people.”

Wanakore says: “I could

never have imagined myself

being where I am now, I didn’t

even finish high school".

“I might be the first in

my family to have a degree.

They probably thought I’d

be the last one with all my

children. Thanks to my

friends and whānau, it was

made possible.”

PUBLISHER

Deidre Morris

Ph: (07) 838 1333

Mob: 027 228 8442

Email: deidre@dpmedia.co.nz

EDITOR

Ph: (07) 838 1333

Email: editor@dpmedia.co.nz

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Email: olivia@dpmedia.co.nz

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Please contact:

ADVERTISING ACCOUNT

MANAGERS

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Mob: (021) 090 52601

Email: penny@dpmedia.co.nz

ELECTRONIC FORWARDING

EDITORIAL:

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editor@dpmedia.co.nz

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25 Ward Street, Hamilton

Ph: (07) 838 1333 | Fax: (07) 838 2807

www.wbn.co.nz

When it’s time to sell, talk to the team who get results.

Call us today for a no obligation business appraisal.

Joinery Business

Hamilton

SOLD

IN AUGUST 2021

Fuel Retail & LPG Distribution

Central North Island

UNDER

CONTRACT

Security Business

Waikato

Property Services

Hamilton

This business comprises of sales, manufacture

and installation of bespoke joinery products.

EBPITD of over $700k per annum.

A well established business operating under two

leading brands. Ideal location and total revenue last

financial year just over $6M. A new long term lease

wll be offered.

Currently run under day to day management by a

highly skilled operations manager and fully staffed.

Strong reputation with several repeat clients.

An established business with contracted revenue,

good financials, staffing structure and Hamilton

premises, providing services to residential clientele.

Price $1,850,000

Price $1,670,000 + SAV

Price 549,000

Price $1,200,000

Graeme Finch

027 495 3413

Scott Laurence

027 473 5425

Greg Dunn

027 293 0377

Greg Dunn

027 293 0377

Tony Begbie

029 200 6515

Ref 32121

Ref 32558

Ref 32751

Ref 32768

Hamilton Self Storage

FHGC

Service Station - Fully Managed

Waikato

Combine Income & Lifestyle

Business Waikato

Chicken Broiler Business

Taranaki

A well set up, secure, resource consented facility,

located just south of Hamilton city on SH3.

Potential to add more internal storage units.

An established fuel and retail site (land and buildings

not included), quality improvements, great location,

good staff team and delivering a healthy EBPIDT.

A unique & established, “work from home”

business that is able to be successfully operated

by one working owner, or even better, a couple.

Supplying Tegel Foods Limited, commercial

chicken broiler unit and lifestyle property with

4 grower sheds on approx. 3.1752 hectares.

Price by deadline expression

of interest

Price 1,750,000

Price $375,000

Price on Application

Tony Begbie

029 200 6515

Tony Begbie

029 200 6515

Scott Laurence

027 473 5425

Geoff Pridham

0272 321 516

Ross Christensen

0204 051 0527

Ref 32780

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NORTHLAND | AUCKLAND | WAIKATO | BAY OF PLENTY | ROTORUA-TAUPO | HAWKES BAY | MANAWATU | WELLINGTON | NELSON | CANTERBURY | QUEENSTOWN | OTAGO

Licensed REA 2008


4 WAIKATO BUSINESS NEWS August/September 2021

Real estate agents go

digital to cope with Covid

uncertainty

Real estate agents are turning their

businesses digital as they adjust to Covid

uncertainty. The switch is paying off for

many with Hamilton agents Lodge Real

Estate selling nearly $17.5 million worth of

property at online auctions during the first

week of New Zealand’s level 4 lockdown.

Managing director, Jeremy

O’Rourke, said

the Covid pandemic

was forcing the real estate

industry to innovate quickly

and reassess its traditional

face-to-face approach to selling

property.

Agents are navigating

social distancing rules for

house showings by taking

more video so they could

offer virtual viewings.

They are also holding auctions

entirely online and managing

paperwork digitally using

programmes like DocuSign.

“This lockdown was entirely

different from April last year.

“Buyers and sellers are

much more comfortable transacting

online and real estate

agents have learned so much

since the first lockdown in 2020

where the market became very

subdued.

“I believe this pandemic

is a time of reckoning for our

industry.

“The nimble will innovate,

embrace digital and thrive

while the staid, traditionalists

risk being left behind.

“If weekly print advertising

and in-room auctions are still at

the forefront of your business

model as an agent, this lockdown

needs to be a wake-up

call.”

In the first week of level 4

lockdown, which started on

August 17, Lodge Real Estate

conducted 17 auctions online,

attracting 71 bidders who

offered 267 bids.

The online auctions were

watched by 1509 people, as a

total of $17,475,500 worth of

property was sold.

In total the 17 properties

sold for $912,000 above the

reserves.

“People are used to Zoom

and Skype and Microsoft

Teams.

“Buyers and vendors have

both adjusted to it easily during

this lockdown. We’re using

DocuSign to manage documentation,

and everyone is comfortable

transacting virtually,”

Jeremy said.

Agents conscious of the

potential for further lockdowns

were placing more emphasis

on video to market properties

so they could still show buyers

through listings.

“And Lodge has experienced

buyers who had bought

property without physically setting

foot inside it,” Jeremy said.

Virtual tours, 3D walkthroughs

and drone footage

were being used to show

properties.

Figures from Realestate.

co.nz showed the number of

listings featuring a video was

up eight per cent between April

1 last year and August 28 this

year, when compared with the

period from November 1, 2018,

to March 31, 2020.

The figures showed video

had increased in every region,

except the West Coast.

Southland had the highest

number of video listings, with

22 percent of listings including

a video. It was followed

by Canterbury and Waikato on

18 percent, and Central Otago/

Lakes District and Manawatu/

Whanganui on 17 percent.

“It’s indicative of how the

industry has changed, not just

from the seller’s point of view,

but from the buyers’ point of

view also,” said Jeremy. “The

digital space is something we

are comfortable with now and

as agents we are asking, what

are we trying to achieve and

convey and how does that work

digitally?”

He said, however, that it was

not as simple as switching what

Jeremy O’Rourke

you do in person as an agent to

doing the same thing online.

For instance, he said online auctions

were vastly different from

those run in auction rooms.

“As an auctioneer myself,

I find you have to constantly

be thinking about the audience

and understand the nuances

of how everything is being

viewed and heard on the other

side of the screen in that online

environment.

“For instance you can’t have

any downtime or silence in an

online auction because people

will become frustrated and

tune out.

“The auctioneer must constantly

adjust and fill any gaps

to create a continual, positive,

fast-paced atmosphere. It’s an

entirely new skillset for us,”

Jeremy said.

In the last week of August,

as New Zealand moved to level

3, Lodge sold a further four

houses at online auctions, with

11 bidders placing 65 bids.

The average sale price was

$927,750 and a total of $3.711

million worth of property

was sold.

CoreLogic released August

house price data last week

revealing the average house

price in Hamilton fell in value

by 2.8 percent over the month,

and 0.5 percent over the quarter,

to $782,774.

While there was a slowing in

the market which always came

over winter, Jeremy said as

spring started there had been a

lot of activity with people seeking

pre-listing kits and requesting

home appraisals.

In total Lodge Real Estate

agents sold 86 houses in August

with a median house price of

$860,000. This compared with

124 sold by Lodge Real Estate

in August 2020 at a median

house price of $683,000.

Council backs 35 community

projects with funding

Congratulations to the

35 community groups

from across the Western

Bay of Plenty who have been

granted a share of $140,000

from Council’s Community

Matching Fund. To be eligible

for funding applicants must

‘match’ Council’s financial

contribution, but unlike many

other funds, the Council’s fund

values volunteer hours and

in-kind support equally with

cash donations.

Council’s Community Manager

David Pearce says, “Community

groups are vital to our

way of life in the Western Bay.

These groups do incredible

things for our people and our

environment and don’t make a

fuss about it.”

The current COVID

response is a great example.

Groups like the Pacific Island

Community Trust and the Katikati

Community Centre, have

become the frontline of support

for those in need.

“We’re proud to support

them to do what they do best,

and spread the benefits of this

fund as far and wide as possible,”

says David.

Each year $40,000 is

dedicated to environmentally

focussed projects. This year

includes the Wai Kokopu community

group, who will use

their cash grant to purchase

native plants for Te Waihi

estuary to enhance the riparian

margin.

Other funded projects

include assisting the Waihī

Beach Events and Promotions

group to install accessibility

mats and improve beach

access for all. The Te Puke

Gymsport will be funded to

run another year of their coaching

education programme, and

the Pukehina Residents and

Ratepayers Association will

also receive funding to install

mara kai (vegetable gardens)

and orchards, improving their

overall resilience.

This is the fifth year of the

community-matching fund

and it remains popular, with

demand from community

groups exceeding available

funding.

A panel of staff and Council

members consider each

application according to a set

of criteria to ensure fair and

objective results.

BEWARE OF FOREIGN IMITATIONS.

There’s no shortage of great ideas in New Zealand.

But for an innovative bunch, we’re not the best at

realising the full potential of our innovations, particularly

when exporting them.

At James & Wells, we can identify your competitive

edge, offer business strategies for specific markets and

help you own and leverage your intellectual property to

ensure no one steals the fruit of your labour.

www.jaws.co.nz | +64 7 957 5660


WAIKATO BUSINESS NEWS August/September 2021

5

FIND YOUR

OFFICE AWAY

FROM THE

OFFICE.

LODGE.CO.NZ


6 WAIKATO BUSINESS NEWS August/September 2021

Confidence takes a tumble in latest

Waikato Rapid Sentiment Survey

A recent survey conducted among 504

businesses in Waikato indicates business

confidence has fallen sharply in the latest

lockdown, with Net Confidence in the

economy declining to -20 percent from

+3% in March this year, but still better than

the -31 percent during the August 2020

lockdown.

Te Waka chair, Hamish

Bell says: “The latest

lockdown is delivering

a huge reality check for many.

But while the trend is backwards,

confidence is not as

low as it was during last year’s

lockdowns, suggesting the

economy is in a better place to

handle the challenges thrown

by Delta,”

He added: “But we must

remain cautious as things are

moving fast and the impact of

an extended lockdown period

could be material.”

Net confidence in the

Waikato economy is more positive,

but has also declined to

-2 percent from +11 percent in

March (-14% in August 2020).

Businesses are also less

confident about their sectors,

with net confidence at -9.6

percent (+11% in March). But

when it comes to respondents’

own businesses, confidence

is positive at +4 percent - but

well off the +34 percent in

March and better than the -17.5

percent in August 2020.

Bell also noted: “The gap

between sentiment towards the

‘general economy vs own business’

highlights the uncertainty

but suggests businesses have

some confidence in managing

their own situation.”

“Eighty six percent indicate

a negative impact of the

lockdown on their businesses,

with less than half saying the

impact is major. More than 11

percent are expecting a positive

impact. 60 percent are

making changes in response to

the lockdown and 22 percent

say those changes are major.”

Bell added: “Waikato businesses

have recovered strongly

since the first lockdown,

with growth bolstered by the

Auckland-based businesses

and workforce relocating to

Waikato to take advantage of

more affordable housing, better

education and the lifestyle

that the region offers.

“That relocation shift is

accelerating, offering a beacon

of light for the Waikato

economy.”

When asked about the challenges

facing business, companies

are focused on staffing,

supply chain and ongoing

uncertainty; with smaller businesses

emphasising loss of

customers and cashflow.

“Concerns around staffing

and supply chain are palpable,”

noted Bell, adding: “Despite

significant growth, businesses

are struggling to find staff; and

supply chain constraints are

causing major delays and massive

cost increases, resulting in

margin and cashflow pressures

for business.”

He added: “Small businesses

could be hit the hardest

by this lockdown. Without the

buffer that bigger businesses

can maintain, the management

cashflow is likely to become a

growing issue.”

“Seventy eight percent of

those surveyed indicated that

they have or expect to apply

for wage subsidies.

“When asked about other

support required, a third

require support with business

strategy, marketing and

business continuity planning

respectively.

“Surprisingly, only 21 percent

need help with HR – low

given the tight labour market.

A quarter require support with

digital enablement - surprising

given the lessons of 2020

– though this links well to the

Government’s Digital Boost

programme.

Small businesses

could be hit the

hardest by this

lockdown. Without

the buffer that

bigger businesses

can maintain,

the management

cashflow is likely to

become a growing

issue.

“Digitisation of businesses

is accelerating and will be critical

in lifting productivity,”

added Bell.

Waikato is well placed to

take advantage of the move

towards online purchasing

with the development of integrated

distribution hubs at

Ruakura and Tokoroa linking

the Port of Tauranga and Auckland

- attracting a myriad of

manufacturers and distribution

centres to Waikato.”

The survey had responses

from 504 businesses across a

wide range of sectors.

A third of those surveyed

had revenues of 20 employees.

Two thirds were located in

the centre of the region (Hamilton,

Waipā, Waikato District),

a quarter were from the east

(Thames Coromandel, Matamata-Piako,

Hauraki); and

the rest were from the Southern

part of the region (Taupo,

Ōtorohanga, South Waikato,

Waitomo).

Exporting to Aus…

trade mark tricks and

a copyright catch

Are you thinking of

exporting to Australia?

Got your IP rights

in order? Not yet? Well, don’t

leave it too late because ‘she’

might not be right if you do.

While Australia’s IP laws,

rules and processes are for the

most part identical or very similar

to New Zealand, there are

key differences which exporters

should be aware of, and

seek advice on, when planning

the growth of their business.

This article focuses on

the areas of Australia IP law

that I most commonly advise

aspiring exporters on in my

legal practice: trade marks and

domain names, and design and

copyright.

Trade marks

and domain names

As in New Zealand, rights in

trade marks (typically brand

names and logos) in Australia

INTELLECTUAL PROPERTY ISSUES

> BY BEN CAIN

Ben Cain is a Senior Associate at James & Wells and a Resolution

Institute-accredited mediator. He can be contacted at 07 957 5660

(Hamilton), 07 928 4470 (Tauranga) and benc@jaws.co.nz.

are acquired through use and/

or registration. Registered

rights are best, as they give

exporters rights across Australia

as a whole – unlike usebased

rights which are usually

geographically limited in

scope; that is, they are limited

to the city/state in which you

sell goods are sold.

Registered rights in brand

names are also best for two

reasons: first, because your

brand name will be protected

regardless of how it appears

in graphic form (including a

logo); and, second, because, as

I talk about shortly, they enable

exporters to register a com.au

domain name for their Australian

business (if they want to

register such a domain name).

Some exporters may not

be able to register their brand

names as word marks because

they descriptive or generic, in

which case obtaining registration

for a logo mark is better

than no registration at all.

Other exporters may not

be able to register their brand

names because someone else

is already using or has registered

an identical or similar

trade mark in Australia. If you

find yourself in that boat, you

should investigate what your

options are before making any

decisions.

Registered trade mark

rights are particularly important

in Australia if aspiring

exporters are considering

operating a designated Australia

website under a com.au or

net.au domain name. This is

because to register a com.au or

net.au domain name, there are

certain eligibility criteria under

the ‘.au Domain Administration

Rules: Licensing’ (‘the

Rules’) that must be met:

• Firstly, the person applying

to register a com.au or net.

au domain name must be a

commercial entity;

• Secondly, the domain name

applied for must be a match

of, for example: the person’s

company, business,

statutory or personal name;

an acronym of the person’s

company, business, statutory

or personal name; a

match of the person’s Australian

Trade Mark (noting

that ‘Australian Trade

Mark’ means either a pending

trade mark application

or a registered trade mark

that appears on IP Australia’s

trade mark database);

or a match or synonym

of the name of a service

that the person provides or

goods that the person sells

(whether retail or wholesale).

In practical terms, the simplest

way for an aspiring exporter to

be eligible to register a com.

au or net.au domain name is to

have filed (and had published

on IP Australia’s database) a

trade mark application for their

company name or their service

or product brand name.

As the criteria above indicate,

however, the desired

domain name must be an exact

match of the words which are

the subject of the Australian

Trade Mark application or registration

(noting that the definition

of ‘match’ in the Rules

excludes commercial status

identifiers like ‘Limited’,

punctuation marks, articles

such as ‘a’, ‘the’, ‘and’, ‘or’

and ‘of’, and the symbol ‘&’).

Designs and copyright

A fundamental difference

between New Zealand and

Australia IP law is the lack

of copyright protection for

‘industrially applied’ product

designs in Australia.

In New Zealand, owners of

CAD drawings used to manufacture

physical products

for sale or hire, for example,

enjoy copyright protection for

16 years from the date the 51st

product is manufactured from

those drawings.

Not so in Australia. In Australia,

exporters of such products

do not, except in certain

limited circumstances, enjoy

copyright protection in their

CAD drawings. Exporters

must either rely on registered

design rights or consumer

awareness of their product’s

appearance in Australia to prevent

or stop copying.

Registered design rights

protect the shape and configuration,

pattern or ornamentation

of or on physical article

– in other words, the item’s

appearance. Design rights do

not protect how things work

(which is the remit of patents),

the materials used in products,

the size of a product, or designs

with no physical form, such as

computer graphics.

Registered design

rights are preferrable to reliance

on consumer awareness

of a product’s appearance

because they do not require

public use of a product design

in order for any rights in the

design to be enforceable. Quite

the opposite, in fact. To be registered

in Australia, a design

must be new and distinctive,

where ‘distinctive’ means

not identical or substantially

similar to a design previously

publicly used in Australia or

published in a document in or

outside Australia.

Due to this requirement,

if Australia features in an

aspiring exporter’s plans it is

crucial the exporter seek registered

design protection as

early as possible – potentially

months if not years before any

product is actually shipped to

Australia.

Finally, I note that this

article is for general information

purposes only and is not

intended to be a substitute for

legal advice. If you are in need

of advice, please contact your

IP specialist.


WAIKATO BUSINESS NEWS August/September 2021

7


8 WAIKATO BUSINESS NEWS August/September 2021

CONVERSATIONS WITH MIKE NEALE

OF NAI HARCOURTS HAMILTON

Hamilton CBD Retail –

The Latest Good News Story?

As Hamilton has moved into Level

2, so does the completion of the

latest CBD Retail Occupancy Survey

for the 6 months ending June 2021.

Just over 12 months ago we thought the

world might end, with the demise of

bricks and mortar retail – every second

shop would be vacant, hospitality would

be a disaster and unemployment would go

through the roof. How wrong we were!

The latest bi-annual survey conducted

between NAI Harcourts and CBRE

Research shows:

• surveyed stock totals 77,500sqm of

strip retail

• vacant space decreased by 1,970sqm

• 5,670sqm is under redevelopment,

Mike Neale - Managing Director,

NAI Harcourts Hamilton.

being repositioned or seismically

strengthened

The real story? The CBD retail

vacancy rate decreased from

8.3% in December 2020 to 5.8%

in June 2021 – defying all the

pundits. “This is the lowest rate since

December 2008”

Hayes Paddock, designed under architect Reginald Hammond (1894 – 1970)

Is a house just a

roof over our head?

LANDMARKS

> BY ANTANAS PROCUTA

Antanas Procuta is Principal Architect at Hamilton-based PAUA,

Procuta Associates Urban + Architecture

The first half of 2021 showed the Hamilton

CBD retail market as stable and recovering,

after having been negatively impacted

towards the end of 2020. Retail globally is

a challenging and fast evolving sector for

all economies. Leasing activity in the retail

market experienced a significant uplift from

occupiers, notably from the service industry

who have chosen to either expand their

operations or entered the market for the first

time. The volume of leasing transactions

over this time period reinforces the firm

occupier demand for quality retail space,

particularly for smaller well-located spaces.

During the Level 4 lockdown we received 3

signed lease offers for a small retail tenancy

in Alexandra Street – it is rare in any environment

for a Landlord to have multiple

offers to consider at the same time.

Lease Agreements: it is becoming

increasingly common for new lease agreements

to be prescriptive in regards to what

rent relief may apply, in the event of a government

imposed lockdown where a tenant

is either not able to access their premises

or unable to fully conduct their business

from it. With the exception of hospitality,

it already appears that there will be fewer

requests for rent relief this time, as opposed

to 2020 where we had no idea what the

economic impact was going to be.

What happened within the retail grades?

• Primary Grade: decreased from 7.4% to

5.8%

• Secondary Grade: decreased from

12.3% to 7.6%

• Tertiary Grade: decreased from 5.4% to

4.0%

Notable Movements

Retail Churn, where one tenant took over

from another:

• Wise Group took over the OfficeMax

lease on the corner of Victoria and

Princes Streets

• Fox & Frame took over from Riverlea

Gallery at 127 Alexandra Street

• Laree Payne Gallery took over from

School Kit at 286 Victoria Street

• Co-operative Bank took over from AMI

Insurance on Barton Street

• Chubb took over from NZ Sure at 905

Victoria Street

New Leases:

• Radio Tainui expanded into the adjoining

vacant tenancy at 511 Victoria Street

• National retailer Gong Cha moved into

Worley Place, adjacent to Starbucks

• The Last Place took over the former De

Stylez Studio space at 54 Collingwood

Street

Owner Occupiers:

• Hair Right Now purchased and moved

into 641 Victoria Street

• The Art Studio purchased and moved

into 15 Casabella Lane

• The ex Shenanigans has been purchased

and will be redeveloped into a restaurant

and bar offering

Hamilton CBD continues to be less

impacted than its two main neighbours

within the golden triangle - Auckland CBD

is likely to face ongoing issues through

moving in and out of lockdowns, while Tauranga

CBD experiences challenges with its

roading network and competition from large

regional shopping centre, Tauranga Crossing.

Although the New Zealand pandemic

response has provided an outcome significantly

more positive than forecasted, developers

and occupiers continue to behave with

cautious optimism.

CBRE Research notes that we appear

to have seen a shift away from the trend of

cost-conscious retailers which was identified

in December 2020. Continued intensification

of residential development, including

apartments and terraced housing, is continuing

to bring customers into the central city

which further supports new and existing

businesses.

For a full copy of the latest CBD Retail

Occupancy Survey either:

• Email: hamilton@naiharcourts.co.nz

• Linkedin: NAI Harcourts Hamilton

NAI Harcourts Hamilton

Monarch Commercial Ltd MREINZ Licensed

Agent REAA 2008

Cnr Victoria & London Streets, HAMILTON

07 850 5252 | hamilton@naiharcourts.co.nz

www.naiharcourts.co.nz

206206AA

Or can it be more, a creative reflection of who we are?

I

was led to ponder this question

by a comment made

recently by Brad Olsen,

principal economist and director

of Infometrics, as part of

a presentation to the Waipa

District Council. In response

to a question about the performance

of NZ’s economy, Brad

discussed our nation’s productivity

record and went on

to say “Why does every New

Zealander need a completely

bespoke home that’s different -

in every way, shape and form

- from any other home built

before?”

This could easily be seen as

an economist’s utilitarian view

of houses as nothing more than

accommodation, or a market

view of housing as a product to

be consumed. While Olsen’s

point was possibly more subtle

than that, it triggered in me a

strong negative response with

a visualisation of neighbourhoods

of identical boxes.

In fact it reminded me of

the Pete Seeger hit “Little

Boxes on the Hillside” written

by Malvina Reynolds when I

was three or four. In the ‘60s it

was a somewhat of an anthem

against sameness and homogeneity,

and probably one of

many influences that inspired

me into placemaking and

architecture.

I view that all people want

to create in some way; whether

in a men’s shed environment,

an art studio, sewing, crocheting,

gardening, building a

model railway, or creating and

nurturing a child, a family, or a

business, as examples.

A concept that really resonates

with me is Maslow’s

hierarchy of needs. This suggests

that we aren’t motivated

to pursue self-fulfilment needs

like creative pursuits until

we’ve first met our basic needs

for things like food and shelter.

It’s easy to interpret this

as defining those hierarchical

needs as mutually exclusive

or separate, and tempting in

that light to think of housing as

merely a way to meet the basic

need for shelter and safety.

However, surely a simple

expression of being human is

the achievement of multiple

needs through a single endeavour.

Indeed, this is the case in

our choice of shelter. Given the

opportunity, we all gain satisfaction

from creating environments

and places that express

something of ourselves. That

might be customising a new

build, renovating our existing

home, or working with an

architect to create a truly purposeful

home and environment

that reflects our personality

and values. I certainly view

this creative home-making as

one of the appeals that some

people have for working with

the Tiny House opportunity.

And yet, creativity and creative

fulfilment are given little

thought in most new housing

development. Housing companies

are focused on minimising

cost to make a profit, while

government organisations

like Kāinga Ora are looking

to higher density as a remedy

to both cost and insufficient

housing stock. It is an easy

mistake to equate ‘cheap’ with

‘affordable’.

There is a risk that we start

to view density as a silver bullet

that might somehow enable

the building of more houses

as well as keeping costs down

and minimising sprawl. I fear

that such an expectation may

simply lead to lower quality

developments and poor social

outcomes as seen with tenement

housing in the UK in the

mid twentieth century.

Of course, medium or high

density and multiple housing

can be done well; the Crescent

in Bath is a good example,

many terraced homes in Britain,

and even projects in New

Zealand such as Hamilton’s

Hayes Paddock. But they do

require architectural and community

intent, and the pursuit

of quality is not easily reconciled

with cost-saving goals.

Another solution for NZ

might seek to harness the positivity

and hope of creativity and

personal expression to create

better houses and better communities.

Elements of owner-built

or community-built

housing - including papakāinga

- can be incorporated into

architectural concepts for new

development, making residents

and communities participants

in the process, rather than simply

passive consumers of the

result.

Some examples of this

exist, such as the Tondo community

in the Philippines, an

international design competition

that architect Ian Athfield

won in 1976. The concept, for

housing in the squatter settlement

of Manila, built on the

strong sense of enabling communities,

and utilised self-built

housing made with locally

available materials and construction

methods.

For emergency or state

housing, in often-vulnerable

communities, this might prove

especially powerful, providing

much needed shelter while

also engaging residents and

building community spirit and

resilience.

Ultimately, the construction

industry should be concerned

with addressing the shortage

of housing in a way that provides

quality accommodation

and environments for kiwi

now and in the future. Done

well, housing might also grant

its inhabitants the elevating joy

of creative endeavour. Quality

housing that enriches communities

and stands the test

of time is, in reality, the only

truly affordable housing for

the long term.


WAIKATO BUSINESS NEWS August/September 2021

9

New Zealand construction industry

survey highlights suppliers under

pressure, gives recommendations for

a more sustainable future

Freight, price hikes and staff shortages

are concerns across the board, according

to the latest EBOSS 2021 Construction

Supply Chain Report which gives

fresh insights into the challenges our

construction industry is currently facing.

The Report, to more than

900 industry professionals,

surveyed 240

suppliers across major product

categories for residential

and commercial construction

on logistics, price impacts, the

sustainability of New Zealand’s

supply chain, operating in a

global market, and staffing.

The survey was conducted

by EBOSS, which works with

leading building product suppliers

to assist in material selection

by specifiers and is trusted

by 30,000 architects, designers,

builders, sub-trades, council

planners and engineers, supported

by BRANZ and funded

by the Building Research Levy.

The aim of the survey, carried

out in July, was to provide

data on the current and future

state of the building product

supply chain and help specifiers

and builders to better plan

ahead. It is the largest known

survey of the New Zealand construction

and building industry

to date, focused on the state of

the current product supply chain

to the construction industry – an

industry impactedby the challenges

posed by the Covid-19

pandemic.

The EBOSS 2021 Construction

Supply Chain Report Key

Findings:

• 8 out of 10 suppliers were

having issues supplying the

market.

• 90 percent of construction

products sold in New Zealand

are either imported

finished products or manufactured

locally from at least

some imported components.

• 91 percent of those who rely

on imports say they’re experiencing

issues supplying the

market, compared with just

58 percent for those wholly

reliant on domestic supply.

• 40 percent of suppliers don’t

have enough staff to meet

current demand and 56 percent

say they don’t have

enough staff to meet future

demand.

• 67 percent of suppliers surveyed

say the increased cost

of freight is their biggest

issue (regarding their ability

to supply their products),

followed by worldwide shipping

issues (65%), freight

lead times (65%) and delays

at NZ ports (62%).

• 94 percent report the cost to

buy materials from overseas

has increased in the past six

months (with freight and supply

cost increases) – 50 percent

say this has ‘increased

significantly’, 44 percent say

this has increased slightly.

84 percent expect prices to

increase over the next six

months (27% significantly,

57% slightly).

• 84 percent have increased

the cost to customers and

16 percent haven’t made

any changes to the cost to

customers. 79% expect further

increases to the cost to

consumers over the next 6

months.

“Those who work in the industry

have told us that freight

costs, particularly shipping,

have increased significantly

in the past six months – it is

common to hear of increases

of more than 100 percent,”

says EBOSS managing director

Matthew Duder. “Freight

issues are experienced by four

out of five suppliers. Suppliers

are constrained by the ongoing

impacts of Covid, and a demand

boom in both New Zealand and

around the world.”

The number of dwelling

consents in New Zealand are at

an all-time high, with BRANZ

forecasting new residential

building consents to stay at

record levels of more than

40,000 for the next four years,

but the problems around supply

and staffing may not meet this

growing demand.

EBOSS’ Report confirms the

construction industry is being

hit hard with ongoing price

increases, and delays in the

supply of products. Many suppliers

do not appear to be able

to pass the full cost of materials

and freight increases on to the

customer, meaning margins are

tight and businesses are taking

a hit.

“Builders would be very

brave to commit to new fixed

price build contracts with such

uncertainty on the future cost of

materials,” says Duder.

It’s estimated that more than

50 percent of all new dwelling

building sites (excluding

addition and renovation work)

will be able to start up again

as parts of the country shifts to

Level 3 today*.

However, the supply chain

out of Tāmaki Makaurau will be

extremely limited while the city

remains at Level 4, contributing

to almost certain delays across

the regions.

The EBOSS 2021 Construction

Supply Chain Report provides

considerations for better

outcomes for the industry, such

as increasing infrastructure at

all New Zealand ports, investment

in local manufacturing

and greater efficiency of local

councils to consent and inspect

building work.

With 40 percent of suppliers

surveyed saying they don’t have

enough staff to meet current

demand and 56 percent indicating

they don’t have enough

staff to meet future demand,

the Report recommends immigration

restrictions be eased for

skilled and required workers.

Recent increases in the minimum

wage and sick pay have

further impacted costs to supply

to the market.

The Report champions supporting

NZ-made initiatives and

calls for more support of the

manufacturing and construction

tech sector. The use of AI

Matt Duder, Managing Director, EBOSS

for project management and

design will give better tools for

forecasting and provide greater

lead times for the preparation

for materials.

“Our research shows what

we’ve been hearing for a while

Experience care as it

should be, experience

the Braemar way.

now – that change is needed

in the industry,” says Duder.

“We’re confident this data will

help specifiers and builders to

better plan ahead as the issues

around supply look to continue

for the next six months, at least.”

Economist confident

Waipā will weather the

latest lockdown storm

New Zealand’s latest

COVID-19 level four

lockdown isn’t all doom

and gloom for Waipā’s economy

according to one leading economist.

Principal economist at Infometrics,

Brad Olsen, presented

an update to Waipā District

Council on how the national and

local economy has fared after the

2020 lockdowns, and what can

be expected after the most recent.

“Waipā entered the latest

lockdown in a strong position.

2021 has seen a pretty good

run for the local economy and

although uncertainty continues

to exist, we’re confident it will

bounce back,” said Olsen.

Before the latest level four

lockdown, Waipā’s spending

had grown by 15 percent compared

with pre-pandemic 2019

levels. Waipā also saw continued

growth in the number of

residents in employment. Olsen

said Waipā gained momentum

after the last lockdown as locals

were focused on supporting

local business and spending their

money locally.

“If we want this momentum

to continue we will need to see

this local support again as we

come out of lockdown,” said

Olsen. Primary (agriculture),

construction and retail industries

were the major contributors

to Waipā’s strong economy.

Olsen added “Waipā has seen

more construction jobs being

filled, more houses being built

and more people moving to

the district. A booming construction

industry filters down

which has meant an increase in

retail spending.”

Nationally the economy will

continue to face challenges,

including labour and housing

shortages. Shipping freight costs

are expected to remain high for

the next 12-18 months which has

already impacted both import

and exports.

“There is also the risk of brain

drain as the impact of COVID-

19 lessen overseas making the

labour market tighter.”

After the 2020 lockdown,

spending activity in New Zealand

took three months to bounce

back, compared with China

which took eight.

“Globally, New Zealand has

been a leading light through

COVID-19.”

Olsen will now review the

economic assumptions used by

council in developing its 2021-

2031 Long Term Plan and present

back later in September.

Braemar Hospital is one of the largest

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and it’s here in Hamilton.

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10 WAIKATO BUSINESS NEWS August/September 2021

Three Waters,

Amalgamation,

Centralisation,

and Collaboration

Information on the Three

Waters proposal is rolling

out and the more those that

support and those that

oppose present their

arguments, the greater the

feeling is that Government

will impose the changes.

The problems besetting local government

include an inability to

raise the necessary capital to

fund, and how to spread the costs of the

infrastructure that our burgeoning population

requires.

Indeed, the requirements from central

government for greater residential

intensification are compounding the

cost for local councils.

Forgotten in the recent weeks of debate

are the past failures of local councils

in water infrastructure. The high

profile sewerage leaks in Wellington,

the water quality failures across the

country and especially in the Hawkes

Bay, and the water issues in Auckland

have all been put to one side as councillors

defend the assets that have been

paid for by their ratepayers.

If both sides can see past parochialism

and centralisation then we may get

some sensible options for the public to

debate.

Certainly there is sense in the Three

Waters being looked after by larger regional

bodies. Equally, we should ask

ourselves do we need ever larger water

assets when individual buildings could

begin to look after the Three Waters requirements

of its occupants at a fraction

of the cost to publicly held assets.

Overseas we are seeing greener

and greener buildings that grow vegetation

on their sides and indeed vegetables

on the roof. Buildings that capture

and recycle water, with centralised

By Don Good, CEO of Waikato

Chamber of Commerce.

water services as a back-up, is a growing

trend. Large waterworks with huge

underground pipe networks may not be

a smart future.

This is where part of the debate

should focus. Can individual buildings

become self-sufficient and central water

assets simply be a back-up?

There is also a temptation in central

government to believe that only they

know best, when in truth the locals

usually have smart solutions for their

smaller patch.

Equally there is a strong scent of

childish sandpit scrapping as some local

politicians focus on holding onto their

toys, rather than focussing on smart

solutions for our future.

This debate is too important for business

people to avoid. You need to understand

and form a view. You will be

paying more for water, it is a question

of which is better for the longer term.

Either way compulsion, and potentially

amalgamation, is on the horizon.

Celebrating 30 years

of new frontiers: Te

Piringa Faculty of Law

In 1991, when Te Piringa - Faculty of Law at the University of

Waikato opened its doors, it was the beginning of a new approach

to legal education in New Zealand.

Founded on three core

principles - professionalism,

biculturalism and the

study of law in context - over

the past three decades, Te Piringa

has become one of New

Zealand’s leading law schools.

This year, Te Piringa - Faculty

of Law celebrates its 30th anniversary

by looking back at its

history and towards the future

with the tagline: celebrating

new frontiers.

Te Piringa - Faculty of Law

Dean, Professor Alpana Roy,

says the 30th anniversary is a

good time to reflect on the past

and celebrate all that has been

achieved.

“The 30th is an opportunity

to remind people about Te Piringa

and all the amazing graduates

we have produced. Our relevance

has continued to grow

over the past 30 years.”

Since its first graduation

in 1994, with 134 graduates,

Te Piringa - Faculty of Law

has now seen more than 4000

students graduate, many who

have become judges, partners,

in-house lawyers, and working

in the top levels of public service,

government and business

throughout the world.

The impetus for starting a

law faculty at the University of

Waikato came from many different

directions, recalls founding

Dean of Law, Emeritus Professor

Margaret Wilson.

There was demand from students,

but the push came from

a group of Hamilton lawyers,

backed by Waikato-Tainui and

the late Sir Robert Mahuta.

“They all believed there

should be an opportunity to

study law at Waikato, and they

were a very effective lobby

group,” recalls Professor Wilson,

who was Dean from 1990

to 1994.

“There was also a feeling

from inside the judiciary, and

[former High Court judge]

the late Sir Ivor Richardson,

that it was time for a different

approach to legal education.”

With around 1000 student

applications before the Faculty

of Law had even opened, “there

was a genuine need at the time,”

not only from the Waikato

and Bay of Plenty region,

but further afield including

Tairāwhiti (Gisborne) and north

of Auckland.

“The University provided

Margaret Wilson

Alpana Roy

students with the opportunity

to study law that wouldn’t have

been available but for setting

it up,” says Professor Wilson.

“That was the most important

thing for me. For many students

going to Auckland, Victoria,

Otago or Canterbury wasn’t a

practical option.”

The central university campus,

with its on-site accommodation

and supportive culture,

was appealing to those from

smaller towns and Māori and

Pacific communities.

The name Te Piringa was

gifted to the Faculty by the late

Māori Queen, Te Arikinui Dame

Te Atairangikaahu. It translates

as “the coming together of peoples

and cultures”.

Being a new school gave

them the license to be creative

and innovative.

“We had enormous freedom,

and we had a very different

approach. We placed an emphasis

on the quality of teaching.

We were the first law school to

have a computer lab.”

The three pillars were

important to the shape

and direction of the law

school in 1991.

“Because we were new, we

had the opportunity to set out

what our foundation principles

would be,” says Professor Wilson.

“Firstly, professionalism.

We knew we had to produce

good lawyers who understood

the legal system and legal rules

so they could practice law.

“Secondly, we had a

commitment to a bicultural

approach to legal education.

We were the first law school to

introduce into our mainstream

legal programmes, a Māori perspective.”

This bicultural approach to

law education, and a supportive

environment at Waikato,

attracted a large number of

Māori and Pacific students to

Te Piringa.

“Since those early days,

Māori and Pacific students have

been very important to Te Piringa,

reflected in the graduates,

alumni and research in these

communities from the University,”

says Professor Wilson.

The third pillar - teaching

law in context - “was a distinguishing

feature of Waikato”,

she adds.

“Subsequently, I think some

other law schools have incorporated

some of what we were

initiating at that time.”

Professor Wilson said that

Te Piringa - Faculty of Law

led the way from the very start,

not only with its bicultural

approach, but in pioneering dispute

resolution and other topics.

Today, that brave, visionary

approach to legal education

continues, says Professor Roy,

who moved from Sydney, Australia

to take up the role of Dean

of Law last February.

“Those founding principles

from 30 years ago continue to

be deeply embedded in all of

our law programmes, and will

continue into the future,” says

Professor Roy.

Waikato led with a kaupapa

Māori approach to teaching

law, long before other universities

followed suit, and it continues

to be a leader in Māori

and Indigenous legal systems

in Aotearoa New Zealand and

throughout the world,” says

Professor Roy.

Today Waikato’s Te Piringa

- Faculty of Law is a leader, not

only in Māori and Indigenous

law, but in environmental law,

international law, public law,

and law and technology.

“The new frontier is law and

technology,” says Professor

Roy. “Our Faculty embraces

technology in its teaching,

because we are seeing the

increased use of digital tools

and the internet as a key part of

the future of law.”

Waikato University will host

an international Virtual Outer

Space Law Conference on Friday

September 3.

“Once again, we are pushing

the frontiers of law and technology.

That’s what we were

doing 30 years ago, and that

is what we will continue to do

today and into the future,” says

Professor Roy.


WAIKATO BUSINESS NEWS August/September 2021

11

Enlighten Designs named finalist in New

Zealand International Business Awards

Hamilton-based website design and software development

company, Enlighten Designs, has been shortlisted in the Best

Emerging Business category for the prestigious New Zealand

International Business Awards.

The Awards are run by

New Zealand Trade

and Enterprise (NZTE)

and celebrate the success

of New Zealand businesses

on the world stage, coupled

with excellence and innovative

practice. Over the last

50-years, many of New Zealand’s

iconic brands have been

inducted into the awards hall

of fame including Fisher &

Paykel Healthcare, Xero and,

more recently, companies such

as Timely.

The Awards involve eight

award categories (including

a Supreme Award chosen by

judges) with the winners set to

be announced at a ceremony in

Auckland on 14 October, Alert

Levels permitting.

Enlighten Designs has been

recognised for bringing New

Zealand innovation to the

global stage. More specifically,

it has been lauded for its artificial

intelligence projects and

global work with Microsoft

as its provider of data journalism,

where Enlighten has

powered popular data visualisations

used across a number

of leading international

news media sites. Founder

and CEO of Enlighten, Damon

Kelly, says he is immensely

proud that the business has

been recognised as a finalist

after an intensive judging

process, and that the accolade

comes at a time of real growth.

“As a proud Kiwi company

punching well above its

weight on the international

stage, we’re honoured to be

named as finalist in the New

Zealand International Business

Awards,” he says.

“Instead of reducing our

staff numbers when COVID-

19 first hit, we doubled down

and redeployed our people

to focus on our international

expansion. We’re now seeing

those benefits flow through

with our international presence

having grown significantly

in the last 18 months. For the

first time, our overseas services

have outstripped our domestic

offer, and we’re currently

hiring more talent to keep up

with this demand.

“The accolade is an

acknowledgement of the

dedication, hard-work and

creativity our team has

put into some key projects.

The fact that our Waikato-based

team is creating

cutting-edge innovation

that’s changing the world is

truly remarkable, and so I’m

delighted our efforts have

been recognised in this way,”

concludes Kelly.

As a proud Kiwi

company punching

well above its weight

on the international

stage, we’re honoured

to be named as

finalist in the New

Zealand International

Business Awards.

New Zealand International

Business Awards convenor of

judges David Downs says the

number of finalists in this year’s

Awards is testament to the standards

being set by exporters

during a uniquely challenging

period for businesses.

Damon Kelly,

Founder & CEO

of Enlighten

Designs

“Even in normal times

becoming a finalist in the

New Zealand International

Business Awards is no mean

feat – entrants have to complete

detailed applications,

and then present to our judging

panels with 20 minutes

to explain why their business

should be recognised.

“It’s even more impressive

to come through that process

with flying colours despite all

of the challenges of the last

two years. We’re genuinely

privileged as judges to hear

from these remarkable people

and businesses.

“We’re seeing a continual

evolution and lifting of the bar

from our export community,

who are leading the way in telling

their stories in international

markets and deeply connecting

with their customers and what

matters to them.

“Success in exporting is so

much more than the quality

of your product or service. It

means building strong relationships

with customers,

investors and partners, having

a real grasp of what value

you’re delivering, and also

the resilience and courage to

deliver that value in new ways,

as we’ve seen in the last year.

“In 2021 we’ve seen a

group of finalists come through

that captures these qualities,

and also represents the hard

work and the contribution that

export business make to our

economy and the communities

we live in.

“New Zealanders should

take a lot of pride in these

businesses, and in our export

sector in general. Their

innovation and ambition

will help shape the future of

this country.”

Looking after

what we’ve got

Spring has sprung but it’s probably a bit

early for farmers to start putting in silage

yet, although if you take a drive around

Waikato at the moment you’ll see a green

lushness all over the land such as most of

the rest of the world would love to own.

We’re an extraordinarily

fertile little

chunk of territory,

here in the Waikato basin.

The area is about 120km long

by 80km wide, much of it

flat or gently-rolling country,

with several small ranges

of hills running more or less

through the middle of it north

to south – the Hapuakohe

Ranges north-east of Huntly,

Te Miro, Maungakawa and

Te Tapui nor-east of Cambridge,

and Maungatautari to

the south-east.

Along the northern boundary

(and keeping the Aucklanders

confined to their

own backyards) are the Bombay

Hills; along the eastern

side are the Kaimai-Mamaku

Ranges; to the west

the Hakarimata Ranges and

Pirongia; and guarding our

southern boundaries are the

Rangitoto and Hauhangaroa

Ranges.

The great basin within

these confines is full of fertile

soil, some of it metres

deep and said by some to be

some of the best soil in the

world; and there is thick peat,

dense swamp, and also good

rolling country that provides

stock with flood-proof land

in times of heavy storms.

As well, the region is

liberally laced with drains

and creeks and streams and

rivers, few of which run out

of water even in the driest

summers. The Waikato and

Waipa Rivers, of course, are

enormous reservoirs of water,

always. And, of course, vital

to any heavily-stocked area,

there is the largely-reliable

rainfall of something more

than 1200mm a year.

We start gagging and crying

drought if we don’t get a

goodly shower at least every

fortnight during the summer,

and winters and spring

are always great times for

restocking rain-water tanks

and farm ponds, as well as

the region’s numerous waterfowl

lakes and hydro dams.

A century ago, men from

eastern Europe, North America,

the Netherlands and

Great Britain began draining

the vast swamps that covered

much of the central Waikato

region, all the way north

from Te Awamutu to Ngatea.

They wore flannel shirts,

felt hats, dungaree trousers,

and just below the knees

they tied bowyangs to keep

the sodden trouser-legs from

catching and restricting the

flexibility of the knee.

They did their gut-busting

work with sharp axes,

spades, shovels, hand-drags,

and murderously-dangerous

timber-jacks, and occasionally

they used blasting

powder and huge, singing,

Tasmanian-toothed, two-man

cross-cut saws.

Sometimes they also

resorted to two or four or

six immensely powerful,

wonderfully gentle draught

horses to help clear away

some of the ancient, waterlogged

and long-buried

fallen forest giant logs that

lay across the paths of their

intended drains.

These men and their

basic tools, working all day

in mud and sludge and running

water, dug hundreds

of miles of drains, slowly

allowing the land to drain

so that it could be fenced

and cultivated and planted in

grass, and then stocked with

high-production cows and

beef cattle and sheep.

In the process, of course,

and almost certainly unwittingly,

they destroyed the

long-time habitat of vast forests

containing millions of

magnificent kahikatea, great

flax groves, immense areas

of raupo and teatree.

Dozens of shallow lakes,

part of the centuries-old

flight path and food-bowls

of countless migratory birds

including such beautiful

specimens as the kotuku,

trickled their life away into

the new drains.

And as they did so, so

the birdlife disappeared.

Fernbirds, crakes, rails, bitterns,

herons, the ubiquitous

pukeko and a myriad ducks

all found their almost limitless

homelands were withering

and turning to caked,

cracking mud, and then

becoming short-cropped

green grass enclosed by

fences.

Sadly, we can’t turn the

clock back a century and

more to those pristine days,

nor really would we want to.

To some fair extent the livelihood

of the nation depends

on the productivity of this

richly fertile land, and few of

us would be willing to shrink

our way of life to return the

land to its former glory.

Yet there is a special beauty

in what we now have. Get

on any high point anywhere

overlooking the Waikato

basin and if you look closely

you will be astounded at the

hundreds of thousands, if not

millions, of trees that have

been deliberately planted all

over the region.

A great number of them

are non-native deciduous

specimens – poplars, planes,

ash, liquidambar, elms,

flowering cherry, barberry,

swamp cyprus, and a range of

oaks. And there are the evergreens

– eucalypts, pines,

redwoods, lawsoniana, hawthorn,

and others.

Collectively they provide

wonderful shade for stock,

and food, shelter and nesting

sites for countless birds and

a whole host of other small

wildlife, both native and

introduced.

And, particularly in the

past half-century, an increasing

number of native trees,

shrubs, ferns and other species

have been planted on

purpose by a growing number

of farmers, small-block

owners, urban residents

and people keen to see such

growth flourishing throughout

the region.

Lakes and waterways

especially have been targeted,

along with difficult-to-manage

corners and

hillsides on farms, often with

specimens that will provide

good food sources for native

birds throughout the year.

Places such as

Pukemokemoke,

Kakepuku,Te Kowhai, Lake

Serpentine, Lake Hakanoa,

Ngaroto, the Kaniwhaniwha

Stream, Maungatautari,

the Waitakaruru Arboretum

and Sculpture Park, among

a raft of others, all have

flourishing and well-nurtured

native plantings which

are all helping to boost the

region’s native bird and

other wildlife.

Tui are now commonly

heard chortling and yodelling

in the gardens of Te Awamutu

and Cambridge residents, as

well as Hamilton, Morrinsville,

Huntly, Te Aroha, Raglan;

the kowhai plantings at

Te Kowhai are paying dividends

in attracting tui and

bellbirds; at Lakes Ngaroto

and Serpentine, Hakanoa and

Waikare waterfowl numbers

are on the increase.

It’s because more food

is available more often

throughout the year.

No doubt it’s also because

a dedicated army of people

spend countless hours

patrolling traplines, trying

to keep rat, mustelid and

wildcat killer numbers at

bay so the birds can breed

unmolested.

Farmers on the land are

doing pretty much the same

thing – planting crops now,

shutting up paddocks for

stored stock-food of silage

and later hay, taking necessary

steps to keep unwanted

weeds such as buttercup,

thistles, ragwort, gorse or

blackberry out of their pastures,

hedgerows, and plantations.

The more grass you have

the more cows or sheep or

cattle you can feed, and the

more milk or wool or meat

you can produce.

It’s sort of similar to

earlier times, really.

Except that it’s quite

different.


12 WAIKATO BUSINESS NEWS August/September 2021

Q&A with Joseph Daoud CEO

and founder of It’s Simple

How COVID is impacting the first home

buyer and what do they need to take

into consideration when applying for a

mortgage in the pandemic?

While we are

extremely lucky to

live in a country

with so many benefits when

purchasing our homes such as

the First Home Owners Grant

and Stamp Duty Relief, it is

impossible to say that this

pandemic has not affected

those looking to purchase their

first home. With a decrease in

hours and a shift in mindset,

many first home buyers are

now finding difficulty with

purchasing their first property.

Things like underemployment

and fear of deflation

have reduced consumer confidence,

while those who have

acquired wealth in the past

are continuing to drive prices

up since they cannot spend

money externally from Australia.

Many suburbs are setting

records with regard to their

purchases, and the first home

buyers are being left behind.

Considerations that home

buyers need to make with

current lending conditions

The major consideration for

anyone purchasing a property

is whether their employment

income has been affected by

covid.

Banks are now asking for

commentary on if employment

has been affected at all, and

will it decline if hours have

been reduced due to the pandemic.

Buyers need to consider

if they have the capacity

to purchase, and should really

speak to a broker or lending

specialist before making any

offers.

Will applying for government

support grants have an

impact on an individual’s

lending approval?

As with the support grants

these are dependent on client

income and revenue. A

business can only apply for a

grant if it has experienced a

loss in revenue, and an individual

can only apply if they

have experienced a loss in

hours. By applying for these

grants, while the income may

be good, it will affect the

approval as it will affect the

borrowing capacity.

Background

Joseph Daoud, aged 30, is the

founder and managing director

of It’s Simple, a platform

that connects people to the

right financial lender for their

specific borrowing needs, and

educates clients about home

loans through the entire process.

Before founding It’s Simple,

Joseph was working at

Macquarie Bank in home

loans. By the third month in

the role, Joseph was one of

the top home loan specialists

at Macquarie Bank. He had

closed more than $20 million

in loans in one month and

was skyrocketing to his career

success. Six months later he

closed $31 million in one

month. He found that helping

borrowers with home loans

had quickly become second

nature to him.

He had a knack for making

the whole process stress-free

and seamless for the client.

His clients would often say

‘Thanks for making it so simple,

Joseph’ which is where the

name for his company came

from.

In 2018 Joseph’s dad had

a heart attack. Joseph left this

position at Macquarie Bank to

take over the family business

in construction and property

management. Joseph learnt

about managing and building

hotels, apartments and

heritage buildings. With the

help of his brothers and team,

Joseph was able to complete

the final projects and his dad

was able to retire.

Joseph kept working in

property management and

started working on a financial

business as a side gig with a

mate. There were delays due to

the COVID pandemic but they

finally launched It’s Simple

in February 2021. They had

built up a whole business and

became visible in the market

without any referrals.

It’s Simple grew quickly.

Joseph left the property management

role to work on It’s

Simple full time. He tripled

the team by May 2021. And in

July 2021, It’s Simple settled

$12million. He believes that

they are well on the way to hitting

$144 million in lending.

They had also become educators

on home loans through

their online tools such as their

Facebook group ‘The Homeloan

University’ which boasts

more than 3000 members. It’s

Simple makes sure their client

is getting the right advice on

their home loan and connects

the borrower with the right

lender.

The team at It’s Simple follows

Joseph’s philosophy that

borrowing money shouldn’t

be intimidating or confusing.

Joseph has a down-to-earth

nature and believes in transparency

which helps build

client relationships. He promotes

this attitude through his

business, client contact and

entire life.

About It’s Simple

It’s Simple believes every Australian

deserves to own their

own home and homeowners

should get to spend their hardearned

on what matters most.

Purchasing a home, an

investment property, or refinancing

your current mortgage

can be daunting.

The policies, regulations,

and mind-boggling jargon

around lending make it more

difficult than it needs be to

obtain finance, especially for

first home buyers unfamiliar

with the ins-and-outs of loan

finance.

It’s Simple is on a mission

to make the lending process

seamless and less intimidating.

Locked-down Hamiltonians flushing

‘wet wipes’ and other debris, increasing

pipe blockage

Hamilton City Council

are urging Hamiltonians

to not flush ‘wet

wipes’ and other debris down

their toilets as the wastewater

system deals with increased

pressure during Alert Level 4.

Workers at the Pukete

wastewater treatment plant

have noticed an increase in

blockages since the nationwide

lockdown was announced on

17 August, including 22 in

pipes and 10 wastewater pump

faults. One of the biggest contributors

to these blockages is

fabric wipes and other materials,

which are being flushed

down people’s toilets.

“Blockages caused by foreign

objects like wet wipes

can create wastewater overflows

and damage to our pipes,

pumps, and other infrastructure,”

said Emily Botje, City

Waters Unit Manager at Hamilton

City Council.

“Blockages and failures

at pump stations caused by

these materials take essential

staff out of their home bubbles

and away from managing and

maintaining the city’s wastewater

network.”

While many brands of wipes

are marketed and labelled as

‘flushable,’ they contain plastic

and other non-woven fibres.

These fibres don’t break down

in the same way that toilet

paper does, so they collect and

clog up the city’s pipes and

pumps. Everything put down

the drain or flushed down the

toilet is transported through

the hundreds of kilometres of

underground pipes and over

140 pumping stations that

make up Hamilton’s wastewater

system, before being

pumped through to the treatment

plant at Pukete.

Throwing wipes and other

items in the rubbish, rather

than flushing them down the

toilet, can help to prevent

blockages and in turn, protect

our environment.

Some everyday items that

should not be flushed include

wet wipes, nappies, sanitary

items, cotton buds, oils and

grease, food scraps, paper,

plastics, paints and paint

rinse water.

+++++++

+++++++

+++++++

+++++++

+++++++

Procuta Associates

Urban + Architecture

Contact us 07 839 6521

www.pauaarchitects.co.nz


HR AND RECRUITMENT

Do you Have a Plan

to Navigate the Skills

Shortage?

Neazor Brady is urging businesses

to act now to mitigate the

escalating skills shortage crisis.

New Zealand has

been struggling

with a skills shortage

for many years, which

is expected to continue to

worsen. With the hiring of

migrant workers blocked by

the covid border closures,

baby boomer workers starting

to retire, and a drop in

unemployment to just four

percent in the June 2021

quarter - many businesses are

struggling to find and retain

skilled staff.

The competition for

skilled workers is

fierce and employers

need to put a plan

in place now to

ensure they have

the staff they need

to continue running

their business.

Neazor Brady Partner,

Connor Brady says, “The

competition for skilled workers

is fierce and employers

need to put a plan in place

now to ensure

they have the

staff they need to

continue running

their business.”

Neazor Brady have

made it their mission to

help New Zealand employers

future-proof their businesses

by providing innovative skill

shortage solutions.

Their highly experienced

team of HR specialists and

Licensed Immigration Advisers

offer a unique blend of

comprehensive workforce

planning, employment compliance,

and immigration

expertise, including 15 years

specialising in work visas.

This allows them to develop

customised skills shortage

solutions for businesses to

help them attract and retain

the staff they need, support

their migrant workers,

and become an employer of

choice.

Connor says, “Employers

need to be aware that

the competition for skilled

workers is not just from

other Kiwi businesses. We

are hearing numerous stories

of migrant workers who are

tired of waiting to get residency

in New Zealand now

looking to immigrate elsewhere,

and many Kiwis are

also looking for opportunities

where they can get higher

pay and cheaper housing.

Canada has opened their

Connor Brady

doors to migrants and

announced plans to secure

1.2 million new permanent

residents, and Australian

businesses are also increasingly

looking to New Zealand

to fill their own skills

shortage. Add that to the

rampant poaching of skilled

workers that we are seeing

within New Zealand, and the

picture is clear that we need

to take action.”

Neazor Brady develops

mitigation strategies for business

to help them support and

retain staff who might be vulnerable

to being poached or

deciding to move overseas.

They also work with businesses

to develop and implement

plans to secure their

future workforce and create

an attractive working environment.

If your business is feeling

the pain of the skills shortage,

Neazor Brady invites

you to book a free no-obligation

consultation to discuss

potential solutions. Book

your consultation today at:

enquiry@neazorbrady.co.nz

WAIKATO BUSINESS NEWS August/September 2021

SKILL SHORTAGE

SOLUTIONS FOR

NEW ZEALAND

BUSINESSES

Are you struggling to attract

and retain skilled staff?

LET’S TALK.

Are you facing these problems?

• Skills Shortage Problems

• Competitors Poaching Staff

• Employees Going Abroad

• Visa Problems

• Increased Wage Demands

• Unable to Fulfill Contracts

• Staff Bearing Extra Workload

• Increased Stress

13

GET IN TOUCH NOW

Act now to secure your workforce and

your business. Combining HR specialists

with Licensed Immigration Advisors, we’re

uniquely skilled to help you through this

process.

Book your free consult by calling

07 839 6666 or email

enquiry@neazorbrady.co.nz

Catherine and Connor offer unique skill shortage solutions for businesses.


14 WAIKATO BUSINESS NEWS August/September 2021

HR AND RECRUITMENT

Retain, retain, retain

PEOPLE AND CULTURE

> BY SENGA ALLEN

Managing Director, Everest – All about people TM

www.everestpeople.co.nz

Every week I take a

dozen calls from

employers who are

frustrated about losing their

talent in this highly competitive

market we’re sitting

in right now. In some

cases, we need turnover in

our businesses but when it’s

unplanned or even worse,

unexpected, it can put your

business in a risky position.

We’ve been sharing a

few tips and techniques with

our clients, and I thought it

would be great to also share

some with our readers! First

up – there will be some staff

who will leave no matter

what you do.

If an employee has one

foot out the door, chances

are they have been thinking

about leaving for a while

and someone, something, or

a better offer made that exit

happen faster. Next, there

are some staff are actively

looking at their options; have

been offered another job and

quietly start a bidding war

with their current employer.

Look, I can’t tell you whether

you should or shouldn’t play

in that pit, but I would say, if

they were worth more when

employed by you, why didn’t

you pay them more (if you

could afford to?). Ask yourself

at that very point, what

could I have done differently

and then go ahead and

assess your team and find out

whether you have flight risks

anywhere else.

Make sure your

managers or anyone

else in your team

are not compelling

great employees to

leave. You’ve heard

the expression I’m

sure “people leave

managers, not

companies”

My advice here is it isn’t

always about money either.

For a lot of people an extra

$2-$5k extra a year will make

a massive difference to their

lifestyle, for others, not so

much. For other people, extra

leave to spend time with their

kids in the school holidays is

a huge retainer for them. An

extra week’s leave costs you

2% of their salary. Not huge,

but highly rewarding for the

employee. Some people want

to start earlier, leave earlier,

work from home on the odd

occasion. Let’s face it folks

– the “typical workday” of

8-5pm Monday to Friday is

fast becoming a dinosaur.

Anymore lock downs and

we’ll all be experts at working

for home!

Other great retention

examples I’ve heard lately

include community days off

to go and work for a charity

that needs it, duvet days (great

for my mental health that’s

for sure!), good old team celebrations

when you get even

the smallest wins, out of the

box recognition (remember

your extroverts love this and

your introverts will love it

– away from other people!)

– by this I mean, just taking

5-10 minutes to warmly and

genuinely thanking someone

for something they did

well. Hello – I love that sort

of praise and so do others!

Mentoring programmes are

taking off – this is a great

way for an employee to feel

truly supported in their development.

Think about wellness

offerings like stress management

programmes, retirement

planning, reimbursement for

gym classes and other things

you might consider providing

to employees?

Summing up I think we all

need to take a good hard look

at our current teams and take

stock. Run a survey, get some

data – how are people feeling,

how engaged are they in your

workplace? Are they considering

another job right now

(you can ask that question!),

what would make them stay

loyal to you (yep, you can ask

that question too!)? Lastly,

make sure your managers or

anyone else in your team are

not compelling great employees

to leave. You’ve heard the

expression I’m sure “people

leave managers, not companies”.

If you or someone else

in your business is the catalyst

for people leaving your

organisation, now is the time

to get some help!


HR AND RECRUITMENT

WAIKATO BUSINESS NEWS August/September 2021

15

Does Blogging Help

with Google Rankings?

THE DIGITAL WORLD

> BY JOSH MOORE

Josh Moore leads the team at Duoplus - a Hamilton-based

digital marketing agency that helps businesses grow through

highly measurable online marketing. www.duoplus.nz

Some people think that blogging is the best way to improve your

rank in Google search results. And they are right – to a point.

The fact is, you can

waste hours writing

blogs and never see

any improvement. Or sometimes,

it can work great!

So, what works and what

doesn’t? How can you get the

result you’re looking for?

We write content for our

clients all the time, and there

are few tricks that can help

super-charge each blog post

or article. Sometimes our clients

write content themselves

too, and there is one key

step we always recommend:

Answer questions that people

are asking.

For example, one of our

electrician clients recently

wrote a post about the risks

involved in charging your

electric vehicle from a standard

household power socket,

and what to do instead.

It was a brilliant article,

because it answered a question

that every EV owner has

asked – “Should I charge my

EV using a standard household

power socket?”

Now, how do we know that

people are asking that question?

Simple. Google tells

us what questions people are

asking. It’s not hidden away.

It’s actually easy to find and it

provides a goldmine of value

that can help you ensure that

your content always matches

what searchers are looking

for.

Because here’s the newsflash:

Google is not interested

in you or your business. Horrifying

I know!

Google is primarily concerned

with the people using

their search engine to find

answers. They are absolutely

committed to giving searchers

the best answer they possibly

can.

Google uses complex

Google is primarily

concerned with the

people using their

search engine to find

answers. They are

absolutely committed

to giving searchers

the best answer they

possibly can.

algorithms and artificial intelligence

to understand exactly

what searchers are really

asking. Then, it searches the

internet for the best answer

to the question. So, to rank

higher, we need to write the

best answers to the questions

that are already being asked.

Fortunately, Google is so

interested in clarifying search

intent, that they offer a few

suggestions to the searcher,

so that they can provide a

more accurate answer.

This is where the magic

begins.

If you Google "charge my

EV at home," you will begin

to see the results that Google

believes you want. You will

also see a heading "People

also ask."

Under that heading you

will see several more specific

questions about charging

EVs.

• Can you charge an electric

car with a regular outlet?

• What is needed to charge

an electric car at home?

• Can you charge EV car at

home?

• How fast can you charge

an EV at home??

In this section on the search

results page, Google is showing

you what questions people

are asking that are related

to your search.

You can easily try this for

your business. What question

do you get asked all the time?

Pop that question in Google

and see what comes up under

"People also ask."

And as an extra tip, when

you click on one of the questions,

Google then immediately

expands the number of

questions it listed. It generally

starts by showing three to

four questions. If you click

on a question, it will add

another four questions to the

list. By doing this you can

build up a large list of questions

that people are asking.

Then, to when it comes to

creating your content, all we

have to do is write content

that addresses one or more of

these questions.

In fact, you can put

together a long article

answering a lot of these questions

all on one post.

By starting with the questions

people are already asking

you’ll be writing relevant

content and will find that

Google is a lot more likely

to rank your website more

strongly for searches related

to the questions your site

answers.

Easy right? Well, yes and

no. Content takes work, but

this approach is certainly a

good place to start.

A look at the Waikato

recruitment market one year

on from COVID-19

Positioning Excellence

Locally owned and operated, Asset Recruitment

has been established for more than 30 years.

We’re specialists in temporary, permanent,

executive and industrial recruitment.

If you’re looking to hire or would like to discuss career opportunities,

do get in touch with our team. We position excellence in roles across

different industries and sectors, working with both candidates

and clients to secure the right fit for temporary, permanent and

contract positions.

Recruit with Excellence. Recruit with Asset.

Temporary | Permanent | Executive | Industrial

07 839 3685 | www.assetrec.co.nz

As recruiters we have a number of tools at our

disposal – a database of job seekers; a library of

questions to ask during preliminary interviews;

recruitment checks; and an ongoing commitment

to positioning excellence. But one thing we don’t

have is a crystal ball.

However, if we did, we’re

not sure even a crystal

ball could have told us

what the Waikato job market

would be like 12+ months on

from COVID. Today, we’re

recruiting in a market with a

record low unemployment rate,

minimal applicant movement,

and a market that is crying out

for migrant workers to fill some

of New Zealand’s most essential

roles. Carmel Strange, Asset

Recruitment’s Manager and

Temporary & Contract Recruitment

Specialist, said a combination

of booming industries and

labour shortages has created a

recruitment market no one could

have predicted 12 months ago.

“There are so many factors

contributing to this market,”

explains Carmel. “The construction

industry is extremely

busy and creating a number of

jobs, the horticultural industry

has faced a continued shortage

of migrant workers coming into

the country, and the hospitality

sector is in dire need of experienced

staff. The shortage is right

across the board; no industry is

exempt.” Changing times in the

labour force Recruiting in such

a market requires employers

to think outside the box. “Until

everyone is vaccinated and

the New Zealand Government

allows more people into the

country, I think this situation is

going to continue,” says Carmel.

“It is a challenging recruitment

market but not an impossible

one. We just have to approach

job vacancies differently.”

For starters, Carmel says

employers need to prioritise the

attributes they’re seeking in a

candidate. “We’re not going to

be able to tick every single box,

so we’re working with clients to

determine what are non-negotiables

in either a role or a candidate,”

she says. “For example, if

a candidate has the right attitude

and personality and will be a

good fit for a company’s culture,

systems and processes can be

placed around them to develop

the necessary skills.”

Carmel is also urging

employers to really look after

their staff. “Some companies do

this better than others but there’s

always room for improvement.

It really is a candidates’ market

out there so we’re advising our

clients to go the extra mile to

keep their staff because, if they

Carmel Strange

leave, it will be tough to find a

replacement.”

Candidates content to stay

Another contributing factor to

the current recruitment market

is the underlying element of

uncertainty that is seeing fewer

people change roles. “People

aren’t looking for new roles like

they used to be,” says Carmel.

“They’re stable in their jobs

and would prefer to have that

perceived security, rather than

move elsewhere. This reduces

the number of candidates in the

market even further.”

There has been some respite

for industries with the extension

of working holiday visas, but

for now, the tough recruitment

market is set to stay, so seeking

expert help to fill vacancies is

essential.

Carmel and the Asset

Recruitment team continue to

position excellence in roles

across different industries and

sectors, working with both candidates

and clients to secure

the right fit for temporary, permanent

and contract positions.

If you’re seeking candidates

to join your organisation,

give the Asset Recruitment

team a call today.


16 WAIKATO BUSINESS NEWS August/September 2021

The only constant in life

is change - especially

with NZ immigration!

At Pathways, we see first-hand the almost daily changes in the

immigration space. Given that we have difficulty keeping up to

date, we can only imagine how exasperating and confusing this

must be for employers.

Level 2

586 Victoria Street

Hamilton 3204

More than ever, employers

need clear and

simple messaging

to understand what all these

changes mean for their business,

and for their migrant employees.

So what do you need to

know?

The mandatory employer

accreditation, scheduled to be

introduced on 1 November

2021, has been deferred, possibly

to mid-2022 and employers

should simply forget about this

for now.

The median payrate was

increased to $27 ph from 19

July. This means that Essential

skills work visa (ESWV)

applicants who are paid at or

above the median payrate can

be issued 3-year work visas, and

those paid below the median

will be issued two year “lowskilled”

work visas.

For applicants holding ANY

type of work visa who are

applying for an ESWV to continue

working in the exact same

employment, then no job advertising

or employment agreement

is required, and applicants are

not required to provide updated

police and medical reports.

Employers need to be mindful

where the employee has

accompanying family members

as a person on a low-skilled

work visa cannot normally

support their partner for a work

visa. However, if the partner is

holding any work visa they can

now directly apply for their own

ESWV to continue working in

their existing employment role.

Dependent children are eligible

for domestic student visas up

until completion of secondary

school providing one parent,

or both parents in combination,

who are holding ESWVs, are

earning at least $43,322.76 pa.

Applications for the previous

employer accreditation, and for

the renewal of existing employer

accreditation, ceased on 30 June

2021. Consequently, existing

accredited employers should

be proactive in transitioning

their eligible employees (those

paid at least $79,560 pa) onto

work-to-residence work visas

BEFORE their existing accreditation

expires – and before 31

October 2021 when this visa

category is forecast to close.

NB: existing employees who

are holding work-to-residence

visas, based on their employer’s

previous accreditation, can still

Level 3

50 Manners Street

Wellington 6011

07 834 9222

enquiries@pathwaysnz.com

pathwaysnz.com

Richard Howard

lodge their residence application

if otherwise eligible to do

so.

Expressions of Interest pursuant

to the Skilled Migrant

residence category which have

been suspended since April

2020 are expected to resume

soon, but with changed eligibility

criteria.

Border entry exceptions

remain possible for very specialised

critical workers – but

the threshold is high!

While the Greek philosopher

Heraclitus was right about

the constant of change, all you

really need to know is that while

change is always a constant

in the immigration space the

answers can always be found

with our team here at Pathways!

Waikato researchers

receive massive boost for

environmental projects

Researchers from the University of Waikato will now be able to

advance projects to model the ecosystems of New Zealand’s

3820 lakes, seek keys to climate change in our deepest caves

and bring nature back to our cities and towns. These projects will

be made possible by funding of over $12 million recently awarded

by the Ministry of Business Innovation and Employment’s (MBIE)

Endeavour Fund.

Professor Bruce Clarkson

has received $10

million in funding over

five years to help bring nature

back to New Zealand’s cities

and towns by restoring and

incorporating indigenous

biodiversity.

Aotearoa’s indigenous

biodiversity is at crisis point

with more than 4000 of our

species either threatened or

at risk. More than 4 million

New Zealanders live in our

urban centres and while that

represents only five percent

of New Zealand’s land area

the ecological impact is far

greater.

“Nature is essential to our

existence. Plants, animals,

land, water, and humans are

all part of our living, working

ecosystem. If our biodiversity

is in crisis, then our

human health and livelihoods

are at risk too. This project

will help bring nature into

our urban backyards and in

the process help to restore

Aotearoa’s biodiversity,”

said Professor Clarkson.

Professor Clarkson has

been working for nearly

two decades with organisations,

including 14 councils,

national agencies, and local

community groups. The project

will provide guidance on

how they can best incorporate

biodiversity bringing

more greenspace and nature

back to urban centres.

Dr Deniz Özkundakci

has received $1 million over

three years for a Smart Ideas

project to build a platform

modelling the ecosystems of

New Zealand's 3820 lakes

using supercomputing to

manage already available

data, alongside satellite

remote sensing providing

water quality information.

Government freshwater

policy requires management

of sediment and nutrient runoff

to keep New Zealand’s

lakes healthy. Many of New

Zealand’s lakes already suffer

toxic algal blooms every

summer as a result of excessively

high nutrient loads.

The models Dr Özkundakci

and his colleagues will

develop will allow organisations

to see how New Zealand’s

lakes respond to different

management approaches,

ensuring the health of

their ecosystems and

water quality.

“There are currently only

24 lakes in New Zealand that

have been modelled, costing

around $80,000 each and 300

hours to model. Using current

methods, it could cost

more than $15 million to

model just 5 percent of New

Zealand's lakes,” said Dr

Özkundakci.

“The new models will be

scalable to all lakes and allow

that money to be directed

into managing the health

Professor Bruce Clarkson

Dr Adam Hartland

of our lakes. It will provide a

platform for iwi, councils, and

communities to engage with

the health of their lakes. It also

has the potential to be used as

a framework worldwide,” Dr

Özkundakci said.

Dr Adam Hartland also

received $1 million for a Smart

Ideas project. Dr Hartland and

his team of researchers have

been venturing into New Zealand

and the Pacific’s deepest

caves to unlock keys to climate

change hidden in cave formations

known as speleothems.

As water trickles through

the earth, it drips into caves

depositing minerals that create

speleothems, including the

familiar stalactites and stalagmites.

These deposits are

unique because they are made

by flowing water, a property

that the research team will harness

to quantify past rainfall in

New Zealand.

Dr Hartland said the

increase in extreme weather

events had highlighted New

Zealand’s susceptibility to

changes in rainfall.

“Because people have been

Dr Deniz Özkundakci

recording rainfall for less than

200 years, we have a very limited

picture of how rainfall

patterns change when global

climate transitions happen.

Reconstruction of past rainfall

in New Zealand will be a key

tool to guide predictions of the

effects of climate change on

New Zealand. Our results will

be critical to validating climate

projections and models used by

the Government for planning

and adaptation at all levels of

society,” said Dr Hartland.


CONFERENCE AND EVENTS

WAIKATO BUSINESS NEWS August/September 2021

17

Comedy Cellar, New

Zealand’s Best ‘Interactive’

Team Building Event

Comedy Cellar, New Zealand largest (team) wine tasting competition

provides a level of participation and engagement nearly unmatched in

the events sector, says brainchild and director of Strike Events (owner

of Comedy Cellar), Scott Palmer.

Consumers are demanding

a higher level

of participation and

hands-on experience in events

they attend. “Fewer and fewer

Michele A’Çourt (one of NZ’s top comedians/entertainers) and Bob Campbell (wine

connoisseur and expert) co-host of New Zealand’s largest wine tasting competition.

people want to be an audience

to an event as opposed to being

part of the event and fully

engaged with what’s going on

around them. It’s all about the

experience,” says Palmer.

Comedy Cellar has been

a hit from day one due to the

level of engagement and team

building the event provides.

“Good leaders recognise that

Comedy Cellar isn’t just a

great night out and a bloody

good laugh. As an event, it

allows teams to engage, debate

and compete all the while

being ‘part’ of the event and

not just an audience to it”, said

Palmer.

“Comedy Cellar is a great

leveller because wine and a

good laugh (comedy) are universally

appreciated so our

audience and attendees are

extremely broad”, said Palmer.

“As an example, on a table,

companies can mix up their

teams so they have several

different employees engaging

and debating over what might

be the correct answer to a

question. It’s a great way for

companies to bond internally

and allow members on different

levels to be introduced to

each other in a very social and

fun setting”. And the fact they

are a team competing against

other teams provides a unique

comradery and bonding that

only team competition can provide.

When larger companies

take multiple tables (each table

is a team) that also normally

creates some great internal

banter and takes on a life of its

own as normal day to day colleagues

are paired off against

each other for the night. “The

celebration and gloating can

go on for weeks, sometimes

months inside a business!”

Says Palmer.

“Then around the event

venue is a whole different set

of dynamics. We might have a

table of lawyers or accountants

sitting right next to a table of

used car sales guys or a hairdressing

salon.

Or we might have two

building companies or real

estate companies who normally

compete on a day to

day basis but now have the

chance to square off on something

completely different like

wine. Comedy Cellar not only

brings companies together for

team building but allows very

diverse businesses within the

community to engage with

one another in a competitive

yet fun way when they would

never normally cross paths.

It allows businesses to reflect

some personality to the other

companies on the night and

reveal a bit of character. “We

also find a bit of business is

done post-event says Palmer;

companies can raise their profile

and reflect the character of

their organisation and some of

the people in it. “Heck, those

lawyers were actually a lot of

fun! I might pay them a visit

next week, or that lady was

great, I might look her up to

sell my house”.

Then there is the knowledge

and learning piece. “Our

co-host Bob Campbell is literally

and is qualified as one of

the most knowledgeable people

on earth when it comes to

wine. And in his own special

way, Bob imparts information

about each wine tasted on the

evening, so everyone learns a

thing or two as well”. Palmer

also stresses that you do not

need to be a wine expert to

take part.

“We ask about seven questions

per wine, tables (teams)

agree on one answer per question.

So it’s all about perspective

and good discussion to get

your team answer”.

In addition, the particular

unique twist of Comedy Cellar

is that in the end, it pulls all

of these diverse people, teams

and businesses together as one

big team.

The average score across

all of the teams on the evening

is calculated and can be compared

to other parts of New

Zealand as Comedy Cellar rolls

out. So while teams are competing

against each other on

the night, they’re actually one

big team competing against

other regions around New

Zealand to see what region has

the most knowledgeable wine

drinkers! The Comedy Cellar

website (www.comedycellar.

co.nz) allows you to track team

and regional progress and has a

full leader board.


18 WAIKATO BUSINESS NEWS August/September 2021

CONFERENCE AND EVENTS

Make a lasting memory at

Mystery Creek Events Centre

Located 15 minutes from the Hamilton

CBD, and situated on 114 hectares of

stunning natural surrounds, complete

with flexible venue spaces, Mystery Creek

Events Centre is the perfect place for your

next event.

Mystery Creek’s

experienced team

are known for their

ability to assist in delivering

bespoke events, so you

can be sure holding your

event here will be unique and

memorable.

“The sheer choice of venue

spaces at Mystery Creek

means we can cater for events

of any size or type,” says

Peter Nation, Chief Executive

of the New Zealand National

Fieldays Society, the not-forprofit

organisation that owns

Mystery Creek.

Over the past year, the

venue has held a wide range

of diverse events including,

most recently, The Horticulture

Conference 2021 which

saw over 700 delegates attend

seminars, business meetings,

and network with 43 exhibitors.

The NZCMA Motorhome,

Caravan & Leisure

Show – Hamilton, returned to

Mystery Creek in 2020, and

became the first multi-day

event in New Zealand post

lockdown.

Motorhome and caravan

enthusiasts enjoyed a variety

of exhibitors and informative

seminars, which were housed

across Mystery Creek’s range

of indoor and outdoor spaces,

Our learnings over

the past 18 months

in particular have

strengthened the way

we work with clients

to deliver events

with additional safety

measures to enable

customers to plan

their event with that

extra reassurance.

and the organisers are optimistic

that they will hold

another successful event on

15 October 2021.

“Our learnings over the

past 18 months in particular

have strengthened the way we

work with clients to deliver

events with additional safety

measures to enable customers

to plan their event with

that extra reassurance,” Peter

notes. Mystery Creek follows

the Events Sector Voluntary

Code, government guidelines

and has a high standard of

health and safety protocols to

ensure your event is safe and

enjoyable.

Get in touch with our

Venue Event Managers to

discuss booking options and

availability on 07 843-4497

or enquiries@mysterycreek.

co.nz.

Our experienced team are ready to help

you deliver an incredible and memorable

event. No matter how bespoke your event is,

whether it’s just an idea so far, or you have

an established event that requires a flexible

and unique hosting space, we’ve got you

covered.

We have a vast range of indoor and outdoor

venue spaces, that can cater for anything

from trade shows, expo’s and conferences

to smaller scale events. Bring your next

event to our versatile venue, located on 114

hectares of natural surrounds, and just 15

minutes from Hamilton CBD.

Contact us to discuss your venue and

booking options on 07 843 4497 or

enquiries@mysterycreek.co.nz

MYSTERYCREEK.CO.NZ

CONFERENCE & EVENTS CENTRE, WAIKATO, NEW ZEALAND


CONFERENCE AND EVENTS

WAIKATO BUSINESS NEWS August/September 2021

19

Celebrate your

Christmas party at

Vilagrad Winery

Where else can you dine underneath a

canopy of grapes planted 100 years ago.

The Nooyen family are

celebrating this Christmas

with an amazing

4 course Mediterranean banquet

and live entertainment

from Steve Crossland and the

boogie Monster band with

special guests the 3 Brothers

band. Christmas at Vilagrad

is the ideal way to celebrate.

Fantastic food, great

entertainment, friendly staff

and most of all, the personal

touch that makes everyone

feel welcome.

The evening begins with

Vilagrad Platters. Wine and

dine while enjoying easy

listening live music. Then

indulge in Vilagrad’s famous

spit roast banquet. Dance the

night away to the classics and

the new tunes from Boogie

Monster and the 3 Brothers

Band, or relax while enjoying

the decadent desserts.

Vilagrad Winery has great

indoor and outdoor flow,

enjoy the warmth around the

brazier or relax in the covered

courtyards with a glass

of wine. The gourmet cheese

and home smoked meats are a

nice way to finish with a fine

Vilagrad port.

WEDDINGS | CONFERENCES | SATURDAY & SUNDAY LUNCHES | TOUR & TASTINGS | ACCOMMODATION

Christmas Parties

Corporate Lunches 12pm-4pm

FRIDAY 3 RD AND 10 TH DECEMBER

Only $59.90 Per Guest including GST. (Drinks not included)

Have a relaxing lunch at Vilagrad Winery and enjoy our

Mediterranean banquet.

Christmas Parties 7pm-midnight

FRIDAY 26 TH , SATURDAY 27 TH NOVEMBER

SATURDAY DECEMBER 4 TH , 11 TH , 18 TH

FRIDAY DECEMBER 3 RD , 10 TH , & 17 TH

Only $99 Per Guest including GST. (Drinks not included)

Vilagrad Christmas Banquet. Party to the sounds of Steve Crossland and

the Boogie Monster Band with special guests the 3 Brothers Band,

Full bar facilities available.

BOOK

NOW!

702 Rukuhia Rd, RD2, Ohaupo, Hamilton | 07 825 2893 | www.vilagradwines.co.nz


20 WAIKATO BUSINESS NEWS August/September 2021

CONFERENCE AND EVENTS

FROM SMALL FAMILY GET-TOGETHERS TO

LARGE FUNCTIONS WE'VE GOT YOU COVERED

Let ’s talk!


WAIKATO BUSINESS NEWS August/September 2021

21

What your youngest employees need

PEOPLE AND CULTURE

> BY SENGA ALLEN

Managing Director, Everest – All about people TM

www.everestpeople.co.nz

For those unfamiliar with the term Gen Z

(Generation Z) these are your youngest

employees, born between 1997 and 2012.

I bet our current millennials (b. 1980-1994)

are feeling a tad old by that stat!!

Before we launch into

what Gen Z needs in

the workplace – just

a few fun facts for you. The

average Gen Zer received their

first mobile phone at age 10.3

years. Many of them have

grown up playing with their

parents’ mobile phones or tablets.

They have grown up in a

hyper-connected world and the

smartphone is their preferred

method of communication. On

average, they spend 3 hours

a day (pfff I think it’s more

than that!) on their mobile

device. Members of the Gen

Z were just beginning their

career journeys when we went

into lockdown last year – and

those in school were suddenly

confined to their homes. Collectively

this group is experiencing

the greatest national

trauma since the Great Depression

and World War II. Ultimately,

workplaces need to be

equipped to move forward and

thrive and employers will need

to address the fallout resulting

from Covid on their youngest,

and future employees.

How can we support Gen Z

employees?

Workplace culture is hugely

important to Generation Z

employees as they care less

about the brand or reputation

of a business, and more about a

sense of community and wellbeing

(things like paid time

off and a focus on healthier

lifestyles and mental health).

They feel highly connected to

social issues and want to make

a difference in their jobs, as

opposed to climbing the corporate

ladder. In fact, 30% of

Gen Z employees would take

a pay cut to work for a cause

they care about, craving in-person

connection and wanting to

feel they belong. With all that

in mind, Gen Z employees

are entering a very uncertain

time in the workplace, and so

to attract and engage them,

businesses must connect their

work to purpose, practice

modern leadership, and focus

on wellbeing. They must also

train leaders on modern leadership

skills like mentorship,

coaching and teaching, as well

as having a robust recognition

programme.

Stress management.

For more than a decade,

researchers have noted an

alarming trend: Gen Z reports

higher levels of anxiety and

depression than other generations.

Studies also tell us that

childhood exposure to significant

stress can impact brain

development and affect mental

and social development. If Gen

Z’s baseline already shows

high levels of stress, what will

the impacts of this pandemic

be when it comes to their work

and careers? Many companies

are unaware that unaddressed

employee and anxiety can

result in higher levels of absenteeism,

turnover, and lowered

productivity. For Gen Zers

many started their career with

higher levels of anxiety exacerbated

by Covid and business

owners should be acutely

aware of what impact that may

on their business.

Emotional intelligence.

Research tells us that emotional

intelligence; consisting

of self-awareness, self-regulation,

motivation, empathy, and

social skills, is a critical element

of effective leadership —

and can be taught and learned.

In having to cope with a lockdown

life at such a young age,

many Gen Zers have experienced

a massive interruption

in their ability to discover what

motivates and fulfils them.

Because of this, they’ll need

more time in their young adult

years to undertake this self-exploration.

You might consider

helping to fill this gap by offering

training that helps build

emotional intelligence from

the outset of their careers -not

once they hit 30. Employers

will benefit from Gen Z’s

entering the workplace with a

greater level of empathy and

adaptability, qualities that are

critical components of emotional

intelligence.

Right now, businesses have

a great opportunity to help

Gen Zers become authentic

and inspirational leaders.

Having been tested at a very

young age, they will bring a

special blend of resiliency and

humanity to the workplace.

Just what we all need in our

Covid ridden world.

Five pillars to connect

with your digital customer

TAXATION AND THE LAW

> BY HAYDEN FARROW

Hayden Farrow is a PwC Partner based in the Waikato office.

Email: hayden.d.farrow@pwc.com

The speed of technological change is both an opportunity and a

challenge for businesses. Customers experience your company

through products and services and this, combined with a

constantly evolving digital landscape, has had a dramatic impact

on the way businesses need to approach digital transformation.

Adapting to the expectations

of the digital

customer (individual,

enterprise, vendor, partner,

and distributor) is crucial to

success. Most organisations

have already digitised to some

degree and are seeing productivity

gains as a result. In the

PwC 2021 CEO surveys, 81%

plan to increase long-term

investment much more that

can be done. in digital transformation

initiatives over the

next three years as a result of

COVID-19.

Here in New Zealand, we

see this challenge first hand.

Many big box retailers can

operate online at different

levels of lockdown, however

the ability to execute the endto-end

sale and delivery of

the goods is challenged by a

non-digital supply chain. This

leads to higher overheads and

brand challenges when they

are unable to fulfill and deliver

on an order.

Businesses need to have

digitisation across their endto-end

process. Having a website

can be a start of a digital

journey, but it’s only a channel

and a window into your organisation.

It’s the whole backend

solution that’s important to

truly understand and get right.

Here we look at the five

key pillars essential to connect

with the digital customer.

Evolve your business - form

and implement a digital strategy

that aims to connect with

customers and ensures a positive,

dynamic customer experience.

Focus on customer experience

design, multichannel

integration and streamlining

operations.

Create new value - generate

innovative ideas from within

the business and priortise the

fast identification of products.

Test these in the market

and use feedback to improve

the product, mitigate brand or

operational risk, and to identify

new revenue streams.

Protect - with the increased

reliance on digital assets,

ensure that you protect

your business and

reduce the risks associated

with online security

and cyber crime. Consider

performing compliance

assessments, security assessments

and developing risk mitigation

and breach response

plans.

Accelerate - leverage cloud

infrastructure and mobile,

social and web solutions to

streamline operations and processes.

For example, low code

automation tools require very

little coding knowledge and

enable a business to develop

customised applications.

Know your customers - use

available customer data to

understand your customers’

expectations. You can use this

to formulate a digital strategy

that connects with the customer.

This isn’t a set and forget

though, feedback should

be used to ensure continuous

improvement.

Change is expensive and a full

systems pivot may not be an

option. Start with a balanced

approach that addresses shortterm

pain points and plans for

long-term digitisation strategies.

For example, leveraging

low code automation tools can

Th

be an effective way to alleviate

immediate inefficiencies,

while the business can perform

systems reviews and consider

next steps in the implementation

of change.

You cannot transform a

business through technology

alone, and neglecting the needs

of people is often the single

source of failure for technology

transformations. Keeping

your people and your customers

at the heart of everything

you do, will enable you to successfully

embark on your digital

transformation journey.

The comments in this article

are of a general nature and

should not be relied on for specific

cases.

e rapidly evolving digital customer

Having a website

can be a start of a

digital journey, but

it’s only a channel

and a window into

your organisation.

It’s the whole

backend solution

that’s important to

truly understand

and get right.


22 WAIKATO BUSINESS NEWS August/September 2021

PINK WALK

Gaining knowledge through breast

cancer research saves lives

Many readers may not be aware that the Waikato is an active

centre for breast cancer research and we have our own dedicated

research team, the Breast Cancer Research Trust (BCRT) working

alongside Waikato Hospital breast cancer multidisciplinary staff.

The BCRT was established

in 2000 to ensure

breast cancer patients

access to clinical trials and a

breast cancer register. Clinical

trials are an essential part

of our health system and are

necessary to find out if new

treatments are more effective

than those currently accepted

as the best available standard

of care. All new breast cancer

treatments or prevention

strategies must be rigorously

tested through the clinical

trials process before they are

made widely available to the

community. Breast cancer is

the most common cancer in

New Zealand (NZ) women.

The incidence of diagnosis

is one in nine women. Over

3000 NZ women and 20-30

men are diagnosed annually.

Each year over 400 Waikato

women and 2-3 men are diagnosed

with breast cancer.

That's more than one woman

diagnosed every working

day! Sadly each year we lose

600-700 of our loved ones

to this disease, a greater loss

than the annual road toll.

For the women who lose

their battle with this disease

there is a ripple effect of their

loss on their families/whanau

and communities.

Jenni Scarlet (Research

Nurse & Trust Co-founder)

lost her mother to breast cancer

and experienced the ripple

effect this had on her family,

particularly on her teenage

sisters. It was out of her experience

that the Trust's logo, a

yellow button, came. Originating

from the words "mothers

are like buttons, they hold

everything together" and

from a research perspective

the button represents “holding

lives together" through

evidence based research.

Supporting women

participating in clinical trials

There are a number of

advantages for women to

consider participating in a

clinical trial. They may be

able to access a new treatment

before it is routinely available

as standard treatment

for all breast cancer patients.

Trial participants are often

monitored more closely than

patients who receive standard

treatment outside of a clinical

trial. Overall patients have

better outcomes because of

close monitoring.

Doctors and nurses who

are involved in clinical trials

keep up-to-date with latest

developments in treatment.

Research improves staff

skills, experience, education,

helps professional development

and maintains a beneficial

culture of enquiry.

The most common reason

given by women for deciding

to participate in a clinical

trial, is that they want to help

provide more information for

future generations of their

family. Women diagnosed

with breast cancer today,

“stand on the shoulders” of

women who have participated

in clinical trials in the past.

Meryl is one such woman

who has benefited from past

research.

Since her initial diagnosis

and treatment 20 years

ago, she has overcome two

serious recurrences requiring

more radical treatment. She

has recently celebrated her

first grandchild and her 70th

birthday milestone and says:

"I’m so grateful for all the

science and knowledge that

has helped me to survive as

well as the dedicated doctors

and nurses who worked so

hard to get me to this point".

All the major milestones

in treating breast cancer have

been the result of research.

These advancements include

better drug treatments; both

chemotherapy and hormonal

therapies; improvements in

radiotherapy, breast conserving

surgery instead of

mastectomy, the development

of sentinel node surgical

techniques instead of

axillary (armpit) dissection,

and reducing treatment side

effects and improving quality

of life. Research ensures evidence

based best practice and

Waikato researchers want the

best for those in our region

diagnosed with breast cancer.

Breast cancer is not just

one disease, there are multiple

different types of breast

Continued on page 23

Braemar Hospital is proud

to be providing a Medical

Oncology service that

exceeds the needs of our

patients. Our trusted

service with specialist

oncology staff allows you

to experience a private

environment when you

need it the most.

Proud Gold Sponsor of

the Breast Cancer

Research Trust Pink

Walk and Button Run,

Thursday 28th October

2021

• Minimal waiting times

• Outstanding facilities

• Personal discreet service

• All health insurers accepted

• Access to treatments not

available in the public sector

Ask for Braemar

www.braemarhospital.co.nz

24 Ohaupo Road Hamilton | Phone 07 843 1899 | Fax 07 843 9815


PINK WALK

WAIKATO BUSINESS NEWS August/September 2021

23

From page 22

cancer. Ian Campbell

(Waikato Breast Surgeon &

Trust Founder) explains, “As

we progress beyond 2021,

the BCRT is enabling clinical

trials which are individualising

treatments more to the

specific features of each different

type of breast cancer.

For example, drug treatments

are becoming more targeted

to specific growth factors

of a tumour. As technology

develops there are specialised

laboratory tests which can

examine multiple aspects of

a tumour.

The results of these tests

will help guide oncology doctors

to select future patients

who will or won’t benefit

from treatments such as chemotherapy

and radiotherapy.”

With early detection

and better treatments more

and more women are surviving

breast cancer. See www.

breastcanceresearch.co.nz if

you would like to know more

about the work of the Breast

Cancer Research Trust, or

become involved in supporting

local research.

If you are diagnosed with

breast cancer, you can ask

your Surgeon or Oncologist if

there is a clinical trial available

for you.

New Zealand has a national

breast cancer register

The Breast Cancer Research

Trust (BCRT) runs the

Waikato / Midlands regional

division of the Breast Cancer

Foundation National Register

(‘the register’).

This is a Ministry of

Health secured web-based

database built with the intention

of creating a population

based picture of breast cancer

care in New Zealand.

The register records

detailed information about

diagnosis, treatment and outcomes

of patients with breast

cancer, which allows the

medical community to monitor

standards of care in the

Waikato and Midlands and

benchmarks against national

and international treatment

standards.

This confidential database

also allows multidisciplinary

research into the many

aspects of the breast cancer

position in the Waikato and

New Zealand.

Waikato based research

staff collaborate with the

Auckland, Wellington and

Christchurch regions of the

register with observational

studies and projects.

The information stored

on the register is completely

confidential and can only be

released through strict governance

control. Both public

and private sector breast

cancer patients, as well as

patients with invasive breast

cancer and DCIS (ductal carcinoma

in situ – a pre-invasive

cancer) are eligible to

participate in the registers;

participation is voluntary.

Examples of research from

the register

• A project to investigate the

management of women

with breast cancer in addition

to other medical problems,

and their long term

outcomes. This group of

women often have complex

medical needs and

her research showed how

important it is for doctors

to determine where there

may be opportunities to

improve their care (this

research was carried out

by Dr Melissa Edwards,

Surgical Trainee &

Research Fellow).

• A study investigating the

variations in the management

and outcomes for

women diagnosed with

advanced breast cancer.

1600 cases of Waikato

and Auckland women

with advanced or metastatic

disease at diagnosis

(called de novo metastatic

breast cancer) and 4000

women with recurrent disease

(i.e. recurrence following

early breast cancer

diagnosis) was analysed.

Overall, the study results

showed that survival for

patients with advanced

breast cancer in New

Zealand is very similar to

other developed countries.

There are two different

types (triple negative or

non-luminal HER2 positive)

of advanced breast

cancer that had the worst

prognosis. The site of

metastases is also an

important indicator, with

evidence that those who

did not have metastases to

internal organs of the body

(e.g. liver, lungs) will on

average, survive for longer

periods of time.

Information from this

project helps guide Oncology

doctors in their discussion

with patients about

their prognosis and treatment

(this research was

carried out by Drs Chunhuan

Lao, Research Fellow

and Marion Kuper-Hommel,

Medical Oncologist,

Waikato Hospital).

For more than 30 years, we’ve been aligning

great candidates with great opportunities, and

‘positioning excellence’ throughout Waikato.

We strive for excellence and quality in all we do. As part of

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So, if you’re currently looking to hire or would like to

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24 WAIKATO BUSINESS NEWS August/September 2021

PINK WALK

Examples of current studies;

1) study investigating electronic

self-reporting of symptoms

in patients with advanced

breast cancer

International research has

shown that more attention to

patient reported outcome measures

(PROMs) improves not

just quality of life but survival.

This work has led to Dr Marion

Kuper-Hommel (Medical

Oncologist and BCRT Trustee)

in developing a local study

supported by the Breast Cancer

Foundation NZ.

In February Waikato

researchers commenced

recruiting to what is called

the “ABCpro study”. This

study is introducing electronic

self-reporting of symptoms

and treatment side effects for

women living with advanced

breast cancer (also known as

metastatic, incurable or stage

four breast cancer). In addition

to usual care, the new

service will involve women

completing weekly online

surveys about common symptoms

of advanced breast cancer

and side effects associated

with treatments. The survey

responses are then sent to

an advanced breast cancer

(ABC) nurse who will use the

responses to assist patients

to better manage symptoms

and side effects from home

in between regular clinic visits.

The survey responses will

also help the Oncology team

to decide on further tests or

treatments.

The aim of this new service

is to improve the quality of life

of women with ABC by better

symptom and side effect control.

Waikato Hospital is a centre

for this pilot study which

will introduce and evaluate

this new service. To date we

have 32 patients enrolled aged

from 32 to 82 years, with the

82-year-old being one of our

most IT savvy! Some feedback

from participating women so

far: “Empowering to learn

about self-management,

advocating for myself and

grow my confidence in living

with ABC”;

“Great project and will be

great for people who are newly

diagnosed with ABC. The

guidance, support and encouragement

is enormously helpful

and especially about what I can

do to help myself”;

“It’s amazing to know there

is someone to ask for help

when I’m not sure how to manage

things. I wouldn’t have

dreamt of a service like this

before or known who to contact

and have the trust that they

will always get back to you”.

Dr Marion Kuper (Medical

Oncologist Waikato Hospital

& BCRT Trustee) is Principal

Researcher and Jenni Scarlet

(BCRT Research Nurse)

is study coordinator. Donna

Alexander (Waikato Hospital)

is our wonderful ABC nurse!

2) A clinical trial of giredestrant

(GDC-9545) for

advanced breast cancer

The Waikato is a centre for

an international drug trial for

women and men with a certain

type of advanced breast

cancer. Advanced breast cancer

(ABC) is when cancer has

spread to other parts of the

body. This trial is enrolling

people with breast cancer that

has many oestrogen receptors

(referred to as oestrogen receptor

positive cancer). Oestrogen

can make breast cancers

grow and treatment for these

cancers is to either block the

hormone getting to the cancer

cells or to lower the amount of

hormone in the body. Oncology

doctors recommend these

people (mostly women) receive

treatment with hormone therapy.

Giredestrant is a new

hormone therapy that blocks

oestrogen getting to the breast

cancer cells. Researchers think

that by adding giredestrant to

another standard therapy (palbociclib)

for ABC, that this

combination may work well

in treating oestrogen receptor

positive breast cancer.

This clinical trial will

also find out more about side

effects of giredestrant and how

this treatment affects quality of

life. The name of this clinical

trial is the “persevERA trial”.

Dr Marion Kuper-Hommel

(Medical Oncologist &

BCRT Trustee) is leading this

clinical trial, and Jenni Scarlet

(BCRT Research Nurse) is

trial coordinator.

Pink Walk & Button Run Thursday

28th October 5.30 pm Hamilton Lake

Get your workmates

together (and your

boss) and enter a team,

dress up in pink for breast cancer

awareness, and yellow for

breast cancer research, and see

if your business or organisation

can win an amazing prize

for being in the team draw, or

win a prize for biggest team!

Be into win spot prizes for

other best dressed categories

including best decorated bra,

best dressed adult, teen, child

and under five and also best

dressed dog. There are vouchers

from Body Café and Hot

Gossip Bra Shop and other

wonderful prizes donated by

local businesses up for grabs

for everyone that registers

online. Join us at the Pink Walk

and Button Run for breast cancer

to be held Thursday 28th

October at Hamilton Lake.

The Pink Walk is a 3.8 km

fun walk around Hamilton

Lake and the Button Run is

approx. a 5 km fun run around

the lake and Innes Common.

This Pink Walk was first

organised in 2006 by a group

of health promoters and breast

cancer survivors who wanted

to raise breast cancer awareness

in the Waikato community.

The BCRT have been

recipients of funds raised each

year. Braemar Hospital have

always had a large contingent

of walkers/runners enter and in

2011 became Gold Sponsor of

the event. Sponsorship ensures

that all funds raised go to, and

are invested in breast cancer

research. A massive thanks

to Braemar Hospital for their

ongoing support!

So dress up and come

along on the 28th. The first

100 registrants will receive a

free t-shirt (size dependent on

availability and will need to be

collected at event). There is a

free sausage sizzle for all registered

children under 16 years

and free fresh fruit for everyone

donated by Vege King.

Be entertained by performers

from Enchanted Entertainment

and the Free Lunch Street Theatre

Company and more. Go

to https://pinkwalk.co.nz/ to

ENTER NOW with your family

or friends, a work team of

other group!

Thanks for supporting

women participating in clinical

trials by attending this

FUNdraising event!

Note for any potential

event changes due to

COVID-19 please visit the

Pink Walk website.

ENTER NOW!

WWW.PINKWALK.CO.NZ

THURSDAY 28TH OCTOBER 2021,

HAMILTON LAKE - INNES COMMON

Entertainment from 4.30pm | Warm up 5.30pm

Walk and Run 5.45pm

Wear your best pink finery (to support breast cancer

awareness) AND/OR yellow finery (to support local research)

Prosthesis and bra fitting specialists

Our friendly staff can help you with:

• Your new prosthesis

• Post surgery bar fitting

• Ministry of Health funding applications

Prizes for BEST dressed woman, man, little person, young

person, group and pooch.

Pink walk distance: 1 lap | Button Run distance: 1.5 laps

Proud supporters of

Waikato Breast Cancer

Research Trust

Fleur

Proudly supported by Hot Gossip Bra Shop Te Awa, The Base, Te Rapa Road,

Hamilton | 07 849 2662 | www.brashop.co.nz

Ruth


PINK WALK

WAIKATO BUSINESS NEWS August/September 2021

25

October is breast cancer

awareness month

Breast cancer awareness month is a time to raise awareness of

breast health. If you are a woman and you are getting older, you

have the two main risk factors for breast cancer.

One of the best things

we can do to improve

outcomes from breast

cancer is early detection.

This is important for all

women, but especially so

for Māori women who are at

even higher risk of developing

breast cancer than non-

Māori, and have double the

death rate compared to NZ

European women.

Research work supported

by the Breast Cancer

Research Trust has shown

that Māori women with cancers

detected through screening

do just as well as non-

Māori. Breast cancer cure

in these women is high with

94% breast cancer survival at

10 years.

Early detection saves lives

Regular mammograms

• A screening mammogram

is the best method for the

early detection of breast

cancer in women with no

symptoms.

• We recommend women

start having annual screening

mammograms between

40-49 and then once every

two years from 50 years

(and up to age 80 – as

long as women remain in

good health).

You can have a

free mammogram

every two

years through

BreastScreen

Aotearoa if you are

between 45-69

years.

BreastScreen Aotearoa is

New Zealand's free breast

cancer screening programme.

It checks women for signs

of early breast cancer using

mammograms.

You can have a free

mammogram every two

years through BreastScreen

Aotearoa if you are between

45-69 years. Please phone

0800 270 200 to enrol

in this programme. You

can also enrol for on line

at www.nsu.govt.nz

Mammograms;

• Can show changes in the

breast before anything can

be seen or felt. In most

cases the changes will not

be cancer.

• Can detect breast cancer

early, which means a very

good chance of cure.

• Can detect about 75 percent

of unsuspected cancer

in women under 50 and 85

percent in women over 50.

• Cannot prevent you getting

breast cancer and cannot

always prevent death

from breast cancer.

• Are safe because only

very small amounts of

radiation are used in twoyearly

screening.

Be breast aware:

You can examine your breast

by looking at yourself in the

mirror with your hands on

your head.

Changes in the breast to

look out for and report to

your doctor;

• A new lump or thickening

• Skin dimpling or puckering

• Any change in one nipple,

such as discharge that

occurs without squeezing

or a turned-in nipple

• Or a rash or reddening

or scalyness of the nipple

While most lumps and other

symptoms are not due to

cancer, proper assessment is

needed to determine this. If

you see something different,

see your GP for a check-up

and get referred for appropriate

further workup.

More and more women

than ever before are surviving

a diagnosis of breast cancer

thanks to early detection and

more effective, safe and tailored

treatments developed

through research.

What can you do to reduce

breast cancer risk?

All women are at risk of

breast cancer, and risk

increases with age. Understanding

breast cancer risks

– those you can control and

those you can’t – may help

you to improve your breast

health;

• Regular exercise – at least

four hours per week; coming

along to the annual

Pink Walk and Button Run

is a good start!

• Eating a healthy diet

including low fat and

sugar, and lots of fresh

fruit and vegetables,

• Maintaining a healthy

weight, especially after

the menopause,

• Keep alcohol intake to less

than 10 drinks per week.

Ensure you have alcohol

free days,

• Breast-feed if possible.

Breastfeeding for

12 months or more

is associated with a

reduction in breast

cancer risk,

• Know your family history.

Most women who are diagnosed

with breast cancer

have no family history. A

small proportion get breast

cancer because of a heritable

cancer gene mutation.

If you have a number of

relatives affected by breast

cancer on the same side

of the family (mothers or

fathers) your risk may be

increased. Talk to your

doctor about your family

history, you may need to

start breast surveillance at

a younger age.

Regular breast screening can find what you can’t feel

With Anglesea Women’s Health

and Hamilton Radiology, your

health is in safe hands.

Anglesea Women’s Health provides the highest

quality specialist women’s imaging service

in a caring, patient orientated environment.

Our equipment is the latest state-of-the-art

technology, providing highly detailed images.

Hamilton Radiology is the region’s largest

private medical imaging facility. Together with

Midland MRI we deliver Mammography,

Bone Density, X-ray, Ultrasound, MRI and

CT services across the region. With our highly

experienced team and senior specialist consultant

radiologists, you’ll be in safe hands.

Proud Sponsors of

The Waikato Breast

Cancer Research Trust


26 WAIKATO BUSINESS NEWS August/September 2021

BLUE SEPTEMBER

PUT YOUR

PEDAL TO

THE METAL

for

PROSTATE

CANCER

SIGN YOUR

TEAM UP

TODAY

7 November 2021 / Hampton Downs Motorsport Park

Tackle the bends, hills and straights of Hampton Downs in

this one-of-a-kind cycling relay race to help raise funds and

drive awareness of prostate cancer in New Zealand.

To find out more, get in touch with Carol Roche, Event Manager

at events@prostate.org.nz or give her a call on 09 415 2404.

Grab your mates, colleagues and riding squad and head to

pedal4prostate.org.nz to register.


BLUE SEPTEMBER

WAIKATO BUSINESS NEWS August/September 2021

27

Put your pedal to the metal

to help a mate through

Pedal4Prostate returns to the Waikato

region with the 5th annual running of this

fantastic fundraising event at Hampton

Downs Motorsport Park.

Pedal4Prostate is part

of the Prostate Cancer

Foundation’s Blue September

awareness and fundraising

campaign, with this

year’s theme being “Do Something

Blue to Help a Mate

Through”.

This year’s Pedal4Prostate

event is on Sunday the 7th of

November.

In this time of uncertainty

and the disappointing cancellation

of many sporting

events, including other cycling

challenges, the anticipation

of reducing lockdown restrictions

has ensured this popular

4-hour endurance event, Pedal-

4Prostate, remains firmly fixed

in the cycling calendar.

Pedal4Prostate appeals to

families wanting a fun day out

on their bikes and, also appeals

to the serious cycling enthusiast

who wants to test themselves

against their teammates

and the clock. This popular

event attracted over 200 riders

and raised just over $100,000

in 2020, and this year we are

aiming for even more people to

take part, says Event Manager

Carol Roche.

Pedal4Prostate is a very

important event for the Prostate

Cancer Foundation, first as a

major fundraiser for the organisation,

and as an opportunity

to create awareness about this

deadly disease that affects one

in eight men in New Zealand

over their lifetime.

Funds raised by this event

enable the Prostate Cancer

Foundation to carry out its

vital work supporting men and

their families living with prostate

cancer throughout New

Zealand, as well as funding NZ

based research into better diagnosis

and treatment of prostate

cancer, education programmes

and advocacy for better outcomes

for Kiwi men.

Some facts about Prostate

Cancer in New Zealand:

• Today, ten New Zealand

men will be told they have

prostate cancer.

• Prostate cancer is the most

common cancer in New

Zealand Men - 1 in 8 men

will develop prostate cancer

in their lifetime.

• More than 3,500 men are

diagnosed with prostate

cancer each year.

• More men are diagnosed

with prostate cancer than

women are diagnosed with

breast cancer.

• More than 650 men die

from prostate cancer in NZ

each year. That’s 55 men

dying each month.

• There are over 42,000 men

in New Zealand living with

prostate cancer.

• Early detection can save

lives and screening for

prostate cancer can be done

with a simple PSA blood

test arranged by your GP.

• Men over age 50 should get

regular check-ups (at age 40

if there’s a family history).

Prostate cancer represents a

significant health burden on

New Zealand men. There are

The team at CHP

Electrical are proud

to support

increasing concerns regarding

inequities in prostate cancer

morbidity and mortality among

the different ethnic groups in

New Zealand.

Advocacy is a key part of

the work the Prostate Cancer

Foundation does. A quick, simple

blood test is all it takes to

help save the lives of countless

New Zealand fathers,

Continued on page 28

to help spread the

message to look after

your health and get checked

Providing quality service is at the

heart of everything we do.

Proud to support Blue September

203055AA

Phone 07 848 2122

or 0800 245 368

Email: info@chp.nz

www.chpelectrical.nz


28 WAIKATO BUSINESS NEWS August/September 2021

BLUE SEPTEMBER

Put your pedal to the metal to help a

mate through

From page 27

husbands, sons, brothers, and

friends. But the current system

– where Kiwi men must

request the blood test through

their GP or wait to be offered

it – isn’t working. In particular,

it is not working for rural men

or Māori men.

We encourage all

men over 50 to get

regular prostate

check-ups with their

GP or medical centre,

and men aged 40 and

over, for those with a

family history.

We need to be smarter

about how we diagnose this

cancer because early detection

is key. The current system in

NZ is opportunistic i.e., when

you visit the doctor for something

else or a check-up you

may be offered a PSA test.

This means not every man will

get the same information or the

opportunity to have a PSA test.

There are regional variations

in uptake as well, with

District Health Boards in

Northland and the Bay of

Plenty showing higher testing

rates than regions such as Nelson

and the West Coast.

Furthermore, Māori men

are also more likely to die

from prostate cancer than non-

Māori, as are all men in rural or

semi-rural locations.

The Foundation is advocating

for a structured population-based

screening programme

for prostate cancer, as

we currently have with breast

cancer, cervical cancer, and

bowel cancer.

Prostate Cancer Foundation

Chief Executive Peter Dickens

says “the PSA blood test is a

simple, inexpensive, diagnostic

tool, that we must use more

wisely – and widely.

We’re urging the Ministry

of Health to consider more

broadly an effective screening

programme to help us save the

lives of our men. In the meantime,

we encourage all men

over 50 to get regular prostate

check-ups with their GP or

medical centre, and men aged

40 and over, for those with a

family history.

You can help the Foundation

in their quest by signing

up as a solo rider or as a team

to this year’s Pedal4Prostate

and raise funds to assist with

this important work.

For workmates, seeking a

team-building day or just a fun

day out on the track, or those

wanting to beat a personal

challenge or pitch themselves

against friends and whanau,

Pedal4Prostate offers something

for everyone wrapped

up in a fun-filled and actionpacked

day.

Not to mention a rare

opportunity to tackle an international

motor racing track,

with no cars.

Pedal4Prostate is a one-day

endurance cycling event over

a 2.7km circuit at Hampton

Downs Motor Sport Park for

the duration of four hours. It

starts with registration from

7-00am to 8-00am, with the

race starting at 9-00am, and

the event concludes with a

prizegiving after lunch around

2-30pm.

Event categories for Pedal-

4Prostate consist of Open,

Open E-Bike, Over 60s, Over

60s E-Bike. To participate in

the E-bike category, all riders

within a team/group must use

an E-bike.

To participate in the Over

60s category, any rider (individual

or team) must be at least

60 years of age.

Each participant is expected

to fundraise prior to the event

with all funds to go to the

Prostate Cancer Foundation of

New Zealand.

Pedal4Prostate registrations

are open now, with solo rider,

2-person or 4-person team

options.

There are over 60s and

e-bike categories too. So, get

a few mates and workmates

together and sign up today at:

www.pedal4prostate.org.nz

For more information,

please contact event manager

Carol Roche on 09 415-2404

or events@prostate.org.nz

CH Engineering supporting

Blue September by giving

prostate cancer the finger

WWW.CHENGINEERING.CO.NZ Contact Jamie: 021 772 976


BLUE SEPTEMBER

WAIKATO BUSINESS NEWS August/September 2021

29

The Smart Home Revolution

The start of the computer revolution was back in the 1950s

where big and bulky mainframe computers took up a whole room

and had to be programmed with a punch card. They were used

to automate Accounts and Payrolls.

Then by the 1980s to

2000 the second revolution

started when we

began to have desktop computers

in the office, and then

came the home PC.

The third revolution

was the mobile one which

reduced them in size to be

able to fit in our pockets, so

we could take them anywhere

and use them on the go.

Now the next shift has

started and in our homes,

smart assistants like Google

Home or Amazon Echo

are steadily colonising

our personal spaces, along

with home automation for

smart lighting and security

systems.

There were over 640 million

of these units sold last

year and the market will be

doing twice that by 2023.

By that time we can

expect something like a 50

percent growth in sales of

wearable devices like smart

clothing and fitness trackers

– a huge market that Apple

is looking to – where it will

be approaching 300 mil-lion

units a year.

As for the workplace AI

is starting to take hold where

it is transforming factories

and production lines. Sometimes

referred to as the fourth

revolution or industry 4, this

sector is forecast to double to

over 150 billion by 2023 and

over a trillion dollars by the

early 2030s.

Tech companies will

increasingly seek to improve

our lives with this explosion

of smart devices that will be

crunching the sensor data

from all this hard-ware, as

well as all the activities that

we do on our smart phones.

There are also plenty of startups

staking out their territory

in this new frontier.

When it comes to your

home it is important to know

what you want and when

you “don’t know what you

don’t know” the best thing is

to talk to a company that is

experienced in security systems

before you build and

not settle for a one size fits

all approach that some builders

and electricians install as

a part of a package.

Your Security System is

a personal thing and needs

to be researched correctly to

make sure you know what

you want and how you are

going to use it - because

it’s no good having one

installed if it’s too hard to

use, that would just be a

waste of money.

Smartway Security and

Technology have been

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Why don’t you give them a

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understand how you can protect

what is important to you.

Remember “Experience

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30 WAIKATO BUSINESS NEWS August/September 2021

A new environment for digital start-ups

TECH TALK

> BY DAVID HALLETT

David Hallett is a co-founder and director of Waikato

software specialist Company-X.

We don’t know how lucky we are,

sang Fred Dagg back in 1975.

What was true then,

is doubly true now,

and celebrated in a

new book commemorating

60 years of IT Professionals

New Zealand (ITPNZ).

From Yesterday to Tomorrow

is the authoritative

source of the history of technology

in New Zealand.

“With 634 pages across

37 chapters, each chapter

drills into a different part of

the development of computing,

written by a recognised

national or international

expert in each field,” says the

blurb.

“Chapter authors include

experts such as Professor

Tim Bell looking at education

development, RedShield

Founder Andy Prow looking

at Cybersecurity, Privacy

Commissioner John Edwards

looking at technology challenges

around privacy and so

much more.”

Company-X was asked to

help ITPNZ mark its diamond

anniversary by contributing a

chapter to From Yesterday

to Tomorrow about how the

environment for tech startups

has changed in New Zealand

in the last decade.

It was an honour to be

asked and recognised for our

experience in this particular

field.

Our contribution (https://

history.itp.nz/part-1/gardner.

html) by Company-X communications

manager Chris

Gardner was based on interviews

with myself, fellow

Company-X co-founder Jeremy

Hughes and Hillfarrance

Venture Capital founding

partner Rob Vickery.

It pulled on decades of

combined experience working

with digital start-ups,

and other client types, and

focused on how the COVID-

19 pandemic had changed

everything in New Zealand.

Historically, international

growth has been difficult

for Kiwi start-ups out here

on the edge of the world.

A lack of venture funding

was a major issue, filling

the digital skills gap was a

close second and, for some,

a lack of global thinking constrained

Kiwi start-ups.

The pandemic turned

our brain drain into a

brain gain, bringing

many talented

technologists home to

New Zealand as well

ensuring many new

graduates cancelled

their plans to travel

overseas.

The COVID-19 pandemic

changed the world in 2020,

and we continue to feel its

affects.

Vickery immigrated to

New Zealand in late 2020

after a decade in venture capital

in Los Angeles, USA,

looking to invest in digital

start-ups.

The pandemic turned our

brain drain into a brain gain,

bringing many talented technologists

home to New Zealand

as well ensuring many

new graduates cancelled their

plans to travel overseas.

The work-from-home

mentality the pandemic created

has proved that we can

do anything from anywhere,

reminding us that the world is

our oyster.

From Yesterday to Tomorrow

also includes reprints

of ITPNZ’s 25th anniversary

book Looking Back to

Tomorrow and 50th anniversary

book Return to Tomorrow.

The book is available

directly from ITPNZ, as well

as digitally from https://www.

smashwords.com/books/

view/1095160.

It’s a great read for anyone

with more than a passing

interest in where technology

has taken us from and where

we are headed.

Partners open community

vaccination centre in Tokoroa

South Waikato’s new COVID-19 community vaccination centre

truly has community at its heart.

The centre, which opened

in Tokoroa on Monday,

September 13, is a

partnership between community

groups Raukawa Charitable

Trust and South Waikato

Pacific Islands Community

Services (SWPICS) and

Waikato District Health Board.

The three organisations

already have a long-standing

partnership, working closely

together last year to deliver

COVID-19 testing in the

district.

They planned to open

the new vaccination centre

on August 23 but it was

delayed due to the recent

Level 4 lockdown.

Over that time, Raukawa

and SWPICS collaborated with

the DHB and South Waikato

District Council to run a drivethrough

testing and vaccination

clinic, vaccinating more

than 2000 people in only a

few days.

Vaccinations will be offered

from Tuesday to Friday at a

new Leith Place vaccination

centre with a late night on

Thursdays. On Saturdays, they

will be delivered at a drivethrough

clinic at SWPICS’

Maraetai Road facility. Raukawa,

DHB and SWPICS

staff will work together

to provide vaccinations.

Waikato COVID-19 vaccine

programme lead Maree

Munro said working in close

partnership with local providers

helped to deliver the best

approach for a community.

“Raukawa and SWPICS are

deeply involved in supporting

the people of South Waikato

and they know their community

and its health needs really

well,” Munro said. “They’ve

been involved in the Waikato

vaccination programme

since it began and we’re

grateful to have their knowledge

and experience as we

scale things up.”

After a whakamānawatanga

on Monday dedicating the

new centre to the kaupapa of

the vaccination programme,

vaccinations began on Tuesday,

September 14 and will be

by appointment only. Bookings

can be made on www.

bookmyvaccine.nz or through

the national booking line on

0800 28 29 26.

The South Waikato community

vaccination centre will

be able to vaccinate up to 250

people a day and will replace

vaccinations at Tokoroa Hospital

and weekday clinics run by

Raukawa and SWPICS.

“Māori and Pacific people

are more at risk if they catch

COVID-19 and vaccinating

this group in big numbers is

an important way we can protect

the welfare and wellbeing

Culinary Cambridge postponed

Cambridge’s five-day

food festival, Culinary

Cambridge, is

postponed due to the current

Covid-19 alert level restrictions

including a full level 4

lockdown in Auckland.

The event scheduled for

15-19 September has been

put back to 2–7 November.

Destination Cambridge

CEO Miff Macdiarmid says

she’s disappointed to postpone

but it made sense given

the uncertainty around changing

lockdown levels and the

fact so many ticket holders

for the event come from

Auckland.

“We’re working with all

the participants to reschedule

their events for November.

We’re having to juggle things

around a bit, but it looks like

most suppliers will still be

involved, which is pleasing.

It means we won’t have to

cancel for a second year,”

says Ms Macdiarmid.

“The new dates include

Melbourne Cup Day, so we’re

hoping to have an effect

around that.”

Ms Macdiarmid says tickets

already bought will be

honoured for the new dates

or refunded if people cannot

attend in November.

They just need to reconfirm

or cancel directly with

of our community,” SWPICS

CEO Akarere Henry said.

“By working collectively,

we can vaccinate more people

more quickly and we’ll

be doing it in an environment

where we hope everyone will

feel safe and welcome.”

The Waikato vaccination

programme is taking a whānau

approach, meaning whole

families can book in for their

vaccinations. Munro said the

best way of organising family

bookings was by calling

0800 28 29 26.

She said appointments

for individuals could also be

booked online at www.bookmyvaccine.nz.

Everyone aged 12 and over

is now able to book their vaccination.

“By getting vaccinated,

people will protect themselves,

play their part in protecting

their family, friends and wider

community and help to support

official decisions around opening

up the country further,”

Munro said. “It’s clear that

COVID-19 will be with us for

a while.”

the host – the same way they

booked.

She says feedback from

the first Culinary Cambridge

in 2019 was overwhelmingly

positive and helped organisers

of this year’s event

to refine and extend the

programme.

“We’ve worked hard

Vaccinations are free and

the Pfizer vaccine has been

approved by New Zealand’s

medicines regulator, Medsafe.

By working

collectively, we can

vaccinate more

people more quickly

and we’ll be doing

it in an environment

where we hope

everyone will feel

safe and welcome.

So far, more than 315,000

vaccinations have been delivered

across Waikato. It will

take until the end of the year

to ensure everyone eligible has

been given an opportunity to

receive a vaccination.

to design a programme of

events that caters for anyone

and everyone keen to experience

new or familiar foods,

wines and beers, or who want

to upskill in their kitchens

and gardens. Hopefully life

is more settled in November

and people will still be keen

to come.”

For a full list of events and

how to book individual events

visit https://www.culinary

cambridge.co.nz/events/


WAIKATO BUSINESS NEWS August/September 2021

31

Waikato residents show they are ‘Mighty

Locals’ once again

Waikato residents have stepped up to support local businesses

again as the region rallies to support local businesses during the

increased COVID-19 Alert Levels.

Hamilton & Waikato

Tourism chief executive

Jason Dawson

says the relaunched ‘Mighty

Local’ website – a regional

hub aimed at connecting

Waikato residents with local

businesses operating during

Alert Levels 4, 3 and 2 - went

live in Level 4 promoting

contactless delivery services

from food and beverage producers

along with online fitness

and wellbeing providers.

Dawson says it has been

extremely encouraging to see

so many Waikato residents getting

behind the support local

ethos and becoming Mighty

Locals by purchasing good

and services from Waikato

companies, being entertained

online by local artists and

undertaking virtual experiences

such as quiz nights or

interactive online activities.

Our first national lockdown

in March/April 2020

dealt a significant blow to

Waikato’s non-essential business,

visitor and event sector,

so we worked with all our

regional partners to create

‘Mighty Local’ as a way to

build regional pride and promote

the ‘buy, eat, shop &

visit local’ messages at the

different alert levels. And it

felt important to offer that

same service again.

“Last week with the move

to Level 3 we were able to

profile over 100 listings from

takeaway businesses from

Morrinsville to Matamata,

Hamilton to Huntly, Te Aroha

to Te Awamutu and everywhere

in between,” he says.

“This has proved to be one

of the most popular categories,

and it’s fantastic to see

so many residents supporting

their local food and hospitality

sector in this way”.

“Now the Waikato is in

Alert Level Delta 2, we look

forward to seeing our residents

getting out to explore

their own backyard again,

making the most of our stunning

walkways and cycle

trails as well as dining in local

establishments and visiting

some of our fabulous activities

and attractions where it is

safe to do so,” he says.

Mighty Local is a partnership

initiative powered by

Hamilton & Waikato Tourism,

with support from your local

council, Te Waka, the Chambers

of Commerce, business

associations across the region

and the i-SITE visitor information

centres.

www.mightylocal.co.nz

#MightyLocal

#MightyWaikato

Thank you Mighty Locals!!

Support local, shop local, explore local

In times like these we need our Mighty Locals, so we just

wanted to say thanks to all those Waikato residents who have

supported local businesses during the various Alert Levels.

For more information on how you can support local, shop

local, and explore local visit mightylocal.co.nz #mightylocal

mightylocal.co.nz

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linkbusiness.co.nz/WK00182

Therese Bailey 021 707 641

therese.bailey@linkbusiness.co.nz

Fibre Service Business $475,000

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linkbusiness.co.nz/WK00175

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LINKBUSINESS.CO.NZ


Simon Travaglia - Infrastructure Manager

Catherine Clark - Operations Manager

Stuart Gordon - Chief Executive Officer

The new Skypoint Building at Waikato

Innovation Park provides a great destination

for people to meet and collaborate, says CEO

Stuart Gordon.

“This building will be home to a new café,

Weave, operated by the owners of Hayes

Common. There’s plenty of parking, great

spaces to meet and we welcome locals to

come on site and explore. Of course, it provides

extra value for our own tenants too.”

The three-storey building is part of an

ambitious expansion project that will see

another 12 buildings added to this growing

centre for innovation and technology.

Fosters was proud to be the lead contractor on

the Skypoint project.

“We chose Fosters based on their reputation

for quality and because they are local” says

Stuart. “We were also interested in knowing

the total (long term) cost of ownership and

Fosters brought some impressive technology to

that process.”

Designed by EdwardsWhite, Fosters was

brought in early in the Skypoint project to

help with material selection, engineering, and

other details. It was a bespoke design and

the project team had to navigate working a

green field site while the Park remained fully

operational, plus Covid-19 restrictions.

“What we have come to realise is how easy

Fosters are to work with. I know that if there is

an issue, I can speak to the people at the top”

continues Stuart.

“Timeliness, communication, and building a

quality product within budget are key strengths

of theirs. They look for practical solutions

to resolve issues. And, in unprecedented

circumstances, they delivered on time too.

“I’ve got high expectations of Fosters and they

didn’t let us down. They simply justified our

selection of them as the key contractor. We

consider them our partners on this journey;

confident they have the capability to deliver on

our vision.”

FOSTERS.CO.NZ . 07 849 3849

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