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Jewellery World Magazine - October 2021

This month we look at the silver metals - fine platinum and sterling silver jewellery, talking to major Australian brands and suppliers.

This month we look at the silver metals - fine platinum and sterling silver jewellery, talking to major Australian brands and suppliers.

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OCTOBER <strong>2021</strong><br />

AUSTRALIA AND NEW<br />

ZEALAND’S PROFESSIONAL JEWELLERY MAGAZINE<br />

S&S<br />

STONES& SILVER<br />

STERLING SILVER JEWELLERY


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Matching Pairs And Fancy Shapes<br />

Salt & Pepper and Black Diamonds | Brown, Cognac, Champagne Diamonds<br />

Old Cut, Rose Cut & Single Cut Diamonds<br />

AFFECTION DIAMONDS PTY LTD<br />

Suite 504, Level 5, 250 Pitt Street Sydney NSW<br />

Call Us : 02 9264 2211<br />

WhatsApp : 0400 60 70 70<br />

Web : www.AffectionDiamonds.com.au<br />

Email : affectiondiamonds@gmail.com<br />

OCT-21<br />

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<strong>Jewellery</strong> <strong>World</strong> <strong>Magazine</strong><br />

ABN: 82 637 204 454<br />

ISSN: 2207-6751<br />

PO Box 54, Camden NSW 2570<br />

P: 0431 844 903<br />

Subscription: www.jewelleryworld.net.au<br />

Enquiries: info@jewelleryworld.net.au<br />

Web: www.jewelleryworld.net.au<br />

managing director<br />

Jeremy Keight 0431 844 903<br />

jeremy@jewelleryworld.net.au<br />

editor<br />

editor@jewelleryworld.net.au<br />

contributing writers<br />

Kirsten Ehrlich Davies<br />

Stefan Juengling<br />

Cheryl D Harty<br />

art<br />

design@jewelleryworld.net.au<br />

advertising sales<br />

sales@jewelleryworld.net.au<br />

REGULARS<br />

6 News<br />

14 Palloy's Points<br />

16 Trade Well with Rami Baron<br />

18 JAA News<br />

38 Lab-grown diamonds<br />

44 Keeping Skills Alive<br />

46 Watches<br />

48 New Products<br />

50 Directory<br />

FEATURES<br />

22 Platinum brings value and growth<br />

Platinum jewellery has led the way in the<br />

recovering in the fine jewellery sector<br />

22<br />

28<br />

40<br />

28 Untarnished style<br />

The success of silver sustains the industry<br />

in uncertain times<br />

DISCLAIMER:<br />

36 Queen of Gems Award<br />

A Queensland TAFE student wins the<br />

emerging talent category with an opal design<br />

This publication may not be reproduced<br />

in whole or part without the written<br />

permission of the Publisher.<br />

Articles express the opinions of the<br />

authors and are not necessarily those of the<br />

Publisher or Editor. Mention of a product or<br />

service in this magazine does not indicate the<br />

Publisher’s endorsement.<br />

40 Be prepared this season<br />

A snapshot of lead times and delivery dates<br />

to be sure you don't miss out this season<br />

AUSTRALIA AND NEW<br />

OCTOBER <strong>2021</strong><br />

ZEALAND’S PROFESSIONAL JEWELLERY MAGAZINE<br />

The Publisher excludes all liability for<br />

loss resulting from any inaccuracies or false<br />

or misleading statements that may appear<br />

in this publication.<br />

All information is copyright.<br />

S&S<br />

STONES& SILVER<br />

STERLING SILVER JEWELLERY<br />

FRONT COVER<br />

Stones & Silver<br />

www.stonesandsilver.com.au<br />

4<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


S&S<br />

STONES& SILVER<br />

STERLING SILVER JEWELLERY<br />

Ph: +61 3 9587 1215<br />

stonesandsilver.com.au


News<br />

Venice Film Festival<br />

Reunited lovers Jennifer Lopez and Ben Affleck attended the premiere<br />

of Affleck’s film The Last Duel in true Hollywood style. Affleck wore a<br />

black tux at the Venice Film Festival<br />

screening, while Lopez sparkled in a<br />

white mermaid-style gown with a low-cut<br />

front accentuated with Swarovski crystals.<br />

Her earrings, ring and bracelet were all<br />

from Cartier, and featured chunky white<br />

diamonds accentuated by a pop of yellow<br />

from canary diamonds.<br />

JLo is well known for her love of fine<br />

jewellery – fifteen years ago, when she<br />

was previously with Affleck, he proposed<br />

with a rose diamond Harry Winston<br />

engagement ring.<br />

The Emmys<br />

Earrings were elaborate at the <strong>2021</strong> Emmys, and they were worn with<br />

some fabulous accessories.<br />

Elizabeth Olsen’s statement Chopard<br />

chandelier earrings were so spectacular<br />

she chose not to wear a necklace with<br />

her V-necked gown. The earrings from<br />

the Haute Joaillerie Collection featured<br />

68.77-carats of diamonds set in titanium,<br />

and she also wore several rings from the<br />

same brand.<br />

“Pose” actor Billy Porter, who was awarded<br />

Best Actor in a Drama, wore a set of<br />

diamond studded ear cuffs fashioned from<br />

a brooch. The ear cuffs were only part of<br />

his dazzling ensemble – dressed all in black<br />

with ruffled “wings” attached to his sleeves,<br />

Porter also wore a $1,000,000 white gold<br />

necklace set with 49.93 carats of white<br />

diamonds and 34.78 carats of emeralds. He<br />

wore cuff bracelets and six elaborate cocktail<br />

rings over his black gloves. “I am the fairy<br />

godmother,” he told reporters.<br />

Emma Raducanu Is The New Face Of Tiffany &<br />

Co.<br />

Eighteen-year old tennis star Emma Raducanu was dressed to<br />

impress when she became the first British woman in 44 years to<br />

win a Grand Slam.<br />

The latest brand ambassador for<br />

Tiffany & Co, Raducanu wore a<br />

pair of US $6,000 diamond and<br />

pearl earrings, a white gold ring,<br />

cross pendant and diamond<br />

bangle throughout her US Open<br />

tournament, even when she won<br />

the US Open Grand Slam in early<br />

September. She has also worn<br />

Tiffany & Co pieces to all the highprofile<br />

events she’s attended since<br />

shooting to fame.<br />

“It’s such an iconic brand and one<br />

that I’ve felt connected to for quite some time”' Raducanu<br />

said. “I wore the ring, bracelet, earrings and cross necklace<br />

throughout the tournament. These pieces will always be very<br />

special to me.”<br />

A Russian royal wedding<br />

A descendent of the Russian Royal<br />

family recently married in Paris and<br />

his bride paid subtle tribute to his<br />

ancestors through her jewellery.<br />

On 12 September, Prince Rostislav<br />

Rostislavovich Romanov, an artist,<br />

married Foteini Georganta in Paris.<br />

The Prince’s great-grandmother,<br />

Grand Duchess Xenia Alexandrovna,<br />

was sister to the last Russian<br />

Emperor, Nicholas II who was killed<br />

with his family in 1917.<br />

The bride wore a pin that once belonged to Grand Duchess<br />

Xenia, and a bandeau tiara made of white topaz set with silver<br />

and seven blue topaz. Designed by Russian jewellery Petr<br />

Axenoff, the Russian Paris Tiara is part of the Hearts of the<br />

Romanovs collection, and came with a pair of matching blue and<br />

white topaz earrings.<br />

The collection will be given to the Romanov Philanthropy<br />

Foundation to be auctioned for the benefit of Russian art.<br />

6<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


All Silver is Rhodium Plated<br />

All Silver is Rhodium Plated<br />

• Sydney AGHA Gift Fair - February 21-24, 2020 (Homebush)<br />

• International • Sydney AGHA <strong>Jewellery</strong> Gift Fair -September - February 21-24, 12-14, 2020 (Homebush)<br />

(Darling Harbour)<br />

• International <strong>Jewellery</strong> Fair -September 12-14, 2020 (Darling Harbour)<br />

TJDSILVER.COM.AU 0400272365 ADMIN@TJDSILVER.COM.AU


News<br />

HRD Antwerp identifies colour-treated<br />

diamond with false inscription<br />

HRD Antwerp recently analysed a 1.50 carat polished diamond<br />

(picture attached) that was submitted for certification in its Antwerp<br />

laboratory. The sample was identified as Type IIa, meaning that it<br />

contains virtually no elements other than carbon. Diamonds of this<br />

type are always investigated extensively at HRD Antwerp’s Research<br />

department to verify that the stone is a natural diamond without<br />

any colour enhancements. This is of crucial importance, as diamonds<br />

that are colour-treated sell at significantly lower prices than their<br />

untreated counterparts.<br />

During testing, HRD Antwerp<br />

scientists discovered that the<br />

diamond had in fact undergone<br />

High Pressure High Temperature<br />

(HPHT) colour treatment; a<br />

remarkable outcome, considering<br />

the stone was inscribed with a GIA<br />

laser inscription corresponding to<br />

a natural diamond grading report.<br />

The report made no mention of any colour treatments, which raised<br />

some questions about the authenticity of the inscription.<br />

Upon closer examination, the HRD Antwerp graders noticed a few<br />

inconsistencies between the diamond and its supposed grading<br />

report, including clarity characteristics that were quite similar<br />

and could be easily mistaken during a standard loupe inspection.<br />

However, detailed microscopic investigation by an experienced<br />

grader revealed that this was not the same diamond described<br />

in the report. Although the stone’s carat weight, colour, cut, and<br />

final clarity grade (VS1) precisely matched the accompanying<br />

report, the clarity characteristics did not completely overlap. Since<br />

these characteristics are a unique fingerprint of the diamond, the<br />

inscription was conclusively identified as false.<br />

The diamond at hand had been intentionally inscribed with a fake<br />

laser inscription to deceive the customer. The global guidelines for<br />

the diamond industry prohibit passing off a lab-grown diamond as<br />

natural without clearly and publicly declaring its origin.<br />

Although such fraudulent activities are seen as exceptions rather<br />

than common practice, it stresses the important role of high-quality<br />

laboratories to uncover these issues.<br />

“These examples of attempted fraud illustrate why it is so crucial<br />

to have the diamond grading report updated before completing a<br />

purchase, especially in instances where the buyer does not have a<br />

trusted connection with the seller,” stated Ellen Joncheere, CEO at<br />

HRD Antwerp.<br />

NDC launched new campaign with Ana de Armas<br />

Hollywood actress Ana de Armas who is starring in the upcoming<br />

James Bond film No Time to Die has been invited to be the<br />

international face of the National Diamond Council (NDC) for the<br />

second year in a row. Her previous advertising campaign for the<br />

organisation was distributed across the US, UK, Chinese and Indian<br />

markets in 2020.<br />

This year’s campaign, named ‘Love Life’ was filmed in Mallorca,<br />

Spain and features de Armas wearing a custom made 11-piece<br />

diamond jewellery collection designed by Malyia McNaughton who<br />

was part of NDC’s Emerging Designers Diamond Initiative earlier<br />

this year.<br />

De Armas said it was an “amazing experience” to work with the<br />

team. “I hope it inspires people to love stronger, to enjoy every<br />

minute and cherish the moments of happiness with their loved<br />

ones.”<br />

Diamond Foundry to build fully<br />

solar powered factory<br />

Diamond Foundry is planning its second lab-grown diamond facility<br />

in Trujillo, Spain, in an area chosen specifically for its sunshine.<br />

The factory will start producing single-crystal diamond chips in<br />

2024, with total production ramping up to 10 million carats. Its<br />

primary focus will be industrial diamonds, but will also create<br />

diamonds for jewellery.<br />

The company says the facility will be powered entirely by solar<br />

electricity and will build a 120 megawatt solar farm in conjunction<br />

with Spain’s largest solar energy provider.<br />

The plant will initially employ 300 people but could employ up to<br />

650 once it reaches full capacity.<br />

8<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


News<br />

New RJC standard for lab-grown materials<br />

The Responsible <strong>Jewellery</strong> Council (RJC has announced that it will develop<br />

a standard for laboratory-grown materials (LGMs) to establish best practice,<br />

including the requirement for full disclosure, for such materials when used in<br />

jewellery products.<br />

The standard will include laboratory-grown stones and will be separate from<br />

the RJC Code of Practices in recognition that laboratory-grown products carry<br />

a different risk profile from natural products. The standard will be available for<br />

companies dealing in LGMs.<br />

Iris Van der Veken, executive director of RJC, said setting a standard for LGMs is<br />

an important strategic initiative by RJC. “It is all about consumer confidence. This<br />

standard will provide a clear robust framework not only for manufacturers and<br />

retailers, but also for reassuring customers that the manufacturers and sellers of<br />

LGMs follow rigorous processes that ensure the credibility and transparency of<br />

their operations,” she said.<br />

Pandora sets gender targets<br />

The world’s biggest jewellery maker, Pandora, has realised<br />

its male-dominated C-suite is out of line with its customer<br />

base.<br />

The company, whose products are made almost exclusively<br />

for women, wants to reach gender parity in its executive<br />

leaders by 2030, said CEO Alexander Lacik in a LinkedIn<br />

post recently. Currently, only 23 percent of its leaders are<br />

female.<br />

By 2025, at least a third of leaders should be women,<br />

added the CEO, saying that the new targets were a result<br />

of feedback from employees, consumers and other<br />

stakeholders from all over the world.<br />

Of Pandora’s almost 26,000 employees in stores, offices<br />

and crafting facilities globally, slightly more than half are<br />

women.<br />

Time to buy Australian-made<br />

Ph: (03) 9650 5955 Fax: (03) 6950 5977<br />

Email: sales@millenniumchain.com.au<br />

Web: www.millenniumchain.com.au<br />

6th Floor, 313 Lt. Collins St.<br />

Melbourne 3000 Victoria<br />

Millennium Chain<br />

Finished Top 5 in the category of<br />

Best Selling Gold <strong>Jewellery</strong> Suppliers in<br />

Australia and NZ, as voted by retailers.<br />

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We know<br />

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News<br />

CIBJO to launch third season of <strong>Jewellery</strong> Industry Voices with hybrid<br />

in-person/streamed seminar at VicenzaOro<br />

The third season of <strong>Jewellery</strong> Industry Voices, the widely followed<br />

webinar series presented monthly by CIBJO, the <strong>World</strong> <strong>Jewellery</strong><br />

Confederation, will kick off the same way that it did in 2020, with<br />

an in-person seminar in Vicenza, Italy, which will be live-streamed<br />

simultaneously as a webinar around the globe.<br />

The two-hour, two-part seminar/webinar is a featured event during<br />

the second day of the VicenzaOro September jewellery show. It is<br />

entitled “Sustainable Development Goals: Meeting Their Challenge,”<br />

and is part of a joint programme of CIBJO and the Italian Exhibition<br />

Group, endorsed by the United Nations Economic and Social Council,<br />

to promote the principles of sustainability, responsible sourcing and<br />

social engagement in the jewellery and gemstone sectors. It is being<br />

co-presented by the Responsible <strong>Jewellery</strong> Council (RJC).<br />

The event will focus on industry strategies to support actualisation<br />

of two of the 17 interlinked Sustainable Development Goals (SDGs),<br />

which are the set of global objectives designed to be a "blueprint<br />

to achieve a better and more sustainable future for all.” They were<br />

approved in 2015 by the United Nations General Assembly and are<br />

intended to be achieved by the year 2030.<br />

The first part of the seminar/webinar will focus on SDG 5: Gender<br />

Equality. It will look at the growing role of women in the mining<br />

and extraction of precious materials for the jewellery industry, and<br />

consider the significance of their increased involvement.<br />

The second part of the seminar/webinar will concentrate on SDG 12:<br />

Responsible Consumption and Production. It will address a growing<br />

movement within the jewellery sector to adopt the principles of a<br />

circular economy, addressing global challenges like climate change,<br />

biodiversity loss, waste and pollution.<br />

The seminar will be available to view after the event via<br />

www.vicenzaoro.com/en<br />

‘FINDING’<br />

your precious metal components<br />

has never been this easy<br />

1300 984 751<br />

Contact us for your next Findings order<br />

View the range & prices at www.chemgold.com


PALLOYS POINTS<br />

Vera Jarjo,<br />

Relationship Manager<br />

Palloys<br />

WHAT IS READYMADE<br />

BY PALLOYS?<br />

ReadyMade was created with one purpose: To ensure our clients can offer the highest<br />

quality products in a speedy and convenient transaction for their customers.<br />

Palloys’ ready-made mounts are some<br />

of our most popular designs— all 18ct<br />

yellow and white gold, set with melee<br />

diamonds and‘ready to go’. Palloys can supply<br />

a fully finished engagement ring, ready to set<br />

a centre stone,or a fully finished diamond<br />

wedding band ready to ship the next day.<br />

What is the benefit to our clients?<br />

ReadyMade by Palloys means jewellers can<br />

provide on the spot pricing and we will the<br />

next day for those customers who have left<br />

their purchase to the last minute.<br />

ReadyMade will add new designs as the range<br />

develops, to reflect emerging trends, as well<br />

as having the classics that people always love.<br />

What makes ReadyMade special?<br />

ReadyMade by Palloys is the only jewellery<br />

range where you can guarantee that these<br />

products are crafted from 100% certified<br />

Australian gold, from Australian mines.<br />

An increasing number of consumers are<br />

demanding transparency around precious<br />

metal supply chains. Palloys is the only<br />

Australasian jewellery manufacturer able to<br />

offer this clarity for you and your customers.<br />

Our international accreditations including our<br />

accreditation by the Responsible <strong>Jewellery</strong><br />

Council can be found at palloys.com.<br />

Palloys continues to provide its famous<br />

custom jewellery manufacturing from design<br />

to finishing, but as we all know this takes a<br />

little longer.<br />

Who is Vera?<br />

Allow me to introduce myself. My name is<br />

Vera Jarjo, and I’m one of the Relationship<br />

Managers here at Palloys.<br />

I have over thirty<br />

years experience<br />

in the Australian<br />

jewellery industry.<br />

I am just like<br />

many of you — I<br />

owned my own<br />

jewellery store<br />

and we made our<br />

own jewellery,<br />

but sometimes<br />

we just needed a ring ‘practically overnight’ so<br />

I could make that sale. ReadyMade by Palloys<br />

fills this gap.<br />

In my career, I’ve worked closely with jewellers<br />

and designers, as well as working within the<br />

manufacturing, wholesale and retail side of<br />

the industry. .<br />

I’ve covered the<br />

entire life cycle of<br />

our products— from<br />

creation to customer.<br />

My extensive<br />

experience allows<br />

me to intimately<br />

understand both your needs as a jeweller, as<br />

well as what your customers expect from you.<br />

I’m thrilled to be representing the ReadyMade<br />

products, and I look forward to helping you to<br />

find the right solution for your customers.<br />

All images courtesy of Palloys<br />

14<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


Diamond miners advancing carbon<br />

capture and storage technology<br />

Alrosa has completed the first phase of a study into kimberlite’s ability to absorb<br />

CO2 from the atmosphere. The Russian mining giant joins De Beers in leading<br />

the mined diamond industry toward positive climate initiatives.<br />

Alrosa has reported that testing of processed<br />

kimberlite from its mines has shown the<br />

potential for the material to completely<br />

offset the diamond miner's carbon emissions.<br />

The company says it has completed the first<br />

phase of a carbon sequestration study that is<br />

expected to continue until 2023.<br />

Preliminary studies undertaken by Alrosa in<br />

co-operation with Russian research centres<br />

have examined kimberlite ore’s ability to<br />

absorb carbon and created the opportunity<br />

for diamond mining companies to advance<br />

climate initiatives involving CO2 capture and<br />

storage.<br />

The studies<br />

focused<br />

on the<br />

chemical<br />

processes<br />

that occur<br />

in spent<br />

ore, and<br />

Kimberlite. Credit: De Beers<br />

included<br />

ore samples in various stages of their lifecycle,<br />

such as extraction, processing and postprocessing<br />

storage. Selected ore samples that<br />

had gone through the technological cycle<br />

and been placed in tailings storage tanks for<br />

a period of between 1 month and ten years<br />

were compared with original kimberlite<br />

samples extracted from the drill core sample.<br />

The initial results showed that the CO2<br />

absorption potential could be several times<br />

greater than the carbon dioxide emissions<br />

of the entire Alrosa Group. Carbon dioxide<br />

absorption by kimberlite in the Udachnaya<br />

pipe could be as high as 80kg per ton of<br />

processed ore, which is almost four times<br />

greater than the diamond mining industry’s<br />

average annual CO2 emissions.<br />

“If future research confirms<br />

the preliminary data found,<br />

we will have established<br />

significant potential for<br />

compensating greenhouse<br />

gas emissions in diamond<br />

mining through the<br />

ore’s ability to absorb<br />

carbon dioxide from the<br />

atmosphere,” said Mikhail<br />

Dubovichev, Head of<br />

Alrosa’s innovation and<br />

technology center. “This<br />

discovery could mark a new<br />

step in the efforts to preserve our planet’s<br />

ecosystem.”<br />

Alrosa says transport and power generation<br />

are the biggest sources of greenhouse gas<br />

emissions in diamond mining. While the<br />

company currently generates around 90<br />

percent of its power from renewable sources<br />

and is in the process of replacing diesel used<br />

in transport with natural gas, it could only<br />

achieve total carbon neutrality via a combined<br />

approach that also includes absorbing CO2<br />

from the atmosphere and offset measures.<br />

Other studies globally<br />

De Beers is also conducting research in this<br />

area with the University of British Columbia's<br />

CarbMin Lab, as well as other partners.<br />

A rough diamond on its parent kimberlite substrate,<br />

from South Africa. Image: Parent Gery<br />

Alrosa’s Udachnaya diamond mine in Russia’s Sakha Republic. Credit: Alrosa<br />

Labelling their research project CarbonVault,<br />

De Beers believes the concept has great<br />

potential and could fundamentally change<br />

the carbon footprint of not only the diamond<br />

industry, but the mining sector more broadly.<br />

Kimberlite is among the earth’s one percent<br />

of rocks, known as ultramafic, which are<br />

able to naturally soak up and capture<br />

large amounts of carbon dioxide from the<br />

atmosphere through a process called ‘mineral<br />

carbonation.’<br />

When kimberlite is bought to the surface<br />

as part of the diamond mining process, it<br />

reacts, absorbing carbon dioxide from the<br />

atmosphere and locking it away as safe, solid<br />

material within the rock.<br />

"You can turn something that’s just sitting<br />

there into something productive,” said<br />

Stephen Lussier, Executive Vice President of<br />

De Beers Group. “The promise is so exciting<br />

because together with the other things<br />

De Beers is looking at around dramatically<br />

reducing our carbon footprint, we could<br />

become carbon storage facilities as well as<br />

diamond mines."<br />

<strong>October</strong> <strong>2021</strong> 15


FEAR IN BUSINESS.<br />

WHY, WHAT AND HOW<br />

TO DEAL WITH IT.<br />

If you’re in business for yourself, you have had more than one occasion where some aspect of your<br />

business sparked fear. You can give it a lot of different names — anxiety or stress to name a few —<br />

but at the end of the day, it’s fear.<br />

Why do we experience fear?<br />

In essence, it’s to do with an event or an<br />

occurrence in the future for which the results<br />

are unknown.<br />

You might be ordering a new piece of<br />

equipment for your workshop and suddenly a<br />

whole bunch of people around you are sharing<br />

their bad experiences with this exact item. You<br />

don’t even have it in your hands, but yet you<br />

start to experience fear over potentially having<br />

made a bad decision.<br />

You’ve ordered a large stone from overseas.<br />

It doesn’t arrive on the day that it is supposed<br />

to. The really gut-wrenching fear is when you<br />

look up the tracking number and it says that<br />

the item has already been delivered. I mean<br />

tell me that the hair on the back your neck<br />

doesn’t stand up, or that you didn’t break out<br />

into a mild sweat. I can see you all nodding as<br />

you read this.<br />

I didn’t write this article to focus on these<br />

circumstances. I wrote it to demonstrate that<br />

when we are trying to grow our businesses<br />

and make the best decisions to reduce<br />

the chances of failure, we will inevitably<br />

experience some sort of fear. This will often<br />

cloud our judgement, or in some cases,<br />

paralyse us from making decisions.<br />

Let’s walk through a variety of concepts to<br />

help us frame fear and deal with it.<br />

The very essence of fear is the unknown. In<br />

business, it’s really about making a decision<br />

which is bad and the consequences could be<br />

expensive, very expensive. Interestingly, it’s<br />

not always about money. Sometimes it’s about<br />

our ego. How will others perceive us? We all<br />

like to think, or should I say, project that we<br />

don’t care what others think, but that’s BS.<br />

Of course we care what others think. Who<br />

wants to go down a path, fail and then think<br />

that everyone is looking at them like a fool?<br />

Caring what others think becomes less and<br />

less important as we get older, but never fully<br />

goes away, no matter what people say. This is<br />

especially the case with those who raise their<br />

voice and say things like “I don’t give a damn<br />

what anyone else thinks.”<br />

The problem lies in that, unless we are<br />

constantly trying new things, we remain<br />

stagnant (and not always safe). What I mean<br />

by that, is that buying behaviours change and<br />

if you are not adapting, you are falling behind.<br />

What is the worst-case scenario?<br />

That you will be so busy<br />

you haven’t got the<br />

manpower or time to<br />

fulfil all your orders?<br />

You wish. I’m actually<br />

not joking in this case.<br />

I’ve heard people say<br />

this exact thing to me.<br />

How would we cope?<br />

Fear of success can be<br />

as big a blockage as the<br />

fear of failure. Is the<br />

worst-case scenario<br />

you losing everything?<br />

Of course not, because 99 percent of the<br />

decisions and plans that you make for the<br />

future are limited to small projects. If you’re<br />

planning something so big that requires all<br />

of your money, then you need to get some<br />

advice from your accountant, from a lawyer<br />

and maybe a businessperson who has gone<br />

down this path themselves. In all cases, by<br />

pooling the information from those that I<br />

mentioned above, you could always take steps<br />

to protect the assets that you have already<br />

accumulated.<br />

There is nothing smart about putting it all on<br />

the line. Your aim is to take calculated risks,<br />

and ones where you can clearly define what<br />

the worst-case scenario looks like. It might<br />

mean that you lost three months of your<br />

time, but I guarantee you that you learnt a lot.<br />

You may have lost $20,000, but it’s not your<br />

house.<br />

16<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


DDCA NEWS<br />

Rami Baron<br />

President, Diamond Dealers Club of Australia<br />

rami@ddca.org.au<br />

What does the best-case scenario look like?<br />

Can you see it? Can you make a list of all the<br />

steps that you need to take to get there?<br />

What is your definition of success? It might<br />

be a dollar figure, but it might be bringing on<br />

additional people into your business who are<br />

very capable and give you the time to make<br />

sure you are home when you promised to be.<br />

Someone once said to me “bask in what<br />

success looks like.” It’s a great incentive to<br />

really visualise what success can be from a<br />

number of different angles, and it’s often the<br />

incentive to take the risk.<br />

In all likelihood, you will probably take the risk<br />

and success will probably be something in the<br />

middle.<br />

Was it worth it? That’s for you to judge. In my<br />

experience, I never begrudge taking calculated<br />

risks. I have learnt more from my failures<br />

than my successes (a common response by<br />

many). If you want to be in business, you have<br />

to embrace it. If you really can’t, then accept<br />

that maybe you are better suited to work<br />

for someone. That’s ok too because we all<br />

have different skill sets and managing fear is<br />

definitely not for everyone when it comes to<br />

business. Let’s not forget that you may be a<br />

manager, and your fear of making suggestions<br />

which involve major change will take everyone<br />

out of their comfort zone. However, making<br />

suggestions which are well thought out means<br />

that you can leave it to the owner to pull the<br />

trigger, but you have shown great initiative<br />

and planning. They simply need to make the<br />

final decision.<br />

So, what are some great tools to<br />

manage fear in business?<br />

As I said above, imagine you have already<br />

succeeded and ask yourself how that feels.<br />

Why do you feel this way? Often it comes<br />

from the fact that there are a number<br />

of unknown assumptions that you are<br />

making. Why don’t you speak to some more<br />

colleagues, professionals or older people<br />

in the business who may have experienced<br />

similar concerns. Knowledge is power, power<br />

that crushes the fear of the unknown. Keep<br />

digging for answers. Make lists of where you<br />

got your information from and ask yourself<br />

how accurate it is. Or was it just someone’s<br />

opinion, and you are basing your whole<br />

business plan on hearsay? The tool is check<br />

and recheck your facts and assumptions.<br />

A number of people in our trade like to see<br />

themselves as creative, and not the best with<br />

numbers. Again, get someone who is to check<br />

your calculations.<br />

You are fearful of making a decision, but what<br />

if you don’t? Then what? Do you want to be<br />

the person who is always beating themselves<br />

up and saying things like “if only I did this or<br />

that”?<br />

Sometimes fear is a good driver. It’s the highoctane<br />

fuel that pushes us out of our comfort<br />

zone. Once you get past a few of these<br />

scenarios, you will have developed some<br />

new skills and a framework to enable you<br />

to manage risks head on,because you have<br />

proven to yourself that you can tick off all the<br />

boxes before you execute a decision to follow<br />

a course of action.<br />

Remember that piece equipment you ordered.<br />

Maybe you should drive across town (when<br />

you’re allowed) and visit someone’s workshop<br />

who has one before you order it. Find an<br />

online chat group that gives you multiple<br />

opinions, set up a zoom call with the supplier<br />

where you can ask all of your questions and<br />

allay your fears.<br />

The better we are in our preparation and<br />

analysis, the better we will be positioned<br />

to reduce the fear of making the wrong<br />

decisions.<br />

Knowledge and information pour cold water<br />

on the fires of fear.<br />

Oh, and the big diamond that you ordered<br />

that looks like it disappeared, make sure you<br />

and your supplier have the right insurance in<br />

place. Sadly,I can’t really help you with that<br />

one.You’re still going to feel ill.The good news<br />

is at least you didn’t lose it.<br />

Trade well,,, Rami Baron.<br />

P.S. Check your insurance on sendings :)<br />

<strong>October</strong> <strong>2021</strong> 17


PRESIDENT'S<br />

MESSAGE<br />

Jo Tory<br />

Recently I was contacted by a student of journalism who was gathering<br />

information and seeking opinions about women in the jewellery industry.<br />

She was writing a project on the subject, and it got me thinking…<br />

Women drive the demand for 90<br />

percent of the world’s jewellery<br />

and their tastes and demands<br />

shape the market and influence decisions<br />

in all the steps of the supply chain. Yet the<br />

jewellery industry has traditionally been a<br />

man’s world.<br />

But it seems that things are changing.<br />

Women are now breaking into traditionally<br />

held male positions whether it be in<br />

manufacture or mining, gemstone cuttingor<br />

being the CEO of an enterprise.<br />

Some large companies, including De<br />

Beers, Swarovski and Rio Tinto have made<br />

commitments to support gender equality<br />

in all parts of the industry, which include<br />

opportunities for advancement, equal pay, or<br />

hostility in the work place. This is an important<br />

and refreshing step in the right direction.<br />

In Australia, it is women who make up<br />

the larger part of jewellers working at the<br />

bench. The JAA data reveals that the gender<br />

of jewellers, taken from a 5.9K group, is 55<br />

percent female and 45 percent male, the<br />

average of the male group being older than<br />

the female group.<br />

I spoke with Kirra-Lea Caynes, winner of the<br />

2019 Jeweller of the Year award, who is not<br />

only a superb craftsperson, but also a teacher.<br />

She holds classes in jewellery making and tells<br />

me that her students are almost 100 percent<br />

female.<br />

From the aspect of consumers, jewellery<br />

has traditionally been seen by men as an<br />

investment and by women as a symbol<br />

of beauty, self-expression, ownership or<br />

affection. As one of my colleagues said to<br />

me the other day: men buy jewellery from<br />

the aspect of the wallet and women from<br />

the heart! Women understand what style of<br />

jewellery they want, whether it be coloured<br />

stones, something that matches an outfit, a<br />

memory, a tradition, or simply something that<br />

suits them.It is about beauty, style, invention<br />

or pure fantasy in design.<br />

There is a surge of young women in the<br />

jewellery industry who are driving the<br />

boutique jewellery sector, whether they be<br />

designers, makers or entrepreneurs. They are<br />

inventive, on trend and business savvy.<br />

Many of these women, along with their<br />

consumers, care about the origins of their<br />

jewellery and the impact that it has, from<br />

material origin to end product and means of<br />

promotion. They are conscious of ethically<br />

produced and sourced jewellery all the way<br />

down the supply chain. They embrace these<br />

principles, and their numbers are increasing<br />

year on year.<br />

So, it seems that the industry is definitely<br />

changing in more ways than one.<br />

I’m excited to see who will be the next<br />

Jeweller of the Year. Could it be you? Entries<br />

close 9 November. Visit jaa.com.au/awards for<br />

full details.<br />

18<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


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CELEBRATING 90 YEARS


By Stefan Juengling<br />

Worth & Douglas<br />

PLATINUM BRINGS VALUE<br />

AND GROWTH TO RECOVERING<br />

JEWELLERY INDUSTRY<br />

According to a report released in March by the Platinum Guild International, platinum was<br />

instrumental in leading the jewellery industry recovery across key markets last year across the<br />

US, India, China and Japan. The report claimed that the metal’s uniquely differentiating qualities,<br />

potential for higher margins and its ability to drive incremental sales and profits have made it a<br />

value generator for manufacturers and retailers. Here we spoke to three major Australian brands<br />

involved in platinum jewellery to see how successful the metal has been for them and why.<br />

Platinum brings positive returns<br />

amid business restrictions<br />

David Michael Jewels are a Gold Coastbased<br />

jeweller run by twin brothers David<br />

and Michael Robinson, and David said their<br />

business has traded steadily over the course of<br />

the pandemic, but restrictions have inhibited<br />

their ability to travel to their primary market in<br />

New York, and also to hold special events.<br />

“Our Gallery stockist has been locked down for<br />

long periods of time and Sothebys have mainly<br />

traded online which has taken some adapting,”<br />

he said.<br />

“We have had a number of private<br />

commissions that have featured platinum<br />

in personal creative pieces which has been<br />

rewarding for all involved and kept us very<br />

busy at the same time.”<br />

David Michael Jewels<br />

He said platinum always added value to any<br />

piece as it is such a key component when<br />

working with luxurious gems and investing<br />

hundreds of hours of labour.<br />

Worth & Douglas is one of Australasia’s<br />

leading wedding ring manufacturers based in<br />

Victoria and Auckland, and despite having an<br />

unpredictable business environment, Business<br />

Development<br />

Manager Chris<br />

Worth said<br />

they had seen<br />

an increased<br />

demand for<br />

platinum over<br />

<strong>2021</strong>.<br />

Why consumers and retailers<br />

choose platinum<br />

David Michael Jewels<br />

As mentioned in the introduction, platinum’s<br />

unique qualities and affordable price point are<br />

some of the primary reasons why customers<br />

buy platinum pieces and why retailers stock<br />

them. Chris attests to this, stating that<br />

platinum has a favourable price compared<br />

to 18ct white gold, in addition to the added<br />

benefits and qualities it has to offer.<br />

22<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


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David Michael Jewels<br />

David was frank in admitting that they don’t<br />

usually give clients a choice: that if they want<br />

a David Michael Jewels piece, and they want<br />

it to feature a white metal, then it will be<br />

platinum, as the company does not work in<br />

white gold.<br />

“(Platinum is) an<br />

honest metal,<br />

it does not<br />

pretend to be<br />

white, it IS white,<br />

it is beautifully<br />

workable, it aids<br />

Platinumsmith<br />

the creative process and delivers functionality<br />

as well as durability,” he said.<br />

He also described platinum as a spectacular<br />

metal that really affords his team the best<br />

medium to add to the palette of creativity that<br />

embodies a David Michael Jewels piece.<br />

Platinumsmith<br />

“It also future-proofs that jewel through<br />

durability and honesty in its colour and<br />

hopefully gives enduring life to a piece not<br />

just for the original purchasers but for future<br />

generations.”<br />

A future platinum shortage?<br />

Platinum is 30 times rarer than gold and<br />

mined primarily in South Africa where 80<br />

percent of the world’s<br />

platinum is mined.<br />

Combined with<br />

platinum’s increased<br />

popularity, it’s not<br />

inconceivable to<br />

envision a future in<br />

which platinum becomes<br />

a highly scarce commodity.<br />

David said that the events of the past 18<br />

months has taught them to cope with where<br />

they are both in life and in business, and as<br />

such, it makes it<br />

difficult to plan for<br />

the future. However,<br />

he believes it would<br />

be a wise decision<br />

to have a ‘stash’ of<br />

platinum stored at<br />

the back of the vault.<br />

Chris believes future<br />

shortages will cause<br />

prices to soar, but<br />

before that, he<br />

David Michael Jewels<br />

believes we’ll<br />

see recycling<br />

of platinum<br />

and other<br />

precious<br />

metals increase,<br />

and consumers<br />

look to other alternatives.<br />

Dethroning white gold as the top<br />

white precious metal<br />

Worth & Douglas<br />

White gold continues to dominate the<br />

precious jewellery market especially in<br />

engagement and wedding jewellery. This<br />

is despite the fact that white gold requires<br />

regular rhodium plating to maintain its<br />

appearance, whereas platinum does not,<br />

and platinum shanks tend to not wear thin,<br />

and the prongs tend to not need re-tipping,<br />

whereas those in gold do. David said that<br />

unfortunately until the jewellery industry<br />

as whole has a better<br />

understanding of the<br />

benefits of platinum over<br />

white gold then white<br />

gold’s dominance will<br />

continue to be a problem.<br />

Platinumsmith<br />

“Education of frontline<br />

staff is often not great in<br />

this area and a lot more<br />

can be done to improve<br />

this,” he said.<br />

24<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


David Michael Jewels<br />

Platinumsmith is a specialist platinum jeweller from Melbourne run by<br />

Phillip Schmidt, and he agreed that platinum is a superior metal, but<br />

that a lot depends on the white gold alloy you compare it with.<br />

“It’s (platinum) harder to mass produce,” he said.<br />

“For handmade pieces it requires more<br />

time and a few extra skills that most<br />

bench workers don’t have… (however)<br />

it is easier to reach high quality<br />

results with platinum.”<br />

Chris said that some strong selling<br />

points for platinum over white<br />

gold are that it’s a luxury metal,<br />

pure at 95 percent, rare, and low<br />

maintenance.<br />

Worth & Douglas<br />

Plotting platinum’s path into the future<br />

Phillip remained realistic in his assessment of platinum’s future. He’s<br />

found the casting alloys he’s worked with recently no more desirable<br />

than white gold, which he thinks is a sign of what will replace gold, if<br />

things go that way.<br />

“That is, too few handmade jewellers exist, and our<br />

manufacturing processes are only capable of small<br />

numbers compared to the regular mass-produced<br />

market,” he said.<br />

“I don’t see a notable marketing push for<br />

handmade platinum jewellery on the horizon.”<br />

Conversely, Chris said that platinum will always be<br />

a popular choice sought after by those who are<br />

aware of its qualities, and will remain a metal that<br />

Worth & Douglas can offer to their customer.<br />

jewellery world - <strong>October</strong> <strong>2021</strong><br />

<strong>October</strong> <strong>2021</strong> 25


CIBJO RELEASES PRECIOUS<br />

METALS SPECIAL REPORT<br />

<strong>2021</strong> has been defined by recovering markets and savvy markets, says<br />

CIBJO in its latest report on the state of precious metals in the industry.<br />

Prepared by the CIBJO Precious Metals<br />

Commission, headed by Huw Daniel, the<br />

report reviews the year in the gold, platinum,<br />

palladium and silver markets and looks at how<br />

they fared in a world economy in the shadow<br />

of a pandemic.<br />

“In many ways the pandemic has simply<br />

accentuated the roles these metals have<br />

always played in providing a safe haven to<br />

investors,” Mr. Daniel wrote. “Yet, we also see<br />

new trends emerging in new applications, with<br />

new gold and platinum jewellery alloys that<br />

are pushing the boundaries of design, ensuring<br />

their precious allure will continue to capture<br />

the eyes and hearts of a new generation of<br />

consumers.”<br />

In general, all four precious metal markets<br />

experienced robust sales, with prices<br />

rebounding from the lows they had<br />

experienced during the disruptive turmoil<br />

of 2020. Because all four metals are<br />

considered safe haven investment assets,<br />

they experienced what appeared to be a<br />

temporary dip in value following a meeting in<br />

July of the Federal Open Market Committee<br />

(FOMC), where the possibility of tapering,<br />

or a reduction in the pace of monthly bond<br />

purchases, was discussed.<br />

A clear factor in creating robust market<br />

conditions was the strong recovery in<br />

jewellery demand, and innovation in the<br />

development of new products and the savvy<br />

use of social media marketing. The result of<br />

these innovations in China, writes Mr. Daniel,<br />

“has been to revitalise sales of pure gold (23<br />

and 24 karat) at the expense of 18K gold, as<br />

new levels of hardness permit greater design<br />

innovation at these more attractive purity<br />

levels.”<br />

The CIBJO Precious Metals Commission<br />

President also noted a growing tendency<br />

by both government and NGOs to maintain<br />

close scrutiny over supply chain integrity. He<br />

points to the upcoming review of the U.S.<br />

Federal Trade Commission of its Green Guides,<br />

scheduled for next year.<br />

“The Green Guides regulate environmental<br />

claims made across industries, not just in<br />

jewellery – and the FTC’s revision process will<br />

be the source of any changes it makes going<br />

forward,” he notes.<br />

CIBJO annual congresses serve as the official<br />

gathering place for the <strong>World</strong> <strong>Jewellery</strong><br />

Confederation’s global membership, and<br />

are also the venue for the annual meetings<br />

of CIBJO’s sectoral commissions, where<br />

amendments can<br />

be introduced to<br />

the organisation’s<br />

definitive<br />

directories of<br />

international<br />

industry standards<br />

for diamonds,<br />

coloured stones,<br />

pearls, gem<br />

labs, precious<br />

metals, coral and<br />

responsible sourcing, known as the Blue<br />

Books.<br />

This year’s congress will take place virtually via<br />

the Zoom Events platform which allows guests<br />

to mingle and interact in a common area,<br />

between and during formal meetings.<br />

Sessions are timed to enable optimal<br />

attendance from multiple timezones and<br />

will be recorded so they can be viewed after<br />

the event. Certain sessions will be open to<br />

the public, while others will be by invitation.<br />

Registration and more information are<br />

available online.<br />

The CIBJO Congress is also where the<br />

programme of <strong>World</strong> <strong>Jewellery</strong> Confederation<br />

Education Foundation (WJCEF), relating to<br />

responsible and sustainable activities in the<br />

industry and CIBJO’s ongoing cooperation<br />

with the United Nations and its development<br />

programme is reported upon.<br />

A full copy of the Special Report on Precious<br />

Metals can be downloaded for free from the<br />

CIBJO webpage.<br />

www.cibjo.org<br />

Mining for platinum at Anglo American Platinum’s Dishaba Mine in South Africa. (Photo courtesy of Anglo American)<br />

26<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


AUSTRALIAN<br />

MADE


By Kirsten Ehrlich Davies<br />

Daniel Bentley<br />

UNTARNISHED STYLE<br />

Despite its individualistic elegance, silver has always been valued in relation to the demand<br />

for gold. But as consumers turn to buying their jewellery online, designers and wholesalers<br />

are seeing a greater appreciation for the more versatile and affordable precious metal.<br />

Silver has been a staple of the jewellery<br />

industry since the Bronze Age, when<br />

the first silversmiths discovered the art<br />

of cupellation, extracting silver from lead.<br />

Every era in history has found a new way<br />

to make the most of this elegant precious<br />

metal, from the silver rings used as the<br />

world’s first currency in ancient Mesopotamia<br />

to the elaborate Gothic silver necklaces of<br />

the 1990s. With the unique versatility to be<br />

suited for chunky<br />

curved designs with<br />

clean gleaming<br />

lines, delicate<br />

jewellery pieces and<br />

intricate designs,<br />

silver is the surprise<br />

winner of today’s<br />

market, appealing<br />

to customers with<br />

its unique range of<br />

DPI <strong>Jewellery</strong><br />

affordable designs.<br />

Increasing demand<br />

There is currently an increased demand for<br />

silver, with many companies specialising<br />

in unique and creative silver designs<br />

experiencing an additional boost of consumer<br />

attention during COVID.<br />

Jo Tory of Najo says that the industry at large<br />

has seen a surge in demand for silver during<br />

COVID.<br />

“I have seen shifts in the demand for gold<br />

plated silver jewellery, with sales increasing<br />

significantly,” said Jo.<br />

The Najo brand was originally inspired by the<br />

beauty of Mexican jewellery, and features<br />

original affordable designs with clean lines<br />

and curves, accentuating the beauty of the<br />

precious metal.<br />

Helen Thomson-Carter of Fabuleux Vous<br />

(FV) <strong>Jewellery</strong> says that she has observed a<br />

significant increase in silver sales over the past<br />

three years.<br />

“Some of that will be due to our unique<br />

designs and greater brand exposure,” said<br />

Helen.<br />

“Silver is perhaps seen as more of a ‘fashion’<br />

item than gold, this so has doubtlessly also<br />

driven a greater demand.”<br />

“When women want that real statement<br />

piece, it is so affordable in silver.”<br />

The FV <strong>Jewellery</strong> brand has been inspired<br />

by a passion for sharing stories and<br />

commemorating special moments through<br />

fine sterling silver jewellery at an affordable<br />

price point.<br />

Daniel Bentley from Daniel Bentley <strong>Jewellery</strong><br />

says that he has observed an increased focus<br />

and understanding that silver is a beautiful<br />

metal.<br />

“We’ve always seen silver as a metal that you<br />

can experiment with, create heavier and more<br />

sculptural pieces of jewellery without the cost<br />

constraints associated with gold,” says Daniel.<br />

“That suits our clients who like bolder,<br />

modern designs without compromising<br />

quality.”<br />

FV <strong>Jewellery</strong><br />

As a highly experienced jewellery designer<br />

and artisan, Daniel is dedicated to crafting<br />

unique and memorable jewellery pieces of<br />

the highest quality. He and his wife Lene, also<br />

a jewellery designer, have built their business<br />

into an internationally renowned brand.<br />

Cheryle Roberts from Stones & Silver says<br />

that the affordability of silver and the modern<br />

designs available have increased the demands<br />

for silver jewellery.<br />

“You can now buy a quality piece of silver<br />

jewellery at a reasonable price, giving your<br />

consumer the ability to swap, change and<br />

28<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


keep up to date with the<br />

latest fashions and trends,”<br />

says Cheryle.<br />

Stones & Silver are suppliers<br />

of one of the most extensive<br />

wholesale jewellery<br />

collections in Australia,<br />

featuring 925 sterling silver<br />

and gemstone jewellery to<br />

Australian and New Zealand<br />

retailers.<br />

Vina Lambert from Vina’s<br />

<strong>Jewellery</strong> says that her<br />

business uses recycled<br />

silver which appeals to<br />

environmentally conscious<br />

customers.<br />

“Silver jewellery is the<br />

jewellery for new generations,” says Vina. “It<br />

effortlessly suits any occasion, and allows us to keep<br />

up with the newest fashion trends without spending<br />

a fortune.<br />

Stones & Silver<br />

“Recycled sterling silver is as good quality as nonrecycled<br />

sterling silver, no purity is lost in the process of<br />

recycling to make new silver products.”<br />

As a jewellery designer, Vina is committed to building<br />

a brand that represents elegance and style, while<br />

committing to sustainability and quality.<br />

Bianca from Bianc says that it has been interesting<br />

to observe the transition of sterling silver from being<br />

considered a cheap alternative to gold to being seen as a<br />

high-quality metal in its own right.<br />

Bianc<br />

“I think the new<br />

generation seeks<br />

jewellery that is high quality<br />

and long-lasting, yet still<br />

accessible and versatile, and<br />

sterling silver ticks those<br />

boxes,” says Bianca.<br />

Vina <strong>Jewellery</strong><br />

“When I launched Bianc<br />

10 years ago, I was solely<br />

designing sterling silver pieces.<br />

Since then, I have noticed the<br />

increased number of people<br />

placing more value on sterling<br />

silver. I think this is because<br />

our customers and stockists<br />

understand the material<br />

and its essential place in<br />

South Sea Collection<br />

LUXURY pearl AND opal JEWELLERY<br />

www.ikecho.com.au | enquiries@ikecho.com.au<br />

Tel: (02) 9266 0636


“Let’s face it, Millennials<br />

are ‘woke’. What makes<br />

it high quality? No<br />

doubt, for the consumer<br />

looking for something<br />

glamorous that they’ll<br />

wear on occasion, silvermade<br />

designs such as<br />

those below, match<br />

their intent perfectly.”<br />

Vina <strong>Jewellery</strong><br />

Searay is a leading<br />

Australian jewellery<br />

wholesale brand with an extensive range<br />

available to retailers in Australia and New<br />

Zealand.<br />

Affordable and versatile<br />

the jewellery<br />

market.”<br />

Bianc is a<br />

fashion-forward<br />

jewellery<br />

label featuring<br />

contemporary<br />

designs with<br />

clean lines and<br />

quality finishes, and stocked in more than 200<br />

locations across Australia and New Zealand.<br />

Ted Pevy from the <strong>Jewellery</strong> Centre believes<br />

that silver has become more fashionable due<br />

to offering a wider variety of styles than most<br />

collections.<br />

“The younger generation is embracing silver<br />

due to its versatility and wide range of styles,<br />

but it continues to be popular with the older<br />

generations as well,” says Ted.<br />

“Silver answers the higher demand for<br />

fashionable and global styles, and the demand<br />

for better quality.”<br />

However, not everyone in the industry<br />

is seeing an increased demand for silver<br />

Bianc<br />

Stones & Silver<br />

jewellery. While Searay has an exquisite range<br />

of sterling silver items, Ron L says that silver<br />

is losing its appeal in the eyes of younger<br />

consumers.<br />

“Silver jewellery has always been a costeffective<br />

way for the younger generation to<br />

wear on-trend designs,” says Ron. “However,<br />

at Searay, we have seen a significant shift<br />

in demand away from silver jewellery and<br />

towards 9k, 18k and platinum made jewellery,<br />

especially when it comes to gift buying and<br />

sentimental purchases.”<br />

Ron believes that advertising terms such as<br />

“high quality” are too vague for the millennial<br />

market.<br />

Searay<br />

The affordability of silver gives customers<br />

more flexibility of choice and more freedom to<br />

experiment with designs and styles.<br />

Melinda Carey from Georgini says that the<br />

affordability of Georgini’s designs gives<br />

consumers the opportunity to<br />

collect on-trend pieces or<br />

something unique for a<br />

special outfit.<br />

“Our affordability<br />

also creates the<br />

opportunity for<br />

stacking, layering<br />

or ear curation<br />

with multiple<br />

pieces designed to<br />

work together,” says<br />

Melinda.<br />

“Layering is an expensive<br />

look to achieve in gold, but<br />

attainable and stunning in silver.”<br />

<strong>Jewellery</strong> Centre<br />

Melinda says that the lower price point of silver<br />

can draw customers into the store, leading to<br />

the option of landing bigger sales.<br />

“It is always amazing to sell $1000 gold items<br />

in-store, but it is essential to have products in<br />

the Georgini price category,” says Melinda.<br />

30<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


Pastiche<br />

“Georgini’s price points start at $39, with most pieces<br />

being between $99- $199, so it is an easy online<br />

purchase. If you do not have this in-store, you will<br />

miss out on sales, especially gift-giving times.<br />

You also miss out on the opportunity to<br />

connect with a new customer who may<br />

come back to you for that big piece.”<br />

Georgini is one of Australia’s leading<br />

jewellery brands, combining<br />

modern elegance with<br />

fashion-forward design with<br />

a core range of the finest<br />

rhodium-plated sterling silver,<br />

semi-precious stones and cubic<br />

zirconias.<br />

Amy Bradley of Pastiche says sterling<br />

silver has had a desirable status for many years, due to a number of factors.<br />

“The beauty of the material, the desirable price tag, the colour complements<br />

all complexions, sterling silver is suitable for sensitive skin, plus consumers<br />

know they can trust the quality of silver products,” says Amy.<br />

“The Pastiche silver range has always been and will continue to be a staple as<br />

a material that is great to work with and a product we love.”<br />

Pastiche is an Australian designed jewellery<br />

brand, specialising in innovative and<br />

on-trend designs crafted in sterling<br />

silver and stainless steel.<br />

Justin Meath, General Manager<br />

of DPI <strong>Jewellery</strong> says that sterling<br />

silver has become “the go-to accessory for everyday wear.”<br />

Searay<br />

“It has transcended beyond being just for “kids” and is showing<br />

up on people of all ages in diverse styles and a range of designs,”<br />

says Justin. “It’s fashionable, affordable and accessible for<br />

consumers.<br />

“Over the last two seasons, sterling<br />

silver has definitely increased in<br />

popularity, particularly items such as<br />

earrings and hoops, or gold-plated<br />

sterling silver.”<br />

Daniel Bentley from Daniel Bentley<br />

<strong>Jewellery</strong> says that the current online<br />

sales have boost there has been a<br />

significant increase of interest in their silver<br />

collections during COVID.<br />

NEW CATALOGUE<br />

OUT NOW<br />

Daniel Bentley<br />

www.jewellerydpi.com


Silver Style<br />

While silver is suited to many different<br />

jewellery items, it is particularly popular for<br />

earrings.<br />

Justin says that at DPI <strong>Jewellery</strong> “earrings and<br />

hoops are the best sellers for sterling silver.”<br />

“We have also seen an increase in demand<br />

for sterling silver chains in varied styles and<br />

lengths, in both silver and gold plated,” Justin<br />

said.<br />

Helen Thomson-Carter of FV <strong>Jewellery</strong> agrees<br />

that earrings are the most popular sterling<br />

silver purchase, while necklaces, rings and<br />

bracelets sell at an equal rate. FV <strong>Jewellery</strong><br />

has a wide range of sterling silver earrings,<br />

including designs set with pearls and precious<br />

stones.<br />

Pastiche<br />

Bianc and Georgini have also seen silver<br />

earrings trend very successfully.<br />

“Especially our drop hoops…” sayd Melinda<br />

at Georgini. “Every time we release a new<br />

design, it become a cult item!”<br />

“All Georgini jewellery is rhodium plated,<br />

giving it the look of platinum or white gold<br />

or 18ct rose or yellow gold plated, making it<br />

affordable luxury.”<br />

Amy from Pastiche also nominated earrings<br />

as the leading product in their sterling silver<br />

range.<br />

“Our customers are loving all earrings at<br />

the moment from big, statement earrings,<br />

everyday hoops and huggies, and of course<br />

our selection of studs which are always best<br />

sellers,” says Amy.<br />

“We also see high sales in our necklace<br />

designs, with an equal interest in delicate<br />

choker styles to the thicker chain style<br />

necklaces that have become very popular<br />

since the beginning of the year.”<br />

“Earrings are always a great impulse buy, but<br />

pendants and chains are popular too,” Ted<br />

says of sales at <strong>Jewellery</strong> Centre.<br />

The <strong>Jewellery</strong> Centre is a wholesale business,<br />

supplying gold and silver jewellery from<br />

Europe, USA and Asia to all Australian states,<br />

New Zealand and most South Pacific countries.<br />

However, Cheryle says that rings are the top<br />

seller at Stones & Silver.<br />

“Rings continue to be everyone’s favourite,<br />

when it comes to silver jewellery,” says<br />

Cheryle. “Our collection ranges from fine<br />

layering style rings to chunky gemstone set<br />

rings, of which we carry in over 40 different<br />

stones!”<br />

Pairing silver with gemstones<br />

Part of the versatility and beauty of silver is<br />

its ability to complement any gemstone. The<br />

challenge is to keep the jewellery item within<br />

the established price point.<br />

Ted says that birthstones are a constant seller<br />

at <strong>Jewellery</strong> Centre.<br />

“Pendants with natural garnet, natural<br />

blue topaz and natural amethyst are also<br />

consistently popular,” says Ted.<br />

Daniel Bentley says that only natural gems are<br />

used in his brand’s silver jewellery.<br />

“Most of our gems are specially cut for us to<br />

complement our unique designs,” said Daniel.<br />

“These include semi-precious, stones and<br />

cultured pearls, the most popular is sky blue<br />

topaz, and golden citrine.”<br />

Pastiche<br />

DPI <strong>Jewellery</strong><br />

32<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


DPI <strong>Jewellery</strong><br />

“We source our gems only from trusted suppliers to ensure they are<br />

conflict-free. We are very proud of the fact that our production house is a<br />

member of the Responsible <strong>Jewellery</strong> Council. This gives our clients peace<br />

of mind when they purchase from us.”<br />

Melinda says that while they are constantly exploring new opportunities<br />

for the brand, the first priority is to keep Georgini’s products affordable.<br />

“We love our cubic zirconias in silver,” said Melinda. “Our highest quality<br />

Georgini cubic zirconias look like perfect diamond sparkle; only a trained<br />

eye can tell the difference! We also add pops of colour in blues, pinks and<br />

greens, and the demand for our green nano has been great, so much so<br />

that we are releasing a unique Christmas earring in this colour.<br />

Helen from FV <strong>Jewellery</strong> believes that silver works beautifully with both<br />

semi-precious and precious stones.<br />

“Gone are the days of either being one or the other – gold or silver – I love<br />

that we now mix it all up and the colours actually go so well together,”<br />

Helen says.<br />

“Lab grown diamonds are also a<br />

perfect fit – you get the beauty of<br />

the stone and it’s so affordable.”<br />

Helen says that combining pearls<br />

with silver is a speciality of<br />

Fabuleux vous.<br />

“All sorts of pearls from fresh<br />

waters, seed pearls, baroque and<br />

keshi – we have the most unique<br />

pearl offering in Australasia,” Helen<br />

said.<br />

“We love colour – our stunning<br />

collection ‘My Colourful Life’<br />

combines sterling silver, blue<br />

topaz, rhodolite garnets, green<br />

amethyst, black onyx and a fresh<br />

water pearl. Our unique collection<br />

‘Maria’ combines sterling silver<br />

FV <strong>Jewellery</strong><br />

with fresh water pearls, seed<br />

pearls, sapphires, rubies, garnets, tourmaline and peridot.”<br />

NEW CATALOGUE<br />

OUT NOW<br />

www.jewellerydpi.com


Pastiche<br />

Cheryle of Stones & Silver says that gemstones<br />

are the perfect match for silver.<br />

“Gold often clashes with the stone, but there<br />

are not many stones that clash with silver,”<br />

Cheryle said.<br />

“I think the silver really makes the gemstones<br />

pop, so they become the hero in the piece.<br />

Perhaps the most popular and beautiful<br />

combination with silver would be larimar.<br />

The silver settings promote and highlight<br />

the beauty of this much sought-after stone,<br />

allowing it to show its true colours, which<br />

everyone loves.”<br />

Bianca from Bianc says that labradorite is a<br />

favourite with silver customers.<br />

“A lot of people are becoming more<br />

adventurous with colour and introducing into<br />

their everyday wear,” says Bianca.<br />

“I have, for a few years now, been really<br />

interested in a doing a silver and diamond<br />

range but the price point is too high. This<br />

is still something I could see myself<br />

looking into further down the<br />

track.”<br />

Amy from Pastiche says that<br />

sterling silver works with<br />

any stone.<br />

“We love using natural<br />

stones and some of our<br />

all-time favourites are<br />

rose quartz, pearls, lapis and<br />

howlite,” says Amy.<br />

“We have also had great success pairing<br />

yellow gold pieces with organic pearls,<br />

aventurine, mother of pearl and cubic zirconia<br />

details.”<br />

Holding out through COVID<br />

COVID has been a challenging time for<br />

the jewellery industry as production,<br />

manufacturing and delivery were disrupted,<br />

and bricks-and-mortar stores were closed<br />

during lockdowns. However, online shopping<br />

and intensified social media marketing have<br />

helped jewellery businesses survive and thrive<br />

during COVID, so now they can plan ahead for<br />

Christmas.<br />

Melinda says that Georgini experienced<br />

no issues with stock, and the company has<br />

experienced an increase in sales, both online<br />

and instore.<br />

“Our established supply chain and efficient<br />

ordering systems mean we are always in stock<br />

of best sellers and in-demand items,” said<br />

Melinda.<br />

“Our Christmas Release Noel Nights will be<br />

ready for delivery in <strong>October</strong>, and our Special<br />

Commonwealth Games Collection will hit the<br />

shelves in November!”<br />

Jo Tory from Najo said that <strong>2021</strong> went far<br />

more smoothly than last year. “There were<br />

some delays in manufacture and production at<br />

the end of 2020 but since then everything is<br />

back to normal,” said Jo. “Equally, the shipping<br />

times were very protracted last year, but<br />

have also gone back to normal. Najo is totally<br />

prepared for Christmas trading. We predict it<br />

will be a huge selling season. We<br />

offer next day delivery!”<br />

Cheryle mentions that<br />

while online trading has<br />

increased during COVID<br />

and lock downs, most<br />

reports on consumer<br />

confidence and habits<br />

suggest that customers<br />

cannot wait to go back to<br />

the shops.<br />

“Customers love to<br />

actually see, feel and try<br />

on pieces, which very<br />

much suits our more<br />

one-off style pieces,”<br />

said Cheryle.<br />

“The COVID pandemic<br />

has certainly thrown<br />

some challenges at the<br />

industry. Thankfully,<br />

having been in the<br />

business for over 18<br />

years now, we have built<br />

great relationships with<br />

our overseas suppliers,<br />

so getting stock in over<br />

the pandemic hasn’t<br />

really been an issue.”<br />

Cheryle says that Stones & Silver is fully<br />

prepared for Christmas, seeing the bumper<br />

trade show did not go ahead.<br />

“Lockdown has given us time to analyse and<br />

to ask our customers what they really want,<br />

which in turn has inspired some wonderful<br />

new designs. This has resulted in brand new<br />

lines and exciting collections that we cannot<br />

wait to show our customers,” said Cheryle.<br />

“As a result, we have a showroom full<br />

of beautiful jewellery, and our Reps and<br />

Agents are topped to the hilt. We are really<br />

looking forward to seeing retailers open<br />

up everywhere and getting out to visit our<br />

customers. We really hope all of our retailers<br />

have a great Christmas sales period, after<br />

such a trying year again. And as we are a<br />

stock service wholesaler, we aim for dispatch<br />

same/next day via Australia Post.”<br />

Justin from DPI <strong>Jewellery</strong> says<br />

their customers have been<br />

very understanding and<br />

supportive throughout<br />

the entire pandemic.<br />

“We are fully<br />

stocked and<br />

ready for<br />

this<br />

Ironclay<br />

Vina <strong>Jewellery</strong><br />

34<br />

jewellery world - <strong>October</strong> <strong>2021</strong><br />

Bianc


N-5051 M1146<br />

DPI <strong>Jewellery</strong><br />

Christmas, having just launched our new 135-page catalogue,<br />

complete with new items in all ranges, and our updated website,”<br />

said Justin. “We are looking forward to helping our customers stock<br />

up with new items for the festive season.”<br />

Bianca said that Bianc experienced an increase in silver sales due to<br />

online trading through COVID.<br />

“We haven’t faced any major backorder delays, although there have<br />

been slight delays in the arrival of our stock, because we ensure all<br />

our stock is in for the season before we release new collections,”<br />

Bianca said.<br />

E-1225/1 209502<br />

“As always, we try and hold stock for the Christmas rush so that we<br />

can best service our customers with fast deliveries.”<br />

Pastiche also saw sales rise during COVID. “We believe people need<br />

little luxuries to cheer them up through lockdowns and can't spend<br />

money on holidays at the<br />

moment,” said Amy. “At least<br />

they will be dressed and<br />

accessorised to impress when<br />

travel opens up again!”<br />

“We have just launched our<br />

new Elia Collection in time<br />

for Christmas sales. All items<br />

are stocked and ready to<br />

be dispatched with all new<br />

orders received.”<br />

With Christmas around the<br />

corner, silver should be able<br />

to continue its winning streak<br />

as the precious metal of<br />

choice during lockdown.<br />

Bianc<br />

B-4173/3 1146<br />

The Affordable Luxury<br />

www.mariana.com.au sales@mariana.com.au<br />

Tel: (07) 5649 8797


AWARD WIN PUTS THE POLISH<br />

ON ADRIAN'S SPARKLING CAREER<br />

TAFE Queensland jewellery apprentice, Adrian Hogan, has won the Emerging<br />

Category at the Queen of Gems International <strong>Jewellery</strong> Design Awards.<br />

Hosted by the Queensland Boulder<br />

Opal Association, the Queen of Gems<br />

International <strong>Jewellery</strong> Design Awards,<br />

which recognise jewellers specialising in<br />

Australian unique gemstones took place at<br />

this year’s annual Opal Festival in Winton,<br />

Queensland.<br />

His award-winning entry, Reef Glow, is an<br />

ocean-inspired necklace featuring a blue<br />

Queensland boulder opal set in finely polished<br />

gold and platinum, accentuating the stone's<br />

beautiful reflective properties.<br />

"I was inspired to create this piece by rays of<br />

starlight and the rich glow of a coral reef. The<br />

rolling curves of the star's rays take influences<br />

from the slow waves of the ocean and the<br />

natural flow of the body of a sea urchin,"<br />

explained Adrian.<br />

A self-described opal addict, Adrian would<br />

visit Winton looking for the precious gems<br />

in mullock heaps. During his first trip there<br />

in 2017, he learnt about the Queen of Gems<br />

International <strong>Jewellery</strong> Design Awards and<br />

decided he would enter when the time was<br />

right.<br />

Four years later, he entered the awards for<br />

the first time and won the Emerging Jeweller<br />

category, taking home $1,000 in prize money<br />

and a certificate.<br />

"I certainly wasn't expecting to win anything,<br />

and the quality of the other entries was<br />

awe-inspiring, so winning was an amazing<br />

surprise."<br />

Having cut, shaped and polished precious<br />

stones since he was 12 years old, Adrian knew<br />

designing and manufacturing jewellery would<br />

one day become his<br />

career.<br />

"I've loved cutting,<br />

polishing and shaping<br />

skills from a young age<br />

and I'd often spend<br />

my weekends finding<br />

agates and petrified<br />

wood to practise on,"<br />

says Adrian.<br />

"It's incredible to<br />

think that when<br />

you're cutting into a<br />

stone, you're exposing<br />

something formed<br />

millions of years ago, and you're the first<br />

person to see it – and that's pretty special."<br />

Knowing he wanted a career working with<br />

gemstones, Adrian began working with<br />

jewellery manufacturers after high school<br />

before he began his apprenticeship with<br />

Matthew Alexander Jeweller in Gaythorne,<br />

bringing him to TAFE Queensland.<br />

Helping Adrian develop his skills is the block<br />

training he undertakes with TAFE Queensland,<br />

where he's completing Certificate III in<br />

<strong>Jewellery</strong> Manufacture.<br />

Combining his on-the-job training with TAFE<br />

Queensland training sees Adrian attend<br />

intensive training at South Bank campus for<br />

four weeks at a time, learning new jewellery<br />

manufacturing techniques.<br />

"It's great to come to class and learn other<br />

manufacturing techniques like casting – which<br />

is something that only happens in large<br />

manufacturing companies."<br />

36<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


"Even though I'm working as a jeweller, there is always something new<br />

to learn. The facilities and equipment are the same as the industry,<br />

and we were able to make beautiful pieces at TAFE Queensland's<br />

workshops.<br />

"I also enjoy the social aspect of working with students from different<br />

backgrounds, with different strengths, and we help each other hone<br />

our skills," says Adrian.<br />

WELCOME TO AUSTRALIA’S MOST EXTENSIVE<br />

RANGE OF WHOLESALE STERLING SILVER<br />

JEWELLERY FROM MEXICO<br />

SILVER MERCHANTS MEXICAN SILVER SINCE JEWELLERY 1980<br />

TAFE Queensland General Manager Brisbane, Dr Brian Heim, was<br />

impressed by the quality of Adrian’s award winning entry.<br />

“It is incredible to think that this stunning piece was created by a<br />

student who is just starting in the jewellery manufacturing industry,” Dr<br />

Heim said.<br />

“I’m proud that TAFE Queensland is producing apprentices with the<br />

skills that make them employable now and well into the future,” he<br />

said.<br />

Now three years through his four-year apprenticeship, Adrian aspires<br />

to use his skills to grow his opal cutting and dealing business, Match<br />

Maker Opals, designing and creating original hand-crafted pieces.<br />

"I already have a design in mind that I plan on entering the Professional<br />

Category in next year’s awards, so now I need to find the perfect stone<br />

I can start cutting, polishing and bringing it to life,” concluded Adrian.<br />

tafeqld.edu.au<br />

Hola to our valued customers, the image on the left<br />

was used in our first advertisement 30 years ago and we<br />

are proud that we still carry these classic designs in<br />

addition to contemporary designer pieces.<br />

To contact us call 02 9968 4682<br />

sales@ironclay.com • www.ironclay.com


Making sure your<br />

inventory is prepared<br />

Following months of homeschooling, Netflix<br />

and ongoing news reports, consumers have<br />

had time on their hands to plan and research<br />

for retail therapy.<br />

As we surface from the lengthiest lockdown and retail halt<br />

our country has experienced, how are you positioned? Your<br />

customers were literally locked up and are now ready to<br />

spend money, engage in much needed retail therapy – and we are<br />

opening into the eye of the Christmas storm.<br />

After no sales for months within the lockdown, and a potential<br />

wave of strong business ahead, is your diamond inventory<br />

management prepared and ready to re-open?<br />

It’s not easy to think about spending<br />

money on stock when the last sale you<br />

made was months ago, but if we<br />

trend like the rest of the world and<br />

your inventory is in good shape then<br />

this should be a good Christmas.<br />

Considering the COVID-related<br />

delays with production times for<br />

Christmas orders, most suppliers<br />

have a small window to meet order<br />

commitments.<br />

Do you have the basic core stock items<br />

in stock? Don’t forget its engagement season too. Do you have<br />

those basic solitaires, solitaires with shoulder stones, halos, three<br />

stone rings and the rest in the windows, covering all the price<br />

points and styles etc? You can’t sell what you don’t have and there<br />

is no time to have it made two weeks out from Christmas.<br />

With lab grown diamonds heading mainstream, the ranging game<br />

is more significant, complicated and challenging, it’s important<br />

that lab grown diamonds feature in your inventory planning and


LAB-GROWN DIAMONDS<br />

Craig Miller<br />

CEO, JC Jewels<br />

www.jcjewels.com.au<br />

management. If the past year is anything to<br />

go by, lab grown diamonds are fast becoming<br />

a contender in most retail stores, bar those<br />

few that are still resisting despite consumer<br />

demand.<br />

I would be placing a strong emphasis on<br />

lab grown this year in conjunction with<br />

your traditional mined diamond core<br />

engagement, accessory, and fast seller<br />

collections. Do both in basic fast selling<br />

solitaires, halos, accessories, aspirational<br />

jewellery, engagement rings and more.<br />

Be prepared. When arranging your website<br />

or windows, think of the consumer’s budget<br />

and what goods to place on the counter when selling. Clients with<br />

a 1.00ct mined solitaire budget may be curious and surprised to<br />

see what the 1.50ct lab grown option looks like within that budget.<br />

These are the approaches that can stop your clients from jumping<br />

onto James Alan, Blueline and Brilliant Earth. Keep the strong selling,<br />

traditionally popular items on hand to close the sale in the moment,<br />

regardless of whether they’re mined or LG.<br />

I am not pushing for only sales in LGD – I sell both – but I am saying<br />

lab grown diamonds are here to stay. A savvy businessperson fits<br />

them into inventory planning, mix and management to make the<br />

most of fast sellers.<br />

Whether you sell the mined or LG option is irrelevant, but it will be<br />

imperative to be armed with the education pitch, the stock on hand<br />

to close the sale. It’s time to make up for the lost months and COVID<br />

disruptions!<br />

Looking forward to seeing our trade back in action as we start to exit<br />

lockdown.


BE A SHREWD BUYER THIS SEASON<br />

With the lockdowns due to start lifting this <strong>October</strong> retailers have a big job with little time to prep<br />

for the coming season. As we saw last year, coming out of lockdown took everyone by surprise<br />

with record sales. This year will hopefully be no exception as doors open on 18 <strong>October</strong> in NSW.<br />

Are you prepared? As a retailer, it’s absolutely vital to hit the ground running this time around. Shrewd retailers will have already<br />

placed Christmas orders with suppliers. Have you?<br />

Suppliers that carry brands manufactured overseas are still experiencing longer deliver times and if retailers want goods by 1<br />

December it’s important to get organised and order within the first two weeks of <strong>October</strong> to guarantee delivery.<br />

We asked suppliers about their deliver times and below is an indication of what to expect.<br />

West End Collection<br />

Our delivery for Noel Nights is scheduled<br />

for <strong>October</strong>. The Commonwealth Games<br />

Collection by Georgini is scheduled for<br />

November. We do however recommend<br />

orders being placed during our Virtual<br />

Trade Fair in September to secure the<br />

best deals for Christmas and ensure<br />

early delivery.<br />

The West End Collection Virtual Trade<br />

Fair will be launching soon and is the<br />

best opportunity to see new brands,<br />

new releases and secure amazing deals<br />

for Christmas. Contact your West End<br />

Collection Representative for all the<br />

details.<br />

Ikecho Pearl<br />

If the piece is in stock, we send same<br />

day. If the piece is not in stock, it can<br />

take up to 4-8 weeks (depending on our<br />

factory lead times and freight delays.)<br />

We will be accepting orders up to 17<br />

December, but we can’t guarantee<br />

Australia Post can deliver on time, so I<br />

suggest get your orders in asap!<br />

We are closing 17 December and the<br />

last day to send orders is 16 December.<br />

JC Jewels<br />

Delivery times are as normal but our<br />

absolute deadline on receiving orders to<br />

deliver no later than 1 December is 14<br />

<strong>October</strong>.<br />

Top tip for retailers is to stock<br />

up and ensure you have the<br />

core basics on hand for<br />

Xmas. Stores coming out of<br />

lockdown these past weeks,<br />

such as regional Victoria,<br />

have been very busy.<br />

Grown Diamonds<br />

We are operating as per normal hours.<br />

We ship via courier and that takes 1-3<br />

days for delivery.<br />

We have no deadlines for<br />

orders.<br />

Gerrim International<br />

Gerrim prides itself on delivery 7-10 days.<br />

We carry stock of our catalogue items<br />

and manufacture most of our product in<br />

Brisbane so special sizing and specific gold<br />

colours are accommodated.<br />

Fabuleux Vous<br />

We have almost everything in stock for our<br />

new season, the rest will trickle in over the<br />

next 4 weeks.<br />

We will have everything delivered by 1<br />

December.<br />

We ship via DHL to AU – most goods<br />

are delivered within 3-5 days – some<br />

overnight. Shipping in NZ is overnight to<br />

2 days.<br />

Tok Brothers<br />

Deliver times are 2-3 weeks on customer<br />

made pieces (all done locally in Sydney).<br />

Friday 3 December will be last day to<br />

submit new orders to be made in time<br />

for Christmas.<br />

We specialise in high-quality custommade<br />

fine jewellery, and can assist with<br />

diamond and stone sourcing.<br />

Green Wax<br />

Deliver times are 2 to 3 weeks from<br />

design approval.<br />

The deadline on orders to be delivered<br />

no later than 1 December is 10<br />

November.<br />

40<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


Stella Timepieces<br />

Delivery for items in stock is 24 hours.<br />

For overseas orders, 1-2 weeks.<br />

Ellendale Diamonds<br />

Our deliver times are 3-4 weeks.<br />

No absolute deadline on receiving<br />

orders to deliver no later than 1<br />

December.<br />

We are here to help the retail sector<br />

with our Covid help plan.<br />

Bramble Bay<br />

Stones and Silver<br />

We dispatch same/following day via<br />

Australia Post.<br />

We will accept orders right up to 21<br />

December that will be dispatched via<br />

Australia Post.<br />

As we are a Stock Service Wholesaler,<br />

we can get stock out very quickly right<br />

up until the week before Christmas.<br />

Vina <strong>Jewellery</strong>/Pinaroo<br />

We are sending out orders on the same<br />

day if received before 3pm. Retailers<br />

should receive the order within 2-4 days.<br />

Deadline on receiving orders is 25<br />

November for delivery before 1<br />

December.<br />

Our latest designs, just arrived and<br />

upcoming new designs are on their way<br />

to supply retailers.<br />

We offer 3-5 business day turnaround<br />

from time of order. During our busiest<br />

season, it may stretch to 7 business<br />

days as last-minute seasonal orders<br />

come through.<br />

Cut-off dates for Christmas this<br />

year nationwide will be Monday 13<br />

December, with East Coast metro<br />

orders as late as 20 December.<br />

We are offering a Free Freight for<br />

Christmas Promotion. Order 40 of our<br />

bestselling Tree of Life Bracelets and<br />

we will ship them Freight Free from<br />

your chosen delivery date of Mid-<br />

<strong>October</strong> onwards. This allows us to<br />

place our end of year orders with our<br />

bead suppliers and ensure our clients<br />

get their favourite items for their<br />

Christmas sales.<br />

Koodak<br />

We're accepting phone, email and<br />

online orders for all your jewellery<br />

making needs, Monday to Friday,<br />

9am-4pm.<br />

Orders are posted out 2.30pm daily (and<br />

will continue to be up until our Summer<br />

Holidays closure, during the week of<br />

Christmas until mid-January 2022).<br />

Soklich & Co<br />

Our deliver times are 3-4 weeks.<br />

Sparkle Impex<br />

Our deliver times are 4-6 weeks.<br />

The absolute deadline on receiving<br />

orders to deliver no later than 1<br />

December is 25 <strong>October</strong>.<br />

Shabtay Fine <strong>Jewellery</strong><br />

We deliver immediately for items we<br />

have in stock.<br />

Deadline on receiving special orders for<br />

season is 30 <strong>October</strong>. We offer an order<br />

now and invoiced in November deal.<br />

Salt and Pepper Diamonds<br />

Orders dispatch same day if received<br />

before 3pm.<br />

We have no deadline as items are<br />

shipped via signature express. Due to<br />

our location shipping takes 2 days with<br />

delays due to Covid. We will happily<br />

send stock on appro.<br />

<strong>October</strong> <strong>2021</strong> 41


Chameleon Brands, Pastiche,<br />

Luna Rae, Dear Addison<br />

On average, our wholesale orders are<br />

picked and out the door within 3 business<br />

days.<br />

The end of November is one of our<br />

busiest periods as Christmas approaches<br />

and the Black Friday sales rush in.<br />

To ensure you have your orders<br />

by 1 December and to avoid any<br />

disappointment on availability of our<br />

bestselling styles, we are advising our<br />

stockists to place their orders by Thursday<br />

18 November.<br />

Daniel Bentley<br />

We can deliver within a week.<br />

Our stockists will be able to order right<br />

up until Christmas.<br />

We’re currently well stocked, but due<br />

to Covid restrictions we are unable<br />

to restock as fast as normal, so if our<br />

stockists want to have their favourites<br />

in store for Christmas, placing an order<br />

soon is highly recommended.<br />

K L Diamonds<br />

Our delivery times are 4-6 weeks until the end of <strong>2021</strong>.<br />

R & D Italian<br />

Deliver times for lines showing in stock<br />

on website is 7 to 10 days<br />

Absolute deadline for lines showing<br />

in stock on our website Friday 24<br />

December<br />

Over 200,000 lines available with many<br />

in stock.<br />

Our cut-off date for December delivery is 30 November due to current<br />

Covid lockdown backlog.<br />

Cudworth Enterprises<br />

We can deliver orders of stock in<br />

our warehouse immediately. New<br />

collections will be available for delivery<br />

late <strong>October</strong>/early November.<br />

We have no absolute deadline and we<br />

will accept orders until we close on 23<br />

December.<br />

We are taking orders for the new<br />

collections as of now.<br />

PASSION<br />

COLOUR<br />

EXPERIENCE<br />

Osjag<br />

Our delivery times are minimum 8<br />

weeks. Deadline for Xmas orders is<br />

first week <strong>October</strong>.<br />

We will have a limited amount of<br />

stock on hand. First in and all that.<br />

Suite 5, Level 1, 428 George Street SYDNEY NSW 2000<br />

P +61 2 8065 8533 E info@sovereigngems.com<br />

@sovereigngems


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KEEPING SKILLS ALIVE<br />

Linked Settings<br />

It’s important for apprentices to learn how to set up a system for<br />

mass production. This is typically the case for chain making. This<br />

project demonstrates how to make multiple settings for 6mm CZs<br />

and link them together to make linked settings.<br />

Before you set up your system, you must first make a prototype<br />

using 0.9mm round wire.<br />

1Measure the wire length you are<br />

starting with and once you have<br />

made the first setting, calculate the<br />

total length needed to complete the<br />

project.<br />

Make a jump ring using a 4mm stake so<br />

that it’s slightly smaller than the stone.<br />

The other jump ring should be around<br />

4.5mm in diameter.<br />

2<br />

Close the jump rings and hard<br />

solder them.<br />

Make sure the remaining wire is<br />

perfectly straight and cut two 17mm<br />

pieces. Bur into the centre of them<br />

with a tapered bur or 0.9mm round bur.<br />

Bur halfway into the wires so that they<br />

interlock.<br />

3<br />

Fit the cross together and set it<br />

up for soldering. They must be<br />

perfectly square. Flux and hard<br />

solder the joint. Pickle to remove<br />

the oxides and clean off any excess<br />

solder and check the position of the<br />

spokes again with a set square.<br />

4<br />

Now solder the smaller jump ring<br />

perfectly centred on the cross.<br />

Make sure that the jump ring<br />

joint is lined up with one of the spokes.<br />

It’s good practice to keep solder joints<br />

together whenever possible.<br />

5<br />

Use the point of your chain nose<br />

pliers to grab the wire close to the<br />

jump ring and bend upto around<br />

90°. You should place the stone at this<br />

stage to ensure that the angle is correct<br />

and adjust the claws if necessary. Also<br />

make sure the four wire claws are<br />

straight and perfectly spaced.<br />

6<br />

Now use the tapered or round<br />

bur to create a notch on the<br />

inside of each wire claw just<br />

above the bend. Bur around halfway<br />

into the wires and keep test fitting the<br />

larger jump ring.<br />

44<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


7Pickle and clean off any excess solder.<br />

Once the larger jump ring is in<br />

place tight and level, flux and<br />

solder using medium grade.<br />

8<br />

Cut the claws down so they<br />

are approximately 2.5mm from<br />

the inner jump ring bezel. Place<br />

the stone on top and assess the fit.<br />

You should be able to see at least<br />

half of the claw thickness. Adjust<br />

your measurements if required, then<br />

continue to make more settings. In this<br />

case I am making another seven.<br />

9<br />

To save time, make the multiple<br />

components and construct them<br />

using a manufacturing stage<br />

system.<br />

When you have made all your settings,<br />

make the linking jump rings using a<br />

3mm stake.<br />

10<br />

To be able to feed the jump<br />

rings through the basket of the<br />

setting, you will need to use a<br />

0.9mm round bur to make the<br />

appropriate clearance.<br />

Close the jump rings and set up for<br />

soldering.<br />

11links together or sweating<br />

You will need good precision<br />

soldering skills to avoid fusing<br />

other solder joints. Use easy<br />

grade solder and a fine oxidising flame.<br />

Pickle and clean the links ready for<br />

setting.<br />

12<br />

You may need to squeeze<br />

the links into an oval shape to<br />

allow the links to move freely<br />

and lay down flat.<br />

If you made the settingsto the correct<br />

size, fitting the stone will require little<br />

work. Bur a notch on the inside of the<br />

claws, fit the stones then push the claws<br />

to tighten them in place. This process is<br />

detailed in the video.<br />

Peter Keep is a<br />

master jeweller<br />

and teacher. He<br />

offers structured<br />

online courses<br />

that have helped<br />

thousands of<br />

students around<br />

the world improve<br />

their skills.<br />

<strong>Jewellery</strong> Training Solutions offers a comprehensive online training service including<br />

the very popular Ten Stage Apprenticeship Course.<br />

For the video tutorial go to<br />

https://jewellery-training-solutions.thinkific.com/courses/stone-set-linked-earrings<br />

Check out the other courses and options at: www.jewellerytrainingsolutions.com.au<br />

<strong>October</strong> <strong>2021</strong> 45


From Tokyo to Australia<br />

ALBA WATCHES<br />

Alba was born in 1979 in Japan and its success was immediate, with the Alba name becoming<br />

an instant symbol of the value and quality that consumers expect from a brand created by Seiko<br />

Watch Corporation. Its fame spread rapidly throughout Asia and the Middle East and today, Alba<br />

is a respected name in watches, with over millions satisfied new customers every year.<br />

Seiko Australia has now officially launched the Alba brand into Australia. Its launch collection<br />

downunder is split over a series of themes offering an extensive range of affordable timepieces<br />

for all occasions and styles.<br />

Tokyo Neon<br />

Inspired by Tokyo street fashion, the colour palette for Alba’s Neon<br />

series is on trend. Neon blue and pink colours on the dial stand out<br />

against all black cases and bracelets. The new Tokyo Neon collection’s<br />

character and eye-catching design is inspired by running around the<br />

streets of Tokyo at night.<br />

Fusion<br />

The Fusion collection offers an on-trend shape with colourful elements,<br />

which aims to always deliver a fresh style for Gen Z’ers. “From Japan” is<br />

the DNA of Alba. As we all know, Japan has many unique experiences such<br />

as manga, anime and street fashion. Alba’s Fusion is a crossing over of all<br />

borders of gender, culture and nationality.<br />

Signa<br />

This range offers modern dress watches for young business people, who<br />

are a driving force of the new era and want to take inspiration from<br />

Japan. The iconic case shape with a functional square pusher is the<br />

foundation for this modern dress look. The special “A” mark at the 12<br />

o’clock position is Alba’s signature symbol of the Signa series.<br />

Prestige<br />

To excel in today’s striving business world, the smart<br />

business executive not only needs to embrace new ideas<br />

and innovation, but also be able to appreciate the values<br />

of tradition that has gone through the passage of time.<br />

The new Prestige series echoes this attitude with a unique<br />

design blending the art of European classical charm<br />

with a touch of contemporary urban style. It's a timeless<br />

tradition with a touch of contemporary flair.<br />

46<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


Active<br />

Designed to be tough, serious and practical and with a touch of cool style, the Alba<br />

Active timepiece is a reliable partner to see you through every challenging moment in<br />

today’s highly competitive environment. It’s setting the face for the smart and tough.<br />

Workmans<br />

Alba Workman’s watches are built tough and reliable. A<br />

tradesman or craftsman values the quality of their tools to<br />

complete the job, right down to their choice of timepiece.<br />

The Workman’s watches boast precision quartz movements<br />

with screw down crowns and stainless steel cases. They are<br />

ready for any job at any time.<br />

Fashion<br />

There are moments in time when life deserves a little sparkle,<br />

to brighten up a day, warm the heart or simply indulge with<br />

romantic inspirations to charm your loved one. The Fashion<br />

series presents a gorgeously designed timepiece that glitters<br />

and glows with grace, alluring a charm of sophistication with<br />

sparkling charisma. The range offers romantic inspiration<br />

with shining elegance.<br />

A FEMININE AND POETIC REINTERPRETATION OF THE<br />

LADIES’ MAESTRO COLLECTION<br />

Swiss watchmaker Raymond Weil presents a new, feminine version<br />

of its iconic maestro collection — a reorchestration with an<br />

automatic movement radiating poetry and elegance.<br />

Originally launched in 2010, the maestro<br />

collection by Raymond Weil celebrates Swiss<br />

watchmaking virtuosity with the nobility of<br />

classical music. Made with the Swiss precision<br />

for which the company is renowned, this<br />

self-winding mechanical timepiece has a<br />

moon phase indicator at 6 o’clock and 38-hour<br />

power reserve.<br />

With its sparkling halo of 62 diamonds set in<br />

a 34mm stainless steel rose gold PVD coating<br />

case, the maestro Ladies knows how to stand<br />

out. Hosted in its jewelled case, the white<br />

mother-of-pearl dial is elegantly decorated<br />

with Arabic numerals and a discreet date<br />

window at 3 o’clock, further adorned with<br />

contrasting royal blue hands composing a<br />

contemporary ode to the beauty and grace of<br />

time.<br />

Be seduced by the maestro ladies’ curves<br />

and astral dimensions. The purity of motherof-pearl,<br />

delicate moon phase and intense<br />

navy-blue strap creates the perfect harmony<br />

between elegance, sophistication and<br />

innovation. The calf leather strap, embossed<br />

with an alligator grain, subtly echoes<br />

enchanting night skies.<br />

Curated in six variations, six timepieces<br />

symbolising the unwavering bond between<br />

Raymond Weil’s passion for watchmaking and<br />

its love of precision.<br />

www.avstev.com.au<br />

<strong>October</strong> <strong>2021</strong><br />

47


THE LONGINES MASTER COLLECTION:<br />

THE MOON ON HER WRIST<br />

A singular alchemy occurs when purely feminine elegance meets the world<br />

of watchmaking complications. This new expansion of The Longines Master<br />

Collection brings a piece that is as feminine as it is technical.<br />

Elegance, character<br />

and purity are the<br />

pillars of The Longines<br />

Master Collection,<br />

which is aimed at<br />

those who love the<br />

exceptional and<br />

offers a wide range of<br />

exclusively mechanical<br />

movements: hours,<br />

minutes, seconds and<br />

date, chronograph,<br />

power reserve,<br />

retrograde or annual calendar. Above all, the Moon phase display,<br />

introduced two years ago on the men's models constitutes the tour<br />

de force of the new <strong>2021</strong> models. Fitting such a complication into a<br />

34 mm case is a major challenge, but it meets the requirements of<br />

a female public eager for technical features and naturally inclined to<br />

elegance. With its choice of straps and dials, The Longines Master<br />

Collection fully satisfies all her desires…<br />

The case now comes in a 34 mm<br />

diameter with a choice of different<br />

coloured straps (red, blue, taupe) or a<br />

stainless steel bracelet designed to hang elegantly and comfortably.<br />

Observable through a sapphire glass, the exclusive L899.5 automatic<br />

calibre is fitted with a silicon balance-spring that is light, non-magnetic,<br />

hard-wearing, stainless and impervious to thermal expansion. The<br />

timepieces driven by this movement benefit from a 5-year warranty, a<br />

proof of reliability.<br />

On the visible side, the motherof-pearl<br />

dial rivals the diamond<br />

hour markers in subtlety. It is<br />

also available in sunray blue,<br />

and purists will appreciate the<br />

now classic and unmistakable<br />

silver "barleycorn" pattern,<br />

emblematic of The Longines<br />

Master Collection.<br />

NEW PRODUCTS<br />

Worth & Douglas Ltd<br />

Introducing the new<br />

LUV YOU collection<br />

of stackable rings<br />

personalised with<br />

up to three individual<br />

names and birthstones.<br />

Available in all metal types, with<br />

synthetic or semi-precious stones.<br />

Instore point of sale includes gold<br />

plated samples on<br />

a display pad.<br />

www.worthdouglas.com<br />

Mariana Handcrafted <strong>Jewellery</strong> | +61 7 5649 8797<br />

Each piece is handcrafted to the highest standard in Israel and is<br />

nickel-free. The materials used are of the finest quality, the jewels<br />

comprising Austrian and Czech crystals and semi-precious stones.<br />

Bracelet: B-4195/1 1908 - RRP $349.00<br />

Earrings: E-1460 1908 - RRP $135.00<br />

www.mariana.com.au<br />

48<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


NEW PRODUCTS<br />

<strong>Jewellery</strong> Centre | +61 7 3221 3838<br />

<strong>Jewellery</strong> Centre’s new range of engraving shapes.<br />

Sterling silver 18mm heart engraving shape<br />

Sterling silver 20mm x 12mm rectangular engraving shape<br />

Sterling silver plain spinner pendant (disc 18.3mm)<br />

www.jewellerycentreaustralia.com<br />

Stones and Silver | +61 3 9587 1215<br />

Timeless, understated elegance from<br />

Stones and Silver.<br />

Handcrafted in .925 sterling silver these link<br />

hoop earrings are right on trend.<br />

Our beautiful .925 sterling silver bangle featurs<br />

a stunning freshwater pearl charm.<br />

And a beautiful new chain style has just arrived.<br />

This beautiful .935 sterling silver trace chain is<br />

an old favourite with a modern twist.<br />

www.stonesandsilver.com.au<br />

Ellendale Diamonds Australia | +61 8 6180 1562<br />

A dazzling grain set cluster ring in 18kt WG/RG or Platinum. Nine<br />

round brilliant cut Argyle pink diamonds totalling 0.13ct provide a<br />

captivating central feature and are accented by a single halo of 16<br />

round brilliant cut white diamonds G+ SI2 0.24ct, completed with<br />

12 round brilliant cut white diamonds set into the shoulders.<br />

www.ellendalediamonds.com.au<br />

Breuning | Osjag<br />

New from Breuning in <strong>2021</strong> proving to be very popular.<br />

A stunning pendant, bangle and earring set with blue topaz<br />

and amethyst with gold plate trim.<br />

Can be worn as a set or standalone statement pieces.<br />

+61 2 9630 6619<br />

www.osjag.com<br />

<strong>October</strong> <strong>2021</strong> 49


NEW PRODUCTS<br />

Worth & Douglas Ltd<br />

Cherish memorable moments and memories of your Best<br />

Friends with you every day, wherever you go.<br />

These adorable rings are available in sterling silver or gold<br />

and come with an instore display pad.<br />

www.worthdouglas.com<br />

Bastian Inverun | Osjag<br />

On trend, organic design, perfect for summer, new release scratch<br />

matt and polished silver ring with 0.65ct green amethyst ring.<br />

+61 2 9630 6619<br />

www.osjag.com<br />

Ikecho Australia<br />

+61 2 9266 0636<br />

9ct yellow gold white round<br />

Edison 12mm diamond enhancer.<br />

Dia: 0.23ct.<br />

Product code: IP780PYG-EDI<br />

Available in 9ct white and rose gold.<br />

www.ikecho.com.au<br />

Ellendale Diamonds Australia<br />

+61 8 6180 1562<br />

Sure to impress, this stunning 18kt<br />

WG/RG band style ring is set with, 38<br />

round brilliant G+ SI2 0.46ct diamonds.<br />

Featuring a row of 19 round brilliant<br />

cut Argyle 6PP SIAV diamonds totalling<br />

0.221ct<br />

www.ellendalediamonds.com.au<br />

Ronnie Shabtay Fine <strong>Jewellery</strong><br />

9K round profile alternating 4 claw set round diamond/<br />

bezel set baguette multi coloured natural sapphire Ring RO<br />

- 5=0.03ct GSI, BLUE SAP- 1=0.12ct, GREEN SAP- 1=0.12ct,<br />

PINK SAP- 1=0.12ct, YELLOW SAP- 1=0.12ct<br />

www.ronnieshabtay.com<br />

50<br />

jewellery world - <strong>October</strong> <strong>2021</strong>


chain<br />

services<br />

diamonds and coloured stones<br />

AUSTRALIAN<br />

JEWELLERY TOOLS<br />

WHOLESALER<br />

PO Box 112<br />

Toronto NSW 2283<br />

P: 02 9380 4742 ∙ F: 02 8580 6168<br />

E: sales@adelaimports.com<br />

Adela Imports offer over 180<br />

designs of sterling silver chain,<br />

with up to 20 lengths available<br />

in each from stock.<br />

Also offering a range of<br />

uniquely designed silver<br />

jewellery.<br />

Catalogue available.<br />

www.adelaimports.com<br />

services<br />

Chris O’Neill<br />

Piecemaker<br />

2015 YJG Bench Challenge<br />

Hand Engraving Champion.<br />

Also specialising in quality<br />

Handmakes, Repairs and<br />

Antique restorations in the<br />

Sydney CBD.<br />

0405 689 834<br />

ADVERTISE HERE<br />

The classifieds section is an excellent place for suppliers and<br />

manufacturers to advertise products and services in a longrunning,<br />

low cost way.<br />

All size ads are available and may include product<br />

photos. Visit our website to download our media<br />

pack for prices.<br />

www.jewelleryworld.net.au<br />

SPECIALISING IN QUALITY<br />

JEWELLERY TOOLS & EQUIPMENT<br />

WITH EXCEPTIONAL SERVICE<br />

(07) 3876 7481<br />

sales@labanda.com.au<br />

FAX: (07) 3368 3100<br />

ADELAIDE (08) 7221 2202<br />

MELBOURNE (03) 9038 8545<br />

PERTH (08) 6363 5517<br />

SYDNEY (02) 8004 1626<br />

Glues<br />

www.labanda.com.au<br />

MILN & CO. Pty Ltd<br />

Ph: 02 4655 7707 M: 0412 702 834<br />

E:stuart.miln@milnco.com.au<br />

Lancier Watch Bands - Leather, metal, sports.<br />

Watchglasses. Seals. Batteries. Quartz Movements.<br />

Pins/tools. <strong>Jewellery</strong> findings. J C Hurst Bangles.<br />

Fischer Barometers and Tide Clocks<br />

for sale<br />

Looking for a<br />

Vine Change?<br />

Retail & Manufacturing <strong>Jewellery</strong><br />

business for sale in the beautiful<br />

Clare Valley, SA.<br />

Modern, boutique-style jewellery<br />

store & workshop with well<br />

established custom.<br />

Great location in main street.<br />

Did we mention great lifestyle?<br />

Owners looking to retire but willing<br />

to assist if required.<br />

Vendor finance available.<br />

All interest to 0412087023<br />

or email rogersipad1@hotmail.com<br />

($120k plus stock at value, neg.)<br />

Are you <strong>Jewellery</strong><br />

<strong>World</strong>'s biggest joker?<br />

Got a gem of a gag, a diamond of<br />

a giggle, a real shiner to share?<br />

Fed up with the lame efforts we<br />

publish here? Send us something<br />

funny – we dare you.<br />

No, really, please do. See what<br />

we've been reduced to?<br />

Send your joke to jeremy@<br />

jewelleryworld.net.au<br />

Relaxing...<br />

Why did the chicken cross the<br />

road? Because the chicken<br />

behind it didn’t know how to<br />

socially distance properly.<br />

Two grandmothers were<br />

bragging about their precious<br />

darlings. One of them says to<br />

the other, “Mine are so good<br />

at social distancing, they<br />

won’t even call me.”<br />

My husband purchased a<br />

world map and then gave me<br />

a dart and said, “Throw this<br />

and wherever it lands—that’s<br />

where I’m taking you when<br />

this pandemic ends.” Turns<br />

out, we’re spending two<br />

weeks behind the fridge.<br />

Quarantine has really put<br />

a damper on comedy. For<br />

months nobody has walked<br />

into a bar.<br />

You know what they say: feed<br />

a cold, starve a fever, drink a<br />

corona.<br />

Day 121 at home and the<br />

dog is looking at me like,<br />

“See? This is why I chew the<br />

furniture!”<br />

The <strong>World</strong> Health<br />

Organisation announced<br />

that dogs cannot contract<br />

COVID-19. Dogs previously<br />

held in quarantine can now<br />

be released. To be clear, WHO<br />

let the dogs out.<br />

<strong>October</strong> <strong>2021</strong> 51

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