ESTETICA Magazine USA (3/2021)

USA
the HairMagazine
SOFT SELLS
How to boost retail sales
with your clients in mind
LOOKS GALORE
The inspiration you need
to work your salon magic!
LET’S PARTY!
Live industry events are
back! See our reports!

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editorial
There is no denying that that Covid-19 pandemic threw the entire world into a
maelstrom. Politicians, global economies, health care systems, scientists... all the
experts were scrambling for solutions. And all in all, we have yet to find a definitive
one. But we are learning more and trying to adapt. Vaccines obviously helped to
Styling: Session Stylist
James Pecis
Products: Oribe Très Set
Structure Spray
reduce lockdowns so our lives could return to some semblance of “normality”, albeit
always at a distance and/or behind a mask.
In the meantime, we learned to
improvise: at home, at work, online. Our
routines changed and we have changed
with them, mostly for the better.
“More of me comes out
when I improvise.”
Edward Hopper
This issue celebrates our determination to “Improvise, adapt, and overcome” – as
Clint Eastwood said – from the return of live industry events like NAHA, ABS, and
the Wella Beauty Envision Awards, to the continued evolution of online education,
the reopening of salons, and the relentless creative efforts of individual artists. The
Hairdressing Industry has reacted with its signature resolve and creativity. Such a
vigorous return is a demonstration of the stuff this industry is made of.
Marie Scarano
Expanding hairdressing horizons:
www.esteticamagazine.com

Estetica n. 3/2021
contents
PUBLISHER AND
MANAGING DIRECTOR
Roberto Pissimiglia
EDITOR-IN-CHIEF
Marie Scarano
esteticausa@estetica.it
INTERNATIONAL
EDITOR-IN-CHIEF
Laura Castelli
l.castelli@estetica.it
INTERNATIONAL ADVERTISING
COORDINATOR
Monica Tessari
m.tessari@estetica.it
LAYOUT
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
ADVERTISING & P.R.
Nives Carena
nivescarena@estetica.it
ESTETICA USA
EDITOR-AT-LARGE
Maggie Mulhern
ESPAÑA
Elisabet Parra,
Cristina Hernández
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Marie Coccoluto
UK
Gary Kelly
ITALIA
Lucia Preziosi,
Glorianna Vaschetto
DIGITAL
Erica Balduini,
Ludovica Cavalli,
Erika Marchese,
Wilma Sommariva,
Trends Signature Looks 8
Events NAHA 2021 superstars 14
Report ABS is back! 16
Events BeautyEnvisionAwards 2021 20
Vision Endless inspiration 24
Retail A different perspective 82
Education Sam the Man in Education 86
Design Effortless luxury 88
international trends
Curl Mania 33
Iconic looks by top
international artists for
extraordinary
inspiration.
Events with VIPs, both
old and new, and salon
design for new business
strategies.
Who's Who: cultivating
Education, Artistry,
and Inspiration.

LET’S RESTART TOGETHER!
ARE YOU READY FOR COSMOPROF 2022?
RESTART: this will be the keyword for the next edition of Cosmoprof Worldwide Bologna,
in Bologna from 10 th to 14 th March 2022.
The exhibition, the most representative event for the global cosmetic industry, will welcome
again the main players of the industry, from all over the world, offering the traditional itineraries
through the different sectors and distribution channels: from Thursday to Sunday, the event
will introduce the pavilions dedicated to the production chain of Cosmopack and to the retail
and perfumery segment of Cosmo Perfumery and Cosmetics, while from Friday to Monday
Bologna will welcome the professional operators with Cosmo Hair, Nail and Beauty Salon.
Cosmoprof Worldwide Bologna 2022 will offer, in one event, all the key figures of the hair sector,
from companies to distributors, from hairdressers to hair salon owners, from trend experts
to international scale hairstylists. An appointment very much anticipated for the hair segment,
with stakeholders ready to meet again in person, after months of restrictions and distancing
rules, and share experiences and new projects, strengthen commercial relationships and discover
the new trends of the sector.
“The world of the hairstyle has been revolutionized by what
has happened in the last few months, – highlights Enrico
Zannini, General Manager of Cosmoprof Worldwide
Bologna. – The digitalization and the growth of e-commerce
have given a substantial boost to direct sales to consumers,
but at the same time, they represent a new important
challenge for the professional channel. Today, brands,
distributors and operators must join forces to re-establish
the quality of the sector and regain consumers’ loyalty.
Cosmoprof 2022 will bring the attention back to the
relationships between companies and hairdressers,
with the objective of encouraging consumers’ return
to hair salons and re-assert the value of the experience
and professionalism of hairstylists.”
THE VOICES OF THE INDUSTRY
The cosmetic industry is animated by a strong optimism:
after having demonstrated to be able to withstand the
unpredictable scenario of the recent months, entrepreneurs
are now ready to meet the market’s requirements with
innovations, quality and professionalism. Cosmoprof is the
perfect stage to start a new development path.
“Cosmoprof has its own magic that cannot be substituted
by a digital event. Barex Italiana will participate as always,
celebrating 53 years of presence at the exhibition and
continuing to consider it the most strategically important
exhibition on an international level,” says Carlo Baiesi,
founder and Managing Director of Barex Italiana. The
return of Cosmoprof Bologna symbolizes a new signal of
recovery, a step towards a (new) normality. Finally together
for a few days, with the desire for direct relationships, pawing
at the idea of showing to the public what we have been
creating. The pandemic will definitely impose new guidelines,
but it will not take away our wish to meet and tell.”
“Cosmoprof is surely a strategic presence for us to resume
conversations with our potential stakeholders and strengthen
past relationships after this long pandemic”, highlights
Davide Bollati, President of Davines Group, who pauses
on the need of a more sustainable approach for the sector.
“It becomes more and more evident that the only way to start
and accelerate the necessary transformation of our current
social-economic extractive model towards a new regenerative
paradigm is to create alliances and multilateral coalition.
These would work jointly to achieve the objective. For this
reason, we created the Regenerative Society Foundation,
of which I am the Vice-President, with the aim to promote a
dialogue between stakeholders on the topic of regenerative
economy, climate change and individual and collective
wellness as engine of the economy itself. Moreover,
it spreads knowledge and supports regeneration projects
in many sectors and geographies. We recently announced
the partnership with Rodale Institute in the field of organic
regenerative agriculture. The new Davines Group – Rodale
Institute European Regenerative Organic Center, starting from
next autumn, will include an area of 10 hectares around
the Davines Village in Parma and will concentrate its activities
on the tight relationship between agriculture and the
cosmetic sector”.
Many are the companies that at Cosmoprof Worldwide
Bologna will present new projects and growth plans. “This
difficult time represented a great challenge for everyone.
We took advantage of this forced break to bring forward our
corporate and market expansion plans, as well as product
development, – highlights Nico Parnazzini, Chief Executive
Officer of Nuova Fapam. “We look forward to sharing these
while finally participating in person to exhibitions that are
fundamental for collaboration and exchange, especially for
a dynamic sector such as the beauty and cosmetic one.
Our company was recently at the center of a development
project that included a commercial and corporate expansion
plan, which saw the involvement of Mandarin Capital Partners
fund. An important challenge that aims high. We started and we
did it with a broad-spectrum vision. “
Oyster Cosmetics too started a transformation process in the
last few months, adapting themselves to the new market needs.
Dimitri Markomichelakis, Marketing Director of OYSTER
COSMETICS Spa, offers a detailed picture of the ongoing
process: “The company launched a new medium/long-term
development plan, both industrial and strategic, aimed to
internationalize and boost the 3 main areas of business:
Professional, Consumer and Private Label. During these times
of cuts and reductions, Oyster Cosmetics implemented the
Strategic-Operative Marketing and the Sales Management Italia,
with the integration of two new managers with many years of
experience in the cosmetic sectors and of 14 agents specialized
in the Consumer channel. We will therefore continue to attend
international exhibitions to promote our multichannel and
multibrand identity”.
The return of in-person exhibitions is a key element for
companies leaders of the hair segment, to resume normal
business relationships. To highlight this aspect is Daniela
Moroni, Export Manager of Pool Service. “Participating
in OnBeauty and in Cosmoprof 2022 is for us a synonym of
optimism and great enthusiasm. It has been a few months since
we started feeling the need of our hairstylists to meet ag
ain and participate in live shows to develop their creativity.
The concept that the Hair Company Professional’s stylists
will bring on stage refers to the idea of “duality”, inspired by
the contrasting feelings that we experience on a daily basis,
exploding in versatile looks that convey a new self-concept”. This
event has always been the meeting point for the main players
of the professional hair sector and this year more than ever
it symbolizes the beginning of a new birth and a new start.”
Keep following us for updates on Cosmoprof Worldwide Bologna!
For more information www.cosmoprof.com

THE MOST IMPORTANT BEAUTY
TRADE SHOW IN THE WORLD,
DEDICATED TO ALL SECTORS
OF THE BEAUTY INDUSTRY
COSMOPROF.COM
BOLOGNA, ITALY
FAIR DISTRICT
10 – 13 MARCH 2022
11 – 14 MARCH 2022
ORGANIZED BY
BolognaFiere Cosmoprof S.p.a.
Milan, Italy
P +39 02 796 420
F +39 02 795 036
info@cosmoprof.it
COMPANY OF IN PARTNERSHIP WITH WITH THE SUPPORT OF
A NEW WORLD FOR BEAUTY BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK

Signature Looks
Every stylist and colorist the world over has created that one
special iconic look which they identify with most.
Gary Kelly and Marie Scarano
It’s that very special piece of work which they feel defines who they are as a hair creative in terms of their
skill and creativity. We asked just a few of our favourite contributors from the UK and the USA to tell us
more about their own unique Signature Look and what inspired them to create such an outstanding image.
URBAN UPDO
“Editorial style updos have been my sort of personal signature look since 2017 when this image was shot. I love creating the unexpected.
Here there is contradiction between the square lines on the side and the “curl mohawk” on top. It’s hard and soft at the same time (another
contradiction). The look is strong, but the hair still just looks like looped silk. This image is from my first solo collection shot in NYC, and I
have a sentimental attachment as well since I live in the city. Components of this style have been used in a multitude of different collections,
so I feel like it was the first of a little trend setter. This look is one of the few that I don’t have self-criticism about. Often, I look at my work
and “wish” i had done something differently, but when it comes to this style, it feels just perfect to me.” – Mirza Batanovic, USA
Hair: Mirza Batanovic for Eufora/Photo: Richard Monsieurs/Make-up: Alecia Butchko/Wardrobe: Jennifer Daniels
TIMELESS
“Having spent so much time doing session work, its quite hard when it comes to defining my own signature style. When I created
my first collection, KILLER, I described it as uncategorizable, which I believe I am when it comes to cutting, styling and color. This
particular shot is part of that collection of images and I’ve chosen it as I believe it will maintain the element of timelessness in its
simplicity and understatement.” Adam Reed, UK
Hair: Adam Reed at Adam Reed London/Make-up: Lan Nguyen Grealis
Photo: Alex Barron Hough/Fashion: Gabriel Cooper
8 trends

GEOMETRIC BEAUTY
“My signature look would have to be represented by clean work, it doesn't matter if it's up work,
cutting, color, runway, or high style – it has to be clean. Much of my inspiration comes from artists I
admire – Gaudi, Picasso and Dali – their approach to shape and design is mind blowing. With such
a beautiful foundation in art how can you not want to be part of that? A great haircut surrounded
with an amazing colour and style is always a good way to start I always try to push the edge, I believe
it’s our responsibility to keep things fresh, runway, editorial and high fashion are always full of
surprises, take your time, keep it clean and be the artist you want to be.” – Michael Haase, USA.
Hair: Michael Haase/Photo: Nick Berardi/Wardrobe: Onna Suhovy
DOUBLE TAKE
“I would describe my signature style as looks which combine our brand ethos of style, beauty and expertise. I
am always drawn towards beautiful and simple shapes and colors that really have the consumer in mind,
demonstrating inspirational and aspirational hair for both hairdressers and clients alike. This image shot for
my Chromatic collection is a perfect representation of the Russell Eaton brand ethos. It celebrates the classic
bob and the lines and shapes that can be created with it. The key with this image was to show two different
fringes – one strong and sharp, the other a lot more broken up to show different types of texture within a bob.
Hair: Robert Eaton, Creative Director at Russell Eaton Salons/Photo: Richard Miles
Makeup: Lucy Flower/Styling: Clare Frith/Products: Wella Professionals

DISCONNECTION
The V is an iconic Sam Villa style that focuses on the art of disconnection, a discipline highlighted in
his education.. With disconnection, stylists master the under layering, sectioning, and positioning
needed to create modern looks with volume, movement, and hidden texture. Forget perfect ends and
symmetrical shapes, it’s about customization, creativity, angular discrepancies, and natural finishes. As
Sam says, “The past is where we learn, the present and future is where we apply it.” – Sam Villa, USA
Hair: Sam Villa, Co-Founder and Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken
Photo: Xander Angeles / Haircolor: George Garcia / Make-up: David Frank Ray
FOREVER RED
“Why red as my signature? Red hair expresses vibrancy and life. I like the strength of reds. Women feel
bold and strong with an amazing haircut topped off with a red that works for them. Achieving this feeling
for guests quickly became the basis for my signature of sharper lines accompanied by a full palette of
show-stopping reds. Why play it safe when it comes to hair colour? If my guest is ready to be bold and
beautiful... I am the one to take her there!” – Joanne Rempel, USA
Hair Colour: Joanne Rempel for Eufora/Haircut: Philip Carreon/Photo: Evan Duning/Makeup: Nina Reminder
124 trends trends 125

CONTEMPORARY
“I’m a haircutter and that’s why I chose this look as my signature look. I love the bob shape, but it has a twist with the waves and the
short rounded but slightly broken fringe. The waves add a freshness and a contemporary edge to the bob shape, with the short fringe
being the perfect foil for the models beautiful eyes. There was no doubt that this should be a black and white image, the monotone
contrasts showcase the shape and the outline of the hair.” – Bruno Marc, UK
Hair: Bruno Marc Giamattei @Marc Antoni Salons/Photo: Jamie Blanshard/Make-up: Katie Moore
Styling: Bernard Connolly/Products: JOICO
ETERNITY
“This look is all about effortless beauty and confidence – strong yet feminine. It’s the perfect ponytail but it’s simple and sexy, not twee
and over-styled. I knew I would be shooting in black and white, so the color had to be a striking blonde to illuminate the look and
make a real statement. The cut is pretty with an edgy texture, while effortlessly pulled back with leather hair wraps to signify strength.
This look was inspired by the cool, raw and untouched sexiness of 90’s Calvin Klein and Vera Wang; total understated confidence. I
wanted the image to encapsulate the Tim Scott-Wright brand - simple but beautiful with maximum impact. Our salon brand is about
beautiful commercial hair. We create hair that reflects a Vogue or Harper’s Bazaar front cover. The 90s theme was a playful nod
to the big ad campaigns of the era – a time that inspired my professional career greatly. Kate Moss, Helena Christensen and Linda
Evangelista remain my fashion icons and I hope the image does the point of reference justice.” – Tim Scott Wright, UK
Hair: Tim Scott Wright Art Team/ Photo: James Nicklin/Make up: Stacey Ellen Simpson
Styling: Tim Scott Wright Art Team
trends
11

“Texture is absolutely my signature look. They call me the "texture queen" for a reason. My whole career has been defined by
texture. It began when I started in a salon that worked primarily with afro texture hair. When I moved back to Seattle in the 80's
I started perming everyone... and they listened. Before long, it was what I was known for in our industry. There's no looking back
now. Texture is a broad term, and the shapes may change with the seasons, but texture is the constant. What makes texture my
signature is how I enhance a curl pattern with cut and colour. Shape can be a profile, but it can also be internalized and reflected
back out through individualized style choices.” – Lisa Vann, USA
Hair Color, Cut and Style: Lisa Vann, Vann Studio, Seattle, WA for Eufora/ Photo: David Rossa, Denver CO.
Make Up Artist: Hannah Vann, Vann Studio, Seattle, WA/Model: Brittany Mason, Los Angeles, CA
12 trends TEXTURE QUEEN
Lorem
Lorem
PERSONA
I have chosen a shot from the Persona collection I created for my British Hairdresser of the Year nomination in 2018. It was
difficult to choose as each shot had a strong backstory – this was chosen as I loved the mood and hair content. I wanted to create
an unexpected religious character, captured in black and white, aged with history. To get this shot – the model lay on the floor
and I applied product to direct the hair into what would be conceived as a ‘anti-gravity’ shape. For me it’s important to surround
yourself with like-minded people and on this shoot I had the dream team, a family that saw my vision. Creating this collection was
one of my most memorable times, tapping into boundaries without restrictions! This whole story is what I love about our craft,
how we can create characters with authenticity in hair, fashion, makeup. Art is always subjective I know, but I love things that
challenge the mind.” – Darren Ambrose, UK
Hair: Darren Ambrose @ D&J Ambrose/Photo: Jenny Hands/Make-up: John Christopher
Fashion: Anne Shore and Jackie Ambrose

STRONG & SEXY
“This photo is my all-time fave and my best signature look, I love everything about this photo. Firstly,
orange and blue are my favourite colors, I love that they have contrast and harmony all at the same
time. The wardrobe stylist I worked with totally captured my concept of a strong black leather outfit
that was sexy, unique and delicate at the same time. The hair is clean and not complicated and has a
strong impact. I added the change of direction in the front to create more interest. I do love this
image and I think it speaks to me and who I am as an artist very well.” – Dana Lyseng, USA
Hair: Dana Lyseng/Photo: Greg Swales/Make-up: Amber-Rae Mensing
Wardrobe: Ivanka Skrypnyk/Products: Wella Professionals
DYNAMIC
“This image was from our second in a series of exciting, more commercial campaign shoots – it was a great
exercise for me as it was important to retain the element of commerciality whilst injecting a bit of ‘wow’. I
have chosen this photo as my signature style – as there still nothing more popular in the Mark Leeson salons
than the bob – but by adding modern coloring techniques to this timeless classic cut – it brings a dynamic,
fresh youthfulness.” – Mark Leeson, UK
Hair: Mark Leeson @ Mark Leeson/Photo: Richard Miles/Make-up: Lan Nguyen Grealis Fashion M&R
trends
125

NAHA 2021
superstars
Best Styling & Finishing Winner: Michelle O'Connor / Photo: Roberto Ligresti
NAHA continues to honor the beauty industry’s creative
talents who push the boundaries of skill and creativity.
The Professional Beauty Association (PBA) once again announced the winners of the 2021 edition of
the North American Hairstyling Awards (NAHA), the beauty industry’s most prestigious
competition in North America. The event held at Mandalay Bay Resort and Convention Center
during Cosmoprof North America (CPNA) in Las Vegas featured A-list celebrity stylist and Living
Proof Global Creative Director Michael Shaun Corby as well as artistic presentations by Silas Tsang
and the Ulta Beauty Pro Team. “This was an unprecedented year for NAHA, yet the heightened
creativity and sheer artistry represented were among the most impressive in the competition’s
history,” shares Nina Daily, PBA’s Executive Director. “The industry rallied to channel energy into
groundbreaking innovation and camaraderie, and we couldn’t be prouder of the winners, finalists
and everyone who put so much passion and energy into making tonight such a success.”
14 events

NAHA 2021 WINNERS:
NAHA celebrates the industry's leading talent and features 15 categories of excellence across hair and makeup artistry, including the new Inspiring Salon of the
Year and Educator of the Year award categories. Congratulations to all the talented and deserving finalists and winners!
Avant Garde – Sharie Valcin | Editorial Stylist of the Year – Danielle Keasling | Educator of the Year – Sam Villa | Haircolor – Suzanne Sturm | Haircutting –
Stephen Moody | Hairstylist of the Year – Silas Tsang | Inspiring Salon of the Year – Square Colour Salon + Spa | Makeup Artist of the Year – Nohemi Capetillo
| Master Hairstylist of the Year – Ruth Roche | Men's Hairstylist of the Year – Nieves Almaraz| #NAHAMoment – Lauren Moser | Student Hairstylist of the Year
– Alisha Kemp | Styling and Finishing- Nick Stenson | Team of the Year- Julie Vriesinga | Texture- Ammon Carver |
Avant Garde Winner: Sharie Valcin
Photo: Nohemi Capetillo
Editorial Stylist of the year Winner: Danielle Keasling
Photo: Zoe Christina Welsh
Hair Color Winner: Suzanne Sturm / Photo: Babak
Hair Color Winner: Stephen Moody / Photo: Nick Berardi
Hairstylist of the Year Winner: Silas Tsang
Photo: John Rawson
Makeup Artist of the Year Winner: Nohemi Capetillo
Photo: Nohemi Capetillo
Men's Hairstylist of the Year Winner: Nieves Almaraz
Photo: Joseph Castleberry
Student Hairstylist of the Year Winner: Alisha Kemp
Photo: Keith Bryce
Styling and Finishing Winner: Nick Stenson
Photo: Richard Monsieurs
Texture Winner: Ammon Carver
Photo: Richard Monsieurs
Team of the Year Winner: Salon Entrenous
Photo: Paula Tizzard
Master Hairstylist of the Year Winner: Ruth Roche
Photo: Joseph Cartright
The North American Hairstylist Awards are the beauty industry’s most prestigious
photographic competition in North America. Photos courtesy of PBA.

ABS
is back!
America’s Beauty Show by Cosmetologists Chicago
reunited licensed beauty professionals for three wonderful
days of in-person education, discovery, and community.
The balmy days of late
summer in the usually
windy city of Chicago
made it possible to
celebrate the grand
opening of America's
Beauty Show outdoors!
On Saturday, Sunday and Monday, September 11-13, attendees at America's Beauty Show took in
education from a star-studded lineup on color, cutting, barbering, nails, business, wellness, extensions
and more. Top names in beauty, including The Ulta Beauty Pro Team, Larisa Love, Olivia Smalley, Lala
Chihaia, Matty Conrad, Nick Arrojo, Presley Poe, Sydney Lopez, and Jessica Scott. were among the
many influential educators. A total of more than 20 FREE CEU classes were offered to ticket holders!
Moreover, the required classes on sexual assault and domestic violence were offered.
On the exhibit floor, new beauty brands were discovered and favorites in haircare, skincare and
nailcare were showcased. More than 210 exhibitors served attendees with deals and new products,
including Amika, Farouk Systems Inc., “CHI”, ERGO STYLING TOOLS, HALOCOUTURE, Gelish
& Morgan Taylor, Malina, Donna Bella Hair Extensions, Hattori Hanzo Shears, Johnny B. Hair
Care, Apres Nails, Wahl, Blackpants, Tony Odisho, Oya, Light Elegance, Mia Secret and many more.
America’s Beauty Show 2021 co-located with the International Esthetics Cosmetics and Spa
Conference (IECSC), which featured skincare, spa and makeup exhibits on a dynamic and
interactive show floor. Spa pros accessed hundreds of exhibitors and new targeted learning tracks.
Additionally, the Data-Driven Salon Summit for salon owners and managers co-located with ABS.
Remember to register for next year's fabulous gathering at America's Beauty Show!
16 report

COMMUNITY NEVER GOES OUT OF STYLE
America’s Beauty Show 2021 featured two nights of outdoor, live entertainment and fireworks in the Rosemont Entertainment
District. Attendees reunited safely and comfortably as they partied with colleagues and industry friends. Cosmetologists
Chicago is the non-profit force that has produced America’s Beauty Show for 98 years strong. With thousands of members,
Cosmetologists Chicago is an inclusive community that supports all licensed beauty professionals. Join them in their mission to
serve licensed beauty professionals, students, schools, salon/spa owners, beauty distributors and manufacturers.

OMC ANNIVERSARY
Celebration
COCKTAIL PARTY
WELCOMING OMC MEMBERS TO JOIN US
SUNDAY 6TH MARCH @ 7PM AURORA ROOM
MELIA HOTEL, MILAN, ITALY
FOR ADDITIONAL INFO EMAIL OMC@OMCHAIRWORLD.COM
www.omchairworld.com

GLOBAL SYMPOSIUM
EDUCATION SEMINAR
GLOBAL CERTIFICATION
HAIR - AESTHETICS - NAILS
Raphael Perrier Presents
OMC ELEGANCE COLLECTION
IrIna Baranova Presents
OMC PRESTIGE COLLECTION
Date: March 6-7-2022
Melia Hotel, Milan, Italy
FOR ADDITIONAL INFO EMAIL OMC@OMCHAIRWORLD.COM
www.omchairworld.com

BeautyEnvisionAwards
2021
The show must – and did! – go on. Celebrating beauty
from head to toe, The Wella Company brought throngs of
beauty industry pros together in Las Vegas. Maggie Mulhern
20 events
It was an end of summer beauty festival for the Wella Company as the brand celebrated creativity,
inspiration and perfection with a show and competition. The event took place in Las Vegas and included
salon professionals from the United States, Canada and Puerto Rico. Thirty-three hair and nail artists
participated in the Beauty Envision Awards (BEA), presented by TrendVision at the Aria Resort and Casino.
Despite the obstacles of these past 18 months, more than 3,600 beauty enthusiasts entered the competition.
“This year’s competition received the second highest number of entries from the past ten years,” said Wella
Company CEO Annie Young-Scrivner. “These artists are proof that this industry is unstoppable and we’re so
happy to be back educating and inspiring beauty professionals live in Las Vegas.”
The competitors used “Chrysalis” as a theme and inspiration in their imagery, evoking the transformation of
a butterfly or moth emerging into a new state of growth - a perfect nod to all of us dealing with sporadic and
sometimes extensive world-wide pandemic lockdowns.

Indeed, putting the show together during a pandemic was made possible by the expertise of Carole Protat,
Senior Director of Brand Education, Artists & Events. “Making the decision was the hardest part,” she says.
“We put this together in just 3 short months. We had to think fast. We kept the audience small, just 250 when
normally we would have ten times that many. We made last minute adjustments to keep everyone safe.” These
included pre-testing, on-site testing, proof of vaccination and masks. “Shows like this are important.
Here we get to inspire, learn, coach, mentor. It’s about coming together to celebrate our craft and our people.
Our industry is about connection, so the show did go on.”
US “TRENDVISION COLOR ARTIST” sponsored by Wella Professionals
Emma Hancock
@masterpiecehair
CA “TRENDVISION COLOR ARTIST” sponsored by Wella Professionals
Regan Wasson
@reganthehairkitten
US “TRENDVISION CREATIVE ARTIST” sponsored by Wella Professionals
Akela Douglass, @akelashairstudio
CA “TRENDVISION CREATIVE ARTIST” sponsored by Wella Professionals
Olivia Chafe
@oliviachafeukiyosalon
“EDITORIAL ARTIST” sponsored by Sebastian Professional
Aisha Al-Hasan
@aishalhasan_hair

“BARBER ARTIST” sponsored by SebMan
Shelwin Jafet
@shelwinjafet
“TOTAL TRANSFORMATION” sponsored by Kadus Professional
John Nguyen
@john.n1115
“BRIDAL HAIR ARTIST” by NIOXIN
Sara Lopez
@svglamour
“NAIL ARTIST” sponsored by OPI
Amy Hwang @aymehnails
“NATURAL TEXTURE ARTIST” sponsored by Clairol Professional
Jacqualine Fermin
@jackie.maneeventhair
“FUTURE STAR ARTIST” Sponsored by WellaEducation
Elnaz Arman, @8llena

CEO ANNIE YOUNG-SCRIVNER: HER FIRST LIVE SHOW
As the Wella Company’s Beauty Envision Awards wrapped up, ESTETICA caught up with new CEO Annie
Young-Scrivner to grab answers to some pressing questions:
You’ve been CEO of Wella Company for how long?
Nine of the fastest months of my life! I became CEO on December 1, 2020, the day Wella Company became
an independent, standalone company. It’s been an amazing ride ever since! And I am so happy to finally be
able to attend my first live hair show.
What did you think?
I was blown away by the artistry and creativity of the competitors and the artistic teams. As you’d expect from Wella,
the color work was stunning, but just as remarkable was the styling with our Sebastian and Nioxin products. And the
nails! I understand why OPI is the choice of so many nail professionals. I also loved talking to the artists, the judges,
the competitors and their mentors. It was great to learn what inspires them and what they need from Wella Company
to help them continue to grow.
Wella Company has held successful digital events throughout the pandemic. Why did you decide to do this event live?
The beauty industry is all about connection on a deep human level, and we have missed so much of that. All
over the world, we talk about the Wella family, and we have a sense of belonging that extends to our salons
and our beauty professionals. We knew we wanted to reconnect in a family reunion, so we assessed the
situation and built an event that brought us together in the safest possible way. Of course, we were able to share the experience
through our digital platforms, but there was something magical about all being together to celebrate the craft and art of beauty.
Coming into the holiday season, what’s your outlook on salon business?
I’m extremely optimistic. Salons all over the world are still ramping up after the lockdowns. Clients have a new appreciation for the
expertise of their salon professional and have shown that they are willing to pay the price for excellent services. Tipping has been
outstanding, pre-books are through the roof – and this is only the beginning of our biggest season.
What’s on your hair and nails right now?
My hair? I can’t tell you now, but it’s a new Wella in-salon service that will launch early next year. And on my nails, OPI’s Velvet
Vision Gel Effects, with magnets to create translucent shimmer that looks different from every angle. I love the glamor!
The evening also featured creative performances by the Wella Company artistic teams. Wella Professionals
Ambassadors Briana Cisneros, Zach Mesquit and Dereq Clark presented “Creative Rebellion” which was
described as looking at the world through the lens of change, a renaissance of color and a rebellious creativity
with the goal to spark a new beginning. The #TogetherWeRise team of Omar Antonio, Johannie Jacquitte
and Anthony Cress offered a powerful presentation that Antonio described as “A journey through the
passion and anger of protesting (fire), the eerie silence and fear of a shelter in place (smoke/ash) and the
promise of hope for tomorrow (rebirth).” Both teams used beauty in a timely and ultimately optimistic way.
Winners received a variety of cash prizes and products, as well as attendance to the International
TrendVision Awards Creative Retreat for the US & CA Color and Creative artists.
BEA Judges
(L-R) Judges Patricia Nikole @paintedhair, Jenny Bui
@nailson7th, Keya Neal@keyaartistically, Gerard
Scarpaci @gerardscarpaci, Sonya Dove @sonyadove.
Dove points out that anyone entering a competition
should be in it for the experience, not the end result.
“Pulling together the team and collaborating is energizing.
It can bring out an inner passion, igniting
inspiration and creativity.”
Above: Crowning Glory. Models presented by
Wella Professionals Ambassador Zack Mesquit inspired
those present during the Beauty Envision Awards, presented
by the Wella Company’s TrendVision.
Right: Omar Antonio with one of his stunning creations.
events
23

Rich tones of ruby, amethyst,
emerald, and sapphire further
enhanced by amplified
dimensions. Elegance is no
longer only black & white.
Hair & Wardrobe: Dana Lyseng
Photo: Kale Friesen
MUA: Melissa Jones
Products: Wella Professionals
Endless
inspiration

Best of
USA
“Opposites and
complements.
Contemporary and
timeless. Akin but
individuals”
vision
25

26 vision
“The female of the
species, sometimes
subtle, sometimes
fierce, always
strong”

Best of
USA
A female warrior is someone who
defends core values.Whatever her role,
she achieves greatness by standing her
ground and pushing for change
Hair: Katie Bruce, Eufora Eductor
Photo: Robert Colameta
Make-up: Sherry Janeczko

Whether effortless lengths or
super chic and sophisticated
volumes and contrasts, your
hair look should be as true to
you as you are to yourself.
Hair, make-up, and photo:
Michael Haase. Wella Top Artist
Wardrobe: left, Michael Haase;
right: Petra Mueller @
muellerundconsorten

Best of
USA
“What’s in a name?
Boho Chic, Flower
Child, or Fantasy
– always a tribute
to beauty and
style. Your style”
vision
29

30 vision
“Timeless looks
that will be
forever in
fashion and
forever evolve.
Images that
create a story...”

Best of
USA
This is our Story.....“Spotlight”.
Hair Colour: David Vendittelli
Hair cut/style: Marilyn Vendittelli
Photo: Kale Friessen
Make-up: Meghan Bell
Salon INdustry Hair and Esthetics
Ontario Canada
Products: Goldwell Elumen, KMS Moist
Repair Revival Cream, Shine Spray

MODA
INT’L
“Curls are like a box of chocolates - you never
know which type you’re going to get.”
Lorraine Massey
CURL
MANIA
“I ricci sono come una scatola di cioccolatini,
non sai mai quale tipo prenderai.”
„Locken sind wie eine Schachtel Pralinen.
Man weiß nie, welchen Typ man bekommt.”
“Les boucles. C’est comme se retrouver devant une boite
de chocolat. On ne sait jamais lequel on va choisir.”
“Los rizos son como una caja de bombones,
nunca sabes de qué forma los tendrás.”
Hair: Team Jacques Moisant Paris
Photo: Hiroki Taguma
Make-up: Yusaku Nakahara

They're timeless, elegant and softly seductive
in a way that transcends the confines of
conventional hair fashion trends. Imagine
your perfect on-screen heroine from that
most dreamy of period dramas – perhaps
an adaptation by Jane Austin or Charlotte
Brontë. Doubtless she will have clouds of soft
curly hair piled on top of her head!
Sono senza tempo, eleganti e dal
tocco seducente, tali da trascendere il
convenzionale dei trend coiffure. Immaginate
la vostra eroina ideale apparire sullo schermo
da uno di quei drammi d’epoca da sogno
– magari un adattamento di Jane Austin o
Charlotte Brontë... Senza dubbio il suo capo
sarà ricoperto di soffici nuvole di ricci!
Sie sind zeitlos, elegant und sanft
verführerisch auf eine Weise, die die Grenzen
konventioneller Haar-Trends überschreitet.
Stellen Sie sich Ihre perfekte Heldin auf
dem Bildschirm vor, im verträumtesten
aller historischen Dramen – vielleicht eine
Adaption von Jane Austin oder Charlotte
Brontë. In jedem Fall türmt sich eine
Wolke aus weichem, lockigem Haar auf
ihrem Kopf auf!
Intemporelles. Elégantes. Toujours
séduisantes. Elles sont hors des conventions
et des tendances coiffure. Imaginez votre
héroïne préférée apparaître au sein d'un
sublime film d'époque, dans un mélange
de Jane Austin et Charlotte Brontë. Sans
aucun doute, elle sera parée d'une chevelure
magnifiquement composée de délicates
boucles vaporeuses.
Son atemporales, elegantes y suavemente
seductores, de una manera que trasciende
los límites de las tendencias convencionales
de la moda del cabello. Imagina a tu heroína
cinematográfica de los dramas de época;
tal vez una adaptación de Jane Austin o
Charlotte Brontë. ¡Sin duda tendrá nubes de
cabello suave y rizado sobre su cabeza!
Art direction: Constance Laporte
Photo: Antoine Delage
Make-up: Celine Hum

Hair: G. Tentillier,
A. Dieu, F. Debruxelles
Photo: Pawel Wylag
Make-up: Izabela Szelagowska
Products: MK Production

Hair: Alba Andreu
@ Salones Carlos Valiente
Photo: Esteban Roca
Make-up: Nacho Sanz
Styling: Art Team

Hair: Gogen Team
Photo: Alessandro Abei
Make-up: Claudia Ferri
Styling: Edoardo De Giorgio

Hair: Marc Antoni Artistic Team
Photo: Jamie Blanshard
Products: Joico

Photo Getty Images
As Bonnie says, you can't beat
them, so why try and fight a losing
battle!? Curls are a naturally
beautiful gift and girls around the
globe are learning to embrace
them as their finest asset.
Come dice Bonnie, non puoi
batterli, quindi perché provare a
combattere una battaglia già
persa in partenza?! I ricci sono un
meraviglioso dono della natura e
le donne di tutto il mondo stanno
imparando ad apprezzarli come la
loro migliore risorsa.
Wie Bonnie schon sagt, kann man
sie nicht zähmen, warum also in
einen ausweglosen Kampf ziehen?!
Locken sind ein Geschenk der
Natur. Immer mehr Frauen weltweit
umarmen ihre Locken als ihr bestes
Kapital.
Comme le souligne Bonnie, si tu ne
peux pas te battre, pourquoi se
mettre à lutter pour une bataille
perdue d'avance. Les boucles sont
un merveilleux don de la nature.
Toutes les femmes du monde sont
en train de revaloriser leurs plus
belles ressources personnelles.
Como dice Bonnie, si no puedes
vencerlos ¿por qué enfrentarse a
una batalla perdida? Los rizos son
un regalo naturalmente hermoso y
las mujeres de todo el mundo están
aprendiendo a abrazarlos y
considerarlos como su mejor activo.
“For years
I have been
trying to
straighten
my hair, but I
have reached
a stage where
I think: I have
curly red hair,
and it’s really
great.”
Bonnie Langford
Hair: Rebecca Dickenson
Photo: John Rawson
Make-up: Maddie Austin
Styling: Jamie Russell

Hair & Products: Elgon

Creative Direction: Toni Pellegrino
Artistic Direction: Salvo Binetti
Photo: Domen & Van de Velde
Products: Redken, Kérastase,
L'Oréal Professionnel

Hair: Mitù
Photo: Lorenzo Sampaolesi
Make-up: Claudia Ferri
Products: Wella

Hair: Lucca & Yvan Estatoff
Photo: Bruno Estatoff
Make-up: Morgane Guillet

“ Curly hair
expresses a
particular beauty
not without
restlessness: in
their shapes they
have something
of the wind
and the swirling
of the waters.”
Fabrizio Caramagna
“Curly hair is
as beautiful as
it is demanding.”
Anonymous

Left page.
Above:
Hair & Styling: Ivan Rodriguez
Photo: Luis Arzate
Make-up: T. Peralta
& G. del Toro
Bottom:
Hair: Amine Badaoui
Photo: Loris Hug
“They say the hair
is everything, you
know. Have you
ever buried your
nose in a mountain
of curls... just
wanted to go to
sleep forever?
Or lips... and when
they touched, yours
were like... that
first swallow of
wine... after you just
crossed the desert.”
Al Pacino
In this page.
Above
Hair: Thierry Lothmann
Photo: Jules Egger
Make-up: Émeline Marret
Bottom
Hair: Elise Antoine
Photo: Pawel Wylag
Make-up: Natasza Bigos

Hair: team Contrasto/Photo: Marco Di Filippo
Color: Alessandro Fiorin - Gionathan Contino, Fanola Technical Team
Art Direction: David Katchadourian & Pascal Latil
Hair: Alexandra Grey Team/Photo: Pascal Latil
Hair: Jose Urrutia/Photo: Esteban Roca/Make-up: Nacho Sanz
Hair: Alessandro Bonetto/Photo: Arianna Borsarelli /Make-up: Arianna Scapola

Art Direction: Tom Connell
Photo: Jon Gorrigan
Make-up: Jose Bass
Styling: Steph Stevens
Products: Davines

Hair: Let Lew
Photo: Richard Miles
Make-up: Zoe Cornwell
Styling: Amy Still

Hair: Éric Zemmour
Photo: Stéphane Gagnard
Make-up: Kelly McClain
Products: L’Oréal Pro,
Babyliss Pro, Mizutani scissors

Hair: The Artistic Team Inebrya
Photo: Filippo Fortis

Hair: Anna Barroca
Photo: David Arnal
Make-up: Anna González
Styling: Ikka’s & Yons

Hair: Mikel Luzea
Photo: David Arnal
Make-up: Alicia Najera
Products: Revlon Professional

From the tightest of corkscrews
to the softest, most undulating
of waves, curly hair encompasses
so much of an individual's
personality: it's a statement which
demands to be noticed, to be
commented on and, perhaps above
all, to be adored.
Dal tirabaci più avvitato a quello più
morbido, la più ondeggiante delle
onde: i capelli ricci racchiudono
così tanto della personalità di un
individuo: sono un’affermazione
che pretende di essere notata,
commentata e, forse prima di ogni
altra cosa, di essere amata.
Von kleinsten Korkenzieherlocken
bis hin zu sanftesten Wellen,
lockiges Haar zeigt so viel
Persönlichkeit: Es ist ein
aufmerksamkeitsstarkes Statement,
das kommentiert und vielleicht
vor allem verehrt werden will.
Hair: Ulta Beauty Pro Team
De la boucle la plus serrée et à la
plus souple. Des ondulations tout
en délicatesse. Les cheveux frisés
regorgent de mille personnalités.
Une affirmation individuelle qu'il
est indispensable de mettre en
valeur, de chouchouter, et bien-sûr
d'aimer.
Desde el rizo más ensortijado
hasta las ondas más suaves y
onduladas, el cabello rizado
muestra gran parte de la
personalidad de un individuo: es
una declaración que exige ser
notada, comentada y, quizás sobre
todo, adorada.
“I was born
with curly
hair. It fits my
personality
and totally
expresses
who I really
am.”
Photo Getty Images
Erin Wasson

Hair: Thomas Hills
Photo: Richard Miles
Make-up: Jo Sugar
Styling: Bernard Connolly

Art direction: A. Cruzel
& M. Pacheco
Photo: Pascal Latil
Make-up: Mariana Miteva
Styling: Véronique Suchet

Creative direction: Gogen team
for Alter Ego Italy International
Photo: Marco Di Filippo
Make-up: Trine Marie Skauen

Hair: Richard Ashforth
Producer: Live Fashion Hair
Photo: Vishal Baharani
Styling: Maison Yolé
Make-up: Yely Rodríguez

“People always expect
more of you when you
have naturally curly hair!”
Kyra Sundance
Hair: Richard Ashforth
Producer: Live Fashion Hair
Photo: Alfonso Bravo
Styling: Rubén DLima
Makeup: Juan Castañeda

“If your hair is
done properly
and you’re
wearing good
shoes, you can
get away with
anything.”
Iris Apfel
Hair: Tyler Johnston, Lesley Jennison/Photo: Simon Emmet
Make-up: Helge Branscheidt, Lisa Breitfeld
Products: Schwarzkopf Professional
Hair: Éric Zemmour/Photo: Stéphane Gagnard
Make-up: Kelly McClain/Products: L’Oréal Pro, Babyliss Pro, Mizutani scissors
“ Nobody is really
happy with what’s
on their head.
People with straight
hair want curly,
people with curly
want straight, and
bald people want
everyone to be blind. ”
Rita Rudner

Hair: Andrew Smith
Photo: Richard Miles
Make-up: Louise Lerego
Styling: Magdalena Jacobs

Hair: Daniel Gallego/Photo: Esteban Roca
Hair: Juliette den Ouden/Photo: Michelle van Dijk/Make-up: Juliette den Ouden
Hair: Pierre Ginsburg for Revlon Professional
Photo: Louis Piquemilf/Make-up: Hicham Ababsa
Hair: Mode Hair artistic team, Chipping Campden/Photo: Richard Miles/Make-up: Lan Nguyen-Grealis

Hair: Shae Tsiknaris
Photo: Bill Tsiknaris
Make-up: Sarah Smith
Styling: Liz Golding

Creative direction: Eric Maurice
Hair: A.Zachary, E. Belmonte
Photo: Latil Pascal
Make-up: Stéphanie Joffroy

Hair: Éric Zemmour
Photo: Stéphane Gagnard
Make-up: PKelly McClain
Products: L’Oréal Pro,
Babyliss Pro,
Mizutaniscissors

Hair: David Corbett
Photo: John Rawson
Make-up: James O'Reilly
and Lan Nguyen-Grealis
Styling: Jared Green
and Marika Page

Photo Getty Images
Io vivo sempre insieme ai miei capelli nel mondo / ma quando perdo il senso e non mi sento niente, / io
chiedo ai miei capelli di darmi la conferma / che esisto / e rappresento qualcosa / per gli altri / di unico vivo,
vero e sincero. / Malgrado questa pietosa impennata di orgoglio, / io tento ogni giorno che vivo / di essere
un uomo e non un cespuglio.
Niccolò Fabi's song “Capelli” (Hair),
which received an award at the
Sanremo Music Festival in 1997,
confirms that even in moments of
self doubt, our hair can be a
determining factor in identifying
who we feel we really are.
La canzone “Capelli” di Niccolò
Fabi, vincitrice del premio Festival di
Sanremo nel 1997, ci ricorda che,
anche nei momenti di insicurezza, i
nostri capelli possono svolgere un
ruolo determinante nel comprendere
chi sentiamo di essere davvero.
Niccolò Fabis Song „Capelli“
(Haare), der 1997 beim Sanremo
Festival ausgezeichnet wurde, zeigt,
dass uns unsere Haare - selbst in
Momenten der Selbstzweifel -
zeigen, wer wir wirklich sind.
Le fameux refrain « Capelli » de
Niccolò Fabi, vainqueur du Festival
de San Remo en 1997, nous
rappelle que même dans des
moments d’insécurité, nos cheveux
peuvent jouer un rôle déterminant
pour comprendre qui nous sommes
réellement.
La canción “Capelli” de Niccolò
Fabi, ganadora del Premio del
Festival de San Remo en 1997, nos
recuerda que, incluso en momentos
de inseguridad, nuestro cabello
puede jugar un papel decisivo en la
comprensión de quiénes nos
sentimos realmente.
“When I’m
losing my
senses and
feelings, I ask
my hair to
give me the
confirmation
that I exist.”
Niccolò Fabi, Capelli, 1997
Hair: Serena Hussain
Photo: Ben Fones

Art direction: François Mazeau
for Intercoiffure
Hair: N. Astruc, A. Baz, D. Cognin,
V. Moutault, D. Suquet, P. Thénard
Photo: Yves Kortum

Art direction: Cyril Laforêt
& Fabrice Parra for Kydra
Photo: Anthony Arquier

Hair: Robert Eaton
Photo: Richard Miles
Make-up: Lucy Flower
Styling: Clare Frith

Hair: HCF
Photo: Pawel Wylag, Kamil Cichon
Make-up: Izabela Szelagowska
Styling: Paula Dudziak
Production: MKProduction

Art direction: Delphine Pallaro
Photo: François Fauré
Make-up: Colombe Gardin

In This Page.
Above:
Art direction: A. Cruzel
& M. Pacheco
Photo: Pascal Latil
Make-up: Mariana Miteva
Bottom:
Hair: Geoffrey Tentillier
Photo: Pawel Wylag
Make-up: Izabela Szelagowska
Right page.
Above:
Hair: Raffel Pagès
Photo: Kike Miranda
Bottom:
Art Direction: Sabrina Nasri
for JLD
Photo: Charlotte Lapalus
Make-up: N. Maillard, C. Carrette
“The tenacity
with which I fight
against my curly
hair is a perfect
metaphor for how
you deny who I am
in order to affirm
what I want to be.”
@ mesmeri, Twitter

“I live unkempt,
because all the
truly beautiful
things in this life
are... unkempt.”
Anonymous
“What I love most
about my hair-up
is the way the curls
that escape fall
lasciviously towards
my collarbones.”
@ IoeAnnie, Twitter

Hair: HCF/Photo: Pawel Wylag, Kamil Cichon
Make-up: Izabela Szelagowska/Production: MKProduction
Hair: Borja Carbonell/Photo: Esteban Roca
Make-up & Styling: Art Team Salones Carlos Valiente
Hair: Barry KieranMake-up: Fiona Flynn/Styling: Brian Begley
Hair: Lorems Ipsums
Photo: Aleglie Brazzoff
Make-up: Pico Pallo e sister
Styling: Alpibel Dladoirasuta
Products: Sumaimei Prof
Hair: Ross Charles/Photo: David Charles

Hair: Jude McEwen
Photo: David Mannah
Make-up: Chereine Waddell
Styling: Belinda Morton

Hair: Robert Eaton
Photo: Richard Miles
Make-up: Lucy Flower
Styling: Clare Frith

Hair: William Gray & Bianca Gray
@ Grays International
Photo: Lee Howell
Make-up: Darci Wardrope

Creative Direction: Toni Pellegrino
Art Direction: Salvo Binetti
Photo: Domen & Van de Velde
Products: Redken, Kérastase,
L'Oréal Professionnel

Art direction: A. Cruzel
& M. Pacheco
Photo: Pascal Latil
Make-up: Mariana Miteva
Products: ELP Hair Production

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A different
82 retail
perspective
You focus on making your clients look good, but do you
need to polish your sales patter for special services and
take-home products? Take some tips from the pros!
Maybe you’re a great hairdresser. You clients love your cuts and their color is always on point. Styling is
supreme. So satisfaction is through the roof and fidelity is running high. Actually, you know that you
could boost your bottom line from 10-25% through retail sales of take-home products. But sales is really
not your thing and you are not really comfortable pushing a pitch for special services or take-home
products. What you might need is a simple change of perspective. Wella Top Artist Michael Haase says
it best: “A client of mine felt completely lost with her image of her hair. She didn’t like the color, the cut,
the style, it was too much work and so on. During our consultation I noticed how engaged she was to be
Wella Professionals

Wella Professionals
Sebastian Professional
Eufora
IGK
able to speak freely with me without feeling sold on anything. That was my AHA! moment. If I take the time to
educate, the client is more engaged.” He explained that what he were doing to help her find the perfect look
will require upkeep by her at home, comparing her investment in her hair would be like purchasing a nice pair
of Jimmy Choo shoes or a Versace or YSL garment. “Would you throw these investments in the wash or would
they be serviced by a professional dry cleaner?” That was her AHA! moment! “I told her to practice. Once
clients understands the price of quality work, they are willing to be guided properly for beautiful healthy hair.”
Trust starts with special in-salon add-services, like Wella Professionals Marula Oil Scalp Primer, to improve
color comfort and results, especially on sensitive scalps. Sebastian Professional Senior Education Manager,
Christina McCarver recommends, “No.Breaker is great for backbar services because it is easy to use, it works
and does not add any extra time to a blow dry. In fact, conditioner isn’t required prior to use so you can actually
save time before the blow dry. It is also great to use in Cellophanes, layered with a mask and the perfect product
after any lightening service! For pricing, I would recommend $25+ for this service, depending on your area.”
The Home Run product (and salon best seller) for Jeni Chandler is Eufora Urgent Repair Shampoo and
“Just be yourself,
put your client first.
The products will
sell themselves.”

Wella Professionals
Biolage
Treatment! “We have a lot of over processed blondes, really hard water, and teenagers with raging hormones! At Pin-Up
Curls, we always recommend Urgent Repair Shampoo because it is so versatile and can be used in many ways. Added
bonus? It has an amazing naturally aromatic smell that creates a memorable sensory experience at the shampoo bowl,
making it an easy sale for take home use.” IGK Best Life is a potent 100% plant-based and silicone-free hair oil that provides
heat protection and delivers hydration, perfect for prepping at-home blowouts. Biolage Global Ambassador and Celebrity
Hair Stylist Sunnie Brook explains to her clients that “The Biolage All-In-One line is a holy grail of products. With three
products, you get your heat protectant, leave-in conditioner, dry shampoo, scrub and more. You can minimize your shower
routine but still maximize on the benefits.” More products and add-on services, L’Oréal Professionnel Artist Min Kim
Claude Tarantino
R+C0
L’Oréal Professionnel

Color and conditioning
Wella Professionals Color Fresh Masks, available
in 11 shades, are zero damage semi-permanent
color depositing masks designed to maintain
professional color in between coloring services
at home. Just shampoo and towel-dry hair.
Apply the mask generously, section by section,
and leave on for up to 10 minutes. Rinse well
and go – no need for conditioner! The Natural
Line revives and refreshes blondes to reds for
natural looking enhancements, with a pleasant
fragrance. Instead, the Bold Line gives vibrant
results. Let your color do the talking with these
playful, fragrance free masks.
Wella Professionals
stands by Metal Detox. “My clients love the smell. It’s great that they can take the products home and use it for
the first two weeks after the service to avoid any metal particles building up inside the hair fibers. This also
facilitates recommending more products and add-on services.” For salons in big cities, clients will most likely
appreciate R+Co Bio Dome Hair Purifier + Anti-Pollutant Spray, an elegant mist that refreshes and purifies hair
from pollutants, And Palm Reader Antiseptic Hand Sanitizer is also always useful, especially for those of use
who work out of the home and frequent public places.
FOCUS ON QUALITY NOT PRICING, IN BOTH YOUR WORK AND PRODUCTS
Michael Haase again wraps it up beautifully, saying, “It’s a must today, when everyone is looking for the next best deal
when it comes to hair. It’s necessary to communicate that quality of any kind is not related to discount or reduced
pricing. It must be understood: you study, you work hard, and you love what you do. So teach them the difference.
Those of us who understand the luxury of being successful must help these people instead of selling them. Only then
will you be a part of an elite society of professional hairdressers. It’s a beautiful thing and it works for me.”
retail
85

Sam the Man
in Education
Sam Villa, Co-Founder and Chief Creative Officer of Sam
Villa and Global Artistic Ambassador for Redken, nabbed
the 2021 NAHA Educator of the year... here’s why.
He continued to provide quality free live education through the darkest days of the pandemic, and
even doubled down and put together a team of ambassadors to diversify educational offerings. “I think
many stylists had to disconnect in order to reconnect,” says Villa. “We all learned so much, sharing this
new knowledge and providing others with a platform to share is literally what kept me going.” Indeed,
the Sam Villa team embraces interaction and connection, all while focusing on teaching techniques
and skills that are usable behind the chair. “Communication builds wealth. The stylists that become
educators at the chair, will win the game, and we can help them develop those skills.” he adds. Indeed,
the Sam Villa company was one of the first to offer weekly live education for free, including “Mannequin
Mondays,” “Transformation Tuesdays,” “Wellness Wednesdays” and “Instagram Live” on Thursdays on
Facebook, YouTube and Instagram. They also featured guest artists (Vernon Francois, Larisa Love, Ira
Pope Sage, Tippi Shorter...) at their monthly “The Show Must Go On,” and participated in digital trade
events like Salon Centric and ISSE. Read on for more about Sam's commitment to the industry.
“The future of education is a hybrid
model...live digital, virtual and in
person teaching will all coexist. In
person classes will offer virtual tickets
and more multi-brand collaborations
will form, all in the name of education.”
– Sam Villa
86 education

Sam Villa has a reputation for his
very personal philosophy and sharing
many of his simple yet profound
“golden nuggets”. He is convinced that,
“The important thing to remember
is, we must never cease to learn –
an investment in education is an
investment in your future!”
Multi-Branded Collaborations
Just one more example of “Villa-vision” and certainly more to come. When Sam called on
Candy Shaw, owner of Jamison Shaw Hairdressers and creator/founder of Sunlights Balayage,
to help raise money for those in need when the pandemic hit, she said “yes”. In return, Villa
wanted to repay her kindness by teaching a class for her team. His first in-person class since
the pandemic hit. “I want to offer my team superior education, Sam is the top of the top, he’s
the master,” says Shaw. “I’ve been using lots of tips and techniques I learned from him and
love walking around the salon seeing my staff integrating these new ideas at the chair too.
Our motto is, “What good is it on Sunday if you don’t use it on Tuesday!!”

Effortless
luxury
Part of delivering a luxurious experience is making it look
effortless. Thanks to thoughtful salon design, owner of The
Vault by Nicole Strachan, has succeeded in her mission.
Photographer: Christina Saburro Photography
The Vault by Nicole Strachan, is in the heart of Fairfield County (New Canaan, Connecticut), in an upscale community that is used to only the finest of everything.
So, when Nicole set out to design her salon, she had to make sure that her clients would be poised to experience luxury unlike any other as soon as they crossed the
threshold, if not sooner. Indeed, Strachan decided to get rid of the things that interrupt a lavish experience and highlight the things that wow, heal, and pamper.
There is no frantic receptionist answering phones… no mismanaged appointment times. From the get-go, stylists are clear on the skill, time and tools needed to
meet, and even exceed, expectations and guests are always at the center of a meticulously planned, personalized, lux experience.

A theme of illuminate circles, the perfect shape, runs
throughout this salon with an otherwise start minimalist
design. Strachan is also specializes in extensions!
“My inspiration was the old school barber/salon community, where people would come to socialize and connect, mixed
with a chic, vintage, Vegas vibe where everything is taken care of for you,” explains Strachan. Indeed, the reception area is
dominated by a plush sofa and the round shapes of coffee tables illuminated by a chandelier of concentric circles, almost
an invitation to the client to relax and “center”, focusing on her- or himself before indulging. The open floor space evokes
the ambience of a forum for socializing and exchange. Following an in-depth, preliminary consultation, each stylist
interfaces directly with their guest, which cultivates a personalized concierge type of experience. Moreover, a luxury blow
out with a Freestylist Support System is included with all services. It’s a wow design factor, something new and cool, that
looks expensive and fancy, and that no other salon in the area has. “Each service is mapped out prior to the appointment,
each party is 100% clear on all expectations of time, results, products and tools. That’s what allows us to go above and
beyond delivering a luxury experience, while making it look effortless,” adds Strachan.
design
89

Who Will Take Gold?
Join us for the Global Creative Awards on October 3 2021
at the Kao Salon Virtual Experience
For stylists from all over the world, the Global Creative Awards offer the chance to show off
their full creativity - without limits. The Global Creative Awards are an opportunity for stylists
to create their own, unique hair look, showcasing their innovative skills and full creative vision.
“We especially believe that the moment has come for us to show the world what true creatives
can really achieve and that nothing can stop their creativity,” said John Moroney, Global
Creative Director.
The Global Creative Awards take place on Sunday, October 3rd at 6 pm (CET). They are part
of the Kao Salon Virtual Experience, which takes place for 48 hours on October 3-4th. Over 30
different artists will share the best in technical and artistic education in colour, cutting and
styling, including a special couture collection by Angelo Seminara.
In 2021, the virtual event is open for everyone! Don’t miss being a part of the creativity and
community of Kao Salon, the home of the Goldwell, KMS, Oribe and Varis brands.
EXCITING, CREATIVE AND INSPIRATIONAL: HERE ARE THE GLOBAL
CREATIVE AWARDS FINALISTS!
Register now: www.kaosalondivision.com/virtualexperience
#creativityneverstops

New Talent Colorist of the year
AUSTRALIA
Christiana Fuglsang
AUSTRIA
Tanja Ranacher
CANADA
Iris Garcia
CHINA
Chloe Ng
CZECH REPUBLIC
Libuše Bartesová
GERMANY
Lena Kuehn
POLAND
Krystian Klimczak
DENMARK
Caroline Hjort Larsen
HONG KONG
Angus Lai
ROMANIA
Teodora Narcisa Miron
ESTONIA
Jadviga Muratsjova
ITALY
Emanuele Toscano
SINGAPORE
Tiong Shu Teng, Steven
FINLAND
Inka-Maria Sané
NETHERLANDS
Britt Sturing
SOUTH AFRICA
Mia Crous
New Talent Colorist of the year
SPAIN
Asunción Torres Valero
SWITZERLAND
Samuela Hajdaraj
TAIWAN
Harley Liu
UK
Katie Drury
UKRAINE
Evgen Bukhtiyarov
USA
Alexx Thompson

Men’s Hairstylist of the year
Men’s Hairstylist of the year
UKRAINE
Renat Murzahaleiev
UK
Lydia Wolfe / Jack Meade
RUSSIA
Rustam Mirasov
FINLAND
Harri Åkerberg
UK
Izaak Brading
www.kaosalondivision.com/virtualexperience
AUSTRIA
Tanja Ranacher

Avant Garde Stylist of the year
HONG KONG
Sean Chiu
TAIWAN
Shi-Han Zhou
CZECH REPUBLIC
Marcela Blechová
NORWAY
Svetlana Jouini
AUSTRALIA
Abbie Jackson
MALAYSIA
Tom Yek Teng Siong
Avant Garde Stylist of the year
Join us for
the Global
Creative Awards
on October
3 2021
at the Kao
Salon Virtual
Experience

Editorial Colorist of the year
RUSSIA
Svetlana Zaytseva
USA
Carlos Alvarez
Editorial Colorist of the year
UK
Casey Coleman
UK
Emma Jones

Salon Team of the year
NETHERLANDS
Hairstudio Infinity
TAIWAN
K-Hans
UK
New Wave Hair
CHINA
Mainstage Hairdressing
SINGAPORE
Starlight Salon
EXCITING, CREATIVE AND
INSPIRATIONAL: HERE ARE THE GLOBAL
CREATIVE AWARDS FINALISTS!
Salon Team of the year
www.kaosalondivision.com/virtualexperience

Re:connecting
This type of business
model is highly
necessary in our postlockdown
era because
guests are expecting:
safety, comfort, added
value and appreciation
for their loyalty.
fter an inspiring class on
new program from L’Oréal
Professionnel called “Salon
Emotion.” Randy Currie was
really excited to explore the
concept much further.
Then, later in 2019,
when the opportunity arose to
open a salon and spa in the iconic
DuPont Building in Wilmington,
Delaware, the same building
that houses the world famous
Hotel DU PONT, he took the
decision to create the ultimate
“Guest Journey”.
He began working closely with all
the staff at L'Oreal PPD USA, as
well as with Antonio Martinez
Rumbo and with architect Guido
Matta, who had worked on
previous Salon Emotion projects
in Milan and Barcelona.
Demolition had just started when
the world started to shut down in
March 2020 for the Covid-19
pandemic. Needless to say, Currie
was concerned about his team of
over 120 people, four current
salons/spas, and each of their
guests. In the meantime, the
company responsible for the
construction, equipment and
every detail to complete the
project was working feverishly to
stick with the schedule, further
hindered by the fact that the
salon equipment and lighting
were coming from Italy. The
project was completed and Currie
Hair, Skin and Nails in the
DuPont Building, opened January
20th, 2021, setting a high
standard in health care policies to
keep guests and the team safe,
including plexiglass dividers and
Totem UV devices that use
infrared and ultraviolet rays to
eliminate bacteria, viruses, fungi,
spores, mold and mites.
CONNECTION IS KEY
Currie sums up the approach
saying, “Salon Emotion is all
about connection: creating a
“With intentional technology and
elevated design, Salon Emotion
changes the way we, and the guest,
view the beauty industry. It
provides the guest with an
unparalleled experience, inspires
the team to elevate their skills/
presentation and enhances the
brand’s reputation and influence.”
Randy Currie, owner of Currie
Hair, Skin, and Nails

meaningful interaction with the
guest from start to finish.” Then
explains, Salon Emotions creates
those ‘pathways’ for guests to feel
appreciated, safe, valued and
special. Their experience at a
Salon Emotions salon/spa is
unlike any they’ve had before,
because it elevated beyond
providing amazing beauty
services to providing a complete
self-care and wellness journey.”
Beyond this personal connection,
Currie Hair, Skin and Nails loves
to incorporate new technology
whenever possible to keep clients
informed. “We want our guests to
always have the best in customer
services, services and products,
so we utilize all forms of social
media and digital marketing, all
locations have televisions showing
custom content continuously for
guests to engage with and view
while in our locations. Guests are
intrigued and delighted by the
content L’Oréal provides and our
ability to create our own custom
advertising specifically designed
to highlight our services and
team. These additives create a
more interactive experience for
the guest and elevate the time
they spend in the salon.”
And in terms of ROI?
Currie boasts, “‘Delaware Today’,
our state’s premier magazine and
website chose us as ‘Editor’s
Choice for Best Spa Experience’
for 2021!”
The Salon Emotion synergy
and attention to detail motivates
the team to be their very best
“Begin with a cup of
herbal tea alongside
the living wall, then
relax into one of
several spa treatments,
including a deep-tissue
massage, hydrating
facial and infrared
sauna—said to soothe
everything from stress
to tired skin. Even a
color and cut gets a
boost when you add
on an aromatherapy
steam – 15 minutes of
pure bliss as essential
oils repair your scalp
and your mood.”
Review by “Delaware
Today”
business
97

MADE IN ITALY
www.nagrom.it
We’re looking for distributors on national territory
info@nagrom.it

For ultra high-magnitude
lift and more, Goldwell’s
newest LightDimensions
products can take
you there.
S
tylist and educator Rebecca
Heile does not shy away
from bright blondes and
bold colors, so she must be
a connoisseur of lift. She’s
loving the newest Oxycur
Platin lightener from Goldwell, which
delivers the line’s most powerful
lifting perfor-mance at lightning
speed. “With Oxycur Platin, I can
lift hair to a very light blonde in a
time-efficient way and without a
second application,” says Heile.
This multi-purpose lightener is
ideal for your brightest looks and,
as always, Goldwell’s signature
BondPro+ technology not only
protects the hair, but actually
enhances the natural hair structure.
“Oxycur Platin has always been a
go-to lightener for lightening
services,” Heile adds. “Now with its
ability to lift nine levels and its
creamier viscosity, I’m using it for
all-over blonding, regrowth applica-
tions, and certainly for balayage and
fast face frame blondes.”
For fast and flexible semi-permanent
toning, Goldwell’s new Soft Color
eliminates unwanted tones and
creates stunning high-intensity
results in just five minutes, in-salon
or at home. The cool results last up
to eight shampoos, and integrated
IntraLipid Technology replenishes
lost lipids for a shiny, super-smooth
look and feel.
Heile loves that Soft Color not only
creates a crystal clear tone, but also
balances hair condition, wliminating
the possibility of over-toned hair
and ensuring that tonality adheres
evenly to the hair.
“Soft Color is also amazing at home
as a maintenance product” says
Heile. “It maintains strength and
beautiful tonality of color with no
unwanted yellow returning in
between salon color appointments.”
On trend
for fall
“Fall doesn’t mean blondes need to go darker, but after summer, blondes need lift
and tone,” says Heile. “The trend this fall is cool blondes that are bright, light and
super healthy. Oxycur Platin is perfect to help adjust blonde regrowth and to paint
in those perfect face frames light enough to create cooler more toned finishes.
It creates the cleanest blonde canvas upon which to build cooler color shades.
products
99

The World’s Leading
Trade Beauty
Network
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ABS
is FUNN!
Registration
Come and see the
latest in education, the
hottest trends, and the
opportunity to discover
and try what’s new in
the beauty industry.
merica’s Beauty Show is a
non-profit event focused
on serving licensed
beauty professionals.
It has been owned by
Cosmetologists
Chicago, a nonprofit
association, for the last 112
years. America’s Beauty Show is
known for education, innovation,
community, shopping, and fun!
It is a treasure within the
professional beauty industry and is
evolving to be relevant for both
attendees and brand partners.
The 2022 America’s Beauty Show
will be held April 9-11 at the
Donald E. Stephens Convention
Center in Rosemont, IL. It is an
in-person, immersive experience
organized to provide a space for
our industry to: Flourish, Unite,
Network, and Navigate. FUNN is
our WHY, and you’re more than
welcome in our FUNN house!
ABS 2022 offers an unprecedented
lineup of education to feed your
is now
open! Now’s the time
to secure you place at:
americasbeautyshow.com
Come Flourish, Unite,
Network, and Navigate
the beauty industry
we all love!
artistic soul. It’s the place where
cosmetologists, colorists, nail pros
and estheticians can focus on
improving their craft and propelling
their careers. Each year the “who’s
who” and the “who’s new” of the
industry comes together for a 3-day
weekend of hairdressing magic.
It’s where you go to see what’s new,
experience captivating beauty,
be with your team and immerse
yourself into the gold-standard
of beauty with beauty.
The 2022 ABS Global Image
Awards, an incredible international
photo competition that fuels
intense creativity and passion for
hairdressers, colorists, salon teams
and students will be highlighted
at ABS and the winners of this
world-wide photo competition will
be recognized during the show.
events
101

“Create
your way”
Iconic barbering brand
Andis ® Company enters a
new era with rebranding
focused on empowering
Creators.
ndis® Company introduces its
new positioning as a lifestyle
brand that empowers
creativity from within.
The organization plans
to use unique visual storytelling to
highlight those at the center of
their business – the creators. Andis
believes creativity makes the world
a better place and takes pride in
developing tools and educational
resources that help everyone create
their way. For Andis, creators can
be internationally-renowned artists
perfecting their next viral hair
design, ranchers getting ready to
show cattle, pet parents touching
up their furry friends between
grooming appointments, or people
cutting hair at home.
“Our new brand identity celebrates
a new generation of creators,” said
Angie Vlasaty Peterson, Andis
Company’s Director of Branding.
“The stories of customers using our
tools to express their creativity has
always been our motivation to
innovate, and we are excited to
showcase their inspiration and
passion with our new look. What
matters most is the artistic journey
our users embark upon with their
Andis tools – creating in the
manner they prefer – an idea
central to our new tagline, “Create
Your Way.” The Andis® Company
brand intends to woo an all-new
generation of creators, young and
old, who know Andis Company
will help them take their ideas to
the next level and their dreams to
new heights through tools, education
platforms, or the Andis Foundation.
Moreover, for the upcoming
100-year anniversary Andis®
Company will be bringing to
market unique tools to celebrate.
Not throwback retro editions, but
a celebration of the future to
showcase an ongoing commitment
to innovation!
Andis is committed to
empowering their customers
to bring their unique vision to
life with tools that enable artists
and creators to fully realize
their creativity, which will look
different for every person.
rebrandinug
103

Oribe’s
Scents of Place
Luxurious, distinctive
and beautifully
crafted, fragrances
like Côte d’Azur,
Desertland, and Valley
of Flowers could only
come from Oribe.
F
ragrance has always been
an essential part of the
Oribe heritage. When
the hair care brand
launched in 2008, it was
one of the first to feature
its own fine fragrance,
Côte d’Azur, that ran throughout
the entire line of products.
This seductive and effervescently
fresh scent — a mixture of citrusy
Calabrian bergamot, white
butterfly jasmine (la mariposa
blanca, the Cuban national flower,
a nod to co-founder Oribe
Canales’ heritage) and sandalwood
Together, Côte d’Azur,
Desertland and Valley
of Flowers are a trio of
gender-neutral scents
for the ultimate modern
fragrance wardrobe.
— was created to evoke the heat
and glamour of the French
Riviera. This Oribe signature scent
was so popular that it launched as
its own eau de parfum in 2014.
Now, the brand is evolving, adding
two new fragrances and a new
packaging design.
Desertland and Valley of Flowers
were, like Côte d’Azur, crafted to
evoke a sense of place that
transports the wearer to the
dreamlike destinations that gave
rise to each. Inspired by a trip to
Marfa, Texas, taken by Oribe’s
President and Co-founder Daniel
Kaner, Desertland evokes the
vastness and tranquility of a
blooming desert with notes of
juniper berries, desert wildflowers
and Texas cedarwood, tying back
to Côte d’Azur with warm
sandalwood. Valley of Flowers is a
bold, modern floral, reminiscent
of an endless field of flowers in
bloom. With its heart of freshly
harvested Bulgarian rose,
it includes peony petals, violet and
amber, as well as bright citrus and
sandalwood. The new packaging
speaks to Oribe’s dedication to
craftsmanship. The faceted glass
bottles are handmade by the fabled
French house that launched
Chanel No. 5, and the marbled
resin caps are crafted by a small
French manufacturer that makes
accessories for luxury fashion
houses. Nothing less would do!

Estetica n. 3/2021
ad index
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