ESTETICA Magazine USA (3/2021)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com


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<strong>USA</strong><br />

the Hair<strong>Magazine</strong><br />


How to boost retail sales<br />

with your clients in mind<br />


The inspiration you need<br />

to work your salon magic!<br />

LET’S PARTY!<br />

Live industry events are<br />

back! See our reports!



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unlimited toning possibilities to create the perfect shade of blonde.<br />

goldwell.com<br />

* Within the LightDimensions range.<br />


editorial<br />

There is no denying that that Covid-19 pandemic threw the entire world into a<br />

maelstrom. Politicians, global economies, health care systems, scientists... all the<br />

experts were scrambling for solutions. And all in all, we have yet to find a definitive<br />

one. But we are learning more and trying to adapt. Vaccines obviously helped to<br />

Styling: Session Stylist<br />

James Pecis<br />

Products: Oribe Très Set<br />

Structure Spray<br />

reduce lockdowns so our lives could return to some semblance of “normality”, albeit<br />

always at a distance and/or behind a mask.<br />

In the meantime, we learned to<br />

improvise: at home, at work, online. Our<br />

routines changed and we have changed<br />

with them, mostly for the better.<br />

“More of me comes out<br />

when I improvise.”<br />

Edward Hopper<br />

This issue celebrates our determination to “Improvise, adapt, and overcome” – as<br />

Clint Eastwood said – from the return of live industry events like NAHA, ABS, and<br />

the Wella Beauty Envision Awards, to the continued evolution of online education,<br />

the reopening of salons, and the relentless creative efforts of individual artists. The<br />

Hairdressing Industry has reacted with its signature resolve and creativity. Such a<br />

vigorous return is a demonstration of the stuff this industry is made of.<br />

Marie Scarano<br />

Expanding hairdressing horizons:<br />


Estetica n. 3/<strong>2021</strong><br />

contents<br />



Roberto Pissimiglia<br />


Marie Scarano<br />

esteticausa@estetica.it<br />



Laura Castelli<br />

l.castelli@estetica.it<br />



Monica Tessari<br />

m.tessari@estetica.it<br />

LAYOUT<br />

Manuela Artosi<br />

m.artosi@estetica.it<br />

Davide Cardente<br />

d.cardente@estetica.it<br />


Nives Carena<br />

nivescarena@estetica.it<br />

<strong>ESTETICA</strong> <strong>USA</strong><br />


Maggie Mulhern<br />

ESPAÑA<br />

Elisabet Parra,<br />

Cristina Hernández<br />


Michaela Dee<br />

FRANCE<br />

Marie Coccoluto<br />

UK<br />

Gary Kelly<br />

ITALIA<br />

Lucia Preziosi,<br />

Glorianna Vaschetto<br />


Erica Balduini,<br />

Ludovica Cavalli,<br />

Erika Marchese,<br />

Wilma Sommariva,<br />

Trends Signature Looks 8<br />

Events NAHA <strong>2021</strong> superstars 14<br />

Report ABS is back! 16<br />

Events BeautyEnvisionAwards <strong>2021</strong> 20<br />

Vision Endless inspiration 24<br />

Retail A different perspective 82<br />

Education Sam the Man in Education 86<br />

Design Effortless luxury 88<br />

international trends<br />

Curl Mania 33<br />

Iconic looks by top<br />

international artists for<br />

extraordinary<br />

inspiration.<br />

Events with VIPs, both<br />

old and new, and salon<br />

design for new business<br />

strategies.<br />

Who's Who: cultivating<br />

Education, Artistry,<br />

and Inspiration.



RESTART: this will be the keyword for the next edition of Cosmoprof Worldwide Bologna,<br />

in Bologna from 10 th to 14 th March 2022.<br />

The exhibition, the most representative event for the global cosmetic industry, will welcome<br />

again the main players of the industry, from all over the world, offering the traditional itineraries<br />

through the different sectors and distribution channels: from Thursday to Sunday, the event<br />

will introduce the pavilions dedicated to the production chain of Cosmopack and to the retail<br />

and perfumery segment of Cosmo Perfumery and Cosmetics, while from Friday to Monday<br />

Bologna will welcome the professional operators with Cosmo Hair, Nail and Beauty Salon.<br />

Cosmoprof Worldwide Bologna 2022 will offer, in one event, all the key figures of the hair sector,<br />

from companies to distributors, from hairdressers to hair salon owners, from trend experts<br />

to international scale hairstylists. An appointment very much anticipated for the hair segment,<br />

with stakeholders ready to meet again in person, after months of restrictions and distancing<br />

rules, and share experiences and new projects, strengthen commercial relationships and discover<br />

the new trends of the sector.<br />

“The world of the hairstyle has been revolutionized by what<br />

has happened in the last few months, – highlights Enrico<br />

Zannini, General Manager of Cosmoprof Worldwide<br />

Bologna. – The digitalization and the growth of e-commerce<br />

have given a substantial boost to direct sales to consumers,<br />

but at the same time, they represent a new important<br />

challenge for the professional channel. Today, brands,<br />

distributors and operators must join forces to re-establish<br />

the quality of the sector and regain consumers’ loyalty.<br />

Cosmoprof 2022 will bring the attention back to the<br />

relationships between companies and hairdressers,<br />

with the objective of encouraging consumers’ return<br />

to hair salons and re-assert the value of the experience<br />

and professionalism of hairstylists.”<br />


The cosmetic industry is animated by a strong optimism:<br />

after having demonstrated to be able to withstand the<br />

unpredictable scenario of the recent months, entrepreneurs<br />

are now ready to meet the market’s requirements with<br />

innovations, quality and professionalism. Cosmoprof is the<br />

perfect stage to start a new development path.<br />

“Cosmoprof has its own magic that cannot be substituted<br />

by a digital event. Barex Italiana will participate as always,<br />

celebrating 53 years of presence at the exhibition and<br />

continuing to consider it the most strategically important<br />

exhibition on an international level,” says Carlo Baiesi,<br />

founder and Managing Director of Barex Italiana. The<br />

return of Cosmoprof Bologna symbolizes a new signal of<br />

recovery, a step towards a (new) normality. Finally together<br />

for a few days, with the desire for direct relationships, pawing<br />

at the idea of showing to the public what we have been<br />

creating. The pandemic will definitely impose new guidelines,<br />

but it will not take away our wish to meet and tell.”<br />

“Cosmoprof is surely a strategic presence for us to resume<br />

conversations with our potential stakeholders and strengthen<br />

past relationships after this long pandemic”, highlights<br />

Davide Bollati, President of Davines Group, who pauses<br />

on the need of a more sustainable approach for the sector.<br />

“It becomes more and more evident that the only way to start<br />

and accelerate the necessary transformation of our current<br />

social-economic extractive model towards a new regenerative<br />

paradigm is to create alliances and multilateral coalition.<br />

These would work jointly to achieve the objective. For this<br />

reason, we created the Regenerative Society Foundation,<br />

of which I am the Vice-President, with the aim to promote a<br />

dialogue between stakeholders on the topic of regenerative<br />

economy, climate change and individual and collective<br />

wellness as engine of the economy itself. Moreover,<br />

it spreads knowledge and supports regeneration projects<br />

in many sectors and geographies. We recently announced<br />

the partnership with Rodale Institute in the field of organic<br />

regenerative agriculture. The new Davines Group – Rodale<br />

Institute European Regenerative Organic Center, starting from<br />

next autumn, will include an area of 10 hectares around<br />

the Davines Village in Parma and will concentrate its activities<br />

on the tight relationship between agriculture and the<br />

cosmetic sector”.<br />

Many are the companies that at Cosmoprof Worldwide<br />

Bologna will present new projects and growth plans. “This<br />

difficult time represented a great challenge for everyone.<br />

We took advantage of this forced break to bring forward our<br />

corporate and market expansion plans, as well as product<br />

development, – highlights Nico Parnazzini, Chief Executive<br />

Officer of Nuova Fapam. “We look forward to sharing these<br />

while finally participating in person to exhibitions that are<br />

fundamental for collaboration and exchange, especially for<br />

a dynamic sector such as the beauty and cosmetic one.<br />

Our company was recently at the center of a development<br />

project that included a commercial and corporate expansion<br />

plan, which saw the involvement of Mandarin Capital Partners<br />

fund. An important challenge that aims high. We started and we<br />

did it with a broad-spectrum vision. “<br />

Oyster Cosmetics too started a transformation process in the<br />

last few months, adapting themselves to the new market needs.<br />

Dimitri Markomichelakis, Marketing Director of OYSTER<br />

COSMETICS Spa, offers a detailed picture of the ongoing<br />

process: “The company launched a new medium/long-term<br />

development plan, both industrial and strategic, aimed to<br />

internationalize and boost the 3 main areas of business:<br />

Professional, Consumer and Private Label. During these times<br />

of cuts and reductions, Oyster Cosmetics implemented the<br />

Strategic-Operative Marketing and the Sales Management Italia,<br />

with the integration of two new managers with many years of<br />

experience in the cosmetic sectors and of 14 agents specialized<br />

in the Consumer channel. We will therefore continue to attend<br />

international exhibitions to promote our multichannel and<br />

multibrand identity”.<br />

The return of in-person exhibitions is a key element for<br />

companies leaders of the hair segment, to resume normal<br />

business relationships. To highlight this aspect is Daniela<br />

Moroni, Export Manager of Pool Service. “Participating<br />

in OnBeauty and in Cosmoprof 2022 is for us a synonym of<br />

optimism and great enthusiasm. It has been a few months since<br />

we started feeling the need of our hairstylists to meet ag<br />

ain and participate in live shows to develop their creativity.<br />

The concept that the Hair Company Professional’s stylists<br />

will bring on stage refers to the idea of “duality”, inspired by<br />

the contrasting feelings that we experience on a daily basis,<br />

exploding in versatile looks that convey a new self-concept”. This<br />

event has always been the meeting point for the main players<br />

of the professional hair sector and this year more than ever<br />

it symbolizes the beginning of a new birth and a new start.”<br />

Keep following us for updates on Cosmoprof Worldwide Bologna!<br />

For more information www.cosmoprof.com








10 – 13 MARCH 2022<br />

11 – 14 MARCH 2022<br />


BolognaFiere Cosmoprof S.p.a.<br />

Milan, Italy<br />

P +39 02 796 420<br />

F +39 02 795 036<br />

info@cosmoprof.it<br />



Signature Looks<br />

Every stylist and colorist the world over has created that one<br />

special iconic look which they identify with most.<br />

Gary Kelly and Marie Scarano<br />

It’s that very special piece of work which they feel defines who they are as a hair creative in terms of their<br />

skill and creativity. We asked just a few of our favourite contributors from the UK and the <strong>USA</strong> to tell us<br />

more about their own unique Signature Look and what inspired them to create such an outstanding image.<br />


“Editorial style updos have been my sort of personal signature look since 2017 when this image was shot. I love creating the unexpected.<br />

Here there is contradiction between the square lines on the side and the “curl mohawk” on top. It’s hard and soft at the same time (another<br />

contradiction). The look is strong, but the hair still just looks like looped silk. This image is from my first solo collection shot in NYC, and I<br />

have a sentimental attachment as well since I live in the city. Components of this style have been used in a multitude of different collections,<br />

so I feel like it was the first of a little trend setter. This look is one of the few that I don’t have self-criticism about. Often, I look at my work<br />

and “wish” i had done something differently, but when it comes to this style, it feels just perfect to me.” – Mirza Batanovic, <strong>USA</strong><br />

Hair: Mirza Batanovic for Eufora/Photo: Richard Monsieurs/Make-up: Alecia Butchko/Wardrobe: Jennifer Daniels<br />


“Having spent so much time doing session work, its quite hard when it comes to defining my own signature style. When I created<br />

my first collection, KILLER, I described it as uncategorizable, which I believe I am when it comes to cutting, styling and color. This<br />

particular shot is part of that collection of images and I’ve chosen it as I believe it will maintain the element of timelessness in its<br />

simplicity and understatement.” Adam Reed, UK<br />

Hair: Adam Reed at Adam Reed London/Make-up: Lan Nguyen Grealis<br />

Photo: Alex Barron Hough/Fashion: Gabriel Cooper<br />

8 trends


“My signature look would have to be represented by clean work, it doesn't matter if it's up work,<br />

cutting, color, runway, or high style – it has to be clean. Much of my inspiration comes from artists I<br />

admire – Gaudi, Picasso and Dali – their approach to shape and design is mind blowing. With such<br />

a beautiful foundation in art how can you not want to be part of that? A great haircut surrounded<br />

with an amazing colour and style is always a good way to start I always try to push the edge, I believe<br />

it’s our responsibility to keep things fresh, runway, editorial and high fashion are always full of<br />

surprises, take your time, keep it clean and be the artist you want to be.” – Michael Haase, <strong>USA</strong>.<br />

Hair: Michael Haase/Photo: Nick Berardi/Wardrobe: Onna Suhovy<br />


“I would describe my signature style as looks which combine our brand ethos of style, beauty and expertise. I<br />

am always drawn towards beautiful and simple shapes and colors that really have the consumer in mind,<br />

demonstrating inspirational and aspirational hair for both hairdressers and clients alike. This image shot for<br />

my Chromatic collection is a perfect representation of the Russell Eaton brand ethos. It celebrates the classic<br />

bob and the lines and shapes that can be created with it. The key with this image was to show two different<br />

fringes – one strong and sharp, the other a lot more broken up to show different types of texture within a bob.<br />

Hair: Robert Eaton, Creative Director at Russell Eaton Salons/Photo: Richard Miles<br />

Makeup: Lucy Flower/Styling: Clare Frith/Products: Wella Professionals


The V is an iconic Sam Villa style that focuses on the art of disconnection, a discipline highlighted in<br />

his education.. With disconnection, stylists master the under layering, sectioning, and positioning<br />

needed to create modern looks with volume, movement, and hidden texture. Forget perfect ends and<br />

symmetrical shapes, it’s about customization, creativity, angular discrepancies, and natural finishes. As<br />

Sam says, “The past is where we learn, the present and future is where we apply it.” – Sam Villa, <strong>USA</strong><br />

Hair: Sam Villa, Co-Founder and Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken<br />

Photo: Xander Angeles / Haircolor: George Garcia / Make-up: David Frank Ray<br />


“Why red as my signature? Red hair expresses vibrancy and life. I like the strength of reds. Women feel<br />

bold and strong with an amazing haircut topped off with a red that works for them. Achieving this feeling<br />

for guests quickly became the basis for my signature of sharper lines accompanied by a full palette of<br />

show-stopping reds. Why play it safe when it comes to hair colour? If my guest is ready to be bold and<br />

beautiful... I am the one to take her there!” – Joanne Rempel, <strong>USA</strong><br />

Hair Colour: Joanne Rempel for Eufora/Haircut: Philip Carreon/Photo: Evan Duning/Makeup: Nina Reminder<br />

124 trends trends 125


“I’m a haircutter and that’s why I chose this look as my signature look. I love the bob shape, but it has a twist with the waves and the<br />

short rounded but slightly broken fringe. The waves add a freshness and a contemporary edge to the bob shape, with the short fringe<br />

being the perfect foil for the models beautiful eyes. There was no doubt that this should be a black and white image, the monotone<br />

contrasts showcase the shape and the outline of the hair.” – Bruno Marc, UK<br />

Hair: Bruno Marc Giamattei @Marc Antoni Salons/Photo: Jamie Blanshard/Make-up: Katie Moore<br />

Styling: Bernard Connolly/Products: JOICO<br />


“This look is all about effortless beauty and confidence – strong yet feminine. It’s the perfect ponytail but it’s simple and sexy, not twee<br />

and over-styled. I knew I would be shooting in black and white, so the color had to be a striking blonde to illuminate the look and<br />

make a real statement. The cut is pretty with an edgy texture, while effortlessly pulled back with leather hair wraps to signify strength.<br />

This look was inspired by the cool, raw and untouched sexiness of 90’s Calvin Klein and Vera Wang; total understated confidence. I<br />

wanted the image to encapsulate the Tim Scott-Wright brand - simple but beautiful with maximum impact. Our salon brand is about<br />

beautiful commercial hair. We create hair that reflects a Vogue or Harper’s Bazaar front cover. The 90s theme was a playful nod<br />

to the big ad campaigns of the era – a time that inspired my professional career greatly. Kate Moss, Helena Christensen and Linda<br />

Evangelista remain my fashion icons and I hope the image does the point of reference justice.” – Tim Scott Wright, UK<br />

Hair: Tim Scott Wright Art Team/ Photo: James Nicklin/Make up: Stacey Ellen Simpson<br />

Styling: Tim Scott Wright Art Team<br />

trends<br />


“Texture is absolutely my signature look. They call me the "texture queen" for a reason. My whole career has been defined by<br />

texture. It began when I started in a salon that worked primarily with afro texture hair. When I moved back to Seattle in the 80's<br />

I started perming everyone... and they listened. Before long, it was what I was known for in our industry. There's no looking back<br />

now. Texture is a broad term, and the shapes may change with the seasons, but texture is the constant. What makes texture my<br />

signature is how I enhance a curl pattern with cut and colour. Shape can be a profile, but it can also be internalized and reflected<br />

back out through individualized style choices.” – Lisa Vann, <strong>USA</strong><br />

Hair Color, Cut and Style: Lisa Vann, Vann Studio, Seattle, WA for Eufora/ Photo: David Rossa, Denver CO.<br />

Make Up Artist: Hannah Vann, Vann Studio, Seattle, WA/Model: Brittany Mason, Los Angeles, CA<br />

12 trends TEXTURE QUEEN<br />

Lorem<br />

Lorem<br />


I have chosen a shot from the Persona collection I created for my British Hairdresser of the Year nomination in 2018. It was<br />

difficult to choose as each shot had a strong backstory – this was chosen as I loved the mood and hair content. I wanted to create<br />

an unexpected religious character, captured in black and white, aged with history. To get this shot – the model lay on the floor<br />

and I applied product to direct the hair into what would be conceived as a ‘anti-gravity’ shape. For me it’s important to surround<br />

yourself with like-minded people and on this shoot I had the dream team, a family that saw my vision. Creating this collection was<br />

one of my most memorable times, tapping into boundaries without restrictions! This whole story is what I love about our craft,<br />

how we can create characters with authenticity in hair, fashion, makeup. Art is always subjective I know, but I love things that<br />

challenge the mind.” – Darren Ambrose, UK<br />

Hair: Darren Ambrose @ D&J Ambrose/Photo: Jenny Hands/Make-up: John Christopher<br />

Fashion: Anne Shore and Jackie Ambrose


“This photo is my all-time fave and my best signature look, I love everything about this photo. Firstly,<br />

orange and blue are my favourite colors, I love that they have contrast and harmony all at the same<br />

time. The wardrobe stylist I worked with totally captured my concept of a strong black leather outfit<br />

that was sexy, unique and delicate at the same time. The hair is clean and not complicated and has a<br />

strong impact. I added the change of direction in the front to create more interest. I do love this<br />

image and I think it speaks to me and who I am as an artist very well.” – Dana Lyseng, <strong>USA</strong><br />

Hair: Dana Lyseng/Photo: Greg Swales/Make-up: Amber-Rae Mensing<br />

Wardrobe: Ivanka Skrypnyk/Products: Wella Professionals<br />


“This image was from our second in a series of exciting, more commercial campaign shoots – it was a great<br />

exercise for me as it was important to retain the element of commerciality whilst injecting a bit of ‘wow’. I<br />

have chosen this photo as my signature style – as there still nothing more popular in the Mark Leeson salons<br />

than the bob – but by adding modern coloring techniques to this timeless classic cut – it brings a dynamic,<br />

fresh youthfulness.” – Mark Leeson, UK<br />

Hair: Mark Leeson @ Mark Leeson/Photo: Richard Miles/Make-up: Lan Nguyen Grealis Fashion M&R<br />

trends<br />


NAHA <strong>2021</strong><br />

superstars<br />

Best Styling & Finishing Winner: Michelle O'Connor / Photo: Roberto Ligresti<br />

NAHA continues to honor the beauty industry’s creative<br />

talents who push the boundaries of skill and creativity.<br />

The Professional Beauty Association (PBA) once again announced the winners of the <strong>2021</strong> edition of<br />

the North American Hairstyling Awards (NAHA), the beauty industry’s most prestigious<br />

competition in North America. The event held at Mandalay Bay Resort and Convention Center<br />

during Cosmoprof North America (CPNA) in Las Vegas featured A-list celebrity stylist and Living<br />

Proof Global Creative Director Michael Shaun Corby as well as artistic presentations by Silas Tsang<br />

and the Ulta Beauty Pro Team. “This was an unprecedented year for NAHA, yet the heightened<br />

creativity and sheer artistry represented were among the most impressive in the competition’s<br />

history,” shares Nina Daily, PBA’s Executive Director. “The industry rallied to channel energy into<br />

groundbreaking innovation and camaraderie, and we couldn’t be prouder of the winners, finalists<br />

and everyone who put so much passion and energy into making tonight such a success.”<br />

14 events

NAHA <strong>2021</strong> WINNERS:<br />

NAHA celebrates the industry's leading talent and features 15 categories of excellence across hair and makeup artistry, including the new Inspiring Salon of the<br />

Year and Educator of the Year award categories. Congratulations to all the talented and deserving finalists and winners!<br />

Avant Garde – Sharie Valcin | Editorial Stylist of the Year – Danielle Keasling | Educator of the Year – Sam Villa | Haircolor – Suzanne Sturm | Haircutting –<br />

Stephen Moody | Hairstylist of the Year – Silas Tsang | Inspiring Salon of the Year – Square Colour Salon + Spa | Makeup Artist of the Year – Nohemi Capetillo<br />

| Master Hairstylist of the Year – Ruth Roche | Men's Hairstylist of the Year – Nieves Almaraz| #NAHAMoment – Lauren Moser | Student Hairstylist of the Year<br />

– Alisha Kemp | Styling and Finishing- Nick Stenson | Team of the Year- Julie Vriesinga | Texture- Ammon Carver |<br />

Avant Garde Winner: Sharie Valcin<br />

Photo: Nohemi Capetillo<br />

Editorial Stylist of the year Winner: Danielle Keasling<br />

Photo: Zoe Christina Welsh<br />

Hair Color Winner: Suzanne Sturm / Photo: Babak<br />

Hair Color Winner: Stephen Moody / Photo: Nick Berardi<br />

Hairstylist of the Year Winner: Silas Tsang<br />

Photo: John Rawson<br />

Makeup Artist of the Year Winner: Nohemi Capetillo<br />

Photo: Nohemi Capetillo<br />

Men's Hairstylist of the Year Winner: Nieves Almaraz<br />

Photo: Joseph Castleberry<br />

Student Hairstylist of the Year Winner: Alisha Kemp<br />

Photo: Keith Bryce<br />

Styling and Finishing Winner: Nick Stenson<br />

Photo: Richard Monsieurs<br />

Texture Winner: Ammon Carver<br />

Photo: Richard Monsieurs<br />

Team of the Year Winner: Salon Entrenous<br />

Photo: Paula Tizzard<br />

Master Hairstylist of the Year Winner: Ruth Roche<br />

Photo: Joseph Cartright<br />

The North American Hairstylist Awards are the beauty industry’s most prestigious<br />

photographic competition in North America. Photos courtesy of PBA.

ABS<br />

is back!<br />

America’s Beauty Show by Cosmetologists Chicago<br />

reunited licensed beauty professionals for three wonderful<br />

days of in-person education, discovery, and community.<br />

The balmy days of late<br />

summer in the usually<br />

windy city of Chicago<br />

made it possible to<br />

celebrate the grand<br />

opening of America's<br />

Beauty Show outdoors!<br />

On Saturday, Sunday and Monday, September 11-13, attendees at America's Beauty Show took in<br />

education from a star-studded lineup on color, cutting, barbering, nails, business, wellness, extensions<br />

and more. Top names in beauty, including The Ulta Beauty Pro Team, Larisa Love, Olivia Smalley, Lala<br />

Chihaia, Matty Conrad, Nick Arrojo, Presley Poe, Sydney Lopez, and Jessica Scott. were among the<br />

many influential educators. A total of more than 20 FREE CEU classes were offered to ticket holders!<br />

Moreover, the required classes on sexual assault and domestic violence were offered.<br />

On the exhibit floor, new beauty brands were discovered and favorites in haircare, skincare and<br />

nailcare were showcased. More than 210 exhibitors served attendees with deals and new products,<br />

including Amika, Farouk Systems Inc., “CHI”, ERGO STYLING TOOLS, HALOCOUTURE, Gelish<br />

& Morgan Taylor, Malina, Donna Bella Hair Extensions, Hattori Hanzo Shears, Johnny B. Hair<br />

Care, Apres Nails, Wahl, Blackpants, Tony Odisho, Oya, Light Elegance, Mia Secret and many more.<br />

America’s Beauty Show <strong>2021</strong> co-located with the International Esthetics Cosmetics and Spa<br />

Conference (IECSC), which featured skincare, spa and makeup exhibits on a dynamic and<br />

interactive show floor. Spa pros accessed hundreds of exhibitors and new targeted learning tracks.<br />

Additionally, the Data-Driven Salon Summit for salon owners and managers co-located with ABS.<br />

Remember to register for next year's fabulous gathering at America's Beauty Show!<br />

16 report


America’s Beauty Show <strong>2021</strong> featured two nights of outdoor, live entertainment and fireworks in the Rosemont Entertainment<br />

District. Attendees reunited safely and comfortably as they partied with colleagues and industry friends. Cosmetologists<br />

Chicago is the non-profit force that has produced America’s Beauty Show for 98 years strong. With thousands of members,<br />

Cosmetologists Chicago is an inclusive community that supports all licensed beauty professionals. Join them in their mission to<br />

serve licensed beauty professionals, students, schools, salon/spa owners, beauty distributors and manufacturers.


Celebration<br />











Raphael Perrier Presents<br />


IrIna Baranova Presents<br />


Date: March 6-7-2022<br />

Melia Hotel, Milan, Italy<br />



BeautyEnvisionAwards<br />

<strong>2021</strong><br />

The show must – and did! – go on. Celebrating beauty<br />

from head to toe, The Wella Company brought throngs of<br />

beauty industry pros together in Las Vegas. Maggie Mulhern<br />

20 events<br />

It was an end of summer beauty festival for the Wella Company as the brand celebrated creativity,<br />

inspiration and perfection with a show and competition. The event took place in Las Vegas and included<br />

salon professionals from the United States, Canada and Puerto Rico. Thirty-three hair and nail artists<br />

participated in the Beauty Envision Awards (BEA), presented by TrendVision at the Aria Resort and Casino.<br />

Despite the obstacles of these past 18 months, more than 3,600 beauty enthusiasts entered the competition.<br />

“This year’s competition received the second highest number of entries from the past ten years,” said Wella<br />

Company CEO Annie Young-Scrivner. “These artists are proof that this industry is unstoppable and we’re so<br />

happy to be back educating and inspiring beauty professionals live in Las Vegas.”<br />

The competitors used “Chrysalis” as a theme and inspiration in their imagery, evoking the transformation of<br />

a butterfly or moth emerging into a new state of growth - a perfect nod to all of us dealing with sporadic and<br />

sometimes extensive world-wide pandemic lockdowns.

Indeed, putting the show together during a pandemic was made possible by the expertise of Carole Protat,<br />

Senior Director of Brand Education, Artists & Events. “Making the decision was the hardest part,” she says.<br />

“We put this together in just 3 short months. We had to think fast. We kept the audience small, just 250 when<br />

normally we would have ten times that many. We made last minute adjustments to keep everyone safe.” These<br />

included pre-testing, on-site testing, proof of vaccination and masks. “Shows like this are important.<br />

Here we get to inspire, learn, coach, mentor. It’s about coming together to celebrate our craft and our people.<br />

Our industry is about connection, so the show did go on.”<br />

US “TRENDVISION COLOR ARTIST” sponsored by Wella Professionals<br />

Emma Hancock<br />

@masterpiecehair<br />

CA “TRENDVISION COLOR ARTIST” sponsored by Wella Professionals<br />

Regan Wasson<br />

@reganthehairkitten<br />

US “TRENDVISION CREATIVE ARTIST” sponsored by Wella Professionals<br />

Akela Douglass, @akelashairstudio<br />

CA “TRENDVISION CREATIVE ARTIST” sponsored by Wella Professionals<br />

Olivia Chafe<br />

@oliviachafeukiyosalon<br />

“EDITORIAL ARTIST” sponsored by Sebastian Professional<br />

Aisha Al-Hasan<br />


“BARBER ARTIST” sponsored by SebMan<br />

Shelwin Jafet<br />

@shelwinjafet<br />

“TOTAL TRANSFORMATION” sponsored by Kadus Professional<br />

John Nguyen<br />

@john.n1115<br />


Sara Lopez<br />

@svglamour<br />

“NAIL ARTIST” sponsored by OPI<br />

Amy Hwang @aymehnails<br />

“NATURAL TEXTURE ARTIST” sponsored by Clairol Professional<br />

Jacqualine Fermin<br />

@jackie.maneeventhair<br />

“FUTURE STAR ARTIST” Sponsored by WellaEducation<br />

Elnaz Arman, @8llena


As the Wella Company’s Beauty Envision Awards wrapped up, <strong>ESTETICA</strong> caught up with new CEO Annie<br />

Young-Scrivner to grab answers to some pressing questions:<br />

You’ve been CEO of Wella Company for how long?<br />

Nine of the fastest months of my life! I became CEO on December 1, 2020, the day Wella Company became<br />

an independent, standalone company. It’s been an amazing ride ever since! And I am so happy to finally be<br />

able to attend my first live hair show.<br />

What did you think?<br />

I was blown away by the artistry and creativity of the competitors and the artistic teams. As you’d expect from Wella,<br />

the color work was stunning, but just as remarkable was the styling with our Sebastian and Nioxin products. And the<br />

nails! I understand why OPI is the choice of so many nail professionals. I also loved talking to the artists, the judges,<br />

the competitors and their mentors. It was great to learn what inspires them and what they need from Wella Company<br />

to help them continue to grow.<br />

Wella Company has held successful digital events throughout the pandemic. Why did you decide to do this event live?<br />

The beauty industry is all about connection on a deep human level, and we have missed so much of that. All<br />

over the world, we talk about the Wella family, and we have a sense of belonging that extends to our salons<br />

and our beauty professionals. We knew we wanted to reconnect in a family reunion, so we assessed the<br />

situation and built an event that brought us together in the safest possible way. Of course, we were able to share the experience<br />

through our digital platforms, but there was something magical about all being together to celebrate the craft and art of beauty.<br />

Coming into the holiday season, what’s your outlook on salon business?<br />

I’m extremely optimistic. Salons all over the world are still ramping up after the lockdowns. Clients have a new appreciation for the<br />

expertise of their salon professional and have shown that they are willing to pay the price for excellent services. Tipping has been<br />

outstanding, pre-books are through the roof – and this is only the beginning of our biggest season.<br />

What’s on your hair and nails right now?<br />

My hair? I can’t tell you now, but it’s a new Wella in-salon service that will launch early next year. And on my nails, OPI’s Velvet<br />

Vision Gel Effects, with magnets to create translucent shimmer that looks different from every angle. I love the glamor!<br />

The evening also featured creative performances by the Wella Company artistic teams. Wella Professionals<br />

Ambassadors Briana Cisneros, Zach Mesquit and Dereq Clark presented “Creative Rebellion” which was<br />

described as looking at the world through the lens of change, a renaissance of color and a rebellious creativity<br />

with the goal to spark a new beginning. The #TogetherWeRise team of Omar Antonio, Johannie Jacquitte<br />

and Anthony Cress offered a powerful presentation that Antonio described as “A journey through the<br />

passion and anger of protesting (fire), the eerie silence and fear of a shelter in place (smoke/ash) and the<br />

promise of hope for tomorrow (rebirth).” Both teams used beauty in a timely and ultimately optimistic way.<br />

Winners received a variety of cash prizes and products, as well as attendance to the International<br />

TrendVision Awards Creative Retreat for the US & CA Color and Creative artists.<br />

BEA Judges<br />

(L-R) Judges Patricia Nikole @paintedhair, Jenny Bui<br />

@nailson7th, Keya Neal@keyaartistically, Gerard<br />

Scarpaci @gerardscarpaci, Sonya Dove @sonyadove.<br />

Dove points out that anyone entering a competition<br />

should be in it for the experience, not the end result.<br />

“Pulling together the team and collaborating is energizing.<br />

It can bring out an inner passion, igniting<br />

inspiration and creativity.”<br />

Above: Crowning Glory. Models presented by<br />

Wella Professionals Ambassador Zack Mesquit inspired<br />

those present during the Beauty Envision Awards, presented<br />

by the Wella Company’s TrendVision.<br />

Right: Omar Antonio with one of his stunning creations.<br />

events<br />


Rich tones of ruby, amethyst,<br />

emerald, and sapphire further<br />

enhanced by amplified<br />

dimensions. Elegance is no<br />

longer only black & white.<br />

Hair & Wardrobe: Dana Lyseng<br />

Photo: Kale Friesen<br />

MUA: Melissa Jones<br />

Products: Wella Professionals<br />

Endless<br />


Best of<br />

<strong>USA</strong><br />

“Opposites and<br />

complements.<br />

Contemporary and<br />

timeless. Akin but<br />

individuals”<br />

vision<br />


26 vision<br />

“The female of the<br />

species, sometimes<br />

subtle, sometimes<br />

fierce, always<br />


Best of<br />

<strong>USA</strong><br />

A female warrior is someone who<br />

defends core values.Whatever her role,<br />

she achieves greatness by standing her<br />

ground and pushing for change<br />

Hair: Katie Bruce, Eufora Eductor<br />

Photo: Robert Colameta<br />

Make-up: Sherry Janeczko

Whether effortless lengths or<br />

super chic and sophisticated<br />

volumes and contrasts, your<br />

hair look should be as true to<br />

you as you are to yourself.<br />

Hair, make-up, and photo:<br />

Michael Haase. Wella Top Artist<br />

Wardrobe: left, Michael Haase;<br />

right: Petra Mueller @<br />


Best of<br />

<strong>USA</strong><br />

“What’s in a name?<br />

Boho Chic, Flower<br />

Child, or Fantasy<br />

– always a tribute<br />

to beauty and<br />

style. Your style”<br />

vision<br />


30 vision<br />

“Timeless looks<br />

that will be<br />

forever in<br />

fashion and<br />

forever evolve.<br />

Images that<br />

create a story...”

Best of<br />

<strong>USA</strong><br />

This is our Story.....“Spotlight”.<br />

Hair Colour: David Vendittelli<br />

Hair cut/style: Marilyn Vendittelli<br />

Photo: Kale Friessen<br />

Make-up: Meghan Bell<br />

Salon INdustry Hair and Esthetics<br />

Ontario Canada<br />

Products: Goldwell Elumen, KMS Moist<br />

Repair Revival Cream, Shine Spray

MODA<br />

INT’L<br />

“Curls are like a box of chocolates - you never<br />

know which type you’re going to get.”<br />

Lorraine Massey<br />

CURL<br />

MANIA<br />

“I ricci sono come una scatola di cioccolatini,<br />

non sai mai quale tipo prenderai.”<br />

„Locken sind wie eine Schachtel Pralinen.<br />

Man weiß nie, welchen Typ man bekommt.”<br />

“Les boucles. C’est comme se retrouver devant une boite<br />

de chocolat. On ne sait jamais lequel on va choisir.”<br />

“Los rizos son como una caja de bombones,<br />

nunca sabes de qué forma los tendrás.”<br />

Hair: Team Jacques Moisant Paris<br />

Photo: Hiroki Taguma<br />

Make-up: Yusaku Nakahara

They're timeless, elegant and softly seductive<br />

in a way that transcends the confines of<br />

conventional hair fashion trends. Imagine<br />

your perfect on-screen heroine from that<br />

most dreamy of period dramas – perhaps<br />

an adaptation by Jane Austin or Charlotte<br />

Brontë. Doubtless she will have clouds of soft<br />

curly hair piled on top of her head!<br />

Sono senza tempo, eleganti e dal<br />

tocco seducente, tali da trascendere il<br />

convenzionale dei trend coiffure. Immaginate<br />

la vostra eroina ideale apparire sullo schermo<br />

da uno di quei drammi d’epoca da sogno<br />

– magari un adattamento di Jane Austin o<br />

Charlotte Brontë... Senza dubbio il suo capo<br />

sarà ricoperto di soffici nuvole di ricci!<br />

Sie sind zeitlos, elegant und sanft<br />

verführerisch auf eine Weise, die die Grenzen<br />

konventioneller Haar-Trends überschreitet.<br />

Stellen Sie sich Ihre perfekte Heldin auf<br />

dem Bildschirm vor, im verträumtesten<br />

aller historischen Dramen – vielleicht eine<br />

Adaption von Jane Austin oder Charlotte<br />

Brontë. In jedem Fall türmt sich eine<br />

Wolke aus weichem, lockigem Haar auf<br />

ihrem Kopf auf!<br />

Intemporelles. Elégantes. Toujours<br />

séduisantes. Elles sont hors des conventions<br />

et des tendances coiffure. Imaginez votre<br />

héroïne préférée apparaître au sein d'un<br />

sublime film d'époque, dans un mélange<br />

de Jane Austin et Charlotte Brontë. Sans<br />

aucun doute, elle sera parée d'une chevelure<br />

magnifiquement composée de délicates<br />

boucles vaporeuses.<br />

Son atemporales, elegantes y suavemente<br />

seductores, de una manera que trasciende<br />

los límites de las tendencias convencionales<br />

de la moda del cabello. Imagina a tu heroína<br />

cinematográfica de los dramas de época;<br />

tal vez una adaptación de Jane Austin o<br />

Charlotte Brontë. ¡Sin duda tendrá nubes de<br />

cabello suave y rizado sobre su cabeza!<br />

Art direction: Constance Laporte<br />

Photo: Antoine Delage<br />

Make-up: Celine Hum

Hair: G. Tentillier,<br />

A. Dieu, F. Debruxelles<br />

Photo: Pawel Wylag<br />

Make-up: Izabela Szelagowska<br />

Products: MK Production

Hair: Alba Andreu<br />

@ Salones Carlos Valiente<br />

Photo: Esteban Roca<br />

Make-up: Nacho Sanz<br />

Styling: Art Team

Hair: Gogen Team<br />

Photo: Alessandro Abei<br />

Make-up: Claudia Ferri<br />

Styling: Edoardo De Giorgio

Hair: Marc Antoni Artistic Team<br />

Photo: Jamie Blanshard<br />

Products: Joico

Photo Getty Images<br />

As Bonnie says, you can't beat<br />

them, so why try and fight a losing<br />

battle!? Curls are a naturally<br />

beautiful gift and girls around the<br />

globe are learning to embrace<br />

them as their finest asset.<br />

Come dice Bonnie, non puoi<br />

batterli, quindi perché provare a<br />

combattere una battaglia già<br />

persa in partenza?! I ricci sono un<br />

meraviglioso dono della natura e<br />

le donne di tutto il mondo stanno<br />

imparando ad apprezzarli come la<br />

loro migliore risorsa.<br />

Wie Bonnie schon sagt, kann man<br />

sie nicht zähmen, warum also in<br />

einen ausweglosen Kampf ziehen?!<br />

Locken sind ein Geschenk der<br />

Natur. Immer mehr Frauen weltweit<br />

umarmen ihre Locken als ihr bestes<br />

Kapital.<br />

Comme le souligne Bonnie, si tu ne<br />

peux pas te battre, pourquoi se<br />

mettre à lutter pour une bataille<br />

perdue d'avance. Les boucles sont<br />

un merveilleux don de la nature.<br />

Toutes les femmes du monde sont<br />

en train de revaloriser leurs plus<br />

belles ressources personnelles.<br />

Como dice Bonnie, si no puedes<br />

vencerlos ¿por qué enfrentarse a<br />

una batalla perdida? Los rizos son<br />

un regalo naturalmente hermoso y<br />

las mujeres de todo el mundo están<br />

aprendiendo a abrazarlos y<br />

considerarlos como su mejor activo.<br />

“For years<br />

I have been<br />

trying to<br />

straighten<br />

my hair, but I<br />

have reached<br />

a stage where<br />

I think: I have<br />

curly red hair,<br />

and it’s really<br />

great.”<br />

Bonnie Langford<br />

Hair: Rebecca Dickenson<br />

Photo: John Rawson<br />

Make-up: Maddie Austin<br />

Styling: Jamie Russell

Hair & Products: Elgon

Creative Direction: Toni Pellegrino<br />

Artistic Direction: Salvo Binetti<br />

Photo: Domen & Van de Velde<br />

Products: Redken, Kérastase,<br />

L'Oréal Professionnel

Hair: Mitù<br />

Photo: Lorenzo Sampaolesi<br />

Make-up: Claudia Ferri<br />

Products: Wella

Hair: Lucca & Yvan Estatoff<br />

Photo: Bruno Estatoff<br />

Make-up: Morgane Guillet

“ Curly hair<br />

expresses a<br />

particular beauty<br />

not without<br />

restlessness: in<br />

their shapes they<br />

have something<br />

of the wind<br />

and the swirling<br />

of the waters.”<br />

Fabrizio Caramagna<br />

“Curly hair is<br />

as beautiful as<br />

it is demanding.”<br />


Left page.<br />

Above:<br />

Hair & Styling: Ivan Rodriguez<br />

Photo: Luis Arzate<br />

Make-up: T. Peralta<br />

& G. del Toro<br />

Bottom:<br />

Hair: Amine Badaoui<br />

Photo: Loris Hug<br />

“They say the hair<br />

is everything, you<br />

know. Have you<br />

ever buried your<br />

nose in a mountain<br />

of curls... just<br />

wanted to go to<br />

sleep forever?<br />

Or lips... and when<br />

they touched, yours<br />

were like... that<br />

first swallow of<br />

wine... after you just<br />

crossed the desert.”<br />

Al Pacino<br />

In this page.<br />

Above<br />

Hair: Thierry Lothmann<br />

Photo: Jules Egger<br />

Make-up: Émeline Marret<br />

Bottom<br />

Hair: Elise Antoine<br />

Photo: Pawel Wylag<br />

Make-up: Natasza Bigos

Hair: team Contrasto/Photo: Marco Di Filippo<br />

Color: Alessandro Fiorin - Gionathan Contino, Fanola Technical Team<br />

Art Direction: David Katchadourian & Pascal Latil<br />

Hair: Alexandra Grey Team/Photo: Pascal Latil<br />

Hair: Jose Urrutia/Photo: Esteban Roca/Make-up: Nacho Sanz<br />

Hair: Alessandro Bonetto/Photo: Arianna Borsarelli /Make-up: Arianna Scapola

Art Direction: Tom Connell<br />

Photo: Jon Gorrigan<br />

Make-up: Jose Bass<br />

Styling: Steph Stevens<br />

Products: Davines

Hair: Let Lew<br />

Photo: Richard Miles<br />

Make-up: Zoe Cornwell<br />

Styling: Amy Still

Hair: Éric Zemmour<br />

Photo: Stéphane Gagnard<br />

Make-up: Kelly McClain<br />

Products: L’Oréal Pro,<br />

Babyliss Pro, Mizutani scissors

Hair: The Artistic Team Inebrya<br />

Photo: Filippo Fortis

Hair: Anna Barroca<br />

Photo: David Arnal<br />

Make-up: Anna González<br />

Styling: Ikka’s & Yons

Hair: Mikel Luzea<br />

Photo: David Arnal<br />

Make-up: Alicia Najera<br />

Products: Revlon Professional

From the tightest of corkscrews<br />

to the softest, most undulating<br />

of waves, curly hair encompasses<br />

so much of an individual's<br />

personality: it's a statement which<br />

demands to be noticed, to be<br />

commented on and, perhaps above<br />

all, to be adored.<br />

Dal tirabaci più avvitato a quello più<br />

morbido, la più ondeggiante delle<br />

onde: i capelli ricci racchiudono<br />

così tanto della personalità di un<br />

individuo: sono un’affermazione<br />

che pretende di essere notata,<br />

commentata e, forse prima di ogni<br />

altra cosa, di essere amata.<br />

Von kleinsten Korkenzieherlocken<br />

bis hin zu sanftesten Wellen,<br />

lockiges Haar zeigt so viel<br />

Persönlichkeit: Es ist ein<br />

aufmerksamkeitsstarkes Statement,<br />

das kommentiert und vielleicht<br />

vor allem verehrt werden will.<br />

Hair: Ulta Beauty Pro Team<br />

De la boucle la plus serrée et à la<br />

plus souple. Des ondulations tout<br />

en délicatesse. Les cheveux frisés<br />

regorgent de mille personnalités.<br />

Une affirmation individuelle qu'il<br />

est indispensable de mettre en<br />

valeur, de chouchouter, et bien-sûr<br />

d'aimer.<br />

Desde el rizo más ensortijado<br />

hasta las ondas más suaves y<br />

onduladas, el cabello rizado<br />

muestra gran parte de la<br />

personalidad de un individuo: es<br />

una declaración que exige ser<br />

notada, comentada y, quizás sobre<br />

todo, adorada.<br />

“I was born<br />

with curly<br />

hair. It fits my<br />

personality<br />

and totally<br />

expresses<br />

who I really<br />

am.”<br />

Photo Getty Images<br />

Erin Wasson

Hair: Thomas Hills<br />

Photo: Richard Miles<br />

Make-up: Jo Sugar<br />

Styling: Bernard Connolly

Art direction: A. Cruzel<br />

& M. Pacheco<br />

Photo: Pascal Latil<br />

Make-up: Mariana Miteva<br />

Styling: Véronique Suchet

Creative direction: Gogen team<br />

for Alter Ego Italy International<br />

Photo: Marco Di Filippo<br />

Make-up: Trine Marie Skauen

Hair: Richard Ashforth<br />

Producer: Live Fashion Hair<br />

Photo: Vishal Baharani<br />

Styling: Maison Yolé<br />

Make-up: Yely Rodríguez

“People always expect<br />

more of you when you<br />

have naturally curly hair!”<br />

Kyra Sundance<br />

Hair: Richard Ashforth<br />

Producer: Live Fashion Hair<br />

Photo: Alfonso Bravo<br />

Styling: Rubén DLima<br />

Makeup: Juan Castañeda

“If your hair is<br />

done properly<br />

and you’re<br />

wearing good<br />

shoes, you can<br />

get away with<br />

anything.”<br />

Iris Apfel<br />

Hair: Tyler Johnston, Lesley Jennison/Photo: Simon Emmet<br />

Make-up: Helge Branscheidt, Lisa Breitfeld<br />

Products: Schwarzkopf Professional<br />

Hair: Éric Zemmour/Photo: Stéphane Gagnard<br />

Make-up: Kelly McClain/Products: L’Oréal Pro, Babyliss Pro, Mizutani scissors<br />

“ Nobody is really<br />

happy with what’s<br />

on their head.<br />

People with straight<br />

hair want curly,<br />

people with curly<br />

want straight, and<br />

bald people want<br />

everyone to be blind. ”<br />

Rita Rudner

Hair: Andrew Smith<br />

Photo: Richard Miles<br />

Make-up: Louise Lerego<br />

Styling: Magdalena Jacobs

Hair: Daniel Gallego/Photo: Esteban Roca<br />

Hair: Juliette den Ouden/Photo: Michelle van Dijk/Make-up: Juliette den Ouden<br />

Hair: Pierre Ginsburg for Revlon Professional<br />

Photo: Louis Piquemilf/Make-up: Hicham Ababsa<br />

Hair: Mode Hair artistic team, Chipping Campden/Photo: Richard Miles/Make-up: Lan Nguyen-Grealis

Hair: Shae Tsiknaris<br />

Photo: Bill Tsiknaris<br />

Make-up: Sarah Smith<br />

Styling: Liz Golding

Creative direction: Eric Maurice<br />

Hair: A.Zachary, E. Belmonte<br />

Photo: Latil Pascal<br />

Make-up: Stéphanie Joffroy

Hair: Éric Zemmour<br />

Photo: Stéphane Gagnard<br />

Make-up: PKelly McClain<br />

Products: L’Oréal Pro,<br />

Babyliss Pro,<br />


Hair: David Corbett<br />

Photo: John Rawson<br />

Make-up: James O'Reilly<br />

and Lan Nguyen-Grealis<br />

Styling: Jared Green<br />

and Marika Page

Photo Getty Images<br />

Io vivo sempre insieme ai miei capelli nel mondo / ma quando perdo il senso e non mi sento niente, / io<br />

chiedo ai miei capelli di darmi la conferma / che esisto / e rappresento qualcosa / per gli altri / di unico vivo,<br />

vero e sincero. / Malgrado questa pietosa impennata di orgoglio, / io tento ogni giorno che vivo / di essere<br />

un uomo e non un cespuglio.<br />

Niccolò Fabi's song “Capelli” (Hair),<br />

which received an award at the<br />

Sanremo Music Festival in 1997,<br />

confirms that even in moments of<br />

self doubt, our hair can be a<br />

determining factor in identifying<br />

who we feel we really are.<br />

La canzone “Capelli” di Niccolò<br />

Fabi, vincitrice del premio Festival di<br />

Sanremo nel 1997, ci ricorda che,<br />

anche nei momenti di insicurezza, i<br />

nostri capelli possono svolgere un<br />

ruolo determinante nel comprendere<br />

chi sentiamo di essere davvero.<br />

Niccolò Fabis Song „Capelli“<br />

(Haare), der 1997 beim Sanremo<br />

Festival ausgezeichnet wurde, zeigt,<br />

dass uns unsere Haare - selbst in<br />

Momenten der Selbstzweifel -<br />

zeigen, wer wir wirklich sind.<br />

Le fameux refrain « Capelli » de<br />

Niccolò Fabi, vainqueur du Festival<br />

de San Remo en 1997, nous<br />

rappelle que même dans des<br />

moments d’insécurité, nos cheveux<br />

peuvent jouer un rôle déterminant<br />

pour comprendre qui nous sommes<br />

réellement.<br />

La canción “Capelli” de Niccolò<br />

Fabi, ganadora del Premio del<br />

Festival de San Remo en 1997, nos<br />

recuerda que, incluso en momentos<br />

de inseguridad, nuestro cabello<br />

puede jugar un papel decisivo en la<br />

comprensión de quiénes nos<br />

sentimos realmente.<br />

“When I’m<br />

losing my<br />

senses and<br />

feelings, I ask<br />

my hair to<br />

give me the<br />

confirmation<br />

that I exist.”<br />

Niccolò Fabi, Capelli, 1997<br />

Hair: Serena Hussain<br />

Photo: Ben Fones

Art direction: François Mazeau<br />

for Intercoiffure<br />

Hair: N. Astruc, A. Baz, D. Cognin,<br />

V. Moutault, D. Suquet, P. Thénard<br />

Photo: Yves Kortum

Art direction: Cyril Laforêt<br />

& Fabrice Parra for Kydra<br />

Photo: Anthony Arquier

Hair: Robert Eaton<br />

Photo: Richard Miles<br />

Make-up: Lucy Flower<br />

Styling: Clare Frith

Hair: HCF<br />

Photo: Pawel Wylag, Kamil Cichon<br />

Make-up: Izabela Szelagowska<br />

Styling: Paula Dudziak<br />

Production: MKProduction

Art direction: Delphine Pallaro<br />

Photo: François Fauré<br />

Make-up: Colombe Gardin

In This Page.<br />

Above:<br />

Art direction: A. Cruzel<br />

& M. Pacheco<br />

Photo: Pascal Latil<br />

Make-up: Mariana Miteva<br />

Bottom:<br />

Hair: Geoffrey Tentillier<br />

Photo: Pawel Wylag<br />

Make-up: Izabela Szelagowska<br />

Right page.<br />

Above:<br />

Hair: Raffel Pagès<br />

Photo: Kike Miranda<br />

Bottom:<br />

Art Direction: Sabrina Nasri<br />

for JLD<br />

Photo: Charlotte Lapalus<br />

Make-up: N. Maillard, C. Carrette<br />

“The tenacity<br />

with which I fight<br />

against my curly<br />

hair is a perfect<br />

metaphor for how<br />

you deny who I am<br />

in order to affirm<br />

what I want to be.”<br />

@ mesmeri, Twitter

“I live unkempt,<br />

because all the<br />

truly beautiful<br />

things in this life<br />

are... unkempt.”<br />

Anonymous<br />

“What I love most<br />

about my hair-up<br />

is the way the curls<br />

that escape fall<br />

lasciviously towards<br />

my collarbones.”<br />

@ IoeAnnie, Twitter

Hair: HCF/Photo: Pawel Wylag, Kamil Cichon<br />

Make-up: Izabela Szelagowska/Production: MKProduction<br />

Hair: Borja Carbonell/Photo: Esteban Roca<br />

Make-up & Styling: Art Team Salones Carlos Valiente<br />

Hair: Barry KieranMake-up: Fiona Flynn/Styling: Brian Begley<br />

Hair: Lorems Ipsums<br />

Photo: Aleglie Brazzoff<br />

Make-up: Pico Pallo e sister<br />

Styling: Alpibel Dladoirasuta<br />

Products: Sumaimei Prof<br />

Hair: Ross Charles/Photo: David Charles

Hair: Jude McEwen<br />

Photo: David Mannah<br />

Make-up: Chereine Waddell<br />

Styling: Belinda Morton

Hair: Robert Eaton<br />

Photo: Richard Miles<br />

Make-up: Lucy Flower<br />

Styling: Clare Frith

Hair: William Gray & Bianca Gray<br />

@ Grays International<br />

Photo: Lee Howell<br />

Make-up: Darci Wardrope

Creative Direction: Toni Pellegrino<br />

Art Direction: Salvo Binetti<br />

Photo: Domen & Van de Velde<br />

Products: Redken, Kérastase,<br />

L'Oréal Professionnel

Art direction: A. Cruzel<br />

& M. Pacheco<br />

Photo: Pascal Latil<br />

Make-up: Mariana Miteva<br />

Products: ELP Hair Production


<strong>ESTETICA</strong>EXPORT.COM<br />

A new digital way to enhance<br />

international business is<br />

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A different<br />

82 retail<br />

perspective<br />

You focus on making your clients look good, but do you<br />

need to polish your sales patter for special services and<br />

take-home products? Take some tips from the pros!<br />

Maybe you’re a great hairdresser. You clients love your cuts and their color is always on point. Styling is<br />

supreme. So satisfaction is through the roof and fidelity is running high. Actually, you know that you<br />

could boost your bottom line from 10-25% through retail sales of take-home products. But sales is really<br />

not your thing and you are not really comfortable pushing a pitch for special services or take-home<br />

products. What you might need is a simple change of perspective. Wella Top Artist Michael Haase says<br />

it best: “A client of mine felt completely lost with her image of her hair. She didn’t like the color, the cut,<br />

the style, it was too much work and so on. During our consultation I noticed how engaged she was to be<br />

Wella Professionals

Wella Professionals<br />

Sebastian Professional<br />

Eufora<br />

IGK<br />

able to speak freely with me without feeling sold on anything. That was my AHA! moment. If I take the time to<br />

educate, the client is more engaged.” He explained that what he were doing to help her find the perfect look<br />

will require upkeep by her at home, comparing her investment in her hair would be like purchasing a nice pair<br />

of Jimmy Choo shoes or a Versace or YSL garment. “Would you throw these investments in the wash or would<br />

they be serviced by a professional dry cleaner?” That was her AHA! moment! “I told her to practice. Once<br />

clients understands the price of quality work, they are willing to be guided properly for beautiful healthy hair.”<br />

Trust starts with special in-salon add-services, like Wella Professionals Marula Oil Scalp Primer, to improve<br />

color comfort and results, especially on sensitive scalps. Sebastian Professional Senior Education Manager,<br />

Christina McCarver recommends, “No.Breaker is great for backbar services because it is easy to use, it works<br />

and does not add any extra time to a blow dry. In fact, conditioner isn’t required prior to use so you can actually<br />

save time before the blow dry. It is also great to use in Cellophanes, layered with a mask and the perfect product<br />

after any lightening service! For pricing, I would recommend $25+ for this service, depending on your area.”<br />

The Home Run product (and salon best seller) for Jeni Chandler is Eufora Urgent Repair Shampoo and<br />

“Just be yourself,<br />

put your client first.<br />

The products will<br />

sell themselves.”

Wella Professionals<br />

Biolage<br />

Treatment! “We have a lot of over processed blondes, really hard water, and teenagers with raging hormones! At Pin-Up<br />

Curls, we always recommend Urgent Repair Shampoo because it is so versatile and can be used in many ways. Added<br />

bonus? It has an amazing naturally aromatic smell that creates a memorable sensory experience at the shampoo bowl,<br />

making it an easy sale for take home use.” IGK Best Life is a potent 100% plant-based and silicone-free hair oil that provides<br />

heat protection and delivers hydration, perfect for prepping at-home blowouts. Biolage Global Ambassador and Celebrity<br />

Hair Stylist Sunnie Brook explains to her clients that “The Biolage All-In-One line is a holy grail of products. With three<br />

products, you get your heat protectant, leave-in conditioner, dry shampoo, scrub and more. You can minimize your shower<br />

routine but still maximize on the benefits.” More products and add-on services, L’Oréal Professionnel Artist Min Kim<br />

Claude Tarantino<br />

R+C0<br />

L’Oréal Professionnel

Color and conditioning<br />

Wella Professionals Color Fresh Masks, available<br />

in 11 shades, are zero damage semi-permanent<br />

color depositing masks designed to maintain<br />

professional color in between coloring services<br />

at home. Just shampoo and towel-dry hair.<br />

Apply the mask generously, section by section,<br />

and leave on for up to 10 minutes. Rinse well<br />

and go – no need for conditioner! The Natural<br />

Line revives and refreshes blondes to reds for<br />

natural looking enhancements, with a pleasant<br />

fragrance. Instead, the Bold Line gives vibrant<br />

results. Let your color do the talking with these<br />

playful, fragrance free masks.<br />

Wella Professionals<br />

stands by Metal Detox. “My clients love the smell. It’s great that they can take the products home and use it for<br />

the first two weeks after the service to avoid any metal particles building up inside the hair fibers. This also<br />

facilitates recommending more products and add-on services.” For salons in big cities, clients will most likely<br />

appreciate R+Co Bio Dome Hair Purifier + Anti-Pollutant Spray, an elegant mist that refreshes and purifies hair<br />

from pollutants, And Palm Reader Antiseptic Hand Sanitizer is also always useful, especially for those of use<br />

who work out of the home and frequent public places.<br />


Michael Haase again wraps it up beautifully, saying, “It’s a must today, when everyone is looking for the next best deal<br />

when it comes to hair. It’s necessary to communicate that quality of any kind is not related to discount or reduced<br />

pricing. It must be understood: you study, you work hard, and you love what you do. So teach them the difference.<br />

Those of us who understand the luxury of being successful must help these people instead of selling them. Only then<br />

will you be a part of an elite society of professional hairdressers. It’s a beautiful thing and it works for me.”<br />

retail<br />


Sam the Man<br />

in Education<br />

Sam Villa, Co-Founder and Chief Creative Officer of Sam<br />

Villa and Global Artistic Ambassador for Redken, nabbed<br />

the <strong>2021</strong> NAHA Educator of the year... here’s why.<br />

He continued to provide quality free live education through the darkest days of the pandemic, and<br />

even doubled down and put together a team of ambassadors to diversify educational offerings. “I think<br />

many stylists had to disconnect in order to reconnect,” says Villa. “We all learned so much, sharing this<br />

new knowledge and providing others with a platform to share is literally what kept me going.” Indeed,<br />

the Sam Villa team embraces interaction and connection, all while focusing on teaching techniques<br />

and skills that are usable behind the chair. “Communication builds wealth. The stylists that become<br />

educators at the chair, will win the game, and we can help them develop those skills.” he adds. Indeed,<br />

the Sam Villa company was one of the first to offer weekly live education for free, including “Mannequin<br />

Mondays,” “Transformation Tuesdays,” “Wellness Wednesdays” and “Instagram Live” on Thursdays on<br />

Facebook, YouTube and Instagram. They also featured guest artists (Vernon Francois, Larisa Love, Ira<br />

Pope Sage, Tippi Shorter...) at their monthly “The Show Must Go On,” and participated in digital trade<br />

events like Salon Centric and ISSE. Read on for more about Sam's commitment to the industry.<br />

“The future of education is a hybrid<br />

model...live digital, virtual and in<br />

person teaching will all coexist. In<br />

person classes will offer virtual tickets<br />

and more multi-brand collaborations<br />

will form, all in the name of education.”<br />

– Sam Villa<br />

86 education

Sam Villa has a reputation for his<br />

very personal philosophy and sharing<br />

many of his simple yet profound<br />

“golden nuggets”. He is convinced that,<br />

“The important thing to remember<br />

is, we must never cease to learn –<br />

an investment in education is an<br />

investment in your future!”<br />

Multi-Branded Collaborations<br />

Just one more example of “Villa-vision” and certainly more to come. When Sam called on<br />

Candy Shaw, owner of Jamison Shaw Hairdressers and creator/founder of Sunlights Balayage,<br />

to help raise money for those in need when the pandemic hit, she said “yes”. In return, Villa<br />

wanted to repay her kindness by teaching a class for her team. His first in-person class since<br />

the pandemic hit. “I want to offer my team superior education, Sam is the top of the top, he’s<br />

the master,” says Shaw. “I’ve been using lots of tips and techniques I learned from him and<br />

love walking around the salon seeing my staff integrating these new ideas at the chair too.<br />

Our motto is, “What good is it on Sunday if you don’t use it on Tuesday!!”

Effortless<br />

luxury<br />

Part of delivering a luxurious experience is making it look<br />

effortless. Thanks to thoughtful salon design, owner of The<br />

Vault by Nicole Strachan, has succeeded in her mission.<br />

Photographer: Christina Saburro Photography<br />

The Vault by Nicole Strachan, is in the heart of Fairfield County (New Canaan, Connecticut), in an upscale community that is used to only the finest of everything.<br />

So, when Nicole set out to design her salon, she had to make sure that her clients would be poised to experience luxury unlike any other as soon as they crossed the<br />

threshold, if not sooner. Indeed, Strachan decided to get rid of the things that interrupt a lavish experience and highlight the things that wow, heal, and pamper.<br />

There is no frantic receptionist answering phones… no mismanaged appointment times. From the get-go, stylists are clear on the skill, time and tools needed to<br />

meet, and even exceed, expectations and guests are always at the center of a meticulously planned, personalized, lux experience.

A theme of illuminate circles, the perfect shape, runs<br />

throughout this salon with an otherwise start minimalist<br />

design. Strachan is also specializes in extensions!<br />

“My inspiration was the old school barber/salon community, where people would come to socialize and connect, mixed<br />

with a chic, vintage, Vegas vibe where everything is taken care of for you,” explains Strachan. Indeed, the reception area is<br />

dominated by a plush sofa and the round shapes of coffee tables illuminated by a chandelier of concentric circles, almost<br />

an invitation to the client to relax and “center”, focusing on her- or himself before indulging. The open floor space evokes<br />

the ambience of a forum for socializing and exchange. Following an in-depth, preliminary consultation, each stylist<br />

interfaces directly with their guest, which cultivates a personalized concierge type of experience. Moreover, a luxury blow<br />

out with a Freestylist Support System is included with all services. It’s a wow design factor, something new and cool, that<br />

looks expensive and fancy, and that no other salon in the area has. “Each service is mapped out prior to the appointment,<br />

each party is 100% clear on all expectations of time, results, products and tools. That’s what allows us to go above and<br />

beyond delivering a luxury experience, while making it look effortless,” adds Strachan.<br />

design<br />


Who Will Take Gold?<br />

Join us for the Global Creative Awards on October 3 <strong>2021</strong><br />

at the Kao Salon Virtual Experience<br />

For stylists from all over the world, the Global Creative Awards offer the chance to show off<br />

their full creativity - without limits. The Global Creative Awards are an opportunity for stylists<br />

to create their own, unique hair look, showcasing their innovative skills and full creative vision.<br />

“We especially believe that the moment has come for us to show the world what true creatives<br />

can really achieve and that nothing can stop their creativity,” said John Moroney, Global<br />

Creative Director.<br />

The Global Creative Awards take place on Sunday, October 3rd at 6 pm (CET). They are part<br />

of the Kao Salon Virtual Experience, which takes place for 48 hours on October 3-4th. Over 30<br />

different artists will share the best in technical and artistic education in colour, cutting and<br />

styling, including a special couture collection by Angelo Seminara.<br />

In <strong>2021</strong>, the virtual event is open for everyone! Don’t miss being a part of the creativity and<br />

community of Kao Salon, the home of the Goldwell, KMS, Oribe and Varis brands.<br />



Register now: www.kaosalondivision.com/virtualexperience<br />


New Talent Colorist of the year<br />


Christiana Fuglsang<br />


Tanja Ranacher<br />

CANADA<br />

Iris Garcia<br />

CHINA<br />

Chloe Ng<br />


Libuše Bartesová<br />


Lena Kuehn<br />

POLAND<br />

Krystian Klimczak<br />


Caroline Hjort Larsen<br />


Angus Lai<br />


Teodora Narcisa Miron<br />


Jadviga Muratsjova<br />

ITALY<br />

Emanuele Toscano<br />


Tiong Shu Teng, Steven<br />


Inka-Maria Sané<br />


Britt Sturing<br />


Mia Crous<br />

New Talent Colorist of the year<br />

SPAIN<br />

Asunción Torres Valero<br />


Samuela Hajdaraj<br />

TAIWAN<br />

Harley Liu<br />

UK<br />

Katie Drury<br />


Evgen Bukhtiyarov<br />

<strong>USA</strong><br />

Alexx Thompson

Men’s Hairstylist of the year<br />

Men’s Hairstylist of the year<br />


Renat Murzahaleiev<br />

UK<br />

Lydia Wolfe / Jack Meade<br />

RUSSIA<br />

Rustam Mirasov<br />


Harri Åkerberg<br />

UK<br />

Izaak Brading<br />

www.kaosalondivision.com/virtualexperience<br />


Tanja Ranacher

Avant Garde Stylist of the year<br />


Sean Chiu<br />

TAIWAN<br />

Shi-Han Zhou<br />


Marcela Blechová<br />

NORWAY<br />

Svetlana Jouini<br />


Abbie Jackson<br />


Tom Yek Teng Siong<br />

Avant Garde Stylist of the year<br />

Join us for<br />

the Global<br />

Creative Awards<br />

on October<br />

3 <strong>2021</strong><br />

at the Kao<br />

Salon Virtual<br />


Editorial Colorist of the year<br />

RUSSIA<br />

Svetlana Zaytseva<br />

<strong>USA</strong><br />

Carlos Alvarez<br />

Editorial Colorist of the year<br />

UK<br />

Casey Coleman<br />

UK<br />

Emma Jones

Salon Team of the year<br />


Hairstudio Infinity<br />

TAIWAN<br />

K-Hans<br />

UK<br />

New Wave Hair<br />

CHINA<br />

Mainstage Hairdressing<br />


Starlight Salon<br />




Salon Team of the year<br />


Re:connecting<br />

This type of business<br />

model is highly<br />

necessary in our postlockdown<br />

era because<br />

guests are expecting:<br />

safety, comfort, added<br />

value and appreciation<br />

for their loyalty.<br />

fter an inspiring class on<br />

new program from L’Oréal<br />

Professionnel called “Salon<br />

Emotion.” Randy Currie was<br />

really excited to explore the<br />

concept much further.<br />

Then, later in 2019,<br />

when the opportunity arose to<br />

open a salon and spa in the iconic<br />

DuPont Building in Wilmington,<br />

Delaware, the same building<br />

that houses the world famous<br />

Hotel DU PONT, he took the<br />

decision to create the ultimate<br />

“Guest Journey”.<br />

He began working closely with all<br />

the staff at L'Oreal PPD <strong>USA</strong>, as<br />

well as with Antonio Martinez<br />

Rumbo and with architect Guido<br />

Matta, who had worked on<br />

previous Salon Emotion projects<br />

in Milan and Barcelona.<br />

Demolition had just started when<br />

the world started to shut down in<br />

March 2020 for the Covid-19<br />

pandemic. Needless to say, Currie<br />

was concerned about his team of<br />

over 120 people, four current<br />

salons/spas, and each of their<br />

guests. In the meantime, the<br />

company responsible for the<br />

construction, equipment and<br />

every detail to complete the<br />

project was working feverishly to<br />

stick with the schedule, further<br />

hindered by the fact that the<br />

salon equipment and lighting<br />

were coming from Italy. The<br />

project was completed and Currie<br />

Hair, Skin and Nails in the<br />

DuPont Building, opened January<br />

20th, <strong>2021</strong>, setting a high<br />

standard in health care policies to<br />

keep guests and the team safe,<br />

including plexiglass dividers and<br />

Totem UV devices that use<br />

infrared and ultraviolet rays to<br />

eliminate bacteria, viruses, fungi,<br />

spores, mold and mites.<br />


Currie sums up the approach<br />

saying, “Salon Emotion is all<br />

about connection: creating a<br />

“With intentional technology and<br />

elevated design, Salon Emotion<br />

changes the way we, and the guest,<br />

view the beauty industry. It<br />

provides the guest with an<br />

unparalleled experience, inspires<br />

the team to elevate their skills/<br />

presentation and enhances the<br />

brand’s reputation and influence.”<br />

Randy Currie, owner of Currie<br />

Hair, Skin, and Nails

meaningful interaction with the<br />

guest from start to finish.” Then<br />

explains, Salon Emotions creates<br />

those ‘pathways’ for guests to feel<br />

appreciated, safe, valued and<br />

special. Their experience at a<br />

Salon Emotions salon/spa is<br />

unlike any they’ve had before,<br />

because it elevated beyond<br />

providing amazing beauty<br />

services to providing a complete<br />

self-care and wellness journey.”<br />

Beyond this personal connection,<br />

Currie Hair, Skin and Nails loves<br />

to incorporate new technology<br />

whenever possible to keep clients<br />

informed. “We want our guests to<br />

always have the best in customer<br />

services, services and products,<br />

so we utilize all forms of social<br />

media and digital marketing, all<br />

locations have televisions showing<br />

custom content continuously for<br />

guests to engage with and view<br />

while in our locations. Guests are<br />

intrigued and delighted by the<br />

content L’Oréal provides and our<br />

ability to create our own custom<br />

advertising specifically designed<br />

to highlight our services and<br />

team. These additives create a<br />

more interactive experience for<br />

the guest and elevate the time<br />

they spend in the salon.”<br />

And in terms of ROI?<br />

Currie boasts, “‘Delaware Today’,<br />

our state’s premier magazine and<br />

website chose us as ‘Editor’s<br />

Choice for Best Spa Experience’<br />

for <strong>2021</strong>!”<br />

The Salon Emotion synergy<br />

and attention to detail motivates<br />

the team to be their very best<br />

“Begin with a cup of<br />

herbal tea alongside<br />

the living wall, then<br />

relax into one of<br />

several spa treatments,<br />

including a deep-tissue<br />

massage, hydrating<br />

facial and infrared<br />

sauna—said to soothe<br />

everything from stress<br />

to tired skin. Even a<br />

color and cut gets a<br />

boost when you add<br />

on an aromatherapy<br />

steam – 15 minutes of<br />

pure bliss as essential<br />

oils repair your scalp<br />

and your mood.”<br />

Review by “Delaware<br />

Today”<br />

business<br />



www.nagrom.it<br />

We’re looking for distributors on national territory<br />


For ultra high-magnitude<br />

lift and more, Goldwell’s<br />

newest LightDimensions<br />

products can take<br />

you there.<br />

S<br />

tylist and educator Rebecca<br />

Heile does not shy away<br />

from bright blondes and<br />

bold colors, so she must be<br />

a connoisseur of lift. She’s<br />

loving the newest Oxycur<br />

Platin lightener from Goldwell, which<br />

delivers the line’s most powerful<br />

lifting perfor-mance at lightning<br />

speed. “With Oxycur Platin, I can<br />

lift hair to a very light blonde in a<br />

time-efficient way and without a<br />

second application,” says Heile.<br />

This multi-purpose lightener is<br />

ideal for your brightest looks and,<br />

as always, Goldwell’s signature<br />

BondPro+ technology not only<br />

protects the hair, but actually<br />

enhances the natural hair structure.<br />

“Oxycur Platin has always been a<br />

go-to lightener for lightening<br />

services,” Heile adds. “Now with its<br />

ability to lift nine levels and its<br />

creamier viscosity, I’m using it for<br />

all-over blonding, regrowth applica-<br />

tions, and certainly for balayage and<br />

fast face frame blondes.”<br />

For fast and flexible semi-permanent<br />

toning, Goldwell’s new Soft Color<br />

eliminates unwanted tones and<br />

creates stunning high-intensity<br />

results in just five minutes, in-salon<br />

or at home. The cool results last up<br />

to eight shampoos, and integrated<br />

IntraLipid Technology replenishes<br />

lost lipids for a shiny, super-smooth<br />

look and feel.<br />

Heile loves that Soft Color not only<br />

creates a crystal clear tone, but also<br />

balances hair condition, wliminating<br />

the possibility of over-toned hair<br />

and ensuring that tonality adheres<br />

evenly to the hair.<br />

“Soft Color is also amazing at home<br />

as a maintenance product” says<br />

Heile. “It maintains strength and<br />

beautiful tonality of color with no<br />

unwanted yellow returning in<br />

between salon color appointments.”<br />

On trend<br />

for fall<br />

“Fall doesn’t mean blondes need to go darker, but after summer, blondes need lift<br />

and tone,” says Heile. “The trend this fall is cool blondes that are bright, light and<br />

super healthy. Oxycur Platin is perfect to help adjust blonde regrowth and to paint<br />

in those perfect face frames light enough to create cooler more toned finishes.<br />

It creates the cleanest blonde canvas upon which to build cooler color shades.<br />

products<br />


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ABS<br />

is FUNN!<br />

Registration<br />

Come and see the<br />

latest in education, the<br />

hottest trends, and the<br />

opportunity to discover<br />

and try what’s new in<br />

the beauty industry.<br />

merica’s Beauty Show is a<br />

non-profit event focused<br />

on serving licensed<br />

beauty professionals.<br />

It has been owned by<br />

Cosmetologists<br />

Chicago, a nonprofit<br />

association, for the last 112<br />

years. America’s Beauty Show is<br />

known for education, innovation,<br />

community, shopping, and fun!<br />

It is a treasure within the<br />

professional beauty industry and is<br />

evolving to be relevant for both<br />

attendees and brand partners.<br />

The 2022 America’s Beauty Show<br />

will be held April 9-11 at the<br />

Donald E. Stephens Convention<br />

Center in Rosemont, IL. It is an<br />

in-person, immersive experience<br />

organized to provide a space for<br />

our industry to: Flourish, Unite,<br />

Network, and Navigate. FUNN is<br />

our WHY, and you’re more than<br />

welcome in our FUNN house!<br />

ABS 2022 offers an unprecedented<br />

lineup of education to feed your<br />

is now<br />

open! Now’s the time<br />

to secure you place at:<br />

americasbeautyshow.com<br />

Come Flourish, Unite,<br />

Network, and Navigate<br />

the beauty industry<br />

we all love!<br />

artistic soul. It’s the place where<br />

cosmetologists, colorists, nail pros<br />

and estheticians can focus on<br />

improving their craft and propelling<br />

their careers. Each year the “who’s<br />

who” and the “who’s new” of the<br />

industry comes together for a 3-day<br />

weekend of hairdressing magic.<br />

It’s where you go to see what’s new,<br />

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yourself into the gold-standard<br />

of beauty with beauty.<br />

The 2022 ABS Global Image<br />

Awards, an incredible international<br />

photo competition that fuels<br />

intense creativity and passion for<br />

hairdressers, colorists, salon teams<br />

and students will be highlighted<br />

at ABS and the winners of this<br />

world-wide photo competition will<br />

be recognized during the show.<br />

events<br />


“Create<br />

your way”<br />

Iconic barbering brand<br />

Andis ® Company enters a<br />

new era with rebranding<br />

focused on empowering<br />

Creators.<br />

ndis® Company introduces its<br />

new positioning as a lifestyle<br />

brand that empowers<br />

creativity from within.<br />

The organization plans<br />

to use unique visual storytelling to<br />

highlight those at the center of<br />

their business – the creators. Andis<br />

believes creativity makes the world<br />

a better place and takes pride in<br />

developing tools and educational<br />

resources that help everyone create<br />

their way. For Andis, creators can<br />

be internationally-renowned artists<br />

perfecting their next viral hair<br />

design, ranchers getting ready to<br />

show cattle, pet parents touching<br />

up their furry friends between<br />

grooming appointments, or people<br />

cutting hair at home.<br />

“Our new brand identity celebrates<br />

a new generation of creators,” said<br />

Angie Vlasaty Peterson, Andis<br />

Company’s Director of Branding.<br />

“The stories of customers using our<br />

tools to express their creativity has<br />

always been our motivation to<br />

innovate, and we are excited to<br />

showcase their inspiration and<br />

passion with our new look. What<br />

matters most is the artistic journey<br />

our users embark upon with their<br />

Andis tools – creating in the<br />

manner they prefer – an idea<br />

central to our new tagline, “Create<br />

Your Way.” The Andis® Company<br />

brand intends to woo an all-new<br />

generation of creators, young and<br />

old, who know Andis Company<br />

will help them take their ideas to<br />

the next level and their dreams to<br />

new heights through tools, education<br />

platforms, or the Andis Foundation.<br />

Moreover, for the upcoming<br />

100-year anniversary Andis®<br />

Company will be bringing to<br />

market unique tools to celebrate.<br />

Not throwback retro editions, but<br />

a celebration of the future to<br />

showcase an ongoing commitment<br />

to innovation!<br />

Andis is committed to<br />

empowering their customers<br />

to bring their unique vision to<br />

life with tools that enable artists<br />

and creators to fully realize<br />

their creativity, which will look<br />

different for every person.<br />

rebrandinug<br />


Oribe’s<br />

Scents of Place<br />

Luxurious, distinctive<br />

and beautifully<br />

crafted, fragrances<br />

like Côte d’Azur,<br />

Desertland, and Valley<br />

of Flowers could only<br />

come from Oribe.<br />

F<br />

ragrance has always been<br />

an essential part of the<br />

Oribe heritage. When<br />

the hair care brand<br />

launched in 2008, it was<br />

one of the first to feature<br />

its own fine fragrance,<br />

Côte d’Azur, that ran throughout<br />

the entire line of products.<br />

This seductive and effervescently<br />

fresh scent — a mixture of citrusy<br />

Calabrian bergamot, white<br />

butterfly jasmine (la mariposa<br />

blanca, the Cuban national flower,<br />

a nod to co-founder Oribe<br />

Canales’ heritage) and sandalwood<br />

Together, Côte d’Azur,<br />

Desertland and Valley<br />

of Flowers are a trio of<br />

gender-neutral scents<br />

for the ultimate modern<br />

fragrance wardrobe.<br />

— was created to evoke the heat<br />

and glamour of the French<br />

Riviera. This Oribe signature scent<br />

was so popular that it launched as<br />

its own eau de parfum in 2014.<br />

Now, the brand is evolving, adding<br />

two new fragrances and a new<br />

packaging design.<br />

Desertland and Valley of Flowers<br />

were, like Côte d’Azur, crafted to<br />

evoke a sense of place that<br />

transports the wearer to the<br />

dreamlike destinations that gave<br />

rise to each. Inspired by a trip to<br />

Marfa, Texas, taken by Oribe’s<br />

President and Co-founder Daniel<br />

Kaner, Desertland evokes the<br />

vastness and tranquility of a<br />

blooming desert with notes of<br />

juniper berries, desert wildflowers<br />

and Texas cedarwood, tying back<br />

to Côte d’Azur with warm<br />

sandalwood. Valley of Flowers is a<br />

bold, modern floral, reminiscent<br />

of an endless field of flowers in<br />

bloom. With its heart of freshly<br />

harvested Bulgarian rose,<br />

it includes peony petals, violet and<br />

amber, as well as bright citrus and<br />

sandalwood. The new packaging<br />

speaks to Oribe’s dedication to<br />

craftsmanship. The faceted glass<br />

bottles are handmade by the fabled<br />

French house that launched<br />

Chanel No. 5, and the marbled<br />

resin caps are crafted by a small<br />

French manufacturer that makes<br />

accessories for luxury fashion<br />

houses. Nothing less would do!

Estetica n. 3/<strong>2021</strong><br />

ad index<br />

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AHS 2/102<br />

www.alternativehair.org<br />


www.americasbeautyshow.com<br />

ANDIS<br />

www.andis.com<br />

OBC/103<br />

BEAUTY ASIA 2022 7<br />

www.beautyasia.com.sg<br />

COSMOPROF 2022 4-5<br />

www.cosmoprof.com<br />


www.dancoly.fr<br />


www.goldwell.com<br />

IFC/90-95/99<br />

IHA 6<br />

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www.salonemotion.com<br />

NAGROM 98<br />

www.nagrom.it<br />

OMC 18-19<br />

www.omchairworld.com<br />

ORIBE<br />

www.oribe.com<br />

FC/104<br />

The “Elemental Chlorine Free”<br />

mark certifies that the cellulose<br />

used for the production of the<br />

paper has been bleached without<br />

the use of chlorine dioxide<br />

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recyclable material, since the<br />

cellulose it contains can undergo<br />

repeated processing cycles<br />

The “Green Paper” mark is<br />

synonymous with quality and<br />

respect for the environment<br />

PRINTED IN ITALY BY Tipo Stampa srl<br />

Estetica <strong>USA</strong> “ISSN 2239-7213” (USPS # 12220) is published quarterly for $ 49.00 per year by EDIZIONI ESAV SRL- Via Cavour 50, 10123 Torino.<br />

Distributed in the <strong>USA</strong> by Tri State <strong>Magazine</strong> NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474 POSTMASTER: Send address changes to Estetica <strong>USA</strong> c/o Tri State<br />

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Registration n. 435 of 7.4.49, Turin Law Court. All rights reserved. Reproduction in whole or in part of texts or photography is prohibited.<br />

Manuscripts, photographs and art are selected at the discretion of the publi sher free of charge (advertising exclu ded). Whether published or not, no<br />

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which must not therefore be offered for publication to other magazines in the hairdressing trade or industry.<br />

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