lipanj-srpanj eng

Dean of the Faculty of Economics & Business prof. Jurica Pavičić,
Ph.D., during June, presented the students with the Special Dean's
Awards and letters of gratitude for participation in the projects.
These are awards that are traditionally presented as part of the celebration
of Faculty Day but were postponed due to the epidemiological
situation. The awards ceremonies were held from June 15 to 17,
2021 under customized conditions, and the winners are:
Special Dean's Award
Members of the Financial Club for project Consulting Day - The Art of
M&A: Lucija Benko, Hana Beraković, Karlo Krstanović, Franko Majdak,
Ariana Martek, Bruno Nagradić, Ante Obradović, and Bruno
Šegović
Letters of gratitude:
‣ For the participation in the Entrepreneurial Academy project:
Karla Ćurlić, Ivana Kos, Luka Gregurić, Stipe Petrović,
Dominik Piršić, Hrvoje Plukavec, and Saša Stipić
Members of the Croatian Student Association - organizing team of
the project Drive-in Cinema 2020: Jure Beus, Lara Boljanović Rojka,
Marcela Buovac, Davor Cota, Maša Konenko, and Ema Štrbac
2

‣ For the participation in the Homo Economicus project– And
what's your next step?: Sara Zrinski, Matija Fabičević, Patricija
Vrhovski, Tibor Nemet, Pavle Hukavec, Anamarija Mađer,
Ante Zvonimir Tustonjić, Ivan Jurić, and Lovro Ibriks
‣ For the participation in the co-authorship of the book Enterprise
Risk Management: Theory and Practice with Selected Case
Studies of Multinational Companies: Domagoj Mataić, Branimir
Prelec, Arjeton Smakići, Damir Žitko, Ivan Dobra, Ivan
Dominik Hüverth, Ivka Bernatović, Mirta Domitrović, Vita
Grozdanić, Nino Ivanov, Mislav Paić-Karega, Petar Tolić,
Zvonimir Užnik, Mia Rakarić, Marta Nimac, Marta Kralj,
Matija Čemerin, Matej Kupres, Marin Kalac, and Mihovil Arh
‣ For the participation in the LearnToInvest project: Ivan Antunović,
Domenika Brkić, Erna Kukovec, Dea Majetić, Marta
Majsec, Lucija Mandić, Kristijan Margetić, Fabijan Ravlić,
Marta Tušek, and Mirjana Zrinušić
‣ For the achievements in sports and contribution to promotion
of the Faculty of Economics and Business of the University
of Zagreb: Blaženka Rezo, Ivan Nakić-Vojnović, Gabriela
Gaiser, Petra Lerotić, and Neven Zonjić
3

Members of the Financial Club: “When we look back, we see the
great enthusiasm with which we have entered the organization of the
project, even greater strain and effort we invested and ultimately a
handful of great impressions of the audience and guests, new
knowledge and fond memories. Thanks to the Faculty of Economics &
Business for recognizing all of the above-mentioned and reward us
with this recognition."
the other students that perseverance pays off and that you just need
to believe in yourself, and your work and it will be rewarded at some
point."
The organizing team of the Drive-in cinema project: “The Special
Dean's Award for us means a kind of recognition for the work
and efforts we invest in improving the academic community. As volunteers,
we were not motivated by money but by the true sense of
community we build within the association, as well as by the satisfaction
with our work by other students and the general audience.
Therefore, we are always glad when our projects are recognized by
the parent faculty. Also, we are happy that with this we can show to
Homo Economicus project organizing team - And what is your
next step?: “This kind of recognition is of great importance for our
diligent members, especially the new ones. The letter of appreciation
for participation bestowed by the Dean for us represents the validation
of our efforts and work. It also presents the support of the Faculty
to this, encourages us to persevere in the constant improvement of
our work and to continue to create creative content to provide our
students with the best of the formal and informal education.”
Students co-authors of the book Enterprise Risk Management:
“To most students, this was an opportunity to participate in writing a
very detailed analysis that required the development of not only research
but also communication skills so that all elements of a company’s
analysis could be combined into one consistent high-quality unit.
Professor Miloš Sprčić was very thorough in reviewing the analyzes
and gave guidelines that helped students to bring their work to a
highly professional level, which led to the development of not only
another student project but also real research papers worth publishing.
Despite the environment in which it was much more difficult to
organize the project, the students succeeded in this plan with their
determination and perseverance to create the best possible works. We
4

would like to express our great gratitude to Professor Danijela Miloš
Sprčić because without her excellent mentorship and dedication for
publishing papers and textbooks, all this would not be possible, and
that goes for all other employees who participated in editing and
publishing our papers. We would like also to thank the Dean of the
Faculty of Economics & Business, Professor Jurica Pavičić, who on
behalf of the Faculty decided to support us in publishing the textbook.
It is a great honor to receive recognition for our efforts in the form of
the Dean's letter of appreciation."
Blaženka Rezo: "It is a great honor and pleasure for me to be one of
the students who decided to dedicate their time to sports and contribute
to raising the Faculty of Economics & Business in Zagreb to the
higher level. It was a wonderful experience to be a part of the sports
community at the faculty that gave me new acquaintances, new challenges
and completed my life with happy moments that I will always
remember. Thanks to everyone who was and will be a part of that
great story. Special thanks to the Faculty for appreciating and recognizing
the efforts of all students who are part of the sports world of
our faculty."
The ninth student competition in the presentation in English and
German of 1st-year students of the Faculty of Economics & Business
in Zagreb - ORGANIZE YOUR TALK - was held online from June 4 to
14, 2021. The first seven years students were presenting to their
colleagues and the jury in lecture halls and last year and this year in
front of the cameras of their computers and cell phones.
The presentations cover topics from economic and social life, with
the goals, achievements, and policies of the European Union having
a prominent place. Less than 5% of all freshmen who were preparing
and holding presentations on professional topics in a foreign language
reach the finals.
The multi-annual project of the Department of Business Foreign
5

Languages of the FEBZG has been realized again in cooperation with
the Representation of the European Commission in the Republic of
Croatia and the European Documentation Center of the Library and
Documentation Center of the FEBZG.
All partners, the Representation of the European Commission, and
partners from the economic sector EY, Adecco, Kaufland, awarded
students valuable prizes - a visit to the European Commission in
Brussels, professional training, gift packages, and the best team
received the right to free enrollment in the course of choice in English
within the BDiB program at the Faculty of Economics & Business
- Zagreb.
At the online awards ceremony, students Marko Blažević, a member
of the winning team in the presentation in English and Patricia
Špičić, a member of the winning team in the presentation in German,
emphasized the will and desire to work of all their colleagues
and teacher mentors in working with students. On behalf of jury
members, Prof. Dubravka Sinčić Ćorić, Ph.D., from the Marketing
Department of FEBZG pointed out not only the quality of the
presentation but also the seriousness and topicality, and complexity
of the selected topics. Vice Dean for International Cooperation and
Projects Assoc. Prof. Kosjenka Dumančić, Ph.D., praised the courage
and enthusiasm of the students who spent their first year of study in
an online environment this year and the hope that next year we will
be in the halls of the faculty.
Presentations are available on the website https://oyt.net.efzg.hr
PRESENTATIONS IN ENGLISH
1 st place according to the decision of the jury and the winners by
the choice of audience:
3 rd place: Valentina Buršić, Nika Čebohin, Barbara Medved, Valeria
Francesca Plaia: FAST FASHION
Klara Blažević, Marko Blažević, Stjepan Škara, Mia Štrelov: IN THE
RING WITH CONSUMER INJUSTICE
2 nd place: Martina Vuković, Nika Žerjavić, Anita Žeželj, Lana Živković:
GENDER INEQUALITY IN THE EU
PRESENTATIONS IN GERMAN
1 st place: Ante Gaćina, Patricia Špičić, Andrea Tomić: DIGITAL-
ISIERUNGSGRAD DER EU
6

Expert jury for presentations in English:
1) Mr. Denis Redžepagić, Deputy Head of the Department for Political
Reporting and Analysis, Representation of the European
Commission in the Republic of Croatia
2) Ms. Ines Horvat, Head of Human Resources, EY
3) Prof. Dubravka Sinčić Ćorić, Ph.D., Department of Marketing,
FEBZG
4) Prof. Ivan Strugar, Ph.D., Department of Informatics, FEBZG
5) Ms. Cherlene Brand, Caledonian University, Glasgow, United
Kingdom
6) Ms. Gorana Duplančić Rogošić, MSc., Department of Business
Foreign Languages and Physical & Health Education, Faculty of
Economics, University of Split
7) Ms. Marija Šimunović, European Documentation Center of the
Library and Documentation Center, FEBZG
8) Ms. Željka Lisec Jelić (FEBZG alumni), Senior Associate in Assurance,
PwC Croatia
9) Klara Čelan, one of the winners of the 8th competition Organize
Your Talk (2020)
Expert jury for presentations in German:
1) Ms. Renata Banović Lonjak, Head of Selection / TL Recruiting
service, Kaufland Hrvatska k.d.
2) Ms. Zrinka Brnić Zavialov, advisor for selection and development
of candidates, Adecco Hrvatska d.o.o.
3) Ms. Snježana Kereković, senior lecturer at the Faculty of Mechanical
Engineering and Naval Architecture, University of Zagreb
After intensive work on eight different courses throughout the last
academic year, on May 28, 2021, the three best groups of students of
the Specialist Professional Graduate Study of Digital Marketing at
the Faculty of Economics & Business - Zagreb presented their solutions
to the client - theater Luda kuća as well as project partners.
The task was to devise a comprehensive digital marketing plan that
includes web optimization, a client communication plan on social
media, and a digital advertising strategy on social media and search
engines based on research and analysis conducted in the first semester.
A total of 64 students in 14 groups participated in the project,
and Sara Drešar, Ivana Kontin, Bruno Kruljac, and Petra Merle gathered
in a team called Pibs, Chips & Videoclips won by offering the
most complete and concrete solution.
our backs for further education and growth in the field of digital
marketing. We are grateful to our professors, external associates,
and the study for the opportunity and we would like to congratulate
our other colleagues on their success ", stated Sara, Ivana, Bruno,
and Petra.
Two other teams that entered the finals according to the decision of
“We are extremely satisfied with the results of the integrated project
and the knowledge and skills we have acquired through learning and
applying the material on a practical example. This victory is wind in
7

the heads of the study also presented their ideas: the group Loco'Clock
(Viktoria Krapić, Lea Legin, Valentina Lepušić, Željka
Mudrinić, and Nikolina Rodić) which won second place, and the
group Zumići (Ružica Duvnjak, Kristina Hodak, Ana Krce-Ivančić,
Petra Marković, and Lucija Zebić) who won third place.
The winners and the final ranking of the groups were decided by an
expert jury consisting of Mr. Rene Bitorajac and Dina Tudor as representatives
of the Luda kuća Theater and the teachers of the study of
Digital Marketing, Assoc. Prof. Sandra Horvat, Ph.D., Assist. Prof.
Morana Fudurić, Ph.D., and Assoc. Prof. Vatroslav Škare, Ph.D., from
the Faculty of Economics & Business - Zagreb. The organizers pointed
out that the criteria by which they chose the best ideas and
presentations include: the quality of analysis and critical thinking,
the quality of strategic recommendations, innovation, and applicability
of solutions in practice.
“With the integrated project, we connected all compulsory courses of
the first year of study and enabled students to understand the entire
process of digital marketing through application in practice. This is a
novelty not only at the level of our study but also of the entire faculty,
which means that we have proceeded with continuous innovations
in teaching.", said Assoc. Prof. Vatroslav Škare, Ph.D., one of
the study leaders.
The special feature of this project as well as cooperation is the high
degree of involvement and support those students have from professors
from the Department of Marketing at the Faculty of Economics
& Business - Zagreb, but also experts from practice. Namely, the
students were guided and advised through all phases of the project
by external associates from renowned digital agencies and organizations
such as Degordian, Saatchi & Saatchi, Martian & Machine,
Resonate, Bornfight, and T-Hrvatski Telekom, which additionally
ensures top-quality education and experience for students, but also
high-quality solutions for Luda kuća as a client. In addition to the
practical knowledge that students will gain with this project, the
quality of the project was also recognized by Zagrebačka banka, a
long-term partner of Luda kuća, which also provided financial
awards to the best student groups.
"Congratulations to all students who have shown great creativity and
innovation in their work. For us at Zaba, the goal is to encourage
such talented and creative young people, through such and similar
projects that reward their excellence. Only by investing in education
and giving opportunities to young people can we all progress together
and be an even better society. Since I come from the world of marketing,
I am especially glad to see the fresh ideas of the generation to
come and for which digital media is already part of the DNA. And we
can certainly learn a lot from them, so let's all give them a chance to
show us what they know, " said Ms. Nikolina Zečić, Director of Customer
Experience Management, Marketing and Identity and Communication
at Zagrebačka banka.
Mr. Rene Bitorajac, director and artistic director of the Luda kuća
theater, said that he was very satisfied with the results and efforts
that students, professors, and external associates of the Digital Marketing
study invested in this project: “This is a very challenging year
for us in several different segments. We strive to respond to all these
challenges in the best possible way, while ensuring our future and
further growth when, finally, we return to normal. We are extremely
satisfied with this cooperation and the new friendship with the Faculty
of Economics & Busines, and we are turning to the concretization
of cooperation with students in the application of the proposed
solutions and activities."
8

During June and July 2021, 50 ceremonial promotions of students were held at
the Faculty of Economics & Business. Promotions were held in small groups
and in accordance with epidemiological measures.
A total of 701 Masters of Economics, 18 university bachelors, 245 professional
bachelors, 125 professional specialists, 1 professional candidate and 8 graduate
economists and 63 university specialists were promoted.
On June 17, 2021, at the Faculty of Economics & Business, was presented
the monograph Intellectual Capital - 30 Years of Theory and
Practice in the World and in Croatia, edited by Prof. Marko Kolaković,
Ph.D., and Assist. Prof. Petra Miševića, Ph.D. The assembled were
greeted by Prof. Jurica Pavičić, Ph.D., Dean of the Faculty of Economics
& Business, and in addition to the editors, Prof. Darko Tipurić,
Ph.D.
management in Croatia, this monograph is extremely relevant given
contemporary challenges: globalization, turbulent economic cycles,
technological progress and innovation, and the exceptional importance
of knowledge and intangible assets today.
This scientific monograph is a major work that summarizes domestic
scientific achievements during 30 years of studying this still extremely
current topic. The authors in this work, each from their field
of study, survey the changes that have occurred in the New Economy
and their reflections on economic theory and economic practice. By
the quality selection of topics, from theoretical postulates to the
concept of intellectual capital, description of measurement methods
and management models, presentation of legal-analytical frameworks,
and finally examples of good practice in intellectual capital
9

Regarding the centenary of the Faculty of Economics & Business -
Zagreb, and in memory of his great uncle Prof. Eugen Sladović, Ph.D.,
the first dean (and later rector) of the Higher School of Economics and
Commerce, the predecessor of the Faculty of Economics and Business,
academic painter Ms. Karina Sladović painted his portrait and donated
it to our faculty on June 17, 2021. On that occasion, Dean Prof.
Jurica Pavičić thanked her for the portrait and handed her an official
Certificate of Appreciation from the Faculty of Economics & Business
- Zagreb.
About Professor Sladović, please, read more in the History Corner
section.
At the Assembly of the Zagreb Library Association on June 11, 2021,
Marija Šimunović, senior librarian of the Library and Documentation
Center, received the Golden Charter Award of the ZLA for achievements
in librarianship and professional promotion, and for special
efforts in promoting the written word in libraries and cooperation
with librarians. in the area of the City of Zagreb and Zagreb County.
This valuable professional recognition was awarded for the second
time to the librarians of our Faculty. On June 14, 2018, the Golden
Charter was awarded to Zrinka Udiljak Bugarinovski, MBA, grad. librarian,
for the results achieved in librarianship and the affirmation
of the library profession, for the special commitment to the promotion
of ethical principles, and for the contribution to the work of the
Zagreb Library Association.
10

Proceedings of the International Conference 2020 EMAC Regional
Conference "Challenging the status quo in marketing research" has
been accepted for indexing in the Web of Science: Conference Proceedings
Citation Index. The editors of the proceedings are members
of the Department of Marketing of FEBZG and organizers of the
EMAC Regional Conference in 2020, Assist. Prof. Morana Fudurić,
Ph.D., Assoc. Prof. Sandra Horvat, Ph.D., Ms. Tanja Komarac, Ph.D.,
and Assoc. Prof. Vatroslav Škare, Ph.D.
The conference proceedings can be accessed on the website of the
Conference and the Digital Library of LDC.
PROF. EUGEN SLADOVIĆ, PH.D.
PART I
On June 17, 2021, the academic painter Ms. Karina Sladović
handed over a valuable artistic donative to the Faculty of Economics
& Business - a portrait of her great-uncle Prof. Eugen
Sladović. However, most readers will immediately ask themselves
who was this royal public full professor and how did he deserve
such a special place in the history of the Faculty of Economics &
Business in Zagreb? Therefore, let’s start from the beginning!
According to rare and scanty published biographies (e.g., in the
Croatian Encyclopedia - online edition https://
www.enciklopedija.hr/Natuknica.aspx?ID=56553) Eugen Sladović
was born in Jelsa on the island of Hvar on November 22, 1882. He
completed his law studies in Zagreb in 1906 cum laude and obtained
the title of Doctor of Law. Entering the service of the Provincial
Government in Bosnia and Herzegovina in the same year,
he was often transferred to the various county administrations,
where he served, among other things, with the lower authorities.
Thus, after his initial appointment in Banja Luka, he progressed
relatively quickly in the service from an administrative trainee
(Conzeptspraktikant) through bailiffs (Adjunct) and head of the
district office in Doboj (1911), and in 1913 as a legal expert was
assigned to the V Department (Worship and Teaching) of the Provincial
Government in Sarajevo. Sladović already at that time
enjoyed the reputation of a renowned expert in local law, which
was indirectly proven by the fact that, during the visit of Emperor
Francis Joseph I to Sarajevo, he was among the distinguished
guests at the dinner of June 1, 1910. He enjoyed the same reputa-
11

tion and respect among the local population, due to his diligence,
responsibility, and knowledge of local conditions and people, and
personal attitude to the service, regardless of religion, regardless of
nationality and class, or the social position of persons involved. Despite
the outbreak of WW I and chronic bronchitis, with which he
fought for a long time, Dr. Sladović, in addition to his regular job,
started writing and publishing as many as three books: Manual of
Laws and Orders for the Administrative Service in Bosnia and Herzegovina
(1915), Administrative Science and Administrative Law of
Bosnia and Herzegovina (1916) and Subjective public rights of citizens
and their legal regulation in both states of the Austro-
Hungarian Monarchy (1918). As the official language in BiH was
(also) German, Dr. Sladović translated his Manual… into German.
Although the manuscript was completed in 1917 (Handbuch des
Handels- und Gewerberechtes Bosniens und der Herzegovina. 1878-
1918) due to financial difficulties, the work never came out of
print, but only proofreading sheets with handwritten corrections
were found in Sladović's legacy. As Undersecretary for Religious
Affairs and Education, by order of the Provincial Government of
April 21, 1916, Dr. Eugen Sladović was appointed a teacher of constitutional
and state law at the Sharia Judicial School in Sarajevo,
which brought his book Administrative Science and Administrative
Law of Bosnia and Herzegovina into official use as a textbook.
Sladović remained at the post of a teacher at the Sharia Judicial
School in Sarajevo even after the disintegration of Austria-
Hungary until the mid-1920s. Based on his works, he is in Bosnia
and Herzegovina still considered the most meritorious person, along
with Baltazar Bogišić, for the development of modern legal thought
in B&H.
Upon his return to Zagreb, from 1921-1930 Dr. Sladović teaches
Bosnian law at the Faculty of Law as a part-time private assistant
professor and university teacher.
According to the decision of the Professors' Council of the Royal
School of Trade and Transport (dated November 5, 1924), Dr.
Eugen Sladović ... until it follows the proposed appointment (not
even a month later, remark of the author) to the post of public full
professor - is appointed as of 10/1/1924 as a substitute teacher
(suplent)… to the Chair of Legal Sciences. The following academic
year 1925/1926 Dr. Sladović was elected Dean of the STT, so that
after the transformation into the School of Economics and Commerce
(January 1, 1926) he became its first dean. In addition to
this official mandate, Dr. Sladović was the Rector of the School of
Economics and Commerce from 1931-1932 and 1938-1941, Rector
of the Croatian School of Economics and Commerce 1941-
1944, and Vice-Rector 1944-1945, Dean of SEC 1934-1936, and
Vice-Dean of SEC 1926-1927 and 1930-1931. In addition, from
1931-1945 he was the head of the Legal and Political Institute of
SEC / CSEC.
During the war years in Herzegovina, a terrible famine ensued
throughout the region from which children suffered the most. Dr.
Sladović, besides all his official and scientific work, along with
Fra Didak Buntić, Dr. Đuro Basariček, Dr. Josip Šilović, and historian
Hamdija Kreševljaković, was deeply involved in the action of
rescuing 17,000 starving Herzegovinian children by relocating
and adopting them in Slavonia.
12

After last year's virtual conference, the traditional international
conference of the Faculty of Economics & Business - FEB Zagreb
12th International Odyssey Conference on Economics and Business was
held in a hybrid form this year. Part of the event that took place from
June 9 to 12, 2021, was following all prescribed epidemiological
measures, in Amadria Park in Šibenik, while part of the sessions was
held virtually (online). The conference was opened by the welcome
speeches of Prof. Jurica Pavičić, Ph.D. Dean of the Faculty of Economics
& Business Zagreb and Professor Emerita Lovorka Galetić,
President of the Conference Program Committee.
A large number of teachers from our faculty also participated in the
preparation and work of the Conference. The conference was organized
by the Organizing Committee composed of Assoc. Prof. Ivana
Načinović Braje, Ph.D., Prof. Marijana Ivanov, Ph.D., Prof. Mario
Spremić, Ph.D., Assoc. Prof. Božidar Jaković, Ph.D., Assoc. Prof.
Danijela Ferjanić Hodak, Ph.D., Assoc. Prof. Ivana Pavić, Ph.D., and
Assoc. Prof. Fran Galetić, Ph.D.
Proceedings of the conference will be sent for indexing to the relevant
databases.
129 papers and abstracts were presented at the conference, and the
authors of the papers were from as many as 30 countries. Invited
lectures were given by Assoc. Prof. Nebojša Stojčić, Ph.D., Vice-
Rector of the University of Dubrovnik, and Assist. Prof. Roman
Šubić, Ph.D., Vice Governor of the Croatian National Bank and Assist.
Prof. at the Croatian Catholic University. As part of the Conference,
a meeting of the deans of economic faculties from Croatia and
the region was held, and some deans actively participated in the
work of the Conference.
At the Faculty of Economics & Business − Zagreb, from July 5 to 9,
2021, the Banking Academy was held for the first time - a free education
in the field of finance and banking. The official sponsors and
organizers of the training were the Financial Agency and the Faculty
of Economics & Business - Zagreb. The opening of the education
was attended by Prof. Jurica Pavičić, Ph.D., Dean of the Faculty of
Economics & Business, Mr. Dražen Ćović, President of the Management
Board of the Financial Agency, Ms. Gordana Soldo, Advisor to
the Management Board of the Financial Agency and Prof. Anita
Pavković, Ph.D., leader, and coordinator of education.
About 20 students of economics, electrical engineering, information
and mathematics, and related faculties in the Republic of Croatia
and abroad participated in the training: Faculty of Economics &
Business - Zagreb, Faculty of Science (Zagreb), Faculty of Mining,
Geology and Petroleum Engineering (Zagreb), Faculty of Organization
and Informatics (Varaždin), Faculty of Economics (Osijek) and
13

Faculty of Economics (Mostar). The training was also attended by 7
participants from the Financial Agency.
The academy aimed to create and increase specialist skills and
knowledge in the field of banking and to popularize the profession
of financial professionals. Special emphasis on education was placed
on advanced techniques for the application of ICT technology in
banking, such as the field of artificial intelligence, business process
automation, and the like. In addition to professional knowledge,
transferred through real business experiences and case studies by
lecturers, participants were given the opportunity to exchange information
and ideas between different professions through formal
and informal forms of program attendance (professional networking)
and insight into soft competencies (soft skills). which are becoming
increasingly important in today’s professional life.
"The specialized five-day program, in addition to current traditional
topics of financial services, has been updated with innovative topics
with the aim of improving the personal and business competencies
of participants. In addition to professional knowledge and communication
with experts in the field of banking and finance, the participants
were presented with various technological achievements necessary
in a modern work environment. This multidisciplinary approach
provided participants with an opportunity and a training
ground for personal development in a new environment where they
can fully demonstrate their potential and be recognized as excellent
experts in Croatia in the future," said Prof. Anita Pavković, Ph.D.,
program leader.
For the fifth year in a row, the Faculty of Economics & Business in
cooperation with EY Croatia organized the Summer Tax Academy, a
unique education for all students who have recognized taxes as their
area of interest. It is a free education lasting 30 teaching hours and
was held from July 5 to 9, 2021. The education was opened and
greeted by the Vice-Dean, Assoc. Prof. Sanja Sever Mališ, Ph.D.,
leaders of education Prof. Hrvoje Šimović, Ph.D., and Assoc Prof.
Marko Primorac, Ph.D., and Mr. Vasil Milev on behalf of Ernst &
Young.
Students had the opportunity to learn novelties from the world of
finance and tax consulting. Through practical examples, leading
domestic and international experts introduced them to the topics of
taxation, international planning, and tax legislation in the EU.
14

On June 10, 2021, the Institute for Euro-Asian Studies organized
another webinar. The guest of the sixth, and last webinar before the
summer break, was Mr. David Skilling, Director of Landfall Strategy
Group, an economic and political advisory company that provides
insight into global economic and political developments. He brought
to the audience how small European and small Asian countries solve
the problem of pandemics and deglobalization.
The moderator of the webinar was Prof. Mia Mikić, Ph.D., Asia-
Pacific Trade Research and Training Network (ARTNeT) Advisor.
After the webinar, the participants participated in the discussion
and were invited to join a series of new webinars, round tables, and
joint events in September, which the Institute will organize together
with its partners.
As part of the project of the Croatian Science Foundation Setting up
and Development of the Center for Structural and Nonlinear Macroeconomic
Modeling (MacroHub), UIP-2017-05-6785, a workshop entitled
Structural Time series and Factor Models was held on June 17, 2021, at
the Faculty of Economics & Business. The two-hour workshop was
led by Professor Junsoo Lee from the American University of Alabama
and was attended by about thirty participants from the Faculty
of Economics & Business, the Croatian National Bank, and other
universities and institutions in Croatia.
The workshop was divided into two parts - a theoretical part in
which Professor Lee made an introduction to the topic of structural
time series and factor models, and an empirical part in which he
presented the results of empirical research using these methods.
15

Organized by Prof. Josip Tice, Ph.D., and Assist. Prof. Vladimir
Arčabić, Ph.D., from the Department of Macroeconomics and Economic
Development, from June 8 to 15, 2021, an online workshop
Nonlinear econometrics and machine learning was held, conducted
by Professor Irina Panovska from the University of Texas, USA.
The current topic attracted as many as 60 participants from various
institutions - the Faculty of Economics & Business in Zagreb, the
Croatian National Bank, the Faculty of Tourism and Hospitality Management
in Opatija, the Institute of Public Finance, the Institute of
Tourism, and from the private sector.
The workshop began with an introduction to the use of the R program
and several examples of forecasting and estimating the VAR model.
The second day of the workshop was dedicated to VAR models and
more advanced variants of the VAR model extremely useful to practical
researchers. The professor explained the approach of constraints
on the signs of impulse response functions and the estimation of
VAR models with variable parameters. The third day of the workshop
was a continuation of VAR models and processed VAR models with
threshold and local projections that approximate impulse response
functions, while the fourth day was reserved for very new and current
topics on estimating local projections using machine learning tools.
The professor demonstrated LASSO and Ridge regressions and their
practical application. On the last day of the workshop, broader topics
in the field of machine learning were addressed, such as model averaging
of trees and forests.
The workshop was created within the project of the Croatian Science
Foundation Analysis of structural convergence factors of the Republic of
Croatia during the transition process (CONVRH - IP 2019-04-4500).
16

H. E. Jūratè Raguckienè, Ambassador of the Republic of Lithuania to the
Republic of Croatia, visited the Faculty of Economics & Business on June
7, 2021. There she met with the Dean of the Faculty Prof. Jurica Pavičić,
Ph.D., vice deans Assoc. Prof. Kosjenka Dumančić and Assoc. Prof. Sanja
Sever Mališ, Ph.D., and Ms. Suzana Karabaić, Head of the Office for
International Cooperation, who welcomed her and introduced her to the
work and activities of our Faculty.
They also discussed the possibilities of cooperation in the organization
of joint events in which students from Lithuania in an exchange will be
involved at our Faculty, as well as facilitating the stay of our students
and teachers in Lithuania.
As part of the Erasmus + program, the Faculty of Economics & Business was
visited on June 15, 2021, by Professors Mircea Georgescu and Vasile-Daniel
Pavaloaia with Alexandru Ioan Cuza from the University of Iași, Romania.
They were hosted by the Dean of the Faculty Prof. Jurica Pavičić, Ph.D.,
Vice Dean Assoc. Prof. Kosjenka Dumančić, Ph.D., and Ms. Suzana Karabaić,
Head of the Office for International Cooperation.
On that occasion, a working meeting was held where the guests were introduced
to the work and activities of the faculty, and feasible ways of cooperation
were discussed, including possible special bilateral agreement, research
cooperation, and cooperation in EU projects, etc.
17

By the decision of the Indonesian government in early 2021, a new
mobility program Indonesian International Student Mobility Awards -
IISMA (Indonesian International Student Mobility Scholarship Program)
was launched, with the aim of sending more than a thousand
Indonesian undergraduate students for semester mobility to the
world's most prestigious universities.
At the end of April 2021, the Central Office for International Cooperation
in cooperation with six constituents of the University of
Zagreb (Faculty of Agriculture, Faculty of Economics & Business,
Faculty of Humanities and Social Sciences, Faculty of Electrical Engineering
and Computing, Faculty of Political Science, and Faculty
of Science) prepared a project proposal for Indonesian student mobility.
In June 2021, the University was informed that in the competition
of 267 higher education institutions from 5 continents, from
43 countries the project was positively evaluated and in the ac. yr.
2021/22 will first Indonesian students as part of this project visit the
University of Zagreb.
All five students (four female students and one male student) chose
the Faculty of Economics & Business as an admission institution
within the University of Zagreb. These students are coming from
reputable Indonesian universities: Padjadjaran University (public
university, among the top five universities in Indonesia) - 4 students
and Bakrie University private university) - 1 student.
The specificity of this program is that, in addition to scholarships for
students (travel, living expenses and insurance), it also covers the
costs of tuition and enrollment at foreign admissions universities.
The scholarship program is funded by the Indonesian Ministry of
Education and Culture (Kemdikbud) through the Executive Directorate
for Higher Education (DIKTI). In the spring of 2021, a competition
was announced for which higher education institutions interested
in the participation and admission of Indonesian students in
ac. yr. 2021/2022.
Please find more information on the Indonesian International Student
Mobility Scholarship Program on the link
18

In July 2021, the Counselling and Career Development Office (CCDO) held
workshops for students in order to prepare them for the labor market and help
them to acquire the skills needed to find a professional internship or job.
The workshops were held online, in small groups, because in that way an individual
approach to each student was provided. The workshop leader was Ms.
Maja Mažar, and the topics of the offered at workshops were:
# Write your CV
# How to win an employer with a cover letter
# Why LinkedIn
# Prepare for a job interview
Students can apply for the workshops by filling out the form at the link
The project of the Economic Clinic - Cinema at FEBZG - was held on
June 12, 2021, at the Cineplexx. This year was shown the movie "The
Founder", which describes the emergence of McDonald's, an international
fast-food chain that today has more than 39,198 restaurants
around the world. It is based on the true story of how Ray Croc recognized
the potential of the McDonald’s brothers ’small fast-food
restaurant and took the opportunity to create an empire worth more
than a billion dollars. Kroc was impressed by the fast production
system, for which the chain is still known today and the possibility
of a franchise.
Before the screening of the film, a panel discussion was held on the
19

topic of the franchise business. The guest lecturer was Mr. Luka
Novak, who extended the knowledge to the participants and shared
useful tips about his success within the Bright Entertainment Group.
Participants had the opportunity to listen to the main features, advantages,
and disadvantages of the franchise and how the Museum
of Illusions has managed to increase its presence outside the borders
of the Republic of Croatia.
The purpose of the project is to expand students' familiarity with
economic concepts through film screenings. By implementing the
project Cinema at FEBZG, the Economic Clinic wants to raise students'
awareness and interest in today's economic events and provide
insight into the reality of the business world.
International Week Zagreb 2021 is a project of the Croatian Student Association that
has been held for more than 20 years. Last academic year, due to the corona virus
pandemic, the project did not take place, but this year the organizers managed to
organize a new project with small modifications and adjustments to the current situation.
From June 24 to July 2, 2021, they hosted 10 foreign students from Germany, the
Czech Republic, Austria, Spain, Ukraine, Poland, and Switzerland. During their stay
in Zagreb, they organized business visits to companies, sightseeing of Zagreb, Čakovec
and Novalja, contact with Croatian culture and cuisine, and a visit to the island
of Pag.
During the ten days of their stay in Croatia, i.e., in Zagreb, the goal is to convey to
students a touch of Croatian tradition and culture, introduce them to the business
world in our country and show them at least some parts of Lijepa Naša, and give
them an insight into student life in Croatia. and make new friendships and acquaintances.
On June 10 and 11, 2021, the Croatian Academic Community of the
Faculty of Economics & Business organized an education on the
topic of marketing and consumer behavior entitled Entrepreneurial
Academy: in medias res.
Marketing, as one of the key factors for the successful operation of a
company, was the basic motive of the Entrepreneurship Academy: in
medias res. Understanding of its importance, through four top lectures,
in two days, participants, from top lecturers, had the oppor-
20

tunity to gain knowledge in the field of marketing campaigns, event
organization, neuromarketing and entrepreneurship.
The first lecture entitled The Secret Ingredient of Successful Marketing
Campaigns was given by Mr. Marijan Palić, an expert in sports and
digital marketing and the author of the best-selling marketing book
in 2019, "Atomic Marketing". At the lecture, participants had the
opportunity to hear his own experiences and thoughts on the successful
implementation of marketing campaigns. Mr. Boris Kovaček,
director of the Weekend Media Festival and the Peppermint agency,
gave the participants an insight into the difference between the
organization of the Weekend Media Festival live and online and
explained the problems of organizing large, renowned events in the
online edition.
Advertising of the New Age - NEURO ADVERTISING is the name of
the lecture given by Assoc. Prof. Hedda Martina Šola, Ph.D., director
of the Neuromarketing Institute and associate professor at Oxford
Business College. She gave the participants an insight into the new
branch of marketing through practical examples and shared her
experiences in work and emphasized the importance of the correct
use of marketing tools in product promotion.
The last lecture was given by Mr. Slaven Damjanović, a graduate of
the Faculty of Electrical Engineering, Mechanical Engineering and
Naval Architecture, University of Split, and the founder of eAgrar
and GLAMOS. Through the lecture What is it like to be a successful
student-entrepreneur? presented his entrepreneurial projects and
shared experiences related to entrepreneurship while studying.
More than 500 participants applied for the training, which is a number
that far exceeded the expectations of the organizers. The lectures
were held live, in the presence of the allowed number of audiences
under epidemiological measures, which was followed by video
transmission via the Facebook platform.
Take my word for it
Take my word for it is a cycle of lectures by renowned individuals from
our society, and the theme is motivating life stories of personal success.
This year the project was again held in the digital edition, under the
label: #podcastedition! From April 30 to June 4, 2021, and the speakers
were Iva Olivari, Jan Kerekeš, Ivan Mrvoš, and Tea Zavacki.
All interviews are available at YouTube page of Debate Club
The aim is to discuss relevant topics in the field of economics in a
friendly and relaxed way and encourage students to connect with
young scientists and enable students to engage in debates in the
field of current scientific research of young colleagues, PhDs, and
thus encourage knowledge dissemination. The guests were Antea
Barišić, Mislav Radić, Antonija Buljan, and Ria Ivandić, and all those
interested could find out about the topics of global value chains,
privatization, and the link between the VAT rate and prices.
Scientific Coffee
The latest panel organized by the Debate Club is a project called
Scientific Coffee, where, in addition to "drinking coffee", current
economic topics are discussed. The project is a cycle of four meetings
of young Doctors of Science and the student population and was
held from April 17 to June 5, 2021.
21

At the swimming pool in Utrine on May 25, 2021, under epidemiological
conditions, took place the University Swimming Championship.
The Faculty of Economics & Business took part with five of its representatives:
Petra Grčević, Maja Mavračić, Lovro Savić, Ante Toni
Čulin, and Marko Haluga. In the 50 m breaststroke, Petra Grčević
won 2nd place, and Ante Toni Čulin won 3rd place.
The finals in the men's and women's futsal Supercup were held on June 5,
2021, and the FEBZG futsal players became university champions in the
Supercup, defeating the players of the Faculty of Kinesiology in the final
with a score of 4: 1.
Gabrijela Gaiser, Tomislava Matijević, Ivona Pejić, Karla Kurkutović,
Viktorija Vucković Soković, Ivana Bekavac and Petra Lerotić played for the
Economy.
22

The FEBZG footballers (futsal) became university champions on June 20, 2021,
defeating Edward Bernays's players in the final. FEBZG student Hrvoje Žuvela won
the title of the best player in the league, while our student Tvrtko Ivan Pajalić also
won the title of the best player in the finals.
The following players played for the Economy this season: Borna Brus, Dominik
Cvišić, Domagoj Durlen, Mario Jeličić, Bruno Kovačić, Marko Golubar, Vedran
Kovačić, Natko Kvakan, Dorian Mihaljek, Tvrtko Ivan Pajalić, Lovre Petrović,
Tomislav Primorac, Mislav Tomić, Neven Zonjić, Martin Šundov, Luka Živković,
and Hrvoje Žuvela.
On June 15, 2021, the finals of the water polo University Championship
of the City of Zagreb took place at the Utrina swimming pool, and 1st
place was won by the Faculty of Economics & Business.
Students-players of Economy were Nino Balentović, Lovro Pezer, Jerko
Jurlina, Karlo Smolčić, Mateo Radić, Nikola Punda, Marko Slade, Marin
Margaretić, Ivan Jančiković, Jerko Žuvela, Tin Fabris, Sandro Eremija,
Luka Sardelić, Andrej Farać and Luka Vidoš.
23

The final of the University Basketball Championship of the City of Zagreb was held
on June 26, 2021, in the Martinovka sports hall.
The FEBZG basketball players (male) won an excellent 1st place by winning the
tense Faculty of Electrical Engineering and Computing final. Our student Ivan Nakić
Vojnović won the title of the best player of the championship. Ivan Nakić Vojnović,
Dorian Jelenek, Luka Cvitanović, Ivan Tvrtko Majić, Luka Žilić, Karlo Filipović, Stjepan
Škara, Dario Čorko, Filip Tošić, Karlo Kovačević, Mark Knezović, Vito Vlahovec,
Fran Jarnjak, Ian Matović, Jakov Lončar, Luka Laknar, and Nik Viduka played for the
Economy this season.
FEBZG basketball players (female) also won an excellent 1st place, beating the Faculty
of Electrical Engineering and Computing in a tense final. Our student Marija
Jerković won the title of the best player of the championship. The following players
played for the Economy this season: Marija Njavro, Petra Rončević, Marija Jerković,
Ema Sabljaković, Nika Čić, Blaženka Rezo, Marina Popović, Liu Zhiqi, Nikolina Tićac,
Matea Čivrag, Andjela Strize, and Ana Petrak.
The final of the Volleyball University Championship of the City of
Zagreb was held on June 27, 2021, in the sports hall of the Faculty of
Kinesiology. In the final match of volleyball between male teams of
the Faculty of Electrical Engineering and Computing (FEEC) and the
Faculty of Economics & Business - Zagreb (FEBZG), the first set
went to the side of the Economy, but after almost two hours of
fighting for each point on both sides, FEEC proved to be luckier
again and kept concentration at key points and turned the match
around in its benefit. It ended 3:1, and the FEBZG volleyball players
became the University vice-champions.
24

Students of Economy were Matej Šakota, Ante Gaćina, Luka Lenardić,
Sven Krznarić, Davor Cota, Dominik Delić, Nino Ivanov, Marin Jerčić,
Martin Kalinić, Matej Kovač and Marijan Radoš.
In the match for 3rd place against the Faculty of Food Technology
and Biotechnology (FFTB), the female volleyball players of Economy
won both sets with an excellent game and an excellent 3rd place in a
very strong competition.
Students of Economy were Ana Barišić, Iva Nikačević, Martina Pilaš,
Larisa Beganović, Sara Bratković, Paula Ciglenečki, Kasandra Flegar,
Petra Galić, Tea Hrženjak, Magdalena Lauš, Klara Nevistić, Magdalena
Šilić, Jana Segin, Kristina Tipura, Ivana Stipanović and Tena Šutalo.
The University Chess Championship of the City of Zagreb was held on
June 19 and 20, 2021, at the Stjepan Radić Student Dormitory. On the
first day, the team championship was played, and on the second day,
the individual championship of the University.
In the team competition in both competitions, the victory was taken
by the Faculty of Science, followed by the Faculty of Electrical Engineering
and Computing and the School of Medicine. Placement in the
team championship narrowly escaped to the Faculty of Economics &
Busines Zagreb, but our student Marko Novosel swept aside the opponents
in the individual competition on the second day.
Congratulations to all our sports players on the achieved results!
25

26