Retailers Forum Oct. 2021 EMAG

FORUM383

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

etailers

Halloween

2021 Sales

Over $ 8B

Forecasted

VOL. 41 NO. 6

OCTOBER 2021

Connecting Connecting Wholesalers and Retailers Since 1981Since 1981


BRING YOUR WHOLESALE BUYING INTO THE 21ST CENTURY

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Page 2 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

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This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s

leading merchandise wholesalers. The advertisers herein sell strictly

wholesale and require that you purchase with the intent of reselling

through retail channels.

HOW TO USE THIS DIRECTORY

☛ Locate the products that interest you.

See our product directory located on

pages 6 & 7.

☛ Make direct contact with advertiser.

Most will have catalogs and price lists

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CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

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FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 5


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ADVERTISERS INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

OCTOBER 2021

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

FORUM AD RATES .......... 09

APPAREL

1 STOP WHOLESALE ........ 15

BLANK TEES. ............... 68

BOUTIQUE CLOSEOUTS. ..... 35

CLOTHINGWARE ........... 65

DD BULK ................... 74

FASHIONABLE SALES. ....... 27

FLIRTY WHOLESALE ........ 30

HEAVENLY SUITS ........... 18

SCARF WAREHOUSE ........ 73

STYLE IN FASHION .......... 18

STYLISH PLUS .............. 53

T SHIRT REP ................ 59

UIN DEALS ................. 63

UNIVERSE WHOLESALE. ..... 29

USACOSTUMERS.COM ...... 48

ASSORTED ITEMS

AUCTION FINDER ........... 64

BEAN WHOLESALERS ....... 58

DINO DROPSHIP . . . . . . . . . . . . 67

DOBA DROPSHIP ........... 39

EVERYTHING CLOSEOUTS ... 42

EZ DROPSHIP. .............. 62

FIND IT ASIA. ............... 88

MEGA UBID .................60

PALLETFLY. .................02

RAMSONS IMPORTS ........ 03

SWEET WHOLESALERS .......61

TOP TEN WHOLESALE ........84

BOOKS

AUCTION BOOK .............80

BUYERS CONTACTS ..........87

HIDDEN WEALTH ............82

WHOLESALE SOURCES .......86

CANDY

SWEET WHOLESALERS .......61

CELLULAR

CELLCITY.BIZ ...............41

WHOLE-CELL ...............79

COMPUTERS

REFURB SHOPS ..............28

CONSUMER ELECT.

FIND IT CHINA ...............57

CREDIT CARD

PROCESSING

NORTH AMERICAN. ..........23


#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO ..................... 66

CC WAREHOUSE . . . . . . . . . . . . 83

E-STORE BUILDERS ......... 36

E STORE SIGNS ............. 55

E-STORE SITES ............. 50

FB CAMPAIGNS ............. 40

FORA MOBILE COMMERCE ...13

FORUM ADVISORS . . . . . . . . . . 32

FORUM PRINTERS .......... 75

FUNDING OFFICES .......... 72

KWIK INC .................. 77

PAYROLL HELPER .......... 76

PROMOTIONAL REWARDS... 26

PROTECTION PLANS ........ 56

RETAILERS BANK ........... 44

SALES GROUP BAGS. ........ 26

SETON SIGNAGE ............ 81

VACATION PROMO ......... 78

WHOLESALESOURCES.COM ....

INSIDE BACK COVER

DROPSHIPPERS

DINO DROPSHIP . . . . . . . . . . . . 67

DOBA DROPSHIP ........... 39

EZ DROPSHIP. .............. 32

E-CIGARETTES &

SMOKE SHOP ITEMS

3’x5’Embroidered Flags $14.00 Each

LIGHT E CIG ................ 19

View our 148 page Catalog online !

www.RIOhio.com

LOGIC WHOLESALE ......... 45

Belt Buckles $18.00 dz

USA VAPE DEALS ........... 85

$36.00 dz

Hat Pins $6.00 dz

$39.00 dz

Tri-Fold

SNEAKER $36.00 dz CLEARANCE. ...... 31

$5.00 Each

$36.00 ut 72 pcs

Garden Flags

$48.00 dz

Metal Signs

$5.50 Each

$21.00 dz

$9.00 dz

FOOTWEAR

HANDBAGS

Playing Cards

$18.00 dz

$24.00 dz

3’x5’Embroidered Flags

$21.00 dz

$14.00 Each

5” Patches $36.00 dz

Garden Flags

48.00 dz

$18.00 dz

Leather Wallets $5.50 each

BAG CLOSEOUTS ........... 25

Magnets 3”x8” $18.00 dz

BAG VENDORS ............. 22

12”x18” Metal Signs

$5.50 Each

HOME & HOUSEWARE

DAKOTA STEEL ART ......16/17

Belt Buckles

$42.00 dz

MERCHANDISE REP ......... 24

POSTER & PRINT............ 20

Patches $18.00 dz

REEDYVILLE ............... 18

RUG PROFITS............... 51

RUSH SUPPLIERS ........... 52

JEWELRY/

ACCESSORIES

BLING WHOLESALER ........ 71

BODY CANDY HQ ........... 49

BUND JEWELRY............. 47

CLOSEOUTS FOR SALE. ...... 69

HEAVENLY WHOLESALE ..... 54

HIP WHOLESALE............ 04

JEWEL CLEARANCE ......... 46

JEWELRY MINERS........... 33

SHAKE WHOLESALE. ........ 32

WindSocks

$48.00 dz

Min.Order

$150.00

Metal Sign

$4.75 each

$48.00 dz

$30.00 dz

12” Metal Signs

$5.00 Each

$7.00 Each

Belt Buckles

$36.00 dz

$4.50 Each

NOVELTIES

3pc Magnet

$5.25 Each

Metal Plates

$27.00 dz

8” x 12” Parking Sign $18.00 dz

$15.00 dz

$42.00 dz

$15.50 Each

CARTOON CONCEPTS ....... 30

COOL GLOWING ............ 21

NOVELTY SELLER ... BACK COVER

PPE SUPPLIES

8” x 12” Metal Signs

$39.00 dz

PPE STOCKROOM. .......... 70

R/C & TOYS

RC VARIETY ................ 37

$4.00 each

SOARING RC ............... 28

SELF DEFENSE

Leather Bracelet $18.00 dz

BESTEX . ................... 20

SPECIAL FEATURES

12”x18” Metal Sign $5.25 each

$15.00 dz

36 pcBiker Ring

$24.00 dz

Best Friend Necklace

RAMSON’S

$39.00 unit

$24.00 dz/sets

1ut/5 dz Mood Rings $33.00 unit

FORUM WORKSHOP ........ 34

READER RESPONSE ......... 11

RETAILING NEWS ........... 14

WHAT’S HOT ............... 12

TRADE SHOWS

THE MARKET CENTER ....... 24

WATCHES & CLOCKS

TIME WHOLESALERS ........ 43

WATCH DEALERS ........... 38

WEDDING ITEMS

SMARTEST BARGAIN . . . . . . . . 22

Advertise in

Metal Sign

12”X18” $5.75 Each

See Page 9

BUSINESS BOOKS

www.BizBooks.org

Ring...Ring...

$36.00 ut/72pcs

Savings

for

Cell

$6.00 dz

See our Hat Ad Pins on Page Also 41

sold by the

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of Variety Goods

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DROPSHIP TO PROFITS!

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1000’s of Items

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WHOLESALERS:

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WIND SPINNERS

Sells Like

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See Our Ad on Pgs. 16/17

VISIT FORUM ON

THE INTERNET

View our latest books at

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WE HAVE BUYERS

Databases for ALL Industries

www.BuyersContacts.com


ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 OCTOBER 2021 | RETAILERS FORUM MAGAZINE


etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

› Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

› Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

Printed Magazine

• Your ad is featured in our

printed magazine circulated

to buyers across the USA.

Includes distribution at

industry’s top trade shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our

free iPhone and Android APP.

Imagine YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers

interested in your products

through a code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in

the industry’s leading search

engine: www.supplier411.com

• Saturation marketing coverage

on our new wholesale portal:

www.wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2021

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Minneapolis Gift Show

Philadelphia Gift & Variety Show

Seattle Gift Show

The Merchandise Center, IL

FEBRUARY

Charlotte Gift Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

St. Louis Gift Show

MARCH

ASD Marketweek Las Vegas Show

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Norton’s Gift & Variety Show

The Merchandise Center, IL

APRIL

Charlotte Gift Show

Hawaii Merchandise Expo

Minneapolis Gift Show

Northern Michigan Gift & Souvenir Show

The Merchandise Center, IL

MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Off Price Show NY

The Merchandise Center, IL

JUNE

Charlotte Gift & Variety Show

Dallas Gift & Variety Show

LA Fashion Market

Norton’s Gift & Variety Show

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show

The Merchandise Center, IL

AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show

Minneapolis Gift Show

Off Price Specialist Show

New Orleans Gift & Jewelry Show

Rocky Mountain Gift Show

St. Louis Gift Show

SEPTEMBER

Asia America Wholesale Show

Charlotte Gift & Variety Show

Dallas Home & Gift Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show

Rocky Mountain Gift Show

The Merchandise Center, IL

OCTOBER

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show

Las Vegas Souvenir & Gift Show

Minneapolis Gift & Variety Show

The Merchandise Center, IL

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

New Orleans Gift & Jewelry Show

Norton’s Gift & Variety Show

Smoky Mountain Variety

DECEMBER

Charlotte Gift & Variety

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

Our Large Holiday Issue Hits The Mails Before

Thanksgiving to Maximize Advertisers Results!

* Show schedules are subject to change without notice.


FROM THE

PUBLISHER

Halloween Kicks Off Holiday Sales

AS we enter the home stretch of the fourth more importantly adding new and current

quarter this is the time that we as retailers

know that anything is possible from this month

through the end of the year.

BETWEEN much of the economy’s

re-opening coupled with higher than

expected sales numbers for back-to-school

there is reason for optimism as we come to

the holiday season.

OUR moderately priced merchandise

stores are poised for success as consumers

are looking for quality and value. If you

have the right mix in your stores you will be

positioned well for profiting from this. If you’re

not properly stocked then this is the time to

reevaluate your product mix and prepare.

FOR many of us Halloween is a major boost

in sales that kicks off the holiday season. All

retailers should be taking advantage of the

sales opportunities by making sure they add

a mix of Halloween goods as all it takes is a

small section of your store. Perhaps adding

some seasonal goods to an end cap or at

your cash registers to add impulse purchases

and increase sales.

ALWAYS be creative with your displays

this year, incorporating the holidays and

Thanksgiving as well, which kicks off holiday

buying for shoppers. Make sure that you’re

rotating your displays and merchandise and

>> ON-LINE SOURCING

merchandise to your mix. Remember the key

rule of retailing: If it didn’t sell last year it ain’t

going to sell this year, especially with the inch

of dust on it.

HERE are some obvious things to do this

time of year. Make sure you are accepting

credit and debit cards as most shoppers

have shifted away from cash. If you’re

already taking credit cards you should audit

your costs of processing and see if you can

improve your rates with your current provider

or interview a new one. Another key thing to

do time-wise is to review your inventory and

stock up with updated merchandise as well

as trendy items to engage your shoppers.

ABOVE all, make sure that your selling space

is festive and invites shoppers. If you and your

staff get into the spirit your customers are

sure to follow. And happy customers spend!

Go the extra mile and make your store and

your goods exciting including your window

displays. Your first job is to get your shoppers

to come in and browse.

WE’D like to thank all of readers and

advertisers for their support over the last four

decades. We always strive to bring you the

latest industry information and wholesale

suppliers and appreciate your support.

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

40 Years

1981-2021

RETAILERS FORUM is published monthly at

$75/year USA, $125/year foreign.

Entire contents copyright ©2021 by

Forum Publishing. Publisher assumes no

responsibility for contents herein. First and

third class postage paid at Centerport, NY.

Bulk mail paid at NY, Brookfield, WI and

Hooksett, NH under private mail indicia via

publication mailing.


etailers

Reader Response

FREE PRODUCT INFORMATION FROM OUR ADVERTISERS

Have our advertisers contact you directly!

Simply select the advertisements that interest you and fax this form to 631-754-0630

or fill in on-line at www.Vendor411.com

APPAREL & ACCESSORIES

❒ All Advertisers in APPAREL

❒ 28. Style in Fashion

BUSINESS SERVICES

❒ All Advertisers in BUSINESS SERVICES

❒ 06. Fora Mobile Commerce

CREDIT CARD PROCESSING

❒ All Advertisers in

CREDIT CARD PROCESSING

❒ 68. EXP Merchant

❒ 38. EXS Credit

❒ 02. North American Bankcard

GENERAL & VARIETY


All Advertisers in GENERAL & VARIETY

❒ 15. Palletfly

❒ 07. Ramsons

HOME & HOUSE

❒ All Advertisers in HOME & HOUSE

❒ 23. Dakota Steel Art

❒ 10. Poster & Print Shack

❒ 08. Reedyville

SELF DEFENSE

❒ All Advertisers in SELF DEFENSE

❒ 09. Bestex Company

WESTERN ACCESSORIES

❒ All Advertisers in WESTERN ACCESSORIES

❒ 33. JR Palacios

For Quick Response:

Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721

Your Name _____________________________________________ Type of Business ____________________________________

Company Name _____________________________________________________________________________________________

Address ____________________________________________________________________________________________________

City ____________________________________________________State _____________________ Zip ______________________

E-Mail: _________________________________________________Tel _______________________ Fax ______________________


For more information, contact:

www.NoveltySeller.com

For more information, contact:

www.BundJewelry.com

Party Blue CZ Stars Twisted

Sterling Silver Studs Earrings

$ 2.54

FUN SELLS

FUN is something we certainly have not had enough of this past year.

As we move towards the holidays and spend more time with family and

friends this is a great time to add fun merchandise to your retail store

or online shop.

NOVELTY Seller represents some of this country’s most fun and needed

items with everything form headgear, fashionable apparel, glasses,

drinkware and caps. Every item the company sells is top quality and with

snarky and fun imprints as well as licensed designs fo sports and armed

services.

WE all need a little fun and this company will ensure your shoppers

will get the best holiday gifts. This month’s specials include their line of

men’s underwear called “Brief Insanity.” Check them out on the company’s

website.

SILVER SELLS

STERLING silver has always been a precious commodity in demand.

While selling much lower than gold, silver has a beautful look and is

always an affordable option for shoppers.

BUND is the #1 silver jewelry wholesale supplier from China. All of

their jewelry is solid .925 sterling silver and the best part of this is that

you will be buying directly from the source. The company has been operating

since 1994 and has the experience and quality that you demand.

THERE is a full 100% satisfaction guarantee including a 60-day no

questions asked refund. That is how sure the company is that you and

your shoppers will love their quality and service.

THIS month’s special to our readers is Party Blue CZ stars twisted

sterling silver stud earrings for just $2.54!

For more information, contact:

www.Forum123.com

Tel: 1-631-754-5000

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654

Page 12 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

CLOSEOUTS MEANS PROFITS

EVERY business needs to have great margins and this rings true especially

for retailers of general and variety merchandise. It;s tough to

make high margins on most items which is why smart retailers and online

sellers watch the closeout markets to add merchandise into their regular

lines. Closeouts can often be purchased for pennies on the dollar and

make for extra profits for your business.

CLOSEOUTS are not damaged goods - they are simply overstocks,

overruns or merchandise that comes from closed stores, discontinued

lines or packaging changes. When you buy closeouts you can mix these

goods into your regular lines and make 200-500% margins while still

selling at a discount. Our updated Closeout Directory teaches you how

and where to buy them. $29,.95 print/PDF.


Want More Info? Circle #6 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 13


Small Business Rising Wages Problems

STRONG consumer spending over the past year has been boosted by the government

stimulus programs but is going to rely heavier on the labor market and job creation as the

benefits of those efforts subside. Last month’s jobs reports was disappointing as many workers

aren’t returning to work. In the meantime the higher wages that employers have had to pay

as they struggle to fill job openings could very well lead to increased inflation in the coming

months.

Due to the backstops by the government consumer spending is currently far above prepandemic

levels with consumers having more money in their pockets to spend. But as the

economy moves forward towards the last quarter and federal aid starts tapering the shift will

move to the ability of the labor market to generate strength in wages and salaries to support

spending. Consumers remain in the mood to spend but the labor market and job creation will

play a vital role in their ability to do so.

WITH more job openings than people looking for work, wages and salaries rose 3.2 percent

year-over-year for the last 12 months. The bulk of the recent upturn in US inflation has been

driven mostly by supply chain slowdowns and low levels of inventory, but high labor costs are

often passed onto consumers and are considered the precursor of broader inflation.

ADDITIONALLY the spreading covid variants could also cause a modest disruption to retail

sales as well as negative effects on restaurants, travel and accommodations, possibly causing

a shift back to spending on retail goods after those service sectors saw gains this last quarter.

TikTok Starts Social Commerce

IT seems like it was only a few months ago that the government was warning against

TikTok and investigating their origins and motives and today, all of a sudden, no more news or

investigations of the company. Instead the social media platform appears to be flourishing and

adding new revenue streams by adding commerce to their site!

THE app has long featured influencers who discuss their favorite products from household

goods to makeup, clothing and more. The comment sections of these posts are often overflowing

with users asking for links to purchase but the app did not support hyperlinks in the comments.

The users had to search the Internet looking for the items they were interested in.

HOWEVER, with a new partnership, Shopify merchants can participate in a pilot program

that can add a shopping tab to their profiles and product links within TikTok postings. The feature

is expected to expand to all merchants by fall. This will allow TikTok to use social media to buy

and sell products, joining Facebook and Instagram in giving influencers and creators the ability

to make sales directly from the app.

FOR those of you with short memories...TikTok was under intensive scrutiny as the China

owned company was purported to have been harvesting user data and breaking privacy

laws, especially for minors. Former President Trump launched full throttle investigations which

seemed to be abruptly halted upon his exit and now the company is free to carry on with what

seems the US blessings. Strange? We think so!

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!

Page 14 OCTOBER 2021 | RETAILERS FORUM MAGAZINE


Leading Supplier

Since 2005

Newchic

Now at

1 STOP WHOLESALE

Clothing, Shoes, Bags and Accessories

Floral Printed O‐Neck

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Plus Size Women Printed Patchwork V Neck

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Want More Info? Circle #01 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 15


Page 16 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #23 on page 11 • www.Vendor411.com


Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 17


STYLE IN FASHION INC.

WEST-SIDE DESIGNS

We Carry Winter

Sweaters & Jackets

at Moderate

Prices

MANY STYLES AVAILABLE IN

DASHIKI PRINT

for Men & Women

Imported from

Thailand & India

Tie-Dye, Hawaiian Print,

Solid Acid Wash, Printed Dresses,

Baby Doll Dresses, Blouses,

Skirt Sets, Pant Sets, Skirts, Sundresses,

Umbrella Dresses in Rayon & Cotton

Fabric. We also carry Magic Wrap,

Sarongs, Handkerchief Dresses, Pancho

Tops - all in Regular and Plus Size.

We also carry

Belly Dance & Zumba

outfits in lots of different styles.

321 Olympic Blvd. Los Angeles, CA 90015

Tel: (213) 624-9728

Fax: (213) 624-2115

email: Andy@StyleInFashion.com

View Our Catalog Online or Call for Catalog

SAMPLE

PACKAGE

$300

Quantity

Discounts

Available

www.StyleinFashion.com

Want More Info? Circle #28 on page 11 • www.Vendor411.com

www.HeavenlySuits.com

FULL COLLECTION OF DESIGNER TOP QUALITY

CHURCH SUITS FOR WOMEN AND MEN

Donna Vinci 1 Pc. Dress Set

11691 Black/Purple

Regular Price: $249.00

Your Price $99.00

Donna Vinci 2 Pc.

Jacket & Skirt Set

5658-N • Black/Print

Special Price $179.00

Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits

All Sizes in Stock - 4 Through 34W

www.HeavenlySuits.com

Want More Info? Circle #08 on page 11 • www.Vendor411.com

Page 18

OCTOBER 2021 | RETAILERS FORUM MAGAZINE


One-Stop Shop for Vape Devices & E-Liquids

Warehouse in USA • Fast Shipping

STARTER KITS • MODS • TANKS • LIQUIDS • ACCESSORIES

CALI BARS DISPOSABLE VAPE PEN - STRAWBERRY

Cali Bars has an approximate puff count

of 300 and comes in an e-liquid capacity

of 1.3ml with a nicotine strength of 5%.

All Cali Bars products are disposable

and require no charging or refilling.

$

5

FOG X DISPOSABLE VAPE PEN - CHOCOLATE MILK

Fog X has an approximate puff count of

320 and comes in an e-liquid capacity

of 1.3ml with a nicotine strength of 5%.

All Fog X products are disposable and

require no charging or refilling.

$

5

HELIX BAR DISPOSABLE VAPE PEN - PEACH

Helix Bar has an approximate puff count

of 600 and comes in an e-liquid capacity

of 2.5ml with a nicotine strength of 5%.

All Helix Bars are disposable and require

no charging or refilling.

$

6

JAMBA POP DISPOSABLE VAPE PEN - CHOCOLATE SMOOTHIE

amba Pop has an approximate puff count of

900 and comes in an e-liquid capacity of 3.0ml

with a nicotine strength of 5%. All Jamba Pop

products are disposable and require no charging

or refilling.

$

8

SMOK ALIKE ALL-IN-ONE VAPE KIT

SMOK Alike features ergonomic contouring

that ensures better grip and portability.

SMOK Alike is SMOK’s latest pod mod,

which has been well-designed and made

especially for you! SMOK Alike fits perfectly

in your palm and presents a luxurious leather

texture. SMOK Alike allows you to adjust

your wattage from 1W all the way up to 40W

depending on your preference.

$ 34.95

VAPORESSO XTRA ALL-IN-ONE VAPE KITS

Vaporesso Xtra will amplify your

flavored vape juice and make

you feel at ease. Vaporesso

Xtra features an ergonomic and

compact body that’s great for

the on-the-go vape enthusiast.

$ 24.99

GEEK VAPE AEGIS MINI ALL-IN-ONE KIT

Aegis Mini by Geek Vape features an adjustable

wattage that you can toggle between 5 to 80W

and can hold up to a staggering 5.5ml. Aegis Mini is

built with zinc-alloy and leather making it extremely

durable.Aegis Mini has a 2200mAh battery with

an e-liquid capacity of 5.5ml. Aegis Mini has an

adjustable wattage and comes with a maximum of

80W. Aegis Mini has an internal battery.

$ 49.99

SMOK TRINITY ALPHA ATOMIZER

This Smok Trinity Alpha Atomizer is

also the perfect solution to storing

different juices incase you like to

change flavors on the fly and don’t

want juice flavors to mix. The Smok

Trinity Alpha pod has a top fill system

and an air driven design for a rich,

smooth MTL vaping experience.

$ 10

GEEK VAPE ZEUS SUB-OHM TANK

The Geek Vape Zeus Sub-Ohm

Tank features Z1 and Z2 coils

which produce excellent flavor

and cloud production. The Geek

Vape Zeus Sub-Ohm Tank has an

e-liquid capacity of 5.0ml.

$ 27.99

NAKED 100 VAPE JUICE - HAWAIIAN POG ICE

Naked 100 E-Liquid Hawaiian

POG Ice contains a VG/PG ratio of

70/30 and comes in a 60ml bottle,

perfect for use with any Sub-Ohm

vape device and coils designed for

freebase nicotine juices.

$

8

OMG E-LIQUID VAPE JUICE - WTF ICE

OMG E-Liquid contains a VG/

PG ratio of 70/30 and comes in

a 120ml bottle, perfect for use

with any Sub-Ohm vape device

and coils designed for freebase

nicotine juices.

$

8

BAD DRIP LABS SALT NIC VAPE JUICE - UGLY BUTTER

Ugly Butter by Bad Salt contains a

VG/PG ratio of 50/50 and comes

in a 30ml bottle, perfect for use

with any MTL vape device and coils

designed for salt nicotine juices.

$

8

100% Authentic Vape Products from Popular Brands, Free Shipping (CA ONLY) on Orders over $125

www.LightECig.

.LightECig.com

com

RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 19


Want More Info? Circle #10 on page 11 • www.Vendor411.com

1-626-338-4477

Fax: 1-626-338-4476

www.BestexCompany.com

E-mail: sales@BestexCompany.com

Want More Info? Circle #09 on page 11 • www.Vendor411.com

Best Accuracy in Air Stun Gun

Best Price in Air Stun Gun

Best Delivery Time

We cannot ship to areas where this product is not legal.

(Please check the laws for your area)

Page 20

US Patent Pending No. 9435619 Retail Orders Available on Amazon Prime

OCTOBER 2021 | RETAILERS FORUM MAGAZINE


CoolG owing.com

LED Light Saber Sword

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Flashing Party Hat

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$

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 21


AUTHENTIC NEW DESIGNER HANDBAGS

TORY BURCH ~ MICHAEL KORS ~ COACH ~ KATE SPADE ~ COACH

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Michael Kors Jet Set Travel

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Michael Kors Mott

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Michael Kors Abbey Large Cargo Backpack

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Michael Kors Hayes

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Kate Spade Cameron Street

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Ultimate Source for Wholesale

BRIDAL MERCHANDISE

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We stock Everything For

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Birch Wood Engraved Ring Box

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Vintage Charger Plates

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Hobnail Glass Candle Holders

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FREE SHIPPING ON ORDERS OVER $ 99 ++++ ALL CREDIT CARDS ACCEPTED

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Page 22 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

Silk Rose Petals

$2.49

Mercury

Glass Metal

Cake Knife

& Server Set

$39.99


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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 23


LINEN & BEDDING HEADQUARTERS

Largest Selection of Quality Home Good ~ Shipped Daily from East Coast

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TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright 2021

Page TMC 24 April OCTOBER 2021 RF Ad 7x4.5.indd 2021 1 | RETAILERS FORUM MAGAZINE

5/13/21 4:41 PM


DESIGNER HANDBAG CLOSEOUTS!

Authentic Designer Brands - Great Pre-Owned Condition - Lowest Prices!

Started in 2007 our unique company sources quality authentic pre-owned designer handbags

for independent retailers and online sellers to offer to their shoppers.

NEW ITEMS WEEKLY - INVENTORY 50-75% OFF RETAIL

Kate Spade- Small Karen

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Bottega Veneta- Velvet &

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Brooks Brothers- Large

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Dooney & Bourke- Tan

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Prada- Black Leather Bag

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Versace- Black Patent

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Versace - Metallic Gold

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Reed Krakoff - Color

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Ted Baker- Bovine Leather

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Cole Haan- Ivory Leather

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Kate Spade- Small Bright

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3.1 Phillip Lim - Leather

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Diane von Furstenberg- Blue

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Jimmy Choo- Distressed

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OUR WEBSITE UPDATES WEEKLY - SHOP ONLINE OR AT ONE OF OUR 4 NORTHEAST STORES

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Rafe- Ivory Leather Studded

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 25


WHOLESALE PACKING SUPPLIES

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Poly Mailers • Bubble Mailers • Tapes • Stretch Wraps • Industrial Supplies

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Page 26 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

Smartphone Wallet

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High Quality Fashion From Around The World

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 27


Professional Grade RC Toys & Drones

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www.SoaringRC.com • Everything FUN!

Page 28 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

$

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WOMEN’S APPAREL & ACCESSORIES

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 29


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FORUM WORKSHOP

forumworkshop

RETAIL

STORE

Continued from last issue...

Operating

Your

INTERPRETING THE NUMBERS

The budget included in your business plan

should incorporate a 5-year projection of costs

and sales, and the store’s profitability. You may

start to profit the first month, as soon as the revenue

generated by sales exceeds your monthly

cost of operations. More likely it will take

longer than that to build your business to the

break-even point when revenue from sales covers

expenses. Until that happens, you’re operating

in the red. When you’ve got money left

over, and your monthly expenses are met,

you’re in the black, and the business is profitable.

When those profits are enough to allow

you to satisfy any debts incurred by you to set

up the business, you’ll begin to realize the full

profit potential of your store.

The trends will vary from month to month, especially

during this first year. Rare if the retail

category with steady sales throughout the year.

Some specialty dealers do as much as 80% of

business in the 4th quarter. Sales then literally

carry them through the lean months of the rest

of the year. That’s why it’s so important to get

your business up and running at least 2 months

before your peak selling period. Be there at the

beginning and you take some pressure off. You

want your accountant to prepare annual projections

for sales, expenses, and profits, as well

as monthly breakdowns for the first 5 years of

operations. You won’t have a real sense of your

business until you can review it on an annual

Page 34 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

Operating Your

RETAIL STORE

basis, and can make year-to-year comparisons.

Think of the only variable in your budget for

the first year as the amount budgeted in for

your salary. You can certainly live on more and,

if need be, will learn to live on less. Everything

else represents a necessary investment in giving

the store its appropriate start.

FINANCIAL PROJECTION CHARTS

The following financial projections are

for the same hypothetical clothing store

we used for the start-up cost charts.

Sweet Impressions Clothing Boutique, Inc.

SUMMARY OF SIGNIFICANT

PROJECTION ASSUMPTIONS

Note A – Nature of Projections

These financial projections are based on projected

sales levels and present, to the best of

management's knowledge and belief, the Company’s

expected results of operations for the

projection period. The presentations are for the

purpose of establishing a proposed corporation

that would own and manage a clothing store,

and should not be considered to be a presentation

of expected future results. Accordingly,

these projections may not be useful for other

purposes. The assumptions disclosed herein

are those that management believes are significant

to the projections.

continued...


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The start-up period (including construction) is

projected to go from Jan. 1, ‘93 through Mar. 31,

‘93. Apr. 1, ‘93 has been targeted for the grand

opening to the public. Where possible, the projections

have been rounded to the nearest 100

dollars.

Note B – Sales

Sales revenues are based upon statistical studies

of the population in the immediate area, as

well as industry averages and analysis of other

stores of similar size and location.

forumworkshop

FORUM WORKSHOP

These projections are based upon activity at a

particular level for each year. Since this is a new

venture that does not have an established volume,

these levels will be attained

PLATFORM

gradually.

Build Your Own

Sales revenues should be slow at first

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volume has been projected as follows:

Apr. ‘93 $20,000

May ‘93 $30,000

June ‘93 $30,000

July ‘93 $30,000

Aug. ‘93 $40,000

Sept. ‘93 $45,000

Oct. ‘93 $45,000

Nov. ‘93 $70,000

Dec. ‘93 $100,000

Jan. ‘94 $25,000

Feb. ‘94 $35,000

Mar. ‘94 $30,000

$500,000


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Page 36

OCTOBER 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 37


Note C – Cost of Sales

COST OF GOODS SOLD TO THE PUBLIC

IS ESTIMATED AT 55.00% OF SALES.

Initial purchases of merchandise must be made

at a level that is sufficient to stock the shelves

and provide inventory for resale. Thereafter orders

are placed on a seasonal basis well in advance

of when the merchandise is required to

be put on the shelves. Therefore, actual purchases,

which are projected as follows, may not

mirror fluctuations in sales.

Mar. ‘93 $40,000 (Initial Inventory)

Apr. ‘93 $15,000

May ‘93 $15,000

June ‘93 $15,000

forumworkshop

FORUM WORKSHOP

July ‘93 $20,000

Aug. ‘93 $25,000

Sept. ‘93 $30,000

Oct. ‘93 $35,000

Nov. ‘93 $50,000

Dec. ‘93 $25,000

Jan. ‘94 $15,000

Feb. ‘94 $20,000

Mar. ‘94 $30,000

$335,000


Note D – Operating Expenses

The operating expenses are based upon industry

averages and comparisons made with data

available regarding retail clothing stores of similar

size and location. Except for those items

that have been projected at a fixed regular

amount per month.

continued...

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Page 38

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 39


forumworkshop

FORUM WORKSHOP

OFFICER’S COMPENSATION

Officer’s compensation is estimated to be

$2,500 per month, and is projected under the

assumption that he/she is performing the basic

managerial functions required to run the store.

For this reason officer’s compensation is included

in the schedule of salaries & wages

below.

Salaries & Wages

Salary & wages have been broken down on

a monthly basis by job title as follows:

salary salary insur.

Owner (Manager) 1 $2,500 $2,500 $600

Assistant Manager 1 $2,000 $2,000 $600

Salespeople 2 $900 $1,800 $0

Monthly Salaries & Wages $6,300 $1,200

Credit Card Discounts

Credit card discounts are the fees charged by

the charge card companies and are projected at

2.50% of sales.

Advertising

Advertising is projected at $500.00 per month

except for the first 3 months, during which additional

cost must be incurred to inform the

public. Advertising during this 3-month period

is projected at $2,500.00 in total.

Rent

The lease on the premises

is projected at $30.00 per

square foot annual rent.

The area of the store is projected

to be 1,600 sq. ft.

continued...☛

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Page 40 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 41


FORUM WORKSHOP

forumworkshop

PAYROLL TAXES

Payroll taxes are calculated as a percentage

of all payroll, including officer’s compensation

and salaries & wages, at 15.00%.

Note E – Other Expenses

DEPRECIATION & AMORTIZATION

Depreciation & Amortization is calculated on a

straight line basis over the following periods:

cost years monthly

Construction costs $123,500 31.5 $300

Furnishings 50,000 5.0 $600

Equipment 500 5.0 $100

Start-up costs 17,800 5.0 $300

Totals $195,800 $1,300

Note F – Taxes

Taxes would be paid by the corporation on

an annual basis when the return is due.

RECORD YOUR PROGRESS

Comparing your actual sales figures and expenses

with the numbers in your budget will

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Later you’ll make these comparisons by month,

quarter, and for the first year as a whole. As you

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your sales strategy to

periods of special sales

opportunity. continued...

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FORUM WORKSHOP

forumworkshop

Until you reach that point when your sales revenues

carry the business, you’ll need working

capital – or seed money. You’ll need sufficient

money to cover the cost of start-up and to get

you to the point when the business begins to

pay for itself. The budget your accountant prepares

for your business plan should detail that

amount, as well as the point at which you can

expect positive cash flow – when sales revenues

meet or exceed expenses. The numbers

need to be so thorough that you can use them

as a tool for convincing others to invest in your

business, and for measuring performance

against expectations.

If you think this has been difficult so far, just

wait. The primary financial challenge to the

start-up retailer is one of funding. With your

plan in writing, you must now secure the financial

support that will allow you to cover your

store expenses this first year.

THE BUSINESS PLAN

To sum up, regardless of what form you

choose, there are certain items that should

be included in your business plan.

Consider the following as a guide

for what you should include:

The Business Plan


Store Name & Description:

Describe the company behind

your store, including business

form, partners, etc.

Mission Statement

The Market: An explanation of the product category

and trends that support this store concept,

including suppliers & current availability

of products in your area. Include the results of

any test marketing you’ve conducted.

continued...

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Page 44 OCTOBER 2021 | RETAILERS FORUM MAGAZINE


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forumworkshop

FORUM WORKSHOP

The Customer: Who the customers are, where

they live, and what needs your store will serve.

Your Credentials: Explain why you’re the right

person to run this store.

Your Strategy: Explain how your skills & store

concept will enable you to respond to the needs

of the market and customers described above.

Your Location: If you


have a site, explain

why ti is the perfect

location; if not, explain

what you need

in a location and why.

Products & Services: A detailed breakdown of

what your store will offer and how it will make

these goods and services available to customers,

including your staffing plans.

The Promotional Push: Explain the marketing

strategy you will use to convey the advantages

of your store to consumers.

Page 46 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

The Finances: This part of the plan should

begin with a detailed breakdown of the cost of

operation of your store, with start-up cost projections,

an estimated annual budget, and sales

projections for at least the first year.

Your Contribution: Explain how much you are

investing in the business, and the sources.

Outside Investors: Identify who is investing

and how much they are contributing, and what

they expect for their money.

Need: If you are trying to attract a loan or woo

other investors, use all of the above to demonstrate

how much you need and why your store

represents a good investment.

CONCLUSIONS: SUM UP EVERYTHING

YOU’VE ALREADY SAID WITH

CONFIDENCE AND ENTHUSIASM.

continued...

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 47


forumworkshop

FORUM WORKSHOP

YOUR SOURCES OF FINANCING

Once you know what your financial needs are,

your burden becomes locating and securing the

financial resources required to give your store a

fair chance at success. Let’s assume you haven’t

won a lottery and weren’t born into wealth.

You’re the average, ambitious man or woman

intent on doing it your way with a retail store.

Your only option is to look to outside sources

of funding. This search for money will take

some time as you search for lenders confident

enough in you and your store concept to risk

an investment in it.

family

Forget About Institutional

Sources of Financing

This is your store, so it’s entirely your responsibility

to raise the financing. Forget about

lending institutions, like banks and venture

capital firms, for now. It’s not that these houses

of finance don’t like entrepreneurs. They just

don’t want to lend you money until you can

demonstrate your success. When you can present

a track record that shows you’ve weathered

a few ups and downs, and can hand them sales

reports that prove the greatness of your store

concept, they’ll be more likely to respond to

your need for funding. Until then, you must

first look within yourself, and your circle of

and friends, to finance your dream.

continued...

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Page 48 OCTOBER 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 49


FORUM WORKSHOP

forumworkshop

Take Out A Second Mortgage

& Convert Assets Into Cash

If you believe in your vision, you’ll refinance

your home mortgage for the sake of it. You’ll

also sell your prized collection of barbed wire

and Elvis singles, the boat, and even your fancy

car – you’ll need to do whatever it takes to get

your dream off the ground. That’s because until

you’ve done everything you could and are

completely at risk, no one, no matter how much

they love you or how much money they have,

will want to take a risk with you. You must

demonstrate in deeds, as well as words, your

complete devotion to the success of your business

before you can ask your maiden aunt to

lend you money.

Page 50 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

Once considered a last


desperate act for those

overburdened with

debt, the second mortgage

is often a necessary

step for anyone

who wants to breathe

life into dreams of financial

independence. A second mortgage or

home equity loan implies some risk on your

part, in terms of increased financial burden.

You’ll be able to borrow a share of the difference

between what your house is worth and

what you still owe on your existing mortgage.

With the recent decline in interest rates, many

people are refinancing their homes entirely for

a cash advantage and saving money on

monthly payments in the process.

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 51


FORUM WORKSHOP

forumworkshop

Which way you go should depend primarily on

how much money you’re able to generate from

other sources. But realize you probably will

need to secure some of your seed capital by

borrowing against your home.

SHOP AROUND FOR A HOME

EQUITY LOAN AS YOU WOULD

ANY OTHER BANK LOAN.

It’s advisable to submit your application while

you’re still gainfully employed with someone

else. Don’t volunteer details about your plans

to use money to start a business. A new business

is a risk in the eyes of the banker, and

banks prefer to avoid risks.

$¢$¢$¢$¢$

How important is your store to you? It should

mean enough that you’re willing to part with

anything and everything that’s not absolutely

necessary to your lifestyle right now. Take a

good second look around your house or apartment

at your prized possessions. Are they more

important to you than a future of self-determination?

If there’s a market for your collections,

or jewelry, or anything else lying around, turn

those dubious assets now collecting dust into

the cash you need for your store. The same goes

for any IRA or Keogh accounts. The cash they

can put in your hands today may mean a lot

more than they ever could to you at retirement.

It’s a risk, but you must be willing to take it. For

unless you do everything in your power to finance

your store, you can’t expect others to

lend their support.

continued...

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Page 52 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 53


FORUM WORKSHOP

forumworkshop

Only after doing everything you could on your

own can you turn to your parents, aunts & uncles,

friends & neighbors for little loans, much

needed “investments” in the business.

APPROACHING FAMILY & FRIENDS

FOR INVESTMENTS & LOANS

You may elect to secure the necessary funding

from one rich aunt or from a whole roster of acquaintances.

Each approach has merits. A single

financier may stay completely in the

background until the store shows signs of faltering,

and then become an aggressive adversary

in deciding how your business should be

run with her money. If cash flow ever proves a

problem, it may take more work to explain

your problems to many supporters. But with

less at risk individually, none will apply the

same kind of pressure as the single friendly

lender with a lot of money at stake. Whatever

combination of personal financiers you use to

set up your shop, expect to get to know each

much better if circumstances force you to explain

why you can’t make payment on the loan

until next month.

☺When approaching friends

and family as financiers of

your retail dream, you

should present this as an

opportunity to help you as

well as themselves. Share

your enthusiasm about the store and what it

could mean for them and you. You’ll need to be

attuned to what type of agreement each of

these personal contacts prefers.

continued...

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Page 54 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 55


FORUM WORKSHOP

forumworkshop

Some will feel most comfortable making you a

straight loan, to be paid back over time with interest.

Others may prefer lending the money

with expectations of being paid back, and a

share in the future profits of the store. Deal with

family and friends on a case-by-case basis, sensitive

to their needs. Any agreement you reach

should be in writing, even if it’s just an informal

letter outlining the terms: the amount of

the loan, the payback plan, and what, if any,

their long-term interest in the business will be.

APPROACHING PEOPLE

YOU DON’T KNOW

Of course, the potential pool of funding sources

you don’t already personally know is much

wider. It’s just more difficult to identify and

find moneyed individuals receptive to helping

the total stranger with the start-up store. Anyone

you approach to invest in or lend you

money for your business will want to know

how much you are bringing to the table. Before

you approach outsiders, you should have at

least 50% of your seed money secured from

your [personal assets and contacts. They will

also want to review your business plan with its

detailed analysis of projected costs, savings,

and profits.

Consider Taking On A Partner

➥One alternative

the cash-poor

entrepreneur

should consider

is taking on a

☞partner in the store.

continued...

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Page 56 OCTOBER 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 57


FORUM WORKSHOP

forumworkshop

The partner you should look for is someone

who’s a little older, experienced in the business

you’re going into, and with enough money in

reserve to help you through that critical first

year. He will bring insight and a financial foundation

to the company. He will bring insight

and a financial foundation to the company. The

best partner, though, is the silent partner: the

individual who believes in you and your idea

enough to fund your retail dream, and sit back

and watch your success.

Whenever you take on a partner, there’s

strength in numbers. Having two ambitious

skilled people at the helm of the store tends to

strengthen how it’s perceived by the professional

community and public. It makes for a

whole greater than the sum of its parts. If you

decide to enter into a partnership, I strongly advise

you to work up a written agreement that

describes your relationship, what each partner

contributes to and expects from the arrangement,

and terms under which the partnership

might be dissolved to your mutual satisfaction.

TAP INTO YOUR

WORKING PARTNERSHIPS

➪The new realities of retailing

dictate you treat

your suppliers and

service providers as

partners in your business.

Partners work for

and with each other.

Consider them as potential sources for reducing

your need for working capital during the

start-up phase.

continued...

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Page 58 OCTOBER 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 59


forumworkshop

FORUM WORKSHOP

Suppliers may not lend you money outright,

but they can finance your orders to give you inventory

on a consignment basis. The same is

true with contractors and other service

providers. Instead of one lump payment, they

may be willing to structure a payment schedule

that works with your budget. You won’t know

what kind of flexibility is available to you from

these “partners” until you ask.

CONSIDER RECRUITING

INVESTORS

They do exist, and once you have a business

plan on paper, you can make a pitch for investors.

Advertise or spread the word. Usually

they want equity, a share of the business and

profits based on their contribution to start-up

funding. For providing 10% of that cost, an investor

may expect a payback plus 10% of profits.

Think of this as selling shares in the business.

Such an arrangement has legal

implications that require the involvement of an

attorney.

LOOK FOR ANGELS

Yet another alternative for


financing exists outside the

halls of finance: “angels.:

Successes of their own making,

or natural-born philanthropists,

these rare and

elusive individuals want to help people like

you. Driven by a deep sense of altruism, or the

desire to repay the community that nurtured

their dreams, they make seed money available

to entrepreneurs.

continued...

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Page 60 OCTOBER 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 61


FORUM WORKSHOP

forumworkshop

This may be what amounts to a start-up grant

either through an outright donation to the

cause or a low-cost, long-term loan. If the business

prospers, the angel may expect a return. If

not, the angel can walk away from the endeavor

knowing he tried to help someone

where it counts. Finding your angel – that’s a

challenge! It’s more likely they’ll find you, so

don’t count on their help.

INSTITUTIONAL LENDERS

Good advice to the contrary, you may decide

it’s worth investigating your chances for a business

loan from a local lending institution. This

may prove an exercise in futility, especially if

the store is your first stab at self-employment.

You may have good personal credit, and a good

relationship with your local loan officer, but it

Page 62 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

may not be enough to get the loan you need.

Make your case, in person and on paper. If all

else fails and you need the funding, consider

asking for a personally guaranteed loan. It’s not

the best situation, but if the store really matters,

you’ll have little trouble living with the commitment.

SBA

Also check in with

the area office of the

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thorough, and funds are limited. But you won’t

know if you qualify until you apply. The SBA

exists to help people like yourself start businesses,

and part of that support includes helping

those who meet its criteria secure the

necessary funding.

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 63


FORUM WORKSHOP

forumworkshop

And if the SBA officers can’t help you get the

loan, they will provide ample direction and resources

that will prove invaluable in other aspects

of starting your store.

THE TRADE-OFF

There’s a definite trade-off


when turning to any of these

outside sources for funding.

The Entrepreneur who gets the

money must surrender some

autonomy in the process. Investors, partners,

angels, and lending institutions bring their own

expectations to the project, driven by their need

for a return on their investment. Building a successful

retail operation is a long-term project,

but some expect financial rewards in the short

term. That often places unwanted pressure on

the entrepreneur at a time when the challenges

of the start-up store will breathe enough discord

into your life.

GETTING THE WORD OUT

Finding outside sources to fund your retail

dream from paper to storefront takes consider

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schools share a new sense of responsibility to

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 65


FORUM WORKSHOP

forumworkshop

Basically, exhaust any and every

conceivable channel of communicating your

idea and need. And expect nothing for your

efforts. That way you may be surprised,

but won’t be disappointed.

SELLING THE PLAN

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Once you realize you can’t secure the funds the

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illusions for what and by whom their money

will be spent.

Page 66 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

When you approach strangers for funding, it’s

a much different game. Until they’ve had a

chance to thoroughly review your plans, all

they know is that you want some of their

money. The impression you make, as much as

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 67


FORUM WORKSHOP

forumworkshop

Everything about how you present yourself to

these strangers, from the way you dress to how

you field questions you have no idea how to

answer, will help or hurt the financial picture.

Your enthusiasm for the store should be contagious,

your confidence in yourself unshakable.

It’s to your benefit to submit something in writing

prior to your first meeting with potential

investors or lenders. A page or two defining the

store concept, the market it will serve, and why

the marketplace needs it will do. Also include a

brief summary of your experience and interests

as they relate to your ability to run the store.


Bring along a typed outline of

your business goals and financial

projections to your meeting; better

yet, show off your business plan.

and

Today’s business standards call for a typeset

document of a few pages, perhaps some supporting

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Dress neatly but conservatively for the meeting.

Be prepared with any and all information

you’ve gathered while researching your market

opportunities. After the formalities of introduction,

explain your background, the marketplace,

and how the two combine for the store

concept. Answer any questions put to you directly,

to the best of your ability. When you

don’t know an answer, lay off the bull. Promise

to get back with a response. Make sure you do.

When the subject of money comes up, be completely

honest and forthright about your needs,

how it will help the business.

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 69


FORUM WORKSHOP

forumworkshop

Also emphasize what you’ll bring to the project

in money, time, and commitment. Reiterate the

optimism your research allows and do your

best to address any concerns expressed. When

offered criticism, consider its merits. Never take

it personally or grow aggressively defensive.

Remember, a professional always remains cool

under pressure. The person who can’t handle a

little flack in a conversation promises to crumble

when the inevitable business crisis presents

itself. That’s not the entrepreneur who wins investors

to her ideas.

When the meeting is over, express sincere

thanks for the other’s time and interest in your

idea. Hopefully your winning personality, confidence,

and professionalism will allow you to

leave with the promise of the funding. If not,

you should have learned from the experience.

Always follow up on anything promised during

the interview, and comply promptly with

any application requirements. When things go

well, a letter of thanks is always a nice touch.

A PLANNING CROSSROADS

When you’ve exhausted

all your financing

options, you’ll come

to a crossroads in the

planning stage of your

store. If you’ve been

able to secure adequate

funding, you can get to work filling in the details

of your business plan and setting them in

action. You’ll need to rework your budget in

consideration of the payment arrangements

you’ve made with any lenders.

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forumworkshop

FORUM WORKSHOP

If, however, you cannot pull together enough

resources to meet your financial goals, you

have 3 choices: You can give up, you can start

the business without enough money, or you can

revise your expectations, for now.

If you’re truly an entrepreneur, giving up isn’t

an option. That will leave only two: going into

business undercapitalized, or reinventing your

dream. If you’re going to proceed intelligently,

there really is no choice. The number one reason

small businesses fail is undercapitalization.

If you’ve projected what it will cost you to succeed,

and you can’t raise enough, you’re in effect

projecting failure.

Still, the can-do spirit of the entrepreneur often

leads to a “damn the torpedoes, full speed

ahead” attitude. The entrepreneur decides to

gamble on her own strength and determination

and intelligence being enough to carry the business

over the obstacle of not having enough

money. While there are people who succeed in

this kind of risk-taking manner, they are few

and far between. The numbers don’t lie, and

neither should you – especially to yourself – especially

when it’s your nest egg at risk. Instead,

take the 3rd option and try to reinvent your

dream to fit your financial resources.

REINVENT YOUR DREAM IF YOU

CAN’T FIND ENOUGH MONEY

You may want to reconsider

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routes for testing your store

concept suggested before.

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Page 72 OCTOBER 2021 |

RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 73


FORUM WORKSHOP

forumworkshop

If you’ve already done that and found your

idea a winner, perhaps you can expand the

scope of that retail experiment. Use this setback

to your advantage and cultivate increased demand

for your products. Consider doubling the

amount of inventory you carry in the booth or

kiosk, or set up two mini-stores in different locations

around your area. The added exposure

can only broaden your customer base. If you’re

truly an entrepreneur, you won’t give up; you’ll

turn adversity into opportunity.

On the other hand, if your experiments

brought you limited success,

and your best efforts failed to

generate the financial support to

get your business off the ground,

it’s time to step back and reevaluate

the store concept.

9

Consider the experience of the visionary behind

Hub Central, specialist in auto hubcaps.

He recognized his business opportunity one afternoon

driving home along one of his busy

home city’s neglected byways. What did he

see? A lot of potholes, a lot of cars hitting them,

and a lot losing their their hubcaps. What startup

inventory he couldn’t collect from the road

shoulder, he purchased at area junk yards. He

started in an open-air market conveniently situated

across from the city’s strip of auto parts

stores.

Some of his customers were the disgruntled

drivers who lost wheel covers during their

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forumworkshop


They also inquired about

other parts: chrome fenders,

trim, and hood ornaments.

After a few months

he realized there weren’t

enough people who

needed hubcaps to justify

his retail existence. Hub

Central became The Chrome Palace, and quickly

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in the state for vintage auto trim and hubcaps.

That may seem a highly specialized example,

but it demonstrates the kind of thinking that

should guide you in reinventing your store if

you must. You may have the right idea for the

wrong audience, or be approaching a valid

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 75


FORUM WORKSHOP

forumworkshop

TARGET OPENING DAY

& DRAW UP A CHECKLIST

For now, your concern should be working toward

one deadline: Opening Day. Your first reference

point in setting up the schedule of

activity is the date when renovation work will

be completed and you can occupy the space.

Try to set opening day for at least a month from

that date. You can always open your doors before

the event, if things work to your advantage.

You may also push it back a little if

something slows the schedule. The important

thing right now is to set a target date, a fixed

deadline you plan to meet.

Next take your expenses list and compile a

checklist of whatever you must do in order to

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You’ll later experience a

tremendous sense of satisfaction

crossing completed

tasks off the list.

Sign the lease, hire the contractor, and let the

renovation work proceed. If you decide to do

the work yourself, push your opening day back

at least 2 weeks, preferably a month, immediately.

That’s because you should be using the

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Page 76 OCTOBER 2021 | RETAILERS FORUM MAGAZINE


FORUM WORKSHOP

forumworkshop

Installing a security system. Setting up displays.

Loading shelves. Training staff. Planning

pre-opening day advertising and promotion.

And inviting dignitaries and the media.

These activities will vary, depending

on the type of store,


your space needs, and how

you plan to reach your audience.

But every checklist

should be a detailed accounting

of everything that must be done, broken

down by the month, week, even day leading up

to the big event.

Let’s look at the 2 major items likely to be

on the checklist: inventory & personnel.

SETTING UP YOUR INVENTORY

Your store is all about what it sells. From your

earlier contact with suppliers you should already

know what kind of turnaround they can

give on orders, and the terms available to you.

As soon as you give the contractor the goahead

to start work on the store, get out your

inventory lists of what you plan to sell. Organize

it by source, manufacturer, distributor, or individual

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opening day, and when you expect to be ready

to take delivery of the products. Ask if they’ll

take your order now and hold the goods at the

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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 77


FORUM WORKSHOP

forumworkshop

Finally, request information about any upcoming

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Before you’re ready to take delivery on the

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order what’s necessary. The same for display

racks and other floor fixtures. You want to be

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The most difficult part of

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ID and price information, you or an employee

must enter a price and description for

every SKU (stock-keeping unit) in the store, as

well as the number of each item you have on

hand.

continued in next issue ...

Page 78 OCTOBER 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 79


The Complete Guide to Making Money at Auctions!

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Page 80 OCTOBER 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 81


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Page 84 OCTOBER 2021 | RETAILERS FORUM MAGAZINE


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Page 90 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

Page 90


Trade

MaGaZINeS

Trade Magazines

Swap Meet

This exciting monthly magazine

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wholesalers across the United

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Page 91 91

RETAILERS FORUM MAGAZINE | OCTOBER 2021 Page 91


USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to buy

goods at the lowest prices possible. Our best-selling

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1-800-635-7654

Page 92

Business Directories


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www.bizbooks.org

RETAILERS

Page 93

FORUM MAGAZINE | OCTOBER 2021 Page 93


Wholesale Gift Guide

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1-800-635-7654 Business Directories

Page 94 OCTOBER 2021 | RETAILERS FORUM MAGAZINE

Page 94


APPAREL

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A complete and updated guide listing

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Listings include sales manager’s

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Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

1-800-635-7654 Page 95

Directory of Brand Name Apparel

Manufacturers

Updated and easy-to-use directory

listing brand-name label manufacturers

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Developed and targeted for store

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Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

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ever issued by the Federal Trade Commission

to identify all sorts of goods imported,

manufactured and/ or sold in the U.S. Over

126,500 records including contact information

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Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

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Upj-to-date guide created specifically for the smaller design houses and home sewing

businesses. Directory lists fabric and trim companies that will sell to businesses that

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fabric suppliers and all their contact information.

Order No. A-106 $65.00

Apparel Business Directories

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