Weekly Comms Jason Lewis Issue October 6th

Weekly
October 6th
COMMS
The “Jason Lewis” Issue | Number 41 2021

Contents
MARKETING CALENDAR.....................................pg 3
IMPORTANT NOTICES ........................................pg 4
ZEE OF THE WEEK...............................................pg 5
EMPLOYEE OF THE WEEK...................................pg 6
Buying Department ............................................pg 7-12
Metcash Newsletter 11/10/21
White Coffee Cups
Spring Valley Promotion
WiseBuys P11 / Part 1 (copy)
Coke Esky Winners
Pen & Inks
PFD Catalogue
P11 Hook - CHIPS
P9 Rebates
Marketing Department .....................................pg 13 - 15
Marketing Manager - Glenys Tristram
HALLOWEEN UPSELL PROMO
Issues & Troubleshooting.................................pg 16
Help Desk...........................................................pg 17
Reap the Rewards..............................................pg 18
On 6 October 2007, Jason Lewis finally crossed the prime
meridian again to become the first person to circumnavigate the
earth using only human power. more here
2

Marketing Calendar
This Weeks Dates to Note!
Oct 6th
Oct 7th
Oct 8th
Oct 9th
Oct 10th
Oct 11th
Oct 12th
Oct 13th
P11 Buy Period Starts
How To Setup Calendar in Gmail -
Click Here
We are adding in all the important buy
dates, promo start dates etc to a communal
calendar for you.
USE this resource and be reminded of these
crucial dates. Just click “subscribe to the
calendar’ one time and then it is all setup.
3

IMPORTANT NOTICES
Please take note of the below
and advise all staff as necessary
1
Metcash
newsletter - pg 7 Pen & Inks .. pg 10
2
WHITE
3
HALLOWEEN
COFFEE CUPS - pg
7
PROMO
INFORMATION pg14
P11 HOOK STOCK, pg 12
4
4

STORE OF THE WEEK
Springfield Lakes
Franchisees Matt and Kerry at Springfield
Lakes have just completed a store refit. This
involved an extension of the shop into the
neighbouring vacant tenancy. It also included
a relocation of the fun wall, counter extension,
a new dairy chiller, and a new freezer as well as
further fixtures to extend their range.
The finished product looks amazing and
compliments the team at Springfield's focus on
foodservice. This year alone foodservice sales
have doubled, and now make up close to 10%
of the store sales at close to 60% GP!!! A huge
result.
Matt tells me “We’re really happy with the result
here. You just need to be willing to have a go …
to have a crack, which we’ve obviously done. Our
customers love the layout, and our new range …
and they all love our food offer.”
If you haven’t had the chance already, take the
time to stop by Springfield for yourself. It looks
great!!!
[Brad Jones - General Manager Operations]
5

EMPLOYEE OF THE WEEK
David O'Rourke
Area Manager David O’Rourke took
over managing stores south and west
of Brisbane, as well as the Gold Coast
and Toowoomba in early July.
During this time, he has been focusing on
improving store standards and layouts,
ensuring correct products are ranged, with
a focus on Wise Buys.
Full store relays have been completed at
Mermaid Beach, Southport, Toowoomba,
Yeronga, as well as some minor changes
at Fernbrook, Wakerley, and Sunnybank.
The feedback and support from
Franchisees has been terrific. All
have been happy with the fresh look in
store, and the support David and the
merchandising team have given.
Keep up the awesome work, David, and next time
send in a photo of your smiling face!
[Brad Jones - General Manager Operations]
6

BUYING
Metcash Newsletter for week 11/10/21 - Click Here
SPRING VALLEY PROMOTION P10 - Ian McLauchlan
Some stores have been receiving the 375ml Spring Valley
instead of the 300ml pack we are promoting. Currently only the
300ml range are included in the current promotion.
We will add the 375ml bottles into the promotion batch to assist
in clearing old stock. They have already been removed from the
planograms. Any questions on that let me know?
Jeff will instigate a block to ensure no more 375ml product
goes out. He will then run a report for stock supplied and will
reimburse all stores that purchased 375ml product the price
difference to promo price back dated to the start of P9 the
25/08/21.
WHITE CUPS
NIGHTOWL COFFEE CUPS RUNNING OUT
TEAM - We are working on a refreshed coffee offer.
This will include new look cups and Point Of Sale.
Tiger have run out of the existing 12oz Owl Café cups
and will be supplying plain white until the new design
arrives.
The plain white cups use the existing lids that fit the
8oz and 16oz.
7

COPY
P11/ Part 1
Here is the upcoming IGA-D promotions for P11/PART 1 with start date
20/10/21 to end date 02/11/21. IGA-D buy dates are different than our
regular promotions, so please check all the CUSTOMER BUY DATES
carefully.
SOME OF THE CUSTOMER BUY DATES HAVE ALREADY STARTED
WHILE OTHERS WILL START SOON!!
Please click here to see WiseBuys Submission Form & please click here
for the link including the rest of the promotions.
Please MAKE SURE you are PLACING YOUR ORDERS according to the
BELOW CUSTOMER BUY DATES.
BELOW CONNOISSEUR & PETERS D/STICK & MAXIBON PROMO WILL BE ON IN PART1 AND
IT WILL BE ON AGAIN IN P11/PART2. SO PLEASE MAKE SURE YOU PLACE YOUR ORDERS
ACCORDINGLY!
• BELOW MILO 240ML WILL BE ON OWL CLUB PROMO IN P11 AND IT’S ON IGA-D
PROMO FROM 27/09/21 TO 24/10/21. SO PLEASE MAKE SURE YOU PLACE YOUR ORDERS
ACCORDINGLY AS THE SCAN REBATES WILL APPLY ACCORDING TO DIFFERENCE IN BETWEEN
IGA-D & SUBMISSION!!!!
8

BELOW RED BULL 4X250ML ITEMS WILL BE ON IGA-D PROMO FROM 04/10/21 TO 31/10/21. SO
PLEASE MAKE SURE YOU PLACE YOUR ORDERS ACCORDINGLY!
30 th of September 2021
To whom it may concern (NightOwl Stores)
VIA EMAIL ONLY
RE: Introducing TDG as JT’s Coconut Essence Nightowl Distributor
I would like to confirm from the Monday 11 th of October 2021 The Distributor Group has been appointed
distributor for all JT’s Coconut Products for the Nightowl Convenience Group
All Jt’s products will be sold into, delivered, and invoiced by TDG
As always, if you have any questions at all please do not hesitate to contact me on 0488 997 798.
Sincerely
Peter Lewis
National Sales Manager
0488 997 798
9

PEN & INKS
10

Coke Esky Winners
Please note: An email will go out to each winner of the Coke Retro Esky.
The customers will be picking the prizes up instore.
Coke reps will visit sites with no entries to pick up the remaining Eky's.
Port Douglas
Winner
STORES! Send through
your images for this
wall of WINNERS
Berkeley Vale's
Winner
Noosaville's
Winner
11

P11 HOOK
We will have an appealing promotion in
P11 which will be “With each Mega FCB
purchase our Customers will get a FREE
27g Smiths Original Chips (while stocks
last)”
Stores will start receiving the stock
by mid of October, and starting from
next week Smith’s Reps will be visiting
your stores to place a clip strip on or in
surroundings of FCB machines.
Range subject to store availability. While stocks last
P9 Rebates
Click Here
HUGE PFD CATALOGUE -
DOWNLOAD
CLICK HERE
Order after the 26th to take
advantage of these deals. The
savings are huge!
The PFD reps will be distributing
to the stores from Monday so
that the stores will also have a
hard copy of the programe.
12

MARKETING
Marketing Manager
Hi Team,
Just a quick note to tell you that I've
accepted the Marketing Manager
position and will be looking forward
to a successful 2022 and beyond in
the roll. My new Phone number is (07)
3088 1234.
Thank you, Kindly
Glenys
Customer feedback
This came in via the contact us page on our
website this week.
"I keep forgetting so finally had time to say
Berkeley vale store have the most amazing staff.
Every time I go in they are so welcoming and
make my day. I’m known as the lady who is
addicted to the potato cakes but it’s only small
part I love your staff all of them are amazing.
I’m a team leader and work in recruitment and
I only wished they were part of my team amazing
job ladies and gents 110% positive customer
service experience. Ps I’m in lockdown for 14
days so I will see you on the others end. Chris"
13

Halloween 2021
Upsell Promo
This is a BRAND FUN / customer experience
promotion. It's all in the delivery.
Spend over $10, say ‘TRICK or TREAT’
and you get to take home a little BONUS
Halloween fun!
This is the upsell promotion for Halloween, as usual
purchases of tobacco and commission products are
excluded from the $10 qualifying purchase amount.
Cadbury are exclusive in this promotion and at
a cost to them, all stores are receiving a box of
giant Caramello Koala's & a box of Giant Freddo
Dairy Milk. This the TREAT! (72 free chockies!)
Have you got these Yet?
YOU MUST GET THESE EARLY, THIS WEEK IF
POSSIBLE, if you have trouble contact Glenys.
14
YOUR
CONTRIBUTION
1) Dress Up your stores for the
whole Halloween weekend.
2) THE TRICK!
STORES NEED TO SOURCE
SOME NON EDIBLE TRICKS.
A packet of Fake Spiders or
Cockroaches will do. GET down
to your nearest DISCOUNT
STORE THIS WEEK! (You will
need around 50).

15

Troubleshooting
OwlClub Card / App
If a customer says he / she only
signed up that day, you should try
syncing your POS.
Customer Card / app wont scan?
A: Try ‘Member Lookup’ in POS to find the
customer. If the customer still isn’t found
then take the customers contact details,
member number and pass onto marketing
at earliest opportunity, and the provide
appropriate customer experience for the
situation.
Product Scanning
When a product doesn’t scan as expected,
note down the APN or product number and
email support@coyotesoftware.com.au
with that number.
New Products
All new products must be submitted to your
area managers for review and approval
based on the revised FSO planograms. For
both form click here
If a new supplier is required to be set
up - you need to fill in the new supplier
information form.
network issues - click here or this is the
link. https://nightowl.worldmanager.com/
admin/login-next.php?logout=true
Local Area Marketing.
If you want your business to be more
involved in any community initiatives
or any local area marketing - please send
an email with your requests to marketing@
nightowl.com.au. We can then work
together to determine the best way to move
forward and get the most out of your local
marketing whether that be on LED’s, Print
etc
Our Facebook Page: https://www.facebook.
com/NightOwlConvenience/
Everyone should be advocating by liking/
share/following the Nightowl Facebook
page.
Our Instagram Page: https://www.
instagram.com/nightowlconvenience/
Everyone should be advocating by liking/
tag/following the Nightowl Instagram page.
Fruit Salad stickers are running out? Send
an email to marketing for more.
Links in weekly comms not working? Try
opening comms in a different browser, we
are aware that Internet Explorer doen’t work
well with links. There may be others with
similar issues.
NOEL Login
Please use the external link if there are
16

Help Desk
Ensure you are directing your query to the below email addresses with a complete outline
of the issue.
Promotional Enquires
OwlClub Enquiries
LED Artwork Requests
LED/Coyote Technical Issues
Delivery Partner Issues
- marketing@nightowl.com.au
- marketing@nightowl.com.au
- marketing@nightowl.com.au
- support@coyotesoftware.com.au
- glenys.tristram@nightowl.com.au
For all other issues, please ask your area manager.
17

.
Refer your friends and earn big rewards.
Share the NightOwl community you love and refer your
friends to earn back rewards. The more new franchisees
that you refer, the more you earn. Simple.
Enjoy $1000 for every referral that
becomes a new franchisee.
Make a referral today
Talk to the Commercial Manager for more details.
Craig Turrell
P. 07 3088 1229
M. 0410 643 787
E. craig.turrell@nightowl.com.au
Terms and conditions apply
18

"Often it is tenacity,
not talent, that rules
the day"
- Julia Cameron-
19