MVA Logo and Brand Identity Guide 2024-25

IT’S WHO
WE ARE
Logo and Brand
Identity Guide 2025-26

Introduction
About & Contacts
ABOUT
The Montverde Academy Logo and Brand Identity Guide is designed to provide all Montverde Academy divisions, partners and vendors specific brand guidelines for
all branded communications including print, digital media and any other communications touch points.
This guide includes instructions related to color, fonts, and layout as well as specifics of logo usage and the proper use of authorized logos that are in place to represent
our school. Additional questions and information can be obtained directly from the Marketing and Communications Department.
MARKETING CONTACTS
Ginny Holm, Director of Marketing and Communications
ginny.holm@montverde.org |407.469.2561, extension 6003
Michelle Smith, Graphic Designer III
michelle.smith@montverde.org |407.469.2561, extension 6006
Kimberly Braden, School Photographer
kimberly.braden@montverde.org | 407.469.2561, extension 6011
Alex Menendez, School Videographer
alex.menendez@montverde.org | 407.469.2561, extension 6005
COMMUNICATIONS CONTACTS
Nichole Smith, Communications Manager
nichole.smith@montverde.org |407.469.2561, extension 6004
Zehra Naqvi, Social Media/Website Coordinator
zehra.naqvi@montverde.org |407.469.2561, extension 6000
COPYRIGHT AND LOGO DISCLAIMER
Reproduction and/or redistribution of this material by any means and in any format is expressly prohibited without prior written permission. In accordance with copyright
laws of the United States (Title 17 U.S. Code), copyright protection exists whether or not a specific copyright mark (©) and/or copyright notice actually appears on the
material. Where permission to reproduce certain material is granted, such permission is specifically stated. However, no materials may be reproduced or distributed
under any circumstances for any commercial purpose.
The Montverde Academy mark and athletic logo are copyrighted marks. They along with the logo, CBD, SIMA, MAMC, MVAC, and MAT are the intellectual property of
Montverde Academy, 17235 Seventh Street, Montverde, Florida 34756. All rights reserved.
May 12, 2025 1:34 PM
2 » MONTVERDE ACADEMY

Introduction
Table of Contents
About 2
Colors 4
Montverde Academy logos 5-7
Use and guidelines 7-8
Typography 9
Conservatory Logos 10
Logo and Brand Identity Guidelines » 3

Montverde Academy
LOGOS
The Montverde Academy circle logo is the most powerful visual representation of our institution. It embodies
our core values and unites the diverse voices within our community, making us stronger together than we
are individually. More than just a symbol, it is the face of Montverde Academy, and it should be consistently
represented across all platforms.
OFFICIAL COLOR INFORMATION
The color specifications for Montverde Academy’s brand identity are provided here. To ensure accurate color reproduction, always refer to the Pantone ®
Matching System number, as computer monitors and screens may display colors inconsistently due to varying calibration.
Black, gray, dark purple, and light gold are not primary colors for Montverde Academy and should only be used in specific one-color applications or as uniform
colors. Any use of black, light gold, or dark purple—whether in imprinting, embroidery, or as uniform colors—must be approved by the Marketing and
Communications Department before proceeding with an order.
Primary Colors
Secondary Colors
MVA Purple
PMS 255C
CMYK C60/M100/Y26/K11
RGB R119/G34/B108
Web 77/22/6C
MVA Gold
PMS 122C
CMYK C0/M17/Y85/K0
RGB R255/G209/B63
Web FF/D1/3F
Light Gold
PMS 122C @ 30%
CMYK C0/M5/Y23/K0
RGB R255/G240/B199
Web FF/FO/C7
Dark Purple Black
PMS 262C
PMS N/A
CMYK C66/M90/Y41/K36 CMYK N/A
RGB R84/G40/B78 RGB N/A
Web 54/28/4E Web N/A
BSN Victory Black
Nike Black
White
PMS N/A
CMYK N/A
RGB N/A
Web N/A
BSN Victory White
Nike White
Black White Athletic Gold Purple
APPROVED APPAREL COLOR FOR LOGO OR MARK
Color codes on the following pages indicate approved apparel color that a logo or mark can
be embroidered or imprinted on. Other colors must be approved by the Marketing and
Communications Department.
4 » MONTVERDE ACADEMY

CL001
MONTVERDE ACADEMY PRIMARY CIRCLE LOGO
The Circle Logo is our primary identity mark, designed to represent
Montverde Academy (MVA) to a wide audience. Its impact is most
powerful when used independently, without the presence of other
visual elements. It must not be altered or combined with other
logos. Whenever possible, the primary Circle Logo (CL001) should
be used in all print and media applications.
Montverde Academy
LOGOS
THE MARKETING LOCKUP (page 6) offers
a consistent and easily recognizable mark
for Montverde Academy, to be used across
all marketing materials, both digital and
print, featuring the secondary wordmark.
For design flexibility, the lockup is available
in both horizontal and vertical orientations,
with either purple or gold text, depending on
the background image or color. The most
important consideration is ensuring the
lockup remains distinguishable and legible.
MONTVERDE ACADEMY SECONDARY CIRCLE LOGO
The secondary circle logo should be used when the primary
logo does not work effectively with the background. Versions are
available in PMS 255c (MVA Purple) and PMS 122c (MVA Gold).
All MVA logos—whether institutional, campus, sports, or lockups—
must be used exactly as provided. They should never be edited,
recreated, or used in part.
CL002
CL003
PWM001
Garamond Pro
MONTVERDE ACADEMY PRIMARY WORDMARKS
When using the Montverde Academy wordmark in either Garamond Pro or Nimbus,
always use an approved logo file (see left). Do not recreate the wordmark or logo.
The mark may be resized, but always maintain the correct proportions by locking the
aspect ratio, ensuring both height and width are scaled together.
PWM002
Nimbus
The Garamond Pro wordmark has a traditional look and should be used in more
formal and academic marketing materials. The Nimbus wordmark is modern,
professional, and more informal, making it suitable for casual or contemporary
contexts.
Logo and Brand Identity Guidelines » 5

Montverde Academy
LOGOS
SWM0001
SECONDARY WORDMARK
The MVA acronym wordmark is represented by the letter MVA presented as a unit. This wordmark may be used
as a lockup for uniforms, apparel and promotional materials. DO NOT RECREATE THE WORDMARK. The mark
may be resized, but always constrain proportions by locking the aspect ratio, so the height and width are scaled
together. It can be used in conjunction with the Nimbus Montverde Academy wordmark, and is one of the view
instances that Montverde Academy may be stacked.
APPROVED SECONDARY WORDMARK LOCKUPS
The uniform lockup is one of the few instances
where the Montverde Academy wordmark may
be stacked. Any other use of this wordmark
in a stacked format must be approved by the
Marketing and Communications Department.
MONTVERDE
ACADEMY
Secondary Wordmark uniform lockup
Nimbus Sans Becker T Extended Bold
The uniform lockup is the only approved logo for student uniforms.
Any variation must be approved by the Marketing and Communications Dept.
Nimbus Sans Becker T Extended Bold
ACADEMIC
TEAM
CLUB AND SOCIETY LOCKUPS
Below are a few club and society lockup examples. The tracking can be adjusted to 50 so that the club
or society name exceeds the wordmark. All lockups must be approved by the Marketing and Communications
Department. MVA Employees should submit requests for apparel and other promotional items via the portal located
under mymva at montverde.org.
ACADEMIC
ROBOTICS
NATIONAL ART
TEAM
INTERNATIONAL
THESPIAN CLUB
LEAGUE
PSYCHOLOGY
HONORS SOCIETY
NATIONAL FRENCH
HONORS SOCIETY
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Montverde Academy
LOGOS
CM001 - Restricted Use
Restricted Use Marks
CREST MARK
The crest mark is used on a limited basis. Any use of this mark by
other divisions or departments requires prior approval from the
Marketing and Communications Department.
Our brand is a reflection of our
reputation—how people perceive us,
their loyalty, and their willingness to
support our mission. It relies on each of
us being actively engaged in consistently
and appropriately representing
Montverde Academy
½"
The clear zone equals
one-third the height of
the logo
CLEAR SPACE
Montverde Academy logos and marks have established clear zones. These are
intended to maintain their integrity and avoid visual confusion. No other type or
graphic element (including folds, trims, or edges) should fall within the minimum
clear zones shown.
NOTE: This also applies to athletic logos and marks.
½"
The clear zone equals
one-third the height of
the logo
The clear zone equals one-third the height of the logo
Logo and Brand Identity Guidelines » 7

Montverde Academy
LOGOS
LOGO Minimum Allowable Size
REPRODUCTION AND LEGIBILITY
Each of MVA’s logos and marks has a minimum allowable size to ensure clear
reproduction and legibility. They should not be used at a size smaller than what
is specified on this page. The artwork should only be used at these minimum
sizes when absolutely necessary.
NOTE: This also applies to athletic logos and marks.
For a complete guide to Montverde Academy’s Athletic Branding Guidelines,
click here.
.25"
1.5"
1.25"
1.5"
1.25"
IMPORTANT INFORMATION
If the logo is not included in this guide, do not use it. Faculty and staff can
request a logo through the Marketing, Media, and Communications Request
Portal or via mymva on the montverde.org site. If you’re still unsure, please
contact the Marketing and Communications Department (see page 2 for
contact information).
• DO NOT PULL LOGOS OFF OF THE INTERNET
• DO NOT USE LOGOS FROM EMAIL DOCUMENTS
• DO NOT MAKE YOUR OWN VERSION OF ANY ACADEMY LOGOS
(ACADEMIC OR ATHLETIC)
To maintain the integrity and consistency of all Montverde Academy logos and
word marks, logos may not be reconstructed or altered in any way. The following
is a general list to indicate unacceptable treatments of our logos.
• Do not place logo on patterned or image background
• Do not place logo over gradient background
• Do not skew, stretch or warp logo
• Do not crop or bleed logo off page
• Do not tilt or rotate logo
• Use ONLY official MVA colors (see page 4)
• Do not treat elements of logo in different ways
• Do not rearrange or move elements of logo
• Do not place other words near logo to be construed as part of logo
The Montverde Academy brand
was developed and created to provide
a consistent message and visual
representation across all departments.
8 » MONTVERDE ACADEMY

Primary Typeface
Nimbus Sans Becker
Nimbus is a family of sans-serif fonts that reflect MVA’s strength and forward-thinking nature.
Montverde Academy
LOGOS
Two typefaces with several weights, italics, condensed, regular, extended offer a wealth of possibilities. These fonts should be available in all Academy computers.
Contact the Marketing and Communications Department if you need a copy of these fonts.
- Nimbus Sans Becker T
- Nimbus Sans Becker L
Nimbus Sans Becker T
T Regular Light
T Regular Light Italic
T Regular
T Regular Italic
T Regular Bold
T Regular Bold Italic
T Regular Black
T Extended Light
T Extended Regular
T Extended Bold
T Extended Black
Nimbus Sans Becker L
L Regular
L Regular Italic
L Regular Bold
L Regular Bold Italic
L Condensed Regular
L Condensed Bold
Secondary Typefaces:
Nimbus Sans Becker T and L are the primary typefaces
for Montverde Academy. Should these not be available,
please use the Arial font family as your secondary choice
in typefaces.
Arial
Regular
Italic
Regular Bold
Regular Bold Italic
Regular Black
Narrow
Narrow Italic
Narrow Bold
Narrow Bold Italic
Logo and Brand Identity Guidelines » 9

Montverde Academy
LOGOS
Primary Marks - Theatre Conservatory, Music Conservatory, and Dance Conservatory
The Conservatory logos consist of theatre, music, and dance conservatories as separate entities.
MC001
MC002
TC001
TC002
DC001
DC002
CLUBS, SOCIETIES, CAMPS, AND NON-MVA PROGRAMS
Clubs such as K-Kids, Kiwanis, etc. and societies (Honor Council,
HLI, etc.) that have specific school approved logos should contact
the Marketing and Communications Department prior to ordering any
merchandise for review and approval.
Secondary Mark - Fine Arts Conservatories
The Fine Arts Conservatories logo is used primarily in marketing and solely by the
Academy. It should not be altered in any way or be combined with other logos.
*Other use of this logo, including lockups, will require approval
from the Marketing and Communications Department.
COMPLIANCE REVIEW AND APPROVAL
Use of our marks on promotional items and merchandise should
be done with thought and purpose. Use of Montverde Academy
marks by any organization implies association. All usage of our
marks must be approved by the Marketing and Communications
Department this includes:
- External groups
- Internal groups
- Individuals
FA001*
FA002*
Montverde Academy shall have the right to disallow the production of
any promotional item deemed inappropriate.
10 » MONTVERDE ACADEMY

Photography on Brand
Montverde Academy
LOGOS
Montverde Academy’s 130-acre campus offers a visually rich backdrop that reflects our diverse, dynamic
community and holistic student experience. Our photography is a critical tool in expressing our brand—
capturing not only the scenic beauty of our environment but also the vibrant academic, artistic, and athletic
life that defines us.
We aim for photography that feels natural yet intentional, using a blend of expansive aerial imagery, candid
student life moments, and thoughtfully planned marketing shoots. Each image should authentically reflect
what it’s like to live and learn at Montverde Academy.
With a comprehensive photo library and an in-house Getty professional photographer and videographer, we
have the resources to uphold high standards. Let’s be mindful not to default to what’s convenient—investing
a few extra minutes to find or capture the right image ensures every visual supports a cohesive, powerful
message about who we are.
• Use of images not owned by MVA must be approved by the Marketing and Communications
Department.
• MVA Employees should submit marketing, communications, photography, and videography
requests via the portal located under mymva at montverde.org.
• Download images from our library for the highest quality. Do not drag from the site or Internet.
• Vendors please contact our department for requests (see page 2).
11 » MONTVERDE ACADEMY

17235 Seventh Street, Montverde, Florida, 34756 | tel: 407.469.2561 | montverde.org May 12, 2025 1:34 PM