CosBeauty Magazine #94

@cosbeauty
BIOMIMIC SKINCARE + SKINDNA
= PERSONALISED DNA-BASED
SKINCARE
From the founders of SkinDNA,
the world’s most popular skin
DNA testing technology, comes
BIOMIMIC skincare, an Aussie brand
that has created a simple skincare
solution personalised for each user,
at an affordable price point.
Made in small batches right here
in Australia, the range offers two
essentials and six booster treatments
that target different skin concerns.
Though you can purchase BIOMIMIC
products on their own, they’re
designed to work in conjunction
with a SkinDNA genetic test, which
analyses the 12 skin functions of
your DNA profile and provides
you with a personalised report on
the ingredients, supplements and
professional treatments most suited
to your DNA profile and hereditary
predispositions to ageing.
‘We all want healthy, youthfullooking
skin but not everyone
understands the complexities of
their skin genetics, and how the
wrong product selection, coupled
with hereditary predispositions,
could be costing you money on
skincare that simply won’t work for
you,’ explains Stefan Mazy, founder
of SkinDNA and BIOMIMIC.
Mazy, who has dedicated his
entire career to understanding the
role that genetics plays in skin health
and ageing and, subsequently, the
scientific advancement of predictive
ageing, says that BIOMIMIC is the
result of over a decade of research.
‘I designed BIOMIMIC with one
mission: to provide an easy-to-use
and targeted solution to address
the five main skin ageing pathways
we analyse in a SkinDNA test:
sun damage and pigmentation,
wrinkling, free radical damage,
skin sensitivity, as well as firmness
and elasticity.
‘I truly believe that skincare
doesn’t have to be complex, so it
was important to me that BIOMIMIC
included only the products you
absolutely need and none that you
don’t. The result is a personalised
skincare routine for every user,
where each product has been
carefully developed for maximum
absorption, so your skin can feel the
full benefits.’
RRP: BIOMIMIC Essentials: $59;
Boosters: $69, SkinDNA Genetic
Test: $249
Where to buy:
www.biomimicskincare.com
SAY HELLO TO 100%
PLANT-BASED HAIR COLOUR
Launched in 2021 by ethical hair
care company BRITE, Naturally
Brite is an exciting new range of
100% plant-based hair dye infused
with conditioning henna. The
innovative offering is an industryfirst
and is suitable for every hair
type and texture.
Free from any nasties, the range
is set to revolutionise at-home
hair colouring, lockdown or not.
Naturally Brite’s hero ingredient
is a luxurious conditioning henna
that not only enhances colour but
also helps to repair hair damage,
improve follicle health and restore
strand strength.
Naturally Brite is available
in three shades including Dark
Brown, Black and Copper Rose.
The collection is natural, clean and
free from ammonia, bleach and
peroxide. BRITE’s specially curated
formula is vegan, cruelty-free and
accredited by PETA – meaning
you’re not only being kind to your
hair but also the planet! RRP: $15
Where to buy: Woolworths and
https://briteorganix.com
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