CosBeauty Magazine #94

KORA ORGANICS
MIRANDA KERR
FEATURE
One of the OG beauty entrepreneurs,
since 2009 Victoria’s Secret Angelturned-mogul
Miranda Kerr has been
keeping our beauty bags stocked with
her KORA Organics skincare range. As
the names suggests, KORA Organics
works with certified organic ingredients
to provide nourishment for the skin.
The range launched in Sephora in
the US in 2017 and has retail partners in
more than 25 countries. Kora Organics
has helped her earn an estimated net
worth of $52 million, according to the
Australian Financial Review.
Kerr was one of the first to market
wellness beauty: how mind, body, and
skin are connected. Since its launch, all
KORA Organics products are not only
“clean” but also certified organic, a
rarity in the beauty industry back then
then and even now.
KYLIE COSMETICS
KYLIE JENNER
As the youngest member of the Kardashian-Jenner clan, in
2016 Kylie Jenner leveraged her fame to create one of the most
bankable brands in the beauty industry, Kylie Cosmetics. After
sending fans into a frenzy with her now legendary lip kits, Kylie
expanded her range to include eyeshadow palettes (Kyshadows),
concealers, highlighters (Kylighters) and makeup brushes.
The products consistently sell out within minutes and, within the
first 18 months of the brand’s launch, Kylie raked in a staggering
US$420 million in retail sales alone.
Just two years later, in 2018, her Kylie Cosmetics company was
worth an estimated US$900 million, and she is the youngest person
to appear on the annual ranking of America’s Richest Self-Made
Women by Forbes (she’s since garnered a net worth of $1 billion).
In 2019, she sold 51% of the company to Coty for $600 million.
Why is Kylie Cosmetics so popular? Perhaps because she’s the
ultimate influencer who understands the power of the personal
brand and the psyche of Millennials and Gen Z-ers, or maybe it’s
just because the products really are as great as her sales are.
Piggy-backing the overwhelming success of her cosmetics
brand, in 2019 Kylie released six basic skincare products under a
new brand Kylie Skin. It’s cruelty-free, vegan, gluten-free, paraben
and sulfate-free and suitable for all skin types – and comes in
on-point Gen Z pink packaging.