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CosBeauty Magazine #94

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty. In this issue: - Professional makeup hacks - DIY party hair - 30+ products for that perfect sunless tan - The 2022 guide to face tweakments - The rise of the celebrity beauty brand - Our Christmas gift guide

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty.
In this issue:
- Professional makeup hacks
- DIY party hair
- 30+ products for that perfect sunless tan
- The 2022 guide to face tweakments
- The rise of the celebrity beauty brand
- Our Christmas gift guide

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FEATURE<br />

JLO BEAUTY<br />

JENNIFER LOPEZ<br />

Apparently it’s not just good genes<br />

and olive oil that help you defy ageing<br />

– it’s also JLo Beauty.<br />

JLo Beauty launched in the US on<br />

January 1, 2021 in Sephora and on<br />

jlobeauty.com with skincare products,<br />

a skincare-makeup hybrid and a<br />

dietary supplement – all formulated<br />

with extra virgin olive oil, of course, as<br />

well as squalene, fermented oil and<br />

leaf extract to achieve the hallmark<br />

‘JLo Glow’.<br />

In a quote from the gravity-defyer,<br />

herself: ‘Our tagline is, ‘Beauty has<br />

no expiration date ® ’ because to me,<br />

ageless isn’t just a mindset — you<br />

can feel youthful at any age and feel<br />

great, not just great for 50. The goal<br />

was to create luxurious but accessible<br />

skincare you can afford to use daily<br />

and products that follow you<br />

through life.’<br />

According to WWD.com, industry<br />

sources estimated the collection<br />

would generate US$15 million in sales<br />

in its first three months on the market.<br />

This ain’t JLo’s first rodeo – she<br />

recently released her 25th fragrance,<br />

‘Promise’. Her fragrance line has<br />

earned her a cool $2 billion in sales<br />

since 2002.

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