CosBeauty Magazine #94

FEATURE
JLO BEAUTY
JENNIFER LOPEZ
Apparently it’s not just good genes
and olive oil that help you defy ageing
– it’s also JLo Beauty.
JLo Beauty launched in the US on
January 1, 2021 in Sephora and on
jlobeauty.com with skincare products,
a skincare-makeup hybrid and a
dietary supplement – all formulated
with extra virgin olive oil, of course, as
well as squalene, fermented oil and
leaf extract to achieve the hallmark
‘JLo Glow’.
In a quote from the gravity-defyer,
herself: ‘Our tagline is, ‘Beauty has
no expiration date ® ’ because to me,
ageless isn’t just a mindset — you
can feel youthful at any age and feel
great, not just great for 50. The goal
was to create luxurious but accessible
skincare you can afford to use daily
and products that follow you
through life.’
According to WWD.com, industry
sources estimated the collection
would generate US$15 million in sales
in its first three months on the market.
This ain’t JLo’s first rodeo – she
recently released her 25th fragrance,
‘Promise’. Her fragrance line has
earned her a cool $2 billion in sales
since 2002.