CosBeauty Magazine #94

PERFUME: THE OG OF
CELEB BEAUTY BRANDS
Fragrances hold special places in our hearts, and some of the
most iconic are from red carpet A-listers.
One of the original celebrity perfumers, Elizabeth Taylor’s
release of ‘White Diamonds’ in 1991 has earned a cool
US$1 billion in sales – and inspired generations of celebrities to
jump on board the scent train, which reached fever pitch in the
90s and early Naughties.
Back in 2002, everyone was buying JLo’s ‘Glow’ (and
contributing to its $300 million in sales in the first year), and then
dabbled in a bit of Britney’s ‘Curious’ a couple of years later.
Our allegiance to these sweet-smelling A-listers remains
strong – Kim Kardashian sold $10 million of her perfume line
‘Crystal’ in its first day on the market in 2017, $1 million of which
occurred in the first hour. More than 300,000 units were sold
without customers ever even smelling the scents, highlighting
the sheer marketing power of Kimmy K.
Years in
operation
4
10
7
2
4
1
13
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