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CosBeauty Magazine #94

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty. In this issue: - Professional makeup hacks - DIY party hair - 30+ products for that perfect sunless tan - The 2022 guide to face tweakments - The rise of the celebrity beauty brand - Our Christmas gift guide

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty.
In this issue:
- Professional makeup hacks
- DIY party hair
- 30+ products for that perfect sunless tan
- The 2022 guide to face tweakments
- The rise of the celebrity beauty brand
- Our Christmas gift guide

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PERFUME: THE OG OF<br />

CELEB BEAUTY BRANDS<br />

Fragrances hold special places in our hearts, and some of the<br />

most iconic are from red carpet A-listers.<br />

One of the original celebrity perfumers, Elizabeth Taylor’s<br />

release of ‘White Diamonds’ in 1991 has earned a cool<br />

US$1 billion in sales – and inspired generations of celebrities to<br />

jump on board the scent train, which reached fever pitch in the<br />

90s and early Naughties.<br />

Back in 2002, everyone was buying JLo’s ‘Glow’ (and<br />

contributing to its $300 million in sales in the first year), and then<br />

dabbled in a bit of Britney’s ‘Curious’ a couple of years later.<br />

Our allegiance to these sweet-smelling A-listers remains<br />

strong – Kim Kardashian sold $10 million of her perfume line<br />

‘Crystal’ in its first day on the market in 2017, $1 million of which<br />

occurred in the first hour. More than 300,000 units were sold<br />

without customers ever even smelling the scents, highlighting<br />

the sheer marketing power of Kimmy K.<br />

Years in<br />

operation<br />

4<br />

10<br />

7<br />

2<br />

4<br />

1<br />

13<br />

www.cosbeauty.com.au 33

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