CosBeauty Magazine #94

THE KEY TO A POSITIVE OUTCOME FOR CLIENTS IS A GOOD
CONSULTATION AS THEY DON’T HAVE THE KNOWLEDGE TO
KNOW WHAT TREATMENTS WILL OR WON’T WORK FOR THEM.
SKIN
WHAT DO YOU THINK
ARE THE BIGGEST
CHALLENGES
FACING AESTHETIC
PRACTITIONERS TODAY?
A lot of people in the aesthetic
industry seem to be concerned
about meeting ‘unrealistic’ patient
expectations. I felt this pressure
in the past, but have worked on
my consulting skills to minimise
this pressure.
The key to a positive outcome for
clients is a good consultation as they
don’t have the knowledge to know
what treatments will or won’t work
for them. It is up to us, the cosmetic
practitioners, to be 100 percent
honest with them when we explain
their treatment options so that their
expectations about the results (and
pain and recovery time) are realistic
before we start treating them.
WHAT DO YOU THINK
ARE THE BIGGEST
AESTHETIC TRENDS?
Trends come and go in this industry
and a lot of the time the treatments
don’t do what’s expected.
The trend that’s apparent to me is
that clients are now very happy to have
regular maintenance treatments that
are subtle but significant and don’t
leave them looking frozen. They are
happy to have some facial movement
and aren’t demanding complete
wrinkle erasing.
There’s also much more investment
in skin treatments with energy-based
devices (lasers, radiofrequency, etc),
which is great. We have always told
clients that it looks incongruous to
have a smooth wrinkle-free face with
skin that looks unhealthy.
WHAT’S THE LATEST
TREATMENT/SERVICE ON
OFFER AT NORTHERN
SKIN STUDIO?
We are very excited to be the first
clinic in North Queensland offering
NeoGraft hair restoration treatments.
For a long time, we have known that
hair loss is damaging to the confidence
and self-esteem of so many of our
patients, men and women, but until
now we haven’t been able to offer
them an effective solution.
I am really happy that we can
now offer such a minimally invasive
procedure (no incisions or visible
scarring) to help people get their
natural hairlines – and their
confidence – back.
During the treatment, we use the
NeoGraft device [which only arrived
in Australia 18 months ago] to gently
extract individual hair follicles from
the patient’s donor site, usually the
back of their head, and then implant
them in balding areas.
The patient is comfortable
throughout the procedure as they
are lightly sedated and can go home
immediately afterwards.
We all really look forward to not
only performing the procedure on so
many of our patients but also watching
their physical and psychological
transformation as their hair gradually
grows back.
WHAT ARE YOUR PLANS
FOR NORTHERN SKIN
STUDIOS IN THE NEXT 18
MONTHS?
I am going to continue doing what
I have done since I first opened our
doors – offer only the best, most
up-to-date treatment options to our
patients. I really think this is the key
to the clinic’s success. I try not to get
distracted by trends and just focus on
providing treatments and services that
I know are effective and only employ
staff that have the skills and experience
to do their jobs properly.
It is very important that patients
trust all of us, regardless of which
treatments we are performing. And the
only way we can have their trust is if
we are 100 percent honest with them
about the treatments every step of the
way. CBM
FOR MORE
INFO
Northern Skin Studio
Townsville, QLD
07 4771 5898
www.northernskinstudio.com.au
@DrMonique