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CosBeauty Magazine #94

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty. In this issue: - Professional makeup hacks - DIY party hair - 30+ products for that perfect sunless tan - The 2022 guide to face tweakments - The rise of the celebrity beauty brand - Our Christmas gift guide

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty.
In this issue:
- Professional makeup hacks
- DIY party hair
- 30+ products for that perfect sunless tan
- The 2022 guide to face tweakments
- The rise of the celebrity beauty brand
- Our Christmas gift guide

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LOCKDOWNS AND THE NEW WFH<br />

CULTURE HAVE PROMPTED A BIG<br />

SHIFT IN HOW WE VIEW OUR OWN<br />

BEAUTY AND A NEW PRESSURE TO<br />

‘LOOK GOOD’ ON VIDEO CALLS.<br />

for the good part of two years, many of us have<br />

been viewing our own digital reflection on a daily<br />

basis, taking our place amid rows of headshots<br />

featuring colleagues and acquaintances displayed<br />

side-by-side, just centimetres apart, for up to an hour<br />

or more at a time.<br />

The frequency of video calls increased by 70%<br />

last year for employed Australians – and all this<br />

‘up close and personal’ Zoom time is adding an<br />

additional layer of scrutiny as we watch ourselves<br />

speak and react to others.<br />

Are you noticing lines and wrinkles and double<br />

chins you just don’t see while looking in the bathroom<br />

mirror? If you answered yes, you’re not alone. In a<br />

recent survey, ‘Up Close and Personal’ conducted<br />

for Allergan Aesthetics, 68% of the 2,018 Australians<br />

surveyed said they sometimes feel anxious about their<br />

appearance on video calls. Thirty-one percent report<br />

they feel more aware of their flaws on video calls and<br />

27% say they have felt more critical of their appearance<br />

in the past 12 months due to digital interactions.<br />

One-quarter of respondents said they ‘feel they<br />

look continuously tired and drawn when they see<br />

themselves online’. Ageing was also a key issue, with<br />

20% ‘feeling they look older on video calls’ and 25%<br />

‘feeling pressured to look younger online’.<br />

The research reported it’s not just fine lines and<br />

wrinkles that Australians are taking a closer look at,<br />

with camera angles prompting a new perspective on<br />

the jawline – over a quarter (27%) of people surveyed<br />

www.cosbeauty.com.au 95

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