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CosBeauty Magazine #94

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty. In this issue: - Professional makeup hacks - DIY party hair - 30+ products for that perfect sunless tan - The 2022 guide to face tweakments - The rise of the celebrity beauty brand - Our Christmas gift guide

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty.
In this issue:
- Professional makeup hacks
- DIY party hair
- 30+ products for that perfect sunless tan
- The 2022 guide to face tweakments
- The rise of the celebrity beauty brand
- Our Christmas gift guide

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COSMETIC ENHANCEMENT<br />

cite double chins, drooping jowls and the<br />

jawline as key facial concerns.<br />

Sydney dermatologist Dr Natasha Cook says,<br />

‘Not only are we seeing our own faces more<br />

often on video calls, but the format also adds<br />

an additional layer of scrutiny, by reflecting our<br />

emotions and reactions in real time.<br />

‘For some people, this is far more<br />

confronting than simply looking in a physical<br />

mirror for daily grooming.’<br />

Putting your best<br />

face forward<br />

The survey researchers noted that Australians<br />

are taking action to put their best face forward<br />

– emphasised by 48% considering ways to<br />

improve their personal appearance on video<br />

calls ‘from over-the-counter skincare to medical<br />

aesthetic injectable treatments’. Specifically,<br />

14% are considering dermal filler or antiwrinkle<br />

injections to improve their appearance<br />

for online video calls. The Cosmetic Physicians<br />

College of Australasia (CPCA) has reported<br />

that, compared with the previous year, dermal<br />

filler injections saw a significant increase of<br />

25% and anti-wrinkle injections were up 14%.<br />

This trend has been echoed internationally,<br />

with a recent US study noting 86% of<br />

dermatologists reported their patients<br />

referenced video conferencing as a reason<br />

for their new cosmetic concerns. Another<br />

recent study found that among those who<br />

previously did not have an interest in facial<br />

cosmetic treatments, 40% now plan to pursue<br />

treatments based on concerns from their video<br />

conferencing appearance alone.<br />

Sydney plastic surgeon Dr Steven Liew<br />

says, ‘Video calls are now a norm in our<br />

daily communication. Unfortunately, it now<br />

provides a platform for people to not only<br />

scrutinise their own features more closely but<br />

also compare themselves to others.<br />

‘This harsh reality has translated into<br />

increased interest in facial aesthetics in clinic,<br />

with many people stating their motivation<br />

for enhancement is directly related to seeing<br />

themselves on screen,’ he adds.

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