2021_PWN_V3_No4_web

“
Guys love it
when you
can show
them you
are better
than they
are at
something
they love.”

contents
FEATURES
4
SORE Subject
The Golden State’s potential ban on the sale of gas-powered,
small, off-road engine (SORE) equipment starting in 2024 has
significant repercussions for the pressure wash industry there…
and perhaps even nationally
12
Hear Her Roar
Meet Mayumi Miller, the baddest, sexiest, most
environmentally-conscious pressure wash owner/operator in America
18
Guys love it when you
can show them you are
better than they are at
something they love.”
DEPARTMENTS
3 Editor’s Letter: FAKE WORK
Know clearly what your primary focus is, then measure
every activity, every minute, every motion, against it
12 Industry Dirt:
A look around the exterior cleaning world
for news and notes of interest
Blue-collar fields like
exterior cleaning are
increasingly finding the
new workforce they
desperately need as
the share of women
laborers reaches its
highest level in 25 years
Pressure Wash News is published 4 times per year
and is independently owned by Jackson Vahaly.
All inquiries should be directed to:
Pressure Wash News, 110 Childs Ln. Franklin, TN 37067
jacksonv@pressurewashnews.com
Vol. 3, No. 4, Fall 2021
Publisher: Jackson Vahaly
Editor: Drew Ruble
Design: Katy Barrett-Alley
Copyright © 2021 2 Dollar Media / Pressure Wash News. All Rights Reserved.
2 | PRESSURE WASH NEWS | VOL. 3, NO. 4 | FALL 2021

Fake
EDITOR’S
NOTE
Work
I hear it all the time -- “I don’t have
enough time to accomplish everything
that has to get done with this business.”
Or, “I’m so busy working in the business
that I can’t work on the business.”
Or, “I can’t find the help I need to get
this business to the next level and free
me up.”
I feel your pain. You’re probably not
imagining things. But there may be a
simple antidote to these concerns that
could free you up even if just a little
bit to follow your dreams with your
company.
Psychology of work researchers B.D.
Peterson and G.W. Nielson, in their
research titled Why people are working
harder than ever but accomplishing
less, and how to fix the problem, found
that about half of the “work” that
employees accomplish “fails to advance
the organizations’ strategies.” They
smartly labelled this ineffective form of
workplace activity “fake work.”
What exactly makes up this “fake
work”? According to the authors, fake
work includes “everyone from the
inattentive CEO who changes
strategy too frequently, to the
social-climbing manager who
creates busywork to make
herself look important, to the
shirking line worker who just
doesn’t want to do anything
today.” They concluded that in
such scenarios, essentially “busyness
overwhelms emphasis.”
It rings a bell, doesn’t it?
We all know these types, right?
Or maybe we are one of them.
Regardless, we could all probably
describe aspects of “fake
work” that we do on our own
jobs.
What’s the opposite? It’s
when you and your employees focus on
core function activities instead. These
are strategic activities at the heart of
your business and mission that move
you forward in a tangible way. Some
examples might be staying committed
to tasks aligned with your primary
focus, pouring effort into initiatives
that connect with your emotional pull
in the marketplace, and/or constantly
accessing what is the highest value of
your time.
Think of it this way. If I asked you to
do one or two things a day, every day of
the week, about 60 times a month that
point directly to the number one focus
in your life or your business, could you
do it? Could your employees do
it? The answer is a resounding
‘yes!’ Try it!
The only real trick to
unleashing this collective revolution
of your time and effort
in your business is knowing
clearly what your primary focus
is. Then measure every activity,
every minute, every motion,
against it. What’s the yield? Is
there one? If not, dump it. It’s
fake work.
If you really want to be
successful in business and also
achieve the work/life balance
that you crave, then focus on
high-value activities. Ultrasucccessful
people operate in this
fashion. Don’t get sucked down in to a
culture of “fake work.”
Drew Ruble
drewruble@gmail.com
Editor | PW News
VOL. 3, NO. 4 | FALL 2021 | PRESSURE WASH NEWS | 3

SORE
Subject
The Golden State’s potential ban on the sale
of gas-powered, small, off-road engine
(SORE) equipment starting in 2024 has
significant repercussions for the pressure
wash industry there… and perhaps even nationally
BY DREW RUBLE
TCI magazine, a trade publication
serving the tree care industry nationwide,
well summed up the threat of
legislation pending in California that
could ban on the sale of gas-powered,
small, off-road engine (SORE) equipment
in that state starting in 2024.
“As the saying goes, ‘As California
goes, so goes the nation,’ TCI smartly
wrote in its August 2021 edition.
“TCIA has found this to be true
across the board, from emissions
standards to safety regulations;
policy that starts in California seems
to spread to other states and sometimes
even to the federal level,” the
magazine continued.
The legislation, AB 1346, quickly
caught the attention of more than tree
trimmers and landscape companies –
including pressure washers and exterior
cleaning equipment manufacturers
and suppliers represented through The
Cleaning Equipment Trade Association
(CETA). The Outdoor Power
Equipment Institute (OPEI) and the
National Association of Landscape
Professionals (NALP) are just a few in
addition to TCIA and CETA to take
action. All peppered the California
Air Resources Board (CARB) with
comments arguing against passage of
the pending legislation as it pertains to
their specific industry.
The OPEI said in a statement
that the bill would “pose numerous
technology feasibility, economic,
and implementation challenges for
industry stakeholders. Collectively
these challenges are insurmountable
and will result in significant hardships
for manufacturers, retailers and
end-users, culminating in an early
market shortfall of products with
high consumer need and demand.”
The legislation, prompted by CARB,
defines gas-powered SORE equipment
as many things, from gas-powered
saws, to lawn mowers, leaf blowers
and generators. A full list is provided
in the accompanying graphic.
In early September, the
California legislature passed
the bill. At press time, the bill
was on California governor
Gavin Newsome’s desk
awaiting his signature.
The implementation of this current
bill would help meet the zero-emission
goals of Governor Gavin Newsom’s
executive order last year from ending
the sale of new gas-powered vehicles in
California by 2035.
The bill earmarks $30 million in the
state budget to help small businesses
purchase zero-emission replacements.
Importantly, the proposed CARB
regulation brought to life in AB 1346
would not ban the use of gas-powered
4 | PRESSURE WASH NEWS | VOL. 3, NO. 4 | FALL 2021

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SORE
Subject
SOREs by 2024. Instead, the agency
and lawmakers are only seeking to ban
the sale of this equipment in California.
From that point, the state would
create a retail environment where going
forward only zero-emission equipment
could be purchased in the state after
2024. Hence, as older equipment ages,
operating costs for businesses are set to
skyrocket as zero emission equipment
is typically more expensive than its
gas-powered equipment. In addition,
the use of batteries is a hindrance to
operations as equipment running time
will be limited.
According to a recent report by the
Portable Generator Manufacturers’
Association (PGMA), these ZEE units
are typically five to 20 times the cost of
gasoline-powered portable generators,
yet they only provide backup power
for a short period of time (typically 1-2
hours) before the battery is discharged.
That organization specifically
warned of the life-threatening impact
this pending legislation could have
on how Californians prepare for and
respond to power outages, wildfires,
and other calamities.
“An estimated 1.5 million portable
generators exist in California, primarily
used by residents during natural disasters
such as wildfires, and during the
frequent rolling blackouts enacted by
local utilities to mitigate demand on
the power grid or protect against fire
danger. During these times, average
Californians rely on portable generators
to power their freezers, refrigerators,
water pumps, communication devices,
and even life-sustaining medical equipment,”
the organization wrote.
PGMA estimated that the average
load homeowners need during these
periods can be fully powered by a typical
portable generator for 10 to 12 hours.
“After a simple refueling, the
portable generators are good for
another 10 to 12 hours,” it wrote.
“In contrast, a comparable ZEE unit
required under the new proposal
would power that same load for a
scant 35 minutes to three hours, after
which there would be a need for fresh
batteries or a re-charge from unreliable
and expensive solar panels.”
Joseph Harding, technical director
of PGMA, concluded, “The use of
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SORE
Subject
other small off-road engine equipment
is often discretionary and
planned. But when someone turns
to a portable generator, it’s out of
necessity. It’s to sustain life—keep
food from spoiling, keep water available,
to maintain communication
with the outside world, even keep
vital medical equipment operating.
Nothing else meets the affordability
of a portable generator when it
comes to performing those critical
functions in crisis conditions. Banning
California residents from purchasing
and possessing portable generators
will surely lead to loss of life.”
A significant concern is that the
current legislation pending in California
is not an isolated situation. Several cities
across America have banned certain
SOREs (California represents the first
state to propose it), and given the
mantra of “copycat legislation” coming
out of California, people in industries
powered by gas fueled equipment have
good grounds for worry.
Not to be forgotten in all of this is
President Joe Biden’s proposal to reach
net-zero greenhouse-gas emissions
across America by no later than 2050,
as well as to reduce net greenhouse-gas
pollution by 50-52% of the country’s
2005 levels by 2030 through clean technologies.
A federal SORE ban, therefore,
does not seem out of the question.
Support for the California bill
came from a collection of environmentalists
and municipalities. In
a letter to California State Senator
Anthony Portantino, South Pasadena
Mayor Diana Mahmud, on behalf of
the city, expressed strong support for
Assembly Bill 1346, which would
phase out the sale of new gas-powered
small off-road engines.
“If the state does not take action,
emission levels from small engines are
expected to increase,” wrote Mahmud
in her letter to the senator. “By 2031,
small engine emissions will be more
than twice those from passenger cars.
There are zero-emission equivalents
to all SORE that are regulated by
“The use of other small
off-road engine equipment is
often discretionary and planned.
But when someone turns to a
portable generator, it’s out of
necessity. ... Banning California
residents from purchasing and
possessing portable generators
will surely lead to loss of life.”
[CARB], electric alternatives that run
on batteries or plug into an outlet.”
The mayor also wrote that half of
household users in the state have already
started to transition to zero-emission
equipment.
South Pasadena Mayor Pro Tem
Michael Cacciotti strongly backed
Mahumd in comments to the press. He
said the state’s daily NOx and ROG
emissions from SORE in 2021 will be
higher than light-duty passenger cars.
“These emissions are in your yard,
in your neighborhood as you’re walking
your dogs through our streets. The
internal combustion engines on the
backs of independent gardeners for use
by leaf-blowers is just one of their uses.
They are also found on mowers, weed
whackers and other equipment and we
just have to do something about them
for the health of those using them and
others facing toxic risk of emissions,” he
was quoted as stating. “The cumulative
effect on workers, families, neighbors,
and pets has a very harmful impact
whether its lung disease, cardiovascular
disease, attacking the nervous system
and the brain, causing dementia. The
loud sounds from these devices also
cause significant damage to our ears.
A ban on their use will cut down on
the dependence of foreign oil, parts
like spark plugs, filters, and large
amounts of gasoline. Think about all
these parts taking up our landfills. This
bill’s approval would reduce all that.
Ultimately, our gardeners would be
saving so much by going all electric
with maintenance equipment.”
Like Mahumd, he added that
operating a gas-powered commercial
leaf blower for one hour is equivalent
to emitting air pollutants to driving a
2017 Toyota Camry from Los Angeles
to Denver.
According to news reports, in 2016,
South Pasadena was recognized as the
nation’s first American Green Zone
Alliance city, earning recognition for
maintaining all of its municipal parks,
properties and medians with all-electric
equipment.
As reported in the last edition of PW
News, in an article titled “An Imminent
Threat,” CETA has been especially bold
in its efforts to represent the presser
washing industry in the battle against
SORE legislation.
Jimmy Welch, President of
CETA, sent the following letter to
the California Air Resource Board in
April 2021. The letter is printed in its
entirety below:
I am sending this e-mail on behalf
of CETA (Cleaning Equipment Trade
Association), which has members
that supply engines to member
manufacturers, which in turn produce
engine-powered cleaning equipment
commonly known as pressure
washers or power washers, and our
member distributors that sell the
product to end users for cleaning all
types of things from building structures,
transportation, equipment, and
infrastructure. One of our members
sent the 3.24.21 Workshop Staff
Presentation in which you indicate
you need stakeholder engagement.
While we all agree that we need
clean air to breath, we also have to
consider other environmental concern
like clean water to drink and for
cleaning. Both are essential to life and
our health. Federal and state regulations
involve not only the scientific sector but
also industry and our residences. We
all desire cleanliness especially during
this current Covid-19 pandemic where
everyone has created what some call
the “NEW CLEAN.”
Our engine manufacturer members
are constantly investing in new technology
to prevent emissions and trying
to keep up with new more stringent
requirements so our equipment manufacturers
can produce products that
meets CARB & EPA requirements.
If engines are provided without the
exhaust or fuel systems, then the
equipment manufacturers submit
their fuel systems for approval.
8 | PRESSURE WASH NEWS | VOL. 3, NO. 4 | FALL 2021

SORE
Subject
As your report highlights, there are
several equipment categories which
have other power sources like electrical
outlets; but it also has limitations
(120VAC/1PH or, 240VAC/1PH and
3PH in industry), limits performance,
and is not portable. New technology
like batteries which run electric
motors work in some applications --
but much like the generator industry
where torque and power load
requirements would drain batteries
very quickly. Please consider adding
pressure washers as an exemption like
you are proposing with generators to
allow our industry members time to
develop products that can meet the
emission requirements.
The following are some
examples of cleaning
and the challenges
they currently present:
1. RESIDENTIAL: Roofs, structures,
driveways, and swimming pools
areas all need cleaning and while
electric pressure washers have
been available for many years, they
have limited performance because
exterior electrical receptacles are
limited to 120VAC/1PH, which
limits performance to below 2,000
PSI. Battery powered products
have recently come on the market;
however, the pressure is currently
limited to below 500 PSI. Both of
these are not always efficient for
cleaning, causing more water usage
because of the decreased cleaning
efficiency taking more time for
the homeowner to clean. Many
residential owners hire the exterior
cleaning out to professional
cleaning contractors who use
portable engine-powered product
to achieve a good flow/pressure
balance, as well as surface cleaning
tools to effectively clean reducing
water consumption.
2. COMMERCIAL: Has the same
exterior cleaning issues but
may have 230VAC/1PH power
available, which could allow
higher flow/pressures but may
not always be efficient. Again,
professional cleaning contractors
are common.
3. INDUSTRIAL: Has the same
exterior cleaning issues but some
may have 3PH power available
or even a wash bay area to clean
their equipment. Again, professional
cleaning contractors are
common.
4. CONSTRUCTION: Equipment
needs to be cleaned and cannot
always be transported to a wash
bay. Electrical power is not always
available at construction sites --
that is why they need generators.
However, operating a pressure
washer off a generator is not as
efficient as a pressure washer
using its own engine. Portable
cleaning can provide more effective
cleaning.
5. AGRICULTURAL: Equipment
needs to be cleaned; some areas
require cleaning between field to
prevent the spread of diseases.
Again, electrical power may not
be available. Portable cleaning can
provide more effective cleaning.
6. TRANSPORTATION: While
cars, vans, SUV’s, and pickup
trucks can go to a carwash, larger
vehicle like buses, dump trucks,
and semi-trucks have far fewer
washing locations in most states
like California.
7. PLEASURE CRAFT: Boats need
cleaning and, in some states, must
be cleaned after being removed
from the water to prevent the
spread of invasive species.
8. SHIPS: Need cleaning. California
has many ports and portable
cleaning is currently how they are
cleaned.
9. WIND TURBINE CLEANING:
Need cleaning. California is a
leading state in wind power and
Source: CARB
as you know they get dirty and
need cleaning on a regular basis
to stay efficient. Cleaning in
place is the only option. Engine
powered equipment is again the
most effective way to clean and
maintain the wind turbine.
10. SEWER JETTING: Portable
engine powered equipment is
commonly used to clean clogged
drains.
In summary of above applications,
in many cases cleaning in place using
engine powered pressure washers
is the only current option available;
while in other cases it offers emission
reductions over transporting to a
wash site and can help contain other
environmental hazards.
I hope you get the picture. Many
things need exterior cleaning and
operate more efficiently when cleaned
as well as retain their value. Each of
you have probably had the need to
clean something, whether you used
a water hose, a new battery-powered
pressure washer, electric-powered
pressure washer, or an engine-powered
pressure washer and actually
experienced the improved cleaning
efficiency and water conservation as
you progressed up the performance
range using each of them. We all want
to take care of our possessions and
keeping our things clean so we will
help maintain them for years of use.
As already mentioned, cleaning efficiency
is also an important factor to
help conserve our water supply and
our precious time. We are all looking
for that balance of clean air and water
conservation. We hope that you will
consider including pressure/power
washers to CARB’s exempt list.
California residents want to keep
their residences clean so their property
value does not go down. They
like to shop at stores that are clean
and presentable. Tourists like to arrive
to a nice clean hotel and visit your
clean theme parks. Many professional
cleaning companies are minority-owned,
as well as operated.
Our cleaning industry agrees
that we need more environmentally-friendly
product. Our engine
suppliers need time to develop designs
to meet the challenge. We also need
battery suppliers and electric motor
suppliers to develop designs that will
perform in our torque/power range
requirements. Therefore, we ask that
you include pressure/power washers,
as well as water pumps, in your
exemption like generators. Several
of our manufacturer members also
produce generators and water pumps
which are remote powered because
electricity is not available at the sites
they are used at.
10 | PRESSURE WASH NEWS | VOL. 3, NO. 4 | FALL 2021

YOU WON’T WANT TO MISS THIS ONE!
Watch for registration coming soon to ceta.org
2022 Host Hotel
9939 Universal Blvd.
Orlando, FL 32819
SECOND TO NONE.
CETA and PWNA will co-locate their trade
show in 2022. The two associations coming
together will bring incredible opportunities
for attendees. While both associations will
remain independent and have events on
their own, CETA and PWNA share one goal:
Two Teams. One Vision.
Advancing the Industry forward.
Rising above the horizon stands Rosen Shingle Creek® Hotel, a sight welcoming you to
experience the personal touch of an independent, full service, luxury hotel with all the
amenities you expect. The location is prime — on Universal Boulevard, east of the Orange
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perfect trifecta—award-winning customer service. You will receive the following value
added concessions with your stay when you register through PowerClean® 2022:
- Room rate $179 per night
- Complimentary WiFi in guestrooms and public areas
- No Resort Fees
- 50% Discount for Self-Parking for overnight attendees over the meeting dates
- Guestroom rates are good three (3) days pre and post convention dates of:
Arrival Date of Mon, Oct 10, 2022 and Departure Date of Sat, Oct 15, 2022 and are based on room type availability.
Hotel Reservations MUST be made thru the official Hotel Link. Visit ceta.org/annual-convention and
click on the “Rosen Shingle Creek - HOTEL RESERVATIONS” button to receive the above.
Watch out for Housing “Pirates & Poachers” that will try to scam you!
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Featured Keynote Speakers (Topics subject to change)
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“Multiply Your Influence”
How to Be the Leader People Want to Follow
Ted Ma is an international keynote speaker,
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“Your Customers Are Changing!
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In this eye-opening, high-content and very
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“Out With the Old and
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Business Succession Planning
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Dr. Basi, a long-time CETA favorite, will
discuss of the new tax laws and their
impact on a company’s cash flow including
legal structures for businesses and ways to
minimize tax liabilities.

INDUSTRY
DIRT
A look around the cleaning equipment
world for news and notes of interest
Send your company news and press releases to drewruble@gmail.com
Getting It Rite
Columbia, Pennsylvania-based
Kleen-Rite announced an expanded
partnership with Hydro Systems, a
world leader in delivering chemical
dispensing and dosing solutions.
While Kleen-Rite has long been a
leading distributor of Hydro-Systems’
car wash proportioners and injectors,
it is now the exclusive master distributor
for Hydro Systems Janitorial and
Sanitation line of facility cleaning
products in North America.
Kleen-Rite will provide on-demand
stocking and shipment of Hydro
Systems’ janitorial and sanitation
products, as well as parts and accessories
for repair and maintenance.
Hydro’s trusted technical support
team will continue to be available to
customers for product maintenance
and troubleshooting, with support
from the service team at Kleen-Rite
for recommendations and more.
This partnership will allow Kleen-
Rite to provide benefits to both
new and existing customers while
expanding its selection of durable,
accurate Hydro Systems dispensing
and proportioning products.
It will also bring convenient solutions
to customers, making it easy
to order Hydro Systems products
through a user-friendly e-commerce
platform, while also supporting
phone orders and consulting.
Four strategic warehouse locations
will streamline the ordering process,
showcase the availability of products,
and provide same or next-day shipping
for stocked Hydro Systems items.
Based in Cincinnati, Ohio, with
support teams around the globe,
Hydro Systems is a world leader in
delivering chemical dispensing and
dosing solutions including equipment,
software, and services.
Its products serve numerous
dosing and dispensing applications
within commercial cleaning, laundry,
warewash, food service, industrial,
irrigation, horticulture, animal health,
and other industries.
With innovative solutions and
more than 50 years of experience,
Hydro Systems commits to helping
its customers ensure dosing is always
accurate, safe and cost effective.
Hydro Systems was established in
1963 in Cincinnati. Its origins were
in manufacturing pressure washers.
In 1983, the company decided to
focus its efforts on the relatively new
dilution control market, and have
since become the world’s largest
independent manufacturer of proportioning
and dispensing systems. It
also has dispensing equipment for
the animal health industry including
medicators and injectors.
In addition to its North American
corporate office, it has manufacturing
and distribution facilities in the
United Kingdom, China, Brazil, and
Australia. It has more recently added
offices in Thailand and France to add
to a global presence in the marketplace
and better serve customers.
For more information, visit www.
hydrosystemsco.com.
Kleen-Rite is a top wholesale
supplier to professional car wash businesses.
In operation over 60 years, this
family-owned company offers quality
products for self-serve, touchless, and
tunnel car washes, as well as supplies
for pressure washing, auto detailing,
janitorial, facility cleaning, and other
commercial cleaning applications.
Kleen-Rite’s corporate office is
located in Columbia, Pennsylvania,
with distribution centers located in
Pennsylvania, Nevada, Texas, and
Missouri.
For more information, visit www.
kleen-ritecorp.com
Flex Appeal
Tamarac, Florida-based Sonny’s,
the world’s largest manufacturer of
conveyorized car wash equipment,
parts, and supplies, recently announced
the acquisition of Hydra-Flex.
Hydra-Flex is a privately held
manufacturer of innovative and reliable
fluid handling products for the
vehicle wash industry including chemical
dispensing systems and high-pressure
nozzles.
“Hydra-Flex has revolutionized
car wash chemical dispensing and
nozzle technology. It has consistently
found better ways to solve customer
and industry problems with fluid
handling,” said Paul Fazio, CEO of
Sonny’s. “While the products they
make are the best in the business, what
excites me most are the people we will
gain. Their passion for our industry
and for customer service fits perfectly
with Sonny’s.”
“This is an exciting time for us
and marks a huge milestone for the
company, our employees, and our
customers who will all benefit from
the opportunities this acquisition presents,”
stated Jaime Harris, President
and CEO of Hydra-Flex. “Being a part
of Sonny’s allows us to better serve our
customers as we continue to grow in
all areas of our business.”
Hydra-Flex’s management and staff
will remain in place with the factory in
Savage, Minnesota.
Sonny’s is the largest manufacturer
of conveyorized car wash equipment,
parts, and supplies in the world.
Sonny’s education and software
products support operator profitability
and its conveyorized car wash
innovations, parts, and supplies keep
customers’ businesses growing.
For more information, visit www.
SonnysDirect.com.
Hydra-Flex is a privately held
company founded in 2002, with a
mission to deliver measurably better
fluid handling products. Its customers
are leaders in the car wash, hydro-excavation,
industrial cleaning, and sewer
jetting industries.
Learn more at hydraflexinc.com.
12 | PRESSURE WASH NEWS | VOL. 3, NO. 4 | FALL 2021

INDUSTRY DIRT
Dirty Jobs
One of Discovery Channel’s most
popular unscripted series is back in production
and returning to the network this year.
Dirty Jobs, starring Mike Rowe, first aired
on Discovery from 2005-2013, and also
came back as a limited series, Dirty Jobs:
Row’d Trip, in the summer of 2020.
The upcoming season of the rebooted
Dirty Jobs will feature Rowe traversing the
U.S. — from the bayous of the South to
its remote Badlands and beyond — and
teaming up with the “next generation of
hardworking men and women who have
made civilized life possible,” according to
the network.
“Every now and then, the headlines catch
up to a TV show and make it relevant in
ways that no one imagined,” said Rowe in a
statement. “With essential work in the news,
it’s impossible not to think of Dirty Jobs, and
for the last year, people have asked me every
day if the show would make a comeback.
Going Public
The Arizona Republic reported in
June that a company that aims to put
a shine on your car and a smile on your
face became Arizona's newest public
corporation.
Mister Car Wash Inc. filed paperwork
to raise about $465 million by
selling 31.25 million shares to the
public, in addition to 6.25 million
shares to be sold by corporate insiders.
The company's shares trade on the
New York Stock Exchange, under the
symbol MCW.
The company plans to use its
proceeds to pay down debt and for
general corporate purposes.
The company, headquartered in
Tucson, claims to operate the nation's
largest chain of car washes. Of the
344 company locations spread across
21 states, Texas has the most at 65,
California is next with 37 and Florida
third with 30. Arizona has 15 locations.
"At the core, we are in the
service business with a love and
passion for washing cars, taking care
of our customers and delivering
happiness," wrote CEO John Lai in
a letter contained in the stock-offering
documents filed with the U.S.
Securities and Exchange Commission
last week. "We are unified in our
purpose of inspiring people to shine,
which conveys our dual objective of
improving the lives of our people and
helping our customers feel good about
themselves."
Getting a car washed, he added, is
a "sensory experience" that "creates a
magic, feel-good moment." Mister Car
Wash counts about 3,500 full-time
employees across the nation, along
with more than 2,000 part-timers.
Since its founding in 1996, Mister
Car Wash claims to have washed 345
million vehicles. Its core pillars, as
discussed in the stock-offering documents,
consist of "providing elevated
hospitality to our guests, delivering
the highest quality car wash and
ensuring the experience is quick and
convenient."
Some 1.4 million people participate
in a subscription program called
the Unlimited Wash Club. These
repeat customers account for 62% of
the company's wash revenue.
The company also claims to be an
environmental steward that recycles
about one-third of the water used in
the wash process. People cleaning their
cars at home use about three times
the amount of water per wash, the
company estimates.
Mister Car Wash generated $24.6
million in net income on $175.5
million in revenue during its quarter
ending March 31. Those results were
up from a profit of $8.9 million on
$155.3 million in revenue during the
pandemic-impacted first quarter of
2020. The company prices its typical
base exterior wash at around $8.
The company was hurt by the
COVID-19 pandemic but rebounded
with an 18.6% gain in comparable-store
sales in the first quarter of
2021. Before 2020, it claims to have
logged 39 consecutive quarters of
positive comparable-store sales gains
operating in the $11 billion car-wash
industry.
VOL. 3, NO. 4 | FALL 2021 | PRESSURE WASH NEWS | 13

INDUSTRY DIRT
A Taste Of Italy
Finance & Commerce, part of
the BridgeTowerMedia network,
reported that an Italian manufacturer
of high-pressure cleaning components
plans to open its U.S. headquarters
in Bloomington, Minnesota this fall,
setting up shop in a renovated space
that used to house a printing operation
owned by Minnesota Timberwolves
and Lynx owner Glen Taylor.
PA NAM Corp., based in Rubiera,
Italy, will use its 65,000-square-foot
building at 1600 92nd St. W. as a
manufacturing and testing facility. The
company manufactures spray guns,
lances, valves, and other commercial
cleaning devices.
Scheduled to open in September,
the Bloomington location will house
12 full-time employees in its first year.
GP Cos. of Mendota Heights and
CAT Pumps in Blaine are among the
company’s local clients.
Stefania Benetti, CEO of PA, said
in a statement that the expansion
to Bloomington is “the culmination
of four years of work” that started
as an internal discussion about how
to increase output “to meet an evergrowing
demand.”
“It became apparent that we
needed a new plant, but duplicating
the one we had in Italy would not
have changed much,” Benetti said.
“Since the U.S. [has always] been our
biggest market, we thought that being
closer to our largest accounts would
… cut transport time and costs” and
improve communication and “our
understanding of the market.”
The company chose Minnesota
“not only for proximity to our
customers, but also because we felt
that, as a vastly industrialized area, it
could offer a wide range of technical
suppliers, and a highly skilled workforce,”
Benetti said.
PA paid $3.6 million for the
building in December 2019, according
to Hennepin County property
records. The company acquired the
Class C industrial facility from Glen
Taylor’s Taylor Corp., which operated
its Litho Tech subsidiary there.
Finance & Commerce reported in
August 2014 that Taylor paid $3.25
million in cash for the building.
The building was built in 1975 and
renovated in 1996, according to the
CoStar Group.
PA tapped Shaw-Lundquist to
renovate the building. The renovated
interior mirrors “the quality and style”
at PA’s facilities in Italy, according to
the city.
Jason Schmidt, Bloomington’s
economic development analyst,
said the Italian company invested
“a couple of million” dollars in the
renovation, which included skylights
to bring natural light into the facility’s
interior.
At press time, the renovation was
complete and the company was just
waiting on green cards for some of its
employees to come over and set up
the equipment.
The Minnesota Department
of Employment and Economic
Development awarded $110,619
to the project from its Job Creation
Fund, which offers financial incentives
to “new and expanding businesses that
meet certain job creation and capital
investment targets.”
DEED said the jobs at the
Bloomington facility are projected to
pay an average hourly wage of $19.68.
Bloomington Mayor Tim Busse
said in a statement that the interior
renovation and reuse of an “existing
underutilized industrial building aligns
with Bloomington’s strategic priority
of focused renewal to create and retain
a diversity of jobs in Bloomington.
The city of Bloomington welcomes
PA NAM Corp. to the United States
and Bloomington.”
Founded in 1982, PA produces
“unloader valves, spray guns and
various components for pressure
washers, car-wash plants, and industrial
fields, such as manufacturing,
construction, food and pharmaceutical
plants,” according to its website.
Performance
Under Pressure
The Mi-T-M Corporation celebrated its 50th anniversary this year.
Founded in 1971 by professional painting contractor AJ Spiegel, who
engineered and developed the very first 1,000 PSI self-contained, gas-powered
pressure washer, the Mi-T-M Corporation, is located in Peosta, Iowa.
Spiegel was a professional paint contractor in 1971 when he recognized
the need for a portable pressure washer. He used his vast knowledge of
equipment to design and build the efficient 1000 PSI pressure washer.
The self-contained, gas-powered unit quickly became known as the
"Mighty 1000." It wasn't long and the name was abbreviated to "Mi-T,"
paired with the Roman numeral "M" and became the company name...
Mi-T-M.
The first Mi-T-M pressure washer was a major contender in the industry.
It was small, portable and affordable. It had significant cleaning capabilities
and soon developed a positive reputation in the marketplace.
Spiegel spent a substantial amount of time and dedication into building
relationships and promoting his new Mighty pressure washer. Before long,
Mi-T-M grew and expanded as did their customer base. By 1982, Mi-T-M
was a major player with over 100 models of pressure washers in its diverse
product line.
Well-known for its pressure washers, the company’s product offerings
now also include cold and hot water pressure washers, air compressors,
portable generators, air compressor/generator combinations, air compressor/
generator/welder combinations, wet/dry vacuums, jobsite boxes, portable
heaters, water pumps and water treatment systems, and other industrial
equipment found on jobsites worldwide.
Mi-T-M equipment is engineered by one of the leading engineering
teams in the industry. This team consistently establishes industry standards
through the development of patented technological designs and, through
years of hard work and dedication, has helped Mi-T-M become a certified
testing facility for CSA.
The Mi-T-M Corporation was born out of an opportunity to fulfill a need
and that same philosophy is what drives the company today. The Mi-T-M
campus spans over 1 million square feet and includes 23 production lines,
11 CSA test rooms, a fully automated 800-foot conveyor line and multiple
expansive shipping docks which allow Mi-T-M to manufacture, test and
ship hundreds of units and parts every day. The company employs the latest
technology in laser cutters, ASME robotic welders, and 7-stage powder-coat
paint systems. The company works directly with component manufacturers
to make sure they follow our strict requirements for quality.
With more than 450 dedicated employees building hundreds of products
every day, Spiegel still leads the company.
In a recent ForConstructionPros.com article about the anniversary,
Spiegel credited his success to the dedication and drive of the employees
that supported him through the years.
“Our workers take pride in the jobs they do. They are the heart of this
company and always have been,” he told the website.
Mi-T-M has been recognized as the Sherwin-Williams’ Partner of the
Year, Grainger’s Partners in Performance, John Deere’s Achieving Excellence
Vendor of the Year, and most recently, Stihl’s Supplier of the Year.
The Cleaning Equipment Trade Association (CETA) awarded its highest
accolade, the Lifetime Achievement Award, to Spiegel in 2012.
14 | PRESSURE WASH NEWS | VOL. 3, NO. 4 | FALL 2021

INDUSTRY DIRT
The Sky Is The Limit
Selbyville, Delaware-based Global
Market Insights Inc. released a new
report on the high pressure washer
market in 2021, which estimates the
market valuation for high pressure
washer will cross $3 billion by 2027.
The rising number of food
processing and pharmaceutical plants
across the globe will escalate the
demand for high pressure washers
over the projected timeframe.
Increasing awareness regarding
household cleanliness is significantly
contributing toward the expansion
of high pressure washer market size.
Improving economic conditions has
enabled consumers to purchase more
sophisticated equipment required to
clean their households.
Additionally, increasing demand for
household cleaning activities, such as
removing oiled stains from BBQ grills,
bikes, scooters, and cars, will further
boost the adoption of high pressure
washers. Furthermore, the growing
demand for efficient underground
equipment to remove the heavy
build-up of mud and debris will escalate
the high pressure washer industry
growth. Ongoing innovations to meet
industry standards and enhance equipment
efficiency will offer new growth
opportunities to the overall industry.
The cold high pressure washers
segment dominates the global industry
and is projected to grow at a CAGR
of 4.1%. The product and maintenance
costs are generally lower than
hot water pressure washers. These
pressure washers are widely used in
the agriculture and residential sectors.
Furthermore, the increasing demand
for hot water pressure washers is
conjugated to their effectiveness
against oil and adherent dirt removal.
Hot water pressure washers are more
efficient owing to less requirement for
chemicals and additives.
The demand for gas powered pressure
washers is experiencing positive
and shall hold over 30% demand share
in 2027, primarily attributable to less
flammable characteristics required for
oil rigs and gas industries. The facilities
require high PSI pressure washers
to eliminate tough stains. Moreover,
multiple cleaning requirements for
wellheads, service trucks, maintenance
sheds, drill bits, and pipelines are
significantly contributing to industry
expansion.
Furthermore, rising concerns
toward city cleaning and hygiene
coupled with the increasing cleaning
budget and initiatives from central
governments have increased the adoption
of pressure washers. Additionally,
the increasing DIY trend across the
globe will enhance demand for high
pressure washers from homeowners.
Some major findings of the high
pressure washer market report include:
• Increasing number of airborne
diseases is driving the demand for
cleaning equipment across the
globe. Growing awareness among
consumers and office employees
regarding healthy environment
and cleanliness is driving the
product demand.
• Growing investments from
private and government companies
in the mining sector will
significantly elevate the demand
for equipment.
• The portable high pressure
washers segment dominated the
global market and is projected
to grow significantly with the
CAGR of 4.2%.
• 3,001-6,000 is the largest
segment of the global high pressure
washer market. The segment
is projected to reach around 35%
of volume share by 2027. This
growth is majorly attributed to
the growing application of this
type in construction, janitorial,
and municipality sectors.
• The rising application of pressure
washers in commercial vehicle
cleaning centers is anticipated to
boost the segment growth and
reach around 77% of volume
market share by 2027.
• The market is highly competitive
with the presence of several
small and large players, and due
to stringent regulations and high
capital investments, the new
entrants face high barriers.
Separately, Reportlinker.com recently
announced the release of the report
"Pressure Washer Market - Global
Outlook and Forecast 2021-2026."
According to that report,
commercial and industrial sectors are
witnessing an increased adoption of
consumer pressure washers. The trend
of outsourcing cleaning services has
been growing rapidly in the residential
sector. A growing number of dual-income
households, rising disposable
income levels, and an aging population
drive professional cleaning services.
More than two million households
in the UK clean through professional
cleaning services. With the rising
expenditure on cleaning in the residential
sector, major vendors in the
market are competing in developing
highly advanced products that can
cater to consumers in industries.
Further, rapid advances in technology
are primarily increasing consumer
pressure washers in North America
and Europe. However, the APAC
region expects to witness the fastest
growth owing to the increasing growth
of the building cleaning industry and
increased automobile detailing.
The following factors, Reportlinker.
com reported, are likely to contribute
to the growth of the pressure washer
market during the forecast period:
• The rise in Adoption of
Consumer Pressure Washers
• Preference for Cordless Pressure
Washers
• Significance of Professional
Contract Cleaning Services
• Growth in Vehicle Washing
Industry
The global pressure washer market
research report includes a detailed
segmentation by power source, operation,
output, end-user, geography.
In 2020, electric-powered technology
dominated the global market
with a share of over 54%. Electricpowered
devices are highly affordable
powerful machines that are used in
several industrial and commercial
sectors. They are also finding applications
in the residential sector. While
the future of pressure washers is
oriented towards battery-powered
models, the demand for gas variants
is expected to decline during the
forecast period, where sustainability
and eco-friendliness are also significant
points of concern. Battery-powered
machines are rapidly being adopted
in the residential segment. These
machines can be compared to electric
machines in terms of power, but
they have a limited runtime. Thus,
battery-powered machines are not a
feasible option in several commercial
and industrial applications. Therefore,
the penetration remains limited. The
high price of the machine is also
contributing to its significant share in
the market revenue.
VOL. 3, NO. 4 | FALL 2021 | PRESSURE WASH NEWS | 15

INDUSTRY DIRT
Extreme Cleaners
WFLA in Tampa reported on
a Lakeland, Florida family with a
so-called “extreme” cleaning business
being showcased on a new show on
A&E.
Lakeland’s Mike and Missy Dalton
own “American Family Bioclean” and
“American Family Exteriors.”
They were contacted last year
about a new show being developed
called “Dirty Rotten Cleaners.”
The couple signed on and
production began in January and ran
True Hero
FOX 2 News in St. Louis, Missouri
reported on the good works of Jeremy
Callaway, the owner of Major League
Pressure Washing in St. Louis.
According to the news report,
Aug. 6, 2021 was the 10-year anniversary
of one of the darkest days
ever for the military’s special operations
forces.
A CH-47 Chinook military helicopter
was shot down while trying to
back up a ranger unit that was pinned
down on the ground in Afghanistan.
As the helicopter was coming in
for a final landing, a Taliban fighter
shot the chopper down with a rocket-propelled
grenade.
A total of 31 American heroes died.
Callaway, FOX 2 reported, was
serving with three of the men who
died that day.
through June.
The show follows them to jobs all
along the I-4 corridor, from Tampa
and St. Petersburg to Orlando.
The Daltons typically work
clean up on undiscovered death
cases, crime scenes, suicides, cases of
hoarding, and gross filth.
For the show, they will be focusing
on hoarding cases.
The show features extreme
cleaners from across Florida.
They were close personal friends.
Callaway now washes houses each
year to raise money for a charity that
supports the families of the fallen.
Major League Pressure Washing
washed 31 homes in Wentzville,
Missouri.
All the money raised went to
31Heroes, which helps families with
their expenses and supports programs
that help with traumatic brain injury
and post-traumatic stress.
The Sky Is The Limit, continued ...
In terms of revenue, the hot-water
pressure washer segment dominates
the market and is expected to witness
the highest revenue growth during
the forecast period. Consumers are
mainly looking portable and easy
to use hot-water pressures. These
washers are also three times more
expensive than cold-water ones. The
use of these complex machines is
primarily limited to industrial and
commercial sectors.
The 0-1500 PSI segment
accounted for a market share of over
12% in 2020. However, it is expected
to be one of the fastest-growing
segments because of the increasing
demand for battery-powered pressure
washers and the increasing
demand for electric machines for
domestic usage. Most electric-corded
pressure washers have an output
pressure capacity of below 3000 PSI.
Pressure washers with 3000 PSI can
remove the toughest stains and dirt;
they can also scrape paints, mud, and
oil within seconds.
In 2020, the residential segment
accounted for 41%, majorly driven
by North America and European
regions. In the residential segment,
pressure washers for cleaning garden
tools, fences, lawns, and sidewalks
accounted for 11% in 2020, followed
by vehicles such as scooters, motorbikes,
and cars, a share of 9.5% of the
global pressure washer market share.
Owing to the high affordability,
portability, and ease of use, pressure
washers are increasingly adopted in
domestic cleaning activities.
Last, a new research report
"Pressure Washer Market with
COVID-19 Impact, by Type
(Portable, Non-portable), Application
(Commercial, Residential/DIY,
Industrial), Power Source, Water
Operation, PSI Pressure, Distribution
Channel, and Region - Global
Forecast to 2026", published by
MarketsandMarkets, found that the
global Pressure Washer Market size
is expected to grow from USD 2.5
billion in 2021 to USD 3.0 billion by
2026, at a CAGR of 4.2%.
The growth of this market
is driven mainly by increasing
construction activities worldwide,
rising number of car washing stations,
and growing demand for pressure
washers for commercial applications.
MarketsandMarkets provides
quantified B2B research on 30,000
high growth niche opportunities/
threats which will impact 70%
to 80% of worldwide companies'
revenues. Currently servicing 7,500
customers worldwide including 80%
of global Fortune 1000 companies as
clients. Almost 75,000 top officers
across eight industries worldwide
approach MarketsandMarkets for
their painpoints around revenues
decisions. Their 850 fulltime analyst
and SMEs at MarketsandMarkets are
tracking global high growth markets
In Memorium
Richard Joseph Bowers, 90, passed away August 16, 2021. He
started his own business, Majestic Heating Company, in 1950,
and owned Richard J Bowers Company, HVAC contractor, until
1983. In 1984, he started his retirement business, RJ Bowers
Distributors, Inc. selling commercial equipment. A Top 10 dealer
for Karcher for 35 years, Bowers was a member of the Cleaning
Equipment Trade Association (CETA) beginning in 1985 and
was awarded the organization’s highest honor, the Distinguished
Service Award, in 2013.
16 | PRESSURE WASH NEWS | VOL. 3, NO. 4 | FALL 2021

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Blue-Collar Fields like exterior
cleaning are increasingly finding
the new workforce they desperately
need as the share of women laborers
reaches its highest level in 25 years
BY DREW RUBLE
Everyone in the pressure wash industry
agrees that finding good employees
is arguably the number one
issue they face.
That problem has only worsened
over the last year as worker shortages
across America have reached historic
levels.
Consider these numbers:
• April 2021 job openings rose
to an unprecedented 9.3 million,
according to the Bureau of
Labor Statistics.
• The number of people voluntarily
leaving their jobs rose by
164,000 to 942,000 in June 2021.
• Job openings increased by
998,000 in April. But new hires
only increased by 69,000.
Employers filled about one in 15
new positions.
• A recent national Chamber of
Commerce survey found that
90.5% of companies said a lack
of available workers was slowing
the economy in their area.
It’s being called “The Great American
Labor Shortage.”
Looking for a specific type of
worker only makes the job of finding
good employees harder. Pressure
wash operators traditionally are seeking
male, strong-bodied applicants.
But has such stereotyping of what
makes a good pressure wash operator
artificially increased the difficulty of
filling positions?
For some, it’s time to look outside
the box for potential new employees.
And one obvious pool of candidates
is women.
Once again, consider these numbers:
• From 2000 to 2018, women’s
participation in truck driving,
material moving, and warehouse
work grew 43%, according to
the U.S. Department of Labor.
• Protective services — police
officers and security guards
— also saw a 40% increase in
female labor, and construction
increased 23%.
• According to TrainingIndustry.
com, Jet Express in Ohio
more than doubled its number
of women truckers between
2016 and 2019, and the state
department of transportation
has added over 1,000 female
employees since 2011.
• The truck driving
industry is short at least
50,000 drivers, a number
that could triple by 2024.
Women are answering the call.
TrainingIndustry.com stated
that hiring companies claim
women are safer and more
efficient drivers and less prone
to road rage. The also tend
to stay with the same company
longer than men. There are
now more than 60 trucking
companies that employ only
women drivers.
With even fewer job applicants
these days, blue collar companies are
casting an even wider net for new
hires, and often targeting women.
Creative job plans, such as early
a.m. to 2 p.m. shifts so mothers can
pick their children up from school,
or 12-hour weekend shifts, have been
key to recruitment.
According to TrainingIndustry.com:
• 26% of women in blue-collar
professions cite a need for
better work-life balance
• 10% pointed out a desire for
flex scheduling (consider that
many pressure washers operate
overnight hours for commercial
properties).
So, could blue-collar work become
permanently female-friendly?
The labor shortage pushing companies
to recruit women into roles unfilled
by men, alongside increasing
political energy and social media to
pressure businesses to adopt more
female-friendly cultures and policies
may in fact cement the trend, TrainingIndustry.com
concluded.
Could hiring women be an answer
for your pressure wash company?
Skeptical readers need only listen to
what some of their contemporaries
told PW News when asked about their
current crop of female employees.
• “I have women who have no
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cover
story
problem pulling 200-pound
hose. They are in fact tougher
than my men.”
• “I have six female leads in my
company. Some of these women
can pull more hose than these
men can. They're tough as nails.
They're mothers, which requires
toughness.”
• “I've gone through military
courses where I've been
trudging through swamps with
leeches and all kinds of snakes
around you and cold water
and guys are just whining and
crying. But the women are right
there with us, hanging tough,
not saying a damn word. They
don't put up with garbage.
They do the hard work as long
as the reward and the appreciation
is there.”
• “They are more attentive to
detail than guys are, especially
in the cleaning space. Guys
are about power and pressure.
Women want it done right.”
• “Guys -- they do kind of the
heavy lifting -- but they are not
the subtle, nuance people that
get a job right. They are just big,
blunt instruments by comparison,
so to speak.”
• “I have a lot of women working
for me not just doing manual
labor but sales for sure. When
it comes to your customers, if
you don't have a woman salesperson,
I think you really lost
half of your potential sales base
right there. Because the woman
in the house is the one who is
going to make the decision.
They are the decision-makers
on ‘yes, we are doing this.’ And
if you have a sales person who
is a woman, it helps. There’s
trust. They’ll listen to a female
salesperson’s perspective.”
Germany-based How.fm published
an article specifically on how
to get more women in to blue collar
jobs to overcome the talent shortage.
Here were some suggestions:
Provide strong female role models
in supervisory, management, and other
leadership roles to create a more
gender-balanced culture.
• Understand and overcome
the manual work gender gap
starts early. 53% of manual work
professionals believe the school
system does little to encourage
girls to pursue blue-collar
careers. This means women
are less likely to apply for jobs
or continue vocational training
programs.
• While few employers try to
create gender-biased training
systems, they don’t always
create an inclusive playing field
for female hires. Women may
require additional training on
safety procedures to have the
same opportunity to succeed as
male colleagues.
• Understand that women and
men are different when it comes
to their work expectations.
While women are attracted by
learning opportunities or good
company culture and value
flexible work hours, men are
often attracted by career opportunities
or higher salaries.
• Acknowledge that automation
has made some aspects of
blue collar work less physically
demanding, which makes the
job easier for everyone.
• Think about changes in your
job ads, on your company
culture pages, and also in
your everyday work life. Ask
your female employees what
they would like to see. Provide
anti-bias training to executives,
managers, and supervisors.
Change your external communication
about the topic. Put
women on your recruitment
flyers, use them for social
media, and build a diverse
employer brand.
Create a formal structure to pair
your latest female new hires with more
established women in leadership roles.
The pressure wash industry is full
of examples of hard-working women
who not only work in pressure washing
at the ground level but who have
launched, built, and suwstained some
of the largest most successful pressure
wash companies in America from a
more corporate role.
Create a formal structure to
pair your latest female new
hires with more established
women in leadership roles.
One sterling example is Brenda
Purswell, who started Alklean Industries
of Pasadena, Texas in 1971 with
her husband, John. They started out
selling pressure washers, but nowadays
focus on water reclaiming and
recycling equipment.
Almost 15 years ago, Purswell
was encouraged to create a group for
women in the pressure wash industry
that could meet each year at the annual
Cleaning Equipment Trade Association
(CETA) meeting and support
each other’s endeavors.
Women of CETA were to celebrate
its 13th anniversary at the October
2021 association trade show in
New Orleans.
Compared to a half century ago
when she got started in the pressure
wash business, Purswell said the industry
landscape is very different today.
“Now there are a lot of women
owners and co-owners, and spouses
working in the business in the background,”
she said. “It has changed a
lot since 1971. When I first started
going to meetings, I would be the only
women in the room. Now you’re seeing
more and more women and they
don’t get quite the pushback. If you
prove yourself and you know what
you are doing, you are well accepted.”
Purswell gets particularly excited
when she meets younger female entrepreneurs
who have joined the industry
and attend a conference.
“Part of our goal is to mentor to
the next generation,” she said.
There is arguably no better example
of that new generation than Mayumi
Muller, who is profiled on the
following pages.
Muller is the owner of Kent,
Washington-based Mr. Truck Wash,
Inc., a company of more than 50 employees
composed of three divisions:
the truck washing division, marketed
under Mr. Truck Wash, which washes
over 20,000 shuttles, company vehicles,
and trucks per month; the commercial
pressure washing division,
marketed under Mr. Pressure Wash,
which pressure washes millions of
square feet of parking garages, sidewalks,
and commercial properties every
year; and the commercial kitchen
pressure washing division, Mr. Hood
Clean, which services over 1,250
restaurants and commercial kitchens
across Washington State.
As the late great James Brown
sang, “this is a man's world But it
wouldn't be nothing, nothing without
a woman.”
20 | PRESSURE WASH NEWS | VOL. 3, NO. 4 | FALL 2021

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Hear Her
Roar
Meet Mayumi Muller, the baddest,
sexiest, most environmentallyconscious
pressure wash owner/
operator in America
BY DREW RUBLE
When Mayumi Muller, owner of
Kent, Washington-based Mister Pressure
Wash, shows up on a job site wearing
stiletto heels and carrying a Louis
Vuitton purse, it’s not uncommon for
the customer to ask when the real boss
is going to show up.
“I'll wear that $^!# on a job site
and I don't care if they look at me
like I'm some boujee %!#@& with
a pink car,” says the former international
model, the first Japanese-African-American
woman to win Mrs.
Washington (1995), and top five placer
at Mrs. America. “But guess what?
I will get down to business, because I
know what they want, I know what
they need, I can estimate, I can look
and think outside of the box, and I
can help them with their projects.
That's what I'm there to do.”
Still doubting? Consider the
blue-collar empire Muller has built
over the last decade. Her parent company,
Mr. Truck Wash, Inc., a company
of more than 50 employees,
is composed of three divisions: the
aforementioned commercial pressure
washing division, marketed under Mr.
Pressure Wash, which pressure washes
millions of square feet of parking
garages, sidewalks, and commercial
properties every year; the truck
washing division, marketed under
Mr. Truck Wash, which washes more
than 20,000 shuttles, company vehicles,
and trucks per month; and the
commercial kitchen pressure washing
division, Mr. Hood Clean, which services
more than 1,250 restaurants and
commercial kitchens across Washington
State. Muller also recently created
two new divisions under Mr. Truck
Wash, Inc.: Mr. Line Stripe, offering
eco-friendly parking lot and parking
garage striping services, and Mr. Decal
Removal, offering eco-friendly vehicle
and window decal removal services.
And she has several other businesses
unrelated to pressure washing and exterior
cleaning that have transformed
her in to nothing short of a business
titan (more on that later).
22 | PRESSURE WASH NEWS | VOL. 3, NO. 4 | FALL 2021

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Hear Her
Roar
“When you're a serial entrepreneur,
it's like you just want more and
more and more,” she says. “And
it's always just about evolving and
being ahead of the game."
“When you're a serial entrepreneur,
it's like you just want more and
more and more,” she says. “And it's
always just about evolving and being
ahead of the game.
So why pressure wash?
“Everybody wants to be in a tech
industry, right? And I like tech. But I
want to be in blue collar labor industries…I
feel like I am the Nordstrom
or the Neiman Marcus of the pressure
wash industry…or the cleaning industry…I
just have a really good handle
on what to do.”
Muller’s inter-connected “Mister”
businesses, alone, combined to produce
$5.3 million in gross income last year.
RAGGED TO
RICHES
It’s a far cry from her humble beginnings.
Muller’s dad was an African-American
from Arkansas who served in and
was captured during the Vietnam
War. He survived that ordeal and, after
the war, ended up in Japan, where
he met Muller’s mother.
When Muller was 19 months
old, her father died in a car accident.
Mother and daughter subsequently
moved to the United States, to San
Antonio, Texas, to Laughlin Air Force
Base, where they were able to take advantage
of military benefits provided
through her father’s service to country.
“I had to learn English and learn
Spanish because in school there
they put me with all the Mexicans
because they were like ‘where do we
put this person, we've never seen
anyone like this, black and Japanese,”
Muller says.
Later, in Mayumi’s middle school
years, the Mullers relocated to the
Pacific Northwest, to McChord Field
Air Force Base.
“There were one or two more people
that looked like me there,” she says.
They eventually settled in the
south end of Washington state, an
area called Federal Way near Seattle,
where Muller attended high school
and excelled in sports.
More importantly, Muller says, her
journey as an entrepreneur started
there.
“When I was in ninth grade, in order
to make extra money, I realized
my mom liked Tupperware, and I remember
picking up one of her Tupperware
pieces and asking her where
she got it from,” Muller recalls. “And
she's like ‘oh, from our neighbors.’
“So I went to the neighbor's house.
I was intrigued – I mean, she didn't
work, you know? So, I was wondering
how she made money? Well, I learned.
I got into selling the Tupperware, where
I was known as a natural born salesperson,
and realized I can make some really
good money doing this and I didn't
have to babysit little kids, which was a
lot harder than just knocking on doors
and selling some Tupperware.
“That experience propelled me
into sales and entrepreneurship. I had
my own little business. I was a top
Tupperware girl.”
TAKING THE
DETOURS
A great athlete, and already a budding
entrepreneur, Muller’s next step
was enrolling at the University of
Washington on a track scholarship.
“But by my junior year in college, I
realized I hated school,” she says. “I realized
I was only doing it for my mom.
I had dabbled in some modeling and
it was good. So I had to have that hard
conversation with my mom. I had just
gotten a contract to go model in Europe
and I told her ‘I'm doing it.’”
Her mother was disappointed.
“College is like the immigrants’
way of showing success,” Muller says.
“So she can let her friends and family
know that I got a degree in America.”
Undeterred, Muller went to Spain
for the next six months, then England
for three months.
“I was pretty much over in Europe
for a year,” she says.
Having chased and achieved her
modeling dream, Muller eventually decided
to come back to the States and
told her mom she would go back to college…for
her. But then she got a new
contract to go to Chicago
to model.
“I never went back
to college after all,”
Muller says. “I modeled
in Chicago, then
went to L.A., and
eventually met my
husband – my eventual
ex-husband - in
1992.”
Next, Muller had her
first child, and like many
first-time mothers, decided
she wanted to be a stay-athome
mom.
“I was able to stay at home for 10
years,” she says. “I continued to model
locally and during that time I started a
couple of women-owned businesses.”
For one, Muller set up membership
groups for women (this was
pre-social media), where they could
share resources for a fee.
“So I started this community of
women and I realized that I was a
very good connector,” she says.
Three children later, Muller decided
to leave her then-husband. Suddenly,
she needed another job.
“I got into residential real estate
and I started my own real estate team
within my company and…I soon
made The President's Club,” she says.
But when the housing crash of
2008 hit, Muller went from selling
more than 50 homes a year down to
two. She was back on the job market
once again.
A local architectural coatings
company called Parker Paint needed
a sales rep. Muller was a perfect fit,
and discovered something new and
important about herself.
“I worked with them for about
two years,” she says. “I did well. I became
the top salesperson. I came to
the conclusion that this was my &^!#
right here. Like, I'm a black, Asian
female that used to model but now
thrives in blue collar industrial sales. I
was like -- this is my jam.
“It was awesome. I loved messing
with the guys. I loved that eventually
once they got past the fact that I
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Hear Her
Roar
didn't look like the norm in their industry,
they were like ‘my homie!’
“They would need 50 gallons of
paint. I'm like, okay, and I'm delivering
$^!# in my stilettos. It was great!”
Muller was so successful in her
new field that she soon felt she was
outgrowing her role at Parker Paint.
She had already been flirting with
Sherwin Williams as a potential next
employer, but Muller says the company
had a poor track record of hiring
women, especially women of color.
“So, I was their guinea pig to be
the first female salesperson in the Pacific
Northwest doing outside sales,”
she says. “I did very well and that kind
of led to me being in industrial sales,
industrial coatings.
“I loved it, so I did that for almost
three years at Sherwin. And I was a
baller! Plus, I was able to help them
cultivate more of a women-friendly
environment for our Pacific Northwest
region. I was an advocate for our company
to hire more women in the stores
and to hire more sales women in the
sales force and we were able to do that.”
THE PERFECT
MATCH
While at Sherwin Williams, Muller
attended every trade show she could.
At one such event in 2012, she met
her future second husband, Aaron.
At the time, Aaron had a pressure
wash company that he was trying to
grow.
“We decided that from there that
we were going to build our empire,”
Muller says. “We did get married and
from there, we have just built and
built and built.”
The couple possesses different
gifts that -- blended together -- makes
for a formidable team.
“I am the hunter,” Muller says. “I
am really good at bringing in business.
Making connections. Keeping those
connections. Building the relationships,
so that my people don't go anywhere
else.
“Meanwhile, my husband is amazing
at building systems and processes
so that it makes our lives easier.”
Since meeting and marrying in
2012, the couple has bought 10 companies.
“Our philosophy is to buy an existing
business and grow profits so
that it can run without us,” Muller explains.
“What better way to get a business
than something that's already established?
“If you get the proper financials,
you already know what the revenues
are, you know what the lease is, you
don't have to do the build out, you
might have to do some tweaking is
all… so our business style is always to
buy an existing business.
“We're good at buying businesses,
getting them working the way that
we want them to, and then letting our
team run the companies. We do not
micromanage. That's kind of the way
that we empower our employees -
empower our management team.”
But it wasn’t all sweetness and
light for the couple in the beginning.
“His house had gone into foreclosure,
he had no money, and my house
went into short sale. Honestly, I don't
even know how we did it,” Muller recalls.
“He bought me a wedding ring
from a pawn shop because that's all
we had, Now, fast forward only 10
years, and we have built an empire.
It's just been such a great road.”
But it started with Mr. Pressure
Wash.
“When I met my husband, he was
at about a couple hundred thousand
gross revenues a year,” Muller says.
“Now, when I was at Sherwin Williams,
my expertise was property
management. And so property management
was exactly the way that we
built Mr. Pressure Wash.
“When I came on board, he basically
had a retail store servicing
pressure wash equipment and creating
soaps and stuff like that; so I was
telling him ‘there's a whole world of
property management out there, let's
kill this $^!#! I was able to adapt the
things that I learned and saw at Sherwin
Williams and create them into a
conducive turnkey program for our
company.”
26 | PRESSURE WASH NEWS | VOL. 3, NO. 4 | FALL 2021

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Hear Her
Roar
THE PROCESS
Muller explains her process of
growing existing businesses like this:
“My husband and I, when we buy a
business, we're in there for three months.
“I already know, I'm the hunter I
need to bring in revenue, I need to
bring in sales.
“So, we just really pull together and
utilize our gifts and strengths in order
to grow. And we stay in our lanes.
“Then, once we put the whole picture
together, then we can all come
together and all the pieces fit together
like a puzzle. So, it's just such a great
partnership that we have.
“We go big. Working in your business
every day as the primary worker as
a pressure washer and doing the grind
every day, you're going to be so burnt
out and tired before you actually have
enough money to even buy a trailer.
“What owners will typically do is
bite the hand that feeds them by not
giving up some control and not giving
up some of what's in their pocket-
book. They're working basically with
one arm cut off.
“We also are sensible. You will never,
ever be able to grow if you think
you can do everything on your own.
“I get it. Your standards are up
here. But everyone else's standards
are down here! So if you run an operation
that comes in here in the middle,
then you're still doing better than
everyone else's standards, right?
“When you are a high achiever like
my husband and I, or a go getter with
standards that are really high, just
think about it. Even if we drop down
to average, that's still better and higher
than everyone else. So our clients
are going to still buy from us. And so
we are always advising potential buyers
like us that you’ve got to let go a
little bit.
“It’s true that somebody else on
your team might not be able to do it
as good as you; but that doesn't mean
that they're not going to do it well!
“That's what keeps everybody
small is that mentality.”
BRANCHING OUT
As the “Mister” businesses grew,
Muller and her husband had the time,
money, and mental bandwidth to expand
their business empire into other
areas.
They now own Advantage Commercial
Brokers, brokering deals for
businesses, including any commercial
property attached to it. They do evaluations
on the business, list the business,
and transact deals.
The Mullers also have an online
academy called Lifestyle Business
Academy, or LBO, wherein they teach
other people to do what exactly what
they do to be so successful in business.
They also own four auto repair
shops.
Then there is Muller Industrial
Supply, a relatively new start-up that
is particularly close to Mayumi’s heart.
“I found that being a woman in a
blue collar industry, it provides limited
apparel for me,” she says. “So I thought,
‘why not start an industrial supply
company that caters to women?’
“Presently, I have a really good selection
of women's boots, hard hats,
vests, and sweatshirts, among other
items – all OSHA approved.
“I just had a hard time finding cute
rubber boots that were steel toed and
that that were going to protect me
but also look aesthetically pleasing,
you know?”
Last, Muller has launched a lifestyle
mentoring program for women
over 40 based on nutrition, weight
loss, skincare, beauty, and apparel – all
connected to her published book titled
Fcking Fab & Fit after 40.
“I got ill around the age of 48,” she
says. “I found out that I have all these
food intolerances.
“So, I can't eat dairy, or gluten, or
like 25 other different things right,
that I always have eaten. Oh, and I
can't drink alcohol anymore.
“And I'm like, ‘wow, this is 50…’
The experience kick-started a new
personal journey for Muller, and, not
surprisingly, a new business.
28 | PRESSURE WASH NEWS | VOL. 3, NO. 4 | FALL 2021

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Hear Her
Roar
“I wrote the book last year during
Covid. It basically allows women to
listen to themselves and love themselves,
despite what society wants,
which is for all of us to be 25 years
old again.
“I wouldn't trade to be 25 again
for anything. For nothing.
“And so I wrote the book and I got
my holistic weight loss nutrition certification,
so I can really understand
the process of food.
“I started the business where I
mentor women. I have like 1,200
women in my group, it's a Facebook
group, and then I have a website,
www.mayumimiller.com.
“This is my thing that's kind of like
-- finally a girly thing -- that I really
love doing.”
Because of her mid-life realizations
about society’s unfair expectations
of women – and women’s negative
responses to that – Muller says
she has turned her back on the modeling
profession.
“I gave that up,” she says. “I just decided
the modeling industry needs to
catch up to reality.
“I had to portray a 35-year-old
or 30-year-old on photo shoots or I
wouldn't be able to get jobs.
“And I don't like seeing ads where
there's a 25-year-old doing ads for skin
rejuvenation intended for an audience
of 60-year-olds…So that industry kind
of pisses me off right now.”
IN TUNE WITH
NATURE
Despite all her various business
ventures, Muller remains – first and
foremost – a blue collar lady. And in
the exterior cleaning industry, she has
specifically separated herself from the
competition through her environmentally
conscious approach to work.
“For years, our company pioneered
eco-friendly methods of pressure
washing…If not careful, the oil, grease,
and heavy metals removed during
the pressure washing process can run
down the storm drain system, which
feeds into Puget Sound and hurts our
ecosystem, including keystone species
such as salmon,” Muller says.
“Our company has pioneered graywater
reuse technology that vacuums
up and recycles the graywater, reducing
our water usage by up to 98%
and ensuring that no wastewater ever
flows into the storm drain system.
“The water doesn't go in the storm
drain…I've plugged it up… I recycle
and reuse everything on site.
“I have a filtration system -- all custom
made and proprietary…it's expensive…I
bought a building last year,
and we created a treatment facility…
we dump all the sludge and the heavy
stuff -- grease and stuff -- that actually
goes through our filtration system.
“Once the flocculant has done its
job and it becomes grey water, I reuse
that water to wash with.
“I am very aware of my environment.
I want my kids and my grandkids
and my great, great grandkids to
be able to live in this environment
and also be able to have salmon because
you know the reason why we
do all this shit in the Pacific Northwest
is the salmon.”
Pressure washing is a dirty job.
Mayumi Muller is cleaning it up. And
she’s doing it in stiletto heels while
building her empire.
30 | PRESSURE WASH NEWS | VOL. 3, NO. 4 | FALL 2021

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