Retailers Forum December 2021 EMAG

etailers
VOL. 41 NO. 8
DECEMBER 2021
Connecting Connecting Wholesalers and Retailers Since 1981Since 1981

BRING YOUR WHOLESALE BUYING INTO THE 21ST CENTURY
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Page 2 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #15 on page 11 • www.Vendor411.com

Want More Info? Circle #07 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 3

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Page 4 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
QUALITY • TRUST • SERVICE

This is a Buying Guide for
RETAIL STORE OWNERS
Presented within the pages are the latest offerings from the country’s
leading merchandise wholesalers. The advertisers herein sell strictly
wholesale and require that you purchase with the intent of reselling
through retail channels.
HOW TO USE THIS DIRECTORY
☛ Locate the products that interest you.
See our product directory located on
pages 6 & 7.
☛ Make direct contact with advertiser.
Most will have catalogs and price lists
for you.
☛ Order your merchandise, which will be
shipped directly to your store.
CLICK ON BANNERS
IN SELECT ADS
Want More Info? Circle #09 on page 11 • www.Vendor411.com
TO GET FREE CATALOGS/PRICING
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 5

Sell to over 60,000
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See our USACostumers.com
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ADVERTISERS INDEX
PLEASE PATRONIZE THE LEADING WHOLESALERS
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!
DECEMBER 2021
ADVERTISING
FORUM AD RATES ...........09
APPAREL
1 STOP WHOLESALE .........39
BLANK TEES. ................68
BOUTIQUE CLOSEOUTS. ......19
CLOTHINGWARE ............75
DD BULK ....................66
FASHIONABLE SALES. ........41
FLIRTY WHOLESALE .........28
HEAVENLY SUITS ............18
SCARF WAREHOUSE .........83
STYLE IN FASHION ...........18
STYLISH PLUS ...............21
T SHIRT REP .................31
UIN DEALS ..................49
UNIVERSE WHOLESALE. ......53
USACOSTUMERS.COM .......44
ASSORTED ITEMS
AUCTION FINDER ............46
BEAN WHOLESALERS ........32
DINO DROPSHIP . . . . . . . . . . . . . 67
DOBA DROPSHIP ............23
EVERYTHING CLOSEOUTS ....34
EZ DROPSHIP. ...............48
FIND IT ASIA. ................84
MEGA UBID ................. 52
PALLETFLY. ................. 02
RAMSONS IMPORTS ......... 03
SWEET WHOLESALERS ....... 45
TOP TEN WHOLESALE ........ 86
BOOKS
AUCTION BOOK ............. 87
BUYERS CONTACTS .......... 85
CLOSEOUT DIRECTORY ...... 80
HIDDEN WEALTH ............ 82
CANDY
SWEET WHOLESALERS ....... 45
CELLULAR
CELLCITY.BIZ ............... 47
WHOLE-CELL ............... 61
COMPUTERS
REFURB SHOPS .............. 24
CONSUMER ELECT.
FIND IT CHINA ............... 51
CREDIT CARD
PROCESSING
NORTH AMERICAN. .......... 13

#1
BUYING GUIDE
FOR RETAIL STORES!
DISPLAY/SUPPLIES
& SERVICES
AVVO ......................36
CC WAREHOUSE . . . . . . . . . . . . .33
E-STORE BUILDERS ..........58
E STORE SIGNS ..............63
E-STORE SITES ..............42
FB CAMPAIGNS ..............40
FORA MOBILE COMMERCE ...15
FORUM ADVISORS . . . . . . . . . . .28
FUNDING OFFICES ...........72
KWIK INC ...................74
PAYROLL HELPER ...........70
PROMOTIONAL REWARDS....78
PROTECTION PLANS .........64
RETAILERS BANK ............38
SALES GROUP BAGS. .........20
SETON SIGNAGE .............81
VACATION PROMO ..........54
WHOLESALESOURCES.COM ....
INSIDE BACK COVER
DROPSHIPPERS
DINO DROPSHIP . . . . . . . . . . . . .67
DOBA DROPSHIP ............23
EZ DROPSHIP. ...............48
E-CIGARETTES &
SMOKE SHOP ITEMS
3’x5’Embroidered Flags $14.00 Each
LIGHT E CIG .................55
View our 148 page Catalog online !
www.RIOhio.com
LOGIC WHOLESALE ..........29
USA VAPE DEALS Belt ............69
Buckles $18.00 dz
$36.00 dz
Hat Pins $6.00 dz
$39.00 dz
Tri-Fold
SNEAKER $36.00 dz CLEARANCE.
$5.00 Each
.......37
$36.00 ut 72 pcs
Garden Flags
$48.00 dz
$21.00 dz
$9.00 dz
FOOTWEAR
HANDBAGS
Playing Cards
$18.00 dz
Garden Flags WindSocks
48.00 dz $48.00 dz
12”x18” Metal Signs
$5.50 Each
Belt Buckles
Metal Signs $24.00 dz $42.00 dz
DAKOTA $5.50 Each STEEL ART ...... 16/17
3’x5’Embroidered Flags
$21.00 dz
$14.00 Each
5” Patches $36.00 dz
$18.00 dz
Leather Wallets $5.50 each
BAG CLOSEOUTS ............59
Magnets 3”x8” $18.00 dz
BAG VENDORS ..............26
HOME & HOUSEWARE
MERCHANDISE REP ..........22
Patches $18.00 dz
REEDYVILLE ................18
RUG PROFITS................71
RUSH SUPPLIERS ............76
JEWELRY/
ACCESSORIES
BLING WHOLESALER .........43
BODY CANDY HQ ... BACK COVER
BUND JEWELRY..............35
CLOSEOUTS FOR SALE. .......65
HEAVENLY WHOLESALE ......62
HIP WHOLESALE.............73
JEWEL CLEARANCE ..........50
JEWELRY MINERS............04
SHAKE WHOLESALE. .........20
Min.Order
$150.00
Metal Sign
$4.75 each
$48.00 dz
$30.00 dz
12” Metal Signs
$5.00 Each
$7.00 Each
Belt Buckles
$36.00 dz
$4.50 Each
NOVELTIES
CARTOON CONCEPTS ........22
3pc Magnet
$5.25 Each
Metal Plates
$27.00 dz
8” x 12” Parking Sign $18.00 dz
$15.00 dz
$42.00 dz
$15.50 Each
COOL GLOWING .............27
NOVELTY SELLER ............77
PPE SUPPLIES
PPE STOCKROOM. ...........60
R/C & TOYS
8” x 12” Metal Signs
$39.00 dz
RC VARIETY .................43
$4.00 each
SOARING RC ................26
Leather Bracelet $18.00 dz
SPECIAL FEATURES
FORUM WORKSHOP .........30
READER RESPONSE ..........11
RETAILING NEWS ............14
12”x18” Metal Sign $5.25 each
$15.00 dz
36 pcBiker Ring
$24.00 dz
Best Friend Necklace
RAMSON’S
$39.00 unit
$24.00 dz/sets
1ut/5 dz Mood Rings $33.00 unit
WHAT’S HOT ................12
WATCHES & CLOCKS
TIME WHOLESALERS .........25
WATCH DEALERS ............56
WEDDING ITEMS
SMARTEST BARGAIN . . . . . . . . . 26
HAPPY HOLIDAYS TO
OUR ADVERTISERS
AND READERS.
HERE’S TO A
BRILLIANT 2022!
Advertise in
Metal Sign
12”X18” $5.75 Each
See Page 9
BUSINESS BOOKS
www.BizBooks.org
Ring...Ring...
$36.00 ut/72pcs
Savings
for
Cell
$6.00 dz
See our Hat Ad Pins on Page Also 47
sold by the
Gigantic dozen! Selection
of Variety Goods
See our Ad on Page 03
DROPSHIP TO PROFITS!
Tri- Color Necklace $18.00 dz
1000’s of Items
See our ad on Page 23
WHOLESALERS:
Increase Your Sales
By Advertising Here!
631-754-5000
WIND SPINNERS
Sells Like
A Breeze!
DAKOTA STEEL
See Our Ad on Pgs. 16/17
VISIT FORUM ON
THE INTERNET
View our latest books at
www.bizbooks.org
WE HAVE BUYERS
Databases for ALL Industries
www.BuyersContacts.com

ADVERTISING INFORMATION
www.retailersforum.com
VOL 28 NO. 2
JUNE 2008
MARKETING TIPS!
MERCHANDISE SOURCES
RETAILING TIPS
SELL LIKE AN
EGYPTIAN!
Reach Active Buyers with our Print Readership
Plus over 265,000+ Page Views Monthly Online
✔ Apparel and Accessory Stores
✔ Card and Gift Stores
✔ Discount and Dollar Stores
✔ Distributors and Jobbers
✔ General Merchandise Stores
✔ Internet On Line Stores
✔ Mail Order Catalog Sales
✔ Novelty and Toy Stores
✔ On Line Stores
✔ Resort and Souvenir Stores
✔ Sporting Goods Stores
✔ Variety Merchandise Stores
✔ Wholesalers
ESTABLISHED IN 1981 as a buying source for store
owners and wholesalers, Retailers Forum offers advertisers
a large national circulation to showcase their products
and services. Many of our readers are located in rural
areas where access to merchandise is difficult, making our
magazine indispensable to their buyers.
Through our unique direct mail and trade show
circulation we constantly rotate our mailing lists, adding
new stores monthly enabling us to deliver new, fresh
buyers each and every month you advertise with us.
In addition to your print ad, your company will be
featured in our digital on line monthly version at
www.RFmagazine.com. Our online magazine produces
over 265,000+ page views monthly for our advertisers,
which is in addition to our print and mail distribution.
Your online ad will link to your website and email
address and we provide unlimited transfers from our
readers into your website 24/7.
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
Page 8 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

etailers
ADVERTISING RATES
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES
› Page $400 $300 $275 $250
¼ Page $525 $425 $400 $350
½ Page $625 $525 $500 $450
Full Page $850 $750 $700 $650
2 Pages $1,350 $1,250 $1,150 $1,050
Prices shown per month, above rates include full color printing
ADVERTISING SPECS
› Page: 2¼" high x 3¼" wide
¼ Page: 4‚" high x 3¼" wide
½ Page:
Full Page:
4‚" high x 7" wide or
9½" high x 3¼" wide
9½" high x 7" wide
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred
PDF format in CMYK color, 300 dpi resolution only
FULL MARKETING PROGRAM INCLUDED >>
✔ Monthly print and mail magazine
✔ Online magazine and search marketing
✔ Distribution at top trade shows
Printed Magazine
• Your ad is featured in our
printed magazine circulated
to buyers across the USA.
Includes distribution at
industry’s top trade shows.
Complete Digital Magazine
• Your ad runs on-line at
www.RFmagazine.com
• Over 265,000+ monthly
page views
• Active link to your website
Phone APP
• Your company included in our
free iPhone and Android APP.
Imagine YOUR company right
on the buyers phones!
Reader Response
• Generates leads from buyers
interested in your products
through a code placed in
your ad and on-line at
www.vendor411.com. Free for
all half and full-page ads.
Search Marketing
• Your company included in
the industry’s leading search
engine: www.supplier411.com
• Saturation marketing coverage
on our new wholesale portal:
www.wholesalesources.com
TOP INDUSTRY TRADE SHOWS 2022
JANUARY
Atlanta Gift Fair
Los Angeles Market Week
Philadelphia Gift & Variety Show
Seattle Gift Show
The Merchandise Center, IL
FEBRUARY
ASD Marketplace Las Vegas Show
Louisville Gift Show
Magic Sourcing Show
New York Toy Fair
Off Price Specialist Show
Rocky Mountain Gift Show
MARCH
Atlanta Spring Gift Show
California Marketplace
Dallas Apparel & Accessories Show
Greensboro Gift & Jewelry Show
The Merchandise Center, IL
APRIL
Hawaii Merchandise Expo
The Merchandise Center, IL
MAY
Las Vegas Licensing Show
New Orleans Gift & Jewelry Show
Northern Michigan Gift & Souvenir Show
Off Price Show NY TBD
The Merchandise Center, IL
JUNE
Dallas Gift & Variety Show
Greensboro Gift & Jewelry Show
LA Fashion Market
JULY
Atlanta Gift & Home Furnishings
California Marketplace
Philadelphia Gift & Variety Show
The Merchandise Center, IL
AUGUST
ASD Market Week
Biloxi Wholesale Show
Louisville Gift Show
Off Price Specialist Show
New Orleans Gift & Jewelry Show
Rocky Mountain Gift Show TBD
St. Louis Gift Show
SEPTEMBER
Asia America Wholesale Show
Dallas Home & Gift Show
Greensboro Gfit & Jewelry Show
Hawaii Gift Show
Norton’s Gift & Variety Show
Philadelphia Candy & Gift Show
The Merchandise Center, IL
OCTOBER
Dallas Apparel & Accessories Show
Las Vegas Souvenir & Gift Show
The Merchandise Center, IL
NOVEMBER
Gatlinburg Gift Show
Hawaii Merchandise Expo
New Orleans Gift & Jewelry Show
Smoky Mountain Variety
DECEMBER
Grand Strand Gift & Variety Show
Greensboro Gift & Jewelry Show
The Merchandise Center, IL
Our Large Holiday Issue Hits The Mails Before
Thanksgiving to Maximize Advertisers Results!
We provide physical magazines at shows or email free
digital magazine to attendees using Attendee database lists.
* Show schedules are subject to change without notice.

From the
PUBLISHER
How’s Your Holiday Supply Chain?
DECEMBER for retailers is the
month that dreams are made of. The
culmination of all of the hard work
and hopes along with the promise of
doing a brisk holiday business are in
all of our minds. This year is destined
to be brighter than last for many of
us and especially for those who had
planned ahead with their inventory.
THE supply chain issues have been
plaguing many of the big box stores
and will surely affect their sales this
year. Many independent retailers do
not rely on bringing in cargo ship
loads and have been able to stock their
stores using their regular wholesalers.
This will put our businesses in a great
position to prosper this season.
ALL of us have suffered the last two
years due to the pandemic and all of
the fallout It has caused our industry.
The encouraging news is that we
have turned the corner and those of
us left standing have emerged wiser
and stronger and ready for a great
2022. After last month’s local elections
throughout the country the masses
have spoken and we will hopefully
return to a more center track. From
that stability our businesses will
benefit.
SMALL businesses are the backbone
of our country and during this holiday
>> ON-LINE SOURCING
time we give our thanks and respect
to those who have held on through
struggles and we stand with you as we
enter the new year more optimistic.
The adversity has made us stronger
and wiser.
NOW we are in the last push of the
season. This month is the final leg
of our race. Our stores will be open
longer, our work hours extended and
pushing us all to our limits. Hopefully
our hard work and efforts will be
rewarded. Revel in the sales you have
made. The amount of income you
make is directly correlated to the
efforts and sacrifices you have made
to your business. It will soon be over
(not soon enough for some of us!) and
you will get a quick reprieve until it is
time for restocking for the New Year
and searching out the next greatest
thing to sell.
ON behalf of the staff of Forum
Publishing, I’d like to extend to
everyone a very happy and healthy
holiday season and New Year. We’re
proud to serve such a strong and
determined readership and wish
everyone the best as we head into the
New Year with great optimism and
hope. Thank you for making us a part
of your business.
The entire issue of
Retailers Forum Magazine
is posted on-line at
www.RetailersForum.com
Includes: Website Links *
E-Mail Links * Printable PDF’s
ACCESS OUR MAGAZINE
FROM ANYWHERE 24/7
RETAILERS
FORUM
SALES & MARKETING
Gregory Brown
Tom Richards
Scott Savitt
Martin Stevens
OFFICE MANAGER
Leah C.
PRODUCTION
Lisa Maresca-Smith
CREDIT DEPARTMENT
Kristine Hines
CIRCULATION
Discount Reading Svc.
LITERARY STAFF
Patricia Luebke
Jason Meyers
Rachel Spearman
COLOR PRODUCTION
Anchor Imaging
PRINTING
Composing Room
ART DIRECTION
Gregory Stevens
Martin Stevens
OVERSEAS OFFICE
Trade Channel
N.W. Guineastr 30
2022 PA Haarlem
Netherlands
+31-23-531-90-22
Published Monthly by:
Forum Publishing Co.
383 East Main Street
Centerport, NY 11721
Tel: 631/754-5000
Fax: 631/754-0630
forumpublishing@gmail.com
www.retailersforum.com
40 Years
1981-2021
RETAILERS FORUM is published monthly at
$75/year USA, $125/year foreign.
Entire contents copyright ©2021 by
Forum Publishing. Publisher assumes no
responsibility for contents herein. First and
third class postage paid at Centerport, NY.
Bulk mail paid at NY, Brookfield, WI and
Hooksett, NH under private mail indicia via
publication mailing.

etailers
Reader Response
FREE PRODUCT INFORMATION FROM OUR ADVERTISERS
Have our advertisers contact you directly!
Simply select the advertisements that interest you and fax this form to 631-754-0630
or fill in on-line at www.Vendor411.com
APPAREL & ACCESSORIES
❒ All Advertisers in APPAREL
❒ 28. Style in Fashion
BUSINESS SERVICES
❒ All Advertisers in BUSINESS SERVICES
❒ 06. Fora Mobile Commerce
CREDIT CARD PROCESSING
❒ All Advertisers in
CREDIT CARD PROCESSING
❒ 68. EXP Merchant
❒ 38. EXS Credit
❒ 02. North American Bankcard
GENERAL & VARIETY
❒
All Advertisers in GENERAL & VARIETY
❒ 15. Palletfly
❒ 07. Ramsons
HOME & HOUSE
❒ All Advertisers in HOME & HOUSE
❒ 23. Dakota Steel Art
❒ 08. Reedyville
WESTERN ACCESSORIES
❒ All Advertisers in WESTERN ACCESSORIES
❒ 33. JR Palacios
For Quick Response:
Fax: 631-754-0630 • On-Line: www.Vendor411.com
Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721
Your Name _____________________________________________ Type of Business ____________________________________
Company Name _____________________________________________________________________________________________
Address ____________________________________________________________________________________________________
City ____________________________________________________State _____________________ Zip ______________________
E-Mail: _________________________________________________Tel _______________________ Fax ______________________

WHAT’S HOT
For more information, contact:
www.DobaDropship.com
For more information, contact:
www.FlirtyWholesale.com
LACE TRIM
LINGERIE
ROBE SET
SALE
$ 16.59
SPROCKET DROPSHIP
ONE of the fastest growing segments in the merchandise sales industry
is dropshipping. So many new and existing businesses have come to this
solid method of expanding their product lines with zero dollar inventory
costs. It is truly the easiest new business to startup and one of the most
successful add-ons an existing business could have.
SPROCKET is a top platform used in the USA and EU to find thousands
of the best products to sell. The platform features suppliers from across
the world with some of the best quality and highest profit margin items
you will find anywhere. All of the products are carefully selected for their
saleability and allow you to sell with ease.
CHECK out all of the offers and see how easily you can connect your
website with ease.
SANTA BABY
IF you are already in the lingerie sales space you understand the incredible profit
margins that there are in this market. If you are not you really need to
visit Flirty Wholesale’s website and see the tremendous selection and
high profit items that they have.
LINGERIE is a perennial seller whether it be for no occasion or for
major holidays. The items take up very little space in your store or can
be warehoused in a small space for your online store. The best part is
that the profits are incredible and with Flirty Wholesale you can really
mix it up as there are NO minimums on items. Meaning you can literally
try hundreds of items by stocking just one or a couple in different sizes!
THIS month’s hot special is a beautiful lace trim lingerie rob set for just
$16.59. Check this and many others out today.
For more information, contact:
www.Forum123.com
Tel: 1-631-754-5000
CLOSEOUTS MEANS PROFITS
IF you are already in the lingerie sales space you understand the incredible profit
margins that there are in this market. If you are not you really need to visit Flirty
Wholesale’s website and see the tremendous selection and high profit items that
they have.
LINGERIE is a perennial seller whether it be for no occasion or for major holidays.
The items take up very little space in your store or can be warehoused in a small
space for your online store. The best part is that the profits are incredible and with
Flirty Wholesale you can really mix it up as there are NO minimums on items.
Meaning you can literally try hundreds of items by stocking just one or a couple
in different sizes!
THIS month’s hot special is a beautiful lace trim lingerie robe set for just $16.59.
Check this and many others out today.
Page 12 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 13

RETAILING NEWS
Coach Folds New York Store
FOR those of you who are not familiar with New York and have not watched the news for the last couple of
years I will share this with you. The city, once rated as one of the safest large cities in America with a prosperous
retail enviornment has since fallen from that perch. Unfortunately these says Manhattan is infested
with drugs, crime, violence and a huge percentage of retailers closed up. That’s the bad news. The hopeful
news is that with a new mayor in January it is a chance to turn itself around. However, in the meantime
the city has lost many prominent retailers.
LUXURY leather goods retailer Coach has closed its beautiful three-level boutique at Madison Avenue and East
57th Street - the latest blow to the famous but troubled shopping district which continues to lose many of its most
celebrated stores.
THE 6,000 foot store had been at the prime corner for the last thirty years. The closing leaves all of the Vernadoowned
retail space at the landmarked Fuller Building vacant as of today.
THE 57th Street corridor between park and Sixth Avenues as well as blocks to the north and south of it have
been rocked by one retail closure after another in the past two years. Henri Bendel, Ralph Lauren, The Gap, Tommy
Hilfiger, Massimo, Dutti, Stuart Weitzman, Lululemon and Topshop are just some of the major names that have
closed down. The biggest looming loss is the closure of Barneys.
SO much of our retail landscape has been changing quickly. There are several factors that have hastened this,
including shifting retail trends, big city crime, the pandemic and other factors. It is not sure if this bastion of retail
elegance will ever return.
Thinking Post-Covid For Your Business
THE past two years have been especially hard for retailers due to both covid restrictions and consumer
hesitency. We are finally seeing consumers come back to the marketplace and retailers are seeing improvement
in their bottom lines.
ON the other hand for many the pandemic has forced them to rethink their lives and livelihoods and many
business owners do not want to press on and are thinking of selling their businesses. Here are some quick tips to
consider if you’re one of those.
EMOTIONS come into play, so think before you impulsively bail. We all need to understand that for many our
businesses are an extension of ourselves and our happiness. So consider why you are thinking of selling and see if
perhaps you want to wait a little longer before making such a big decision.
IF you decide to sell, unlike a single family home that skyrocketed recently, business values have come down.
Unless yours has been growing during covid which would put you in the drivers seat. The good news for everyone is
that there is capital out there and money right now is relatively cheap.
MAKE your business attractive to prospective buyers. Share your enthusiasm and what your plans for the
business have been. You will get a higher price if you commit to the new buyer to stay on temporarily and help them
through the transition. Put yourself in the buyers shoes and empty your emotional baggage to make the sale.
For Late-Breaking Industry News Visit: www.RetailersForum.com
If It Affects Retailing We Report On It!
Page 14 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #6 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 15

Page 16 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #23 on page 11 • www.Vendor411.com

Want More Info? Circle #23 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 17

STYLE IN FASHION INC.
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Want More Info? Circle #08 on page 11 • www.Vendor411.com
Page 18
DECEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 19

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Page 20
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 21

LARGEST SELECTION OF CONSUMER PRODUCTS
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Page 22 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
Starts at $65

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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 23

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Page 24 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
Lenovo ThinkPad
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 25

AUTHENTIC NEW DESIGNER HANDBAGS
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Page 26 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 27

Start.
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Page 28 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 29

Continued from last issue...
STAFFING YOUR STORE
The team members discussed until now contribute
to your success, but remain forever in
the background. The comparatively few players
visible to the buying public – the store staff
– directly shape perceptions about your store,
what it sells, and the service it offers. A strong
staff has members who complement one another.
A good staff can provide critical support
to you. They can share and assume responsibilities
to allow you to concentrate on managing
the business. Hiring staff is a strategic process;
the wrong person can easily upset the balance
of your entire operation. But the right person,
in the right position, strengthens everything
about your store.
That’s why determining your staffing should
be regarded as a critical process. Of course, if
yours will be a one-person shop, your staffing
decisions are already made. But there does
come a time when every retailer needs help,
even if it’s only help to meet demands of the
holiday rush. A larger operation may grow to
the point where too much of the owner’s time
is taken up with minor details, and not enough
in making decisions, creating a need for an assistant
manager. Or your present ambitions
may be such that you can’t think of even opening
the doors without a staff. Every hiring decision,
whatever the timing or circumstance,
begins with a thorough, realistic assessment of
needs.
forumworkshop
FORUM WORKSHOP
Operating Your
RETAIL
RETAIL
STORE
Page 30 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
Operating Your
RETAIL STORE
If you follow the advice of the last article and
developed a list of activities and responsibilities,
you should already have an idea of where
you need help. Most small retailers need employees
who can handle varied chores around
the store. The person you hire for stockroom
clerk will need to help at the cash register when
the crowds gather. You may want a sales clerk
who can think creatively when it comes to setting
up a monthly display. Regardless of how
they function, all members of your staff should
be outgoing, articulate, and eager to learn.
WHERE DO YOU NED THE HELP?
Entrepreneurs typically have a problem surrendering
responsibility & decision making. Never
will that be more difficult than when you’re
starting the business. Try to put those anxieties
aside for now. Unless you’re planning a major
retail venture – thousands of items sold from
thousands of square feet – your staffing needs
are simple. You need unskilled support personnel
for sales, the stockroom, and at the cash register.
One person may be enough to handle all
the duties in a small store. A larger operation
may need one for each area. In the largest retail
operations, the owner requires middle managers,
responsible for specific areas like advertising,
purchasing, & office management.
For you, it’s best to think in terms of minimum
needs. Hiring employees adds significantly to
your financial burdens, & during the start-up
phase it’s important to keep these to a minimum.
continued...

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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 31

forumworkshop
FORUM WORKSHOP
Still, these early hires will be the heart of your
staff; as your business grows, they’ll assume
greater responsibility. And make no mistake
about it: Staffing needs will increase with sales
growth. But take your time. Staffing decisions,
after your start-up staffing, should always be
made in response to what’s happening in your
business, not in anticipation of it.
Review your notes on the breakdown of activities
and responsibilities that go with your
store. Begin to develop a profile of your needs.
First on the list should be the more mundane
tasks that go with retailing, the tedious details
that could prevent you from attending to more
important things: unloading boxes and packing
shelves, applying merchandise tickets, making
deliveries, and sitting at the cash register. Next
add the responsibilities you don’t really enjoy
or for which you don’t feel especially qualified;
things like designing an ad, rearranging displays,
or perhaps taking and filing telephone
orders. Finally, outline the areas in which you’d
like to develop your store, once its sales base is
established.
Your list describes your employment
needs. How many people and
whom you hire depend on the size
of your operation and the length of
that list of responsibilities. In larger
organizations, staffs have historically been
built, like a pyramid, with the owner on top,
middle-level managers handling specific areas
of responsibility below, and a large number of
support staff on the bottom. That’s changing
today, as people realize pyramid structures are
expensive and inefficient. continued...
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Page 32 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 33

Instead, most corporations are trying to
create diamond-shaped structures, with
very few people on both the top and bottom,
and with a mid-level that’s essentially
self-directed and self-supporting.
For you, this debate over
structure is really academic
... for now. Your only goal
should be to enter into business
with as lean an organization
as will support the
store. Your business partner
or spouse can be trusted to
remain in the business for
the duration – or at least they won’t pull out
without notice. For the people you hire,
though, this is more a job than a career, at least
at this point. All the business offers is promise;
forumworkshop
FORUM WORKSHOP
there are no guarantees. If something goes
wrong, they could pull out. If you trust them
with too much of your management, when
they leave you’ll be faced with a situation that
threatens the business. Keep the hires outside
your immediate circle to a minimum, until you
simply can’t run the business without them.
DETERMINING YOUR
STAFFING NEEDS CHART
Use this chart to help determine your staffing
needs. First check off the jobs or responsibilities
that apply to your store. After you’ve reviewed
the entire list, assign specific tasks to personnel.
These can be you, another family member, or
unnamed employees you will need to hire. Of
course, the size of your staff depends on the
size of your operation.
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 35

➧➽
A large store will need dedicated employees
for many of these tasks, while
employees of the smaller store can
handle multiple responsibilities. Be
sure and include any jobs not listed
below that pertain to your store:
GENERAL AREAS OF RESPONSIBILITIES:
STOCK & WAREHOUSE:
Tracking Inventory; Unloading Deliveries &
Stocking Shelves; Processing Orders; Applying
Merchandise Tickets; Packing & Processing Orders
Shipping & Receiving
SALES FLOOR:
Set up & Maintain Displays; Stock Shelves &
Racks; Cash Register; Assist Customers; Track
Ad & Promotion Response; Process Service Orders;
Handle Complaints; Qualify Customers;
Sell Products
Page 36
forumworkshop
FORUM WORKSHOP
DECEMBER 2021 | RETAILERS FORUM MAGAZINE
OFFICE:
Balance Books; Payroll; Pay Taxes for Business
& Employees; Place Orders; Pay Bills; Collect
Bills; Run Computer System; Handle Phones
STORE MANAGEMENT:
Open & Shut Store; Set Work Schedules; Develop
& Place Advertising; Plan Promotions &
PR; Determine Inventory Mix; Deal with Complaints;
Talk with Salespeople & Reps; Track
Competitors; Track Sales; Plan Expansion;
Cover Expenses; Hire & Fire Staff
SHOULD YOUR EMPLOYEES BE
FULL OR PART-TIMERS?
Once you’ve an idea of what positions you
need to fill, your attention should turn to
when you want those employees around.
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 37

FORUM WORKSHOP
forumworkshop
For the larger retail operation, the schedule will
likely require several full-timers. For the small
store owner, it’s best to think in terms of parttime
help first, with the option of expanding
hours as business grows. Since retailing is one
of those businesses that generates most of its
sales in the hours when the rest of the population
is off work – evenings and weekends –
scheduling can pose an issue when hiring.
Even the employer of art-time
help may need to split the
schedule among a couple of
workers to ensure help is
available when most needed.
You’ll learn exactly when that is after the store
is in business a few weeks. Still, there are some
assumptions you can safely make about when
you’ll need help before you open the doors.
Unless you’ve selected a location in the heart of
the business district, expect to be busiest on
weekends. For the downtown store, the busy
hours include the lunch period and early
evening when people get off work. Traffic in all
stores tends to build toward the end of the
week, as people cash their paychecks.
There may be other factors affecting shopping
habits that you’ll discover after you’ve been
in business awhile. For example: The area’s
major employer may pay its employees on the
first and fifteenth of the month; or a local nursery
school may bring droves of young mothers
into the area every Tuesday and Thursday
morning. Your scheduling needs and assignments
should evolve as a response to when the
most shoppers can be found in the store.
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Want More Info? Circle #01 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 39

FORUM WORKSHOP
forumworkshop
It’s best to hire someone part-time, with flexible
hours, who’s willing to put more time and take
on more responsibility as the business expands.
FINDING STAFF
Were it only as easy to find such people as it is
to describe them. The hiring cycle is a hassle,
both for you and for the applicants who suffer
the application and interview process. The
quicker it’s done with, the better, for all concerned.
But hiring is not a responsibility you
should rush to complete. Shortcuts do exist,
however: You can solicit the help of an employment
agency or look to hire from
your circle of family and friends.
The former costs you money;
the latter can prove to be a
source of ongoing headaches.
always
If you decide to go the agency route, expect to
pay a finder’s fee. You’ll probably end up interviewing
many of the same candidates you
would have attracted with your own ad in the
paper. But if you do solicit an employment
agency’s help, be as specific as possible when
describing your needs, including the type of
person you want. For example: a mature
worker with some retail experience, or a student
interested in working evenings and weekends.
Set definite time periods during which
you’ll be available for interviews, so you’re
not constantly interrupted in the course of
your day.
RETAIL HIRING IS A CHALLENGE
Finding and retaining a qualified staff has
been a challenge for retailers.
continued...
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 41

forumworkshop
FORUM WORKSHOP
The problem may owe as much to retailers’
own attitudes as to any circumstance of the
market. Frustrated by their past hiring experiences,
many retailers come to regard their labor
pool as one of transients. With that attitude,
they see little cause or call to offer those they
employ anything more than the minimum
wage. This approach becomes a self- fulfilling
prophecy. Sure, it has worked in the past and
may continue to serve some retailers in the future.
But remember what we’ve already discussed:
the new realities of the marketplace,
and the opportunities for the specialty retailer.
☺Tomorrow’s shoppers will
want a certain familiarity
in their shopping experiences.
Familiar faces in the
store aisles go with that.
That means you must
Page 42 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
work hard to attract and retain staff. And that
means you must promise employment that offers
opportunities to grow, personally and economically.
The standard option, one that has
always worked for retailers of large-ticket
items, is to offer a commission on sales. If the
opportunity to make more money won’t inspire
staffers to do better for the store, nothing
will. Retailers of all products, including you,
now need to adapt this incentive plan to their
businesses. And when you do, you’ll also need
to come up with something extra for employees
who never close a deal, like the cahier and
stockroom clerk.
TO STAY WITH THE JOB, THEY’LL
WANT A PROFIT-SHARING PLAN:
A STAKE IN THE BUSINESS THEIR
BEST EFFORTS HELP BUILD.
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 43

forumworkshop
FORUM WORKSHOP
This could take many forms: an accrual fund of
1% of all sales, a share of each quarter’s total
dollar volume, an investment package of some
type, or an incentive program that rewards all
staff people for their contributions to a job well
done. The critical difference between past and
future is that any employee you want to keep
will want some form of vested interest in your
store’s success. That kind of incentive promotes
the effort that encourages all to contribute to a
shared success.
If you’ll depend on your staff,
and you need to keep them,
you’ll learn to adapt to each individual
employee. Treat each
as part of your team and a part of your family.
Remember their birthdays and anniversaries,
and make a big deal about them and their successes.
Understand the special scheduling
needs of the young mother. Reward the guy
who’s spending a couple of evenings a week at
night college to improve his skills. You may
start as strangers, but if you treat your employees
with respect and recognize their contributions,
you’ll end up with friends who are eager
members of a team that shares your goals.
THERE ARE PROS & CONS
TO HIRING FAMILY
Sometimes there’s just as much challenge in
deciding who not to bring on staff. If you’re
able to meet staffing needs with family members,
you can consider yourself blessed, if your
family shares your interest in the business. The
major problem with a staff of family members
is that any tensions that exist at home will carry
over to the store, and vise versa.
continued...
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Page 44 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

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forumworkshop
FORUM WORKSHOP
Your teenage son’s shaved
head and pierced nose might
not make you too happy, and
it certainly won’t wow shoppers
either. If there’s one person
in the family who loves
to bicker, and constantly probes for new ways
to get under everybody’s skin, tactfully discourage
him from joining the family business.
THE OTHER PROBLEM WITH HIRING FAM-
ILY MEMBERS IS AN ISSUE ALSO RAISED
WHEN YOU HIRE FRIENDS: MONEY. Your
friends and family, especially extended family,
usually expect more of a share in your prosperity
than the person hired off the street. Thinking
you’re doing well while they’re getting a
paltry wage breeds resentment. Unless addressed
with more money from your pocket,
resentment festers and eventually explodes.
That’s not healthy in a business where customers
respond to happy, friendly faces.
But if your is a supportive family, the benefits
of staffing the store from the gene pool far outweigh
the risks. For one thing, the family business
is a shared enterprise; what benefits one,
benefits all. If each person’s livelihood depends
on the venture, he or she will share in its success
and will work harder to carry your retail
dream to its potential. And your family has already
worked out its politics for survival.
Everyone knows one another’s personality;
how to motivate it and how to get around it.
Family members also have well-developed
modes of communication, verbal and non-verbal.
A nod or look to your spouse says as much
as a 10-minute conversation with a stranger.
continued...
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Page 46 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 47

FORUM WORKSHOP
forumworkshop
Finally, you can plan a future
built on the skills of individual
family members. If you think in
terms of long-term responsibilities
for the people whose
strengths you know, you can nurture them,
through training and education, to benefit the
business. Sometimes one family member is designated
the future decision maker, and how
well family members deal with the politics of
The Anointed One will decide the fate of the next
generation of the family-run business.
When hiring immediate family, don’t think
solely in terms of your long-term strategy. Take
the short-term view as well. If your spouse or
child has a good job, it’s probably best to retain
it for now. He or she can always quit when
your business absolutely requires the help.
Page 48 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
During the first year especially, you may need
to lean on those other income sources while
nurturing the store to its sales potential. Cut too
small a pie into too many pieces and everyone
goes hungry.
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your friends are your equals. Even if you’re a
nice, easygoing, understanding individual,
your friends will resent it when you tell them
do a better job. Friendship mars the employer/employee
relationship from the outset.
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 49

forumworkshop
FORUM WORKSHOP
Better to develop new friends on the job than
bring your existing friends into the process.
Unless you’re offering your friends a career opportunity,
the chance to realize their potential,
they’ll come to resent your success and their
“inadequate” compensation. If you value the
friendship, keep it out of the workplace.
That said, if a friend desperately needs a job,
you can take a chance. But first, thoroughly explain
your reservations and how much you
value the friendship. Try to make it a temporary
arrangement until
your friend finds other employment.
The situation
may still present difficulties,
but you’ve done your
best to minimize problems
and protect the friendship.
you
Page 50 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
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Make no promises to your contacts, just let
them know you’re accepting applications for
positions that may open up at the store. Hiring
a contact’s son or niece poses the same dangers
as hiring the friend’s neighbor’s kid. As names
trickle in, ask the people to comply with the
same application procedures as everyone else.
Talk to them when you can, and unless they
seem perfectly qualified for the job, tell them
plan to interview more people.
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 51

FORUM WORKSHOP
forumworkshop
There’s Nothing Wrong With Stealing
Staffers From Other Retailers
If, during your tour of other retailers and competitors,
you met someone you consider the
ideal employee, take your search directly to
that person. Contact her at home or as she’s
leaving work and ask if she’s interested in
changing jobs for more opportunity. If you get
a yes, ask what she makes, how satisfied she is
with her current job, and what she’s looking for
in terms of salary and responsibilities from you.
Take this conversation as an opportunity to negotiate
an agreement, or at least to arrange for
a meeting as soon as possible. If the candidate
isn’t interested, leave on good terms. She may
come around to the idea once she sees your success.
Ask if she knows of anyone else with a
similar background who might be
interested in the position, and follow
up on any recommendation.
TRY TO TARGET YOUR
CLASSIFIED ADVERTISING
Unless you’ve an unusually large network of
contacts, you’ll probably be forced to advertise
to meet your staffing needs. A classified ad that
appears in your local paper should attract
enough candidates to let you selectively fill the
position. If you’re looking for a particular type
of person – the college student or senior citizen
– avoid the newspaper and run the ad where
you can best reach your target audience: the
classified section of a local school’s student
newspaper, or a publication targeting the area’s
mature market.
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 53

FORUM WORKSHOP
forumworkshop
You may also take your search to where these
people congregate. Describe the opening on an
index card or sheet of paper and pin it to the
bulletin board in the student lounge or in the
area’s community center.
With that form of advertisement, there’s room
to go into details about your business and the
position. The best a classified ad will do is summarize
the job offer. Work on your ad before
you contact the paper, so you know it will read
exactly as you want it to. Start with a on-word
job title that best describes the main responsibility
of the job: cashier or salesperson, for
example. Next mention whether it’s a full or
part-time position. Then describe the store by
type such as: PET SUPPLY STORE, etc. After
that, list the other responsibilities involved,
benefits offered, and mention if this job offers
opportunity for advancement. Always
close the job description with a mention that
retail experience is preferred. If you’ve already
set a wage for the position, and will pay no
more, list that. The number will screen some
candidates out of the interview cycle. When advertising
for a managerial position, ask that applicants
mail or fax in resumes, preferably to a
post office box or to a box number at the newspaper.
Most other positions can be filled
through an interview alone. For these, close the
ad with your telephone number in bold, and
when during the day to call.
continued...
Page 54 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 55

forumworkshop
FORUM WORKSHOP
A word about wording: The normal procedure
on classified ads is to charge by the word or individual
letters, with a slight break in the rates
depending on how often the ad appears. If
you’re running an ad in a major metropolitan
newspaper with a large circulation, even a
small ad can prove expensive. As a response,
the pages of the classifieds are filled with cryptic
messages that say a lot in very few words.
Read through the classifieds and you’ll quickly
gain a sense of how to get the most from your
ad for the least
☎
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even have
telephone sales staff
in their classified departments
who can
offer help in minimizing
well
words.
THE INTERVIEW
Before the ad appears, decide when you’ll do
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should be in the business week following the
last appearance of the ad. Work up a schedule
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20 minutes of interview time. As you take the
calls, fill in the blanks, using the space for brief
notes about what you learn about each candidate
during your telephone conversation.
That Initial Conversation Is Round
One Of The Interview Process
Treat these initial telephone calls as your
first round of interviewing. Listen to how
the callers express themselves.
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 57

FORUM WORKSHOP
forumworkshop
Do they strike you as cheerful, outgoing, optimistic?
If you detect nervousness, don’t let it
put you off. Some people regard job hunting as
one of life’s traumas. Ask about the callers’
backgrounds & experiences as they relate to the
job description. Take the names and numbers
of those with no appropriate skills, explaining
for now you’re looking for people with more
experience. If they persist, give them the interview:
An unwillingness to take no for an answer
is a positive trait in a retail salesperson.
Schedule interviews for
anyone else who seems
qualified, telling each
what time you’ll conduct
the interview. Ask them
PLATFORM
to come by at least 10
minutes early to fill out a
Build Your Own
job application. Repeat when you’ll meet them,
and the request. These instructions comprise an
important test of punctuality and the candidate’s
ability to follow instructions.
For positions that require the candidates to
send in resumes, the procedure is pretty much
the same. Before you make the calls, though,
read each resume, looking for experience, skills,
and interests that match your current needs.
Note the appearance of the resume, its layout
and wording. A good resume tells you the person
has good organizational and communications
skills.
On the day of the interviews, make sure
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Page 58 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 59

FORUM WORKSHOP
forumworkshop
Also have ready a copy of a detailed job description
for each applicant, including responsibilities,
hours, benefits, holidays, vacation
days, and opportunities for advancement.
Preferably you’ll be meeting the applicants at
the store site. If you’ll be the only one there that
day, it’s no problem. Otherwise set up an area
with some semblance of privacy for the interview.
REMEMBER, THERE ARE THINGS
YOU CAN’T ASK CANDIDATES
The state and federal governments, in an effort
to protect the rights of the individual and promote
equal opportunity for all citizens, impose
severe limits on the type of information that
may be sought during the employment interview
process. These anti-discrimination laws
vary by state. It’s your responsibility to seek
guidance from your state’s equal opportunity
office or department of civil rights. Failure to
do so, or to fully comply with the guidelines,
opens you up to lawsuits and penalties if any
candidate takes you to court and proves your
hiring decision was based on anything but
merit and qualifications.
As a general rule, you’ve no right to inquire
about an applicant’s race, sex, religion, place
of birth, marital status, or age. Nor may you
ask any questions from which you’ll be able to
infer this information. For instance,
you can ask a candidate
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Page 60 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 61

FORUM WORKSHOP
forumworkshop
It’s permissible to ask her
if she’s over 18, but not
how long she has been
married. Developing an
application in compliance
with all applicable laws
can prove a time-consuming
process. That’s why
it’s probably in your best interests to use a standardized
job application form, available in
most business supply stores. If you can’t find
one, request a sample application from your
state’s Department of Labor. When you purchase
the application form from an office supplier,
it’s still your responsibility to make sure
the form adheres to local regulations. Also
make sure it allows space for the names and
numbers of professional references.
SOME THINGS CAN ONLY
BE LEARNED FROM
A FACE-TO FACE MEETING
Prepare a candidate evaluation sheet for
your use during the interview.
The list should include what’s important to you
and cover 5 broad areas (discussed below): appearance,
attitude, communications skills, experience,
and ambition, with space for
additional comments at the bottom of the page.
The ideal interview amounts to a conversation
in which you and the candidate learn about
each other, and about how well the applicant
matches what you need in an employee. It
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Page 62 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 63

FORUM WORKSHOP
forumworkshop
As soon as the candidate submits
the completed application
form, present the job description
you’ve prepared. Use the
time required for the applicant
to review the job description to
review the application. You’ll
know right away if this person
is literate and organized.
Pay more attention to the thoroughness with
which the application form is completed than
the style of the person’s handwriting. If anything
about the responses on the application
poses a concern, mark it and refer back to it
during the interview. It’s important for you to
keep the applicant talking as much as possible,
so it’s a good idea to have a list of prepared
questions to explore the applicant’s background
and ambitions. This approach also provides
a framework for comparing all applicants
on the same basis in order to identify the best
candidate for the job.
The questions should vary with each employment
opportunity. In general, they should explore
the applicant’s skills, interest in the store’s
specialty, and career attitudes in relation to the
responsibilities of the job. Again, retailing experience
is always your first preference, followed
by knowledge of, and interest in, the
store’s specialty. You can teach an enthusiastic
candidate the art of selling products he already
knows and enjoys. But you’re better off someone
who already knows how to sell, and teaching
him what there is to know about your
product specialty.
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Page 64 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 65

FORUM WORKSHOP
forumworkshop
EVALUATE EACH CANDIDATE
IN THE 5 BROAD AREAS
APPEARANCE: A job interview is an event in
every person’s life; we all dress for it. That may
mean putting on the torn T-shirt and worn
shoes that say, “I don’t want your damn job.”
Or it may mean donning a dress suit because
you’re eager to please, even if it only means
$5.85 an hour. Appearance counts in retail, and
it’s as important in the store clerk as in the floor
design. Appropriate grooming, neatness, and
cleanliness are essential qualities for store personnel.
Consider the visual impression the candidate
makes in terms of how that will play
with the right candidate in the wrong outfit,
you can always institute some form of dress
code in the shop.
ATTITUDE: Everyone is a little nervous early
on in an interview, so discount that. But what
else can you discern about attitude? Did she
show up 10 minutes early, as directed, to fill out
that application? If she didn't, did she offer an
apology and a reasonable excuse? Cut short the
interview of any candidate who doesn’t. She’s
careless and forgetful, the kind of employee
who’ll leave the day’s receipts on the car roof
as she hurries off to the bank. When you met,
were you greeted with a smile and a handshake,
or a shrug and a shuffle? Does she volunteer
information to keep the conversation
going, or is the interview more
like pulling teeth? A positive attitude,
and an outgoing but not
aggressive manner, are appeal-
ing traits in store personnel.
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Page 66 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 67

forumworkshop
FORUM WORKSHOP
COMMUNICATION SKILLS:
✆
You’ve already spoken to these people
on the phone. How does that
compare with conversing with them
in person? Shoppers respond to the person who
looks them in the eye, speaks directly, and provides
as detailed a response as the query requires.
You should too. Listen to how each
applicant speaks, for both the tone and content
of what is said. A store needs a person who
comes across as both friendly and informed,
and whose speech is easily understood.
EXPERIENCE: Inquire about the jobs listed on
the application, asking what the candidate
liked and didn’t like about each job. Be wary of
anyone with several jobs during a relatively
short period. Ask for an explanation. If every
boss was a jerk, you don’t want to join that
club. Wrap up the interview. Allow the candidate
the chance to explain any lengthy gaps in
employment history. Focus on the jobs that
draw an enthusiastic report, as they reveal
what she enjoys doing and where she’ll apply
her skills. Let the candidate explain how prior
experience and interests will fulfill the requirements
of this job description.
AMBITION: When you ask people to describe
what they want to do with their lives, you provide
an opportunity for them to define themselves.
So ask, and listen closely to what each
says. This is a window on the entire personality.
Be realistic if the answers don’t completely
match your expectations for this position. Unless
the person is applying for a managerial position,
all you’re offering is a job in a store.
That’s not a career move for most.
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 69

FORUM WORKSHOP
forumworkshop
Put your ego aside and question the honesty
and sincerity of anyone who tells you all
he wants from life is to work for someone
like you in a store like yours.
IT’S IMPORTANT TO BRING
CLOSURE TO EACH INTERVIEW
✐After you’ve reviewed the application
and gone through
your prepared questions, fill
in any gaps in what you need
to know. Then it’s time to
wind down the interview. Encourage the candidate
to ask questions: He can reveal a lot about
how he views this job. Answer thoroughly. This
is also your opportunity to explain any policies
of yours that might affect the person’s decision
to take the job. Reiterate your expectations of
the employee, including work hours. Explain
any special scheduling needs, such as weekend
or evening hours. Also outline any special policies
of yours now, as they relate to the employee:
a probation period, a dress code, drug
usage on the job, excessive lateness or absences.
Never hire anyone on the spot, at least not
when you’ve others coming in for an interview.
Ask your preferred candidates when they’ll be
available, and how much notice they must give
their present employer. Ask if it’s okay for you
to contact their present or previous employers
for references. If they say no, abide by their request,
but ask for other sources at previous
jobs. Tell each when you expect to fill the job
and that you’ll get in touch if it’s his or hers.
Never promise to let applicants know either
way. It’s something you’ll never get around to
doing, and it builds ill will.
continued...
Page 70
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 71

FORUM WORKSHOP
forumworkshop
MAKE SURE TO CHECK
CANDIDATES’ REFERENCES
After you’ve had the chance to review
the applications and notes
❸
from all your candidate interviews,
narrow the list to the top
three. Make a point of contacting
as many of their references as possible. When
you check a reference, inquire about the working
relationship between the contact and job
applicant. Ask yes-or-no questions that touch
on the candidate’s attitude, performance, ability
to follow instruction, and how well the employee
fulfilled responsibilities. Finally, ask if
the contact would rehire the candidate if he had
the opportunity.
THE HIRE
Balance what the references tell you with your
impressions from the application, resume, and
interview. Decide who gets the offer first. Contact
the candidate. If she’s not at home, leave a
message where you can be reached. Once you
have the candidate on the phone, tell her how
impressed you were with the interview and references,
and that you’d like her to come work
for you. Give a starting date and the starting
wage, and advise her how long the probation
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RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 73

FORUM WORKSHOP
forumworkshop
Making a job offer is a binding contract as soon
as the applicant says yes to your terms. If she
requests time to consider the offer, you’re committed
to the offer for the duration of a period
of time you both agree to. Give her a day, two
at the most, and an hour by which you expect
an answer. If she doesn’t get back to you by
then, she has effectively turned down the job,
and you can make the offer to the next candidate.
If she refuses your offer, request an explanation.
Ask if there’s something you can do to
make the job a more attractive package to either
her or another candidate. If all of your top 3
candidates turn you down for similar reasons,
rethink your offer. There’s
☹
something you’re not doing
right. People should be anxious
to come work for you.
you’ve
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HIRING OPTIONS OPEN
When someone accepts, don’t forget your other
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major disappointment if you’re only telephoning
to tell them someone else got the job.
Rather, drop them a brief note in the mail,
thanking them for coming in, and explaining
that a person with more experience was hired.
Say that you’ll keep them in mind for future
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Page 74 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 75

FORUM WORKSHOP
forumworkshop
One of the real secrets to building the right
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in Lighting & Home Decor
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Page 76 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
Best Prices
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 77

FORUM WORKSHOP
forumworkshop
They’ll also help you keep track of each of your
customers’ preferences in style or color, spot
trends as they emerge, and take orders after
hours, or at the shopper’s convenience. These
are basic requirements for a specialty shop to
survive in the information age.
Still, they only hint at how you’ll benefit from
technology in the future. You can begin to realize
some of these advantages today, almost as
soon as you invest in the equipment. What follows
should be regarded as suggestions rather
than a list of the technology you must have in
place from opening day. These are tools for
modern retailing. If your start-up budget is
tight, though, the cost of technology will limit
what you can use. Accept that an investment in
any technology that strengthens your retail
strategy saves money in the short term, and enables
you to make more money over the long
term. The products discussed are not luxuries;
they’re the building blocks for retail success in
the next century.
THE FAX MACHINE
The fax machine is already as
basic to the office as the telephone.
If your store sells anything
more than the morning
paper, the business will benefit
from a modest investment in a
fax machine. In an age that thrives on instant
access to information, the fax sets up a communications
link with anyone, anywhere, anytime.
You wouldn’t think of telephoning a supplier
at midnight to place next month’s order.
continued in next issue ...
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Page 78 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
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* CLOSEOUT SHOWS
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* BEST RETAIL CLOSEOUT STORES
* BASIC INFORMATION ON SURPLUS
CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout
merchandise of all types. Author Raymond Lawrence has been in the business for over thirty years and he knows how
to locate the merchandise and shares his knowledge with you. Don’t get the idea that closeouts are made up of items
that won’t sell...many closeouts come from manufacturing changes and are perfectly good quality. You could spend years
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Page 80 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

Seton
Signage.com
Since 1956 • Over 57,000 Products On-Line
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 81

Start Your Own
Surplus & Liquidation Business
Professional liquidator reveals how to find, buy, sell and broker surplus
goods in his best-selling book HIDDEN WEALTH
Everything you need to know and succeed in this
high-profit business is right here.
Work full-time or part-time, even from your own home.
• Surplus Business Equipment
• Failed Business Inventories
• Manufacturers Mistakes
• Discontinued Inventories
• Seized Merchandise
• Salvaged Goods
• Bankruptcies & Closeouts
This is a practical hands-on training guide to starting your business with little or no money. Today there are
more opportunities than ever to succeed in this industry when you have the right resources. Nothing is held
back – the author is a retired liquidator who is now sharing his well-protected secrets to help others succeed.
Limited supply of copies of this 196 page will be sold at special price of $39.95 on first-come basis. Order today
and start your new business tomorrow!
❏ Hidden Wealth
$39.95 + $7.00 ship = $ 46 95
❏ PDF Version: $39.95
Your Name
Type of Business:
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Mail or Fax Your Order to:
FORUM PUBLISHING CO • 383 E. MAIN ST • CENTERPORT, NY 11721 • Credit Cards: 631-754-5000 • Fax: 631-754-0630
Page 82 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
❏ Special Combo
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USA Closeout Directory
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RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 83

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Page 84 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

WE HAVE BUYERS!
Forum Publishing has been connecting
wholesalers & manufacturers with BUYERS since 1981.
• Men’s & Boys Wear
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• Smoke Shops
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www.BuyersContacts.com
1-800-635-7654 • forumpublishing@gmail.com
RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 85

Page 86 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

The Complete Guide to Making Money at Auctions!
AUCTION
SOURCES
REVEALED!
The Auction Buyers Directory
providing Names, Addresses, Phone numbers and ALL the Information You Need
to locate Auctions throughout all 50 states
Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous
backup of inventory, government and private auctions liquidate billions of dollars in property, luxury
vehicles, boats and even airplanes for pennies on the dollar. Knowing where and when these auctions
are held is the key. Auction Buyers Directory gives you the key to these auctions!
➫ Vehicle Auctions
➫ U.S Marshal Auctions
➫ IRS Auctions
➫ State Surplus Auctions
➫ U.S. Customs Auctions
➫ U.S. Postal Auctions
➫ County Sheriff Auctions
➫ SBA Auctions
➫ FDIC Auctions
➫ Urban Housing Auctions
➫ Land Management Auctions
➫ Private Auctions
This comprehensive directory offers tips and tools of the trade designed to make your auction buying profi table. Whether you’re buying
for your own use or for resale, this directory offers guides to make your bidding successful. This directory gives you all the information and
sources you will need. Once you have the sources you can use them over and over, and there are never any additional charges.
ORDER TODAY TO CHANGE YOUR LIFE TOMORROW!
$39.95 + $7.00 postage = $46.95
www.Forum123.com
RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 87

This MonTh’s
Book Specials
New Titles Just Arrived in our Warehouse ~ Limited Quantities
Streetwise Business Series
SMALL BUSINESS
SUCCESS KIT
Book & CD gives
insider secrets and
strategies to start a
successful business.
includes forms,
legal advice and
schedules.
order no. 1-58062-
367-9 ... $24.95
BUSINESS
MANAGEMENT
Lay your foundation,
build your team and
manage your money
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order no. 1-58062-
540-1 $19.95
BUSINESS
VALUATION
Proven methods to
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buy! simple ways to
value AnY business.
order no. 1-58062-
952-0 $19.95
Internet
11 LAWS OF INTERNET
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Be fast, be first to be
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order no. 0-06-019621-1
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MAKING MILLIONS ON THE
INTERNET
Complete idiot’s Guide
makes it easy and fun to
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order no. 0-7897-2298-4
$18.95
FRANCHISE BIBLE
how to Buy one, or Franchise Your own business. over
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order no. 1-55571-367-X $24.95
SOLVE ALL YOUR MONEY PROBLEMS FOREVER
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order no. 0-399-52378-2 $14.95
HOW TO ACHIEVE TOTAL SUCCESS
Master your mind to achieve everything
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order no. 0-940398-19-2 $11.00
THE COPYRIGHT GUIDE
A friendly guide to
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costly mistakes.
order no. 1-880559-43-9
$18.95
Closeout of the Month
SMALL BUSINESS LEGAL KIT AND DISK
over 400 pages of practical legal info, forms and agreements
for all size businesses. We bought closeout of these books
(c) 1995, but still loaded with relevant info. Disk is 3.5 floppy,
pages are slightly yellowed. Use just onE form and pay for
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order no. 1-55850-701-9 $10.00
sPECiAL: Buy any other book on this page and take this one
for $5.00! LiMiT 5 CoPiEs to single buyer.
Page 88
Page 88 DECEMBER 2021 | RETAILERS FORUM MAGAZINE

Trade
MaGaZINeS
Trade Magazines
Swap Meet
This exciting monthly magazine
connects flea market vendors with
wholesalers across the United
States who specialize in supplying
merchandise and services to
flea marketers and swap meeters.
It provides excellent resources for
merchandise and each issue contains
a bonus Directory of Flea
Markets throughout the United
States, listed by state order and
includes full addresses, days of operation,
and details of each market.
Order No. SM-S ...Swap Sample ...$10.00
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT
www.WholesaleSources.com
ADVERTISING SPACE AVAILABLE
Closeout News/
Wholesale
Merchandise
ADVERTISING SPACE AVAILABLE
The Leading
Monthly Source
for Closeouts
and Surplus
Merchandise!
A long-time leader in the
closeout industry, this
monthly newspaper brings
you the BEST closeouts
and overruns on the market.
By using this powerful
buying tool, every month,
you will gain access to hundreds of new suppliers
who offer the finest selection of closeout (below wholesale) merchandise
available anywhere!
Find Apparel, HBA and Cosmetics, Electronics, Home and
Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys,
Videos and DVDs, and more. For larger discounts, many dealers
sell pallet truckloads that will make you even more profits.
Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00
Retailers Forum
SoloMayoreo
“I Can Get
It For You
Wholesale”
Written in Spanish,
this big monthly
newspaper is the
best thing to happen
to Hispanic retailers!
Sources abound for
variety merchandise of all
kinds to fill store shelves
and flea market booths.
No. SOLO-S ...(Sample Copy) ...$7.50
No. SOLO-SUB..(12 Issues) ...$60.00
ADVERTISING SPACE AVAILABLE
Retailers Forum was established
out of the need for product
sources among small retail
merchandisers. Each month,
Forum’s advertising pages feature
merchandise offerings
from the country’s !eading
wholesalers, manufacturers,
and jobbers.
Don’t confuse this
magazine with some
of the “opportunitytype”
publications offering
products that are outdated
and way over-priced.
These are real rock-bottom
wholesalers offering prices like
Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.
Buy where the retailing giants buy! The advertisers are professionals in
their fields, offering you variety, service, monthly specials, closeout specials,
and the lowest prices available. Best of all, they will ship UPS no
matter where in the United States your business is located. Minimum
orders are as low as $50.00 with many wholesalers. Many advertisers
offer further reduced rates for bulk buying at enormous savings to you.
Order No. RF-S - Sample Copy ...$10.00
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT
www.WholesaleSources.com
ADVERTISING SPACE AVAILABLE
Monthly
Newspaper
for Hispanic
Retailers
www.bizbooks.org
Page 89 89
RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 89

USA Closeout Directory
Now, more than ever, it is essential for the success of your merchandising business to buy
goods at the lowest prices possible. Our best-selling
USA Closeout Directo-ry shows you how and most
importantly, WHERE. Hundreds of closeout dealers
specializing in selling goods often priced as
low as 10¢ on the dollar are listed. Re-tailers, flea
marketers, home party plan sellers ...anyone who
sells merchandise needs this directory! Clothing
• Elec tronics • Jewelry • Toys • Watches • More!
Order No. 4 -
Closeout Directory - $29.95
Dollar Store
Merchandise Guide
The most complete directory of
wholesalers and manufacturers
in the USA specializing in dollar
store merchandise. Hundreds
of companies are listed with
complete contact information,
including the type of products
they sell. If you have a dollar
store, or are planning to open
one, this new directory is a must!
Order No. DSM • Dollar Store
$29.95
Toy Importers & Wholesalers
This is the definitive guide for
finding toy suppliers. Features
over 156 pages of listings of both
importers and manufacturers.
Included are names, addresses,
phone and fax numbers as well as
company websites and e-mail
addresses and descriptions of
lines carried.
Order No. TOY
$29.95
Directory of Smoke Shops
Our EXCEL Directory contains over 7,000 Smoke
Shops/Head Shops in the U.S. It includes key buyer’s
names, personal e-mails and phone numbers. This
directory is emailed to you in Excel format
and is updated regularly.
DIRECTORY INCLUDES:
• 7,000 Smoke Shops/Head Shops
• Phone Numbers
• Over 60% Have Personal E-Mails
• U.S and Canada
• Company Addresses
Order No. SSDB (Excel)
$399.00
Independent Sales Rep. Directory
The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent
sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to
connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points,
territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number,
key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a
rep/contact index. Available in printed book format or Excel.
Order No. SGREP-B Printed Book $359.00
Order No. SGREP-E Excel emailed to you $499.00
1-800-635-7654
Page 90
Page 90 DECEMBER 2021 | RETAILERS FORUM MAGAZINE
Business Directories

Imagine
a book
putting
1000’s of
wholesalers
at your
fingertips!
This is the
most accurate
and useful resource guide you’ll ever
own and refer to daily!
• Apparel • Electronics • Fragrances • General
goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses
• Watches • Toys and more!
No. W1 Wholesale Sources $29.95
Auction Directory
Wholesale Sources
Jam-packed
with 1000’s
of wholesale
sources across
the USA
This is THE definitive guide to auctions!
It not only tells you WHERE
all the auctions are (all 50 states) but
also HOW to participate in the auction
process. Cash in on all government
auctions, housing auctions, jewelry,
cars, boats and more. Up-to-date
information gives you names, addresses
and phone numbers! And, unlike other
auction websites or programs that require
you to purchase updates or subscribe
to monthly or weekly pay-per-listing services, once you have
this book - You need to buy nothing else! It’s an incredible book you
can use minutes after you receive it. Change your life today. Buy a
home, car, or indulge in jewelry.
Order No. AUC- Auction Directory - $39.95
How to Find,
Sell and Broker
Surplus and
Liquidated
Goods
Hidden Wealth
With this authoritive Directory, you will
learn to turn pennies into dollars and get
goods dirt cheap ...even free! Written by a
retired liquidator, the author shares his well
protected secrets and workings of this extremely profitable industry.
Learn why those in the business have kept it confidential. You can now
have a piece of it.
Discover the proven techniques and see why there is no better
information anywhere at any price. Everything you need to succeed in
this high profit business is right here. Work full/part time from home!
Order No. 1-88422-24-2 Hidden Wealth $39.95
Jewelry Wholesalers
& Manufacturers
This exquisite directory will bring the
world’s finest jewelers directly to you! Featuring
fine jewelry of all types including:
• Beads • Diamonds • Gemstones • Gold
• Silver • Much More! The suppliers list
their names, addresses, websites and specialties.
All feature high-end quality jewelry that is
sold wholesale for resale. You would have to travel the world over to
view the thousands of suppliers listed in this brand new directory. If
you are in the jewelry business and looking for new, high quality suppliers,
you must order this directory!
Order No. FJ $29.95
Business Directories
Hobby & Craft
Suppliers Guide
The crafts industry is one of the hottest-growing
segments in the marketplace
today. Scrap-booking, painting,
needle-crafts and sewing are hobbies
that are sweeping the nation. We have
compiled the ultimate directory of
wholesale suppliers furnishing materials
for this huge industry.
• Art Materials • Baskets • Beads/
Trim • Ceramics • Dolls • Fabrics •
Floral • Holiday • Paint • More!
Order No. AC $29.95
Holiday Merchandise
Wholesalers
& Manufacturers
Introducing our newest directory that puts
the country’s largest suppliers of holiday
merchandise at your fingertips. Seasonal
merchandise is a mainstay of the industry,
but up until now it was hard to locate the
thousands of suppliers scattered across the country. We have ended
your searching with one directory which includes all types of wholesale
merchandise: • Bows • Candles • Cards • Costumes • More
Order No. HM $29.95
www.bizbooks.org
Page 91
RETAILERS FORUM MAGAZINE | DECEMBER 2021 Page 91

Wholesale Gift Guide
A Great resource to locate higher end
decorative merchandise. This gigantic
400 page guide is the definitive resource
guide to finding suppliers for gift products.
Listed by category, over 4,000
leading wholesalers and manufacturers
servicing the gift industry are included.
• Accessories
• Collectibles
• Floral
• Gifts
• Home/House
You’ll refer to this on a daily basis to
find new suppliers for products.
Order No. GG Gift Guide $39.95
Annual Guide to the
Licensing World
Here is an incredible Directory that
guides you through the world of Licensed
prod-uct merchandising. Need to know
who owns a license? Who to contact to
distrib-ute a licensed product? This book
has all the answers and covers the entire
world! Licensors: Listing of companies
that are the agents and license holders.
These are the sources that you would
apply to if you wish to obtain a license to
manufacture
merchandise. Licensees listed here you will find the companies who
distribute licensed merchandise. Full listings include categories of
merchandise each company handles. Contact these companies to buy
the licensed merchandise that they have manufactured. The licensed
merchandising industry moves billions of dollars of products every
year and is one of the fastest growing segments of retailing.
Order No. 321 $249.00
USA Mail Order Catalogs
New for this year is a compilation of BOTH
consumer mail order catalogs in addition to
business-to-business catalogs in one huge
volume! Part one of this incredible collection
of mail order catalogs provides the
most comprehensive look at the consumer
catalog in the industry available anywhere.
Over 7,000 consumer catalog companies
are listed under 44 various product chapters
from Animals to Toys and Games.
Catalog size, number of catalogs mailed,
sales volume and key executive names are provided for ease in marketing
your products to these catalogs.
The second part of this directory provides details on suppliers
of everything from computers to laboratory supplies; office products
to office design; marketing resources to safety equipment. Just about
every kind of product or service that a business needs to operate is
covered.
Order No. 159237-156-6 1,900 pages $450.00
BUCKS FOR BLING
Accessories
Sourcing Directory
Sourcing For Jewelry
Makers Directory
Up-to-date and easy-to-use directory
solving your jewelry materials sourcing,
production and contracting needs.
If you are considering your own line
of jewelry items this is a must-have
in locating materials and factories to
produce it.
The comprehensive directory provides
you with direct sources for the designing
and manufacturing of bags, belts,
hats, shoes, gloves. You will find the top
companies to help you produce your merchandise
directly at their factories.
Order No. 121 $150.00
Order No. 122 $100.00
1-800-635-7654 Page 92
Business Directories

APPAREL
BUSINESS DIRECTORIES
Fabrics, Services, Trims
This up-to-date directory solves your
production sourcing and contracting
needs in the Americas. The sourcebook
includes: sewing, cut-n-sew, and finishing
contractors and apparel production
services from within the U.S., Canada
and South and Central America. All
factories are sorted by clothing classification
and by U.S. state or by country.
This directory will help you put your
own designs into production.
Order No. 0971486743 $125.00
A complete and updated guide listing
over 2,600 nationwide suppliers of all
types of domestic and imported fabrics,
trims and notions, plus forecast
services, swatch design studios and
more for the apparel and design industries.
Listings include sales manager’s
name, price points, minimums,
etc. Fabric and trim manufacturers,
converters, jobbers and reps are
listed. This sourcebook provides you
with MATERIALS and sources to
make your own goods.
Order No. 0971486735 $135.00
Apparel Contractors (USA Edition)
1-800-635-7654 Page 93
Directory of Brand Name Apparel
Manufacturers
Updated and easy-to-use directory
listing brand-name label manufacturers
and importers in the women’s,
men’s, children’s and accessory markets.
Developed and targeted for store
and catalog buyers to shop the apparel
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If you are looking for the
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Order No. 0971486751 $135.00
RN & WPL Encyclopedia
A comprehensive listing of every Registered
Number and Wool Product Label
ever issued by the Federal Trade Commission
to identify all sorts of goods imported,
manufactured and/ or sold in the U.S. Over
126,500 records including contact information
for more than 31,500 manufacturers,
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Order No. RN8. Directory $285
Order No. RN8C Directory/CD Combo $475
The Small Design Company's Guide to
Wholesale Fabrics & Trims
Upj-to-date guide created specifically for the smaller design houses and home sewing
businesses. Directory lists fabric and trim companies that will sell to businesses that
require 0 to 500 yards as a production order. Book lists low-minimum and in-stock
fabric suppliers and all their contact information.
Order No. A-106 $65.00
Apparel Business Directories
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