Racing with purpose: How sustainable motorsport can accelerate a low-carbon future

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DECEMBER 2021
RACING
WITH PURPOSE:
HOW SUSTAINABLE MOTORSPORT CAN
ACCELERATE A LOW-CARBON FUTURE
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CONTENTS
3. Foreword
4. Formula E
9. Formula One
14. Extreme E
18. World Rally Championship
23. Airspeeder
27. SponsorPulse Insight
29. Summit Sessions
30. French Grand Prix
34. Suppliers
39. Haltermann Carless Racing Fuels
44. About
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FOREWORD
Bruno Philippon
Senior Vice President, Business Unit Mobility
Haltermann Carless
Motorsport has its own fascination
and inspires an audience of millions.
For a long time, speed was the
number one priority and racing cars
were tweaked to squeeze out every
ounce of extra performance.
Today, the key challenge for our future is
addressing climate change by reducing CO2
emissions. Key motorsport stakeholders,
automotive companies, race teams and
organisations have taken up the challenge,
announcing and implementing ambitious
goals to lower their carbon footprint.
Formula One aims to be net zero carbon
by 2030, with the interim goal of using 100
per cent sustainable ‘drop-in’ fuel by 2025.
MotoGP has announced it will use 40
per cent sustainable fuels by 2024, before
going fully sustainable by 2027. Meanwhile
Formula E, Extreme E and other series are
counting on renewable electricity to reduce
greenhouse gas (GHG) emissions.
Motorsport has always been the pinnacle
for new technologies that find their way
into other mobility applications. With this
pioneering spirit it should continue to take the
lead in developing, proving and promoting
the advancement of decarbonisation.
However, the approaches towards reducing
GHG emissions and specifically CO2 in
motorsport, but also in mobility in general,
are diverse, even if strategies are in place
to contribute to the same overarching goal.
Technological advancements are crucial to
tackle climate change, but their readiness
and significance are in different stages.
The vision of restoring climate balance
by relying on vehicles fuelled purely by
electricity and renewable hydrogen is
certainly not the only solution. Industry
experts and scientists are stating, rightly
and increasingly, that an advanced internal
combustion engine coupled with drop-in
fuels made from renewable raw materials
offers significant benefits and will remain an
essential part of the solution to decarbonise
transport in the years to come.
Current discussions around CO2
emissions often only consider the tail pipe
of the vehicle and not a full life cycle analysis
(LCA). More and more studies published
within the last two years have shown that a
100 per cent battery electric vehicle (BEV)
could emit the same level or even higher
CO2 than advanced hybrid ICE vehicles
fuelled with advanced sustainable fuel
based on an LCA calculation.*
Sustainable fuels are an attractive
enabler for sustainable mobility. Already
today, they can positively impact the
emissions of current car and truck fleets.
There is an existing large palette of
sustainable fuel components or base
stocks available that are produced from
waste, or second-generation source,
non-food competitive for manufacturing
drop-in sustainable fuels. Some are already
made on large or sizeable scale, while
there are a growing number of projects
for new production plants set to become
operational in the coming three years.
Another future option currently in focus
are e-fuels, whereby liquid fuels are created
using electrolysis of water to produce
oxygen and hydrogen, combined with CO2
capture (from the ambient atmosphere) to
synthesise gasoline and diesel.
At Haltermann Carless, we believe that
sustainable mobility and a low-carbon future
can be achieved in different ways and with
different technological advancements. We,
like many others, are not convinced that
BEVs will be the only solution. We trust
that plug-in hybrids, paired with advanced
sustainable fuels from different origins
and processes, as well as fuel cell electric
vehicles (FCEVs) for heavy trucks can and
will make an important contribution. The
mobility mix on the road will very much
depend on the usage – urban versus nonurban
settings, technology maturity level,
implementation timeline, primary energy
mix, and cost for the end user and the
community.
Motorsport demonstrates the feasibility
and viability of advanced technologies
and will contribute greatly to further those
solutions in terms of advanced ICEs and
high-efficiency driveline, hybridisation,
advanced sustainable fuels, or highefficiency
batteries and associated fluids.
As a strong partner to the industry, we
are ready to support the racing sector on its
journey to going greener. For example with
our ETS Racing Fuels brand, including up
to 100 per cent sustainable components.
As a simple drop-in solution and without
any engine modifications our sustainable
ETS Racing Fuels do not only provide
a true low-carbon solution, but offer
uncompromised high performance.
Excitement, victories and performance
will remain key to motorsport and by
using advanced technologies, this can go
hand-in-hand with sustainability.
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*Sources: FVV meta analysis of LCA studies June 2020, Volvo and Polestar Study 2020; JEC 2020 Well to wheel report V5; AMF Annex 58 /
IEA Bioenergy Task 41 Project 10 A Report from the Advanced Motor Fuels TCP and IEA Bioenergy TCP
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WHAT WE MANAGED TO CREATE IS A REAL
DEEP CULTURE OF SUSTAINABILITY WITHIN
THE COMPANY.”
FORMULA E
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Formula E is widely viewed as the gold
standard in sports sustainability. Julia
Pallé, the series’ sustainability director,
explains how the seven-year-old series
is working to reduce its environmental
footprint whilst boosting its social and
economic impact.
In 2020, electric single seater series
Formula E became the first and only
global sports property to be certified with
a net zero carbon footprint from inception.
The championship, which first took to the
streets in 2014, achieved the accolade by
effectively measuring its carbon output,
offsetting its unavoidable emissions
and investing in sustainable solutions to
support the locations in which it races.
“Sustainability has always been at the
core of Formula E,” says Julia Pallé, the
series’ sustainability director. “We’re one
of the first real purpose-driven brands that
was created to solve the issues and bring
the solution to climate change in the field
of mobility by advancing electrification.
“The sustainable strategic culture
within the business has become
extremely evolved in a positive way.
We started with a compact focus on
the environmental protection side of
sustainability. We’ve really grown the
scope in adding the social inclusivity
element, and then providing economic
prosperity.”
As well as implementing initiatives
to reduce the impact of its own events,
including extending end-of-life options for
the lithium-ion batteries used in its race
cars and eliminating single-use plastics on
site, Formula E has invested in numerous
projects globally to offset its activities in
areas like logistics and production. Across
Europe, for example, the series has been
awarded ‘Guarantees of Origin’ (GO)
renewable energy certificates while in
China, it supports a project to help farmers
in Hainan make the transition from fossil
fuels to green energy. Elsewhere, in
several countries across South America,
Asia and Africa, it backs certified offsetting
projects for landfill gas and wind power
energy generation.
“We minimise the impact of our events
and our championship and we try and really
positively impact our local communities,”
explains Pallé. “We also inspire young
women to enter motorsport and so on.
Ultimately, what we managed to create is
a real deep culture of sustainability within
the company and provide care throughout
the ecosystem. It’s really something that is
pretty much at the heart and the centre of
what we do and what we deliver.”
As a signatory to the UN’s global Race
to Zero campaign for a decarbonised
economy, Formula E implements
numerous measures to maintain its net
zero status. Pallé explains that the series
BELOW: Formula E offered a sneak preview of
its new, more efficient Gen 3 cars in November
RIGHT: Julia Pallé, Formula E’s
sustainability director
WE NEED TO IMPROVE
AND WE NEED TO BE MORE
RESPONSIBLE TODAY.”
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THE WORLD NEEDED A SOLUTION
TO HELP ADVANCE ELECTRIFICATION
ON OUR STREETS.”
has been able to achieve a significant
reduction in carbon emissions, largely by
optimising its event calendar and cutting
cut back on freight, which accounts for
the lion’s share of its overall footprint.
“We developed a sustainable freight
roadmap because freight is 75 per cent
of our impact,” she says. “That’s very
important to tackle. We also use renewable
energy to charge our cars as well as a
plastic phase-out plan at our events that is
supported by one of our partners, Allianz.”
With the majority of its races taking place
in cities, Formula E is working to encourage
an uptake in the use of public transport,
rather than private vehicles, to get to and
from its events. To that end, the series
does not offer public parking, meaning that
attendees have to rely on local transit links.
“We come from a culture where
actually fans come individually, taking
their cars,” notes Pallé. “That creates a lot
of impact. At our events, there’s no public
parking even offered, and everyone has
to be coming through public transport or
walking, biking, and so on.”
In addition, Formula E is aiming
to increase its diversity within its
own organisation and inspire the
next generation to get involved with
sustainable motorsport. In a bid
to become more than just another
motorsport series, it also works with
Unicef to protect vulnerable children and
young people and provide schools with
sustainable energy solutions.
“We also have a local community
programme where we bring at least
100 people to the event so that they
understand what the race is, and what its
impact is too,” adds Pallé.
“The reason why we created the
championship was not because the
world needed another racing series.
The world needed a solution to help
advance electrification on our streets
to fight climate change and improve air
quality.
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RIGHT: Tree planting is just one sustainability
initiative implemented by Formula E
LEFT: Heineken’s Greener Bar aims to reduce
waste, water, emissions and energy usage
“We need to improve, and we need to
be more responsible today.”
When the Covid-19 pandemic struck
in early 2020, it brought the motorsport
industry to a halt, and with properties
clamouring to start racing again as soon
as possible sustainability projects and
initiatives took a backseat. However, this
was not the case for Formula E, which
used the time away from racing to bolster
its green credentials.
“It only pushed sustainability even more
at the core,” Pallé says of the pandemic.
“You have the racing, and you have
the reason. When the racing was not
there, what was left was the reason, so
everyone was centred around that.
“We thought: ’We don’t have the
racing, let’s focus on our sustainability
credentials. How can we educate our
fans, what activations can we put in place
to really showcase that?’”
If nothing else, the enforced stoppage
gave Formula E an opportunity to
reassess its processes and become more
sustainable. To that end, it worked directly
with its partners and suppliers to introduce
lower-impact solutions, including more
responsible, local sourcing of food and
beverage. In July 2021, for example, beer
brand Heineken, a sustainability partner
of Formula E, unveiled a new sustainable
bar concept that will be utilised across all
events. The Heineken Greener Bar aims
to reduce waste, water, emissions and
energy usage, with tables sourced from
naturally fallen trees, benches and cushions
manufactured from 100 per cent recycled
materials, and the bar itself made from
reused Heineken crates.
“We’ve actually had to rethink
through most of the processes which
have brought benefits in terms of
sustainability,” says Pallé. “So we’ve
implemented a more remote organisation
for the broadcast as it has become
more difficult travelling around the world
because of difficulties with logistics.
We’ve also worked on different ways of
approaching catering.”
Looking ahead, a momentous
challenge remains for the motorsport
industry in terms of sustainability. By
2030, climate scientists say the world
must cut its current emissions in half to
keep global warming below 1.5°C, and
motorsport has its part to play.
“If you zoom out and look at the
challenge ahead of us by 2030, the world
needs to have cut its carbon emissions
by 50 per cent,” explains Pallé. “This
means the biggest business, the smallest
businesses, everyone. What motorsport
and the rest of the sports industry need
to do is work together.
“We need to reduce our carbon
footprints, and then offset what is
unavoidable. This seems to be one of the
easiest, if not the most important things to
do. Yet, this is not like a common practice
being adopted, because I read and hear
lots of pledges, but I don’t see much action.
And that’s my worry. We have nine years.”
In the interest of inspiring others
and advancing the shift towards more
sustainable forms of mobility, Formula
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FORMULA E’S SUSTAINABILITY
CREDENTIALS
f Formula E remains the only global
motorsport championship to be
awarded the ISO20121 sustainable
events Certification, and has
been awarded with a Three Star
Accreditation under the FIA’s
Environmental Certification Framework
f More than 70% of Formula E teams on
the grid have also achieved either Two or
Three Star Accreditation by the FIA
f Through the use of water refilling
stations at events, Formula E has saved
over 200,000 single-use plastic
bottles from use
f Formula E achieved 30 to 50% less
logistic carbon footprint, thanks to
hybrid tyres, which are 100% recycled
by Michelin
E is accelerating its own efforts on the
track with the introduction of its third
generation car, known as Gen3, for the
2022/23 season. While the car’s power
will increase to 350kW from the current
250kW, it will also be lighter, more
efficient and demonstrate fast-charging
technology for road-going electric
vehicles. Several teams, including
Jaguar Land Rover, 333 Racing, DS
Automobiles, Porsche, Nissan and
Mahindra, have already committed to
the series’ Gen3 era, underlining their
belief in the future of Formula E’s brand
of electric racing.
“Sustainability is evolving with Gen3,”
says Pallé. “It’s certainly going to be a
breakthrough in terms of sustainability
in itself.”
She adds: “Our sustainability strategy
keeps evolving, growing and continually
improving. Our environmental strategy
is quite mature now, so it’s going to be
a question of maintaining it and making
sure that we’re always at the top.”
One way in which Formula E intends
to do just that, according to Pallé, is by
continuing to showcase the appeal and
attractiveness of sustainable lifestyles to
its audience.
“We are developing how we are leaving
local legacies in our communities, how
we’re empowering children and how
we’re empowering diverse communities
and groups to be part of the debate in
motorsport and work on the solution,”
she says. “Also, how we keep working
with our teams and partners so that each
of them can bring their own expertise and
showcase their solutions.
“Because ultimately, we really want to
be using Formula E as the platform to
showcase that sustainable lifestyles are
a reality and that they are the coolest
thing.”
LEFT: Formula E unveiled a special edition
livery during November’s United Nations Climate
Change Conference (Cop26)
f During season six, only 5% (1000t) of the
championship’s overall CO2 emissions
came from spectator travel – 1% less than
in season five
*Data collected and provided by
Enovation Consulting Ltd.
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THE OBJECTIVE IS TO DEVELOP EVERY ASPECT
OF THE BUSINESS TO CARBON NEUTRALITY.”
FORMULA ONE
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Formula One has set out an
ambitious sustainability strategy
that includes the target of achieving
a net-zero carbon footprint by
2030. Pat Symonds, the series’
chief technical officer, explains
how motorsport’s preeminent
championship is working to make
good on its pledges.
WE HAD TO SET SOME PRETTY
HARD TARGETS BECAUSE WE ARE
SUCH A PUBLIC SPORT.”
RIGHT: Pat Symonds, Formula One’s
chief technical officer
Having made the switch to turbo hybrid
power units back in 2014, Formula One
developed its first-ever sustainability
strategy in 2019 as part of a holistic
environmental, social and governance
(ESG) programme known as ‘We Race
As One’. According to Pat Symonds,
the series’ chief technical officer, the
“ambitious” strategy broadly breaks down
into two main pillars: the first is to have fully
sustainable events by 2025, and the second
- “the very tough one” - is to achieve a netzero
carbon footprint by 2030.
“We had to set some pretty hard
targets because we are such a public
sport - and, you know, that’s a bit of a
double-edged sword,” says Symonds. “I
get quite upset when I see the words ‘gas
guzzling’ right next to Formula One, and
you see it so often in the popular press,
when the reality is we’re anything but.
He adds: “Environmental sustainability
is not just important to Formula One, it’s
important to everyone. We’re not debating
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LEFT AND RIGHT: Formula One incentivises its
fans to use greener means of attending races
climate change anymore, that debate
finished many years ago. The debate now
is how to ensure that we are contributing
to reducing climate change, contributing
to technologies that will help our planet.”
From an events perspective, Formula
One’s strategy spans several key focus
areas, from using sustainable materials
on-site, eliminating single-use plastics
and recycling all waste, to schemes
designed to incentivise fans to use
greener means of attending races.
The longer-term goal of achieving
net zero, meanwhile, encompasses
targets relating to all facets of the
series’ operations, including more
efficient logistics and travel, 100 per
cent renewably powered facilities and
factories, and sustainably fuelled hybrid
power units in each of its race cars.
In 2018, Formula One’s estimated CO2
emissions stood at just over 250,000
equivalent tonnes. Of that total, some
45 per cent was generated by road,
air or sea logistics, 27.7 per cent was
attributed to business travel, including
air and ground transportation, and
19.3 per cent was produced by all F1-
owned or operated offices, facilities and
factories. Event operations, including
broadcasting infrastructure, support
races and Paddock Club hospitality,
accounted for 7.3 per cent, with the fuel
usage of the power units across all ten
teams contributing only a fraction - less
than one per cent - of the series’ overall
emissions.
“I think what’s interesting is that, of
course, we’ve got a big focus on the
cars,” notes Symonds. “Now the cars on
the track represent 0.7 per cent of our
total carbon emissions. So you might
say, ‘well, that’s not a terribly significant
thing’. And of course, if you’re talking
tonnes of carbon equivalent, it’s not. But
if you’re talking about the message that
we can get across, and in getting that
message across the technologies that
we can develop, and, more importantly,
roll out to the general public, then you
have a huge impact.”
Symonds explains that unlike other
racing series that use standardised
power units and a single fuel supplier,
one of the unique challenges in Formula
One is that the championship features
multiple engine types and fuels. While
2022 will see the new generation of
Formula One cars running on E10 fuel –
which comprises a mixture of 90 per cent
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fossil fuel and ten per cent renewable
ethanol - the series is aiming to introduce
a new power unit by 2025, one which will
run on 100 per cent sustainable ‘dropin
fuel’ that can be used in a standard
internal combustion engine without any
modification to the engine itself.
At present, Symonds and his team
are engaged in discussions with
several companies about creating the
fuel in the quantities required for the
championship, as well as scaling up for
mass production. The ultimate objective
is to develop a laboratory-created, highperformance
fuel whose components
come from either a carbon capture
scheme, municipal waste or non-food
‘biomass’, and whose energy density
matches that of Formula One’s current
fossil fuel petrols.
“What we wanted to do is to find a
sustainable fuel,” explains Symonds. “We
wanted to find a fuel that was effectively
a drop-in fuel, a fuel that could be used in
vehicles worldwide, whether they be light
vehicles, heavy vehicles, trains, trucks,
aircraft, ships. There may be some slight
changes to the fuel but the technologies
that we developed to make these fully
sustainable synthetic types of fuels will
be very, very transferable.
“We have to bide our time a little bit but
that gives us a really good opportunity
to get it right. And I think when we
introduce our sustainable fuel into
Formula One, we really will, I hope, be
promoting that competition, promoting
the technologies, carbon capture.
And, you know, it really will be a true
contribution then.”
Part of the process of developing a
truly sustainable fuel comes down to
“understanding the full carbon trail all the
way from cradle to grave”, says Symonds.
“We’re not just looking at tailpipe
emissions and things like that,” he adds.
“We need to work hard on things that are
outside our control, and that’s a little bit
more difficult.”
To that end, Formula One has engaged
its global partner Aramco in its efforts,
with Saudi Arabia’s state-owned oil
company having been heavily involved
in the development and testing of the
sustainable fuel.
“When I started this project, probably
early or during 2018, I had a bit of a job
on my hands trying to persuade some
people that this was something that
could be done and something that we
had to do,” recalls Symonds. “And I
would even say that with some of the oil
companies, there was some reluctance.
But what’s been really enlightening,
what’s been really gratifying, is that, over
the time we’ve been talking about it,
people have come on board like I can’t
believe.
ABOVE: With multiple fuel suppliers, Formula One’s bid to
introduce more sustainable options remains a challenge
WE NEED TO WORK HARD ON THINGS
THAT ARE OUTSIDE OUR CONTROL AND
THAT’S A LITTLE BIT MORE DIFFICULT.”
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FORMULA ONE’S
SUSTAINABILITY CREDENTIALS
f Formula One has achieved FIA
Three Star Environmental
Accreditation
f Formula One has eliminated
plastic bottles for staff, pledging
to eliminate one million singleuse
plastic bottles in 2021
f Formula One HQs are powered
by 100% renewable energy
f 70 tons of freight have been
removed due to a Remote
Technical Centre, reducing
technical cargo by 34% and
staff travel by 36%
f The Media and Technology
Centre runs on 50%
Biomethane and 50% carbonoffsetting
natural gas
*Data collected and provided by
Enovation Consulting Ltd.
RIGHT: Formula One is vying to reduce its
emissions at a time when its schedule is growing
“Now we’re seeing our sponsors,
we’re seeing our partners, they want
this sustainability story. It’s important
to them. And it’s particularly gratifying
that we’re seeing the oil companies on
board with it as well. As you know, we
have a global partner in Aramco [who]
are being absolutely instrumental in
this programme. That’s the largest oil
company in the world who are putting
really very considerable resources into a
programme like Formula One.”
Despite its much-vaunted goals in
sustainability, Formula One’s calendar is
set to expand to a record 23 Grands Prix
in 2022, with the globe-trotting series
running from March to November. That
swollen slate of races naturally means
more travel, more extensive operations
and greater carbon emissions. Still,
Symonds insists the series is up to the
engineering challenge of reducing its
overall environmental impact even as its
geographical footprint grows.
“The objective is to develop every
aspect of the business to carbon
neutrality,” he says. “Once you get to
that, then it really doesn’t matter how
many races you’ve got. Ultimately, we
have to do a bit of intelligent offsetting,
not buying carbon credits, but actually
contributing something to society to
offset what we’re doing, and ideally doing
it locally where we’re racing.”
Formula One’s focus on pioneering
sustainable fuels for internal combustion
engines, rather than pursuing outright
electrification, may seem at odds with
the broader motorsport industry and
government policy. But with batterypowered
electric vehicles currently
estimated to account for only eight per
cent of the 1.8 billion cars predicted to be
on the road by 2030, the series believes
it can have an impact in advancing
technologies for applications in nonurban
settings, such as heavy goods
vehicles, trains and aircraft, where
increased power is critical.
“I’m not totally convinced that
electrification is the only answer,” says
Symonds. “It is a very, very important
part of the answer, there’s no doubt about
that, and I think it’s probably the ideal
answer in an urban environment. But I
think what we will be always pushing is
that’s not the only answer.
“There are multiple parts to a low
carbon future and we need to be fully
engaged in what those parts are. It
doesn’t matter what they are, we just
need to be there, we need to be part
of it. We will definitely increase our
hybridisation. Our next formula will
be maybe not exactly 50/50 internal
combustion engine power and electrical
power, but certainly not far off it. And by
engaging in that sector of technology, we
will push it forward.”
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WE’RE TRYING TO BE ADAPTABLE TO
MODERN NECESSITIES AND TO LEAD, TO HAVE
MOTORSPORT LEADING THE WAY.”
EXTREME E
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BELOW: Extreme E freight is transported by sea using
the St. Helena, a repurposed Royal Mail ship
LEFT: Extreme E chief
marketing officer Ali Russell
WE ARE A PERFECT PLATFORM
TO TEST INNOVATION IN SOME VERY
EXTREME ENVIRONMENTS.”
Extreme E was making waves in
motorsport long before its first
season began in April. Having put
sustainability at the core of its
activities, chief marketing officer Ali
Russell explains how the all-electric
SUV series is aiming to inspire change
and spark action within racing, the
automotive industry and wider society.
Throughout its debut season, Extreme
E travelled to locations across the globe
– Saudi Arabia, Senegal, Greenland,
Sardinia and the UK – all of which are
facing the devastating effects of climate
change. In each location, the series has
sought to benefit the local community
through a range of legacy programmes
whilst educating the next generation on
the importance of sustainable practices.
At the heart of this is the use of electric
vehicles (EV), which Extreme E believes
is the future of mobility.
“EVs are incredibly effective at taking
carbon dioxide out of city centres, and
out of the air in general,” says Ali Russell,
chief marketing officer at Extreme E. “We
felt that there was a real opportunity
here to get motorsport involved in the
discussion, and really lead the discussion
on climate change.
“Climate change is not a new
phenomenon. It’s the failure that we’ve
had to communicate that in a way that
it can be digested by a mass audience.
What sport allows you to do is to speak
to a mass audience and speak their
language to the drivers through the fans
themselves to the sport itself, and to
have a dialogue, a two-way dialogue,
which hopefully changes perceptions and
ultimately changes actions.”
Motorsport has long been a platform to
inspire change in the automotive industry,
and throughout history has created
technology that is a key part of road
cars. Semi-automatic gears, disc brakes,
carbon fibre chassis and even the rearview
mirror are just some of the parts seen
in road cars that were first developed in
motorsport. As such, Extreme E is using
its series as a platform to develop electric
technology whilst inspiring fans to adopt a
more sustainable lifestyle.
“The feeling here was why couldn’t we
set up a sport which is devoted to purpose
and that purpose being climate change?”
says Russell. “We do that in many ways -
the cars are fully electric, they’re charged
using green hydrogen. We use solar
power that creates green hydrogen, which
then charges the batteries, which drives
the electric motors.
“So the whole process is zero
emissions, and the byproduct is water.
Then, every step of the way we think
about carbon, we measure our carbon
footprint, and we try to reduce it in any
way we can.”
Indeed, Extreme E tackles
sustainability from every perspective.
From locally sourced catering to
the use of the St Helena, the series’
floating centrepiece that transports its
infrastructure to race locations, Extreme
E demonstrates that fully sustainable
motorsport is achievable and that the
‘gas guzzling’ stereotype is outdated.
“The shell of the car is flax,” explains
Russell. “The catering department
looks at locally sourced food and looks
at reducing waste considerably by not
providing plates. The toilets we have on
site are compostable, meaning that the
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waste is reused to act as a fertiliser. We’ve
looked at every single element - upcycled
batteries to store excess energy, so that
we reduce the time that we use power.
“What we try to do is in each stage, just
think pragmatically. I have to say, we’re not
zero carbon, but we’re well on our way.
When you look at what we do in terms
of offsetting, and then becoming climate
positive with our legacy programmes,
we’re actually taking more carbon out of
the atmosphere than we’re emitting.”
One of the key elements of Extreme E is
the St Helena, a repurposed Royal Mail ship
that transports the cars and infrastructure
to race locations at only a fraction of the
emissions that air freight produces.
“Knowing that 75 per cent of
our footprint in Formula E was air
transportation, we’ve been able to cut
down on that by using the ship, which
reduces it greatly,” says Russell. “The
important point here is that we are a work
in progress, we’re still learning. But we’re
also open to explain to any other sports,
any other motorsport, how we’re doing it.”
In addition, Extreme E is passionate
about the pursuit of greater gender
equality in motorsport. Though still
dominated by men, the industry is
changing thanks to the introduction
of the W Series, the all-female singleseater
championship, and Extreme E,
where teams are required to have one
male and one female driver. So far, this
policy has helped women gain more
experience in motorsport and bring
female racers to the forefront of the
industry.
“We don’t give the sport enough credit
in terms of the equality aspects,” says
Russell.
“At the start of the season, there was
probably a much bigger differential
between the times of the female drivers
and the male drivers. Now, that’s getting
far more integrated. That feels good,
because there’s no reason that females
can’t be as good or even better than
males at driving.”
He adds: “[Gender diversity] made
[Extreme E] a hugely exciting sporting
proposition, but hugely impactful in
terms of inspiring girls and young ladies
to get involved in motorsport, when they
might not have done that before. We
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Foreword
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EXTREME E’S SUSTAINABILITY
CREDENTIALS
f Extreme E is signed up to the
UNFCCC Sport for Climate
Action Framework
f Broadcasting is done remotely,
significantly reducing carbon
emissions tied to staff travel
f Extreme E’s legacy project of
planting one million mangroves
in Senegal could sequester around
300,000 tons of CO2 over their
growth life
f The EcoBrique Project has already
created 6,000 bricks made from
plastic waste
f All equipment is shipped using the
St. Helena, with sea freight being
approximately 45 times less
carbon intensive than air freight
*Data collected and provided by
Enovation Consulting Ltd.
ABOVE AND BELOW: Extreme E aims to leave
a positive legacy in its race locations through
initiatives like beach cleans and tree planting
haven’t got everything perfect, but the
point is we’ve got to start somewhere,
we’ve got to do things differently. We’re
trying to be adaptable to modern
necessities and to lead, to have
motorsport leading the way.”
Central to Extreme E’s sustainability
strategy is its dedicated legacy
programme. In each race location, the
series - including its teams, drivers,
executives and even hospitality guests -
partake in activities to benefit the local
ecosystem and community to create
long-lasting positive change.
“We find local NGOs that have impact,
and we work with local governments
by our races,” says Russell. “What we
try to do is find solutions to some of the
challenges they have. In Senegal, for
example, we dealt with two NGOs. One,
the EcoBrique Project, is all about taking
ocean waste and using it for building
materials, so removing plastic from the
ocean and then reusing it to build public
facilities, schools and hospitals, and so on.
“The other organisation, Oceanium,
looked at how we can help deal with the
rising sea level and the rising storms.
Mangroves are an incredible way of
protecting coastal areas, but also they’re
ten times more effective at carbon
capture than trees are. They create these
environments for nurseries for fish and a
lot of biodiversity in the ocean.”
Throughout its inaugural season,
Extreme E has also collaborated with
the Ba’a Foundation in Saudi Arabia to
preserve natural habitats and teamed up
with Unicef in Greenland, working in local
schools to educate children about the
importance of sustainability. In addition,
the series has partnered with the Enel
Foundation, which has taken a purposebuilt
laboratory onto the St Helena to
conduct ongoing research into changes
into marine life due to climate change.
Through this work, it is clear that
Extreme E’s sustainability vision stretches
beyond the motorsport industry. Now, the
series is eager to expand its sustainability
efforts ahead of its second season.
“We also have some great partners
that are coming in that are looking
at carbon capture and looking at
different technologies which accelerate
that move to deep decarbonisation,”
explains Russell. “Starting in the middle
of a pandemic was not ideal, but the
opportunities moving forward and
Cop26 showed how committed the
majority of countries in the world are to
decarbonising.
“We are a perfect platform to test
that innovation in some very extreme
environments. Whether it’s altitude, heat,
cold, humidity, in a variety of different
time zones, we are the ultimate proving
ground for innovation.”
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Foreword
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WE WANT TO DRIVE THINGS
FORWARD, NOT FOLLOW. THAT’S NOT
THE ATTITUDE OF MOTORSPORT.”
WORLD RALLY
CHAMPIONSHIP
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Foreword
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Peter Thul, WRC Promoter’s senior
director of sport, explains how the
World Rally Championship is gearing
up for a new hybrid era driven by a
wholesale commitment to sustainable
development.
2022 is a big year for the World Rally
Championship (WRC). The series is set
to introduce new sustainability-driven
practices and regulations to assist the
development of new technologies to be
implemented in the automotive industry
and help drive change.
Among these is the introduction
of WRC’s new hybrid car, known as
Rally1, to which manufacturers Hyundai,
M-Sport Ford and Toyota have fully
committed. This three-year commitment
includes a contribution to the costs of
developing hybrid technology, with a
focus on sustainability, safety and cost
management.
What’s more, WRC is working with P1
Racing Fuels, as the series’ new exclusive
provider of sustainable fuel from 2022,
to utilise a combination of biofuels
and e-fuels. It is all part of its plan to
align with the International Automobile
Federation’s (FIA) goal of reaching net
zero carbon within the next decade.
“We are fully in line with the targets set
by the FIA to be zero carbon by 2030,”
explains Peter Thul, WRC Promoter’s
WE BELIEVE THE PLUG-IN
HYBRID PROVIDES A HUGE
BENEFIT TO WIDER SOCIETY.”
RIGHT: Peter Thul, WRC
Promoter’s senior
director of sport
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senior director of sport. “We see WRC
as a field of innovation and therefore to
develop the sustainable technologies
is an attitude we have, not because we
have to do it, [but because] we want to
do it. We want to be a part of the solution
and not be a problem.
“For that reason, we are making a major
switch in the WRC category, which is now
called Rally1. We will be using plug-in
hybrids plus sustainable fuel as well as an
overall sustainable approach. Everything
you’re seeing we are doing in order to
reduce our footprint as much as possible.”
In recent years, the motorsport industry
as a whole has set out to become more
sustainable and leave a positive impact
on the planet and the automotive sector.
WRC, as one of the most popular series
globally, feels it has a responsibility to be
at the forefront of that transformation.
“It’s a part of the challenge we are all
facing on this planet,” says Thul. “We
think that motorsport can play a key role
in developing sustainable technology. We
have turned to the plug-in hybrid concept
because we believe the plug-in hybrid
provides a huge benefit to wider society.”
Travelling to locations as diverse as
Finland, Greece, Monte-Carlo and Kenya,
WRC races on a wide variety of surfaces,
such as dust, tarmac, ice, snow and
gravel. This means the series is able to
trial new technologies in a way that other
series cannot.
“It gives also back to the car
manufacturers because we are testing
under the most extreme conditions; ice,
snow, gravel, tarmac, whatever you can
imagine,” adds Thul.
“We want to drive things forward,
not follow. That’s not the attitude of
motorsport - motorsport should always
be in the pioneering role.”
In partnership with P1 Racing Fuels,
WRC is set to use not just biofuels created
from biowaste from 2022 onwards, but
also fuels created synthetically using
carbon capture technology.
“We think that the development of
sustainable fuels alongside P1 Racing
Fuels is very important,” says Thul.
“We have chosen the concept of
sustainable fuels which has two pillars.
The first is biofuel, second generation
renewable which is made from biomass
ABOVE: P1 Racing Fuels will become WRC’s
exclusive sustainable fuel provider in 2022
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Foreword
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WE ARE RADICALLY CHANGING A VERY
POPULAR CATEGORY OF RALLY CARS.”
BELOW: WRC’s new hybrid car, known as
Rally1, has undergone extensive testing
and feedstock. The second pillar is
synthetic renewable. It’s produced in
combination with carbon capture - that
means CO2 from the air as well as
water electrolysis.
“Within this field of sustainable fuel,
there are a lot of different possibilities and
it’s also possible to run with fewer issues.
There is not only one solution to be
sustainable; it’s a mixture. This is the best
combination whilst being sustainable.”
In addition, WRC has implemented
sustainable practices into other areas
of the business, reducing energy
consumption and its overall carbon
footprint in order to achieve these goals.
As an example, the series is working to
eliminate the use of diesel generators
within its catering operations.
“We’re also looking about the service
part of WRC,” says Thul. “Everything
has to be adapted. With this approach,
we want to open doors for all the
manufacturers. That means also the small
things [that] will help reduce our footprint
overall.”
WRC is also aiming to demonstrate the
benefits of hybrid charging technology.
During its events, the series will bring
attention to its charging points, helping to
educate its fanbase.
“We would like to show the audience
that we are charging our cars regularly,”
says Thul.
“When they are charged, they have
more power, more fun, more competition,
also more efficiency. This can really help
the everyday driver to be educated in a
positive way and they see that they have
beneficial energy technology.
“This will make a contribution to
promoting sustainability.”
Still, the switch to more sustainable
practices does not come without its
challenges. Besides the cost of testing and
introducing new technology, drivers will be
forced to adapt and learn to get the best
out of the new cars. Additionally, the cars
will be more challenging to drive, increasing
the entertainment factor for fans and
showing that hybrid engines can be just as
exciting as internal combustion ones.
“It is a challenge, for sure, that we
are radically changing a very popular
category of rally cars,” notes Thul.
“We know that some people have the
preference of petrol cars and the notion
that hybrid cars are not so powerful and
will be carrying the extra weight of the
battery. But these cars passed the tests,
they are powerful and exciting.
“They will be a little bit more difficult
and challenging to drive because we
reduced the aerodynamics a little bit
to make it more challenging. I think
we will have a challenging next year. I
cannot wait to see the cars and what the
conditions are in Monte Carlo, which is,
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WRC’S SUSTAINABILITY
CREDENTIALS
f WRC made top-level environmental
accreditation compulsory for all rally
events from 2016
f Some WRC events feature
environmental marshalls,
responsible for ensuring that no litter
is left behind on site
f From 2022, WRC is aiming to use
electric energy from renewable
sources, as well as using fossil-free
fuel to power generators and aiming
to switch to hydrogen in the future.
Surplus power will be fed back to the
local grid
by the way, one of the toughest rallies to
start with due to the weather conditions
and surface conditions.
“So, if this works there, I think it will
work everywhere.”
Looking to the future, WRC is seeking
to cut down on its carbon footprint even
more as it prepares to introduce these
new technologies at the beginning of
2022. Thul notes the importance of
motorsport doing its part to contribute to
the sustainability of the wider motorsport
industry in order to ensure its longevity.
RIGHT: WRC provides a platform to put
sustainable innovation through its paces
“We are now hiring a person who
is our sustainable manager,” he says.
“I think if everybody has the attitude
to improve their sustainability, then
motorsport will be not under question.
Because we should never forget, we
have to deliver our contribution to
society as Formula One does.
“Formula One has been using hybrid
technology for a long time. And at the
beginning, there was some criticism, but
now nobody would put it in doubt. It’s
smart technology.”
For now, WRC has outlined a
commitment to utilise hybrid technology
for the next three years. What lies beyond
is yet to be seen.
“We will always stay open-minded,
we will not say, ‘we won’t do this, we
won’t do that’,” says Thul. “We should
take on every challenge which is offered
by society and by the regulations. If we
have a chance to develop this into wider
motorsport and the automotive industry,
then we can play a significant role in
society.”
f The WRC Safari Rally Greening legacy
project aims to plant 19 million trees
over the next three years. In June 2021,
653,000 trees had already been
planted
f In 2020, race organisers of the Italian
Rally in Monza initiated the ‘Driver
Forest’, an afforestation project in
Monza Park aimed at compensating
the carbon footprint of the race cars
*Data collected and provided by
Enovation Consulting Ltd.
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22

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WE’RE NOT HERE JUST TO
PROMOTE SUSTAINABILITY, WE’RE
PROMOTING A WHOLE NEW SPORT.”
AIRSPEEDER
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THE IDEA OF BUILDING IT TO BE
SUSTAINABLE WAS A BIT OF A
NO-BRAINER FOR US.”
BELOW: Airspeeder officially
takes to the skies in 2022
ABOVE: Jack Withinshaw, chief
commercial officer at Airspeeder
Airspeeder is out to pioneer the future
of urban air mobility when its flying
car championship gets underway in
2022. Chief commercial officer Jack
Withinshaw sets out the vision for a
series that is embracing sustainable
innovation from the outset.
As the wider motorsport industry faces
up to the challenge of becoming more
sustainable, up-and-coming series such
as flying car championship Airspeeder
have been putting environmental
performance at the core of their purpose.
“When you build a new sport and
you’ve got the responsibility of creating
the next generation of motorsport, you
need to build it with sustainability as an
inherent value of what you’re creating,”
says Jack Withinshaw, chief commercial
officer at Airspeeder.
“The idea of building it to be
sustainable was a bit of a no-brainer for
us. It was something that we were always
going to do, and it’s kind of come to life in
the format of the sport as well.
“So when it comes to our stance on
sustainability, it’s not that we aren’t here
to promote cleaner mobility solutions
through electric mobility, but looking
beyond that, it’s also how we set up our
race series.”
Indeed, motorsport is currently
entering a new era, one where the
development of sustainable technologies
will ensure that this 100-year-old sport
is well-equipped for the future. With that
in mind, Airspeeder isn’t just trying to
promote flying cars, but is also aiming
to drive an urban air mobility (UAM)
revolution.
While more traditional series such as
Formula One wrestle with the challenge
of adopting more sustainable practices,
Airspeeder is facing no such issues.
As a brand-new concept and series,
Withinshaw says that Airspeeder is
essentially working from a blank sheet
of paper, which gives it the freedom to
integrate sustainable solutions into its
model as it develops.
“It’s a cost to change for a lot of the
traditional motorsports,” he notes. “But
because we are new, we didn’t have
to rewrite anything. We get to write
the book with a clean slate of paper in
front of us. We don’t have any legacy
problems that we’ve had to overturn, we
can kind of build the solutions as we go,
which has been great.
“We’re not here just to promote
sustainability, we’re promoting a whole
new sport. And finding partners that
want to be able to join the sport and the
ideology of being a sustainable series
while promoting a new industry is a bit
tougher, but we’ve done really well to find
a lot of them already.”
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Foreword
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It is frequently said that sport offers
a route to drive innovation and bring
about societal change, and this is
precisely what Airspeeder is planning
to do through its world championship,
which starts in 2022. By its very nature,
Airspeeder will leave race locations
virtually untouched, as its competition
will take to the skies, rather than
requiring tarmac and other race surfaces
to be laid down.
“We don’t actually require a lot
of physical infrastructure,” notes
Withinshaw. “It will be a really light
footprint that we leave in the locations
that we race. We aim to race in remote
locations, beautiful, exotic environments,
and leave it relatively untouched.
“We don’t need to lay down tarmac,
we don’t need to lay down a lot of
roads. It’s all digital or removable
physical infrastructure. So we’ve got
an ability to be able to leave the places
that we race untouched, and that’s the
best of both worlds.”
In addition, Airspeeder is creating its
sport for broadcast, which will limit the
number of people attending races in
person and help keep the series’ carbon
footprint low. Initially, the championship
plans to race in remote locations, but as it
develops, it aims to move into cities, where
there will naturally be more crowds.
“It’s a sport that’s been designed for
broadcast, and we think that we can get
some really exciting entertainment value,
angles and shots and media production
from these vehicles in a way that’s never
been done before,” explains Withinshaw.
“We don’t require a lot of audiences
in our model to be able to be there on
site to be able to do that. We will have
small audiences, but not large footprints.
It comes down to just making it a nonimpact
on the environment, a decision to
be able to keep it light. So not only can
we have an amazing experience for our
viewers through digital broadcast, but we
can also, again, reduce that footprint.
“In the future, when we start moving
into maybe more urban environments,
where if we can race over water, say over
the bay of Monaco, for example, that
would be fantastic.”
Sustainability is listed as one of
Airspeeder’s three key pillars, alongside
building a new industry for flying cars and
inspiring the next generation. Withinshaw
says part of that final goal means getting
a lot of female pilots involved in the sport
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Foreword
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AIRSPEEDER’S SUSTAINABILITY
CREDENTIALS
f Airspeeder joined the UNFCCC
Sport for Climate Action
Framework in 2021
f Tracks are built digitally, utilising
the latest LiDAR, Radar and
Augmented Reality technology,
meaning no heavy infrastructure
is needed
f Airspeeder is actively advocating
clean-air mobility
LEFT: Airspeeder’s unmanned flying cars
could have pilots as soon as 2023
*Data collected and provided by
Enovation Consulting Ltd.
in order to address the gender gap that
has long existed in traditional motorsport.
“While each of these are really important
pillars,” Withinshaw notes, “they all sit
together to under what we call ‘flying car
racing’ as the prime reason for what we’re
doing. For us, it wasn’t about a marketing
play. It’s not about a B2B proposition. It’s
just inherently part of who we are and why
we’re doing what we’re doing.”
Looking ahead to 2022 and beyond,
Airspeeder has scheduled its first events
for next year, when unmanned race cars
will take to the skies in rural locations
globally. In the long term, there are plans
to introduce new teams from different
parts of the globe and expanding the
calendar. As early as 2023, Airspeeder
aims to have pilots in its vehicles.
“What I love about what we’re doing
is there’s a sense of that blank sheet of
paper,” says James Warren, Airspeeder’s
head of communications. “It’s just proof
that by doing the right thing and by
being in tune to these requirements or
responding to these requirements, we’re
not taking anything away, we’re putting
something into the world that’s exciting.
“And, you know, doing what’s right
ecologically can be a lot of fun as well.”
“That’s when it’s going to get
particularly exciting,” adds Withinshaw,
“because at that point I think we can
stand up and say: ‘We’ve done it,
we’ve achieved it, we’ve now brought
motorsport into the sky.”
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SPONSORPULSE INSIGHT
COMPARING F1, FORMULA E, WRC AND EXTREME E
THE TOP FOUR BY ENGAGEMENT
Opportunity
Score
Engagement Intensity Momentum Passion Excitement Consideration Favourability
1 Formula One 28 42% 37% 31% 20% 45% 13% 12%
2 Formula E 11 25% 32% 17% 11% 29% 10% 10%
3 World Rally Championship 9 23% 34% 13% 9% 29% 9% 9%
4 Extreme E 7 21% 38% 10% 7% 17% 5% 4%
AS THE SERIES WITH THE HIGHEST ENGAGEMENT, FORMULA ONE HAS A RESPONSIBILITY
AND THE POTENTIAL TO HAVE THE BIGGEST IMPACT IN TERMS OF SUSTAINABILITY.
FORMULA E, WHICH BOASTS HIGHER ENGAGEMENT THAN WRC,
DEMONSTRATES HOW SUSTAINABLE MOTORSPORT IS GAINING TRACTION.
42%
25%
23%
21%
SponsorPulse’s Opportunity Score is a universal currency that helps measure and
compare sponsorship opportunities instantly across 18 of the world’s largest markets.
The table above shows how the major series profiled in this report stack up against
each other. Data collected in the UK between September 2019 and August 2021.
CLICK HERE
To find out more
Formula One Formula E WRC Extreme E
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27

Foreword
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About
SUMMIT SESSIONS
The BlackBook Motorsport Virtual
Summit brings together industry leaders
to discuss the future of motosport. Click
the video links below to relive three recent
sustainability-focused sessions featuring
top names from the likes of Formula One,
Formula E, Airspeeder and Enel X.
17TH JUNE | 15:00 - 17:00 BST | 10:00 - 11:00 ET
WATCH NOW
NICO ROSBERG
Founder, GREENTECH FESTIVAL
& F1 World Champion 2016
WATCH NOW
Benedikt Brandmeier
Head Sales & Business
Development
Lucas di Grassi
Partner/Shareholder
Moderated by: Julia Fry, Head of Communications, Extreme E
Jack Withinshaw
Chief Commercial
Officer
23RD SEPT | 4-5PM BST
ELECTRIC
VISION
Michele Cecchini
Head of eMotorsport
Moderated by:
Vanessa Guerra,
Motorsport Presenter
30TH JUNE | 2-3PM BST
CHARGING
TOMORROW:
PUSHING THE
BOUNDARIES
OF E-MOBILITY
Moderated by: Jennie Gow, Broadcaster, BBC
LUCAS DI GRASSI
Founder, Zero Summit
& Audi Sport ABT Formula E
Team Driver
@MotorsportBB | #BBMDirect www.blackbookmotorsport.com/events/direct
SUSTAINABILITY
HOW MOTORSPORT IS ANSWERING
THE CLIMATE CHANGE CHALLENGE
WATCH NOW
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28

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But inside, it’s 100% green.
Introducing ETS Renewablaze — a range of renewable
and advanced renewable drop-in fuels that combine
high performance, gasoline- and diesel-matching
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Using our racing heritage and technical expertise,
we develop various formulations with oxygen content
and octane levels to match customer requirements.
So contact us today and see why at ETS Racing Fuels,
red is the new green.
Email motorsport@h-c-s-group.com today.
www.etsracingfuels.com

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WE COMMITTED TO THIS IDEA THAT
EVERY YEAR WE’RE GOING TO CHALLENGE
OURSELVES TO FIND NEW SOLUTIONS.”
FRENCH GRAND PRIX
www.blackbookmotorsport.com 30

Foreword
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About
Formula One’s French Grand Prix
has been recognised by the FIA as
one of motorsport’s leading events
when it comes to sustainability. Eric
Boullier, managing director of the
race promoter, reveals the work being
done behind the scenes to ensure it
retains that status for years to come.
Committing to sustainable action is
one thing, but following through and
implementing meaningful change is
another thing entirely. Formula One’s
French Grand Prix, however, has been
able to do exactly that.
In October, the Grand Prix organiser
became the first to receive three-star
environmental accreditation from the
International Automobile Federation
(FIA), meaning that motorsport’s global
governing body has recognised its efforts
to become a more sustainable event.
Given how rarely the designation is
handed out, it is clearly no mean feat.
“It’s really ground-breaking work
because it’s never been done by a
Grand Prix organiser,” says Eric Boullier,
managing director of the GIP Grand
Prix de France – Le Castellet. “We were
audited by an independent company
appointed by the FIA. Any kind of action
you do to commit to sustainability, you
have to keep committing to this: to be
better, greener and more sustainable.”
Indeed, the work done at the French
Grand Prix will not simply stop now that
MANY TENDERS WE PUBLISH
INCLUDE AN OBLIGATION TO BE
SUSTAINABLE.”
ABOVE: Eric Boullier, managing director of
GIP Grand Prix de France – Le Castellet
it has attained three-star environmental
accreditation. The event organiser intends
to continue to implement sustainabilitydriven
practices into its operations to
retain the accreditation and inspire
change within the motorsport community.
Part of those efforts will involve reducing
the consumption of raw materials and
favouring the use of biofuel-based energy
sources. Formula One has committed to
go in the direction of biofuels - instead of
electric or hydrogen-based solutions – as
part of its own plans to become more
sustainable, including a goal to reach
carbon neutrality by 2030. Rather than
being made up of crude oil and other
unsustainable matter, biofuel is created
from biomass, such as algae and animal
waste.
In addition, the French Grand Prix has
increased its use of sustainable materials,
eliminated single-use plastics and
worked to reduce the carbon footprint of
spectators attending the race. As an event,
the French Grand Prix has to account for
the footfall and environmental impact of
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its spectators. According to Boullier, the
key is to work with sustainable vendors,
improve circuit logistics, and ensure that
there are adequate public transport links
to the venue.
“As an event, you have to consider
how fans access the track, logistics
around the track, logistics inside the track
and consumer behaviour,” he explains.
“The way you select your suppliers
and vendors is also very important.
Many tenders we publish [include] an
obligation to be sustainable.
“All these kinds of actions have a
significant impact on the Grand Prix as
an organiser.”
Although the French Grand Prix’s
costs have increased as it seeks
to implement more sustainable
practices, Boullier says it has been
worthwhile to achieve the FIA’s threestar
environmental accreditation. He
also reveals that more sustainable
suppliers have approached the Grand
Prix organiser having recognised its
environmentally conscious approach.
“Most things you do basically have extra
costs, so you have to find solutions where
you can maybe find new partners,” he says.
“It’s obviously very attractive as a Grand
Prix organiser now to be sustainable or to
be three-star certified by the FIA.
www.blackbookmotorsport.com
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Foreword
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FRENCH GRAND PRIX’S
SUSTAINABILITY CREDENTIALS
f First F1 Grand Prix organiser to
be awarded the FIA Three Star
Accreditation
f It has developed a mobility plan that
significantly reduces the carbon
footprint of spectator travel
f It has a zero-plastic policy, which
extends to service providers
f Proposals of acts of generosity are
part of the commercial policy of the
French GP
f Tenders include sustainability
criteria to ensure and assess the
sustainability of its supply chain
*Data collected and provided by
Enovation Consulting Ltd.
MORE EFFORTS WILL BE DONE BY
EVERYBODY IN FORMULA ONE AND
THAT INCLUDES THE SPECTATORS.”
“We can see some companies now
who are coming to us. The latest,
without telling any secrets, is replacing
generators with hydrogen generators,
and then hydrogen suppliers, who are
obviously happy to be part of the event.
These are the kinds of coactions and
partnerships you can build around your
own actions which can limit the cost.
“That’s a balance we have to find. We
committed to do better, we committed
to this idea that every year we’re going
to challenge ourselves to find new
solutions, new options, and we have to
think deep to try to achieve these new
goals in the future.”
Boullier notes that the French Grand
Prix’s decision to become more sustainable
was inspired, in part, by Formula One’s
own sustainability goals. The series has
encouraged its race promoters to do their
part in increasing their sustainable activities,
and the French Grand Prix appears to be
leading the way in that regard.
“[Sustainability] is one of the highest
concerns in the world today, to be more
RIGHT: F1 drivers including Sebastian Vettel
have called for action on climate change
sustainable,” says Boullier. “A couple of
years ago, we had a meeting with FOM
[Formula One Management] where
they told us about their strategy for any
Formula One actors, including promoters,
to be more sustainable and to be carbon
neutral by 2030.”
Fortunately, the French Grand Prix
is hosted at Circuit Paul Ricard, which
itself had already achieved the FIA’s
three-star environmental accreditation in
2019. Boullier admits that this has made
it easier for the event to also become
more sustainable.
“We were lucky to be hosted by Circuit
Paul Ricard, which also has three-star
FIA certification,” he says. “There are
only one or two tracks in the world that
have received this. So we just picked up
from there.
“So, then we decided to kick off a
couple of years ago and to see how it
works, and we discovered that we could
do it and are obviously very pleased and
proud that we achieved it.”
Over the last ten years, the motorsport
community has started to recognise the
sustainable practices that need to be
put in place to ensure the longevity of
the sport. Motorsport has been the ideal
testbed for many properties to develop
their own solutions to tackle the global
environmental crisis. Although the French
Grand Prix has been the first Formula One
event organiser to be awarded the FIA’s
three-star environmental accreditation,
Boullier believes this is only the beginning.
“More efforts will be done by everybody
involved in Formula One, and that
includes the spectators,” he says. “If
someone is taking their car to a football
match, or to a Formula One Grand Prix,
they should also consider: ‘If I’ve got four
seats, I should have four people in the
car’. Then the impact on the environment
is obviously divided by four.
“So that starts from there. And for
everybody else involved in the Formula
One circus, I think when the effort will be
all understood, all well managed, we can
achieve a lot in terms of environmental
impact.”
www.blackbookmotorsport.com
33

Foreword
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WE WANT TO COLLABORATE WITH
PURPOSE-DRIVEN COMPANIES THAT WANT TO
MAKE A POSITIVE CHANGE.”
SUPPLIERS
www.blackbookmotorsport.com 34

Foreword
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About
Sustainability in motorsport goes
beyond new electric series and the
sustainable development of existing
championships. It is also the driving
force behind the work of technical
suppliers like Bcomp and DHL.
Composites such as carbon fibre are
prevalent in the motorsport industry, but
they are wasteful to produce and difficult
to recycle. To overcome that challenge,
Bcomp, a Swiss-based organisation
specialising in alternatives to traditional
lightweighting materials, has created a
sustainable substitute from flax, which
produces an 85 per cent lower carbon
footprint during the manufacturing of a
part from cradle to grave and which – on
the raw material level – is biodegradable.
“Where we started is in sustainable
lightweighting,” explains Johann Wacht,
Bcomp’s motorsports and supercars
manager. “When you think about
motorsport, most people look to carbon
fibre, which has excellent mechanical
properties, but it has some challenges on
the sustainability side.”
“We come with a high-performance
natural fibre product. It’s a renewable
resource which allows us to create
sustainable technologies that match the
weight and stiffness performance of thinwalled
monolithic carbon fibre.”
In recent months, Bcomp has been
working in collaboration with Formula
One team McLaren Racing to develop a
sustainable natural fibre seat to replace
the carbon fibre ones commonly used in
the series.
“McLaren wanted to bring sustainable
innovation to the sport, also in the
area of lightweighting technologies,”
explains Wacht. “Together we looked at
possible applications on the car, starting
with Lando [Norris’] seat. Now Daniel
[Ricciardo] is also racing with a natural
fibre hybrid seat.”
Compared to carbon fibre, the process
of transforming flax fibre into highperformance
composite reinforcement
is energy efficient and sustainable. “The
raw material originates mostly from
western Europe, which is the biggest
flax producer in the world,” says Wacht.
“Carbon fibre needs a lot of energy for
carbonisation, which is a process where
you heat up the carbon fibre to more than
1,000°C depending on which mechanical
properties you need, consuming a lot of
energy which results in significant CO2
emissions.
“Whereas when you look at natural
fibres, they are CO2 neutral as the flax
plant grows with the energy of the sun
and absorbs CO2 from the atmosphere
thanks to the brilliant process we all
know as photosynthesis.”
Additionally, the cultivation of flax has
I THINK THE INDUSTRY AS A WHOLE
IS HEADING IN THE RIGHT DIRECTION.”
BELOW: Bcomp components are made from
sustainable natural fibre
RIGHT: Johann Wacht, Bcomp’s
motorsports and supercars manager
www.blackbookmotorsport.com
35

Foreword
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About
LEFT: Bcomp’s flax-based seats are currently
used in McLaren’s Formula One cars
a positive impact; the crop is perfectly
suited for the practice of crop rotation
with cereals or oil seed plants, for
example, where it serves to improve soil
quality and helps to increase yields by up
to 15 per cent. Thus, it is not competing
with food production.
“After you harvest the plant, it is
left to lay on the ground for a couple
of weeks,” says Wacht. “During this
biological process – called dew retting
– microorganisms decompose the plant
structure and release nutrients stored
in the plant. These nutrients directly
reenergise the soil making sure it
stays healthy and fruitful. The partially
decomposed flax plants are collected
and mechanically processed to separate
the individual fibres before they can be
turned into a technical fabric.”
Inspired by the veins on a leaf, Bcomp’s
proprietary powerRibs technology
provides additional stiffness to its
ampliTex technical fabrics while adding
minimal weight, allowing components
such as the natural fibre bodyworks
on some of the latest GT race cars
to achieve the same stiffness and
weight performance as its carbon
fibre counterparts but in a much more
sustainable package.
“If you look at the veins under a leaf,
these fine structures give stiffness to
the leaf, as otherwise the leaf would just
hang,” explains Wacht. “We’re mimicking
this concept of nature in our natural fibre
composites. It looks super simple, but
there are more than ten patents on the
technology already.”
In addition, the inherent properties of
the powerRibs help confine the damage
zone in a crash or other breakage
situation. When breakage does occur,
the material does not splinter or produce
sharp shards as carbon fibre does.
Instead, it has a ductile fracture behaviour
with blunt edges, reducing the risk for
punctures and bringing significant safety
benefits to the racetrack and mechanics.
As is the case with most technology
applied in the automotive industry,
Bcomp’s sustainable innovations are also
to be utilised in road cars, as the result of
a technology transfer from race to road.
At the same time the company is also
working to bring its products to other
teams and stakeholders in the wider
motorsport industry.
“We started with the technical aspects,
going on to show proof of our concept
in the motorsport world. Carrying this
momentum, things are now clearly
moving in the direction of road cars and
supercars,” says Wacht. “I think that is
also thanks to the power of motorsport
because it is a breeding ground for
technology. I think the industry as a whole
is heading in the right direction as well.”
“We want to collaborate with
purpose-driven companies that are
going in the same direction and
want to make a positive change.
www.blackbookmotorsport.com
36

Foreword
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About
LEFT: DHL is the global logistics partner of
major championships including Formula One
WE HOPE OUR
COMMITMENTS WILL
INSPIRE CHANGE IN THE
INDUSTRY AND BEYOND.”
BELOW: Sabrina Kreienborg, Deutsche Post
DHL Group’s head of global sponsorships and
corporate brand marketing
That is something we want to do
more and more in motorsport, so the
collaboration with McLaren is ongoing.
All we can tell you is to stay tuned –
there will be more in the future.”
In addition to lightweighting,
sustainability is also a key consideration
in other areas of motorsport, namely the
logistics sector.
One organisation seeking to drive
progress in the field is DHL, which
provides logistics solutions to the likes
of Formula One, Formula E and MotoGP,
among other championships.
“We have set ourselves the target to
be carbon neutral by the year 2050,
and to this end, will be investing €7
billion by 2030 into clean operations,”
says Sabrina Kreienborg, head of
global sponsorships and corporate
brand marketing at Deutsche Post DHL
Group.
“With this investment, we will increase
our use of sustainable aviation fuels,
design all new buildings carbon neutral,
offer a comprehensive portfolio of green
products and electrify 60 per cent of our
last-mile delivery.”
“We are committed to science-based
targets for carbon reduction, which is to
reduce our carbon emissions to under 29
million tonnes by the year 2030.”
In addition, DHL Express and
Eviation, the Seattle-area based global
manufacturer of all-electric aircraft, has
announced that DHL is the first to order
12 fully electric Alice eCargo planes – to
be delivered by 2024.
“We are aware that the transportation
sector contributes significantly
to greenhouse gas emissions,”
acknowledges Kreienborg.
www.blackbookmotorsport.com
37

Foreword
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About
BCOMP AND DHL’S
SUSTAINABILITY CREDENTIALS
f BComp was one of the first
motorsport suppliers to have
produced a Life Cycle Assessment of
their product
f Compared to carbon fibre, BComp
materials offer 85% reduction of
cradle to grave CO2 footprint,
thanks to the use of sustainable
material
RIGHT: DHL is set to take delivery of 12
fully electric cargo planes by 2024
f DHL has been actively developing
micromobility solutions for courier
services in city centres, such as cargo
bikes
f It is part of DHL’s 2030 strategy to
have 80,000 e-vehicles deployed
for “last-mile deliveries”, resulting in
60% electrification of the fleet
*Data collected and provided by
Enovation Consulting Ltd.
“We are replacing our combustion
engine fleet with electric vehicles. We
have more than 15,000 electric vehicles
in our fleet already. We’re also looking
at other technologies to help reduce
emissions in our fleet.”
Still, DHL is limited by what technology
is currently available. “That’s just the nature
of our industry,” says Kreienborg. “One of
the biggest challenges for us is technology
becoming available. When we set ourselves
our environmental protection targets, we,
to a certain extent, were able to calculate
already the savings that could be done with
the technology available today. It’s that leap
of trust that we’re making, that technology
will become available.”
Despite this, DHL is hoping that its
commitment to sustainability inspires the
logistics industry.
“We were the first logistic global
logistics company to introduce a
measurable target for environmental
protection,” explains Kreienborg.
“We hope that our commitments
will inspire change in the industry and
beyond, because we believe that it is
important to us as a society that we all
work together on this bigger objective of
protecting our planet.”
Looking to the future, DHL is eager
to expand its involvement in making
motorsport greener by supporting
its existing partners in their efforts to
become more sustainable.
“We want to continue to pioneer
together with our partners in all areas,”
says Kreienborg. “We want to make a
positive impact on this planet and the
communities we operate in.
“We’ve already started looking into
their strategies and how we can support
them as our partners and customers
and are keen on expanding our
collaborations.”
www.blackbookmotorsport.com
38

Foreword
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WE WILL STRONGLY PUSH OUR RENEWABLE
PORTFOLIO AND TRANSFER OUR COMPETENCIES
TO OTHER INDUSTRY SECTORS.”
HALTERMANN CARLESS
RACING FUELS
www.blackbookmotorsport.com 39

Foreword
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THE INTERNAL COMBUSTION ENGINE
HAS A LONG FUTURE AHEAD OF ITSELF,
COUPLED WITH SUSTAINABLE FUELS.”
RIGHT: Yann Labia and Adrian Stuart
of Haltermann Carless
Electrification has been touted as
the best sustainable alternative
to fossil fuel-powered internal
combustion engines. Although
this is the route that series such
as Formula E, Extreme E and
Airspeeder have chosen to pursue,
other championships such as
Formula One, MotoGP and Nascar
are maintaining the use of gasolinepowered
engines into the future.
Specialty chemical company and
premium racing fuel manufacturer
Haltermann Carless firmly believes
that sustainable mobility and a lowcarbon
future can be achieved in
different ways and with different
technological advancements. The
company is strongly supporting and
enabling a technology that is already
in place today and that will remain
an essential part of the solution to
decarbonise and defossilise transport
in the years to come: the advanced
internal combustion engine paired
with fuels made from renewable raw
materials and renewable energy.
“The internal combustion engine has
a long future ahead of itself, coupled
with sustainable fuels,” says Adrian
Stuart, sales executive at Haltermann
Carless. “Up until now everyone has
really just talked about electrification,
however, we believe, along with
various automotive OEM’s and
scientists, that sustainable fuels have a
big part to play in the future of the ICE
and low carbon transportation.”
With its strong heritage in the fuels
business going all the way back to
1859 and its close working relationship
with all major automotive suppliers,
OEMs and institutes, Haltermann
Carless has played a key role in
enabling major achievements in the
industry over the past decades. Today
the company is firmly determined to
develop and deploy sustainable dropin
fuels supporting the mobility sector
to achieve their ambitious goals on
their path to net zero carbon emission.
Under the umbrella of its motorsport
involvement, the group owns two
renowned racing fuel brands – Carless
Hiperflo, which focuses on the UK
market, and the global flagship
motorsport brand ETS Racing Fuels.
“Under our Carless Hiperflo brand,
we have entered into a multi-year
agreement for sustainable racing
fuels with the British Touring Car
Championship,” says Stuart. “We
have supplied the series for nearly
three decades and are now switching
from a fossil fuel to a 20 per cent
sustainable racing fuel as per BTCC’s
requirements. This is an exciting first
step.”
Yann Labia, the company’s global
motorsports product manager, adds:
“As part of our racing fuel strategy,
we have launched the Renewablaze
product line under our ETS Racing
Fuels brand. Renewablaze is
manufactured to meet different
regulations such as the European
gasoline standard EN228, FIA or FIM
and defined sustainability targets. The
premium fuels are available with up to
100 per cent sustainable components
offering substantial greenhouse gas
reduction opportunities.”
The racing fuel experts work closely
with teams, engine manufacturers,
championships, sanctioning bodies
and institutes to support further
introduction of sustainable fuels in
motorsport. With a lot of success.
The demand for sustainable fuels
in motorsport has been growing
significantly in recent months. Key
www.blackbookmotorsport.com
40

Foreword
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About
ABOVE: Haltermann Carless’ ETS Racing Fuels
are used widely across motorsport
motorsport stakeholders, automotive
companies, race teams and organisers
are keen to make a contribution
to sustainability and are gradually
announcing their ambitious goals to
lower their carbon footprint relying
on fuels produced from renewable
sources.
“ETS supplies its Renewablaze
fuels to a number of motorsport
series and events. A key highlight
will be the introduction of one of
our new Renewablaze gasolines to
several teams in the famous Dakar
Rally running in January 2022 in
Saudi Arabia,” says Labia and
adds: “You couldn’t ask for a better
proving ground than this extreme
race to substantiate that sustainable
fuels are drop-in solutions for
these high performing cars, while
also contributing to a significant
reduction in CO2 emissions.” The fuel
corresponds to the 2022 FIA Advanced
Sustainable Petrol regulation.
Another Renewablaze product will
support a new project held by a 20
years technical partner of ETS, the
11 times world champion motorbike
team named “Ten Kate”, competing in
the World SuperBike championship.
After another world title clinched in
2021, ETS and Ten Kate will power one
bike with a 100 per cent sustainable
fuel in 2022. “With this activity, we
are supporting the project Motonext,
which is the first ever riding laboratory
to test sustainable solutions for the
motorbike industry,” explains Labia.
“Together with the factory teams
we are successfully fuelling, we have
been involved in the negotiations
with the MotoGP global motorcycling
championship, where it was decided
to run the event with a 40 per cent
sustainable fuel by 2024, before
switching to 100 per cent in 2027,”
says Labia and proudly continues:
“Last but not least, several other big
Renewablaze projects are at the final
negotiation steps and we are looking
forward to share the positive outcomes
early 2022.”
“Motorsport is made to bring fun
and excitement to the public, today
and in future, so we are pleased
to provide the right solution: highperformance
fuels that are 100 per
cent sustainable,” explains Labia.
“Our technical solutions allow that
kind of triple benefit, which is keeping
costs reasonable, being almost
carbon neutral with up to 100 per cent
sustainable components and on top of
this, not having to compromise on the
proven highest performance standards
of our ETS fuels.”
In addition to focusing on renewable
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41

Foreword
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About
racing fuels, the experts from ETS
Racing Fuels and Haltermann Carless
are looking at the bigger picture,
working on making the entire ecosystem
around international motorsport events
sustainable, not just on the track.
“It is not just producing the fuel that
is physically being used in a car,” adds
Stuart. “It is the full green service we
can offer. Yes, we can provide the fuel
that is sustainable for the race. But
don’t forget, that accounts for a very,
very small percentage of emissions
that are generated in motorsport. The
behind-the-scenes logistics including
transportation of large amounts of
equipment across continents and
the on-site power generation, at the
moment, account for a lot more in
terms of the CO2 or the greenhouse
gas emissions.”
To that end, the company has
developed Renewablaze 2G Diesel,
which is produced with 100 per cent
advanced sustainable raw materials.
This product is supplied to worldwide
events in order to fuel the power
generators providing renewable energy
through their electricity grid. The
sustainable fuel is also being offered in
ETS’ mobile refueling stations, which
the team can set-up along the way to
or from a track helping to lower carbon
emissions on the transport.
Haltermann Carless has long
been committed to products based
on renewable hydrocarbons, such
as biofuels, and is fully committed to
driving the sustainable advancement
of motorsport and the automotive
industry. As a next step, and in line
with the pioneering spirit the company
has demonstrated in the area of fuels
for decades, Haltermann Carless
aspires to be the first commercial
manufacturer in Germany to produce
Sustainable Aviation Fuels (SAF) on a
large scale by the end of 2024.
“We have plans to build a new
production facility at our Speyer plant
in Germany based on the low-emission
Alcohol-to-Jet technology. This will
allow us to locally produce sustainable
aviation fuels, but also renewable
hydrocarbons and advanced biofuels,”
explains Stuart. “We are actively not
just sourcing renewable raw materials,
but we are committed to become
integral part of the value chain and are
therefore in the process of building
a plant that will allow us to actually
produce our own advanced biofuels as
well.”
Labia adds: “The future for us is to
work with championship organisers
and legislation makers, such as the
International Automobile Federation,
and help them master the transition
to be net zero carbon. We are in the
position to provide fully sustainable
fuels, and worldwide logistics including
custom services, to international
events, motorsport championships
and teams. Beyond that we will
strongly push our renewable portfolio
and transfer our competencies to
other industry sectors to support our
customers with their goals to lower
their carbon footprint.”
BELOW: ETS Racing Fuels offer a greener
alternative to traditional fuels
www.blackbookmotorsport.com
42

We’re the most winning fuel
you’ve never heard of.
Sustainability.
Delivered.
Our Renewablaze range is one of the most
advanced renewable drop-in fuels on the market.
But at ETS we know true sustainability is more
than just a product — it’s the entire ecosystem.
That’s why we provide global, point-to-point
delivery of our Renewablaze 2G Diesel to power
the infrastructure powering your events —
wherever they may be.
So whether it’s the Circuit de la Sarthe or the
Sydney Opera house, your entire grid can be
powered sustainably. We handle logistics,
customs, on-site distribution, and can even
provide temporary fueling stations for your
transporters along the route.
So you can feel confident that your commitment
to sustainability is as strong as your event.
Email motorsport@h-c-s-group.com today.
www.etsracingfuels.com

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SPONSORPULSE’S OPPORTUNITY SCORE EXPLAINED
SponsorPulse, a BlackBook official data partner, was developed to provide sponsorship professionals with instant access to global
consumer data, and to answer a set of pressing questions that have been distilled into seven key property metrics:
f Engagement: What is the annual reach of the property?
f Intensity: What percentage of people engage with the property at least once per weekly basis?
f Momentum: Is the property’s relevance growing, declining or stagnant?
f Passion: Are people passionate about the property?
f Excitement: Are people excited about the property and what it brings to the table?
f Consideration: Are people more likely to consider purchasing a brand that sponsors this property?
f Favourability: Are people more favourable toward brands that sponsor this property?
SponsorPulse tracks these metrics across more than 2,500 properties every month and combines them to create an
Opportunity Score - a universal, insight-driven currency that helps measure and compare sponsorship opportunities instantly
across 18 of the world’s largest markets.
For this report, the methodology is utilised to measure the performance of various motorsport properties in different territories
globally. These include Formula One, Formula E, MotoGP, the World Endurance Championship, Nascar, IndyCar, Extreme E, W
Series, the European Rally Championship, Supercars, the World Touring Car Championship, Supercross, and American Flat Track.
To find out more about SponsorPulse and its Opportunity Score, visit SponsorPulse.com.
www.blackbookmotorsport.com
44

Foreword
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About
IN FOCUS: ENOVATION CONSULTING
Enovation Consulting is a leading sustainability and strategic management agency,
driving the sustainability movement forward in the motorsport and sport industries.
Founded in 2018 by motorsport engineer and sustainability expert Dr Pace, driven
by purpose and fuelled by passion, the Enovation Consulting team has since worked
with motorsport federations, ASNs, teams, championships and high tech engineering
companies to provide a sustainable, strategic long-term approach to building value for
companies, people and planet.
Creativity, innovation, research and data-driven solutions are the driving forces
behind Enovation Consulting’s approach to working with clients, with the aim to
empower organisations with the knowledge they need to integrate sustainability
into their business strategy, delivering on their short-medium, and long-term
Environmental, Social and Governance (ESG) goals.
Walking the talk is part of our DNA. As such, Enovation Consulting is the
only motorsport and sport specific sustainability agency to have achieved a B
Corporation: Pending status and the prestigious Two Stars Accreditation under the
FIA Environmental Framework. Enovation Consulting is a member of the British
Association for Sustainable Sport and the Ellen MacArthur Foundation Community.
Enovation Consulting services include:
f Impact assessments
f Sustainability strategies and change management
f Carbon footprint calculation, strategies for reduction and carbon footprint
offsetting consultation
f Life Cycle Assessments
f Industry specific accreditations (e.g. FIA environmental accreditation) and ISO
certifications
f Purpose driven marketing services and storytelling
f Sustainability workshops, talk shops and think tanks
f Bespoke positive impact event marketing campaigns and community
outreach programmes (including STEM, D&I, etc.)
f Sustainable Management Plans for new and existing circuits and bespoke
biodiversity projects
As a leading sustainability consultancy rooted in motorsport, the company has
produced a number of not-for-profit programmes, including the newly launched
Thursdays For the Future and the Sustainable Motorsport Index.
Following the motto of “If you cannot measure it, you cannot improve it”, the
Sustainable Motorsport Index assesses and measures Motorsport stakeholders’
sustainability performance against the United Nations SDGs and the ESG framework.
It uses carefully calibrated indicators and third-party validation by industry
experts to provide comprehensive and balanced comparison across five broad
areas: Environment; Social; Governance; Sustainability Approach and Engagement;
Accreditations and Awards.
The SMI is the only global performance system of its kind, benchmarking and
comparing stakeholders of different categories (circuits, teams, championships,
partners, etc.) on the basis of publicly disclosed data. Through this approach, the
level of sustainability data disclosure on the part of organisations becomes a factor
in itself. The findings within the reports identify best practices of leaders, giving
laggards the possibility to learn about best practices that they could in turn adopt
and implement.
Enovation Consulting has contributed to this report by supplying data on the
sustainability credentials of each stakeholder involved, taken from the extensive
database the company has built for the Sustainable Motorsport Index.
www.e-novationconsulting.com
Contact: info@e-novationconsulting.com
www.blackbookmotorsport.com
45

ENTERING
MOTORSPORT’S
NEW ERA
16/02/2022
Leonardo Royal Hotel
Tower Bridge, London
Phone / +44 (0) 20 7549 3250
Email / events@blackbookmotorsport.com
www.blackbookmotorsportforum.com

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About
About BlackBook Motorsport
BlackBook Motorsport is a business
community for the international
motor racing industry, supported by
SportsPro, covering the business
behind global motorsport across
print, digital and events. BlackBook
Motorsport subscribers can keep
up-to-date with breaking motorsport
business news and gain invaluable
analytical insight into each major series
through our comprehensive reports
and comprehensive commercial guides,
whilst members also gain access to
interact with key figures in motorsport
with our industry-leading events.
Find out more at
www.blackbookmotorsport.com
About SportsPro
SportsPro is the world’s leading
international media company for the
sports industry in print, digital and
events. Launched in 2008, SportsPro is
our highly respected flagship magazine
combining in-depth reporting and
analysis with diverse features and
top-level interviews, while SportsPro’s
digital and social platforms offer a highly
regarded showcase of analytical features,
insightful interviews and the best of the
print magazine. Since 2014 SportsPro has
also hosted annual conferences across
the globe providing outstanding content,
access, and networking opportunities.
Find out more at
www.sportspromedia.com
Credits
Editorial Director
Michael Long
Deputy Editor
Sam Carp
Staff Writer
Georgina Yeomans
Data Collection
Enovation Consulting Ltd.
For more information about future
reports, please contact:
Peter Jones
Executive Director, BlackBook Motorsport
pjones@blackbookmotorsport.com
Renee Frizzell
Partnerships Manager, BlackBook Motorsport
rfrizzell@blackbookmotorsport.com
www.blackbookmotorsport.com
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