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and Wedgwood is one of the most renowned and

oldest pottery companies, which also has such a

prestigious repetition in the hospitality industry – so

to have the opportunity to work with them and bring

Lunar to their famous site on Wedgwood Drive fits

perfectly with the atmosphere we want to create,”

explains Niall.

Even the name itself was inspired by the legendary

Lunar Society, a supper club formed during

the ‘Midlands enlightenment’, of which Josiah

Wedgwood was a founding member. It brought

together forward thinkers, entrepreneurs, scientists,

philosophers, poets and inventors of the time.

Speaking of creative minds, Ed and Craig, also

originally from Staffordshire, have spent time

traveling around the world as well as establishing

their successful events company in recent years. The

intention with Lunar is to bring their experiences

home and create world-class experiences in their

home county. So, how has the team come together?

“We all have different experiences coming from

different backgrounds, but working together has

given us the chance to be creative together and bring

to the table what we do best,” Niall tells me. “Their

passion for hospitality and their skills when it comes



to design and bringing ideas to life has made the

whole experience enjoyable and I am so proud of

what we’ve built together. It also helps that we all get

on and clicked straight away!”

Lunar, like Wedgwood, is a celebration of the past,

present and future. It’s looking to the future and the

nurturing of the up-and-coming local hospitality

scene that stands out for Niall.

“I’m most proud of the opportunities that Lunar is

giving to the team. There is such great talent in the

area, so I’m excited to be able to find it and work

with a whole bunch of people who have shared

interests and want to be part of creating something

really exciting.”

World of Wedgwood was already home to the

iconic Wedgwood tea room, Wedgwood Factory and

Wedgwood Flagship Store, and the V&A Wedgwood

Collection. They recently opened a new store, Josiah

and Co, exclusively selling products handcrafted by

local artisans in Stoke-on-Trent and Staffordshire.

“We are delighted, inspired, enthused and extremely

proud to be working with Wedgwood,” says codirector

Craig. “The synergy, values and ambitions

we all have could not be more aligned and we’re

looking forward to making Lunar a destination that

we can all enjoy and be proud of for many

years to come.”

Alongside Lunar, the Wedgwood estate has

also welcomed a new garden Landpod,

where guests can enjoy takeaway afternoon

tea, reflecting their ambition to create a

leisure and hospitality destination to attract

visitors from far and wide.

“We are delighted to welcome Lunar

to Barlaston,” says Jemma Harrison,

newly appointed Head of World of

Wedgwood. “The combined passion and

experience of Niall, Ed and Craig brings

something unique and very, very special to

Staffordshire; it’s been a real privilege to be

involved in this project and I’m so excited

to see the concept come to life at World of


As are we at J’AIME.

But finally, as a North Staffordshire native,

there’s one burning culinary question it

was impossible not to ask - what does Niall

have on his oatcakes? “Sausage, bacon,

brown sauce. Always.”

To view a sample menu and book a table

at Lunar by Niall Keating, visit




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