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and Wedgwood is one of the most renowned and<br />

oldest pottery companies, which also has such a<br />

prestigious repetition in the hospitality industry – so<br />

to have the opportunity to work with them and bring<br />

Lunar to their famous site on Wedgwood Drive fits<br />

perfectly with the atmosphere we want to create,”<br />

explains Niall.<br />

Even the name itself was inspired by the legendary<br />

Lunar Society, a supper club formed during<br />

the ‘Midlands enlightenment’, of which Josiah<br />

Wedgwood was a founding member. It brought<br />

together forward thinkers, entrepreneurs, scientists,<br />

philosophers, poets and inventors of the time.<br />

Speaking of creative minds, Ed and Craig, also<br />

originally from Staffordshire, have spent time<br />

traveling around the world as well as establishing<br />

their successful events company in recent years. The<br />

intention with Lunar is to bring their experiences<br />

home and create world-class experiences in their<br />

home county. So, how has the team come together?<br />

“We all have different experiences coming from<br />

different backgrounds, but working together has<br />

given us the chance to be creative together and bring<br />

to the table what we do best,” Niall tells me. “Their<br />

passion for hospitality and their skills when it comes<br />



to design and bringing ideas to life has made the<br />

whole experience enjoyable and I am so proud of<br />

what we’ve built together. It also helps that we all get<br />

on and clicked straight away!”<br />

Lunar, like Wedgwood, is a celebration of the past,<br />

present and future. It’s looking to the future and the<br />

nurturing of the up-and-coming local hospitality<br />

scene that stands out for Niall.<br />

“I’m most proud of the opportunities that Lunar is<br />

giving to the team. There is such great talent in the<br />

area, so I’m excited to be able to find it and work<br />

with a whole bunch of people who have shared<br />

interests and want to be part of creating something<br />

really exciting.”<br />

World of Wedgwood was already home to the<br />

iconic Wedgwood tea room, Wedgwood Factory and<br />

Wedgwood Flagship Store, and the V&A Wedgwood<br />

Collection. They recently opened a new store, Josiah<br />

and Co, exclusively selling products handcrafted by<br />

local artisans in Stoke-on-Trent and Staffordshire.<br />

“We are delighted, inspired, enthused and extremely<br />

proud to be working with Wedgwood,” says codirector<br />

Craig. “The synergy, values and ambitions<br />

we all have could not be more aligned and we’re<br />

looking forward to making Lunar a destination that<br />

we can all enjoy and be proud of for many<br />

years to come.”<br />

Alongside Lunar, the Wedgwood estate has<br />

also welcomed a new garden Landpod,<br />

where guests can enjoy takeaway afternoon<br />

tea, reflecting their ambition to create a<br />

leisure and hospitality destination to attract<br />

visitors from far and wide.<br />

“We are delighted to welcome Lunar<br />

to Barlaston,” says Jemma Harrison,<br />

newly appointed Head of World of<br />

Wedgwood. “The combined passion and<br />

experience of Niall, Ed and Craig brings<br />

something unique and very, very special to<br />

Staffordshire; it’s been a real privilege to be<br />

involved in this project and I’m so excited<br />

to see the concept come to life at World of<br />

Wedgwood.”<br />

As are we at <strong>J’AIME</strong>.<br />

But finally, as a North Staffordshire native,<br />

there’s one burning culinary question it<br />

was impossible not to ask - what does Niall<br />

have on his oatcakes? “Sausage, bacon,<br />

brown sauce. Always.”<br />

To view a sample menu and book a table<br />

at Lunar by Niall Keating, visit<br />

www.lunarwedgwood.com<br />

34<br />


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