SAFG - Special Offers - January February 2022

Special Offers 

JANUARY & FEBRUARY 2022 

BUY 4x9G 

OF TRIBUTE 

AND GET A 

FREE RUGBY 

POS KIT 

Perfect for the 

Six Nations 

See page 5 for more details 

See our full range of products online at staustellfamilygroup.co.uk/wholesale

Welcome 

Welcome to our first Special Offers brochure of 2022. You’ll find all the latest deals and 

promotions from our third-party suppliers, as well as unmissable offers on our own-brand 

products. Everything is live and featured both here and online at the St Austell Family Group 

wholesale website – staustellfamilygroup.co.uk/wholesale. 

We’re kicking off the new year with a delicious limited-edition seasonal ale, Twin Pin – turn to 

page five for details. With Dry January upon us, there’s also a fantastic range of deals to be 

found on no and low-alcohol drinks. Don’t miss out on the chance to decorate your pub or bar 

with a free rugby-themed POS kit in time for the Six Nations – see our Tribute pale ale offer on 

page six. 

As always, thank you for your support and we wish you all the best for the new year.

Top Offers 

03 

05 

20 

21 

24 

27 


Beer & Cider 

Wine 

Spirits 

No & Low 

Minerals 

Jameson 

Irish 

Whiskey 

70cl 

Chambord 

Black 

Raspberry 

Liqueur 

70cl 

Buy 2 bottles of 

Jameson and 

get a free St 

Patrick’s Day 

POS kit 

See page 23 

for detail 

£19.49 

per bottle 

Caleño Non-Alcoholic 

Spirits 

50cl 

Light & Zesty, Dark & Spicy 

J2O 

24 x 275ml 

Apple & Mango, Apple & Raspberry 

and Orange & Passion fruit 

£13.49 

per bottle 

£13.99 

per case 

Place your order today on 0345 241 1122 

3


Thatchers 

Rosé Cider 

6 x 500ml 

Disaronno 

70cl 

Buy 3 cases of 

Thatchers Rose 

and get one 

case free 

Buy 2 70cl bottles of 

Disaronno and get a free 

case of Fever-Tree Soda 

See page 19 

for details 

See page 22 for details 

Peroni Nastro 

Azzurro 

24 x 330ml 

Buy 6 cases of 

Peroni Nastro 

Azzurro and get 

a free case of 

Peroni Libera 

0.0% 

See page 16 

for details 

Schweppes Mixers & Juices 

24 x 125ml 

Tonic Water, Slimline Tonic Water, 

Bitter Lemon, Ginger Ale, Orange Juice, 

Pineapple Juice, Tomato Juices 

£7.49 

per case 

4 


Tribute - Banner - Rugby - 2000x750mm.indd 1 14/10/2021 16:08 

Beer & Cider 

Tribute - Drip Mat - Rugby.indd 1 13/09/2021 13:37 

Tribute - Drip Mat - Rugby.indd 2 13/09/2021 13:37 

Decorate your pub or bar with a 

rugby themed point of sale kit, 

perfect for the Six Nations. 

KIT CONTENTS 

Tribute - Bar Ru ner - Rugby.in d 1 13/09/2021 13:23 

• 1 x ‘next match’ chalkboard 

• 1 x rugby-themed fabric banner 

• 2 x rugby-themed bar runners 

• 1 x pack of rugby-themed drip mats 

Terms & Conditions: 4x9G must be purchased in a single order during the promotional period but may be spread over multiple 

deliveries. Maximum 1 deal per customer. Total of 300 deals available. 

Tribute - Rugby POS Kit A4 - B1 22.indd 1 06/12/2021 16:36 

Place your order today on 0345 241 1122 5

Beer & Cider 

LIMITED-EDITION 

SEASONAL ALE 

TWIN PIN 

SESSION PALE ALE 

3.5% ABV 

£64.99 

per 9G 

Twin Pin is crafted from a 

combination of malts, including 

Maris Otter, dextrin, and oats, 

before being single-hopped with 

Simcoe from the USA. An enticing 

stone fruit aroma is followed by a 

deliciously balanced, malty, citrus 

flavour. At 3.5% abv, Twin Pin is 

super-sessionable, refreshingly 

tasty, and perfect for early spring. 

SESSION PALE ALE 

COLOUR: 

AROMA: 

TASTE: 

BITTER: 

SWEET: 

Pale Amber 

Stone Fruits, Citrus 

Malty, Citrus 

a l c 3 . 5 % v o l 

ALLERGENS: 

Malted Barley and Oats. 

FORMAT AVAILABILITY: 

Cask: 4.5G, 9G. 

AVAILABILITY: 

Available in February. 

(subject to availability) 

6 

SAB - Seasonal Ales - 2022 - Twin Pin A4.indd 1 07/12/2021 14:04 


Beer & Cider 

GRAB A TASTE 

OF THE COAST 

Born on Cornish shores, open horizons inspired us and nature’s 

elements shaped us. Pale gold like the morning sun, fresh and crisp 

like a coastal breeze, full-on refreshment like waves crashing against 

our shores: this is the coast in a glass. Drink it all in. 

REASONS TO STOCK: 

• Exciting rebrand backed with a £1m On-Trade and marketing investment. 

• World lager continues to be driven by premiumisation – korev can firmly 

tap into that trend. 

• World lager is the fastest growing of the three major beer categories 

(Standard, Premium, World lager) in both On-Trade * and Off-Trade ** . 

• Target audience of 18-27 year olds are looking for premium eye-catching 

brands when they engage with the On-Trade - korev delivers on this 

across all touchpoints. 

SPECIFICATION: 

Beer style: 

ABV: 

Allergens: 

Peer brands: 

Lager. 

4.8%. 

Gluten - contains barley. 

Camden Hells, Sharp’s Offshore 

Pilsner, Birra Moretti. 

TASTING NOTES: 

See: 

Smell: 

Taste: 

Malt: 

Hops: 

Bitter: 

Sweet: 

Pale, Platinum Gold. 

Delicate, Herbal, Honey, Popcorn. 

Crisp, Clean, Fresh, Delicate. 

Low Colour Pale, Cara Gold, 

Flaked Maize, Acidulated Malt. 

Magnum, Hersbrucker, Saaz. 

PACKAGING: 

Keg size: 

Keg fitting: 

Preferred gas: 

Shelf life: 

30 / 50 litre. 

G fitting (Grundy). 

60/40 mixed gas at 38-42 PSI 

or CO 2 

at 22 PSI. 

Three months from production. 

BRANDING: 

Tap Handle: 

Lens Type: 

Standalone Font: 

Glassware: 

Bespoke handle is available. 

Oval and round flat lens. 

Bespoke font is available. 

Branded nucleated pint and 

half pint glass. 

FOOD MATCH: 

An easy-drinking match to most dishes 

on the menu – especially fish. 

For more information call 0345 241 1122 

or email sales@staustellbrewery.co.uk 

*FY 2019 vs 2018 ** FY 2020 vs 2019 


Beer & Cider 

Easy-going, 

easy-drinking; 

an introduction 

to craft - the 

Monterey way. 

Our brewers were California dreaming on the day they 

came up with Monterey. Full of tropical notes, this pale 

ale was born but not raised in the USA thanks to its three 

American-sourced hops. Easy-going, easy-drinking and 

destined for long, lazy afternoons, a taste will transport 

you to sun-drenched Monterey Bay. Well, almost... 

Reasons to stock: 

• A taste of modern craft in a sessionable and 

accessible way. 

• Low ABV and easy-drinking. 

• Refreshing and flavourful: great for food matching. 

• Strong brand identity. 

ALC 3 

.9% VO L 

Specification: 

Beer style: 

ABV: 

Allergens: 

Peer brands: 

Pale Ale. 

3.9%. 

Gluten - contains barley and oats. 

Sharp’s Atlantic Pale Ale. 

Tasting Notes: 

See: 

Smell: 

Taste: 

Malt: 

Hops: 

Bitter: 

Sweet: 

Gold. 

Tropical. 

Fresh, Resin. 

Maris Otter Low Colour, Caramalt, 

Dextrin Malt, Oats. 

Cascade, Simcoe, Ekuanot. 

Packaging: 

Keg size: 

Keg fitting: 


Shelf life: 

30 litre. 


60/40 regulated to 32 PSI (alternate 

mixed gas 70% regulated to 38 PSI). 


Branding: 

Tap Handle: 

Lens Type: 


Glassware: 


Oval and round fish eye lens. 

Bespoke font is available. 

Branded nucleated pint glass. 

Food Match: 

Try it with a pizza. 



8 

Monterey - A4 Keg Presenter.indd 1 09/03/2021 12:45 


Beer & Cider 

Four. That’s our square number when it comes to full-on 

flavour. The quartet of Summit, Comet, Dragon and Citra 

hops bring strong passion fruit and citrus aromas and 

flavours - offset by a mellow bitterness. It’s taste cubed; 

perfection in a glass. Cubic: pale ale precision. 

REASONS TO STOCK: 

• Modern craft: contemporary flavour profile and eyecatching 

design. 

• Trusted and independent: Bath Ales is a forwardthinking 

regional brewer with state-of-the-art 

facilities. 

SPECIFICATION: 

Beer style: 

ABV: 

Allergens: 

Peer brands: 

American Pale Ale. 

4.5%. 

Gluten - contains barley and oats. 

Camden Pale Ale, Meantime Pale Ale, 

Sierra Nevada Pale Ale. 

TASTING NOTES: 

See: 

Smell: 

Taste: 

Malt: 

Hops: 

Bitter: 

Sweet: 

Copper. 

Caramel, Citrus. 

Citrus, Passion fruit. 

Maris Otter Pale, Caramalt, Oats, 

Dextrin Malt, Red Crystal. 

Citra, Summit, Comet, Dragon. 

PACKAGING: 

Keg size: 

Keg fitting: 


Shelf life: 

30 litre. 


60/40 regulated to 32 PSI (alternate 

mixed gas 70% regulated to 38 PSI). 


POINT OF SALE: 

Tap Handle: 

Lens Type: 


Glassware: 


Oval and round flat. 

Bespoke font with square lens. 

Branded nucleated pint glass. 

FOOD MATCH: 

Great with a burger or pizza. 



Cubic - A4 Keg Presenter.indd 1 09/03/2021 12:38 


Beer & Cider 

Make room in 

the fridge… 

Premium choices are key in your fridge. St Austell Brewery and Bath Ales’ core ales are 

available in bottles and cans. Choose from a selection of long shelf-life packaged ale options 

to support your draught range - and for speedy serves from outside or temporary bars. 

£14.99 

12 x 500ml 

£9.99 

8 x 500ml 

£12.99 

12 x 500ml 

£13.99 

12 x 500ml 

£22.99 

24 x 500ml 

£17.49 

24 x 330ml 

10 

SAFG - Packaged Range - A4 Advert Sept Oct.indd 1 07/12/2021 09:56 


Beer & Cider 


Beer & Cider 

BEST BITTER 

COURAGE 

BEST BITTER 

4.0% ABV 

Good fullness mixed with a bitter, 

fruity palate, finished off with a superb 

mouthfeel. 

COLOUR: 

AROMA: 

TASTE: 

BITTER: 

SWEET: 

Amber 

Hoppy, Fruity, Sweet 

Bitter, Fruity, Malt 

LEGEND 

DARTMOOR BREWERY 

BITTER 

4.4% VOL 

A classic conditioned beer: smooth, full 

flavoured and balanced, with a crisp 

malt fruit finish. Legend has an aroma 

of fresh baked bread and a hint of spice. 

COLOUR: 

AROMA: 

TASTE: 

BITTER: 

SWEET: 

Auburn Amber 

Fruity, Malty, Hoppy 

Spicy, Oranges, Smooth 

12 


Beer & Cider 

BASS PREMIUM ALE 

WILLIAM BASS & CO 

PREMIUM ALE 

4.4% VOL 

Still brewed to the original recipe using 

only the finest ingredients. A classic 

full flavoured ale with a complex nutty, 

malty taste and subtle hop undertones. 

COLOUR: 

AROMA: 

TASTE: 

BITTER: 

SWEET: 

Chestnut 

Rich, Hops 

Nutty, Malty 

JAIL ALE 

DARTMOOR BREWERY 

DARK AMBER ALE 4.8% ABV 

A full-bodied, deep golden brown beer, 

Jail Ale has a well-rounded flavour and a 

rich, moreish aftertaste. 

COLOUR: 

AROMA: 

TASTE: 

BITTER: 

SWEET: 

Dark Amber 

Orange, Citrus, Sharp 

Fruity, Full, Moreish 


Beer & Cider 

We’ve changed the beer. 

Now the fastest growing 

standard lager. 

Carlsberg Danish Pilsner. 

Worth a try? Probably. 

Install Carlsberg Danish Pilsner 

and receive a free keg and a POS 

support package worth £200* 

POS Kit includes: 

• 5 cases of 24 x pint glasses 

• 1 case of 24 x half pint glasses 

• 1 pack of 400 drip mats 

• 3 x bar runners 

T&C’s: POS install package provided ahead of install valued at £200. One deal per install per customer. 

Available to new stockists only. 

*Valid Feb to March 

Source: Distribution: CGA OPMS latest quarter to P10 w/e 9/10/2021 

14 

164970A Carlsberg Advert Resize DR1.indd 1 08/12/2021 11:02 


Beer & Cider 

INSTALL BIRRIFICIO ANGELO PORETTI 

TO RECEIVE A FREE KEG & POS KIT 

WORTH £200* 

Established in 1877 in Valganna, Italy, Birrificio Angelo Poretti is a 

full-flavoured lager with a sparkling carbonation, sweet malty body 

and assertive hoppy bitterness. 

POS Kit includes: 

• 2 Cases of 24 x Pint Glasses • 1 Case of 24 x Half Pint Glasses 

• 2 x Wooden Bar Runners • Pack of 500 Drip Mats 

• Case of 6 x Pint Carafes 

*Valid Feb to March. 

Standard POS install package provided ahead of install valued at £200 including 1 x case of 6 Carafes. 

Carafes not included as standard. One deal per install per customer. Available to new stockists only. 

ITALIAN 

HOPMASTERS 

SINCE 1877 

Place your order today on 0345 241 1122 15 

164970A Poretti Advert Resize DR1.indd 1 08/12/2021 10:47

Beer & Cider 

ASAHILTD-2021-0327 LP Six Nations 2022_A5 Brochure Feature 01 210x148_AW.pdf 1 25/11/2021 16:11 

BUY 2 X 9G LONDON PRIDE 

TO RECEIVE A RUGBY POS KIT 

POS KIT CONTAINS: 

• BUNTING 

• STAFF T-SHIRTS 

• TABLE TALKERS 

• FULL SIZE BALL & TEE 

• PLUS MORE 

OFFICIAL BEER PARTNER OF PREMIERSHIP RUGBY 

Available during the promotional period, while stocks last and specific to this brochure feature only. To receive free POS kit you must order 2 x 9g Firkins 

of London Pride in one order. Kit contents may be subject to change at the Promoter’s sole discretion. Available in UK only. Promoter reserves the right to 

withdraw this promotion at any time. Promoter: Asahi UK Limited. Griffin Brewery, Chiswick Lane South, London W4 2QB 

16 


Beer & Cider 


Beer & Cider 

18 


Beer & Cider 

buy 3 

cases of 

thatchers 

rosé and 

RECEIVE ONE 

CASE FREE. 

*Offer valid on 6x500ml Rosé bottles. Buy 3 to receive a free case of 6x500ml Rosé bottles. While stocks last. 

Find us online 

Full product catalogue 

& product information 

Latest promotions & offers 

Easy to use navigation & 

Sophisticated filtering 

Online order form 

For more information on any of the products we stock please visit staustellfamilygroup.co.uk/wholesale 

SAFG Wholesale - Website Advert 2020 - A5.indd 1 16/06/2021 11:04 


Wine 

Voyage des 

Animaux 

Chardonnay 

6 x 75cl 

Avanti 

Shiraz 

Malbec 

75cl 

£31.74 

per case 

£5.04 

per bottle 

Martin Fierro 

Malbec 

75cl 

£5.14 

per bottle 

Voyage des 

Animaux 

Malbec 

6 x 75cl 

£31.74 

per case 

20 


Spirits 


Spirits 

BUY 2 x 70CL AND RECEIVE A FREE 

CHAMBORD ROYALE VISIBILITY KIT 

KIT INCLUDES: 

6 x Chambord coupe glasses 

10 x Menu inserts 

1 x Manager’s brief 

THE VELVETY SMOOTH 

BLACK RASPBERRY LIQUEUR 

Please Drink Responsibly. ©2022 Brown-Forman. POS Kits available while stocks last 

FEBRUARY 

SPECIAL OFFER 

Buy 2 x 70cl Disaronno 

and receive 

1 x Case of Fever-Tree 

Premium Soda Water 

MAKE THE PERFECT 

DISARONNO FIZZ 

Offer available from 1 st – 28 th February 2022. 

While stocks last. Strictly 1 case per customer. 

50ml Disaronno 

150ml Soda Water 

25ml Fresh Lemon Juice 

Enjoy over ice with a lemon twist. 

22 


Spirits 


No & Low 

24 


No & Low 


No & Low 

26 


Minerals 


Terms & Conditions 

• All advertising promotions and their participating products are subject to availability and to any 

duty change. 

• Promotional offers apply to all orders delivered between 1st January and 28th February 2022. 

• St Austell Brewery Company Ltd reserve the right to amend, vary, suspend or terminate any 

current promotional offers in whole or in part without prior notice. 

• Promotional offers are subject to St Austell Brewery Company Ltd’s own normal trading terms 

and conditions of sale. 

• Licensees should not place orders for any participating product appearing within this brochure if 

they form part of their ‘tied’ lease agreement with their landlord. 

• ‘Free’ items given away with participating orders are subject to availability as there are set 

allocations and customers are given these items on a first come, first served basis. 

• All prices quoted are exclusive of VAT. 

• Benefits from these promotional offers may affect your tax liability, please check with your tax 

advisor or accountant. 

• Wherever cases are stated within this leaflet they refer to the standard case size for that product 

for all beers and soft drinks. For wines and spirits, cases refer to the standard equivalent, i.e 12 x 

70cl / 75cl bottles or 6 x 1.5L magnums. 

• All products included in this brochure are exempt from any St Austell Brewery investment 

package write off due to the nature of the low net price. 

• Call recording – All calls, both incoming and outgoing, are recorded automatically; however, 

we only intend to listen to these calls for training and monitoring purposes, for the resolution 

of invoice disputes, and/or for any other business purpose which is permitted by applicable 

legislation. 

• Calls will not be recorded if a debit/credit card number is being taken. 

St Austell Brewery Co Ltd, 63 Trevarthian Road, St Austell, Cornwall, PL25 4BY 

Tel: 0345 241 1122 • Fax: 01726 68965 • Email: info@staustellbrewery.co.uk 

www.staustellbrewery.co.uk

SAFG - Special Offers - January February 2022

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