Phase Three Final 2

Brand Identity
Design Guide
1

Guitarist Eric Clapton has
the most Rock and Roll Hall
of Fame inductions.
Mission
The Ohio Museums Association
is a nonprofit that supports over
1,200 museums, cultural and
historical sites across the state.
This includes everything from zoos,
arboretums and planetariums.
The Brand
The Ohio Museums Association
visual identity speaks to the
organization’s passion for Ohio
museums. Infused with a love
for Ohio and what makes it stand
out, the branding showcases OMA’s
diversity. It creates excitement while
inspiring customers and employees.
2

01 Identity
02 System
03 Applications
3

Saturn has at least 62
moons, one of which is the
second largest in the
solar system.
01 Identity
Visual Mark
Typography
4

5

About the Mark
The final visual mark is made of two elements: a Greek column and the
flag of Ohio. The column, signifying a common structural element of
museums, blends into the outer stripe of the Ohio flag. As the only
swallow-tailed state flag, its form is highly recognizable as a
representation of Ohio.
Sketches
First, iconic, indexical, and symbolic sketches were
made. The sketches were combine and iterated
on in order to find a combination that would serve
as the visual mark.
Construction
6

Brand Colors
Dark Blue
c 100, m 85, y 24, k 9
Light Green
c 76, m 0, y 65, k 0
Medium Blue
c 68, m 38, y 6 k 0
Blue Green
c 91, m 46, y 44, k 16
Light Blue
c 5, m 15, y 20, k 70
Golden Yellow
c 8, m 29, y 87, k 0
Typography
The typeface used is Forma DJR Deck. Available
through Adobe Fonts, Forma DJR Deck is a sans serif
that provides contrast to the visual mark and highlights
its organic forms.
Aa
Forma DJR Deck Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQR
STUVWXYZ
Aa
Forma DJR Deck Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQR
STUVWXYZ
Inspiration
Other museum visual marks demonstrate a sense of sophistication and
often pull from the elegance of typographic forms. The organic nature of
OMA’s visual mark makes it stand out from its competition. This approach
speaks true to the OMA brand which values friendliness and fun.
7

8

There used to be
Olympic events for
painting, sculpture,
and music.
02 System
Icons
Stationery
Digital
9

10

Stationery,
Business Cards
Mailing Label
11

Animation, Website
Icons
The developed icon system represents the different kinds of
organizations the Ohio Museums Association supports. The symbols
for Arboretum and Music reflect items that are unique to Ohio; the
flowers are modeled after carnations, the state flower, and the electric
guitar speaks to the Rock and Roll Hall of Fame in Cleveland, Ohio.
Planetarium
Music
Zoo
Arboretum
Art Museum
12

Musuem Guide
Membership Give Sponsorship Professional Development
Welcome to Ohio’s
Musuem Community.
The Ohio Museums Association is the leading advocate
for connecting and empowering Ohio museums and
museum professionals.
About the Ohio Museum’s Association
Founded in 1976 by members of Ohio’s museum community, the
Ohio Museums Association is committed to serving our state’s
dedicated museum professionals and institutions through career
resources, professional development opportunities, networking
events, advocacy on a state and national level.
Who We Serve
OMA works with a variety of museums, museum professionals and
providers of museum services to strengthen the state’s museum, foster
excellence in the field and support the museum community.
Museum Guide
Membership
The Ohio Museums Association offers membership in four
different categories to tailor your membership experience to best
meet your needs.
Learn more here
Ohio Museums Association
800 E 17th Ave
Columbus, OH 43211
© 2021 Ohio Museums Association, all rights reserved
13

Carnations, the state
flower, come in nearly
every color.
03 Applications
14
Signage
3D Applications

15

16
Signage, Vehicle,
Publication

17

18

Sweatshirt, T-Shirt,
Coffee Mugs
19

20
Bags, Pens,
Notebook and
Note Set, Buttons

21

What are you going to explore next?
Visit us at ohiomuseums.org to learn more.
22

Elephants, the largest land
mammals on Earth, have better
memory than humans.
23

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Designed by Jane Zucker
The Ohio State University
Autumn 2021