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04. BRAND STRATEGY
06. BRAND VISION
08. BRAND MISSION
10. BRAND VALUES
12. TARGET AUDIENCE
14. BRAND FONTS
16. BRAND LOGO
18. BRAND COLORS
20. SHOOT REQUIREMENTS
We ofer jewelry on the market on behalf of the
‘Fast-Fashion’ principle. We are always on trend
with our jewelry and sometimes even set the trends,
by offering new items every two weeks within a large
ByNouck is all about styling advice through our mix
& match concept. This is often done within themes,
matching colors and materials, designs and details.
We are a Collection Theme based brand.
Constantly surprising visitors with new collections
and styling tips. We want to ensure that ByNouckers
are on-trend and can express their personality and
style. We take the customer on a journey to various
ByNouck worlds through collection themes that are
on-trend and surprising.
Our mission is to become the biggest jewelry brand
in the world by introducing women on a global level
to the mix & match concept. We reverse the roles
of styling; choosing jewelry first and basing your
outfit on that instead of the other way around. We
help ByNouckers in developing a personal style.
Mix & Match
With our brand values we aspire to be a brand that,
through imagery with products and models, trigger
consumers to really want a product and belong to
the ByNouck Family. We make sure that purchases are
easy and customers can easily get a whole look.
The Brand Fonts
We use a mix of serif fonts and sans serif fonts
combined with handwritten fonts that shows well
our playful and detailed brand identity. We use
Moonflower, Impact Label, Cutive Mono, Bodoni, Gilroy
The Brand Logo
We use our brand name ByNouck as a logo, this
logo is changeable to the colors of our corporate
identity. As an addition to show our playful and
spiritual side, we added a star.
The Brand Colors
We use ton-sur-ton colors and soft neutral tones
for our corporate identity colors. Please note!
There is room for additional colors per collection.
We discuss the ‘call to action’ color when creating
ByNouck’s shoots should always showcase the brand’s
corporate identity fitting within a formed and
conceived concept/theme. The images are vibrant and
produced in a light environment with neutral tones.
The images vary from zoomed in product images to
moods to portraits. We shoot the images and videos
both in portrait format for social media and in
landscape for the website and YouTube.
Adds & Stories Graphics
Graphics in Adds & Social posts should be clean
and minimalisticl; organic forms of jewelry and
the body can be mixed with straighter forms. We
use many graphic elements produced out letters and
fonts within the house style of ByNouck. Furthermore
we use a lot of astrological influences like stars,
moons, zodiac signs etc - but in a minimal way.
ADDS/ STORIES GRAPHICS