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BRANDBOEK BYNOUCK

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Brand Manual


BRAND MANUAL

02. INDEX

04. BRAND STRATEGY

06. BRAND VISION

08. BRAND MISSION

10. BRAND VALUES

12. TARGET AUDIENCE

14. BRAND FONTS

16. BRAND LOGO

18. BRAND COLORS

20. SHOOT REQUIREMENTS

22. GRAPHICS

INDEX

Index

2. 3.



BRAND MANUAL

Brand Strategy

STRATEGY

We ofer jewelry on the market on behalf of the

‘Fast-Fashion’ principle. We are always on trend

with our jewelry and sometimes even set the trends,

by offering new items every two weeks within a large

assortment.

ByNouck is all about styling advice through our mix

& match concept. This is often done within themes,

matching colors and materials, designs and details.

We are a Collection Theme based brand.

4. 5.



BRAND MANUAL

Brand Vision

VISION

Constantly surprising visitors with new collections

and styling tips. We want to ensure that ByNouckers

are on-trend and can express their personality and

style. We take the customer on a journey to various

ByNouck worlds through collection themes that are

on-trend and surprising.

6. 7.



BRAND MANUAL

Brand Mission

MISSION

Our mission is to become the biggest jewelry brand

in the world by introducing women on a global level

to the mix & match concept. We reverse the roles

of styling; choosing jewelry first and basing your

outfit on that instead of the other way around. We

help ByNouckers in developing a personal style.

8. 9.



BRAND MANUAL

Mix & Match

Handmade

Personal

Detailed

Brand Values

VALUES

Love

With our brand values we aspire to be a brand that,

through imagery with products and models, trigger

consumers to really want a product and belong to

the ByNouck Family. We make sure that purchases are

easy and customers can easily get a whole look.

Styled

10. 11.



BRAND MANUAL

MOONFLOWER

ABCDEFG

HIJKLMN

OPQRSTU

VWZYX

IMPACT LABEL

ABCDEFG

HIJKLMN

OPQRSTU

VWZYX

Cutive Mono

abcdefg

hijklmn

opqrstu

vwzyx

Bodoni

abcdefg

hijklmn

opqrstu

vwzyx

The Brand Fonts

FONTS

We use a mix of serif fonts and sans serif fonts

combined with handwritten fonts that shows well

our playful and detailed brand identity. We use

Gilroy

abcdefg

hijklmn

opqrstu

vwzyx

Cutive Mono

abcdefg

hijklmn

opqrstu

vwzyx

Moonflower, Impact Label, Cutive Mono, Bodoni, Gilroy

& Northwell.

14. 15.



BRAND MANUAL

The Brand Logo

BRAND LOGO

We use our brand name ByNouck as a logo, this

logo is changeable to the colors of our corporate

identity. As an addition to show our playful and

spiritual side, we added a star.

16. 17.



BRAND MANUAL

#D5CDC4

#E8E3DD

#F4F3F1

#DEDDD4

The Brand Colors

BRAND COLORS

#F4EEE8

#FEFEFE

We use ton-sur-ton colors and soft neutral tones

for our corporate identity colors. Please note!

There is room for additional colors per collection.

We discuss the ‘call to action’ color when creating

content.

#231F20

18. 19.



BRAND MANUAL

Shoot Requirements

ByNouck’s shoots should always showcase the brand’s

corporate identity fitting within a formed and

conceived concept/theme. The images are vibrant and

produced in a light environment with neutral tones.

The images vary from zoomed in product images to

moods to portraits. We shoot the images and videos

both in portrait format for social media and in

landscape for the website and YouTube.

SHOOT REQUIREMENTS

20. 21.



BRAND MANUAL

Adds & Stories Graphics

Graphics in Adds & Social posts should be clean

and minimalisticl; organic forms of jewelry and

the body can be mixed with straighter forms. We

use many graphic elements produced out letters and

fonts within the house style of ByNouck. Furthermore

we use a lot of astrological influences like stars,

moons, zodiac signs etc - but in a minimal way.

ADDS/ STORIES GRAPHICS

22. 23.



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